Monitoring of VKontakte advertising posts. Under the gun: Publer review - a service for monitoring VK advertising posts, community analytics and teaser networks. Monitoring ads of competitors in Advancets

Pabler is a tool for monitoring competitor ads. With it, you can monitor advertising posts and see fresh ideas and creatives that are currently in use. This monster is constantly evolving and acquiring new features and capabilities. For this, the developer of the pabler wildo service asks for an appropriate payment - 3,000 rubles per month. No question, this is an absolutely reasonable cost for Publer's capabilities, but what if you are a novice arbitrage specialist or marketer and you simply do not have this money? That's right, you need to take a loan and still buy access, you need to find free analogues!))

Previously, when traffic was cheap and flowed like water into the hands of affiliates (even without analytics, they leaked it), many teams and companies specializing in traffic arbitration developed their services for monitoring advertising, and even gave free access to everyone. But now most of these services do not work, they just evaporated along with the hype that was around arbitrage.

Thus, they have sunk into oblivion:

The domain redirects to the Advancets service, which by the way is now the main competitor of the pabler, it is also paid but already costs 2599 rubles per month, and when paid for half a year it is already 2099 rubles and allows you to do the same. Compare for yourself, there is and, go in and test both, then, by the way, write in the comments which is better.

This information is for reference, now to the point.

Free analogues

To select communities and Instagram accounts for advertising, I recommend the following services:

Summing up

It is quite possible to do without a publer, using analogues, often when using several tools, you can get even more interesting and complete results.

But we are primarily interested in the communities, otherwise there are too many conversations and whining that the publics are not the same anymore, it is generally unrealistic to find something worthwhile and, yes, life is cruel. In general, arbitrageurs are no different from other people and also like to complain.

Anyway, Publer launched in early 2015. Ovner - Sergey Tsvetaev, who at the time of writing the review was busy putting together a puzzle with 1000 pieces . To date, he promises us 6.3k posts, 125k communities, 123k teasers and 830k ads from the target. Well, let's see?

Are we the only ones who think that the Publer logo subtly imitates Facebook?

Windows 8 greatly influenced the worldview of the personal account designer. Highly.

Functional

work with teaser networks - search by titles and description of a teaser, search by source and destination links. Top landings and domains with distribution by networks and countries.

Design and interface

The service is definitely very nice. Of course, after that, any site will seem pretty, but there really is nothing to complain about: a neat home page, harmonious colors, normal icons and fonts. Of course, a private office with tiles against this background smiles, but it’s even more fun. But maybe the whole point is that we just like colorful tiles.
The interface also leaves no questions. The icons on the left, the general structure of the page, and the features from the demo reminded us a bit of Segmento Target, which we also tested not too long ago - but there really is not much new to come up with. In general, the service is clear and convenient. As usual in our editorial office, we put a blonde who has no idea about arbitration on a chair and asked her to poke her. She liked that “you can see everything at a glance”: no matter what category you are in, you have access to a lot of related data, and you can immediately jump to another section to see all the details. Read more about our user experience below.

Lots of beautiful charts are always good!

Pabler shows, but the conclusions should be made by the arbitrator.

To facilitate the setup and testing of targeted advertising in social networks or teaser campaigns, there are services and. Well, if you are engaged in context, then take a closer look at the advertising robot from PromoPult. With their help, you can find out which teasers are the most published and, therefore, profitable, and based on this data, create your own.

Another benefit of using the services is the choice of the currently sold product for your own advertising campaign.

Both have a Demo version, but it does not fully demonstrate their capabilities. You can try it for acquaintance and verification, and decide whether you need these tools in full version or not, or you can continue to use limited functionality.

Paid version adsdock cost $69 per month, and advances from $39.

View competitor ads in AdsDock.

By clicking on the “eye” icon, you can see the statistics of impressions by age targeting, which will significantly reduce the time to determine the age of the target audience.

And when you click on the picture, all teasers with a similar picture, but different texts, open.

All teasers are divided into categories. I won’t write about “new” ones, everything is clear, in the “popular” category there are ads with the largest number of impressions, in the “stable” category - those that spin for a long period of time, and, one might assume, make a profit.

There is also a filter by time and a link for analyzing ads “stable” - “7 days” suggests itself. Unfortunately, conversion statistics adsdock It does not and does not provide an opportunity to determine the most effective teasers, but after looking at competitors' advertising materials and age statistics, you can create your own teaser blocks taking into account pictures and texts, and direct impressions to the desired age groups.

Monitoring ads of competitors in Advancets.

Here is more advanced functionality. Depending on the selected tariff (the first column is free, the second and third are paid), it provides:

After registering with Advancets, you are assigned a personal manager who will answer all your questions regarding work on the site.

Another benefit of AdsDock and Advancets is the ability to select offers for your work by analyzing competitor campaigns. We just look at what is being advertised, for example, on VK, go to the offer’s website, evaluate its landing page, find the offer in CPA networks, look at the conditions and parameters, etc.

View teasers and posts in Pabler.

Another service for monitoring advertising posts and teasers of competitors in social networks VKontakte, Odnoklassniki, Instagram and teaser networks is . There is a demo account here, but also with a limit on the number of analyzed ads, but this is enough to get an idea of ​​​​what is progressing and how at the moment.

Click on the selected advertising platform - and see the issue. If there are interesting marketing solutions, take note and use them in your promotional materials. You can copy and improve teasers, but it is advisable not to use copies - the return will be low.

If you want to monitor competitors in mobile advertising and find out what ad formats and targetings your competitors use to set up profitable campaigns —