Not the last place in human life is occupied by trade. It appeared long before our era and still closely intertwines all areas with economic interests together. Seeing the path of its development, one can analyze and notice the significant results of evolution. For example, today the integral phrases of the lexicon are those words that once the predecessors uttered with doubt. So, one of these terms is "show room".

Showroom for men

On a larger scale, the process of globalization has allowed us to create a modern retail, otherwise how to develop a unique system of trade. In order to keep the activity afloat, not only various innovations are being introduced into everyday life, but also the methods of their sales are being improved, providing through their marketing tricks a beneficial effect on the client. Today, the concept of a showroom is so distorted that almost every room or outlet is considered to be it, both in real life and on the Internet. It is difficult to agree with this, therefore, for a complete understanding, we will explain not only the meaning of the word, but also introduce ourselves a little into the construction of the showroom, as a “home boutique” format. In other words, for people close to the fashion and design industry, we will tell you how a showroom can be a good help for business. But before delving into aspects of the idea itself, let's go back to the definition of a show room.

So what is a showroom? In the understanding of ordinary people, this is a place where you can buy or order things for shops. But not everything is so simple because showrooms are closed places, the entrance to which is open only to a certain circle of people. For clients on such sites, demonstrations of collections are often arranged.

Showroom of sportswear

Showroom in fashion

Actually in the world of fashion and trade Showroom (from the English "show" - show and "room" - room) room for shows, has more than one meaning:

Internet show room

How did the term "showroom" come about?

The concept of a showroom came into the dictionary of Russian business from high fashion weeks only at the dawn of the 2000s, despite the fact that it has existed abroad for a long time. Now the word is Russified and inclined according to all the rules of grammar. Before that, we considered what a clothing showroom is, but this does not mean that the field of activity is limited only to this. Also, the concept of showroom is widely used in technology, furniture, construction and automotive industries. A showroom is a showroom, a kind of exhibition area where any sample of products and even services can be presented, because, as mentioned above, the meaning of the word has changed, it has become somewhat more meaningful. However, regardless of the direction of the showroom, the essence remains the same - it is a demonstration of something.

So, in a modern presentation, a showroom can have the following options:

• it can be a pavilion where the company only exhibits its products for the buyer's acquaintance;
• the department where the products of a particular brand are assembled;
• a platform where you can get acquainted and immediately purchase products or order a certain type of company services;
• hall with showcases with samples of products.

All companies wishing to increase the demand for their products or services arrange a showroom. In addition, such promotions increase the prestige of the company and recognition.

Car presentation

Where else can you see the showroom

The showroom is also a new trend in the real estate market, which allows the client to see firsthand the finishing of an apartment in a new building. Usually this is practiced only for premium and business class housing. The company shows not only the decoration of the room, but also its possible design with furniture from world brands. It also has its advantages:

• customer sees all functionality;
• evaluates the color scheme and design, as everything is beaten in the best possible way;
• at the buyer builder is trusted.

Of course, such showrooms are not entirely profitable for developers, because it is expensive, but as far as the fashion world is concerned, here they are, after all, by the way. The point is that in such showrooms, the buyer can find interesting and piece clothes at a relatively affordable price. Showrooms are gaining more and more popularity every year, because they are convenient for fans of branded clothing. In such places, the buyer, as a guest, receives an individual approach to him. And also a plus is that the purchase takes place incognito, which is very useful for public people who love to dress in an original, fashionable, stylish and exclusive way.

Features of the showroom as a business

In the Russian Federation, many showrooms are located in apartments. This is a profitable trade, since there is no need to pay for the rent of a studio or pavilion, and there is no point in hiring workers. While doing all the work yourself, there is no need to register the staff and the showroom itself, because it is a non-profit, as well as a non-legal organization that you do not even run. These savings significantly reduce the cost of doing business. Clients are acquired exclusively by word of mouth or via the Internet.

Showroom opening at home

Own platform helps creative people realize themselves in the profession and at the same time get a name. The start-up investment in the business is minimal, and the sales style is informal, which sometimes brings designers together. The downside is that if couch stores can get by with some sort of storage space, then opening a real store requires a unique atmosphere. But hiring a designer to create an exclusive design is expensive, so again, you can think of everything yourself. In an organization, details play a huge role, because the right design has a beneficial effect on customers.

It is important that relevant knowledge is needed to run a successful business, as customers perceive showrooms as elite boutiques, where they will not only receive high-quality service, but also be told about the latest fashion trends. There should always be an update, hangers should not be empty. The product must be presented correctly, the layout of things must be perfect, as this is the most important factor in winning the love of buyers. In a word, it is worth relying on the principles of a merchandiser. Another nuance of doing such a business lies in illegal forms, since if the seller works with suppliers, and his business is not registered, then, accordingly, the supply at a wholesale price is closed for him. When employees are hired and not registered, this can be detected by the tax authorities.

Now knowing what a showroom means, you can consider in detail this new type of business that is so relevant all over the world. One thing is clear that showrooms are becoming universal tools in the development of trade. Turning your store or building a showroom from scratch is a serious step that gives you the opportunity to gain the attention and trust of customers. Therefore, such a marketing element should be given due attention.

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• 3. How to design a showroom
• The idea of ​​creating a showroom - video

Showroom- one of the most popular trends of our time. And this is not only a profitable business, it is also prestige, an opportunity to demonstrate the most high-tech innovations, elite goods, and to move in the upper strata of society. If you are active, sociable, want to climb to the very top of the social pyramid, you should try yourself in this area.

And our site will help you. We'll tellwhat is showroomwhat kind of start-up capital is needed, how and where to choose a room, what kind of decoration is needed, what goods and products are best presented, and most importantly, how to attract customers.

We will also introduce you to a promising showroom option for. You can’t touch the product through the network, but thanks to your showroom, a person will have such an opportunity. And if everything is done correctly, a high income will be guaranteed.

Learn the rules and subtleties of organizing a successful showroom, and very soon the most influential people in the city will shake hands with you.

1. Where does the name showroom come from and what is it

Literally, this is the English translation of our term "showroom". Accordingly, initially such halls were intended to demonstrate clothing models, or were a place for business meetings between designers and manufacturers with wholesale buyers and customers, or buyers from large trading companies or stores. In such showrooms, there were no direct retail sales, but it was here that major deals were made. They were used not only to display clothes, but also to present cars, accessories, furniture, and so on.

In modern conditions, the idea of ​​what a showroom is has changed a bit. Most often, they order goods from the catalogs of well-known companies, which are then delivered to the customer. Sometimes a collection of a well-known brand is delivered to the showroom for trying on and selling goods to selected buyers. Therefore, it is almost impossible for an ordinary “man from the street” to get into the showroom; this institution has turned into a kind of “closed club” for the elite.

The owner's profit in this case directly depends on his methods of reaching the target group, in which this type of goods is in demand - trendy, exclusive and expensive.

2. What is needed to open a showroom

To open a showroom / showroom, you need a minimum of material investments:

• room;
• Start-up capital;
• Social connections.

An example of a showroom in an apartment

You can even start a business in your own apartment. The need for capital can also vary widely depending on the structure of the job. You can travel abroad on your own and buy goods, and then offer them to customers, or you can conclude an agreement with several "shuttle traders" who will leave their goods for sale. You can also go the traditional way for the West - to conclude an agreement with a specific manufacturer and rely on buyers from large shopping centers or groups.

As for social connections, that is, acquaintances with "party people" or "elite", for whom the purchase of exclusive things is not only a hobby, but also an obligation, this is one of the main conditions for this type of entrepreneurship.

Recently, another definition of a showroom has appeared. With the development of online commerce, showrooms began to open at online stores. This is a place where the customer can inspect the selected product (clothes, appliances, electronics, and so on) before buying.

3. How to design a showroom

The design of the premises for a particular type of business can be very diverse and depends on the strategy of work. In the general case, it is necessary to focus on the expected scope of work, the status of the company and its customers, the quantity of the proposed product and its diversity.

In the simplest case, this is just a room in your own or rented apartment. But this design method is only suitable if you expect to work with a very narrow circle of acquaintances who easily come to you for a cup of tea. Or, for example, with those customers who only inspect and pick up pre-orders.

If it is assumed that people will come to the showroom on the recommendation and choose a product, then it is necessary to allocate space for storing and demonstrating the product, equip a place for fitting or inspection (in the case of equipment, connection and performance testing). In this case, you need to choose a design style, draperies, mirrors, furnish the room with stylish accessories.

4. How to register a business - taxation of showrooms

Registration methods are also very diverse. The main advantage that a showroom provides to a budding entrepreneur is that it is a place in which (officially) trade does not take place .

Thanks to the fact that he does not count as a store (which means that the entrance for ordinary buyers and strangers inside is limited), often it is simply an unregistered boutique or small shop. And the work in it is carried out without registration and payment of taxes. ()

Now you know what a showroom is, we gave the most detailed answer to the question “what is a showroom”, and also gave examples of how you can make money on it.

5. How to effectively develop a business

Undoubtedly, a showroom, like any other type of business, requires a lot of effort and knowledge for effective development. According to statistics, most start-up entrepreneurs who start their own business fail, and only a fraction of businessmen succeed the first time. Perhaps you should be ready for serious challenges and obstacles at the first stage, or maybe you will be able to grow the business without any problems the first time. Be that as it may, success from the start is only possible if you are well prepared for the case. Read a few books from successful entrepreneurs - publications with the secrets of success will definitely help you.

Download this free PDF book

10 Secrets Rich People Keep Silent About

To flourish your business, you will need to learn how to effectively attract customers and launch your own website. Nowadays, the Internet allows you to effectively bring customers not only to online platforms, but also to offline businesses. Watch the video of Andrey Merkulov, a specialist, on how to do it effectively.

When the first showrooms appeared, they were covered with mystery and an atmosphere of exclusivity. It was believed that getting into the showroom is not easy and having a special invitation is very prestigious.

What does showroom mean?

In fact, a showroom is one of the trade formats that allows you to present the promoted product in the most profitable way. Most often, clothes, shoes, accessories are exhibited in showrooms. But it is possible to make a showroom of furniture, plumbing, gifts.

The showroom does more than just display products on the shelves. There is a whole presentation system, you can learn about the manufacturing company itself, get acquainted with the entire collection, learn the history of the brand.

A showroom differs from a store or a supermarket, first of all, by its atmosphere, the opportunity to spend a long time here, drink a cup of coffee, slowly think about a purchase, sitting in a comfortable chair. Showroom services are used by both private buyers and companies to order entire collections, because it is here that they can slowly examine in detail all the components of the collection.

Where did the word showroom come from?

If we make a direct translation into English, from which this word came to us, then the showroom is a room for performances. It turns out that the showroom is a room for colorful shows on the presentation of goods. However, consultants, as a rule, behave quietly and correctly, giving each visitor the opportunity to get comfortable and take their time.

The first showrooms appeared in Europe and were used to display fabrics. They were visited mainly by wholesale customers, for whom the premises were designed (large lots, many positions in the order, a place to check the canvases).

Visiting showrooms was not open to any passer-by from the street, so this format has become a kind of club for those who value quality and prestige. In modern conditions, one does not have to wait for an invitation to go into the showroom for a dress. However, they also hold specialized screenings, themed evenings, and it is still quite difficult to get an invitation to such an event.

What are the showrooms

Showrooms differ in the manufacturer that is represented in them. Large factories and well-known industries that have been working in their field for many years have such formats. On the other hand, the showroom is a convenient format for presenting a young fashion designer who is just starting his journey and wants to tell about yourself to as many potential buyers as possible.

If the showroom is owned by a large factory, it may be referred to by the old term "showroom". In the last century, the largest clothing manufacturers in the USSR had such sites. In them, you can select and order supplies of the collection for your store. Today, large distributors are also opening showrooms to sell collections to small shops and retail chains.

Another classification of showrooms according to the items presented:

• finished things;
• samples, according to which the collection will be sewn to order.

In the first, things are bought up directly from the hangers, they can be immediately taken away with you or adjusted to fit (for example, hem trousers in length). Secondly, they place an order, and then they wait for the finished items to be sewn. This is how the atelier shops focused on piece goods work. This is how expensive fur coats, wedding dresses, bags and handmade shoes are produced.

How to get to the showroom

Showrooms are of several types:

• open to retail buyers;
• closed for buyers and wholesalers;
• available by appointment.

In showrooms that receive visitors by prior arrangement and are oriented towards wholesale buyers, models often work, there is a podium for showing the collection. It is often impossible to get into the showroom of a particular factory in Europe, as it presents its products through distributors in all countries of its presence.

What are the benefits of showrooms

In small showrooms that do not need an arena of specialized retail space, prices may be below market prices. In such places you can find piece goods, brought from Europe or made in the amount of two or three units.

If we talk about small showrooms located in office premises or even in apartments, then a truly select audience gathers here, you can negotiate a discount or sew a thing to order. It all depends on the degree of acquaintance with the owner of the showroom. Such mini-shops are not typical for Europe, there are more of them in Russia, Ukraine, the Baltic countries.

In large showrooms, the benefit lies in convenient conditions for getting acquainted with the collection, the ability to order according to individual requirements and a small concession in price, which is created due to the absence of the need to keep a large staff in the showroom.

For many girls, buying clothes is a “pill” for all troubles, an opportunity to spend time with benefit and pleasure, or just a way to relax. Everyone wants to look stylish, feminine and unique, and even save on price while not losing quality.

For such young ladies, a way out was found - a showroom - a place where you can buy designer clothes much cheaper than in famous stores. What is its peculiarity, why is it becoming more and more popular and what you need to know before opening such an institution? So, how to open a clothing showroom?

The showroom is a place where the clothes of several little-known designers who are just starting their careers are exhibited. Hence the prices are low with good quality materials and tailoring. So they try to advertise themselves, gain interest and become in demand.

With a good influx of customers and receiving recognition from the general public, they quickly become famous and open boutiques, but with different prices.

Most often, such studios are opened by stars - media faces, having previously promoted the future showroom on social networks through their groups with millions of subscribers. But ordinary people can do such a business, the main thing is to first decide what exactly you are going to do.

The showroom is:

• studios in which samples of clothing from factories or manufacturers are exhibited for review and wholesale purchases;
• where you can order a unique costume;
• assortment room several designers for retail purchase.

The latter option is the most common in our country, and we will consider its discovery further. e.

Procedure

To open your own showroom, you will need to register your activity. This procedure includes several steps:

• and (receipt for, TIN, passport with copies, application for registration and);
• filing an application with the tax office.

Then we proceed to the technical part. Activities to be carried out:

1. Search for a studio and purchase of equipment;

3. Personnel (if necessary);

We will discuss each stage in more detail below.

Show room and equipment

There is no point in worrying about the high traffic of people, unless you decide to rent a boutique in a shopping center. People should learn about your salon from each other, through social networks, from invitations and so on.

The most suitable room for opening a showroom is a small room or a studio apartment. Such an apartment can be found in advertisements for renting a home, now many one-room apartments are specially converted into studios. You can allocate one largest room in your apartment or rent a small building.

Required indoors carry out quality repairs. There must be some style. It is better to decorate the studio in bright and calm colors, with a lot of lamps, lanterns, paintings.

The color of curtains, floors, walls should be well combined. People with a good sense of style will come to you, and if they don’t like the design, they are unlikely to want to come back here again and, moreover, they will not recommend this salon to anyone.

The presence of comfortable furniture is a prerequisite for such an institution. Easy chairs, fashionable coffee tables, shop windows, hangers, stands, mirrors, fitting rooms and other necessary attributes should be purchased immediately.

Cleanliness and order in the room, a pleasant smell, calm music will create a good impression of your studio.

What is a showroom?

Shop item

Regarding the product, several main tasks should be solved:

1. Where to get?

2. What will be the assortment?

3. How to arrange the clothes?

Where to buy clothes?

Before looking for suppliers, you need to decide on the pricing policy of your showroom. There are several places where you can buy things for such a studio.

• Chinese sites offer things at very low prices, which can be resold with almost 100% markup. If you do not know how to open a showroom for clothes from China, then first you will have to make a lot of test orders to determine which store has the best quality items. Some Chinese suppliers send goods that do not match the pictures, differing not only in quality, but also in appearance.

Among things from China, you can find very worthy and high-quality specimens, and as proof of this, a huge number of clothing stores from there. Such an assortment is designed for a low price category and it should be understood that respectable people are unlikely to look into such a place.

• American sites offer original clothes from famous brands with big discounts. But as a rule, on such sites you can find models from past collections. If your goal is to sell quality and famous things, regardless of the latest trends in the fashion world, then these sites will suit you.
• Outlets. Last year's collections with discounts up to 70%. You will have to travel to such places on your own and select options of interest.
• Young designers. You need to look for them on thematic forums, in social groups and other places. The advantage of their things is uniqueness, style and good quality. And since they are little known or unknown at all, then the prices for their clothes will be acceptable.
• Clothing factories. They work by catalogs and remotely. Prices are low, quality is good. But it is worth remembering that when purchasing from such factories there is a minimum threshold. Manufacturers themselves set the monetary minimum for which you will need to purchase.

What will be the assortment?

The ideal option is the presence of a variety of clothes and accessories for it. A client, having come to your showroom, should be able to purchase not only a certain thing, but a whole set. And pick up a handbag, a scarf, underwear and, possibly, shoes for him. And the client is good, and you are in the black.

The assortment must be updated regularly so that consumers do not lose interest in your store. When buying things, it is important to focus on what is fashionable. People will not want to take ugly things that have long gone out of fashion. For example, if tight trousers are in fashion, you should not expect a large demand for flared ones.

How to arrange?

It is important to keep order in clothes: everything should lie and hang evenly. It is better to wear novelties on mannequins and then at the entrance people will see the latest arrivals.

Clothing showroom staff

You can work in such a studio alone. The main thing is to be well versed in fashion, to be able to combine colors, textures, shapes and even incongruous.

If you are confident in yourself and can easily say what is fashionable to wear now, and are ready for each client to choose a set that will favorably emphasize his best sides, while hiding his shortcomings, then feel free to open the showroom alone.

If choosing an assortment on your own is a problem for you, and you are far from fashion, it is better to find a companion who is well versed in clothes. He will select the right assortment, and follow the quality of the fabrics. The designer himself can act as a companion.

Store advertisement

Before opening, you need to make a presentation of your studio. You need to start with a few interested customers, serve them at the highest level, gaining respect, and they, in turn, will tell their friends about you.

In the same group, it is worth posting information about the existing product, new products, discounts. The same information can be sent via SMS or email.

How to open a clothing showroom?

How to open a clothing showroom: a business plan with calculations

showroom looks like this:

• Legalization of activities around 5000 rubles, 800 of which is state duty.
• Purchase of the first batch of goods approx. 100,000–150,000 rubles.
• Rent 40,000 rubles.
• Repair 100,000 rubles (if necessary).
• Furniture 50,000 rubles.

If you plan to travel for the goods yourself, then the costs of the flight, hotel - about 50,000 rubles.

To start the studio you need to invest about 400,000 rubles.

If you want to sell branded clothes, then this amount will increase by at least a third.

showroom profitability

One regular customer spends from 15,000 to 45,000 rubles on clothes every month, and given that he can bring up to 5 new customers, he gets quite a decent income.

Profitability, however, you need to study the market well and find generous customers, otherwise, the profit will go negative.

Business nuances

The main problem of the showroom is a different understanding of its essence.

Some call places for clothing exhibitions followed by wholesale purchases, others are sure that this is a joint work of young designers, and still others believe that a showroom can be an ordinary boutique in a shopping center or a small shop on a busy street.

The second important point is the range. You should not pass off Chinese copies of famous brands as the original. Knowledgeable people will quickly understand the deception, and those who have little understanding of brands will not want to spend large sums on clothes at all.

If you are counting on wealthy clients, then clothing presented in the studio must be appropriate.

Opening a showroom is not difficult if you are well versed in fashion and putting together a stylish set is not a difficult task. A small financial investment, a little inspiration, work on the interior, selection of beautiful, high-quality clothes and the studio is ready.

If things go well, and the flow of customers will steadily increase, you can think about, just do not forget to register your activities.

What is a showroom and how to open a truly profitable clothing showroom, you can find out in this video instruction: