How to open a pick-up point for online stores? How to open a pick-up point for online stores How much does a pick-up point earn?

The modern format of trade is a convenient and quick execution of any purchases via the Internet. The buyer and seller only have to decide how to deliver and receive the goods. One of the most popular options is order pick-up points. An incredibly profitable business idea can become the main source of stable profit, you just need to understand the nuances of its implementation. Do you want to know why you should open a pick-up point? All the answers are in our article.

Order pickup points are an excellent way to organize a small (usually limited to one city or region), but very stable business. Want to try? Then, first of all, you should decide which online stores will become your main partners.

The choice is incredibly large, but you should focus not on the popularity of a particular Internet site on the Internet, but on the demand for the goods it offers in your locality.

Here are a few practically win-win options for product areas from which it makes sense to start developing your own business:

women's and children's clothing;
educational products and toys for children;
cosmetics from popular brands that prefer online distribution;
electronics and craft supplies.

The cloud service Business.Ru Ecommerce is perfect for managing and automating the order pick-up point. Convenient work with orders and clients, full trade and warehouse accounting, all primary documents.

Step 1. Assessing the main risks

The main risks of this project include:

problems with regulatory authorities as a result of insufficiently competent financial and accounting records. How to avoid risk: outsource accounting and personnel records.

loss of reputation due to violation of customer service terms. How to avoid risk: set customer service standards and strictly follow them.
high competition with transport companies. How to avoid risk: organize a wide and convenient network of distribution points with the maximum range of bonuses.
financial losses due to improper organization of delivery, accounting and storage of goods. How to avoid risk: think in advance where the products will be stored, test the delivery mechanism in small batches.

Step 2. Paperwork

When registering as a business entity, it is best to choose the most popular and simplest option - individual entrepreneur. Its design requires a minimum of time and money. When choosing an OKPD, it is best to focus on paragraph 47.91; it most accurately reflects the specifics of your activity.

Depending on the set of additional documents required in your region, registration and payment of state fees may require up to 20 thousand rubles.

Activities are taxed according to the simplified taxation system. Additionally, you will need to open a paying agent bank account and purchase a cash register for accurate accounting and reporting.

Step 3. Selecting a location and premises

To save on office rent, you should focus on finding a suitable option in areas of the city that are remote from the center but have good transport accessibility. At the initial stage, 20-25 square meters are enough to organize a workplace and warehouse, because the parcels will not be stored with you for a long time.

Rich decoration is an unnecessary excess; it is enough that the room is clean and cozy, preferably located on the 1st floor, heated, equipped with a bathroom and high-quality ventilation.

Step 4. Technology and the Internet

As for the equipment of the premises, there will be no need for large expenses. All you need: racks for decorating the warehouse area and a stand for the operator handing out parcels to customers. In terms of equipment, you must purchase a computer or laptop, as well as a cash register that meets the minimum requirements.

Of course, since you work directly with online stores, you will also need a stable access to the Global Network. It is most reliable to use a fiber-optic connection from an operator that provides a wide range of tariffs and 24-hour technical support.

If desired, you can install CCTV cameras at the point to ensure security and control over employees; the system can be connected to a private security console.

Step. 5 Recruitment

To eliminate the risk of downtime and disruptions in the operation of the point, it is worth providing two operator positions with a shift work schedule. If you intend to deliver large or heavy cargo, choose stronger men, otherwise you will also have to pay for the work of the loader.

Your employees should be friendly and decent. After all, by organizing a pick-up point for orders from a specific online store, in the eyes of customers you become part of a specific brand or company. Your reputation directly affects the attitude of customers towards the store itself.

Ozon.ru is one of the largest online stores operating in Russia and neighboring countries. 18 years of work on the market, more than 1.2 million visitors and more than 4 million products. To start cooperation with Ozon.ru by opening an order pick-up point, you need to:

have a certificate of registration as a legal entity or individual entrepreneur;
rent a comfortable room in an accessible area of the city with a daily work schedule of at least 19 hours, including weekends;
purchase and register a cash register;
organize stable Internet access and conditions for calling clients;
provide for the possibility of returning unclaimed parcels and collecting profits.

You may be refused if your point of issue:

is not on the first line or far from public transport stops;
less than 10 square meters;
not equipped with a security alarm and access control system;
not well ventilated;
does not have the furnishings and necessary equipment, as well as a place for the customer to check the contents of the order.

The CRM system for an online store from Business.Ru has the ability to integrate with delivery services, which allows you to track the status of sent orders by track number. And the open API and our specialists will help you set up an exchange with the delivery services your online store works with.

Wildberries is another one of the largest players in the online trading market. A million visitors and 120 thousand orders daily, more than 15 million products available for order.

The store management did not formulate any special conditions for those wishing to organize a point for dispensing goods from Wildberries. However, the list of main requirements for partners includes mandatory registration as a legal entity or individual entrepreneur.

Basically, the store focuses on the benefits of mutually beneficial cooperation, actively promoting the idea of distributing a network of representative offices and expanding the customer base of wholesalers. At the Store Forum, those wishing to cooperate are invited to personally negotiate the terms with management.

Do you want to open a pick-up point for goods from this store? We advise you to contact directly a specialist from the Wildberries Customer Service Quality Control team and discuss individual terms of cooperation.

How to open a Lamoda order pick-up point

About 2 million products, a thousand brands, prompt delivery and a unique service: “try, choose, pay later.” The popularity of the Lamoda online store is due not only to the fact that foreign specialists founded and promoted the project, but also to the fact that the store is completely autonomous. How to open a point of delivery of goods from Lamoda? You will not find such information on the official website.

A large list of vacancies and a list of existing pick-up points along with courier delivery call into question the relevance of the idea of cooperation. But, if you want to know for sure how possible this is, contact the management. Firstly, get first-hand information and discuss individual conditions, and secondly, you will be able to accurately verify the company’s customer focus and the effectiveness of the B2B format declared by it.

How to open an Aliexpress order pick-up point

The issue of organizing a pick-up point for goods ordered on one of the world's largest online platforms, Aliexpress, was discussed on the Aliexpress for Professionals portal. Considering the delivery system to the recipient, which is mostly used by Chinese online stores, the organization of delivery points looks, to put it mildly, impractical.

The portal’s specialists answer such questions as follows: “Aliexpress is a Chinese company and they are unlikely to be interested in this; a person writes his address and post office code on the website. You need to open your own post office, but you won’t be able to do it - this is state territory.” And, nevertheless, it is worth noting that one similar point still exists in Russia. It is located in Moscow.

One of the most popular and largest online stores specializing in book products and stationery is “Labyrinth”. A huge range of books, the possibility of pre-ordering or exchanging, a convenient affiliate program designed for cooperation not only with legal entities, but also with individuals...

And not a word about the organization of delivery points. And all because the company has a wide partner network throughout the country and a well-organized courier delivery system. In addition, in almost every major city, Labyrinth has its own pick-up points for goods, which sharply reduces the chances of obtaining individual terms of cooperation with the store.

The CRM system for an online store from Business.Ru provides extensive opportunities for working with your own couriers. In a few clicks you can create a list of orders for delivery to a specific area for a courier and print a route sheet.

Unlike most chain companies selling cosmetics of their own brands, Faberlic does not focus only on private distributors. However, managing your own Faberlic goods distribution point is not something anyone can do. To do this you need to be “in the system”.

That is, you need to be an ordinary distributor of these cosmetics in the status of a private person. You will receive permission to organize an HTP only if:

your group’s catalog sales volume will be at least 600 points;
you will be registered as an individual entrepreneur or receive permission from a superior mentor;
rent an office in a place with good traffic (but not in a shopping center or in an apartment);
your office area will be more than 10 square meters.

How to open an order pick-up point for several stores

When planning cooperation with several stores at once in order to open a common point of delivery of goods for them, you should take into account that:

Being direct competitors to each other, some companies may refuse to partner after seeing a list of supposed “neighbors”. You will have to select stores in such a way as not to create a conflict of interest.
Having received consent to cooperate with the stated composition, you will need to carefully study all the requirements of each store. Be prepared that some of them will contradict each other.
Trying to satisfy all requirements, it is worth taking the maximum indicators as a basis, otherwise. When expanding your business, you may encounter serious obstacles and refusals from further cooperation.
It is best to resolve organizational issues in this case directly with store managers or senior specialists; only in individual negotiations can a compromise solution to the issues that arise be found.

Opening a franchise pick-up point

Franchising is a very common practice not only abroad, but also in Russia. It is equally beneficial for both those who work as a franchise and those who allow them to use their brand. The first gets the opportunity to quickly and successfully start, the second gets an influx of new customers and expansion of sales geography.

The advantages of using a franchise include:

the opportunity not only to see the product the client is interested in in the picture, but also to touch, try on, and evaluate it live, which reduces the percentage of returns;
simplicity and efficiency of processing replacement and return of goods that did not suit the client, which have a positive impact on the company’s reputation;
reducing the cost of delivering goods to the recipient.

As for the minuses, there are not so many of them. Perhaps, only the need for additional costs for delivering goods to the point, which is easily covered by the high level of demand for goods. Such well-known brands as Boxberry, SDEK, PickPoint, and maxima-express are actively using the benefits of franchising.

Is it profitable to open a pick-up point?

You want to open an order pick-up point - what income will this business bring you and is it worth starting at all? The experience of many successful entrepreneurs who once bet on just such a project suggests: it’s worth it! The project can be considered successful if every day the point issues from 10 to 15 parcels costing from 1000 rubles each.

Taking into account the fact that the percentage for transferring goods to the buyer is small, only about 1.5-2%, the payback period can range from 3 months to a year and a half.

Online shopping is gaining more and more popularity, which makes this niche very attractive for aspiring entrepreneurs. Launching your own online store may seem difficult for many, and the expenses will be impressive if we talk about a large website. There are much simpler options - if you open a point for issuing orders from online stores, the costs will be minimal, the risks will be insignificant, and the profitability will be high.

Our business assessment:

Starting investments – from 150,000 rubles.

Market saturation is average.

The difficulty of starting a business is 4/10.

By opening a pickup point, you will cooperate with customers of third-party sites who made a purchase there. Additionally, you can offer them the goods that you order from suppliers yourself.

Selecting a list of online stores

First, decide on a list of online stores whose interests you will represent in a particular locality. There are a huge number of them on the market. But before you make a final decision, analyze the market situation - it is important to find out which products are in greatest demand among consumers.

As practice shows, a good income is generated by a goods delivery point that works with online sales stores:

women's clothing,
children's goods,
cosmetics,
electronics.

Study the terms of cooperation of the sites you like - perhaps they do not deliver their products to residents of this region for one reason or another.

Products from abroad may also be in demand.

Arrangement of premises for a delivery point

It is better to locate the pick-up point somewhere in the city center - this will make it easier for customers to get here. Premises on the outskirts are cheaper, but this way you can lose customers, especially if there are also representative offices of a particular site in the locality. This does not have to be a separate building - for the first time, an office with a business center will be enough.

To open a point for issuing online orders, you don’t need a large room. But in addition to the office where customers will come to buy their goods, it is necessary to provide a separate room for storing products.

To start a business you will need at least 25 m2 of free space.

Refurbishment of the premises will require at least 100,000 rubles. The amount will be less if you rent rooms that have already been renovated.

You will need:

furniture for employees - counter, chair, shelving;
cash register equipment for making payments to customers;
computer with Internet access for buyers.

Customers come to the pick-up point for online stores for a short time - only to quickly pick up their order. Therefore, you don’t have to buy sofas and coffee tables. The only thing you can’t do without is a computer with Internet access. This way, clients can go to the website you cooperate with right in your office and make a purchase.

Do not forget to take care of the design of the facade - the sign of the delivery point should be visible from afar. This will cost at least 20,000 rubles.

Legal side of the issue

Opening an order pick-up point is impossible without officially registering your activity - not a single online store will cooperate with you! When you find a premises, resolve all legal issues.

The point of delivery of ordered goods falls under OKPD 47.91 Retail trade services by mail or via the Internet.

Opening an LLC is more difficult and costly, and therefore it is better to register as an individual entrepreneur. You will need 5,000-10,000 rubles to complete all the paperwork.

Who will serve clients?

To service a small pick-up point, it will be enough to hire one operator. The employee must know the basics of cash transactions, as well as the rights and obligations of the parties.

The employee must be well versed in the assortment of those stores whose goods the point accepts. If customers order products directly here, they may need help in choosing a particular item.

The main problem is to find a reliable person. Can you trust a stranger to manage the entire volume of goods, the total value of which can exceed a hundred thousand? To protect yourself, be sure to formally register the operator for the workplace. And even if you “have to” pay taxes on an employee, this way you will protect your business! On average, it will cost 15,000-20,000 rubles per month to pay wages to one operator.

Do you need advertising?

An online order pick-up point as a business may require certain advertising costs. Why spend money if your profit will depend on the number of orders placed in third-party online stores? But if you attract a large audience, that means there will be more such orders.

Buyers prefer to use the services of pick-up points because of the savings. Postal delivery of the order is at least 200 rubles more expensive. If we talk about large-sized goods, the overpayment will be much higher.

You need to create such conditions for your customers that they will use your services the next time they make a purchase. Before opening a pick-up point for online stores, consider your marketing policy:

Internet advertising,
creating your own website with descriptions of services and catalogs of online stores,
booklets and catalogs of online stores,
bonuses and discounts.

To attract customers, you can create a courier delivery service. Then the goods will not sit in the warehouse, and the client will receive a useful “option” that he can use if he lacks time.

Experienced entrepreneurs agree that opening your own pick-up point is not that difficult. If you choose popular sites, the profit will be high. The specific level of income will depend on the number of goods delivered and transferred to the client. Excellent indicators for a beginner - a “trade turnover” of 5-10 daily delivered parcels with an average cost of 1000 rubles.

The courier service "Postman Service" has its own network of points for issuing orders from online stores in Moscow and St. Petersburg. The branded network is constantly expanding so that every customer can find a convenient branch to receive parcels. We can deliver your cargo or parcel directly to the addressee, but we can also deliver it to the point of delivery of orders from online stores, where the person himself will pick up the parcel at a suitable time for him.

How does the network of pick-up points for online stores work in Moscow?

Placing an order.
Transferring the parcel to the pick-up delivery service.
Transportation to the specified department.
Sending a notification to the addressee.
Receipt and payment.

We have established a simple and comfortable work system. After placing an order for pickup, you hand over a parcel or parcel to our employees. You can do this in any way convenient for you. You can bring the goods to our warehouse yourself, or you can use a delivery service to pick-up points. Then our employees will come to the office or warehouse themselves at the agreed time to pick up the goods.

When placing orders, please indicate which pick-up point for online store orders you want to send the goods to. Your parcel or parcel will arrive there no later than noon the next day. And already at this time your client will be able to receive the parcel. We will send him a delivery notice with directions to the point of receiving and issuing orders.

Your client can decide for himself when it is more convenient for him to come pick up his parcel. Our own and partner delivery points are open from Monday to Saturday, so if it is more convenient for a person to stop by on the weekend, this is quite possible. You can pay at the point of receiving and issuing orders either in cash or by non-cash method.

Parcel storage period and returns

Our own and partner collection points will store the parcel for 7 days after it arrives at the department. If necessary, this period can be extended. Then we will notify the buyer again that a message is waiting for him. We guarantee the integrity of the parcel and confidentiality. Our company transports fragile items and valuables.

Cooperation in organizing logistics

Our company is interested in productive cooperation in organizing order pick-up points. We are constantly expanding our own network in Moscow, but we strive to open our branches in other cities. Request a call back or leave a message on the site if you also want to collaborate! We always welcome new partners.

Application Form

Choose pick-up delivery method and save on shipping! “Postman Service” has been engaged in transportation for more than 5 years, we guarantee transparent tariffs, prompt service and integrity of parcels. The delivery service to the pick-up points is fast and accurate; you can pick up your parcel after 13:00 the next day. We also made sure that you can quickly receive the proceeds, and we will transfer them to you within 1-2 days.

To agree on cooperation in organizing a pick-up point or to leave a request for shipment, go to your “Personal Account” on the website and fill out a short form! Having received your message, we will call you back to agree on the details.

Since 2010, there has been rapid growth in the field of online commerce. Almost every second entrepreneur and those who want to become one think about the question of how to open an online store.

By now, online trading resources have begun to create real competition for existing stores, especially in regions with developed logistics and delivery.

There are actually many reasons for such success among a wide range of audiences. Each potential client makes a purchase in an online store, guided by their own arguments about the benefits of online shopping.

Positive aspects of opening an online store

Let's look at the main advantages of online commerce:

Cons and pitfalls

Along with many positive aspects, there are also disadvantages to opening an online store. Some of them can be overcome with good organization and a thoughtful approach to the business idea, while others will require careful work.

The main disadvantages of online trading are:

Serious competition in the field of online trading. From the point of view of sellers, the situation with competition is getting worse over time; large trading companies taking over the online shopping market are of great importance. Often, prices for goods in the store are higher than on the company’s website, which makes online promotion for newcomers to the market increasingly inaccessible.
The widespread dissemination of the practice of independent purchasing of goods by customers on such large online platforms as AliExpress, Ebey, TaoBao and others. It is useless to compete with foreign sites in terms of product range and pricing policy (even taking into account the cost of delivery, goods from China are still cheaper).

A good option for solving this problem (especially against the background of the regular introduction of protective duties on goods from abroad by the state) is cooperation with foreign Internet malls. For example, the well-known online auction TaoBao offers for a symbolic amount a ready-made trading website with a independently selected product category.

Maintenance and configuration of hosting is carried out by the selling company. Logistics services and internet support are also the responsibility of the organizer. A novice entrepreneur can only choose a pricing policy (taking into account his own) and actively engage in attracting a client base.

The need to carefully select an Internet provider, hosting company, and Internet security services. Even a short site freeze or an unexpected Dos attack on a weekend can lead to the complete loss of many clients.
The need for a serious approach to market analysis. An incorrectly chosen product category (for example, the idea of selling scuba diving accessories in completely arid regions is unlikely to find success) can put a start-up business in a stalemate.
Despite the low costs of opening an online store, its online promotion requires serious financial investments. Additionally, funding a non-professional SEO company will bring nothing but disappointment and loss of money to the website owner.
If the operating system of an online store is based on redirecting search queries of a potential client to the supplier’s website, then there is a threat of strong dependence of the dynamics of trade development on the integrity of suppliers and partners.

Step-by-step creation of an online store

Any business requires the creation of at least an impromptu business plan before starting practical implementation. As for creating a business on the Internet, the step-by-step structure of getting started is presented below.

Studying the target audience

To move to the next stage, you need to analyze the target category of future clients of the site: young people, middle-aged people, perhaps the products will relate to certain categories of the population or take into account their individual characteristics, etc.

Determining the priority area for future trade

At this stage, you should decide on the product: what to sell and in what range. It should be borne in mind that even if there is a great desire to start selling a good but little-known brand, it is advisable to refuse it. It is best to start with selling goods that are well known to customers and are in constant demand: children's clothing, shoes, toys, jewelry, etc.

A good assistant at this stage is the online service Wordstat. It will indicate demand statistics for a certain type of product with reference to the region and will provide the most optimal offer for entering the sales market.

Of course, it is best to implement what you have the greatest interest in, but there are several successful universal options:

Food products are always and everywhere in demand. But, firstly, the modern buyer is not yet so accustomed to online shopping as to order sugar, bread and milk in an online store. And, secondly, products require a very serious approach in terms of storage, certification, sales and shelf life. Continuous work with suppliers, selection and payment for premises that maintain temperature and humidity conditions, inspections by control services - all this is too difficult for a beginning entrepreneur.
Automotive spare parts are a good choice for starting a business, until the world runs out of cars, there will always be a demand for spare parts. A successful start requires one of two factors - serious initial capital for the initial purchase of a basic set of spare parts, or a reliable supplier willing to ship parts immediately upon request at a discount. The best option would be a supplier from a region where supply exceeds demand, for example, from Vladivostok.
Construction materials are a very popular product. Currently, there are virtually no illiquid products in the repair and construction industry. Pricing is free, despite the oversaturation of the supply market, finding your niche will not be difficult even for a novice seller without a large initial capital and sales experience in the construction industry. The only nuance is the storage features of certain types of building materials, such as building mixtures, wood products and combustible materials. At the very beginning of business development, while there are no good premises for warehouses, it is better to refuse such products.
Mixed goods and costume jewelry are the simplest type of goods; in most cases, it is recommended to start with it. Costume jewelry is quite cheap - at low costs you can immediately make a good purchase of goods and the issue of forwarding orders to the supplier will disappear. They are sold well - many people use costume jewelry, which, unlike many other products, is more convenient to choose on the Internet. It does not require special storage conditions, does not deteriorate over time and does not lose its value even over long periods of time.

Supplier search

Once you have decided on the product category, you need to find a reliable supplier that meets the requirements of integrity, prompt delivery and pricing policy.

Depending on the initial capital, at the time of opening an online store, you can go in two ways - immediately purchase a small batch of goods and gradually buy what you need as the number of sales increases.

Or don’t buy anything, but find a reliable seller with a wide range of necessary goods within walking distance. You can negotiate with the seller the option of urgent delivery or work directly (to order). As a rule, sellers are cooperative; they are entrepreneurs and are just as interested in selling their goods.

Website creation and assortment uploading

Website creation can begin in several ways:

independent development of a trading platform from scratch or using popular website builders (CMS);
purchasing a ready-made template with the possibility of uniqueization and adding your own assortment;
ordering the development of a template from a qualified specialist and concluding a contract for its further promotion;
purchasing a ready-made trading platform on a specialized resource for selling websites.

As practice shows, at the initial stage, when there is still no understanding of the entirety of the future business, the most effective method is to purchase a ready-made template that is already popular on the Internet.

When purchasing a template, you should carefully review reviews about the site creator, hosting owner, and domain type. It is not recommended to purchase websites created on the basis of third-level domains. Such providers are not interested in maintaining the stability of the program code and, in exchange for a free domain zone, will place their advertisements on the created site (including those that are completely unsuitable for the theme of the site itself).

Website promotion and promotion

Depending on the state of your financial account, you can choose fast or slow ways to promote the created online store.

The fast method usually requires a fee. It involves concluding a contract with leading SEO promotion companies, which, in exchange for a fixed fee, guarantee to attract useful traffic to the site. The disadvantage of the method is its cost. If you want to start a business from scratch, you may not have such an amount at your disposal.

Slow and relatively inexpensive methods include setting up contextual advertising or independently promoting the site, for example, by writing feature articles or independently advertising your site on blogs and forums. Disadvantages are serious time costs and unguaranteed traffic, especially in the absence of the necessary skills.

Organization of delivery of goods to the buyer

For the final buyer, in principle, it does not matter where exactly the goods he paid for will come from. Taking advantage of this, at the development stage you can work as an intermediary - display goods physically located in the warehouses of the main supplier on your website. After ordering and paying for a product item, promptly buy it from the supplier, indicating the address of the head customer as the delivery location.

In fact, many trading services use a similar scheme, thus minimizing logistics costs and the risks of knowingly acquiring illiquid goods in the future.

Having launched a full-fledged online store and delegated the most time-consuming tasks to hired employees, you can think about expanding your business.

Choosing a name

The final stage of creating a website will be choosing a name for the future online store. In practice, services with short, catchy names that are easy to remember and at the same time carry a semantic load similar in theme to the main area of sales of the site are gaining popularity.

An important nuance is the choice of a domain name that is consonant with the name. It will be strange when the domain address is completely different from the official name of the site. In an era of advanced Internet fraud, this can alienate many potential clients.

For example, when selling children's things, the name “Children's World” and the domain “KinderWorlds.com” would be very appropriate. It is unlikely that children's products will be popular at the Lucky Joe store.

If your imagination is really bad, you can use the services of professionals. The practice of ordering from a naming studio has long spread on the Internet. Employees will analyze the market for similar products, conduct thematic queries using key phrases and prepare several optimal proposals.

How to open an order pick-up point

An order pick-up point can bring quite a significant increase to the budget, but only if it is used correctly. The fact is that despite all its popularity, orders are simply not as profitable as they seem.

If we take into account a large city, then the concentration of such offers in it is already too high, and entering the market will be difficult. On the other hand, in a small town or on the periphery, a pickup point is unlikely to be able to recoup even the costs of its existence.

Let's look at this issue in more detail. There are several order delivery services that pay the organizers of pick-up points for their work. For example, the Boxberry delivery service pays the organizer of the pickup point about 30 rubles for one order and less than a percent for a payment made through the pickup point terminal.

Using simple mathematical operations, we find that for more or less significant income it is necessary to serve at least 50-80 clients per day. Is this possible in the periphery?

And even when such a flow of clients reaches the threshold, the real income of the organizer minus the costs of renting premises, salary to an employee (even one), Internet, telephone, utilities, purchasing equipment, registering a cash register, etc. will only be about 10-15 thousand rubles.

It follows from this that it makes sense to open a point for issuing online orders only if you have your own developed online store, and payment from services like Boxberry will only be an additional advantage. You can increase the income of a pickup point by merging (concluding agreements) with several geographically close online stores.

Legal registration

Despite the fact that many entrepreneurs implement their Internet ideas without any legal registration, it is still recommended to deal with this issue immediately after launching a business idea.

The point is not even that the lack of registration entails non-payment of taxes, which in itself is a violation of current legislation, but that many potential partners, security and outsourcing services do not work according to “gray” schemes.

The optimal choice would be to register an individual entrepreneur under the simplified taxation system. The method of calculating the tax rate at the initial stage is recommended to choose a system of 6 percent deduction from the income of the entrepreneur; the same amount can subsequently be reduced by the amount of insurance premiums.

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Every year, online trading offers more and more conveniences and guarantees. One of the additional features of many virtual stores is to receive an order at a special order pickup point for free or at a better price. It is not difficult to open it, and registration of activities does not take much time. The successful implementation of this business idea requires a minimum of financial investments, but it is important to ensure the relevance of the service and find a reliable partner.

Pickup point for orders from an online store as a business

By opening his own pick-up point for orders from an online store, the entrepreneur will find the optimal solution to the logistics problem for both the client and himself. For many entrepreneurs who have created an online trading platform, renting a warehouse in a small town, equipping your own pick-up point, or hiring a courier is not financially profitable, and the price list for transport company services often does not suit the buyer and makes online shopping less profitable. Therefore, the services of a private pick-up point for orders from many online stores will be relevant for both parties and will bring good income to the business owner.

For a business to gain momentum and develop dynamically, it is important not only to choose reliable partners, but also a transport company with reasonable rates and a good reputation. It is advisable not to agree to the supply of goods that require special storage conditions, since they are not ordered very often, and the costs will be significant. What kind of store is profitable to open? It is easiest for owners of online trading platforms to work with such product categories as cosmetics, children's clothing and accessories, car parts, souvenirs, and jewelry. In order for the point for issuing orders from an online store to be profitable, it is important to establish business contacts with one or two large (if the city is small) or a large number of partners. Parcels arrive quickly, and the cost of the service is usually lower or equal to the price list of private delivery services that take longer to deliver the goods or are located in an inconvenient location. Lower prices are achieved through consolidation of delivered cargo. If the cost of shipping its weight is divided by the number of recipients, then the final cost for each of them will be cheaper than in the case of individual registration of each parcel.

Advice: for the full and successful operation of the point for issuing orders from the online store, you will need to open a special payment agent account - account No. 40821. Tax must be paid on the amount of remuneration transferred by the partner.

The amount to be paid depends on the store’s pricing policy and the calculations indicated on the website, but the client sees this information before ordering. For some positions it is paid (approximately 150-200 rubles), for others it is free. As a rule, once a week the owner of the order issuing point deposits money with the bank and provides payment orders. The remuneration is transferred to him once a month, but the conditions of different partners may differ. To increase the number of sales, the creators of virtual trading platforms often hold interesting promotions to attract customers to the store: discounts, providing a second product from the same line for free, sweepstakes.

One of the formats for organizing a point for issuing orders from online stores is a show-room. It has a small area and contains product samples from various online resources. The buyer can personally evaluate the product in all respects before purchasing. But the implementation of this business idea requires more significant financial investments (about 50% more). You can also open a pick-up point for orders from an online store in the form of parcel terminals. To do this, you will need to purchase special cabinets with cells that will be opened with a special code, and hire an operator. It is advisable to provide video surveillance and security. It is not necessary to look for a separate premises; you can rent space in a popular hypermarket or shopping center.

Advice: to increase profits, you can add courier delivery and the ability to carry out small orders for a fee to the basic function of the point for issuing orders from an online store

On average, the owner of the item receives 1-2% of the cost of the goods. This is not a lot of money, but with significant turnover, an entrepreneur can make good money. This indicator is directly influenced by whether the owner works directly with online stores. If you use the services of an intermediary, the profit will be significantly less. Based on the experience of the owners of such pick-up points, it makes sense to open one only in large cities or where such a service will be in demand in order to achieve a large turnover of orders. The main thing is to immediately organize the work correctly, and then only control its quality. To get higher income, you need to open several points or combine its work with your trading platform. You can create an online store on VKontakte quickly and absolutely free. How to sell things online? To achieve good sales, it is important to find reliable suppliers, create a wide range and ensure quality delivery.

Where to find partners for successful cooperation?

Independently negotiate with the owners of online stores and trading platforms (cooperation in this format is already offered by Ozon, Wildberries, Aliexpress).
Work with delivery services for business clients and individuals who offer to open a pick-up point under their brand (for example, Boxberry, Hermes, Express Courier).
Cooperate with large companies that provide logistics services to online stores on a franchise basis; they will act as intermediaries, and the owner of the delivery point will act as a subagent.

How to open a pick-up point for orders from online stores?

The first step towards creating your own small business is registering your activity. When writing an application to the Federal Tax Service, you will need to correctly indicate the OKVED code (General Classifier of Types of Economic Activities). To indicate the type of employment of the point for issuing orders, use the value (OKPD 2) 47.91 - Retail trade services by mail or via the Internet information and communication network. The easiest way is to work as an individual entrepreneur. The opportunities of this status are quite sufficient for running a successful business. This will also simplify bookkeeping and save on the number of taxes and the amount of state duty.

Then you need to find a suitable room (the optimal size is 15-20 m², less is possible). There is no need for a large area, since parcels are picked up within 1-2 days, they do not have to be stored for a long time, and the arrangement and utility bills of a large room will not be cheap. It is advisable to open a point in the central part of the city or close to it. An additional advantage will be the creation of optimal conditions for self-pickup of goods, and, if funds are available, the arrangement of your own small parking lot. It is necessary to buy high-quality equipment for the work of the dispatcher, who processes orders and issues parcels: PC, printer, cash register, furniture. Its role can also be played by the owner. It is advisable to pay due attention to the facade of the building, the entrance or the design of the central counter (depending on where the point will be located), purchase a bright sign with a memorable name, make convenient steps and a ramp. Another advantage will be the opportunity to order courier delivery, albeit for an additional fee, and to create your own website with partners’ product catalogs (over time, the online platform will become a source of additional income, because after promoting the resource, the owner will be able to rent out space there for advertising). If you issue 40-45 orders per day, you will be able to return your investment within a few months. If you have financial investments, at least up to 300 thousand, you can, for example, try to open a travel agency from scratch or organize your own mini-production.

Creating a pick-up point for orders from an online store is not very difficult. The procedure for registering activities is standard and does not require much time. But for a business to be successful, it is very important to make sure that the service is relevant for the population; perhaps in this city it will be more profitable for the buyer to cooperate with transport companies. It is also necessary to thoroughly study the intricacies of independently opening such an item from scratch, by visiting specialized business forums, reading books, material from the Internet, or starting cooperation with a partner with a good reputation.