Find a real investor to implement projects. Where to find investors and how? Where to find an investor for a small business, for a startup, for a project? Video - Conference of the Fund for the Development of Innovation and Initiatives

How to find an investor for a small business from scratch? This question is often asked by young and aspiring entrepreneurs who have their own project and idea, but do not have money. Asking for help in obtaining money is a difficult step, however, you can find your investor by setting yourself the goal of implementing your project. How to attract investors to small business?

Search for investors to implement an idea in a small business

How to get investments for a small business? When looking for funding sources for a project, keep the following rules in mind:

do not delay the deadlines;
collect as much information as possible about a potential investor in order to avoid misunderstandings in the future;
carefully calculate the amount of necessary investments;
focus on specific goals;
in the process of negotiations with the investor, be honest and open, do not hide important facts.

Useful video on the topic:

How to get investments for small businesses from the state?

Today, the state of the Russian Federation offers a wide range of ways to promote the development of small business:

allocation of state subsidies for the purchase of premises and fixed assets in the amount of up to 60 thousand rubles;
grants for start-up businessmen in the amount of up to 60,000 rubles;
compensation for previously received bank loans for business development;
a subsidy from the Employment Center up to 25 thousand rubles;
assistance from the Small Business Support Funds;
subsidy for entrepreneurs aimed at the development of innovative technologies (maximum 60 thousand rubles).

You can learn more about state support programs on the portal of the Government of Russia (http://government.ru/).

How to find a private investor to borrow money?

How to find a private investor to borrow money to create and develop a business? To obtain financing, there are online platforms specializing in business lending:

Fundico - joint lending service;
Nimfamoney - a closed platform for investors and startups (loan amount from 100,000 to 1 million rubles);
business.potok.digital - lending to entrepreneurs by individuals.;
vdolg.ru - loans up to 500 thousand rubles to a bank card;
loanberry.ru is an online loan service for up to half a million rubles;
townmoney.ru is a P2P lending service that unites the interests of borrowers and investors.

How to find an investor for a business from scratch in Russia: 7 ways

How to find an investor to finance a business created from scratch in Russia?

I offer 7 options:

Reach out to family and friends- this is the option of financing your own business most often practiced by start-ups. And here the essence of the matter is not to borrow money against a receipt or interest - the essence of the matter is to make a friend or relative of your partner and boss, start earning together. This investment option is optimal if the diets are about a small amount - many friends and relatives will not have a lot of money for your project, free amounts on hand. The main thing is to convince them of the profitability of your venture and the opportunity to get your share of passive income.
Looking for a business agent. Today, there are many agents in the services market - intermediaries between a startup and an investor who are ready to help you find a potential sponsor for a certain percentage, amount of money. Agents often unite in all sorts of associations and clubs - their coordinates can be easily found on the Internet and already on the spot to conduct a business conversation more substantively. This option of finding an investor for your own project will be of interest to those who have decided to bring to life something grandiose and large-scale. Most often, agents have access and contacts with very wealthy investors, and if they like your project and it is approved, the finances will not stand up. But to sponsor projects that do not bring a lot of money, they are unlikely to undertake - this is not their level, and here you should go and choose a different option for finding investment.
Crowdfunding. If we talk about this type of search for an investor, then this phenomenon means the help of the crowd or public funding, built on the principle of mutual aid funds. This phenomenon has been gaining a lot of momentum in recent years - this option for finding an investor has been completed with attention and therefore it should be adopted. The essence of this method of finding an investor and financing your own project is that a person publishes his own idea on one or another specialized website, his own project and in social networks dedicated to this area, prescribing the conditions for participation in the project - those on which he intends to attract financial activists. Everyone can take part in the project, and by contributing their part of the money as a percentage or a fixed amount, you can collect the amount needed to implement the startup. Most often, this method of finding and attracting an investor is used in such areas and areas as charity in the field of medicine, financing non-profit projects - recording amateur music and holding festivals, making films and holding exhibitions.
Bank loan. As an option to search for an investor - contacting the bank with your own developed business project, all the necessary calculations of investments and profits, its payback period. But this option is possible if you have stable and official earnings, you can make a certain deposit in the form of real estate or a car. This option is relevant if there is a need for a large amount of money, if the initial investment in your project does not require large financial investments - you can resort to financial sponsorship of IFIs, where the conditions for issuing loans are somewhat softer, although the percentage for using the loan will be higher than in bank.
Business investment attraction platforms. If you do not want to resort to the help of a bank or an MFI, you can visit specialized startup platforms. It is on such specialized platforms that the necessary information for a beginner is posted - research and statistics, practical advice and assistance in launching new projects, plus information about investors, the ability to find their coordinates and contacts, investment conditions. In search of your own investor, you can visit online lending platforms. This is a kind of MFI format or bank lending. More specifically, such a platform can be Startups.co, which can act as a proven and reliable channel for finding a potential investor. As statistics show, more than 13.9 million potential users and investors have already registered on the presented platform, who can act both as a consultant and a sponsor. Another proven platform that is popular among startups and investors is Gust.com – since its submission, about 1.8 million dollars have been invested in many projects in recent years.
Social networks of professionals- these are groups of potential investors, which can be easily found on the Internet. Professional investor networks are currently a developed area where you can meet with a potential sponsor working in one direction or another. Most of the sites presented in the network work with foreign investors who are ready to directly join the international, global in scale business space.
Business angels, private equity funds. There is a need to find a reliable investor for your own project - you can contact a private investment company that specializes in this kind of financial injections. Most importantly, you can get approval for a variety of amounts, ranging from several thousand to several million dollars. What is the interest of the investors themselves - after a few years to sell their own part in a few years from the start of a startup. An example is the private equity fund Zunder Invest. But even if you were refused a loan of money, you were refused by a bank or an MFI, an investor - do not despair. Perhaps your investor has not yet met on your way, or your project does not meet all the requirements of a potential sponsor.

Where to find an investor for a business from scratch: 5 options

To find investments, you can use the following tools and resources:

Social networks for professionals (LinkedIn, EFactor, Xing, Plaxo, Startup Nation, Cofoundr and Meetup)
Business incubators and accelerators (Synnergy Innovations, Ingria, the business incubator of the Academy of the National Economy, the API Moscow business accelerator, the First City Business Incubator of St. Petersburg and others are among the best)
Platforms for startups (full list below)
Small Business Support Funds and Employment Centers
Investment Club "Business Youth" (molodost.bz/investfund_OLD)
Investor forums (investory.biz, investors.net/forum, investtalk.ru/forum/)

Sites for finding investors in Russia and abroad: top 20

The following platforms for finding investors are the most popular today:

How to attract investment in business: ideas and platforms for startups

How to attract an investor to a startup is the first most difficult task that a novice investor who wants to realize his business idea has to solve.

Where to find investments for a startup? To finance your project, you can use specialized online platforms for finding private investors, with the help of business angels, business accelerators and incubators, government support programs, and crowdinvesting platforms.

How to get investments for a startup? In order to receive financing, the startupper will have to convince the investor of the viability and profitability of the project. To do this, you will need to consecrate the following topics in your business plan in the most detailed and reasoned way:

uniqueness and prospects of the project;
demand for a product or service in the market;
the size of the investment;
payback period of investments;
projected level of profitability;
money back guarantees.

How to attract investors to the project quickly and without unnecessary problems? You can search for investments and investors using specialized online platforms:

Boomstarter is a crowdfunding Russian platform.
Planeta.ru is a platform that allows you to attract from 20,000 to 15 million rubles for the implementation of any creative idea.
nachinanie.ru - a service for collective financing of new projects
Startups.co is an international platform for startups that allows you to solve the problem of how to find an investor for a project.

How to write a business plan for an investor: key points of the project

How to draw up a project for an investor? The summary of the business project should contain the following points:

description of the essence of the business idea;
market analysis;
portrait of the target audience;
how and with what tools the idea will be monetized;
analysis of competitors (their strengths and weaknesses);
the team involved in the implementation of the project;
project benefits;
investment project performance indicators (payback period (DPP), MIRR, IRR (internal rate of return), ARR (return on investment));
how much money has already been invested in the project at the start;
plan for the use of investments;
what will the investor get as a result and in what time frame.

How to calculate return on investment (ROI)? To calculate, you must use the following formula: ROI \u003d NP / I * 100%, where NP is net profit for a certain period of time (this indicator is calculated as the difference between total profit and cost); And investment.

Beginning entrepreneurs often face a lack of funds, without which it is impossible to implement a promising business idea. In this case, you have to look for an investor who is willing to invest in your business. This is a difficult process that requires perseverance, patience and self-confidence. You will learn how to find an investor from scratch for a small business in this article.

How to attract an investor?

Any investor strives to increase his capital. Interest on deposits offered by banks and other financial institutions does not suit people who want their money to work and make a profit, since such dividends barely cover the inflation rate. Therefore, investors are looking for enterprises in which they can invest and thus provide a decent passive income. If you are interested in how to find an investor for a small business, first of all, it should be perceived as a potential partner, since you put an idea into the business, and the investor puts his money. Accordingly, it should be beneficial for both parties.

Experts believe that finding an investor for a small business is not difficult. The most important thing is a competent presentation of the idea, which can convince him that this type of investment will significantly increase capital.

In an investment question, you need to disclose the following questions:

Demand and uniqueness of the product;
The amount of investment;
The payback period of the enterprise;
Calculation of future profits and guarantees.

If you can find convincing arguments for all these positions, the investor will be convinced that your idea will really bring good profit and ensure its financing.

Where to start searching?

Step #1. Make a clear plan that you will present to potential investors. With it, you must convince the person that your strategy will allow you to make good profits. The document must contain a full description of the company, its prospects, place in the market. Also, do not forget to attach the calculation of the initial investment and the approximate payback period;
Step #2. Decide on the type of investor. For example, you are interested in how to find an investor who will allocate funds to achieve certain goals - to purchase equipment or expand production at a certain percentage. Or maybe an investor will suit you, who will give money, but ask for a share in the business in exchange. Choose the most appropriate form of cooperation for you and indicate it in the plan;
Step #3. Ask for help from experienced businessmen who have been working in your chosen field for a long time. They can give you sound advice on attracting investors to your business;
Step number 4. Find specialized sites on the Internet where novice entrepreneurs are given the opportunity to present their project to business angels. You place your request for financing the enterprise, after which investors contact the author of the idea that interested them.

Where to look?

Before you find an investor for a business, you need to carefully prepare and make a detailed description of the future enterprise. It is advisable to involve experienced economists in this matter who will help you draw up a plan of action. It should describe the production technology, the level of competition in the market, marketing research, markets for finished products. You also need to attach financial calculations and detail the payback period and future profits.

Now let's try to figure out where to find an investor for a small business. There are several options to help you resolve this issue:

Relatives and friends. Since it is not so easy to find an investor to invest in a business idea, try to involve your friends and relatives in this business. This is an ideal option that allows you to minimize all risks. If the implementation of your project does not require a large start-up capital, you can invite friends to invest their savings in the business for a certain percentage of the profits;
Businessmen. In any city there are experienced entrepreneurs who have made a fortune and want to invest their capital in some kind of profitable business. Try to get a long-term loan from them on favorable terms or offer an equity stake in the business. The second option will significantly limit your freedom of action, so think carefully before taking such a step;
Funds. Another option for finding an investor for a business from scratch is investment funds, as well as funds that provide assistance to small businesses. But in order to get money in such an organization, you need to prove that your project is viable. In addition, a novice entrepreneur must have his own start-up capital, which he plans to invest in a new enterprise. This option is more suitable for businessmen who want to find an investor in an existing business. To get a positive answer, you need to draw up a plan for the development of the enterprise and conduct a thorough analysis of the work of your company. It is also necessary to constantly monitor the work of state investment funds. They often hold various competitions that allow them to select the most promising projects;
Venture investment has become widespread in many developed countries. If you want to find investors for business development in this way, you should remember that these organizations invest money only in promising risky projects in the field of science, innovation or IT technologies. Sometimes venture funds finance the service and trade sectors. But at the same time, they expect a share in your business and a stable profit. As a rule, such funds finance the enterprise for several years, and then sell their share to the owner;
Business incubators. This is a special platform, which is designed for the implementation of various projects. To find an investor for business in Ukraine in this way, you need to provide a competent plan and pass an interview or win the competition;
Banks. If you don't know where to find an investor for your business, try taking out a bank loan. But, unfortunately, getting the required amount is not so easy, since usually credit institutions make serious demands on borrowers. You will need a guarantor, collateral and a package of documents. If you do not comply with the requirements of the bank, you can not count on a loan. This option is more suitable for implementation.

If you want to raise money for your business, be patient. It is necessary to carefully consider all candidates, as well as take into account possible risks. In this case, you can choose a reliable investor who will help you open a profitable business.

Foreign investors

Some entrepreneurs who cannot find money to implement their idea in our country are trying to attract foreign capital to the project. Let's figure out where to find a foreign investor for a small business?

It is pointless to hope for your past victories in various competitions and festivals, since foreign investors are only interested in real financial achievements. You must offer them a project that, with additional funding, will bring millions in profit, and preferably in dollars. It doesn't have to be some kind of tech idea, but if it shows a high return, you can safely count on the fact that investors will pay special attention to you. Believe me, no one will invest in your ambitions. Therefore, if you are not confident in your abilities, look for interesting ones that do not require large start-up capital to implement. This is the perfect place to start.

franchise

Now let's talk about how to find an investor for a franchise business. Such an investment tool has been tested by hundreds of entrepreneurs. The main advantages of a franchise are a quick start and entry into the market under the wing of a well-known brand. Loan funds for a franchise can be obtained from a bank. This is the only case when banks give money to start a business. In addition, they provide a deferred payment on the loan for 6 months. Thanks to this, the entrepreneur can direct all his efforts to business development and repay the loan from the profits received. To get such a loan, it is enough to have one guarantor.

Help from the state

If you want to implement, you can try to seek help from the state. There are special programs that allow you to receive a grant to start your own business. This is targeted gratuitous assistance, which is quite enough to launch a small business. This option is perfect for beginners who are looking for ways without starting capital.

Search for investors for business: 4 basic steps for finding + 9 sources of start-up capital.

Search for investors for business with the presence of brilliant ideas, a lot of energy and a huge desire to develop, will not require much work.

It is carried out at the initial stage of the implementation of a new business project, when there is a problem of shortage of funds.

In this article, we will tell you in more detail which investors will help make your dream a reality.

How to find an investor for a business and how to interest him?

Each person seeks to replenish his “purse” by any means, especially when it comes to an investor.

Who has almost all the finances in work, thereby regularly replenishing the bank account of his owner, provided that he does not have to do anything for this.

Usually, people use this type of saving and increasing funds after they encounter interest that banks give for keeping on deposit.

After all, such income barely compensates for the rate of inflation.

The investor should be treated as a full-fledged partner.

On the one hand, an idea is invested in cooperation, and on the other, money.

Therefore, such a process is mutually beneficial for all.

Experts say that a successful search for investors for a business depends on a professionally prepared and presented presentation that can convince the investor about the profitability of the investment.

For an investor, there are a few things to keep in mind:

creativity and uniqueness of the future business;
the amount of the deposit;
payback period of a new idea;
detailed calculation of income.

If weighty arguments are found according to the above criteria, then we can assume that the person will unconditionally agree to cooperate.

Finding an investor to invest in a business: 4 basic steps

Action #1: Develop a plan

Develop a plan, which will subsequently be presented to the contributor.

The presented presentation is necessary to convince the potential investor of the profitability and quick payback of the project.

An example of the information that a business plan for an investor should contain:

A business plan for such a purpose is somewhat different from the standard one.

First of all, volume.

It is believed that a document longer than 15-20 pages will "work" at times less effectively than its "brother".

Also, the difference is that it is a guide, like a step-by-step instruction for the entrepreneur himself.

But the plan prepared for investors is a marketing tool.

It should not just describe the business, but present it attractively.

For this purpose, applications, graphs, tables, and diagrams are actively used.

It is better to entrust the creation of such a document to specialized intermediary companies.

Action #2: What type of investor is needed?

Decide which investor is needed to develop the idea.

For example, you can find a contributor who will provide funds for the purchase of necessary equipment for the business or expansion of the enterprise at a conditional interest rate.

Or find an investor who will sponsor the business and become a co-owner in the future.

You should determine the direction in the search for a contributor and the features of your cooperation.

Action number 3: Help from experienced businessmen

“The main thing is not the effect, but the effectiveness in actions.”
Farhad Ahmedov

Seek advice and guidance from experienced businessmen who have been working in this direction for more than one year.

They will help you point out possible risks or simply suggest how to find an investor for your business. .

Action #4: Specialized Services

Place the project and a brief description on specialized startup databases, forums for finding business investors.

After that, after some time, maybe there will be a call from an investor about the interest to invest money in a start-up business.

We present the most popular specialized services for placing an idea and searching for an investor:

https://www.investclub.ru/view.php?id=10639 - the site will help you find an investor for any type of business activity.

https://starttrack.ru/ - StartTrack 725 helps to make deals between the founder and a person who is ready to invest in the presented project.

To date, 800 investors are present on the site and 40 projects are on display.

The portal contains 4,325 projects, of which 1,423 need investment.

https://www.napartner.ru/ is the very first startup exchange on the Russian market.

There are 1,239 investors, 9,983 "innovators" and 500 business ideas waiting on the Innovative Ideas website.

There is also a section where you can purchase an already implemented business.

https://www.askcap.ru/ is one of the largest investor search databases in the country.

The website contains profiles of 6512 ideas, the lion's share of which is available for consideration only after authorization on the portal.

Technoparks, incubators, accelerators, venture funds cooperate with Askcap.

https://angel.co/ - this service is the progenitor of the above investor search sites.

There are 1,600 startups and 421 investors from the Russian Federation on the portal.

Where to search for investors for business?

Before looking for an investor for a business, you need to contact specialists in the economic sector who will calculate and draw up a detailed action plan.

Friends and relatives

Finding an investor for a business is not an easy task.

It would be wise to involve all relatives and friends in such a process.

This is the most advantageous way that will reduce the perceived risks to a minimum.

In addition, if the implementation of an idea requires small investments, you can interest your comrades in the profitability of the project, and offer to invest hard-earned business in the promotion.

Naturally, at a certain monthly percentage.

Businessmen with experience

It is either big, there are businessmen who firmly stand on the “platform” of trading and want the already earned finances not just to lie in the bank, but to bring additional monthly income.

A person should be disposed towards a newly minted idea and offered to make a contribution on favorable terms for both parties.

Or, at the request of the investor, make him a partner.

But the last option can fetter and limit the actions of the founder of the business.

This step should only be taken as a last resort.

Funds

One of the ways to find an investor for a business is through investment funds or funds established to support start-up entrepreneurs.

But for this it is necessary to provide weighty arguments that your project is vital to society.

You should know that often when contacting this organization, a businessman should already have some initial capital and a willingness to invest in his business.

That is, this method is more suitable for existing enterprises that want to expand their sales area and product range.

To get help, you also need to provide a plan, an analysis of the current company.

Do not forget to follow the work of investment funds, which can hold contests and select promising works.

Who knows, maybe you'll be lucky.

Consider the most popular funds that have helped many aspiring entrepreneurs:

https://www.runacap.com/

The founder of the fund is Russian businessman Sergey Belousov.

He introduced brands such as Rolsen to the world and is the creator of Parallels (cloud hosting platform).

If you manage to cooperate with this company, then there is no doubt about its profitability.

Igor Matsanyuk, after moving from Murmansk to Moscow, founded a fund specialized in games, services and applications for phones.

If an entrepreneur has a creative idea related to computer technology, then this fund is for him.

https://www.kiteventures.com/ is another fund for business development.

Business incubators

There are already more than a hundred business incubators in the Russian Federation.

These are structures that are created to help start-up companies at the start of their work.

Business incubators offer their residents:

rental of premises at a reduced price (and in some cases - free of charge at all);
meeting rooms;
support in establishing contact with investors and buyers;
consultations in consulting and information matters.

The key difference between a business incubator and other forms of investor assistance is the participation of people who mentor aspiring entrepreneurs.

They perform the function of not just “providers of finance”, but also development partners, business mentors.

If you need the support of experienced businessmen, please contact the following business incubators:

https://www.osp.ru/news/2010/0913/13003512/
https://inc.hse.ru/
https://www.inmsu.ru/ru/
https://www.rea.ru/ru/org/managements/orgnirupr/Pages/bi.aspx
https://www.ranepa.ru/kto-ya-2/student-bakalavriata/studencheskaya-zhizn-v-akademii/biznes-inkubator
https://rb.ru/incubator/incube/
https://theoryandpractice.ru/organizations/3940-biznes-inkubator-incube-ankh

Bank as an investor

When there is not even the slightest idea or all of the above options have been considered, then a bank loan is one of the options for obtaining the desired amount.

But getting it is not so easy.

Often banks put forward excessive requirements for the borrower, which the latter does not always cope with.

To apply for a loan, a bank provides:

surety,
security deposit,
package of relevant documents.

If bank requirements are not met, then you can be left without a business, and even with a huge debt.

A bank loan is ideal for starting a small business that does not require serious capital investments.

Finding investors for a business is a rather laborious task that requires great patience and perseverance.

It is necessary to carefully consider each of the available options and calculate possible financial losses.

If all this is done, then there is a huge chance to find a profitable investor.

Investors among foreign businessmen

If all possible methods have been tried, but the investor cannot be found, then you should seek help from foreign entrepreneurs.

In the case of foreign investors, you can forget about your previous triumphs.

Such people look exclusively at real achievements in business.

Also, only those projects that can bring multimillion-dollar profits (preferably in US currency) are usually considered.

Not necessarily a business idea should be a technological direction.

Any ideas that multiply the investor's capital many times over are considered.

Foreign investors will never invest their capital in a project based only on the ambitions of the creator of the idea.

Only figures and facts from the prepared business plan will be weighty arguments for concluding cooperation.

You can look for foreign investors for your business idea on the following sites:

https://investgo24.com/ is an international portal that will help you find investments for your idea.
https://start2up.ru/ - will help you find a person who is ready to invest in a business, not only in the regions of Russia, but also abroad.
https://www.magnat.su/ - using this site you can find not only foreign partners, but also put up your own business for sale.

franchise

The search for investors for a business method guarantees rapid development and a start to enter the market platform under the auspices of a well-known brand.

Banks provide finance for the development of a franchise business with great pleasure.

This is one of the few cases when the latter provides the necessary funds to open a company without any problems.

And that's not all: a deferred payment for a period of six months is provided.

With the help of this, a novice businessman will be able to direct his strength and energy to the promotion of his offspring.

This speeds up the process of repaying the debt to the bank.

To obtain this type of loan, it is necessary to place one guarantor, and the bank is guaranteed to approve the application.

How does this method work?

Suppose a novice businessman has a promising and creative idea related to the engineering industry.

The founder contacts an authorized company (eg Porsche).

To its representative, he demonstrates the presentation of his idea.

And if the company is interested in this innovation, it can give its patronage to the project in the form of financial assistance or allow the use of the official logo of the enterprise.

When a start-up firm has such a patron behind it, the banks consider it reliable enough to provide the necessary loan.

Who is an investor and look for him, you will also learn from the video:

Search for an investor for business– this is not an easy task.

Of course, you can do without outside help if you save the necessary amount and open a small food shop.

But if the founder has a different task, then the search should be carried out in all possible places with the involvement of a large number of people.

You can also shift this task onto someone else's shoulders and contact a specialized company that is able to find an investor for the project itself.

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The article was written by an experienced entrepreneur who has experience in attracting investments in his own innovative projects and third-party startups, cooperating with companies such as Finam IC, SBAR, Private Capital, etc.

First, a small but very important introduction:

Finding an investor who wants to invest in a new business is both simple and difficult. How to find, I tell below, but first I want to ask you: "Why do you want to attract an investor in your own business"?

No, I do not reject such an important and useful institution for a start-up business as "Investor". In most cases, without an investor and the attraction of third-party money, a business simply cannot be created and launched.

I'm asking about something else:

"Are all your resources exhausted"?
“Does your business need an investor at all”?

Are you sure your project needs it? Do you think that an investor is a solid "chocolate" and manna from heaven? Are you wrong?

To better understand these difficult questions, I suggest that you first and without fail read these articles:

Where to start looking for an investor for a business?

Do you need an investor to start a business and you don't know where to find one? Let's start with this.

First of all, I want to say the most correct and most banal: "You can find an investor anywhere to create a business." Everywhere. At every step. Even by stretching out your hand, you can feel the "strong shoulder of a friend" who can become an investor in your new project.

Therefore, for those who are looking for an investor for a start-up business, it is more important to understand not where to look, but how to look and, most importantly, how to convince a person or group of people to invest in your business.

Finding an investor is not a problem, the problem is making him a partner.

Below we will consider most of the possible "places" where you can and should look for an investor, and now I will try to focus your attention on one of the most important points - preparing for the search for a future investor.

For many years now, a story has been circulating on the Internet about how someone went into an elevator and literally in two minutes, talking about his project, received almost millions of dollars from an investor.

I can fully assume that this is a true story. You never know the sleazy and rich roam the world.

Perhaps someone has come across this. But in life, everything is much more complicated and it will not work to find an investor “with a tip”, without preparation.

To understand why, I will ask you: “Are you ready to give a stranger your hard-earned 25,000 rubles. simply because it promises mountains of gold”? I think no.

You will study the offer, promises, etc. Why, then, do many of those who are looking for money for the project think that this money can be found without careful preparation?

In order to find serious money in a serious project, the minimum that you should have on hand is a business plan for the future project and its presentation with provisions on the benefits received by a possible investor.

A business plan can be replaced with a feasibility study (feasibility study), but it is better to have a full-fledged business plan. All the same, then the right investor will require such a business plan in order to secure his money as much as possible.

Having read on Wikipedia and understood what it is - a business angel, an investment seeker can prepare (by creating a business plan and presentation) and apply directly to the most serious organization in Russia that helps attract money from private investors to business - "SBAR"(Community of business angels of Russia). There are other similar communities, but I advise you to contact them first of all.

The fact is that several years ago I promoted one of my inventions through the SBAR.

Looking ahead, I want to say that my project did not receive the investments it needed.

But communication with representatives of the SBAR, its managers preparing projects for the investment session, and with those investors who were found with their help, “forever” cleared my brain regarding my innovation.

And understanding of innovative business as a whole.

Yes, I did not receive investments in the project with the help of SBAR, but the knowledge and experience that I received while promoting the project with their help helped me get investments for another project in a prompt and comfortable way. "Knowledge, like money, can never be much."

By the way, I also proposed my project to the National Network of Business Angels “Private Capital” in Moscow. There, my project was immediately rejected. But I was not upset and continued the search.

I wish you the same: do not lose heart if you refuse and continue to search for an investor.) In general, if you are refused once again, this does not mean at all that your project is bad. It may not be breakthrough and will not turn the world upside down, but the more persistently you promote it, the more chances you have for success.

Where and how to get money for a startup

This video tells: The legendary Russian Internet entrepreneur Anton Nosik shares his thoughts and best practices on how and where to look for your investors and how not to make a mistake.

Where to find investors for business on the Internet?

Now on the Internet you can often see ads like this: "I am looking for an investor in a small business." On message boards, special resources for start-up entrepreneurs and innovators.

You can also take advantage of this opportunity and submit your ad. Perhaps in this way you will find your investor, but the chances of success will be minimal. It is best to contact investors directly.

What do I mean by addressing. This means that it is necessary to prepare, to collect a list of those Internet resources through which you can contact future and real investors.

Do you know why it is necessary to address the investor directly? I'll try to explain based on my own experience. A few years ago, I decided to create my own and extensive resource base, where you can advertise looking for investment in a very interesting project.

I approached the collection of data with all responsibility and in a month I collected everything that at that time could be found in Runet. Including foreign investment funds. Rowing, as they say, everything that caught your eye and barely “moved”.

What was the result after I sent my proposal to all these funds, communities, centers, technology parks, etc.?

Zero! Pure and virgin!

Russia and Ukraine is the first step to starting a successful business with an easy and simple start.

Making a decision to buy a franchise is necessary with the professional recommendations of the section:

You can read about the latest news and trends in the franchise business

Do you know who I received "encouraging" responses and investment offers from? From those who provided paid services for finding investments. They say: "You have a wonderful project, with our help you will turn the world upside down with your idea, ... but first we need to pay the N-th amount of money." All clear?

Do not waste your time on such empty chores. No, I do not deny that on such message boards, forums, etc. you can find your investor. It's possible, but the chances are slim.

Most of the "investors" on such resources are those who do not have money, but there is a desire to stupidly swindle you for money. And they do breed. And how they breed!

What am I all about the sad!

Looking for money for a project on . In my opinion, today the best crowdfunding sites in Russia are the following resources:

boomstarter.ru
planeta.ru

If your business is based on an innovative idea, then I advise you to contact the Skolkovo Foundation https://community.sk.ru/news/ or Technopark "Strogino" . These are state or near state structures, it is not easy to get into them, but it is possible.

An example of such a "hit" can be: and the project

Works productively in Russia Russian Startup Tour. This is the longest tour of the regions by leading experts from Russian development institutions with the participation of venture funds and major corporations. Perhaps your business or your innovation will be of interest to a large corporation, and it will provide it with investments?

Recently I got acquainted with the proposal from the creators of the City of Money service. City of Money is a platform for online loans for business and investment. I don’t want to give a link, I didn’t use it myself, search it, google it, but as stated on their website, this is a platform where investors and borrowers can contact each other directly, without intermediaries.

Well, the most likely thing is to take money from the bank. Either under the start-up business assistance program, for example, from Sberbank, or in the form of a consumer loan. Many aspiring entrepreneurs got started that way. They took money from the bank in the form of a consumer loan and started their own business. Many have succeeded.

The main thing is to find an investor

This video tells: An interview with Alexander Egorov, the creator of the legendary Ozone online store, in which he talks about the difficulties of finding investments and difficult relationships with investors that led to the sale of the business.

Investors for business in Moscow

Announcements like: “I am looking for investors for business development in Moscow” or: “I am looking for an investor for business in Ukraine”, in my opinion, are incorrect.

In the first case, it is not particularly important for the investor where the business created on the basis of a breakthrough technology or idea is located, and in the second, it does not make sense to look for an investor in Ukraine in our time (well-known political events). Which of the serious investors will invest in a business operating in a country with a declining economy?

Let us dwell on the search for an investor in Moscow. I personally would not make a distinction in the geographical location of the investor, but if I did, I would turn to such resources as "Managers' Club - E-xecutive". Do you know why? Yes, because there, 90% of managers from Moscow are shuffled, and who have money.

Moreover, there are many managers with money who are already “ripe” for their own business. Do you understand? There is money, there is a desire to create a business, there is experience, but there is no time to fully devote oneself to a new business.

Not everyone is ready to leave the post of general manager of some oil company, even for the sake of their own business. The way out is to find an idea generator with a head, invest money in him, his team and his idea, and everyone will be in chocolate.

It's Informative: Strategy for Startups

This video tells: A very interesting and original speech by Yuri Lifshitz, which can be titled with humor: “Startup is not all life”. Yuri tells how to properly organize and build a startup strategy that will become key to your success.

An investor is looking for business projects and… does not find a suitable one

90% of new business creation projects do not receive investments because the initiator of the business is to blame. His main fault lies in the fact that he either incorrectly emphasizes the business plan for the investor, or incorrectly creates a project presentation.

Here it is necessary to understand the most important thing - how the investor considers applications.

In 95 cases out of 100, the investor sees only the main indicators provided by the project initiator:

whether he is satisfied with the financial performance of the project;
payback period of the project;
project risks;
and exit options.

The rest of the indicators the investor will read and consider only when he is interested in the points that I listed above. Many are still interested in the presence of a project team, but this is not such an important point in my opinion. Rather important, but then.

I will tell you how one of our projects was considered in IC "Finam". Looking ahead, I’ll say that we, when creating a presentation with a partner, cheated a little. Knowing in advance that we will send our presentation to Finam, we carefully prepared.

Having learned in which projects this fund, respected in Russia, invests, we found common “features” inherent in our project and those projects in which the fund has already invested. And these "features" and features were especially emphasized in their presentation.

You can study the numerous experience of other entrepreneurs who have created their own successful business with a franchise in the section of our website:

The most successful and informative case according to the editors of the Russtarup portal:

An interesting experience of creating a business under the franchising program is presented

"Focus" passed, and we were invited for a conversation. Did we cheat the fund or not? No, of course not, we just made our presentation right. Did it help us in the end? No. Finam did not finance our project.

But on the other hand, we found investments elsewhere and from other investors, talking about the fact that our project received very good reviews in Finam.

Now about how to draw up a business plan, an example of which will satisfy everyone. Rather, about the small features of such a compilation. So to say: "Business plan for an investor, an example from my own life."

What you write like: “The project will earn up to 100 million dollars a year in two years” is of no particular interest to anyone. In my practice, any applications of this type are checked very quickly.

The main thing that needs to be emphasized in a business plan is to carefully and responsibly treat the creation of items:

what problems of people the project solves;
project risks;
options for the investor to exit the project.

When describing the risks of the project, it is necessary to clearly understand what risks your proposal may have during its implementation and in the future. Including both competitive risks and risks that are called force majeure.

Describing the options for the investor to exit the project, it is necessary to clearly write that you agree in building relationships with the investor. Here you need to understand the main thing - an investor who invests in a project wants to make a trite profit. Get profit. Explosive profit desirable.

All other motives that are important to you personally, for example, to create a unique business, to be the first in the industry, to prove something to your wife... the investor does not care at all.

Therefore, he must clearly understand how and when he can sell his share in the business being created.

In the modern world, there are more and more interesting business ideas that need to be implemented. But for the promotion of any project, money is needed, which the author of the idea does not always have. Therefore, the question of finding investments for starting a business is relevant. However, entrepreneurs and companies starting from scratch run the risk of facing strong competitors in their chosen niche. And in order to realize the idea and find the necessary funds for this, you need to know all the tricks for attracting investors.

Where to look for investors
Attracting investments through the mainstream
Platforms for finding investors
How to act. Basic rules for attracting investors
How to make a project attractive: what an investor will pay attention to
How to prepare for communication with an investor: from a pitch to signing an agreement
How to prepare a presentation: 5 chips for investors

We will tell you how to make your project attractive to investors and what you need to do for this. The road will be mastered by the walking one, and the business - by the one who is ready for the new.

Where to look for investors

Opportunities for finding investors are much more than it might seem at first glance. And you can find money by resorting to both long-existing methods of investing, and modern ones that have appeared with the advent of the Internet.

Classic ways to attract investment

You can get money for business through investment funds, small business assistance funds. This is quite a difficult task. In addition to the fact that a novice entrepreneur must find serious reasons for receiving investments, he must invest part of the funds himself, but not everyone has the opportunity to do this.

You can ask for help at venture funds However, it must be taken into account that they provide funds for the development of projects that have prospects. First of all - in the field of innovations and IT-technologies.

Another option is a special platform for investing in business projects, a business incubator. But in order to get money, you need to win the competition and pass an interview.

Successful investors can also become potential investors businessmen who would like to have passive income. Finding investors and making them partners is the most acceptable and easiest way. And for this you need to be able to present your project well, to prove its viability and relevance.

Attracting investments through the mainstream

One of the most popular ways to attract investment is crowdfunding, which is the collection of funds for a business from ordinary people. There are crowdfunding sites on the Internet designed so that you can leave offers to raise funds for a project or invest your money in a project. But in order to resort to this method, you either need to be a famous person or be able to advertise your idea very well, which, unfortunately, is not done on crowdfunding sites.

You can also try attract investments through cryptocurrencies and electronic payment systems . It should be noted that some cryptocurrencies popular today, for example, Ethereum, were created with the money of users.

Platforms for finding investors

If you do not know where to look for investors, then we offer you several large platforms for finding them.

business-platform.ru. Federal business platform. In addition to projects and proposals for the sale of a ready-made business, here you can find a base of investors. The main task of the platform is to connect investors and authors of business projects online.

beboss.ru. The resource provides an opportunity to search for investors for any industry, as well as a catalog of franchises, business plans and business ideas.

napartner.ru. The platform offers various services for startups and investors, such as transaction support. Beginning businessmen will need to describe the nuances of their project so that investors receive as much information as possible.

investclub.ru The resource provides ample opportunities for finding investments and investors.

rusinvestproject.ru. A platform for searching for investors both in Russia and in the CIS countries.

How to act. Basic rules for attracting investors

There are many people who want to receive investments and the competition is quite high, so before looking for an investor, you need to learn a few rules.

The more information you provide to investors, the more you will be trusted.

If you know how much you can earn, how your project will develop, you can safely go to a conversation with an investor. Calculate exactly how much money you need and for what.

An example is the startup Talkdesk. Its authors proposed the development of cloud technologies to be used in call centers. Before meeting with a representative of the Silicon Valley venture fund, from which the project team subsequently received $12,000,000, it already had investments from other investors in the amount of $4,000,000 and received $1,000,000 in profit. Investors were captivated by the team's ability to save money and devote themselves entirely to work. They made all conclusions on the basis of the information provided about the project.

The more you know about an investor, the more opportunities you have to interest him.

What is your preferred communication style? How does he do business? How quickly does he make decisions? Every little thing can be important.

An example is receiving investments for the Glowforge project. Before applying for investments, the author of the project looked through the blogs of the fund's partners. Studying them, he concluded that when making a presentation, one should be based not on numbers, but on the product. In total, the project raised $9,000,000 for the production of laser 3-D printers from venture capital funds Foundry Group and True Ventures in 2015.

The project also set a crowdfunding record as it was able to raise another $28,000,000 on the platforms. That is, the author of the project, Dan Shapiro, successfully used the second rule, but most importantly, the third rule.

The more confident you are in your success, the more others will believe in it.

Investors prefer competent and persistent people who know what they want and who can justify their plans. Prove that you are capable of doing what you propose. Refuse the words “I want” and “I wish”, say “I do” and “I act”. Focus on goals. Properly set goals will certainly lead to success.

How to make a project attractive: what an investor will pay attention to

According to statistics, only one out of ten projects receives investments. What needs to be done to make your project interesting for investors?

You and your team

First of all, any investor will be interested in what kind of people he will have to work with. Interesting as the personal qualities of the author of the project, and his motivation, willingness to go to the end. You must prove that you can move forward despite the difficulties. It is important how you achieve your goal, as any investor values his time and money.

Correct calculations

Unfortunately, 95% of start-up entrepreneurs looking for investors have little idea of what income they can expect. The figures presented by them at the presentation sometimes do not correspond to reality. Constantly growing sales and millions of profits offered by project authors often have nothing to do with the real state of affairs. Look for how to optimize costs, indicate what exactly you want to receive investments.

Project Potential

One of the most important moments in communication with an investor is to determine the potential of the project. The investor must know when the project will generate income, how you will identify potential customers, and finally, when the project will fully pay off. Preferably within a year, maximum three years.

To identify potential customers, it’s a good idea to run a crowdfunding campaign. In the event that users are interested in your project, you will have a chance to arouse interest among investors.

How to prepare for communication with an investor: from a pitch to signing an agreement

There comes a time when the investor believes that he should choose your project. On average, it takes businessmen 3-9 months from meeting an investor to concluding an agreement. You may have to prepare more than one version of the business plan and answer many questions that you are not quite ready for. Therefore, carefully prepare not only for the presentation, but even for a short meeting and a telephone conversation. Each stage of communication requires its own preparation.

Stage 1. Acquaintance

It can be both internal and external. The main thing here is to interest the investor in your project. To do this, you can use the following methods.

elevator pitch or a presentation in an elevator. The short presentation is so named because businessmen and startups “caught” potential investors in elevators and presented their business idea to them in 30 seconds. Your mini-presentation must include:

the problem you are solving;
Product Description;
monetization method.

The main thing is to attract attention, for which you can use interesting facts or figures. For example, SpaceX's presentation consisted of only three proposals: launch costs that have not been reduced in decades, the possibility of reducing them by 90 percent, and an impressive amount that can be earned.

Elevator pitch can be used in large forums and business competitions.

Correspondence. It is quite possible to establish a connection by correspondence by e-mail. For individual calls, this method works best. The letter, in addition to the appeal, must include:

a description of the product or service;
description of consumers;
business model;
basis for investment.

Stage 2. Business meeting

Presentation. If a potential investor is interested in the elevator presentation or your letter, he will invite you to a personal meeting, for which you also need to prepare. When going to a meeting, you need to decide what you want from it specifically. If you get money, then you need to say so. Such a call to action is quite applicable and works.

Now about the presentation itself. It should be short and bright. It's good to follow the 10/20/30 rule. Try not to dwell on the details and keep within the 20-minute presentation, which consists of 10 slides and typed in 30 font.

Appearance. The fate of your project will depend not only on a good presentation, but also on your behavior and appearance. That's why:

don't be late;
come in a business suit;
follow the rules of etiquette.

Your ability to keep yourself confident, your energy and charisma are very important.

Stage 3. Obtaining funding

Finance, finance and more finance. For an investor, the most important thing is making money. This must be remembered first of all. Therefore, even if your project is supposed to “save the world”, but does not have a good business plan and financial plan, it will not be of interest to a potential investor. A financial model is needed, which can be corrected by the investor himself. Good to have:

marketing research results;
letters from suppliers.

It is better to prepare three options at once: optimistic, pessimistic and basic. But, in any case, the model must be carefully verified. Only in this situation can we hope for a deal. It is important to show that you know the market well, to convince of the expediency of introducing your product. The investor must believe that by investing money in your idea, he will be able not only to quickly recoup the investment, but also to make good money.

How to prepare a presentation: 5 chips for investors

The presentation is very important, on which the receipt of investments will largely depend. Many entrepreneurs, when preparing for a presentation, do not fully understand the interests of investors and do not know how to properly present their project. What points should the presentation contain?

Problem Definition. If it is, then it must be confirmed. Confirmation of demand should be determined by real numbers.
Solution to the problem. Your decision cannot be the only correct one. But this is your decision, and you need to convince the investor that it works, that people are ready to buy the product. It is best to come to investors already with certain results. To do this, you can take the following steps:

do product testing;
notify of changes to the project;
present the available results.

Search for opportunities to implement the product. Willingness to buy does not mean that the product will sell well. Even if a person buys a service or product once, there is no certainty that he will contact you the next time. Therefore, you need to consider the profit and loss per customer, the so-called unit economy, as well as ways to attract and retain customers.
Searching for a market and defining a strategy for entering it. We need to look for those markets that are growing, not disappearing, such as the market for cell phone repair.

If the presentation shows how your income will grow in 3-5 years, then your financial model will arouse interest among investors.

Determining the amount of investment. At the last stage, it is imperative to tell the investor what you need money for and how much you want, as well as how much you are ready to invest yourself.

The right choice of an investor, serious preparation for a conversation with him, as well as a good presentation of the project will help you get a chance to invest in your project.