Jewelry company SOKOLOV: Russian jewelry on the world market. A well-known Russian jewelry company of gold and silver products with precious stones, watches and jewelry of the highest quality in a huge assortment Jeweler Sokolov show biography

It's no secret that the best gift for girls is beautiful jewelry. Until recently, only wealthy people could afford spectacular and fashionable jewelry. However, today every girl for a rather modest amount can get herself an incredibly beautiful thing and look irresistible in it. One of the most popular Russian ones today is SOKOLOV, which combines sophistication, style, quality and affordable prices in its products.

About the brand

The name brand SOKOLOV appeared on the jewelry market in 2014, but its history began in 1993. It was at this time that the spouses Elena and Alexei Sokolov decided to open their first workshop called Diamant. The company opened its first stores in Switzerland. In Russia, the brand was first introduced in St. Petersburg.

In reviews of "SOKOLOV" jewelry, customers note the variety of pendants and pendants, stating that here you can choose a symbol that matches any life occasion. All pendant decorations are made of natural stones and metals, which are not afraid of environmental influences.

Bracelets

This is a classic jewelry for any girl, able to emphasize the grace of hands and impeccable style. SOKOLOV regularly releases the most fashionable and unique hand accessories. When buying it, it is important to choose a quality product with reliable fasteners. All stones in jewelry from SOKOLOV are attached manually, which ensures the durability of jewelry.

Another important part of the bracelet is its lock. The SOKOLOV brand completes its jewelry with individual locks like a carabiner and springel.

The range includes women's, men's and children's models. Chain bracelets, red threads, bracelets made of balls, leather and textiles - these are just a small part of what can be purchased from a well-known Russian manufacturer. For the most fashionable representatives, the company has released slave bracelets and profiles.

Unsurpassed grace - this is the epithet that customers choose for bracelets in their reviews of jewelry from "SOKOLOV".

Brooches

A brooch is a very difficult accessory, the selection of which must be approached very seriously. For example, the "Iron Lady" Margaret Thatcher showed her mood to the public with the help of this toilet item.

Picking up a brooch is half the battle. You need to understand how to wear it. For slender girls, miniature and elegant accessories will be an ideal option. For ladies with a dense physique, rounded brooches are an excellent choice.

The brand "SOKOLOV" presents a range of brooches made of different metals. The most popular accessories of this brand are elegant gold pin brooches that complete the look, giving it gloss and luxury. For lovers of extravagant outfits, brooches in the shape of animals and elements of nature will be an ideal solution.

Reviews of gold jewelry from "SOKOLOV" confirm the quality of products. This is especially true for brooches from a well-known brand. Gold brooches do not look vulgar at all, they give the image wealth and elitism.

For him

Tie clips and cufflinks are an essential accessory for any modern businessman. Especially for such people, the SOKOLOV brand began to produce jewelry made of various metals with sophisticated inserts.

Cufflinks are an attribute of the official style. To create a favorable impression, a man needs to correctly choose both the color and the material of this accessory. Gold, silver, with a diamond face, with cubic zirkonia, with sapphires - these are just a small part of the range of men's jewelry from the SOKOLOV brand.

Tie clips can boast the same variety. To create the perfect look, you need to choose a clip and cufflinks in the same style. It is this kit that can be assembled in stores where they sell products of the famous Russian brand.

In reviews of "SOKOLOV" jewelry, not only men, but also women note the extent to which jewelry complements the male image, giving it solidity.

Souvenir products

Not only jewelry, but also souvenirs can be purchased from the popular Russian jewelry brand "SOKOLOV". Tiaras, figurines, spoons, coins, pens, an ionizer, and much more made of pure silver and gold can be bought both for yourself and as gifts for your family and friends.

For the little ones, a children's collection of memorable gifts from SOKOLOV has been developed. A silver bell for christening, a box, a comb, a rattle, a saucer, a glass - you can buy this and much more for children.

In their reviews, many buyers noted the beauty of the brand's souvenirs. The elegance and sophistication with which the goods are made amazes even the most indifferent to souvenirs and dishes. Also, customer reviews of SOKOLOV jewelry abound with words of gratitude for products so incomparable in quality and price.

Price and places of purchase of jewelry SOKOLOV

The price of jewelry from SOKOLOV is quite different. This brand will be ideal for both ordinary people and the very wealthy. This means that the company operates in a variety of segments. In their feedback on the quality of "SOKOLOV" jewelry, consumers confirm the durability of accessories.

SOKOLOV does not have its own jewelry stores in Russia. However, the products of this brand can be easily purchased at chain jewelry stores such as Adamas, Mercury, JewelerCenter, Signlite and many others. Jewelry "SOKOLOV" in stores are presented in a fairly wide range. If you did not find the desired product, then the ideal option for you would be to order the product of interest in the online store on the official website of the brand. It will be possible to pick up the goods in jewelry chains that represent this brand in their windows.

Negative opinions

We introduced you to the range of Sokolov brand products, talked about the positive customer reviews about it. However, not all buyers are satisfied with their purchases in the network of stores offering jewelry from SOKOLOV.

Many complaints are caused by the quality of earrings, rings, bracelets. So, many customers report that stones fall out of the products. This happens not only during wear, but also on the way home from the store, while the product is in the package.

There are reports that the gilding (literally in a month) and rhodium plating is erased too quickly, as a result of which silver items become the color of ordinary copper, and gold-plated ones become just metallic.

Some customers report that the manufacturer uses not only cubic zirkonia as artificial stones, but also nanosal (plain glass processed in a special way). These items are sold at high prices.

There are no complaints about the quality of the watch. However, buyers do not like the fact that the brand does not release the same bracelet for silver watches (it often comes with an artificial leather strap).

Most of all complaints about service are at points where Sokolov brand products are sold. For example, if a marriage is found (even the next day after purchase), the product must be submitted for examination. It must be sent to the factory for testing. Only then can we hope to replace the product. However, buyers report that it takes up to six months.

SOKOLOV jewelry and jewelry watches are part of the happy stories of millions of buyers.

Each creation of the brand's specialists is inspired by sincere emotions, happy smiles and precious memories hidden in your heart. A unique vision of beauty and craftsmanship are combined in jewelry and jewelry watches that will preserve the most precious moments of life.

Geography SOKOLOV

Today SOKOLOV is an international holding with offices in Russia and Europe, known not only in our country, but also far beyond its borders. The brand is represented in dozens of countries on three continents. The company's own retail network is open in Switzerland.

Production

Each product is manufactured at its own production complex, the largest in Russia and Eastern Europe. The leading status of the company is confirmed by the Assay Office of the Russian Federation. Experienced jewelers put their soul into their work, creating products by hand. Control at every stage of production allows them to give customers the joy of owning jewelry and watches of exceptional quality.

Choice of stars

SOKOLOV jewelry and watches are chosen by actors, famous TV presenters, bloggers and show business stars: singers Vera Brezhneva, Natalia Podolskaya, Elena Temnikova, Nyusha and Rita Dakota, singer Vlad Sokolovsky, presenters Timur Solovyov, Yulia Baranovskaya and Anfisa Chekhova, actresses Daria Moroz , Irina Grineva, Liza Arzamasova and Nastasya Samburskaya, fashion bloggers Maria Wei and Katya Klep.

The event took place in Moscow, in the Crystall Ballroom of the Oko tower in Moscow City. The organizers deliberately decided to divide the event into two parts: a business forum and an awards ceremony.

“We decided to hold a business forum to tell our partners about the trends that are currently popular in the jewelry market. Our consumer is constantly changing and it is impossible to ignore. It is important for us to move in the same direction with our partners in order to win,” said Alexey Karev, SOKOLOV Marketing Director.

During the summit, four speakers revealed the secrets of running a successful business and building a brand from scratch.

The forum was opened by a business coach Vladimir Solovyov. In his talk "The Entrepreneur as a Leader" he talked about the basic steps that will help you achieve success in a short time, as well as how to build teamwork and how to motivate and encourage employees.

Irina Kulikova (Bain& company) shared the secrets of the successful development of the brand from the initial stages to the start of sales, and also gave examples of successful players in the global jewelry market.

Olga Eremeeva, the ex-general director of PanClub JSC, at her session, spoke about the results that the Pandora brand managed to achieve when it entered the Russian market.

The business forum was closed by a Russian designer Igor Chapurin, who shared with the guests the latest trends from the world of fashion and design, and also told where jewelers should look for inspiration this season.

SOKOLOV invited to the event not only partners from Russia and the CIS, but also guests from Europe. Attended the award William Gust, vice president of SWAROVSKI Gemstones, who noted the importance of cooperation with the Russian company.

“Today, just making jewelry with a beautiful design is not enough - the company needs to constantly develop. The launch of new product lines, production, marketing, distribution - all these factors are part of the unique vision of SOKOLOV management and a strong team. In the context of globalization, the world is looking for brands with a history, such as SOKOLOV. The fact that he has Russian roots and his own history makes him special,” he said.

He shared his impressions of the evening and Executive director of SOKOLOV Vladimir Filiptsev.

“The award has become, first of all, a meeting of friends. We are proud of our relationships with our partners: they trust the company because they know the people who work here well,” he said.

At the end of the summit, an award ceremony was held for SOKOLOV partners - owners of the retail business. More than 150 companies applied to participate in the competition, and 43 winners received awards in several categories: “Reliable business partner”, “Discovery of the year”, “Perfection in details”, “Best jewelry store”, “Best federal retail chain” and sixth, special nomination established by the company SWAROVSKI Gemstones, which created exclusive statuettes "Crystal of Knowledge" to reward the winners.

That evening, such well-known market participants as Adamas, WildBerries, the SLAVIA jewelry chain (Belarus), SEREBROFF (Kazakhstan), Our Gold, Russian Gems and Your Gold received their awards. The full list of winners covered all the federal districts of Russia, as well as the CIS countries.

Star guests also attended the award: Kristina Orbakaite, Margarita Mamun, Anna Russka, Katya Lel, Yulia Topolnitskaya, Polya Polyakova and Anastasia Makeeva, Natalia Lesnikovskaya.

The culmination of the event was a fashion show: a demonstration of a new collection of jewelry and watches for autumn-winter 2017-2018. “SOKOLOV jewelry is preferred by women who care about looking stylish. In our line there is a fairly large range of jewelry in the price category from a thousand rubles to hundreds of thousands. We primarily sell designs, not stones. We sell a sense of belonging to the brand. SOKOLOV sounds proud,” said Alexey Karev.

To date, the company employs more than 20 artists-designers, more than 70 people are involved in the development of new products. Presenting the next collections, SOKOLOV plans to surprise its customers by creating unexpected collaborations.

“We do not strive to create “museum masterpieces”, many of our jewelry are suitable for every day. SOKOLOV is a 100% affordable jewelry brand,” Alexey Karev explained.

The history of the SOKOLOV factory begins in 1993, when the Diamant family workshop was founded by Alexei and Elena Sokolov. Alexey Sokolov, the founder of the company, was the author of the first brand jewelry.

The jeweler learned how to create jewelry from his parents, who for forty-five years worked at one of the largest jewelry enterprises in the country.

Opening new horizons, in 2011 the founders of the plant established a new brand SOKOLOV in Switzerland. According to the European tradition, the founders gave their name to the company to emphasize its family and family, personal responsibility for quality.

The production is located in the very heart of the country - Krasny-on-Volga, Kostroma region, a place that is rightfully called the jewelry capital of Russia. About 49% of all jewelry created in the Russian Federation is produced here.

More than 6,000,000 branded jewelry items are created annually - more than 24,000 per day! According to the assay inspection of the Russian Federation, since 2011, the plant has been officially recognized as the No. 1 jewelry manufacturer in the country.

The production complex is the largest in Europe and covers an area of more than 26,000 square meters. It employs over 1,800 specialists who are kind to each piece of jewelry.

SOKOLOV is a company with a long history.

From a small family workshop, the company has grown into an international company. And with growth, the company has consistently followed the spirit of perfectionism, positive change, striving to achieve the highest level. The Diamant jewelry factory, which stood at the origins of SOKOLOV, created jewelry under the name "Diamond" until 2012. In September 2012, the image of the company was refreshed. After the rebranding, Diamant has become more modern, more relevant, more fashionable.

Not resting on our laurels, constantly raising the level of quality, design, support and support, a new brand SOKOLOV was introduced in Russia, under which the company's jewelry has been sold in Europe for many years. Today in jewelry stores you can find jewelry marked with "Diamant", Diamant and SOKOLOV tags. All these products are created at the same factory and are a guarantee of exceptional quality.

The constant movement forward is the main motive of a series of exclusive jewelry from SOKOLOV. The collection was opened in 2011. The artists were inspired by the beauty of the produced jewelry and decided to play with them in a unique souvenir - a bicycle. Its peculiarity lies in the fact that it is made of jewelry. So, for example, the steering wheel is made of parts of earring locks, the headlight is a decorative part of the ring, the pedals are parts from stud earrings.

Surprisingly, this miniature bike can ride, because all its parts are movable! The rotation of the pedals is transmitted to the chain, which in turn drives the rear wheel. The model was created in a limited edition in silver and gold versions. Not resting on their laurels, the designers developed the theme of two-wheeled vehicles, presenting a new model of a bicycle in retro style two years later. Following the idea of the series, jewelry again acted as "spare parts".

The theme of moving forward continued in a new unique model, developed by the designers of the plant and brought to life by jewelers. The retro car created by SOKOLOV specialists, like the bicycle, also has a direct connection with the jewelry produced by the company. Decorative parts of earrings, pendants and rings were used to decorate the appearance of the model.

Preserved in the car and the mobility of the elements. So, when you turn the steering wheel, the wheels of the car change their direction. The car is made entirely of silver and decorated with semi-precious stones and enamel. A limited series of souvenirs has been created, and each of them is unique. Models are decorated with enamel of different colors, and therefore two identical ones do not exist.

The concept of conquering new heights and achievements has been developed in the largest model - a jewelry locomotive. Made entirely of silver, the train impresses with its grandeur and scale. The model is designed by artists as a single work of art from scratch. The inspiration for the designers was retro steam locomotives. In combination with the creative vision of specialists, the model acquired futuristic features to show the connection between traditions and new trends, trends in SOKOLOV jewelry. The designers did not forget about the peculiarity of the series and used elements of jewelry to decorate the trolley driven by the locomotive. It contains pieces of jewelry and semi-precious stones.

The train is a unique and delicate work. In addition to semi-precious inserts, the model uses more than a thousand cubic zirconias, each of which is fixed manually. The model has retained the overall mobility - the locomotive and the trolley can ride on the miniature rails on which they are located.

There are only two copies of the silver SOKOLOV locomotive. One of them is stored in the Russian representative office of the company, the second is exhibited to the general public in the SOKOLOV flagship store in Lucerne, Switzerland. The falcon is a proud bird, a symbol of freedom and success, striving for new heights.

Her perfect natural beauty and grace became an inspiration for the craftsmen of the SOKOLOV jewelry factory, who created a masterpiece of silver.

The sculpture is the result of a long and painstaking work of the company's masters. It is made with only one silver wire. Jewelers manually created patterns using filigree technique, the history of which goes back centuries.

The delicate filigree ornament, reminiscent of jewelry lace, strikes with its lightness and elegance, evokes associations with real plumage. The jewelry model became a reflection of the SOKOLOV course. Brand jewelry is a combination of many years of experience in jewelry production with modern technologies and innovations. The striving upwards, to previously unattainable heights, drives the masters of the factory to create jewelry of the highest quality and contemporary design.

The history of the SOKOLOV brand begins in 1993, when a small family workshop was founded by Alexei and Elena Sokolov. Alexey Sokolov was the author of the first brand jewelry.