What you need to open a hookah bar from scratch: the nuances of organizing a hookah bar. Business plan for opening your own hookah bar. Is it possible to open a hookah bar?

Last year, a law was passed banning smoking in public places, which caused a public outcry. This law primarily supports non-smokers who do not like the smell of cigarette smoke. But he has his opponents - smokers who have to endure it or go out to smoke in specially designated places.

The law also affected hookahs, where tobacco is used as the main product for burning and exhaling smoke. Many entrepreneurs may think that running a hookah bar is illegal, but this is not so. The law contains a clause that implies smoking in specially equipped places, accordingly, a hookah bar can be just such a place. Thus, based on legal practice, such an establishment is a legal place for smoking. There should not be any difficulties in organizing this business.

Pros and cons of this area

The main advantages of the hookah business are the following:

You are not required to make a large capital investment.
Business has a narrow specification.
In addition, it has a high payback and profitability, because hookah smoking is very popular, and the service itself is not so cheap.

There is only one drawback to such activities - the difficulty of ensuring the establishment operates around the clock. If you have never run a business with the opening of an establishment for 24-hour work, then in this case it will be difficult to organize work 24 hours a day.

You can learn about the experience of opening such a point from the following video:

Legal issues

Many deputies of the State Duma have significant disagreements regarding the law adopted on June 1, 2014 (No. 15 Federal Law on protecting the health of citizens from exposure to tobacco smoke). The law states that smoking a hookah is equivalent to smoking regular cigarettes. In many establishments where hookah is used, visitors have begun to be offered smoking mixtures based on herbs rather than tobacco.

Regulatory authorities have expressed great concern about offering smoking to visitors. For verification purposes, expensive examinations are carried out to determine the origin of smoking mixtures.

Many government officials believe that strict restrictions should be enacted to prevent hookah tobacco smoking. After the restrictions were adopted, regulatory authorities conducted raids on all public establishments necessary to identify and prevent the sale of smoking mixtures.

Note! After the law came into force in 2014, hookah bar owners incurred certain costs to re-equip their establishments. Based on the legislation, The hookah smoking area must be located in the open air or on a special veranda. The location should not be located indoors or be an extension to the main building. If these requirements are violated, the owners will face a fine of 90,000 thousand rubles.

If you are the owner of a cafe or other establishment of a similar type, you can do the following:

A summer veranda should be installed next to the main establishment. Then you will not face fines. But it is worth taking into account the fact that smoking will only be possible at certain times of the year (summer).
Hookah with home delivery. This service is not yet very widespread, but is steadily gaining popularity. Demand is still low due to the high cost of the service.
Replacing tobacco-containing smoking mixtures with herbal-based mixtures. This method is not prohibited by the anti-tobacco law. But many visitors cannot get used to tobacco-free mixtures, which can cause a not very flattering review of your establishment.

To date, the anti-tobacco law is still being finalized in the State Duma. Based on the new amendments, fines for violating it may increase to 300,000 rubles; for repeated violations, the fine increases to 3 million rubles.

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What documents are needed

There are not many hookah bars in Russia at the moment; they have not yet become widespread. But the business is very profitable, so you can recoup the invested capital in a fairly short time.

It is necessary to collect the following package of documents:

Documents confirming or (IP and LLC).
Documents confirming compliance with all sanitary and epidemiological station standards.

To register, you will need at least one month and an investment of at least 20,000 thousand rubles. If you plan to open a cafe or restaurant where a hookah bar will be located, you will have to register two businesses - a cafe and a hookah bar.

After registration, you must select a tax payment scheme (usually a simplified taxation system is selected).

During registration you will be asked to select special:

Code number 74.84 – provision of other services.
Code number 93.05 – provision of personal services.

It is also necessary to notify ROSPOTREBNAZDOR about the start of your activities and obtain permits.

Many hookah bars in our country, after the anti-tobacco law came into force, changed their signs to “Anticafe”. Anti-cafes are special closed clubs, the participants of which, upon their first visit, fill out a special questionnaire with information about the dangers of smoking tobacco. Visitors to such clubs pay only for visiting it.

How much money will you need?

Costs of starting a business:

Purchase of equipment and other related elements – 50,000 thousand rubles.
Furniture and exterior design – 300,000 thousand rubles.
Purchase of smoking mixtures and other things – 100,000 thousand rubles.

Total: the cost of opening from scratch will be 450,000–500,000 rubles.

Monthly expenses:

Rental of premises – 25,000 thousand rubles;
Salary to employees including taxes – 150,000 thousand rubles.

Total: 175,000 rubles.

Choosing a room and its furnishings

The room in which visitors will smoke hookah must be equipped with a good ventilation system. It must comply with all fire safety standards. It will be necessary to equip the room with an exhaust hood to remove smoke. The area can be any.
To make it convenient for visitors, the room can be divided into special zones, which should be at least 10 square meters in area.
The hookah smoking area must comply with the laws on tobacco smoking areas.
You can equip the smoking area with Wi-Fi, which will help the establishment be more popular among visitors.
It is recommended to decorate the interior in oriental style. Furniture in the form of small sofas, many decorative pillows, carpets and other attributes of oriental decoration. The lighting should not be bright; it is best to make semi-dark rooms so that guests can relax while smoking.

In general, the renovation and design of your hookah bar can cost around 150,000 thousand rubles.

Necessary equipment and consumables

To fully run a hookah business, you need to purchase all the necessary equipment:

Hookahs and its additional elements (cups, tubes, hoses, etc.).
Small tables where visitors will be served hookah and drinks.
Music system.
Smoking mixtures.
Coal.

Note! Buy smoking mixtures produced abroad. They are of higher quality than mixtures produced in our country. It is best to buy charcoal, as it burns out longer.

Advertising of the establishment

When conducting an advertising campaign, you can arrange the distribution of flyers and advertising booklets, which will tell you about the opening of your establishment. You can hold promotions during which you can offer visitors various bonuses. The classic way is to place advertisements on social networks, local forums and other available resources.

As soon as your establishment begins to generate stable income, you can open your own website. It should contain information about prices, services, etc.

Is it profitable?

The price for smoking a hookah can vary from 1000 to 5000 rubles. If the hookah bar has a high status, then the prices for services will be higher than in a less popular establishment. But even if the cost is minimal, the point will still generate a stable income (taking into account the demand of the population).

Description of products and services
Production plan
Permissions to open
Tax system
- - - Similar business ideas:

Sample business plan for opening a hookah bar in a city with a population of 450,000 residents.

How much money do you need to open a hookah bar?

According to our calculations, opening a hookah bar will require investing at least 850,000 rubles:

Deposit for renting premises (80 sq. m.) - 80,000 rub.
Repair, redevelopment and design - 250,000 rubles.
Furniture and media equipment - 300,000 rub.
Crockery and equipment - 20,000 rub.
Hookah and tobacco - 100,000 rub.
Advertising budget - 50,000 rub.
Business registration and other expenses - 50,000 rubles.

Step-by-step plan for opening a hookah bar

Select a premises that complies with the standards of Rospotrebnadzor and Fire Supervision;
Find sources of project financing (own funds + loan)
Find suppliers of equipment and quality raw materials (tobacco, hookahs)
Register a legal entity
Carry out repairs and redevelopment of the premises in accordance with legal requirements. Obtain the necessary permissions.
Select staff and train them
Work out the hookah recipe
Launch an advertising campaign

Description of products and services

The peculiarity of our establishment will be that it will not have the usual menu that can be found in classic catering establishments. We will not have the usual menu of first and second courses, salads and other things. “Eating delicious food” is not for us; there are hundreds of other cafes and restaurants for that. The main emphasis of our establishment is a wide variety of hookahs, methods of preparing them and an unforgettable atmosphere. Our clients are people who come, first of all, to smoke a delicious hookah, and not to eat to their fullest. However, you can also refresh yourself here: hot pizza, cookies, tea, coffee, low-alcohol drinks. Our menu and services according to the business plan:

Hookahs with water, milk, juice, cocktail
Tobacco: NAKHLA, Al Fakher, Starbuzz, Serbetli, Darkside, Al Waha, Fumari, Afzal and others
Free Wi-Fi
Free board games (chess, backgammon), games on Xbox One or Play Station 4 consoles
Free sweets, cookies and lollipops
Sale of hookahs and tobacco

Our hookah bar will accommodate a maximum of 75 people. The main attendance of the establishment will be on Friday, Saturday and Sunday. Peak hours: from 19 to 23 hours. The average bill per person will be 350 rubles. The average number of visitors after business promotion (3-6 months) is 45 people per day or 1350 people. per month. The potential revenue of the establishment will be 472,500 rubles. per month.

Production plan

To organize a business, it is planned to rent premises in a permanent building (we recommend reading: “ How to conclude a lease agreement correctly"), with an area of 80 sq. m. The rent will be 40,000 rubles. per month. The premises for a hookah bar will comply with all legal requirements for such facilities, namely:

Contain a separate entrance
Have all necessary communications: electricity, ventilation, hot and cold water supply, sewerage
Transferred to the appropriate type of permitted use (non-residential premises)
Owner's permission to smoke has been obtained

It is planned to make appropriate repairs and redevelopment in the premises: create separate areas for smokers, improve the supply and exhaust ventilation. The redevelopment will be coordinated with the relevant departments, including: Rospotrebnadzor, Gospozhnadzor, Gosexpertiza, architecture. Special devices for smoking hookahs will be installed for employees of the establishment in order to heat up tobacco without significant human effort.

What equipment to choose for a hookah bar

It is planned to spend at least 250,000 rubles on furnishing the premises. Comfortable soft sofas with armrests, armchairs, and low tables will be purchased. Professional lighting will definitely be done to create the proper atmosphere. It is planned to purchase hookah and tobacco from a trusted supplier - an official dealer of a foreign manufacturer. This company is also developing a franchise network in Russia and the CIS countries. The staff will include cooks (2 people), waiters (2 people), hookah workers (3 people) and an administrator. In order to increase labor motivation, wages will be a piece-rate bonus. In total, it is planned to spend 25% of the establishment’s revenue on wages. The organizational and legal form of the establishment will be a limited liability company, that is, a legal entity. As tax systems The simplified tax system will be applied, 6% of revenue. A license to organize this activity is not required.

Marketing and promotion of hookah bar

The hookah bar will be located in a fairly good location, on the first line of houses, with good parking and high car traffic. Within a radius of 500 m there is a large university, a shopping center and a rich area of new buildings. The main clients of the hookah bar are young people aged 20 to 35 years, so the emphasis in the advertising campaign will be on this audience. It is worth noting, however, that advertising of this kind of establishments is very difficult due to many restrictions. For example, outdoor advertising on banners and billboards, radio and TV advertising is prohibited. Therefore, we have identified for ourselves the main ways to promote an establishment that are not subject to legal restrictions:

Posting advertisements in high-traffic areas of potential client audiences: bus stops, nightclubs, universities, entertainment complexes
Creation and promotion of a group on social networks (VKontakte, Instagram). Conducting promotions and competitions in groups
Distribution of flyers and leaflets

Having difficulties with your advertising campaign? You can always bet on social networks. You can promote a group using smmbox.com, quickly and without extra costs. In total, it is planned to spend at least 30,000 rubles on marketing activities. per month.

Financial plan (best performance)

Fixed monthly expenses of the establishment:

Rent of premises - 40,000 rub.
Utility bills - 15,000 rub.
Food products (tea, coffee, cookies) - 20,000 rub.
Household expenses - 15,000 rubles.
Advertising - 30,000 rub.

Total - 120,000 rub.

Variable expenses:

Salary and insurance contributions - 118,125 rubles. (25% of revenue)
Tobacco and ingredients - 47,250 rub. (10% of revenue)
simplified tax system - 28,350 rub. (6% of revenue)

Total - 193,725 rub. Total monthly expenses will average RUR 313,725.

How much can you earn by becoming a hookah bar owner?

The net profit of the hookah bar according to business plan calculations is: 472,500 - 313,725 = 158,775 rubles. per month. The profitability of the establishment is: 50.6%. With such indicators, taking into account the period for business promotion (3-6 months), the return on investment in the business will occur after 9-12 months of operation of the establishment. If you are interested in other ways to make money, read the new book from Territory Investing about where is it profitable to invest money. Investing real money into a running business can generate good income over a long period of time.

What equipment to choose for a hookah bar

To open a hookah bar, you will need the following equipment: It is necessary to purchase high-quality modern hookahs, costing 10,000-15,000 rubles each.

coal, tobacco, smoking mixtures;
replaceable cups, tubes and hoses;
spare flasks;
mouthpieces, flask brush, tongs, foil.

In addition, the hookah bar should be equipped with upholstered furniture and it is advisable to arrange the interior in an oriental style. An atmosphere of rest and relaxation should reign here. The premises for a hookah bar should be spacious, which can be divided into small rooms, up to 10 sq.m. and each client can smoke in a separate room. All hookah bars must be equipped with ventilation and a fire safety system.

Which OKVED code to indicate when registering a business?

OKVED 2 Section R Activities in the field of culture, sports, leisure and entertainment; OKVED 2 93 Activities in the field of sports, recreation and entertainment; OKVED" 93.2 Activities in the field of recreation and entertainment; OKVED 2 93.29 Other entertainment and entertainment activities.

What documents are needed to open

To open a hookah bar, you need to register a business entity: this can be individual entrepreneur or limited liability company. If alcohol is sold in a hookah bar, then only a limited liability company must be registered. The prepared documents are submitted to government authorities or to multifunctional public service centers (MFCs). Since a business entity is a legal entity, it is necessary to open a bank account.

Permissions to open

To open, you need the following documents:

constituent documents;
permission from the fire department;
3.permission from the sanitary and epidemiological service;
4.license for the sale of tobacco products (if tobacco mixtures will be sold);
license to sell alcoholic beverages. If it is planned to sell alcoholic beverages in public catering establishments, then hookahs with tobacco mixtures are prohibited, since according to Russian legislation, smoking in public catering establishments is prohibited. In such cases, you can offer clients a nicotine-free hookah.

Tax system

Sales technology in a hookah bar

According to Russian legislation, smoking in public catering areas is prohibited. Therefore, you can open a hookah bar, but there should be no drinks or food in the establishment where tobacco mixtures will be sold. Or, if a hookah bar opens in a cafe or restaurant, customers will be offered nicotine-free mixtures. Then the business will carry out its activities according to the law. The best option for a hookah bar is a prestigious restaurant (read the article “ how to open a restaurant") or a good cafe located in the city center or business district. Then there is no need to spend additional funds on promoting the establishment. Clients of a restaurant or cafe can be given flyers advertising a hookah bar. You can agree with the owner of the restaurant and hold periodic promotions. For example, when ordering a certain amount, the client is offered a 50% discount on visiting a hookah room. In addition to hookah smoking, clients can be offered additional services: drinks: tea, coffee, light snacks. But they will be delivered to the hookah bar from a restaurant or cafe and the client will be provided with a separate receipt. You can also make money by selling in a hookah bar without nicotine mixtures, such as fruit ones. The average bill in a hookah bar is about 2,000 rubles, considering that several people are here every day, this is a good indicator for an entrepreneur.

The hookah business is a new type of entrepreneurship that came from abroad. In a short time he became popular and in demand. You will learn how to open a hookah bar, what minimum budget to set and what equipment to choose from a ready-made business plan with calculations.

The rise of the hookah business began after the anti-tobacco law in 2014. According to it, smoking was banned in public institutions - cafes, bars and restaurants. The only places where you can openly smoke are hookah bars. Smoking was allowed, but the serving of food and drinks was limited. Therefore, many entrepreneurs have opened a lounge area next to the hookah bar where you can relax, eat and chat with friends.

Brief characteristics of the project, calculated for Kazan:

amount of initial investment - 1,390,800,000
payback period - 5 months
monthly profit forecast - 350,000 rubles/month

Business plan: how to open a hookah bar

To develop a project, you need to decide on the target audience. These are people who love hookah. They are looking for a place where they can spend time: chat with friends and smoke a good hookah. Most often these are people from 18 to 35 years old. Therefore, we will select a room where it will be convenient for them to gather.

Premises requirements

Room from 80 to 100 sq.m. Preferably in a non-residential building, otherwise the smell of tobacco, noise and loud laughter will irritate the residents and they will begin to complain to Rospotrebnadzor.

The building must be on the first line so that it is visible from public transport or a metro station. For those who have a car, there is parking. The entrance is not from the main street, but from the yard. There must be an emergency fire exit in the room.

Availability of exhaust ventilation with heat exchanger- 250-450 thousand. Without powerful ventilation, smoke will constantly accumulate in the room. Visitors and staff will be unhappy and may complain to the Sanitary and Epidemiological Station and Fire Supervision.

Important! Before opening a hookah business, the premises will be inspected by the fire inspector. There must be a person responsible for fire safety in the hookah bar and a fire extinguisher must be in a visible place.

Project Summary

Idea: Create a hookah business for tobacco lovers with average incomes.

Organizational form: IP

The target audience:

50% - young people from 18 to 35 years old with average income
25% - middle-aged people 35-45 years old with average income
15% - wealthy people of different ages
5% - different categories of the population

Average number of visitors per month: 300-600

Average bill per visitor: 700 rubles

Types of services: entertainment type establishment with smoking hookah using tobacco and mixtures without nicotine

Estimated turnover per month: 250,000 - 350,000 rubles

Location: center of Kazan

Working hours: Monday-Thursday from 16:00 to 00:00. Friday-Sunday - from 16:00 to 3:00

Seasonality - decrease in attendance from the second half of April to September

Business registration

To start a business, just register an individual entrepreneur and select OKVED code 92.72 “Other activities for organizing recreation and entertainment, not included in other groups.”

Along with registration, it is recommended to submit an application for the simplified tax system at a rate of 15 percent “Income minus expenses.” You will have a lot of expenses to rent the space. under supply contracts, under employment contracts, which can be deducted from profits and reduce tax.

Documents for registration and an application for the simplified tax system are submitted to the tax office at the place of residence of the individual entrepreneur. If you do not have time to visit the Federal Tax Service, use the service

Production plan

Arrangement of premises

Space for staff – 20 sq.m.

Hookah stand – 11 sq. m.

Hall – 45 sq. m.

Bathroom – 4 sq.m.

Total area: 80 sq.m.

Cost of equipment

Position	Quantity	Cost, rub.
Ventilation system with heat exchanger	1	300 000
Alarm with panic button + installation	1	20 000
Hookah and accessories	15	150 000
Plasma TV	1	20 000
Refrigerated display case	1	20 000
Electric stove for cooking coal		20 000
Raw material storage cabinet	1	50 000
Acoustic system	1	20 000
Bar counter	1	35 000
Bar chairs	10	20 000
Lighting equipment	1	15 000
Decor elements	1	20 000
Tobacco, tea, water	1	50 000
Fire extinguishers	1	10 000
Cash machine	1	15 000
Total		780 000

Personnel calculation

To open a hookah bar in a business plan, you need to select employees who will demonstrate team cohesion and high standards of service. These are the hookah man, the hall administrator and the waiters.

A prerequisite for hiring a hookah operator is work experience. A person must understand the tastes of tobacco, master the technology and follow changes in the industry. You need at least two hookah workers per shift. If one of them does not show up for work, then the entrepreneur himself will be there to help.

The administrator and waiters will help in the hall. They will reserve tables, greet guests and keep order in the room.

Marketing and advertising

The marketing and business plan for a hookah bar starts with the name and decoration. The room itself will serve as advertising and therefore it is so important to create a pleasant atmosphere for visitors - soft sofas, comfortable chairs and a unique aroma. Outside there are luminous signs, fluorescent lamps and exotic details, like an illusion of the east.

Various promotions and offers, competitions and sweepstakes attract visitors well.

Starting investment business plan for a hookah bar:

Regular monthly expenses:

Profit and payback

Income in a hookah bar depends on the promotion of the place, the number of visitors per month and the average bill. If the plan for a hookah business from scratch includes advertising and marketing expenses, then the number of guests will be 20-30 companies per day. With an average check of 700 rubles, daily revenue will be 14,000 - 21,000 rubles. This is a small turnover for a start-up company; established establishments have an income of 50,000 rubles/day.

With a starting investment of RUB 1,390,800,000. and current expenses - 303,000 rubles. The approximate payback period will be 5 months.

Risk factors

When opening a hookah bar from scratch and with minimal investment, you need to assess certain risks and plan measures to prevent them.

There is a shortage of experienced hookah workers. What to do? Constantly train staff and train with the best.

Unexpected inspections by supervisory authorities. What should I do? Do not sell alcohol or food, prohibit entry to minors, and have all necessary documents on hand.

Don’t have time to monitor changes in tax legislation and respond to them in a timely manner? Entrust this work to professionals using the service

Increased competition. The solution is to develop a discount system and actively promote through social media. networks, use of club cards and loyalty programs. Come up with a powerful USP and get started.

Low profitability of the hookah bar. Come up with economical offers for people with low incomes.

Reduced quality of raw materials. How to prevent it? Constantly monitor prices from suppliers and look for new channels.

The service will help you concentrate on business development without being distracted by paperwork related to accounting and filing reports. Check out its benefits - the first month is free.

Today, hookah rooms are considered one of the most promising areas of business activity. In many regions, this niche is still vacant, so any newcomer can easily take their place in this market segment. In this article we will look at a hookah bar business plan with calculations and tell you how to open such an establishment with a small starting investment.

How to open a hookah bar?

First of all, we will draw up a rough business plan for how to open a hookah room. As a rule, such establishments operate in conjunction with restaurants, bars or nightclubs. Separate hookah rooms are rare.

In order to open a hookah bar from scratch in 2016, you need:

Complete the necessary documents;
Rent premises that meet established standards;
Make repairs;
Find suppliers of equipment and quality raw materials;
Buy furniture;
Hire and train staff;
Perform financial calculations;
Conduct an advertising campaign.

It is most profitable to open a hookah bar from scratch in 2016 on the basis of your own catering establishment. In this case, you can significantly save on advertising. To let visitors know that you provide such a service, you can place flyers with relevant information on the tables and on the bar counter. If you are starting your business from scratch, take an interest in a hookah room and try to implement this small project. To attract customers, offer various promotions. For example, if a guest made an order for a certain amount, he can visit a hookah room with a 30–50% discount.

Paperwork

Before opening a hookah business, you need to obtain all the necessary permits. Such activities are not licensed, but you must have quality certificates for the smoking mixtures used in the establishment. So, let's take a closer look at what documents are needed to open a hookah bar:

Certificate of registration of individual entrepreneur. If you plan to sell alcoholic beverages in an establishment, you will have to form an LLC;
License to sell alcohol and tobacco products;
Permission from the SES and fire inspection.

Many novice entrepreneurs who come up with the idea of opening a hookah bar give up this idea because they believe that it is illegal. In fact, to legally open a hookah bar, all you need to do is fill out all the above documents and you can safely get to work. Such establishments are not prohibited by law.

You should also remember that visitors can bring their own drinks or food to the hookah bar. They must have a receipt showing that the item was purchased elsewhere. This is an important point that should not be overlooked. If you familiarize your clients with the rules, you won’t have to worry about unexpected inspections from regulatory authorities. The administrator must check whether clients have receipts.

If you want to avoid fines and therefore are interested in how to open a hookah bar according to the 2016 law, you need to remember that when carrying out promotions you cannot combine hookah with food and drinks, that is, advertising “order dinner and get a hookah as a gift”, according to representatives Consumer supervision is considered a serious violation. Despite the fact that, in essence, the law has not been violated, it is not so easy to prove it.

Location and premises

To avoid any problems, before renting a room, you need to inquire about how to open a hookah bar legally. The most important thing is that no complaints are received by the control and inspection bodies. In this case, your establishment will operate for a long time and calmly.

Beginning entrepreneurs often ask the question: is it possible to open a hookah bar in a residential building? If you rent premises in a multi-storey building, you may receive complaints from neighbors, so it is better to place such an establishment in a non-residential building with a powerful ventilation system. The hookah bar must have a special smoke removal system and a good exhaust hood. These are the main requirements that the fire inspectorate places on the premises.

The hookah business is designed for regular visitors. To attract customers, you need to create a comfortable, cozy environment in the establishment. It is better to divide the hall into several separate zones, that is, make small separate rooms. This will allow you to create a special atmosphere in the hookah bar that will fully comply with all the requirements of current legislation. The area of one zone should be approximately 10 square meters. meters. It is advisable to make several more spacious rooms in which large companies can gather.

Interior

In the hookah bar you need to create a fabulous atmosphere of oriental countries. You can choose any topic. The most important thing is that clients feel comfortable and pleasant. Some owners of such establishments, in order to recreate the Arabian ambience, make rooms in the form of tents. If you open a hookah bar on the basis of a restaurant or cafe, both establishments must be designed in the same style.

Beginning entrepreneurs who do not have creative abilities and do not have experience in interior design can turn to professional designers for help. They will develop a technical plan, which will indicate the correct location of furniture and interior items. After this, you can start decorating the interior, purchasing furniture and decorations.

Equipment

The most important thing you need to open a hookah bar is, of course, equipment:

Hookahs;
Tobacco and coal;
Replaceable bowls;
Additional hoses and tubes;
Spare flasks;
Brush for cleaning flasks;
Burners;
Mouthpieces;
Tongs, foil;
Powder fire extinguishers;
As for furniture, you need to purchase comfortable soft sofas with cushions and small tables.

Cafe-hookah bar services

The main feature of an outdoor or indoor hookah bar is that here you will not find the usual menu that is offered in ordinary catering establishments. You can have a delicious meal in any cafe or restaurant. The main emphasis in any hookah room is a unique cozy atmosphere, a variety of hookahs and methods of preparing them. People who want to smoke hookah and relax come to such establishments, so the hookah bar menu should include:

Hookahs with juices, cocktails, water and even milk;
Tobacco for hookahs of different types and flavors;
Free Wi-Fi;
Various board games (chess, backgammon, etc.);
Gaming consoles;
Free sweets;
Tobacco and hookahs for sale.

Staff

We figured out what it takes to open a hookah bar. Now let's talk about how to choose the right staff for an establishment. The success of such a business largely depends on quality service. Hookah room employees should have information about different types of tobacco and its flavors, since visitors will often turn to them for advice. In addition, staff must be able to refill hookahs correctly. The profitability of the establishment directly depends on their skill.

Most often, hookah lovers choose the establishment they visit regularly based on the service staff, so recruiting employees based on an advertisement is too risky. If you want your business to flourish, try to find real professionals with experience in this field.

Financial investments and profits

To quickly return your initial investment, you need to manage your budget wisely. Make a clear hookah bar business plan with calculations and strictly adhere to all its points. Let's try to roughly calculate how much it costs to open a hookah bar from scratch.

Main expenses:

Preparation of documents – 10–15 thousand rubles;
Rent of premises – 30–35 thousand rubles per month;
Staff salary is about 85 thousand rubles;
Equipment and accessories – 50 thousand rubles;
Payment of utility bills – 15 thousand rubles;
Furniture – 130 thousand rubles;
Renovation of the premises - 70 thousand rubles;
Consumables – 10 thousand rubles.

Now we can estimate how much money is needed to open a hookah bar. To start, you will need approximately 400 thousand rubles.

How to open your own hookah bar How to open your own hookah bar

The cost of a hookah is on average 500 rubles. If your establishment consists of ten zones with an attendance of 20-30 people per day, it will bring 280 thousand rubles monthly. The cost of one hookah, taking into account the salary of the staff, is 250 rubles, respectively, you will receive 140 thousand rubles in net income. The idea of opening a hookah room is a great option for those who are interested in...

Payback and profitability of business

We roughly calculated how much money is needed to open a hookah bar and how much profit such an establishment will bring. Based on the results obtained, the payback period for the project can be determined. With a successful combination of circumstances, a hookah bar can pay for itself in just 3 months. As you can see, if you provide a competent approach, such a business can not only operate legally, but also generate a decent income. Your own hookah bar is a great option,

Alexander Kaptsov

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If desired, any entrepreneur can open a hookah bar for business. But only a person who knows all the intricacies of such an exotic pastime that came to us from the East will be able to make his establishment successful. Under his leadership, the hookah bar will generate good income, becoming a cult place of relaxation and leisurely philosophical conversation. A well-drafted business plan will allow the entrepreneur to control his actions in organizing a hookah bar, without losing sight of even minor details.

Change in legislation: what needs to be taken into account before opening a hookah bar?

On the way to his cherished goal, an entrepreneur may encounter some difficulties associated with the smoking ban. This is explained by the fact that in 2014, a decree was issued at the government level prohibiting smoking of tobacco products in public institutions. By definition, this category includes all cafeterias, bars, and restaurants. Therefore, today catering establishments do not serve hookahs with tobacco, since this is a violation of the law. If one of the guests wants to smoke, he goes to a specially designated area, usually outdoors.

If the owner of a cafe or restaurant still wants to provide his clients with a similar service, he can do this in one of two formats:

Set up a hookah bar in a separate room next to the restaurant and so that it has a separate entrance. However, in addition to hookahs, such an establishment is only allowed to sell tea and coffee. Guests are welcome to bring their own food, but must provide proof of purchase with a receipt.
You can serve hookahs directly in a cafe or restaurant, but fill them with herbal mixtures. Many visitors may even enjoy smoking mixtures based on milk and fruit extracts, wines and other things. It turns out that the restaurateur does not seem to be breaking the law, and provides guests with such a popular service.

Advice : Do not try to circumvent the law when opening a hookah bar, because if inspectors note a violation, the establishment will have to pay a fine, which amounts to a fairly tidy sum. For the first violation, penalties can reach up to 300 thousand rubles, a repeated violation will cost 10 times more.

Opening a hookah bar: where to start? Review of documents and business registration

When opening a hookah bar from scratch, an entrepreneur must first register the business with the tax office. Experts advise immediately registering an LLC, since you may need a current account to purchase materials and equipment by bank transfer. To sell alcohol, you will also need a license, the issuance of which is permitted only to legal entities.

The documents should indicate the type of activity of the enterprise in accordance with OKVED codes. If you plan to open a hookah bar at a cafe or restaurant, then you should indicate the codes 56.10.11 and 93.29. If the hookah bar is a separate establishment, then code 93.29 is sufficient.

It is mandatory to obtain permits to operate a hookah bar from the SES, Rospotrebnadzor and the fire inspectorate. These services will certainly visit the site to check the premises’ compliance with sanitary and fire safety requirements (availability of communications, ventilation, location of exits, evacuation plan, etc.). Identified violations must be corrected before the establishment opens, otherwise penalties can be expected.

If the premises for a hookah bar are rented, the entrepreneur submits a lease agreement. If it is owned, then the purchase and sale agreement. Agreements will also be required for garbage removal and treatment of the building from insects and rodents.

Analysis of the hookah bar market: supply and demand for hookah bar services

To open a hookah bar in Moscow, you will have to work hard to develop marketing, advertising and a unique selling proposition, which is due to high competition. But there are also advantages. Based on the experience of already operating establishments, you can significantly improve and develop your business idea.

Effective tools for attracting customers can be:

Promotions, sweepstakes, interesting offers.
Reduced check amount when ordering 2-3 hookahs.
Discount coupons for taxis and food delivery for guests.
Availability of wireless data transmission zone (wi-fi).
Performance by oriental dancers, hookah tasting in the form of a show and much more.

What should you not focus the attention of guests on? At movie screenings, game consoles and board games. Visitors, captivated by an interesting game, sit at the table for too long, which is unprofitable for the establishment. To obtain sufficient profit, guests should leave the hookah bar after 2 hours.

The target audience of the establishment is young people aged 18-35 who prefer a secluded holiday in a relaxing environment. From the moment it opens until 6-7 p.m., students (18-23 years old) spend their time carefree in the establishment, and writers sometimes wander in. After 19:00 and before closing, visitors aged 24-35 years are observed, who are attracted by the opportunity to relax after a hard day at work.

What premises and location are needed to organize hookah bars?

There may be some difficulties in finding premises, because you not only need to please clients and comply with all regulations of government services, but also not to go beyond the planned expenses. At the initial stage, it is enough to rent 80-100 meters in a non-residential building. This may be a ground floor or a separate building, not necessarily in the city center. The main rule when choosing a location is that the hookah bar should not disturb anyone.

If the building is located on the 1st line and has a front entrance, then you can save on advertising, the role of which will be played by a sign. In any other case, you will need to install signs indicating the road to the hookah bar.

For the convenience of visitors, the room should be allocated 4-5 zones isolated from each other with an area of 7-9 “squares”, a bathroom (it is better if there are several), a kitchen for making tea, and utility rooms.

An important element in the design of a hookah bar is the ventilation system. You should not skimp on it, although it is expensive. But if a person feels a headache and accumulated fatigue in a smoky room, then he is unlikely to want to return to such an establishment again, which leads to the loss of customers.

An excellent option for attracting visitors would be to have a summer area in front of the hookah bar. Many hookah lovers prefer to spend their leisure time outside in the fresh air in the summer.

Equipment and supplies required for a hookah bar

After completing the documentation and resolving the issue with the premises, it’s time to start purchasing inventory and equipment.

What to pay attention to:

Selection of hookahs . Working on stream, they bring in a good income. Therefore, it is better to purchase inexpensive but practical products that you won’t mind replacing if necessary. Because the halls will have expensive branded glass equipment worth 10,000 rubles. will not add visitors to the establishment. Moreover, glass tends to break. For fast and uninterrupted operation, Egyptian hookahs in the price range of 3,400-4,900 rubles are suitable.
Tools and accessories . These include removable bowls, hygienic mouthpieces, buckets and tongs for coal, burners, flasks, etc.
Consumables . You will regularly have to purchase foil and charcoal, high-quality tobacco, and all kinds of fillers for mixtures.

Reference : You will also need a cash register, hangers for the wardrobe, and kitchen equipment. It won’t be difficult, since the establishment can only count on making tea.

How to decorate a hookah bar: examples of interior design

Before you start decorating a hookah bar, it would be a good idea to study the interiors of similar establishments in the East, where hookah comes from. They differ markedly from the traditional style of European cafes and restaurants. If you manage to reproduce the unique color and oriental atmosphere in the room, then believe me, visitors will stand in line to see you.

For furniture, low and soft sofas and armchairs with many colorful pillows decorated with oriental motifs are suitable. They are placed around the perimeter of each zone.
The central element of each room (zone) should be a beautiful carved table on low legs. A hookah is installed on it, as well as a dish with fruits and oriental sweets.
An excellent solution could be to imitate tents used to create separate rooms. They will not only add exoticism, but will also allow visitors to relax.
The theme of the East will be ideally emphasized by the presence of carpets, figurines, and paintings with an oriental flavor.
As for lighting, the best option for a hookah bar would be soft, dim light. You can use color filters to liven things up.
Quiet background music is an indispensable attribute of such establishments. It would be nice to alternate Eastern and Western motifs, but the musical accompaniment should be light and unobtrusive.

Personnel required to operate a hookah bar

An important nuance in the successful operation of a hookah bar is the creation of a friendly and calm atmosphere.

This suggests that servicing visitors should be carried out by specially trained personnel:

Administrator (hostess). Usually girls are hired for this position, whose responsibilities include meeting and seating guests at tables. The hostess can also write down the hookah order if it is not too complicated.
Hookah man . An important figure in the establishment. The success of the enterprise largely depends on how quickly and tasty he knows how to refill a hookah. In addition, the hookah operator should assist visitors in selecting tobacco flavors and unobtrusively introduce them to the art of hookah smoking.
Waiter . Prepares and serves tea to guests, checks them out before leaving. The waiter can be either a man or a woman.
You may also need security guard, cleaner and cashier.

The entrepreneur decides for himself how many people to hire. It all depends on the scale of the business, the planned profit and the opening hours of the establishment. If you can’t find the right workers on your own, you can always contact a recruitment agency.

How much does it cost to open a hookah bar from scratch: a ready-made business plan with calculations of costs and payback periods

Experts estimate the profitability of the business at 50%, which indicates its rapid payback. The approximate time to return the investment is from 6 to 12 months.

How much do you need to spend at the initial stage:

Profitability each month: