Why are there jobs for beginners when there are professionals?

— Beginning specialists charge less than professionals.
- Customers with small projects and small budgets often turn to newcomers. They pay little, but they are also willing to take risks.
- Newcomers are more open and ready to learn, they have more enthusiasm, and they approach their work more responsibly.
- Often, novice specialists can do the work more professionally, since everything changes very quickly on the Internet, and they have the most current knowledge.

First customer: how to find a customer, even if you are still a beginner?

1. Publics: “Cerebro”, “Smshchiki”, “Internet marketing from A to Z”, etc.

2. Acquaintances and friends. As it turned out, one of the most effective ways. Think carefully about all your friends - most likely, among them there are business owners who may need your services.

3. Employers and partners from previous work. When a person leaves his job, he often stops communicating with former employers, but in vain - among them may be your potential customers.

4. Forums for entrepreneurs. Search for any entrepreneur forums (business forums, startup forums, forums for restaurant owners/builders, forums in your city, etc.). Register, find topics in your area of ​​expertise and answer questions there. T How will you secure your status as an expert?, And customers will begin to turn to you for services.

5. Internet exchanges: fl.ru, freelance.ru, work at home (community on Facebook), Startup Woman, mama lancer (LJ). The method is not very working. There are a lot of freeloaders on freelance exchanges who want, like, 1000 subscribers for 500 rubles. or website for 1000 rubles. You can’t make good money on the freelance exchange. I myself started with freelance exchanges, and if you are completely new and without a portfolio, then you need to write 50 letters a day to get an order.

6. Write on your pages on social networks that you are looking for a customer. Among your friends and subscribers, there may well be those who need a specialist for the project. And it will be even better if you design your profile on social networks in a representative manner. And you will begin publish your cases and achievements. This will help a lot, If set up promotional posts for your case. For example, you promoted a beauty salon and drive traffic to all beauty salon owners.

7. Organizations/companies whose services you use. These could be online stores where you buy goods, or the authors of newsletters that you subscribe to, or the presenters of trainings that you took.

9. Companies that send you invitations to groups. But it must be taken into account that they are probably have a small budget times they use a free method of promotion. It is better to choose companies that are already investing in advertising. But, nevertheless, the method works, especially for beginners.

10. Companies that place contextual advertising. Enter a topic that interests you in the search and write to those companies that appeared in the advertising block. This method is one of the most popular from contextual advertising specialists.

11. Targeting (and retargeting) on ​​VKontakte, Facebook or Odnoklassniki. The same - enter the topic you would like to work with, write to the owner of the business or company.

12. Companies that advertise on Avito. In the advertisements, you can see that the advertisement is given by a company or store, and not by an individual. Tested Avito, did not work out. Clients do not understand the adequate price of the proposed project.

13. Inactive groups or groups with a small number of publications. In the VKontakte search, enter a topic that interests you, look for inactive groups and write to their owners, offer your services.

14. Business groups in social networks are groups on the topic of business, the participants of which are business owners or those who are planning to become one.

15. Instagram - hashtags. Write in the search something in the style of #furniturenovosibirsk, #beauty salonirkutsk. There will be many accounts of companies and stores that You can write. Besides, You can offer your services to people who promote themselves through Instagram- photographers, stylists, etc.

Advice: sign your photo with the hashtag #city (#Moscow, #Khabarovsk, etc.). They will start knocking on your door companies and stores from your city.

16. DoubleGIS (2GIS) is an electronic catalog of organizations combined with a city map. Not a very effective way. On April 6, I opened an individual entrepreneur, registered there, within 2 months not a single proposal.

17. I recently tried a new method. I joined a group on Facebook https://www.facebook.com/groups/364545523718021/ There are a lot of entrepreneurs in it and they are looking for contractors. If you look at the posts, then you can find clients there.

Https://www.facebook.com/groups/targetads/ I recently joined here, left my resume, one client wrote, I wrote to another directly, started working with them.

https://www.facebook.com/groups/tendering/ there are good vacancies here.

19. Write your case studies on projects and publish them in large SMM publics. You will be noticed immediately clients will contact you.

20. Expert commentary in major marketing communities.

Advice: Don’t try all the ways to find customers at once. Choose 1-2 methods, but use them to the fullest. Most likely, more methods will not be needed.

How to make the customer choose you?

- Be honest. Say it straight out you are a beginner specialist, Take the course at the Remote Workers Training Center. Tell us about the experience and reputation of the training center of the remote employee training center, and that the work on the project will be supervised by an experienced trainer-practitioner.
- Rest assured. Here You will receive the necessary knowledge and support, Don’t lose face in front of the customer. Your work will be checked at every stage, but it will not be done for you.
- Be generous. Give your customer a free consultation and generously share information - the customer will appreciate it.

How much to ask?

Even if you are a beginner, don't take the job for free. Appreciate your work - and your customers will appreciate you. It's better to ask for a little than nothing at all. Raising the price tag from 0 to 5000 is harder than, for example, from 2000 to 5000.

And you shouldn’t negotiate terms when the customer pays you an advertising budget, and you work for him for it free or for a percentage of sales. Nothing good will come of this.

How and to whom do customers refer other customers?

- Customers prefer to recommend those specialists, which are not only perform their work efficiently, but also love their clients, they love what they do, and are ready to hurt themselves so that the client feels good.
- Customers recommend specialists who know their topic “excellently” and can on it advise. If you have a favorite topic (for example, yoga) and have already worked with it, share the results and useful tips with other entrepreneurs and from the same sphere. Them Your experience may be very useful, they will turn to you for cooperation, and will recommend to colleagues from related fields, which can also apply your advice (for example, fitness, legal centers).
- Make a portfolio with screenshots of projects and a graph showing the growth dynamics of group members, as well as describing the results in numbers. This way, customers will see that You are a serious specialist and are ready to be responsible for the results of their work. Collect certificates and video reviews from clients. Certificates with seals give a lot of confidence.

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If you don't take care of your customers, your competitors will.

Is the usual algorithm no longer effective?

Ordinary managers, as a rule, use a simple and effective algorithm in their work, which includes calls and mailings.

At the first stage, it is determined whether the opponent is interested in the proposal, then a commercial proposal is sent, and a few days later, through a second call, the recipient’s readiness to cooperate is determined. Methods of finding clients using Internet resources are still not widespread.

But for effective modern development of a company, this approach is not enough. In conditions of increased competition, clients almost never come on their own; they must be sought out and worked with competently.

If this is not done, then more enterprising clients will soon take leading positions in the market. Therefore, searching for clients on the Internet is one of the most promising ways to expand your client circle.

The development of the latest systems for searching for potential clients is becoming a defining part of successful business development. Finding clients is part of the development strategy.

Finding clients via the Internet or traditional methods?

The Internet is a progressive area that opens up great opportunities for finding potential clients. The main advantage of this tool is its low cost and versatility.

There is a very diverse audience on the Internet, among which any company can find its clients. Finding clients on the Internet will not only cost much less than all other methods, but can also be significantly more effective.

Of course, you can stick to traditional methods such as:

• Cold calls;
• Personal calls;
• Direct mail;
• Affiliate sales;
• Advertising in print media;
• Work according to recommendations;
• Exhibitions;
• Participation in forums and professional communities.

But if you make simple arithmetic calculations, it will become obvious that searching for clients on the Internet turns out to be more profitable and economical. For example, if an organization has 3 managers who make 40 calls a day, then more than 60,000 rubles are needed to ensure their work.

This amount does not include the cost of training for each manager. Searching for potential clients online is significantly cheaper, and also allows you to calculate costs in advance, managing the effectiveness of your search.

Attracting customers via the Internet for the company

Today, most people search for the goods and services they need on the Internet. Therefore, online promotion is the easiest way to reach potential customers who are ready to purchase goods and services.

The first and most obvious way to find clients on the Internet is to create a company website. It is necessary to take into account that website promotion is several times cheaper than the traditional work of a manager or other methods of advertising.

At the same time, the site does not have to be multi-page at all. A business card website may well be enough at first. To create a website, it is not necessary to have your own web specialist, since this work can be entrusted to a third-party company.

How can a sales manager look for clients on the Internet?

You can use online directories and databases to search for companies that may be interested in the services provided. You can start searching for potential clients from your own city, and then increase the field of activity.

Internet message boards- another way to find potential clients. The audience on the Internet is approaching that of television, and the cost of advertising on the Internet is significantly lower than on television. Therefore, the more advertisements, the greater the chances of expanding your client circle.

Social media- a modern way that reveals many ways to attract customers on the Internet. Creating a thematic group in which you can promote your services is a great way to attract potential clients online without making any additional effort.

The manager’s task in this case is to invite users to the group, fill it with interesting content and promote it on the social network. Posting interesting video and photographic materials can significantly increase audience interest in the organization that hosts them.

Benefits from finding clients on the Internet

By abandoning unprofitable channels for promoting and searching for clients, an organization can reduce a significant amount of financial resources that can be used to improve the efficiency of searching for clients on the Internet.

The number of Internet users is growing every day. Almost all groups and audiences are present here. Therefore, finding clients on the Internet today is not just realistic, but more than realistic.

First of all, it is worth understanding that no matter what method you use, it is highly desirable to have your own website. Ideally, online advertising should lead to a website where you, using all the creativity and tricks, will turn the visitor into a potential client.

If you don’t have your own site on the Internet, you will have to agree to the rules of posting on other people’s sites, have very limited opportunities (or pay extra) and compete with other companies.

A website is an analogue of a physical office/shop/showcase on the Internet. And all other sites on the Internet where you can collect clients are an analogue of billboards/newspapers/leaflets, etc. When a potential client learns about the company, he needs to come to you or go to your website to get to know him better.

At the moment, the following methods are most effective for finding and attracting clients:

• Website promotion in search engines
• contextual advertising
• Email newsletters and email marketing
• Partnership programs
• Internet PR and reputation management

Let's look at each in more detail.

Website promotion

The essence of website promotion is to collect all possible phrases that your customers enter into the search bar and make sure that your website can be found using these phrases.

To do this, phrases must be carefully filtered, grouped, and based on the groups, a site structure must be created (or figured out how to apply it to an existing structure). Then, all pages must be optimized for search engines so that search engines can easily find these pages and understand exactly what search phrases they correspond to (optimization includes working with meta tags, page layout, text formatting, image design, etc.).

It would seem that everything is simple, but... Since there are a lot of sites on each topic, search engines use a certain algorithm to rank some sites above others. Guessing how the search engine algorithm works and trying to make the perfect page to rank 1st is the main task of SEO. To successfully solve it, you need to be able to analyze dozens of sites that are already in first place, identify patterns and use them.

Thanks to successful promotion, potential customers can easily find your website. The more visitors to the site, the more calls to the company. .

contextual advertising

There is a faster way to get a client. It is not necessary to promote the site, you can simply buy advertising in search engines. You can pay to display advertisements in response to phrases people enter. But usually, it is much more expensive and as soon as you stop paying, the traffic to your site ends.

Contextual advertising also requires professional knowledge and experience. You need to choose the right phrases to display advertising, and indicate phrases for which advertising should not be shown. In words everything is very simple, but in practice people waste large sums of money. In contextual advertising it is very important know exactly in what case your ad is shown.

If you compare contextual advertising and SEO in the long term, then SEO is more profitable. For example, you can spend 180 thousand rubles/year on SEO and have hundreds of visitors per day from search results. On the other hand, the average cost of a visitor in competitive niches is 100-200 rubles. 100 people per day can cost you 10,000 rubles/day or 300,000 rubles/month.

Promotion on social networks

This method is most suitable for answering the question “how to find clients via the Internet.” Because the principle by which social networks work allows you to find potential clients according to specified parameters: city, age, gender, interests.

I don't like the idea of ​​creating and maintaining my own group to find a client, because... it takes time and only makes sense for some types of businesses. The groups “Selling Cement” and “Ritual Monuments” look very funny, what are they talking about there? But targeted advertising on social networks is a good tool.

Email newsletters

At worst, it's spam. Databases of electronic mailboxes are sold on the Internet (or can be found for free). For example: all companies in a certain city, users of some portal or service, etc. You can order mailing to these addresses. If you contact a competent specialist, then the newsletter will not end up in the spam folder and, given the large size of the database, you can count on sales. This method works, tested.

The second way is email marketing. This means that you pre-collect the mailboxes of potential clients (at exhibitions, during the first sale, in exchange for some product, etc.) and then periodically send them letters with interesting information and promotional offers.

It is worth adding that email marketing is the most effective online sales channel. But it requires high skill. Moreover, skill is needed not only to maintain clients’ interest in letters, but also to quickly and in large quantities collect mail addresses.

Partnership programs

If you don't want to do any of the above, then affiliate marketing is available to you. You decide how much you are willing to pay for a sale or client request and go to specialized sites to attract partners.

Partners use all their capabilities (including the methods listed in this article). to attract clients to you, and you pay them for it. If you have a clear and interesting product with a good margin, then this method is very good.

The most common way: + .

When you become well known in your business, clients will constantly come to you instead of having to look for them. When there is a lot of work, there will not be much need to try to sell your services.

But what to do if you're just starting out? Before clients start calling, there may be problems with what to do all day. This is the perfect time to make your presence known.

Don't focus on freelancing sites

If you have nothing to do all day, it can be tempting to browse freelancing sites like eLance, Guru or Freelancer. I mean, there's a ton of clients offering work there, right?

In reality, such sites can create a lot of problems for freelancers and should therefore be approached with caution. Hours spent on sites, participating in competitions and low (sometimes too low) pay compared to the real cost. It's much better to spend this time promoting your name.

Lights up everywhere and always

The reason clients started finding me was because I seemed to be wherever they were all the time. I left comments on the blogs they visited. Then I started writing for these blogs. I tweeted useful articles and advice throughout the day and started writing my own blog with unique articles.

People often ask me how I manage to be online so much. In fact, I'm often offline after work or on the weekends, but I still tweet. My Twitter account is connected to Facebook, my website, LinkedIn and several other social networks, so it seems that I am always and everywhere. This way the client will remember you, consider you an expert and come back with the job.

Optimize your portfolio

I have many interests and hobbies. When I created my first portfolio website, I posted everything I did there: print design, web design, logos, layout, photographs and drawings. The funny thing is that I didn't get any work, although I had a lot of talents. The clients couldn't understand what I was doing. Now I have a simple portfolio with the best projects in one area - layout. And clients can tell exactly what I do.

Write, write, write and write again!

Clients want to know they are being taken care of by the best in the business. If they had to choose between a freelancer they've never heard of and one who has written on several popular blogs and published a book, who do you think they'll consider an expert?

You don't have to write a book, but blogging is a fantastic way to get your name out there. Most sites will even pay you for articles, which is a great way to make extra money.

Old Fashioned Marketing

Social media won't make you rich or solve all your marketing problems. Sometimes a little good old-fashioned marketing can be the best source of new clients.

• Job Boards - Job board sites are different from freelancing sites because they only provide a short description of the company and what they want to do. Such clients are often willing to pay fair money than on freelance sites.
• Cold Emails - The best way to generate clients in the early days was by sending them cold emails. I simply Googled the type of client I needed and sent them a pre-prepared proposal. I still get orders from this even though I stopped sending emails over a year ago.
• Personal Networking - I know most of us freelancers are hermits, but attending events is a great way to find local clients. Conferences like Barcamp and Podcamp are simply fun to attend and networking with other freelancers is invaluable.

Finding clients from RSS feeds

On most social sites you can subscribe to RSS feeds and they can be super helpful for finding new clients.

For example, if you go to Twitter and search for “looking for freelancer,” what messages will be displayed? What other phrases might be useful for finding clients?

You'll see an RSS button for every search you make on Twitter, so it's a good idea to subscribe to them to keep track of your potential clients' posts.

In addition, almost all message boards usually have mailing lists. By subscribing to them, you will save valuable time, never miss useful messages and will not have to visit different sites every day.

Tell everyone what you do

When you're just starting out, let everyone you know know what you're doing. Chances are that someone knows someone who needs your services. So be sure to let everyone know you're in business.

Post information about yourself wherever you can

There are literally thousands of sites that will allow you to post your name and a link to their site. Not only is this good practice for exchanging links for SEO, it also brings us back to the idea of ​​shining a light everywhere. Here are some ideas:

• CSS Galleries

Today, consumers are already so tempted by the abundance of goods on the market that it can sometimes be very difficult to attract their attention to a really good thing.

Many worthy manufacturers are left with nothing, since high sales volumes are often concentrated in the hands of well-advertised companies. Is it really impossible to find your buyer? No, that's not true. The right tactics and a little knowledge of economics and marketing will certainly help you succeed in business. Let's try to study in more detail the step-by-step actions of a novice entrepreneur to attract buyers.

Which buyer is “yours”?

“Own” buyer is an interested person who is a potential client of the enterprise. Of course, you need to be able to reach a person and make him want to contact you.
As they say, every product has its own buyer. This rule is due to differences in individual tastes, different household incomes, and the quality of the products sold. These factors influence the buyer's choice in the store. He looks at the following parameters:

• price;
• quality;
• individual characteristics of goods, which may depend on the category to which the product belongs and on the manufacturer (color, size, taste preferences of the buyer).

It is impossible to influence the last point in any way, because it is impossible to please everyone, but achieving a good result in accordance with price and quality is absolutely possible, only the manufacturer is responsible for his product.

How to find your buyer?

Finding “your” buyers is quite a long and expensive task. Finding people interested in your products is not that difficult, but it requires having specialized employees on staff. For example, IT technology specialists, marketers, advertising specialists.

First you need to develop the company to at least an average level. It is very important to pay attention to the range of products. A good selection attracts more people and creates the impression of a truly specialized point of sale.

Of course, you definitely need to monitor the quality of the products, because this is one of the main factors that affects the amount of sales.

Pay attention to the packaging and product name. Bright colors will always cheer you up and attract the attention of a person passing by.

In addition to these obvious things for a conscientious manufacturer, we advise you to pay attention to the following options for attracting buyers:

1. Distribution of products to as many points of sale as possible (stores, markets if necessary). It is advisable to supply products to specialized stores, because this way an interested buyer will be able to come and find exactly your brand on the shelves.
2. Creating your own stores with prices slightly lower than market prices or with the same pricing policy. This will help increase sales by lowering the price, although it will be insignificant.
3. Advertising campaign. Distributing advertising throughout the city and in nearby areas will help attract more buyers. For advertising to be truthful, it is necessary to constantly improve the quality of the product produced. Then the result will be twice as effective.
4. Creating a group on social networks. Developing a VKontakte group, Instagram page, community on Facebook or Odnoklassniki will also help to interest many people. By hiring people to develop these pages, you have the opportunity to start selling products online. This will be a profitable way to promote your business. You can advertise pages in other groups of similar focus. For example, advertising clothes in fashion communities or on similar pages for selling things.
5. Create your website with the ability to purchase products online via the Internet and deliver throughout the country or abroad too. This will expand the markets for the product.
6. Create a catalog with a full range of products or a booklet that you can hand out to passers-by on the street. You can also print business cards and hand them out to customers. Using the number, they will be able to find out the dates of new deliveries of goods, which is very interesting and unconventional for regular stores.

By following these recommendations, you will certainly be able to find your buyer. You need to follow what is written only after you have identified the main segment of buyers who make purchases from you. These could be children, women, students, pensioners and other categories. The definition of a buyer directly depends on the category to which the product being produced belongs. For example, children's products, women's and men's clothing, cosmetics, accessories and more.

Finding clients using advertising

• contextual;
• media

contextual advertising

Contextual advertising is also called search advertising. Its essence is that with the help of certain queries in search engines you can find exactly your page and products. A potential buyer, without even knowing it, finds you himself. To make him pay attention to you, follow these recommendations:

• post as many photos of the products as possible indicating the price, describe the quality and composition of the product;
• It is desirable that the page have a large number of subscribers and customers who would have the opportunity to leave feedback about their purchase;
• Regular competitions will also be effective. By raffling off gift products and making discounts for the holidays, you will attract a huge number of people who want to try your products.

2. Develop a coherent work plan:

• delivery of goods in a short time by courier or postal services;
• free delivery if the product was ordered for a certain amount and other developments that will simplify ordering.

3. Highly qualified online store managers who can help everyone:

• assistance in choosing goods;
• consultation;
• the ability to quickly ask a question to the manager in an online chat.

4. It is very important to pay attention to the content of the site or group:

colorful photos of products that will make you want to place your order immediately;

articles on how best to choose a certain item, tips and tricks;

a detailed description of the components of the composition (for example, yarn and fabrics in clothing, oils in cosmetics, etc.);

competent distribution of information into sections on the site or in the community for simplified search and navigation;

using keywords or tags (on social networks and Instagram) to quickly find the necessary information and product.

If you have a website, this will help any resident of Russia find you using keywords if they are used somewhere on your website. In order to select the correct occurrences, use programs and services. For example, Wordstat.

Display advertising

Display advertising is used specifically for business development; its use is appropriate in places visited by people interested in purchasing a particular product. Of course, media advertising involves advertising the company’s products in the media. This could be advertising on the Internet, on radio and television channels or in magazines and newspapers.

So, in order to find their customers, it would be appropriate for women's clothing manufacturers to advertise in women's magazines. This includes weight loss products, cosmetics, office supplies and more.

Entrepreneurs who target a male audience can use online advertising. Many men and young guys spend a lot of time online on the Internet, playing games. Advertising on sites in this area, be it advertising clothing, shaving products or other men's accessories, may interest you in going to the product page.

What is contextual display advertising?

The most effective and at the same time economical option for a young entrepreneur may be the use of contextual media advertising. These are publications on the Internet that users will only be able to see once. This means that users who have previously seen this banner will not be able to view it again. This helps to save funds by directing them only to truly interested clients.

Ways to attract customers without advertising

1. Barter advertising.
2. Referrals.
3. Newsletter.

Barter advertising is an exchange with other stores. This concept is very close to client exchange, almost adjacent, but it is more extensive and interesting. Barter is an exchange. In this case, we suggest using each other’s advertising. For example, if you have an agreement with a clothing store, then their salesperson can advise clients, after making a purchase from them, to choose accessories for their outfit in your store. In turn, by selling your product, you will offer the product of another store. Unobtrusiveness is the main secret of successful advertising. Using this method, you can attract a lot of clients who may become your referrals in the future. The product will definitely begin to be purchased more intensively.

Referrals are customers who liked shopping with you; they will advertise the store for free, because they still have pleasant memories of the excellent service and high quality of your products. This is one of the best free methods and you just need to work for it. Only an idle store will not be able to get referrals, but for a large number of satisfied customers you should work very well, pleasing them with a high level of service and pleasant discounts.

Mailing is a more intrusive method. This is a type of advertising, but it is free. You can do the mailing yourself, or you can hire another person to do it. You can send advertising messages on social networks (to users who fit the buyer segment) or by email (if the person has previously registered on your website). Unobtrusive messages about new products, their quality and reasonable prices will certainly attract the reader and force him to follow the link to your website.