8. You can choose a custom scheduletraining, If you miss a class, there is no additional charge.

9. You can choose different forms of training.

A)Classes are held 3 times a week on weekdays. They do not take up weekends so that you have the opportunity to fully study and relax.

B) accelerated program - five-day program - Wednesday, Thursday, Friday, Saturday, Sunday.

V) courses on weekends - on Saturdays and Sundays.

10.Our students can repeat a separate lesson without additional payment.

11. New programs. Our school teaches everything new, fashionable and in demand by salons and clients. There are various additional programs that promote further growth and development in the field of massage.

There is a program SPA - BODY AND FACE CARE, which, if necessary, will help you master the types of procedures that are in demand and in demand. This will allow you to earn good money and become a successful massage therapist.

Program CHILDREN'S MASSAGE COURSES will help those who plan to engage in children's massage.

Program SCULPTURE BUCCAL FACIAL MASSAGE will help develop in the beauty industry.

12. We support you in finding employment. For those who want to start an independent business, we will give the right recommendations in opening, design, and development.

With us you have
everything will work out!

How to promote a massage parlor

Dear friends, site visitors and our students. Most students who take massage courses come with a specific goal and plans to begin practicing massage and become a professional massage therapist.

Massage courses in Ufa have repeatedly addressed the topic of using your skills as a massage business. Today we’ll talk again in the “tips for a beginning massage therapist” section about the most rational and effective ways to attract clients to your massage business.

No one doubts that advertising is necessary to start a massage business from scratch. It seemed like we were bombarded with massive amounts of advertising for days on end. Choose one that is suitable or affordable and promote your massage business.

So, you have completed massage courses, your family, relatives and friends, to whom you performed massage procedures, received them with pleasure and said a lot of kind words. You feel like you can do it and you are ready to use your skill as a business.

It should be remembered that from the first day there will not be a large queue lined up for you; creating a client base is a long-term process, requiring not only financial investments in advertising, but also maintaining existing clients and expanding it.

Starting from scratch is always very difficult, so starting your activity as a hired massage therapist can often become a springboard for your plans.

But if you still decide to promote the massage business on your own, try, if you are limited in funds, to have an alternate airfield. Find an additional part-time job, without spending your entire working day on this work, which will allow you to have extra money and do your favorite massage business.

Where to begin. Of course, from the Internet. Today advertising mainly works on the Internet. We created a group on Contact and FB, if you can, a business card website. When creating pages on social media. networks and website pages, use photographs, diplomas, certificates of training and opportunities to provide services.

Make sure that they are of high quality, but yours, not just downloaded from the Internet, which would not say anything specifically about you. Downloaded pictures are easily recognized by people and they are immune to them. A professional photographer will cost you money, for example, in the range of 2000 rubles, but these photographs will do a good job for you and will certainly pay off.

Live material is perceived more convincingly than very beautiful girls, but from the Internet. This material can serve you for a long time, and various photographs will reflect your activities when advertising various types and programs of massage.

What should be captured in photographs. A photo of your interior should show the client that you are in a decent space, even if it is in your or the client's home, but not in the basement. Interior details should create a pleasant impression.

Capture in the photo the section of the wall where your diplomas and training certificates hang. Used sheets lying in the corner will not add coziness and comfort. Order or do a general cleaning before shooting, remove all unnecessary things before shooting, for example, teddy bears, icons, ugly jars for oil or cream.

Take pictures only during the daytime. If you have additional equipment, display it in a nice and neat way rather than scattered and untidy.

Photos of your employees and yours will show that you are open and friendly.

Photos or a video about your work with clients will allow you to see that your hands are growing where they need to be, your goodwill and friendliness.

In the next article of massage courses in Ufa, we will talk to you about how to choose the contingent where it is most optimal to carry out advertising activities, expecting maximum results.

In contact with

Classmates

Today, one of the most developing activities is the provision of services in the field of rejuvenation and relaxation.

The effect of acupressure (massage) on certain areas of the body can lead to a reduction in the risk of joint disease, and blood flow contributes to overall skin rejuvenation.

Massage parlors are an excellent way to get rid of most ailments, and many businessmen, noting the high demand for this type of service, began opening these centers.

Indeed, massage as a business brings in a solid income due to the constant “influx” of clients, which contributes to the fastest payback for the event.

But what if you are a novice entrepreneur and simply do not have impressive start-up capital to implement your idea?

To solve this problem, you can open your own massage parlor at home, which will put a much smaller impact on your wallet.

At the very beginning of your activity, to create your own ready-made office, you need:

• two chairs for relaxation (approximate cost from 10 thousand rubles per item);
• specialized couch (50 thousand rubles);
• various warming and relaxing creams and oils (cost about 7 thousand rubles);
• advertising costs in social networking communities (cost 10 thousand rubles for 1 month);
• a set of white towels and sheets for massage (cost 8 thousand rubles).

Thus, the total costs are 85 thousand rubles, which almost anyone can afford.

It is worth noting that in 1 session you can earn up to two thousand rubles, and this is a significant income at the initial stage. It all depends on your capabilities and ideas.

Expand your customer base by placing advertisements on the World Wide Web.

Expansion of business activities

How long can you wait until you come up with a unique business idea? After all, sometimes it’s enough just to start doing something and develop. In the end, this will bring much more fruit than empty expectation of a miracle.

Over time, you will accumulate some capital and be able to afford to rent premises to open a massage parlor.

Create your own unique design of a ready-made office for the provision of services. Purchase additional chairs and couches.

Surround your clients with an atmosphere of warmth and comfort. Ask them to tell their friends and acquaintances about your center, take recommendations from them.

At this stage, it is worth thinking about replenishing the staff. This will allow you to abstract from the work process and completely focus on solving organizational issues.

Indeed, sometimes beginning entrepreneurs cannot pay due attention to promoting their activities due to the presence of a permanent job, which ultimately leads to a decrease in the number of clients.

Run promotions, start selling subscriptions for a certain number of procedures, reduce the cost of services provided at the most unpopular time in the morning.

This series of measures will significantly increase profits.

The formation of new massage centers will require a considerable amount of money, but the total turnover will quickly pay for all organizational activities.

For example, to open and maintain a new point afloat you will need about 900,000 rubles, while the monthly income, taking into account the costs of salaries and equipment maintenance, will be 150-200 thousand.

Positive aspects of massage

The idea of ​​making money from a network of massage centers is undoubtedly an attractive activity for many entrepreneurs.

Let us highlight the main positive aspects that contribute to the most rapid development and advancement:

1. Due to the absence of strong pressure from competitors, this area of ​​business activity is the most promising and in demand today.
2. Lack of complex equipment, which eliminates constant breakdowns and frequent need for maintenance.
3. Relatively high income due to the demand for the type of services provided. This has the best effect on the return on investment of all activities.
4. The ability to implement the services provided in various areas, ranging from warming and relaxing to anti-cellulite massage. Indeed, today all types of this activity have a high level of demand among various segments of the population.
5. Low costs for consumables (creams, oils and specialized massage products).
6. There is no need for a large staff, which allows you to save more money, which can subsequently be invested in business expansion.
7. The possibility of concluding partnership agreements with cosmetic companies through advertising and recommending their products. It is worth noting that some beauty centers “live” only on royalties through the promotion of certain product lines.

Summing up and highlighting the main points

As a result, the result of your activities will depend on the amount of force applied, and not on a successful combination of circumstances. As a rule, nothing comes easy.

Today we will talk about how to attract clients for a massage, be it a procedure in a specialized salon or the service of a private master. In times of crisis, finding and maintaining a customer base often becomes a challenge. Let's talk about ways to attract and retain an audience for a massage therapist.

How to start?

At the start of practice, many novice masters have a hard time - a lot of competition, lack of experience and other factors that prevent them from earning a lot do not make life easier. The following 5 ways will help you start a career in this highly competitive business, or at least understand how to attract clients to your massage parlor quickly and reliably.

1. Gain experience in a specialized salon

Today, massage services are offered by many organizations in any city. We are not just talking about salons - this also includes yoga clubs, spa centers and so on. The advantages here are obvious - you immediately get clients, you can earn a reputation and accumulate your own base.

In addition, when working in a salon, you will receive relatively decent money for your work. After gaining experience and forming a core of loyal clients, you can move to a more interesting salon or open your own practice and think about how to find clients for massage at home.

2. Look for your first clients among your friends

It sounds dubious, but many people start with this - and not only in the field of massage. Just tell your friends about your new activity, immediately indicate the price of the session and give a discount. Be sure to ask to leave a response - this is how you will earn your first money, again experience, and accumulate social proof.

3. Ask colleagues and partners for help

The point is this. If, for example, you know a hairdresser, then ask him to recommend you to his clients who express an interest in massage or could potentially come for a session. This kind of offline “affiliate program” can bring a lot of orders.

How to keep it?

Having settled into a new business and received your first loyal customers, you should think about retaining them. Of course, the main advice here would be first-class service and work conscientiously. But there's something else.

1. Increase your appointment and remind clients about available hours

The fact that you should collect the email addresses of all your clients is not even worth talking about. Let's say you do this. Then, at the beginning of each week, look through the salon/office schedule and send information about available hours to the database. Surely someone will use this data.

2. Always offer additional sessions

Let's say a new person comes to you and he likes the massage. Tell us how many more sessions will be needed to eliminate the problems, offer an approximate schedule, etc. Remember, clients come to solve health problems - and the initiative should come from the specialist.

3. Call your contact database

People who stop going to classes should be attracted with discounts or special offers. You can send them a letter, but it’s better to call them and offer them in person. This way you will get the most out of your customer base.

Of course, to promote massage services, attract new clients and build a contact base, you need a landing page. Internet marketing tools are extremely effective for small and medium-sized businesses. Our Landing Page Store has one template that is perfect for a massage parlor or private practice. You can buy it

Hello, dear readers! Coolest article today! The idea to highlight the issues and problems of micro-businesses in the field of massage services came to me a long time ago. Not knowing the intricacies of this issue, I turned for professional advice to one of our readers, who has been engaged in professional massage for many years and at the same time is the owner of several massage parlors. I prepared questions for him and based on them an interesting article turned out. We present to your attention our material.

Important Preface

A massage business is a type of activity in which the business entrepreneurial qualities and organizational skills of the business owner, combined with the fairly high professionalism of the massage service provider, are important.

If we talk about the massage business from ZERO, then it is immediately necessary to identify a number of points.

What should be understood by the initial condition “from scratch”?

If you are an absolute zero in the profession and decide to start your own business, then leave this idea. Burn out. The best thing to do in such a situation is to focus on professional growth and qualifications. Train yourself as a hired employee and build your client base. This requires some time and, possibly, money to complete additional training programs. In a word, invest in yourself first, and then think about business.

A young ambitious businessman for whom massage services are his first business project, in my opinion, will most likely be disappointed. This type of business has its own characteristics related to the field of application (medicine, sports, cosmetology, spa, etc.), features of legal regulation, seasonality of demand, etc. In addition, the project of a separate massage room is unlikely to be promising. In a starting business project, you need to focus on a network of several offices, or on a separate salon. This requires quite serious investments. The second problem is personnel selection. The opening salon must have sufficiently professional staff and a competent manager. Good specialists cost the appropriate money. In short, you can’t get away with minimum wage here. So, we won’t talk about this in our article.

A possible option is investing in an account, for example, on the p2p principle. But this is a different business.

Taking into account the above, I believe that only a potentially competitive person can open a massage business from scratch (with minimal investment). He must not only produce the service itself with high quality, but be able to adequately present it on the market and sell it profitably. In this case, it is more correct to talk about “self-employment”. With certain aspirations, you can develop into a full-fledged business.

So, the decision has been made. Where to begin

Take a piece of paper and formulate the IDEA of your business in the form of a drawing or summary text. Reflect on the following questions:

• office location.
• what massage services will be provided, will there be a specialization (for example, therapeutic massage, cosmetology, SPA, etc.), or will a wider range of services be expected (then which?);
• potential consumer of the service (age, gender, social group, income level, etc.)
• proposed organizational and legal form of business.

It is better to open an office in existing specialized institutions: medical centers, sports clubs, bath complexes, beauty salons, etc.

Firstly, these organizations already have a sanitary and fire certificate, and also a medical license, and you only need to draw up a lease agreement correctly.

Secondly, these institutions have good traffic, and some visitors will definitely be interested in your services.

At the initial stage, you can do without an office at all if you provide massage services to clients at home or office. Some of my friends do exactly this. True, more often this is not a business, but rather a part-time job.

However, this option has existed for a long time and has its advantages, especially when working with corporate and “family” client groups. Disadvantages include instability of income at the start without a good client base and loss of time on travel.

Substantial shipping costs may apply. They are sometimes associated not only with the operation of the car, but also with the possible need to purchase it.

Then write a DESCRIPTION.

Draw a rough diagram of the office and auxiliary premises (if any), determine the set of inventory and equipment, and the need for preparatory work. Here, indicate the corporate style and features of the interior.

Marketing research

Competition assessment.

Having decided to open a business, you probably said to yourself - So what? Why not me! Not bad, but not enough.
Identify your closest competitors, their strengths and weaknesses. After this, honestly answer yourself the question of why you are better than your rivals. Find at least 3-4 objective advantages. If you cannot do this, then postpone your idea until better times.

Advertising strategy.

Massage services are classified as personal services for a reason. The best advertisement will be your professional reputation. It will spread by word of mouth. Whatever one may say, this is one of the effective ways of advertising, especially for small cities.

Don’t forget to notify your regular customers, loved ones, friends, colleagues, especially those who regularly refer clients to you that you are opening your own business. Please provide communication methods and contacts, as well as the address of the new reception location.

Purchase handout flyers and invitation business cards in advance. This tool is especially effective in the hands of your grateful patients. We have many wonderful people who, inspired by the results of your work, will ask permission to give your contact number to relatives and friends. If you not only allow, but also provide such a client with business cards or flyers, he will begin distribution with greater initiative.

Various branded little things with a logo and contacts are quite attractive to customers: pocket calendars, key rings, pens, notepads, magnets. Give them to your clients as gifts. Customers often take them and keep them for a long time. At the right time, these souvenirs will remind you of you.

The Internet helps a lot. Especially if you are young and active on social media. networks and on various forums. Availability of at least a simple business card website, page on social networks, etc. will become a mandatory attribute in a situation where you plan to start or specialize in field services.

Feel free to provide information about yourself. It is clear that we love with our ears, but if real evidence is presented to support the words, then this is only a plus. Place copies of educational documents, diplomas of achievement, awards, and photographs in your office. On the website, create a resume about yourself, your experience and competence. Make an album there for photo and video materials. It’s good if the site has a reviews page.
This is your professional pride.

Near your office, if possible, set up a small information stand for your potential visitors. Indicate your full name, work schedule (days and hours of reception), contacts for pre-registration. It is advisable to place several business cards there. At the stand it is possible to place a short summary of your professional competence, provide information about the types of massage services and their costs.

Almost every specialist has creative or socially active people among his clients. Many of them will definitely invite you to their concert, creative meeting, exhibition, meeting of the club of mothers or vigorous athletes. Don't hesitate, be sure to go. Most likely, your client will introduce you to guests in public, or at a cocktail party. You will leave this meeting with several new clients.

Sales promotion methods.

In this component, there is no need to rush and organize loud promotions, such as “We are open, the first session is free, the rest are 50% discount.” However, a correct and well-thought-out sales promotion strategy creates conditions for the formation and expansion of a customer base.

When starting your business, incentivize those who work for your business. First of all, these are “propagandists” from among colleagues, related staff and grateful clients. At the start, reasonable family and corporate discounts pay off. Later, connect a bonus program for regular customers. Bonuses for repeat clients for pre-registration and for prepayment of half or the entire course work well.

At the same time, do not try to give discounts and bonuses to everyone. First, determine for yourself who should be considered a regular customer, who should be a repeat customer, who should be given a “family discount,” and in what situation we can talk about corporate service. It would be better if all this was attached to your price list, placed in a visible place in your office, reflected on the website, in handouts.

Immediately stop those who start talking about discounts right away. Charity is a necessary thing. But do it of your own free will, and not under the coercion of others.

Organizational planning

Having started independent practice, you need to clearly understand the entire scope of work, duties and responsibilities. At the start, it is very important to decide on the work schedule, support and support of the business.

Work schedule.

Set appointment days and hours. Try to stick to your chosen schedule from the very beginning. Remember that maintaining a work-rest schedule is the key to longevity in the massage profession.

Organization of recording.

Divide the entry into current (within the current work week) and preliminary (for subsequent periods). Determine recording methods and means of fixing it. To make an appointment in advance, be sure to set up a feedback form with the client to clarify the necessary information.

At the initial stage, to organize this work, it is enough to make a file cabinet, get a diary and a cell phone. The card index allows you to record clients, analyze the structure of applications (gender, age, problem, etc.), distribute clients into categories: primary, repeat, permanent, etc. Analysis of the file cabinet gives grounds for reflection on the prospects for business development. Keep a small registration card for each patient. Please indicate your full name. h.m.g. birth, contacts, date and reason for initial treatment, technique used, number of procedures and results. Record all subsequent requests on the same card. Place the cards in alphabetical order in binders.

Security.

Make a list of necessary consumables and establish the procedure for purchasing them. Make purchases with a small margin.
If the office is rented, then immediately clarify the cleaning procedure. Cleaning is usually included in the terms of the rental. Do not forget that general cleaning should be carried out weekly. Most likely you will need to pay extra for the cleaning lady, or do it yourself.

Business support.

Your business may need consulting on tax reporting, finance, and legal issues. The market for these services is replete with offers. All you have to do is choose the option that suits you.

An important digression.

It is necessary to point out the ethical aspects of business, namely issues in relationships with clients.

• Develop a strategy for behavior and communication with clients.
• Be neat, friendly, friendly.
• Do not establish familiar relations.
• Do not give reasons for flirting, resolutely stop all such attempts.
• Do not allow your dignity and professional reputation to be humiliated.
• Don’t be shy about turning the insolent person out the door.

Business registration

The tax base depends on many factors. In our business, not all expenses can be reported, even the rental of premises. I think this is the optimal tax regime. In general, there is an excellent article about the choice of taxation.

Initial Investment

To open a massage parlor, capital costs (initial investment) are required. These include: the purchase of equipment, furniture, inventory, start-up expenses for advertising and other start-up expenses.

There is no point in dwelling on the list of necessary inventory and equipment. It is covered in almost every massage textbook. However, the main attribute of the office will be the massage table. There is a great variety of them. To begin with, it is better to purchase a folding table. It will be indispensable if you are planning on-site or corporate services. Prices for such tables vary widely. A fairly high-quality folding table can be bought for 12-15 thousand rubles. About the same amount will need to be spent on the rest of the furniture: a desk, a couple of chairs, a screen, a wardrobe, a rack for creams, towels, sheets, a treatment clock.

Other start-up costs include the purchase of a working cell phone (the option is a recommendation), a diary for recording clients, the production of account cards, and the purchase of comfortable work clothes and shoes. You can budget about 5 thousand rubles for this.

Thus, we summarize and we get that to open your own account you will need from 30-35 thousand rubles.

This is not entirely from scratch, but it is quite an affordable amount. At the same time, there is always the possibility of maneuver and savings. Even with a not very successful start and a stable minimum attendance, it will be possible to return the invested funds in 3-4 months.

Financial and production planning

Based on the chosen work schedule and type of massage services, determine the approximate number of visitors and the monthly revenue of the office.

Different types of massage require different procedure times - from 20-30 minutes. up to 1.5 – 2 hours. When planning, it is wise to set an average duration of 60 minutes.

Divide the number of working hours by the average procedure duration to obtain the average number of patients per day at maximum load.

Calculate the average check.

This indicator can be determined in two ways:

• take the average value from your price list;
• take the average value of the 2-3 most popular services according to your observation.

The second option is more preferable.

Now we can determine revenue at 100% load by multiplying the average number of visitors per day by the average check and the number of working days in the month.

For a more accurate forecast, seasonality must be taken into account. The peak in demand occurs in the spring, when people begin to prepare for the beach season. In summer there is a decline. In autumn, demand increases (the gardening season ends), and in winter, the demand for massage is at average levels.

In the first month of work you can count on 3-4 clients per day, in the second and third months – on 5-6 clients. The total time to reach the planned indicators directly depends on the contractor. Reaching a stable figure of 7-9 people per day can be considered quite successful.

Determine your monthly costs.

The cost structure can be divided into four main groups:

• costs of renting premises and utilities;
• costs of providing and maintaining business;
• mandatory payments (taxes, Pension Fund, etc.);
• other costs.

Rent and utilities will be the main monthly expense. There are a great variety of rental options. This could be a fixed monthly payment, a certain percentage from each client, etc. When concluding a lease agreement, pay attention to the procedure for payment of utilities, provision of cleaning services, and compliance with sanitary and epidemiological regulations. regime and fire safety. It will be good if the terms of the contract take into account your business start and provide for reduced rates in the first 2-3 months. Don't hesitate to talk to your potential landlord about this. If you have a choice of several options, also do not hesitate to say so during negotiations.

Avoid the conditions of “let’s start like this and then we’ll see.” They might look at you later and make you regret opening an office. The result of the negotiations should be clear terms and prospects for you, as well as a fixed, transparent rent amount, without hidden additional payments.

The costs of providing and maintaining a business will include expenses on advertising, the purchase of consumables (creams and oils, consumable soft equipment). When planning field work, consider travel costs.

If there is a need to attract additional personnel or consultants, then plan funds to pay for their labor.

Obligatory payments.

This includes paying taxes and...

Other operating expenses.

Here it is necessary to take into account both planned expenses (for example, delivery of drinking water to the office) and unforeseen expenses. They are therefore unforeseen because it is difficult to predict them in advance. In general, when planning, it is best to allocate a certain percentage of revenue to this expense item, say 5-10%.

So now we have three main indicators:

• start-up investments;
• planned revenue;
• monthly costs.

Now you can assess the prospects of your independent business by calculating your net profit.
In our case, it will be determined by the difference between income and expenses. Compare the data you receive with your current financial situation. If you see prospects and feel confident in yourself, then you can start.

I'm deliberately avoiding specific numbers., because starting conditions depend on a variety of factors, features of the local market for massage services, demand, client solvency, specialist qualifications, etc. Only general schemes and calculation methods are indicated.

Personnel control

Now let's talk about how to monitor the masters so that they do not steal clients into their pockets.

Yes, indeed, such a problem exists. It is connected, in my opinion, with the lack of normal labor organization and production control, unformed traditions of corporate ethics, and the absence of progressive labor incentive programs.

Sometimes the personal qualities of both the employee and the employer come into play. When hiring an employee, from the first day it is necessary to explain his job responsibilities, working hours and regulations, corporate style and ethics standards, the procedure for recording his work, filing reports, and financial discipline. For each type there must be forms of control. Complex methods can be used when several components of work activity are checked at once. For example, you can simply go in and check your presence at the workplace. Or you can invite an employee with a log of procedures performed per shift, client registration cards, BSO forms (if the massage therapist himself accepts payment) or invite an administrator for financial reconciliation. Such procedures should be fairly regular, then they are not perceived as something extraordinary.

At the same time, excessive control and unreasonably harsh punishments for violations create nervousness among conscientious workers. On the contrary, this situation encourages “leftist” lovers to search for even more sophisticated ways of putting your money into their pockets.

Analyzing my activities, I can confidently say that “leftism” cannot be eliminated at all. But it can be reduced to an acceptable size through legalization, calling it new forms of material interest and bonuses for the employee. For example, allow an employee, upon achieving certain indicators, to take one “personal” approach and allocate specific time for him. He will still drag one of his own even without your permission. Don't prohibit employees from accepting gifts and money from grateful clients and don't impose your "local taxes" on them.

The second way is to develop partnerships with employees. Only equal and mutual focus on results gives the desired result.

The combination of these two methods can form a good team and lead your business to success.

Minor possible changes

Speaking about the massage business, we should talk about possible future “prospects”.

Today, massage can be provided as a medical service (medical massage), as well as a physical education and health service (OKVED code 93.04) and a beauty salon service (OKVED code 93.02)

From January 2016, the new OKVED 2 should come into force.

The wording of physical education and health services will change.

Code 96.04. Physical education and health activities.

This grouping includes: activities of Turkish baths, saunas and steam baths, solariums, weight loss and weight loss salons, etc.

This group does not include:

• activities of massage parlors, see 86.90;
• activities of health centers, fitness clubs, bodybuilding clubs and gymnasiums, see 93.13

Code 86.90. Other activities in the field of medicine.

This grouping includes:

• human health activities not performed by hospitals, doctors or dentists;
• activities of nurses, midwives, physiotherapists or other nursing professionals in the field of optometry, hydrotherapy, massage, occupational therapy, speech therapy, foot care, homeopathy, manual reflexology, acupuncture, etc.

These types of activities can be carried out in medical organizations operating in enterprises, schools, nursing homes, and other organizations, as well as in private consulting rooms, in patients' homes and in other places

This group also includes:

• activities of dental auxiliary personnel, such as dental therapists, school dental nurses, and dental hygienists, who may work independently or under the supervision of dentists;
• activities of medical laboratories, such as x-ray laboratories and other diagnostic centers; blood research laboratories;
• activities of blood banks, sperm banks, organs for transplantation, etc.;
• activities for transporting patients by any medical vehicles, including airplanes.

These transportation services are provided in case of a serious patient condition.

• 86.90.1 Activities of sanitary and epidemiological service organizations
• 86.90.2 Activities of forensic medical examination organizations
• 86.90.3 Activities of massage parlors
• 86.90.4 Activities of sanatorium and resort organizations

This grouping includes: medical care provided by medical organizations (sanatorium-resort organizations) for preventive, therapeutic and rehabilitation purposes based on the use of natural healing resources in conditions of stay in health-improving areas and resorts.

86.90.9 Other activities in the field of medicine, not included in other groups.

So, it is now assumed that massage in our country is exclusively a medical service. Accordingly, everyone will need to obtain a medical license. This is quite difficult and expensive.

It is noteworthy that the Introduction of the OKVED Code coming into force contains the phrase:

OKVED 2 is built on the basis of harmonization with the official version in Russian of the Statistical classification of economic activities in the European Community (revision 2) - Statistical classification of economic activities in the European Community (NACE Rev.2) by retaining it in OKVED 2 (from NACE Rev. .2) codes (up to four characters inclusive) and names of the corresponding groups without changing the scope of concepts.

I wasn’t too lazy and looked at the official translation.

869 Other activities to protect human health. See subgroup 8690.

8690 Other human health activities.

This subgroup includes: human health activities not carried out by hospitals or physicians or dentists, activities of nurses, midwives, physiotherapists and other paramedical personnel in the fields of optometry, hydrotherapy, massage therapy, occupational therapy, speech therapy, foot care, homeopathy, manual therapy, acupuncture, etc.

These services may be provided in health centers such as those operated by companies, schools, nursing homes, labor organizations and societies, in residential health care facilities other than hospitals, as well as on-site premises at the point of service, in patients' homes or in other places. These services do not provide medical treatment.

This subgroup also includes:

• the activities of dental auxiliary personnel, such as dental therapists, school-based dental nurses, and dental hygienists, who may work separately from, but under the periodic supervision of, the dentist.
• activities of medical laboratories, such as:
  x-ray laboratories and other diagnostic imaging centers
  blood analysis laboratory.
• activities of blood banks, sperm banks, organ banks for transplantation, etc.
• urgent transportation of patients by any type of ambulance transport, including air. These services are often provided within ambulance services.

This subgroup does not include:

• manufacture of artificial teeth, bridges and removable dentures by dental laboratories, see 3250
• transportation of patients without the use of equipment and personnel to provide emergency care, see subsections 49,50,51
• non-medical laboratory testing, see 7120
• carrying out food hygiene inspections, see 7120
• hospital activities, see 8610
• medical and dental practice activities, see 8620
• activities of institutions providing nursing care, see 8710

As you can see, the text is quite different, so it is incorrect to talk about “...without changing the scope of concepts.” The original text talks specifically about therapeutic massage and says nothing about massage parlors.

In addition, it should be taken into account that in Europe, physiotherapists, reflexologists, manual therapists belong to the category of paramedics, for the most part they study in physical education and sports educational institutions, or in courses like VTCT Level 3 - 5.

The original contains one key phrase: “These services do not provide medical treatment” (c).

In practice, this means that this type of activity is not licensed. Anyone wishing to engage in such practice, in addition to resolving tax issues, must take out civil liability insurance. When applying for such insurance, the level of education, documented qualifications, progression in CPD (continuous professional development program), work experience in the specialty, and membership in a professional community are taken into account.

In NACE Rev.2, where can you find massage parlors that do not provide therapeutic massage services?

Here it is: 9609 Provision of other personal services not included in others
categories.

This subgroup includes: activities of Turkish baths, saunas and steam baths, solariums, weight loss and weight loss salons, massage parlors, etc.

Thus, the proposed innovations do not correspond to established international practice. On the contrary, they contradict it.

In general, I agree that order should be established in the field of massage services. But instead of finally deciding on the profession of a massage therapist (not to be confused with a massage nurse), creating competitive conditions and a transparent market, we are following the path of prohibitions through classifying massage as an exclusively medical service.

Where it leads?

Nothing good will happen!

Many massage specialists simply will not be able to officially practice their profession, especially in private practice. A medical license requires a secondary medical degree. education and experience in the specialty “medical massage”. Specialists with physical education education, who are much better prepared for such work than doctors, will not be able to obtain the license required under the new rules.

As a result, many will have to change the sign, become “traditional healers”, and be cunning in terminology and wording. This will confuse the situation even more. Both professionals and consumers of the service will lose.

Conclusion

But these amendments are only possible and it is not a fact that everything will be so bad. In any case, the business is interesting, profitable and there is room for development. If you have questions, ask in the comments. We will not leave anyone unanswered.