Business plan: manicure business from scratch. How to open your own nail salon from scratch

The demand for manicure services is growing even under adverse economic conditions due to the increase in the stratification of society in such periods according to the criterion of income. A commercial business does not require large investments and, with a competent approach, pays off in just 4 months. To prepare a business plan for a nail salon, it is necessary to analyze the market in your city and calculate the possible costs and payback of the business.

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Services

The main services provided in the nail salon:

• classic/hardware manicure;
• hygienic manicure;
• nail extension;
• spa treatments for hands and feet;
• removal of the gel coating;
• paraffin therapy;
• pedicure with foot treatment;
• shellac pedicure.

Types and relevance

There are different formats of nail salons:

1. Manicure room. A small-sized room where a maximum of two masters can work. The advantage of this type of salon is low budget, the disadvantages are small space, a poor range of services.
2. Manicure studio. A full-fledged beauty salon, where they provide all types of manicure and pedicure. Highly qualified specialists work here. Pros - high price for services, generalists. Cons - large investments in business, longer payback periods.
3. Express manicure. Cosmetic points are located in shopping centers. Advantage - located in a place of high traffic of people, minus - the high cost of rent.

The popularity of nail services is due to fashion trends. Beautiful well-groomed hands are also a sign of a certain status in society. That is why the number of visitors to nail salons is increasing every year. In this field of activity, the average profitability is at the level of 20-25%.

Description and analysis of the market

Description of the Russian market of manicure services:

1. This industry is highly competitive.
2. The demand for manicure procedures is about 50% of the total volume of beauty salon services.
3. The market capacity in 2015 amounted to 232 billion rubles. Every year the quantitative volume of the market increases by about 40%.
4. The most filled niche is premium-class salons. Only 50% formed the mid-price segment of the market. Networks of nail salons are poorly developed.
5. Clients apply for manicure services approximately once every 2-3 weeks.
6. For a week, 42% of masters serve from 11 to 30 visitors, 23% - more than 30 clients.
7. Low barriers to market entry. Starting capital is 300-400 thousand rubles.
8. For implementation in business, it is necessary to provide high-quality services, regularly monitor the actions of competitors, and effectively promote services in social networks.
9. Manicure services are popular all year round. The largest influx of customers is observed on pre-holiday days.

The target audience

In large cities, about 20% of women aged 16 to 50 resort to manicure services. As a rule, these are busy people who pay close attention to appearance. They visit the salon from 1 to 4 times a month, depending on the desire and the amount of income. Only 5% of the target audience of the manicure business are men.

If you present a potential client in all details, it will be easier to decide on the set of services provided and ways to promote them.

It is important to consider the following characteristics of the target audience:

• Lifestyle;
• level of earnings;
• preferences;
• needs;
• life values.

After six months of work, it is advisable to conduct an in-depth analysis of the client base according to the following parameters:

• name, surname, contact number;
• date of first visit;
• date of last visit;
• total number of visits;
• the right time for the procedure;
• reviews about the salon and services;
• master serving the client.

Thus, they identify a group of regular visitors, the drivers of their loyalty. In addition, by paying attention to former clients, you can reduce the level of audience loss. Among other things, the manager monitors the quality of the work of the staff.

Competitive advantages

For business development, it is required to study the advantages and disadvantages of popular salons. To be competitive, an enterprise must outperform its competitors in the market in some way. To determine this advantage, an analysis of the competitive environment is carried out.

Competitive advantage - superiority over competitors, allowing you to get the desired profit and retain customers over the long term.

Analysis of the competitive environment includes the following steps:

1. Definition of a strategic group of competitors. You need to compare your services with those offered by other salons. Commercial organizations with similar characteristics (set of services, pricing policy, market advantages, location) are studied. The entrepreneur focuses on the present and future strategies of such competitors.
2. External communications of competitors. Lack of interaction or aggressive struggle with rivals in the market leads to the loss of potential customers. This happens because of the negative ratings that the target audience hears when visiting other salons. Joint projects and established communication, especially with reputable salons, on the contrary, help to attract new visitors.
3. Analysis of the offered services. Allows you to identify the competitiveness of the service, to determine the most promising services.
4. Review analysis. Identification of factors of satisfaction and dissatisfaction of consumers. Development of a strategy for poaching customers based on the knowledge gained.
5. Definition of the market map. Studying the market shares of other salons allows you to control the place of your own business in the market.

Market research allows you to make timely logical adjustments to the existing business plan for a nail salon. This will allow more successful implementation of the planned project.

Methods for obtaining information about competitors for start-up entrepreneurs:

• customer surveys;
• monitoring beauty salons under the guise of service consumers;
• research of the official website of competitors;
• reviews in social networks and on independent resources;
• contacting market experts;
• tracking industry ratings;
• thematic conferences, seminars.

Competitors are not only nail salons, but also “quick” manicure points, beauty salons and even private entrepreneurs who receive clients at home. A person will not want to go to another salon if he is regularly provided with quality services and provides a comfortable pastime.

The main competitive advantages of the salon:

• convenient location;
• availability of nearby parking, public transport stops, metro station;
• cozy waiting area;
• friendly staff;
• quality service;
• sterility of procedures;
• availability of subscriptions, as well as various bonuses for regular customers;
• the possibility of paying by card, from a mobile phone.
• playroom for children;
• unobtrusive sincere attention to the client;
• work schedule until 23.00.

When opening a business, the price is made slightly lower than that of competitors. This is necessary to attract regular visitors. You need to increase the cost gradually - a sharp jump in prices can scare away.

The video talks about how to make a client permanent. Filmed by the channel "Do Formula Profi".

Advertising campaign

To date, the most effective marketing tools are:

1. Contextual advertising. It is placed in Yandex and Google search engines, on websites and in mobile applications. Among the advantages - attracts the target audience. Payment is made for clicks on the ad. Specialists set up such advertising from 6 thousand rubles.
2. Promotion in social networks. Filling the page with content is carried out by the administrator. Photos of completed works, customer reviews, information about promotions and discounts, new services are published. When advertising on popular pages, the coincidence of the target audience is taken into account. The cost of a commercial publication depends on the number of subscribers and the type of advertising.
3. Page "capture" Lending-page. A one-page site created to attract potential customers and collect contact information. Here information about discounts, promotions and a form for ordering a callback is indicated.

The marketing strategy should contribute to the formation of a positive reputation of the company in the long term. Before popularizing the brand, you need to come up with the name of the salon, logo, and decide on the color palette of the corporate identity. A single branding concept evokes a positive response from a potential client and accelerates the promotion of a new brand name.

An important role is played by the administrator's ability to conduct a dialogue in a friendly manner. On special services, people leave a lot of both positive and negative reviews about the service personnel. The image of the salon directly depends on the level of communication of the person meeting guests at the reception.

Step-by-step instructions for opening

The activity of an entrepreneur to open a manicure salon from scratch goes through a number of stages:

1. Market research of manicure services.
2. Business concept development.
3. Definition of the list of services.
4. Drawing up a business plan for a nail salon.
5. Registration of a salon in the form of an individual entrepreneur.
6. Collection of necessary documents.
7. Finding a place and renting a room.
8. Personnel selection.
9. Repair and decoration of the premises.
10. Installation of security and fire alarms.
11. Procurement of equipment, tools and consumables.
12. Conducting a marketing campaign.
13. Salon launch.
14. Grand opening for clients.

Documentation

You should start with the solution of organizational and legal issues:

1. Registration as an individual entrepreneur and payment of a state duty in the amount of 800 rubles.
2. Submission of the necessary documents to the tax office. It is recommended to choose the Simplified taxation system. Under such a special regime, the fee will be 6% of the total income or the difference between profit and expense from 6 to 15%, depending on the subject of the Russian Federation.
3. Opening a current account in a reliable bank so that customers can pay for services with a card. Monthly maintenance will cost about a thousand rubles.
4. Conclusion of a lease agreement. Before signing the papers, they turn to Chapter 34 of the Civil Code of the Russian Federation.
5. Examination of documents before checking Rospotrebnadzor (Resolution SANPIN 2.1.2.2631-10 and GOST R 51142-98 "Household services. Hairdressing services. General technical conditions").

Room and design

The success of the business directly depends on the location of the commercial organization. Also an important role is played by the harmonious color scheme and the atmosphere inside the cabin. If there is no desire to spend time and money on repairs, a room with a finished interior is rented. It should be borne in mind that when returning square meters to the landlord, the money spent on overhaul is not returned.

Salon location:

• city ​​center;
• well-maintained sleeping area;
• shopping and entertainment center.

The cost of the repair includes the interior decoration of the premises and the purchase of the missing equipment. According to technical standards, the area of ​​​​a full-fledged nail salon is at least 40 square meters. m.

Square meters are divided into zones:

• 2 equipped places for manicure;
• pedicure room;
• the waiting area;
• administrative desk;
• bathroom.

The interior of the cabin is best designed in accordance with fashion trends. The design depends on the target audience. The classic style is suitable for respectable ladies, modern - for young people.

When drawing up the interior, the following aspects are taken into account:

• functionality;
• safety;
• convenience.

For flooring in treatment rooms, parquet or laminate is chosen, for walls - glass, wood, stone. Traditionally, the walls are decorated with photographs with nail design ideas.

• main - 70%;
• furniture - 25%;
• accent decorations - 5%.

Equipment and inventory

The equipment is purchased only from certified sellers. Given the dynamics of prices, the cost of the necessary goods will change.

Ready-made calculation of equipment and inventory for a nail salon.

Photo gallery

UV lamp 36W ASN Tunnel 2500 RUB Machine Strong 210/120 12000 rub Bath for pedicure SD-6605 15000 rub Paraffin bath SD-56 4000 RUB

Staff

The manager builds competent communications in personnel management in order to achieve an increase in the efficiency of his work and minimize personnel losses.

In the first days of work, when the client base has not yet been formed, it is enough to hire 4 people: 2 nail service masters and 2 administrators. With a shift schedule, the employment of each employee will be about 40 hours a week.

Responsibilities of a Manicurist and Pedicurist:

1. Keeping the workplace clean.
2. Sterilization of instruments.
3. Checking the serviceability of working tools, the presence of "consumables": paper towels, foil, gloves.
4. Manicure and pedicure care.
5. Knowledge of cutting edge nail services.
6. Friendly attitude towards clients. Informing them about all the nuances of the procedures.

The salary of the master depends on the number of services rendered. The interest rate, depending on the professionalism and the number of regular customers, varies from 30 to 50%.

Administrator job description:

1. Salon opening. Ensuring cleanliness and order.
2. Attentive attitude towards clients.
3. Incoming and outgoing calls, registration for procedures.
4. Consulting on services, promotions.
5. Maintaining communities in social networks.
6. Maintaining a customer base.
7. Cashier work.
8. Fulfillment of orders of the head.

The revenue of the administrator is 20-25 thousand rubles, depending on the results of the work.

Financial plan

The advantage of this business is that you can make money on a manicure without particularly large investments. The financial profitability of the business depends on the size of capital investments and production costs, their structure and implementation schedule. Profit is calculated as the difference between sales revenue and investment costs.

How much does it cost to open a nail salon

Cost calculation template.

Recurring costs

Monthly costs are the sum of fixed and variable costs.

Income

Calculated based on the cost of services and the average number of procedures provided to clients.

The calculations show average figures, they may vary depending on the region, as well as on the number of labor forces and orders.

Calendar plan

Planning of the most important types of work.

Risks and payback

Internal risks include:

• insufficient level of professionalism of employees;
• withdrawal of clients by a dismissed master;
• termination of the contract with the landlord.

They reduce the degree of risks by creating favorable conditions within the work team, organizing advanced training courses for craftsmen. Also, the lease agreement prescribes special conditions regarding the early termination of its validity.

External risks are as follows:

• changes in legislation;
• economic crisis;
• growth of competition.

Avoid business losses by improving the quality of services, an extensive base of loyal customers. The effectiveness of a commercial project largely depends on a quality marketing campaign.

The average payback period for a nail salon is 4 months.

Many people who aspire to do business face difficulties in choosing the area in which they want to work. Often the most profitable format is work in the service sector. So, various institutions that provide the opportunity to take care of themselves are becoming increasingly popular. At the same time, their visitors prefer to save their time, and therefore the most popular format is express salons.

One of the common services is a manicure. It is interesting that recently not only girls, but also men take care of their hands. Accordingly, the circle of potential customers is expanding.

Market and competitor analysis

The high popularity of hand and nail care services has led to high competition in this line of business. Among the institutions that provide manicure services, the following stand out:

• Beauty salons that benefit from the opportunity to receive comprehensive facial and body care. Their main disadvantage is high prices.
• Hairdressing salons that additionally provide simple services - manicure, pedicure, solarium, etc. The main advantage is low cost, the main disadvantages are not very high quality work and non-observance of sterility conditions (often).
• Express format salons are establishments that are distinguished by the ability to provide several services at the same time (for example, styling in combination with makeup and manicure). The main advantage is a short service time, and among the minuses one can single out a high price and a high probability of saving on customers (which will lead to relatively low loyalty).
• Various manicure studios - due to their large number, one poor-quality service can seriously affect the reputation and lead to the loss of customers. The main advantage is the focus on a limited number of services (and narrow specialization is an important condition for quality).

In addition, among potential competitors, one can single out craftsmen who provide services at home (either in their apartment or on site with clients).

In order to overcome such a highly competitive environment, one should rely on several principles for opening such a business:

• Focus on high quality services.
• Work only with official suppliers of professional cosmetics.
• Organization of promotions for regular customers.
• Providing a wide range of nail services, subject to fast execution.
• Maintaining the cleanliness of workplaces.
• Stylish design of the room (in fact, it is a kind of "face" of the studio).
• Location in crowded places, etc.

You can watch an interesting interview with the owner of such a business in the following video:

Business Location Options

There are many places where you can start doing this kind of activity:

• No additional permissions are required for the premises, hence the first option is to arrange a manicure at home. To do this, you need to purchase tools and start working: accordingly, investments and payback periods will be relatively small. However, the level of trust in such masters is often not high enough: it is necessary to have extensive experience as a nail service specialist and a loyal customer base.
• The second popular accommodation option is salon in a shopping center in an express format. Often, a separate room is not allocated for it: craftsmen work right in the aisles. This requires a small area, and the number of potential customers is very high. However, a limited number of jobs can be placed here. In addition, many visitors to nail salons prefer the comfort and convenience of the procedure, which this accommodation option does not provide.
• Finally, you can open a full studio in a shopping center, business center or residential building on the ground floor. The cost of rent, key customers (respectively, prices for services), etc. will differ. For the successful organization of such a business, an area of ​​​​30-60 square meters will be required.

organizational plan

You will need:

1. Register a company and prepare all the necessary documents - 3-4 weeks.
2. Find a suitable room - about 1 month.
3. Make repairs - 3-4 weeks.
4. Purchase equipment - 1-2 weeks.
5. Find and hire specialists - from 2 to 6 weeks.
6. Purchase small consumables (varnishes, creams, napkins, etc.) - this step will have to be performed constantly, so you need to immediately discuss who will do this.

Financial plan

In order to rent a separate room, you will need from 45 to 90 thousand rubles per month (depending on the region, the size of the room, its location, etc.). It is important to keep in mind that it is often necessary to pay rent for several months in advance.

In addition, a novice entrepreneur in this area expects the following expenses:

• The cost of paperwork (or, as well as the preparation of documents for SES) is about 5-10 thousand rubles. You don't need to get any permissions.
• The cost of repair and decoration of the premises - from 100 to 200 thousand rubles.
• Purchase of the necessary equipment - about 300-400 thousand rubles for a small salon (in the case of organizing several jobs).
• Staff salaries - most often calculated as a certain percentage of the cost of the service provided (about 50-60%). The salary of the administrator is 25-30 thousand rubles.
• The cost of promotion is about 5-10 thousand per month.

Thus, the opening of a small studio will take about 500-700 thousand rubles. Accordingly, the project will be able to pay off somewhere after 9-12 months after opening.

Marketing plan

It is important to understand that acquaintances can become the first customers. At the same time, be sure to take pictures of successful work and fill the site and groups in social networks with them. This will allow the word of mouth effect to work: the number of customers in the first months will grow exponentially.

In addition, various promotions for clients. This is necessary so that they go from one-time to permanent. So, at the first visit, you can give a club card, which will begin to give discounts after a certain number of manicure trips - on the one hand, this will attract visitors, and on the other hand, it will allow you not to reduce revenue in the first few months of work (until the payback is reached).

It is interesting to give everything related to the salon, certain corporate style. For example, the design of business cards may overlap with the interior design, and the masters may dress according to a certain dress code, provided that they wear an apron or a badge with the studio logo.

You should take care of the clients who will have to wait for their service (among them there will be both those who came earlier, and those who will receive the service a little later than planned).

The administrator can offer them a cup of coffee or tea - this will reduce the negative effect that occurs when they have to wait.

Finally, a fairly effective method of promotion is distribution of leaflets(Interestingly, this area is one of the few where this really works). Leave leaflets first of all in business and shopping centers, and not in residential buildings.

In the case of organizing a business at home, you should rely only on satisfied customers and examples of work posted on the Internet. Therefore, special emphasis should be placed on meeting all the needs of visitors.

Risk Analysis

Any type of business is associated with certain risks. Among the common ones are:

• Risks associated with the slow growth of the client base. The main way to overcome it is to provide quality services in combination with advertising. In addition, the diversification of services will also help to attract more visitors.
• Turning off hot water for the summer (it is necessary to organize the work of the masters). Can be overcome with the purchase of a boiler.
• Risks associated with high competition. They must be taken into account at the stage of organization and reduced through the competent choice of location, as well as the price range.

At the same time, this business is protected from seasonal demand, and also has a low probability of declining interest in this type of service, since a very small number of people can get a perfect manicure or provide proper care for their hands in a short period of time.

Thus, opening a nail salon in any of the formats is a promising and profitable idea. An equally important advantage lies in the relative simplicity of organization and a short payback period. Accordingly, the main disadvantage is a large number of competitors: it can be overcome by providing unique quality services at affordable prices for the target audience.

In this material:

For women, hand care is one of the most important beauty procedures, which means that if you correctly draw up a business plan for a manicure parlor, then you can make good money in this field.

Despite the fact that women can take care of their hands on their own, manicure services are very popular, because. most prefer to trust a qualified master. In addition, the professional salon offers a range of procedures, after which the skin of the hands and nails will look perfect. The nail business can generate large monthly incomes if properly organized and hired by professional craftsmen.

Where to start creating a business?

To create a successful business, first of all, you need to sketch out a business plan for a nail salon and only after that deal with organizational matters. It is important to think over every detail - from the interior of the room to the design of the hand baths. It would not be superfluous to consult a competent person who will help with the calculations in order to find out how much money is needed to start a business and how long it will take to pay off.

The next step is to register an individual entrepreneur, which will give you the right to open your own business. This procedure does not take much time and does not require large investments. It is important to note that if you register as an individual entrepreneur to start a manicure business, then the amount of taxes will be much less, unlike an LLC. The list of required documents and the procedure for their submission can be found in the tax service. In this case, the help of a lawyer is not needed, but in order to conclude a lease agreement for premises and supplies of consumables, it is recommended to hire a qualified specialist who will tell you how best to draw up the papers.

When developing a business plan for a manicure parlor, you should take care of financing the project in advance.

It is quite expensive, because. it is required not only to rent a room, but also to purchase furniture, equipment, supplies and more. It’s good if you have your own savings or someone can lend the necessary amount of money, because otherwise you will need to find investors or contact the bank to get a loan.

Organization of the salon

After the business plan of the nail studio has been drawn up and all the necessary documents have been drawn up, you need to start looking for premises, order furniture and equipment, find suppliers of consumables and hire staff.

1. Room. A nail salon should be opened in a busy part of the city, where there is a daily flow of people. In this case, he will always be in sight and will be able to attract a huge number of customers. It is not necessary to look for a separate building - a room in a shopping center or on the ground floor of a residential building will do. The dimensions of the salon will depend on the number of jobs, so if you plan to install 4 tables for manicure, then the area of ​​\u200b\u200bthe working area should be 25-30 m 2. But do not forget about the need for a reception, a bathroom and a utility room, which will require an additional 20-25 m 2.
2. Equipment. A professional nail salon should have modern and functional equipment so that the masters can provide services quickly and efficiently. In addition, you can not save money by buying cheap lamps or sterilizers, because. this will reduce customer confidence. To offer a wide range of services, it is necessary to purchase a variety of equipment, which includes a paraffin furnace, an ultraviolet lamp, a quartz sterilizer, and framing machines. In addition, you will need many other little things: tool kits, baths, gloves, etc.
3. Furniture. Ordinary tables and chairs are not suitable for a manicure parlor - you should buy specialized furniture that will be convenient for masters and clients. Do not skimp on chairs for workers, because they will have to spend all day in a sitting position. Additionally, you need to purchase a sofa for waiting at the reception, hangers for outerwear, a reception desk, a coffee table and a locker for storing materials.
4. Staff. In order for the nail business to be successful, professional craftsmen with extensive experience should be hired, but in order to attract them, you need to provide a decent salary. It can consist of a rate and a percentage of the output, or only a percentage. For example, the rate is 8-10 thousand rubles. and about 20% of the work done, or only 40-50%. As for the administrator, he is usually set a salary of 17-18 thousand rubles. and 2-3% of the salon's revenue.

Suppliers and salon advertising

While the salon is preparing to open, you need to look for suppliers of consumables. It is unprofitable to purchase varnishes, brushes, tips, decor and other materials for manicure in a regular store.

It is necessary to make purchases at wholesale bases or directly from the manufacturer, because. in this case, the cost of materials will be significantly lower, which means that prices in the cabin can be made more affordable. Another advantage of cooperation with large suppliers is that they take care of the transportation of goods and deliver it to the right address.

When opening a salon, it will be useful to conduct an advertising campaign that will allow you to make yourself known to the whole city and attract customers. This can be done in several ways:

• place an advertisement in newspapers;
• put up flyers around the city;
• order brochures with discount coupons;
• take action on social media.

To maintain the interest of customers, it is recommended to periodically hold promotions or provide discounts once a week for all or some services. You can also make discount cards for regular customers and draw various prizes among them, for example, discounts, free services, cosmetics.

Business profitability calculations

To create a business plan for a nail salon and find out its profitability, you need to make calculations of expenses and potential income. To start a business, it will take approximately 250-300 thousand rubles to fully furnish the office; also monthly expenses for paying taxes, salaries, materials and renting premises will be about 250,000 rubles. If you hire 4 masters, then the monthly income can be up to 500,000 rubles, so in just a few months the salon will begin to make a profit.

In the near future, it will be possible to expand the business and thereby increase your income.

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	Investments: From 4,500,000 rubles. "Fingers" is a unique format of beauty salons, which first appeared in New York, where guests come with friends to be able to communicate, while manicure and pedicure masters provide them with professional services. The company "Fingers" was founded in 2007, currently there are 36 salons and a school-studio in the network. Network geography: Moscow, Moscow Region, Yekaterinburg,…

That's just a manicure, forgive our French, there is one drawback: a limited shelf life. This makes the girls pick up the phone again, call their favorite manicurist and run to her headlong.

That is why we, as enterprising people, immediately come to mind a logical question: how to open a nail salon and how much will it cost? We answer: 500 thousand - 1 million rubles may well be enough to open a small manicure parlor. If everything goes well and you are lucky with your staff, these costs will pay off in about a year.

In general, there are a lot of companies in the field, including network ones. There are also proposals for franchises: for example, the franchise of Lena Lenina's manicure studio is widely known. By opening a manicure studio under the wing of a well-known company, you can start under a well-known brand and save yourself the headache associated with the need to select equipment. On the other hand, by opening your own manicure and pedicure salon, you can save a lot of money, do everything your own way, and then sell yourself beautifully without being bound by job descriptions.

Before we start

And before we start, we need to decide which nail salon we are actually opening. There are only two main options: a manicure and pedicure room in your own premises in the “near home” format or an island nail-bar in a shopping center, on the route of the main traffic of shopaholics.

Separately, it is worth talking about such a thing as a manicure at home. This option is more suitable for professional manicurers (or manicurers, you never know), if they read our site at all. Having a certain base of your regular customers, you can host them at your place or go to their house: this is the most convenient option for busy and wealthy ladies.

It is also worth thinking about additional services. Claw extensions are good. And for girls who have already carried out a lot of experiments on themselves, have done something wrong, and now they are afraid to go to the doctor, you can offer nail treatment, all sorts of masks, baths and SPA.

The main risks: strong competition, the need to properly tinker with the staff, the financial crisis in the middle class.

“Step-by-step instructions on how to open a nail salon”

Location

Where do you think your nail salon should open? If you carefully read the previous paragraph, you already know the answer to this question. We recommend paying attention to relatively non-standard options - the first floors of business and office complexes, shopping centers, in general, the traditional walk-through habitats of our target audience. The main thing is not to poke your head in the basements: it’s better not to joke with sanitary standards.

As for the area of ​​​​your manicure and pedicure room, then you need to dance based on the number of masters: for each workplace there should be approximately 8-10 square meters. m and several outlets. There are no special requirements for the repair of the premises, but sometimes you should think about sending your girls to the houses of clients.

Equipment

Opening a manicure and pedicure salon is, of course, easier than a beauty salon, however, if you are new to the field, you will have to learn a lot of new words. Manicure tables, cutters, lamps for nail extensions, hand baths, as well as numerous stands for varnishes, manicure carts, barks, creams, oils, powders, nail files, napkins - this is not a complete list of what we need in treatment rooms. In general, this, of course, is the topic of a separate article - and if your plans do not include an analysis of brands, terms and sizes of nail files, you can contact specialists. Most importantly, for all this, do not forget about the computer, TV and sofas at the reception.

Personnel

Personnel is our everything, especially when it comes to manicure. It is best to take relatively well-known masters with an established client base: it is known that many clients are ready to follow their favorite manicurist to the salons of the entire area and turn on the word of mouth mode. True, this requires connections, and the manicurists themselves do not feel any special desire to get a job in an unknown salon, so there is only one way out: do not save on salaries and a percentage of the cost of the procedures, that is, make an offer that they cannot refuse.

Documents and licenses

No matter what anyone thinks and says, a manicure is a household service. Therefore, whether you open an express manicure or a full-fledged manicure-pedicure room, you do not need to obtain a special license: just register, say, an individual entrepreneur, issue a package of SES documentation and, if you are lucky enough to grab your premises, deal with the housing office and firefighters .

Marketing

The best promotion for a nail salon that has opened from scratch is a good place with a big sign and good specialists with a decent reputation. Having caught two birds with one stone, you can exhale calmly: word of mouth will make itself felt. You have already heard about the great loyalty of clients, so add to this the fact that they are ready to quickly spread fame about you and gladly answer the question “oh, what a cool manicure, but where do you go?” Thus, one old client will not only keep returning herself, but will also bring 10 new ones.

However, no one bothers you to add fuel to the fire: here you have discount cards for a regular client, a “second manicure as a gift”, and leaflets in office centers with business cards in glamorous cafes. You can negotiate with various clothing stores so that, when buying a certain amount, they give a certificate for a free visit to your salon. In general, if you did everything well, then you will quickly become famous in the circle and there will be no end to customers even without unnecessary advertising.

Summary

Opening a beauty and pedicure salon is much easier than a beauty salon. At the same time, to start, you can meet the amount of up to a million or open a franchise business and not worry about branding and equipment selection. To design a salon, it is better to choose an individual entrepreneur, thereby simplifying bookkeeping and mitigating the tax burden. But the success of your business will largely depend on the location and specialists that work for you - if you can attract good craftsmen, then there will be no end to customers, even without unnecessary advertising.