What is needed for a photo studio. How to open a photo studio from scratch - cost, equipment, ideas

With the development of digital technology, the market for photo services is expanding. Thematic photo shoots in nature and in the studio, family and individual, are becoming popular. Today, any creative person can open a photo studio and turn photography from a hobby into a business - it is enough to follow the developed plan.

Choice of business concept

For a photographer, a studio is a way to combine hobby and work, the ability to shoot regardless of weather conditions, to vary the surroundings for interior photo shoots. If you have achieved recognition as a photo artist, opening a photography studio will be a prospect for development.

When planning a business, take one of the existing concepts as a basis:

Interior photo studio. For productive work, you need to rent or purchase a room and decor items. In the absence of a stable request from clients for interior photography, the studio pays off only by leasing it to novice photographers and providing related services (stylist, hairdresser, make-up artist, and others).
Home photo studio. The possibilities of a photo lab created on the basis of an apartment are limited to portrait photography.
Photo salon. A small room with a minimum of equipment for making photographs for documents.
Children's photography room. The concept is designed for loving parents who want to capture their babies in professional pictures.

Photo gallery: types of studios

Create a list of services in accordance with the requests:

individuals (family and individual photo shoots, shooting events);
commercial companies (photos for printing on souvenirs, shooting goods for advertising catalogs, corporate events).

Additional sources of income:

cooperation with glossy magazines, shooting branded products;
photo shoots with novice models for portfolio;
artistic processing and retouching of the best shots;
services of a hairdresser and makeup artist;
instant photo;
release of souvenir products;
master classes and lectures on image processing;
hourly studio rental during downtime.

Souvenir products with a photo - an additional way to earn

At the beginning of your creative journey, form a set of additional services in accordance with the budget. Choose ideas that do not require huge costs and specific equipment.

Benefits and Risks

The cost of photo studio services varies from 3,000 to 10,000 rubles per hour, and additional costs are minimal. The profitability of a business is high if possible risks are prevented:

increased competition;
seasonality of demand (probable downtime);
low liquidity (impossibility to sell the studio in case of collapse).

In a competitive environment, do not overcharge for services. Look for an individual approach to customers - develop a discount system for regular customers, come up with bonus student programs. To minimize risks, provide professional services, collect and offer portfolios to clients. During downtime, host contests for free photo shoots and distribute gift certificates. Hire a team of qualified employees who can work in your absence, ensuring the stability of the company.

Step-by-step instructions for opening a photo studio from scratch

To open a photo studio from scratch, a novice entrepreneur needs to go through five stages:

Business registration.
Room selection.
Purchase of equipment.
Studio decor.
Personnel selection.

Business Registration Documents

You can register the activities of a photo studio in the form of a limited liability company (LLC) or an individual enterprise (IP). The advantages of an LLC are the possibility of expanding, creating a network of branches and attracting financing from external sources. The positive aspects of IP are a simplified registration process, no need to keep accounting records, the ability to spend the proceeds at your discretion.

Documents for registration of IP:

notarized application form No. Р21001;
certified copy of the passport (all pages);
receipt of payment of the state fee in the amount of 800 rubles.

By default, when registering an individual entrepreneur, a general taxation system (OSNO) is established. If you have chosen another type (simplified system or single tax on imputed income), file an application to change the tax system (notification form 26.2-1).

Documents for registration of LLC:

application form No. P11001 certified by a notary;
articles of association;
the minutes of the meeting or the sole decision of the founder on the establishment of the company;
certified copies of the identity cards of the founders;
receipt of payment of state duty 4000 rubles;
if necessary, an application for a change in the taxation system (notification 26.2-1).

The minimum authorized capital of a limited liability company is 10,000 rubles.

When registering a company, select the types of planned economic activity in accordance with the OKVED classifier. Possible options for a photo studio:

photography activities (74.81);
printing activities not included in other groups (22.22);
other publishing activities (22.15).

After sending the documents to the registration authority, proceed to the choice of premises.

Studio location and space requirements

The success of a photo studio depends on its location. When choosing a room for a future studio, analyze the factors:

remoteness from competing companies;
convenience of accommodation for clients, remoteness from public transport stops, availability of parking spaces;
the possibility of installing outdoor advertising structures near the building.

The minimum height of the room for the installation of lighting equipment and the podium is 3 m, the optimal one is 3.7 m. The width of the pavilion for shooting is from 5 m, it is necessary to place a paper background. The length is calculated as the width multiplied by two.

The gray background reflects the light evenly and softly without interfering with shooting

In addition to the stylized pavilion, the studio should have:

screen;
dressing room;
shower cabin;
foyer with reception desk;
technical room equipped for printing photos and providing related services.

If funds are available, additionally equip a relaxation room with a tea table and a vending machine with drinks.

Photo shoot equipment

Having chosen a room, proceed to the technical equipment of the studio. Install four or five light sources and attach softboxes to them. Additionally, purchase:

reflective umbrellas;
classic hard light reflectors;
racks for light sources;
portrait dish;
herons and holders;
flashmeter for measuring exposure;
nozzles in the form of curtains and honeycombs;
paper backgrounds with mount;
flash synchronizers;
interior items, props;
mirror and steamer in the dressing room;
computer and photo retouching software.

Photo gallery: equipment and props

If necessary, buy a SLR camera and a set of lenses. When choosing a camera, contact manufacturers specializing in the manufacture of photographic equipment - Canon and Nikon. Do not read advice on the forums - be guided by the technical parameters of the device and your own needs. List of important features of a professional camera:

matrix size;
matrix resolution - from 13 MP;
ISO matrix sensitivity - from 10 to 25,000;
the ability to manually change settings;
dimensions and weight.

Studio decoration

When designing a studio, consider the general requirements for the premises for filming. Paint the walls and ceiling in neutral gray, and lay hard-wearing matte linoleum of the same shade on the floor. If the studio has a window, install a curtain rod over it and hang blackout curtains.

Equip the pavilion with ventilation and air conditioning systems, consider the location of outlets that is convenient for moving equipment. There are three options for the design of the studio:

a simple gray room without decorations;
hall with colored backgrounds;
themed room.

Using the last design option, do not forget to change the scenery depending on the time of year. In winter, set up a Christmas tree, lay a fluffy carpet on the floor and scatter artificial snow. In summer, decorate the room with flowers or style according to the beach theme.

Studio decoration for the new year

In light pastel colors, design an area for shooting children and couples in love - it will be popular with studio tenants and clients, increasing the profitability of the business.

Recruitment

The photographer is the main "weapon" of the photo studio. If you have realized as a photo artist and plan to work independently, do not hire employees at first. Having successfully worked for two or three months and received the first income, invite an administrator to maintain a client base and a cleaner.

If you are opening a photo studio as a business, not doing photography, pay attention to the selection of a photographer. At first, it will be he who will form the image of the studio.

Having formed a client base and promoted the studio, hire specialists on a contractual basis to provide additional services:

make-up artist for applying makeup;
hairdresser to work on hairstyles;
stylist to create an image;
seller for the sale of related products.

The make-up artist forms the image of the model

A photographer, make-up artist and stylist can not only provide services directly, but also conduct master classes for beginners in shaping the image of a model, correct lighting or image processing.

Promotion and advertising of photo studio services

To attract customers, advertise the studio's services on available resources. Create a website or social media group and upload a portfolio of your best work. Think about how much your services will cost, place the price list in the public domain.

Sign contracts for the maintenance of large corporations - they will invite you to shoot their own events. Other advertising opportunities:

discount system;
Gift certificates;
promotions and sweepstakes;
installation of banners near the studio;
advertising on television and radio.

To form and maintain the image of the studio, participate in creative exhibitions of professionals.

Financial plan - expenses and projected income

When opening a photo studio, plan for one-time and monthly expenses and try to predict income. Approximate calculations are summarized in tables.

Table: calculation of initial investment

Table: monthly expenses

The average cost of a photographer's services is 1,000 rubles per hour. The average daily employment is 3–4 hours. The rest of the time the studio is rented out at a price of 900 rubles per hour on weekdays and 1200 rubles per hour on weekends. The average daily employment is 3 hours.

Table: projected monthly income

Is it profitable to open a photo studio: reviews of entrepreneurs

At first, you will work at a loss to yourself. But if you manage to develop the project and develop a customer base, ensuring the full loading of the premises, the photo studio will begin to make a profit. This is confirmed by the feedback from entrepreneurs from business forums.

A successful photo studio should have a “chip”. It should not be just a room where you can take pictures, but a stylized salon with a thoughtful interior design and interesting photo zones. Creating a creative space requires financial costs.

Alexandrof

I have been following photography business trends since 2011. There are more than 40 studios of various types in St. Petersburg, and 1-2 of them close or change direction every year. A studio is a good option for the established photographer who wants to save income during the winter months. If it is possible to attract 20-30 customers per month and rent out the premises, the studio will pay for itself.

http://www.biznet.ru/topic188946.html

In the work of a photo studio, a range of services can lead to success: photo for documents + on-site shooting + photo processing + sale of souvenirs. In other cases, it will be difficult to earn bread and butter.

http://www.penta-club.ru/forum/topic/87654-want-to-open-a-photo-studio-in-small-siberian/

Video: how to open your own photo studio

The business plan contains approximate figures that you can adjust depending on the region, your own needs and the request of the target audience. Before you open a photography studio, calculate your own business plan based on the proposed one and act in accordance with it.

It may seem that a photo studio or photo salon is a business idea only for professional photographers. In fact, any enterprising person can open it. It is very profitable to rent a room ready for photography. This business is characterized by a quick payback and relatively small investments. We will talk in detail about how to open a photo studio in this article.

Opening a photo studio from scratch
Deciding on the format of the photo studio
Choosing a room for a photo studio
What equipment do you need to open a photo studio?
How much money do you need to open your own photography studio
Step-by-step plan for opening a photo studio
How much money do you need to open a photography studio
How to choose equipment for a photo studio

Opening a photo studio from scratch

First of all, you need to figure out how such an institution differs from a photo salon. There really is a difference. In the photo studio you can take creative, artistic pictures, change images, scenery. Ideas here are born in a creative stop. In addition, the photographer not only shoots people and objects, he can also make their computer processing. In the photo salon, the choice of services is much more modest. There, clients are rarely offered outdoor photo shoots, album or book design, although any creative person can do it with their own hands. The photo studio, on the other hand, offers customers a full range of services, a creative approach and always high quality.

The art of photography is developing rapidly today. First of all, this is due to the emergence of new technology, and, therefore, new opportunities.. The equipment is always selected only professional. In addition to technology, the studio should have several options for interiors. Ideas for its arrangement should be fresh and exclusive. Creative people can make it with their own hands. There may be several options for decorations. Usually they are made for generally accepted holidays. Often people cannot pay for the full rent of the premises. In order to attract customers, promotions and mass thematic photo shoots are held. For example, you can invite several couples to take pictures on Valentine's Day, arrange a costume shoot for Ivan Kupala, and so on.

Here are some types of services to offer to clients:

In addition, you can arrange master classes in teaching photography to beginners. Usually any photographer can rent a professional studio. If the equipment in it is at the proper level, then there will always be those who wish. For pictures on documents, a small room is usually allocated indoors.

Deciding on the format of the photo studio

Now a little about what ideas can be for a photo studio. One of the most common themes is love. The scenery for wedding photo shoots or love stories can be very different: from Chicago in the 30s of the last century, to cute angels and clouds. Most accessories can be made by hand. If there is no time for this or the ability, then hand-made masters will always offer not only original things for decorating the room, but also accessories for the shooting itself: three-dimensional letters, pictures, and so on.

Another business format is a children's photo studio. You need to create the right environment. For example, equipment for a children's photo studio can be built with your own hands. These are various swings, slides, decorations with “cartoon characters”. Here you can offer parents to rent several costumes.

Some photographers set up a do-it-yourself workspace in their home to cut costs. If the area is limited, then the maximum that can be done is portrait photographs and photographs for documents. Another option on how to make a photo studio at home is to always work on the road, and at home in the office only refine your masterpieces.

Financial component

- Equipment:
- General expenses:

Helpful Hints

How much can you earn

Conclusion

- - Similar business ideas:

Opening a photo salon is a fairly simple and inexpensive business that even a beginner can handle. Every day, hundreds of people need the services of photo salons. Every person from time to time takes a photo for documents. Such photographs are needed when applying for a job, when entering any educational institution, when issuing an internal and foreign passport, passes, badges, medical certificates, identity cards, student cards and other things.

And this means that there will always be enough work in the photo salon. But, of course, like every business, there are some nuances. For example, seasonality. The main influx of customers, as a rule, in the summer and autumn months. The main contingent at this time are applicants and vacationers. But the decline in demand usually occurs by the New Year. It is then that income is provided by additional services that must be offered to customers.

How to open a photo studio

In principle, you will need a little to get started: a room, a camera, a table, a chair, a printer.

room

Finding a suitable space should be given special attention. Of course, ideally, it should be located where hundreds of potential customers pass every day, for example, a shopping center, a transport interchange in the center of a city or district, a business center next to a passport office, a travel agency, and educational institutions.

Naturally, the rent in such places is not the lowest, but a photo salon will require a maximum of 12 square meters, so you should not be afraid of a high rental rate - it will be covered by a good demand for photo services in such places.

After the conclusion of the lease agreement, the premises must be put in order, repaired and prepared for work. This means that you should install a hanger for visitors' clothes, a couple of easy chairs, an administrator's desk where a computer, printer and other office equipment will be located. A mandatory attribute of such an institution should be a mirror. In addition, you can keep a “duty” jacket and tie for clients. This will help out in cases where the client urgently needs to take a photo for documents, but he is not ready for this.

It should also be noted that without certain knowledge in this business it will not be easy. You need to get acquainted with programs for editing photos and documents, master Adobe Photoshop (F otoshop). The Russian Internet is teeming with information on these issues, there are forums and other informative portals. You can take courses or attend trainings. For training, it will take no more than 3-5 days, since in-depth skills are not required. One has only to take a few photos and do a series of manipulations with them that are necessary for work.

Financial component

Let's calculate how much money is needed to open your own photo salon, given that the area of the premises is 12 square meters, and the cost of rent is 3000 meters per square meter per month.

Equipment:

Necessary equipment	Quantity	Price (approximate)
Digital camera	1	20 000 rubles
Powerful computer	1	30 000 rubles
Photo printer (inkjet, color with CISS)	1	10 000 rubles
Tripod	1	1 500 rubles
Lighting equipment (REKAM LIGHT KIT) of 3 fixtures	1	8 000 rubles
Xerox	1	7 000 rubles
laminator	1	7 000 rubles
Total:	7	83 500 rubles

General expenses:

Registration of a photo salon as a business.

So, you finally decided to open a photo studio? Then you need to draw up a business plan for a photo studio and start registering your own business.

Buy or rent suitable space for a photo studio.
Pass the state registration with the tax authority as an individual entrepreneur (you can also register an LLC, but at first it will be easier and more profitable for an individual entrepreneur).
Choose a taxation system (it's easier to use UTII or patent).
Decide on the OKVED codes: 74.81 - activities in the field of photography, 74.8 - the provision of various types of services. And if you plan to sell accessories or photocopy as additional services, then it would also be right to choose 52.4 - other retail trade in specialized stores and 22.22 - printing activities not included in other groups.
Then you should register with the Pension Fund and other organizations.
Make repairs and bring the room in line with fire regulations.
Get strict reporting forms or a cash register.

When opening a photo salon, you need to take care of the advertising component. This business does not require bulky banners with a mass listing of services. A compact “Photo” sign is needed here, as a rule, a potential client, having seen this name, is already aware that here you can not only take a photo, but also print documents and purchase many useful little things.

The second thing to note is that your business can be located in an existing, for example, grocery store, where a regular clientele visiting the outlet will quickly fill up.

Do not forget about such pleasant things as promotions and loyalty programs. Give discounts and thereby increase

those profit by reaching a larger audience.

Additional services and sale of related products. We increase profit

To increase profits, you can fill your atelier with related products such as:

photocopying;

recording photos to external sources of information;

scanning;

photo printing from electronic media on photo paper;

printout of publications, articles, dissertations, term papers and other things;

sale of various accessories and photographic equipment (accumulators, batteries, albums, frames, key chains, stationery, magnets, dishes, etc.).

How much can you earn

For beginners, the amount will be slightly different, on average, a photo studio takes about 400 pictures per month for 150 rubles each, and that comes out to 60 thousand rubles. Additional equipment brings 40 thousand rubles to the cash desk, if there are related products, then they are sold for another 20 thousand rubles, and that turns out to be 120 thousand rubles, we subtract expenses (rent of premises, taxes, utilities, wages) and get a monthly profit of 50 -60 thousand rubles. The data are calculated assuming the presence of a population in the city of 500 - 700 thousand people.

Conclusion

In a crisis, people save on entertainment, refuse to visit cafes and restaurants. However, even in these difficult times, the photo business remains afloat. Every day, residents and guests of the Russian Federation need photographs for documents. Services such as printing, scanning and copying papers also remain in demand. A standard list of services will allow the owner of a photo studio to earn good money. Why not use such an interesting opportunity and not count yourself among the circle of wizards who stop the moment.

A photo studio is a great idea for a business. On the one hand, such a business does not require special financial costs at the start, and the business owner himself can work in the salon. On the other hand, a photo studio can become a starting point for creativity, and eventually turn into a well-known photo studio. How to open a photo studio and what you need to know about the specifics of ID photos?

A little about the photo for documents

Everyone will agree that everyone takes ID photos from time to time. Such photographs are needed when applying for a job, when entering any educational institution, when issuing an internal and foreign passport, passes, badges, medical certificates, identity cards, student cards and other things. And this means that there will always be work in the photo salon. But, of course, there are some specifics here too: for example, the main influx of customers, as a rule, is in the summer and autumn months. The main contingent at this time are applicants and vacationers. But the decline in demand usually occurs by the New Year. It is then that income is provided by additional services that must be offered to customers.

Do I need to be a professional photographer to work in such a salon? Technically, anyone can take a photo for documents (even those who do not know the basics of photography). You just need to invite a specialist to correctly set the light and prepare the equipment. This can be done once a month, and the rest of the time you can use the equipment according to the set parameters. But if business development is in the plans, then it is easier to complete courses for beginner photographers and learn the technical basics, as well as the rules for working in special image processing programs.

Normative base

Many are interested in the question: how can a beginner open a photo studio? I must say that it doesn’t really matter here whether you are a beginner or not, since anyone can cope with simple photographic equipment. But if you plan to provide document photography services to citizens, you will have to study the legal requirements on this issue.

The thing is that for a passport photo, for example, there are certain requirements that must be observed. You can get acquainted with them by studying the order of the Federal Migration Service of December 7, 2009 N 339 with changes from 2011 and the orders of the Ministry of Internal Affairs No. 785, the Ministry of Foreign Affairs N14133, the FSB N461 of 06.10.2006.

Business registration

So, you finally decided to open a photo studio? Then you need to draw up a business plan for a photo salon and start registering your own business.

Buy or rent suitable space for a photo studio.
Pass the state registration with the tax authority (you can also, but at first the IP will be easier and more profitable).
Choose a tax system (simple or patent).
Decide on the OKVED codes: 74.81 - activities in the field of photography, 74.8 - the provision of various types of services. And if you plan to sell accessories or photocopy as additional services, then it would also be right to choose 52.4 - other retail trade in specialized stores and 22.22 - printing activities not included in other groups.
Then you should register with the Pension Fund and other organizations.
Make repairs and bring the room in line with fire regulations.
Get strict reporting forms or a cash register.

Choosing a room: looking for a "bread" place

Particular attention should be paid to finding a suitable location. Of course, ideally, it should be located where hundreds of potential customers pass every day, for example, a shopping center, a transport interchange in the center of a city or district, a business center next to a passport office, a travel agency, and educational institutions. Naturally, the rent in such places is not the lowest, but a photo studio will need a maximum of 12 square meters, so you should not be afraid of a high rental rate - it will be covered by a good demand for photo services in such places.

Repair and furniture

Required professional hardware and software

The photo salon will also require consumables: glossy and matte photo paper (for document photos, its density should be 170 grams per square meter, and for reproductions it is better to take A4 and A5 formats with a density of 230 grams per square meter), ink for a printer, consumables for a laminator , replacement cartridges for copier.

The issue of software deserves a separate discussion. To work, you will need a couple of programs that will help you quickly and efficiently process photos and take pictures of the desired format: for example, a program for photos for documents from AMS Software with formats for all types of documents and Adobe Photoshop, which is useful for processing the finished image and eliminating existing defects (of course , it is safer to purchase licensed programs).

Additional services: increase the chances of a decent income

As for additional services, they are simply obligatory for a photo salon. This is necessary in order to increase the efficiency of the business and not be completely without income at a time when the number of people who want to take photos for documents will decrease. What additional services can you provide? It all depends on what equipment and skills you have. If you are a novice photographer and are still uncertain about working in graphic editors, then you can provide simple, but very popular services:

photocopying;
recording photos to external sources of information;
scanning;
photo printing from electronic media on photo paper;
printout of publications, articles, dissertations, term papers and other things;
sale of various accessories and photographic equipment (accumulators, batteries, albums, frames, etc.).

Well, if you have been working for a long time and have certain professional skills, then you can do photo retouching, creating retro photos, printing photo paintings, restoring old pictures, making booklets, business cards, inserts, wall posters, collages, photos on mugs, key chains, T-shirts.

Advertising

Of course, the location of the salon is of great importance, but advertising is a must for business. In addition to a bright signboard, you should make announcements and posters that can be pasted on the nearest streets, and business cards that are best placed in the mailboxes of residential buildings. You can also leave information about the salon in nearby institutions that will refer their clients to you.

Staff

Starting a business, it makes no sense to attract additional labor to work, since photography and photocopying itself will not require much time and one person, the business owner, can easily cope with the organization of the workflow. But as soon as the business starts to gain momentum and there will be more customers, it makes sense to hire an intelligent employee, since it will be difficult for the owner himself to cope immediately with the performance of work duties, and with the provision of additional services, and with reporting and documentation.

If you decide to hire a photographer, then it is better to choose someone with skills in special programs, versed in photo design. Then you will not only free yourself from unnecessary work in the salon, but will also be able to significantly expand the list of your additional services.

Initial investment

Let's calculate how much money is needed to open your own photo salon, given that the area of the premises is 12 square meters, and the cost of rent is 3000 meters per square meter per month.

If we talk about the payback period of a business, then this is an average of six months or a year. It all depends on the cost of rent and client flow. But with the constant expansion of the range of services and the high quality of work, you can quickly return all initial investments and earn good money.

Do you like photography and dream of making money from your hobby? Do you want to know how to open a photography studio and what is the profitability of this business? Let's analyze the key issues related to the creation of your own photo studio and calculate the expected profit.

How to register

Everything is traditional here - you can register an individual business or an LLC. Individual entrepreneurs are much easier to work with and tax, while LLC opens up additional opportunities for cooperation with large clients and advertising studios.

The most important thing in a photography studio is the equipment.

Photo studios do not need licenses or any separate documents, so you can get registered in just a few days. You will also have to obtain permission to open at the fire inspection - it is issued for the existing premises.

Types of photo studios

There are several options for photo studios. We list the key ones:

Photo salon. This is a highly specialized institution that deals with urgent photographs for passports, driver's licenses, etc. The salon also provides photo printing services.
Photo studio. Here they offer photo salon services, plus they organize thematic shootings for everyone. Typically, a photo studio has several specially designed rooms and various "exit" decorations.
Photo studio. This is a professional institution, ready to fulfill any wishes of its customers. Here you can hold a full-fledged photo session, hire a photographer for a wedding or other event, order a subject photo shoot.

A classic salon practically does not require investments and a professional team - anyone can take photos and print them. It is more difficult to organize a photo studio or photo studio, but these establishments bring more profit.

What services does the photo studio provide?

If you want to know how to open your own photo studio from scratch, then first check out the list of services provided by such establishments:

Wedding service (photo and video).
Off-site photo shoots (including thematic ones).
Studio photography.
Object shooting.
Making photographs for documents.
Conducting advertising photography.
Children's photography.
Family photography.

A good photo studio needs professional photographers

Additionally, the studio can provide the following services:

Creation of a special hairstyle and makeup.
Arrangement of premises for shooting.
Creating a thematic image.
Organization of outfit rental.
Post-processing and printing of photographs.
Creation of “photo pictures” (inserting photos into frames).
Restoration of old photos.

The studio is good precisely because it can provide related services, which, with the right approach, bring up to 50% of the total profit.

Read also: How to start a children's party business

How to choose a room

Where is the best place to organize a photo studio? Our step-by-step instructions will give you the answer to this question. It is best in the central areas of the city or on the main street. The minimum area of the room is 65m2, the ceiling height is at least 3 meters. A big plus is the parking nearby. In the room itself, you will need to organize a dressing room, a dressing room and a wardrobe for storing costumes. The average rental price of such premises is about 40-45 thousand rubles per month. If you plan to carry out thematic photography in the scenery and with make-up, then you should equip the studio with a full-fledged bathroom and shower for visitors.

How to furnish a room

Try to design your photo studio discreetly and monotonously, avoiding unnecessary variegation and bad taste. All attention should be drawn to the model, not the walls or decoration. Most professional photo studios simply paint the walls white/beige to get maximum contrast and post-processing. But it is more correct to use color combinations. You should have a white (light), black, green, gray and pink background for various photo shoots. Fabric, paper, plastic, silk screen printing can be used as a material. Red brick is well suited to create an industrial style, so do not rush to make repairs and cover the walls with plaster.

No need to decorate the photo studio with colorful colors and patterns - everything should be strictly

Necessary equipment

For a professional photo studio, you need professional equipment, because you plan to take not only photos for documents, but also to conduct subject / thematic shooting. Most of the money you will spend on the purchase of equipment. You will need to purchase:

2-3 professional cameras.
A set of lenses.
Softboxes.
Tripods.
A set of backgrounds, decorations, costumes.
Curtains and reflectors.
Sources of light.
Reflective umbrellas.
Flashes with wireless triggers.
Nozzles, diffusers, filters, etc.

Note: buy cameras and lenses from the same company so that they are interchangeable. So you will save in the future on equipment, changing only the “carcasses”, and not the optics.

Additionally, you will need to purchase furniture - a couple of sofas, armchairs, chairs, tables. In the dressing room you will need a large mirror, a manicure set, a table, a hanger, an iron.

Be sure to bring the internet into the studio, get a few computers and appropriate photo editing software.

Team

Who to hire in your studio? It all depends on the size of your business and your preferences. There are photo studios in which the owner takes care of everything - he shoots, deals with taxes, looks for clients and processes photos. But this approach is only possible if you have few customers.

The photo studio should be large enough

The second option is to involve third-party photographers. This is usually done if the studio receives a lot of orders for events, but does not cope with them itself.