How to open a restaurant from scratch and how much money is needed for this? Step by step instructions

Despite the vast territory, our country lags far behind the states of Eastern and Western Europe in terms of the number of catering outlets. For example, in Poland the number of such institutions is almost twice as much, and in Spain - almost six times. According to experts, even despite the unstable economic situation, the Russian catering market has a high rate of development and is one of the most promising for business. So, the average payback in this segment is considered to be 1-3 years, which is an excellent indicator.

In this regard, many of our fellow citizens are thinking about opening their own catering establishments. In the article we will try to answer questions about how to open your own restaurant, cafe or bar, where to start and what steps you need to go through to achieve this goal.

I want to open a restaurant: where to start?

It is worth deciding what type of institution (at least approximately) you are going to open:

• By format. A bar, a canteen, fast food, a family cafe, a fashionable restaurant, an institution "for your own" - the choice is wide. As practice shows, novice businessmen most often “succeed” in classic city cafes, without the difficulties and features inherent in all target establishments.
• By price level. This criterion is often, but not always dependent on the previous one. Usually, one of the significant restrictions here is the budget of a novice restaurateur: the higher the level of the institution, the greater the cost of opening it. Experts do not recommend business newcomers to start with expensive restaurants - the public is very demanding, investments and risks are too high. The best solution would be to open a democratic casual establishment.
• By type of cuisine. Usually, both the interior and the desired location of the institution depend on the type of cuisine. Japanese, Russian, Italian, Georgian or maybe exotic Peruvian? Here, experts recommend not complicating your task and choosing the one that you understand: for beginners, the concepts of Russian or uncomplicated European cuisine are good.
• By the maximum number of guests. The cost of arranging an institution is directly proportional to the number of seats. No matter how great the temptation to open a large restaurant at once, it is better to limit yourself to a room for 30-80 guests.

The public catering market of Russia, despite the crises, continues its development. Thus, in 2014 its volume increased by 8.3%, and the turnover reached 1.2 trillion rubles. Despite a slight decline in 2015, experts talk about the inevitable further growth of indicators and the achievement by 2017 of a turnover of 2 trillion rubles.

So, at the moment, almost all experienced restaurateurs recommend that beginners open establishments in the format of a “democratic” cafe or restaurant that serves local, European or mixed cuisine and alcohol. The hall should be designed for the average number of visitors.

It should be remembered that circumstances can make the most unexpected adjustments to plans: after calculations, the estimated costs will exceed the possibilities, the rented premises will not fit the original concept, but will be perfect in everything else. Therefore, it is optimal to think over several concepts that suit the style of the institution and the type of cuisine and be ready to make some changes to the planned menu and pricing policy.

How much does it cost to open a restaurant?

The answer to the question about the cost of opening a restaurant from scratch will directly depend on its features, identified in the previous section.

The total amount is made up of several items:

• rent/purchase/construction of premises. If we consider an institution with 50 seats, then renting a room (presumably 150–200 m2) will cost from 200,000 rubles per month. In this case, you will have to immediately pay at least two months plus a deposit, that is, from 600,000 thousand rubles. In the central regions of megacities and in large shopping centers, the amount can increase by 3-10 times. Construction or purchase of premises, of course, will cost significantly more, but do not forget that these will not be fixed costs;
• paperwork- from 300,000 rubles, depending on the specifics of the institution, during the construction of a building for a restaurant - several times higher;
• design and engineering on average, they will cost about 2,000 rubles per m?, that is, from 300,000 rubles for our premises;
• repair- the costs will depend on the complexity of the design and the initial state of the premises. On average, about 3,000 rubles per m?, which means - from 450,000 rubles for the calculated area;
• furniture- the required minimum of chairs, tables, sofas, as well as a waiter's station and a bar counter will cost from 300,000 rubles;
• kitchen equipment and utensils- in order to supply the institution with the necessary number of high-quality professional tools, equipment and utensils for storing, preparing and serving dishes, as well as for washing the above, you will need an amount of 1,500,000 rubles;
• crockery and serving items, designed to serve 50 guests, will cost from 350,000 rubles;
• primary purchase of food and alcohol usually costs from 200,000 rubles;
• staff uniform- an optional, but desirable element, part of the corporate identity. When buying a minimum set of clothes for waiters and cooks, you should count on the amount of 50,000 rubles.

In total, the total amount of all payments will be about 4,000,000 rubles. If we add to this the cost of special software, installing terminals for waiters (R-Keeper), printing menus, creating a company website, conducting advertising campaigns, we can count on an amount of 4,500,000 or more.

In addition to one-time expenses, the restaurateur will face fixed costs:

• rent (if the premises are rented);
• wage;
• communal payments;
• telephony, Internet;
• buying groceries, alcohol;
• advertising costs.

What documents are needed to open a restaurant?

The organization of a public catering enterprise is one of the most difficult types of business in terms of collecting documents. The list of papers required for the legal operation of a restaurant includes more than a hundred items, and in different regions the list of required permits may differ. Therefore, most entrepreneurs, in order to save time and money, prefer to contact companies that draw up the necessary documentation on a turnkey basis.

The first step when opening any type of establishment is to register a legal entity. The most popular and convenient form for restaurants is considered to be the “LLC” form. Availability of complete package of constituent documents And lease agreements(or certificate of ownership of the premises) is mandatory at all stages of further approval.

Also, to open an institution you will need:

• the conclusion of the SES on the compliance of the institution with sanitary standards;
• conclusion of the Ministry of Emergency Situations on compliance with fire safety standards;
• the presence of a registered cash register;
• contracts for disinfestation, deratization and garbage disposal;
• agreement on security, on the connection of a security alarm(to obtain a license to sell alcohol).

And this is just the basic package of necessary documents. The owner of the establishment should be aware of the many nuances, without which the activity of the establishment may be illegal.

Development of a business plan: stage 1

As you know, when opening a new business, including a restaurant, it is necessary to draw up a business plan from scratch. This is a kind of "scheme" for creating a future enterprise with the calculation of planned costs and income, analysis of profitability and other indicators.

Usually there are two types of business planning: for external and internal use.

The first is required by those who are going to attract borrowed funds to their enterprise - a loan or investment. In this case, the best choice would be to turn to special organizations: it is quite difficult for a non-professional to convince investors or banking organizations of the return on investment. Those who are still going to create a document on their own should take into account that it is better to do this after having already received data on the premises, the number of staff and the size of the salary fund, traffic, and also having finally approved the concept of the institution.

Another thing is an internal business plan, which is necessary for any entrepreneur to understand the prospects for creating a business. The document usually contains the following chapters:

• name and general description of the project: planned concept, area of ​​the premises, number of staff, type of kitchen and pricing policy;
• approximate range of products;
• preliminary cost estimate for opening;
• estimated monthly expenses (rent including utilities and communications, salary fund, purchase costs);
• calculation of time costs for each stage before the opening of the institution;
• planned financial indicators;
• calculation of return on investment.

It makes sense to draw up an initial business plan at the very early stage of opening a restaurant - by analyzing the market as a whole, competitors of a similar format, as well as statistical data. Then the indicators will need to be adjusted in accordance with the realities.

Selection and repair of premises: stage 2

Finding a place for a future restaurant often becomes a headache. Experts recommend approaching this issue with the utmost care, often citing a quote from Italian restaurateur and chef Marciano Palli: “First place - place, second place - place, third place - place, fourth place - place, fifth place - kitchen".

The general rule of profitability is this: the lower the average bill of a cafe, the higher its attendance should be. If the most expensive establishments in the world can afford to be located far from civilization, good gastronomic restaurants can be found in the courtyards of the central districts of the city, then middle-class cafes should choose busy streets, and fast food should look for places in large shopping centers and train stations.

However, not only traffic is important, but also the correspondence of the potential audience to the level of the institution. This applies to both pricing policy and cuisine features. So, for example, it is appropriate to place a vegetarian cafe near a large yoga center, and a budget restaurant of Pan-Asian cuisine near the market. Because of all these subtleties, experienced entrepreneurs start creating the concept of a restaurant after renting a room: there are not so many suitable sites in any city, and an institution of any format can be successful, if there is demand.

After the lease, the question of repair inevitably arises and often redevelopment. Here it is better to trust experienced designers and planners - this will help to avoid many mistakes common to beginners. It is not worth reminding that the style of a restaurant should correspond to its concept, and it is extremely rare to create an ideal interior without the help of a specialist.

Purchase of equipment, furniture and utensils: stage 3

As a rule, all equipment for the kitchen area is selected in agreement with the chef: it is he who orders the tools and equipment necessary for work, taking into account the proposed menu. Furniture and serving utensils are chosen according to the general concept of style. The number of dishes usually corresponds to the maximum number of seats, multiplied by 2 or even 3 - that is, for 50 guests there should be 100-150 plates, cutlery and glasses of each type.

It is better to buy inventory in specialized stores that supply equipment for restaurants: firstly, here all tools and utensils can be purchased at wholesale prices, secondly, such organizations provide installation and warranty repair services for equipment, and thirdly, in case of loss or damage to serving items, you can easily buy similar ones.

When arranging furniture, it is better to turn to professionals - designers or suppliers - they will offer a competent and beautiful solution.

Computerization: stage 4

It is difficult to imagine a modern restaurant without production and accounting programs, personnel control. You can develop your own software, but there are a sufficient number of ready-made packages on the market.

The most popular of them are: R-Keeper, 1C: Catering, POS Sector. They fully coordinate the work in the establishment: the waiter sends the order through the terminal to the kitchen, the chef sees the list of dishes to be cooked on a special monitor, after the calculation all the ingredients are written off from the warehouse according to the calculation card, income and expenses are recorded for accounting. And this is only a small part of the possible functions of such software: in addition, many programs are able to take orders directly from customers' smartphones, collect and store the history of purchases of discount card holders, use special controllers to record the number of drinks poured in a bar ... In a word, the cost of programs for a restaurant fully justify themselves, and a novice businessman simply cannot do without special software.

Recruitment: stage 5

Of course, to hire the right people, it is better to contact specialized agencies, but with a limited budget, you can handle it yourself. When recruiting dishwashers and cleaners, an interview is usually enough, but when hiring buyers, waiters and administrators, it is worth studying their work experience and recommendations, but it is advisable to personally verify the skills of a chef, cooks and bartenders. Chef , as a rule, is selected at the stage of approval of the final concept of the institution. An essential part of success will depend on this worker. Not only culinary talents are important, but also an understanding of the target audience, the key idea of ​​the restaurant. Candidates for the position cooks most often selected personally by the chef.

How many employees are needed for the normal functioning of the institution? The answer will depend on the size and format of the establishment. Since we are focusing on a small restaurant of a democratic level, an approximate list of personnel will be as follows:

• Chef;
• cook (for 50 guests per shift, 2–5 cooks will be enough);
• bartender / barista (for small restaurants, one per shift is enough;
• dishwasher;
• purchaser;
• administrator/hostess;
• waiters - as a rule, one waiter can serve up to 10–15 guests (accordingly, there should be 3–5 such employees in the shift of our establishment);
• cleaning woman;
• accountant (you can limit yourself to "coming").

A common mistake novice entrepreneurs make is trying to embody their own ideal picture of the enterprise in the business: in the case of a restaurant, service, interior and cuisine. You should not be guided by your own tastes - after all, not only you and your friends will visit the cafe and restaurant.

Menu planning and supplier selection: stage 6

The stage of menu development coincides in time with the stage of the final approval of the concept. Usually one of the main participants in this process is the chef: he creates a list of planned dishes, and the owner or manager evaluates them in terms of attractiveness, taste and cost of ingredients.

The selection of suppliers is carried out by the head of the restaurant or the purchasing manager: they analyze the market of goods, choosing in each segment of the company, the best in terms of "price-quality-reliability". Almost no institution is limited to one supplier, usually there are 7–10 of them: firstly, the conditions for each group of products should be considered separately, and secondly, it is better to provide some kind of “backup” source, especially for rare ingredients.

Advertising: Stage 7

To convey information about their institution to customers, entrepreneurs usually use a set of measures:

• ordering a sign that reflects the type and concept of the establishment;
• placement of billboards and signs;
• creation and promotion of the site;
• registration on various specialized portals (“Afisha”, etc.) and opening accounts in social networks;
• advertising in the press;
• distribution of leaflets, brochures, etc.

The launch of an advertising campaign takes place shortly before the opening of the restaurant or immediately after. A set of events is selected depending on the intended target audience: for casual establishments, distribution of leaflets and PR on the Internet is well suited, for restaurants of an expensive format - placement of information in specialized publications.

Opening a restaurant is an extremely difficult task. It is especially difficult for beginners: they have to take into account a lot of nuances and make many mistakes before they begin to understand the "kitchen" of the kitchen. Therefore, many novice restaurateurs seek help from specialists - companies that are ready to help in creating a successful establishment.

• List of required
• Paperwork

In any, even a small town, there are always cafes where you can have a relatively inexpensive and good lunch. But not everywhere open children's cafes. It is believed that children visit cafes much less often than adults. But if you properly organize a business, then you can make good money at a children's cafe. Consider how to open a children's cafe and why this business is worthy of your attention.

Children's cafe business summary

The last cafe, where you can go with your children or have a good time with the whole family, is very much in demand. Families come to relax together in the cafe, which has a place for adults and children, an interesting menu and exciting games. The children's cafe is just a godsend for moms who stay at home with babies, families with small children, and for those who want to organize a birthday or an exciting holiday for their children.

But for the organizers, the opening of a children's cafe involves serious preparatory work. If you want to open a children's cafe from scratch, in addition to starting capital, you will need:

• analyze demand and draw up a business plan,
• choose a place and arrange a rental
• draw up documents for a children's cafe
• think over the interior and make repairs
• purchase equipment, furniture and toys
• hire staff and buy toys
• think over the menu
• run an advertising campaign

It seems complicated, but any global task is easily solved if it is broken down into several small tasks. It is quite possible to open a children's cafe in 3 months.

Interior and design of a children's cafe

For a children's cafe, a special design is needed. The main thing here is bright colors, fabulous atmosphere and a "magic" menu. The main task is to attract children so that, having visited your institution once, they want to come again and again. Therefore, for a long and successful work in this business, it is necessary not only to provide services in the field of catering, but also to organize holidays. In general, a children's cafe requires imagination from the owners: this is a business idea for creative people.

An excellent example of this kind of institution is the Anderson cafe in Kazan. Everything here is done for the convenience and comfort of preschool and school children: columns in the form of toy houses, unusual serving of dishes, beautiful children's furniture, even very comfortable toilets. And, of course, exciting mazes and toys. There is even an inscription for adults: "Children left unattended will be eaten or sold into slavery."

On earth there are many very interesting cafes for children with beautiful design and interior. One of the most amazing children's cafes in the world is "Alice in Wonderland" in Japan, where all the scenery of the Disney cartoon is reproduced: huge tomes, a checkerboard floor, unusual doors. In Taiwan there is an establishment for girls "Barbie Cafe". The entire interior of the establishment is designed in pink.- from curtains to clothes of waiters.

A good children's cafe is always creativity + love for children. If you just want to make money, stop at a regular cafe or other catering outlet.

How to open a children's cafe - step by step instructions

Before opening a children's cafe, you need to carefully consider a business plan, and how, in fact, do you want to attract visitors to your establishment? To get a good income, an interesting menu must be combined with a good entertainment program. We will analyze step by step how to open a children's cafe.

Step 1. Analyze demand. Go to all the children's cafes in the area and see how the work is organized: what kind of design, entertainment, menu, prices are there. Assess the strengths and weaknesses of these institutions. Analyze the number and composition of visitors. Who comes there - couples with small children or schoolchildren? What hours or days are cafes full? How often do they organize holidays?

Step 2 Find a room. It is desirable to choose a room for a cafe on the first floor of a residential building. The second option is a shopping and entertainment center. It is desirable that the area was at least 100 square meters. meters, as it will be necessary to place a hall with tables, a game room, utility rooms. If possible, open

• small cinema,
• pets' corner,
• point of sale of children's clothing;
• point for renting cosplay costumes.

Step 3 Repair and selection of equipment. Let's take a closer look below. At the same time, you can start registering an enterprise.

Step 4 Find staff, think over animation and distinctive “chips” of your cafe. Not bad if there are clowns in the cafe, and the waiters are dressed in costumes of fairy-tale characters. You can also organize additional events on the road.

Step 5 Make a cafe schedule that suits all visitors. The cafe is open from 10 am to 10 pm. For small children with parents - up to 18 hours, and the rest of the time - for high school students, who can also offer their chips, for example, interesting events.

Step 6 Make a menu. Firstly, it should be different from an adult, secondly, portions should be made smaller, and thirdly, come up with an interesting serving and names of dishes. Certain dishes can be served in the form of figures: snowmen, animals, etc. It will be much more interesting for a child to eat a rice snowman instead of rice porridge, or a white mouse instead of dumplings. As for the names, tonys should also be original: “funny hamburger”, “shaggy sausage”, “sun on a plate”.

Step 7 Advertising campaign. A new children's cafe definitely needs good advertising. It is best to give it to social networks and also make your website. You can also advertise on sites that are somehow related to children: children's entertainment, children's clothing, etc. Be sure to make a good colorful sign, if possible - place ads in kindergartens and schools.

List of required

Equipment for a children's cafe is a special article, since certain requirements are imposed on it. You will need:

For the hall:

• tables (low);
• chairs (various sizes);
• showcase.

For kitchen:

• plates;
• cabinets of a certain height,
• fridge,
• Dishwasher;
• tables;
• hood;
• special tools and utensils.

For the play area:

• labyrinth;
• Stuffed Toys.

As for the premises where the children will be, they should be as comfortable as possible for them. It is not advisable to use fragile dishes, slippery materials. The main criteria are functionality and safety. Furniture is better to choose wooden, without sharp corners, and have special chairs for kids.

Paperwork

To open up businessWithno problem, you need to register it right away. For a children's cafe, two forms of business registration are acceptable: individual entrepreneur or LLC. Registration can be done both in the tax office itself, and to draw up documents online. Now there are no problems.

The easiest way is to set up a sole proprietorship. To do this, you must pay a state duty of 800 rubles, fill out a special form, prepare a photocopy of your passport. Forming an LLC will cost more, and in addition, statutory documents will be needed. IP is an easier way, but it must be borne in mind that in case of failure, an individual entrepreneur will pay with his property, and LLC - only with the property of the organization.

When registering a business, it will be necessary to indicate the OKVED code. OKVED code 55.30 is suitable for you, which includes the work of restaurants and cafes, and it is also advisable to indicate OKVED code 92.72 - for organizing entertainment and recreation.

When choosing a taxation system, it is most convenient to focus on the simplified taxation system, which involves not too complicated reporting and payment of taxes, in which you have to pay 6% of net profit or 15% of earnings.

The downside is that children's institutions are checked more often than others. Therefore, you should always have:

• lease contract;
• permits from SES, State fire supervision and local administration;
• certificates for products and toys;
• health records for staff.

Licenses and special permits are not needed to open a children's cafe.

Financial plan for a children's cafe

Before you seriously think about opening a children's cafe, you should calculate the costs and expected income.

How much does it cost to open a children's cafe

Cafes are not cheap. Let's calculate how much it costs to open a children's cafe. first you need to be ready to shell out a round sum of about 2,000,000 rubles for the business, depending on what exactly you plan to do. In small towns, the amount may be slightly less, in Moscow - even higher.

The biggest expense will be the purchase of equipment. It can take from 1,000,000 rubles or more.

Purchase of products - 75,000 rubles.

Business registration - 40,000 rubles.

In addition, the amount of start-up capital must include rent, taxes, utility bills, which will amount to another 150-250 thousand rubles.

How much can you earn at a children's cafe

As a rule, a children's cafe pays off within a period of one to three years. Let's calculate how much you can earn at a children's cafe. If we take into account that the average check will be 500 rubles, and the income from holding events is 1,000 rubles, then with an average fullness of a cafe for 10-12 tables, you can earn from 3,000,000 to 4,500,000 rubles a month.

How to open a children's cafe in a small town

In metropolitan areas and large cities in the field of children's cafes there is a certain competition. In a small town, a children's cafe may be the only one, but this does not mean that the requirements for it will be less. And it's not just about space and equipment requirements. If you want your cafe to work for a long time and bring in a good income, it should suit both adults and children. Let the establishment not have a large area, but you should not save on design, interior and dishes.

The original design of the establishment, high-quality dishes with unusual names, an exciting program - will certainly bring a large number of customers to your cafe. Moreover, for small towns, such an “advertising move” as word of mouth remains relevant. If your cafe is liked by the first visitors, they will tell their friends and acquaintances about it, and therefore, you will not have to incur extra advertising costs: the attendance of the establishment will increase due to word of mouth.

In addition, you can save on staff. You will need 2-3 waiters, a cook who can also be a confectioner, a cleaning lady who combines the duties of a cloakroom attendant. So opening a cafe in a small town is even easier and cheaper than in a big city. Another plus of a small town is better transport accessibility compared to a metropolis and the inexperience of the population. If in Moscow and other large cities it is difficult to surprise visitors with animation and a new gaming zone, it is easier to do in a small city. But keep in mind that the average price tag in your cafe should be “lifting” for people with an average income level in your city.

An alternative to a children's cafe - a cafe with a play area

An alternative to a children's cafe can be a cafe with a children's playroom or area. That is, a cafe can be for adults, but the trick is to make it a playground for children's games: install a labyrinth, a dry pool, and buy toys. A cafe with a game room will attract more customers for the following reasons:

Parents will have somewhere to leave their children, and they will be able to sit quietly at the tables;

Children will play exciting games and not interfere with adults.

The cafe with a play area is a good option for families with children who want to spend an evening together.

Opening a cafe with a children's playroom or area is not difficult, but it will require additional costs. The playing area does not have to be in a separate room. It is enough to make a play area, and for example, put a small labyrinth in it.

These are rather cafe-clubs where children can gather to spend time together, have fun and play. The program usually includes refreshments, games, animation. In these cafes, places are always booked in advance. Additional services are sold well there - for example, calling animators.

1. Children's mini-cafe

For starters, you can try your hand at opening a mini-cafe. It can be placed in a large game room: a small showcase and 2-3 tables will completely solve the problem.

1. Franchise cafe for children

If you do not know how to open a children's cafe from scratch, if difficulties arise, you can start working on a franchise. What do franchisors usually offer?

• ready project for business development;
• ongoing support;
• fast start;
• raw materials and equipment.

It is better to start working with well-known brands that have already established themselves in the market and are well known.

What franchises can be considered?

1. Franchise network "Kinderland" To start, you need 3,500,000 rubles. Monthly contributions -5% of earnings. It is possible to recoup the project within one and a half - two years.
2. Franchise network "Cinderella". Initial investment - 2,500,000 rubles, royalties -5%. Investments pay off within a year.
3. Franchise network "AnderSon". The starting capital is 2,000,000 rubles. Royalty - 10%. Payback 1.5-2 years.

It is up to you to open a cafe from scratch or franchise. Of course, if you open a cafe from scratch, the costs will be lower and there will be more freedom in choosing design and interior. If you work on a franchise, an already promoted trademark of a children's cafe will help you.

A children's cafe is a sought-after and popular business, because most parents want to see their children happy and do not spare money for this. If you are creative and love children, this business will appeal to you and, if successful, will bring not only pleasure, but also high income.

Entertainment places for children are very popular nowadays. As a rule, everything in them is thought out to the smallest detail: comfortable safe furniture, bright design, a menu with favorite children's dishes and all kinds of events that little visitors are delighted with.

Cafes for children are in great demand, so the prospect of opening such an institution attracts novice businessmen. For the business of an entrepreneur to be successful, he needs a children's cafe with calculations.

Where to begin?

First of all, you need to decide on the direction of the institution. The level of investment, as well as subsequent attendance and income, will directly depend on it. Ideas for the format of a children's cafe:

• An establishment with a playroom. Both children and parents will be able to have a good time in it. Adults can sit at the tables, talking while waiting for an order, and the kids will play in a special area. It usually contains pools with balls, trampolines, slides, labyrinths and even a small sports complex. Children are supervised by animators or teachers. You can also equip a developing corner, which has board games, designers, crayons, paints, brushes, etc.;
• Themed cafe. The design of the site in such an institution is designed in a certain style. For example, the theme of a popular cartoon, book or children's comic is taken. The visitors are entertained by animators in life-size puppets;
• Family restaurant. In such a place there may not be a game room, but the menu and the interior of the room will be adapted for families with children of different ages.

The interior of a cafe for children, decorated in a fabulous style

Whatever concept the entrepreneur chooses, he must understand that organizing a children's cafe is not an easy task. It is necessary not only to think over the equipment and furniture to the smallest detail, but also to take care of reliable suppliers who will deliver high quality food. This is especially important if the cafe's main customers are children.

How to open a children's cafe from scratch: a package of documents for starting a business

Such a project can be launched after passing the registration procedure with the Federal Tax Service. A businessman planning to open a small establishment needs to issue an IP. This is a budgetary procedure (no more than 800 rubles), which will not take much time.

It is better for future owners of large offices to register as an LLC. The total cost of paperwork will be about 14 thousand rubles, but a legal entity will have an expanded range of opportunities.

Entrepreneurs who want to open one large cafe or a chain of establishments should immediately form an LLC. This will give them a number of advantages that are not available to individual entrepreneurs.

After the businessman has registered, he needs to issue permits in the bodies exercising control over the actions of enterprises:

• Rospotrebnadzor;
• fire inspection.

In addition to these documents, the entrepreneur will need quality certificates for the gaming equipment of the halls and food. He must have contracts for hiring staff, renting premises and contracts with suppliers. The owner of the establishment must ensure that each of the employees hired by him has a health book.

All cafe staff are required to have personal medical books

Cafe for children as a business: requirements for the premises

In the place where it is planned to open a children's institution, there must be:

• water pipes;
• fire alarm;
• waste system;
• lighting;
• ventilation;
• circuit;
• security and video surveillance systems.

The floor area must be over 100 sq. m, it includes:

• dinner Zone;
• kitchen;
• children's area (if necessary);
• service premises;
• administrative office;
• bathrooms.

Good cafe attendance often depends on the availability of parking and the proximity of transport interchanges. If the establishment is difficult to reach, it is unlikely to pay off.

For this reason, entrepreneurs often place children's restaurants in shopping centers and malls. Large-scale establishments with large trampolines and electric car rides can also be opened there, and they will quickly become popular with families with children. Parents will be able to leave the kids in a specially designated place, while they themselves will calmly go shopping.

If you open a cafe in a residential building, then you need to think about the decoration of the facade. The exterior design should be bright and interesting (so that it immediately attracts the attention of the child).

When choosing a room, you need to inquire in advance whether the building is subject to demolition. This can be done in the city department of architecture. If the institution gives a positive answer, you will have to look for another home to open a business.

It is also important to take into account all the requirements of SanPiN. Failure to comply can result in hefty fines or even jail time.

The cost of renting an area directly depends on the region and population. In small towns, the price per square meter starts from 40 thousand rubles, in large ones - from 80.

A children's cafe located in a shopping center will definitely not be left without visitors

Financial plan with calculations 2019: purchase of equipment

The choice of purchased equipment and furniture depends on the format of the cafe. The minimum list would be:

• tables for visitors;
• sofas, armchairs or chairs;
• toys and decor for the hall;
• cutlery and crockery;
• refrigerators;
• kitchen tables;
• dishwashers or sinks;
• plates;
• blender / coffee maker / microwave (depending on the menu);
• grill;
• pizza oven.

Such equipment is enough for a small establishment. If an entrepreneur decides to open a children's cafe with a playroom in a small town, he needs to count on more equipment and furniture, to which toys and other children's entertainment will be added. For example, about 300 thousand rubles will be spent on decorating the hall:

• 8 tables for adults;
• 2 tables for children;
• 32 chairs for adults;
• 10 chairs for children;
• 2 sofas;
• 2 carpets;
• 1 bar counter;
• 3 floor hangers;
• children's labyrinth;
• a pool filled with balls;
• information desk;
• 4 sets of blinds;
• 4 pillows;
• Other decor and toys.

Approximately 500 thousand will be spent on equipping the kitchen:

• pizza oven;
• oven;
• electric stove;
• Dishwasher;
• blender;
• meat grinder;
• coffee machine;
• fridge;
• a set of dishes for 40 visitors;
• overalls for personnel;
• tablecloths;
• towels;
• napkins.

About 80 thousand rubles will be spent on all kinds of games and soft pouffes in the children's corner, and 90 thousand on office equipment for staff. If there are TVs in the cafe, then you need to allocate 100 thousand for them. 1 million rubles.

Recruitment: where to start?

You can place ads on job search portals, as well as run a social media campaign. These are the most reliable ways to attract potential employees in the service industry. In order for an entertainment cafe for children to start its activities, it will need:

• good chefs with relevant education;
• waiters with experience;
• animators and teachers;
• cleaners;
• administrators;
• guards;
• accountant.

Kitchen workers and hall staff in contact with children are required to have sanitary books. In general, it is worth hiring people with an active lifestyle who love children. A close-knit team focused on a common result is half the success.

Employees must be friendly

Marketing plan: what do you need to open a cafe?

In order for the institution to start functioning successfully from the first days of opening, it is necessary to think over an advertising campaign in advance. It may consist of:

• posts on social networks;
• distribution of leaflets;
• creating your own Internet portal;
• placement of banners on third-party resources;
• posting ads;
• announcements at events;
• purchase of airtime in the media.

Advertising should be chosen depending on the type of settlement. If it is a big city, then it is better to give preference to leaflets, social networks, websites and local press. In a small town, you can use both the above methods and outdoor advertising.

Income and expenses: how much does it cost to open a cafe?

If we take as a basis an institution with 30-40 tables and a game room, then it will take about 1.5-2 million rubles to invest in it. They are distributed like this:

• Repair, design and equipment - 1 million;
• Advertising - 120 thousand;
• Employee salaries - 400 thousand;
• Documents, rent and outsourcing - 200 thousand;
• Reserve fund - 100 thousand rubles.

These figures are approximate, since you can hire fewer staff, and also save on advertising. The income of the institution will be from 1 to 1.5 million per year. Thus, it will pay off in 12-18 months.

To increase the profit margin, you can introduce additional services: holding holidays, making baked goods to order, field service, etc.

Opening a children's cafe is not difficult. It is important to draw up a business plan correctly, to decide on the direction of the institution. If you follow all the standards and sincerely love your business, then it will bring not only income, but also pleasure to the owner.

Cafe is the most popular format of public catering establishments. It doesn't take a multi-million dollar to start this business. costs. With a good work of the cafe, it is easy to acquire a permanent loyal clientele. You can work in one place for decades and even pass this business on by inheritance.

But in order for the cafe to bring a constant stable income, before opening it, you need to study the key points of this business. Of course, nothing can replace your real experience, but still, it is worth knowing where to start if you decide to open your cafe from scratch.

For our users, we have written a book about opening a small cafe, where we have collected only practical recommendations, examples and calculations. This is a little more than just a step-by-step guide, so we highly recommend that you read it.

What will you learn by reading our book? Before you open your cafe, you need to answer a number of questions:

• Where will you open a cafe? Will it be a shopping center, a busy street, a residential area or a closed area such as an office center, university, enterprise?
• Are there enough potential customers out there? How to estimate the expected attendance of your cafe?
• How are your competitors doing? What niche in the catering market can you occupy?
• Where to buy equipment, furniture and utensils for your cafe?
• How to legally resolve the issue with musical accompaniment?
• What do you need to get permission to open a cafe?

Our instruction book will tell you where to start to open your own cafe. But we did not limit ourselves only to describing the procedure for opening a cafe. You will also learn how to evaluate the restaurant menu for profitability, what are the performance indicators of a working cafe, what should your chef do, and what area of ​​responsibility should you control yourself.

How much does it cost to open a cafe from scratch

To understand how much money you need to open a cafe, you need to decide on the format of your establishment. At the preliminary stage of assessing the location, activities of competitors, possible attendance, average bill, it is already possible to assume what daily income your cafe will bring. A good payback period for a cafe will be one year of full operation, and this is the starting point when calculating how much money you need to open your cafe.

All costs for opening a cafe from scratch can be divided into one-time and those that will have to be borne for the entire period of the cafe's operation. Let's collect this data in a table:

We did not indicate in the table the most important item of expenditure - for the premises, since the situation here may be different:

• Do you already have your own cafe space?
• Are you planning to buy a property?
• cafe space will be rented.

Most often, the premises for a cafe are rented. There are several reasons for this. Firstly, areas where there is good attendance are often located in shopping centers, where premises can only be rented. Secondly, renting rather than buying premises reduces the cost of opening a cafe. Thirdly, despite all the preliminary calculations, the location of the cafe may turn out to be unsuccessful.

You need to rent a space for a cafe wisely. About what you need to pay attention to when concluding a lease agreement with the owner, we told in our book. Well, if the premises are yours, congratulations, your risks when opening a cafe from scratch will be much less.

In each case, the amount of expenses when opening a cafe from scratch will be different. In our book, we calculated in detail and to the smallest detail the cost of opening a summer-type cafe for 20 people. One-time costs amounted to 500 thousand rubles, plus 330 thousand rubles were fixed costs for the first month of the cafe, taking into account the lease of the premises. Total, 830 thousand rubles.

For business starters, we advise you to consider the option of a franchise in the field of catering. Opening a franchise cafe in some cases will be cheaper, due to the fact that the franchisor is interested in promoting his brand. For example, he may offer you equipment in installments, for rent, or even for free use. Of course, he will reimburse his expenses later when he receives monthly payments from you, but at the first stage, running a franchise cafe will help you start making a profit faster.

When choosing a franchise, keep in mind that the cost and income examples in the franchisor's proposal may not be entirely accurate. The franchisor is interested in selling you a franchise, so recalculate all the figures yourself and add those costs that are not taken into account in his rosy picture.

Are you planning to start your own business? Do not forget about the current account - it will simplify doing business, paying taxes and insurance premiums. Especially now, many banks offer favorable conditions for opening and maintaining a current account. You can get acquainted with the offers on our site.

How to open a cafe from scratch: a business plan

Do I need a business plan to open a cafe? If we talk about a professionally written document with formulas, graphs and market research, then it will cost a lot. Unfortunately, even an expensive document prepared by specialists will not guarantee you the declared income figures. A business plan is just a plan; only the cost figures will be more or less accurate in it.

Nevertheless, before you open your own cafe, you must definitely calculate its revenue side. Yes, it will only be assumed, but you have to imagine what you can expect with a good organization of the cafe.

We propose to replace a professional business plan for opening a cafe with an example with calculations of expenses and revenues. You can also find such an example in our book. In this example, we calculated not only the amount of expenses, but also how many visitors should enter the cafe, what should be the average bill, and what could be the payback period of your cafe.

What documents are needed to open a cafe

What permissions are needed to open a cafe? A cafe is a public catering enterprise, and such establishments are under increased attention of supervisory authorities. Answering the question: “What does it take to open a cafe?”, we must draw your attention to the presence of certain bureaucratic barriers.

Unfortunately, the process of obtaining permits for opening a cafe can take you a lot of time. The procedure itself is not explicitly spelled out in any regulatory act, because approvals must be obtained in different services.

The package of documents for opening a cafe in 2019 will include:

• coordination with the fire inspectorate;
• sanitary and epidemiological conclusion from Rospotrebnadzor on the compliance of the cafe with the requirements;
• permission to open a cafe from the local administration;
• permission to place outdoor advertising;
• a license to sell alcohol, if you sell it;
• coordination with the police on the placement of a panic button.

The most difficult thing will be to get permission from Rospotrebnadzor to open a cafe, because. for this, it is necessary to comply with the requirements of several special documents (SNiP). During the issuance of the conclusion, Rospotrebnadzor will request contracts for disinfection, garbage disposal, laundry services, a technological project for connecting equipment to electricity, water, sewerage, and other documents. Further, a program of sanitary production control will be approved, according to the plan of which further activities will be checked. We advise you not to conclude a lease until you know the sanitary requirements for your type of cafe. It is possible that the room you have chosen may not correspond to them at all.

It is easier to open a cafe in a room where there was already a catering point, or in a shopping center in the format of a food court, where the administration of the shopping center will provide some assistance in obtaining permits.

You can answer what documents are needed to open a cafe in Russia in specialized law firms that help in obtaining various kinds of licenses, approvals, permits. It is no secret that connections, knowledge of the procedure, regional peculiarities are of great importance in this matter, therefore, if you have the opportunity to order such services, you should take advantage of this.

In any case, do not despair, you can get permits to open a cafe on your own, especially since you only need to do this once. Look how many active catering outlets are around, they all managed to overcome these bureaucratic obstacles. You can too.

The material covers the issues of choosing a concept, registration, taxation, obtaining permits and the necessary documents and necessary equipment, also contains an approximate calculation of how much it costs to open a cafe.

Catering business(cafes, restaurants, eateries, bars, etc.), provided it is properly organized, has always been and remains profitable. However, if the creation of a restaurant is a large-scale, extremely costly and complex project (and sometimes unprofitable), then opening a small cafe will require much less investment, time and effort, and is also characterized by fewer risks.

How to open a cafe, where to start

What is a cafe, how does it differ from other catering establishments? The answer to this question is given by GOST R 50762-2007.

This is an enterprise that organizes catering and recreation for visitors and provides them with a limited range of products, as well as selling specialties, soft drinks and alcoholic drinks.

Thus, the purchase of basic equipment for a small cafe will cost about 200 thousand rubles. In addition, you will need air conditioning, kitchen utensils, dishes, textiles, furniture, office equipment, the purchase costs of which will be ~ 100 thousand rubles.

Total investment in equipment ~ 300,000 rubles.

Staff

The choice of personnel is a very responsible task for opening a successful cafe. Taking into account shift work, a small establishment will need a chef, 2 cooks, 4 waiters, an administrator, a dishwasher, and a cleaner. The number of employees depends on the concept and size of the cafe, but at first, too much staff can be detrimental to the business. All staff must have medical books.

About the franchise

A cafe franchise is a variant of opening a catering business owned by well-known chain brands. Such a business has both its pros and cons. Today you can buy a franchise of companies such as Subway, Chocolate Girl, 33 Penguin, Baskin Robbins etc.

On the one hand, a franchise allows you to purchase a perfectly calculated model of a ready-made cafe; in this case, the business will be guaranteed to be successful. On the other hand, these are additional cash costs in the form of one-time contributions, regular royalties, deductions to funds, etc., as well as the lack of opportunities to make changes to the business to your liking and discretion. Therefore, before you open your franchise cafe, you should carefully evaluate all the possible consequences.

December 2015 update:

We suggest that you familiarize yourself with the terms of the Pizza Time franchise, an interesting option for opening a catering business in 2016.