How to open a mini-cafe from scratch. Own business: how to open a children's cafe from scratch A young family decided to open a children's cafe

Opening a cafe is one of the options to start your own business. With successful work, the institution will receive regular customers and bring good profits. To organize a business, they solve a number of issues: the format of a cafe, the choice of a place, the selection of personnel, the purchase of equipment and furniture.

Before determining how much money is needed to open a cafe, they work out important nuances. They start by analyzing the target audience and choosing a format. It is important to identify who will visit the institution: couples with children, office workers during lunch, students after classes at the university, etc. The choice of the concept depends on the design of the room, menu, purchase of products and equipment.

On average, the organization of a business in the field of catering requires from 1 million rubles. The amount of costs required to open a cafe is influenced by the choice and preparation of the premises. The least expensive option is to rent space. The construction and acquisition of premises in the property significantly increase the costs.

It is better for aspiring entrepreneurs to use a ready-made cafe business plan. It is enough to correct the main points in it. To reduce costs, you can open a franchise cafe. To do this, they turn to the franchisor, who offers a ready-made design project and a business plan. Such companies provide support before opening a business and in the process of work.

The first stage of opening a cafe from scratch: registering an individual entrepreneur or LLC

In the business plan for opening a cafe, the form of ownership must be indicated. Business registration documents are submitted to the tax service. Businesses are registered independently or contact a specialized company. In the second case, the procedure will be performed by qualified lawyers.

An easier option is to register an IP. In this case, the entrepreneur is liable with his personal property. The registration process includes the preparation of a package of documents for opening a cafe: copies of passports, a completed application and a receipt for payment of state duty. The individual entrepreneur has the right to use the earned funds for any purpose and not to keep strict records.

For individual entrepreneurs, there are restrictions on areas of activity. One of them is the production and sale of strong alcoholic beverages. An LLC has no such restrictions.

To register an LLC, a legal address is required. The list of documents for opening a cafe includes an application, a decision to establish, a charter, a receipt for the transfer of state duty. Be sure to contribute the authorized capital in the amount of 10 thousand rubles. The LLC maintains strict financial and tax records.

Licensing activities and choosing a system for paying taxes

If you plan to sell alcohol and tobacco products, you must obtain a license. It is issued after the registration of the business. The license is valid on the territory of Russia. The issuance period is up to 45 days. After the license is issued, the responsible body has the right to conduct scheduled and unscheduled inspections.

The procedure for obtaining a license for a catering business:

Preparation of an application and documents for opening a cafe.
Payment of state duty in the amount of 7500 rubles.
Submission of documents to the licensing authority.
Obtaining a license.

After registering a business, choose a taxation system. For individual entrepreneurs, three methods of paying taxes are available: patent, simplified tax system and UTII. When registering an LLC, you can specify the USN and UTII.

Taxation systems for cafes:

General. It is assigned automatically when registering a business, if the entrepreneur has not submitted an application for choosing another system. The most difficult mode for paying taxes and reporting.
Patent. It is used with a staff of up to 15 people and an area of \u200b\u200bno more than 50 square meters. m. The tax burden is determined based on potential income.
ENVD. It is issued with an area of \u200b\u200bthe institution up to 150 square meters. m. The amount of taxes does not depend on income.
USN. The most profitable option for business. To organize a cafe, they choose the “income minus expenses” mode.

How to open a cafe from scratch: step by step instructions

Step-by-step instructions on how to open a cafe from scratch will help you avoid the most common mistakes. First, they choose the area and premises, then they make repairs and purchase equipment. Particular attention is paid to the selection of staff and the preparation of the menu.

Determining the area for opening a cafe

The attendance of the institution and its profit depend on the choice of the area. It is best to open a cafe in places with high traffic. This includes business centers, shopping malls, airports, railway stations, parks, stadiums. However, there is a lot of competition in these places. To stand out from other similar establishments, special attention is paid to the format, design and quality of service.

In sleeping areas, you can open an economy class cafe. For rent, it is better to find non-residential premises. If it is planned to hold banquets in the institution, local residents will complain about the noise. When drawing up a business plan for a summer cafe, they analyze suitable places near water bodies, embankments, and attractions.

Selecting a specific room

The size of the required premises largely depends on the format of the institution. For a coffee business, a kitchen, an ordering counter, a few tables and chairs are enough. If you plan to open a cafe with a large number of seats, then select the appropriate premises.

Basic requirements for a premises for a catering business:

entrance from the street;
emergency exit;
connection to the water supply, sewerage, electricity, heat supply system;
the presence of ventilation;
the ability to divide the room into zones for storing food, cooking, receiving visitors, etc.

It is most advantageous to conclude a long-term lease agreement with the possibility of renewal. The document specifies a fixed cost. This option will save money at the initial stage of starting a business.

Purchase of equipment

The list of what you need to open a cafe largely depends on the format of the institution. For the coffee business, the list will turn out to be small; for establishments with business lunches, equipment for full-fledged cooking is bought.

Equipment for business is selected from the following range:

stoves, frying surfaces, ovens, electric frying pans, microwave ovens;
pots, pans, knives;
meat grinders, combines, mixers, blenders, dishwashers;
freezers, refrigerators, ice cream freezers;
coffee machines, installations for cocktails;
racks, cutting tables, racks, sinks, electronic scales;
plates, mugs, cutlery for visitors.

Repair and arrangement of the facility

The business plan for opening a cafe takes into account repair work. To create a project, establishments use ready-made solutions or hire a designer. The room is divided into zones, colors and finishing materials are chosen.

The design of the institution should correspond to its concept. To open a coffee business, choose a minimalist design. For a family establishment, they rely on comfort and a pleasant atmosphere. If you plan to open an Internet cafe, then provide free Wi-Fi.

Minimum equipment for arranging a cafe:

cash machine;
tables, chairs or armchairs;
bar counter;
televisions;
lighting and color music;
microphones and speakers;
showcase with refrigerator function.

Obtaining permits

Documents for opening a cafe are a mandatory step for registering a business. In the absence of permits, fines will have to be paid.

What documents are needed to open a cafe:

consent of the city administration;
permission from the fire service and Rospotrebnadzor;
license for tobacco products and alcohol;
approval for the installation of advertising signs;
permission from the police to use the signal button;
a lease agreement for premises;
agreements on the provision of public services and waste disposal;
sanitary books for employees;
technological cards for cooking;
registering a cash register;
Buyer's Corner Design.

An application for obtaining permits is sent to Rospotrebnadzor and the Ministry of Emergency Situations. They first contact an accredited laboratory that conducts an examination of the premises. After the issuance of permits, the control authorities have the right to regularly check the activities of the cafe.

Selection and employment of personnel

For cafe hire staff with experience in the restaurant business. The state depends on the activity of the institution.

According to the business plan for a mini-cafe, the following staff are recruited:

cook;
waiter - 2 people;
cleaner;
auxiliary worker.

An entrepreneur can combine the position of director and accountant. An alternative option is to outsource bookkeeping. For large businesses, a handyman is hired to unload a truck with groceries. If the cafe works in two shifts, then twice as many employees are hired.

The main requirement for a cook is a high qualification. The quality of food and the range of dishes depends on his skills. Waiters should be friendly, neat looking and know the menu well. The bartender must be familiar with the range of drinks and be able to prepare cocktails.

Menu planning and promotions

The menu is made up depending on the format of the cafe. If you plan to serve coffee, the business plan indicates the cost of buying a coffee machine, consumables and baking. For a summer cafe, the emphasis is on snacks, barbecue, beer, soft drinks, ice cream.

Necessarily negotiate with suppliers of products. First, 2-3 organizations are selected and ordered from them in small quantities of goods. In the future, suppliers with the best conditions are selected.

To attract customers, they offer various promotions:

every 5 cups of coffee as a gift;
discounts on business lunches on weekdays;
coupons for a certain amount of the order.

Stocks at the opening stage are especially important. This is how they attract visitors and form a customer base.

How much does it cost to open a cafe from scratch

To determine how much it costs to open a cafe from scratch, they make a table of expenses. To calculate the payback, the monthly costs of the business are determined.

Costs to consider when starting a business include spending on

A cafe business plan with calculations takes into account the costs necessary to open an establishment. The main costs are shown in the table.

The volume of investments for opening a business will be from 1 million rubles. The largest amount is required for the renovation of the premises, the purchase of equipment for the kitchen and hall. Depending on the format of the institution, additional items are added. A ready-made business plan for an Internet cafe contains the costs of connecting to the worldwide network, purchasing computers and comfortable furniture.

Regular expenses are

Monthly business expenses:

The total amount of monthly costs will be 365 thousand rubles. In the future, depreciation is included in the plan. This will avoid unexpected expenses for broken equipment and furniture, broken plates and cups.

Institution format

Popular formats of catering establishments:

Classic cafe. Offers visitors snacks, first and second courses, desserts and drinks.
Coffee house. Institutions are visited for the sake of a cozy atmosphere and the opportunity to chat with relatives and friends. The menu includes various types of coffee and tea, pastries and desserts.
Coffee to go. The main expenses in a takeaway coffee business plan are the purchase of equipment and the installation of a bar counter. Upon request, a waiting area for customers can be arranged.
Mini cafe. The establishment is visited for a quick bite to eat. The procedure for opening a mini-cafe is carried out according to the general procedure.
Bakery. The establishment specializes in the sale of pastries. Visitors are also invited to drink tea or coffee.
Internet cafe. Equipped with computers for Internet access. The menu focuses on soft drinks and snacks.
Summer cafe. Works in the warm season in the open air. For arrangement, plastic furniture, umbrellas, refrigeration equipment and a rack are selected. The summer cafe specializes in soft drinks, barbecue, ice cream, snacks, tea and coffee.
Anticafe. A new format of establishments where fees are charged for the duration of the stay. The room is equipped with upholstered furniture, board games, computers, projectors for watching movies.

Restaurant advertising

Advertising an establishment is an important step in the procedure for opening your own cafe from scratch. A marketing strategy will help attract and retain customers. First, they develop a design, come up with a name and a sign. The name should be well remembered, and the sign should attract attention.

opening announcements on radio and television;
distribution of leaflets and business cards in shopping centers and other public places;
billboards and banners.

To promote a business via the Internet, a business card site is created with prices and hours of operation. Through the site you can take pre-orders for banquets or lunches. It is convenient to advertise a cafe through groups on social networks.

Profitability and payback

The average price tag in such establishments starts from 400 rubles. For Moscow and other large cities, this value rises to 900 rubles. On average, a business pays off in a period of 6 months to several years. Business profitability 30-40%.

With good attendance per day, the institution serves 50-80 people. Banquets and corporate parties provide additional profit to the business. Monthly profit reaches 500-600 thousand rubles.

Opening a cafe is a good option for business. The success of an establishment depends on its location, advertising campaign, the ratio of price and quality of dishes. For a cafe, they are looking for a suitable place, buying equipment and products, developing a menu.

Here we will consider the question of how to open a cafe, what is needed for this, what documents, a ready-made example of a business plan for opening it.

If you decide to open a cafe, it is important from the very beginning to familiarize yourself with the defining concepts, conditions, and also weigh all your strengths and capabilities. As in any other business, a wise and competent approach is important here even when “laying the foundation”.

The main thing

First of all, you need to know the clear difference between a cafe and a restaurant and other catering places. The restaurant provides its customers with the highest level of comfort and service, as well as a wide range of all kinds of dishes, which are often very difficult to prepare and require highly professional skills from the chef. In addition, each restaurant, unlike cafes, has its own signature dishes.

Among other requirements put forward to the functioning of the restaurant is branded labeling of appliances and other paraphernalia, a unique interior, etc. All this, of course, requires much more effort in maintenance and significant investments in opening.

As for this industry, many of the above points are simplified. Basically, visitors come to the cafe to have a bite to eat, drink coffee with sweets and chat in a cozy atmosphere, so no supertasks are required here.

Business plan

We present to your attention a detailed free ready-made example of a business plan for a cafe of this catering establishment. The file contains all the approximate figures and calculations that you will need when opening.

The archive also contains visual graphs, thanks to which you can quickly assess your capabilities.

How to open a cafe from scratch?

So, let's take a look at all the information on how to open a cafe from scratch and what you need to open it.

Planning

The first step in opening a cafe is planning the time, volume and budget. If you are not sure how long your establishment can approximately last, and also cannot determine its profitability, it is difficult to talk about anything further. Therefore, at the first stage, you need to know exactly how much money you are ready to invest in your project in order to open and maintain it. In other words, you need a high-quality business plan and the appropriate experts will help you write it.

Sanitary standards

All the rules that relate to sanitary standards for public catering establishments are spelled out in SanPin 2.3.6.1079-01. Plan to open your cafe from scratch only on the basis of sanitary standards! In no case do not try to fit your finished project to them. Unfortunately, we rarely see such an approach of the owners of such establishments. Compliance with these rules is, first of all, respect and love for your customers who bring you money.

Permits and other documents

To avoid unnecessary problems, you need to know in advance what documents are needed in order to open a cafe.

Here is the main list of papers that will need to be collected and executed:

permission to place an enterprise (in this case, a cafe) in a certain room;
lease contract;
certificate of state registration;
the results of the medical examination of all personnel;
a document on the full compliance of the premises with the necessary sanitary standards (issued on the basis of the previous three documents);
permission issued by the fire safety authorities;
licenses for trading activities in a certain territory and, if required, for the sale of alcohol and tobacco products.

The above list of documents for a cafe can seriously scare those who want to start their own business, because, as you know, not much has changed in the countries of the former Soviet Union in terms of bureaucracy and corruption. Here, as they say, everyone uses their skills and connections, but the documentary component cannot be avoided anyway.

Practical points

Without delay, you need to take care in advance about what equipment you will purchase for the kitchen and main halls, as well as about the full technical equipment of your future cafe.

As for the kitchen, it is important to immediately take into account that the main part of the success of the enterprise will depend on the reliability of the equipment. If, for one reason or another, one or another production device fails, this invariably entails the suspension of the work process, the dissatisfaction of cafe customers and, in turn, a decrease in profits.

The same applies to the correct choice of the key points of the working area, connecting the kitchen staff with the attendants.

The next stage is the selection of reliable product suppliers. A balance is important here: do not save on quality (after all, the quality of the dishes served and the reputation of the cafe directly depend on this), but also do not overpay extra money that can be spent on other purposes.

And last but not least: the selection of the manager, kitchen and service personnel. It would be superfluous to note that these should be not only professionals in their field, but also honest, decent people who can be relied upon in any, even extreme, situation. You also need to be prepared to motivate and encourage your employees in a timely manner in order to avoid dissatisfaction and related problems.

We hope that this article on how to open a cafe and its business plan will help you start your own business.

With the right approach, opening a cafe from scratch is a great idea for a business. In order for the invested amount of money to bring the expected return, it is important to take into account all the nuances of the chosen area and think through the details - from choosing a place to buy or rent to obtaining the consent of the inspection services to open an institution.

The first stage of opening a cafe from scratch - registering an individual entrepreneur or LLC

Conducting commercial activities is impossible without registering yourself as an individual entrepreneur (IP) or establishing a company (for example, a limited liability company).

The process of registering an individual entrepreneur is simpler and faster than the organization of a full-fledged company.

When establishing a company in the form of an LLC, it will be necessary to spend more time on the formation of a package of documents required for registration, consisting, in particular, of:

orders for the hiring of a general director and an accountant or a formalized consent for the performance of their duties by one person;
decisions of the founders on the establishment of the company;
contracts for the lease or acquisition of premises, the address of which will be indicated as a legal one;
statute and others.

When organizing an LLC, it will be necessary to create a founding fund, its minimum size is now 10 thousand rubles.

For correct reporting, it is important to initially correctly determine the OKVED code. For a cafe, the main number will be 55.30, the accompanying numbers will be 52.63 and 52.25.

Be sure to notify Rospotrebnadzor of plans to open a point. Otherwise, the owner may face a fine.

Licensing activities and choosing a system for paying taxes

You don't need a license to open a cafe. The only exception is the issuance of a permit for the sale of alcoholic beverages and / or tobacco products. Without a license, you can only offer beer to visitors.

For taxation, individual entrepreneurs can use the simplified tax system, the patent system or UTII. Only UTII and USN are available to organizations.

There are limitations for each system:

the patent system can only be applied if the number of employees is up to 15 people and the total area of the institution is up to 50 square meters;
UTII is applied only with the permission of the authorities of the region and with a point area of \u200b\u200bno more than 150 square meters;
The simplified tax system can be used with a total profit of up to 60 million rubles for the tax period and an average number of employees up to 100 people.

To open your cafe from scratch, analysts recommend using the USN system in the form of "income minus expenses." But in order to avoid an incorrect choice, it makes sense to consult an accountant or tax specialist.

How to open a cafe from scratch - step by step instructions

In order for a business idea to be successfully implemented, you need to understand what it takes to open a cafe from scratch. It is recommended to act according to the following algorithm:

Selecting an area for location.
Search for premises to rent or buy.
Purchase of equipment.
Arrangement of the object.
Obtaining the necessary permits to open a cafe
Search and hiring of workers.
Menu planning and marketing activities.

Each of the above points needs to be considered separately.

Determining the area for opening a cafe

Without a competent choice of a place for a cafe, a business will not be effective.

You can successfully open an institution both in the city center and on its outskirts. Each option has its own advantages.

The cost of hiring or buying premises in the center is higher due to increased traffic. Buying or renting space in the periphery is cheaper, but due to the low client flow, profits can also be lower.

When choosing a region, it is necessary to take into account its specifics. For example, it is best to open a cafe in a densely populated area and with minimal presence of competitors.

Selecting a specific room

First of all, you should decide whether the area will be rented or registered in the property.

When concluding a contract in case of hiring premises, the initial cost of opening a cafe will be lower, but you will have to pay rent regularly.

Acquisition of space in the property also has a negative side - if the business idea is not successful, then it will take time to sell the premises. And if the market situation changes, then you can lose money on fluctuations in the value of the object.

The best option is to rent an area with the possibility of redemption with the effective implementation of the chosen business idea.

Regardless of which option is chosen, when searching for an object, you should focus on the following parameters:

the size of the room - it is necessary to select the area for the planned volume of business, given that it is necessary to fit the hall for visitors, a bar, a kitchen, utility rooms and storerooms;
cross-country ability - it is necessary to evaluate not only the foot traffic of potential visitors, but also car traffic;
the location of the entrance is optimal if the door is from the street, and not from the yard or the depths of the house;
visual characteristics - high ceilings, large windows, high-quality ventilation and spacious rooms will make the chosen establishment attractive to visitors.

For the effective implementation of the business, it is also desirable that the premises be located on the ground floor, and the windows face a visually attractive place. Preference should be given to objects that are located at the intersection of streets.

Purchase of equipment

To get started, you will need the following technique:

mixer;
fridge;
freezer;
oven;
baking equipment;
coffee machine.

Depending on the specifics of a particular business, additional equipment may be required. It will be available for purchase after the establishment is open. But it is better to think over and purchase all the equipment in advance.

To reduce costs when opening a business, you can rent equipment with the possibility of subsequent redemption.

Repair and arrangement of the facility

Satisfaction of visitors with visiting the institution depends on how well the repair will be carried out in terms of fire and sanitary and epidemiological safety and on the spectacular design of the premises. Otherwise, you can not only lose real and potential customers, but also be denied approval by the inspection authorities.

It is better to entrust the interior design to professional designers - an expert approach will increase the return on business.

Obtaining permits

For the full-fledged work of an open institution, it is necessary to obtain the approval of the inspection authorities:

permission from the fire inspectorate;
conclusion from the representative of Rospotrebnadzor, confirming the compliance of the point with sanitary and epidemiological standards;
consent to the opening from the Administration;
permission to place outdoor advertising;
license for tobacco and alcohol (if necessary);
coordination with the police for the installation of a signal button.

The most difficult thing is to get consent from Rospotrebnadzor. To open a point, it is necessary to establish disinfection and garbage disposal procedures in accordance with the standards, organize drainage, conclude a contract for laundry services, and so on.

Before purchasing a premises or concluding a lease, it is necessary to check the outlet for compliance with the requirements - it is possible that the costs of bringing it into compliance with the standards will be unreasonably high.

Selection and employment of personnel

2 cooks;
2 bartenders;
administrator;
2 waiters.

At first, it is possible to combine positions, for example, by assigning cleaning duties to the administrator. The determination of the number of employees is influenced by the mode of operation, its type, potential and actual workload by visitors.

Menu planning and promotions

Before finally opening an institution, it is important to think over the menu. It is necessary to include dishes that can be prepared quickly - visitors do not have to wait long. In this case, it is generally worth using ingredients that can be stored for a long time - at the beginning of doing business, there may not be the desired flow of customers.

In order to attract potential visitors, it is desirable to hold a number of promotions - make every fifth order for free, introduce discounts when contacting a recommendation, develop a bonus system. It is important that the activities carried out ensure the flow of customers, but do not reduce the final profit.

How much does it cost to open a cafe from scratch

Before the implementation of the planned project, you should understand the costs of opening it. All costs can be divided into one-time and fixed.

Costs to consider when starting a business include spending on:

purchase of equipment;
purchase of furniture and consumables (tablecloths, dishes, cutlery, etc.);
repair and design;
order and installation of signs and outdoor advertising;
purchase of premises (if it is not rented).

Regular expenses are:

purchase of products;
remuneration of employees;
payment of rent and/or utility bills;
tax and insurance contributions.

The lists are indicative. Before opening an institution of a particular profile, it is important to think over and calculate all possible costs.

To determine the cost of opening a cafe from scratch, it is imperative to compile a list of expenses for the implementation of the current business idea. The cost of the project depends on all the factors discussed above - the location and size of the point, the profile of the establishment, the amount of necessary repair and design work, and so on.

To open a medium-sized establishment designed for 20 people, you will have to spend initially from 500-900 thousand rubles, then the costs will be about 350-380 thousand rubles per month. The return from the point with 50 clients per day with an average check of 400 rubles will be 600 thousand rubles.

Summarizing

Opening a cafe is a good business idea if it is properly organized. The project does not require particularly large costs and capital investments, while its payback with effective operation is less than 1 year. During this period, a pool of regular customers will be formed, which will make it possible to turn the business into a source of passive income with minimal participation of the founder.

Forecasts and prospects

How promising is the idea of creating a cafe for children, which is quite expensive in terms of investment, but does not immediately begin to make a profit?

The market capacity can be represented by the birth rate statistics (see Fig. 1). As can be seen from the graph, the measures taken by the government to equalize the demographic situation have a positive effect, despite the economic crisis. By 2025, the birth rate is expected to approach the levels of the mid-1980s, when there was a surge. This means that in the near future all areas of business related to motherhood and childhood will be in demand by society.

So, the market of goods for children from 2009 to 2012. grew by 32 billion dollars, that is, in difficult times, parents prefer to save on their own needs, but not on children. By the way, the majority of visitors to catering establishments, according to marketing research, are also people with children (see Fig. 2)

In large settlements, family confectioneries, canteens, fast food establishments equipped with high chairs and offering a special menu for young visitors, as well as focused only on children, are becoming increasingly popular. For example, in the Nizhny Novgorod region, 83 such enterprises are actively promoting their services. Most of them are franchised: Yakitoriya and Sushimin sushi bars, New York cafes, etc.

Fast food or "proper nutrition"?

According to sociological research, in 2015 the catering market in Russia was dominated by the demand for the services of fast food restaurants (see Fig. 3).

Knowing this, many investors avoid investing in a children's cafe as a business, fearing competition with such "monsters" as McDonald's, Chocolate Girl, Rostics, Baskin Robbins and others offering a branded assortment of dishes and services.

The largest research holding Romir in 2012 identified the TOP 10 factors of attractiveness of fast food establishments popular with parents with children, and market leaders in terms of these indicators (see Table 1)

Table 1. Catering attractiveness factors in Russia*


Value for money	"Little Potato"
food quality	"Il Patio"
Polite and friendly staff	"Planet Sushi"
Price availability	"Little Potato"
Drink quality	"Il Patio", "Chocolate Girl", "Coffee House"
Assortment of dishes	"Chocolate Girl", "Il Patio", "Planet Sushi"
Service Speed	"Baby Potato" and "Baskin Robbins"
General atmosphere	"Planet Sushi"
Waiters knowledge of the menu	"Planet Sushi", "Chocolate Girl"
Comfortable interior	"Planet Sushi"

*the study was conducted in cities of 8 federal districts with a population of over 100,000 people. Sample - 1,000 people. aged 16 to 50 years.

It is noteworthy that the factor of having a menu for children was not included in the top ten most significant, although McDonald's, which leads the attendance rating, relies on young visitors and successfully deals not only with food, but also with the sale of toys in Happy Meal sets.

Success factors for fast food chains should be considered by those who are planning to open their own family cafe. However, in recent times, society is increasingly leaning towards healthy natural food:

“The principle of less is better is found in catering organizations lately - eat simply and quickly. This is a shorter menu, reduced portions, the ability to vary their size, change the menu based on personal preferences, which allows you to focus on the uniqueness of dishes.”
(Akhmadeeva O. A., Idrisova A. I. Trends in the development of the public catering market in Russia // Young scientist. - 2016. - No. 8)

Thus, you can start a business using ready-made models (by franchise), or establish your own brand on the principles of natural baby food.

Requirements for a cafe for children

Not all entrepreneurs know exactly what it takes to open a children's cafe, most of the doubts are related to the requirements of the regulatory authorities: is there any special specifics in this?

No, the lawyers say. Regardless of the age audience of the catering establishment, the requirements are clearly regulated, since in any case, your customers will be adults - parents who are responsible for children. You, in turn, are responsible to them for the quality of food and the provision of services.

Here are the regulations that you will be guided by:

Law on Consumer Protection
Government Decree No. 1036 "On approval of the rules for the provision of public catering services" (dated August 15, 1997)
Decree of the Chief State Sanitary Doctor of the Russian Federation No. 31 "On the Enactment of Sanitary Rules" (dated November 08, 2001)
Government Decree No. 584 "On the notification procedure for the commencement of certain types of business activities" (dated July 16, 2009)

Important! This list of documents reflects the requirements of Rospotrebnadzor and other authorities for a cafe that does not have an “adult” assortment, including alcoholic beverages and alcohol. This type of activity does not require licensing.

You can collect permits for opening a children's cafe yourself or entrust this to a law firm. Its content and speed of registration will depend on the choice of premises.

There are two options: rent a room adapted for catering or equip it yourself. Each has its own advantages and disadvantages (see Table 2)

Table 2. Rent ready-made premises or create it from scratch?

Premise adapted for a cafe	Room from scratch
cost savings, since the entire “infrastructure” is prepared: a kitchen, toilets, emergency exits, ventilation, etc. are equipped. saving time on coordination with regulatory authorities: you can take the documentation from the owner, go through the authorities (Rospotrebnadzor, firefighters, energy sales, water utilities, etc.) with a lease agreement and re-register it for yourself	freedom in choosing a concept: you are not limited in design and technological solutions
limitations in the choice of concept. For example, in a former restaurant (canteen) for adults, there may not be room for a games room.	expenses for repairs in accordance with the chosen concept and for the execution of permits payment for connection to utility systems, etc.

Practitioners advise: if you decide to open a business in a room that is not suitable for catering, agree in advance with the owner on a long-term lease and include the costs of repairs, refurbishment and re-registration in the rent.

family club

The most risk-free project is the franchised one, but before there is a franchise, someone has to be the first to realize the concept. Today, more and more entrepreneurs embody original ideas. For example, two successful business women figured out how to open a children's cafe with a playroom in the Ribambelle club they created (forbes.ru told readers about it).

The concept was invented by young mothers Y. Fedorishina and O. Musakhanov and implemented in 2013. A room not adapted for catering was chosen for the club, so more funds were spent on its equipment than originally planned: for example, it was necessary to lay communications under the kitchen.

For those who open such a business, the girls are advised to check all the calculations of the hired "specialists" from the very beginning, since they have repeatedly had to deal with overestimations. For example, firefighters put up an estimate of 2 million, but in the end the costs amounted to 1 million rubles.

The total cost of opening a family club with a dining room and an 800 m play area in a large shopping center costs, according to startups, about 700 thousand euros.

Ribambelle immediately introduced a number of innovations that allowed it to successfully compete with other enterprises:

fast food ban
strict requirements for the preservation of the beneficial properties of products on the menu for children
adaptation of popular dishes for a children's audience (kids want to be like adults!)
emphasis on holding holidays and culinary master classes for children and their parents
the presence of a playroom in the form of a children's town with animators
catering

In 2014, the girls reached a monthly profit of 11 million rubles, but for the first 2 years, according to their confession, they failed to return the starting investment. Today, for those who are close to the idea of Ribambelle, they offer a franchise: this allows the franchisee to avoid financial losses when starting a business.

Children's cafe at the zoo

A cafe for children can be a good addition to an existing business. In Nizhny Novgorod, this is organized on the territory of the private zoo "Limpopo". Its owner V. Gerasichkin has several "adult" projects on his account.

In an interview with the correspondent of Arsenal Entrepreneur (No. 10, 2010), when asked about the profitability of the enterprise, he answered:

“... It is really impossible to earn big money at a children's cafe, so this topic is not interesting for business sharks. But if you have a thriving business and have the opportunity to run a project without winding up large percentages, then you can create conditions for children to celebrate birthdays in a cafe and meet classmates.

A distinctive feature of catering at the zoo is seasonality: the hottest time is summer and early autumn. Hence the format - a small pastry shop or a street restaurant with a children's menu. Entertainment is nearby: these are animals that you can feed, and chat with some, and rides. At the summer peak of attendance, it is possible to earn funds that allow you to maintain business in the autumn-winter lull.

These examples show that, with the right organization, a business that is not very profitable at first glance can actually bring not only income, but also pleasure to its owner.

Why a mini cafe?
Choice of premises for a cafe
Cafe fixed costs
Step by step opening plan

According to some representatives of the restaurant business, the most successful mini-cafes are those that sell fresh pastries and cakes. That is, products that are always in demand in such establishments. Good location and low prices are also important - the main criteria for the success of a mini-cafe.

Why a mini cafe?

Today, a common method of entering the restaurant business is to open a small, so-called mini-cafe. The best option for a novice entrepreneur and you can not imagine. Firstly, the popularity of catering among the country's population is increasing every year. Secondly, the market is still ready to accept new players, despite high competition. Thirdly, to open a cafe, you don’t need rich experience and “bumps stuffed over the years” - there are plenty of franchise offers in this direction.

At the same time, you do not need to stand out with any exotic assortment. In institutions of this kind, the main emphasis is on cold appetizers - salads, sandwiches, pizza. From hot - soups, dishes from semi-finished products, desserts. Most of the prepared dishes are imported.

How much money do you need to open a mini-cafe

According to economists, even a small cafe will require investments of at least 700 thousand rubles. And this despite the fact that the premises under the cafe are rented. Mandatory costs include:

Purchase of kitchen equipment and furniture. The most expensive items are refrigeration equipment (150 thousand rubles), a ventilation system (100 thousand rubles), tables and chairs (7 thousand rubles per seat), a bar counter (70 thousand rubles). In total, this cost item will take at least 500 thousand rubles. Read the article for more details: How to choose equipment for a cafe.
Refurbishment and interior design. The size of this article directly depends on the taste and wishes of the owner. You can make a modest layout for 200-300 thousand rubles, or you can lay down several million to create the uniqueness and originality of the interior.
Installation of automation programs and anti-theft systems - about 70-90 thousand rubles.
Acquisition of an alcohol license (if required) - 60 thousand rubles.
Other expenses, including the purchase of cash equipment, special. clothes - another 40-50 thousand rubles.
Advertising and promotion of the cafe - about 30 thousand rubles.
Some of the funds are recommended to be put in reserve for the first months of possible work in the red. And in general, savings at the start does not fit. Some entrepreneurs manage to conclude a contract with the owner of the premises for "rental vacations". This is when a cafe is given the opportunity not to pay rent for several months in order to have time to “stand on its feet”.

The issue of business planning is discussed in more detail in the article: small cafe business plan.

Choice of premises for a cafe

Establishments such as a small cafe, designed more for a casual visitor, are recommended to be placed on the central streets of the city, on the first floors of houses with stained-glass windows. Important indicators here are:

The permeability of people. An important role is played by the presence of office and shopping centers, public transport stops.
The purpose of the premises - for what object it was previously involved. It is good if the premises were previously used as a restaurant or cafe. In this case, no global redevelopment will be required, since the premises will already meet the requirements for catering establishments (SES, fire safety). This, of course, will save not a small part of the businessman's money.
Electricity connection power. If the permitted power is at least 75 kW, then this is quite enough for a full cycle kitchen. If this indicator is less, then additional capacities will need to be connected, which is associated with considerable financial investments.
Lease contract. The longer the lease term, the better. Ideally, the lease agreement for the premises under the cafe should be drawn up for a period of at least 5 years. Since only the first 1-2 years the cafe will recoup the invested funds, and the rest of the time it brings the coveted income to the owner of the establishment. Contracts for a period of less than 12 months should not be considered at all, since such conditions will not allow obtaining a license to sell alcohol.
If it is planned to sell alcohol in a cafe, then such indicators as distance from residential buildings and social facilities are important. destination - not less than 25 m, as well as the area of \u200b\u200bthe premises - not less than 50 m2. Otherwise, obtaining a license will not be possible.

What taxation system to choose for a business when opening a mini-cafe

It is quite enough for a small institution to register a regular individual entrepreneurship. However, in the vast majority of cases, it is LLC (legal entity) that registers “cafes”. The reason is simple - a license for alcohol is issued only to legal entities. By the way, about the license. The cost of obtaining an alcohol license is about 60 thousand rubles, and the time to obtain it takes at least 4 months.

Since 2013, catering establishments have been given the right to choose which tax system choose: general, USN, UTII or buy a patent. What is more profitable? Today, perhaps, it is special. regime - a single tax on imputed income (UTII), when the tax is paid based on the quadrature of the premises for serving visitors. The larger the area, the higher the tax.

Control over the activities of the cafe

A big plus of a mini-cafe is that the owner of the establishment can personally control its activities. The efficiency of the enterprise, in most cases, this only increases. However, additional security against theft and loss is still needed. This requires a set of measures, which includes:

cafe automation system;
video surveillance system;
regular scheduled and unscheduled inventories;
a fair system of employee motivation;
immediate dismissal of employees who are seen stealing proceeds, even with the institution of a criminal case.

Cafe fixed costs

The main expense of the cafe is the payment of wages to employees and insurance payments. For these purposes, 200-250 thousand rubles are allocated monthly. (15 people). In second place are rent payments and a communal apartment - another 70-100 thousand rubles. monthly. Then there are taxes and other expenses - about 50 thousand rubles. The total monthly expenses of a small cafe range from 350-500 thousand rubles. Less likely to fail.

How much can you earn by opening a mini-cafe

The profitability of a cafe depends on many factors. As a rule, when drawing up a business plan, it is customary to consider the profit of a cafe based on 15,000 rubles for every 10m2 of the establishment's area.

Let's say that 40 people visit a cafe every day (this is an extremely low figure), and the average bill of the establishment is 400 rubles. Then the daily revenue will be 16 thousand rubles, and the monthly - 480 thousand rubles, which will already allow you to work in a small plus.

According to experts, the payback of the cafe is at least 1.5 years, and this is subject to a good location. A more likely period is about 3-4 years. The normal profitability of a business is considered to be 20-30%.

Finally, a few more tips. If the area under the cafe is very limited, it is better to install high showcases with a convenient window - this way you can optimally and appetizingly lay out all the products. At the same time, it is desirable that the design of the showcases allows visitors to freely pick up their favorite dishes and pay at the checkout. Thus, time for servicing visitors is saved and the work of staff is significantly relieved.

Step by step opening plan

In order to open your own mini-cafe, you need to draw up a detailed business plan. First of all, you need to decide for yourself in which area your establishment will work, whether it be national cuisine or a pizzeria, in addition, you need to know your target client and his approximate level of income. In addition, you should definitely take into account the presence of competitors and engage in constant business analysis. Marketing will also be an important part of the business, and pre-opening advertising campaigns will get you off to a good start with your business. It is imperative to acquire all the necessary equipment and find the necessary suppliers with minimal financial costs so that the profit satisfies you as an entrepreneur. Do not forget that to open a business, you need documentation that you need to acquire even before the start of your activity.

What equipment to choose for a mini-cafe

In general, this type of establishment does not require a lot of equipment, but it still plays a significant role. Depending on the theme of the institution, it is necessary to restrain a certain style. For example.

If this is a national cuisine, then the design of the room may contain some of the national paraphernalia.
The pizzeria should have something Italian in the design.

In addition to the design itself, you need equipment in the kitchen:

small household appliances (food processor);
large household appliances (gas stoves).

It is not worth saving on equipment, as it is the key to quality food for your customers who will return again and again, and maybe bring friends if you feed them deliciously, which is precisely the secret recipe for success.

Which OKVED to indicate when registering a mini cafe

For mini-cafes, you can use the usual code for the activities of restaurants and cafes: 55.30.

What documents are needed to open

To open a mini-cafe, you will need this list of documents:

confirmation of the possibility of using the premises as a cafe;
confirmation of registration with the tax office;
in the case of the sale of alcohol, a license is required;
certificate of absence of debts;
a document confirming the lease of a plot of land;
book of reviews and suggestions;
KKM card;
a document confirming that a check was carried out by the sanitary epidemiological service.

Do I need permission to open a mini cafe

Among the list of other documents, there is also the permission of the sanitary and epidemiological service to open a cafe in the premises you rented.