How to create a price for a car service examples. We open our car service from scratch. Equipment and furniture

There are fewer and fewer people among us who prefer public transport to a private car. The number of motorists is steadily growing, and with it the need for maintenance and repair of "iron horses". The demand for car service is always stable, even the most advanced modern cars invariably need them. In order to successfully open a car service and service station, you need a competent business plan. Its main task is to develop the optimal variant of the organization of a car service, designed to service cars.

car service market

The development of the car service market directly depends on the number of cars in Russia. Over the past ten years, the domestic vehicle fleet has more than tripled, and these figures are increasing every year.

The structure of the car maintenance market currently includes:

1. Authorized car services that specialize mainly in servicing only a certain brand of car. Entering such a business is quite difficult, as official dealers and automakers choose their partners very carefully.
2. Network car services that have their offices in various regions. Currently, this segment of the market is not yet sufficiently developed.
3. Single car service. Such services are not accredited, but are in high demand among car owners, since the price for the services of such car services is usually 20-30% lower.
4. Individual car maintenance services. Such services can hardly be called a business, but in Russia they are in good demand.

An example of a car service business plan

If you don’t know how to open a car service from scratch, then the ready-made service station business plan below will help you organize this business.

Description of the enterprise

The success of an organized car service is determined by the following criteria:

• the range of services provided;
• the target audience;
• production area;
• qualified personnel.

It is necessary to take into account the legislation, according to which the premises of the maintenance company are located no closer than 50 m from residential facilities and are equipped with a centralized sewage system. Obligatory coordination with the traffic police, SES and the fire service.

You need to know where the access roads and competing service stations are located. 300 square meters is the optimal area for a car service center for cars. It is important to analyze the work of competitors in advance and take into account the preferences of car owners regarding car brands. The key to the successful operation of the service station is the qualification and professionalism of auto repairmen. Form of organization - individual entrepreneur (IP), taxation - UTII.

Services provided

A car service business plan should provide for the provision of a wide range of services. The most profitable types of work: repair of the engine and gearbox, replacement of the steering gear and clutch and other machine parts. Among the most unprofitable is the repair of the brake system, but it must be included in the list of work performed. It is advisable to choose a narrow specialization for the service station: tuning, xenon installation, glass tinting or something else. You can also concentrate on servicing individual brands of cars.

Analysis of the car repair and maintenance market

The new car service has a great chance of success, because, despite the large number of competitors, in large cities there is a frequent problem with the efficiency of services performed. In the business plan of the service station, it is necessary to analyze in detail the work of neighboring competitors according to the following parameters:

• list of services provided;
• prices for services;
• the target audience.

Thus, you can find unoccupied niches and weak points of working car services.

Workshop production plan

The future service station, in addition to buying or renting a production area, will need equipment, in thousands of rubles:

• lift - 40-120;
• diagnostics - 60-100;
• tools - 100.

Depending on the list of services, other highly specialized equipment may also be needed.

The staff of the car service is also determined by the features of the service. 2-3 masters are constantly working, which is ensured by hiring 4-6 people during daily work. The manager can be an employee, or maybe the owner of the service himself.

car service financial plan

Expenses, in rubles:

Capital expenditures:

• purchase of equipment, its installation - 2,000,000;
• advertising - 30,000;
• approval - 20,000.

Total: 2,050,000.

Current expenses:

• rent - 150,000;
• current costs, consumables - 80,000;
• salary - 200,000.

Total: 430,000.

Income, in rubles:

• Revenue - 500,000 (per month).
• Profit - 70,000.

The correct organization of a car service will provide a stable profit, but it will take some time for the capital costs to pay off.

Basic business secrets

1. Procurement of spare parts and establishing relationships with suppliers. The necessary spare parts catalogs can be found on the websites of dealers and manufacturers. You can also visit specialized exhibitions and choose a supplier. Applications are best made in advance, taking into account seasonal fluctuations in demand. It is very convenient to buy auto parts with a "reserve". Although this option requires significantly higher costs, the necessary spare part is always available. Such a scheme is most relevant for network car services, when every detail will be in demand anyway.
2. To get the maximum profit, the owner of an open car service from scratch should concentrate his efforts on the most profitable types of services, which include body repair, tire fitting, car painting, car wash.
3. The increase in the profitability of the enterprise is associated with an increase in the number of customers and a decrease in costs. To this end, you can expand the range of services, reduce equipment costs by ordering certain work from specialized companies, reduce rental payments or reduce advertising costs.

Buying a car service

To save time on organizing and promoting a car service, you can purchase a ready-made enterprise. The average cost of such a business is about 60 thousand dollars. When buying a ready-made car service, you need to pay attention to:

• the validity period and the possibility of prolonging the lease agreement with the owner of the premises;
• retention of an experienced team;
• the presence of formalized relationships with suppliers of auto parts;
• the location of the car service, the presence of a convenient entrance;
• the quality of the equipment available.

All these conditions significantly affect the price of a finished business.

In large cities, the number of auto repair shops is measured in hundreds. However, this does not mean that the problem of servicing citizens' cars has been solved: experience shows that official services set unreasonable prices for services, private service stations are frankly lazy or try to slip low-quality parts on the client, and signing up for a good master turns into days and weeks of waiting.

Therefore, the question of how to open a car service from scratch remains extremely relevant: citizens still have an obvious need for workshops where they can repair a car inexpensively with a guarantee of quality. This level of demand suggests that an entrepreneur who is able to avoid repeating the mistakes of competitors and offer professional service to motorists, regardless of their financial capabilities, will not lack customers.

Business features

In the recent past, most car owners had no idea what a car service was: each of them considered it his duty to study the structure of a car, and technically simple domestic-made vehicles were repaired without problems in the garage with their own hands. Today, people of various ages and professions buy cars: not every one of them knows where to add oil and how to replace a lamp. Accordingly, the number of potential visitors to the service station is growing.

At the same time, the modern car fleet is very diverse. Therefore, the first thing you need to open a car service center is an idea about your client and his needs. For example, it makes no sense to open a workshop for servicing luxury cars in a small town where residents prefer products of the domestic auto industry or budget foreign cars.

In addition to providing services to individuals, it is useful to consider the prospects of working with enterprises. Thus, insurance companies that send cars for repair after an accident, car rental and taxi services, government agencies and industrial structures with their own fleet of vehicles can become customers of service stations.

In general, a novice entrepreneur thinking about how to open his own car service from scratch does not need to immediately try to get into the market for servicing new cars: here he will have to compete with large authorized companies. For a number of reasons, it is wiser to pay attention to vehicles that have been in operation for several years:

• Vehicles are generally designed to operate with minimal breakdowns for 8–10 years. Then problems begin, the main units and components fail;
• Owners of old cars try to save money, and therefore avoid expensive maintenance at official services;
• For such machines, it is easy to find on sale both original spare parts and analogues in a wide range and different price categories.

Types and specialization of service stations

It is impossible to develop a business plan for a car service at random, without analyzing the activities of other repair enterprises operating in the city. When choosing a niche, a businessman must study the range of services they provide, the advantages and disadvantages of the service, and the pricing policy. The new workshop can compete with:

• Authorized Services. They are controlled by official dealers, as a result of which they have the right to engage in warranty service for cars of certain brands;
• Network car services. They are members of the franchise network. The franchise owner provides them with a ready-made car service business plan and a set of equipment;
• Independent stations. Opened mainly by independent entrepreneurs. Serve cars of different brands cheaper than authorized service stations;
• Garage workshops. They are gradually being replaced by full-fledged service stations. A car service in a garage is usually created by single craftsmen who provide a narrow range of services.

Only very large car services are engaged in all types of work at the same time. Medium and small workshops usually stop at a short list of the most requested services or, in general, repair one particular vehicle system. To determine, it is necessary to identify areas of service underrepresented in the local market:

1. Specialized service stations repair cars of one or two manufacturers;
2. Service stations of a wide profile provide services for the repair of main units and chassis of cars of different brands;
3. Cargo car services specialize in the repair and maintenance of trucks;
4. Car services on wheels promptly provide services at the site of a car breakdown;
5. Body shops repair cars after an accident, remove dents and rust;
6. Paint shops prepare and paint individual body parts and entire cars;
7. Workshops of auto electricians perform work related to electrical wiring and electronic systems of cars;
8. Auto glass workshops specialize in tinting and replacing body glazing;
9. Tire services provide services for rolling discs, repairing punctures, balancing, seasonal tire changes;
10. Tuning studios give the car individual features - they cover the body with vinyl, re-tighten the interior, install additional units, flash the ECU.

Car service

When looking for an idea for a car service, you should familiarize yourself with the list of basic service stations. As noted above, it is difficult to cover all the work within a small or medium-sized workshop, and therefore the entrepreneur must choose areas that correspond to his financial capabilities and staff qualifications:

1. Repair of the engine block and attachments;
2. Repair of the fuel supply system, washing of injectors;
3. Exhaust system repair, replacement of mufflers and catalysts;
4. Repair of cooling and air conditioning systems, refilling with freon;
5. Repair and maintenance of the brake system, replacement of pads, discs and fluids;
6. Chassis repair, chassis failure diagnostics;
7. Repair of the steering system, hydraulic boosters;
8. Repair of electrical circuits and blocks, maintenance of batteries, installation of alarms and acoustic systems;
9. Gearbox and clutch repair, oil change;
10. Scheduled maintenance;
11. Computer diagnostics of malfunctions;
12. Chassis adjustment, tire fitting works;
13. Body works, removal of rust and dents, painting;
14. Glass repair and replacement, tinting.

Also, the business idea of ​​​​a car service may provide for the provision of additional services that can interest wealthy customers and make a profit:

• Polishing of the body and optical instruments;
• Interior cleaning with steam and dry fog;
• Pre-sale preparation and diagnostics before purchase;
• Tow truck and car service with departure for those who cannot get to the service station;
• Body and engine wash.

Business registration

The most common organizational and legal forms for service stations of any size are individual entrepreneurs and LLCs. The choice between them is determined by the number of partners creating a business: the first option is suitable for an entrepreneur thinking about how to open his own car service, while the second gives all co-owners the appropriate shares and voting rights in the management of the enterprise.

When submitting an application for registration of a new SPD to the Federal Tax Service, it is necessary to determine the most favorable taxation system: for STOs, the USN, UTII or PSN are preferable. After receiving the certificate, the businessman becomes registered with the pension and insurance funds, orders the production of a seal and opens a bank account.

Describing the process of organizing a car service from scratch from A to Z, it should be noted that the activity of a service station is currently not subject to any licensing. At the same time, the law allows for voluntary certification by the Transport Inspectorate. Such a certificate seems to be useful for the enterprise: firstly, it indicates to customers the high qualification of the workshop workers, and secondly, it simplifies the conclusion of contracts for the maintenance of the fleet of other legal entities.

What documents are needed to open a car service with an RTI certificate or confirm the status of an existing service station? This list includes:

1. Application for participation in certification;
2. SPD registration certificate;
3. Statutory documents for a car service (needed for an LLC);
4. Contract for the sale or lease of a building;
5. Information about the purpose of the site;
6. Permits from the SES and the fire service;
7. Floor plan and list of equipment;
8. List of car service services;
9. Details of the enterprise;
10. Evidence of the qualifications of employees (extracts from work books, diplomas);
11. Orders on the appointment of those responsible for the repair site and safety.

According to the legislation, each of the main types of work in a car service requires a separate certificate. You can get certificates for:

• Repair of propulsion systems and gearboxes;
• Body and welding works;
• Preparation and painting of the body;
• Repair of electric circuits and electronic blocks;
• Maintenance of the brake system;
• Steering system repair;
• Maintenance of the fuel system;
• Lubrication of units and mechanisms, replacement of oils;
• Tire fitting, suspension adjustment.

Location selection

First of all, it is necessary to determine the areas of search for premises or places for the construction of a turnkey car service. The most important factor in this matter seems to be the number of motorists able to see the emergence of a new service station. The second key indicator is the convenience of access to the workshop from different directions. Finally, many customers pay attention to the remoteness of public transport stops: those who left the car for repair will have to get home on foot. These conditions are usually met by:

• High traffic roads. Passing motorists will note for themselves the convenient location of the service station on their daily route;
• Filling stations. These places are also frequented by car owners. Many of them will remember that there is a service station near their favorite gas station;
• garage cooperatives. Using your own garage for a car service, you can count on the interest of cooperative neighbors.

Room preparation

Is it possible to open a car service in a garage cooperative? With limited financial resources, a workshop in a box that provides two or three services that do not require heavy equipment is the only option available to the entrepreneur. Obviously, one or two people will work here.

However, before you build a car service on a more serious scale, you need to take into account the need to create jobs for a minder, electrician, suspension and tire fitting specialist. Accordingly, the arrangement of three or four posts will require a room of 300 m². It should be divided into:

• Direct repair area;
• Offices for administration;
• Amenity premises for workers;
• Hall for receiving orders and a zone for customers;
• Warehouses.

Also, a beginner may have a question: how to open a car service and avoid the sanctions of inspection bodies? We will have to ensure compliance with the basic requirements for the arrangement of such enterprises by Rospotrebnadzor, the Environmental and Fire Inspections:

1. It is forbidden to provide car service at home or use public buildings, business centers for these purposes;
2. The site for service stations should be classified as industrial land;
3. The size of the sanitary zone of the station (distance to the nearest residential facilities and water bodies) is 50 meters;
4. Installation of equipment for a car service requires ceilings 4.5–5 m high;
5. The operation of the enterprise requires water supply and sewerage;
6. The power supply line must withstand a load of 35–50 kW;
7. For the arrangement of the floor, coatings are used that do not absorb moisture and technical fluids - tiles, concrete. Their strength must be sufficient to securely fasten the lifts with anchor bolts;
8. The walls of the room for a car service are finished with non-combustible materials that do not absorb moisture, gasoline or oils. More often use oil paint or ceramic tiles. The latter is also recommended for finishing inspection pits;
9. The workshop is equipped with a heating system - centralized or local, running on gas, wood or waste oil. In order to avoid heat loss, each gate is equipped with thermal curtains.

In the calculation of the cost of equipment for a car service, you need to include the cost of arranging ventilation. Service stations with an area of ​​less than 50 m² can be equipped with extract fans with natural inflow. Larger rooms will require a supply and exhaust system with the following parameters:

• Air is taken from the ceiling area and inspection pits;
• The indoor temperature is set in the range of 16–25°С;
• The normal exchange rate is 30–40 room volumes per hour.

In the workshop, it is necessary to provide not only natural, but also artificial lighting. For the latter, industrial lamps protected from moisture, aggressive environments and explosions are used, creating a luminous flux:

• In the places of production of tire fitting and repair work - from 200 lux;
• In inspection pits - from 75 lux;
• In places of production of welded and bodywork - from 200 lux;
• At the workplace of an auto electrician - from 300 lux.

For each post, taking into account the area occupied by equipment and tools for car service, 35-40 m² is allocated.

In household premises provide a bathroom, shower, locker room with lockers.

Service station workers are provided with personal protective equipment and overalls.

To prevent technical fluids from entering water or soil, places are arranged for their collection and storage before disposal.

If there are installations for washing parts and bodies in the car service, they provide for the installation of treatment devices for filtering wastewater.

The working area is equipped with an automatic fire extinguishing installation, smoke and temperature sensors, alarm activation buttons and exit indicators.

Car service equipment

The main line of business directly determines how much it costs to open a car service. Some units are extremely expensive: for example, suppliers estimate a machine for grinding valves at one and a half million rubles. At the same time, experts do not advise buying used units: a sudden breakdown of one of the devices will result in losses and lost customers for the workshop.

Here is what equipment is needed for a car service that provides repair services for the main units and electrical systems of a car:

Car service equipment

Name	price, rub.	Quantity, pcs.	Amount, rub.
repair site
hydraulic lift	165000	2	330000
rolling jack	6100	4	24400
Compressor	35500	1	35500
Pneumatic wrench	5300	2	10600
Gun with pressure gauge	7900	1	7900
Rack for dismantling units	18400	2	36800
Mobile overhead crane	39000	1	39000
Wheel breaking machine	49000	1	49000
Balancing machine	139900	1	139900
Leak bath	8800	1	8800
Stud gun	12600	1	12600
Vulcanizing stand	15600	1	15600
Camber test bench	374000	1	374000
Oil pump	39600	1	39600
Grease blower	20500	1	20500
Disc turning machine	124000	1	124000
Parts washing stand	46000	1	46000
Stand for washing nozzles	39500	1	39500
Filter puller	1200	2	2400
Hydraulic puller	15900	1	15900
Spring puller	4500	2	9000
Stand for pumping brakes	28500	1	28500
Stand for diagnostics of electrical equipment	223900	1	223900
Universal Scanner	59000	1	59000
Headlight adjustment stand	42900	1	42900
Stand for refueling air conditioners	84900	1	84900
Stand for diagnosing candles	20500	1	20500
Grinder	3300	1	3300
Angle grinder	2400	2	4800
Drill	1600	2	3200
Drilling machine	8200	1	8200
Welding inverter	10200	1	10200
Threading machine	69400	1	64900
torque wrench	2300	2	4600
locksmith tools	5000	3	15000
Auto electrician tools	10500	1	10500
Auto mechanic tools	14500	3	43500
Bench vice	4600	3	13800
Metal workbench	7700	4	30800
Tool trolley	12400	4	49600
Rack	11400	2	22800
Lamp with extension	600	4	2400
Other small tools	–	–	10000
Consumables	–	–	20000
Auxiliary systems
Fire extinguishing system	165000	1	160000
Fire extinguisher	2200	5	11000
Ventilation system	140000	1	140000
Distribution board	7000	1	7000
Workshop wiring	25000	1	25000
Explosion-proof luminaires	3200	15	48000
Thermal door curtain	4500	3	13500
Client area
reception desk	3900	1	3900
Administrator computer	16000	1	16000
Cash machine	12000	1	12000
POS terminal	13000	1	13000
Printer	5500	1	5500
Telephone	1100	1	1100
Lamp	1100	6	6600
Chair	900	2	1800
Consumer corner	2500	1	2500
Corner sofa	9900	1	9900
coffee table	2800	1	2800
TV	18900	1	18900
cooler	4800	1	4800
outdoor sign	20000	1	20000
Office rooms
Accountant's and director's computers	16000	2	32000
Parts Accounting Program	25900	1	25900
Accounting program	15000	1	15000
MFP	9000	1	9000
Telephone	1100	2	2200
Access to the Internet	2200	1	2200
router	4500	1	4500
Lamp	1100	6	6600
Air conditioner	18000	1	18000
Work table	3500	3	10500
Chair	900	6	5400
Hanger	1400	1	1400
Filing Cabinets	4700	1	4700
Stationery	–	–	4000
Utility rooms
Dining table	2400	2	2400
dining chair	800	6	4800
Plumbing	12000	1	12000
shower cabin	15600	1	15600
Lamp	1100	6	6600
Microwave	3500	1	3500
Electric kettle	500	1	500
Overalls	700	4	2800
Cleaning inventory	–	–	3000
Locker for overalls	2500	4	10000
Total:			2884200

Service station workers

Since it is possible to build a car service with your own hands only on a garage scale, the entrepreneur will have to look for qualified employees. In the early stages of a business, the presence of city-recognized specialists in the state is vital: by hiring and training yesterday's students, the enterprise runs the risk of not acquiring customers. You can focus on training your own personnel later, when the workshop gets on its feet and develops a client base.

In addition to generalists, the workshop will need administrative staff. Accordingly, the staffing of the car service will take the following form:

The personnel of the car service

Job title	Rate, rub.	Qty	Amount, rub.
Running and tire specialist	33000	1	33000
Engine and Components Specialist	33000	1	33000
auto electrician	35000	1	35000
support worker	18000	1	18000
Administrator	25000	1	25000
Accountant	25000	1	25000
Cleaning woman	12000	1	12000
payroll tax	–	–	54300
Total:		7	235300

Supplier search

Both when creating a car service with your own hands, and when organizing a larger enterprise, it is impossible to do without searching for suppliers. The need for reliable partners is due to the fact that STO constantly uses in its work:

• Oils for internal combustion engines and gearboxes, lubricants;
• Brake and transmission fluids;
• Antifreeze, freon for air conditioners;
• Means for cleaning parts and processing rusted joints;
• Drive belts, filters, candles, lamps;
• Gaskets, seals, bearings.

Such consumables are needed daily. At the same time, it is not advisable to buy expensive spare parts for specific cars in reserve: they can lie in the warehouse for months, waiting for their client. Therefore, it is better to bring other parts on order, having agreed with suppliers on delivery within an acceptable time frame.

STO partners can be both local stores and large federal chains. The latter usually provide everything you need to open a car service - programs for accessing spare parts catalogs, selection tables for analogues, data on the availability of goods in warehouses and the timing of their delivery: such tools allow you to find and purchase the necessary part in five minutes.

Customer acquisition

Making money on car repair and maintenance looks attractive to many entrepreneurs, so it will inevitably face serious competition. To make it possible to conquer your market share, you need to think over its competitive advantages and distinctive features even at the stage of creating a car service project. For example, you can:

1. Set the price of work below the average for the city;
2. Choose an easily accessible place for service stations;
3. Hire qualified and communicative masters;
4. Develop a car service as a business, add new services;
5. Provide a guarantee for work;
6. Conduct promotions, implement a loyalty program;
7. Organize the delivery of faulty machines to the service station.

It is advisable for aspiring entrepreneurs to find out. There are a lot of effective methods:

• Agree on cooperation with car dealerships and offer your booklets here;
• Place advertisements near driving schools and provide preferential services to their graduates;
• Install billboards and banners along roads with heavy traffic;
• Distribute leaflets through auto shops and supermarket parking lots;
• Advertise your services through the website or groups in social networks;
• Place advertisements in newspapers and specialized magazines.

Investing in a car service

How much does it cost to open a car service from scratch? The owners of popular franchises estimate investments in the arrangement of a medium-sized workshop at 5-6 million rubles. However, when buying more affordable Chinese-made equipment, this amount can be reduced by 25–30%:

Initial Costs

When learning how to open a car service in a garage, entrepreneurs rarely pay attention to regular expenses: in such a workshop, you do not need to think about rent, paying taxes, or disposing of garbage. At the same time, the business plan of a larger service station cannot be drawn up without taking into account the costs associated with ensuring the functioning of the enterprise:

Monthly expenses

Article	Amount, rub.
Rent 180 rubles/m² per month, 300 m²	54000
FOT	235300
Communal payments	30000
Advertising expenses	10000
Insurance premiums	2700
Administrative costs	10000
Maintaining a bank account	2500
Connection	5000
Recycling	3500
Garbage removal	3000
Consumables	20000
General expenses:	376000

Profit and profitability

To get an idea of ​​​​how to open a car service from scratch, the business plan should be supplemented with a calculation of the possible profit of the service station. The initial concept for calculating income is the term "standard hour", which is the cost of one hour of the master's work when performing any operation.

For example, business plans for car services specializing in the repair of new foreign cars set tariffs in the range of 1,000–1,200 rubles, while workshops for servicing old domestic cars are satisfied with a price of 400 rubles. Consequently, for a wide-profile service station with a set of modern machines, 750-850 rubles seems to be an acceptable value.

Another source of income for a car service center is the supply of spare parts and consumables that are used in repairs or sold separately to customers. The retail margin for these goods is 25-30%: if every third visitor to the service station buys the part or canister of engine oil he needs, then with an average check of 3,500 rubles, the workshop will earn 17,500 rubles per day:

Gross Profit Calculation

Index	price, rub.	Qty	Amount, rub.
Standard hours per day at 70% load	850	21	17850
Standard hours per month, 25 working days	850	525	446250
Sale of spare parts per day	3500	5	17500
Extra charge for spare parts 30%	1050	5	5250
Income from the sale of spare parts per month	1050	125	131250
Gross profit	–	–	577500

Knowing how much money you need to open a car service, you can calculate not only profitability, but also the approximate payback period of the enterprise. These indicators will help determine the feasibility of creating a workshop and ways to develop a business:

Related videos

Business payback calculation

Conclusion

It is obvious that a businessman who chooses the idea of ​​creating a car service will seem promising: a payback period of one and a half years with significant initial costs indicates a high economic efficiency of the enterprise.

However, this does not mean that enterprising citizens should immediately start looking for suitable premises. Creating your own service station is not among the available: for this you need not only to be well versed in the device of the car and the technologies for its repair, but also to have well-known organizational skills. The following rules will help increase the chances of an entrepreneur to succeed.

Doing business is a serious alternative to hired employment, the possibility of independent earnings and independence financially and morally. Of course, along with this, you have to bear the burden of worries and risks associated with doing business, and the burden is rather big. But freedom from someone else's instructions and the full right to manage your time and decide on your own what and how to do is too big a plus, which more than compensates for all the difficulties.

Before opening a car service from scratch, let's designate the relevance

Transportation of people, goods, mobility and the ability to travel long distances in a relatively short amount of time is the main sign of the development and civilization of society.

Of all modes of transport, the car is the most common and versatile. The number of cars on the roads is constantly growing, the role of vehicles in the economic system and in everyday life is increasing. Therefore, any business related to cars has high prospects and opportunities.

The most demanded direction in this area is the repair and maintenance of vehicles, due to the need.

Any car service that performs work at a decent level has a constant flow of customers and is provided with work.

Increasing numbers of women behind the wheel to some extent increase the demand for auto repair services and increase the profitability and employment of workshops.

What documents are needed to open a car service?

So, what does it take to open a car service? Documentation. For official registration and launch of a car service, you will need license. To get it you will need:

• statement;
• list of types of services;
• certificate and bank details;
• lease agreement for a land plot for a workshop;
• company charter;
• certificates of SES, fire supervision, from the State Tax Inspectorate on registration;
• orders for the appointment of persons responsible for TB, for the security point;
• order on the appointment of a person responsible for carrying out repairs and maintenance;
• a copy of a document certifying professional suitability and training;
• certificate of compliance with GOST standards (it is not mandatory for individual entrepreneurs, but the presence of a certificate gives more weight in the eyes of customers).

A list of only the most necessary documents is given, in each case it may be necessary to provide additional papers.

For entrepreneurs, or summer as the most profitable season.

How can recycling of unwanted car tires become a successful business? our business plan.

How to start opening a car service? Of course, with the choice of premises

Garage

The most common option for placing a car service at the initial stage of work is an ordinary garage. If it is owned by the owner of the service, then maintenance costs are minimal, there is no rent, there is no risk of losing the premises at the will of the landlord - this is undoubtedly pros.

In addition, often garages are combined into cooperatives, which automatically advertises the opened workshop and provides clients.

cons become limited workspace and, as a result, the impossibility of expanding the business. The lack of necessary communications - sewerage, water supply - also seriously complicates the work, which can cause criticism from the SES. Working conditions in winter are also not favorable.

Or rent a room for a car service?

Another option may be to rent space from third parties. Pluses such a choice should be considered the opportunity to get at the disposal of a spacious room, suitable for performing several types of work at once, with communications and convenient access roads. A significant advantage will be the location near major roads, which makes it easier to find a workshop and makes it possible to place effective advertising.

disadvantage is a high rent and a short lease term, threatening the success of the business.

What to choose?

From the point of view of the large volume and long-term use, the most preferable option is to rent a plot of land and build a workshop on it according to an individual project. In this case, you can get the perfect service station according to your needs, taking into account all the ideas and projects.

The disadvantage of the option is the need for time for construction, supply of communications and all related administrative and permitting actions. In addition, this option requires a large one-time financial investment.

What you need to open a car service: equipment and tools

The choice of equipment is largely determined by the possibilities of the premises. If there is an ordinary garage, then it will not work to use the lift in it - they get by with a viewing hole. Also, limited space can create problems in paint work.

If the occupied area is sufficient, then you should buy equipment of the highest quality and most reliable - you can’t save money on it. Basically, they recommend imported mechanisms and devices as the most accurate, reliable and practical. Be very careful with used equipment.- it is better to avoid buying such an instrument.

If you have decided which tool is needed for a car service, then you need to make a list of accessories needed for the planned work, select a manufacturer, decide on models and brands of tools. After that, you need to buy everything you need. This approach to some extent guarantees the completeness of the equipment and eliminates the need to subsequently purchase something urgently.

It must be remembered that the quality of work and, as a result, the income of a car service depends on the quality of the equipment used, so the issue must be considered extremely seriously and responsibly.

Required personnel for car service

Finding a good specialist has always been a difficult task. All experienced craftsmen are usually in business, they are known, appreciated and tried to keep. In no case should you hire random people who do not have proper training and qualifications, since the specifics of the business are such that instead of income, you can get losses, and quite serious ones. In addition to damage to equipment, there is a risk of damaging an expensive car, the compensation for which will fall on the shoulders of the workshop.

Ideally, it is necessary to attract professionals with specialized education, experience and seniority. In practice, this is not always possible, but it is necessary to strive for this in any case.

Most often, small teams are used - one master and one or two assistants. With a high level of training of the master, his assistants gradually gain experience and skills, becoming masters themselves.

A wide profile service may include the positions of a mechanic, bodybuilder, electrician, painter, minder. You will need a receptionist to contact customers when placing an order.

Organization of car service

The organization of the work process is carried out according to the usual rules for production teams, with slight amendments to the specifics of a particular direction.

The main criterion for the effectiveness of the process is use of time. The quality and profitability of a car service depends on what it is spent on. It is necessary to constantly monitor the loss of time for paper work, for forced downtime for various reasons, for the search for spare parts, for smoke breaks, etc. At the same time, one should not go to the other extreme - haste and haste are unacceptable, since they do nothing but harm.

Constant process optimization helps to reduce waste and identifies the most inefficient operations, which increases productivity and disciplines the team.

How much money do you need to open a car service? Is it beneficial?

With the right organization of work and high-quality equipment, which is used by competent and qualified people, the success of a car service is undeniable. If all the necessary conditions are met, the process is sure to bring profit. However, the situation is constantly changing and requires periodic intervention.

The economic situation in the country, exchange rates and seasonal factors - everything can have one or another impact and require responses. Therefore, it should be remembered that only the business that is engaged in is successful. By itself, no process works.

Consider an approximate expenses workshop. How much does it cost to open a car service from scratch, and what is needed for this?

• Get documents - 20.000 rubles.
• Purchase of equipment - 2.000.000 rubles.
• Advertising — 30.000 r (all available methods).

The cost also includes:

• rental of premises - 140-160 thousand rubles;
• salary - 200.000 rubles;
• purchase of consumables - 100.000 rubles.

Profit at such costs, it will approximately be from 50,000 rubles per month.

The profitability of a car service as a business is quite high and ranges from 20% to 50%.

Thus, payback SRT can fit within a period of 1 to 3 years.

It should be borne in mind that these figures are rather arbitrary and reflect only approximate costs and incomes, but the order of financial movement is reflected correctly. Also, we must not forget that profitability at equal costs can differ significantly under different operating conditions of the workshop.

Do not forget to draw up a business plan for opening a car service

A detailed “How to open a car service from scratch” should include specific numbers using the example of your region, market analysis and possible risks that you will have to face. In addition, do not forget to pay enough attention to the activities responsible for how to increase the profit of a car service.

Thus, a car service station is a promising and profitable type of business, which, given the current trends in the development of the economy, will constantly strengthen its position. The growing number of cars and car owners allows us to look confidently into the future and plan work for years to come.

Today, Russians operate predominantly used vehicles that need regular repairs. As a rule, it is carried out in specialized workshops. A detailed business plan for a car service will help an entrepreneur open his own business, calculate expenses and income, performance indicators and determine the approximate opening time.

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Business Relevance

The business idea of ​​opening a car service is promising, since the vast majority of car owners prefer to use the services of organizations that carry out their repair and maintenance. People who buy a new car often turn to private workshops, and not to an official dealer. To a greater extent, this is due to the fact that the service centers of car dealerships have unreasonably high price tags.

Kinds

Car services are of several types:

1. Repair services provided by individual craftsmen. Car maintenance takes place in a garage or in a private house. There are a huge number of such specialists and their services for the consumer will be the least expensive. The quality of the work performed will not always be high, due to the lack of necessary conditions for performing a number of operations and the necessary equipment.
2. Single car service. This is the most popular market segment. The main advantage of this business format is the perfect combination of service price and quality. As a result, the demand for their services is quite high.
3. Specialized car services. Such establishments work with a focus on a particular brand of vehicle, which significantly reduces the number of their customers. The services provided are of high quality and are focused on a clear target group of motorists. The cost of the work performed is approximately 25 percent higher than that of single car services. Authorized repair shops are usually owned by car manufacturers or major authorized dealers.
4. Network service stations. They have a branch network in certain regions or cover the entire territory of the country. At the moment, network auto repair shops are not very common in Russia. The most famous are: “White Service”, “On Wheels. RU", "Bosch Auto Service", "Fit automaster", "TRAK CENTER", "Tuning & Service".
5. Ready-made franchise business. You can take advantage of a franchise offer from FitService, BoschService or Wilgud.

The first two options for organizing a service require a smaller initial investment. However, they are experiencing serious competition from larger market players. This problem is especially acute in large cities.

Choice of field of activity

The scope of activity of a car service may affect the repair of:

• motorcycle equipment;
• passenger cars;
• minibuses;
• trucks up to 30 tons;
• agricultural machinery.

The entrepreneur will have to decide on the repair of which cars the service will specialize in. These can be vehicles from foreign manufacturers, domestic or both. According to statistics, the probability of breakdown of both types of machines is approximately the same.

Additional services

The main and additional areas of work of a car service:

• carwash;
• diagnostics;
• refueling and lubricating types of work;
• installation of alarms and other protective systems;
• repair of the motor, gearbox, power windows, bodywork, battery;
• tuning;
• clutch adjustment;
• car glass installation, tinting;
• painting;
• welding work;
• installation and dismantling of vehicle units;
• troubleshooting in steering;
• installation of musical equipment;
• balancing, tire fitting and wheel alignment.

Covering one hundred percent of services in one workshop is almost impossible and irrational. Service owners advise at the initial stage of establishing a business to take several areas of activity as a basis and not get hung up on a particular brand of car. In most cases, the highest profits are received by those car services that have chosen a narrow specialization, compared with station wagons.

Market analysis and target audience

After analyzing the market, several trends can be identified:

1. There are more than 50 thousand companies in Russia that provide services for the maintenance and repair of machines.
2. Most of the Russian market (65%) is occupied by authorized services, followed by network, single and self-employed entrepreneurs have the smallest share (10%).
3. According to Avstostat estimates, the vast majority of car repair shops are highly specialized enterprises (58%). Mostly these are tuning studios, car washes, body repair stations, engine repairs, electricians, etc.
4. The growth in demand for car service is confirmed by statistics. In 2012, the market capacity was about 300 billion rubles, and in 2016 the milestone of 500 billion rubles was overcome. Demand is growing even in times of economic crisis, it is more profitable for consumers to fix an old car rather than buy a new one.
5. The target audience is mainly the owners of passenger vehicles. However, the business can be focused on the repair of trucks and large special equipment. Approximately 60% of consumers are men between the ages of 18 and 60.
6. The target audience for which the workshop will be oriented depends on its specialization.

Competitive advantages

The strengths of the opened car repair shop should be the following points:

• high quality of services provided;
• operational diagnostics and repair;
• availability of specialized equipment;
• attractive pricing policy;
• providing a guarantee for the work performed;
• the possibility of ordering auto parts through the service;
• high qualification of masters;
• performance of narrow-profile work;
• advanced training of key workers;
• respectful and friendly attitude towards customers;
• providing the client with the possibility of personal presence during car repair or waiting for the completion of operations performed in a specially equipped room;
• pre-registration.

Step-by-step instructions for starting a business

To properly organize a profitable auto technical center, you must perform the following sequence of actions:

1. We carry out market analysis.
2. We determine the business format and the range of services provided.
3. We develop a detailed business plan.
4. We open a company.
5. We choose a room or place for its construction.
6. In the case of a lease, we conclude a long-term lease of premises or land.
7. We repair the premises, if necessary, we carry out redevelopment.
8. We buy equipment, inventory and consumables.
9. We select staff.
10. We carry out activities to promote the service.

Business registration

For a workshop created "in the garage", the organizational form of an individual entrepreneur is suitable. And for a single, network or authorized service - the LLC form.

For the work of the company in the field of providing services for the diagnosis and repair of vehicles, the sale of spare parts, the following activity codes are indicated during registration:

• 50.2 - "Maintenance and repair of vehicles";
• 50.3 - "Trade in automotive parts, assemblies and accessories";
• 52.1 - "Retail trade in non-specialized stores";
• 50.20.3 - "Provision of other types of vehicle maintenance services."

To open a service station from scratch, you must submit the following package of documents to the Tax Office:

• statement;
• company registration certificate;
• documents confirming the compliance of the premises with fire and sanitary standards;
• contract for the provision of heating, water supply and garbage disposal services;
• a lease agreement for premises or a document confirming the entrepreneur's ownership of it;
• a document confirming the compliance of the services provided with current standards;
• at the next stage, the company must be registered with extra-budgetary funds and statistical bodies;

Room and location

Service space requirements:

• availability of central water supply;
• availability of central sewerage;
• distance from residential buildings and reservoirs - at least 50 meters;
• availability of electricity and heating;
• inspection pit or the possibility of arranging it (otherwise, the purchase of lifting equipment will be required);
• the area is calculated based on the standard: 5 square meters per worker (excluding space for equipment);
• appearance;
• availability of parking.

To open the most profitable and functional service, it is better to build the building yourself. In this case, the entrepreneur will have to find a suitable land plot that can be rented or bought. The latter option is more preferable, since in this case you can be sure that the landlord will not drive the entrepreneur out of the area.

Requirements for the location of the auto repair shop:

• convenient access roads;
• high permeability;
• the presence of a gas station nearby, a garage cooperative, a highway, a car wash;
• lack of direct competitors nearby.

The profitability of the business largely depends on the competent choice of the location of the car service station.

The area of ​​the building of a full-fledged car service is divided into the following zones:

• reception;
• room for customers to wait for their cars;
• bathroom for clients;
• office rooms;
• workshops for maintenance, diagnostics and repair;
• car wash area
• tire fitting area;
• tool warehouse;
• warehouse of spare parts;
• staff room (with shower and toilet).

Supplier selection

The activity of a vehicle service station is associated with the replacement of old parts and assemblies with new ones. Most services sell them, so the entrepreneur must carefully consider the process of choosing a reliable supplier of spare parts. They are pretty easy to find online. The use of specialized Internet services will save time on finding the required object and protect against the provision of irrelevant data.

Key criteria for choosing a supplier of automotive spare parts:

• price;
• Estimated delivery time;
• product quality;
• reputation of the supplier;
• range.

Necessary equipment and furniture

Depending on the range of work performed by the auto repair shop, its equipment depends.

To succeed, at the initial stage of organizing a car service, you will need to invest from two to five million rubles. A well-equipped workshop inspires more trust among customers.

Required repair equipment:

Necessary office equipment, intangible assets and promotional materials:

Necessary furniture:

Lift for cars - 250,000 rubles Spray booth - 500,000 rubles Tire fitting equipment - 250,000 rubles Oil collection unit - 20,000 rubles Oil dispensing unit - 35,000 rubles Welding machine - 20,000 rubles

The video is devoted to an overview of modern equipment for equipping a car service. Filmed by the Tandem + channel, Equipment for car service.

Staff

The staff of a full-fledged car service includes the following specialists:

• director;
• account Manager;
• Auto Mechanic;
• electrician;
• welder;
• painter;
• locksmith;
• a person engaged in tire fitting;
• bodybuilder;
• receptionist;
• several people engaged in car washing;
• cleaning woman.

In a small auto repair shop, it is better to hire universal workers who can perform various jobs at a fairly good level. The functions of an accountant can be performed by the entrepreneur himself or by a specialized firm.

Promotion and advertising

For the bodyshop, the best advertising is word of mouth marketing. It is an informal way of conveying verbal information about a service's service between consumers. But in order for this method of promotion to work, it is necessary to promote the business and build a good reputation.

An entrepreneur can monitor the wishes and preferences of consumers. And on the basis of the information received, try to improve and improve the work of the service.

It is also necessary to constantly monitor your competitors according to the following criteria:

• service quality;
• the range of services provided;
• prices;
• advantages and disadvantages.

• banner;
• signboard;
• stretching;
• portable advertising structure;
• stand.

In addition, to promote the service, you should use:

• Internet space;
• radio;
• newspapers;
• magazines;
• flyer;
• leaflets.

On the Internet, you should create a corporate website, pages on social networks, and also maintain your own YouTube channel.

To turn one-time customers into regular customers, you should introduce a loyalty program that provides discounts:

• for future repairs
• when applying on a birthday;
• free car wash
• bonus system, etc.

Key factors for customer retention:

• modern equipment;
• operational performance of work, on time;
• high quality;
• attentive attitude towards customers.

Checks

Private car service is controlled by:

• Federal Tax Service (once a year);
• the fire service;
• environmental service (twice a year);
• local administration (in case of lease of municipal land);
• Police.

The service can be located on municipal territory or have city-owned land adjacent to the workshop building. Thus, the administration has the right to exercise control over this site and conduct inspections.

The Ecology Service checks:

• how waste is disposed of;
• how used fuels and lubricants are stored;
• cleanliness of clothes for locksmiths;
• the presence of oil stains on the floor, etc.

Financial plan

All items of expenditure should be taken into account and their cost should be determined as accurately as possible. Samples with calculations can be found and downloaded free of charge on the Internet.

A car service business plan includes the following costs for organizing your business.

The initial investment in the vehicle repair business will be about 4 million rubles. This example of start-up costs is designed for the organization of a medium-sized car service.

Regular investments

Monthly car repair expenses.

Approximate opening times

It will take about five months to open a car repair station, provided that the premises are rented. In the case of construction, the opening date of the service will be delayed by about a year.

It will take about three months to resolve organizational issues, including:

• company registration;
• selection of premises and conclusion of a lease agreement;
• preparation of the project of the premises;
• obtaining permits from regulatory authorities.

While organizational issues are being decided, it is necessary to start preparing the premises in parallel.

Including:

• building renovation;
• ordering and installation of equipment;
• hiring employees;
• purchase of consumables, inventory, tools, furniture and office equipment.

Marketing activities should begin two months before the date of the proposed opening of the service.

Advantages and disadvantages

Strengths of the auto repair business:

• stable and high demand;
• promising market;
• high profitability;
• a wide range of service areas.

Weaknesses of the auto repair business:

• high competition;
• to get started, you need a serious start-up capital;
• paperwork during registration;
• numerous checks.

Risks and payback

The main risks affecting the operating activities of a car repair shop:

• the risk of hiring low-skilled personnel;
• the risk of loss of professional specialists due to their departure to work for competitors;
• increased competition from large networks with great financial capabilities and aimed at the same target audience;
• a decrease in demand due to a decrease in incomes of the population.

Due to the large initial investment, their payback will take about three years. The actual return on investment depends on the accuracy of planning and implementation of business project activities.