We open a gym in the city. How to open a fitness club from scratch

Dear visitors, below is an example of a fitness club business plan with economic calculations, which you can safely take and adapt to your own needs. The document was compiled by economists with extensive experience in writing projects, and the calculations were prepared in Excel format. Thanks to this, you can use your own numbers to calculate the economic indicators for your project.

Summary

Purpose: organization of a fitness club in a new suburban village with a population of over 15 thousand people.

Objectives: organization of a fitness club that provides an opportunity to play sports in a gym, a group exercise room, a cardio zone, a group weight zone and cross-training for the population of the village with an income above the average level.

Project organizer

The launch of the fitness club will be carried out on credit resources and personal funds of the founder of the business - co-owner of a chain of restaurants (5 establishments of various formats), adhering to a sports lifestyle and living in this cottage village.

Investment investments

The amount of funds needed to open a fitness club is planned in the amount of 6200 thousand rubles. The main items of expenditure will be: renovation of the premises with the installation of showers and air conditioning systems, as well as the purchase of sports equipment and inventory. In addition, it will be necessary to compensate for the losses of the first half of the year in the amount of 3,820 thousand rubles. Expenses for the acquisition of working capital (consumables, products for a fitness bar, etc.) are insignificant.

Key cost items:

• Opening an LLC, a bank account - 30,000 rubles.
• Security deposit for renting premises - 360,000 rubles. (50% of the rental price).
• Cosmetic repairs with the organization of showers and saunas, air conditioners - 450,000 rubles.
• Registration of permits for a fitness club from Rospotrebnadzor, SES and other authorities - 100,000 rubles.
• Outdoor advertising (signboard) - 50,000 rubles.
• Purchase of equipment and equipment for gyms and a fitness bar - 5,100,000 rubles.
• Working capital (consumables) - 60,000 rubles.
• Investments in advertising when opening a club - 40,000 rubles.

The fitness club opens on the third floor of a non-residential building located in the center of a suburban village. On the ground floor there is a restaurant and a bakery, retail stores of various types, on the second floor there is a management company of the village, a beauty salon and other retail and office premises.

Near the village where the fitness club will be opened, there are a number of small cottage villages with a smaller population. In general, there are no competitors within a 30-minute drive for the project being opened, so an additional flow of customers from nearby settlements is expected. All the main competitors of the business being opened (large and small fitness centers and clubs) are based within the city (40 or more minutes drive from the village).

Sources of financing

To open a fitness club, the founder's own funds in the amount of 2,200 thousand rubles will be used. and 4000 thousand rubles. a commercial loan approved by the bank for a period of 5 years at 16% per annum secured by the founder's commercial real estate (the premises of one of the restaurants). In order to cover the initial losses (the first 5 months), personal funds of the founder in the amount of 3,820 thousand rubles will be used.

Project payback

Taking into account the presented input data, the following indicators were calculated:

• IRR - 122% per annum;
• simple payback period - 22 months;
• discounted payback period - 24 months;
• NPV - 52,489,000 rubles;

Project Suppliers

Regular suppliers of materials, food for the bar, etc. will be wholesale and retail enterprises of the city. Responsibility for procurement will be assigned to the director - the founder of the business, part of the necessary materials will be delivered by suppliers at their expense.

Equipment, furniture and appliances for the fitness club will be ordered from specialized sports, furniture and computer wholesale companies. About 50% of the purchased equipment is produced in the Russian Federation. Repair of the fitness club premises will be carried out by a specialized construction company.

Service list

The fitness club will provide a wide range of services for various categories of the population of the village and the nearest district. The price list for club clients will include the following items:

• Unlimited or time-limited access to the gym and group classes;
• Individual training under the guidance of a fixed trainer;
• Group classes for certain categories of clients at fixed hours: for pregnant women, children and adolescents, for a group of 60+, etc.;
• Providing services of a solarium and a fitness bar, renting cells for storing sportswear and shoes, renting bathrobes, etc.

At the reception desk, a sale of sporting goods is planned: T-shirts, shower caps, creams for visiting the solarium, etc.

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Investment plan

The total amount of investments in the opening of a fitness club will be 6200 thousand rubles. Below is an itemized breakdown of costs:

Preparation of the fitness club for the opening will be carried out according to the approved schedule:

Service Delivery Plan

A schematic floor plan for a fitness club is shown in the figure:

Entering the fitness club, clients will enter the lobby, where the reception desk is located. There is also a wardrobe for outerwear and a sales department where you can get advice on purchasing and renewing club cards.

Opposite the cloakroom there will be a fitness bar offering drinks, protein and vitamin shakes, energy bars and other products to visitors. Behind the bar there is a separate room for staff rest.

The training areas will be divided into the following areas:

• cardio (treadmills, exercise bikes, etc.);
• a gym with a hotel area for cross-training and a free weights area;
• room for group lessons.

According to the SES standards, at least 5 sq.m. should be provided for one visitor to the fitness center. area, i.e. no more than 200-220 people can be in this room at the same time (minus the area of ​​utility areas), which is a long-term target for this fitness club.

Equipment

The following professional sports equipment will be purchased for the cardio zone: treadmills, exercise bikes and bicycle ergometers, elliptical trainers and spin bikes. The price for 1 unit of such simulators is from 50 to 450 thousand rubles. TVs with a diagonal of 132 cm will also be installed in this zone. Due to the wholesale discount for a one-time purchase of equipment in a large volume, the average price for calculating the project will be 140 thousand rubles.

Weight-block machines, benches and wall bars, free-weight machines, barbells and barbells, cross-fit machines, dumbbells, etc. will be purchased for the gym. The average price of 1 piece of equipment for the gym will be 45,000 rubles.

Steps, yoga mats, balls and other equipment will be purchased for the group training hall with an average price of about 1.5 thousand rubles per unit.

Two vertical solariums worth 400,000 rubles each will be purchased for installation in the locker room area. The equipment of each of the two saunas will cost 75 thousand rubles.

For the fitness bar will be purchased: blenders, coffee maker, refrigerator, kettle, etc. with a total cost of no more than 100 thousand rubles.

Approximately 50% of the equipment will be Russian-made, the remaining 50% will be made in China, Italy, Finland and other countries.

Working mode

Since the fitness club opens in a suburban area with permanent residents, the opening hours will be set daily from 07.00 to 23.00. Peak attendance periods are expected in the morning (yoga classes, workouts in the gym before work), as well as in the evening. In the daytime, the fitness club will be visited by housewives, as well as children and teenagers (within the framework of group classes specially provided for them).

The working day of the club will last 16 hours, for functioning without breaks, two shifts of employees, 8 hours each, will be provided.

The process of serving visitors to a fitness club

The sale of cards will be carried out by employees of the sales department, whose responsibilities will include attracting customers, conducting tours of the fitness center, information support, etc.

The direct provision of services will be carried out by professional coaches of the club, conducting both individual and group trainings with clients.

Control over the entrance to the club, the issuance of towels, registration for training, the inclusion of a solarium, the sale of related products, answering questions from visitors, etc. - these duties will be assigned to the club administrators. Cleaning of the premises will be carried out by full-time cleaning specialists, washing of towels and bathrobes will be carried out by a specialized laundry.

The production process of the fitness club will consist of the following main parts:

1. Sale of cards with unlimited or fixed time of visiting the club.
2. Mandatory informing clients in order to remind them of the time of registration for group and individual training (the responsibility of the salon administrators).
3. Conducting strength, cardio and other types of training by professional trainers.
4. Acceptance of payment for the purchase or renewal of cards, additional services (solarium, individual training), the possible purchase of drinks and food in the fitness bar, related products (administrator and bartender duties).
5. Sign up for the next workout.

You can pay for the services provided both in cash and by credit card.

Cost of services and fixed costs

Given the high proportion of salaries of coaches, administrators and sales managers, which will account for the bulk of fixed costs, the costs of the cost of providing sports services can be neglected. Payments for laundry, detergents for showers and toilets will be included in fixed costs.

The markup on drinks and food at the fitness bar will be about 150%, on goods at the reception - about 100%.

The fixed (salary) part of the payroll will amount to 645,000 rubles. per month. The bonus component (variable part) will be 37% of the total revenue (from 1% for administrators and sales managers and up to 1.5% for coaching staff). Bonuses will depend on the labor costs of trainers for conducting individual and group trainings and on the total amount of revenue per shift for administrators and sales managers.

In addition to the payroll, significant payments in terms of volume will fall on the rental of premises (1,200 sq.m.) - 720,000 rubles, security and utilities - 115,000 rubles. per month. Payment for outsourcing services (accounting) - 30,000 rubles, laundry services - 25,000 rubles, transportation costs - 10,000 rubles. Other expenses (repair of machinery and sports equipment, detergents for showers and toilets, water for coolers, etc.) will total 72,000 rubles.

The amount of income taxes (UST) will be charged based on the amount of income minus expenses (15%).

Marketing Action Plan

competitive background

The fitness club will be opened in a new cottage settlement, where most of the cottages, townhouses and low-rise business and elite class apartment buildings have already been built. Within walking distance there are no competitors providing similar services. An exception can only be private gyms in cottages intended for use by family members.

However, the fitness club will partially compete with similar establishments within the city, next to which the cottage village is located, because. part of the population may prefer to play sports near the place of work or study, or choose establishments that provide access to the pool.

The price level is expected to be slightly higher than the average for fitness centers and clubs that provide a similar list of services. The club will have an extended work schedule (until 23.00) so that customers who return to the village late from work can visit it.

Price policy

Prices for the services of the fitness club are calculated at the average level for the city. The following types of club cards will be offered for sale:

• Unlimited access to the club for 3, 6 and 12 months.
• Day visit cards (until 17.00) for 3, 6 and 12 months;
• Evening visiting cards (from 17.00 to 23.00) for 3.6 and 12 months;
• Children's and teenage cards for participation in specialized group training (by type of visit to sports sections) - for 1, 3, 6, 9 and 12 months;
• Introductory visits and guest cards valid for 1 day.

Planned sales shares by types of services provided:

• Unlimited club cards - 40%;
• Time-limited club cards - 30%;
• Individual training - 15%;
• Fitness bar services, sale of sports and other goods - 10%;
• Solarium, rent of cells, bathrobes, etc. - 5%.

The cost of an individual lesson with a trainer will be from 600 to 1000 rubles. The price of an unlimited annual card is 24,000 rubles, for 6 months - 13,200 rubles, for 3 months - 7,200 rubles. Time-limited cards will be 20-30% cheaper. Guest card (single visit) - 300 rubles. Discounts are provided for the purchase of cards for two or more family members (from 10 to 30%).

Individual lessons with a trainer - from 600 to 1200 for 1 lesson (depending on the number of lessons purchased).

Planned sales volume

The main income of the fitness club will be from the sale of club cards. With the maximum possible number of clients simultaneously playing sports in the amount of 200 people and an average load of 30% per year, taking into account time periods during the day with low attendance, it is planned to serve about 300 clients per day (about 18 clients per hour). With an average attendance of each client 3 times a week, this gives an estimated number of sold club cards in the amount of 3,000 pieces, which, with an average card price per month in the amount of 1,500 rubles, gives the planned revenue of 4,500 thousand rubles.

The average check for additional services in the club (individual training with a coach, purchases at the bar, rental cells, solarium, etc.) will be about 400 rubles per person. Provided that about 25-30% of visitors will use additional services daily, this gives additional revenue in the amount of 300-360 thousand rubles. Thus, the planned amount of revenue will be 4,800 thousand rubles per month.

The purchase of fitness club cards is seasonal. The dynamics of demand for the services of sports centers is shown in the graph:

The peak of demand for the services of fitness clubs falls on January-March, followed by a decline during the summer holidays and an increase in the autumn months.

Due to the absence of competitors within a 40-minute drive by road, as well as the high level of income of the population of the village, it is planned to reach 40% of the planned revenue in the first month of operation. Further, it is planned to increase sales in the amount of 10% per month and reach the required sales volumes by the 10th month from the start of the fitness club.

The planned revenue volumes in the first 12 months of the sports center operation are shown in the graph:

Analysis of the external and internal environment of the enterprise

In order to most accurately position the fitness club, a SWOT analysis was carried out.

Strengths:

• Experience in business, business connections and a positive credit history;
• Lack of fitness clubs within walking and car (30 min.) reach from the cottage settlement;
• A high level of income among the population of the village, where business and elite class housing has already been built or is still being built.

Weak sides:

• Lack of experience in the field of sports services;
• Competition through large network and small fitness clubs in the city, where most of the population of the village works due to a wider range of services (pool visits, massages, beauty treatments, etc.);
• A limited number of potential clients of the club are residents of this cottage settlement (15,000 people at the moment) and the settlements closest to it.

Possible difficulties that the project may face:

• Possible organization of similar clubs within the district;
• Frequent change of personnel (due to the time spent on the road from the city to the cottage village).

Opportunities for project development

• Expansion of the number of services by installing new equipment and mastering new training techniques;
• Increasing the potential client base through the commissioning of new cottages and low-rise buildings.

Customer Acquisition Strategy

Placing a sign on the main administrative and commercial building in the village will act as the main type of outdoor advertising. Promoters will distribute leaflets with special offers. On an ongoing basis, there will be discounts for the purchase of family cards.

The club director, administrators and sales managers will organize the attraction of customers in social networks. The main emphasis in the work of the club will be on the quality of services provided, because It is the effect of "word of mouth" within the village and its environs that can provide an additional influx of customers.

organizational plan

Choosing the form of business organization and taxation system

To open the club, the project initiator plans to organize a Limited Liability Company. Of the possible taxation options, the UST scheme (15%) was chosen, because the company plans significant expenses for rent and payroll.

staff structure

The number of staff of the fitness club (including the director) will be 34 staff units.

During the 8 hour shift (morning or evening), 4 trainers, 1 sales manager, 1 administrator and 1 cleaning specialist will provide services. 2 more trainers, 1 administrator, 1 sales manager and 1 cleaning specialist will act as shift staff for the period of holidays and vacations of employees.

The staff of the fitness club is indicated in the table:

The hierarchy of subordination within the staffing table of a fitness club:

Financial plan

Prerequisites

When calculating the payback of a fitness club, the following assumptions were taken into account:

Annual inflation - 10% per annum;

Income tax - 15% of the amount of income minus expenses (STS);

Deductions from payroll - 34.2%.

Sources of financing

The cost of opening a fitness club will be at the expense of the founder's personal funds, as well as a commercial loan issued by the bank at 16% per annum for 5 years secured by real estate (restaurant building). The loan will be repaid in equal installments once a month.

52,489,000 rubles;

The calculation was made for a period of 10 years at an annual inflation rate of 10% per annum.

The break-even point will be reached on the 6th month of the fitness club, losses before this date (about 3,820,000 rubles) will be compensated by the personal savings of the business owner.

Risk Analysis

The payback and profitability indicators of the project are attractive both for potential investors and for applying for bank loans.

Possible project risks:

• Falling incomes of the population - a possible failure of the services of fitness centers. The influence of this factor is reduced due to the location of the club on the territory of a new cottage settlement with predominantly business and elite class housing development.
• Rotation of personnel - since the coaching staff will need to travel to the cottage village on an ongoing basis (about 40 minutes from the city limits), there is a risk of losing some of the qualified personnel. To reduce this risk, it is planned to retain employees through a high level of bonuses and formalization in the state.

conclusions

The considered example of a business plan for opening a fitness club with calculations is attractive with a quick return on investment, a short time to reach the break-even point. Thanks to this, the project can quickly attract a potential investor.

At present, sports are given great attention all over the world. Sport has become not just a hobby and entertainment, a way to keep your body in good shape, but also a good option for small businesses. Almost all existing gyms in our country are owned by private entrepreneurs and often bring them good money. There are a lot of people who want to work out and pump up muscles. Basically it is the male half. But there are also so-called fitness centers where girls work out. In any city there are at least a few gyms or gyms. The contingent of clients is the most diverse - from students to wealthy and very rich people.

This is a very profitable business, since such establishments are in great demand and there are not enough of them for everyone. Of great importance is the fact that the cash costs will be one-time, that is, in the future, you will practically not have to invest large amounts of money. Consider a business plan for a gym using the example of a small town.

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Choosing a place to open a hall

To make a business successful, the main ideas must be included in the business plan. It should clearly spell out the choice of the location of the future sports institution, the purchase of equipment, the collection of necessary documents, the definition of pricing policy, the sample of finishing the premises for the gym, the number of instructors in the fitness room or a regular gym, working hours, and so on. All this is of great importance. A gym business plan should start with choosing a location. If this is a large institution, then it is advisable to rent a large room. Building it from scratch would be very expensive and time consuming.

It is desirable to place it close to the city center or on the main streets of remote areas. It is important that there are potential customers nearby. Some build halls in large shopping centers, which is also very thoughtful, because thousands of people pass through such outlets every day, who can be attracted by these types of services. This will work especially well with well-established advertising in the form of posters, leaflet distribution or live advertising. Some gyms are located in the basement and semi-basement, this allows you to maintain a certain humidity and temperature conditions of the room.

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Purchase of equipment

Gym opening ideas like these will require initial capital to purchase the necessary equipment. The larger their assortment, the more attention the institution will attract. A standard set of equipment should include sets of dumbbells, weights, barbells, treadmills, simulators for the press, back, arms and legs. The horizontal bar is obligatory. The equipment can be both new and used. It is desirable that it be made of high-quality material and last as long as possible. The floor of the room should not be slippery due to possible injury, but nevertheless it should be well wetted. The range of colors should be calm. It is advisable to arrange music.

In addition to simulators, the project should include the purchase of personal protective equipment: belts, wristlets, gloves, and the like. The opening of the gym must necessarily include the arrangement of its shower, toilet and dressing room. In some gyms, sports grounds are additionally organized, for example, for playing tennis. In between sets, clients will be able to rest in this way.

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Recruitment of service personnel

Such ideas require hiring workers. The staff should include a manager, a cleaning lady, trainers-instructors. The opening of the hall is impossible without the presence of trainers. Usually these are young people of athletic build who thoroughly know the operation of each simulator and can advise you on any issue of interest.

Since services in such institutions are always paid, the instructor for each of his wards can draw up a detailed schedule and mode of training. It will clearly indicate the frequency of training, duration, types of exercises, daily routine and nutrition.

Some are engaged on their own, without coaches, which is not always advisable. Indeed, in order to improve your figure, simple exercises are not enough, you need to follow a certain regime, which includes nutrition, sleep and wakefulness. In the gym, if it is large, several instructors can work at once. Thus, each client will have an individual approach that will provide full-fledged training and regimen.

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Registration and collection of necessary documents

Ideas must be in writing and legally certified. To do this, you must register as an individual entrepreneur or LLC with the local tax office. The first option is the most optimal, since in this case it will take less time and money, and the list of necessary papers will be smaller. Be sure to pay the state fee. The project will require the collection of necessary documents and permits, namely, permits from the fire department, sanitary and epidemiological services and territorial property management.

After collecting the papers, you can establish the business itself. It is best to organize a daily mode of operation due to the fact that some clients go on some days, others on the next. Hours of operation may vary. In some of these institutions, clients are issued certificates or membership cards, according to which they can study for a certain number of days.

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Gym business plan

The ideas of opening a gym are closely intertwined with another direction - the construction of a gym. Unlike the gym, this establishment is designed for sporting events, such as playing football, basketball, volleyball, tennis, and so on. It can be a large sports complex, which will host all kinds of mass sports events. This is also a rather profitable business due to the fact that there are a very, very large number of athletes among us. It will be especially promising if international matches or competitions are held in such gyms.

The task is not easy. This will require careful planning of the room. It should be light. The height of the ceiling, windows, width and length of the hall and other indicators are normalized. The floor does not have to be smooth. In addition to all this, it will be necessary to purchase equipment: horizontal bars, wall bars, nets, basketball hoops, jump ropes, mattresses, balls, and the like. Their cost will not be large, but as they age and wear out, you will constantly have to invest new money.

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Opening of a fitness center

The ideas are very promising due to the fact that most women want to improve their figure and lose a couple of extra pounds. The fitness center business plan is similar to the above. A distinctive feature is that all clients work together under the guidance of one trainer. He teaches them the basic exercises. Classes are usually held collectively, while the instructor shows the technique for performing each movement. An important point is the presence of musical accompaniment.

All clients must be in special clothes and sneakers so that the clothes do not hinder movement. The size of such an institution may vary depending on the number of visitors and the number of trainers. All classes are paid. On average, the cost of a monthly subscription ranges from 1 to 5 thousand rubles. Thus, the income from such a fitness room can be quite decent. In a big city there can be several dozens and even hundreds of fitness centers. To avoid competition and make the business successful, you can lower prices a little or provide free extras, such as discounts for regular customers, massage subscriptions, and the like.

The increased interest in the sports industry and everything connected with it could not fail to attract the attention of big business. Sports centers began to grow like "mushrooms after the rain", but demand still far exceeds supply. How to open a fitness club. Where to find a business plan for a fitness club is a topical issue for many entrepreneurs.

Summary

This project is a business plan for a fitness club for organizing and developing a business with a payback period of two years.
Project goals:

1. Creation of a highly profitable enterprise
2. Organization of obtaining a stable profit
3. Satisfying the market for the consumption of essential food products, and related household and industrial products.

Project funding source: own funds or bank loan

Form of doing business: OOO

The total cost of the project: 7.5 million rubles

Payback period: 2 years

Included in the calculations interest rate: 22% per annum

The total interest payments will be: 3.3 million rubles

The investor's income will be: 3.3 million rubles

Payments of loan funds and interest on the loan will begin from the first month of the project.

Main stages of project implementation

The beginning of the project implementation - immediately after the acceptance of the business plan by the Customer, or after receiving credit funds.

The main stages for the implementation of this project, the conditions and terms of their implementation are presented in Table No. 1:

Stages of the project	Deadlines
Conclusion of an investment agreement	1 month
Getting borrowed funds	1 month
Entering into the state register, registration in administrative and tax authorities	1 month
Location selection and design documentation	1-6 months
Purchase and installation of equipment	1 month
Recruitment	1 month
Carrying out a marketing campaign	1-24 months

General description of the project

The organization of a fitness club (hereinafter referred to as the Club) is intended to meet the demand of the population for the services of coaches in various sports, providing premises, simulators and sports equipment for independent sports and maintaining physical fitness. Nowadays, maintaining a good physical shape is one of the conditions for personal success for most people. Therefore, a business plan for opening a fitness club, whether it is an elite establishment or a business plan that provides for the opening of an economy-class fitness club, is in high demand today.

room

First of all, it is necessary to decide on the format of the premises, the future concept of the institution will depend on this, which in turn determines both the organization of the Club and the technology for its management, as well as the level of income.

The format of such establishments is usually determined by the area:

• Gyms - up to 100 sq. meters
• Sports halls - up to 500 sq. meters
• Fitness centers - from 1000 sq. meters + with the possibility of providing additional related services

An expensive fitness club that offers its visitors a full range of various services requires huge investments to create. During the beginning of the "craze" for a healthy lifestyle - in the "nineties" and "zero" years, fitness clubs, as a rule, were created on the basis of former state sports complexes, and now all suitable areas have long been occupied and are successfully functioning. Therefore, at present, clubs have to be built from scratch, or the existing buildings have to be redone to the required parameters. A little less money is spent on such “repairs” than on capital construction.

In developed countries, almost all fitness clubs are located on rented premises. In our country, we need to look at this issue on a specific situation. This project assumes a long-term lease of premises in which proper repairs are required. The minimum lease term must be 10 years. In the future, when creating a successful business that brings a stable profit, it is planned to build their own premises in the future (or acquire a suitable property) for various mass entertainment events, and the possible leasing of part of the premises.

Getting started involves determining the type of fitness club - or it will be one Club that will have its own style, unique services that differ from those offered by competitors; or it will be a network of fitness clubs with at least 5 establishments. It is also necessary to determine the pricing policy in advance - rather high prices for services of the "elite" and "premium" class, or the democratic cost of visiting the Club.

The choice of the location of the Club should be based on the fact that people visiting such small-format establishments (in the case of choosing the type of establishment with affordable prices) usually visit them in residential areas, closer to home. This means that the industrial and administrative zones of the city can be excluded in the search for suitable premises. There is an option to rent a suitable space in an area under construction, which should be put into operation in the near future. Taking into account the period of re-equipment of the premises, carrying out all the necessary engineering communications, bringing them into compliance with the applicable standards, it is necessary to calculate that the opening time of the Club coincides with the settlement of new residential buildings.

There is the option of locating the Club in a large shopping center, but only if we are talking about opening a fitness center in the regions, since the rent of such large areas is incomparable with the profit, especially for a newly opened gym.

The organization of the Club assumes to be guided by the following criteria when choosing a location:

• Convenient access roads (at least 2) with the possibility of direct access to 1-2 central streets of the settlement
• Large car park
• Close proximity to food suppliers (when organizing a bar, cafe, and other similar establishments)

Preparation of the necessary documentation

To start the work of the Club, you must obtain the following permits:

• Consent to the activities of the Club from the local administration
• State Fire Inspectorate Approval
• Rospotrebnadzor permission
• Medical documents for each employee
• Documents confirming the qualifications of all employees involved in health and fitness activities
• Permission for the production and sale of food products (if organized)
• And some others, depending on the specific region of activity

Services offered

To create a successfully operating institution, you need to correctly determine the pricing policy of the Club. It is important that its design fully complies with the assigned price list. In this case, it is necessary to take into account the prices offered by competitors located in this urban area.

As a rule, the range of services offered by fitness clubs is as follows:

• Gym with professional instructors
• Hall for cardio and aerobic exercises
• Hall for yoga, qigong, dynamic dance styles, and other similar sports
• Hall for martial arts
• Hall for basketball, volleyball, mini-football
• Activities with children (karate programs, aerobics, dancing, gymnastics, etc.)
• Several types of solarium (horizontal, vertical)
• Showers, sauna
• Fitness bar
• sporting goods store
• Billiard room, bowling alley, bowling
• If the necessary conditions exist, it is possible to offer other types of vigorous activity aimed at improving and strengthening the body.

Consideration should be given to renting out the space during certain hours to private coaches and popular instructors who can raise the rating of the establishment to a higher level. The Club's work schedule will depend on the chosen pricing policy and the format of the establishment being opened. The Club, which is large in area, requires work in two shifts, in order to organize the possibility of visiting customers at different times convenient for them.

Of course, the business plan of an economy class fitness club will contain several other examples with other calculations.

Fitness club staff

Qualification of employees working in the Club is an important component of its attractiveness to customers. In almost every hall there is an instructor who will answer any questions about the practiced sport for free. All employees who train clients must have a specialized education, confirmed by relevant documents. If there is an opportunity to attract existing athletes to permanent work, or to conduct one-time classes, master classes, etc., then this will be a huge advantage in the fight against competitors. Any employee every year must confirm their level of knowledge, skills, and training, passing a special attestation commission.

Small-sized gyms often hire an instructor who develops individual programs for those involved, without being personally present at each workout. Today it is quite difficult to find an experienced mentor in almost any sports field that is no longer busy with work. Therefore, "democratic" gyms often attract people from among the visitors who have some experience in sports in this area and have achieved some success for such work.

The daily work of a fitness club, especially a large one, provides for the well-coordinated activities of the whole team:

• Instructors and trainers
• medical personnel
• Technical personnel servicing ventilation systems, air conditioners, exercise equipment
• Security
• Managers and administrators
• Accounting Department
• And some others as needed

To interest and stimulate staff, along with monetary incentives and salary increases, you can use the opportunity to grow up the career ladder - from a simple instructor to a sports program manager.

Other organizational issues

For successful competition with other similar institutions, the Club must correspond to its level. Musical accompaniment of sports activities, music in the hall is an invariable attribute.

If the project justifies the opening of a fitness bar in the Club, it is necessary to develop a menu that provides for a suitable assortment of food and drinks for athletes.

It is necessary to consider the possibility of visiting the Club using club cards with different validity periods, organizing a system of discounts for purchasing a subscription to visit several halls in the Club. As the practice of existing fitness clubs shows, the ratio of profit from the sale of club cards and payment for one-time visits is approximately 3/1, income from cards and the implementation of additional types of services is also approximately 3/1.

It should be noted that at present the area under consideration is still relatively free in terms of saturating the market with full-fledged, well-equipped fitness clubs with competent instructors offering additional services. In many regions, “semi-basement rocking chairs” are still preserved, to which the population has become accustomed since the 90s and the “zero” years.

This business requires huge investments in its implementation, but in terms of the medium and long term, it is an extremely profitable business. The demand of the population for such services is increasing literally every month, especially against the backdrop of large-scale promotion of sports and a healthy lifestyle.

Marketing plan

The current state of the market for health-improving services and services for providing opportunities for sports today can be called moderately saturated. After the global economic crisis of 2008-2009. for about a year there was a general decline in this and related business areas. In 2010, there was a steady growth in demand for fitness against the backdrop of a gradual increase in the standard of living of citizens.

The crisis in the country, which began as a result of the introduction of economic sanctions against Russia in 2015, until now (beginning of 2016) has not yet had a devastating effect on the industry. It is difficult for people to wean from the habits acquired during the prosperity, so the attendance of fitness clubs has decreased in relation to 2013-2014, when the highest increase in visits was observed, by about 2-3%.

The general promotion of sports in the media, social networks, and the work carried out in the country by sports events, including global ones, support the interest of citizens in sports.

Another thing is that most people, including current instructors and fitness trainers, have different opinions on fitness theory. According to sociological surveys of various social and age categories of people, fitness is:

• "pumping" muscles
• fat loss, weight loss
• overall improvement in fitness
• preventing and relieving stress
• part of the image
• part of life
• strengthening of "spirit and body"
• New acquaintances

Based on this information, it is necessary to build the marketing policy of the Club. At the same time, it should be taken into account that in recent years the category of visitors “over 40” has significantly increased, who come to classes knowing what they want to achieve as a result.

To form a consumer opinion, it is necessary to carry out the following activities:

• installation of outdoor advertising means - posters, pavement signs, billboards
• advertising in the media, in particular in specialized magazines
• creating your own Internet resource
• organization of sustainable infrastructure and working conditions for employees
• distribution of booklets, brochures, leaflets

The classification of potential consumers of a fitness club is shown in Table No. 2:

Average national prices for the purchase of fitness club services are shown in Table No. 3:

Fitness club format	The cost of a one-time lesson, rub.	Acquisition of an annual subscription with 3 visits per week, rub.	Purchase of a subscription for 6 months with 3 visits per week, rub.	Purchase of a subscription for 3 months with 3 visits per week, rub.	Billiards, bowling alley, bowling, rub.
class "elite" and "premium"	300-1000	25 000 - 140 000	15 000 - 75 000	10 000 - 50 000	from 300
Economy class	150 - 200	11 000 - 18 000	7 500 - 12 000	3 500 - 5 500	from 200

Based on the above data, we can conclude that the organization of a fitness club is, despite the high costs, a highly profitable and promising business.

Production plan

The main equipment for the organization of the Club will be sports equipment and simulators:

• professional treadmills
• exercise bikes
• power stations
• elliptical trainers
• benches, stands
• free weights - barbells, dumbbells, kettlebells, weights
• sports mats
• yoga mats
• mirrors
• boxing bags, punching bags, gloves, paws
• billiard tables and accessories

Equipment is purchased depending on the range of services provided. The choice in favor of this or that simulator is determined by the manufacturer's brand, functionality, durability, reliability, and safety of operation.

The provision of additional services requires the purchase of appropriate equipment.

Financial plan

The beginning of the company's financial year is January.

The main taxes payable are shown in Table 4:

Type of tax	tax base	Period	Interest rate
income tax	Incoming profit	Month	20%
Property tax	Estimated value of the property	According to the payment schedule	2,2%
VAT	Added value	Month	18%
Income tax	payroll fund	Month	13%
Social payments	payroll fund	Month	34%

The estimated plan for the volume of services provided by the Club is presented in Table No. 5:

period	service	volume of demand	price	profit, rub.
1-12 month			200 - 300 rubles for a one-time lesson	10 000 - 15 000
1-12 month	sale of club cards	weekdays - 10, weekends - 2	25 000 rubles	300 000
1-12 month		depending on load	depending on the price list	50 000 - 100 000
13-24 month	fitness, shaping, aerobics, gym, yoga, martial arts	weekdays - 300 people, weekends - 200 people	250 - 350 rubles for a one-time lesson	12 500 - 17 500
13-24 month	sale of club cards	weekdays - 10, weekends - 2	30 000 rubles	360 000
13-24 month	provision of additional services	depending on load	depending on the price list	60 000 - 120 000

Conclusion

The presented study showed that the organization of a fitness club is a highly profitable, promising project that requires significant investment, and a business plan for a fitness club drawn up by experts. Risk reduction can occur due to the competent management of a fitness club, the right concept and customer focus.

Today, a healthy lifestyle is an integral part of the image of a successful person. Therefore, it is not surprising that information on how to open a fitness club from scratch is of interest to many. In large cities, there are quite large fitness clubs and it is quite difficult to compete with network monsters there. But if your city is small, then this article is just for you.

Fitness club

What does it take to open a fitness club, provided you have start-up capital?

1. Decide on the services of the future fitness club.
2. Prepare a business plan.
3. Collect the necessary documents.
4. Find a room.
5. Purchase the necessary equipment.
6. Run an advertising campaign.
7. Hire qualified personnel.

Fitness club services

The fitness club can provide a range of services:

• fitness;
• shaping;
• aerobics room;
• Gym;
• pool;
• massage;
• solarium;
• manicure;
• bar.

You can provide all of these services or choose some of them. It is worth starting with a small number of services, with the subsequent expansion of the range.The presence of the pool will increase the status of the club, but will also lead to a decent increase in the required start-up capital. In addition, most likely, you will have to build your own building in order to get a pool.

Business plan

The first step in any successful business is a good business plan. In general, it can be ordered from professionals, but this will require additional costs, but save time. Or you can take as a basis a ready-made business plan for a fitness club and adapt it to your conditions. Consider an example of a business plan for an economy class fitness club with calculations, which you can, if necessary, remake for yourself. Consider the example of a club that provides fitness services and a gym for training on simulators.

We draw up a business plan

Basic costs

1. Staff salary fund - 85,000 rubles / month.
2. The cost of purchasing simulators and equipment is 250,000 rubles.
3. Expenses for paperwork - 20,000 rubles.
4. Advertising expenses - 15,000 rubles / month
5. The cost of renting a room is 50,000 rubles per month.
6. Utility fee - 20,000 rubles / month.

Total per month: 190,000 rubles. plus the purchase of simulators 250,000 rubles. Thus, it turns out that the opening of a fitness club will cost us 440 thousand rubles.

Income

The cost of a monthly subscription is 2500 rubles.When selling 100 subscriptions per month, the profit will be 250,000 rubles.Accordingly, our fitness club will pay off in 4 months, provided that we can ensure the implementation of the specified number of subscriptions.

You need to understand that the above plan is ideal. In reality, it must be taken into account that additional costs may be necessary, it is necessary to pay tax. Therefore, you should not count on payback earlier than in 6-8 months.

When choosing equipment, it is necessary to pay more attention to durability and reliability. You should not buy expensive brands of exercise equipment, especially if your future club will be an economy class.

If you are going to open a fairly large and modern business or elite class fitness club, then the required start-up capital will increase tenfold. You will need to build a new building, in which a pool will need to be provided at the design stage. The equipment will need modern and new, which will need to be changed at least once every 1-2 years.

Required documents

First you need to choose and register the legal form of your future business in the tax office. At first, it will be easier and easier to register as an individual entrepreneur. This will help to avoid additional costs for accounting and make it possible to use a simplified taxation scheme.When registering, you must indicate the codes of the all-Russian classifier of types of economic activity (OKVED) for the services that you will provide. Here is an example list of codes:

• physical culture and health-improving activity code 93.04;
• other activities in the field of sports code 92.62;
• activity of sports facilities code 92.61.

The only thing to remember is that if in the future you will expand the range of services (for example, add a massage, solarium or manicure), then you should indicate this in advance, noting the OKVED of additional services.Then we get permission from Rospotrebnadzor. This will require the availability of medical documents from employees, a contract for the maintenance of the premises, a passport for a sports facility and a production control plan (PPC).

room

If you plan to rent a room, then you need to choose a place with a lot of people traffic. It can be a room in the center or not far from any university. You can open the doors of your fitness club in a residential area, where the cost of rent will be significantly lower than in the city center.

It is important to choose the right room

Do not forget about the convenience of potential customers. It is convenient for people to play sports near the house or on the way from work.It is worth using your premises if its location meets the requirements that apply to rented premises. Roughly speaking, if your premises are located in an industrial zone, then opening a fitness club there is unlikely to bring profit. Even though there are no costs for renting a room.

It is necessary to pay attention to the ventilation and air conditioning system of the hall where the training takes place. It must be well ventilated and provided with good ventilation. It should be possible to maintain a pleasant temperature for training.It is also worth noting that in addition to the training room, locker rooms, toilets and showers are also needed. Hot and cold water is required.

The area of ​​​​the premises can be roughly determined based on the calculation that each potential client should have at least 4-5 square meters. m.

Equipment

Classes in the fitness room involve training on various equipment such as a fitball, a step platform will also need dumbbells. If the club also has a gym, then simulators are needed to work out various muscle groups, so the choice of equipment should be approached with this in mind.

Fitness club equipment

The minimum equipment that is good to have in a fitness club is:

• fitballs;
• step platforms;
• horizontal bench;
• bench with a leg machine and a barbell rack;
• press simulator;
• simulator for the development of chest muscles;
• Smith machine;
• treadmill;
• leg press machine;
• various barbells, dumbbells, disks and other trifles.

Naturally, the number of simulators and shells should be selected depending on the desired client traffic. For example, fitballs and step-platform should correspond to the expected number of participants in the fitness group. The number of treadmills should be at least two, and it is better to have more barbells and dumbbells.

Attracting the first customers

At this stage, it is already necessary to think about conducting an advertising campaign for your business. It would be nice to print flyers with an invitation and announce the imminent opening. They can be distributed in public places.You can advertise in local newspapers. TV advertising is quite expensive and makes sense if your club is in the high price segment.You can think of a loyalty system for customers - discount cards.It is possible to launch a promotion like "Come with a friend and get two classes for free."Think about the possibility of visiting your club for mothers with small children. Organize a small playroom with a babysitter, or make exercise programs for toddlers.

Staff

When all the previous points are completed, you should start recruiting. It is desirable to select trainers with experience and sufficient knowledge to conduct effective training. The best option would be that they have the necessary education and work experience.The minimum number of staff when opening a small hall, subject to shift work:

• administrator 2 people;
• trainer 2 people;
• cleaning lady 2 people;
• accountant (when opening an LLC) 1 person

If we open a small sports business, then for a start it will be enough for us to hire seven people. With further expansion of the range of services, the number of staff will need to be increased.

An important member of the team of the future team are the coaches. Their choice should be approached with the greatest responsibility. It is worth considering the candidates of former athletes, physical education teachers at a school or university. It is desirable that the trainer has a specialized education.In the case of opening a large club, the number of staff will, of course, be much larger. An additional trainer, nurse, massage therapist may be required.

Fashion for sports and a healthy lifestyle is a relatively new phenomenon in modern Russian society. Today, not only young people want to look fit and feel good, but also representatives of the older generation. Against this background, many fitness halls are opening, oriented to different social and price groups. To open your own fitness club, considerable financial investments and a clear business plan are required, but the return, if successful, will be at the level.

Features of the Russian market: how profitable it is to open your own fitness center

The fitness industry has shown steady growth over the past decade. Even the economic crisis did not greatly affect the state of the market: the trend has slowed down, but continues to grow.

According to VTsIOM surveys, in 2015 there were 24% more citizens interested in sports than in 2010.

The share of people who are fond of physical culture and sports and visit fitness centers in Russia is about 30%. For comparison, in Europe, the USA and China, this figure exceeds 50%. For example, in Switzerland, 74% of the population is regularly engaged in physical education.

Russia is also actively moving towards the popularization of sports. This is facilitated by the policy pursued by the state and the massive marketing strategy of major market players. If a few years ago, young people aged 20-35 were the visitors to fitness centers, today you can meet many representatives of a more serious age there: over 50, even over 60 years old.

The concentration of fitness centers is higher in large cities and the capital, the market is the least filled in the provinces, and there is ample opportunity for growth.

Being slim, strong and young has become fashionable, and, consequently, the number of visitors will continue to increase, so opening a gym is quite a profitable business.

business owner Sergey Nikolaevich

As the market grows, so does the competition. However, there is still room for further growth. The main competitors for small fitness centers are large franchised clubs. As a rule, no more than 1-2 such clubs open in medium-sized cities. Do not be afraid, all customers will not go there anyway. Each entrepreneur, with the proper approach to business, will find his client.

Formats for opening fitness clubs

The main formats of fitness clubs include:

• network clubs (most often opened by franchise);
• non-network fitness centers;
• GYM's;
• small highly specialized fitness clubs.

Network fitness clubs

Large network clubs occupy 35% of the total, the most famous of them are:

• Planet Fitness,
• worldclass,
• alexfitness,
• Orange Fitness,
• city ​​fitness.

The flagships of the market open centers in many cities of Russia, and each of them has its own pricing policy. For example, AlexFitness caters to low-budget visitors by focusing on the masses and offering cheap annual memberships. Large fitness clubs are located in separate premises or in large shopping centers with an area of ​​​​more than 1000 square meters. meters.

There are also chain small fitness centers on the market, which basically have the same pros and cons in terms of franchising.

Table: advantages and disadvantages of large chain fitness clubs

Non-chain fitness centers

Small non-network fitness centers adequately withstand the competition of network formats. Most concentrated in medium-sized cities of Russia.

Table: advantages and disadvantages of small non-chain fitness centers

Advantages

Flaws

Opportunity to be closer to the client. A small fitness center can be opened on the ground floor of a residential building or in an office center. Flexible policy regarding prices, training programs, etc. On the ground, it is easier to take into account the preferences of customers, focus on the price segment of the audience. No need to make huge financial investments. A small area implies a lower cost of rent and a small need for staff.

Incomplete market coverage. Space restrictions require the club to specialize in a certain area, for example, only group classes for women. It is necessary to develop your own training programs.

GYM's

Another format for opening a fitness center is a gym. It is assumed that classes in the gym are carried out on simulators, under the supervision of an instructor. A variation is the so-called wellness club - a gym for women, where they can put their body in order without much physical exertion.

Table: advantages and disadvantages of the gym

Small highly specialized fitness clubs

There are also highly specialized fitness clubs: for expectant mothers, for mothers with children, children's studios, etc. The advantages and disadvantages depend on whether the club will be opened under a franchise or on its own, but the main disadvantage is a narrow target audience.

The choice of a specific fitness center format depends, first of all, on your budget, as well as on the preferences and goals that you set for yourself.

How to open a fitness room from scratch, what you need for this

The main components of the business:

• financial calculations and drawing up a business plan;
• registration of the organization;
• selection and equipment of the premises;
• recruitment;
• customer search and advertising.

Business registration and required documents

Opening a fitness club does not require complicated steps or obtaining a license. The order is pretty simple:

• Register a legal entity. It is possible to register an individual entrepreneur.
• Choose the form of taxation, a simplified one is suitable here.
• Register with the tax office and the Pension Fund.
• Obtain permission from supervisory authorities: RosPozhNadzor, RosPotrebNadzor. To do this, you will need to provide a contract for the maintenance of ventilation, air conditioning, for the disposal of lamps, a passport for a sports facility, and medical books.

The key point is the choice of the location of the fitness center

Choosing a place is the most important task when organizing a fitness club. There are several options: in large residential areas, in a shopping or business center, near a large cluster of offices.

Pay attention to tips for choosing a location for a fitness center:

1. Focus on matching the status of the club and the income of local residents.
2. The infrastructure should be sufficiently developed: convenient transportation, parking, etc.
3. It is better to stay away from competitors, especially if they have obvious advantages.
4. Analyze whether it is possible to remake the premises for the needs of a fitness center: there must be a sufficiently high strength of the floors in the gym, the presence of showers, and so on.

As a rule, the premises for the fitness center are rented. Try to choose one so that you can later redeem it. The cost of renting is a very costly part of the expenses, therefore, with a favorable development of events, the acquisition of premises in the property is a good investment.

The room can be semi-basement, but the ceiling height should not be lower than 3.5 meters, all communications must be connected.

Preparation of premises, repair and purchase of equipment

This article provides a business plan for a small brick-and-mortar fitness center with one group exercise room and a small gym.

For this format, an area of ​​\u200b\u200bthe premises is not less than 250 square meters. meters:

• 30 sq. meters for locker rooms;
• 50 sq. meters - a hall for group classes;
• 70 sq. meters - gym;
• 40 sq. meters - toilets, showers, technical rooms;
• 20 sq. meters - foyer;
• 10 sq. meters - the head's office.

The minimum set of equipment that will be required for the gym:

• Cardiozone:
  • Treadmills,
  • rowing machine,
  • stepper,
  • elliptical trainer,
  • exercise bikes (at least 2 units of each).
• Free weight area:
  • sets of dumbbells of various weights,
  • Bench and incline benches
  • power frame,
  • smith machine,
  • vulture set,
  • pancake set,
  • push-up bars.
• Strength training area:
  • for leg press,
  • adduction / breeding of legs and shins,
  • for vertical pull
  • for horizontal pull,
  • for the muscles of the lower leg,
  • for pectoral muscles.
• Group training room:
  • fitballs,
  • steppe,
  • mats,
  • rods,
  • dumbbells,
  • equipment for pilates and yoga.

A crossover and a butterfly trainer are not worth buying, they are too bulky, expensive, and at the same time they are not very popular with customers.

Equipment, especially weight machines, is expensive. In order to save money at the first stage, use the recommendations:

• It is possible to purchase non-new equipment, but make sure that it is in good condition and functions properly.
• Purchase equipment on lease - this is a great option for those who do not have large funds at the start of work.
• Do not save on equipment at the expense of quality or convenience for customers. The principle of "the miser pays twice" works everywhere, at the same time, it is not worth overpaying only for the brand.

At the first stage, the designated list of equipment will be enough for you, in the future you will be guided by the needs of your customers and will be able to purchase additional simulators.

Order equipment in advance. Delivery time may be delayed - do not delay the launch due to such organizational problems.

Table: initial costs for repairs and equipment of the premises

Training Methods

With the option of a fitness club opened under a franchise, the entrepreneur will not face the issue of methods and pricing. Otherwise, you'll have to work hard.

The training methodology is an important part of the work of the fitness center, especially for group classes. The attendance of the center also depends on how interesting and effective the classes will be.

The Internet will help you, your experience, if you are a specialist, and the experience of those coaches that you will hire. Take methods that have successfully proven themselves in the market, have positive feedback from clients and trainers. Do not forget to bring your own nuances and "chips" to them. You can also purchase work methods, it all depends on your financial capabilities and aspirations.

Pricing

Due to the complexity of calculating the cost of fitness center services, it can also be difficult to determine the optimal price. Not the last role here is played by the price level of competitors, as well as the segment in which you work. The business plan that is being developed in this article involves working in the middle price segment, in a medium-sized city of the Russian Federation, visiting by subscription.

There are different approaches to selling fitness center services:

• Selling long-term memberships for any class at any time or for a specific period during the day, for example, a subscription to classes during business hours may cost less.
• Sale of subscriptions for a month for a predetermined time for certain classes.
• Actual payment for class.

The most profitable option is the sale of "long" cards; it works best in the premium and middle class segments. If the club has additional services, such as a solarium, beauty salon, fitness bar, locker rental, the share of income from subscriptions can be up to 70%, and from other services - up to 30%.

In our case, the average cost of an annual subscription can be about 20 thousand rubles.

Based on the not too large area of ​​the club, we assume that in the first 3 months of operation the number of season tickets sold per month will be about 50. In the future, with a competent advertising campaign and taking into account the potential load, the number of season tickets sold per month can reach 70 pieces. It should be understood that not all who have bought will diligently and regularly attend classes.

According to calculations, the average monthly revenue in the first year of operation will be about 1.3 million rubles.

Table: fitness center revenue calculation

Recruitment

Finding competent, qualified and friendly staff is another condition for successful business development.

Table: example of fitness center staffing (minimum headcount)

Job title	Quantity	Wage amount
Manager (at the first stage, it may be the entrepreneur himself)	1	50 thousand rubles
Gym Instructor	3 (for shift work)	25 thousand rubles * 3 +% for individual lessons
Group Instructor	3 (for shift work and in different areas of group classes)	25 thousand rubles * 3
Administrator	3 (for shift work)	15 thousand rubles * 3
Cleaning woman	1	10 thousand rubles
Total	11 people	255 thousand rubles

Advertising is an important business development tool

At the first stage, in order to position your center, you will need to make a good sign, banners for placement near the club, launch an advertising campaign on local television and radio (at least for 2-3 months), order a website, hold the grand opening of the center. The total initial cost of promotion will cost you about 400 thousand rubles.

After opening the center, you can use the following advertising methods:

• banner advertising;
• periodic advertising on radio or television, can be alternated;
• updating the site and maintaining social networks;
• contextual and targeted advertising on the Internet;
• distribution of flyers;
• work with the existing client base in order to motivate the purchase of subscriptions for the next time period.

We are actively promoting through the Internet, and ourselves, with the help of the knowledge we have received. We opened pre-sales, made an online appointment on the site. Registration provided the client with an invitation to an open day. It can be said that we created an artificial hype. Club cards at a discount were sold only one day - on the opening day. We refuse global promotions when one discount outweighs another. It is quite difficult to fight this phenomenon in the fitness services market, but we are trying to move away from it.

Natalya Nevenchina

Financial plan: costs, profits and payback

Part of the monthly expenses was calculated above, the results and calculations of the remaining expense items are summarized below.

Table: calculation of monthly expenses

To calculate the payback of the project, the estimated amount of revenue will be reduced by 20% to insure the risk of not receiving the planned profit.

Table: project payback forecast

In the example business plan, the payback period for the project was 1 year and 3 months. Obviously, the options may be different depending on the size of the club, the city of opening, the competitive environment, the specialization of work, etc. This plan serves as a guideline for the calculations that you will definitely need to do if you are thinking of opening your own fitness center.

Learn from the Mistakes of Others: What to Avoid

An analysis of the experience of business owners made it possible to identify several typical mistakes when opening and developing a fitness center.

Misjudging the target audience segment

The business owner must clearly understand to whom he sells his product, what his client's desires, needs and financial capabilities are, whether he will be afraid of the fit center because of a too pretentious sign or name.

You must clearly understand for whom you are opening a gym, whether your visitors will be students, or wealthy people who are ready to pay 150 thousand rubles for an annual subscription. Will it be a hall with a low price policy, but with high traffic, or an elite club. That is, you must understand whether you are opening an economy room, a medium-sized or a premium health complex.

Sergey Aleksandrovichhttp://iqreview.ru/business/fitness-club/

Excess savings

To avoid problems with inspections, as well as to prevent the outflow of customers due to poor quality of services, in no case save on fire safety and air conditioning systems, plumbing (showers are required), and constant cleaning of the premises.

Wrong choice of location

It makes no sense to place an elite fitness club in an old unpopular area of ​​the city, and an economy class center in an elite cottage village. Adequately assess the location of the future fitness center in accordance with your intentions.

Wrong selection of personnel

When conducting an interview, evaluate not only the education, experience and skills of the future employee, but also be sure to pay attention to his manner of speaking, friendly attitude, and charisma. Fitness center clients are very sensitive to such things, and will never go back to a trainer they don't like, no matter how qualified he may be. It is also necessary to constantly monitor the work of your staff, conduct training programs, trainings, and so on.

I have been conducting internal trainings for my staff since the opening. Once a week, on Sunday, we get together and discuss work issues. The meeting is held in a question-and-answer format. Any trainer, administrator can ask a question about work, get an answer and recommendations. This is important, because it is very difficult to put all the necessary information in the heads of the staff at once.

Natalya Nevenchinahttp://consultingforfitness.ru/interview1/

Video: what a fitness club looks like in one of the US cities

A fitness center is a promising, but rather costly line of business with good profitability and payback rates. To become successful in this area, you need to competently approach the organization of a business at the first stage, and also devote a lot of time to it at the formation stage. In this case, all the money and effort invested will pay off, and you will become a wealthy owner of a serious, socially responsible and promising business. I wish you success!