What advertising is the most effective: statistics and examples. What kind of advertising will be the most effective for small businesses Effective advertising services for businesses

Which ad is the most effective? How necessary is it in small and large businesses? These and other questions arise for everyone who starts doing business and is faced with the fact that in order to increase sales and promote their own product, they need to talk about their business.

Types of advertising

Today, you can present information about your activities in completely different ways. Before launching the promotion of an enterprise, you need to familiarize yourself with the types of existing advertising and choose the most suitable one for yourself. This is required in order to understand what is the most effective advertising for a construction company, for example.

Most of the informational messages we see are commercial advertisements aimed at attracting buyers, but there are also social and political ones.

outdoor - presented in the form of billboards, posters on public transport, signboards, signs, etc.;
through the media - television, radio, newspapers and magazines;
internet - banner, social networks, contextual advertising, hyperlinks.

The role of advertising in business

Advertising is not just a luxury. This tool is necessary for every entrepreneur to disseminate information about himself to the target audience and promote his name in the rating of enterprises. This will help present you as a reliable, solvent and responsible company.

When using competent marketing, you can easily answer which advertisement is the most effective for your activity, and in addition, create a positive image, emphasize advantages and form a loyal attitude towards the company.

It should not be assumed that small businesses do not need advertising, that only word of mouth works here. This is wrong. In any case, advertising helps to tell potential buyers about the company, to promote the product of this company to the market.

It is important to choose the look that does not affect the budget too much, but at the same time will help to unwind and increase recognition.

Small business: how to advertise it

Small businesses, like large ones, require advertising, which should not be abandoned, even if there are no extra funds. You should know: the first 2 years are the decisive period in the development of any activity, when the initial acquaintance, habituation and recognition take place. During this period, promotion should be as intense and saturated as possible.

Before deciding on a way to promote an enterprise, it is worthwhile to study the information on the question as much as possible: what kind of advertising is the most effective? Statistics is a convincing thing and with the help of specific data it will help to decide on this choice.

It is important to focus on specific offers and stop using formulaic words such as “cheap”, “fast”, “guaranteed”, “profitable”, etc. If once such methods worked well for potential buyers, now they are does not attract, but even repels. People need specific figures, an understanding of what they will pay for.

Methods for increasing sales

There are several methods and types of advertising, each of which is aimed at increasing sales and making a profit, but all these are not spontaneous actions, but a well-thought-out strategy. Which advertising is the most effective for small businesses can be understood after a while, but the fact that any type obeys a certain structure is a fact:

problem - if you are selling a product or service that can help in a solution, then you can use interrogative sentences in advertising: “Tired of waiting for prices to drop?”, “Are you tired of paying too much?” etc.;
problem solving - after a question has been asked, you give an answer in advance that it is your company that is able to solve it and on favorable terms;
the offer is unique - many firms can help, but you have to be different and offer something that will attract the target audience even more;
restrictions - people may be interested in your product and service, but at the same time they will think about buying later in order to think everything over thoroughly. It is worth introducing a time limit or availability limit so that they go shopping faster;
call - after there is interest and desire to purchase, the buyer must immediately see where to call, how to order, how to pay.

How to attract a consumer?

Which ad is the most effective? Statistics confirm that not every company can afford to talk about itself on television or radio, as it does not have a lot of money. Of course, before placing an ad on one or more sources, the owner examines the data showing the most effective ways. But it is worth remembering that each business area has its own type of promotion and its own indicators.

According to statistics on the example of plastic windows in the city of Ufa, the cost of one attracted client differs greatly in different ways. Advertising was given on the radio, in newspapers and magazines, outdoor advertising, in the help desk and the Internet. The cheapest was promotion on the Internet, where 42 rubles were spent, and the most expensive on the radio - more than 15 thousand rubles. This suggests that on the Internet you can set up advertising specific to your client, control the budget and determine the cost of the contact.

Budget advertising for small businesses

Telemarketing - Calls to potential customers can attract buyers, but they can also repel. Advertising in this way should be well-written: the text should be short, but capacious and understandable. However, this method is ineffective and can repel people.
Sending messages to email addresses and social networks is a type that takes time, but does not require monetary investments. It is also ineffective, but a certain percentage of buyers can attract.
Leaflets. Of course, this type of advertising requires certain investments: it is necessary to print the material in a printing house, preferably in color, which will attract people more. This is a recognized marketing tool, but only if it is well-written - good text, bright picture, high-quality paper. It should be distributed on streets where there is a lot of traffic.

How to evaluate effectiveness?

What is the most effective advertising method, how to evaluate it? After this tool is launched, the owner will want to know how advertising has affected sales, whether it is worth using it in the future, or is it better to change something.

There are two measurements of advertising effectiveness: communicative (i.e. how well and accurately the message conveys information to the target audience) and financial. It is worth knowing that this indicator partly depends on the owner, who determines the budget, strategy, parameters, and partly does not depend, because there are uncontrollable factors: characteristics of the audience, advertising time, legal requirements.

But the assessment of effectiveness depends on the specific situation on the market: how many similar firms are there, what methods are chosen and why? For small businesses, it is recommended to build promotions using direct click methods, that is, the result should be commensurate: they launched advertising for ten rubles - they got thirty, which means it works. They launched it for five rubles - they got three, the method does not work and the company goes into the red.

A complex approach

It is impossible to give the same assessment of the effectiveness of advertising for each area of business and use the statistics of the results of one company to analyze another. This method will only spend the budget, but there will be no sense.

Advertising can actually become an undeniably important element in the promotion of any business. It is quite obvious that for a small business it is important to make a choice of effective, but at the same time affordable advertising, which in reality could bring you the desired benefits, and at the same time will not require a significant amount of money from you. At the moment, an incredible number of opportunities for advertising services or products are being formed, but the most important thing in this case is to work out a strategy that can actually become the basis of the necessary performance parameters.

It is very important that you fully understand the significance of this process for the business. It is recommended to carry out a certain action for the opening. But, on the other hand, if you are sure that such actions will not give any effect, you can open quietly, especially if your boutique is located in the city center, say in a business center. In this case, your offer will certainly catch the eye, which means you will get the desired attendance parameters. Remember also that at the moment there are a lot of companies and organizations that are able to provide you with professional advertising services. Such companies provide high pricing options, but if you use such services, then you will certainly be able to unleash the benefits of a wide range of opportunities.

Remember also that advertising is inherently not an element of PR, but is an undeniably important element in promoting goods or services. At the same time, we should not forget that such attraction is possible only through the provision of some non-standard services or profitable shopping options. We also recommend that you perceive advertising as a kind of investment. Remember that your investment will quickly pay off, as in fact, the number of visits, calls, purchases will increase, which means that you will be able to reach a certain new level of your capabilities.

When choosing advertising, you must certainly evaluate all the nuances of the target audience. That is, you should know for whom you are providing advertising, and should evaluate what kind of effect it should give. It should be noted that at the moment there are various types of advertising, but not all of them appeal to small businesses. You must understand that you cannot use television advertising, as this will take an incredibly significant amount of money, respectively, this popularization cannot always be used. Among other things, you certainly need to pay attention to the possibility of carrying out the process of advertising on the network. The Internet is a huge field of opportunity, and you should definitely take advantage of it. At the same time, you should be well aware that such options for advertising companies can bring you a significant influx of customers with minimal financial investment.

What is the most effective advertising for a small business?

We will certainly say that at the moment there is a need for a competent and correct choice of advertising option, based on certain criteria and factors. That is, in each case, one or another advertisement is used. Certain types of advertising are not able to bring the desired relevance. We will certainly draw your attention to the fact that advertising options related to printed products have become particularly relevant. In this case, the entrepreneur invests the minimum amount of funds, while he receives the desired aspects of the relevance and demand for services and goods.

First of all, an assessment of the direction of activity is carried out. For example, if you sell manufactured goods, then flyers and booklets that will be distributed on the streets will not make sense at all, since there are few buyers among standard city residents. Accordingly, first of all, base the study of the proposed options for advertising campaigns from the position of business orientation;
Be sure to evaluate the location of the advertisement. That is, you must determine whether it will be targeted advertising, which will be held directly in the office or near your center / store / kiosk. This can be offline advertising, that is, options for holding promotions with the distribution of booklets of certain printed materials, etc. It can also be the process of conducting an advertising campaign on the network. This option is currently the most relevant and in demand, as it requires minimal financial investments compared to other types of advertising;
The process of evaluating the long-term, prospects of the project is also carried out. You should be sure to carry out the procedure for analyzing and evaluating the effectiveness of advertising on the business as a whole. Moreover, such an assessment is carried out for the short term, as well as for the distant future.

Announcement. In this case, we are talking about the discovery process. It is necessary to carry out the process of distributing flyers, brochures, advertising on the network. That is, in fact, you should notify others that your business is starting. At this stage, experts also recommend using options to promote offers through the provision of discounts. That is, you must not only attract customers, but also take advantage of the prospects of creating your own customer base;
Stock. This is the most effective way of advertising, which can actually bring very significant benefits to the business. In fact, even minor discounts, which will be executed correctly and correctly, can become an undeniably important element in attracting customers. Carrying out systematic discounts is the basis for the formation of a permanent customer base;
1+1. This type of advertising is actually very popular. You offer customers to carry out the process of purchasing two items of goods for the price of one. The demand for such products will be very significant. Advertising is provided in the form of printed materials, as well as in the form of large and bright goods. Those customers who visit your store will certainly buy not only the promotional product, but also a number of other products, which will significantly increase the level of sales;
Advertising on the web. Pay attention to the fact that this particular type of advertising has the most significant performance parameters, since a modern person spends a significant amount of time near the computer. Nevertheless, such advertising must be well thought out, otherwise it will not bring the necessary popularity parameters to your offers.

Let us draw your attention to the fact that there are quite a lot of ways to advertise a company, enterprise, product or service. But, if you are not familiar with the peculiarities of the advertising business, you should not try to carry out any actions on your own. it is better to use the help of specialists who will not only analyze your work, but also be able to correctly select promotion options, taking into account your financial security and the characteristics of the target audience.

Examples of successful advertising

There are many examples on the basis of which you can determine which advertising is the most effective for your particular case.

Online advertising in the form of recommendations and reviews. Probably, you often met a product description, under which a significant number of reviews are placed. The psychology of human consciousness is such that more significant trust is formed not even in the product, but in what buyers can say about it. You can order reviews that will contain a description of your product or your store, the benefits of service in your company, etc. Practice shows that such reviews have an extremely significant aspect of impact;
Advertising in the form of "cold calls". If you are looking to minimize advertising costs, you should definitely consider your marketing strategy. In this case, one of the most effective and profitable options for attracting potential customers or service users will be the option with cold calls. In fact, specialists call potential customers, trying to provide them with interesting offers. This also includes the method of sending letters;
Online advertising on third party websites. You can order the design of banners on the pages of specialized resources, which are similar in their informativeness to your subject. That is, in this case, the effectiveness of advertising will be based on the fact that visitors to the information format resource will follow the active link to your resource, where you can already describe your product in detail and attractively;
Advertising in public transport. We will certainly say that this type of advertising is in fact very popular and relevant due to its serious effectiveness. The cost of such an advertising campaign will be higher, but practice shows that such investments quickly pay off.

Thus, millions of examples can be given when one or another advertisement has become the basis for the active development of small businesses. At the same time, it should be borne in mind that for each business you need to correctly select an advertising campaign, as well as carry out the procedure for developing a strategy. You should not assume that if you run such a campaign once, you will receive an incredible abundance of orders and the desire of customers to purchase from you. Advertising must be carried out systematically, and based on the results of the effectiveness, you must certainly develop a structure for further moving your enterprise towards the intended goal.

Among other things, it should be said that certain types of advertising can be carried out independently, without involving third-party specialists. For example, if we are talking about a store, you can carry out independent promotions in the form of advertising to attract customers, provide options for purchasing several items of goods for the price of one, and carry out procedures for organizing accumulative promotions. For example, it is very effective to provide chips for a certain amount of purchases. In the future, customers can exchange the accumulated chips for discounts or some necessary goods. Such marketing options are sometimes several times more effective than the most popular options for advertising companies.

Rules for effective advertising

It is quite obvious that the right approach to advertising development is the basis of your success. We recommend that you study a number of rules on the basis of which you can actually benefit from the significant significance of the campaign:

Remember that the main goal of your advertising campaign is to increase sales, as well as increase your customer base. That is, you should not immediately activate an advertising campaign with a hint of brand promotion or reputation enhancement. Remember that initially you should get a kind of stability for your business, after which you can start working on building a recognizable brand. If you immediately start with a brand, then you will invest a significant amount of money in this process, and you will not be able to get the desired result in increasing the level of sales;
Immediately understand to yourself that an advertising campaign is a kind of investment. The thing is that by spending money on advertising, you increase the number of sales, increase the level of profit. Accordingly, your business goes to a completely different level, and you have a unique opportunity to earn more and more. It is for this reason that the promotion process should never be stingy. At the same time, you should not give preference to the most popular advertising options, which most often have high prices. Conduct an analysis of your activities, needs, choose the best advertising options based on your budget;
It is important to think over the project to the smallest detail. You must first of all choose the right channel for disseminating information. This may be the distribution of advertising in the city, or it may be a well-thought-out company on the Internet. Here you need to weigh the pros and cons in order to choose an option that can actually become the basis for a significant influx of customers and minimal investment;
It is imperative to carry out the process of clearly formulating the proposal. Let's say right away that even if you work with specialists in the field of advertising, you must also give them a clear direction of action. And it's best that you yourself determine what exactly in your advertisement you will offer to potential customers, so that advertising specialists correctly beat your offer so that it actually becomes incredibly attractive;
It is extremely important to correctly determine the audience for which the advertising process will be carried out. That is, analyze the demand, determine the needs, provide exactly those facts that can become the basis for attracting attention.

Remember that any advertisement has its own specific direction. If you choose it correctly, as well as work out the strategy correctly and competently, taking into account all the features of the direction, then the effectiveness will be significant. If you scatter your attention, fail to correctly determine the goals and needs of the audience, then you will simply spend your money, while the effectiveness of the campaign will be extremely insignificant and doubtful.

Development of an advertising strategy

Note that there is such a thing as the factors of successful advertising. They should be relied upon in the process of developing an advertising campaign. These factors can be very different. They are based on the individual characteristics of doing business, on the features of the direction of activity, as well as on the basis of those nuances that have already been identified in the company or in the business. The purpose of the advertising project is a kind of influence on the human subconscious, as well as the formation of consumer preferences. That is, it is necessary to correctly form the demand, while all consumer needs must be taken into account. Only a competent approach to strategy, to the development of an advertising campaign plan can become an indisputable basis for shaping your success.

State the problem. That is, right away you need to determine what problem potential customers or buyers should solve through your offer. For example, you can ask the exact question: did they look older than their years? Your child does not want to drink vitamins? And so on. That is, in fact, you pose the main problem for a potential client, which you solve with your advertising;
Be sure to determine what exactly you want to get from the campaign. Immediately you need to assess what level of sales you have at the moment, and how much you would like to increase it. If the company’s business is not going too well, then you should approach it as competently as possible to attract potential clients. So, you should use those advertising options that, although they have high prices, but also form a significant efficiency. You need to bring the company to a new level of profitability, after which it will be possible to use cheaper advertising options;
Be sure to correctly calculate the budget of the advertising campaign. Moreover, these funds should be included in the expense, since they are spent to activate production problems. Please note that there are advertising options that can be produced without advertising specialists, for example, in-store advertising options, etc. There are advertising options that are possible only through cooperation with specialists, for example, advertising in public transport and public places. In this case, you should study all the companies that provide their services in this field of activity, evaluate the effectiveness of their work and price aspects. So, you will be able to choose cooperation options that will bring you the desired development benefits;
Analyze results. Naturally, advertising should have certain consequences. You need to keep track of your results so you can plan your advertising strategy for the future. For example, you ordered advertising in public transport and saw that the level of sales increased by 20%. After that, we decided to save money and ordered advertising in the form of distribution of printed materials. Immediately, sales dropped by 10%. Accordingly, it becomes clear that it is better to invest in advertising that is placed on public transport, as this allows you to get more significant levels of sales.

Secrets of effective advertising

We have already said that at the moment effective advertising involves posing a problem and providing a solution to it. In doing so, you must also consider the level of competition. That is, if you wish to increase sales for a limited amount of time, then you should use the trick of limiting offers. That is, in the advertising campaign, you should definitely indicate that the promotion and your offer are valid clearly up to a certain point. After that, the price will rise, the offer will be less profitable. This method actually allows you to get the prospect of a significant influx of customers.

Advertisers say that billboards that are placed along the road have the highest performance parameters for small businesses. Nevertheless, such advertising will require serious investments, and it will not be relevant for all offers. No less significant aspects of efficiency are stretch marks over the roadway. On the other hand, using such advertising for a store located, for example, in the city center, is not effective from the standpoint of financial costs. It is better to use signs and signs. Firstly, such advertising actually has incredible effectiveness, besides, it will require little investment from you.

If you are advertising a business on the Internet, then you should definitely take advantage of the offers of placing banners on third-party sites. You should also pay attention to videos and contextual advertising. We will certainly say that today guerrilla marketing acquires significant aspects of relevance. But, the most important thing is that if you do not have experience in the advertising field of activity, then you should not organize a campaign of this format on your own. It is better to use the suggestions of specialists, because this is how you will get the desired result in a matter of days. At the same time, your investments in advertising should be evaluated solely as a profitable and promising investment. We recommend that you also watch the video on this issue.

Do not want to engage in sales, and production is not for you? Ask how the advertising business works. Perhaps this way of earning is suitable for you.

♦ Capital investments – 700,000 rubles
♦ Payback - up to 1 year

There is an erroneous opinion that creative people will never be able to open a profitable business, and vice versa, entrepreneurs, completely devoid of imagination, will never launch a creative startup, preferring the old proven methods.

However, there is a field of activity that combines creativity and business, which suits both "physicists" and "lyricists", which is quite easy to start from scratch.

If you do not want to engage in buying and selling, and production is not for you, then ask how to open an advertising agency.

Perhaps this creative and interesting way to make money will suit you.

Advertising business: what is it and how to open it

distributes outdoor advertising;
promotes the product in the media;
conducts PR campaigns, including political ones;
advertises its client on the Internet;
conducts SMS marketing.

This is what most advertising agencies do.

Domestic businessmen who want to open an advertising business often focus on one thing.

They think for a long time where to start, and in the end they start promoting their client on the Internet (the most promising and inexpensive way of advertising) or organize a PR agency promoting the latest brand, politician or star.

On the one hand, opening a narrow-profile agency is profitable, because you do not need to hire a large staff or rent a giant office.

On the other hand, there is a risk that you will not be able to build a client base, because few people who need advertising will enter into contracts with several agencies to market their product in different ways.

How should an advertising agency work if I decide to open one?

Advertising business owners have two options:

Engage in the promotion of one client in various ways.
Form a base of many clients of varying profitability.

The first option is not very popular in our country, except that we are talking about a political PR campaign (often advertising agencies are created by a specific politician to promote themselves).

But abroad, manufacturing giants prefer that PR people focus only on advertising their brand, not spraying on others.

That is why companies such as Coca-Cola, Pepsi and others know where to start conquering the market of another country: by opening a branch of an advertising agency in this state.

The main thing for you is to start building a client base, and then you will find your bearings: you will be able to catch a big fish, you will only be engaged in its promotion, if not, you can make good money on small clients, the main thing is that you have:

advertising space (contracts with the media, websites, etc.);
personnel who are able to create impeccable and creative PR products;
structures (banners, cubes, etc.);
normal technical equipment;
partnerships with, which will quickly and efficiently print the products you have created in large quantities.

Without what it is impossible to open an advertising agency?

Creativity.

You must be a creative person with a rich imagination.
If you are a hopeless "physicist", then you will not be able to control the actions of your subordinates.

Stress resistance.

In the advertising business, there are different instances.
Sometimes products have to be redone several times until you please the client.
Moreover, the customer will not always express his dissatisfaction politely and tolerantly.
Among entrepreneurs, there are different instances and you need to learn how to find a common language with everyone.

Be a good psychologist.

Again, you have to deal with different clients.
Some will come to you with ready-made ideas, expecting only their high-quality implementation in promotional products, and someone will contact you with the wording “I want this, I don’t know what” and you must quickly assess the client in order to understand what exactly he needs offer.

Sociability.

You will have to communicate a lot with people, and if you start to blush in the company of strangers, then it makes sense to think about opening not an advertising agency, but something else.
Communication is indispensable in this business.

Be a good manager.

The advertising business is still a business.
If you gush with ideas, but are unable to organize the work of staff, calculate income, and guess to cut costs where possible, then your agency will quickly burn out.

Of course, the lack of these qualities should not necessarily prevent you from opening an advertising agency.

You can hire people who will have all the necessary qualities for the advertising business.

But still, it is better if the boss sets an example for his subordinates and is well versed in the business he is engaged in, which cannot be said about many unsuccessful businessmen.

If you decide to open an advertising agency from scratch, then you may want to take the advice of professionals who know how to start your business in order to build up a client base as quickly as possible and get the first profit:

Come up with a creative name for your business.
Customers will pay attention to the name of your company.
They will understand: if you are not able to come up with an interesting name for your company, then how can you come up with a creative and effective advertising campaign for them.
The name of the agency should be short, memorable, and easy to match with the products you will be using to promote your business.
Do not rush the day after you decide to open an advertising agency, trying to catch the "big fish".
Work with small companies doing small orders for them.
So you will gain experience and learn to better understand the customer.
When offering your services to potential clients, talk about your uniqueness.
It is impossible, when calling customers, to say the same thing to everyone on the phone: “Hello. Manya's name is Ivan Ivanovich.
I have decided to open an advertising agency and offer you my services.” Tell me what makes you different from your competitors.
Be sure to study your competitors: the advertising campaigns they ran, their pricing policy, what their customers were especially happy and dissatisfied with (if possible), etc.
This will help you avoid common mistakes at work.
Do not forget that the advertising business also needs to be advertised.

How to advertise an advertising agency that you have decided to open?

The most effective ways to promote a new agency are:

Phone calls.

You take a directory of enterprises in your city and start methodically calling them, informing them that a unique advertising agency has finally opened in your city that can conduct an effective and original PR campaign from scratch.

You need to get the email addresses of enterprises in your city and send them letters with a proposal for cooperation.
Work on the text of the letter in order to hook the client from the first lines, otherwise your message will end up in the basket even before reading.

Mass media.

Banners, cubes, bulletin boards, etc.
The main thing is that your ad is interesting and attracts attention.

Don't underestimate their power to spread the information you need.

Word of mouth radio.

One happy client will tell another happy client about a great advertising agency that has opened, and you'll quickly build a client base.

Having a website immediately suggests that you are a serious company that you can do business with.

How to open an advertising agency: calendar perspectives

Launching a startup like advertising business, does not require a long preparatory process.

If you decide to open an agency, then you need to take care of the standard steps: registration, finding a suitable office space, recruiting staff, purchasing equipment, and finding clients.

If you quickly implement all of the above and get smart assistants, you can launch a startup from scratch in 5 months, in extreme cases - in six months.

Stage	Jan	Febvre	Mar	Apr	May
Registration
Office search and repair
Purchase of equipment
Recruitment
Search for the first clients
Opening

How to open an advertising agency: the main stages of launching a startup

We have already talked about what needs to be done to open an advertising agency.

And now let's take a closer look at all the stages of launching a startup.

Registration

Choose one of the appropriate forms for opening an agency: IP, LLC, CJSC.

The simplest in terms of registration is the first form - IP, but the other two will require cooperation with a qualified lawyer, because it is quite difficult to deal with all the nuances of the procedure on your own.

Choose a form of taxation that will not ruin you at the beginning of the launch of an advertising business, for example, UTII.

room

However, you should not climb to the remote outskirts, since it is unlikely that any of the businessmen will want to travel so far to get acquainted with samples of your products.

If you still decide to save on rent and open an agency too far from the center, then be sure to take care of creating a website to make it easier for your customers to get to know you.

Do not invest too much money in the renovation of the rented premises.

You are not a restaurant, so you should not amaze with the interior.

Neutral-colored walls can be decorated with samples of the most successful products made by your agency.

But the area of \u200b\u200bthe room in which you will work depends on how large an advertising agency you decide to open.

If you are aiming for a modest business, then at first you can rent 1-2 rooms for an office in one of the office buildings for several employees to work.

Serious agencies need offices with a total area of at least 50-60 square meters.

Staff

The number of employees you need to hire depends on how big of an advertising agency you decide to open.

To start a small agency, you definitely need to hire:

two designers, one of whom will be engaged in the manufacture of a creative product, and the other will perform technical work: layout, etc.;
a manager whose main task is to attract new customers;
cleaning lady - without her, you will drown in the mud.

You will perform the functions of the head of an advertising agency: negotiate with clients, conclude contracts, attach advertising in the media, etc.

If you can handle the bookkeeping on your own, then save on the position of an accountant. Otherwise, you will have to hire an accountant or conclude an agreement with an outsourcing company.

And you can’t do without a programmer, since your main equipment is computers. He can be hired part-time.

	Qty	Salary (in rubles)	Total (in rubles)
Total:			74 000 rub.
Designers (technical and creative)	2	20 000	40 000
Manager	1	15 000	15 000
Cleaning woman	1	9 000	9 000
part-time programmer	1	10 000	10 000

Equipment

Advertising agency equipment is expensive.

You will definitely need computers, and designers need powerful machines for work, which are very expensive, printing and office equipment, furniture, stationery and more.

The main expenses for office equipment will be as follows:

Item of expenses	Qty	Cost (in rubles)	Amount (in rubles)
Total:			RUB 500,000
Computers or laptops	4	40 000	160 000
Laser printer	1	10 000	10 000
Scanner	1	10 000	10 000
Xerox	1	30 000	30 000
Large format printing press	1	100 000	100 000
Cutting plotter	1	70 000	70 000
Telephone sets	2	1 000	2 000
tables	4	4 000	16 000
Visitor chairs and office chairs	8	2 000	16 000
Plumbing for the bathroom		10 000	10 000
Other		76 000	76 000

How to open an advertising agency and how much does it cost?

People who are interested in the topic of how to open an advertising agency are worried about the question “How much money will have to be invested in starting this startup?”.

Those who hoped for minimal spending will be disappointed.

As you can see, you need a decent capital investment in order to open an advertising agency.

If you were unable to collect the required amount on your own, then it makes sense to think about attracting a partner who would take on part of the costs.

After all, you expect not only one-time, but also monthly investments:

We offer you to watch a video about what you need,

If you open an advertising agency, how quickly will the costs pay off?

Another way is personal visits of the head or manager to organizations that need advertising.

You set the prices for your services yourself, focusing on the price level and financial capabilities of the inhabitants of your region.

You can work in the lower, middle or higher price category.

script - 10–20,000 rubles;
company logo - 20–30,000 rubles;
banner layout - 5–8,000 rubles;
layout in the media - 10–15,000 rubles;
original layout for a corporate publication - 20–30,000 rubles;
souvenir products - from 1,000 rubles;
a full-fledged PR campaign - from 100,000 rubles. etc.

In addition to orders from clients, you will receive a percentage of advertising in the media (this should be done only after agreement with the client).

A good income is 400–500,000 rubles per month.

It is very realistic to have such an income if you manage to acquire at least ten regular customers, do not ignore small orders and constantly work to expand your customer base.

The main thing is that the income of your business should not be lower than 200,000 rubles per month (after all, this is the amount your monthly expenses make up), otherwise you will work at a loss, which means the meaning open an advertising agency is lost.

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At the initial stage of creating your own business, an entrepreneur needs to make himself known and attract customers. Therefore, you need to figure out which advertising is the most effective for small businesses, given a very modest and limited budget.

The role of a competent advertising strategy

At first, every novice businessman faces a number of difficulties and problems. As long as suppliers and potential customers know nothing about his goods and services, he will be treated with a certain amount of distrust.

Therefore, the priority should be to create an impeccable business reputation, which will be proof of:

solvency;
responsibility;
reliability.

It is very important that advertising works simultaneously in two directions: on the one hand, it emphasizes the most important strengths and advantages of your enterprise, and on the other hand, it focuses public attention directly on the quality of the products or services you offer.

Advertising tools for small businesses

Since one of the main distinguishing features of a small business is a very modest budget, intended for various purposes, it is necessary to choose such advertising tools that are at the same time:

simple;
accessible;
efficient.

To make yourself and your company known, you can try several methods, and then compare them and draw the appropriate conclusions.

These include:

telephone marketing;
distribution of leaflets;
print ads;
pavement inscriptions;
creating your own website;
writing press releases.

telephone marketing

The concept of telephone marketing means nothing more than calls to a wide audience of your potential customers. It can be both individuals and companies. The main purpose of such phone calls is to convey information about your products or services, as well as to encourage a potential customer to place an order.

To get positive results, it is necessary not only to sincerely love your work, but also to have the gift of persuasion. Such business advertising has been used for a long time, but it has a significant drawback - even if the people you call have free time to listen carefully to you, there is no guarantee that they will become your customers.

On the other hand, your telephone interlocutors may be people who are very interested in your products or services - and you will be lucky. In any case, this method is good only at the initial stage and in combination with other advertising tools.

Leaflets

Distribution of leaflets is a well-known, popular and proven advertising for business, especially at the initial stage of its development. Printing flyers will cost you very little, and in the future will definitely bear fruit. Such an advertising tool should be made on thick quality paper, have a stylish and eye-catching design, as well as concise and clear content.

The leaflet distribution area is any crowded places and streets, as well as mailboxes in apartment buildings.

In addition to leaflets, print ads can also be used, designed in a similar way.

Inscriptions on the asphalt

Speaking about the negative aspects of this method, it should be noted that it:

can sometimes be taken lightly;
is prohibited in some places;
short-lived.

But there are also certain advantages. A bright, concise and witty advertising inscription, made with special paint in a crowded place, will definitely not go unnoticed by passers-by. It is possible that some of them will become your regular customers.