Ready-made business plan for a car service. Own business: self-service car service Do I need permission to open

Probably, this thrust begins with children's designers and continues in Russian cars. Most often, one of the VAZ line becomes the first car, and, as you know, they are no less designers than children's toys.

A Russian man must not only build a house, plant a tree and raise a son, but also be able to change brake pads, dry flooded candles and install a radio tape recorder on his own. For all this, you need a garage, or at least a platform near the house, where you could, without causing inconvenience to anyone, devote yourself to your favorite car.

Unfortunately, now a resident of a more or less large city does not even have anywhere to park a car, let alone decompose around it with tools and start repairing the chassis. And our men have to go to the service station, where their "precious" will be repaired without love and proper attention. Urbanization deprives domestic motorists of the pleasure of communicating face-to-face with their “iron horse”.

Resourceful English entrepreneurs saw a similar need in their compatriots. A huge garage for 20 boxes was opened in London, in which everyone can retire with their car and do whatever their heart desires with it. Of course, there are safety restrictions, both for motorists themselves and for the environment, but for harmless work - “you are welcome!”

A similar service could be organized in our country, especially during the notorious crisis, when people are trying to save on everything, including car repairs.

Of course, such a garage must be equipped with lifts and basic tools in the right amount. Thus, investments will be not only in the construction of a garage "like a hangar", but also in its full equipment. In addition, it is possible to create an auto library where each car owner could find complete information on his car, and on how, what and where to repair (so that such a technician from the garage would not immediately go to a regular service station, and on a tow truck). For the same purposes, at least one experienced mechanic is needed, who could prompt, show and support at the right time.

The payment for such a garage should consist separately of rent and additional services, such as: the use of tools and the assistance of an auto mechanic. It is also necessary to organize a small cafe here so that you can have a bite to eat without being distracted from the repair.

No one will understand the soul of a car owner who does not want to trust his car to professional mechanics. Where does this need to fix numerous auto malfunctions come from, and what kind of feeling does a person take possession of who himself has done something in his car? For pedestrians, this will forever remain a mystery, and the entrepreneur does not need to understand, he just needs to create all the necessary conditions.

The number of cars on the streets of our cities annually not only does not decrease, but steadily increases. In this regard, your car service as a business can be quite promising. Investments in it cannot be called small, although their amount depends on the chosen direction of repair and the brand of cars that the station will service.

Which car service is better to open?
Step by step opening plan
How much can you earn
How much money do you need to start a business
What equipment to choose for a car service?
What OKVED for business
What documents are needed to open
Which taxation system to choose
Do I need permission to open
Auto service sales technology
How to open a self-service station?

The domestic auto industry today produces budget cars. They are cheaper and easier to maintain. Equipment for service stations is also cheaper. However, most motorists still choose brands of cars from a Western manufacturer. Although they are more reliable, they still have to be repaired, especially if the mileage on the speedometer is decent. In addition, regular maintenance is required. The best way to do this is by a car service professional.

Which car service is better to open?

A car service from scratch can be opened in several directions. The launch of a full-fledged station is a huge investment not only in equipment. You need a lot of space and staff. It will be difficult to recoup even current expenses without an established client base. Therefore, one of the following directions is usually chosen first:

These are the main types of repair work that are in demand among the population. In general, there are about a hundred of them. Which business is better to open, you need to choose based on your knowledge and financial capabilities.

The convenience of the location for customers largely determines the popularity of the service. And here you need to take into account the specifics of the repair work. So, it is most convenient to open a tire fitting near the highway. Paint shop closer to the industrial area. It is also more convenient to locksmith and perform welding work. A place near gas stations and car washes will always be advantageous. In addition, sanitary and epidemiological supervision will never give permission to open a service near residential buildings and near water bodies.

Car service on the road.

Even the simplest workshop cannot be less than 30 sq.m. This is the minimum area on which equipment, tools and a repair object can be located. Employees must be able to move comfortably inside. You need to take care of the waiting room for customers. A small room with a comfortable sofa and a coffee machine will add value to the service. Customers will definitely appreciate the comfort. Engineering communications must be connected to the premises: water supply, sewerage, electricity.

Step by step opening plan

You need to start a business by finding a suitable place for a car service. Near garage complexes, busy highways where you can place billboards, near gas stations and more. Then the following steps are taken:

Building: either ready-made or independent modular construction.
Service list.
Purchase of equipment according to the list of services.
Establish relationships with spare parts suppliers.
Selection of qualified personnel.
Advertising.

How much can you earn

Authorized licensed auto services can generate benefits of $10,000 per month. Provided that they are located in large settlements, where a large number of new foreign cars. One car repair shop, from a network of services for the provision of auto services, on average, is able to bring from 4 to 7 thousand dollars per month. Single unauthorized car repair shops that provide the same list of services, but at a price of up to 30% lower, consistently bring up to 2 thousand dollars, and up to 12,000 dollars a year. Providing individual auto repair services in a personal garage or on call to a customer can generate a monthly benefit of $900-$1,200.

How much money do you need to start a business

On average, opening a car service will require investments of about 130-150 thousand dollars. Although a less expensive solution is also acceptable: a small auto repair shop will cost 35-50 thousand dollars, and a tire fitting shop - 8-12 thousand dollars. If you provide some repair services in your garage, this will significantly reduce the starting amount.

What equipment to choose for a car service?

When thinking about how to open your own even a small car service, you need to be aware of the difficulties that you will face. The room will need to install special equipment. It requires a certain ceiling height, width and area. Finding the right building in the right area is not easy. In the table, we described the main equipment that must be in the service station:

stocks

They always take up a lot of space in the workshop. Stocks are needed to move a car without an engine or with a broken chassis. They are laid on the floor and poured with concrete flush with the floor. They are often not laid in a rented room, because they think that dismantling the stocks is impossible. However, it is not. With the help of a jackhammer and a grinder, the frame is easily removed from the floor.

Lifts

Any lifting equipment is simply necessary for the service. For their installation, a ceiling height of at least 4 meters is required. Otherwise, locksmiths at work will interfere with the synchronizer located below. 2 post lifts take up too much space. The useful area of the room is "eaten up". For low buildings, it is better to use scissor and plunger structures. They save about 15% of workshop space.

Before you go shopping for equipment, you need to calculate how it will be installed. This takes into account not only the dimensions of machines and fixtures, but also the repair technology, the turning radius of the machine, the features of operation and maintenance of the diagnostic equipment itself. There can be no small things in this. Every detail can be significant and fundamental.

Often, companies that sell equipment offer services for the selection of a complete set of equipment, its installation, and design of the arrangement, taking into account the characteristics of the premises for the workshop. Specialists take into account the supply of communications, the location of the foundation and other features.

What OKVED for business

The main code for the provision of auto services is 50.2, which is responsible for the maintenance and repair of vehicles. Its subparagraphs: 50.20.1 regulates the maintenance and repair of passenger cars, 50.20.2 - maintenance, repair of other vehicles and 50.20.3 - is responsible for other types of vehicle maintenance services. To open, for example, a car wash at a service, you will need code 74.70.2, corresponding to the provision of services for cleaning and cleaning vehicles.

What documents are needed to open

To register an individual activity, you need a passport, an application for state registration, a receipt for payment of state duty, a copy of the TIN certificate. If you plan to register an LLC, you will need: an application, the Charter in 2 copies, a decision on the establishment (if there is one participant). Minutes of the founders' meetings and the agreement on the foundation of the company, if established by several members of the company. Then a receipt for payment of state duty.

Which taxation system to choose

The following taxation systems are possible here: UTII, USN and Patent.

Do I need permission to open

For a car service, licensing of activities is mandatory and a number of permits are needed. To obtain a license, you must submit a package of documents to the Transport Inspectorate:

Application and list (where there is a scheme of posts);
Information about legal the form of doing business (indicating a bank account);
Charter of the enterprise;
Lease agreement for land (building) or joint activity;
Conclusion from sanitary and epidemiological supervision;
Permission to carry out welding and painting works from the fire inspection;
Orders on the appointment of those responsible: for maintenance and repair work (TO and R), and for equipment and safety point (TB and PB);
Justification of professionalism (a scanned copy of a diploma or work book);
Certificates for the list of works in accordance with the state standard;
Confirmation from the tax account.

It is necessary to obtain certificates according to GOST standards. All types of work (about 60) requiring licensing are subject to certification. Here are some of them: lubricating and refueling, repair - separately for each system, assembly, vehicle equipment, for monitoring and diagnostics, tire fitting and balancing, electrical, assembly / disassembly, painting and so on.

Certification of the list of services and works for individual entrepreneurs is optional, voluntary.

Auto service sales technology

One of the first and most important aspects for the successful operation of a car service center is a well-established and reliable supply of auto parts. If possible, it is better to purchase components with a margin, taking into account the seasonal demand for certain types of services. An advertising company is effective at the beginning of work, in order to make itself known. In the future, word of mouth, recommendations from client to client work better. Therefore, spending on large promotions every month is unprofitable. Enough banners or large signs indicating the location of the car service and contact details.

How to open a self-service station?

As an alternative to the service stations we are used to, you can open your own car service from scratch with a small investment. Its meaning is that the motorist repairs the car on his own, using the tools and equipment available at the service. This type of business has long been common in Europe.

The service station is a building of several boxes. Usually there are no more than ten. Each has an area of about 20 sq.m. Separately equip a table of orders. There must be specialists at the service who are ready to help the motorist with repairs.

To open your own car repair shop with your own hands, you need to equip three areas:

Do-it-yourself car repair service has a profitability of 30-50%. You can reach full payback no earlier than in two years. All these figures will be achieved with a stable demand for services. To do this, you need to take care of ways to attract customers in advance.

In conclusion, I would like to give you one more piece of advice. No need to be afraid of your competitors, you just need to be one step higher. Make your business better than theirs, stand out from the rest. If you listen to our advice, then your business will flourish and bring you a stable income.

Today, Russians operate predominantly used vehicles that need regular repairs. As a rule, it is carried out in specialized workshops. A detailed business plan for a car service will help an entrepreneur open his own business, calculate expenses and income, performance indicators and determine the approximate opening time.

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Business Relevance

The business idea of opening a car service is promising, since the vast majority of car owners prefer to use the services of organizations that carry out their repair and maintenance. People who buy a new car often turn to private workshops, and not to an authorized dealer. To a greater extent, this is due to the fact that the service centers of car dealerships have unreasonably high price tags.

Kinds

Car services are of several types:

Repair services provided by individual craftsmen. Car maintenance takes place in a garage or in a private house. There are a huge number of such specialists and their services for the consumer will be the least expensive. The quality of the work performed will not always be high, due to the lack of necessary conditions for performing a number of operations and the necessary equipment.
Single car service. This is the most popular market segment. The main advantage of this business format is the perfect combination of service price and quality. As a result, the demand for their services is quite high.
Specialized car services. Such establishments work with a focus on a particular brand of vehicle, which significantly reduces the number of their customers. The services provided are of high quality and are focused on a clear target group of motorists. The cost of the work performed is approximately 25 percent higher than that of single car services. Authorized repair shops are usually owned by car manufacturers or major authorized dealers.
Network service stations. They have a branch network in certain regions or cover the entire territory of the country. At the moment, network auto repair shops are not very common in Russia. The most famous are: “White Service”, “On Wheels. RU", "Bosch Auto Service", "Fit automaster", "TRAK CENTER", "Tuning & Service".
Ready-made franchise business. You can take advantage of a franchise offer from FitService, BoschService or Wilgud.

The first two options for organizing a service require a smaller initial investment. However, they are experiencing serious competition from larger market players. This problem is especially acute in large cities.

Choice of field of activity

The scope of activity of a car service may affect the repair of:

motorcycle equipment;
passenger cars;
minibuses;
trucks up to 30 tons;
agricultural machinery.

The entrepreneur will have to decide on the repair of which cars the service will specialize in. These can be vehicles from foreign manufacturers, domestic or both. According to statistics, the probability of breakdown of both types of machines is approximately the same.

Additional services

The main and additional areas of work of a car service:

carwash;
diagnostics;
refueling and lubricating types of work;
installation of alarms and other protective systems;
repair of the motor, gearbox, power windows, bodywork, battery;
tuning;
clutch adjustment;
car glass installation, tinting;
painting;
welding work;
installation and dismantling of vehicle units;
troubleshooting in steering;
installation of musical equipment;
balancing, tire fitting and wheel alignment.

Covering one hundred percent of services in one workshop is almost impossible and irrational. Service owners advise at the initial stage of establishing a business to take several areas of activity as a basis and not get hung up on a particular brand of car. In most cases, the highest profits are received by those car services that have chosen a narrow specialization, compared with station wagons.

Market analysis and target audience

After analyzing the market, several trends can be identified:

There are more than 50 thousand companies in Russia that provide services for the maintenance and repair of machines.
Most of the Russian market (65%) is occupied by authorized services, followed by network, single and self-employed entrepreneurs have the smallest share (10%).
According to Avstostat estimates, the vast majority of car repair shops are highly specialized enterprises (58%). Mostly these are tuning studios, car washes, body repair stations, engine repairs, electricians, etc.
The growth in demand for car service is confirmed by statistics. In 2012, the market capacity was about 300 billion rubles, and in 2016 the milestone of 500 billion rubles was overcome. Demand is growing even in times of economic crisis, it is more profitable for consumers to fix an old car rather than buy a new one.
The target audience is mainly the owners of passenger vehicles. However, the business can be focused on the repair of trucks and large special equipment. Approximately 60% of consumers are men between the ages of 18 and 60.
The target audience for which the workshop will be oriented depends on its specialization.

Competitive advantages

The strengths of the opened car repair shop should be the following points:

high quality of services provided;
operational diagnostics and repair;
availability of specialized equipment;
attractive pricing policy;
providing a guarantee for the work performed;
the possibility of ordering auto parts through the service;
high qualification of masters;
performance of narrow-profile work;
advanced training of key workers;
respectful and friendly attitude towards customers;
providing the client with the possibility of personal presence during car repair or waiting for the completion of operations performed in a specially equipped room;
pre-registration.

Step-by-step instructions for starting a business

To properly organize a profitable auto technical center, you must perform the following sequence of actions:

We carry out market analysis.
We determine the business format and the range of services provided.
We develop a detailed business plan.
We open a company.
We choose a room or place for its construction.
In the case of a lease, we conclude a long-term lease of premises or land.
We repair the premises, if necessary, we carry out redevelopment.
We buy equipment, inventory and consumables.
We select staff.
We carry out activities to promote the service.

Business registration

For a workshop created "in the garage", the organizational form of an individual entrepreneur is suitable. And for a single, network or authorized service - the LLC form.

For the work of the company in the field of providing services for the diagnosis and repair of vehicles, the sale of spare parts, the following activity codes are indicated during registration:

50.2 - "Maintenance and repair of vehicles";
50.3 - "Trade in automotive parts, assemblies and accessories";
52.1 - "Retail trade in non-specialized stores";
50.20.3 - "Provision of other types of vehicle maintenance services."

To open a service station from scratch, you must submit the following package of documents to the Tax Office:

statement;
company registration certificate;
documents confirming the compliance of the premises with fire and sanitary standards;
contract for the provision of heating, water supply and garbage disposal services;
a lease agreement for premises or a document confirming the entrepreneur's ownership of it;
a document confirming the compliance of the services provided with current standards;
at the next stage, the company must be registered with extra-budgetary funds and statistical bodies;

Room and location

Service space requirements:

availability of central water supply;
availability of central sewerage;
distance from residential buildings and reservoirs - at least 50 meters;
availability of electricity and heating;
inspection pit or the possibility of arranging it (otherwise, the purchase of lifting equipment will be required);
the area is calculated based on the standard: 5 square meters per worker (excluding space for equipment);
appearance;
availability of parking.

To open the most profitable and functional service, it is better to build the building yourself. In this case, the entrepreneur will have to find a suitable land plot that can be rented or bought. The latter option is more preferable, since in this case you can be sure that the landlord will not drive the entrepreneur out of the area.

Requirements for the location of the auto repair shop:

convenient access roads;
high permeability;
the presence of a gas station nearby, a garage cooperative, a highway, a car wash;
lack of direct competitors nearby.

The profitability of the business largely depends on the competent choice of the location of the car service station.

The area of the building of a full-fledged car service is divided into the following zones:

reception;
room for customers to wait for their cars;
bathroom for clients;
office rooms;
workshops for maintenance, diagnostics and repair;
car wash area
tire fitting area;
tool warehouse;
warehouse of spare parts;
staff room (with shower and toilet).

Supplier selection

The activity of a vehicle service station is associated with the replacement of old parts and assemblies with new ones. Most services sell them, so the entrepreneur must carefully consider the process of choosing a reliable supplier of spare parts. They are pretty easy to find online. The use of specialized Internet services will save time on finding the required object and protect against the provision of irrelevant data.

Key criteria for choosing a supplier of automotive spare parts:

price;
Estimated delivery time;
product quality;
reputation of the supplier;
range.

Necessary equipment and furniture

Depending on the range of work performed by the auto repair shop, its equipment depends.

To succeed, at the initial stage of organizing a car service, you will need to invest from two to five million rubles. A well-equipped workshop inspires more trust among customers.

Required repair equipment:

Necessary office equipment, intangible assets and promotional materials:

Necessary furniture:

Lift for cars - 250,000 rubles Spray booth - 500,000 rubles Tire fitting equipment - 250,000 rubles Oil collection unit - 20,000 rubles Oil dispensing unit - 35,000 rubles Welding machine - 20,000 rubles

The video is devoted to an overview of modern equipment for equipping a car service. Filmed by the Tandem + channel, Equipment for car service.

Staff

The staff of a full-fledged car service includes the following specialists:

director;
account Manager;
Auto Mechanic;
electrician;
welder;
painter;
locksmith;
a person engaged in tire fitting;
bodybuilder;
receptionist;
several people engaged in car washing;
cleaning woman.

In a small auto repair shop, it is better to hire universal workers who can perform various jobs at a fairly good level. The functions of an accountant can be performed by the entrepreneur himself or by a specialized firm.

Promotion and advertising

For the bodyshop, the best advertising is word of mouth marketing. It is an informal way of conveying verbal information about a service's service between consumers. But in order for this method of promotion to work, it is necessary to promote the business and build a good reputation.

An entrepreneur can monitor the wishes and preferences of consumers. And on the basis of the information received, try to improve and improve the work of the service.

It is also necessary to constantly monitor your competitors according to the following criteria:

service quality;
the range of services provided;
prices;
advantages and disadvantages.

banner;
signboard;
stretching;
portable advertising structure;
stand.

In addition, to promote the service, you should use:

Internet space;
radio;
newspapers;
magazines;
flyer;
leaflets.

On the Internet, you should create a corporate website, pages on social networks, and also maintain your own YouTube channel.

To turn one-time customers into regular customers, you should introduce a loyalty program that provides discounts:

for future repairs
when applying on a birthday;
free car wash
bonus system, etc.

Key factors for customer retention:

modern equipment;
operational performance of work, on time;
high quality;
attentive attitude towards customers.

Checks

Private car service is controlled by:

Federal Tax Service (once a year);
the fire department;
environmental service (twice a year);
local administration (in case of lease of municipal land);
Police.

The service can be located on municipal territory or have city-owned land adjacent to the workshop building. Thus, the administration has the right to exercise control over this site and conduct inspections.

The Ecology Service checks:

how waste is disposed of;
how used fuels and lubricants are stored;
cleanliness of clothes for locksmiths;
the presence of oil stains on the floor, etc.

Financial plan

All items of expenditure should be taken into account and their cost should be determined as accurately as possible. Samples with calculations can be found and downloaded free of charge on the Internet.

A car service business plan includes the following costs for organizing your business.

The initial investment in the vehicle repair business will be about 4 million rubles. This example of start-up costs is designed for the organization of a medium-sized car service.

Regular investments

Monthly car repair expenses.

Approximate opening times

It will take about five months to open a car repair station, provided that the premises are rented. In the case of construction, the opening date of the service will be delayed by about a year.

It will take about three months to resolve organizational issues, including:

company registration;
selection of premises and conclusion of a lease agreement;
preparation of the project of the premises;
obtaining permits from regulatory authorities.

While organizational issues are being decided, it is necessary to start preparing the premises in parallel.

Including:

building renovation;
ordering and installation of equipment;
hiring employees;
purchase of consumables, inventory, tools, furniture and office equipment.

Marketing activities should begin two months before the date of the proposed opening of the service.

Advantages and disadvantages

Strengths of the auto repair business:

stable and high demand;
promising market;
high profitability;
a wide range of service areas.

Weaknesses of the auto repair business:

high competition;
to get started, you need a serious start-up capital;
paperwork during registration;
numerous checks.

Risks and payback

The main risks affecting the operating activities of a car repair shop:

the risk of hiring low-skilled personnel;
the risk of loss of professional specialists due to their departure to work for competitors;
increased competition from large networks with great financial capabilities and aimed at the same target audience;
a decrease in demand due to a decrease in incomes of the population.

Due to the large initial investment, their payback will take about three years. The actual return on investment depends on the accuracy of planning and implementation of business project activities.

Attachments: from 850 thousand rubles

Payback: from 20 months

Self-service car service is a great investment idea. Obviously, the number of cars in both large and small cities is growing steadily, but not every motorist has a garage to repair and maintain their equipment. In addition, the purchase of such premises and equipment may not always be appropriate, while an inexpensive rental of an equipped place for urgent work will be a completely profitable solution for the driver.

business concept

Each driver periodically repairs his car. And if the rare problems of a new car are solved through a guarantee, then for a used vehicle, breakdowns are a fairly common occurrence. Owners of used cars are expected to spend not only on the purchase of spare parts, but also on the services of a locksmith. At the same time, the services of a repairman, as a rule, are much more expensive than the parts to be replaced.

Having experience and knowledge in the field of auto repair, the driver is still forced to contact service auto repair shops, since he does not have the necessary equipment for self-repair. Such equipment as a lift or diagnostic devices is not available in every private garage. This problem is especially relevant for large cities. The number of potential customers here is very large.

The owner of a self-service car service will not have to hire staff, which will save him from labor costs, as well as from liability for a poor-quality service.

Owners of expensive cars often turn to traditional auto repair shops, without bothering to personally carry out repairs. Therefore, it should be expected that the customers of this type of car service will be car owners with an average income and experience with automotive equipment. Accordingly, it is advisable to choose a residential sleeping area as the location of the future car service.

What is required for implementation?

To implement the plan for opening a self-service car service, first of all, it will be necessary to analyze the planned activities, identify possible competitors, their advantages and disadvantages. If this business idea is recognized as promising, it is necessary to take care of finding and renting suitable premises, buying high-quality equipment and launching advertising.

Step by step start instructions

The main stages of the business project implementation:

Business registration.
Finding a place and renting a room.
Selection, purchase and installation of equipment.
Recruitment.
Advertising campaign.

To legalize a small business, you will need to go through a simple procedure for registering an individual entrepreneur with a simplified taxation system.

The next step will involve finding a suitable location. The task is simplified by the fact that the required working area should not be large. Four boxes will be quite enough (only about 120 square meters). Half of them must be equipped with lifts. You will also need space for a lounge.

You should definitely think about the convenience of customers. The presence of a sink, water cooler, coffee and vending machines will be the pluses of your service and sources of additional income.

To organize the workflow, there must be at least one person who performs the functions of an administrator, cashier and consultant. At the initial stage, this can be done by the business owner.

A rough list of required equipment would include:

lift - 2;
jack - 2;
grinding machine - 2;
drilling machine - 2;
equipment required for turning brake discs - 1;
stand for power units - 1;
glass removal equipment - 2;
unit for replacing brake fluid - 1;
welding machine - 1;
starting charger - 1;
oil collector - 1;
oil blower - 1;
oil change unit - 1;
tire fitting kit for wheels - 1;
balancing machine - 1;
vulcanizer - 1;
bathtub required when mounting tires - 1;
pneumatic wrench - 1;
compressor unit - 1;
vacuum cleaner - 1;
tools (set) - 2;
set of keys - 4;
tool trolley - 2;
workbench - 2;
repair bed - 2.

Remember that you need to attract customers. This will require a competent advertising campaign. Don't stop at any one source. The more channels will be involved (newspapers, ads and leaflets, business cards, social networks, radio, etc.), the more likely to get a return.

Financial calculations

One of the main questions that a novice entrepreneur will worry about is the amount of necessary investment and possible income. This type of activity cannot be called a business without investments. However, it has every chance of becoming profitable.

Start-up capital

The starting capital of this enterprise will be approximately 835 thousand rubles. This includes:

business legalization;
advertising;
wage;
rent;
equipment.

Monthly expenses

Fixed monthly expenses will amount to about 80 thousand rubles. They include utilities, rent and wages.

How much can you earn?

The activity of each individual car service has its own characteristics, and many factors affect profitability. However, you can predict the approximate amount of monthly income. With the fixed cost of renting an ordinary box at 200 rubles per hour and 300 rubles per hour for a box equipped with a lift, the amount of monthly revenue can be about 120 thousand rubles. That is, the amount of net profit will be equal to 40 thousand rubles.

Payback periods

Given the above amounts, the payback period of the project will be less than 2 years - about 20 months.

Business features

Any business carries risks that the entrepreneur is willing to accept, expecting to receive an equivalent benefit. When opening a self-service car service, like any other enterprise, it is necessary to take into account the presence of possible competitors operating in the same region, and the conditions they offer.

Conclusion

The right location is also half the battle. And, of course, you should plan work with automotive equipment if you have sufficient knowledge and experience in this industry.

Dear site visitors, below is an example of a car service business plan with calculations that you can safely use to draw up your own version. The sample is easily adaptable to any city, has a file with calculations in which you can enter your own data and get results for your situation.

This sample was prepared by specialists with extensive experience. If you have any questions about this business plan or about drawing up business plans in general, you can always ask them by mail, in the comments below or in our VKontakte group.

Summary

The purpose of the business plan is to open a car service center, the main focus of which will be the repair of Japanese-made cars.

Location

The opening of a car service is planned in Kazan, in the industrial zone of the city. The advantage of such a location is that, on the one hand, it provides good visibility from the road and an additional influx of customers, and, on the other hand, the rental of premises in such places is quite low, which will reduce the cost of the enterprise.

Volume of investments and sources of financing

The volume of investments in the project will amount to 1,500 thousand rubles, 70% of which will be financed by loans. The loan will be received for three years at 20% per annum with a differentiated repayment schedule.

Payback rates

Based on the business plan model of a car service, the payback indicators of the project were calculated, which amounted to:

planning period - 10 years;
NPV - 3,107 thousand rubles;
simple payback period - 3.6 years;
discounted payback period - 4.3 years;

ATTENTION!!!

Practice shows that by ordering a business plan from specialists, you will save time, increase the quality of the finished document by 4-5 times and increase the chances of receiving investments by 3 times.

Investment plan

room

The car service is planned to be located in the already existing premises, located near the highway. For renting the premises, an appropriate agreement will be concluded, which will also include additional utility bills for meters (electricity, water, sewerage).

There was no car service in the premises before, therefore, additional costs will be incurred for the additional equipment of the premises for the provision of car services. The cost of these works will be about 100,000 rubles.

It is planned that the company will provide the following list of services:

suspension repair;
brake system repair;
repair of the cooling system;
tire fitting works;
diagnostics;
steering repair.

Due to the need to purchase additional expensive equipment, the lack of qualified personnel and space in the service station, the following services will not be able to be provided:

electrical repair;
auto painting work.

Investment size

The following equipment will be purchased to provide the services provided to the car service:

repair equipment
- lift (2 pcs.) - 500,000 rubles.
- wheel alignment stand (1 pc.) - 300,000 rubles.
- sets of keys and tools - 100,000 rubles.
- tire fitting equipment - 250,000 rubles.
Office equipment and software
- office equipment - 40,000 rubles.
- software (accounting program) - 20,000 rubles.
Furniture
- furniture for clients - 100,000 rubles.
- furniture for employees (lockers, a sofa for relaxation, a dining set) - 30,000 rubles.
Promotional materials
- Signboard - 60,000 rubles.

The total investment in opening a point will be 1,500,000 rubles.

Investment work plan

The progress of work on the arrangement of the premises, the purchase of equipment and furniture is presented below in the Gantt chart:

I would like to note that the equipment will be purchased on credit. Repayment terms, interest rate will be discussed further in the financial part.

Production plan

Room layout

The rented premises has the following rooms:

the main hall where car repairs will be carried out - 100 m2 (the room is divided into three parts, each has its own entrance;
customer reception room - 20 m2;
customer waiting room - 15 m2;
staff dining and rest room - 15 m2;
management staff room - 15 m2;
tool storage room - 3 m2;
spare parts storage room - 4 m2.

The layout of the car service room is presented below:

The presence of all these premises will allow us to provide high-quality services, safely store expensive equipment and spare parts, and also allow customers to calmly wait for the completion of work on their car.

In addition, the room has a ceiling height of 4 meters, which will allow repairing not only cars, but jeeps with minibuses. The purchased equipment will also comply with these conditions.

Description of the production process

The production process will not differ from the rest provided by other services and will be something like this:

The client arrives at the service station and reports on the existing violations in the operation of the car;
The service station administrator offers the client to drive to any free place and leave the car, at this time he transfers all the information to the master;
The master diagnoses the car and informs the administrator and the client about the existing problems in the car and the necessary work. The administrator evaluates the work according to the price list and the program and announces the preliminary cost of services and the cost of purchased spare parts to the client.
If the client agrees, the administrator orders spare parts and the master starts work.
After the work is completed (in the absence of additional work), the client pays for the work performed, picks up the car and leaves.
If there are hidden defects, the master again announces the cost of their correction and the administrator estimates their cost.

Cost of services

The cost of work is only the wages of service station employees. To motivate the staff to increase the work performed, it is planned to introduce piecework wages, when the employee is given 40% of the cost of the work performed. This will increase work productivity and reduce the required number of employees (in order to earn more, the masters will stay even after the end of working hours to finish the work and increase their earnings).

Working hours

It is planned that the service station will work from 8-00 to 20-00 seven days a week. The work will be carried out by 6 masters who will work together with a schedule of 2 through 2 (two days of work, two days of rest).

Marketing plan

Location

The car service is located in the industrial zone of a large city with a population of over 1 million people. Nearby there is a road with an average flow of cars. The service station is clearly visible from the road, a sign will lead to it, as well as a backlit sign, which will be visible both day and night.

Market analysis

The recession of the economy leads to the fact that people begin to buy fewer new cars and more to repair their existing ones. In addition, even those who bought a new car will focus more on repairs in private workshops than in car dealership service centers due to the high cost in the latter. All these factors will attract new customers to our service.

Services

Due to the large differences in the repair of cars of different brands and, in connection with this, the need to purchase a large amount of specialized equipment, our service station will focus on owners of Japanese-made cars - Toyota, Nissan, Mazda and others. As it was said earlier in the production plan of our business plan, due to high ceilings and gates, our enterprise will be able to serve both cars and jeeps with minibuses, which may not fit into a regular small service, which will be an additional advantage of our enterprise.

Of course, when citizens apply, the service station will also serve domestically produced cars due to the fact that the repair of these cars does not require additional special training. But, if the load of the car service is close to 100%, when choosing between a Japanese car and a domestic one, preference will be given to the first one.

Competitor price analysis and pricing policy

There are service stations in the city, which can be divided into the following types:

Service stations at car dealerships that carry out repairs both under warranty and for money - the cost of a standard hour is approximately 1,200 rubles.
Large service stations that do not belong to a car dealership of a brand, but provide services at a high level - the cost of a standard hour is approximately 1,000 rubles.
Medium service stations (which will include our car service) - the cost of a standard hour is approximately 800 rubles.
small and garage services where loners work - the cost of a standard hour is from 600 rubles. and below.

As mentioned earlier, our car service is in the niche of medium-sized service stations, and we will try to keep the price of a standard hour at the level of 800 rubles.

For the first 3 months after the opening, a promotion will be held that will allow new customers to make repairs for 20% of the cost. This will attract new customers to the car service and increase cash flow.

SWOT analysis of the enterprise

Strengths	Weak sides
Favorable location (near the road) The presence of a bright attractive sign, visible from the road Lower prices to attract more customers The presence of high ceilings, which will allow you to repair large vehicles	Lack of established client base Lack of recruited qualified specialists
Possibilities	Threats
Further development (hiring an electrician or creating a paint shop)	The appearance of competitors in this place Further development of the crisis

Sales structure and revenue

First of all, we note that the demand for car service services has some seasonality. It differs for different types of work, but on average, for our selected works, the seasonality is as follows:

It is planned that the structure of services provided in revenue will be as follows:

car maintenance (changing oil, candles, filters and other minor work);
suspension repair;
brake system repair;
repair of the cooling system;
tire fitting works;
diagnostics;
repair of the air conditioning system:
steering repair.

Name of works	share in revenue
car maintenance	10%
suspension repair	20%
brake system repair	15%
cooling system repair	10%
tire fitting works	15%
diagnostics	10%
air conditioning system repair	10%
steering repair	10%
TOTAL	100%

The distribution of revenue by services is shown in the chart below:

Due to the fact that it is planned to purchase 2 lifts and 1 wheel alignment stand, the car service center will have only three posts for car repairs. Based on this, the maximum amount of work that will be performed in a car service center can be 1,080 hours (3 posts X 12 hours of work per day X 30 days in a month). Taking into account the fact that the cost of work is 800 rubles per hour, the maximum revenue of the enterprise per month can be 864,000 rubles.

It is planned that the optimal load of the enterprise will be about 70% or 604.8 thousand rubles, which we will reach in 2.5 years after the start of financing. The schedule for reaching the optimal amount of revenue is presented below:

based on the seasonality indices, the optimal sales plan, the schedule for reaching this sales volume and the 10% inflation included in the calculation, we predicted revenue for 10 years ahead, which is presented in the table below (thousand rubles):

Index	1 year	2 year	3 year	4 year	5 year	6 year	7 year	8 year	9 year	10 year
Car service revenue	3 696	8 012	8 813	9 694	10 663	11 730	12 903	14 193	15 612	17 174

organizational plan

Organizational form

In order to conduct business, it is planned to register an individual entrepreneur. Payment of taxes is planned according to the UTII system.

staff structure

The staff structure of the car service and salary parts of wages are presented in the following table:

Job title	Salary	Qty	General costs	Prize
CEO	25 000	1	25 000	20% of profit
Administrator	20 000	2	40 000	10% of the cost of work performed during his shift
Auto Mechanic	20 000	4	80 000	40% of the cost of work performed
Chief Accountant	20 000	1	20 000

The total deductions for the salary part of the salary are monthly: 165,000 rubles.

The total number of employees is 8 people. To date, there is a candidate for the position of General Director. The applicant has 25 years of experience in car repair, has management and business experience, which is why he was selected for this position.

Financial plan

Taxation

The work of a car service is possible on UTII, therefore, when planning financial indicators, we will use this taxation system. The tax is paid from one working enterprise, the amount per person is 12,000 rubles per year.

Financing

It is planned that the investment costs that we plan to spend on the purchase of equipment and the opening of a car service center will be financed by 70% through a loan. The amount will be 1,050 thousand rubles, the maturity is 3 years in differentiated payments (repayment of the principal debt is carried out in equal installments, accrued interest), the interest rate is 20% per annum.

Prerequisites for planning

The following assumptions were used to build the model:

annual inflation - 10%;
discount rate - 11%;
personal income tax rate - 13%;
contributions to social funds - 34.2.

Income and expenses

Expected annual turnover of the enterprise

Index	1 year	2 year	3 year	4 year	5 year	6 year	7 year	8 year	9 year	10 year
Car service revenue	3 696	8 012	8 813	9 694	10 663	11 730	12 903	14 193	15 612	17 174

The costs for aggregated items, taking into account the inflation rate for the planned 10 years, will be:

Index	1 year	2 year	3 year	4 year	5 year	6 year	7 year	8 year	9 year	10 year
Salary with accruals	3 306	6 616	7 153	7 745	8 395	9 111	9 898	10 764	11 716	12 763
Selling expenses	214	310	341	375	412	454	499	549	604	664
Production costs	132	215	237	261	287	315	347	381	420	462
Administrative expenses	229	373	411	452	497	546	601	661	727	800

Project performance indicators

Based on the previously described income, expenses, taxes and inflation with a discount rate, a model was built, with the help of which the payback indicators of a car service business plan were calculated:

The break-even point of the enterprise, which amounted to 2,024 thousand rubles. in year. This suggests that the planned business has a sufficient margin of safety.

Project Sustainability

In order to test the stability of the model to changes in various factors, a model was built taking into account changes in prices and costs. The table below reflects the change in the NPV indicator with an increase in prices and expenses of the enterprise by the values corresponding to the table:

As we can see, the prices for services have the greatest impact on the payback of a car service. So, with a price decrease of 20%, the project becomes negative.

Risk Analysis

Below we will consider the risks that may have a negative impact on the activities of a car service:

decrease in income of the population - may lead to a decrease in planned revenue;
the introduction of additional tax levies, which can reduce the profit of the enterprise despite the fact that the revenue does not change;
the imposition of sanctions on imported cars, which will lead to a large decrease in customers.