We need Santa Claus and Snow Maiden. How to make the most of your seasonal business: Father Frost and Snow Maiden. Current ideas for making money

Olga Prokhorchenko | 12/16/2014 | 286

Olga Prokhorchenko 12/16/2014 286

New Year is not only a time of miracles, but also a good opportunity to replenish the family budget. Such a seasonal business will require a small investment in Santa Claus and Snow Maiden costumes. You will not only be able to earn money, but also give your children joy and faith in a fairy tale.

A story from the life of the Snow Maiden

My friend Nastya has been working as a Snow Maiden for two years now. She admitted that working with children is not easy because it is difficult to attract their attention, but in general it is possible. She tried to be on the same wavelength with the kids, for example, she spoke in a child’s voice, tried to pay attention to everyone, and give a compliment.

From her experience, Nastya learned one important thing: you cannot skimp on a suit. It is better to take either a new one or a not very worn one. A Snow Maiden with a patch on her elbow or a fur collar blackened by time will not inspire confidence in a child. Yes, and parents too.

Features of the work of Father Frost and Snow Maiden

Father Frost and Snow Maiden can work at corporate events. But then the level of preparation must be very high. An excellent way out is private congratulations for parents who want their child to believe in a fairy tale for as long as possible. Namely, these New Year's characters help them do this, so “Father Frost and Snow Maiden” service for the New Year goes with a bang.

1. First you need to find a companion who will play the male role. If your husband is far from entertaining topics, you can call for help from a colleague or neighbor who has a desire to earn money.
2. Costumes can either be purchased or rented. It all depends on your budget. In any case, when you buy things, you can use them for next year.
3. For advertising, word of mouth is best suited. Tell your friends that you can use this service. An inexpensive and efficient method is social networks. Create a community and you will find clients very quickly.
4. The congratulation itself includes not only pulling gifts out of the bag, but also a small entertainment and dance program. For example, you can recite nursery rhymes, sing songs, dance in circles, and ask holiday riddles.

How to organize your work?

Prepare an interesting program lasting no more than 10 minutes. Otherwise, the child's attention may quickly switch to the gift itself, and not to your presentation. If, of course, the program includes performances of life-size puppets or juggling with candies, then the congratulations can last another 5-10 minutes.

1. If you want the added bonus of earning a side income, get professional photography. You can also shoot video. Many parents will want to frame photographs of their child enjoying a gift from the real Santa Claus.
2. You cannot drink alcohol during or after congratulations. Even if parents insist on it.
3. If a conflict situation arises, try to resolve it peacefully. Perhaps the parents will not like something, someone may even speak rudely. It’s better not to respond in kind, but to try to turn everything into a joke.
4. Don't forget to ask your parents for a 50 percent advance payment.
5. Improvisation is not the best solution. There is no point in coming unprepared. Otherwise, your business will never get back on its feet, which will be hindered by bad PR and your incompetence.

The business idea “Santa Claus Challenge” came to most people who at least once thought about how to make money on New Year’s Eve. And such income seems easy and fun - so come and visit and wish Happy New Year in a Santa Claus carnival costume. But, when faced with the reality of business, you understand that it is only in a fairy tale that Santa Claus is a fairy-tale wizard, but in reality he is a sought-after character at the Christmas tree.

However, it is difficult to call this income professional and permanent. Alas, Father Frost’s work is seasonal and its maximum duration is 25 days, from December 20 to January 15. Although, if you try, you can earn a very decent amount during these holidays.

Cost of Santa Claus

The most important thing in this business is trust and quality. Remember, if you play the role of Santa Claus well, then in a year they will remember about you and invite you again, even if you double the price. They don’t skimp on children, especially since even adults become children when they see Grandfather. Therefore, never skimp on props, that is, on the Santa Claus costume - beard, suit, staff - everything should be clean, neat and look beautiful and fit Grandfather’s figure. Don't forget about a little makeup. Children are now very impressed by TV and if they show Santa Claus or Father Frost with a beautiful beard, do not think that you can impress a child with your cotton wool. The average cost of a suit is from 20 thousand rubles. Can be rented. Don't worry, with the right approach and promotion, you can pay for your suit within a few days of work.

It’s better to have your own Snow Maiden; if you don’t have your own, find a permanent partner so that she is a trusted person and can work at your pace. That's basically all you need to work as Santa Claus.

Search for clients

Initially, you can work for your friends. You can also say “thank you”. After you get the hang of it, work through a number of scenarios, and choose the pace of work, you can move on to work throughout the city. Searching for orders is purely a personal preference. You can advertise in newspapers, on the Internet on local websites. You can also enter into an agreement with some agency for organizing holidays. Each method has its pros and cons.

When searching for orders on your own, you risk missing out on a client only because when communicating with the client you will not be able to find a common language (especially when you are on an order and the new client is trying to reach you by phone).

When working through an agency, you receive 40-60% of the order cost, but you will be provided with a large flow of orders and will be able to build up your client base for the next year (when meeting the customer, do not forget to give him your business card).

Order cost

The cost varies from 100 rubles to 500 US dollars. With an “apartment” order, you work for one family and can count on 1500-2500 rubles per hour; few people call for longer hours. When working on a “corporate” order - a matinee in a kindergarten or a party in a nightclub, you already receive 5,000 - 10,000 rubles per hour of work. Again, rarely does anyone order Santa Claus for a longer period of time. The closer to December 31, the more expensive the call. You can check the cost for similar offers in your city. The cost of the order varies not only depending on the calendar proximity to the New Year, but also on the time of day. During the day (from 8 am to 2 am) there are usually about 6-9 orders. Don’t take more, firstly, you will get tired quickly, and secondly, you won’t have time for all the trips. Navigating through New Year's traffic jams is slow and there should be at least an hour between orders in order to have time to get there... or walk.

In total, by completing no more than 6 orders per day, in 20 days you can earn about 180,000 rubles. Even with deductions for a suit, travel, food and other related expenses, the amount turns out to be very impressive.

Modern Santa Claus

Modern Santa Claus is not only a comprehensive service for congratulating children and adults, but also a number of unusual services. For which you can get more money. For example, “Santa Claus is a climber,” who descends from the roof of a house through the window of the person being congratulated. Or Santa Claus comes on a sleigh drawn by three horses... or... here you are limited by demand and your fantasies and capabilities. Don’t be afraid to offer, most of those being congratulated dream of an unforgettable congratulation.

If rappelling or riding horses is difficult for you. You can try to accompany your services with additional services.

For example, a colorful and personalized card for the recipient. Agree with the customer in advance, find out the name and make a designer greeting card by name. The cost of such a postcard will be about 150 rubles, but you can “sell” it to the customer at twice the price - for 300 rubles.

And if you are a good photographer and have a semi-professional digital camera, then you can receive at least 100 rubles in addition to your order. Having spent about 4 rubles on everything. For this you will need a camera, a tripod and a mobile photo printer. Offer to take a professional photo with Santa Claus (that is, with yourself) and his autograph on all orders. The cost of one photo is 100 rubles. Set up a tripod with a camera and take pictures. Immediately print it out on a mobile printer, sign the photo (From Grandfather Frost, Happy New Year 2010) and take 100 rubles.

Let's calculate the cost. A camera (for example, Pentax K110D Kit) costs about 16 thousand rubles, a battery-powered printer (for example, Canon Selphy CP780) costs about 4 thousand rubles. Tripod - 300 rubles. Photo paper (glossy, 50 A6 sheets) - 120 rubles or 2.4 rubles per sheet. Printer ink costs about 1.5 rubles per photo. Total cost of making a photo is 3.9 rubles. One hundred rubles minus 3.9 rubles, the result is a profit of 96 rubles 10 kopecks. If in a day you sell only 6 photographs on 6 orders (and there will be more of them, there may be several children in a family, there may be 20 people at a corporate party), then per day you will receive 576.6 rubles in additional profit on photographs. For 20 days - 11,532 rubles. And this is the minimum that can be earned this way. In reality it can be much more. Of course, you can say that everyone has a camera... but who has Santa Claus with whom you can take a photo and get an autograph from him? You are offering an exclusive additional service that will be in high demand. Since in addition to congratulations, you will offer a photo as a souvenir.

Especially for KHOBIZ.RU

Let's talk a little about how you can make money on the eve of the New Year, which is already here.

New Year's fuss and traditions are valued all over the world. There are many different types of businesses that are seasonal, but the most magical and massive festivities attract many enterprising people to organize some kind of New Year's, unusual and outstanding business.

If we turn to the original source of the New Year's commotion, it will be clear that this holiday was initiated by entrepreneurs of that time (18th century) so that the New Year's fair would bring profit.

You can still make money from Santa Clauses by providing a traditional service - calling Santa Claus to a matinee, to an event, to your home.

Santa Claus is not expensive

Moms and dads of our country are looking for affordable prices for the service. All family forums begin to look for a New Year's wizard for their children in another month and a half. Discussions raise issues such as prices, scenarios, and people are looking for the best place to order Santa Claus.

Children's faith in a fairy tale remains as long as their parents support it, and Russian Santa Claus is the most awaited wizard who will bring the desired gift and turn life into fairy-tale magic.

Holiday agencies honestly admit that New Year's requests significantly exceed the capabilities of the animators available on staff.

That is, people want to receive the service and are willing to pay for it. Only with a caveat - not just any money. Only a certain category of people can contact professional agencies; the rest, upon hearing an amount that exceeds their expectations, refuse the application. High prices in holiday organizations are due to the necessity of life; taxes need to be paid from something, so they cannot provide services at reduced prices.

Where can I get money to start my own business? This is exactly the problem that 95% of new entrepreneurs face! In the article, we revealed the most relevant ways to obtain start-up capital for an entrepreneur. We also recommend that you carefully study the results of our experiment in exchange earnings:

This is where opportunities open up for non-professionals, since this market is unprofitable for medium and large companies. The niche of services available to the population to call Santa Claus will allow enterprising people with good business inclinations to earn money.

"Small format" and costs

Despite the fact that you do not have a large entertainment company, you need to register as an entrepreneur; an individual entrepreneur is enough. There are several options for the development of such a company:

• Closing after New Year's holidays;
• Submit a declaration with zero income until the next New Year;
• Expand by providing services for organizing holiday events other than New Year's themed.

If you are committed to seasonal part-time work, it is better to close your individual entrepreneur after the end of the holiday festivities. The costs of opening/closing an individual entrepreneur are the amount of the established state duty for the relevant procedures: 800 and 160 rubles at the moment. It is not necessary to order a seal, nor is it necessary to open a separate current account.

The costs won't stop there. To run a New Year's business, you need the appropriate attributes - costumes for Santa Claus and his beautiful granddaughter. The average cost of ready-made suits is approximately 5-10 thousand rubles. It is believed that you need to have about 5 pairs of animators (an excellent solution is to hire students, since they are active, energetic and resilient) for the profit to be more or less noticeable.

You can deal with organizational issues yourself - advertise, hire performers and come to conclude contracts. Mobility during busy times will work to your advantage, since consumers do not like to go to the office, even if it is located within walking distance. When you arrive to fill out documents at a customer’s home, draw up directions – this will be useful for the actors who will be working on the application.

Advertising and other expenses should also be taken into account. If enough people know about you, your advertising costs will pay off many times over. So, you will spend about 70 thousand rubles on everything to start a small temporary holiday agency.

Margins and tariffs

This year, prices for the services of fairy-tale characters have already been made public, and you can get a closer look at them. The price list for Father Frost's visit changes depending on the date to which the fairy-tale guest and his granddaughter are invited. 15 minutes of festive performance will cost:

1. 2600 rub. – when ordering animators before December 15;
2. 3100 rub. – for the presence of Santa Claus at the holiday after December 25;
3. 9000 rub. - on New Year's Eve immediately after the chimes strike.

Prices vary everywhere, and only approximate tariffs are given. Regional specifics and saturation of the services market can significantly adjust these amounts.

If we calculate all the initial data, it turns out that for a month of work, if there are 5 pairs of actors, the profit of the New Year's holiday agency will not be less than 200,000 rubles. But this amount appeared after the tariffs were reduced by 40% from those indicated above and taking into account transport costs, payment of work to employees (up to 7 thousand rubles per day for each couple) with the animators being fully loaded - up to 14 addresses per day.

Good to know

New Year's businessmen who have already spent these holidays in a working environment shared their experience.

• It is not necessary to buy suits or have them sewn; renting is the best solution to save money. The deposit can be quite high (some companies require up to 100% of their value as a deposit). You need to understand that you should not count on a refund of the entire amount, since “production costs” in the form of minor damage to clothing are quite likely. And still, these costs are lower than buying sets of New Year's costumes.
• For the role of Santa Claus, choose men with a booming, sonorous voice. The realism of the hero will support your reputation and will leave children and their parents happy.
• If potential employees have a craving for alcohol, they will regularly drop out of the work process. Bad habits should be prohibited. During the holidays, you won’t have to sit still; you will have to supervise your employees between trips to conclude new contracts.
• Remember, a serious approach to the entertainment industry, even if it is seasonal, can bring serious profits. Don’t miss all the nuances, and next year you will receive even more orders, which means net profit.

Attachments: from 2 million rubles

Payback: from 1 year

Most adults have lost faith in Santa Claus, but when they have children, they want to surprise them so that this feeling of magic remains for many years. A lot of businesses open on New Year's holidays with a similar theme. You can open a reception room for Santa Claus, which will work all year round and bring in stable money, naturally with high demand on New Year's Eve. This is a very kind, open business that should be built only on honesty.

Business concept

It is important to give your child a reason to believe in miracles not only in winter, but also in summer!

Today, personalized video greetings for a child from Santa Claus for the New Year are increasingly being created - this is a profitable business. You can go much further and open a larger business. Santa Claus's reception room is a children's cafe, where in winter you can gather a whole hall of children, hire a person to play the role of a bearded good fellow, who distributes gifts received in advance from parents for rhymes and songs. In spring and summer, the reception area will function as a themed cafe for children; birthday parties with animators and group celebrations are held there. The main influx of clients will be observed from mid-December to mid-January. These are the most “fishy” days, when you can hold up to 3-4 holidays a day.

Big cities need something like this; there will be impressive incomes there. In settlements of 50 to 100 thousand people, such an idea will work well only in winter; in other seasons it is possible to work at a disadvantage.

To have maximum income from this niche, you can connect school directors and kindergarten managers for a fee. Then there will be no end to customers!

What will be required for implementation?

To implement such a business, it is necessary to write down the entire concept and structure of the system on paper. If there are no questions regarding the winter period, then in the case of a summer cafe you need to think through every detail. What kind of food will be served to children, drinks, interesting programs and entertainment, and all this should be related to the theme of Santa Claus.

It will be necessary to find a room and renovate it well; today this is very easy to do, because many cafes and restaurants are closing. When choosing a place for a reception, you need to look at the location: the closer to the center, the more clients will want to visit the establishment, but the costs of purchasing it will be higher.

The clients here are primarily children from 5 to 11 years old. Few of them have an Instagram profile or surf the Internet. Therefore, you need to think about advertising such a cafe, focusing on parents, or submit information to local TV, where it is not easy to get through.

So, at the start you need:

• detailed business plan;
• premises for a cafe;
• ideas for advertising;

This is the foundation on which everything will be built.

Step-by-step launch instructions

Opening any cafe or similar establishment is always associated with a large number of nuances. Only by solving step-by-step tasks can you achieve maximum results, otherwise the full potential will not be revealed:

1. Registration of individual entrepreneurs. Without legal permission to conduct activities, you will not be able to start in this niche.
2. Search for premises. To open a small reception area, 70-100 square meters will be enough; there must be a kitchen, a bathroom and a storage room. The hall itself has 6-8 tables. On New Year's holidays they are cleaned. There should be room for 10-15 children at the same time with their parents, because they are filming the holiday and taking pictures of their children. It is very easy to search; similar advertisements are often posted on Avito. After purchasing the premises, it is necessary to make repairs. It is worth using bright colors and thematic paintings. Everything should be colorful and attract attention. The most money is spent on purchases and repairs. Change color tones with paintings, signs, lighting, etc. depending on the season.
3. Equipment. Any cafe must be equipped with high-quality furniture, kitchen utensils, etc. There will be no questions with this, but thematic inventory must be creative, unique, and it is often made manually. This also includes costumes. For the New Year holidays you need a Santa Claus and Snow Maiden costume. If additionally fairy-tale characters are involved (Lilliputians, people to play the role of animals), then you also need to look for clothes for them.
4. Staff. There will be 2-3 cooks working on a permanent basis (depending on the size of the reception area), 2 animators (magicians are possible), who will work in shifts, and an administrator, who will deal with organizational issues (taking orders, receiving payments, helping with the celebration). On New Year's Eve, you can supplement the staff with new people: a woman for the role of the Snow Maiden, little people for the role of Lilliputians. Each member of the team must have charisma, attractiveness and the ability to work with children.
5. Working on advertising. It is necessary to have a full-fledged resource on the Internet where potential clients can visit. The site should radiate lightness, magic, and a good atmosphere, so leave it to a professional. It should be aimed at parents with all the necessary information. It is highly recommended that you submit your advertisement to your local television station to run in the evening. Since children watch cartoons, your advertisement will easily catch their eye. It is likely that parents will not be able to refuse them this magical fairy tale.

Financial calculations

Start-up capital

Any establishment is associated with large investments at the start, because you need to buy a lot, equip it, and resolve issues with documentation. At the start you need to spend money on:

• opening an individual entrepreneur – 4,000 rubles;
• purchase of a premises of 70-100 meters - from 1.6 million rubles;
• cafe renovation – 250 thousand rubles;
• purchase of equipment and necessary inventory - from 300 thousand rubles;
• creation, promotion of a website - from 50 thousand rubles;
• advertising – 50 thousand rubles;

In total, the minimum amount will be 2.25 million rubles. The figure may vary depending on the value of real estate in your city.

Monthly expenses

How much can you earn?

Income will vary each season. In winter, you need to focus on advertising and skim off the cream. During the month from mid-December to mid-January, 3 groups of 10-15 people will be recruited daily. The service will cost 1000 rubles for one child. In a month you can earn from 1 million rubles. This period is the most profitable, that is, the rest of the time, income will be approximately 400-450 thousand rubles. Net profit varies between 90,000-140,000 rubles. Speaking about such figures, we can conclude that the entire business will pay off within the first year of operation.

Risks and features

Among the risks, it is worth highlighting the complex work system; you need to combine cafes and holidays. The children's audience is subject to brands: a new cartoon has been released, the cafe design needs to be reformatted into the appropriate style. Thanks to such operations, it is possible to play with demand. There is not much competition, because the idea is unique. The situation in the country may pose a threat to business; the crisis will force the cost of services to decrease, and accordingly this will affect profits.

Bottom line

Few businesses are opened specifically for children, and in vain. After all, children are the flowers of life, we need to focus on their development and entertainment. And by showing magic on New Year's holidays, you can give them the habit of believing in miracles, which is something many adults lack. After all, a miracle exists, and Santa Claus and his reception will demonstrate this clearly!

Both parents and children always look forward to the New Year. Adults want some life changes, tired of the problems that happened in the past year, but the kids are waiting for gifts.

To make this night unforgettable for the whole family, you can order the service Father Frost and Snow Maiden to your home.

Most mothers and fathers use actors so that children continue to believe in these fairy-tale characters who brought gifts.

Father Frost and Snow Maiden delivered to your home: what is the essence of business?

Working as Father Frost and Snow Maiden on call is a profitable seasonal business.

On New Year's Day, you can decorate any fairy-tale character for your home, but it is often customary to order the services of actors to perform precisely these roles.

This process is simple and can be done even by beginners in the field of entrepreneurship.

For detailed instructions on how to do everything correctly, read the website of the Federal Tax Service: https://www.nalog.ru/rn77/ip/interest/reg_ip/petition

After completing the paperwork, you will receive an individual entrepreneur certificate, which will protect your business from tax problems and fines.

Scenario for Father Frost and Snow Maiden at home

In general, the entire script for the actors' work is scheduled for 15-20 minutes.

This time is quite enough to fill the house with a fairytale mood, communicate with the kids and give a gift that the parents bought in advance.

To prevent the kids from being frightened by new guests, the Snow Maiden enters the room first.

She wins over the little ones by addressing them by name in a soft, calm voice (possibly in poetic form).

After this, with the permission of her parents, the fairy-tale character asks to take her to the New Year tree.

After which he says that Santa Claus is rushing to them for the holiday with gifts, but he got a little lost, and in order for grandfather to find his way, he should be called loudly.

After the children start calling Santa Claus, a second actor appears in the room. Next, gifts are presented for a poem told by the child or a song sung.

After this, Frost and Snegurka leave for the next challenge, and the children sit happy near the Christmas tree and unpack their gifts.

In order for the program to be interesting for children and adults, the actors must begin to draw up their script in the fall, because it is necessary to choose not only outfits, but also to work out scenes with memorized poems, songs, and New Year's rhymes.

Additional income while hosting an event at home

Parents can be invited to film the entire process of the event on a video camera from the moment the Snow Maiden arrives or capture in a photo the moment fairy-tale characters present gifts.

It is not necessary to invite a professional photographer for this. Their prices are already quite high, and on New Year’s days - even more so!

A friend of one of the actors can act as a cameraman, who will be happy to earn extra money during the winter holidays. Of course, this person should also be dressed in a festive style.

How do Father Frost and Snow Maiden prepare before an event at home?

Before coming to your home for a holiday, it is important to clarify some information with your parents:

1. Are kids ready for the arrival of fairy-tale characters?
2. Has the performance of Grandfather Frost and the Snow Maiden been postponed?

Please note: You must be extremely careful when giving gifts to Santa Claus.
After all, if children see that mom or dad are putting their desired toy in the bag, then the holiday will be ruined and the atmosphere of magic will dissipate.
The transfer of money for work is also discussed in advance, so that the daughter or son does not witness how dad gives money to the Snow Maiden.

Advertising for business “Father Frost and Snow Maiden” for home

Therefore, you should not hesitate with this process. Start running business advertising in November:

• Need to print bright posters with the provided service “Father Frost and Snow Maiden at home” and post them at bus stops or other crowded places.

Indeed, in the modern world, people are accustomed to looking for the necessary information not in newspapers, but in.

• If the business budget allows, order the development of holiday leaflets for distribution in places where potential clients gather and distribution to mailboxes/thematic establishments (kindergartens, schools, children's clothing stores, etc.).

You can take orders for an event at home, and store costumes and props there. Thanks to this, the entrepreneur saves significantly on office rent.

But keep in mind: one day clients will want to meet in person before the holiday. Where will you take them?

When accepting an order, you must enter the following information in the notebook:

• date of celebration for children;
• desired time of arrival of Santa Claus and Snow Maiden at home;
• the number of children in the family and their names.

A good example of such PR is in this video:

Many people, starting to master this business, believe that they will not be able to compete with professional agencies. But in reality, companies are physically unable to visit everyone’s home...

...On the eve of the New Year, a huge number of orders are received specifically for these fairy-tale characters.

In addition, large agencies have corresponding prices, so you can lure many clients simply with a more loyal price.

You should not doubt this direction of earning money, but it is better to start the process of creating costumes, studying poems, songs and begin to the launch of the seasonal business “Father Frost and Snow Maiden at home”».

If you put in the effort, the phone will soon ring with your first order.

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