How to open a cleaning company for cleaning apartments. Opening a cleaning company: a business plan from scratch

Almost everything is now becoming part of the business and rising to a professional level. How to open your cleaning company from scratch step by step? Today we will analyze this issue, examining in more detail the different aspects of such a case.

Cleaning as a business project
Decor
We select personnel
We buy equipment
We are looking for clients
Opening cost table
Estimated Profit

Cleaning as a business project

Cleaning is not just the usual cleaning for us, it is a real professional service that is registered by law, taxed, but also allows you to build a very good career for a budding entrepreneur.

That is why it is important to plan the exact steps of promoting a new business in order to get a clear and successful project. And you should start by defining your own format. You need to figure out who you will be working for.

Most often, cleaning services are provided to other companies, namely offices or hotels. You should look at the market for such services in the place where you live in order to definitely carve out your niche.

Usually, in even fairly large cities, apart from Moscow and St. Petersburg, the number of cleaning agencies is not large. So you can especially not be afraid of a lot of competition in the market. But remember that it is possible to face a small demand for services.

Decor

You will need to choose one of the legal forms: Sole Proprietor or LLC. The choice lies in the fact that the second form, unlike IP, provides an opportunity to open a whole network of agencies in the future, which will increase the turnover of services.

In addition, work with large enterprises also goes through LLC. The taxation system in this case will be simplified, which is also much more profitable in working with companies. Well, if the cleaning agency is going to work mainly with individuals, then the best option would be, of course, an individual entrepreneur. Actually, the taxation system should be chosen differently - UTII.

You will need one specific of the following OKVED codes:

70.1 - cleaning and cleaning of residential and industrial premises, equipment.
2 - cleaning and cleaning of vehicles.
3 - performance of activities for the implementation of pest control, disinfection and deratization work.
00.3 - cleaning the territory and performing similar activities.

To this, it will be necessary to register a company in extra-budgetary funds, for example, in a pension fund, and then obtain permission from the fire service, SES and other regulatory organizations.

Choosing a suitable office space

You can start a cleaning business at home, providing the first services to private individuals. Storing various equipment at your home will not be of interest to services, and you will not have to pay rent. But with the expansion, you will need to find a separate room.

The most cost-effective option is a warehouse located far from the center. Do not be afraid to rent cheap premises on the outskirts of the city or in industrial areas, the main thing is that you have the opportunity to quickly get from the office to anywhere in the city. You will need:

a place to store equipment and materials;
a separate office as the head of the agency;
dressing room;
shower room with a bathroom for employees.

The latter will be used not only by employees after a working day, but also to put tools in order. Remember, your cleaning agency does not require a special meeting room for clients, because you or hired employees will have to go directly to the meeting point to the client.

We select personnel

For a successful business, it is necessary to find the perfect balance between the minimum number of employees and the high quality of their work.

In this case, a list of the main factors to rely on when recruiting staff can help:

The planned number of orders for your company's services daily.
Clarity and stability of demand for services. With a sharp increase in demand, it is possible to order employees from other companies only for a certain period.
The average area of premises to be serviced.
Experience of each individual employee. Knowledge of the purpose of bulk detergents and their correct application, an example of work at another enterprise.
The personal qualities of an employee, such as good looks, courtesy, patience, attentiveness and accuracy in work.

Further organization of a private cleaning business will require an increase in staff, so you should think in advance about ways to find quality employees for vacancies:

Driver. Transports workers to different sites with all their equipment.
Admin manager. A person who oversees the work of each employee and is in direct contact with all customers.
Accountant. Responsible for the costs and profits of the cleaning company.
Lawyer. Responsible for the documentation of the agency and monitors the legality of all actions performed by the employees of the agency.

Also keep track of your employees going to develop their skills in special training courses. There they can raise their level of work and find new connections and acquaintances that can play into the hands of your agency in the future.

We buy equipment

To get started, you will need:

A set of tools and detergents for cleaning windows (at least two).
Vacuum cleaners for industrial cleaning.
Scraper machines.
Floor polishers.
Dryers for industrial drying of carpets.
Rotary cleaner.
Water carts.
Small tools like rags and sponges.
Other branded detergents.

Also, you can not do without the accompanying equipment, which will be equipped with rooms in the company's premises. It is necessary to include a high-quality shower cubicle and a toilet bowl, a comfortable armchair and a table for the office, comfortable equipment for the locker room, wardrobes, shelves, cabinets and more.

You can normally create a working atmosphere only by buying a good and fast desktop computer or a laptop, a color printer, on which, by the way, in the future you can print your leaflets and business cards, as well as a PBX. The project also needs to include the purchase of a good and roomy car. Gazelles for the transport of goods and passengers can perfectly fit this role.

We are looking for clients

It’s worth striving for the effective work of word of mouth, but first you need to earn good reviews. And first you have to call various firms, companies and hotels on your own, offering the services of a private cleaning company.

If you are settled in a big city, then even a small number of calls will be enough for the first time. Remember that you still have few resources at your disposal, so the smaller the room ordered for cleaning, the easier it is.

We develop a price list of services

An approximate list of premises that the new cleaning company is able to serve:

office rooms;
closed parking lots;
private apartments;
separate premises in the mall or TYAK;
warehouses;
catering establishments (restaurants, pubs, cafes, etc.);
cottages and private houses;
premises after renovation.

As an example: cleaning an easy chair - 40 rubles per meter, cleaning a Turkish carpet - 25 rubles per meter, washing a window on one side - 20 rubles per meter, etc. Give discounts for a large number of ordered services, for example, for a full general cleaning, take your clear price - 60 rubles per square meter.

You can download a free sample business plan for a cleaning company here.

Opening cost table

As you work, you will encounter daily, monthly and one-time expenses, all of which need to be accounted for in your business plan.

Now we will compile an approximate table of what a list of costs might look like. Let's say the agency is located in a fairly large city with a million inhabitants and from the very beginning has ties with two firms interested in its services.

	*Expense Line*	*Amount in thousand rubles*
1	Room rental for two months	30
2	Necessary equipment	150
3	Special uniform of workers	10
4	Office furniture with appliances	80
5	Other furniture	30
6	Connecting a landline phone	3
7	Landline phone operation	500 rubles
8	cleaner salary	15 x 4
9	driver salary	20
10	Detergent inventory	10
11	Reserve for unplanned expenses	10
Total:	423,5

Smoothing out all the errors and rounding the amount, approximately 500 thousand will come out.

Over the next few months, your costs will decrease, but some will still remain - rent, utility bills, telephone, employee salaries and additional purchase of supplies. In a month you will give about 100 thousand rubles.

Video: creating a super-profitable cleaning company with an income of $3000-7000.

Estimated Profit

You will definitely be able to recoup your own investments, however, the period for which you can do this depends only on you.

If we take a common example with constant maintenance of a medium-sized room of 2000 square meters, your average profit will be about 150-200 thousand rubles, but after all monthly expenses you will personally receive about 60-100 thousand.

Every month, the agency will begin to replenish with a large number of regular customers, especially among small companies and firms that do not want to recruit their own cleaners and cleaners. This will increase the payback rate, which means that by about the sixth month you will be able to get the money invested back. In case of problems with finding customers, payback can come a year after opening, which is also not bad.

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Defeat dirt and earn money.

Cleaning is a highly demanded service. Over the past 10 years, the number of companies wishing to master this niche has only grown. Clients can be owners of apartments and houses who do not have the time and desire for homework, legal entities wishing to outsource the cleaning of offices, retail, production areas to third parties and organizations. The threshold for entering this business can be zero, or it can start from 500,000 rubles - this will depend on your specialization and the form of doing business.

Working on the principle of "single handicraftsman" has its pros and cons. The first includes minimal costs, the ability to keep all moments under personal control. The disadvantages are the inability to cover “everything at once”, a small flow of orders that you are able to serve.

The organization of a cleaning company carries the threat of problems with personnel, financial investments, risks, while at the same time making it possible to expand, increasing the number of objects and customers.

Starting with a zero budget means working in small areas with the help of one or two employees, interacting mainly with individuals. Since the competition is quite high in this type of business, it is possible to win serious customers in most cases by resorting to price dumping.

When opening a cleaning company, orders are sought by distributing leaflets and posting ads in multi-storey residential buildings and cottage settlements, posting ads on the Internet and social networks, through acquaintances, through direct calls.

Infographic: 6 steps to start a cleaning business from scratch:

In the infographic, we will consider the opening of a cleaning company with a sufficient number of employees capable of servicing large facilities (cafes, restaurants, offices, several cottages, production bases, etc.).

After you have officially registered, start looking for clients: advertising, direct sales by phone, participation in thematic events, etc., and at the same time - recruitment. The best option is the selection of workers for a specific object. If you find the cleaners earlier, you will either have to pay them to wait, or they will scatter.

How to open a cleaning company with minimal investment

A limited budget for starting a business or its actual absence should not be an obstacle to realizing your goal.

What format of work to choose if there is no money for business promotion?

In this case, feel free to choose the "loner" format - act as the main employee and manager. When you find a client who will require services that you are not able to perform on your own, look for an additional employee.

The most important thing for starting a business is determination and action. There will never be perfect in this world. The main thing is to take daily actions that, according to your calculations, will bring financial results.

Steps to Start a Cleaning Company with Zero Starting Budget:

IP registration. The main OKVED code is 74.70 - Cleaning and cleaning of industrial and residential premises, equipment and vehicles.
Search for orders: placing ads on Avito, on other resources, groups in social networks, calling companies to make an appointment.
Conclusion of an agreement (a standard agreement for the provision of cleaning services can be downloaded here).
Prepaid expense.
Execution of work.
Final payment under the contract.

Try to always take either the full amount or an advance.

But in fact, in a real business, this is quite difficult, since most cleaning companies offer payment for services upon completion of work. And customers are afraid that you will "throw" them, or you will do poor quality cleaning.

At the same time, remember that paying after the fact will be risky - you may simply not be paid. Which decision to choose is already a matter of your inner willingness to take risks and the situation on the market.

Working moments: registration, staff, equipment, uniforms and facilities

Having decided to start, register your business. You can choose the form of LLC or IP (the latter option is preferable for beginner businessmen). Your OKVED codes are 74.70 (cleaning and cleaning of industrial and residential premises, equipment and vehicles) and additional ones.

You can apply for an IP without leaving your home, through the portal of public services.

The purchase of work uniforms and professional chemicals will require small expenses - in general, about 10,000 - 20,000 rubles.

The list of equipment that you will need for work will depend on your specifics. So, if you plan to start with cleaning houses and apartments, then household appliances are suitable for you:

rotor;
water mud vacuum cleaner;
extractor;
polishing machine;
ladder, buckets, sponges, couplers, professional chemicals.

Personnel should be recruited for a specific facility. Those. you and the client agreed to clean the cottage with an area of 400 sq.m. with furniture dry cleaning - immediately look for specialists who can help you. They are looking for such working personnel on Avito, regional portals where such resumes are posted, in the Vkontakte and Odnoklassniki groups, posting job advertisements on the bulletin boards of microdistricts. Recently, unfortunately, access to the applicant's data on Avito has become paid.

If you are approached by labor migrants, pay attention to the availability of a work permit, otherwise you can get fined.

List of cleaning company services for cleaning apartments, cottages and non-residential premises

Differentiated services are understandable to customers and meet their needs, and cleaning businessmen can make good profits.

Standard gradation of residential cleaning services and their cost:

express cleaning on an area up to 70 sq.m. (1.5 -2 thousand rubles);
general cleaning in a residential area up to 70 sq.m (3-5 thousand rubles, includes dry and wet cleaning, polishing furniture, degreasing the kitchen);
cleaning after repair (from 5 thousand rubles);
cleaning after a fire (from 10,000 rubles);
additional services at different rates (garbage removal, dry cleaning, etc.)

The provision of cleaning services for legal entities may include the following services:

industrial alpinism (sink of shop windows, windows, glass facades);
cleaning the area in front of the building;
toilet cleaning,
cleaning of industrial and kitchen premises for cafes, restaurants, canteens;
cleaning pools, baths.

Cleaning of apartments and equipment for work

When working with professional chemistry, one should be well versed in the features of the action of a strongly alkaline substance on a particular material in order to avoid damage to property and related problems. So, for example, the polishing of the laminate is not performed. Instead, protective coatings such as SMART PROFI, Clean and Buff "Premiere Clean & Buff" are applied. To work with floor coverings, it is recommended to use a rotary polishing machine, a polishing machine (you can use a household one from Karcher).

Minimum for cleaning apartments and cottages you will need the following equipment:

rotor for washing floors and dry-cleaning carpet;
water mud vacuum cleaner;
extractor;
stepladder for working with chandeliers, ceiling, tall furniture;
buckets, couplers, fur coats, professional chemistry.

Cleaning of premises after repair

After construction work, effective acid products are needed that allow you to quickly remove traces of cement, plaster, lime, mixtures, rust and salt smudges.

Contaminants can be removed manually or with the use of foam generators or high-pressure apparatuses.

Prices for work start from 140 rubles/sq.m. (in rooms up to 50 sq.m.). In an apartment or cottage up to 200 sq.m. (this is the most frequently ordered option) the price starts from 120 rubles/sq.m.

Means for cleaning premises after repair

Highly concentrated Shine No. 5.

Designed to work in internal and external surfaces with stains of building mixtures, cement, etc. The cost for 5 liters is from 300 rubles.

Used for manual and mechanized harvesting. The solution is applied to the surface with a brush, sponge, brush or spray method, after 5-10 minutes the surface is washed with water.

Consumption for weak pollution -10 ml per 1 liter of water, for strong pollution -1:1.

Alkaline oil cleaner Power No. 8.

It is used for metal surfaces, tiles, marble, artificial stone, self-leveling floors. With this tool, you can remove carbon deposits, soot, oil stains, fuels and lubricants. The cost for 5 liters is from 300 rubles.

Try to purchase professional cleaning products for residential and non-residential premises from wholesale suppliers - this will allow you to save a lot, since the consumption of chemicals during daily orders will be significant.

Dry cleaning of upholstered furniture, carpets, chairs

Dry cleaning is the second most popular cleaning service. It is often ordered for residential and office premises in order to remove grease, stains from blood, food, ink, felt-tip pens, paints from mattresses, sofas, carpets, chairs.

Approximate rates:

Chair - from 200 rubles / piece.

Armchair - from 400 rubles / piece.

Sofa 2-seater - from 1300 rubles / piece.

Corner sofa - from 2400 rubles / piece.

Photo "BEFORE" and "AFTER". Expand your portfolio - be sure to take photos!

Window cleaning, industrial mountaineering

This service is also very often ordered from cleaning companies. The price for washing a window from two wings and from plastic starts on average from 500 rubles. It takes about 15-20 minutes for a professional to do this work. These services are seasonal: most often they are ordered in spring and autumn.

Cleaning windows, facades, balconies, shop windows from the outside at a height is classified as hazardous work and requires licensing. Employees performing this work must be provided with the necessary equipment, undergo specialized training. Otherwise, you will not be able to provide this service.

Important! To perform work at height (industrial mountaineering), a license is required. This means that your organization must join the SRO at the place of deployment and pay an entrance fee (300,000 -700,000 rubles). Workers must have permits and certificates of a high-altitude fitter, work permits must be issued with instructions.

Industrial mountaineering is an expensive service (the standard washing of windows from the inside and in one-story houses is not taken into account - the prices here are low). The salary of an installer in the regions is on average 50,000 - 60,000 rubles, in Moscow it is, as a rule, 2 times higher.

These workers are expensive..

Cleaning after a fire

It is very problematic to remove the smell of burning because of the release of resins and phenols at high temperatures and their peculiarity of penetrating deeply into materials, therefore, owners of residential premises where smoke has occurred often turn to specialized cleaning companies. Therefore, this service must be on the list of your options, especially since the price for it starts from 200 rubles per square meter.

Equipment and means necessary to work with a room with traces of soot, soot, burning:

high pressure apparatus;
foam generator;
detergents (concentrate);
vacuum cleaner;
nozzles.

Diluted concentrates of the Karcher series, Kiehl HODRUPA A soot remover are often used as detergents. The latter is used undiluted for manual cleaning of fire-affected objects and in certain proportions if high-pressure apparatuses are used.

The sequence of actions when washing rooms in which a fire or smoke has occurred:

Applying foam.
Interaction of chemistry with the surface.
Washing off the chemical with an AED.
Removing water with a vacuum cleaner.
The final stage can be the aromatization of the room with professional air fresheners: the unpleasant smell in the room is eliminated with the help of disinfectants and neutralizing agents.

Pool cleaning

To clean the pools, you will need separate specialized equipment, chemicals and instructed personnel. The standard set of cleaning services includes:

Drainage and garbage collection.
Cleaning the floor and walls of the pool, including from algae, their disinfection.
Wiping and disinfection of sun loungers, handles, rugs.
Cleaning plaque and polishing tiles and other surfaces.
Cleaning and disinfection of showers and locker rooms.

Your clients can be both private owners of cottages, and baths, saunas, sports and fitness centers, swimming pools. Average price for 1 sq.m. - from 200 rubles. The cost may be higher if the pool is deep and heavily polluted.

Cleaning of cafes, restaurants, industrial facilities

Industrial premises need constant monitoring of cleanliness. While daily cleaning is performed by permanent staff, specialists from cleaning companies can be invited to general cleaning.

If this is a public catering, then you should use special products against traces of fat, oil, burning.

The subtleties of work in cleaning: do not offer sex!

Cleaning of apartments, as a rule, is carried out by women aged 25 to 45 years. They come to a strange house, not knowing at all who will meet them. Cleaning staff receives offers of an intimate nature from time to time, so working alone can be unsafe.

Most private traders are forced to immediately warn: do not offer sex!

Your safety or how to protect yourself from accusations of theft

Accusations of employees of cleaning companies of theft and damage to property are a nuisance that is very often faced by those who open a cleaning business for cottages and apartments. This is also a common fear of new businessmen.

How can such accusations be prevented and avoided?

There are several options here.

If you work alone or with a trusted person, then the risk of theft is minimal. If the company employs several people and their number is growing, then sooner or later you will encounter such a problem.

The way out of the situation may be insurance of civil liability of employees. Any damage caused by cleaners to the customer (theft, damage, etc.) is covered by the insurance company. The purchase of such an insurance policy will not only minimize unpleasant situations, but also increase customer loyalty, and this is a definite plus.

Problem customers and receivables

One of the most common problems that cleaning companies face is late payments and non-payment of debts.

Be prepared for the fact that 1 in 10 of your customers will delay paying their bills. In difficult cases, debts will have to be “knocked out” in court. To do this, your state (or outsourcing) should have a lawyer who will deal with claims and litigation work on receivables.

In practice, the “risk zone” is legal entities that have recently been operating on the market (the so-called one-day firms), clients that are already acting as defendants in court in similar cases. Having ordered services, dishonest companies begin to "pull" with payment, referring to financial problems, while it can be difficult to obtain payments even through the courts, since they do not hold funds in bank accounts.

In order to insure against non-payment, it is always necessary to conclude an agreement and sign a work acceptance certificate. Even if you know the client well and have worked with him more than once, always try to protect yourself from such problems by properly filling out documents.

What to do if the client refuses to pay or starts to feed "breakfasts"?

In this case, a claim letter is first drawn up and sent to the client by registered mail. If the money is still not transferred to your account, go to court and seek a court decision in an administrative case. If the amount of debt is more than 350 thousand rubles, you can try to initiate a bankruptcy case for a legal entity-debtor.

Search for orders and promotion of services

Tenders

Competitions for the provision of cleaning services are held quite often. They are organized by large retailers (Magnit, Auchan, Pyaterochka, etc.), business center management companies, regional and municipal authorities, and industrial enterprises.

Such tenders involve significant budgets (from 500,000 rubles to several tens of millions of rubles), however, the requirements here are strict: to the number of employees, price category, availability of equipment and tools, work experience, financial security, etc.

If your clients are individuals, do not refuse to permanently post information about your services on specialized Internet resources (“Avito”, “From hand to hand”, etc.) Additional orders can be brought by publications in groups in social networks, forums, exchanges freelance, resources for finding orders and contractors (“Professionals ru”, “Repairer ru”, etc.)

Put up ads in urban neighborhoods, drop flyers in mailboxes - this can give, albeit a small, but exhaust.

Create a website that will represent your company on the Internet. Develop it and look for clients using contextual advertising and SEO.

This is what your competitor's website looks like. Do better.

Direct access to customers through telephone conversations

If your business employs several dozen people, you cannot do without direct sales. You or your sales manager must call a certain number of potential customers daily in search of a real order.

Your advantages over competitors can be:

lower price;
employees with Russian citizenship or a work permit if the backbone of your staff is migrant workers;
customer focus;

Thematic events, competitions, etc.

From time to time, exhibitions, workshops and other events are held in the cleaning industry where you can offer your services. It is not necessary to wait for "cleaning" events. At exhibitions dedicated to design, cottages, your target audience can also be - use every opportunity to declare yourself and your business.

Step by step plan to open a cleaning company
Which OKVED to indicate when registering an activity
What documents are needed to start a business
Do I need a business permit
Cleaning company opening technology
- - - Similar business ideas:

Business plan for opening a cleaning company in a city with a population of 1,200,000 people.

Prospects for the cleaning market

Cleaning is one of the most promising business areas in Russia. Thus, in the developed countries of Europe and the USA, almost 80% of commercial real estate is serviced by cleaning companies. Whereas in Russia - only 20% of commercial real estate use the services of "professional cleaners". As you can see, the market has room to grow. Its volume, meanwhile, is 250 million dollars and continues to grow. By organizing a cleaning business in a large city, you can count on a fairly quick return on investment.

How much money do you need to start a business

According to the business plan, the opening of a cleaning company will require an investment of about 1.3 million rubles. Initial costs include:

Purchase of equipment - 486,000 rubles, including:
Industrial vacuum cleaner - 15,000 rubles.
Extractor carpet washing machine - 47,000 rubles.
Scrubber - 150,000 rubles.
Steam generator - 144,000 rubles.
Sweeper - 35,000 rubles.
Dryer - 45,000 rubles.
Cleaning equipment (mops, floaters, buckets, dustpans, etc.) — 15,000 rubles.
Inventory for glasses - 20,000 rubles.
Chemicals - 15,000 rubles.
Office equipment (tables, chairs, minor repairs) - 150,000 rubles.
Acquisition of a van type car, b. y. - 400,000 rubles.
Advertising budget - 50,000 rubles.
Reserve fund - 200,000 rubles.
Business registration and other expenses - 50,000 rubles.

Total - 1,336,000 rubles.

Description of the offered products and services

Our company plans to provide a range of services for initial, daily and general cleaning. The initial cleaning after the construction of the repair is: cleaning inside buildings and structures, removing dust from floors, ceilings, skirting boards, walls, washing windows and plumbing, cleaning radiators. Daily cleaning involves dusting, cleaning mirrors, cleaning door blocks and stairwells, taking out garbage, cleaning floors, etc. The company will also provide services for cleaning the surrounding area and cleaning the outside of buildings: washing windows, roofs, facades, removing efflorescence bricks, cleaning of aluminum bindings, etc. The preliminary price list for the company's services will look like this:

Initial cleaning (after repair or construction) - 50 rubles per sq. m.
Daily complex cleaning - 5 rubles. per day per sq. m.
General cleaning of an office or retail space - 40 rubles/sq. m.
Floor care - 40 rubles / sq. m.
Washing a plastic window - 300 rubles / unit.
Washing chandeliers and lamps - 100 rubles / piece.

According to the business plan, in the first months the volume of daily complex cleaning will be 2000 sq. m. Such an area can be provided by 2 - 3 large clients (for example, a shopping center or an enterprise). Also, a certain amount of work can be obtained from private homeowners (mansions, country cottages). We can also count on income from initial cleaning after renovation or construction and cleaning the outside of buildings. The planned scope of work is about 2500 sq. m. per month. Thus, the potential monthly revenue will be:

Daily cleaning - 300,000 rubles.
Initial cleaning - 125,000 rubles.
Washing windows and facades, cleaning the outside of buildings and cleaning the surrounding area - 50,000 rubles.

Total - 475,000 rubles.

Download a business plan for a cleaning company

Which room to choose for the office

To accommodate the company's office (as well as all equipment), it is planned to rent a room with an area of 50 square meters. m., located on the ground floor of an apartment building. High traffic and the first line of houses are not of great importance, the main thing is the big savings on rent. Monthly rental payments will amount to 25,000 rubles. (500 rubles per sq. m.).

Particular attention will be paid to the purchase of professional cleaning equipment. For cleaning both small and large objects, we will need: vacuum cleaners for dry and wet cleaning, carpet washing machine, carpet dryer, floor polisher, sweeper, steam generator, floor scrubber, foam generator, glass equipment, dispensers and materials, as well as chemical facilities. As for the manufacturer, preference will be given to Cleanfix equipment. The total cost of purchasing equipment will amount to 486,000 rubles.

You will also need to purchase a spacious van-type vehicle to transport equipment to the client's territory. It may be a Gazelle car in b. y. option. For these purposes, it is planned to spend about 400,000 rubles. To ensure the normal functioning of the company, it will be necessary to create a staff of responsible employees. Among them will be: an administrator (receiving and monitoring the fulfillment of orders), a driver, equipment operators (3 people) and a manager. Accounting services will be outsourced. The wage fund will amount to 120,000 rubles. per month.

What taxation system to choose for a cleaning company

As an organizational and legal form, it is planned to register a limited liability company. Taxation system - USN, 15% of the organization's profits.

Marketing and promotion of services

It is very important to conduct a competent advertising campaign in the first months after the opening. Moreover, even before purchasing equipment and other serious investments, you will need to find preliminary customers. Otherwise, the purchased equipment may be idle, and the company will incur losses (especially if the funds are credit). Therefore, in order to prepare the client base at the initial stage, it is planned:

Conduct a detour and a preliminary conversation on the subject of cooperation with large companies and shopping centers of the city.
Distribute leaflets in the private sector, in areas of elite houses and cottages.
Place ads on the Internet, create a business card website and launch contextual advertising.
Install several bright advertising banners (on special billboards) in places with high traffic.

cleaning company financial plan

The final stage of business planning is the calculation of the main indicators of the economic efficiency of a cleaning company. Fixed monthly expenses:

Office rent - 25,000 rubles.
Salary - 120,000 rubles.
Deductions to off-budget funds - 36,000 rubles.
Fuel and lubricants, consumables - 20,000 rubles.
Equipment depreciation - 10,000 rubles.
Advertising - 30,000 rubles.
Other expenses (utility payments, telephone, internet, security) - 20,000 rubles.

Total - 261,000 rubles.

How much can you earn from this business

The monthly net profit of the company will be 181,900 rubles. The profitability of the business is 69%. With such indicators, taking into account the period for the promotion of the company, the payback of the initial investment will come in 11 - 12 months.

Recommended download a business plan for a cleaning company for only (banner_bi-plan), from our partners, with a guarantee of quality. This is a complete, ready-made project that you will not find in the public domain. The content of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

Cleaning is a professional service for cleaning various premises and maintaining cleanliness.

Even in Europe and the USA, with their established market for cleaning services (about 80% of all commercial real estate is serviced by cleaning companies), this area is developing rapidly. The Entrepreneur Top 500 Franchise List includes 17 cleaning companies, all of which are growing fast.

In Russia, only one fifth of all commercial real estate is serviced by professional cleaners. But if there are major players in the non-residential cleaning market in Russia that work with large shopping centers, business centers, government agencies, then the residential cleaning market is not consolidated. It is represented by small local companies operating within the same city, as well as individual cleaners constantly working for several clients. Therefore, the threshold for entering this market is not so high.

The purpose of this project is to create a cleaning company specializing in cleaning residential premises (apartments, houses, cottages) in a million-plus city.

Key success factors for this business:

Low competition. Even in large cities, there are no major players in this market, it is occupied by small businesses or “private traders” with whom one can successfully compete. In cities with a population of less than 500 thousand people, it is quite possible that the market will be free.
Demand. In any city there is a solvent audience that does not want or does not have the opportunity to clean their homes on their own. Even those who clean their own houses order additional services, such as dry cleaning of mattresses and carpets.
High MRR(monthly recurring revenue). A person needs cleaning all the time, once every 1-2 weeks. If you provide quality services, the client will order it again and again, which, coupled with a high average check, will lead to an increase in MRR. A high MRR is not only a stable monthly income, but also the ability to predict and track the profitability of the enterprise in advance.

Amount of initial investment is 325,000 rubles*

Break even achieved for 4 months of work

Payback period is 9 months

Average monthly profit first year project implementation is 96,800 rubles.

* excluding monthly costs (FZP office and cleaners, chemicals and consumables). They can be found in the "Financial plan" section.

2. Description of the business, product or service

List of services provided:

Regular cleaning is dry and wet cleaning of the entire room. It is necessary once every 1-2 weeks and includes dedusting and wet cleaning of all surfaces in an apartment or house.
General cleaning is a comprehensive cleaning of the apartment, including washing windows and balconies and kitchen appliances from the inside. General cleaning is required for the premises once a month.
Post-construction cleaning is a one-time service required after the repair of an apartment or house. It is aimed at getting rid of traces of building mixtures, glue, limescale from all surfaces in the apartment.
Dry cleaning of upholstered furniture. Professional cleaning service for furniture (mattresses, chairs, sofas, armchairs) using a special vacuum cleaner. Produced 1-2 times a year.
Ironing - is done at the customer's home using the company's equipment and ironing board. Payment is hourly.
Delivery of keys to the customer. If the customer is not at home at the time of the arrival of the cleaners and the end of the cleaning, he can order the delivery of keys from him and to him for a fee.
Separate services included in the general cleaning. For example, window cleaning. Can be ordered separately or together with regular cleaning.

Working hours - from 7:00 to 22:00. All services are provided at the client's premises.

3. Description of the market

In 2014-15, the commercial real estate cleaning market, which previously occupied more than 90% of the cleaning market, entered a stage of stagnation associated with price dumping against the backdrop of cost optimization for large companies and business centers. In turn, the residential cleaning market began to grow, due to the fact that the services of housekeepers became less accessible to the middle class. For now, this growth continues.

In million-plus cities, there are about 10% of the solvent population who are ready to order cleaning of their house or apartment. On average, there are 2.5 inhabitants per dwelling in Russia. Let's estimate the potential and actual market volume per month for different cities, provided that the client orders cleaning twice a month for 2000 rubles:

* the calculation is made taking into account the smaller share of the solvent population in cities with a population of less than 1 million people.

4. Sales and Marketing

Promoting a cleaning company is not an easy task. You will have to work with several segments of potential customers at the same time, answering their key questions.

Let's highlight these segments:

Those who do not know about household cleaning at all. Their question is “What, can I order cleaning of my house?” They just need to describe the company in detail. There are many such people. For example, 70% of our regular customers ordered cleaning from us for the first time.
Those who are used to cleaning themselves. “Why should I order when I can do it myself?”. If this is a principled position, there is nothing you can do, but the rest of the categories need to be conveyed the benefits of professional cleaning, tell about employee training and work standards.
Those who want to order, but are afraid / doubt. Their question is “What if it’s unsafe/expensive/inconvenient?” Your task is to refute these assumptions. And not only in word, but also in deed. Today, in the age of the Internet, any published story that your cleaning lady stole something, or that the stated check was lower than the actual one, will kill the reputation of your business.
Those who order from "private traders" or other companies. Study the work of these categories. Order cleaning yourself and think about what can be done better. This will set you apart and will form the basis of your company's positioning.

In any case, constant active marketing will nullify the profit of your enterprise. High-quality performance of the service, a high percentage of customer return - that's what needs to be achieved in the first place.

Prices for cleaning apartments (rub):

Prices for house cleaning (rub):

Prices for additional services:

	Price (unit)
	500 r. for a place
	500 r. per piece
	1000 r. for a place
	100 r. per piece
Washing a standard window	250 r. per piece
stained glass window cleaning	500 r. per piece
Washing a standard balcony	1500 r. for the balcony
Washing stained glass balcony	2500 r. for the balcony
	500 r. in an hour
Washing the oven from the inside	600 rub. per piece
Washing the refrigerator from the inside	600 rub. per piece
Washing the microwave from the inside	600 rub. per piece

The average check is 3000 rubles.

5. Production plan

Stage 1. Registration

First of all, you need to register your business.

In the OKVED-2 classification, select item 81.21.1 "Activities for cleaning apartments and private houses." It is included in the class "household services" and falls under UTII.

You will also need to make and register a seal and open a bank account. In total, you will spend about 4,000 rubles for registration.

Stage 2. Premises

Your activities will be related to the storage of chemicals, inventory, the constant arrival and departure of employees. Therefore, an apartment as a room would be a bad option. Rent a small inexpensive room for free use. It should have a bathroom, two rooms, good ventilation. Since the arrival of customers is not expected, repair of the premises is not required. A plus will be the availability of free parking near the office and the availability of public transport. In a million-plus city, such an office can be rented for 25,000 rubles a month.

Stage 3. Purchase of equipment, uniforms and chemicals

To get started you will need:

20 cleaner sets (mop, mop, bucket, bag) - 40,000 rubles.
20 sets of uniforms - 30,000 rubles.
Professional vacuum cleaner that can be used for post-construction cleaning - 23,000 rubles
Vacuum cleaner for dry cleaning of upholstered furniture - 47,000 rubles.

Monthly costs:

Consumables (sponges, rags, gloves, caps, etc.). All this will cost about 500 rubles per cleaner
Chemicals - about 1200 rubles per month for a cleaner

Total: 140,000 rubles of initial costs + monthly.

Stage 4. Hiring employees

First of all, you need to hire an office manager. This position does not require a person with any special competencies, he will simply supervise cleaners, accept and send them to orders. Since the company's working time is clearly more than 8 hours, most likely, you will have to take two employees in 2/2 mode. The salary of an employee is 25 thousand rubles.

Your main problem will be hiring cleaners. Cleaning residential premises implies high requirements for employees - in terms of discipline, appearance, willingness to work and improve their skills. But there is an established idea of cleaning as the lot of low-skilled personnel or people looking for a part-time job. In our experience, only 1 person out of 75 who responded is suitable.

But hiring people is not enough - they still need to be trained. You can independently study GOSTs, materials on the Internet, practice with inventory in order to subsequently train employees. You can hire a technologist on a piece-rate basis who will deal with pure training. In this case, each cleaner training will cost you at least 2,000 rubles. One way or another, even recruiting a staff of 5 cleaners will take you about 2-3 months.

6. Organizational structure

The company structure is simple:

Head - 1
Office managers - 2
Cleaners - 20

Naturally, you will not hire 20 cleaners right away, initially 5 people will be enough. But it is precisely with 20 employees that you get the perfect combination - a high turnover while maintaining a simple team structure. Increasing the state will lead to the need to create an additional hierarchy, and this is an extra complication for you.

Cleaners' salary - 60% of the order. Schedule: 2/2. It is obligatory to have a medical book with analyzes for employees of domestic services (for example, a beauty salon).

7. Financial plan

The financial plan is calculated from the average cleaning bill of 3,000 rubles and the norm of 18 cleanings per cleaner per month.

Costs/month of work
Registration
Purchase of vacuum cleaners
Consumables
Cleaner kit
Chemicals

FZP cleaners
FZP office
Furniture, office equipment
Office rent
Marketing
other expenses

Total expenses
Income

Accumulated Cash Flow

Costs/month of work
Registration
Purchase of vacuum cleaners
Consumables
Cleaner kit
Chemicals

FZP cleaners

collapse

Cleaning companies began to gain serious momentum at the end of the last century. They offer a cleaning service for premises: offices, shopping and entertainment centers. Many people are interested in how to open their own cleaning company from scratch without losing their start-up capital. To clarify, cleaning is a high-tech cleaning, using special equipment led by competent specialists. The cleaning business is great for a young entrepreneur. To open such a business, you do not need serious investments.

Large metropolitan areas are famous for their numerous elite offices, so the services of these companies are in demand. But entrepreneurs who decide to open such a business here will have to face competition. In cities with a small population and offices, employees often clean their jobs themselves. Therefore, directors rarely resort to the services of professional cleaners. Ordinary people, according to statistics, rarely go to a cleaning agency, unless they own a huge house, villa or mansion. But with the right approach, you can open a company and become a favorite in the cleaning business.

First stage

At the start, the cleaning business requires an initial investment. You can set up your business with minimal investment and develop gradually. Or you can invest large amounts of money and immediately rise to the professional level of business. If an entrepreneur has no experience in working with finance, there is a risk of burnout before opening a business. Therefore, you do not need to immediately invest a lot of money, or hire an accountant.

It is recommended to start cleaning apartments and small offices first. It will take no more than 250 thousand to open a business. R. By the standards of elementary investments, this is a modest cost to formalize such an enterprise.

Thus, all the nuances of the position of director are assimilated, and the staff receives the necessary skills for service in the future. The initial fee is spent on the purchase of equipment, paying employees, advertising and unplanned little things.

Before you open your business, talk to potential customers. This will solve the problem of finding a job at the initial stage. Discuss with clients the schedule of cooperation. Poor service will serve as a negative rating, and the reputation of the company will affect success in the future.

The cleaning business does not require licenses, but the quality must comply with the standards of document P 51870-2002. The requirements should be studied before you decide to officially open and register a company.

Legal registration of business

If you plan to start your business from scratch and focus on large premises, you need to use a simplified system in taxation by choosing an LLC. If the goal of the business is cleaning private cottages, houses and apartments, choose an individual entrepreneur.

Before opening a business, you need to choose the direction of the company:

high-tech washing;
specialized type of work: cleaning sofas or carpets from stains. Services are offered less often, so the cost is higher.

Cleaning equipment

Before you open an agency, you need to purchase equipment. It will have to spend most of the start-up capital. The equipment is produced differently: in size, characteristics and cost. But since we are analyzing the company's initial capital of 250 thousand rubles, we will take the minimum prices.

The vacuum cleaner is the most important tool. In this case, not a home analogue is used, but a more powerful instance. The cost of a simple model is from $600.
To collect garbage, you need a trolley with additional functions. Approximate price $250.
The company does not use the usual broom and mop, but uses a flat mop. The cost is $50.
To clean windows and glass, you will need a special kit worth $200 or more. Without it, it is difficult to establish your own cleaning company from scratch, providing quality services.
A machine designed for intensive carpet cleaning starts at $2,500.

If you decide to establish your own cleaning company, you will have to pay a lot of money for the equipment. When working with several employees, you need a couple of tools. As the business develops, buy expensive and powerful equipment. Don't skimp on quality detergents. This investment will pay off, and your business will reach a new level, gaining momentum. In total, at the initial stage of the business, equipment costs 100,000–700,000 rubles. Three factors are included here: the characteristics of the equipment, the supplier, the exchange rate. Luxury brands inflate the cost of goods solely because of popularity, with similar properties, less recognizable to the company. Pay attention to this when buying.

Premises and staff

You have drawn up a business plan, learned how to open a company from scratch and how much capital is required for this. Reviewed and completed all paperwork. Got the right equipment. It's time to get to work.

Significant investments in office rent are not required. This business does not focus on luxury premises, as the cleaning agency has a call function via phone or official website. For starters, 20 square meters is enough. m. Most companies have three rooms. The first is for storing tools, the second is the director's office. The third room is for the manager, accountant and dispatcher who takes the call.

Once you decide to open and formalize a company, you will perform many functions. Over time, you will be able to transfer many cases to the staff. But you will have to recruit staff yourself. The number of workers is based on the principle, one worker is equal to 800 square meters. The most important employees are the cleaners. They are directly involved in the work and contact the client directly. Cleaners are the face of the company.

Employees must have basic skills in operating equipment. If such skills are absent, do not think that they will appear on their own in the future.

The driver is also included in the basic set of workers. A driver is needed to transport cleaners and equipment. Transport (minibus) is also required, which can accommodate people and equipment. We recommend that you find an employee with your car during this period, the purchase of transport will cost the company a round sum. This is important to consider before starting a business officially.

Fixed expenses and financial plan

Many people, when deciding to start their own cleaning business, think that the costs will only be at the beginning. And then they wait for the net profit. But they are wrong. In addition to start-up capital, fixed costs will be required to maintain the company's performance. Let's calculate the funds that will be needed to open a business (in thousands of rubles).

Office rent monthly - 15.
Accountant's salary - 20.
Cleaner - 10. The cleaning system needs three cleaners at the initial stage.
Minibus driver - 20, but if you take into account his personal transport, the cost increases.
Unforeseen costs are everywhere. It costs up to 5. The cost of paying taxes depends on the turnover of the company.

If we translate all the theory that was before and look at the real numbers, we get a cost plan.

Please note that your amount may differ from the one below, since it is almost impossible to calculate all costs and income in advance.

To compile a list of expected profits, you can peep the cost of services in already existing successful cleaning communities (in thousands of rubles).

Furniture cleaning - 40.
Carpet cleaning - 20.
General cleaning - 60.

These examples were taken from the website of a successful cleaning company that has been offering its services for a long time and has a good reputation. Therefore, as a beginner in this field, it is recommended that you set prices lower in order to attract customers.

Let's take for example: for cleaning 1 square meter you get 40 thousand rubles. with 9 workers doing cleaning of the area of 5 thousand square meters. m. Revenue per month of work is 200 thousand. R. We subtract the costs and get a total of 130 thousand net profit. Seventy thousand rubles is an example of real earnings for those who decide to open their own cleaning company. Considering the initial capital, the business will not pay for itself in a month.

Let's sum up.

Summing up, we can say that it is profitable to establish a cleaning business, but the amount of payback depends on your location. In a small town with 2-3 offices, there is no point in such a company, because the demand is minimal.

In a metropolis, it is better to immediately look for potential customers and discuss the cost of services, and after registering a legal entity, sign an agreement.

Business is not easy, the chance that you will avoid problems and immediately get a net profit is minimal. Get ready for difficulties. Only a few will be able to open a business from scratch and develop, because the payback in this area is 1-2 years.