How to choose equipment for children's playrooms? Step-by-step business plan: how to open a children's playroom

Are you thinking about opening a children's playroom in a shopping center or big box store, but aren't sure if it's a good idea? Are you afraid of getting burned? This business idea has its risks, like many others. If you calculate everything and done correctly, then within a few months you will receive your first income.

• Short review
• Business plan: step-by-step instructions on how to open a children's playroom
• Where to begin
• Registration, documentation
• How to choose a room for a games room?
• Equipment for children's playroom
• Staff
• Economic efficiency of business
• Risk factors
• Tax system
• Business Opportunities
• Conclusion

This direction is popular because the state strongly supports young families in their desire to have children.

Why is it beneficial: the pros and cons of children's playrooms

Any business has pros and cons. First, let's look at the advantages:

1. Demand. Parents sometimes have no one to leave their child with, so a playroom is a great way out. And it will cost much less than a private nanny.
2. Payback. This form of business does not require huge expenses and quickly pays off.
3. Small financial investment. Of course it's not . But investments may be minimal compared to other areas of business.
4. Ease of implementation. Opening a children's playroom is much easier than a private kindergarten or play center for children. This does not require a special license to conduct educational activities or a staff of qualified employees.
5. Combination of businesses.Additional services can be provided to increase revenue. For example, organizing holidays and parties.
6. Extension. The business can be expanded. Other similar points can be opened.

Short review

Playroom for childrenis a room with special equipment where parents can leave their baby to have fun for a certain period of time. The child is under adult supervision at all times.

Income is generated from the main profit - the cost of staying in a game room ranges from 100 rubles in remote areas to 200 rubles per hour closer to the center.

The size of the settlement also matters. Affects income generation and additional services.

A children's playroom is not a highly profitable enterprise. Having engaged in it, a businessman will not recoup the money he invested in 2-3 months. However, this business is quite stable. The number of visits is affected by seasonality. Please note that the flow of customers decreases in the summer and it is best to open a game room in early autumn.

The costs of opening a children's playroom depend on many factors: the size of the room, in which area the room is located, whether the place is accessible, etc.

All costs will be presented in more detail below.

This type of investment may be of interest primarily to young parents. They most often face the problem of where to “place” their child while shopping, waiting in line, or simply wanting to entertain him. A children's playroom is a great way out.

The attractiveness of this type of business is due to several objective reasons: while visiting a shopping center, it will be convenient for parents to leave their kids under supervision while they calmly continue shopping. The second reason is the basic shortage of preschool institutions in the country. At the moment, the idea of ​​opening a children's playroom is relevant and, with the right approach, will become very profitable for an entrepreneur.

Market analysis and competitiveness

A well-written business plan will help make this business effective and not waste money. Opening a children's playground cannot be called a highly profitable business: it will not pay off in a couple of months, but it will become an excellent business for the future. In addition, such an enterprise is stable, because the outflow of visitors is possible only in the summer, when children and their parents spend time in the fresh air.

So, it is important to clarify the following aspects:

1. Appropriate place. This is especially important for entrepreneurs living in a small town. It is necessary to select a site with the largest number of potential consumers of this entertainment.
2. Age group. Clearly decide on the least developed segment and focus on it. This will significantly reduce the influence of competitors on your entertainment center.
3. Availability of other game rooms nearby. The ideal option is their absence in the area. If such rooms exist, then you need to visit them. Goal: to find out the marketing component, pricing policy, as well as the target audience of the competitor.

Important! You can get more information about other sites by visiting one of them and asking its employees. This will make it possible to determine the popularity of the center, its workload (how long the child stays there) and various shortcomings in organizational matters.

It is recommended to use the experience of word of mouth. It is enough to place an ad on a social network linked to a locality and monitor the number of reviews received. There are calls and responses to advertising - the business is relevant. Otherwise, the market is already oversaturated with such proposals, and the project will not pay off.

Cost-effectiveness of a children's entertainment room

Before opening such an enterprise, you should draw up a business plan for a playroom for children with calculations: start-up capital, possible risks and probable profits in the future. As an example, we can take an entertainment room with an area of ​​30 m2, which can accommodate about 20 children. Setting up such an entertainment center will require about 300 thousand rubles. Costs include:

• purchase of equipment - 180–200 thousand rubles;
• wages to employees - from 50 thousand;
• rent - 30–40 thousand;
• opening an individual entrepreneur or registering a company - from 15 thousand.

Proper planning and good location of such a room will play a key role in business development. Preference should be given to places with large crowds of people: a shopping center, a cinema, a hypermarket, as well as various institutions. In some cases, even a residential area can be successful in terms of location and bring significant profit. For example, if there are no similar entertainments in the area.

Registration of activities

Unlike a kindergarten or development center, an entrepreneur will not need approval from government agencies or obtain a special license. This type of activity can be legalized in the following way:

1. Register as an individual entrepreneur or LLC. The first one is more profitable in this regard: less tax and a simpler registration process.
2. Get the OKVED code. In this case, “Other activities for organizing recreation and entertainment” under No. 92.7 is suitable.
3. Register with extra-budgetary funds, including PF.
4. Equip the premises in accordance with the requirements of Gospozhnadzor and Rospotrebnadzor.
5. Buy a cash register or use a strict reporting form.

The same rule applies to opening a children's cafe with a playroom, for example. However, then additional documents will be required. There are no official requirements for the conditions for organizing such rooms, and supervisory authorities will be guided by standard regulatory documents. There are several important rules regarding the creation of children's playrooms:

• the site must have lighting and ventilation;
• the room should be wet cleaned regularly;
• employees are required to have medical records;
• There should be no children with symptoms of acute respiratory infections, ARVI, etc. on the territory of the complex.

A fully completed and functioning entertainment center will bring a good profit to its owner. The main thing is to draw up a business plan, complete the documentation required by law, and have start-up capital. A well-designed project will allow you to successfully develop a business in the children's entertainment industry. You can take a competitive platform that has a good return on activity as an example.

Equipment purchase

It is important to properly organize the purchase of components for the operation of an entertaining children's room. The installation process of standard complexes can take about a week or two. If we are talking about an individual project from scratch - about a month. The target audience is children, which means the equipment must be safe. The best option is a professional manufacturing company. It is not recommended to save money by buying handicraft samples. It is better to choose a manufacturer based on the following criteria:

1. Availability of all certificates for manufactured products.
2. Website of the manufacturer's store with a catalog of offered copies.
3. Reputation of the manufacturing company in this market segment.

Advice! For greater safety, as well as to monitor the work of staff and the behavior of visitors, it is recommended to equip children's entertainment areas with video surveillance systems.

Choosing the right place

Location is one of the most important points, therefore, when developing a business plan for a children's playroom, this must be taken into account. The profitability of this business will depend on the correct location chosen. It is recommended to pay attention to 2 options:

1. Shopping mall. Everything is simple here: a large flow of people in a short period of time. Parents will be happy to leave their children to have fun while continuing their journey through the shopping center in peace. The owners of the shopping center understand this very well and provide free space to entrepreneurs who want to open a playroom for children. Rent can be discussed on individual terms. Usually this is 10-20% of the playground's profit.
2. Sleeping area of ​​the city. A densely populated microdistrict in a metropolis with all its traffic jams and traffic is extremely inconvenient for residents who want to leave their children in the shopping center while shopping. A playground opened next to a residential building, school or kindergarten will be a good solution for individual entrepreneurs.

1. The area of ​​the room is at least 30 square meters. This will accommodate about 20 children at once.
2. The room should be spacious, bright, with cosmetic repairs and a ventilation system.
3. In shopping centers, children's playgrounds should be located at the entrance. This will immediately attract the attention of parents and make them want to leave their child there.
4. In a residential area, the best option would be the first floor of the house.
5. It is better if there are toilets next to the rooms.

When choosing a room to rent, you should be guided by your own financial capabilities. The larger the area, the higher the payment. If the starting capital is small, it is better to start with an area of ​​20–30 square meters.

Benefits of a children's playroom

When drawing up a business project on an entertainment theme, you need to take into account the main factors described above. This will help you save money and avoid many mistakes at the initial stage of opening. The advantages of such a business include:

1. Stability and payback. This type of activity works for the future. The demand for entertainment rooms remains strong and growing. This is due to growing employment among the population, especially in megacities.
2. Fast start. Promotion does not require significant financial investments. The purchase and installation of equipment for sites can be entrusted to professional companies.
3. Lack of paperwork. To open such a center, you do not need a special permit or license to operate. It is enough to register yourself as an individual entrepreneur or LLC.
4. Significant demand. Many parents will only be happy with such a service. It's completely inexpensive and safe. A good alternative to a nanny or kindergarten.

To summarize, it can be noted: to run a business in children's entertainment rooms, it is enough to conduct a market analysis. You cannot do without a well-thought-out business plan that will indicate the necessary financial investments, as well as all kinds of risks. A successful choice of premises will have a positive impact on the profitability of the business, and a high-quality advertising campaign will speed up the promotion process. All that remains is to purchase equipment and hire efficient staff.

The company must be registered as IP and select the code OKVED 92.7.– “Other activities for organizing recreation and entertainment.”

Other documents for a children's playroom

• Permits from Rospotrebnadzor and Rospozharnadzor;
• Certificates confirming the safety of toys and play equipment. They must meet the international safety standard EN – 1176 and Russian GOST: R 52168-2003, R 52300-2004, R 52169-2003, R 52301-2004, R 52299-2004 and R 52167-2003;
• Employees are required to have health certificates.

The cost of paperwork is around $700-900, the time frame is 1-2 months.

Premises for a children's playroom

The best places to open such a business: in a shopping center, cafes and restaurants, cinemas, at hotels and recreation centers, resorts, in recreation parks, at the airport, at a train station, on the territory of entertainment centers and establishments for adults (fitness club, salon beauty, bowling club, etc.). The main condition is good cross-country ability.

Even in a small town, a shopping and entertainment center will be an ideal location. A huge number of shops and cafes - guarantee of good cross-country ability and long duration of visits to the game room. An important plus is that in this case the center does not need advertising.

Opening a children's playroom in a residential area is a little more difficult. You will need to choose the most visited place in the area, where visitors constantly flock.

The area of ​​the room is selected at the rate of 1.5-2 square meters per person. That is, for 15-20 children you need a center of 30 square meters. m. Rent will be $1,000 monthly for large shopping centers and about $700-800 for smaller establishments. Repairs will require $600-700.

Tricks of finishing and design

The children's room should be brightly decorated inside and out. For the interior, it is recommended to use wallpaper and pictures with recognizable cartoon characters; good lighting is necessary. The outside walls are also decorated brightly; a good option is to make them from thick glass. Children and parents will see the playroom from afar and notice how beautiful and interesting it is there.

According to the law “On the Protection of Consumer Rights,” an establishment needs an information stand with the obligatory indication of the name, details of the company, work schedule, types of services and prices.

To avoid misunderstandings with parents, develop rules for clients (for example, age restrictions, a ban on visiting for sick children, etc.)

Finishing will cost approximately $400-700.

Premises requirements

Activities for organizing children's leisure time can begin if the following requirements are met:

1. Compliance of the premises with technical regulations on fire safety requirements;
2. Compliance SanPin 2.4.1.2660-10 and SanPin 2.4.4.1251-03;
3. It is necessary to carry out wet cleaning and washing of equipment and toys daily.

Equipment for a children's playroom and its cost

The variety of sites, modules and toys is off the charts, so let’s figure out what the minimum set is needed. You need to put:

• Game maze. This is a two- or three-story structure with tunnels, passages, hammocks, slides, ladders and other obstacles. The area of ​​a small labyrinth is 10-15 square meters. m. Approximate cost – $2500-3000. Proven and inexpensive manufacturers - Avira, UniTerra, LAPPSETOY;
• Gorku with an inflatable dry pool with balls – $250. John, Akonit-M;
• Trampoline– 500 $. BERG, FUNTEK;
• Two tables for games and drawing, children's chairs (10 pcs.) – $100. Sovtekhstrom, Nika, PolimerByt, Little Angel;
• Drawing kits, plasticine, modeling kits, construction sets– 200 $. “Dreamer”, Visma, LEGO, Meccano, Elf-Market;
• Playhouse– 300-350 $. John, Leadre Kids, Bony, Corrugated Art;
• Educational game modules, innovative interactive panels – $150. Chicco, Felice, FiveStar Toys, Zhorya, “Toy”;
• Stuffed Toys– 150-200 $. “Small Toys”, Lava, “Redi”, Yoh-ho, “Umka”;
• Table and chair for an employee – $40-50. Equivalent, Delacosa;
• Sectional cabinets for clothes - $110-140. Beacom, "Metal Line";
• Cash machine, registered with the tax service - $250. "Elwes", "Orion".

Important nuances of arrangement

You should not use cheap or used equipment for a gaming room, as it wears out quickly. It is important to purchase complexes made of thick plastic, avoid anything sharp and brittle so that the child cannot get hurt. All modeling and drawing kits and chairs are needed in several copies so that children do not have to fight for them. Conflict situations in the room will significantly reduce parental trust.

It is better to purchase equipment directly from manufacturers. This is cheaper, plus it will allow you to “tailor” the complexes to your area; manufacturers will be happy to do the work to order.

Staff

Employees are not required to have special education, but good characteristics and a pleasant appearance are required. Friendliness, openness, experience in communicating with children - important conditions of employment. The employee must also inspire confidence in parents.

A small playground will require no more than two workers working in shifts (for example, two every other day). Accounting is outsourced.

Monthly salary fund (including accountant services) is about $800-900.

Pricing and operating hours

Standard schedule is from 9.00 to 21.00. On weekends you can open a little later. The cost of visiting a room differs on weekends and weekdays. On weekdays it averages $1.2-1.8 per hour, on weekends – $1.8-2.7. Peak hours – 16.00-21.00. To avoid losing money the rest of the day, offer a discount on morning visits.

To attract customers, develop promotional subscriptions and discounts for multiple visits. and make money by organizing children's parties with competitions and animators.

Costs, profits, profitability of a children's playroom

How much does it cost to open a children's playroom?

To organize such a business from scratch, you need to invest about 10 thousand dollars. These are capital costs for opening, arrangement and rent for three months in advance.

Fixed expenses will be $1800-2000 per month. With a center attendance of 5-6 people per hour, the income will be $3500-4000, and net monthly profit– $1700-2200. Over time, the number of visitors will increase.

Before setting up a gaming complex, it is worth conducting market research, studying the best locations, and analyzing where the most potential customers are located.

Because it can easily be expanded or additional points opened in the city.

The policy of our state in recent years has been aimed at supporting young families and stimulating the birth rate. Thanks to this, the number of children increases every year. Thus, opening a children's playroom is a promising direction.

Young mothers often think about this business line, as they are especially acutely aware of the lack of play areas and have a deeper understanding of the needs of children and their parents.

This niche is very attractive from a business point of view. This is a fairly stable direction, since demand drops only in the summer months, when the main flow of customers laze on the warm city beach or leave the city altogether.

This business plan takes into account important aspects that are worth paying attention to in order to carry out effective activities in the future.

The main advantages of this idea:

• High demand. Childcare services are very relevant and in demand in the modern world. Parents often have no one to leave their child with, so a children's playroom is an excellent and inexpensive alternative to a private nanny.
• Fast payback. This type of business requires relatively small financial investments and is quickly repaid. This significant plus makes this field of activity quite in demand and competitive.
• Small financial costs. Naturally, you won’t be able to open a game room from scratch; start-up capital is required, but still these costs are not so high compared to other areas.
• It is easier to implement the idea of ​​opening a children's playroom than a child development center or a private kindergarten. For example, such activities do not require a license to conduct educational work or highly qualified specialists.

The initial investment amount is 542 000 rubles

Break-even point is reached on the fifth month of work.

The payback period is from 13 months.

2. Description of the business, product or service

A playroom for children is a specially equipped room where parents can leave their child to play for a certain time under adult supervision.

It is advisable to open a children's room in a shopping center. This is due to the large flow of people. Parents can leave their children and go shopping in peace. The owners of shopping centers also understand this, so sometimes, having empty space, they can lower rental rates.

Organizational aspects:

• The opening hours of children's playrooms, as a rule, depend on the opening hours of the shopping center (10:00-22:00). On weekdays, for one hour of using the services of a children's room (in the case of 1 child), parents pay 150 rubles, and on weekends and holidays - 200 rubles.
• The maximum duration of stay for 1 child is 4 hours. It is necessary to post rules regarding the schedule for visiting the institution and requirements for picking up children.
• An employee of a children's playroom should accept a child only if the parent has a passport, which he must present. Information about what time the child was admitted is recorded in the visit log or in a regular notebook.
• Children's playroom workers should not accept sick children, as they can make other children sick. In this regard, everything must be strict.
• On weekdays, children's playroom services are in greatest demand from 16:00 to 21:00, as this is when parents go shopping. To increase traffic in the first half of the day, you can resort to such tricks as offering discounts. It is also rational to offer discounts to regular visitors.
• Remember seasonality. The greatest demand for children's playroom services is typical for the period October-April. This is due to the fact that weather conditions do not allow children to be on outdoor playgrounds. Expect a decrease in demand in the summer.
• In order to further develop and increase income, it will be necessary to organize festive events. For this purpose, various competitions and creative clubs will also be useful. You can set up a children's cafeteria, provide photo services, organize the sale of balloons and other holiday paraphernalia.

3. Description of the sales market

The main target audience of children's playrooms are families with children aged 2 to 6 years. As a rule, the parents of such children live at a high pace and it is important for them to make purchases as quickly as possible. The presence of children's rooms greatly simplifies this task.

The relevance of this business idea today is higher than ever: the birth rate is growing every year. This is due to both political support and the economic situation. This is also facilitated by strengthening family values ​​and increasing the level of general awareness in society.

The table shows the birth rate for 2013-2016. Over the past 4 years, this figure has been growing steadily.

Whole population
Urban population
Rural population

According to Rosstat, during this period (2013-2016), the country’s population increased by 3.2 million people, which is significant progress. And according to forecasts, this trend will only increase. The graph below shows the projected total fertility rate for the next 13 years.

TOTAL FERTILITY RATE

(number of children per woman)

These data indicate a favorable demographic situation in the country and the prospects for population growth, which will have a positive impact on business niches related to children.

4. Sales and marketing

5. Production plan

Let us outline the main stages of launching a children's playroom.

Registration with government agencies and obtaining a license

• For this business, we recommend registering as an individual entrepreneur to receive some tax benefits.
• A license is not required to provide general educational services, which greatly simplifies the task.
• Determination of OKVED codes - activities for organizing recreation and entertainment - 92.7.
• Registration with a pension fund.
• Obtaining permits for activities from the sanitary and epidemiological service.
• It is planned to use UTII as a taxation system. We believe that this is the most favorable tax regime for a gaming room, when the amount of tax does not depend on business income. With UTII, the tax is paid in the form of a fixed amount once a quarter.

Search for premises and repairs

• Room area - 25 - 30 m2;
• The room must be ventilated;
• The room should be located near the entrance, and not at the very end of the corridor, where not every parent with a small child can reach;
• The room itself should be spacious, bright, well decorated;
• Restrooms must be located in close proximity to the rented premises.

Interior decoration of a game room

• The interior of the children's playroom is designed in accordance with the preferences of little clients. We recommend using bright colors. We strongly advise against adding black or rich, dirty tones to the design of the playroom.
• The game room must have at least two zones: for active games and a relaxation area. If you plan to host birthdays, parties and themed tea parties in the room, the room should have the appropriate equipment, or at least a place for it.
• The room should be soft in the truest sense of the word. Literally everything here is made of printed material.

Game room and its equipment

Equipment for children must first and foremost be safe. You should purchase only certified toys that do not cause allergic reactions in children.

Equipment for children's playroom,rub.
Name	Quantity	Price for 1 piece.	total amount
Labyrinth
Inflatable trampolines
Board games, drawing sets
Lockers
Total

6. Organizational structure

To operate the room effectively, two employees are required to work in shifts.

Employee responsibilities include:

• look after the children;
• ensure the safety of children;
• keep the room clean;
• monitor the operation of equipment;
• communicate with children, teach them games and entertainment.

Employees who will look after children must be educated and decent. It is desirable that the nanny has a medical or pedagogical education. In addition, it is very important to find a common language with young visitors. Just listen to children and love to play with them, and they will return the favor. Children's playroom workers must have a medical certificate and undergo regular medical examinations. Remember that the safety of children depends on the attentiveness of the employee, so it is important to carefully select employees.

Economic indicators of the operation of a game room located on 75 square meters. m. and, subject to renting premises in a large shopping center in the regional region.

The playroom is a place where children can spend their leisure time under the supervision of staff. The very first playgrounds began to appear at large shopping centers about ten years ago. Such a business is still a promising business to this day, and if it is properly organized, the entrepreneur will be able to make a good profit.

Market analysis

In order for the initial investment to justify itself, and the activity of maintaining the playground to become profitable, it is first necessary to conduct an analysis of the market for services for providing leisure time for children in a particular region. To this end, it is important to find out:

In order to assess the demand for game rooms, a businessman can issue an advertisement about the opening of such a site. If you receive calls and active requests on the Internet, you can judge that the idea will generate income.

When conducting a market analysis, you should also pay attention to the presence and number of potential competitors, which include:

• playrooms for children of different age groups;
• combined entertainment centers for the whole family;
• child development centers and private kindergartens;
• museums and other similar institutions that include in their programs master classes and other practical events with the participation of children.

Registration and organization of business

To legally open a business for organizing and maintaining a game room, at the initial stage it is necessary to carry out the following sequence of actions:

Location, premises and interior

One of the important factors influencing the success of the business of maintaining a children's entertainment room is the choice of its correct location. For this purpose, it is important to decide whether the room is planned as a separate type of business, or will be an addition to the main services, when the income represents part of the profit from the main enterprise. In the second case, we mean playground equipment in such places as:

• cinemas;
• cafe;
• restaurants;
• beauty salons, etc.

When creating a separate room for children to play, in which each visitor will be taken into account, it is best to pay attention to the places located:

1. In large shopping centers or stores. Such establishments expect a large flow of people. At the same time, adults will be happy to leave their child under supervision so that they can make purchases in peace.
2. In residential areas of the city. As a rule, their residents do not have enough time to constantly get to large shopping centers to make purchases or simply entertain their children, so they will be happy to take them to a playground located not far from home, school or kindergarten.

When choosing a suitable room for equipping a children's room, it is recommended to take into account a number of nuances:

• if it is located in a shopping center, it should be located near the entrance, and not in distant areas of the building, where clients with children very rarely enter;
• if it is located in a remote area of ​​the city, it should be located on the ground floor and have a separate accessible entrance;
• the future room should be spacious and bright, and also have high-quality finishing;
• It is mandatory to have toilets within or near the room itself;
• The minimum area of ​​the room must be at least 30 square meters. m.

The size of the playground depends on the financial capabilities of the entrepreneur (the amount he is willing to pay for renting the premises) and the number of visitors expected to be served at one time.

As for the interior of the playroom, it is important to remember that children at any age prefer different bright colors, and therefore when decorating it it is necessary to focus on the tastes of little clients.

When finishing, black and pale tones are prohibited.

It is also important to divide the area into at least two parts: a play area and a rest area, and if desired, you can allocate an area for food.

Game room equipment

Opening a game room involves not only choosing and decorating a suitable room, but also equipping it with the necessary equipment. In the list of devices and devices provided for children's entertainment and games, you need to take into account:

1. Labyrinth. Manufacturers offer a wide variety of these complexes. They can be one-story or multi-story, equipped with slides, obstacles, transitions, stairs, a dry pool, etc.
2. A small trampoline, if space permits.
3. Devices and structures for role-playing games: houses, kitchens, stages, etc.
4. Other entertainment items for children of different ages: soft toys, dolls, cars, construction sets, pencils and paper.

   In this case, it is important that playing areas, tables and chairs, and fenced areas are thought out.

5. Lockers for things and shoes.
6. Armchairs or chairs for the staff of the room, as well as chairs, armchairs and sofas for the visitors themselves.

Staff

Future playground employees must be able to properly handle children and understand the degree of responsibility that will be assigned to them. In addition to the fact that the playroom specialist must love children and be able to communicate with them, his job responsibilities include the following tasks:

• ensuring the safety of children on the site;
• conducting excursions around the room with little visitors to familiarize them with the play equipment;
• monitoring the serviceability of equipment;
• maintaining cleanliness and order on the playground;
• conducting financial settlements with clients.

Typically, a game room requires two administrators to work in shifts.

Most often, the staff of such sites are students of pedagogical universities or former employees of children's institutions.

Organizational aspects

When designing a business to maintain a game room and already in the process of its implementation, the entrepreneur needs to take into account a number of important organizational points:

1. The standard operating schedule for such sites is 12 hours (from 9.00 to 21.00). As a rule, one payment is set for visiting a room on weekdays, and on weekends and holidays rates are usually increased. Entrance fees for parents and adults accompanying children are charged separately, with the exception of children under three years of age.
2. The child’s presence in the room should not exceed four hours at a time. This point must be reflected in the visiting rules so that parents know when they should pick up their child.
3. A company employee must accept children only upon presentation of the passport of one of the parents, and information about the child and his entry to the site must be entered in a special register.
4. The room administrator should accept only healthy children who do not have obvious signs of various diseases.

In the process of organizing services for children's leisure in the form of a playroom, it is worth considering that its highest occupancy occurs in the evening hours of weekdays.

At this time, parents pick up their children from schools and kindergartens. Therefore, to attract customers in the morning and afternoon, it is necessary to develop an attractive discount program.

Financial component of business

When drawing up a business project for opening and maintaining a game room, it is important to take into account not only its organizational issues, but also to evaluate the economic efficiency. As a rule, in order to determine the financial component of entrepreneurial activity, the following indicators are calculated and calculated:

• opening and maintenance costs;
• the amount of future income;
• payback period.

Cost of opening and maintaining

The costs of starting a game room business directly depend on its volume. For example, if you calculate the initial investment required to open an average room of 75 square meters. m. and capable of simultaneously receiving up to 70 children, then their amount will be approximately 1 million rubles. It will include:

In the future, the entrepreneur will also have ongoing costs associated with maintaining the site. The majority of your monthly costs will come from rent and labor. If we assume the maximum rental amount, then the cost of maintaining a business will be approximately 150 thousand rubles per month.

Amount of future income

To determine the amount of future income, it is important to consider the region where the business is opened:

1. In small towns, one hour of operation of a game room costs an average of 100 rubles. According to statistics, the attendance of such an establishment is up to 10-12 people per working day. This means that the amount of revenue for the month will be about 40 thousand rubles.
2. In megacities, playgrounds opened on the territory of large shopping centers are visited by at least three children per hour, and its cost today is set at around 200 rubles. This means that the monthly revenue of the business will reach 216 thousand rubles.

Payback period

According to the data obtained, the monthly profit of a game room located in a small region can vary from 10 to 15 thousand rubles, which allows you to recoup the initial investment within three years of operation. If we talk about sites in large cities, then the amount of monthly net profit received from them can reach 60-80 thousand rubles. The starting capital for such a room will pay off in 1-1.5 years.

But in order for entrepreneurial activity to bring in a stable income and develop in the future, the entrepreneur needs to take care of the parallel opening of related areas: holding holidays, competitions and creative master classes within the site, as well as opening a children’s cafe.