"Sunlight": reviews from employees and buyers of jewelry. What they actually sell in SUNLIGHT hypermarkets: investigation of the secret buyer of Sl jewelry

The SUNLIGHT jewelry company was created almost 20 years ago to make life more beautiful. The sparkling purity of diamonds has always adorned strong-willed women and men, giving them the opportunity to feel like rulers of the world. This property is inherent exclusively in elite jewelry, the production of which was carried out by the best “golden hands” of the country.

Those who want to see beauty around them try to buy jewelry from the SUNLIGHT jewelry company. Surrounding herself with exquisite diamond jewelry, a woman is transformed. She becomes not just more beautiful in appearance, but also stronger spiritually. The diamonds give her their power, which they have absorbed for millennia, and the woman begins to attract positive energy into her life.

By creating exclusive diamond jewelry, SUNLIGHT makes every effort to ensure that the jewelry released under its brand remains affordable. And every woman could choose a piece of diamond jewelry that suits only her.

The SUNLIGHT jewelry factory is class A, which means that all processes for creating jewelry in production comply with international standards. There are several stages of control, and all of them are applied at the SUNLIGHT factory, so every piece of jewelry that ends up on an online catalog page or a store counter will be of absolute quality. The control of the State Assay Inspectorate of the Russian Federation is mandatory at the plant, and only after this a gold ring with diamonds, earrings or a bracelet enter the retail chain for sale.

In order for customers from different parts of Russia to have the opportunity to buy SUNLIGHT jewelry, an online store was created, which soon grew into a hypermarket. The online mode allows you to place orders at a convenient time, and qualified consultants will always answer your questions. The SUNLIGHT online hypermarket catalog took a long time to create. Each model must be accompanied by a detailed description with the characteristics of precious stones and metals, as well as several photos that will help you visually appreciate the beauty of the jewelry.

If you study in detail the assortment of the SUNLIGHT jewelry house, it immediately becomes clear that the company’s jewelers focus on different audiences. The catalog includes budget silver earrings for young girls, exclusive gold rings with diamonds for high-status ladies, and absolutely avant-garde diamond necklaces for socialites. Whatever a woman wants to become, that’s what she will become, and exclusive jewelry from SUNLIGHT will simply add the right notes to her image.

It is the huge assortment that distinguishes the SUNLIGHT jewelry house from other jewelry manufacturers. This is the main advantage of the brand, which it maintains at the proper level no matter what. The luxury of silver jewelry with semi-precious stones gives way to the sophistication of gold sets with diamonds, classic shapes turn into modern ones, creating unique combinations of color and geometry.

A separate block in the SUNLIGHT catalog includes transformable jewelry that performs several functions at once. Today the piece of jewelry will be a ring, tomorrow it will be a brooch, and the day after tomorrow it will be a pendant. And there is no need to be upset when finances do not allow you to buy new jewelry every time: it is enough to buy a transformable jewelry item once in order to surprise others with its exclusivity over and over again.

The SUNLIGHT men's jewelry collection is another reason to be proud. The ideal combination of strict restraint of lines and sparkling precious stones will appeal to any successful man. There are traditionally classic models of men's rings and bracelets, as well as models of ultra-modern design jewelry. Who is closer? But at the same time, each piece of jewelry is guaranteed to have a quality certificate indicating the high ratings and characteristics of each element. And even if not all men wear jewelry, but having looked at an online hypermarket at least once, they will immediately want to change their style, becoming truly exclusive.

SUNLIGHT is the “light of the sun”, and its rays cover the entire territory of Russia. You can buy SUNLIGHT jewelry in Moscow, St. Petersburg, Novosibirsk, Yekaterinburg, Nizhny Novgorod, Chelyabinsk, Kazan, Samara, Omsk, Rostov-on-Don and throughout Russia, Belarus and Kazakhstan, the geography of the brand is so wide. In the Russian capital alone there are more than 40 retail outlets, which contain all possible splendor from the jewelry industry.

The catalog exclusively presents in Russia the Japanese brand OKAMI, which works in an industrial style. Jewelry from this brand amazes with its
unusual and memorable at first sight. Ceramics, leather, steel are the main materials, but their masterly processing and combination turn jewelry into a real precious exclusive.

Also here you can find collections of the Russian jewelry house Sergey Gribnyakov, which has already earned the reputation of a “silver rebel”.

But the most luxurious are still the collections of our own production. SUNLIGHT jewelers put their soul and knowledge into each of their creations, so that the exceptional appearance matches the absolute quality.

Considering that there can be as many as 27 shades of diamonds, SUNLIGHT jewelers select an individual frame for each crystal to ensure maximum play of light. And then, with just one glance at a luxurious ring, pendant or earrings, clients understand that they are looking at a real work of jewelry art.

SUNLIGHT collections: different in taste and different in price

Do you want to buy an elegant classic? Visit the SUNLIGHT catalogue. Do you want something with a little spice? Visit the SUNLIGHT catalogue. All collections are created to appeal to certain categories. There is no such thing that everyone likes, because such jewelry will not have character and soul.

1. Romance with pearls.

Pearls have been in fashion for centuries. They then slightly forgot about him, then again elevated him to the Olympus of jewelry fashion. There is no more sensual material than pearls. It is equated with elegance, a subtle sense of style and femininity. The SUNLIGHT pearl collection contains earrings and rings made of white gold, in which cultured and therefore ideal pearls shimmer with mother-of-pearl.

To add more luxury to the jewelry, jewelers added diamonds to the pearls, resulting in a simply luxurious look. And the clear geometry of the lines contrasts perfectly with the soft lines of mother-of-pearl pearls.

2. "Garden of Eden."

The collection is created for the romantic and gentle. The jewelers were inspired by Nature, so all the jewelry turned out to be extraordinarily amazing, colorful and memorable. Looking at this collection in the catalog, it’s as if you’re walking through a blooming park, with paradise plants sparkling around you with mother-of-pearl, gold and precious stones.

3. Solar energy.

Which stone best conveys the magic of the Luminary? Of course, amber. This crystal is like a clot of frozen sunlight. The best examples of Baltic amber were used to create this jewelry collection. And the jewelers managed to preserve and convey the natural beauty of each individual crystal.

The collection does not contain complex geometric patterns or ornate lines: the exclusivity of amber does not require additional framing.

4. Gatsby era “Vintage in silver”.

Jazz, sparkling luxury, night parties - all these are symbols of those twenties, when birds of paradise and dragonflies, intertwined flowers and the sophistication of every line were considered chic. Bright precious crystals were shaded with silver, and the sizes of the jewelry did not fit into the framework of minimalism.

5. Summer colors “Gems”.

Semi-precious stones of the brightest shades are the main elements of the collection. Peridots, quartz, amethysts, citrines, topazes and cubic zirconias will add color to any outfit, so women don’t even need to come up with anything special in their clothes. Summer jewels will do everything themselves, decorate and bring it to life.

6. "Spirit of freedom."

Collection of jewelry on a marine theme. The highlight of the collection are bracelets with charms that can be combined differently each time. And for fans of the Titanic, there is a small replica of the Heart of the Ocean necklace.

In the Sunlight chain of stores you can find exclusive jewelry that combines rich design and high quality at an affordable price. 585 gold and real natural diamonds, rubies, sapphires, turquoise and other precious and semi-precious stones are used for jewelry.

Moscow Sunlight network

The central and largest production of this brand is located in Hong Kong, which uses the best equipment and employs qualified personnel. The first store in Moscow opened in 2009 and presented the original Sunlight collections to residents of the capital. Now in Moscow and the Moscow region there are more than 50 boutiques of this brand, most of which are located near metro stations and are convenient to get to, and some are located right at the exit from the metro.

The addresses of Sunlight stores in Moscow closest to metro stations are presented in the list below. A huge range of jewelry meets the requirements of a wide variety of customers. An extensive line of styles, an original collection, and affordable prices make the Sunlight brand accessible to any buyer. In all boutiques you can see a catalog of jewelry and jewelry, get acquainted with all the latest new products, and also tempting options can be found on the company’s website.

List of Sunlight store addresses

Addresses of Sunlight stores in Moscow near the metro:

- “Vodny Stadium” (330 m), Golovinskoe highway, building 5, shopping center “Vodny”.

- “Strogino” (430 m), Tallinskaya street 32.

- "VDNH" (390 m), Pervaya Ostankino street 53.

- “Novogireevo” (200 m), Green Avenue 83.

- “Kashirskaya” (1.7 km), Kantemirovskaya street, building 58.

- “Vernadskogo Avenue” (1.4 km), Maria Ulyanova Street, building 6.

- “Vernadskogo Avenue” (1.6 km), Leninsky Prospekt, building 109, “Rio Leninsky” shopping center.

- "Likhobory" (1.9 km), Dmitrovskoe highway 89, shopping center "XL Dmitrovka".

- "Altufyevo" (3.2 km), Dmitrovskoe highway 163, building A, shopping center "RIO Dmitrovskoe".

Where else are there Sunlight stores?

The Sunlight chain of stores in Moscow is constantly developing and growing every year, the number of its boutiques and clients is only multiplying.

You can purchase luxury jewelry from this brand throughout Moscow. This article presents only the stores that are closest to metro stations, but in fact there are many more of them. The rest are no less conveniently accessible by public transport; they are conveniently located near bus stops. All addresses of Sunlight stores in Moscow and the Moscow region can be found on the company’s official website, as well as find out the exact opening hours of the boutiques.

The rapidly developing Sunlight retail network already has more than 120 branded boutiques in dozens of cities in our country.

Unexpectedly, on Saturday evening, my childhood friend, Marusya, called me. We have been communicating with her for a long time. From her hoarse voice, I realized that she was seriously ill. Blowing loudly into the phone speaker with her nose, she asked me for the favor of working as a secret shopper for her tomorrow. It will only take a couple of hours, she assured me. This had to be done in the Sunlight salon - this is a world-famous exhibition and sale of jewelry, watches, precious stones and other favorite women's trinkets. I have been there more than once, walking as if through a museum, peering for a long time at the shiny display cases. Of course, I agreed so as not to miss this opportunity and find out first-hand why the Sunlight store has such cheap jewelry with gold and diamonds.

But what did the concept of “mystery shopper” mean? I had a vague idea, so I didn’t fail to ask Marusya about it, who continued to stubbornly sneeze into my phone, periodically breaking into wheezing.

She made a simple analogy with the famous program “Revizorro”, giggling and saying that I will be Lena Letuchaya, only without cameramen, rudeness and public fights. Although... this was possible in our lives. I will have to come to the salon and fully evaluate all the work, the environment, and how the sales consultants perform their duties. Detailed instructions are provided by the customer. For example, there is a luxury lingerie store. And the director is perplexed why there are such low sales, so we need to find out what the reason might be: perhaps the salespeople behave inappropriately with clients, or maybe they are completely “forgetting” to work and are sitting somewhere nearby “scratching their tongues” with other sellers, or maybe they mark up the goods, putting a certain amount in their pocket?

I decided to prepare for the visit in advance and read some information on the Internet. It was from there that I found out whose production of rings and earrings from Sokolov silver in the Sunlight store actually happened. This information can be used to test the knowledge of consultants; they certainly should study this before entering work. Well, since we almost have an exam here, why not ask tricky questions.

I was about to unroll my lip, Marusya said that if, according to the plan, I need to buy something, then all expenses end up on the shoulders of the customer. In my mind, I was already dressing up in a diamond necklace and trying on a gold ring. But my girlfriend quickly brought me back to earth. I decided that I had nothing to lose, and such experience would not hurt me, and, armed with a questionnaire and a voice recorder, I went on a mission.

Greeted by clothes

The first item in the questionnaire was a description of the space in the store. Carefully looking around, I ran my finger along the first shelf I came across to check for dust. I immediately thought that white gloves would not hurt me, but my finger turned out to be clean, as if literally 5 minutes ago all traces of dirt had been removed, perhaps this was so. Nobody noticed me doing this, there were a lot of people, so all the consultants were busy talking about beautiful diamonds. Even the guard, glancing at me, continued to do his usual business, without suspecting anything was wrong. Having examined everything in detail, I saw glass doors sparkling with cleanliness and freshness, a washed floor, paintings on the walls that reflected the essence of the place where we were.

Sunlight Jewelry Store

Each showcase was marked with information signs so that people would not get confused by the variety of jewelry manufacturers. By the way, it was almost impossible to get through to them. I immediately remembered the Soviet queues for sausage. But they sell jewelry here; it’s still not a cheap pleasure!

When I managed to get to one of the display cases, I began to look at the tags, studying the information. In general, I would like to know who produced the real diamonds in Sunlight rings, but this information was not written anywhere, so I decided to ask the seller. I still found something to complain about, one tag lay slightly sideways, so it was impossible to see what was written there, I immediately wrote it down in the form.

The next point was devoted to the appearance of consultants. In my opinion, equally attractive, slender girls with no visible flaws were selected there. They were all dressed in company clothes and had badges hanging on them. The girls smiled welcomingly, although the cashier's smile looked somewhat strained and insincere.

Let's talk to you heart to heart...

Now I have to figure out how the girls are trained to communicate politely with clients. I play the role of an annoying buyer who wants to know everything and everyone by asking a bunch of questions. I began to look around to see which of the consultants was free now; a pretty girl named Yulia was in my review. She almost immediately noticed that I wanted to address her and immediately approached.

My first question was which country produced the Sokolov decoration in Sunlight. I was surprised that it turned out to be Russia. It has already become commonplace for me that everything is MADE IN CHINA.

I continued asking questions.

– Is it true that you sell real gold?

Gold ring with diamond (order)

- Is it true. The hallmark on the product directly indicates that it is real gold. It can be seen on the inside of, for example, a ring. They put it in the Assay Chamber of the Russian Federation. An examination is carried out, where it immediately becomes clear that the product, say, is not made of gold, but of copper. Of course, such jewelry is not tested. This is the law.

– Why are gold rings so cheap at Sunlight?

– It’s all about large purchases. Our network consists of 250 branches throughout Russia. We buy a large number of products and are quite able to keep the price lower than in other stores. Therefore, our customers become regulars more often than in other networks, and can afford to regularly purchase their favorite jewelry. Many people ask us why diamonds are so cheap at Sunlight - the answer is the same as with gold rings. We only sell real diamonds and gold at Sunlight, you won't find any fakes here. Of course, diamonds are different, and therefore their prices are different. For example, in this jewelry (she showed me a magnificent ring with a huge diamond in the middle), the purest diamond weighing 0.7 carats. And it costs accordingly. And here (Yulia took out a nice ring with small stones around the edge) the diamonds weigh less than 0.1 carats, so the price is lower. But in any case, these stones remain diamonds regardless of size.

The answer was quite comprehensive.

– What do these numbers on the tag mean: 17 g? Is this weight?

– This is the number of edges. All stones undergo different processing; the more facets, the higher the cost of the diamond. But it is almost impossible for a non-specialist in this matter to determine the number of edges, especially in small stones, even approximately. Seventeen faces are a classic, but there are many more – 57 g.

From a conversation with Yulia, I realized that the good quality of gold at Sunlight is a law that no one is going to break, because the chain has proven itself for many years as a responsible and stable seller in the jewelry market.

By the way, Julia was very polite and sociable with me. Of course, this was a plus in the mystery shopping questionnaire.

– Do you have discounts for a customer’s birthday at Sunlight?

- Yes, this is a must! So when is your birthday? Come, we will definitely find something for you.

Conclusion

The following questions are already appearing in my head: who is the manufacturer of silver jewelry in Sunlight and why are prices for gold watches so low in Sunlight? I stubbornly keep them in my head so as not to forget, I just opened my mouth to ask the first one, but then I heard screams and snatches of phrases, from which it becomes clear that a scandal is beginning. What luck for a mystery shopper! I start listening, quietly turning on the recorder. The noise is made by an angry lady of about forty-five...

Every girl wants to receive a nice nice thing from a jewelry store as a gift; as a last resort, treat yourself yourself. And here the choice depends on the mood, the cost of the trinket, design, material, compatibility with wardrobe items... So, when choosing a souvenir for a friend, make sure you know exactly her preferences. No such confidence? Then the girls' best friends will come to the rescue - of course, real diamonds! Sounds too loud? Perhaps you've imagined a two-tier necklace studded with cut diamonds that would cost you almost a fortune? In fact, diamonds are no longer something available only to a select few. The most ordinary girls wear them when purchasing inexpensive Sunlight products, reviews of which allow one to rely on the manufacturer, especially since this company is an exceptional phenomenon among the mass market.

A little about the company. Quality mark

“Sunlight” (you will find reviews and useful information in the article) is a Russian brand, a trademark of the Onyx company, which started relatively recently, but has managed to positively establish itself in the market over its 20 years of existence. The brand itself is 10 years old. This is an enterprise engaged in the manufacture and sale of gold and silver jewelry using diamonds and other precious stones. You can purchase products both in branded stores, called hypermarkets, and in regular jewelry stores. However, you can place an order online.

The brand name translates as “light of the sun.” And this is no coincidence: according to the manufacturers, all products of this brand carry light - this is not only the play of glare on the edges of diamonds, but also positive energy and good luck, the protection of the owner. By purchasing Sunlight products, you bring the rays of the sun into your life. However, the beautiful legend also has confirmation: all products are made by hand at leading class “A” factories in Hong Kong (don’t let the Chinese origin of Sunlight jewelry scare you: reviews generally indicate the first-class quality of the products). In addition, each piece of jewelry is stamped with a hallmark and a brand name: large Latin letters SL. The materials used are both imported and of Russian origin: for example, diamonds from Yakutia. Despite the fact that the brand is ours, the quality and design of its products meet all standards, and the best sign of quality of the Sunlight company is the reviews of the employees who are present in the jewelry “kitchen” and, of course, satisfied customers. Not enough other people's opinions? Sunlight provides electronic certificates confirming the quality and origin of the materials used for jewelry.

Sunlight from within. Reviews from Sunlight employees

Consider all the pros and cons! Nowadays, rational buyers are looking not only for customer opinions, but also for employee reviews to be confident in the integrity of the company. “Sunlight,” according to the company’s employees, provides truly high-quality service both outside and inside: clean, cozy, fresh atmosphere. Perhaps this is one of the secrets of the company's unprecedented success. However, if you want to join a big family called “Sunlight”, then be prepared for pitfalls. For example, some employee reviews indicate an excessive amount of communication at work; Prepare to be on your feet up to twelve hours a day. Among the advantages, it is worth noting high wages and bonuses, as well as the opportunity for career growth; One of the minuses is the lack of training. However, this does not affect the level of service provided in Sunlight salons; customer reviews confirm this.

Professional criticism

Advertising is advertising, but what reviews does Sunlight receive from jewelers? First of all, they confirm the authenticity of the materials, although the gold-plated coating is not resistant to environmental conditions. The quality of the stones is high: even under a magnifying glass you will not notice a defect, but only an even path. By the way, about inserts: these are not only diamonds, but also topazes, rubies, sapphires, garnets, emeralds, and pearls. As for precious metals, the brand uses 585 gold: yellow, as well as white and even pink; as well as 925 sterling silver.

There is an opinion that the cutting of stones (primarily diamonds) does not meet European standards, but this does not affect the quality of the products. The jewelry is plated with rhodium. This protects against corrosion and adds extra shine and sparkle. Worth mentioning when used in earrings, bracelets, and pendants. Unfortunately, the Sunlight brand (reviews from jewelers and buyers coincide) needs to work on this detail. All products undergo not only quality control at the enterprise, but also inspection by the State Inspectorate for Assay Supervision. Each unit of product bears the company label, which was mentioned earlier. This is a kind of quality mark and protection against counterfeiting. However, it may not tell the jeweler anything about the product, as well as the sample in some cases. But the real indicator is the stigma - the so-called young lady in a kokoshnik. So if the quality of the jewelry you purchased disappoints you, look for distinctive signs or contact a jeweler.

For many, the most reliable source of information about the Sunlight brand is customer reviews. And this is no coincidence, because it is unknown how different advertising is from reality. However, in the case of Sunlight, such discrepancies usually do not arise. Nevertheless, Sunlight products receive both enthusiastic and indignant reviews. So, on the one hand, clients note high service, a wide variety of jewelry, very affordable prices and a reasonable ratio of them to quality, many promotions and discounts, proximity to the buyer, professionalism, original design and its lightness, constant updating of collections. There really is a lot to choose from!

On the other hand, there are also negative customer reviews about Sunlight brand products. So, in the first place - damage to the goods, which, often contrary to the promise of free service and warranty, are not compensated in any way. For example, a stone fell out of a ring the day after purchase; the ring was deformed and lost part of the gilding; the clasp fell apart; gold showed high copper content; decorations have lost their shine. By the way, the latter can be avoided. To do this, follow the rules for caring for rhodium-plated silver or gold: avoid prolonged contact with water and aggressive media, as well as getting creams on the product; When working with soil, remove your ring or bracelet or wear gloves; Don't sleep in jewelry. Some of the reviews concern poor service. They also express distrust of a really low price with a guarantee of high quality. However, belonging to the low price segment is, so to speak, the company’s specialty. Some people are annoyed by intrusive stock offers. Others consider Sunlight not far removed from costume jewelry. So if you don’t know what quality Sunlight represents, reviews will help you get a complete picture. This is jewelry for the middle class with real diamonds and high quality.

Sunlight Jewelry

Did the reviews inspire you? Then go to the jewelry store in search of jewelry under the sun sign. The brand offers all kinds of rings, earrings, pendants, watches, bracelets, brooches... A special place is occupied by truly men's jewelry: bracelets, cufflinks, tie clips, accessories for wallets. As already mentioned, Sunlight gold (reviews recommend it, since there is no doubt about its quality) uses three types. And every girl will be able to choose her favorite one, because the number of combinations of metals and precious stones woven into a design that will delight any fashionista, even one who is not used to spending a lot on little things, is amazing.

Sunlight jewelry is designed for young beauties, business women, ladies who are going to shine on the red carpet, and excellent wives, mothers and housewives. This is due, firstly, to the fact that the designers remain faithful to the classics in part of the collection, and as we know, it suits everyone. In addition, they are focused on the future, and therefore every update pays great attention to the fashion trends of the season. Sunlight creates trends itself! And finally, this is the special pricing policy of the Onyx company.

Rings for all occasions

So, serial jewelry is especially popular - bracelets with charms, which are the “calling card” of the brand. What else special does Sunshine offer? Pay attention to the rings. One of them even won the Cosmo Prize. Readers liked the simplicity and sophistication - this distinguishes all the rings of this brand. Each contains at least one diamond of the highest purity. And they are used in a variety of ways: from synthetic ones, but in no way different from natural ones, to noble Yakut ones; from transparent and yellowish to cognac and black. Thus, white gold rings with a scattering of small diamonds and a large sapphire in the center have become timeless classics. Emeralds on exquisite weaves of the same gold look magical.

For lovers of minimalism - a thin ring with one stone. At the same time, large bright rings are also offered, for example, in the shape of a poppy. And for parties - flashy jewelry with black stones in the shape of petals or inserted into a skull or snake. A new product that has captivated everyone is jewelry with colored enamel. They look impressive, bright, original, and most importantly - the versatility of enameled rings. They also contain diamonds or cubic zirconia. You can't go wrong with these rings for your wedding or engagement. Paired rings will emphasize the youth of the blooming bride and the restraint and dignity of the groom.

Ideal pair: earrings and pendants

Sunlight produces earrings that suit every type of appearance, face shape, eye and hair color. For everyday wear, earrings with an English lock and a pin lock are available. They are small in size and have no hanging or protruding parts. Combinations of white and yellow or white and rose gold are used for them; a constant feature is a scattering of diamonds. Enameled earrings will emphasize the individuality of the hostess. Stud earrings are characterized by simplicity combined with elegance and richness of precious stones. A stunning choice - earrings with coral insert. Jewelry with cubic zirconia, a synthetic analogue of a diamond, is in great demand. It looks no worse, and the price is an order of magnitude less. Earrings with cubic zirconia are usually laconic.

With the help of pendants you can complement your look: they go perfectly with other items from the collections. Most often these are small pendants on an elegant white gold chain, so inserts of diamonds and sapphires are ideal. They can also become talismans: there are so-called “nominal” ones, made in the form of letters, there are those that symbolize wisdom (triangle), love (heart and cross), luck (horseshoe).

Watch collections and more

But reviews recommend the Sunlight watch as an excellent functional accessory. Several groups can be distinguished among them. Firstly, this is a classic watch with a discreet design (minimalist dial design and leather strap), which is suitable for both men and women who do not want to miss a single minute and conduct business successfully. For those who want to stand out in a business setting, skeleton watches are suitable. Sporty young people will like models made in bright colors without unnecessary details, with a rubber strap. Romantic young ladies will suit accessories that can be classified as vintage: these are watches with a leather or suede belt and a dial decorated with designs of birds and flowers. What about a watch with an enamel bracelet? By the way, watches are a separate line of Sunlight, since they are represented not only by the Sunlight brand, but also by Sergey Gribnyakov and Samanta Messi. The I Love Tokyo collection is dedicated to sunglasses.

Bracelets. Charms - exclusive collection

And finally, what forms the basis of the brand’s popularity is the Sunlight bracelet. Reviews about it claim that this decoration is both universal and unique. To begin with, we note that there are quite a lot of bracelets from this brand: from almost handmade baubles to exquisite thin wrist jewelry; from accessories for very young girls to jewelry worthy of being worn at a social event. However, a thin woven bracelet has gained popularity. What's the secret? The fact is that it is only the basis of a decoration that everyone can create for themselves! That's what it's called: a charm bracelet. It is made in different colors. This is usually a classic steel or silver clasp. It can be worn without charms, but, as is customary, several basic ones are included in the set.

What are charms? These are small items made from various materials that complement the basic bracelet. They are sold separately, so you can create your own individual set and change the design of the decoration according to your mood. In addition, the selection of charms is simply huge! From steel ones in the shape of animals for children to sophisticated gold ones with diamonds for adult ladies. They are also produced in thematic series.

Charms produced under the Sunlight brand receive extremely positive reviews: firstly, they are an excellent gift for those who have a basic bracelet, and secondly, they can also be used with Pandora bracelets, but at a much more affordable price. It is very easy to become a fan of charms, because the bracelet includes some of them as a gift when purchasing for a certain amount or when participating in promotions of Sunlight partners. You can also purchase a silver bracelet, which will become the base for charms.

An interesting toy for fashionistas is the Sunlight bracelet. The reviews guarantee that you will be engrossed in the process of collecting charms that will help you express yourself. But how much does all this pleasure cost?

Diamonds for everyone

Entering the Russian market, the Onyx company, in particular Sunlight, set itself a grandiose goal: to make diamond jewelry accessible to every woman. And indeed, the prices are quite reasonable and correspond to the quality. You can buy diamond jewelry that costs from one and a half thousand rubles. For normal earrings with the same stone, prepare to pay up to ten thousand rubles (although there are both extremely cheap and very expensive ones). The simplest ring with a diamond of one hundredth of a carat, covered with enamel, will cost you one and a half thousand rubles. Charms cost from one thousand to five rubles. Therefore, everyone can afford to come to the Sunlight jewelry salon for a gift. The reviews are only encouraging! What's the secret? The company does not disclose it, but jewelers claim that it’s all about the cut: the diamond contains three times fewer facets than the standard European version. In addition, gold is not of the highest standard, which affects the cost of the product, but not the quality.

Online store "Sunlight"

If you don’t want to go shopping, then go to the website of the Sunlight online store. There you will not only find a complete list of products, but also create your own catalog and read comments. I am especially pleased with the advice from experts. You can also place an order with bonus points credited to your account.

Privileges and promotions

You can join the Sunlight club by purchasing a certificate or collecting the required number of checks. This will provide you with constant discounts and the opportunity to receive pleasant gifts. In addition, by subscribing to the Sunlight newsletter, you will be aware of all new products, promotions and discounts. Clients of the mailing list are given pendants and discount cards. A surprise from Sunlight may be unexpected, because the brand cooperates with many stores, websites and companies. Warm up your life with sunshine!

History of the Sunlight SL brand

Branded engraving brand SL applied at one of the factories in Hong Kong. The domestic company rents a production line from a company from the Middle Kingdom. The choice is justified by the latest high-tech equipment installed at the Chinese plant.

He was assigned class “A” or, more simply, the highest category. Competitive rental prices also play a significant role. Hong Kong belongs to a free zone or, as it is also called, an offshore territory.

In other words, the city has significantly reduced tax rates. This allows you to reduce cost of Sunlight products, without sacrificing quality. The Sunlight brand is the property of Onyx. And this wholesale player in the Russian jewelry market is not interested in tarnishing its good name.

Onyx was registered almost 20 years ago. Sunlight appeared in 2005. Over the 10 years of its existence, it has managed to develop contacts with four hundred representatives of the retail trade.

The number of brand stores in the country this year has exceeded 140. The total number of retail outlets selling the SL label is more than a thousand. All regions of the country are covered.

Number of people willing to become distributors Sunlight jewelry growing. This is justified by the high demand for the company’s products and favorable franchising conditions. The brand's franchise is very democratic. To open a point of sale of products with the SL brand name, only about 400 thousand rubles are required.

Sunlight SL brand jewelry

The brand has set its sights on so-called budget diamonds. produces products with diamonds that are an order of magnitude lower than analogues from other companies.

The fact is that masters often use brands with minor defects. They do not affect the appearance of the mineral in any way, are visible only under a microscope, and do not affect the service life of the diamond.

Microscopic inclusions or bubbles are the main defects that reduce the cost of a diamond, but not its aesthetics. The choice also allows you to significantly reduce the cost of production.

Jewelers Sunlight perform processing with a small number of sides. The most expensive diamonds with 57 facets. Experts note that such crystals shine most effectively during any consecration. However, it is possible to display such a number of planes only on large ones.

The area of ​​small specimens does not allow the use of cut No. 57. It is small diamonds that Sunlight craftsmen use. Therefore, there are only 17 facets. Several diamonds are placed in one product. They are reflected in each other, compensating for the lack of light reflection.

“Diamond scattering” is a favorite technique of the brand’s craftsmen. They use a lot of very small ones. Products strewn with them sparkle like status items and are inexpensive. Other companies often filter out such small crystals as illiquid.

This, by the way, is caused not only by the parameters of the stones, but also by the reluctance to tinker with them. It is not so easy to process and cut a diamond a millimeter in diameter, even if only 17 faces need to be polished.

At the same time, each diamond is inserted into the products manually, which allowed the brand’s products to become known among consumers as reliable and durable. All Sunlight products, like its parent company Onyx, is tested for quality. The examination is carried out by the Russian Instrument Supervision Inspectorate. It was created in 2002. The laboratory is located in Moscow.

The downside is that diamonds SL cannot act as an investment. They are too small, their characteristics are not ideal. Banks don't accept these. It is also unlikely to be able to resell them profitably.

Sunlight Brand Policy

The company's policy is not to produce capital goods, but to make diamonds accessible to every woman in Russia. Lower price threshold diamond jewelry from Sunlight– 4 thousand rubles. The brand management assures that only stones of natural origin are used in production, and not artificially grown ones.

Among the creations of Sunlight masters are not only bracelets, rings, earrings and other jewelry, but also watches. In addition to diamonds, other precious and semi-precious stones are also used, for example, , , , .

The metal is usually standard with the addition of copper, but sometimes white (an alloy with zinc and palladium) and yellow (minimal impurity content) are also used. Jewelers work from SL and s. Every year the brand presents new products.

One of the latest developments is transformers. These are jewelry that are laid out and folded so that one item turns into earrings, a ring, and a bracelet. There are other variations, transformers for 2 or 4 items.

Each product Sunlight is under warranty. In 2013, the company pleased fans with the “Olympic collection”. Her face is not a famous model, as is usually the case, but the title character of a series. It contains precious figurines of skates, cups, and figure skaters.

Fantasy jewelry is another smart tactical move by the company. By releasing not only discreet classic models, but also jewelry with futuristic, unusual designs, the brand reaches a larger number of customers. Sunlight products, as they say, are purchased by both young and old.

It is noteworthy that Sunlight specialists They don’t order jewelry designs from outside, but draw them themselves. The only thing management buys is watch movements. They are delivered from the Land of the Rising Sun. The Japanese signed a contract with the Russians 5 years ago.