Business ideas that work in a crisis. Tips for startups: what kind of business to start in a crisis. bad business ideas in a crisis

Hello dear readers. Today we’ll talk about business during the 2019 crisis and share a small selection of relevant business ideas in an unstable time of crisis. If you have your own ideas, we are waiting for them in the comments below the article.

What to open a business in a crisis

This is probably the main question for everyone who wants to make money during the crisis. Let's see what successful entrepreneurs have to say about it.

Founder and owner of Tinkoff Bank.

According to Oleg Tinkov, in times of crisis, special attention should be paid to the medical field and everything connected with it. With a reasonable approach, startups that are focused on the production of dietary supplements, medicines, equipment for clinics and pharmacy chains can be profitable. Little competition and growing demand creates ideal conditions for private medical institutions and the hospital sector.

In the absence of large initial investments, Oleg Tinkov advises to pay attention to the promising market for the development of applications for gadgets and online consulting. The businessman rightly believes that Russia is noticeably behind many world developments in the field of medicine and care for them by 15–20 years, and there are a lot of opportunities for copying for newcomers.

A good income in the future can be provided by investments in medical development and R&D. The only problem is the high cost and long payback period of such business projects, and in Russia they are not used to doing this.

Founder and owner of companies such as Dymovskoye Sausage Production, Suzdal Ceramics, Respublika (a chain of bookstores) and Rubezh (cafes and restaurants).

The owner of a network of well-known companies believes that in these crisis conditions it is better to start business projects related to import substitution. A hint will be provided by an analysis of the trade market and customs statistics over the past few years. It may be some types of food, the demand for which has been stable. He believes that the crisis has not changed either people or officials.

Vadim Dymov is convinced that it is possible to reach financial peaks by opening new projects in agriculture. As an option, he proposes using state land shares in the Far East to grow soybeans, which can be exported to China. A risky but simple business can bring significant profits.

The businessman does not rule out success when opening startups in the field of machine-building logistics and components for assembling units. He claims that there are absolutely free niches for the development of medium and small businesses in small towns far from Moscow. Why not open a carpentry shop to produce excellent domestic furniture? Suddenly? But it is very pleasant to create and use your own, to raise your own brand.

Founder and owner of the network of pizzerias "Dodo Pizza".

According to Fedor Ovchinnikov, the time of crisis is a period that is favorable for opening almost any business. After all, this crisis simply forms a new one from the usual coordinate system, and life continues to go on as usual. Only the rules of the game change, and it becomes important not “what”, but “how” to act in the new conditions.

Fedor Ovchinnikov is confident that Mercedes will be in demand even during the crisis. The main thing is to find an optimal and competitive business model in order to win in modern conditions.

Fedor Ovchinnikov suffered a major setback early in his financial career. His first book sales project turned out to be unprofitable and failed, but only helped the businessman develop a new strategy. Now the entrepreneur treats the beginning of each of his business as if there is a severe crisis in the yard. He immediately asks himself a reasonable question: “What will happen to his business project when everything goes bad, even if at this stage everything is fine?” He rightly believes that it is in this difficult and new time that a healthy and strong business can be formed in the country.

Founder and owner of the Expedition company.

According to entrepreneur Alexander Kravtsov, now is a great time for any new undertakings. Here it is important to invest your soul in a business project and maintain good spirits. If you do not hide and do not retreat, then everything can turn out to be an excellent and profitable business.

Alexander Kravtsov believes that there are no crises. Now there are a lot of markets that are losing money. But there are many enterprises that are simply overwhelmed with stable orders. For example, the only Russian company manufacturing backpacks is loaded at full capacity.

The businessman believes that interesting and relevant topics for a new business are food and tourism development.

It is better to become more active in those financial niches where foreign investments have left. But he recommends being more careful with fixed items of expenditure. Serious changes are taking place in the market in favor of the employer: many active and qualified specialists are being released who can be useful for new projects.

Alexander Kravtsov believes that a businessman in a crisis should become a cynic: do not pay high rents, do not pay inflated premiums and do not invest in dubious projects.

TOP - 15 business ideas in a crisis

Below we have collected 15 small business ideas in a crisis. This is not all that can be discovered in an unstable economic situation, so we will try to supplement the article. Including your ideas, which you leave in the comments!

You can also get useful information from the article about.

Business idea number 1 - Opening an online store

Upfront costs- from 200 000 rubles.

The general essence of the proposed idea is the development and organization of an online store, the sale of goods through the site, its delivery to customers using a courier service or regular mail. The relevance of such a project is confirmed by numerous economic analysis of the market. The service is more and more in demand among buyers of the middle age category, and the monthly growth of the market speaks of its prospects.

When planning to open an online store for women's or children's clothing, the owner faces the following costs:

expenses for the development and technical support of the smooth operation of the site;
salary of administrator, courier;
if necessary, rent a warehouse;
transportation costs for the purchase of goods.

The rent for the premises of a stationary store is replaced by the content of the site, the purchase of software, advertising costs.

The average percentage of profitability of knitwear and clothing stores is at the level of 20-25%. With investments in the purchase of goods of more than 200,000 rubles, the monthly net profit can be from 40,000 rubles. By actively promoting an online store, analyzing the assortment and costs, you can pay back such a project in 4-6 months.

Business idea number 2 - Opening a street fast food

Estimated cost of the project- 275,000 rubles.

The essence of the idea is the opening of a small outlet for the manufacture and sale of a certain type of snacks and drinks to the consumer. Unlike the usual shawarma and hot dogs, the project proposes to develop a range based on sandwiches with nutritious and tasty fillings, classic or closed sandwiches. The relevance of the idea lies in the constant demand for fast food products. During the crisis, people are less likely to go out to restaurants and are increasingly opting for quick and inexpensive street food.

It is better to open such a stationary point in places with a large flow of people: near metro stations or bus stops, shopping arcades, higher educational institutions. Main costs:

rent of a place of trade;
purchase of a stall, tent or trailer;
purchase of thermal and refrigerating showcases, equipment for work.

If we base the calculation of the approximate income on a daily turnover in the region of 8,000 rubles, then we can talk about an average monthly revenue of 240,000 rubles. With a profitability of 30% set in the price, such street fast food will pay for itself in 5 months. You can increase the influx of customers by adding dishes with non-standard ingredients, offers for vegetarians or healthy food connoisseurs who have difficulty finding a decent catering outlet.

Business idea number 3 - Opening a pancake cafe on wheels

Initial investment- 400,000 rubles.

The business idea is based on the equipment of a pancake baking point, the organization of the production of special fillings, and the sale of this original fast food to the buyer. There are quite a few companies on the market offering a delicious product, so the competition in the sector is high. By relying on non-standard products for fillings, beautiful serving, excellent taste, you can get a stable profit and regular customers.

To organize the process, it is better to choose a mobile point that can be moved when changing the place of trade, transported to participate in events and public holidays. Its equipment will become the main cost item for opening a pancake cafe.

Successful development of production is possible in the case of:

a wide range of interesting fillings;
staff professionalism;
correct choice of location.

In most of these enterprises, the margin level is 80-100%, which fully covers utility bills, all costs and gives a stable profit. We can talk about full self-sufficiency only after a few months due to the initially low cost of this product, a lot of competition.

Business idea number 4 - Bakery and confectionery

Approximate investment amount- 1,000,000 rubles.

It is worth noting that people will always want to eat, in connection with this, opening a business in the field of catering during a crisis period becomes relevant, even when not everything is in order with the economy in the country. Small firms that combine the functions of a bakery and a store are gaining popularity in large cities. An interesting assortment and a pleasant homely atmosphere can attract buyers with different incomes. The essence of this idea is the design and opening of a fully equipped enterprise that is engaged in baking and selling bakery and confectionery products to the consumer.

To accommodate a bakery and pastry shop, it is necessary to carefully select a place with good traffic. Ideally, if there is a shopping center, bus stop or office block nearby. The project can be developed in two directions:

a simple bakery and confectionery with a sales area;
a bakery with a small cafeteria for visitors.

The first option is more economical in terms of investment and requires less time to organize. With a good location, a bakery can serve 300 - 800 visitors a day, each of which will make a purchase in the amount of 200 - 400 rubles. The approximate profitability of a small enterprise without a cafeteria is 20%. With such volumes of trade, the costs of opening a bakery and confectionery will pay off in less than 10-12 months.

Business Idea #5 – Opening an Outsourcing Company

Minimum investment- 550,000 rubles.

The essence of such a project is the creation of an outsourcing company that provides various services to third parties for a fee. As the main specialization, you can choose accounting or legal business support, solving financial or IT issues, creating an external call center to work with orders. The market for such outsourcing firms is just emerging, making the business project relevant. During a crisis, many companies reduce staff and it is more profitable for them to outsource tasks.

To organize and start work, it is necessary to solve two specific tasks:

rent of a convenient office space in the central part of the city;
attracting real professionals in the chosen field to the staff.

In addition to the initial costs of renting and decorating an office, it is necessary to invest part of the funds in advertising and maintenance of life in the first months of formation. Work with clients is carried out on the basis of a special contract. The cost of services is calculated individually for each working situation. Much attention must be paid to the quality and completeness of the work. This will help in attracting regular customers and increasing the level of profitability of the outsourcing company.

Business Idea #6 - Opening a Canteen

Minimum investment- 1,000,000 rubles.

The essence of the project is the opening of a small catering establishment in the format of a city canteen. Her services will be in demand among people with different incomes: students, pensioners, business travelers. Such budget canteens have a stable demand and show low competition even in large cities.

After choosing the format of work, you should decide on the room. It must fully meet certain technical requirements. The best option would be to rent a former catering establishment or a spacious hall near the station, universities, shopping malls.

The main cost items can be:

refurbishment of the premises for visitors;
purchase of kitchen and commercial equipment;
training and maintenance of the team.

It is considered optimal to accommodate up to 50 visitors at the same time. Workload varies depending on the time of the working day. The average indicator is a patency of 50-60% with a check for 200-300 rubles. The daily income of a canteen with such a volume starts from 25,000 rubles. Taking into account all the overhead costs and the cost of renting a room, such a “delicious” business project can pay off in a year of stable operation.

Business idea number 7 - Business in the production of frame houses

Minimum investment- 500,000 rubles.

The essence of such a project is the development and implementation of a business idea for the construction of turnkey frame houses. The acquisition of small wooden houses is in demand among the middle class, which seeks to move closer to nature outside the city. Construction work from foundation to turnkey delivery does not exceed several months. The affordable amount of material costs makes frame houses a good investment.

To implement the project, it will be necessary to open several offices in different districts, which will accept orders and conclude contracts for the sale of finished objects. At the first stage, the main investments will be:

training and salaries of construction teams;
maintenance of staff in the office;
advertising expenses;
purchase of the necessary tool kits.

The level of profitability is calculated based on the cost of materials spent on the object. On average, one meter of living space costs 30-40 thousand rubles. It can be sold at a price of 70 thousand rubles, having received a net profit after the sale of a cottage or townhouse in the amount of up to 2 million rubles. Such a business can become profitable and bring a stable income, paying off after two completed projects.

Business idea number 8 - Opening an economy class hairdresser

The amount of capital investments- over 300,000 rubles.

The essence of the business idea is the opening of a small hairdressing salon that provides a full range of necessary services at affordable prices. Such a project will be relevant in large and medium-sized cities due to the constant demand of the population of different ages and incomes. By providing quality service at affordable prices for most customers, you can make a project with a stable income.

The bulk of the costs are for the purchase of specialized furniture, working equipment and cosmetics, the design and equipment of a hairdressing salon. Good traffic is ensured by its opening in a residential densely populated area next to a bus stop, shopping centers. For additional profit, you can:

to use the transfer of workplaces for rent instead of hired personnel;
invite representatives of related professions to sublease to increase the flow of customers (manicurists, make-up artists).

With an average check for a service of 250 rubles and servicing at least 16 visitors per shift, the payback period of investments is planned to be up to 18 months. Expanding the list of services, holding promotions and self-promotion will help improve the result, guaranteeing a profitability of 29%.

Business idea number 9 - Opening a pharmacy

Upfront costs- from 500 000 rubles.

The essence of the idea is the wholesale purchase of a wide range of medicines and the organization of a stationary pharmacy for the retail sale of these medicines to the population. Given the high demand for this type of product, even with the existing level of competition, the project can be a very profitable financial idea.

A good and stable profit in this line of business depends on the pricing policy, the choice of the most stable suppliers and location. A small pharmacy operating as a discounter will be in stable demand among the population of the residential area. Its opening is optimal near metro stations, transport stops or grocery supermarkets.

To implement the project, you will need:

specially converted non-residential premises;
personnel with appropriate education;
conclusion of contracts with trusted suppliers.

The profitability of a pharmacy is directly proportional to the turnover of medicines. Given the peculiarities of the legislation, entrepreneurs set high mark-ups for some groups of drugs. Additional income comes from the sale of medical equipment, hygiene items, baby food.

Business idea number 10 - Opening a children's commission store

Estimated investments- 300,000 rubles.

The general essence of the idea is the organization of a small store to accept goods for sale from customers with the aim of subsequent resale, taking into account a certain commission to the seller. This area of activity is growing rapidly. Quality baby products are in high demand, especially with financial austerity in many young families.

The main amount of expenses falls on the rent of a small room, its repair and equipping with commercial equipment, furniture and stands. The project does not require the purchase of items in wholesale warehouses, but an important component is constant advertising to attract potential buyers and sellers.

It is better to open a store in a densely populated area, near grocery supermarkets or children's clinics. Small investments will require:

colorful design of the facade;
the content of the site or groups in social networks;
staff salaries.

For such a project, economists consider a good profitability level of 12-15%. With a daily turnover of 15,000 rubles, the monthly net profit minus all expenses can be 30,000 rubles. Savings can be achieved by making such an enterprise a family business and not hiring outside employees.

Business Idea #11 – Opening Training Courses

The relevance of this idea lies in the fact that parents will not save on children even during an economic downturn. Private schools for learning foreign languages or preparing children for the Unified State Examination may not be affordable for some parents during a crisis, but budgetary private courses (individual or as part of a small group) are quite real.

Estimated investments depend on the scale of the business. You can purchase all the necessary interactive learning tools and organize training courses at home or rent an office space by the hour. The rest of the costs will go to advertising: in the social. networks, bulletin boards, newspapers, etc.

Business Idea #12 - Farm Products

During the crisis, many products in large supermarkets rise in price. During this period, the sale of farm products directly from the farmer becomes especially relevant. Having received all the necessary documents, you can organize a stationary point in the market or a mobile sale: milk, eggs, cottage cheese, pork, beef, poultry meat, etc.

Initial costs will depend on the scale of the business organization. You may need to purchase a special milk tanker, rent a sales pavilion, or hire a salesperson and driver. In addition, you can develop an individual design for your company, including the cost of branded stickers on cars and products.

Business idea No. 13 - Shop "all at one price"

Estimated investments- 700,000 rubles.

It is worth noting that all the stores on the market in this area "rose" during the crisis. In pursuit of the best price, people are trying to save as much as possible by increasingly visiting stores with a fixed price. The assortment will depend on your preferences, ranging from inexpensive products to household items.

You can purchase a franchise or open a store on your own. In any case, the essence will be the same. The costs will go to:

rental of premises;
purchase of commercial equipment;
the first batch of goods;
hiring employees.

As in any business, do not forget about the good location of the outlet: a busy street, a walkable area.

As a supplier, you can consider the option of purchasing goods from China.

Business idea No. 14 - Manufacturing business or import substitution

Import substitution- a key moment in the organization of business during the economic downturn. In addition, the policy of the state is entirely directed in this direction. There are many grants and third-party investments in the organization of production in our country. For some, this may be new, but goods can be transported not only from China, but also to China! Many foodstuffs there have a high price, and if you properly organize the delivery, but you can talk about a promising business.

In addition, during a crisis, imported products rise in price due to currency fluctuations. In this regard, the demand for domestic goods with stable acceptable prices is increasing. This is the basis for organizing a manufacturing business.

This may also include agricultural products(honey, nuts, meat, milk, cheeses, etc.), textile production, conservation(fish, cereals, vegetables, etc.), fresh vegetables and fruits and much more.

Business idea number 15 - Beauty salon at home

Estimated investments - 30 000.

The popularization of masters who will come to your home and prepare for important events has gained its relevance precisely in a crisis. Beauty salons do not reduce prices for their services, but private hairdressers, make-up artists, manicurists take much less money, besides, they do not have to share with the owner and pay rent.

All initial costs will go to the passage of special courses, the purchase of the necessary equipment and advertising. To prepare a portfolio, you can try your skills on close relatives, friends.

Conclusion

Now you know how to open a business in a crisis. These are not step by step instructions, just ideas. We will be happy to discuss with you in the comments the issues of small business in times of crisis and we are waiting for ideas from you that, in your opinion, can be started in Russia during the crisis.

And also take a look at the section -. There you will find even more collections of articles with business ideas.

1 Business in a crisis - what to open so as not to miscalculate?
- 1.1 Food products
- 1.2 Medicines
- 1.3 Hygiene items
2 Profitable business in times of crisis
- 2.1 Auto parts
- 2.2 Building materials
3 What sells well in a crisis?
- 3.1 Goods from China
- 3.2 Clothing
4 What services are in demand in a crisis?
- 4.1 Services and goods for festive and mourning rituals
- 4.2 Training of crisis managers
5 What to trade in the crisis of 2016 in a small town?
- 5.1 Products for children
- 5.2 Alcoholic products

During a crisis, the purchasing power of a significant part of the population is significantly reduced. For this reason, many goods and services become unclaimed. Therefore, all entrepreneurs need to know what is profitable to sell in a crisis. At a time when there is a difficult economic situation, people concentrate their spending on goods and services that cannot be dispensed with.

To achieve high business efficiency in a crisis, it is enough to make a list of essential goods, and then find out in which segment there is a shortage in your city or region. The scale of activity is limited only by the type of products and the amount of start-up capital.

Business in crisis - what to open so as not to miscalculate?

First of all, entrepreneurs are interested in what exactly to do in a crisis so as not to burn out. A few examples are given below. All these types of businesses have one thing in common - it is the provision of services and goods that consumers need, regardless of the current economic situation.

Foodstuffs

Food remains a commodity of prime necessity at any time. Despite the crisis, people continue to eat. Of course, selling delicacies and expensive products, it will be problematic to get high incomes. If you are thinking about opening a business in which you definitely won’t burn out and won’t lose, then pay attention to the sale of food products. With a small capital, you can organize the marketing of rabbit meat.

The most profitable will be the sale of inexpensive cereals. Accordingly, the purchase must be made at wholesale bases at the lowest possible prices, which will require certain costs. Also, the right decision would be to conclude an agreement with bakeries for the supply of inexpensive and social types of bakery products. To ensure low cost, it is better to buy vegetables from farmers directly.

It will take some time to establish business contacts, but buyers will flow to those who can provide a lower cost. Fewer competitors - less cost of goods for the store, which increases the benefits. To evaluate the order of operating costs, pay attention to the cost of a McDonald's franchise. In a crisis, it is risky to acquire such an institution, but if you choose the right place, the number of customers will be quite large.

Medicines

Medicines and devices from the healthcare sector are something that will always be in demand. They say that money cannot buy health, but no one wants to do without the help of appropriate means. This is a profitable direction that does not lose customers at any time. It would not be an exaggeration to say that today medicines are a commodity that is among the essentials. Open a personal pharmacy or even a small network. No one wants to save on their health, so the sale of medicines does not decrease even in the most difficult crisis, and sometimes, on the contrary, it shows a certain increase.

It is important to know! Franchise catalog is open on our website! Go to directory...

Hygiene items

Among the essential goods, personal hygiene items can also be distinguished. During a crisis, the level of sales of such goods may slightly decrease, but this only affects expensive products imported from abroad. In addition, consumers prefer to replace it with affordable domestic counterparts. Among personal care products, laundry detergents, toothpastes, shampoos, cleaning products, deodorants and perfumes show the highest sales. Firms selling such goods are able to survive any crisis if they have products at affordable prices on their shelves. It is beneficial to arrange periodic, not timed to public holidays. For example, give small discounts on a certain day of the week.

Profitable business in times of crisis

Even in a crisis, you can start a profitable business that will bring a stable income. Demand for expensive goods is falling, however, repairing electronics, purchasing components, etc. show large volumes. Instead of acquiring new goods, many people prefer to repair existing ones.

auto parts

During a crisis, many people refrain from buying new cars, so trading in spare parts in such economic conditions is very profitable. The first step is to evaluate the segment in your region. You can organize the implementation both in your store and online. First of all, it is worth expanding the range, but it is not worth buying parts for expensive models, since they are purchased at the appropriate centers. The only way to avoid waste of working capital is to purchase the relevant items only on pre-order.

Advice: during a crisis, those who can offer a wide range of products both in terms of price and product range make good money. In an auto parts store, it is advantageous to put stands with a variety of technical fluids, consumables, engine oils, etc.

In a crisis, an auto parts store is a great option for a small town. This business in the process of development can be developed to cover several market segments. For example, add a small car repair shop where you can immediately install the necessary part or create a point for car washing. In the latter case, the best option would be the one that provides for self-service, and hence the lower cost of the service.

It should be noted that the trade in spare parts for cars is the most profitable investment option in times of crisis. Many can open such a business, but there are no fundamental requirements for those who will be directly involved in trade. This allows you to hire several workers on a piece-rate scheme - to organize a certain minimum rate with an additional payment for successful transactions. At the same time, you can independently engage in the development of another direction.

building materials

After a strong increase in the value of the currency, imported building materials have risen in price significantly, and their purchase has become unprofitable. At the same time, the need for appropriate materials has not changed. The organization of a business for the production of building materials in 2016 will provide a large number of orders, but this will require maintaining the quality of products at a high level. To do this, you will need to purchase expensive equipment, although for certain types of production in this business segment, you can limit yourself to small expenses.

The biggest crisis in the construction segment is expected at the end of 2016, when the construction of a number of large facilities is completed. In a crisis, the purchase of real estate is one of the most noticeable trends. Developers are reacting to this by increasing the volume of work and starting to create multi-storey buildings with a small area of individual apartments, which is more profitable with a low level of income among the population. In addition to them, private individuals are also engaged in construction, preferring to hire a small team of workers and purchase building materials from local manufacturers who offer goods at a lower cost. The absence of the need for expensive delivery also plays a role.

What sells well in a crisis?

In a crisis, everyone is looking for better quality goods at a lower cost. If you know the relevant market, you can earn your income from intermediary transactions. Of course, in a difficult time from an economic point of view, it will not be possible to make a large margin, but with the correct organization of the process, the turnover will be really large.

Chinese products

Many people know that in China you can remotely purchase most goods at reduced prices. This situation in the market of consumer goods is due to the lower cost of labor, when compared with our state. Thus, we can talk about a lower cost in this production. Today, Chinese manufacturers at low cost offer children's toys, shoes, clothing, various production equipment, electronics and other products.

This gives us the opportunity to earn on the sale of goods from China. The simplest method is dropshipping - that is, acting as an intermediary between the seller and the buyer. The difference from trade lies in the fact that you do not purchase goods and do not provide storage and delivery, but are exclusively engaged in the search for buyers. To engage in this type of business, it is enough to open your own online store, as well as resell goods from Chinese suppliers. A list of dropshipping suppliers for an online store will help you with this.

Cloth

Regardless of the crisis, things continue to wear out and people need to update their wardrobe. If you are in doubt about what products will sell well in a crisis, open a clothing store and you won't regret it. There are certain differences between the clothing market and the food sector. There are people who prefer to wear out old things, in extreme cases, giving them in for repair. Nevertheless, a strong drop in demand is not observed.

There is a redistribution of the level of sales across different segments: medium-level goods are being bought less often, while cheap and expensive clothes, on the contrary, are being purchased more often. Since clothing items lose their versatility, in a crisis, citizens try to spend less on one set, but in total, specialized stores still receive quite a large profit.

The maximum income is received by those who provide the widest range. You can create used, inexpensive, mid-range, and high-end departments. Neighborhood of second-hand retail and expensive clothes can show high efficiency if the sales area is properly organized. This business is thriving even in the toughest economic conditions.

What services are in demand in a crisis?

In a crisis, you can sell not only goods, but also certain services. Consulting is becoming especially relevant, but it is important to choose a popular direction and convey information about your services to potential customers. This can be done even with minimal investment. Also, a good result shows the combination of services with the sale of thematic goods.

Services and goods for festive and mourning rituals

Regardless of the crisis, people are born, they organize marriages, celebrate the birth of children, birthdays, die. These processes cannot be slowed down or completely canceled, since they are an integral part of human life. For this reason, the business with the provision of funeral goods and services is in stable demand. Almost anyone can open such a business, even in the absence of experience.

This is the easiest way to start your own business with a minimum investment in 2016. Prior to the immediate start of work, it is necessary to clearly define a specific area of \u200b\u200bactivity. Part of the funeral goods can be taken with payment upon sale, which makes it possible to save on individual purchases. If you start offering customers a high-level service, quality goods, you can get high profits even in a crisis.

Training of crisis managers

During a crisis, many business owners hope to find special managers to reorganize activities during difficult times in the economy. They change the basic principles of the operation of the enterprise so that the enterprise can receive greater benefits in the changed conditions. There are quite a few such specialists in our state, so many managers are forced to go to the appropriate courses on the instructions of the management. If you have personal knowledge in the relevant field or you know a person who can become a teacher in this direction, consider that 2016 will be profitable for you.

It is quite easy to organize such courses, while the benefits from this type of activity are especially high today. Knowledge and experience is a commodity that is constantly in demand. Professionals in any field are valued by businessmen for their experience in a particular type of activity.

Advice A: You can organize a whole group of training courses, as well as actively attract customers. To expand the reach of the audience, it is advisable to create a platform on the Internet, through which you can provide paid information to a huge number of customers.

What to trade in the crisis of 2016 in a small town?

Small towns have their own specifics. On the one hand, large players are often absent in such markets, on the other hand, customers are divided among existing enterprises, and under normal conditions it is not a trivial task to lure them away. In a crisis, the cost of goods comes first. Offer a lower price for analogues or take a place in a new direction.

Goods for children

During the crisis, the demand for high-quality goods for the child remains, which makes this direction very profitable. All parents intend to give their own children the best. Individual fathers and mothers, who are forced to spend even more time at work and in order to provide a more comfortable environment, try to compensate for the lack of their own attention to them. Today there is an increase in sales of children's goods. If you ask experts what is better to sell in a crisis, you can get different answers, but the sale of toys, clothing and hygiene products for children will sound quite often.

If you want to start a profitable business in a small town, then relying on children's clothing is a risky choice. Many people do not refuse used clothes, while new things are usually very expensive. It is not worth completely abandoning the corresponding segment, however, there is no need to significantly expand the range, because the benefit will be concentrated in other sections of this group of goods.

Alcoholic products

In times of crisis, the issue of stress relief and leisure comes to the fore. Alcoholic products are not the last place in this, so you can organize a profitable business on this, which will be popular both in large and small cities. If you are significantly limited in capital, then it is better to choose the latter option, as this will provide lower rental costs, and will also make it possible to avoid strong competition from large retail chains.

Today, the state is introducing a number of measures to combat counterfeit products. This is beneficial for a novice entrepreneur, as it allows an honest business to stay afloat. Despite the crisis of 2016, the alcohol trade remains profitable and can be considered as one of the key areas for starting a business with minimal investment. Before starting the sale of alcoholic products, it is necessary to issue the appropriate permits and familiarize yourself with the legal acts affecting this market segment. With the right organization, a business selling alcoholic beverages can be very profitable. Last but not least is the choice of location for your store.

During a crisis, it is profitable to trade essential products, as well as provide services that save money. However, they can be combined within the same business. Using the example of selling auto parts and arranging a self-service car wash at a car wash store, other types of business can be considered. An excellent option is to organize various courses, including those on starting your own business. Many are looking for opportunities to earn more and reduce spending. Based on an understanding of the current market situation, it is possible to occupy a niche with low competition and high development potential. It is enough just to assess the market.

Save the article in 2 clicks:

Large intermediaries in a crisis are experiencing real economic stress, because in order to reduce costs and increase financial benefits from them, they are the first to get rid of them in the producer-seller-consumer chain. At the same time, the organization of such a low-cost intermediary as dropshipping can become a truly profitable business. You can also get your own small farm. Today, turkey farming is a profitable idea. Merchants should expand the range of available goods, since most of the population refuses expensive goods during a crisis. At the same time, they cannot be completely excluded from circulation. There should always be 10-15% of high-quality goods that will be bought from you, regardless of the crisis.

Today, the unstable financial situation in the country leads to job cuts. Some people go to new companies after being laid off, while others look for ways to start their own profitable business. After reading the article, you will find out which business is profitable to open in Russia with little investment.

What business is in demand now

Supply is formed by demand. This is one of the main economic laws, therefore, in order to open the most demanded business, you need to determine what products and services the population of your city needs. It is believed that in any region, organizations involved in the repair, replacement of plumbing, the sale of household chemicals and products are in the greatest demand. To find out more precisely what kind of business is relevant now, an analysis of the market for services and goods will help.

Service Demand

According to statistics, employment agencies are very popular: the crisis and constant layoffs increase the need for such organizations. Demand for plumbers, hairdressers, electricians and funeral directors remains unchanged. In Moscow and other large cities, the first place in terms of the number of applications is occupied by companies engaged in commercial transportation. Organizations from the sphere of beauty and health are only 1% behind in the top. By finding out which services are most in demand among the population, you can organize a profitable business.

What is profitable to sell now

Aspiring entrepreneurs love to wonder what people are in demand right now. Actual products remain the same. An example of high-margin products: flowers, drinks, jewelry, handicrafts. Such goods are distinguished by stable demand, low production and storage costs. Popular alcoholic beverages are considered popular products.

What kind of business is now in demand in a small town

Small settlements are bypassed by novice entrepreneurs. In their opinion, the business there brings very little income. This is partly true, because salaries there are lower than in megacities. The cost of renting and buying premises will also be less than in big cities, so you can organize your own business with minimal financial costs.

The most popular business in a small town is a general barbershop. In addition to hairdressers, there should be manicure-pedicure masters, beauticians and masseurs. Shoe and furniture repair shops are popular regardless of the financial situation of the country, because. people tend to restore old things out of fear of spending big.

Demanded business

Commercial activity is always aimed at satisfying the needs of people or stimulating demand. Any promising business is built on this. You can artificially create demand for products by running product advertising on the street and on television. The relevance of the entrepreneurial field and whether business decisions are effective still play a significant role.

Profitable business

Commercial activity should bring maximum income with minimal cash investment and exploitation of various resources. These features characterize a highly profitable business. During the crisis, it is not necessary to open enterprises engaged in the production of any products. Their profitability will be low, the risks are high, and you will see real profit only in a few years. The service sector is considered successful.

Super profitable business

All novice entrepreneurs dream of receiving fabulous money, but few manage to realize this in practice. Some franchises allow you to build a super profitable business from scratch in just a couple of months. Another way not to save money and get a lot of money is to create a business that is completely new for the region and in demand. Direction options: from restoration or car rental - to your own thrift store.

Most profitable business

By opening your own bakery in a large city, you can quickly return all invested funds - in less than 2 months. A similar situation is observed with healthy food restaurants. People are no longer attracted to fast foods. The fastest paying business is able to return all invested funds in a month. Before opening your own business, study relevant business ideas, sorting them by profitability indicators for your region - this way you can weed out proposals that will lead to the bankruptcy of the company in the future.

Profitable online business

A distinctive feature of activities on the World Wide Web is the lack of binding to one's place of residence. You can search for clients both in your city and beyond, so organizing a profitable business on the Internet is easier than doing it in the real market. A novice entrepreneur does not even need start-up capital. There are several areas of such business:

provision of online services (programming, design development, accounting, etc.);
launch of an online store;
participation in affiliate programs;
creation and promotion of your information product.

An actual business with the provision of services on the Internet can be created if you are a specialist in any field. You need to draw up a portfolio or launch a business card website, where your skills will be described in detail. You can start an online store without money, acting as an intermediary between foreign sellers and buyers from Russia. Goods will be sold with a small markup.

Online store

Consider opening an online store in more detail.

Pros:

minimum investment (often 10-15 tr is enough)
you can work in the Russian Federation from any city
everything is growing rapidly: in 2018, the turnover of online commerce exceeded 1 trillion rubles, the forecast for 2023/24 is 3-4 trillion rubles.

The main problems 2 - to find a profitable product and stand out from competitors.

Advice - communicate more with the owners of existing online stores. Then the ideas will come by themselves.

The best place for communication is clubs of owners of Internet sites. The largest of them - "Insider", unites tens of thousands of entrepreneurs. The club is founded by the owners of large sites, every month there are large (including free) online and live events.

it is run by the founder of the club, Nikolai Fedotkin, owner of the Video-shoper store (10-15 thousand people visit the site per day)
the issues of choosing a niche (they give more than 1000 proven products), competition, creating a website, advertising, suppliers, individual entrepreneurs, delivery, etc. are solved.

The webinar is free. You won't find anything better in Russia now.

Profitable business with minimal investment

Many people want to make a profit without spending their own money, but not everyone succeeds. In practice, a profitable business with minimal investment can be organized if you offer products of your own production, engage in intellectual work, or act as an intermediary, organizing purchase and sale transactions. Some open collection points for glass containers or scrap metal in the garage.

Network marketing also refers to making money with little investment. You can develop your business at home by recruiting interested people from the population. If the idea of creating a network of independent distributors does not appeal to you, then you can take up farming: the demand for basic food products that are not harmful from an environmental point of view is high among residents of megacities.

Rating of profitable businesses in Russia

Business activities must be profitable. The proceeds should cover the costs of the further development of the organization, the remuneration of employees and the entrepreneur's own needs. If this is not observed, then the business is recognized as unprofitable. Some entrepreneurs initially choose unprofitable areas, which leads to loss of finances over time. Having studied the rating of small businesses in terms of profitability in Russia, you can avoid this. The TOP 5 best entrepreneurs include:

Private auditors. The economic state of the country, changes in legislation practically do not affect the popularity of the audit. This list also includes consulting services.
Specialized clinics. Various types of cosmetic and medical procedures are in demand among residents of all cities, so this area of \u200b\u200bactivity is classified as highly profitable.
Accounting services. Needed by both small companies and large enterprises. The only disadvantage of this industry is today's high competition.
Law firms. A highly profitable business with highly qualified specialists and many cases resolved in favor of clients.
Microcredit. This niche has gained popularity in the last 3 years. Money is issued on the security of products manufactured by enterprises or any property.

Business profitability by industry

Economic performance measures determine whether a company will survive or not. They must be taken into account when choosing the direction of the enterprise. Economic efficiency indicators determine the company's development strategy. Below is a table that demonstrates the profitability of the business by industry:

Business branch	Percentage of profitable organizations
Transport/logistics
Trade, catering

Finance, insurance, banking
mechanical engineering
IT and software development
Business Services
Car sales and service
food industry
Scientific activity, education
Construction, reconstruction and modernization of buildings
Ore processing, mining
Pharmaceutics, medicine

Video: the most profitable business with minimal investment

The word "crisis" is familiar to every Russian. Finding a job in a difficult time for the Russian economy is very difficult. The number of jobs is being reduced, wages are not growing, in contrast to the requirements of employers - where to go? Many make a conclusion for themselves - in their own business. Of course, no future entrepreneur hopes to prosper without difficulties and pitfalls. But it's still worth trying.

Business in crisis: what to do?

Business in a crisis is not easy. The number of small and medium-sized entrepreneurs has decreased and continues to decrease. Everything played a role here: the reduced purchasing power of citizens, and the restriction of imports due to Western sanctions, and the “collapsed” ruble, and worsening credit conditions. Although the state has put forward a number of “bonuses” to support entrepreneurship, such as the development of self-regulation, subsidies, the creation of an outsourcing center, and support for social business, the situation remains difficult.

The result is not encouraging. According to statistics from the Higher School of Economics, more than seventy percent of those who dreamed of doing business in Russia simply do not have the opportunity to put their plans into practice. The main reasons are the inability to take out a loan due to exorbitantly high loan rates and bureaucracy. Moreover, giving privileges with one hand, the authorities take them away with the other.

For example, the Ministry of Finance is reducing the number of entrepreneurs eligible for preferential tax treatment. Outlets, rentiers, and catering establishments are “thrown out” from this list. The head of government demanded that small businesses help replenish the budget. "Where to help?" - the owners of small firms were indignant: "... here one would not stretch one's own legs."

And yet every month new small businesses open up in Russia. After all, even in a crisis there is no “everything is bad”, there are always new opportunities. And the harsh conditions of the economy are a reason not to lose discipline and carefully calculate your plans and forecasts.

Business Ideas in a Crisis: Rural Business Ideas

The number of those who have decided to start their own profitable business in rural areas is growing. The benefit of such an event also lies in the fact that a considerable part of the start-up capital is provided by the land itself: for some it is the popular “six acres”, for someone it is a whole farm inherited. Tools and equipment, which can be taken exclusively in rural areas, also play an important role.

What business to open in the village: beekeeping

Many choose for themselves the path of a beekeeper and open. Indeed, the demand for honey - a superfood whose beneficial effects cannot be overestimated - has always been and will always be. Private beekeepers are the main suppliers of the Russian beekeeping market at the moment. Many people are wary of Chinese honey because of the presence of genetically modified ingredients. In addition, bees produce pollen, propolis, bee bread.

The expenses are rather big - these are hives, bee colonies, inventory, personnel (at least an accountant and two beekeepers).

Honey can be sold not only at fairs - it is possible to conclude contracts with legal entities, such as pharmacies, specialized stores. Foresters and farmers are directly interested in cooperation with the owners of apiaries.

It won't be without risks. Usually, beekeepers move from place to place, and this is natural - both the condition of the land and weather conditions, for example, rainy or, conversely, dry summer, affect productivity.

Get ready for the fact that you will have to learn a lot, for example, to use various units of agricultural machinery, to drive a tractor.

canning

You can do this in the city, but it is much more profitable in the countryside. If only because in the countryside there are much more resources and opportunities for the production and storage of blanks (the same cellar).

It is impossible not to consider such an issue as the production of frozen fruits, berries and vegetables. True, you will have to spend money on such units as renting a refrigerated warehouse; washing and blanching plants; shock freezing chamber; a machine for peeling vegetables and fruits; packaging unit. At the same time, the price for each installation fluctuates around half a million rubles. There will also be staff costs.

The climate, the vagaries of the weather, the condition of the soil also play a huge role.

Farming

It is also called a family business. Indeed, usually all family members are involved in the work of the farm.

For those who decide to become a farmer, there are many options - this is and, and and. Family members who decide to start farming sign an agreement among themselves, and also register a farm, as provided for by the legislation of the Russian Federation.

If you are counting on, then you can not count on a loan as a farmer - those who have been included in the agro-industrial complex development program are entitled to it, plus guarantors will be required.

Instead, you can register as unemployed and apply for self-employment in agriculture. Assistance from the state will be, although small for the farm, but still tangible - about 60,000 rubles.

Small business ideas in a crisis in a metropolis

Those who do not want to leave the metropolis and move to nature will find something to do in the city. The main thing is to focus on a wide consumer.

Own Autoreality

Any crisis is, first of all, a decrease in sales. Car dealers suffer greatly from this, as the cost of cars rises, and the currency depreciates. Naturally, most of all there are problems with the implementation of new cars. As a result, more and more car owners prefer to use old cars for a longer period and try to buy used vehicles.

Given these features, the percentage of sales of spare parts and consumables increases. In other words, during a crisis, the auto parts market always starts to become more active, but car sales fall significantly.

The Autoreality franchise is a great option for those who want to make money. It is enough to connect to a ready-made and existing business selling spare parts and consumables for foreign cars.

minimum initial investment;
good profit;
high demand for products;
favorable margins for buyers and sellers;
clear and simple business niche;
the ability to open a point without its own warehouse;
assistance of specialists with the launch of the store and advertising;
ongoing support.

This is a really relevant and sought-after type of business that will definitely work. In addition, if you provide high-quality and original products at an affordable price, then some of the customers from your competitors will definitely go to you.

In addition, you can personally choose the brand that is best suited for your region by booking it behind you. And this means that your countrymen who have joined the Avtoreality franchise will not compete with you. And, of course, do not forget about the quick payback on invested money.

Briefly about the most requested ideas

There are a lot of offers in the field of franchising today. Everyone, even a novice businessman, will be able to find something to his liking.

It is one of the most effective ways to make money. After all, children's knitted dolls are very popular all over the world. Today it is handmade things that are in fashion. The cost of the franchise is only 59,000 rubles.

The wallets have a detailed design, they are completely unique, so it is impossible to find a similar doll on the market. Moreover, Buffaloes are absolutely harmless as they are made of ecological, hypoallergenic materials. The main advantages of these fashionable and sought-after dolls are high quality, originality and hand knitting.

As for an independent business, you can open a small one that can be sold through a network of vending machines.

Implementation through in general can do a good job. It can be familiar chocolate, soda, chips - such units will be happy to host many organizations, business centers, universities, even schools. Also - not in children's institutions, of course - you can sell tobacco products.

In addition, you can open a car repair shop. In a crisis, people are much less likely to buy new cars, but pay more attention to old ones. There is no doubt that there will always be enough customers.

A profitable type of business will be opening - one that is affordable for both a student, a housewife, and pensioners. Economy hairdressing salons are the place where people with a well-filled wallet regularly come.

Alternatively, you can open a laundry or - these services in any economic situation will be needed by both individuals and organizations.

New business ideas in a crisis related to products

Is it possible to open a grocery business in a crisis and not burn out? Of course you can, because without food a person cannot live. It is only important to follow some tricks.

Business: food production

Is it worth directing forces into the production of products? It’s even worth it, because import substitution is now among the benchmarks of our economy.

Ask what people buy every day and you will hear the answer - pasta! Indeed, most often this nutritious, inexpensive and tasty dish appears at the meal either as a side dish or as an independent meal. And during the crisis, the demand for it has increased several times.

Before we start, let's define a segment. It is better to opt for the "middle class" category. Buyers of this class are not attached to one or another brand - the combination of "price-quality" is more important to them. Pasta can be sold to shops and supermarkets; student canteens, cafes, home delivery companies, wholesalers.

A pasta workshop will require a large room - about 200 square meters and, in fact, equipment. Moreover, it is better to immediately buy a production line that produces one hundred and fifty kilograms of products in 60 minutes. You will also need staff. The pasta business is also good with a high and short payback and an acceptable start-up capital - about 300,000 rubles.

In addition, it will turn out to be a profitable business idea for food production. Especially now, when many types of imported products are “under sanctions”. Despite the apparent simplicity and a small staff (7 people), investments will be required even more than in pasta - about 7,000,000 rubles. And here you should start with renting a room (with the prospect of a subsequent purchase) for your production - about 300 square meters, then equipment is purchased. At the same time, it is necessary to carefully study this segment of the market in the Russian Federation, in addition, strict compliance with the technology is required.

These were examples of what can be produced.

And what about trade?

You should not sell delicacies, but everyday products, essentials. Small stores selling them always have more chances, because they have everything you need on sale. At the same time, it is not necessary to completely exclude expensive goods from the assortment - in any situation there will be people in the country who have money, but you want them to continue to visit your store?

Do not neglect discounts and promotions, such as "two for the price of one." This is exactly what you should not save on. Many owners of large stores in a crisis skimp on advertising, which you should not do. The more you are in the public eye, the more potential customers will know about you. Feel free to say that buying from you is more profitable. This way more people will learn about you, the quality of your products, and the discounts your store offers.

What kind of business to do in a crisis?

Whatever business you open, it is important to remember one thing - in Russia, even without a crisis, business is fraught with risks. How to minimize them? You need to constantly improve your level of development, attend seminars and courses for aspiring entrepreneurs, read developmental literature, for example, Maslow's pyramid of needs - after all, you will need a lot of knowledge that you do not yet have. And any business needs partners - if you don’t have them yet, try to find them.