How to write a business plan for a beauty salon. Ready-made business plan for a beauty salon

Currently, the salon business is considered one of the most profitable and fastest growing. This can be explained by the fact that people always want to look good, especially women. Yes, of course, you can do without extended nails, but you can’t do without a hairstyle. Most of all, long hair annoys men and pensioners. Therefore, a salon or even a small hairdresser will always be in demand, regardless of the financial well-being of the world economy.

Our business plan for opening a beauty salon will help novice businessmen make their start in this area very successfully. You will find out which registration form you need to choose for the salon, which services are worth providing and which are not. We will give the most common financial plan for the purchase of equipment, indicate the criteria for choosing a suitable room, consider the profitability of a beauty salon and payback.

The relevance of the beauty salon business idea

Now we can confidently say that the salon business is firmly entrenched in the services market. Wherever you look - only salons! And even sometimes you can see several beauty salons located side by side with each other. Are their owners so sure of themselves that they are absolutely not afraid of competition?

It should be noted that there has always been competition in this area. But when opening such a business, it is better to think not about competition, but about the quality of the services provided. Then your competitors will worry. If the salon has good advertising, experienced craftsmen and a full range of services, then it will always bring good profits (even at the initial stage).

But the interior of the salon is different. Now even the most ordinary hairdressers call themselves "salons", although the level, of course, is not the same. Therefore, do not deceive customers with a proud sign.

If you are thinking about opening such an institution, then first ask yourself a question. Who is the salon for? If you are in a large metropolis with a huge number of residents and plan to provide a large number of business class services, then, of course, open a beauty salon and think carefully about its image name. But if services will be provided mainly to pensioners who are more accustomed to hairdressing salons and are afraid to go into salons, then the salon is useless. We call the business in the old fashioned way "hairdressing salon", otherwise it will scare away your potential customers. You can also subdivide salons into other categories, such as pet salons, children's beauty studios, image studios, etc. The main thing is not to get confused in all this variety of names and be able to accurately indicate the categories of your salon.

Salon registration

After the direction of the salon is chosen, it's time to think about registration. The best thing . in this case it will be 93.02.

The following documents are required to register a salon.

Business plan.
Lease contract.
Conclusions from the fire and sanitary services.
Permission to carry out activities.
Contract for the export of waste materials (in this case, hair).
Maintenance contract with the Housing Office.
Certificate of conformity.
Medical records for all employees.

Depending on the region, the package of documents may be supplemented.

Note that you need to remember that some areas of the beauty salon must be licensed. Obtain a license if the salon will provide massage or cosmetology services. That is, these are all those services that involve a violation of the skin.

How to open a beauty salon from scratch?

Premises for a beauty salon

First you need to think about where to carry out this activity. That is, what kind of room is needed for this. It can be of any area, but most likely you will not own it. There are two ways: either rent the premises, or buy it. The second option, of course, is acceptable only for very wealthy citizens, since commercial real estate in our time costs a lot of money. Therefore, most will have to be content with renting a room for a beauty salon. Of course, God knows what, and the dependence on the landlord is great, but rent always pays off.

The main thing when choosing a room is to pay attention to the fact that there are all the necessary conditions for work. In the cabin, you will definitely need a utility room, a bathroom, sinks. If plumbing is not installed, then be sure to agree with the landlord on its installation.

Purchase of equipment and furniture

To carry out the type of activity of a beauty salon, you will need to purchase the following equipment (an indicative list):

mirrors,
barber tables,
manicure table,
reception desk,
barber chairs,
lockers and bedside tables.

Recruitment

For an opening salon, the selection of employees is very important, because the whole business can depend on it. All tests of the skill of "recruits" should be carried out only by a qualified specialist in this field. In no case should you draw any conclusions during an oral interview. Note that it is better to immediately combine oral interviews with practice. At the interview with the masters, it is necessary to evaluate not only their level and work experience, but also evaluate their behavior and sociability.

Calculating the wages of employees is also a simple matter. Usually the master gets percentage of work done. If an employee is just starting to gain experience in this area (trainee), then he is given a fixed salary.

You can search for employees in different ways: through ads, the employment exchange, in educational institutions, through acquaintances and the Internet.

Description of the beauty salon

A novice businessman should know that in a newly opened salon it is not necessary to immediately offer visitors all possible services. Such innovations are introduced gradually. You need to be able to please customers with new services every time. If you immediately dump the whole arsenal on them, then, firstly, it will be difficult to figure out which services are in great demand, and secondly, you can simply confuse visitors.

In addition, when choosing a set of services, you must rely on the category of customers that you are going to serve. Naturally, piercings and trendy hairstyles will not be popular among pensioners, but you can introduce inexpensive spa treatments or your own anti-aging program.

We offer a small list of services of a beauty salon:

spa treatments,
mesotherapy,
body shaping programs
face and nose cleansing
manicure and pedicure,
thalassotherapy,
solarium,
massage, etc.

If you want to distinguish yourself, then you can try to arrange in your salon something that your competitors do not have. For example, do afro weaving, piercing, perm and eyelash extensions, depilation, henna drawings. The main thing here is the imagination of the business owner.

Financial plan: how much does it cost to open a beauty salon?

The minimum amount to open the simplest salon is about 60,000 rubles. But, as practice shows, not everyone manages to meet it. For a medium-sized salon opened from scratch, you will need somewhere around 400,000 rubles. This is a more real cost of such pleasure.

The sources of profit in this case are all employees. It is best if they receive a salary as a percentage of work. Then they can not be included in the initial costs of opening a salon. After all, if there are no customers at the initial stage, then a fixed wage can become an unplanned expense item.

It is more difficult with sources of expenses, because there will be many more of them. These are expenses for renting premises, salaries, utilities, garbage collection, consumables, telephone communications, security, etc. These are the main sources. You may have more or less of them - the main thing is to take into account everything possible when calculating, because then you will not have to expect unforeseen troubles.

Approximate calculations

from 1 hairdresser - 40,000 rubles. per month (this is minus the salary of the master);
from 1 manicure master - 30,000 rubles. per month;
if we have two hairdressers and a manicurist, then the total monthly profit will be 110,000 rubles.

rent - 20,000 rubles;
utility bills - 5,000 rubles;
garbage disposal - 3,000 rubles;
purchase of consumables - 10,000 rubles;
alarm system (security) - 15,000 rubles;
telephone conversations - 3,000 rubles;
advertising - 5,000 rubles.

Total: expenses amount to 61,000 rubles.

110,000 - 61,000 \u003d 49,000 rubles. net profit from one salon per month.

Business selling dresses for brides and other wedding services:

Beauty salon payback

To determine whether it is profitable to open a beauty salon, you need to make average calculations of the profit of the salon. Of course, in different periods of time, income can be different. For example, during the holidays, the profit is greater, and during the holidays it can be completely zero.

Experts advise such a formula for calculating profit. We take, for example, hairdressers. We estimate the average price of the service (since they can be different) and multiply it by the average number of clients per day, then multiply by working days. We subtract 40% of the employee's salary from this and get a profit from this category of craftsmen per month. In order to get net income, it is necessary to subtract the costs of rent, material, etc. from the resulting amount.

As a rule, the average salon pays off from one to two years, in rare cases the payback period may be less.

If we take the above example, then at a cost of 400,000 rubles. to open a salon, it will pay off in 10 months. Why 10 and not 8 months? Everything is simple. We take into account how much money we still have to spend on initial expenses in the form of repairs to the premises, and also deduct from net income a certain amount that we will spend on ourselves every month.

beauty salon advertisement

Salon advertising should be singled out as a separate item, because usually all novice salon owners stumble on this. Just signage is not enough. After all, modern salons are so diverse in their services that one sign “Beauty Salon” makes it completely incomprehensible whether they offer a service that we have been looking for for a long time, or whether they just do a haircut here.

Outdoor advertising

It could be billboards. But the shield is expensive, especially for large cities. Therefore, in our advertising, the main thing will not be its size, but information. Outdoor advertising is obliged to attract attention with its unusualness - you don’t need to do it like everyone else.

Advertising in periodicals

Advertising in newspapers and magazines is still bearing fruit, you should not treat it with disdain. But you should not advertise there for business class. Information in magazines is sought by those who need good discounts, as well as graduates of educational institutions.

TV and radio advertising

Internet advertising

A very popular method now. You can advertise the salon everywhere: on forums, in groups, in social networks. networks. However, it will be most effective if you make your own website or start a blog.

Active advertising

Active is now called the ad that specifically encourages visitors to come to you. It could be flyers that you hand out on the street, or even a person with a mouthpiece shouting out information about promotions. A very good way. But it is not recommended to hire a special person for this.

In addition, the owner of the salon himself should not engage in active advertising. An owner running down the street with flyers (even at the opening stage) will give his business a bad reputation. It is best to send advertisers to the salon one by one, especially those who do not currently have clients.

So. You have firmly decided to become the owner of a popular business and write a sample beauty salon business plan to start with. Before proceeding with targeted financial investments, you should dwell on the problem of the demand for business in your region and answer the question: for whom?

Beauty Salon Business Plan Development: Market Analysis

Beauty Salon Business Plan: Collection of Documents

The list of documents for opening a beauty salon contains the following items.

Title documents

Registration documents (on ownership, charter);
Lease agreement (if any).

SES conclusion

Technical documentation for the premises;
Assortment list;
Agreement with the organization for the removal of garbage and hair;
Contract for washing peignoirs, towels * ;
Documents for sterilizers;
Contract for disinfestation, disinfection, sanitary passport;
Contract for the maintenance of the exhaust ventilation system;

In addition, a sample business plan for a beauty salon should indicate the need for the following list of documents:

Conclusion to work from the fire inspection;
Permission to carry out activities from the administration of the settlement;
Permission to carry out trade in related products (from the administration and SES);
Agreement with the Housing Office for maintenance (electrical wiring, water supply, etc.);
Agreement with the organization for the maintenance of the cash register;
HR documentation package;
Certificate of conformity * ;

(*) - issued on a voluntary basis and if necessary;

List of personnel documents

Documentation on personnel records includes several packages.

Accounting documentation (payments, payroll calculations, etc.).
Personnel accounting.
Internal acts establishing the interaction of employees, the procedure for work and maintenance.

The list of documentation must necessarily contain the personal files of each employee, their work books, liability agreements, a briefing log, work schedules, vacations, etc.

Important : For lack of documents, the labor inspectorate has the right to impose a fine of up to 50 thousand rubles, or suspend the organization's activities for 90 days.

The location of the beauty salon plays an important role. But even more scrupulously it is necessary to approach the design of the salon itself.

Some organizational moments of opening a beauty salon

A detailed beauty salon business plan contains the following key points:

The choice of the position of the cabin

The determining factor for successful business is the location of the enterprise. It is desirable that the salon is located on a busy street, with high traffic, convenient parking. Another condition is the absence of a number of competing structures. All of the above refers to a standard set of factors that affect revenue volumes. Often consider the option of locating the salon inside a shopping or office center.

Requirements for the premises

The premises must comply with:

First of all - the norms of SES;
Secondly, the style and purpose of the organization - a beauty salon.

Outside equipment requirements

It is desirable to have:

Showcase windows;
Protection against precipitation in the form of a visor at the entrance to the salon;
Placement of pillars, advertising signs near the salon;

Mandatory conditions:

Central entrance from the street;
Location on the 1st floor. The exception is salons located in shopping (office) centers where there are escalators or elevators. In this case, the placement of a colorful sign is possible on the facade of the building;

It is unacceptable to equip the entrance to the salon through a common courtyard.

Technical requirements

Minimum area - 100 m 2;
Ceiling height - min. 3 m, not including finishing;
Ability to connect units operating from 220V and from 380V;
At least one emergency exit;
The presence of a vestibule in the room in case of installation of a thermal curtain in cold weather;

Engineering systems

Possibility of water supply to each room of the cabin (for this, it is necessary to provide for a margin of at least 30 cm in height or a basement, which will allow communication to be carried out in the floor);
Separately mounted ventilation duct;

Salon equipment

Consider the option of opening a casual class beauty salon for 20 clients. Before deciding on the equipment, it is necessary to designate a list of services that the service will provide. A detailed beauty salon business plan contains the following list, recommended for elephants of this class:

Hair care (equipment for cutting, styling and coloring).
Pedicure and manicure (equipment for the care of feet and hands).
Cosmetic services and related equipment.
Full body skin care services (solarium, massage equipment).
Creation of the client's image, a unique image (specialized equipment).

A complete list of equipment, including hairdresser's inventory, furniture, number of mirrors, chairs, etc. contains a ready-made beauty elephant business plan.

Personnel Requirements

In addition to the head, the beauty salon for 20 persons includes the following staff:

Salon manager with a combination of the work of an accountant, who purchases materials, equipment, inventory and household materials. In other words, the organizer and business executive who maintains all financial statements. These types of work can be performed by one person in our case with a small salon. When opening a large structure, it is necessary to delimit responsibilities into several units.
Hairdresser-universal (2 people for the service of the female half, 2 people for the men's room).
Cosmetologist with a combination of the work of a makeup artist, consultant. (1 unit).
Make-up artist with a combination of the work of a make-up artist, stylist, cosmetics consultant. (1 unit).
Manicure-pedicure master (at the initial stage, they took one unit, with an increase in the number of clients, you can take an additional one master).
Masseur, combined with the work of a spa therapist, chiropractor.

Spa business plan.

Financial calculations

An example of a business plan for a beauty salon, in addition to organizational issues, should contain some calculations and figures that provide theoretical prospects and profitability of the enterprise.

The calculation of profits for enterprises of this direction and scale is calculated based on an analysis of the activities of similar structures. As a rule, a beauty salon in rare cases is loaded by more than 50%, and we will proceed from this.

Expenses

Room rental - 50 thousand rubles. monthly (in case of purchase - at a time from 2 million rubles);
Equipment - 1 million rubles;
Repair, design of the premises from 1 million rubles.
Related costs 500 thousand rubles;
Salary of hired personnel - 1200 thousand rubles. annually.

Total: 5700 000 rub.

Income

With a planned capacity of 20 people, taking into account the incomplete workload, the income of the beauty salon will be 400 thousand rubles. monthly.

Total: 4 million 800 thousand rubles. per year, (when buying a room).

Summary : when analyzing a business plan for opening a beauty salon, it is obvious that the payback of the enterprise comes after a maximum of 1.5 years. Therefore, a beauty salon, subject to all the subtleties, conditions and formalities, is a very profitable investment. Yes! And do not forget to give the salon a sonorous original name, it is better to coordinate this moment with a psychologist. Good luck!

The first point with the basic data of the project.

Sample:

Activity: services in the field of beauty.
Location: indicate the city and district in which the enterprise is opened, the population.
Area: 70 square meters.
Form of ownership: rent.
Schedule: 9:00-21:00 , seven days a week.

Services:

Hairdressing (including hair extensions);
Manicure and pedicure (including nail extension);
Epilation;
Cosmetology, including hardware;
Body care (wraps, massage);
Sunburn in the solarium.

Market analysis

Target audience - people aged 18-45 years. At the same time, most of the clientele are women 20-35 years old (about 70%), about 20% of visitors are people 35-45 years old, the remaining 10% are elderly people and teenagers.

The most successful choice of location is a sleeping area built up with multi-storey buildings. In this case (subject to placement in a large city), approximately 30-40 thousand people will become potential customers of the institution.

Before starting work, analyze all institutions located in the area, their list of services and pricing policy. Develop your advantage for each competitor. For example, a “protection” from a large institution will be a service that only you offer, a bright sign, affordable prices.

Business organization

This paragraph provides a description of the registration of entrepreneurial activities, obtaining permits, choosing a taxation system.

We open an individual entrepreneur with simplified taxation. OKVED codes:

93.02 Provision of services by hairdressers and beauty salons (this includes standard hairdressing procedures, makeup, manicure).
93.04 Physical culture and health-improving activities (massages, solarium).
85.14 Other health protection activities.
52.13 Other retail trade in non-specialized stores.
52.33 Retail trade in cosmetics and perfumery goods.

A package of documents with which you can start working: permissions from the Sanitary and Epidemiological Station, State Fire Supervision. For cosmetic procedures, epilation, massage, a medical license is required. When calculating how much it costs to open a beauty salon, start with these costs.

Marketing plan

To get a client to contact you, develop competitive advantages. For example, the middle price segment with high quality, a wide range of procedures, discounts and bonuses for regular customers.

Image and advertising

To start such a business from scratch, you will need:

Outdoor sign (about $500);
Development of corporate identity, logo (100-150 $);
Website development and promotion ($150-350);
Printed handouts: flyers, business cards ($150);
Placement in a popular women's magazine (about $300).

Promotion channels

You can effectively promote the institution using the website, communities in social networks (VKontakte, Facebook, Instagram). The most important channel is the clients themselves, word of mouth.

Sales promotion methods

You can increase demand and attract attention with promotions:

Solemn opening ceremony with drawing of gifts and distribution of certificates with discounts.
Sale of gift certificates. Especially relevant for the holidays - February 14, March 8, New Year. The target audience is men who want to give a gift to their beloved, and women who choose a gift for a friend.
When ordering a complex of procedures, the first procedure is free of charge. This will help the visitor to be convinced of the effectiveness of your methods and will not scare away the “unreasonable price”.

Pricing

Given the orientation of the institution to the average (and slightly above average) price category, we are developing a price list. Let's give an almost ready-made example with the most profitable and popular services (prices are in dollars):

Salon

A haircut. Women's - 7-8, men's - 5;
Laying - 4-5;
Toning - 8;
Highlighting - 13;
Lamination - 15;
Hair straightening - 23;
Perm - 30-38;
Hair extensions - 70-120.

Makeup

Daytime - 13;
Evening - 23;
Wedding - from 25;
Eyelash extensions - 23;
Eyebrow extension - 30;
Eyebrow correction - 4.

Nail care

Manicure - 5;
Pedicure - 11;
Paraffin therapy - 4;
Nail extension - 12-30 depending on the technology.

Depilation and epilation

Leg depilation - 8;
Depilation of the hips - 8;
Depilation of hands - 8;
Armpit depilation - 6;
Classic bikini - from 8;
Deep bikini - 18;
Electrolysis - 16/hour;
Laser hair removal - 4.5 / 1 sq. cm;
Photoepilation - from 55.

Cosmetology

Ultrasonic facial cleansing - 26;
Whitening with vitamin C - 15;
Facial massage - 12;
Facial peeling - 30-60;
Correction of mimic wrinkles (botox, relatox, xeomin) — 4/unit;
Anti-couperose program - 29-38;
Lip augmentation with Botox - 5 / unit, (about 150 - full course).

Body care

Massage - from 13;
Lymphatic drainage massage - from 23, general - 70/hour;
Vacuum roller massage - 15/session;

Wrap

Honey - 20;
Algal - 23;
Chocolate - 23;
Thermal wrap - 46.

Solarium

3-4/10 minutes.

Production plan

In order for the institution to bring a good income, it is necessary to place as many jobs as possible inside.

Room requirements:

Separate entrance;
Water supply is cold and hot. Water should flow not only into utility rooms, but also into the working area;
Good lighting - daylight plus artificial light - only about 30-35 lamps;
Flow ventilation and air conditioning system;
Fire safety system.

The project provides for the correct division of the premises into zones:

Reception, wardrobe - 9 sq. m;
Hairdresser's room - 15 sq. m;
Make-up artist area - five square meters;
Manicurist zone - 6 sq. m;
Massage room - 11 square meters;
Cosmetology room - 10 sq. m;
Solarium - eight square meters;
Utility room - 3 sq. m;
Shower - three square meters.

Renting such a room will cost about $ 900 per month.

Technical base

The most important investment is equipment. Opening a beauty salon requires the purchase of the following equipment and furniture for the arrangement of the establishment (prices in dollars):

The waiting area

Reception desk - 300;
Cash register - 180;
Computer, phone - 300;
Wardrobe for things - 230;
LCD TV - 240;
Sofa - 150;
Coffee table - 70.

hair salon

Two armchairs- 300-400. A good selection of inexpensive hydraulic chairs is provided by the Image Inventor brand.
Workplace with a mirror(two) - 300. Image inventory or Panda.
Sushuar- 150. An inexpensive one can be purchased from the Profreshchenie company, a more expensive and better option - from the Italian company Vision.
climazon(two) - 550. In the middle price category, Polish Harmony, Italian EGG, Ceriotti are popular.
Armchair with sink- 240. The best and inexpensive manufacturers - Image-master, Image-inventor.
Washing- 130. Recommended and high-quality for little money - Italian Laguna, "Sonata" from Image Inventor.
Sterilizer– 55. Sanity, Germix.
Cart(two) - 96. Modus, Artecno.

Nail care cabinet

Manicure table - 90. The best options are offered by Artecno, Madison, Euromedservice.
Rack - 110. Artecno.
Manicure apparatus - 300. Saeshin, Euromedservice.
Manicure hood - 60. Ultratech.
UV lamp - 50. Germix, Yoko.
Chairs (two) - 330. Lemi, SalonISPA.
Wax traps, paraffin therapy equipment – 100. Yoko, Madison.
Shelves - 75. Lemi, Armando.
Bath for pedicure - 30. Polaris, Refreshing.
Pedicure machine – 1000. Podomaster, Unitronic.

Visage

Armchair - 40. Image master, Lemi.
Mirror and table - 230. SalonISPA, J-Mirror.

Beauty parlor

"Toplaser" for photoepilation - 4600.
Apparatus for vacuum-roller massage "Diflexi" — 5300.
Pressotherapy apparatus "Bloomoon" — 2300.
Device for ultrasonic peeling SILVER FOX - 320.
Master's chair - 75. Madison, Gezatone.
Couch - 200. Madison, Image Inventor.
Beautician's table - 120. Lemi.

Body care

Thermal blanket SILVER FOX – 300.
Electric massage bed – 200. Cesare Qaranta, Belberg.
Massage table – 40. Belberg, Diacoms.
Couch for wrapping (spa-couch) - 1800-2000. Relatively inexpensive and convenient options are Livia, SPA SUITE, SAVONAGE, SMERALDO.

Solarium

Vertical - 8000. The best and time-tested options are Luxura, MegaSun, SmartSun.
Horizontal - 9000. Luxura, MegaSun, ErgoLine.

In addition, it is necessary to make a lot of smaller acquisitions.. These are cosmetics, tools, consumables, uniforms for workers (three sets per person).

Most often, masters come to work with their own set of tools.. But in any case, it is worth knowing which brands offer the highest quality tools and consumables in the field of beauty. The "face" of the enterprise is very dependent on the brands with whose products it works.

Hair cosmetics and hair care tools:

Schwarzkopf;
Loreal;
Londa;
Goldwell;
ORGANIC SYSTEMS;
Estel;
Wella;
Dikson;
BaByliss;
Moser;
hairway.

Cosmetics and make-up tools:

dive;
Faberlic;
INGLOT;
Clinique;
L'Oreal;
Max Factor;
Maybelline;
Yves Rocher;
SIGMA;
Mary Kay.

Tools and supplies for nails:

Mertz;
LaFrez;
Solingen;
Zinger;
redmond;
Vitek;
scarlett.

Wrap cosmetics:

Algotherm;
Blue
Arabia Organic.

organizational plan

The staff includes:

Administrator;
Manager;
Cleaning woman;
4 universal hairdressers (work in shifts);
2 manicurists;
Cosmetologist;
Masseur.

Accounting is outsourced. All employees must have a document confirming their professional level; a specialized education is required for a cosmetologist.

The salary is received only by the administrator, manager and cleaning lady. All masters receive a percentage of the work performed - 30% from the cost of the service + tips.

Launch plan

It will take 4-6 months to open a business. Work on its launch consists of the following stages:

Business registration;
Rent and repair of premises, decoration;
Technological and engineering design, carrying out the necessary communications;
Obtaining permits and licenses;
Purchase of equipment and consumables, installation of equipment;
Personnel search;
Advertising campaign.

Also on , for completeness.

Risks

Before the beginning it is worth assessing the possible risks and develop ways to overcome them.

The emergence of new competitors. It is necessary to maintain a high level of service, improve quality and expand the list of procedures.
Deterioration of the market situation, reduced solvency. The development of additional proposals, the introduction of special programs, and the holding of promotions will help. It is important to build a base of regular customers. In any situation, a woman will want to be beautiful, so you will not lose visitors.
Theft. A burglar alarm and property insurance will help to save you from this.

Financial plan

Let's look at the financial model of the business.

Capital cost ($)

Registration with the IFTS, obtaining permits - 1000;
Rent for the year ahead - 11 thousand;
Interior design development - 1500;
Engineering design - 700;
Technological design - 400;
Repair of the building, premises - 2500;
Installation of communications, fire safety systems, video surveillance systems, lighting - 3000;
Finishing, purchase of decor items - 3000;
Appliances, furniture, equipment - 38 thousand;
Purchase of consumables - 3000;
Advertising - 1500;
Unforeseen expenses - 2000.

Total- 68 thousand dollars.

Costs per month (USD)

Wage fund - 1500 (masters work piecework);
Bookkeeping - 250;
Purchase of consumables - 1000;
Advertising - 200;
Utility payments (including garbage collection) - 100;
Unforeseen expenses - 150.

Total- 3200 dollars.

Efficiency and income

Efficiency calculations are based on the fact that in the first months the salon will be loaded by 30-40%. This figure rises to 50-60% by the end of the first year and up to 85% by the middle of the third as the popularity of the institution grows. Sales peaks are spring and December. The decline is observed in the summer due to the holiday season.

Based on the above prices, the average check is about $20-40. The revenue in the first 4-6 months will be about $7,000, and the net profit (including the salary of the craftsmen) will be about $2,000. The positive dynamics of development allows in two or three years to reach the volume of revenue in the region of 24-30 thousand dollars.

Only a detailed plan of that, you can begin to act. All events must be scheduled literally on a weekly basis. and stick to the schedule. Then the payback of the business will be optimal.

In order to open your own business, you need not only the presence of a certain capital and desire, but also a clearly defined task. A business plan for a beauty salon, a strictly prescribed project with all calculations, diagrams and graphs. Thanks to this business plan, a more detailed picture of upcoming business and investments emerges.

For every person, regardless of his status and age, his appearance is a very important factor.

Therefore, according to statistics, beauty salons are a fairly profitable business, which has very high indications of demand for offers, and the main advantages are the following characteristics:

Proper organization of the beauty business in the future can lead to the emergence of a number of network salons, under an already established brand name. Which, moreover, independently attracts additional investors;
To enable the business to work, a minimum number of hired personnel and equipment for the salon is required;
The enterprise can perform its functioning within a small room. For example, the calculation is carried out according to the quadrature occupied by the master of the workplace. So the estimated area per worker will be 7 square meters;
The beauty business is characterized by good growth rates, even taking into account the time of crisis.

The development of a beauty salon requires a fairly small initial capital, which, with the correct and accurate introduction of the enterprise, justifies itself in about nine months.

Planning stage

The project of a business plan for a beauty salon begins, first of all, with a competent and correct summary of the planned company. This section is rather short in its content, but at the same time its significance is quite high. Since the component must necessarily lure future readers and create a positive opinion about itself and the project.

And so, the initial lines should fully reveal the purpose of the plan being developed. At the beginning, the entrepreneur describes all the tasks set and by what methods he is going to implement them.

The first points in drawing up a business plan for a beauty salon are usually the following points:

Planned profit from the organization of a beauty salon;
Detailed description of the enterprise development plan;
The final conclusion with the analysis regarding the payback period of the beauty salon.
The first point above is the main one, because it is on it that the foundation of the future business is formed.

A business plan for a beauty salon from scratch assumes the availability of all the necessary information about the enterprise, such as: the name of the salon, the exact location, the planned work schedule of the company.

To host your own business focused on the beauty industry, it is better to choose places for a salon closer to the city center, preferably with heavy traffic and the presence of parking spaces.

But you should also not forget about the main rule, the location of the planned business object, which says that it is worth choosing those places where competing organizations are least concentrated.

Of course, it is not always possible to locate a beauty salon facing the street. In this case, you can use places in a shopping center or office space, but with a bright and memorable advertising sign that contains detailed indicative information for a potential client.

Marketing stage

A business plan for opening a beauty salon for girls contains a section on marketing. At this stage, the planned place of the business project in the existing service market is considered. An assessment of the strengths and existing competing enterprises is also given.

The final business plan should include the following factors:

The development trend of the enterprise in a competitive environment;
Analyzing information regarding the location of the enterprise and its development;
Characteristics of the customer base with detailed information, including such points as: age category, social status and other components;
Drawing up an analysis of the planned advertising, which is expected at the start of the business project;
Information concerning competitive firms, their positive aspects and features.

In today's market of services, the placement of a beauty salon is a very cost-effective solution. And when building a competent plan, as well as placing the enterprise in the right place, a large attendance and profit are guaranteed.

Customer focus of the planned beauty salon

Before you draw up a business plan for a beauty salon, you need to understand the target audience of a beauty salon. Since, the number of customers directly depends on this, and hence the generated profit.

Until recently, the main clients of beauty salons were mostly women in the age category from twenty to thirty-five years. However, today this age and gender category has changed significantly. Now they also often visit a beauty salon and teenagers from the age of fourteen, both girls and boys. Men also often began to visit beauty salons.

The stage of determining the level of income of the client base directly depends on the type of services provided and the beauty salon itself. So, for example, luxury beauty salons are visited mainly by clients with an income of sixty thousand rubles and more. Mid-level salons, in turn, are aimed at customers with a monthly income of fifteen thousand rubles.

Therefore, before planning a business project, you should have information about the most relevant and popular areas related to this area.

However, if you have even small funds, you can create a good advertisement by resorting to the following methods:

It is worth adding a beauty salon to the cards. Thus, a set of client base can be formed from requests, for example, “lunar manicure of the Leninskaya metro station”, while you don’t need to pay extra to get into the results;
Availability of gift certificates. Which will attract more customers to the salon. Because, today it is very popular to give friends and work colleagues paid visits to beauty salons;
Promote an advertisement about a beauty salon in various women's forums. Since it is on them that the entire main female population lives, trusting the opinion and experience of other members of the forum;
Promote an advertising company in various social networks. This is sometimes even a much more effective method compared to the others listed above, because a modern person spends most of his free time on such Internet resources.

Description of all services offered

In order to get more detailed information regarding the necessary equipment, tools, workers, materials, you need to describe in detail in the business plan of the beauty salon the entire list of services offered.

For example, such as:

Hair care procedures that include: cutting, styling, coloring, creating complex hairstyles, as well as full-length salon care using professional cosmetics.
Nail treatments. And various techniques and procedures, for the implementation of which special means, equipment, tools and others are needed.
List of cosmetic procedures.
List of procedures for skin care. This item should include special cosmetic products, massage equipment, a solarium (if available) and other components.

beauty salon staff

For the normal functioning of the beauty salon, it is necessary that the following employees be present in it:

manager (administrator). Job responsibilities, which include: registration of applications, procurement of necessary funds and equipment, financial management, control of other staff members;
Hair stylist. For the functioning of the salon at the initial stage, it is recommended to hire one male and two female masters. And it is desirable that people be qualified specialists with a certain amount of experience in their position;
Massage professional. Also, do not hire newcomers without some experience and relevant knowledge.
Nail master. At the beginning, there may be one employee. Also with a certificate and experience;
Makeup artist-cosmetologist.

A ready-made business plan for a beauty salon should contain information about job responsibilities, staff work schedules, and wages.
Thus, the initial team will have seven people available, with the exception of the leader.

Today, people are increasingly striving to have a beautiful appearance. This becomes a big incentive to open new beauty salons. In terms of demand, the salon business is highly promising. The business plan for opening a beauty salon indicates the possibility of attracting a large number of clients, subject to certain conditions of professional management.

Objective of the project: making a profit by providing beauty services to the population.

The main success factors of a beauty salon:

The steadily increasing desire of Russians for Western standards of beauty.
Service improvement.
Increasing the number of services
Growth in the number of male clients (1/4 of salon visitors are men).
The possibility of attracting high-class specialists, training in the best foreign workshops.
Understanding the difference between home care and professional beauty treatments in the salon.

The amount of initial investment is 945 000 rubles.

The break-even point is reached On the second month of work.

The payback period is 10 months.

Average monthly profit of the 1st year of project implementation 127 600 rub.

2. Description of the business, product or service

salon business is a fast growing area.

A novice businessman should know that in a newly opened salon it is not necessary to immediately offer visitors all possible services. Such innovations are introduced gradually. You need to be able to please customers with new services every time. If you implement everything at once, then, firstly, it will be difficult to figure out which services are in great demand, and secondly, you can simply confuse visitors.

This salon is located in a residential area, within walking distance from the houses. It is convenient to visit it both after work and on weekends. The room has a cozy, warm atmosphere. The beauty salon is included in the economy segment and has a relatively low investment and a quick payback. The average bill of such a salon is 700-900 rubles. It has a large flow of customers and is not subject to economic crises.

Services:

Hairdressing services: coloring, highlighting, hair extensions, hair straightening, various hairstyles and styling, hair care;
Nail service: manicure, pedicure, gel polish, shellac, nail extension;
Body depilation with wax, sugar (sugaring);
Classic, relaxing, anti-cellulite massage;
Facial tattoo, correction and coloring of eyebrows and eyelashes.

To maximize profits in a beauty salon, related products are sold:

Hair care products;
Body care products;
Decorative cosmetics.

3. Description of the market

The beauty market in Russia is still far from being saturated. The demand for beauty services continues to grow, currently the market saturation is no more than 50%. Market operators predict the growth of beauty salons at least 10% per year. The beauty industry can withstand any crisis. Being well-groomed and attractive is a value for all time. In any economic situation, the services of hairdressers and cosmetologists will be in demand. Even in the last crisis of 2014, beauty salons continued to open. The main thing is to be consistent in pricing policy and think over a strategy.

The target audience

The target audience of the project can be divided into two separate categories: potential target audience and real target audience.

To potential target audience can be attributed to all people who have a need to visit a beauty salon from time to time. These can be people of any age and gender with an average and below average level of income. Hairdressing services are in the greatest demand among consumers. Most of the other services are designed for women aged 27 to 45 years. As a rule, it is they who are more attentive to their appearance and make up the bulk of consumers and are real target audience salon.

4. Sales and Marketing

5. Production plan

The main goal of the project is to open a beauty salon and maximize its profits.

Overview of the real estate market for the selection of the optimal premises.

Requirements for the premises of the beauty elephant:

Location: sleeping area;
Room area - 70-100 m2;
Separate entrance from the street or from the end;
It is desirable to have parking for 5 cars or more;
Preferably ground floor or semi-basement with windows. The basement is not considered. You can consider the second floor with a comfortable and short flight of stairs. Above the second floor, it is not recommended to consider the location of the salon;
A place on the facade facing the street is mandatory for a sign, it is also desirable to have a place for placing a banner.

Registration of a legal entity.

Activities can be carried out by both an individual - an individual entrepreneur, and a legal entity - an LLC.

SES conclusion.

To get it, you need:

Technical documentation for the premises;
Assortment list;
Agreement with the organization for the removal of garbage and hair;
Contract for washing peignoirs, towels;
Documents for sterilizers;
Contract for disinfestation, disinfection, sanitary passport;
Contract for the maintenance of the exhaust ventilation system;

In addition, a sample business plan for a beauty salon should indicate the need for the following list of documents:

Conclusion to work from the fire inspection;
Permission to carry out activities from the administration of the settlement;
Permission to carry out trade in related products (from the administration and SES);
Agreement with the Housing Office for maintenance (electrical wiring, water supply, etc.);
Agreement with the organization for the maintenance of the cash register;
HR documentation package;

6. Organizational structure

Staffing schedule:

director - 1,
administrator - 2,
masters - 8.

The total number of employees is 11 people.

For an opening salon, the selection of employees is very important, because the whole business can depend on it. Verification of the professionalism of the masters should be carried out only by a qualified specialist in this field. Oral interview must be combined with practice. At an interview with masters, it is necessary not only to evaluate their level and work experience, but also to evaluate their behavior, sociability, and goodwill.

Ways to search for employees: ads, employment exchange, educational institutions, acquaintances, the Internet.

The method of calculating the wages of masters is piecework. Masters receive 40% percent of the work done. Administrators and the director receive a fixed salary.

Calculation of wages of employees, rub.

	1 month	2 month	3 month	4 month	5 month	6 month
Manicure


hairdressing services




Cosmetology


Administrator, 2 people
Director
Total:

	7 month	8 month	9 month	10 month	11 month	12 month
Manicure


hairdressing services




Cosmetology


Administrator, 2 people
Director
Total:

7. Financial plan

Investment costs for opening this business amount to 945,000 rubles.

Sales plan for the 1st year of the project, rub.

REVENUE	1 month of work			2 month of work			3 months of work
REVENUE	Number of clients (month)	Wed standing. services (rub.)	Total	Number of clients (month)	Wed standing. services (rub.)	Total	Number of clients (month)	Wed standing. services (rub.)	Total

Master1
Master2

Master1
Master2
Master3
Master4
Cosmetology total, incl.
Master1
Master2
Products for sale
TOTAL REVENUE

REVENUE	4 months of work			5 month of work			6 months of work
REVENUE	Number of clients (month)	Wed standing. services (rub.)	Total	Number of clients (month)	Wed standing. services (rub.)	Total	Number of clients (month)	Wed standing. services (rub.)	Total
Total nail service, incl.
Master1
Master2
Hairdressing services total, incl.
Master1
Master2
Master3
Master4
Cosmetology total, incl.
Master1
Master2
Products for sale