The demand for clothing is at a high level. It is needed by people of all ages and social statuses. However, during the period of prevailing factory production, it is quite difficult to find exclusive and inexpensive clothes.

Here the showrooms come to the aid of the consumer.

What it is?

A showroom is a place where clothing is displayed. Shows are aimed at attracting wholesale buyers. The showroom exhibits exclusive clothing, presented in one copy.

This a place that allows novice designers to find their customers. A home store can also act as a showroom.

Unlike a boutique, clothing in a showroom is sold at a reduced price. Tax-free trade is carried out on the territory of the institution. For this reason, the cost of production is significantly reduced.

The product is presented in one copy, which makes it exclusive.

Which direction do you prefer?

Having decided to open a showroom, an entrepreneur must decide where to start, that is, choose a concept.

Allocate:

• Studios. Samples of factory samples or goods of large manufacturers are exhibited. Clients are wholesale buyers
• Studio. Serves as a showroom for designers who have not yet had time to gain recognition. Allows them to find their buyer. Clothing can be made to order. Clients are people of all ages.
• The room in which product samples of several designers. Retail sale of finished goods. Clients are people of all ages.
• boutique at home. The sale of goods purchased abroad or in an online store is carried out. Sale is carried out with a small margin. Clients are predominantly young people under 35 years old.

It is easier to cooperate with wholesale buyers. The showroom will present samples of products that are present in mass production. The owner of the establishment will have to conclude contracts with suppliers of goods. Finding clients for such a showroom is more difficult.

If an entrepreneur plans to create a showroom aimed at selling goods to retail buyers, he must understand that these people are looking for an exclusive product.

To make a profit, the owner of the establishment will have to organize the supply of products from abroad or conclude a contract with the designer. An entrepreneur can sell goods purchased in an online store.

The sale of products is carried out with a small margin.

Particular attention should be paid to the name of the showroom. It should reflect the concept of the institution. For example, if it is planned to sell branded European clothing, then the name “Rococo” or “Passage” should be used.

Features of the legal side

Having decided to open a showroom from scratch, an entrepreneur must decide on the form of ownership. For the type of business, registration as an individual entrepreneur or opening an LLC is suitable.

The final choice should be made based on the planned size of the business and the availability of partners.

For IP a smaller package of documents is required. To register as a sole trader,the registration authority will need to provide:

• Statement;
• Copy of TIN;
• Copy of passport;
• Receipt for payment of state duty.

To open an LLC the list of documents is much wider. The list includes:

• Statement;
• The decision to establish an LLC;
• Charter of LLC;
• Receipt of payment of state duty;
• Application for the transition to the selected taxation system;
• A letter of guarantee from the owner of the legal address or documents confirming its ownership by one of the founders.

It is much easier to open an individual entrepreneur, but the entrepreneur is responsible for business matters with all his property. In the event of a debt to creditors, liability from an individual is not removed, even if a business reorganization procedure is underway.

More funds are needed to set up an LLC. The company must have an authorized capital, the minimum amount of which is 10,000 rubles. However, an LLC can have multiple founders. The created organization will be a legal entity.

The owner of an LLC is liable only for the amount of money or property that he has invested as authorized capital. The final choice of the form of ownership should be carried out by the owner of the showroom, based on the goals pursued.

Accounting

The entrepreneur will have to purchase a cash register. Its cost starts from 10,000 rubles. When buying a device, a contract for its maintenance must be concluded.

Cash register needs to be registered. To complete the procedure for the entrepreneur need to provide documents:

• Statement;
• Technical passport of the cash register;
• Agreement on the maintenance of the cash register;
• Applicant's passport;
• Documents confirming the purchase of a cash register;
• The lease agreement or documents confirming that the premises where the cash register will be located are owned by the applicant;
• Cashier's journal;
• A copy of the financial statements for the last period.

When opening a showroom, an entrepreneur often refuses to register any form of ownership, arguing that no one will know about the activities of a small home store.

Ignoring the law is fraught with high fines. Better not to take unnecessary risks.

Supplier search

Having decided on the form of ownership, the entrepreneur must start looking for a supplier. His choice should be based on the concept of the institution.

IN a list of popular places where clothes for the showroom can be purchased, includes:

• outlets. These are original markets organized in the form of a shopping center. Here you can find branded clothing sold at great discounts. The advantage of outlets is that the buyer can purchase goods in a batch of any size.
• ready-to-wear factory. The product is sold in bulk. The advantage of collaboration is the ability to work from directories.
• Factories that make clothes to order. An entrepreneur can order an exclusive collection here. However, the business owner must understand fashion and clearly understand what will be in demand at the moment.
• Warehouse. The product can be purchased at a high discount. The entrepreneur can independently choose the goods for the showroom.
• Online shopping. The product can be purchased at a low price, for example, by ordering it from China. A businessman can choose exclusive products from the existing catalog.

If you plan to cooperate with novice designers, then you can get to know them when visiting clothing exhibitions.

Selection of premises and equipment

Having decided on the supplier, the entrepreneur should think about choosing the right premises. It should be a bright, spacious room, made in the same style.

The size of the premises depends on the turnover of the premises. The optimal area is considered to be 100-150 square meters. m. The showroom can be located in a studio apartment, located in a separate building or be opened on the basis of a shopping center.

Having decided on the premises, it is necessary to carry out repairs in it. A memorable design is especially important if the specialization is narrow, for example, when opening a showroom for wedding dresses or children's clothing. Recommendations for design can be found on thematic forums.

The showroom should make a positive impression on customers:

• The atmosphere plays a special role.
• The establishment must be kept clean.
• The room should smell good.
• At the time of work, you need to turn on calm music.
• Mannequins should be placed in the room, demonstrating the best examples of clothing.

A separate room should be allocated for storing clothes.. If not, then you should purchase a sufficient number of shelves and hangers. They should be placed along the walls.

If you plan to demonstrate clothes to potential buyers, you will need to purchase a number of comfortable chairs.

How to create the right atmosphere to increase the efficiency of the showroom, see the video:

If you plan to sell goods at retail, then you should think about the presence of fitting rooms and mirrors. It is necessary to organize at least 2 places where customers can try on the clothes they like.

Hiring

For the normal functioning of the show room, 1-2 sellers will be required. They must be able to present the clothing sold in a favorable light, know the range of goods available.

When choosing personnel attention should be paid to the following qualities:

• Ability to find a common language with potential buyers;
• Presentable appearance;
• Ability to work efficiently.

Recruitment can be carried out through bulletin boards or with the help of a special agency.

The establishment needs an administrator. His responsibilities include monitoring the work of the showroom and resolving disputes that arise when working with clients.

At first, the administrator's duties can be performed by the owner of the institution.

Marketing component

Having decided to open a showroom, a businessman should think about organizing an advertising company. If the establishment is located in a separate room, showcases should be installed. They need to exhibit mannequins with the best samples of clothing or new arrivals. A bright sign should be placed in front of the entrance.

You can attract customers with the help of discounts and organizing sales. Their implementation will help sell stale goods and allow potential buyers to learn about the store.

Franchise work

An entrepreneur can organize a franchise business.

In this case, the company chosen for cooperation will assist the businessman with the opening of a showroom and will supply goods at a significant discount. However, the business owner will have to give part of the profits to the company with which he cooperates.

Opening a franchise business will significantly save on the stage of organizing a business. However, in the future, the businessman will have to give the company a significant part of his earnings, which can be very unprofitable.

Drawing up a business plan

Having decided to open a business on their own, an entrepreneur must be prepared for the costs. The entrepreneur will need about 1 million rubles to create a showroom.

Showroom opening costs (average):

A set of necessary equipment

One of the important cost items is the purchase of equipment. About 200 thousand rubles will have to be spent on its acquisition.

To start a business you need:

• Cash register - 1 pc. = 10,000 rubles;
• Showcases - 1 pc. = 35,000 rubles;
• Shelving - 10 pcs. = 30,000 rubles;
• Shelves - 20 pcs. = 40,000 rubles;
• Mannequins - 5 pcs. = 75,000 rubles;
• Mirrors - 3 pcs. = 9,000 rubles.

Showroom profitability

For the salary and rent of premises to a businessman you have to spend about 200 thousand rubles a month.

A showroom usually has up to 200 regular customers. Each of them makes purchases in the amount of 15 to 45 thousand rubles every month.

Monthly profit can reach up to 500 thousand rubles. The business is able to pay off in 6-12 months from the moment of opening. The institution will begin to bring a stable profit in 1.5 - 2 years.

Conclusion

Opening a showroom is one of the promising types of business. With the right approach, the level of profitability can reach 300%. At the same time, the business is associated with a high level of risk. There is a chance that you will not be able to attract customers.

If you create a business on your own, then the level of profit will be much higher. However, the organization of a franchise establishment will avoid mistakes at first. Business can pay off faster.

The entrepreneur must make the final choice independently, based on the specific situation. A business is able to bring a high level of profit at minimal cost.

Each of us once certainly thinks about his own business. The desire to work as much as we want, and to receive according to our work, often turns out to be stronger than fears and all sorts of fears. So what to do? What is the best area to open a business? If you have previously dealt with the production of clothing or are associated with the fashion industry, then in this case you will probably be interested in learning how to open a showroom. What is the essence of this business?

Legal and profitable

Show-room is nothing more than a room designed to show clothes. As a rule, these demonstrations are aimed at large wholesalers. But very often it is more like a boutique at home. At the same time, its owners very often do not legalize their activities, and it is out of sight of the tax authorities.

However, we do not advise you to follow this path. After all, this kind of business will still one day be identified, and its owner will receive a serious administrative fine. Therefore, we will better tell you about how to open a showroom legally.

But first, a few words about why you should do this business. The fact is that this niche in our country, according to expert research, is only partially occupied. And businessmen who want to develop widely in this field have every chance to take their rightful place in the market. In addition, showrooms are indeed becoming more popular in Russia day by day.

This format miraculously allows you to very well present a fashion collection of clothes or show customers the best examples of exclusive items so that they can order them later. Experts in this field of business are sure that with a tactically correct organization of the business, it is quite possible to limit yourself to a reasonable investment of financial resources and receive a stable and decent income.

Show your imagination

And now to the specifics. Suppose you, after weighing all the pros and cons, decide to open your showroom. What do you need for this? How to open a showroom with little money? First of all, you will need a good room, of course, the availability of start-up capital and decorative elements. Let's talk about all this in more detail.

You can organize a showroom wherever space allows. For example, a well-known personality in the world of furniture design, Luc Debuse, used the building of a former dairy for this purpose. Interestingly, he retained the old architecture of the premises, in which non-standard interior items looked very extravagant and created a very original atmosphere.

Therefore, do not think that for presentations you need to choose only pretentious places in the city center. Get creative. If you have a good idea, then you can beat a relatively cheap presentation venue and its interior.

Think ahead

It is very important to draw up a good showroom business plan before any financial expenses. When writing it, be guided by the finances that you have available, or the funds that you can attract for this business from sponsors. What is a showroom without a precise plan of action? This is a solid business improvisation, which is unlikely to lead you to financial well-being. So plan ahead.

Does size matter?

Really, what kind of premises should you expect? In fact, everything here depends on the turnover of the company itself, and, accordingly, on the finances that the organization is able to allocate for the presentation room. How to organize an indoor showroom? If the scale is small, then in this case you can put a rack for paperwork, several shelves and a small table with easy chairs.

It should be noted that a number of comfortable and comfortable chairs is an essential attribute of, perhaps, any showroom. He plays a significant role in successful negotiations with clients. It is unlikely that your customers will be inclined to do business with you if you put them on hard chairs and present the capabilities of your company for more than one hour. Be sure to consider maximum comfort for wholesale buyers and partners.

What is the best way to furnish a room?

By the way, such presentation rooms are needed not only by large tailoring studios, but also by almost any company. So, for example, if you sell auto parts or various oils and additives for cars, then in this case you will also need a showroom with special exhibition stands. The most important rule when installing indoor equipment is functionality.

The presented products, on the one hand, should be presented in a favorable light, and on the other hand, the racks should be located very conveniently, so that, if necessary, any shelf can always be reached and a better view of the company's product. The client should be really comfortable and look at the products from the outside, and consider it in more detail, if necessary.

Eastern helpfulness

The real pros in the field of various presentations are the inhabitants of the Celestial Empire. A huge number of different industries creates strong competition among manufacturers in China, so companies fight for each client. Service in this country is at the highest level.

What is a showroom in Chinese? These are huge rooms that fascinate with their decoration, spotlights and some unimaginable ceilings. Stands, racks, special stages - everything works to ensure that the client can appreciate the presented products.

At the same time, special attention is paid to visitors of presentation rooms. They offer cozy upholstered furniture, armchairs, comfortable chairs, light and soft drinks. Once again returning to the question of what a showroom is in Chinese, we can say with confidence: these are spacious spaces, helpful staff, huge stained-glass windows. Unfortunately, not all manufacturers in Russia can boast such showrooms. But most importantly, they have something to strive for.

For many girls, buying clothes is a “pill” for all troubles, an opportunity to spend time with benefit and pleasure, or just a way to relax. Everyone wants to look stylish, feminine and unique, and even save on price while not losing quality.

For such young ladies, a way out was found - a showroom - a place where you can buy designer clothes much cheaper than in famous stores. What is its peculiarity, why is it becoming more and more popular and what you need to know before opening such an institution? So, how to open a clothing showroom?

The showroom is a place where the clothes of several little-known designers who are just starting their careers are exhibited. Hence the prices are low with good quality materials and tailoring. So they try to advertise themselves, gain interest and become in demand.

With a good influx of customers and receiving recognition from the general public, they quickly become famous and open boutiques, but with different prices.

Most often, such studios are opened by stars - media faces, having previously promoted the future showroom on social networks through their groups with millions of subscribers. But ordinary people can do such a business, the main thing is to first decide what exactly you are going to do.

The showroom is:

• studios in which samples of clothing from factories or manufacturers are exhibited for review and wholesale purchases;
• where you can order a unique costume;
• assortment room several designers for retail purchase.

The latter option is the most common in our country, and we will consider its discovery further. e.

Procedure

To open your own showroom, you will need to register your activity. This procedure includes several steps:

• and (receipt for, TIN, passport with copies, application for registration and);
• filing an application with the tax office.

Then we proceed to the technical part. Activities to be carried out:

1. Search for a studio and purchase of equipment;

3. Personnel (if necessary);

We will discuss each stage in more detail below.

Show room and equipment

There is no point in worrying about the high traffic of people, unless you decide to rent a boutique in a shopping center. People should learn about your salon from each other, through social networks, from invitations and so on.

The most suitable room for opening a showroom is a small room or a studio apartment. Such an apartment can be found in advertisements for renting a home, now many one-room apartments are specially converted into studios. You can allocate one largest room in your apartment or rent a small building.

Required indoors carry out quality repairs. There must be some style. It is better to decorate the studio in bright and calm colors, with a lot of lamps, lanterns, paintings.

The color of curtains, floors, walls should be well combined. People with a good sense of style will come to you, and if they do not like the design, they are unlikely to want to come back here again, and even more so they will not recommend this salon to anyone.

The presence of comfortable furniture is a prerequisite for such an institution. Easy chairs, fashionable coffee tables, shop windows, hangers, stands, mirrors, fitting rooms and other necessary attributes should be purchased immediately.

Cleanliness and order in the room, a pleasant smell, calm music will create a good impression of your studio.

What is a showroom?

Shop item

Regarding the product, several main tasks should be solved:

1. Where to get?

2. What will be the assortment?

3. How to arrange the clothes?

Where to buy clothes?

Before looking for suppliers, you need to decide on the pricing policy of your showroom. There are several places where you can buy things for such a studio.

• Chinese sites offer things at very low prices, which can be resold with almost 100% markup. If you do not know how to open a showroom for clothes from China, then first you will have to make a lot of trial orders to determine which store has the best quality items. Some Chinese suppliers send goods that do not match the pictures, differing not only in quality, but also in appearance.

Among things from China, you can find very worthy and high-quality specimens, and as proof of this, there are a huge number of clothing stores from there. Such an assortment is designed for a low price category and it should be understood that respectable people are unlikely to look into such a place.

• American sites offer original clothes from famous brands with big discounts. But as a rule, on such sites you can find models from past collections. If your goal is to sell quality and famous things, regardless of the latest trends in the fashion world, then these sites will suit you.
• Outlets. Last year's collections with discounts up to 70%. You will have to travel to such places on your own and select options of interest.
• Young designers. You need to look for them on thematic forums, in social groups and other places. The advantage of their things is uniqueness, style and good quality. And since they are little known or unknown at all, then the prices for their clothes will be acceptable.
• Clothing factories. They work by catalogs and remotely. Prices are low, quality is good. But it is worth remembering that when purchasing from such factories there is a minimum threshold. Manufacturers themselves set the monetary minimum for which you will need to purchase.

What will be the assortment?

The ideal option is the presence of a variety of clothes and accessories for it. A client, having come to your showroom, should be able to purchase not only a certain thing, but a whole set. And pick up a handbag, a scarf, underwear and, possibly, shoes for him. And the client is good, and you are in the black.

The assortment must be updated regularly so that consumers do not lose interest in your store. When buying things, it is important to focus on what is fashionable. People will not want to take ugly things that have long gone out of fashion. For example, if tight trousers are in fashion, you should not expect a large demand for flared ones.

How to arrange?

It is important to keep order in clothes: everything should lie and hang evenly. It is better to wear novelties on mannequins and then at the entrance people will see the latest arrivals.

Clothing showroom staff

You can work in such a studio alone. The main thing is to be well versed in fashion, to be able to combine colors, textures, shapes and even incongruous.

If you are confident in yourself and can easily say what is fashionable to wear now, and are ready for each client to choose a set that will favorably emphasize his best sides, while hiding his shortcomings, then feel free to open the showroom alone.

If choosing an assortment on your own is a problem for you, and you are far from fashion, it is better to find a companion who is well versed in clothes. He will select the right assortment, and follow the quality of the fabrics. The designer himself can act as a companion.

Store advertisement

Before opening, you need to make a presentation of your studio. You need to start with a few interested customers, serve them at the highest level, gaining respect, and they, in turn, will tell their friends about you.

In the same group, it is worth posting information about the existing product, new products, discounts. The same information can be sent via SMS or email.

How to open a clothing showroom?

How to open a clothing showroom: a business plan with calculations

showroom looks like this:

• Legalization of activities around 5000 rubles, 800 of which is state duty.
• Purchase of the first batch of goods approx. 100,000–150,000 rubles.
• Rent 40,000 rubles.
• Repair 100,000 rubles (if necessary).
• Furniture 50,000 rubles.

If you plan to travel for the goods yourself, then the costs of the flight, hotel - about 50,000 rubles.

To start the studio you need to invest about 400,000 rubles.

If you want to sell branded clothes, then this amount will increase by at least a third.

showroom profitability

One regular customer spends from 15,000 to 45,000 rubles on clothes every month, and given that he can bring up to 5 new customers, he gets quite a decent income.

Profitability, however, you need to study the market well and find generous customers, otherwise, the profit will go negative.

Business nuances

The main problem of the showroom is a different understanding of its essence.

Some call places for clothing exhibitions followed by wholesale purchases, others are sure that this is a joint work of young designers, and still others believe that a showroom can be an ordinary boutique in a shopping center or a small shop on a busy street.

The second important point is the range. You should not pass off Chinese copies of famous brands as the original. Knowledgeable people will quickly understand the deception, and those who have little understanding of brands will not want to spend large sums on clothes at all.

If you are counting on wealthy clients, then clothing presented in the studio must be appropriate.

Opening a showroom is not difficult if you are well versed in fashion and putting together a stylish set is not a difficult task. A small cash investment, a little inspiration, work on the interior, selection of beautiful, high-quality clothes and the studio is ready.

If things go well, and the flow of customers will steadily increase, you can think about, just do not forget to register your activities.

What is a showroom and how to open a truly profitable clothing showroom, you can find out in this video instruction:

The concept of "Showroom" appeared in European countries more than ten years ago. At first, showrooms were used as a place for business meetings by representatives of the fashion world. In Russia, this format looks completely different. As a rule, this concept is used when opening high-end stores offering clothes from famous manufacturers. In this article, we propose to consider how to open a clothing showroom from scratch and discuss the specifics of this area.

The showroom is a fairly new phenomenon for Russia

Showroom of clothes: what is it

Most showrooms in Russia specialize in cooperation with little-known fashion designers and designers. Such cooperation allows store owners to present high-quality and unique products at an attractive price at their point of sale. Designers who collaborate with stores with this concept get the opportunity to glorify their name and become the new “icon” of fashion. Many designers see the option of working with showroom owners as a platform to advertise their own name.

As practice shows, most showrooms are opened by stars with a large fan base. With the help of promoted social media accounts, a large number of potential customers are attracted. It is important to note here that even a simple person has the opportunity to open his own showroom. Before embarking on the implementation of this project, it is necessary to decide on the future direction of work. The created store can exhibit collections of young fashion designers or products of large textile factories. Also, an entrepreneur can organize fashion shows from various little-known designers. It is the latter method of work that is considered the business format that newcomers to this field should use.

Is there a profitability of this business

The profitability of this direction varies from twenty to two hundred percent. The profitability of an enterprise depends on many factors and the organizational skills of the entrepreneur himself. As practice shows, customers of showrooms in large metropolitan areas are ready to spend from ten to forty thousand rubles a month on clothes.

It is important to consider here that one client can bring several more people with him in order to get a discount. Based on the foregoing, we can conclude that the organization of the showroom can turn into a major financial source. However, in the absence of customers, the entrepreneur will quickly experience large losses.

How to open a clothing showroom

A business built on the opening of a showroom can bring big profits. Let's consider the question of where to start the implementation of this project. First of all, an entrepreneur needs to register his store by choosing one of the legal forms for business. At the next stage of organizational measures, it is necessary to perform the following actions:

1. Find a place where the studio will be located and purchase commercial equipment.
2. Choose one of the methods of assortment formation.
3. Consider an advertising campaign.

Let's take a closer look at each of the above steps to setting up a showroom.

In many countries of the world, a "showroom" is a room at the place where a fashion show is held, for designers to communicate with potential buyers.

Finding a suitable room

It is quite difficult to attract a large number of visitors at the time of opening a store. The only method available to novice entrepreneurs is to rent premises inside a shopping center. You can reduce business costs in this format by renting a small studio apartment or a small private house. Many newcomers to this business make a big mistake by using part of their own apartment as a clothing store.

It is important to understand that solvent customers are unlikely to go to a residential area located on the outskirts of the city.

Having found a room that meets all the requirements of the concept under consideration, it is necessary to think over the design that will be used for interior decoration. It is recommended to use light colors, decorating the walls with decorative lamps and fixtures. It is very important that the color of the walls is combined with the color of the floor and other interior items. Tasteless interior design can alienate potential customers.

Clothing Suppliers

Considering the question of what a clothing showroom is, it is necessary to pay special attention to the process of finding suppliers. Most beginners start their business by buying goods in Chinese online stores. Their low cost allows you to set a high commodity margin. It is important to note that this option of filling the assortment has a high risk of obtaining goods with low quality. You also need to understand that customers who want to get unique things will not pay attention to such a store.

The second method of replenishing the assortment is the purchase of clothes on American and European sites. Many foreign online stores often sell clothes from popular brands. As a rule, models from the previous season are presented at such sales. Showrooms using this method can cooperate with clients with an average solvency.

A person who wants to work only with a highly paying clientele must find young designers and fashion designers who will agree to cooperate. Since these people are unknown to anyone, the entrepreneur can set a low price for the presented product. As the store expands, you can gradually increase the cost of goods by adjusting the pricing policy. Additionally, you can consider the option of partnership with garment factories. Many of them work on requests from entrepreneurs. The only downside to this option is that factory owners can set a minimum price cap. In simple terms, the owner of the showroom is obliged to purchase goods for a certain amount.

In our country, a “showroom” is understood as a place of tax-free trade in things, usually luxury clothes.

Determining the direction of trade

Proper location of products can significantly increase the number of goods sold. First of all, it is necessary to focus on the diversity of the assortment. The presented product range should include not only clothes, but also accessories that are combined with the presented models. So the customers of the store will be able to choose a handbag and jewelry for the chosen dress. Men who come to the store can buy a bow tie, tie or cufflinks in addition to a shirt.

A person who can purchase all the things necessary to form a complete image is unlikely to visit other outlets. This means that this approach guarantees an increase in profits due to large objects of sale. It should be noted here that the main part of the assortment should be updated regularly. When replenishing the assortment, it is necessary to take into account fashion trends.

Even the simplest product can attract the attention of the buyer. It is very important that all clothing samples are presented in a favorable light. People visiting showrooms are unlikely to want to buy crumpled clothes that are stored in any way. This means that for the display of goods it is necessary to buy specialized stands, racks and hangers. Each visitor to the outlet should be able to independently remove clothes from the hanger and examine it.

Hiring

Before you open your own clothing showroom, you need to think through the personnel policy in detail. An entrepreneur who knows all the fashion trends and has a sense of style can trade on his own. In the absence of such skills, you will need to hire sellers. For this role, it is best to choose girls who are versed in design, who can mix different shapes and colors. People who have this knowledge have the ability to combine various clothing options that will emphasize all the advantages of the client's figure. High quality service guarantees a stable profit.

Another option is to open a showroom with a business partner who knows all the features of the fashion world. An aspiring entrepreneur who wants to start a trading business can cooperate with a young fashion designer.

A showroom can be both an object for demonstrating clothes to wholesalers, and a kind of boutique for those who want to acquire stylish and exclusive clothes without visiting a foreign country.

Where is the best place to show

Showroom owners must advertise their store. Fashion shows are one of the ways to attract potential customers. When placing in a shopping center, you can agree with its owners on the allocation of a site where this event will be held. You can also organize a show at a furniture factory, a nightclub and other popular places.

Marketing and Advertising

The opening of the showroom should be accompanied by a solemn presentation of the goods. As a rule, various stars are invited to this event, the appearance of which can attract an additional audience. The presence of popular and media personalities at the opening of an outlet increases its significance and image in the eyes of potential customers. This approach guarantees the launch of the "word of mouth" effect, which allows spreading information about the studio to all parts of the city.

In order to expand the customer base, you will need to use various marketing tools.

It is necessary to actively use social networks and specialized forums. The showroom should be advertised not only by its owner, but also by those fashion designers who collaborate with the studio. Joint efforts can significantly increase the number of sales. In order to strengthen their financial condition, the entrepreneur needs to use social networks as often as possible to send notifications about new products that have arrived in the store or planned discounts.

Possible problems and difficulties

When creating a showroom business plan, an entrepreneur must take into account all the features of this format. This concept can be seen as the creation of an elite boutique, where designer clothes will be presented, or as the organization of a salon for fashion shows. Some entrepreneurs create a negative image for themselves by trying to sell Chinese clothes as branded goods. This approach to doing business can cause the first losses that will cause the collapse of the enterprise.

In order to reduce the risk of financial difficulties, it is imperative to determine the characteristics of the target audience. It is on this criterion that the quality of the goods presented in the salon depends. An entrepreneur aimed at working with the elite is obliged to present goods from fashion designers and couturiers in his store. If you want to work with clients with average solvency, it is recommended to buy branded items from last year's collections.

The room under the showroom should become for buyers a space where they want to return again and again, so it is important to choose a convenient location and make it atmospheric

Business plan features

When drawing up a business plan, it is necessary to take into account the size of the upcoming costs. In order to open a store in the showroom format, you will need to invest in the following areas:

1. Registration of trading activities- about five thousand rubles (800 rubles state duty for registering an individual entrepreneur).
2. Formation of the assortment- from one hundred thousand rubles.
3. A real estate rent- about forty thousand per month for renting a studio located in the city center.
4. Carrying out repairs and equipping the salon- from one hundred and fifty thousand rubles.

When purchasing goods on your own in European countries or China, you must take into account transportation costs. In this case, the amount of investment in this project increases by another hundred thousand rubles. Summing up all of the above, we can conclude that only four hundred thousand rubles are enough to open a store in this format.

Conclusions (+ video)

In this article, we considered the question of what “show room” means and the main features of this trading format. Opening your own salon allows an entrepreneur to receive from seventy thousand rubles of net profit in the first months after the launch of the project. People who want to purchase elite products are ready to spend more than ten thousand rubles on a single purchase. It is this factor that makes this business such an attractive direction.

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It's good to have your own business. Fashion lovers can easily open a clothing showroom that will be profitable. It remains to draw up a competent business plan in detail.

Showroom has several definitions:

• a room in which the works of unique specimens from novice designers are presented;
• a place where items of different styles are shown to wholesale customers;
• atelier of an unfamiliar designer with high-quality models of unique wardrobe items (tailoring of an individual order is provided).

Western countries define the Show Room differently - a room for communication between designers and implementation managers. No deals.
Opening a clothing showroom brings a high stable income. Demand for a particular product category is constantly growing. According to the indicators of the previous year, consumers prefer to make purchases by trying on goods.

Online stores represent worthy competition. The number of sales is growing. However, most prefer to make a purchase by trying on a thing first. The showroom provides such pleasure.

Many start their own business, not everyone manages to gain a foothold. The average spending of purchasers is 15,000-30,000 thousand for outfits and an accessory group. The flow of buyers is inexhaustible.

In order for profitability to maintain stability, it is necessary to draw up a business project correctly.

Stages of organization (step by step instructions / business plan)

How to open a clothing showroom from scratch? A number of actions need to be taken:

The showroom business plan looks like this:

Step 1 sets out the essence of the future project, 6-7 proposals should be made. It indicates the amount of investment, the size of loans, the repayment period, the involvement of investors, guarantees, risks, the planned payback period of the showroom.

Item 2 describes the company, the services it provides, and the products it produces. Purpose, scope, competitiveness, implementation conditions.

Step 3 describes the competitive environment, the place of sale, the characteristics of the buyer, information about the final consumer, the scheme for attracting visitors.

Part 4 defines the facts about the company: location, purchase of equipment, number of employees, output. Spending on salaries, raw materials, production.

Point 5 indicates: the structure of the company, information about partners, executives, employee development schemes.

Step 6 includes information about the budget, profit estimates, taxes, payouts, payback, and risks.

Search for clients, advertising

• proportionate style (60);
• quality (15);
• convenience (7);
• combination with wardrobe (7);
• exclusivity (5);
• brand popularity (1).

Before the start of the showroom, create a group on a social network, invite future buyers there. Come up with promotions and various bonuses on opening day to make customers want to visit the store.

Kinesthetics will buy a product if they can see it well, and most importantly, touch it. This category of people spends a long time looking for the right thing. You should not talk to them about the little things, they prefer to think about a possible deal in silence.

Shoppers prefer active sellers, they are supposed to widely advertise the product. Give compliments when they try on the item. The likelihood that they will make a purchase is high, it all depends on the professionalism of the seller.

The organizer needs to focus on the average client. Fashion updates are preferred by girls from 18 to 45. You must be well versed in the novelties of the season in order to purchase new goods.

Men prefer suitable things more than trendy ones, it is desirable for the staff to work with men, expressing sympathy and delight.

You need to be honest with the buyer, then they will definitely want to come to you again, and will also recommend to friends.

Necessary equipment, material selection

You need to have special equipment, materials for the organization to work:

Products can be found cheaper: the Chinese market, ordering models via the Internet. Then the expenses will amount to 500,000 thousand. The prices there are very low.

The amounts are inaccurate, with calculations for an area of ​​80 square meters. It is permissible to convert a room of the house, then you do not have to pay rent. The cost of renting 70-90 square meters comes to 90,000 thousand.

More often, those who open a showroom will convert one room from their living space. It's profitable.

If you will act as the creator of outfits, equip the atelier at home. If there is an assistant, it is required to take into account his salary: 25,000-30,000 thousand rubles.

Decide on the style of the interior of the showroom. All items must be in harmony with each other. Modern trends look beautiful. But the "Retro" style finds its connoisseurs, this year's fashion trends say that the 80s are returning. It is allowed to combine these 2 facts, creating a unique design.

When carrying out cosmetic repairs, choose light-colored walls. There must be excellent lighting. It is required to install a lot of light bulbs, fixtures.
To feel the comfort of visitors, buy a soft sofa. Help people to get rest and positive emotions.

Put the mirrors in this way: the visitor has access to a 100 percent view of his figure.

Costs and profits (profitability)

Let's sum up the first results of expenses. Organizational project (in rubles):

The amount of initial costs is equal to: 890800 rubles.

The financial project will be based on personal employment with all aspects of the activity at home:

These totals can be reduced by reasonable savings. It all depends on the size of your organization.

Every month you will spend 350,000. Of these funds: products - 300,000, advertising - 20,000, other needs - 30,000.

Profit before tax: 600000-350000=250000.

Tax calculation (according to the simplified tax system 15 percent of the difference between income and expenses): 37,500 thousand.

Net profit: 250000-35700=212500 thousand.

Profitability: 212500/890800*100%=23.85%.

Payback period: 890800/212500=4.2. This means that the store can pay off in 4-5 months.

Assume possible risks, do not waste money, invest in business.

Calculate your showroom business plan based on your totals. It is allowed to start commerce by investing 500,000 rubles.

Possible income level

Several significant points affect the possible level of profit. Advantages of real entrepreneurship:

• growing demand for the subject of trade;
• the possibility of diluting the assortment with another category of products (for teenagers, small children);
• the availability of buying goods at competitive prices.

The development of an organization depends on your attitude, the situation on the world market, competitiveness.

You should understand the world of fashion, be able to choose the right thing for the visitor, find accessories.

Create promotions for regular customers, hold contests on certain days. This attracts new customers.

Be polite and considerate. Familiarize yourself with the basics of psychology. This will contribute to the ability to communicate with people, increase trade.

You have the motivation to succeed. This is an increase in profits, further expansion. You should think about a partner when the supply of the trade item is established and the base of regular customers grows.

It will be a mistake to immediately involve a partner, this leads to the collapse of young entrepreneurs.

Registration and registration of business (required documents)

To open an IP, you will need about 5,000 rubles. This price includes:

• payment of state duty - 800 rubles;
• opening a current account for non-cash payment - from 0 to 3000 thousand;
• creation of a seal - from 500 to 1500 rubles.

You can transfer control of opening an IP to specialized firms, their services cost up to 5,000 thousand.

Documents required for the legalization of IP:

• a photocopy of the passport and all its pages;
• copy of TIN;
• application for registration in the form P21001;
• receipt of payment of 800 rubles of state duty;
• when switching to the simplified tax system, an application in the form No. 26.2-1 in two copies.

You will need to know your OKVED code. Suggested code for your retail:

• women's, men's and children's clothing - 52.42.1;
• underwear - 52.42.2;
• fur works - 52.42.3;
• clothes made of leather - 52.42.4;
• sportswear - 52.42.5;
• hosiery - 52.42.6;
• headgear 52.42.7;
• accessory clothing group (belts, scarves, ties, gloves) - 52.42.8;
• shoes and leather goods - 52.43;
• shoes - 52.43.1;
• leather goods and travel accessories - 52.43.2;

Enter codes that reflect your type of activity. They are partially presented, additional codes may be needed.

Make a choice: USN or UTII.

STS - tax option, with a choice of interest rates with a coefficient of 6% or 15%. When choosing, attention is paid to costs. If their amount is less than revenue, then 6% is suitable, if the expense takes up half or more of the revenue, it is more profitable to prefer 15%.

You will also need:

• Permission to engage in entrepreneurial activity.
• The conclusion of Rospotrebnadzor, Gospozhnadzor.
• Fixing KKM in the tax office.
• Rosstat codes.
• Sanitary passport.
• List of products with certification.

Costs and payback period.

The most minimal cost calculation (in rubles):

• purchase of goods 100000-150000;
• repair work - 100,000;
• furniture - 500,000.

It turns out the amount of investment is about 300,000 thousand. Deliveries of branded items are more expensive.

Payback can occur in 5-8 months. Give more advertising, encourage regular customers.

You can throw off the contribution to the goods at the expense of the outlet. These are shopping centers where discounts of up to 70% are made on branded products, which is very beneficial for beginners.

Disadvantages and advantages of this business.

The main quality is the constant demand for what the store offers. The advantage is the ability to minimize costs. Really conduct tax-free trade. Development occurs quickly if everything is arranged at a high level. The quality of the models must be impeccable.

It is difficult to work because of the ever-increasing competition. Learn to offer something unique to your customers.

Without obtaining a business permit, you are left without protection from the law.

The risk is that there is dependence on the economic situation, which is now in decline. If the model of a thing is out of fashion, it will not be possible to sell it at a high price.

Useful video

It is necessary to constantly replenish the assortment of the showroom with new models. Present neat models. Keep models clean and ironed.

Keep the trading floor exemplary: each item has its own place. A tonic mood can create an overall look. Post information about the store, present new items and discounts.

How to open a profitable clothing showroom: a fashion business from scratch

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