An example of opening a kindergarten: a business plan. Own business: a private kindergarten - a business plan from A to Z. How to open a home kindergarten Business open a kindergarten

Dear visitors of the site, below is an example of a business plan for a private kindergarten with economic calculations, which you can safely use to draw up your own version. The sample is easily adaptable to any city, has a file with calculations in which you can enter your own data and get results for your situation. The calculations are prepared in Excel format, which allows you to correct them taking into account the realities of your business.

If you have any questions about this business plan or about drawing up business plans in general, you can always ask them by mail, in the comments below or in our VKontakte group.

Summary

Goal: "opening a private kindergarten in a residential area of the city of Tambov"

Objectives: "to make a profit from the provision of services for the maintenance of children in a private kindergarten"

Initiator of the project

The initiator of the project is a former kindergarten teacher with over 20 years of experience working with children.

Investment costs

In order to open a kindergarten, it is planned to renovate the premises, which will be received on a long-term lease, as well as purchase furniture, toys, kitchen equipment and teaching materials. The total investment will be about 610 thousand rubles.

Project financing

It is planned that the project will be financed from two sources. The first source is the project initiator's own funds, their share is 30% of the total investment.

The rest will be financed by a bank loan. Loan amount - 420 thousand rubles, term - 5 years, interest rate 19%, repayment schedule - annuity payments. The loan is provided to the project initiator without collateral.

In order to calculate the payback of a project to organize a private kindergarten, a financial model was built that considers cash flows from the business over the next 10 years. Based on this model, the following project performance indicators were calculated:

Inflation rate - 10%;
Simple payback period -4.9 years;
- 6.3 years;
NPV - 625 thousand rubles;

The project has very good payback rates, so it will be attractive to investors and credit institutions.

Suppliers and contractors

In order to repair the premises for the future kindergarten, a construction team of 2 people will be involved. Each specialist of this team has more than 10 years of experience and has recommendations.

A local cabinet furniture manufacturer has been selected as furniture suppliers, which will manufacture the required number of tables and beds to order, chairs and mattresses will be purchased at a local store.

Services

The main service offered in the kindergarten is the reception of children for a day stay in the kindergarten with meals and daytime sleep. Children are left by their parents in the morning and go to work, and in the evening they are taken away.

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Investment plan

Investment size

The main expenses for opening a private kindergarten are for the repair of the premises. The project provides for one group, where there will be children from 2 to 6 years old. The maximum number of children in the kindergarten is 15 people. Based on these prerequisites, we will make repairs in the premises, purchase furniture and kitchen equipment.

The breakdown of investment costs is presented in the table below:

Investment payment and work plan

Below is a work plan for opening a private kindergarten:

Below is a payment plan for works and equipment for kindergarten

Production plan

room

In order to organize a kindergarten, a premise was chosen that had previously been used for these purposes, but its owners could not cope with the organization of the business and were forced to close it. Today, the premises are empty, and the owners are ready to rent it out for a long time at a fairly low price - 15,000 rubles. plus utilities.

The area of the premises is 120 sq.m., and the premises itself consists of the following rooms:

vestibule
Bedroom
gaming
Kitchen
Household block
educational and teaching, buffet
Bathroom for children
Bathroom for adults
locker room

Working hours

It is planned that the kindergarten will work from 7-30 to 19-00, which will allow parents to comfortably bring their children in the morning and pick them up in the evening, not in a hurry from work.

The daily routine of a child in kindergarten

After receiving the child, the teacher takes him to the general group, where the children are already.
Breakfast starts at 8:30 am.
After breakfast until 10-00 the children go to play.
At 10:30 a.m., after getting dressed, the children are taken for a walk.
At 12-00 children return from a walk.
At 12-30 - lunch
At 13-00 - quiet time
At 14:30 - afternoon snack.
At 15-00 - classes.
At 16-00 - a walk.
At 17:30 - dinner.
After 18-00 children begin to take home.

Variable cost

The variable costs of kindergarten refer only to children's meals. But due to the fact that the amount of payment for food is set taking into account the approximate cost of products and is 200 rubles. per day per child, we will not count on nutrition either expenses or income.

Marketing plan

Competition

Today, the city has about 400 different private kindergartens that provide similar services. Moreover, the available gardens can be divided into the following types:

Large private kindergartens based on the basis of pre-existing state-owned and located on their premises.
Medium private gardens, organized in private houses and having their own private area for walking.
Small private gardens open in the apartments.

Our kindergarten will belong to the latter type, so when analyzing price offers, we will focus on such institutions.

Location

The room for our kindergarten is located in a residential area of the city of Tambov and is aimed at meeting the demand of the residents of this area. The area is quite large, the availability of kindergartens per capita here does not reach the required level, and in conversations with parents, the idea constantly sounds that another kindergarten is needed here and it is a pity that the previous entrepreneurs closed the institution.

In this regard, the need to organize a kindergarten is very high, which is why it was decided to start this business.

Range of services and prices

As mentioned earlier, the main service provided is the visit of children to kindergarten. Its cost will be constant, regardless of how many days the child has passed per month and will amount to 10,000 rubles. For each day the child stays in the kindergarten, parents will pay an additional 200 rubles. for food.

Below is a diagram of the distribution of revenue between these types of services:

Volume of sales

As mentioned earlier, the maximum number of children in the institution is 15 people. It is planned that the kindergarten will be able to accept such a number of children after a year of operation, and in the first year it will work only at half of its capacity.

Below is a schedule for reaching 100% of the volume of services provided:

In this service sector, seasonality is also observed, the schedule of which can be seen below:

Advertising strategy

To attract more children to the kindergarten, the following advertising strategy is planned:

placement two months before the opening and subsequently every July-August of advertising in the elevators of nearby houses to attract kids to the kindergarten 15,000 for each month;
creating your own website and maintaining it in working order - 5,000 for the creation and 2,000 rubles annually. for domain and hosting.

The remaining marketing channels are not as effective, so there are no plans to use them.

organizational plan

Business registration

Business is planned to be conducted in the form of an individual entrepreneur. In order to minimize taxes, it is planned that the base for income tax will be 15% of income minus expenses of the enterprise.

Personnel and staff structure

For the full operation of the business, the following staff will be required:

Prerequisites

In order to calculate the payback period, a period of 10 years was taken. In this period, it is planned that inflation will not exceed 10%, the discount rate was adopted at a rate of 16%.

In connection with the chosen taxation system and the form of doing business, the taxation indicators will be as follows:

income tax - 15% of income minus expenses of the enterprise;
the amount of contributions to social funds from employees - 34.2%;
personal income tax - 13%;
VAT - absent.

Project payback indicators

Based on the prerequisites of the project considered earlier, a model of payback for opening a private kindergarten was built. The calculated payback rates are presented below:

Simple payback period -4.9 years;
Discounted payback period - 6.3 years;
Risk Analysis

In order to fully analyze all the threats that could negatively affect the business, we analyzed the possible risks of the enterprise and divided them into the following: social, technological, economic and political.

Social

This type of risk includes a sharp decline in the birth rate, which will invariably lead to a decrease in the need for kindergartens.

Technological

Here we do not see any possible threats. In the near future, the emergence of any technologies that replace the education of children in kindergartens is not expected.

Economic

We include a possible decrease in the income of the population, which will invariably lead to a decrease in prices for services, as this type of risk. However, as shown by previous calculations, even with a price reduction of 20%, our project still remains profitable and pays off within 10 years.

Political

Here we can note a possible increase in the construction of kindergartens or an increase in taxes. But, even with an increase in the pace of construction of kindergartens for a short time, the need for private kindergartens will still not change, and a change in taxes will not be able to radically change the payback of the project.

All parents understand that the education of their child must be dealt with from an early age. Therefore, the answer to the question, whether to send the baby to kindergarten or limit himself to home education, is more than 90% in favor of the first. And the next question is which garden to choose, private or public.

Recently, due to the increase in the birth rate, places in public kindergartens have become sorely lacking. And the middle class that has formed in Moscow over the past 10-15 years is increasingly giving preference to private kindergartens. Choosing them, parents expect that the quality of child care, conditions, nutrition and education will be much higher than in state kindergartens. Therefore, private preschool institutions have recently become more and more popular in our country. But to open them, first of all, you need a business plan for a kindergarten.

For an enterprising and talented organizer, this segment of the market for the provision of educational services can turn out to be quite a profitable business. It is not worth counting on super-large profits, because high-quality child care requires rather big expenses. There is little competition in this market. Demand exceeds supply.

Most of the market for private educational services are semi-legal mini-kindergartens, which are organized right in apartments and houses. In such an institution, sanitary standards are often violated, and the qualifications of the staff are in doubt. An example of such a home kindergarten is far from the only one in our country. There are very few legal home kindergartens that have all the necessary permits and comply with sanitation and hygiene standards.

Private kindergartens can be divided into several types:

working from morning to evening;
working around the clock;
providing short stays.

All of them provide a full range of services for upbringing, education, comprehensive development, maintenance, care and nutrition of children.

If you follow the law, then educational activities in the territory of the Russian Federation can be carried out by an individual registered as an Individual Entrepreneur (IP) and a legal entity. A legal entity must be registered in a non-commercial legal form. Registration is carried out by the Federal Registration Service of the Ministry of Justice of the Russian Federation. The term for consideration of the submitted application is 1 month. Further, it will be necessary to coordinate the specifics of activities with various authorities, register with the tax authorities, extra-budgetary funds (such as the compulsory health insurance fund, pension and social), and state statistics bodies. To conduct educational activities, you must obtain a license from the Department of Education.

To obtain a license, you must collect the following set of documents:

premises lease agreement;
data on teachers and the number of children who will attend kindergarten;
documents that confirm the availability of methodological and educational materials;
education program;
articles of association;
a certificate from the tax authority, which confirms the registration of the organization;
extracts from the fire and sanitary services, in which it will be written that the kindergarten room meets all the standards for preschool institutions.

Getting a license is not easy. But if not, it can lead to criminal liability. If you position a kindergarten not as a private kindergarten, but as a developing or training center for children, then a long red tape with a license can be avoided. For such organizations, it is simply not required. But if an unscheduled inspection comes, then problems cannot be avoided.

After receiving all the necessary documents, you need to check the written business plan for a private kindergarten again.

Search and arrangement of premises

Finding the right place for your space is not an easy task. SNiP imposes certain requirements on preschool institutions. Example:

each child should have at least 6 square meters. m area;
the presence of at least three rooms: a dining room, a play area and a bedroom;
the height of the ceiling and window sills must comply with the standards;
walls should be covered with moisture resistant paint.

Before opening a home garden, the owner should study the requirements of SNiP well.

Theoretically, a home kindergarten can also be opened in an apartment. Most of the private kindergartens in Moscow are located in apartments. But it is still better to give preference to a separate building. The ideal option is to rent the building of a state kindergarten, because the construction of such buildings took into account all the requirements that apply to the buildings of preschool institutions. Buying such a building will not work. City municipal authorities usually rent them out for several years.

In the rented premises, it will be necessary to make repairs, carry out all the necessary communications, install an alarm system, etc. In the toilet rooms, all plumbing must be adapted for children. To design a home kindergarten, it would be best to invite a professional artist. For the normal development of children, it will be necessary to purchase children's furniture, toys, dishes, etc.

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Recruitment

Home kindergarten must have in its state:

educators;
nannies or caregiver assistants;
medical worker;
manager;
cleaning woman;
cook;
security guard.

The higher the level of a private kindergarten, the more opportunities it has to expand its workforce. Such kindergartens can afford to hire a child psychologist, a sports coach, teachers of additional education, etc. Many of these kindergartens emphasize the author's methods of educational activity. The staff who will work in the home kindergarten must have a valid medical book, pedagogical education, experience working with children and, most importantly, love children.

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Organization of meals for children in home kindergarten

Catering will require a separate room and the necessary equipment for cooking. Nutrition should be varied, thoughtful, balanced and comply with all applicable standards.

An increase in the birth rate, huge queues for a place in a state (municipal) kindergarten, and a general improvement in the quality of life of Russians lead to the fact that opening a private kindergarten as a business is becoming a very promising area.

In addition, this is a great opportunity for a woman to start her own business. After all, finding a job today for a mother “on maternity leave” is not at all easy. In million-plus cities, this service is becoming more and more popular. Gradually "pull up" and smaller cities. Therefore, before opening, you need to study the business plan using the example of successful establishments.

Benefits of opening a private kindergarten as a business idea

In addition to private kindergartens, designed in accordance with all the rules and licensed to provide educational services, there are also home kindergartens. Such institutions operate, as a rule, semi-legally. In an apartment in which only a few rooms are given over to a garden.

To create such a kindergarten, you only need to register your activities as an individual entrepreneur. However, according to the law, it is impossible to engage in commercial activities in a residential area. This is punishable by the Code of Administrative Offenses of the Russian Federation and a fine of 10 to 15 minimum wages (1000-1500 rubles).

Opening a private kindergarten is great.

For parents and their children, the advantages of a private kindergarten over a home one are obvious:

safety of children (own fenced area for walking, security);
legality (the state, issuing permission to the kindergarten, thereby takes part of the responsibility for its activities).

How to open a private kindergarten: what is included in the business plan

Kindergarten is a preschool educational institution, the creation and operation of which is regulated by the law of the Russian Federation "On Education", the norms of SanPina. The activity of a preschool institution is subject to compulsory licensing.

Organize home in an apartment or private house

The organization of a private kindergarten in an apartment is not a completely legal matter. It is allowed to engage in commercial activities, according to the law (Article 17 of the LC RF), in premises classified as non-residential.

In addition, it is almost impossible to bring an apartment in full compliance with fire safety standards and SanPina (for preschool institutions).

More than 6 - 8 children cannot be accommodated in standard apartment dimensions. Including games room, bedroom and dining area.

If, nevertheless, it is decided to create a kindergarten in the apartment, then it is necessary to register as an individual entrepreneur. Rent a large 3-4 room apartment. Think over the fire safety system to the smallest detail. Make a good repair. Purchase the necessary furniture, toys and other equipment. A good example of such a garden can be seen in this video:

A practical and correct decision would be to organize a private kindergarten at home. In such an institution, several groups can be brought up at once, with a total number of 40-50 people. Not a very large private house or cottage is quite suitable.

The most cost-effective filling of a private kindergarten is considered to be 3 groups of 10-15 children each.

What conditions are needed

The premises of the future kindergarten must meet all the standards of SanPin and Gospozhnadzora provided for preschool institutions. So, for each child, according to the norms, a minimum of 4 square meters is provided. m. Must be:

a separate room for sleeping;
a separate room for games and activities;
a separate room for physical education and outdoor games, music lessons;
various teaching aids, toys;
laundry room with washing machine;
a catering unit with all the necessary equipment for cooking and eating;
equipped medical office;
bathroom.

For the functioning of the kindergarten, you will also need staff:

A director who must have good organizational skills (if you do not plan to manage the kindergarten on your own).
Educator. More precisely, two educators per group and a nanny.
Methodist. Must be well versed in modern early development techniques.
Psychologist.
Kitchen and laundry workers.
Cleaners.

Permits and documents

To obtain a license for the right to engage in educational activities, you need to collect a certain package of documents:

charter of a private kindergarten;
a document confirming the registration of the institution;
a lease agreement for premises (or a contract of sale);
conclusions from the SES and the State Fire Supervision Service that the premises meet all the necessary requirements;
certified educational program;
a document confirming the completeness of all the necessary educational and methodological literature;
information about the accepted personnel and the number of groups.

Calculation of approximate investments for starting a business

Room rental - 35-500 thousand rubles per month, depending on the region and other conditions.
Repair - from 100 thousand rubles.
Alarm and fire fighting equipment - 130-150 thousand rubles (installation plus maintenance).
Payment for utilities - about 80 thousand rubles.
Security (PSC) - 1 million rubles per year.
Meals (children and employees) - about 200 thousand rubles.
Salary to employees - 1.1 million rubles (plus taxes and deductions).
Advertising - about 100 thousand rubles.
Other expenses - about 60 thousand rubles per month.

Competition assessment

SWAT analysis. Strengths:

lack of queues for admission;
individual approach to each child;
a small number of children in the group;
quality and varied food;
rich educational programs developed on the basis of popular methods of early development;

We must not forget that only highly qualified employees work in a private kindergarten, it is well equipped with educational and play materials.

An important advantage is the provision of the most comfortable conditions for children to stay in the kindergarten (a room for games, sleep, feeding) and
flexible work schedule.

Weak sides:

entrance fee for a place in the kindergarten;
high monthly fee for a child;
low profitability of the business;
increased level of social responsibility;
long payback period of the project (3-5 years).

The organization of business in this area opens up opportunities such as drawing the attention of the state to the problems of preschool education, maintaining and improving the qualifications of teachers, and providing jobs with higher wages.

It also ensures the expansion of the range of educational services provided, the active involvement of innovations in the educational process, and the creation of a competitive kindergarten brand. However, it is important to take into account the instability of the economic situation in the country, the negative trends in the functioning of the family institution.

A private kindergarten as a business is the best way out for a teacher with a beggarly salary of 8 thousand: both with a favorite profession and with money. How to leave work, open your own kindergarten and make good money - magazine Reconomica Maria, an experienced teacher in love with her work, will tell.
There are no former teachers. Mary's work is the calling of her whole life. And - a business in which a young woman, with the help of her husband, achieved success. In her small kindergarten, the queue is a year ahead!
Maria will share her business plan with readers, calculate expenses and incomes, the main cost items, talk about the difficulties of running a business and working with children. And also, he will share the secret of how to combine vocation and business.

Allow me to introduce myself - Agarkova Maria Ivanovna, teacher. I am 37 years old, I live in Voronezh. I opened my own business, a small private kindergarten, in 2014. It functions to this day, brings income and joy.

The idea of a business did not come by chance: I worked as a teacher in a kindergarten for 8 years. The job of a preschool teacher is not easy.

In the first year, we recruited a group of 25 kids from 1.5 to 2 years old. Adaptation in babies was extremely difficult. Children constantly cried, did not react to persuasion. To organize classes, a walk, lunch, a quiet hour, the nanny and I cost incredible efforts.

The situation was aggravated when the children started to get sick: there were claims from the parents, conflicts arose. I came home squeezed like a lemon, I had no strength left for anything. And then I began to think about opening my own kindergarten.

After 2 years it got a little easier. The children grew up, but the difficulties did not end. Systematic reports, mountains of paperwork - at home I spent hours doing what I did not have time to do at work.

It would seem, what kind of documentation can a kindergarten teacher keep?

I did not want to quit: I love children, and during my work I got used to my pupils. The only good reason for leaving was a beggarly wage.

I received with all allowances 8500 rubles. It is impossible to live on such money without the financial support of her husband.

Yes, and my pregnancy, followed by maternity leave, gave impetus to the opening of a private kindergarten.

My private kindergarten business plan: is there any benefit?

I propose for consideration my simple business plan for a kindergarten, cost calculation. Initially, I decided that only care and supervision of children would be carried out in the kindergarten - there would be no educational activities.

To do this, you need a special license, an educational program and a bunch of different documentation, for the design of which you need to invest a lot of effort and a lot of money.

And compared to private kindergartens with educational activities, the payment was very beneficial for parents. All the same, we conduct developmental work with the child according to age - albeit in a playful way!

Playroom of a private kindergarten.

Considering that there is a catastrophic shortage of places in kindergartens in Voronezh, and the demand for private kindergartens is growing, I decided to start implementing the plan. The first thing I thought about was choosing a room. It was possible to rent a house or an apartment, but it would cost at least 15 thousand rubles.

My husband and I decided to convert our house for this purpose, and we ourselves moved to my one-room apartment.

The group of children was supposed to consist of 10-12 people. The age range is from 2.5 to 3 years (just the time when mothers come out of maternity leave).

Estimated fee for our services - 18 thousand rubles. per month.

Subtract:

food expenses (about 50 thousand rubles);
wages for a hired educator, cook and nurse (20 thousand rubles each);
utility bills.

Total: estimated net income should be about 90 thousand rubles. monthly. Pretty good for a start.

Looking for money

An important point in the kindergarten business plan is the calculation of costs. And the costs were considerable:

cosmetic repairs - 50 thousand rubles;
organization of a subject-developing environment - 40 thousand rubles;
purchase of furniture - 80 thousand rubles;
equipment for a medical office - 70 thousand rubles;
sports hall - 30 thousand rubles;
arrangement of a walking veranda and a platform on the street - 50 thousand rubles.

And also - small and unforeseen expenses.

According to the most conservative estimates, at least 300 thousand rubles were required to be invested.

The business plan for a private kindergarten includes a lot of costs. Game room - not everything!

The amount was too much for our budget. There were not enough funds, there was nowhere to wait for help. I had to apply to the bank for a loan. Having received the necessary amount, we boldly set to work.

Our private kindergarten: bringing an idea to life

I approached the choice of wallpaper, paint, room design thoroughly. It was important to create an atmosphere of comfort and warmth so that the children feel at home. The apartment was allocated:

dining room (purchased 2 tables and 12 chairs);
game room (subject-developing environment by age);
bedroom (12 children's beds, chairs);
medical office (table, couch, refrigerator, medicines);
gym (gymnastic ladders, balls, hoops, massage mats, etc.);
toilet room (installed 3 sinks and 3 toilet bowls, shower);
catering unit (electric stove, kitchen utensils).

Individual lockers for clothes and a shoe shelf were installed in the corridor.

All rooms met the necessary requirements. The total area of the allotted place was just over 10 m² per child. For comparison: kindergartens allocate 1.2 m².

Particular attention was paid to the fire alarm, because its presence is one of the strict rules when opening a private garden.

Looking for employees

Finding staff was not difficult, because I myself worked in a preschool. Among my friends there were many who wanted to. She took her shift partner as the second teacher. And the nurse was well known to me - they had previously worked together. My own aunt became the cook.

The business plan of a kindergarten is not of interest to children: care is important to them!

Of course, it was also possible to take on an accountant, but the funds for paying wages are a good minus in our income. I entrusted this function to my mother, an accountant in a pension fund. Due to her employment, my mother resisted, and in the evenings she taught me how to reduce debit and credit. Over time, I began to understand a lot about accounting myself.

Advertising campaign and our first group

An important point is the advertising of the kindergarten. I advertised on local television, ordered several banners around the city. The result was not long in coming: in a few days the first contenders for a place in our little fairy tale appeared.

Parents carefully asked about the conditions of their children's stay in the institution. Of particular importance for the majority was the issue of children's nutrition: an approximate menu, where will they cook?

I thought so... I like it here!

For clarity, I invited everyone to the territory of the kindergarten and conducted tours of the house.

Within two months, we recruited a group of kids. There were much more people who wanted to, but sanitary standards did not allow this.

Getting started: the first difficulties and joys

At first, it was hard for the kids to get used to it. In principle, the same picture was in the state garden . It was familiar to me: tears for my mothers, whims with meals, refusal to sleep.

We helped children go through the adaptation stage less painfully by engaging them in interesting games, reading books and walking in the fresh air.

Already after 2 months, our wards began to easily make contact, did not feel constrained in communication, felt like they were in their own walls. I was pleased with this fact, and the feedback from my parents inspired me, there was a feeling of being in demand.

Colleagues worked well, there were no conflict situations. Each of us did our job, giving a piece of love to children.

And there is a benefit! We consider income

The business paid off within six months, and after that it began to bring a stable income.

According to the results of the first half of the year: net profit, taking into account all expenses (including loan payments), averaged about 80,000 rubles.

There were months when the revenue reached more than 100,000 rubles, but not often. Large financial losses occurred during periods of vacations and illnesses of children, when payment was not collected from parents.

From time to time, you need to invest in updating game material, dishes, repairing furniture, bedding - there are a lot of expenses, and they are inevitable.

And in conclusion: my business today

Today I still work in our kindergarten. I love my business: there is an opportunity to do what you love and earn good money.

To get into our kindergarten, many people sign up for a whole year!

For 4 years we have made extensions to the house, and now the area allows you to recruit up to 20 children in a group.

To the list of unpleasant and difficult moments in doing business, I can include:

search for funds to open;
start of work, opening of IP and collection of documents;
difficulties in complying with all standards;
high requirements of regulatory organizations.

During our work, we were visited several times from various authorities in order to check the quality of the services provided and sanitary standards. There were no cases of imposition of fines or other penalties for any violations. Why? After all, I am a teacher!

Educator is a calling. I don't work - I just live!

For me, it has always been, is and will be the main thing - responsibility for the life and health of pupils. This work cannot be treated indifferently and negligently. If there is no love for the wards, it is unlikely that it will work just to earn money. Yes, and it is difficult to call patience, attention, care and love for children work. Probably, this is the case when you choose a job solely by vocation, by the call of your heart.

The easiest way to open your own private kindergarten is to buy

But if you still want to do it yourself - we offer you step-by-step instructions from the expert of the company "Little Country"

According to statistics, the majority of entrepreneurs who decide to start their business by opening a private kindergarten are young parents who are aware of what a “queue” for kindergarten is and quite possibly have already met with such a concept as a shortage of places in municipal kindergartens. They know firsthand that parents are willing or forced to pay for attending a kindergarten. And if there are people willing to pay, then why not let them pay you?

But before you open your kindergarten, you need to find evidence of its demand in your area or city.

First you need to count the number of residents of the area and find out their structure. For example, if the majority of the inhabitants are older people, it is unlikely that you will be able to fill your garden with kids. Another thing is when you open a private kindergarten in a new area, where there is no state kindergarten nearby and where mostly young families live, who will provide you with preschool children.

You can request data on the statistics of the area in the passport office. And if we are talking about new microdistricts, developers can provide this statistics, since they have data on apartment buyers.

In other areas of the city, a private kindergarten may be in demand for several reasons. One of them is the notorious queues in municipal preschool institutions.

It is easy to find out about the existence of "queues" in the city administration, namely in the education department.

However, if there are several public kindergartens in the area you have chosen, and at the same time their occupancy leaves much to be desired, the private kindergarten you open is unlikely to be very popular with parents. Be that as it may, but at the cost of a child's stay in kindergarten, a private institution will always lose to a public one.

But in contrast to this minus, the sphere of private preschool education is gaining more and more significant plus every year. The fact is that now more and more parents a priori do not consider a municipal kindergarten, but immediately look for a private kindergarten for their child. This category of parents has an average and above average income and makes certain requirements for a private kindergarten in terms of living conditions, quality of food, education and leisure activities.

Nevertheless, there are still more parents in our country who send their children to private kindergartens, not because they made this choice consciously, weighing all the pros and cons, but because for some reason they cannot arrange his child to the public garden.

It is also not easy for “visitors” to arrange their child in a state kindergarten. The problem is especially acute in Moscow and the Moscow Region, where it is almost impossible to send a child to a municipal kindergarten without registration or having a Muscovite Social Card. The “come in large numbers” have no other choice but to send the baby to a private kindergarten.

Do not forget to also analyze the area in terms of other indicators. For example, find out if there are other private gardens in the area and how many? Will you be able to compete with them on price or terms and additional services?

The primary expense item that will significantly reduce your start-up capital is the renovation of the premises.

On average, a small kindergarten designed for one group can accommodate 100 sq.m.

Repair of a room of 100 sq.m and bringing it under the norms of controlling authorities will require 600-700 thousand rubles (including payment for repair work and the purchase of building materials).

The second point of investment costs will be the equipment of the premises with everything necessary - from furniture and household appliances to bed linen and dishes. Having opened at least 50 kindergartens, we determined for ourselves the minimum amount of equipment costs - 600 thousand rubles. This figure is documented. For example, a refrigerator can be purchased for 15,000 rubles at M-video, and a four-burner electric stove can also be purchased there for 8,000 rubles, and so on.

You need to understand that opening a kindergarten in the center of Moscow and in one of the sleeping areas of Ryazan involve completely different amounts of investment.

Can I get a loan to open a kindergarten?

Of course, it is preferable to open a kindergarten business at your own expense. But I also know those who took money to run their kindergarten on credit. Their experience shows that it is possible to work successfully and even develop, keeping a part of the profit for yourself, while paying off the loan.

Moreover, the very specifics of the business of a private kindergarten allows you to qualify for benefits at the loan rate. There are a number of offers that greatly help in obtaining start-up capital to start this business.

For example, there is an interesting offer from the Our Future social entrepreneurship support fund, which offers a loan at 6%. Or you can apply for a small business competition as an entrepreneur who has opened a business in the social sector and qualify for a subsidy from the state to reimburse the funds spent on starting a kindergarten. At the same time, if you work without a license for educational activities, you can be reimbursed up to 1.5 million rubles, and with a license - up to 10 million rubles, but the amount you receive should not exceed 60% of the funds spent on opening. Thus, it is possible to compensate for most of the investments in opening a kindergarten.

In addition, in the process of work, you can also reduce your costs with the help of the state. For example, by submitting an application for subventions, which will be paid to you from the municipal budget for the maintenance of one child per month.

For example, in Moscow, 2.5 thousand rubles are paid for one child, in Krasnodar - 9 thousand rubles, and in the Moscow region - 12 thousand rubles.

However, it is possible to use such subventions only with a state license.

And this is not all the available support programs for entrepreneurs who decide to devote themselves to preschool education and the business of a private kindergarten. Knowing all possible programs and knowing how to use them, you can not only return your investment as quickly as possible, but also make good money by performing part of its functions for the state.

Step-by-step instruction

A private kindergarten can be opened as an individual entrepreneur, you can register as an LLC, and you can also choose the form of a preschool educational institution (preschool educational institution) or ANO (autonomous non-profit organization). The time for its registration will also depend on the choice of the legal form of your future kindergarten. For example, if it takes you two to three weeks to register an individual entrepreneur or LLC, then registration of a preschool educational institution or ANO will take 2 times longer.

Registration of a preschool educational institution with the Ministry of Justice will take about two months.

Nevertheless, these temporary delays will not affect the opening of the kindergarten in any way. You can register your kindergarten in parallel with other matters, for example, conclude a lease agreement for an individual and start making repairs in the premises. Once registered, the contract can be renewed.

The choice of registration form will primarily affect the taxation system and the nuances of bookkeeping. By choosing an IP, you can purchase a patent for a period of 1 to 12 months. The patent system is suitable for kindergartens in a small space and with a minimum number of staff. If you open an LLC, then you will pay 6% of income according to the “simplified” system. PEIs and ANOs have their own peculiarities of taxation and accounting.

How to select employees for kindergarten?

Hiring staff in a kindergarten is a separate conversation, which should also be taken wisely. Firstly, it is the staff, i.e. educators and nannies work both with your direct clients - children, and with their parents, who directly pay money. Secondly, the quality and quantity of employees will affect the economic model of the kindergarten: the larger the staffing, the larger the payroll.

The number of staff directly depends on the size of the kindergarten you open - the more children go to your kindergarten, the more employees they will require.

For one group of 20 children, the minimum list of staff is two educators, one nanny and one cook.

At the same time, it is taken into account that all this small staff replaces both teachers of other specialties and a nurse. For example, one of the educators can be a "musician" and conduct developmental activities with the kids, the other is an "artist", teaching kids how to express themselves through drawings. This approach to staffing can significantly reduce the cost of payroll. The same nanny can combine her direct duties with the job descriptions of a nurse, of course, provided that she has the necessary qualifications ...

Speaking of qualifications. Inspection authorities put forward their requirements for the staff of a private kindergarten. At the same time, these requirements are the same for both private kindergartens and municipal ones. So, when choosing educators, cooks and nurses, you will have to pay attention to whether they have a medical book and a certificate from a psychiatrist. In addition, special attention is paid to educators - they must have a pedagogical education and undergo advanced training every three years. A complete list of requirements for kindergarten staff can be found when submitting documents for permission to carry out childcare activities at Rospotrebnadzor or when applying for a license for educational activities at the Ministry of Education.

Many entrepreneurs who decide to open their own private kindergarten often have a problem finding suitable premises. The fact is that any room is not suitable. When it comes to children, the state carefully monitors that they are in appropriate conditions. If the premises do not meet the full list of requirements, you are unlikely to be able to obtain permission from Rospotrebnadzor, fire safety and the Ministry of Emergency Situations.

All the standards that the premises must meet are spelled out in the fire safety rules and SanPin, which should be studied in detail before taking on the search for a room. These documents contain special requirements for the width of doorways and the length of corridors for evacuation routes for babies, and for ventilation and natural lighting. They spell out everything that needs to be known and taken into account when creating a kindergarten - up to the number of rooms that a kindergarten should consist of, and their purpose. Of particular importance for Rospotrebnadzor will be the quadrature of each room, for example, the same locker room or bathroom, depending on the number of children for which the kindergarten is designed. Another thing is the equipment of the rooms: for example, for one group of children in the bathroom there should be four children's toilets and sinks, one shower, and one sink for adults. In addition, a separate bathroom should be allocated for employees.

There are many such trifles, but all of them must be known and taken into account.

At the same time, the requirements of Rospotrebnadzor, the Ministry of Emergency Situations and other regulatory authorities differ depending on whether the premises are residential or non-residential. And all thanks to the fact that today it is possible to open a private kindergarten both in separate non-residential premises, outbuildings and on the first floors of residential buildings, and in ordinary residential apartments, i.e. there are plenty to choose from.

The Ministry of Emergency Situations does not check residential premises and does not give an opinion for kindergartens.

That is why, despite the apparent difficulties and problems with the selection of premises, the entrepreneur only needs to know the rules and mandatory norms and a scrupulous approach to the search.

Another issue that concerns the premises is related to the payment of its rent.

Renting eats up a significant part of income and affects both the net income received and the cost of the final product. Of course, a kindergarten can operate at any rental rate - from 1 rub./sq.m. to 1000 rub./sq.m. But when compiling an economic model, you need to understand that the higher the rental rate, the more expensive the cost of visiting will be. And if there are competitors nearby, the “issue price” will be important for parents.

Of course, you need to approach the assessment of the premises individually. First, look at how it fits the norms and requirements. Secondly, if the premises require significant investments in repairs, then a high rental rate will only increase the amount of investment and initially set a high price bar for the final product, which is not advisable.

However, even in Moscow, with an average market rent of 1,000 rubles/sq.m, only one of our network's kindergartens pays rent at this rate. The majority finds more reasonable prices from 250 to 400 rubles/sq.m. This is the so-called social lease, when developers lease large areas for kindergartens on the first floors of their housing complexes or individual multi-storey buildings. The presence of such tenants from the social sphere is a definite plus for developers, so they are willing to reduce the cost of rent.

You can also find cheaper accommodation with help from the state. In some regions, there are special programs for the preferential lease of municipal premises for representatives of the private sector of preschool education or social entrepreneurship. Therefore, it is worth exploring all possible options, calculating the economic model and identifying the optimal rental rate for yourself.

Opening checklist

Is it profitable to open

When opening a kindergarten, you need to decide how many children it will be designed for - for 20, 100 or 200 kids. It is on the number of small customers that your income and, accordingly, the benefit will depend.

For example, you can open one kindergarten for 100 children, or you can open five small kindergartens designed for a group of 15-20 children. In both the first and second cases, you will end up with 100 children. It would seem that the profit in both options should be the same, but in reality everything is not quite so.

Firstly, by opening five kindergartens instead of one, you will spend 20-30% more money. Secondly, such an important indicator as the rate of return per child will also differ.

If a kindergarten for 100 children earns 1 million rubles a month, the rate of return per child will be 10 thousand rubles.

The larger the kindergarten and the more children attend it, the lower will be the rate of return per child. This ratio is due to the fact that when opening a kindergarten for 100 children, you will be forced to rent many times more premises, hire several times more teachers, paying their salaries, and more money will be spent on current expenses.

When obtaining a license for educational activities, the cost of staff salaries can be reduced by 10%.

A kindergarten for 20 children, located in a four-room apartment on the first floor of a residential building, will have a completely different rate of return. Rent in this case will cost a priori two times cheaper than in any non-residential premises. It will only be necessary to work on bringing it under the norms of SanPiN.