Billiard business: how to open a billiard club. Billiard club business plan: necessary equipment and documents. Recommendations for opening a billiard club Only one has a chance

The aim of the project is to open a high class billiard club.

The aim of the project is to open a high class billiard club.

In accordance with the above business plan, several goals should be achieved:

• develop and describe possible ways to create an organization and determine its organizational and legal form,
• establish the location of the future billiard club, occupying the appropriate market niche,
• describe the services that the establishment will include;
• to analyze the profitability and profitability of the creation of this organization;
• develop a separate action plan for the implementation of the business plan.

room

The first floor of a building in one of the most developing areas - Maryino, Moscow. This space is rented for $400 per month.

The choice of this particular room is based on some advantages of its location:

1. The club has a convenient entrance;
2. Major highways pass close to this building;
3. Nearby are many other companies and offices, as well as residential buildings;
4. Food sources are also nearby. This fact is extremely beneficial for the club bar.

The only investment in the premises may be repairs. Do not forget that the club will have to purchase the appropriate equipment for billiards (American pool) and darts.

Billiard club opening hours

No days off, from 12-00 to 24-00. It turns out that the entire work schedule is 12 hours a day. Such a schedule is very convenient for entrepreneurs and businessmen who are busy at their work in the first half of the day.

Services

• billiards (American pool);
• darts;
• pleasant music.

The main feature of these services is that they carry not only a sports character, but also an entertaining one. The fact is that the client in this institution will not need sportswear at all. But there will be a lot of pleasure from the services received. Aesthetic music will only add "zest" to the whole range of services.

The bar will offer both alcoholic and non-alcoholic drinks. However, customers will have to spend a lot on the most "hot" drinks, as their prices will be higher. This will create a certain demand for light drinks.

Plus, the design of the premises and the provision of the above services should be at a high level so that the prestige of the new elite entertainment and sports institution is not lost.

Staff

• CEO;
• Accountant-cashier;
• Chief Manager (acting as CEO in his absence);
• hall manager;
• bartenders;
• Cleaning woman;
• Wardrobe attendant
• Security.

Every employee is required to complete a probationary period upon joining the agency. At work, they are required to monitor the neatness of their appearance. The leading part of the staff, unlike the rest, must be at the workplace every day. A huge responsibility falls on the accountant-cashier and security, so the qualifications of these workers must always be at the highest level.

Advertising company

When creating a marketing plan, the main goal and objectives of the enterprise are taken into account:

• create a completely new "niche" in an existing segment in Moscow;
• pay back the investment in a year;
• receive an income of 80% per year, depending on the share of investment;
• create new jobs.

The marketing strategy of the enterprise should be built in such a way as to create the best conditions for the fulfillment of the above tasks.

In the entertainment market, the billiard business is a rather interesting niche, but it is difficult to make money on such a business and reach a stable sufficient profitability. Therefore, in order to achieve good results and good profits in this business, you will need to draw up a business plan.

If the entrepreneur is a fan of this wonderful game, then most likely he will succeed. This billiard room business plan will describe in detail all the possible nuances, contain all the calculations and describe the situation on the market in Russia.

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What do you need to open a billiard club?

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The amount of cash investments that will be needed to create your own club

The business plan must include the amount of money that will be needed to open your own billiards club with a standard set of additional services (most often a kitchen and a bar), which can be approximately $40,000-200,000.

Those clubs that require a large amount of cash investments most often include elite and clubs for the mass visitor, which have a large number of billiard tables (their number is usually about 15-20). Such clubs are not widespread. Therefore, to open any of them, you will need to make all the necessary economic calculations.

Regarding cheaper projects (the cost of which is about $ 40,000), it is worth noting that their share is small and soon the entrepreneur will be able to find out why.

The cost of one square meter on a turnkey basis will depend on the chosen class of the institution and can range from approximately 400 to 800 dollars.

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Billiard club payback period

The business plan must necessarily include the payback period of the billiard room. It can vary from 2 to 4 years. The term will depend on various factors, but the main one is attendance. Attendance will depend on where the club is planned to be located and how many services it can offer its customers. The quality of such services is also important.

From the opening of a billiard club until it reaches the estimated attendance, on average, no more than 3 months can pass. If the attendance of the club does not reach the calculated value within 3 months, the owners of such a billiard room should definitely reconsider their attitude to business.

However, if you take into account everything that will be outlined below in this business plan, the entrepreneur will succeed and will not have to face such problems.

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Choosing the right room for a billiard club

You need to start by finding a room that is suitable for opening a billiard business. It will be necessary to determine the location and concept of the club. It is important to note that there is no need to be afraid of sleeping areas. This is due to the fact that not only in Moscow and St. Petersburg the center may not be the best place to start your business, but also in the regions. Therefore, there is reason to think about placing a billiard room in some residential area. There may be several reasons for this choice:

• potential visitors to mid-level billiard clubs are often too lazy to go to the city center, therefore, it will be more convenient for them to find a club near him;
• Quite often, it is better for potential customers of elite billiard rooms to drive a longer distance by car, but to drive up to the club itself. It is no secret that the central areas in most cities are heavily overloaded with vehicles, and therefore it is not always possible to organize large and high-quality parking.

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What area of ​​the premises is suitable for opening such a club?

The selected room must meet two main requirements:

1. The area of ​​​​the room should be large enough, about 400-450 square meters. meters for a medium-sized club.
2. If there are columns in the room, they must be located as close as possible to the perimeter of the hall. Otherwise, there is a possibility that they will interfere with the correct placement of billiard tables.

Therefore, from this we can conclude that the ideal room for a billiard room is a wide hall, which has a rectangular shape.

The required area must be calculated based on the fact that most of the space will be occupied by billiard tables, which will require from 30 to 40 square meters. meters per table. The area will depend on the size of the tables themselves and the level of comfort provided to visitors in the immediate process of the game.

In addition, you will need to multiply 30-40 square meters. meters for the number of gaming tables that are planned to be located, it will be necessary to allocate a sufficient amount of space to accommodate the bar counter, tables for potential visitors who want to use the services of the kitchen, as well as chairs and tables that will be located near the billiard tables and are intended for players to relax and their friends.

Do not forget about the space that will be needed to accommodate technological and utility rooms.

Based on the required number of square meters for all of the above premises, it will be possible to find out the total area that will be suitable for opening your own billiard club.

It is worth noting that billiard tables do not need to be licensed. Regarding the requirements that officials place on the premises, and all the necessary permits that will be needed in order to open a billiard room, it is worth noting that the process is no different from the process of opening a bar, restaurant or cafe.

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Definition of the concept of the opened billiard club

To date, the most popular are 3 main concepts of billiard clubs. It is worth noting that one of them will need to be chosen as the base even before the opening of the club, because each concept dictates the appropriate requirements.

1. Commercial concept. Billiard club, which is intended for the general public of visitors of various levels (not only billiard players). In such an institution, billiards acts as a means of recreation.
2. Sports concept. A similar billiard club is intended for professional players in this game. Consequently, it will no longer attract those people who consider billiards as a means of recreation, but people who are interested in playing billiards directly.
3. The concept of an elite club. This billiard room is positioned as an institution for wealthy clients. Its peculiarity is the provision of expensive and exclusive services, which often have no analogues in other billiard rooms in the city.

The most expensive of these types will be an elite billiard club. After it, there will be a sports billiard room (requires the purchase of expensive equipment). The cheapest will be the opening of a commercial club. However, there are cases in which a commercial billiard room can cost more than a sports club. This may be due to the high level of costs for such various additional services as a bar or a kitchen, which must be in a commercial club.

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Suitable layout for creating a billiard club

There is a fairly large number of different opinions on this matter, but the most common approaches are as follows:

1. For the opening of commercial and sports billiard rooms, the most suitable layout is in which the various functional areas of the billiard room (tables for visitors, a bar, a place where billiard ash will be installed, and so on) must be combined into one hall, in one space. It is believed that a single place can create a specific billiard room atmosphere, where potential visitors will come not only to play billiards, but also to show off in public. At the same time, other visitors not only drink and eat, but also watch the game as if it were a free show.
2. In order to open elite billiard clubs, you will need such a layout in which the arriving company will be able to retire in a separate room, which will have its own billiard table.

It is important to note that today a fairly common option is to create a commercial club that has a separate VIP room.

In order to correctly position the billiard tables, it is recommended to use computer programs that allow you to correctly position everything you need in the hall. In addition, it is worth knowing that a large number of billiard equipment suppliers provide such a service at the moment.

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What games will potential visitors be able to play?

The main games that will be offered to potential visitors are pool and the Russian pyramid. In some clubs you can find tables for carom and very rarely - for snooker. Therefore, we can conclude that the current practice reflects the needs of customers in certain games.

It is important to be aware of the main differences between games like pool and Russian pyramid.

In the Russian pyramid, the size of the pocket is only a few millimeters wider than the diameter of the ball. This makes it extremely difficult for the ball to get into the pocket, respectively, and contributes to the delay of the game for an hour or more. The main conditions for a successful game is not to pocket the maximum number of balls yourself, and not to let your opponent pocket a single ball.

In pool, the pocket is almost twice as wide as the diameter of the ball. Accordingly, the party will be played out much faster. Quite frequent are cases in which a player, having successfully broken the balls at the beginning, begins to drive them one by one, while not allowing his opponent to pocket a single ball. There are other cases in which a player, having made at least one mistake at the end of the game, will be obliged to watch how his opponent pockets all the balls.

Almost all over the world the most popular is American billiards. In Las Vegas, for example, a large number of world championships are held, in which the prize fund can reach $500,000.

In Russia, the situation is as follows: older and middle-aged men prefer to play the Russian pyramid, young people - to the pool and a little Russian billiards, and women mostly to the pool.

The Russian pyramid is also not deprived of the number of competitions and tournaments that are held at the level of Europe, Russia and even the world.

Billiards today is a very popular game. Billiard sports are developing at a fairly rapid pace, and there are more and more fans of this game. Playing billiards is fashionable, and maintaining your own billiard club is not only fashionable, but also profitable.

Most often, billiard clubs are opened by those who themselves are passionate about this game. Such people can better feel all the nuances that this business has, and know what billiard lovers need. However, if you are still far from this game, but still want to make a business on it, then you also have every chance of success. The main thing is to soberly assess the prospects and work out all the stages of organizing a business.

When you start writing your own business plan, it is quite difficult to do without a ready-made example. Especially if you are writing a business plan for the first time. Therefore, we suggest that you download and carefully read the following billiard club business plan templates. This will help you quickly present the future "picture" of your own business.

Download billiard club business plan This business plan contains fairly brief but understandable information on all the main sections of the business plan: summary, description of services, marketing, investments, organization, finances, risks.
Download billiard club business plan This business plan is more detailed than the previous one, most of the information is presented in the form of diagrams, tables and diagrams. Detailed calculations are also available.

How to open a billiard club

So, you have an idea to open your own billiards club. What is important to foresee and organize so that the business does not fail?

Concept

If you went to billiard clubs, then you probably know that they come in several different directions. To summarize, the opening of a billiard club can be carried out in terms of such concepts as consumer, sports and elite. We named the first concept as such because it is aimed at the widest range of consumers. There are many such billiard clubs. Their visitors are people with different incomes and social status, but the main goal of all of them is entertainment and leisure while playing billiards. In such establishments, often the main profit comes not from the game of billiards itself, but also from the sale of drinks in the bar and other entertainment services.

The sports concept assumes that professional billiard players and those who aspire to this will visit your institution. From the point of view of financial investments, sports billiard clubs will cost the entrepreneur more than consumer clubs. There must be only professional equipment of the highest quality and the organization of the game must be in accordance with all the rules. Tournaments and competitions are often held in sports-type billiard clubs, which serves as an excellent marketing ploy and attracts customers even more.

And finally, elite clubs. Their visitors are high-income people who need a luxurious environment and the highest quality of service. Of course, the prices in such establishments are an order of magnitude higher than in others. Clients of elite billiard rooms come there not only for the purpose of the game itself. They also want to emphasize their status, so absolutely everything in such establishments must correspond to a high level.

room

As the practice of numerous billiard clubs shows, these establishments are in demand both in the central parts of cities and on the outskirts. It is only necessary to understand whether people will go specifically to your institution (to study the demand for this service in a particular area, to study the presence of competitors). It will be a big advantage if there is a convenient transport interchange near the club. If in the case of elite clubs this is not so important (since their visitors will arrive in private cars), then for customers of consumer and sports clubs this will be a big plus.

A billiard club for 8-10 tables will require an area of ​​approximately 400 square meters. Be sure to keep in mind that there should be enough free space between the tables to ensure the comfort of customers during the game.

Consider giving visitors the opportunity to play in a private room (respectively, this will require additional space) or in a common room.

Equipment

It must be said right away that it is impossible to save on equipment. If you are tight on finances, then it is better to save on something else, but not on billiard equipment (tables, cues, etc.). Or even postpone the opening of a business until better “financial” times.

People who are fond of billiards and often play it will immediately feel low-quality equipment and, most likely, will not come to your establishment again. Good a pool table should be heavy and rigid in its construction. In this regard, experts recommend using billiards with a metal frame, which are more reliable and durable than conventional wooden ones.

The cloth on the tables should be dense, and correspond to certain types of billiard games. When choosing a supplier of equipment, give preference to well-known companies. There are a lot of suppliers now, and choosing the first one that comes across, you run the risk of purchasing low-quality goods.

Balls and cues also choose carefully. Often in billiard clubs there are cues from different manufacturers and different price categories, so that the client can choose the one that will be more convenient for him to use. Avid players are well versed in billiard equipment, and in particular cues, and some of them prefer handmade cues instead of the usual one-piece cues.

It is also necessary to equip the billiard room with a time tracking system. These can be traditional balltimers or more modern accounting systems, which provide a special special lighting above each table, showing the time of the game.

Bar organization

Selling drinks in a bar is a very important moment in organizing a billiard club. If we are talking about clubs designed for the general consumer, then the income from the bar sometimes even exceeds the income from the game itself. And some visitors even come to billiard clubs just to drink and watch other people play.

Be sure to include beer in the bar assortment (as practice shows, it is most popular in billiard rooms), and do not forget about strong drinks. If you open an elite billiards club, then the alcoholic drinks in the bar should be appropriate.

Staff

The billiard club will require the following employees: director (maybe the owner of the club), administrators, bartenders, waiters, security guards, cleaning lady and markers.

Markers- these are people who perfectly master the rules of various billiard games, are aware of all the subtleties and nuances. The responsibilities of the marker include supervision of the game, they are also responsible for the safety of the billiard equipment and care for it between games. There is an opinion that a good professional marker is a kind of psychologist who, while playing with a client, should understand what the client expects from him - a fierce struggle, failure, or just a casual pastime while playing.

The success of the sports business often depends on the season, as well as the economic situation in the country as a whole. Open areas fall into disrepair with the onset of frost, fitness clubs suffer losses due to the crisis. However, there is a niche in the field of sports that can provide an entrepreneur with a constant income at any time of the year. If you are intrigued, we advise you to read a sample billiard club business plan. By drawing up your own plan based on the finished one, you can open an enterprise, the profitability of which will reach 25-30%. Of course, you can easily choose another option in our catalog if you wish.

Development opportunities

Before registering an enterprise, purchasing equipment, and so on, it is worth deciding what type of billiard club you want to open. Depending on the target audience, such organizations are divided into three types:

• entertaining;
• sports;
• VIP clubs.

Specificity

As the name implies, people who just want to have fun, celebrate a birthday or a corporate party go to entertaining billiard rooms. The difference between such clubs and sports clubs is the availability of appropriate staff: in the latter case, you will need to hire a coach who is able to bring students to the highest level. Such a specialist should receive at least 45–50,000 rubles a month, while an ordinary animator who will explain the rules of the game to guests and monitor the safety of equipment can receive 15,000 rubles. The difference in salaries is also due to the fact that an ordinary employee will be loaded less. The masters agree that the athlete needs to hone his playing skills at least two or three times a week.

As far as VIP clubs are concerned, not only very rich athletes and entertainment enthusiasts will come to such establishments, but also entrepreneurs who organize business meetings. As you know, such people can negotiate cooperation and conclude contracts in an informal setting. That is why the main source of income for the VIP club will not be a pool table area, but a bar located in the same room.

If you want to occupy a niche in the elite field, in the business plan of a billiard club, one of the options you will definitely have to enter at least 600,000 rubles to organize a small cafe, as well as to receive:

• permits of the sanitary epidemiological station;
• certificates from the fire department;
• alcohol licenses.

Format selection

In addition to classifying clubs depending on the target audience, there is another way to divide billiard rooms, namely, into establishments:

• large (such occupy separate buildings or points with an area of ​​at least 300 m2);
• medium (usually placed in hotels or sanatoriums);
• small (they can often be found in shopping and entertainment centers).

Of course, you can choose any form of enterprise, depending on your ambitions and financial capabilities. However, the billiard club business plan presented in this article is based on the fact that you are opening a small entertainment point.

The problem of competition

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