Business plan in dentistry ready sample. How to open your own dentistry. Selection of the necessary employees to perform the work

Anyone who has a desire to work in this area and has a considerable start-up capital can open a dental office. To launch the project, you will need to go through a lengthy registration procedure and obtain the necessary licenses and permits.

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Is special education important?

A person who decides to open a private dental office in Russia may not have a dental education. Practice shows that a dentist who has organized his own specialized mini-clinic does not have time either to manage it qualitatively or to receive patients. Therefore, it is better when these functions are performed by two different people, each of whom is a professional in his field.

The dentist, no doubt, has the right to open his own office, but then it would be better to entrust his management to a hired manager. In this case, organizational issues will not distract him from his main professional activity. An alternative scenario could be the hiring of additional dentists. In such a situation, personal reception of patients can be reduced to a minimum or not carried out at all.

Business Relevance

The relevance of the dental business is due to the following:

High demand for dental services among the population. Since everyone has teeth, the vast majority of people are forced to regularly visit a dentist. According to statistics, 97 percent of the Russian population suffers from diseases of the hard tissues of the teeth. The average person visits the dentist twice a year, even when nothing hurts. In such a situation, the dentist can notice the disease at an early stage and prevent its development.
High business profitability. The average check in a provincial town is three to four thousand rubles, and in the capital - seven to eight. Standard appointment time is 30 minutes. An office with a good reputation keeps a record of clients for two to four weeks in advance.
The ability to provide a wide range of services using various technologies and materials, which distinguishes dental offices from each other.

Options for organizing a dental business

An entrepreneur can open a dental office or clinic.

Dental office

The organization of a small office provides for moderate capital investments, since one or two workplaces are usually equipped, allowing you to see several patients at the same time.

Most often, people turn to such institutions for standard dental services:

counseling;
basic dental treatment;
teeth whitening;
removal of tartar.

You can start a business with the organization of a dental office. Having earned money on it, they can be invested in the development of the business and gradually expand it to the format of a private dental hospital.

dental clinic

Compared to a small office, the organization of the clinic will require significant financial investments. Since the range of services provided is usually very wide, it will be necessary to equip several workplaces, purchase expensive equipment and hire staff. The possibility of obtaining versatile services attracts a large number of customers. Private clinics often have contracts with insurance companies, which, in turn, send people to provide them with various kinds of services.

The range of basic services of the dental clinic:

counseling and diagnostics;
various therapeutic services (including treatment of medium, deep and complicated caries);
surgical dental operations (including tooth extraction, cysts);
dental cosmetology (including removal of plaque and stone, whitening, installation of braces, bite correction);
dental prosthetics;
implantology;
children's dentistry;
periodontology;
x-ray;
emergency help.

Market analysis and target audience

Characteristics of the Russian dental market:

the market capacity of paid dental services for 2017 was more than half a billion rubles, or about 254,000,000 appointments;
high competition;
the modern dental market is predominantly represented by private clinics (25% of the total) and dental offices;
during the years of economic crises, a sharp drop in demand is not observed;
dental services are perceived by the population as a product of prime necessity;
there is a trend of growth in demand for paid medical services of dentistry;
the increase in prices for dental services is mainly due to an increase in rent for premises, an increase in prices for drugs and equipment, and an increase in wages;
according to 2014 data, in Russia, the largest number of private dentistry was recorded in Krasnoyarsk, Kazan and Nizhny Novgorod (22-29 units / 100 thousand people);
development of lending for dental services;
for 2018-2022, an increase in the capacity of the Russian dental market is predicted;
Today, the most promising segment of the dental market is implantology and the provision of dental services focused on children.

Participants of the dental market:

State dentistry. They mainly provide free services to the population, but also provide services for money. Less and less people resort to their service, since such clinics often have outdated equipment. In addition, inexperienced specialists work in them, and patients have to sit in long queues. Also, high-quality materials are not always used in public dentistry.
Private dentistry. They are divided into institutions focused on people with high income, medium and low. Private dentistry is classified into network and non-network clinics, as well as private offices.

Target audience of a private dental office:

men, women and children;
age: from 7 to 60 years;
wealth level: medium and low.

Step by Step Guide to Starting a Dental Business

The following step-by-step instructions will help you open a dental office:

Development of a business plan from scratch or ordering a finished one.
Company registration.
Selection of premises and conclusion of a lease agreement.
Design and renovation of the premises.
Search for suppliers of equipment and consumables.
Purchase and installation of equipment.
Purchase of consumables.
Issuance of permits.
Selection of qualified personnel.
Marketing events.

Business registration

Features of the dental office registration process:

Choice of organizational-legal form. A small office in which a businessman personally provides dental services is registered as an individual entrepreneur. When opening a clinic / office, when a businessman is not a dentist or is, but does not plan to serve clients, the LLC form will do.
If an entrepreneur plans to work independently as a dentist (without hiring other doctors) and creates an individual entrepreneur, then he will need a personal license. When organizing an LLC, a personal license must be obtained for each dentist. Licensing takes place in accordance with Federal Law No. 99 (dated May 4, 2011) “On Licensing Certain Types of Activities”. In addition to this law, Decree No. 291 (dated April 16, 2012) “On Licensing Medical Activities” is in force.
The activity code 86.23 “Dental practice” is suitable for the type of business under consideration. It includes work in the field of dentistry (general/specialist), orthodontics and dental operations.
The most effective taxation system is the STS according to the “income minus expenses” scheme, since this is a very cost-effective type of activity.
Registration of the company in funds and statistical bodies.
After registering a company, you should take care of ordering a print and opening a bank account.
To accept cash from customers for the services provided, an entrepreneur must buy and register cash register equipment with the tax office.
The launch of a dental office is possible only after obtaining permits established by applicable law. You will need an expert opinion from Rospotrebnadzor, the Fire Inspectorate and the Sanitary and Epidemiological Station.

The following documents are submitted to Rospotrebnadzor:

statement;
passport;
company registration certificate;
TIN certificate;
extract from the USRN;
BTI plan;
explication;
agreements with companies on deratization, disinfestation and disinfection;
contracts with the company for waste disposal;
an agreement with a laundry company;
examination of air, water, washings for sterility;
certificate of the level of lighting and microclimate.

The Fire Department will require the following documents:

TIN certificate;
a lease agreement for premises or a document confirming the ownership of it by the entrepreneur;
a document certifying the fact of passing fire safety courses;
fire safety order;
fire evacuation plan and instructions;
documents confirming the installation of a fire alarm;
documents confirming the presence of fire extinguishers;
insulation resistance measurement protocol.

To pass the SES check, you need to familiarize yourself with the relevant standards for the placement of the office, its interior decoration, the equipment used, the microclimate, etc.

Key regulations:

SanPiN 2.1.3.2630-10. It contains the sanitary and epidemiological requirements that a medical institution must comply with.
SanPiN 2956a-83. This document describes the rules for the use of dental equipment, personal hygiene of personnel and labor protection.

In some regions, there are internal regulations, which can be found in the regional SES.

Room and location

Requirements for the premises by Rospotrebnadzor:

in the case of equipping one workplace, one dental unit must have an area of at least 14 square meters;
if there are two or more installations, then the minimum area for each of them is 7 square meters;
if three or more dental chairs are installed, then a sterilization room (from 6 square meters) must be equipped without fail.

Requirements for the choice of premises and its location:

for a small office, an area of \u200b\u200b30 square meters is enough;
high ceilings (at least three meters);
one-way daylight;
the depth of the room is not more than six square meters;
availability of communications: electricity, water, sewerage, heating;
good access roads and approaches;
availability of parking;
proximity to potential customers;
proximity to metro stations and / or stops of other public transport;
distance from direct competitors.

The area of a small dental office should be divided into the following zones:

a room for receiving patients with an installed dental chair (or several chairs);
hall;
bathroom.

When creating a dental clinic, the following zones are added:

sterilization room;
x-ray room;
processing room;
orthodontist's office;
orthopedic office;
children's room;
office of implantology;
administrative premises;
utility room;
reception;
dressing room for patients.

Office space can be:

buy in credit;
purchase with your own money;
buy on lease;
take on a long-term lease (from five years).

The first three options are the most preferred. Ownership allows you to redevelop the premises at your discretion, without fear that the landlord will refuse to renew the lease.

The premises can be:

apartment on the ground floor (transfer of the premises to non-residential will be required);
non-residential premises, such as an office building or the basement of an apartment building.

Necessary equipment

A modern dental office should be equipped with special high-tech equipment from reliable manufacturers. It must have certificates of conformity and meet current sanitary standards.

The table below shows how much it costs to equip a dental office for two chairs.

Name	Approximate prices in rubles
Dental units	1 200 000
Chairs for dental unit	11 000
Light curing lamp	6 000
Shadowless lamp	75 000
Autoclave	150 000
Tip set	100 000
Tools	50 000
Endomotor	30 000
Pre-sterilization cleaning	40 000
Hall and office furniture	60 000
Plumbing for the bathroom	10 000
Cash machine	13 000
Other equipment and inventory	65 000
Total:	1 800 000

Dental unit - 630,000 rubles Chair for a dental unit - 5,500 rubles Endodontic handpiece - 20,000 rubles Light curing lamp - 6,000 rubles Shadowless lamp - 75,000 rubles Autoclave - 170,000 rubles

The video tells in an accessible language how to equip a dental office. Filmed by the channel: "Dentist's Notes".

Staff

Serious requirements are imposed on the specialists of the dental office, since a separate license is required for each of them.

List of requirements:

a diploma confirming the receipt of a complete professional education;
work experience (from five years);
certificate for a specific profile of activity;
availability of medical records.

Requirements for junior medical staff:

a diploma confirming the receipt of secondary medical vocational education;
the certificate "Preventive dentistry" or "Nurse in dentistry";
neat and tidy appearance;
availability of medical records.

The staff of a small dental office (for two chairs) will include:

dentists (two people);
nurses (two people);
cleaning woman;
administrator.

Promotion and advertising

Ways to promote the dental office:

ordering a bright sign with the logo of the clinic;
development of a corporate website with the possibility of online appointment;
maintaining pages in popular social networks;
entering information about the office in the network on regional resources;
development of a loyalty program (including a bonus system, providing discounts to regular customers).

advertisements in local newspapers;
announcements on local radio;
advertising posters, banners and streamers in the city;
banners and contextual advertising on the Internet (on thematic forums and websites, in social networks);
distribution of flyers.

One way to promote sales is to provide customers with the opportunity to make an appointment by phone. At the same time, patients with acute pain should be admitted without prior appointment.

Financial plan

Further planning of business costs is based on the opening of a small private dental office:

number of jobs - two chairs;
premises - one-room apartment (it is planned to buy it);
room area - 40 square meters;
location - in a residential area of a provincial town;
staff - 6 people.

Initial investment

Starting capital for the implementation of the dental office business idea.

Expenditures	Approximate prices in rubles
Registration of a legal entity and obtaining permits	60 000
The cost of the premises	1 800 000
Remodeling and renovation of the apartment	200 000
Procurement and installation of equipment	1 850 000
Marketing Campaign	50 000
Consumables	20 000
other expenses	50 000
Total	4 030 000

Recurring expenses

Monthly business investment.

Income

Private office revenue is calculated based on the following parameters:

two doctors are receiving at the same time;
each works six days a week for six hours;
time of reception of one patient - 30 minutes;
the average check is 1,500 rubles.

Thus, the mini-clinic will earn (at full capacity) 36,000 rubles a day, and 1,008,000 rubles a month. The monthly profit of the company will reach 658 thousand rubles. The profitability of the business is about 300 percent.

Calendar plan

Calendar plan for opening a dental office.

Stages	1 month	2 month	3 month	4 month	5 month
Business project development	+
Preparation of documents for registration of a legal entity	+
Company registration	+	+
Premises selection	+	+
Purchase of premises		+
Remodeling and renovation of premises		+	+
Selection of equipment suppliers	+	+
Purchase of equipment		+	+
Transfer of the status of residential premises to non-residential		+	+
Equipment installation		+	+
Obtaining permissions from supervisory services			+	+
Recruitment		+	+
Obtaining licenses			+	+
Marketing Campaign				+	+
Start of work					+

Risks and payback

Dental business risks:

Low demand. This state of affairs may be the result of an incorrect marketing program, an unsuccessful office location, etc.
High competition. Other market participants adhere to an active marketing policy.
Low qualification of senior and junior medical staff, and, as a result, the satisfactory quality of services provided. This negatively affects the reputation of the company and its image.
An increase in the cost of smoking consumables due to an increase in the exchange rate.
Loss of license for any reason. For example, due to incorrect documentation.
The closure of the office due to its non-compliance with the current standards of supervisory services.

The payback of the business will take very little time, 9-12 months.

How to open a dental office - entrepreneurs have been asking for many years. In order for a business to be profitable, a number of subtleties and risks must be taken into account.

Capital investment: 1,100,000 rubles.
Payback: 1.5 - 2 years.

Medical services are a top priority for any reasonable person.

Everyone has teeth and they require regular care.

Even if all sanitary and hygienic standards are observed, examination and some cosmetic procedures are necessary for the oral cavity at least once or twice a year.

Therefore, reflections make sense when an entrepreneur wants to open a profitable and in-demand business.

However, it is important to understand that organizing a business will require a lot of time, effort and money.

The owner of a dental facility needs to take into account all the specific requirements for personnel, equipment, accommodation and resolve the issue of obtaining a license.

What and how to do, we will discuss in more detail.

What are the formats for the provision of dental services?

The dental office is only one of the forms of providing services to the population.

There are three types in total:

General public clinic.

As a rule, the target audience has a low or medium income level.

Most of the services are provided free of charge.

Consumables, anesthesia and other additional points are paid.

Private clinic.

The level of income of visitors to these establishments is already average and above average.

Services are provided exclusively on a paid basis, except for holding promotions and free advice in rare cases.

Private dental clinics are engaged in an integrated approach to treatment.

To open such a business, very large financial investments are needed.

Dental office.

As in private clinics, the income level of the main target audience is at the average and above the average level.

The difference is that the territory of such an institution is small, designed for 1-2 doctors.

Due to the shortened list of services provided, they are not in such demand as large clinics.

Nevertheless, a competent implementation of the idea of opening such a mini-format establishment will bring profit to the owner.

What are the possible risks in such a business?

Entrepreneurs should not forget: a dental office is not just a business, but a job in the medical field.

This means that it comes with a number of risks.

The owner must be aware of them and plan how to minimize these risks before opening an establishment.

All required licenses and permits have not been obtained.

It is fraught with fines and even closure.

Low demand for services.

It is leveled by a well-thought-out marketing strategy and the selection of competitive advantages.

Lack of prestige.

Private dental clinics set rather high prices for their services.

Accordingly, they should give customers not only quality, but also a sense of prestige.

Poor recruitment.

In the service sector, especially with a claim to prestige, cadres decide a lot.

Laziness, impolite attitude, incompetence can significantly reduce the number of your customers.

Prices are too high or too low.

An entrepreneur must analyze the market and competitors not only before opening a dental office.

You need to do this constantly in order to correct your actions.

Marketing strategy for a dental office

Potentially high profitability of the idea of opening a dental office is "to blame" for the high level of competition.

Therefore, the future owner should pay due attention to the marketing strategy.

The main services provided by the dental clinic: treatment of the dental cavity and diseases of the oral cavity, prosthetics and implantation of teeth, alignment, cleaning and whitening of teeth.

Competitive advantages of a dental office

A dental office can have the following competitive advantages:

affordable prices for services;
good location with good transport interchange;
convenient working hours;
special conditions for privileged categories of the population;

Dental office advertisement

To advertise a dental office when you just decided to open it and people don’t know about you, you can use the following methods:

The introduction of discounts for "inconvenient" time (for example, Sunday evening).
Placement of business cards, leaflets in places of congestion of the target audience.
Creation of a website with services, prices, reviews.
"Promotion" of doctors who work in the office. To do this, they can give free consultations via the Internet, participate in forums and meetings of doctors.
Carrying out periodic promotions, discounts, special offers.

Stages of implementing the idea to open a dental office

You can open a dental office if you approach the implementation of the idea step by step.

Business registration

Obtaining a license to operate is an integral part of the idea of opening a business providing dental services.

Also, the businessman himself must be registered as a private entrepreneur or open an LLC.

To obtain all the required permits, the dental office must meet the standards of location, design, equipment, and also has the appropriate staff.

Location selection

The following requirements apply to the location of the dental office:

For each employee (read - a chair) there should be at least 14 m 2 of working space.
The location in the center is prestigious, but it is better to focus on the population density.
It is advisable to open an office on the ground floor of the building or in a separate room.
You must have all communications.
Good transport links will be a big plus.
Ensure compliance with all SES and fire safety regulations.

Dental office equipment

The quality of the equipment is a big bet.

It should not only correspond to the level of prestige of the institution and perform its functions.

But also comply with certain sanitary and hygienic standards, without which the office has no right to receive clients.

Consider the list of basic equipment that you need to buy to open a dental office.

It is impossible to open an office without the main thing - an armchair.

You can't skimp on it in any way.

Choose equipment from a reliable supplier with a complete set.

Also, do not forget that you will have to spend at least 2-3 thousand rubles for its maintenance.

In addition to the basic set of tips, it is worth purchasing an additional set.
The list of consumables includes various hygiene products, chemicals, mixtures for fillings.

For the basic configuration, you will need to have at least 520,000 rubles.

Recruitment for a dental office

To open a small company, it is enough to hire 6 people: doctors, their assistants, an administrator and a nurse.

Their potential salary is included in your budget at the planning stage.

Education and work experience for doctors play not only the role of prestige, like equipment, but is a prerequisite.

Only in the event that the dentists of your institution have the necessary documents and practical experience of 5 years, you will be able to obtain a license to work.

But for the role of an assistant, you can hire a person without work experience.

But having a nursing education or certificate is also required.

An entrepreneur can transfer accounting concerns to, since in this industry the constant presence of an accountant in the state is not necessary.

This number of employees is sufficient to ensure the daily operation of the company.

How much does it cost to open a dental office?

The main items of expenditure have been discussed in detail above.

Let's present capital investments in order to open an institution, in the form of a table.

Capital investment in start-up

To open a dental office, an entrepreneur needs to have a solid capital.

Such a business is more affordable than opening a private clinic, for example.

More specifically, we are talking about such expenses and amounts:

Of course, these calculations are very rough and tentative.

Experienced entrepreneurs who already know firsthand how much it costs to open such an institution, call the amount of 1.5-2 million rubles.

If you are serious about starting your own dental office,

we offer you to watch a video with a list of the main mistakes

in the conduct of this type of business, in order to prevent them in their business:

Profitability and payback of the dental office

Everyone knows that dentistry is one of the most prestigious and profitable branches of medicine.

There is always a need for dental care.

And this is a procedure that cannot be performed at home.

Because reflections how to open a dental office are relevant at all times.

According to statistics, after 1.5-2 years you will be able to recoup the investment and receive high profits.

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Alexander Kaptsov

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Dentistry is considered a highly profitable business. This situation did not happen yesterday, it is typical for any time. The conclusions of many analysts are unambiguous: the owner of the business and his hired personnel receive a decent income. What is needed to open and operate a dental office? How much does it cost to open dentistry from scratch? How to make a business plan with cost calculations?

Dental services: studying supply and demand

The demand for dental services in Russia is quite high. Against this background, there is a steady increase in demand. This fact is not surprising. Impeccable teeth have always been considered an indicator of beauty and excellent health. Of course, the exorbitant increase in the number of private clinics recorded in the last decade of the last century has somewhat subsided. Nevertheless, the private sector of the sphere under consideration is actively developing, expanding the list of services provided. For example, in Moscow, private dental practice accounts for almost 50% of the total number of dental services provided, in Samara - up to 60%, in the Kaliningrad region up to 80%, and so on.

According to statistics:

A city with more than 50,000 inhabitants is characterized by the presence of one private clinic or several dental surgeries.
In larger settlements (up to 1,500,000 people), there are an average of 100 such medical facilities.
There are at least 500 of them in the capital and Northern Palmyra.

If we turn to the analysis of specialists regarding those in need of dental treatment, then 50% of patients and more are ready to be treated for a fee.

What types of organizations are available in the dentistry market, where Russians treat teeth:

In state and departmental clinics

Their main purpose is to serve the poor. Differ in outdated equipment and low-quality consumables. Additional services are provided for a fee. In professional terms, this sector is called a kind of forge of personnel, replenishing private offices.

In private clinics of various categories (higher, secondary, economy)

The class of dentistry is determined by the level of equipment, design, qualifications of numerous staff. This segment provides a full range of dental services - diagnostics, therapy, surgery, and so on.

In private dental offices

As a rule, they are located in small rooms up to 30-80 "squares", have no more than two dental units. The range of services provided is less than in clinics. However, it is difficult to do without contacting a specialist in cases where a preventive examination, teeth whitening, treatment of gums or pulpitis, and so on, is necessary. This is the front of activity for a good private dentist. That's why a real pro is always provided with a job.

From the point of view of business owners:

Private clinics are characterized by: high attendance and, accordingly, high profitability. For example, the average monthly net profit from 15 offices located indoors on an area of 200 m² is 1,150,000 rubles. The opening of a multidisciplinary medical institution is associated with considerable financial expenses (several tens of millions of rubles), obtaining independent licenses (separate licensing for each type of activity), recruiting a large staff of specialists, organizing structural divisions and other issues.
Opening a dental office is easier in every way and the initial costs are much less. It is easy to organize the work of two doctors involved in dental treatment (sometimes tooth extraction) and hygiene procedures. You don't even need to buy an x-ray machine. Clients can go to the nearest polyclinic for an x-ray. Of course, the availability of services for prosthetics, implantation and orthopedics significantly increases the attendance of the office.

What documents are required to register and operate dentistry from scratch?

It is most convenient for an entrepreneur who is recruiting a staff of specialists to register an LLC. If the business owner is a dentist himself and intends to receive patients personally, then the best option is individual entrepreneurship (IP).

The next step is to obtain a license:

When registering an IP, a specific individual - an individual entrepreneur - receives a license.
In the presence of LLC status, employees with the necessary experience and education are licensed.

Attention . The license for medical practice indicates a specific premises. Accordingly, the registration of a business involves the presence of areas already prepared for work, that is, the purchase or lease of real estate, the implementation of repairs, and so on.

The fact of business registration is confirmed by the relevant documentation received from the tax authorities, the pension service, the compulsory medical insurance fund (FOMS), the social insurance fund (FSS).

Doing business is also impossible without a bank account, a seal, a book for accounting for income and expenditure transactions and a cash register registered with the tax service.

The list of services of dental offices and an approximate price list: what services can dentistry provide?

An approximate price list for a dental office may look like this (the main positions are indicated):

Type of service	Price, in rubles
Consultation with a doctor in order to determine a plan of therapeutic measures	300-500
Hygiene measures (removal of plaque, tartar)	2 000- 3 500
Whitening	9 100/19 100
Removal of a tooth	1 900- 7 900
Prosthetics per unit
Metal-ceramic (the cost of the pin is not included)	from 13 000
Zirconia crown	from 18 400
Removable prosthesis	from 14 900
Implantation
Implant with installation	19 100- 41 000
The price of a metal-ceramic/zirconia crown for an implant	26 100/30 000
Treatment
Medium / deep caries + photopolymer filling	from 2 900/3 400
Pulpitis + tooth restoration	from 7 900
Periodontitis	from 8 400
root canal	from 3 900
Services of a pediatric dentist
Therapeutic collaboration	from 550
The price of caries/pulpitis treatment for one milk tooth	from 1 900/2 400
The price of removal / silvering for one milk tooth	from 750/180
Hygiene measures	from 1 500
Inspection + certificate of sanitation	from 450

The list of services mentioned above can be reduced or expanded. However, when pricing, it is important to understand that the cost of dental services is influenced by the following parameters: the price of consumables and equipment, as well as the cost of a high-level service. In any case, prices cannot be low. In addition, taking into account many factors, one should not lose sight of the quality of services provided, including the professionalism of doctors, which fully justifies the considerable cost of treatment.

Choosing a room for a dental office. Requirements and permissions

The most suitable place for the location of the dental office are premises in business or residential areas.

Additional selection criteria:

Close to public transport or metro stops.
Availability of free parking spaces.
Location on the first floor. What the building will be (residential or administrative) in principle does not matter.
It is imperative that the selected areas comply with the requirements of the services responsible for sanitary and fire safety.

Sometimes it is quite difficult to find the appropriate object. Therefore, the best option is to perform redevelopment. True, the costs increase and another risk appears - the refusal of the landlord to renew the contract. Which naturally results in the issuance of a new license already in relation to another premises and a new round of paperwork and expenses.

There are two safe ways:

Long-term type of lease with the right to buy the leased area.
Acquisition of premises. Here, the only downside is the high cost at the start.

For reference . The object of housing stock is subject to transfer to the category of non-residential premises. Among other things, the redevelopment is accompanied by the preparation of technological and architectural projects with subsequent approval in the city services (fire, architectural, consumer supervision). It is better to entrust this part to professionals in the field of approvals.

The choice of premises is started if there is a clear business plan, which indicates the layout of the future office (how many jobs, what equipment and where it will stand), taking into account the future expansion of activities.

List of basic requirements of consumer supervision for dental offices:

One dental unit is located on an area of 14 "squares".
Each subsequent installation assumes an increase in footage by 7 m².
Three-meter ceilings.
Maximum for a room depth of 6 meters.
Single sided daylight option.

Thus, one workplace requires an area of up to 30 m²:

Dentist's office (14 m²).
Hall (10 m²).
Bathroom (5 m²).

For expansion plans, the following criteria apply:

Six "squares" for the sterilization room, if the number of dental units exceeds two units.
For the X-ray room 11 m², for the processing room another 6 "squares".
For other rooms (children's, orthopedic and others) 15 m² each.
For a warehouse, toilet, administration - 30 "squares".

After the completion of the redevelopment of the premises, its commissioning and recruitment of personnel, permits to carry out activities should be obtained in the following instances:

In consumer supervision.
Fire inspection.

You should also not lose sight of the issuance of a license to conduct medical activities in the selected premises.

Equipment necessary for the operation of the dental office

Without which the work of a dentist is unthinkable, or what equipment a dental office is equipped with:

Dental chair in four sleeve design (this is the minimum). The sleeves are used to connect a water-air gun, a micromotor with a variety of tips, a turbine, an ultrasonic scanner that removes tartar and plaque. The average cost is from 350,000 rubles. The price of monthly maintenance is from 3,500 rubles.
Heliocuring lamps. Their price starts from 11,000 rubles.
Apex locators - electronic devices that determine the length of the canal in the root of the tooth. This technique costs 32,000 rubles.
Autoclave for processing tools - 61,000 rubles.
Sterilizer - 33,000 rubles.
A radiovisograph is an analogue of an X-ray machine. Its cost is comparable to a dental chair - about 260,000 rubles.

Approximate equipment costs in the range of 500,000-600,000 rubles, if the purchase of a visograph is postponed for the future.

Materials and equipment for work in dentistry

The technical base is supplemented with inventory and consumables:

Replaceable and additional tips. This is a kind of insurance against failures. Price from 4 600 rubles.
Filling compositions, hygienic and chemical means. Costs from 5,000 rubles.
Dental instruments at a price of 35,000 rubles.
Lockers in which instruments and preparations will be stored - 75,000 rubles.
Other furniture (table, chairs, wardrobe, sofa, chairs for visitors) - 56,000 rubles.

The total goes up to 180,000 rubles. Of course, savings on office furniture are acceptable.

Staff for the functioning of the dental office

It would be useful to remind you of a separate license for each area of activity, the high qualification of doctors and the compliance of personnel with the necessary criteria:

Availability of special certificates (therapeutic, surgical, and so on) depending on the specialty of the doctor.
Granting the diploma of the intern and the resident.
A proven five-year experience is required (this is the minimum).

Middle-level employees with appropriate medical education can also be enrolled in the state. They, as a rule, assist doctors, perform hygiene procedures.

Attention . Based on the norms, the maximum duration of the working day of a dentist is six hours and no more.

Thus, the full-fledged activity of dentistry with one dental chair is provided by staff consisting of: two doctors, two nurses, a nurse and an administrator.

How to Advertise New Dentistry: Business Advertising and Marketing

Launching information about the opening of a new dental office is performed in the usual proven ways.

They mean:

Advertising in the media (in the section of free ads).
All kinds of outdoor advertising - a memorable sign, a billboard placed near the office, distribution of flyers in local shopping and entertainment centers, advertising at bus stops, in transport, and so on.
Creation of a website with a description of services, price list, patient reviews and other information. Promotion is facilitated by online appointments and online consultations of specialists.
Creating a page or group in social networks. Friends are often approached in connection with the search for a good dentist. Of course, many have their own specialist, but there are moves, the dismissal of a dentist, or other reasons for going to a new dentistry. This is where the advice of an internet friend comes in handy.

A few words about e-mail marketing, it is good when working with the client base and site visitors:

To notify you about special offers and promotions.
To inform existing customers about the need to undergo a scheduled inspection. This increases repeat sales.
To send news. For example, a new “super” device was bought or a new “extra class” doctor appeared on the staff.

Dentist services are in demand by all people, regardless of gender, age and social status. We will write in detail the finished business plan for the dental office of the clinic.

According to preliminary estimates, you need to have a little more than 2 million rubles.

What will be included in this amount:

Repair of the rented premises will cost 150 thousand rubles.
Purchase of equipment that is necessary for the provision of dental services - 900 thousand rubles.
Accessories for disinfection of working tools - 300 thousand rubles.
Purchase of office furniture for 250 thousand rubles.
Medicines at a cost of 50 thousand rubles.
Placement of outdoor advertising will require investments of 50 thousand rubles.
The amount for unforeseen expenses is 200 thousand rubles.

Dental office

Opening prospects

The relevance of dental services will never cease to be popular. In this regard, a sample business plan for a dental office for a clinic was developed. Almost everyone is faced with the problem of caries. This is the most common type of dental disease. The demand for this type of service is very high.

First of all, this. And the high price makes it attractive. Even despite the high competition and the availability of free public institutions, everyone is able to find their own loyal audience

In our dental office, clients will be provided with the following types of services:

superficial caries. His treatment costs 1,300 rubles.
Medium caries. The cost is 1 thousand 500 rubles.
deep caries. The cost is 1 thousand 700 rubles.
Pulpitis. The cost of treatment is 4 thousand 200 rubles.
The price for installing a crown will vary from 1.5 thousand rubles to 4 thousand rubles.
The prosthesis will cost from 10 thousand rubles and more.
Cast of teeth - 600 rubles.
Prosthesis repair - 800 rubles.

The dental office will be open Monday through Saturday. From 9:00 am to 6:00 pm.

According to preliminary calculations, from 8 people will be received per day. On average, each client will leave a check in the amount of 2,500 rubles. Thus, if we adhere to the data from the example of a dental office, then the monthly revenue will be 500 thousand rubles, and about 6 million 100 thousand rubles a year.

Production plan

For the placement of our business, we plan to rent a room with an area of 35 square meters. It will be located in a residential area. Monthly payment will be about 30 thousand rubles. The contract will be concluded for a year with further prolongation.

The room does not need to be re-planned, and it meets all sanitary standards.
For one dental chair, according to the norms, 15 square meters are required.
Lighting not less than 5 thousand lux.
The room is painted in neutral colors.
The office has - sewerage, plumbing, heating, ventilation, electricity.

This room is planned to be divided into several zones:

Bathroom.
Wardrobe
Utility room.
Patient reception area.
Waiting room.

The most necessary equipment for a dental office:

dental anesthetics;
lamp quartz and UV;
polymerization lamp;
ultrasonic cleaner;
sandblast tip;
electronic sealing device;
distiller;
armchairs;
Consumables.

You will also need to purchase a cabinet and a table for storing tools and, most importantly, a safe for potent substances.

In total, you will have to spend 1 million 600 thousand rubles.

Staff

For full work you will need:

Two dentists.
One orthopedic dentist.
Two assistants.

Schedule shift - two days after two.

For assistants, the salary will consist only of a fixed salary - 15 thousand rubles. For dentists, it will consist only of a percentage of revenue. Accounting services will be outsourced.

This project provides for the development of services and promotion of this dental clinic in an already established market.

From the foregoing, it follows that the purpose of this project is to study the mechanisms of business planning in the economic activity of an enterprise and develop a business plan for a dental clinic.

Project objectives:

study literary sources;
give a description of the business plan, its significance;
analyze business planning in terms of its importance for the economic activity of the enterprise.

The clinic will include the following services:

therapeutic dentistry;
orthopedic dentistry;
children's dentistry;

Clinic throughput:

60 people on a busier day.

The dental clinic will achieve success among its potential customers due to its advantages over competitors:

large price range;
the ability to keep prices lower than those of competitors;
highly qualified trained personnel;
high quality of services provided;
use of the latest modern technologies in the field of dentistry;
card service;
providing discounts.

To implement the project, an amount of about 6,500,000 rubles is required.

2. Description of the business, product or service

Throughout the civilized world, the system of private clinics is developing more and more rapidly, where the best doctors go to work. A private clinic is one of the most profitable and fastest growing types of business. With the global deterioration of the environment from year to year, the number of potential patients is increasing, with the growth of living standards, Russians are ready to spend more and more on their health.

Among the most promising areas of investment in medicine are investments in dental, venereal, gerontological, narcological clinics.

The main purpose of the clinic is outpatient treatment and preventive care of the population.

The clinic building has the following departments:

therapeutic dentistry;
orthopedic dentistry;
children's dentistry;

Clinic throughput:

30-50 people per shift;
60 people on a busier day

The polyclinic is located in the center of the city, has an attractive appearance, is well-maintained, and a well-developed transport network is a positive feature.

The presence in the Clinic of autonomous dental rooms (without dual chairs), a surgical dentistry room with preoperative and sterilization, a diagnostic room for X-ray and radiovisiographic examination allows us to provide all types of dental care in full. The Clinic complies with the necessary sanitary and hygienic requirements for modern medical institutions. All this was created after summarizing and analyzing the work of many foreign and best domestic clinics.

According to the standard, the dimensions of the rooms (using the example of a treatment room):

length - 11m;
depth - 6m;
height - 3.5m;
area - 66 sq.m.;
cubic capacity - 231 cubic meters

The office has 3 dental chairs arranged in 2 rows. In row I (closer to the window) there are 2 chairs, in row II - 1 chair. All classrooms are fully equipped with modern equipment that meets international standards:

dental chairs, dental units;
office desk, medicine cabinet;
table for placing sterile instruments;
table for medicines and filling materials;
sterilization installations;
2 sinks for washing hands and tools;

Separately, it should be noted the team of specialists of the clinic, it is very solid and at the same time young. The advantage of the Clinic's specialists is that, in addition to consulting assistance, they also conduct medical work. The level of assistance provided goes far beyond the treatment, extraction or prosthetics of the tooth (teeth): malocclusion and occlusion, pathology of the muscles of the maxillofacial region (bruxism), changes in the temporal joint (dysfunction), complex cases of prosthetics of edentulous jaws, jaw surgery, complex cases of dental implantation and other types of highly qualified care. In complex cases, a joint consultation of specialists is carried out with the preparation of a complete plan for treatment and prosthetics.

Considerable attention is paid to the prevention of cross-infection in the clinic. This is one of the urgent problems of modern medicine and especially dentistry. Clinic patients are completely protected from infection. The sterilization room is equipped with the latest devices and equipment that ensures the complete disinfection of all instruments with ultrasonic treatment, including dental handpieces and assistant's devices. The clinic uses only disposable certified consumables.

In general, the working conditions of doctors can be considered satisfactory. The positive aspect is that all departments are located in the same building. The proximity of the motorway, on the one hand, creates conditions for communication with the population, but on the other hand, it is a source of dust and noise effects. Therefore, it can be recommended to increase the percentage of landscaping of the site.

In the conditions of market relations, dentistry found itself in very unusual circumstances, the main of which is the need to attract and constantly expand the circle of patients.

3. Description of the market

A survey was conducted among the owners of the 10 largest dental clinics providing paid services. The questionnaire contained questions about the number of clients of this type of service, about the growth rate in the number of clients since last year, and about preferences. These 10 dental clinics cover 88% of the market for the provision of medical services in the field of dentistry in Yekaterinburg. Based on the questionnaires, a table was compiled.

Average performance of competing organizations

Analysis of the market segment of dental clinics providing paid services

The method of analysis was based on the distribution of questionnaires among organizations in the field of investment. As a result of data processing, the following results were obtained for the market segment in Yekaterinburg.

Average performance of competitors in a particular segment

The 10 largest polyclinics share 88% of this market segment. The peculiarity of this market segment is:

Not a lot of customers, but high payment for the service
The latest technologies are used for prosthetics
Discounts for regular customers

The total volume of the market the company enters is 4.3 million rubles. + RUB 2.780 million = 7.080 million rubles. with average growth rates (15% + 21%)/2=18% per year. The market is promising and fast growing. According to research by the Nevada Plus consulting firm, such growth rates will continue for the next 2-3 years.

Entry of the company into the market

Symbols of dental clinics in Yekaterinburg:

1 - "Dentist"; 2 - "32"; 3 - "Master Dent"; 4 - "Spectra"; 5 - "Avanstom"; 6 - "DentoEl"; 7 - "DentArt"; 8- "Classic dentist"; 9- "Healthy glow"; 10- "Dentistry Plus".

Thus, according to experts, the competitiveness of our products is at the level of competitiveness of large dental clinics (1-20/29)*100=7% The competitiveness of our products is mainly achieved due to low prices and a high level of service. the firm's marketing strategy.

4. Sales and Marketing

One of the main activities of the dental clinic "Ulybka" was the development of a set of marketing activities for dental services provided in the departments of the clinic.

We have evaluated the competitive advantages of "Smile" dentistry in the field of marketing of dental services:

Skill and experience of doctors, high quality of services

These factors play a key role for Smile dentistry. The qualification composition of dentistry staff is quite high.

There are 5 dentists working in dentistry (2 - the first category, 3 - the second category). The dentist of dentistry Slybka became the winner of the All-Russian competitions of dental technicians in 2000. (Yekaterinburg) and 2001 (Moscow city). Another dental technician took II place at the All-Russian competition of dental technicians in 2001. (Moscow city).

Such high qualification indicators of the staff of the orthopedic department allow us to provide high-quality dental services using modern technologies.

Indirect, but very significant evidence of the high authority and qualifications of the staff of the orthopedic department are the answers of patients to the question of the questionnaire about the priority motivations at a paid appointment.

The doctors of the department provide orthopedic care for all major nosological dental diseases: defects in hard dental tissues, pathological abrasion, partial and complete loss of teeth, periodontal diseases, dentoalveolar anomalies, maxillofacial pathology.

Flexible pricing

In order to ensure clinical admission by doctors of all levels of training, several levels of prices for certain types of prosthetics and treatment have been introduced. This allows Smile dentistry to accept patients from different segments of the population. Prices for prosthetics at a paid appointment can be either lower or higher than the market ones - depending on the loyalty of consumers, the service provided, the image of the product. This principle is used by firms that have competitors.

Individual contact with the patient.

In modern conditions, there is a growing need to comply with the norms and rules of ethics and deontology, to increase the level of culture of medical reception. The subjective relationships of employees, the psychological climate in the team, the doctor's ability to establish contact with the patient are important components of the overall success of any clinic.

Favorable location.

Dentistry "Ulybka" is located in the center of Yekaterinburg at the intersection of the main transport communications, next to public transport stops; near the building there is a parking lot for staff and patients, which makes it easier for residents of both the city and its suburbs to visit the clinic.

Favorable conditions for the sale of services.

The entire environment of the dental clinic affects the subconscious of patients. To get a positive effect, visitors need to provide comfort, peace, and a friendly attitude. To achieve these goals in dentistry, a major overhaul of the premises was carried out, much attention is paid to the selection of medical personnel.

Orientation to the consumer, his needs and wishes.

Given the specifics of the activities of dentistry, in order to increase the flow of patients, the clinic's work schedule has been introduced from 9-00 to 19-00; consultative reception and reception on Saturdays were introduced; X-ray room was opened, year-round work of the orthopedic department was organized. Employees of dentistry continue their clinical work (optional) while on vacation, which has a positive effect on performance. In addition, the recruitment period is significantly shortened after employees return from vacation, the flow of patients does not stop during the vacation period, they do not go to other dental institutions.

In proportion to the number of patients, the income of dental clinics from the provision of paid dental services also increases. Thus, in 2008 the share of these incomes increased by 4.5 times compared to 2004 and amounted to 55%, exceeding the share of total income for 2004 and 2005.

5. Production plan

To organize the work of the Smile dental clinic, it is planned to purchase two one-room apartments with an area of 68m2, located at the address: Karl-Marx Avenue, house 143, apartments 3 and 4. The apartments are located on the first floor of a nine-story residential building.

Estimated cost of apartments - 4,000,000 rubles.

Re-registration of the premises from residential to non-residential 82,950 rubles.

The apartments need to be redevelopment and repair with a total cost of 508,300 rubles. In the repair (reconstruction) of apartments it is supposed:

Redevelopment of apartments - 270,000 rubles;
Replacing the floor covering with linoleum - 21,000 rubles;
Sticking new wallpaper (washing) - 27,000 rubles;
Replacement of plumbing (toilet, sinks, etc.) - 9800 rubles;
Extension of the stairs from the side of the balcony - 16800 rubles;
Laying a brick path - 8400 rubles;
Replacing an old door with a plastic one - 20200 rubles;
Other expenses - 19100 rubles.

The cost of repair work is 116,000 rubles.

Utility costs - 7130 rubles. (1 month), phone - 300 rubles. (1 month), electricity 2500 rubles. (1 month).

A visitor enters our dental clinic and enters the reception area, where he is met by an administrator who asks what kind of dental care or consultation he would like to receive in our clinic. If such a service is provided in our clinic, then the administrator offers the client to take off his outerwear and escorts him to the doctor providing this service, if the doctor is free, otherwise he offers to either wait or make an appointment at a convenient time for him.

A doctor provides a medical service to a client. After that, the client pays at the administrator, gets dressed and leaves.

The main equipment necessary for the organization of the work of the dental clinic "Smile"

6. Organizational structure

For our dental clinic, we choose such an organizational and legal form as a Limited Liability Company, with an authorized capital of 5,500,000 rubles.

Such a legal form will be beneficial for the Smile dental clinic, as there are founders who invest their own funds in the opening of the clinic.

The cost of registering Slybka LLC is 12,000 rubles.

For Slybka LLC, we choose the following management structure. The supreme body of Slybka LLC is the general meeting of founders, which considers financial and organizational issues related to the use of profits and the direction of development of this clinic.

To carry out the production activities of Slybka LLC, the following is required:

Dentist - 5 persons; Higher education, work experience 5 years, references.
Nurse - 2 people, medical education or special courses, work experience more than 1 year.
Nurse - 2 people. Secondary education, at least two years of work experience,
Administrator - 1 person. Secondary vocational education, work experience of at least two years, characteristics, good appearance, ability to communicate with people.
Accountant - 1 person. Higher education, work experience of at least 5 years, on an independent balance sheet.
Cleaning lady - 1 person, without bad habits, not older than 55 years.
Security guard - 1 person, secondary specialized education, license.

The director manages the work of Slybka LLC, solves all financial issues related to the permanent work of the polyclinic.

The main functions of the director are:

Development of organization development strategies;
Analysis of the external environment (control of the raw materials market, competitors, new technologies);
Organizes the work of the accountant and administrator;
Performs salary payments.

The accountant maintains the company's accounting records and prepares financial reports.

The administrator communicates with customers, registers for the provision of services, monitors the work of staff, accepts and transmits requests for the purchase of the necessary raw materials and accessories.

Dentists, nurses, orderlies provide services to clients, write checks to clients, apply to the administrator for the purchase of a certain amount of consumables.

The cleaning lady cleans all the halls, toilets, sinks, submits requests to the administrator for the purchase of the necessary accessories for cleaning the premises.

Principles of remuneration:

When applying for a job at Slybka LLC, employees will conclude an agreement in which the salary will be indicated:

Director - 45,000 rubles.
Administrator - 8000 rubles.
Accountant - 25,000 rubles.
Dentist salary 10,000 rubles plus 20% of the cost of services rendered.
Nurse from 6000 rubles. plus 5% of the cost of services rendered.
Nurse from 5000 rubles.
Security guard from 9000 rubles.
Cleaning lady 4000 rub.

To reduce overhead costs, we plan to enter into a contract with a supplier of consumables, which will stipulate that the more materials we buy, the greater the discount they will give us. And also seek discounts as their regular customers.

Our regular supplier of consumables will be OJSC Medtekhnika, with which we will conclude a long-term contract, which will specify the terms of delivery and payment for consumables.

Terms of delivery: We will take products for sale from the warehouse of the wholesale store, which allows you to buy consumables 20% lower than the average from other suppliers.

The stock of products of this supplier is made on a monthly basis. The cost of consumables is approximately 26,000 rubles.

7. Financial plan

The purpose of developing this financial plan is to determine the effectiveness of the provision of dental services.

The total need for investment is about 5,000,000 rubles.

Based on the above statistics, we will analyze the dynamics of the sum of investment costs.

It can be seen from the above graph that the main part of investment costs falls on the first quarter of the project implementation.

This investment project is fully financed by borrowed funds - a simple long-term bank loan

Terms and credit scheme:

investment funds are credited to the account of Slybka LLC in one tranche on January 9, 2009 in the amount of 5,000,000 rubles;
loan repayment period 5 years;
fee for granting a loan 6% per annum in rubles;
deferral of the first payment of interest will be 1 month;
further receipts of interest on the loan occur regularly - once a month;
repayment of the principal of the loan begins 1 year after the date of commissioning of the complex for processing soy products;

The investment loan repayment scheme, taking into account discounting at the project rate, is presented in the following table.

Investment loan repayment schedule

Principal amount at the beginning of the year	Payment of interest on a loan	Principal payment	Principal amount at the end of the year