Dentistry, perhaps, is one of those areas of medicine that will always be in demand, because every person in his life had dental problems. To solve these problems, there is a dentist, but he needs to work somewhere. An analogue of the state clinic is a private dental office.

For the successful operation of the dental office, you need to know and have a well-thought-out business plan.

This article contains a comprehensive answer to the question that worries many aspiring entrepreneurs: “How to open a dental office?”.

Dentistry, for quite probable reasons, is one of the most, not inferior to other medical areas. As you know, demand creates supply.

Patients are more likely to use dentists than general practitioners, although the cost of dental care is much higher. That is why the development of the dental business can be successful and promising, despite the tough competitive environment.

The activities of private dentistry can be conditionally divided into three branches:

• First direction is the work of a single dental office with two or three units. This direction occupies about 60 percent of the dental services market. Most often, such offices are located on the first floors of residential buildings.

Despite the demand for such a direction, this format of the dental office is extremely undesirable due to its instability. Usually, such dental offices will face bankruptcy.

• Second direction activities of the dental office is a network of dental clinics. The level of financial stability of such cabinets is several times higher than single ones.
• third direction- This is the work of large medical centers that provide a wide range of not only dental services, but a number of other medical services.

The dental business can be classified according to different approaches to customer service:

1. You can organize the work of the clinic, for which the main guideline will be customer flow service. A distinctive feature of the work of such a dental office is satisfactory quality and inexpensive prices. Such an office uses a lot of dental chairs and works around the clock.
2. You can bet on corporate customer service or create small dental clinics oriented to VIP clients with one to three units.

Dental office business plan

To start the work of the dental office, you need to calculate all the costs:

1. Room: renting or purchasing premises affects financial costs. The choice of a locality or even a district of one city significantly affects the price of real estate per square meter. Therefore, it is very difficult to name any specific amount. For rented premises monthly rent of 100 sq. m. will be about 300 thousand rubles.
2. Equipment: according to data for 2015, the purchase of equipment will go at least 600 thousand rubles.
3. Repair cost at least 100 thousand rubles. and depends on the parameters of the room, as well as on your imagination.
4. For clearance licenses need 50 thousand rubles.
5. personnel usually includes the rate and interest. Naturally, at the start, wages will not be as high as we would like, but with growth they will gain momentum.
6. Current expenses for utilities, advertising, etc.

Calculation of the final amount of expenses requires an individual approach. Usually, an amount of 1–2.5 million rubles is required, excluding expenses for the purchase of premises. As for profit, if the forecast is successful, it will be about 600 thousand rubles.

To start the work of the dental office, you will need to draw up a number of documents:

• or (depending on self-employment or hiring employees);
• a document confirming the place of residence;
• license for the type of medical activity;
• permission from the fire department.

Obtaining a dental license

The list of required documents for issuing a medical license:

• application to Rospotrebnadzor;
• sanitary and epidemiological conclusion (Rospotrebnadzor);
• documentation of the lease of premises or ownership;
• certificates for installed equipment, availability of medical books for personnel, copies of diplomas of specialized education and qualifications, etc.

The term for consideration of documents for issuing a dental license usually ranges from 30 to 45 days.

The term for issuing a sanitary-epidemiological conclusion is 30 days.

You can apply for a license yourself or pay for the services of a specialized company, while adding an amount of 60–80 thousand rubles to the main expenses.

Choosing a room for a dental office

After analyzing the plan of the office, and the possible location of the equipment, it will be possible to proceed with the choice of premises. The arrangement in the office is carried out according to the BTI plan.

The office space must be a minimum of 14 square meters for one installation, plus 7 meters for each additional one.

So, for an office with one workplace, there are 30 square meters of area. This area includes a hall of 10 and a bathroom of 5 square meters.

In the future, if there is a question about, it will be necessary to take into account the following data:

• sterilization room (with three or more units) - 6 sq. m;
• x-ray room - additional 11 sq. m. and 6 sq. m. for the processing room;
• orthodontics office - 15 sq. m;
• children's office - 15 sq. m;
• implantology room - 15 sq.m;
• premises for administration, pantry, bathroom, etc. - 30 sq. m.

The height of the cabinet should be from three or more meters, the depth - a maximum of six meters. Each office should be equipped with one-way daylight.

Dentistry offices are opened both in central and in residential areas. It is desirable that the location of the office is adjacent to a bus stop or metro station.

If the selected premises do not meet the required standards, then it will not be possible to avoid redevelopment, which will affect costs.

It is necessary to take into account the fact that a license is issued for a specific premises, and if the tenant refuses to extend the lease, you risk starting all over again, but in a different place. And the cost of the rented premises for 2 years is equal to the cost of the apartment.

The best option would be to purchase a room with subsequent redevelopment for a dentistry office. When purchasing an apartment, you will need to register it as a non-residential premises.

Why would you need to order architectural and technological project, replace communication systems, coordinate project documents with the expert and fire services, Rospotrebnadzor and the architectural and planning department.

Procurement of equipment and recruitment

The choice of dental equipment is carried out on the basis of SANPINA standards.

Mandatory equipment of the dental office:

• complete dental chair;
• hygiene products, medicines, filling materials;
• medical instruments with cabinets for him, furniture;
• gel reflecting lamps, apex locators, radiovisiograph;
• autoclave sterilizer.

Specialists of the dental office must have an education in accordance with the profile of work. The dentist must have a certificate and diploma of completion of the internship, and a minimum of five years of professional practice.

The presence of one such employee in the state provides medical license.

According to the norms of the work of the dentist and nurses should not exceed six hours a day.

When planning the staff, it is necessary to take into account work in two shifts. Therefore, the staffing will consist of two dentists, two nurses, a nurse and an administrator.

Profitability of the dental office

One chair monthly makes a profit about 500 thousand rubles. If the work is carried out on its own area, then the figure will be higher.

Nuances of the dental business

Opening a dental office is fraught with some nuances:

• With a negligent approach to - penalties.
• Attracting clientele and raising prestige is the cost of an advertising campaign.
• Few patients - unqualified staff and unfortunate location of the office.
• The price does not match the quality of work - strict control over the work of employees and communication only with trusted suppliers.
• Lack of initiative and rude staff - insufficient financial and other incentives for employees.

Obtaining a license is not an easy process. Therefore, conscientious conduct of business will only strengthen your business, but negligent conduct may lead to its loss. You can lose your license if, for example, you find that the autoclave sterilization log is filled out incorrectly.

It is no secret that the number of people served in public dental clinics is constantly declining. Private clinics providing high-quality dental services are in increasing demand.

That is why one of the most popular areas of business is now becoming a private dental practice.

One of the most important components of a successful start of a dental office is the careful preparation of a business plan thought out in all details. Only with it you can take into account all the nuances of the enterprise, quickly open up and continue to successfully run your own business.

Organization Features

First of all, you need to know some features of running your own business in the field of dental services. This will help you navigate and choose the right business model, with which all steps and the opening plan are consistent.

One of the features is the almost constantly high demand for dental services. Studies show that wealthy people from doctors of all specialties most often seek help from a dentist.

Moreover, about half of the patients prefer to be served in private cozy rooms.

Even in conditions of rather tough competition, this allows us to consider this type of business as one of the most attractive in terms of successful work and profit.

Office or clinic?

Most wanted among the general population are just small private offices where the most popular dental services are provided. Usually they are located in residential buildings on the ground floor, occupying one or two apartments.

Of course, the premises must be prepared in full accordance with the requirements. The list of services here is much smaller. than in large clinics. This is due to many factors:

• targeting a certain category of customers;
• the impossibility of installing a large amount of complex equipment due to lack of space, personnel, too high initial costs;
• the complexity of the organization of work and much more.

Business model as prior study

To begin with, it is necessary to say about some of the difficulties that may arise in connection with the opening of an office by a professional dentist and a non-professional entrepreneur.

• In that case when the owner of the future business is a specialist, he works out in detail all the details and elements of the healing process itself. At the same time, leaving “behind the scenes” other pressing issues - marketing, accounting and other documentation, hiring staff, automation, and so on.

  Here the provision of dental services will be really at a high level. However, most likely, there will be no expected flow of customers, because competent advertising and much more is needed to attract them. Even in the best clinic, people will not come if they do not know about it.

• In another variant, if entrepreneur opens dental office, who is not himself a specialist in the field of dentistry, quite often there is a completely different picture. All issues directly related to the treatment process, including pricing and the list of services, are usually decided by the hired doctor.

  However, this is completely wrong, because then there may be a discrepancy between the price level and the list of the services themselves of the chosen model.

It follows from the above that both sides of this business - directly medical and administrative - must necessarily be considered in close connection.

Price level mismatch the niche in the market that was chosen for the development of a business plan, will not allow the business to pay off and, moreover, profitable, even with a large number of customers.

Working day armchair

Be sure to tell about another feature of private dentistry - duration and continuity of equipment operation. The chair can stand idle only at the time of mandatory disinfection. The rest of the time it should work.

This is the main difficulty and the main task..

The owner must ensure the daily and continuous (for a 12-hour day) operation of the equipment and, accordingly, the loading of doctors.

What is required to open?

Exists a few must-haves things to consider when opening a dental office. It is with them, after the development of the general model, that you will need to start.

room

The first thing you need is a suitable space for a private office for the provision of dental services.

There are two options - rent it or buy it.. Less costly, especially at the first stage, is considered the first option - rent.

However, in this case, the business owner risks being dependent on the decisions and whims of the landlord. At any time, the owner of the premises may want to terminate the contract in order to profitably sell their property.

Besides, rent is more expensive in the long run. Indeed, in addition to all current expenses, it will also be necessary to pay rent, the cost of which is quite high.

Having the premises in the property, the entrepreneur does not have to worry about losing it. Plus, there is no need to include additional monthly expenses in the estimate.

When looking for a place you need:

• focus on the range of potential customers. Most often, people turn to medical facilities that are in close proximity to their place of residence. Large sleeping areas - ideal for a small dental office;
• also need take into account the requirements that are imposed by law on such premises. For a private office with one work chair - this is at least 14 m 2. Moreover, these meters are also complemented by a hall and a bathroom.

  That is, as a result, about 30 m 2 comes out, taking into account approximately 5 for the bathroom and 10 for the hall. When equipping additional workplaces, for each subsequent one, another 7 m 2 should be added.

Registration and licensing

Dental Services are subject to compulsory licensing. A license can be issued to a legal entity if there are appropriate certificates for the installed equipment, as well as materials used in the work.

If an entrepreneur is a specialist in this field and intends to carry out medical manipulations himself, then an individual entrepreneur (individual entrepreneur) and his own license should be issued. Otherwise, registration of an LLC is suitable, and licenses will be issued for specialist employees.

In addition, it is necessary to register with a pension fund, tax office, and keep a book of income and expenses.

You will need to open a new business account and order a print. Additionally, you should provide for the purchase, registration and maintenance of the cash register, as well as an agreement with a service specialist.

What are the most common mistakes encountered when opening a dental clinic, see the video:

Equipment

One of the most significant items of future expenses- purchase, installation and configuration of the necessary equipment. For an office with one workplace you will need:

• the dental chair itself;
• autoclave for sterilization of instruments;
• a set of tools;
• necessary equipment for prosthetics.

This list can include additional items that will correspond to the list of services that the company will provide.

Staff

When selecting staff and coordinating its number it is necessary to proceed from the existing norms of the work of doctors. The working day of each doctor cannot be more than 6 hours.

Accordingly, in order for the office to work seven days a week for twelve hours, at least three specialists are needed.

Additionally, it will be necessary to hire a qualified junior - nurses for each of the doctors, orderlies for cleaning, as well as administrative staff.

Appliances and furniture

There is not much work here. You will only need the bare necessities - chairs, a computer desk, a sofa and a few armchairs, as well as a large closet and a few smaller ones.

The equipment is also not very diverse - the already mentioned cash register, computer, refrigerator for storing medicines and materials.

Example of financial planning

Most of what is included in the business plan itself, we have already considered. Now you just need to count everything you need point by point.

The cost will be indicated in dollars, since most prices are negotiated in this currency.

Room:

The calculations should include, first of all, the payment for the premises itself. If this rent, then from 150 - 200 dollars per square meter in remote areas or about 500 dollars in the center.

At buying- about 3000-4000 dollars also for one square meter.

The specifics of dental services also require an appropriate repair and refurbishment for connecting the chair to the water supply and sewerage, as well as the electrical network. This will require about $ 150 per meter.

Equipment:

• Dental unit, depending on the level and manufacturer - from 10 to 15 thousand dollars.
• A set of tools - about 1.5-2 thousand.
• Equipment for prosthetics - from 17 to 25 thousand.
• Consumables - about 2-2.5 thousand dollars a month.
• The budget option for an X-ray installation is about $ 15,000.

License: d For each type of activity in this case, the approximate cost of a license will be an average of $1,300.

Staff:

The salary of an orderly is from 3,000 rubles, and for nurses - from 6-7 thousand.

Separately, there is the issue of remuneration of highly qualified specialists. Usually, in the case of a small dental office, the doctor receives monthly about 2–2.5 minimum salaries, and additionally from 15 to 25–30% commission, which are calculated taking into account the work performed.

Current expenses: in addition to employees' salaries, monthly expenses will include the purchase of consumables, in particular, fillings, as well as rent and utilities. Don't forget about taxes too.

Price list: e that, in fact, an item of income. It is necessary to calculate the cost of each type of service provided, taking into account the pricing policy of competitors. Your prices should be about the same or slightly lower than theirs.

As a result, it turns out that opening a dental office will require quite a lot of expenses - initially at least 300-400 thousand rubles. As you zoom in, this amount will increase.

Public medical institutions are often inconvenient for residents of metropolitan areas. This is especially true for dental clinics. Sick leave is not issued here and you have to find free time to visit a doctor. The usual solution to the problem is to contact a private specialist who works according to a convenient schedule. A business plan for a dental office with payback calculations will help you create your own clinic.

Brief Summary

The purpose of the development is the opening of a private dentistry in the metro area Komendantsky Prospekt in St. Petersburg. The place is densely populated. According to Yandex, 285,900 residents live in the 500 meters district, of which only 3% are children and adolescents under 18 years of age. 277323 potential clients is an indicator of a good prospect for business.

The demand for dental services is high. It is impossible to get a sick leave due to a toothache, and many have to deal with treatment in their free time

We suggest that you familiarize yourself with the business plan of the dental clinic with calculations (download for free). The main characteristics of the project:

• the amount of initial investment - 2,090,000 rubles;
• payback period - 24 months;
• monthly profit forecast - 764,640 rubles.

The rapid implementation of the project will be possible if highly qualified specialists are involved (according to the selected list of services) and rely on modern equipment. The first costs can be covered both at the expense of own funds and thanks to a credit line. The latter relates more to the purchase of equipment.

Project Description

The presented business plan for dentistry considers opening an office with one doctor, which allows you to start building up a client base with minimal initial investment. In the future, it is possible to move to a more spacious room to organize two or more jobs at the same time (with the hiring of additional specialists, opening directions for prosthetics, and other dentist services).

Enterprise characteristics

* if additional services are available, codes may need to be added. It is worth getting advice from a competent specialist before submitting documents for company registration.

Location - within a radius of 500 meters from the Komendantsky Prospekt metro station. Permeability according to the metro is up to 1,800,000 people per month, which increases the audience of potential customers. These are not only those who live nearby, but also those who come to work or for other reasons.

List of dental office services:

• treatment of caries and other diseases;
• radiography of teeth;
• aesthetic dentistry;
• whitening.

Such a list implies a minimum of permits. Separate licenses will be required for removal and prosthetics. It is more profitable to arrange them as profit is made, when it becomes possible to expand the business. The same applies to the reception of children.

Niche in the market

There are 12 competitors operating in the proposed area for the opening of the clinic. Taking into account the appearance of another office, each institution will have 21,000 inhabitants. The presented example of a dentistry business plan is based on a favorable location. In addition to metro traffic, the calculation goes to two shopping and entertainment centers ("Atmosphere" and "Promenade").

Potential customers will constantly pass in the immediate vicinity of the firm. To attract people, it remains only to organize a noticeable sign and advertising with attractive conditions and discounts. It is better to locate the office on the path of the main flow of people leaving the metro and going to it.

Competitors in the area offer services similar to those offered for the new clinic. At the time of opening, it is recommended to conduct a wide advertising campaign that allows you to give the primary flow of visitors (Internet, radio, metro). In the future, you can count on repeated visits to customers, invitations on business cards, and an independent search on the map.

Marketing strategy

When calculating a business plan on how to open a dental office, the location of the institution in the path of mass traffic of people is taken into account. Almost every morning, residents of the area will go to the subway and see a sign. The same applies to potential visitors working in the area.

• placement of banners in the metro building;
• creating a bright sign near the clinic, visible at a great distance;
• equipment with advertising of the nearest public transport stops.

In addition to "passive" advertising means, it is recommended to create your own website and pay for campaigns in Yandex.Direct and Google Adwords. Additional traffic can be attracted from social networks. Marketing tasks can be outsourced to specialists.

Production plan

The opened business is designed for the flow of individuals. The average service time for one patient is 20 minutes. With this schedule, a capacity of 36 people per day will be provided. For a month, the maximum traffic will average 1080 people. This is a key indicator in calculating the payback of the institution. It can serve as a starting point for planning further development, for example, expanding the list of services.

Equipment for equipping the dental office

You will have to choose a room not only based on convenience and price, but also taking into account sanitary standards. Here are their typical characteristics:

• separate entrance from the street;
• location on the ground floor of the building;
• lobby from 10 sq. m;
• dentist's office from 14 sq. m;
• staff room from 6 sq. m;
• a toilet is a must.

As a result, premises from 30 sq. m with full landscaping - plumbing, sewerage, ventilation. Near the metro, such an area will cost an average of 200 thousand rubles. rent per month.

organizational plan

The staffing table in the presented business plan of the dental clinic with payback calculations is selected based on the work schedule from 9.00 to 21.00 (without days off). Expansion of capacity and range of services will lead to the need for additional staff. Wages are average for St. Petersburg at the time of writing the BP.

The list of employees is as follows:

• dentist - 2 people (work schedule 2/2, from 9.00 to 21.00, salary 70 thousand rubles);
• nurse / dental assistant) - 2 people (schedule 2/2, from 9.00 to 21.00, salary 30 thousand rubles);
• administrator - 2 people (schedule 2/2, from 9.00 to 21.00, salary 30 thousand rubles);
• technician - 1 person (schedule 5/2, from 9.00 to 18.00, salary 20 thousand rubles).

It is more profitable to outsource bookkeeping. The same can apply to the organization of cleaning.

Financial plan

The payback of the office is calculated taking into account one-time, fixed and variable costs. One-time expenses are distributed over the entire billing period in an equal share for each month. The permanent ones are usually fixed and are added to the monthly share of the investment. Variable costs are added to them (emergency repairs of premises, equipment). In the proposed business plan for opening a dental clinic, we do not consider variable costs, based on the fact that new equipment is under warranty from the supplier.

List of one-time costs

List of monthly (fixed) costs

Calculation of the payback of the company:

One-time costs based on one month - 87,100 rubles;

Fixed expenses - 768,600 rubles;

The minimum average check with a monthly traffic of 1080 patients is 792 rubles.

With an average cost of service in St. Petersburg of 2500 rubles. and the cost of work in 1000 rubles. each patient will bring 708 rubles. arrived. In total, it is planned to receive up to 764,640 rubles per month.

Risk management

One of the main risks of the project is the presence of a large number of competitors. This is fraught with a decrease in traffic due to promotions held by other clinics. A competent marketing policy plays a key role here (additional costs for specialist services may be required).

There are a number of other risks:

• rising salary expectations for experienced dentists;
• a sharp increase in prices for materials used in the work;
• opening of new clinics;
• unexpected equipment breakdowns.

When changing the payback period, it is recommended to include the costs of repairs and maintenance of technical equipment in the business plan of dentistry with calculations. If within the warranty period you can count on the support of the supplier / manufacturer, then in the future you will have to allocate funds from the budget to maintain the equipment in working order.

Download sample with calculations:

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- you can live until retirement age, then things are a little different with teeth. Only a few manage to keep a Hollywood smile until old age, while the majority of the population already from childhood knows all the “joys” of communicating with a dentist.

Yes, unfortunately, non-compliance with oral hygiene, preventive measures to prevent dental diseases that are in their infancy, malnutrition and, most importantly, the lack of really qualified dental care in small towns lead to the fact that even if people go to the dentist doctor, then only with the aim of removing an almost completely destroyed tooth.

Reassuring yourself that the stomach is one, but there are many teeth. In fairness, however, it is worth noting that at the moment the situation is noticeably changing for the better. People are increasingly thinking about the safety of their incisors, canines, molars and premolars, and therefore the services of a dentist are becoming more and more in demand.

And, most importantly, the population is very reluctant to go to the state polyclinic, and having saved up the necessary amount, they try to turn to a private trader if possible. And although the competition in the dental services market is quite high, it would be wrong to say that this niche is already fully occupied.

Therefore, let's talk today about how, if there is a desire, to organize your own "dental" business so that it is profitable. And we will provide you with a short dental office business plan with calculations that you can rely on when creating your own business. But first things first.

What if I'm not a dentist?

There is a very erroneous opinion that only a person with the appropriate education can have his own dental business. It's a delusion. The question of how to organize a turnkey dental office can be relevant both for a person who has a diploma in dentistry and for, say, an engineer who has decided to take the path of entrepreneurship.

Just in the first case, you will provide a workplace for yourself and be able to provide services on your own, in the second case you will rent an office, receiving your percentage of the profits. Therefore, a business plan for dentistry, or rather, a future office, must be drawn up precisely with these features in mind. After all, you see, it’s stupid to start all the red tape to open this specific business just for the sake of renting out a single workplace.

Therefore, you need to work for the future and, when making calculations, assume that your office will have not one, but several chairs. And who knows, maybe over time your small office will turn into a mini-clinic that succeeds and brings really tangible income.

So to be an office or not to be?

If you are a graduate and feel like a duck to water in this field of medicine, then it will naturally be much easier for you to draw up a competent dentistry business plan, especially with our tips. But even if you still do not have a specific education, and you like the idea in all respects, then go for it. Everything will work out. The only thing to remember is that the path to opening your own "dental" business is long and thorny.

Some SanPiNs in dentistry (the so-called set of sanitary and hygienic requirements for medical organizations) are able to discourage this type of entrepreneurial activity. After all, it is in accordance with them that you will have to look for a room, carry out its repair, and purchase equipment. But if opening a dental office is already a matter of honor, then you will go through all the stages of this difficult path and still be able to one day become the happy owner of a very profitable business.

Registration

First of all, you need to formalize your activities. If you plan to work yourself as a practicing doctor, then you can stop at the simplest thing - get IP documents. But if you are thinking of renting an office or you often dream of your own clinic at night, then you should register as a legal entity (open an LLC), because without this your dreams will never come true, and your office will not be able to work. As for the documents necessary for passing this procedure, we will not focus on them, since a list of them can always be taken from the tax office itself or on the website of this organization.

But, perhaps, the registration of entrepreneurial activity is the simplest thing to do. Because the opening of dentistry without an appropriate license is impossible. And here, of course, you have to run. Especially when you consider that both the premises and the equipment are licensed. Therefore, you need to start your business with finding a suitable place for an office, carry out repairs there, purchase and install equipment. And for this, it is desirable to have at hand a ready-made business plan for a dental office, in which all upcoming expenses should be taken into account.

Looking for a place...

There is no way to open America in this matter. There are few ways, more precisely - two: buy or rent. The first assumes the presence of a simply astronomical amount, so the second option is still the most preferable. But even here there are difficulties. Given the specifics of future activities, it is necessary to pay attention not only to the location of the future office (which, by the way, is also important), but also to its area and the availability of the necessary communications.

In our case, you will need the whole set: heating, electricity, sewerage and plumbing. Remember, you need to draw up your own dentistry business plan already taking into account how many specific jobs will function in your office. Because the licensing organization has its own very stringent requirements for each of them. And the area of ​​the dental office is specified very clearly.