Night club: business plan. How to open a nightclub from scratch. How to open a nightclub in your city What a nightclub restaurateur needs to know

The idea to open a club is visited by many young entrepreneurs who want to build a business in the entertainment industry. However, how realistic is it to create a successful and popular institution? Let's take a closer look at what funds will be required for this, what needs to be done to stand out from competitors and how to attract customers.

General characteristics of nightclubs in Russia

Opening a club is the dream of many entrepreneurs interested in the entertainment industry. Everyone is well aware that famous clubs bring fabulous profits to their owners, become a center of attraction and a venue for the most striking events.

On the other hand, before you expect a profit from your own institution, you need to invest in it. And quite significant.

The competition in this area is so high that most clubs open and close unnoticed. This is especially true for fairly large cities, where the number of such clubs and restaurants exceeds a hundred.

In small towns, there is another problem - low demand for such establishments. Especially if the city already has 4-5 clubs that cover the needs of residents in dancing and nightlife. Is it worth spending money and effort to create your own institution?

The competition in this area is so high that most clubs open and close unnoticed.

Pros and cons of opening a nightclub

If the entrepreneur is still confident that his idea of a nightclub will "shoot", you can try. There is still enough room on the market for really high-quality establishments. But before analyzing how to open a nightclub, it is useful to assess what strengths and weaknesses the business in this area has.

Advantages

High profit. With good planning and high-quality organization, a nightclub will quickly begin to bring a high income to the owner through the sale of tickets, drinks, and dishes. In just one weekend (Friday, Saturday, Sunday), even a small club can gather 500-600 customers. With an entry price of 500 to 1000 rubles, the income from tickets alone will be from 250 to 600 thousand rubles.
The opportunity to become the center of city life and organize concerts with invited stars.
The opportunity to realize your own dream by creating a unique concept institution.

Flaws

Very high competition. In the field of entertainment, nightclubs compete with bars and restaurants that work at night. Currently, virtually every city has at least 2-4 nightclubs that meet the needs of local residents.
Big investment. Opening a popular nightclub from scratch is very expensive. Unfortunately, it is unlikely that it will be possible to save on opening. An approximate nightclub business plan with calculations will be considered in a special section.

The first stage - club planning

Before starting the development of the project, it is necessary to conduct a small marketing research of the entertainment industry in the city where the establishment is planned to be opened. Find answers to the following questions:

Are there other nightclubs in the city, how many are there? What part of the city are they located in?
Which establishments are doing well and which are losing (by observation)?
What is the secret of the success of the former and what mistakes do the latter make?
Have nightclubs closed in the city lately? For what reasons?

It will be useful to study the reviews in groups of already operating nightclubs in order to understand what customers like, what is in demand. Try to organize a vote on the topic of a new institution: whether it is needed, what format is interesting for guests, and so on.

Why is the club concept important?

Experience shows that only establishments that offer guests something special, including a unique concept, remain on the market for a long time. It can be expressed in the interior of the club, its promotions or events, atmosphere, menu. There are a lot of options. The task of the opening institution is to create something special that will attract customers and ensure profit.

Only establishments that offer guests something special stay on the market for a long time.

What will it take to create a nightclub

Consider a typical nightclub project, more precisely the list and amount of financial costs:

Rental and renovation of premises. It will take from 150 to 700 thousand rubles to rent a large area in a part of the city with good infrastructure. It is not necessary to locate the club in the center, but the outskirts or sleeping areas will definitely scare away some customers.
Interior design, including the purchase of a bar counter and furniture. Depending on the complexity and exclusivity of the interior, the costs can reach up to 1 million (or even more). This column includes:
- furniture (bar counter, tables, armchairs or chairs, sofa);
- lighting, including light music;
- installation of sound equipment and DJ console;
- dance floor decor.
Registration of permits - about 500 thousand rubles.
Advertising campaign and promotion in social networks - from 100 thousand rubles and more (for the first 5-6 months).
Staff remuneration - about half a million rubles for the first months, and about 3 million rubles a year. This amount does not need to be fully included in the estimate, since most employees will receive their salaries from the cash desk.

So, how much does it cost to open a club? For these purposes, about 3 million rubles will be required, and with a more complex project - much more. Unfortunately, in the absence of significant financial investments, it will not be possible to open up and compete in the entertainment industry.

What permits are required to open a nightclub

To ensure the legitimacy of the presence of an institution in the entertainment services market, its owner is required to draw up a very significant list of documents. Also note that obtaining some documents takes several months, so you should start processing all papers in advance.

Certificate of registration of a legal entity. A nightclub can only be registered as a legal entity, as individual entrepreneurs are prohibited from selling alcohol.
A building project for an entertainment facility or a refurbishment project. Must be approved by the Sanitary and Epidemiological Service and the Ministry of Emergency Situations (State Fire Service). For new facilities - permission to operate.
Registered declaration of fire safety.
Fire safety instruction at the facility and evacuation plan.
Permit for the type of activity from Rospotrebnadzor.
Orders on carrying out sanitary measures.
Journals of accounting for disinfectants, as well as ventilation disinfection.
Production control program that meets modern technological requirements and sanitary standards.
Quality certificates for all sold goods.
Permission to sell alcohol and tobacco products.
Contracts for waste disposal, disinfection and deratization.
Regulations on labor protection.
Employment contracts with employees, as well as medical books with a fixed medical examination and sanitary training.
Orders on the appointment of the general director, chief accountant and all employees.
Staff schedule.
Certificate of completion of specialized training for a person responsible for fire safety.

As you can see, the list of documents is quite impressive. It will take about six months to complete all permits. It is better to start receiving them in advance, at the same time when the repair and preparation of the premises for operation begins.

It will take about six months to complete all permits.

How to choose a room

A well-chosen location of the club, combined with a well-renovated and decorated premises, will be half the success of the entire establishment. It is reasonable to find an area in the central part of the city and in an area with developed infrastructure. Opening an establishment in a residential area is likely to lead to losses.

Choosing a place for a future nightclub should be based on its specifics and target audience. For example, if an entrepreneur plans to open an “image” establishment for people with high incomes, he will have to spend money on renting a large area in the city center. If the target audience is students, you can limit yourself to more remote areas with good transport accessibility.

It is a bad idea to rent the first or basement floor of a residential building for premises. Loud music and the noise of dancing will surely provoke conflicts with the residents. A good establishment needs an area of about 250 square meters with high ceilings (at least 4 meters).

What employees are needed for a nightclub

Only a fairly large team of professionals can provide high-quality work of the institution, which includes:

Director (manager) - this role can be played by the entrepreneur himself or by a hired specialist with management experience.
Administrators or managers, responsible shifts - 3-4 people.
Bartenders, waiters, hostesses - 8-10 people.
DJs - 1-2 people.
Cooks - 3-4 people.
Cleaners, cloakroom attendants - 2-3 people.
Creative director or SMM specialist.

How to promote a nightclub

outdoor. Rent several billboards, billboards or other structures for 3-4 months. This type of advertising attracts the attention of a very large number of people, some of whom will definitely become your customers.
Distribution of leaflets. Handing out printed materials - leaflets or flyers (especially those that entitle you to a discount) is a very good idea. So you can attract a lot of students and young people to the club. It is better to distribute leaflets in the area of technical schools and universities, as well as in shopping centers.
Internet advertising. A promising option would be contextual and targeted advertising - these methods show your ad only to the target audience, selected by personal information (gender, age, location) or search history.
Accounts in social networks. A separate way to promote your own institution, which, with a competent approach, will ensure constant interest from customers. Register club pages in all social networks, set up synchronization between them and regularly update information about promotions and events. This will help you to constantly attract attention to yourself.

Users like beautiful photos, videos and stories, so invite a professional photographer to every party. Also, do not forget to provide all publications with a set of hashtags, including the name of the city and institution.

Now entertainment establishments have appeared on the Russian market, having launched the sale of their own franchises.

Should You Buy a Nightclub Franchise?

Now entertainment establishments have appeared on the Russian market that have launched the sale of their own franchises:"Contrast", "Contact bar", "Nebar", "TheBarXXXX" and others. The advantages of buying a franchise include assistance with opening and recruiting staff, advice on paperwork, as well as the ability to attract clients with a well-known name. But is it beneficial?

In any case, the costs of opening a club will be very significant, and paying a lump-sum fee will increase them by 30-40%. The average value of this one-time payment is 500 thousand rubles. Also, do not forget about royalties - a monthly payment for the right to work under the brand - 3-7% of the profit.

How quickly will the investment pay off

The period that will show whether the institution is competitive in the market is approximately 1 year. A large number of visitors in the first month of operation should not inspire false hopes - not all of these customers will become permanent. All investments with successful work can be recouped in 1.5-2 years.

Conclusion

Opening a nightclub is a very costly business that promises, however, super-high profits. Only establishments that offer customers an original concept combined with high-quality service are retained on the market.

A nightclub is an extremely modern and interesting business that can bring a fairly high income. However, opening your own nightclub from scratch can be quite difficult - there is huge competition in this area, and entrepreneurs should know a lot of subtleties and nuances. But nothing is impossible - if you have start-up capital and understand the whole process, anyone can open a nightclub.

Table of contents:

How to open a nightclub from scratch

As your own business, a nightclub can be extremely profitable, but opening such an establishment is associated with a number of risks and nuances. When preparing for its creation, one should take into account a huge number of nuances and additional factors, conduct a thorough analysis of the market and the potential profit of the enterprise, prepare start-up capital, find investors, and pass state registration. In order not to get confused in the order of actions, it would be best to adhere to the following algorithm, which allows you to find out how to open your nightclub step by step:

Choice of institution format.
Target audience analysis.
Choice of geographic location.
Writing a business plan.
Search for start-up capital and calculation of the cost of a nightclub.
State registration of the enterprise.
Arrangement of premises and purchase of equipment.
Hiring and training staff.
Advertising and marketing.

The order described above is not a mandatory pattern to follow. If necessary, various activities can be carried out in a different order. For example, attracting investors and searching for start-up capital can be many times more effective in relation to an already registered enterprise. In general, the advantages of nightclubs as a business include:

Demand. Nightclubs today and in the near future will be the main place of entertainment for a large part of the youth. Accordingly, with a competent approach to organizing a business, it will definitely have its customers.
High profitability. The ratio of fixed costs and profits from a nightclub is extremely profitable.
Good flexibility and ease of adaptation to market conditions. An operating nightclub can easily change its target audience and adapt to changing market trends in the shortest possible time.

The disadvantages of nightclubs can be considered the increased criminogenic risks of such establishments and the corresponding attention of regulatory and law enforcement agencies, as well as the large size of the required initial investment. That is why such a business to open from scratch will not be possible for everyone. In addition, there are a large number of legal nuances that an entrepreneur whose business is related to nightclubs should be aware of without fail.

Choice of nightclub format

Before engaging in the direct opening of a nightclub, its registration, determining the target audience and any other actions, you should decide on the format of the future institution. The necessary equipment, geographical location of the institution, staff and marketing policy will depend on the chosen format. Given that the concept of a nightclub is extremely broad, the choice of possible formats for the activities of such an institution is also very large. In general, the main options include:

In general, each format of activity has its own specific advantages and disadvantages, however, it should be determined at the initial stage, since the complete vision of further steps in opening a nightclub will also depend on the format. Of course, in general, each format is not strictly limited - the organization of private parties and concerts is possible in any nightclub, and instead of a kitchen, catering services and other ways of providing visitors with not only drinks, but also food can be used.

In addition, some clubs go beyond the established formats - an original idea that is different from everything that has already been used on the market can bring both a stunning success and become a complete failure.

Target audience of nightclubs

Determining the target audience of a nightclub is an extremely important step that should be taken immediately after choosing the most suitable venue format. After all, its commercial success will depend on the compliance of the club with the needs of the main target audience. At the same time, it is important to separate both the general potential audience of nightclubs and the specific target audience of an individual institution.

The general audience will allow you to assess the prospects for opening an institution in a particular locality as a whole. Yes, according to According to available statistics, about 20 percent of all young people aged 18 to 35 are visitors to nightclubs in large cities.

A more precise target audience will depend not least on the format of the institution. So, in general, it can be noted that closed clubs are in demand primarily among representatives of the “golden youth” and people with high incomes, for whom the status of the institution is important.

Classic clubs are more designed for young people with an average or even low income, and restaurants are usually focused on a more adult audience, which, at the same time, does not prevent them from targeting young people during their nightly activities. For concert venues, the definition of the target audience refers only to specific events - it can radically differ at each of them.

note

When working under a franchise, the definition of the target audience is already embedded in the brand policy, so in general, this way of doing business will be more relevant for individuals who do not want to devote too much time or money to preliminary calculations and preparation.

Despite the above factors, any nightclub should also determine a specific target audience, which will be the main one for it. In general, the differences in the audience relate mainly to the subcultural orientation. Some nightclubs are designed for representatives of certain subcultures - gay people, fans of heavy or electronic music, adherents of any trends and trends. Such highly specialized institutions usually occupy a niche free from competition in the locality, but their success directly depends on the size of the potential target audience.

If it is planned to open an ordinary nightclub, without any strict target audience, then you can use the general statistics of the audience of such establishments. However, one should keep in mind the high level of competition in this area and calculate the potential benefits from opening such a business based on other factors.

Where is the best place to open a nightclub

When opening a nightclub, its geographical location is of great importance. In this case, one should take into account both the settlement itself and its location, and the specific location within such a settlement. In general, now it makes sense to open nightclubs not only in large cities - even in a small regional center, such an institution will definitely be popular, as it will be able to attract the attention of visitors from all surrounding settlements, villages and villages, where young people also have a desire have fun in a modern way.

However, it is mandatory to take into account the characteristics of citizens living in such a territory. For example, it makes no sense to open an elite and expensive closed-type nightclub or restaurant in cities with a population of less than 100 thousand people, since they simply will not receive enough visitors. At the same time, a classic nightclub with a bar can also be successful in a city of only 30,000 people in the absence of competition from other establishments or nearby settlements. Concert venues can be effective only in large regional centers.

note

The cost of opening a club will also directly depend on the city. At the same time, not only the direct cost of acquiring or renting real estate, which may differ several times, but also the expectations of the target audience, which in large cities is much more demanding, will be important.

From the point of view of choosing a location in the village itself, it is most effective to locate a nightclub near the historical or business center of the city, on the main streets and near transport interchanges. However, in comparison with many other institutions in relation to nightclubs, such requirements are not too strict. So, given the cost of buying or renting real estate in the center and on the outskirts of the city, sometimes it can be a better idea to open a really large and large-scale institution on the outskirts, which can attract the public with its scope, than using a small premises in the “passage” territory.

The target audience is also very important for choosing the location of the object. For example, people with high incomes do not care about the proximity of transport interchanges, but it is important to have the appropriate infrastructure and the overall presentability of both the institution itself and the area where it is located. That is, being on the very outskirts of the city or even outside it near large shopping centers or just on a large square surrounded by picturesque nature will be a plus, while an elite club located in the center of the most marginal area among ordinary residential areas is unlikely to be be in demand.

Important fact

Not always the presence of other nightclubs nearby will ensure high competition. In many cities, such establishments, on the contrary, tend to be located closer to each other, as they make it easier for young people to choose between them and allow them to relax in several clubs at the same time in one evening, also creating a special infrastructure nearby, designed for nighttime rest.

Nightclub business plan

It is impossible to do without drawing up a business plan for a future institution when opening a nightclub. A business plan will help not only to analyze all the necessary conditions and the market, but will also provide an opportunity to create a "road map" for starting a business and evaluate its profitability, as well as strengths and weaknesses. At it is by no means always necessary to draw up a business plan strictly according to any accepted standard. There are no legally established forms of such a document, however, there are generally accepted standards of large auditing and consulting companies, following which can greatly simplify the process of writing a business plan for a nightclub.

In general, when planning a business for a nightclub, special attention should be paid to the following details:

Financial analysis and justification of activities;
Target audience analysis and marketing analysis;
SWOT analysis;
Analysis of the real estate market and fixed costs.

Important fact

Acquiring ready-made business plans for a nightclub is an inefficient method of doing business, since in this area the characteristics of a particular institution, locality and selected target audience are very important, which can significantly distort and change possible results. Thus, the decision to download a ready-made business plan will not always be suitable for the nightclub being opened, and in some situations such a document will not reflect reality at all.

In general, a business plan can also be used as the main document for attracting partners and investors to the project at the initial stage. If you have a ready-made business plan, executed with due professionalism, it will be possible to find an investor even with the minimum amount of your own starting capital. If there are no problems in the initial means, a very effective method of preparing for the opening of a nightclub would be the idea of ordering a nightclub business plan with all the necessary calculations and analytical actions from professionals in this field of activity.

The cost of such a business plan can reach 250 thousand rubles, but this document will be able to openly demonstrate all the possible pros and cons of the business and very accurately predict its profitability, payback periods, risks and the total time and money spent on starting and maintaining activities.

How much does it cost to open a nightclub

A night club as a business requires quite large initial investments - the starting capital for it can rarely be less than 1 million rubles. At the same time, it should be remembered that the total amount of start-up capital depends, first of all, on the chosen format of activity, the region and the value of real estate, as well as other goods and consumables. It is possible to open a nightclub in a small district center at a lower cost, saving on high-quality equipment, a unique exterior and interior, and a marketing campaign, however, an institution of a similar level in a large city simply will not become attractive enough for visitors.

Sources of start-up capital for a nightclub can be the following options:

The calculation of the cost of a nightclub depends on many factors. In general, you can open a small classic nightclub in the regional center for about 2 million rubles, which will be spent as follows:

State registration and obtaining the necessary permits and licenses - about 100 thousand rubles;
Carrying out repairs in the premises - about 500 thousand rubles;
Renting a room with an area of 300 square meters for three months - about 200 thousand rubles;
Purchase of lighting and musical equipment - about 600 thousand rubles;
Purchase of products for sale - about 50 thousand rubles;
Salary to staff in the first month of work - about 150 thousand rubles;
Purchase of furniture and other equipment - about 300 thousand rubles;
Marketing and advertising campaign - about 200 thousand rubles.

These are only approximate calculations, which can seriously change both up and down, so they make it possible to understand only the general scheme of costs and their distribution. So, in the case of renting a room that was previously used as a nightclub, for example, the cost of repairs and the purchase of furniture can be minimal. At the same time, buying your own premises or building a separate building on the land you own can be much more expensive.

Choice of the organizational form of the night club and state registration

Without fail, like any other business entity, a nightclub must have state registration. In this case, the first step is to choose the organizational and legal form of the future business. So, in most cases, the only possible and convenient OPF for a nightclub is the LLC format. This is due to the fact that it is not allowed to sell alcoholic beverages in catering establishments, and there are very few nightclubs without alcohol and such establishments are in relatively low demand.

note

For closed elite clubs, it is allowed to operate in the form of a public organization or other non-profit legal entity with payment of membership fees. Thus, the main source of income in such cases will be the contributions of clients themselves, and services will be provided to them free of charge. At the same time, closed membership makes it possible to easily and legally weed out unwanted customers, provide a complete closed space and not comply with many legal requirements. In particular, the format of a closed club, for example, allows the sale of alcohol to its members on its territory without acquiring a license.

As mentioned above, a nightclub is required to obtain a license to sell alcohol in a catering establishment. Such a license for 2017 costs 65 thousand rubles, however, to obtain it, the institution must have the appropriate amount of authorized capital. Its minimum value will depend on the specific subject of the Russian Federation. For example, to open a nightclub in Moscow and obtain a license for the sale of alcohol, at least 1 million rubles in authorized capital is required.

However, before obtaining a license, it is necessary to register an enterprise with the Federal Tax Service. This will require the decision of the sole founder or the minutes of the founding meeting, the Charter of the enterprise, a statement signed by all the founders, as well as a receipt for payment of the state fee.

Important fact

Notarization of the Charter and the minutes of the meeting of founders is required only if the founders will not personally be present or participate in the state registration process, but will carry it out by proxy for one of them or for a third party.

After state registration, it is necessary to register with the tax authorities. At the same time, most often nightclubs, due to the large area of \u200b\u200bthe premises and the sale of alcohol, cannot use preferential taxation systems. Accordingly, the nightclub will also need to order and produce a seal, purchase a cash register and obtain statistical codes.

In general, registration procedures last no more than one week - this concerns the execution of all documents necessary for conducting business. Therefore, it is not necessary to start registration at the initial stages of planning. However, to attract investors or credit funds, state registration will be a positive nuance. In the event that the enterprise will have several founders, it would be best to register when there are enough of them to implement plans for the establishment - attracting new founders and including them in the LLC participants is a very complicated and inconvenient procedure.

Important fact

If necessary, the registration procedure can be carried out by third parties by proxy. However, in this case, one should conclude an official agreement on the provision of relevant services and apply directly to legal companies operating in the legal sphere, which will be able to independently prepare and draw up all documents in accordance with applicable law. By resorting to the help of various dubious persons, it is possible to jeopardize the future business, since their rights and obligations will not be regulated in any way, and the presence of a power of attorney and constituent documents will allow them, even if they wish, to assign a number of powers of the founders and jeopardize the entire further existence of the enterprise.

Night club equipment and premises

The selection of premises for a nightclub, as well as its technical equipment, have a huge role in the future activities of the entire enterprise. So, the selected room must comply with SanPiN and fire safety standards. In particular, these standards include the following features:

If there is a kitchen in the room, it is forbidden to organize a nightclub in the basement and basement floors.
Regardless of the total area and location of the nightclub, it must have at least two separate exits in terms of fire safety.
In the presence of a kitchen, forced ventilation of the supply and exhaust type is required, brought out above the ridge of the roof of the entire building.
Smoking in a nightclub should be prohibited - it is allowed to smoke only on summer grounds and terraces. Hookahs are allowed only if they are filled with special hookah mixtures that do not contain tobacco and its by-products. There are no restrictions on electronic cigarettes as of 2017.
The number of bathrooms is calculated based on the number of visitors. If there is a kitchen, a separate bathroom for the staff of the enterprise is required.

This is only a small part of the current standards that may apply to the premises and equipment of a nightclub. However, it makes it clear the main points that should be based on when choosing a room. It is also worth paying attention to the features that the premises of a nightclub should have, although they are not mandatory from the point of view of legislation. These features include a large ceiling height - at least 3 meters, so that it is possible to place the stage, lighting equipment and DJ consoles.

note

Any nightclub should now have a chill-out zone. The chill-out area is a space that provides sufficient light and noise isolation from the rest of the club environment, which allows visitors to take a break from the bright lights and strobe light and loud sound.

Of the mandatory equipment and furnishings for nightclubs, it should be noted the presence of a bar counter, light and sound equipment. If the institution will be used specifically as a concert venue, the greatest attention should be paid to the equipment itself - the possibility of inviting various artists and musical groups will also depend on the technical capabilities of such a room.

Important fact

When organizing nightclubs near residential buildings, or, moreover, in them, it is necessary to obtain permission from the residents living there before starting activities. Therefore, most often nightclubs open outside residential areas - at least 100 meters from the nearest residential building, which will be enough to comply with accepted standards and not necessarily obtain permission from citizens living in such residential buildings.

The design of nightclubs is also often their hallmark. In the case of franchise work, the overall stylistic direction of the establishment, as well as assistance with design work and decorating, are often provided by the same brand requirements. Otherwise, you need to create your own design from scratch or use existing developments. It should be noted that high-tech design, although universal for nightclubs, has a number of disadvantages. At the very least, its ubiquitous distribution can be called the main one, so a club in this style will no longer be able to surprise anyone. However, certain features of the hi-tech style will be present in any case in every modern nightclub - at least in lighting and musical equipment.

Selection of nightclub staff

Recruitment of personnel for a nightclub is a responsible matter, since the entire activity of the institution in the future will depend on the professionalism of the employees. It should be noted that such an institution does not require a large number of employees. On average, a classic nightclub has the following staff:

In general, it is not always possible for professional specialists to be available in every locality. Therefore, if necessary, you can send potential employees to refresher courses or acquire the necessary skills. Or, in the case of a large institution, invite eminent specialists in this field to the territory of the club to train employees. Moreover, an invited specialist can in itself become the hallmark of several events, be it a bartender or a DJ.

note

For all employees whose activities are directly related to serving visitors, that is, for those who meet, dancers, bartenders and waiters, in nightclubs the most effective is a percentage salary. That is, the dependence of their total earnings on the services provided to customers, which stimulates the staff to provide the highest quality service and take care of attracting customers on their own.

Nightclub marketing and advertising

The general principles of marketing and advertising of nightclubs depend on the chosen format and other nuances of the activity. However, there are recommendations that will be relevant for any nightclub without exception. In particular, given that the target audience is young people, the use of modern technologies is a must. So, the modern methods of advertising include:

Traditional advertising can also give a certain result, for example - at least in the form of billboards or city lights at traffic intersections and near the nightclub itself. However, as practice shows, the ratio of its effectiveness and the cost of implementing such a campaign shows a lower return than from the above methods.

Important fact

It is imperative to take care of the presence of feedback from visitors. If they know that their opinion means something, that they can influence the organization of events and other aspects of the club's activities, they will have much more confidence in such an institution. Also, a feedback method can be the publication of reports and photos of clients from past events - this is a good option to gain their trust as well.

Separate nuances of nightclubs and legal issues

As mentioned above, a nightclub should be located away from residential buildings - this will ensure that there are no complaints from residents. However, one of the main legal issues that is unresolved in terms of legislation and raises questions from both owners and visitors is the dress code and face control in nightclubs.

Legally, face control and dress code may be illegal. This is regulated by the provisions of the Federal Law "On Protection of Consumer Rights" and Article 426 of the Civil Code. If the club is a commercial organization, refusal to visit it on the basis of nationality, clothing or simply unsuitable appearance may be regarded as discrimination and is unacceptable. At the same time, the dress code is not illegal if it applies to all visitors and is prescribed in the internal rules of the institution and the provision of a public offer agreement. Also, face control can be used to ensure the safety of visitors.

note

Face control cannot be accompanied by a search or screening of the visitor, including for the state of intoxication. That is, in some cases, even an intoxicated client's complaint can be considered, but in practice, in such matters, the courts take the side of representatives of nightclubs.

The nightclub is a high-margin and promising type of business. This became possible due to the following prerequisites. First, the demand for entertainment services in general is increasing. Secondly, at present, most of the establishments are worn out and do not arouse interest among urban residents. Thirdly, this business will allow you to quickly recoup the invested money and receive a stable profit. As a result, the payback of the nightclub is 14 months, the break-even point is 2 months.

When opening an institution, you will need to select a staff of 34 people, as well as a room with a total area of 1,500 m2. It is advisable to rent the club premises in the city center on the streets with high traffic.

The average number of visitors per year will be 20,000 people, with a city population of 200,000 people. The club is a night club with music and light accompaniment. Opening hours from Thursday to Sunday from 17:00 to 05:00. The club will also have a separate VIP room. Given these parameters and the high demand for such establishments, the project has high financial performance:

The amount of initial investment - 9,884,000 rubles

Average monthly profit - 494,940 rubles

Payback period - 14 months

Break even point - 2 months

Profitability of sales - 25%

2. Description of the business, product or service

Today, more and more people want to relax or relax with the company after work. Natural recreation quickly gets boring, and at home it is difficult to create a comfortable environment, as there will always be something to distract you. As a result, a great place for this holiday is a nightclub.

It is necessary to open a nightclub in a city with a population of 200,000 or more. The total area of the leased premises is 1,500 m2. It has a kitchen, a dance floor, a bar counter, a VIP room, and a dressing room at the entrance. It is necessary to look for a room for rent in the central part of the city.

Also, the room must be repaired and all the necessary equipment should be placed.

To open a nightclub from the equipment you will need:

musical equipment
Computers
Printers
Lighting equipment
Kitchen and refrigeration equipment
Crockery and other utensils
Cash terminals

From furniture you will need tables, bar stools, sofas, as well as various interior items.

When opening, you must purchase food and alcoholic beverages. A license is required to sell alcoholic beverages. You also need to draw up a menu for the establishment and think over a bar card that will suit most of the club's guests. The best option is European cuisine. The bar menu should be made by the bartender.

When choosing a room for rent, be sure to check the information about the availability of ventilation, air conditioning and sewage systems. When working in the field of public catering, it is also necessary to comply with sanitary and epidemiological requirements. This is a strict requirement, since, based on the results of the completion of the repair work, a conclusion will be issued on the commissioning of the facility by the following services:

permission from the State Fire Inspectorate
permission from the Sanitary and Epidemiological Service

Also, when opening a business, checks by the following services are possible:

Administrative and technical inspection
Federal Migration Service
Environmental control
tax office
Consumer Protection Societies

In addition to complying with these requirements, special attention should be paid to the following regulatory documents:

Federal Law "On Trade"
Decree of the Government of the Russian Federation "On approval of the Rules for the provision of public catering services"
Civil Code of the Russian Federation
Federal Law "On Protection of Consumer Rights"
Federal Law "On state regulation of production and turnover of ethyl alcohol and alcoholic products"
Federal Law "On the quality and safety of food products"

By complying with these requirements and providing quality service, menus and alcoholic products, your club will be able to quickly gain popularity among city residents. The main thing is to maintain a high quality of work throughout the entire time the club is open.

3. Description of the market

The main factor determining the success of the club is its attendance, as well as the presence of regular customers. To achieve these goals, it is necessary: firstly, to have a favorable location, and secondly, to always offer the best service and products.

The target audience of the club is young people aged 18 to 40. Since the club will be located in the city center, the visitors will be office workers, as well as students of various universities. As a result, the pricing policy of the club and the format of the institution must be thought out based on these two factors.

Club prices are average. There is also an entrance fee.

To increase the popularity and attendance of the club, it is necessary to hold shows, events, concerts of various famous performers.

Currently, the demand for these services is increasing, as young people are constantly looking for new formats of establishments. Given these factors, the club will be able to recoup the invested funds even faster and bring constant profit.

During a period of reduced demand, hold events, promotions and discounts for visitors. Be sure to implement a loyalty system in your club, which will help increase the frequency of visits.

4. Sales and Marketing

5. Production plan

6. Organizational structure

When opening a nightclub, the following staff will be required:

Manager
Administrator (3 people)
Bartender (4 people)
Waiter (10 persons)
Chef
Cook (4 people)
Cleaning lady (4 persons)
Dishwasher (3 persons)
Procurement Specialist
DJ
Host (2 people)

To open a nightclub, a staff of 34 people will be required.

The position of manager must be held by an employee or business owner. Its main task is to coordinate the work of the entire club and communicate with various government agencies.

The duties of the administrator include operational work in the club, namely interaction with the staff and guests of the club.

The chef is responsible for coordinating the work of the kitchen, as well as compiling and updating the menu. The purchasing specialist is responsible for the purchase of products and equipment, interacts directly with the manager and chefs of the club. The DJ is invited to the club only on weekends.

Bartenders, waiters, cooks, dishwashers and cleaners work in shifts. It should also be noted that the bartender is responsible for drawing up the bar list.

Tab. Payroll fund, rub.

fixed costs	Salary	The number of employees	Sum
Manager
Administrator

Waiter
Chef

Cleaning woman
dishwasher
Procurement Specialist

Modern realities are such that more and more people want to finally stop working for someone and start running their own business. Some give up halfway through, others, having gone through mistakes and gained the necessary experience, succeed.

What distinguishes those who were able to achieve everything from those for whom this task turned out to be overwhelming? After all, they start from about the same level - from scratch, when there is absolutely no knowledge about business and how to conduct it. We can say with confidence that one of the most common reasons for failure or success is the competent preparation of a business plan. This article will detail how to draw up this document when opening a nightclub.

Market and competitor analysis

The first step is to analyze the city in which you are going to open an institution. Find out the population size, overwhelming age, etc. You need to calculate the approximate number of potential visitors. The main priority is given to age up to 35 years– they are the main target audience of nightclubs. Therefore, for a correct analysis, count the number of institutes, colleges and other educational institutions.

If the number of potential visitors is more than 10,000 people, then it will be profitable to open a club.

In addition, it will be necessary to consider in detail the already existing clubs, restaurants, bars. You have to find out what they lack or any negative qualities of these establishments and try to eliminate it in your club. This trick can be used for more successful advertising. To be successful in this field, you will need to offer your target audience something that others cannot give them.

The place where you open is very important. Ideal location - in the city center, where a large number of people are concentrated. This way, your establishment will be visible to everyone, and it will be easier to get to it, which will undoubtedly attract visitors.

Format Options

An important point will be the choice of the format of your institution. At night, it can be open as a nightclub, and in the morning turn into a regular restaurant. If space permits, your establishment should have a large area dedicated to the dance floor. It is also necessary to place the bar counter so that it does not interfere with passing people and is slightly removed from the dance floor.

The popularity of your institution can be ensured with the help of any thematic focus. It can be a unique design of the hall or music of a certain genre.

Inviting famous singers and musicians, holding birthdays, corporate parties and other holidays will further increase the popularity of your club.

If you decide to additionally position yourself as a cafe, then you need to provide suitable conditions for the work of cooks and hire qualified staff. The kitchen must meet all the necessary standards and have a large, varied menu. You should also provide space with designated landing areas where people can eat and drink in peace without disturbing the dancers.

Production plan

To begin with, it is worth dividing the territory of your premises into sections. You must immediately set the area that will be allocated for:

Dance floor.
Boarding and VIP areas.
Kitchens.
Toilets, utility rooms, as well as a wardrobe.
Hall.

You will need to ensure the efficient and uninterrupted operation of all equipment in the hall. You will also need:

Rent a room.
Carry out a complete or partial reconstruction.
Purchase furniture, bar counter and other interior items.
Register an institution, purchase, coordinate everything with the permitting authorities.
Buy lighting and sound equipment.
Buy cash equipment, office equipment.
Hire and train staff.
Purchase all necessary goods, alcohol, etc.

These are just the most basic points that must be observed when opening any club, including in a small town. You can purchase additional equipment and equipment for the unique specifics or design of your establishment.

All premises must be reconstructed and adjusted to fire safety rules. Fire alarms, fire extinguishing systems and means, emergency exits should be installed. An evacuation plan is essential.

organizational plan

The number of staff hired will also depend on the format of your institution. If you work exclusively as a nightclub, then you will need:

Cashier who will sell entrance tickets.
Security- the amount depends on the size of the room.
Wardrobe attendant- there must be a room where your visitors could leave their outerwear.
Bartender- the amount may depend on the size of the bar counter.
DJ who will follow the music.
cleaners- They keep things clean and tidy.

Of course, you will also need maintenance personnel. For example, electricians who will fix possible problems. If a kitchen is provided, then cooks, waitresses and dishwashers should also be hired. They are necessary for fast and trouble-free operation.

You can arrange evenings in the form of various discos and shows. To do this, you will definitely need an organizer who will entertain your visitors. To increase attendance, you can invite famous artists to perform.

Financial plan

This part of the plan is responsible for calculating the costs and revenues from this project. First you need to calculate all the costs. They are built from*:

The cost of renting a room (from 250,000 rubles).
Salaries of employees (from 400,000 rubles).
Employee insurance (from 100,000 rubles).
Products, alcohol and ingredients (from 200,000 rubles).
Utilities and transport costs (from 30,000 rubles).
Marketing part (from 50,000 rubles).
Other expenses, which include staff training, purchase of licenses, etc. (from 50,000 rubles).

*prices are approximate and may vary greatly depending on the city and location of the club.

The highest costs will go to salaries of employees. In second place is the rental of premises, the cost of buying food - in third. In total, the costs will amount to approximately 1,080,000 rubles per month.

The income of the institution will come from the sale of entrance tickets, the sale of products, as well as the rental of VIP zones and so on. Net profit will be approximately 250,000-300,000 rubles per month.

Opening schedule

General idea. It will be necessary to analyze the entire club business in your city and choose a price and music policy, as well as determine your target audience.
Registration of an institution and conclusion of a lease agreement.
Room layout. It is necessary to correctly distribute the interior space of the room, placing separately the technical and entertainment areas. Make several layout options and choose one option based on them.
Room style. You need to create the right atmosphere. It would be better if at this stage you use the services of a professional designer.
Purchase of all equipment and interior details.
Buying a license to sell alcohol, obtaining consent from permitting authorities. It is necessary to obtain permission from RosPotrebNadzor and the fire service.
Preparing the interior. Decoration, lighting, etc.
Recruitment. At this stage, it is worth making sure that there are enough staff for at least two shifts.
Service. At this stage, you need to choose a service scheme to optimize this process.
The target audience. Analyze your potential visitors and decide on the class of the institution.
Advertising. Start intensive advertising on radio, television and the Internet.
Notify all relevant authorities of the commencement of activities.

For information on how to competently manage such an institution, see the following video:

Marketing plan

The number of visitors will directly depend on the quality and mass of advertising. On the first day of opening, you need to carry out the most ambitious advertising - you need to hold some kind of show or provide the opportunity for free admission. If your visitors like the place, they will come back and recommend it to their friends.

To attract additional customers, arrange various themed evenings with a certain dress code for entry. Your establishment should stand out from the general architectural picture of the city - at a minimum, make the entrance unusual and eye-catching. It is important to take care of the interior as well.

It will be very important to have an organizer who will entertain your visitors. It could be some famous presenter whose name people have heard on the radio or TV. Having popular staff or guests will ensure an influx of interested visitors. You can also hire full-time or hold a special evening with famous musicians or DJs.

Risk Analysis

When opening a club, there is always a risk of a lack of visitors. This may be due to the presence of low-quality advertising.

Your institution should have its own promoter, and preferably even several. An interesting program and a catchy concept will ensure the promotion of your business.

Those who have already thought about how to open a nightclub from scratch, initially understand that this will have to be spent very well. Therefore, this type of business is only suitable for those entrepreneurs who have a large start-up capital.

At the same time, a nightclub is a very profitable and very interesting business that can bring decent dividends to its creator. Therefore, if you decide to open a nightclub, the business plan of which has already been thought out to the smallest detail, then you have made an excellent choice.

Underwater rocks

Before you open a nightclub, you should understand that such a business is quite competitive, in connection with this, some nightclubs are closed before they have even worked for a year, or they are sold to other owners. The reason for this is the unwillingness or inability to establish the concept of the club and get in touch with a potential audience.

That is why, before opening a nightclub from scratch, it is recommended to conduct a good analysis of the nightlife market, including focus group surveys and marketing research. These activities will help you decide what your target audience wants.

According to statistics, about 70% of the profit of the institution is brought by regular customers. Therefore, initially you need to decide who the club is designed for: teenagers from the outskirts, “golden” youth, businessmen or representatives of sexual minorities. The music, the interior, the price of drinks and even the level of service will depend on this. However, you should not open something alien to yourself (for example, a convinced straight man establishes a club for gays), since such an idea is unlikely to bring success.

room

The first stage in the process of establishing a club will be the construction or search for a ready-made suitable premises. Ideally, the building can be erected independently under the developed project. But before you build a nightclub, take a good look, it is quite possible that the best and cheaper option would be to buy out or rent abandoned palaces of pioneers or culture (other buildings), there are quite a few of them left in provincial cities (however, in the capital to find such empty buildings already unreal).

In most cases, the right choice of location affects the success of the institution. It should be borne in mind that a trendy club, which is designed for the upper class, should be located in the city center, and the city outskirts are also suitable for more democratic establishments. For youth clubs, one of the most important conditions is that it is convenient to get to it both by land transport and by metro.

You should not open a nightclub on the first floors of apartment buildings. Even if the local authorities give you permission for this, and the club has excellent soundproofing, outraged local residents will still not allow you to work normally. In any high-rise building, there are several pensioners who will constantly call the police squad, as a result of which your parties will constantly fail.

What does it take to open a nightclub? You only need a separate room that meets a number of requirements: it has sufficient area (it is recommended to make the main hall with a dance floor of at least 250 sq.m.) and high ceilings (about 4 m) where you will need to hang sound or lighting equipment.

Nightclub: business plan for a profitable institution

First you need to register your business. You can open an individual entrepreneur or a limited liability company. Next, you need to decide on the range of services provided. It could be:

Dance hall with music;

Restaurant hall;

Hall for conversations and rest;

Bar counter;

Karaoke room;

The list of services, of course, can be expanded at your discretion, taking into account customer requests.

The club will also need to buy equipment:

A set of lighting equipment (filling spotlights, LED heads);

DJ console;

Powerful speakers.

Interior design

If we talk about the interior decoration, then it’s hard to say something unequivocally. You can spend 2,000 dollars on a super-modern design, but there will be no visitors, or you can limit yourself to a couple of hundred dollars, and the club will always be sold out. The thing is that nightclubs "sell" the atmosphere, and only then comes the design, drinks and dishes. For example, in recent years there has been a trend to use rough wood (this solution will also be inexpensive).

Before proceeding with the finishing work, it is necessary to draw up an appropriate project. Here it will be quite difficult to do without specialists (about 2-5 thousand dollars will have to be spent on their services). Let's start with a general concept.

This approach will avoid unnecessary costs and reduce the amount in the estimate several times. Professionals can also assist in obtaining the permits required to operate a nightclub. The business plan must necessarily include such expenses.

Staff for the institution

After receiving the documentation, purchasing equipment and decorating the hall, it is still necessary to recruit staff. The staff of a nightclub should approximately consist of:

director;
manager;
creative director;
1 or 2 administrators;
6-8 waiters;
cooks - 4-5 people;
bartenders - 2-4 people;
DJ - 1-2 people;
2 cleaners;
cloakroom attendant - 1-2 people.

As for protection, there is no unequivocal opinion. Some businessmen create their own security structure, others invite employees of security firms. The functional duties of security should include not only ensuring the safety of visitors from external threats, but also maintaining order in the hall (in particular, to prevent the spread of drugs), because visitors can be very different.

Naturally, all staff must correspond to the level of the club and have at least minimal experience in this field.

Chief worker

According to many experts, the success of any entertainment establishment depends on the promoter. Even the most promoted and ultra-modern nightclub will suffer from the unprofessionalism of the administrator. The business plan of an establishment can be thought out to the smallest detail, but if you hire a mediocre administrator, the business will fail in less than a year.