Do you like to bake beautifully and tasty? Temporarily unemployed? Want to try your hand at starting your own business? A cake baking business is exactly the type of activity that will bring you pleasure from work and a good income.

The maximum investment for a home business is 40,000 rubles, the payback period of the project is 4-5 months.

Homemade custom cakes are a good business idea

Do you have doubts?

Let's figure it out:

1. Not a single celebration is complete without a birthday cake, especially children's parties.
2. You can organize a pastry shop in your own kitchen without renting premises and equipment.
3. Baking is a creative process that brings income and aesthetic pleasure.
4. There are many ways to find clients - the Internet, acquaintances and friends, children's playrooms, wedding salons.
5. Business is easy to open.
6. And it's also easy to close if you lose interest in it.
7. Quick payback of production, minimal investment for its launch.
8. Stable consumer demand.
9. Registration of an individual entrepreneur to start work and receive income is not required.
10. Freedom of pricing. You set the cost of the product yourself, based on its weight, complexity of design, composition.

Startup Benefits

Separately, I want to highlight the main advantages of a startup - a modest start-up investment, the ability to run a business at home, and the vacancy of a niche.

More about each item.

Small investment

If you plan to start from your own kitchen, you will only need to purchase some baking equipment. For the purchase of whisks, decorations, mats for drying mastic decorations, tools for working with mastic, plungers, molds for decorations, baking paper, a turntable and some other “needs”, it will take you a maximum of up to 30,000 rubles.

Opportunity to work from home

Own kitchen is quite enough for making masterpieces, for trying your hand, finding buyers, preparing the first advertising samples of products.

Niche unemployment

Baking homemade cakes attracts many mothers on maternity leave and those who are temporarily out of work, but not everyone manages to turn their pastry hobby into a profitable business.

A hobby will bring money if you treat it with a businesslike attitude.

Take your business seriously, create an advertisement for yourself, direct your creativity in the right direction and you are guaranteed success.

What about competition - market analysis

The confectionery market has a number of features that need to be considered:

• short lead time for the product. A novice entrepreneur needs to work to order and actively establish distribution channels;
• high competition in sales of low-priced products; and low competition among high-priced cakes and other products. 80% of sales in confectionery stores are for sweets with a price of 180-240 rubles;
• a huge selection of Russian raw materials: berries, fruits, nuts.

Your main competitors are large-scale industries and those who, like you, have chosen homemade cakes to earn money.

Analyze the market in your area of ​​the city, study the experience of competitors, find out where and how they receive orders. Offer interesting recipes, unusual design, tempting cost of products. In order to confidently compete with large confectioneries and the same "houses" like you, you need not only to attract attention, but also to keep it.

At first, you can only rely on friends and colleagues. Holiday at work with your spouse? Bring an original delicious cake and orders from his work colleagues are guaranteed.

How to start a cake business - step by step instructions

A clear concept is the key to the success of any enterprise. Before you start selling your first product, consider a plan of action, decide on the scale of the enterprise, make a list of equipment and materials to be purchased.

Consider each step of starting a business: where to start and what to pay close attention to.

Step 1. Finding a room

If you have a private house, there is a free room or a spacious kitchen, part of which can be used as a mini-shop for baking desserts, then you don’t need to look for anything. If the sales volume does not yet exceed one position per day, the issue of rent is irrelevant, at least until your production becomes crowded in this area.

If you are focused on a large volume of products from the start, already have customers and have start-up capital, feel free to look for a room for rent.

Rent a room in a residential area. When choosing, keep in mind that it will serve as both a pastry shop and a store, so it needs an appropriate layout, interior and location that is convenient for customers.

Step 2. We purchase materials and equipment

Surely baking is your hobby and you already have everything you need to work. But there are still some things you need to buy. In particular, tools for working with mastic, a set of pots, a syringe, a blender, a mixer and various nozzles.

And you will also need flour, sugar, coconut flakes, candied fruit, raisins, food coloring. It is better to buy these components for future use and in large quantities in order to reduce the cost of production. But perishable products - milk, cream, butter - it is better not to buy for the future.

The cost of purchasing equipment from scratch:

Equipment	Quantity	Price (rub.)
Food processor	1	10 000
Bakeware	5	6 000
Confectionery syringe with nozzles	1	1 000
Kitchen scales, measuring bowl	2	1500
Bowls of different sizes	5	3 000
pans	5	5 000
Dough rolling pin and some boards	4	1500
Set of tools for mastic	1	4 000
Knife set + string knife	1	3 000
Whisk, brushes, small tools	10	2 000
Parchment for baking, circles for drying cakes and more.		3 000
Total:		40 000

Step 3. We select personnel

The need for staff will arise when you build up a customer base and receive more than one order per day. In the first couple, you will have enough of your own hands.

If you start to expand your horizons, hire a good confectioner who will replace if necessary and help you increase production. With an increase in the number of orders, your candy store will need a courier to deliver sweets to customers.

When hiring a confectioner, ask for a medical book, give a trial paid task to make sure of the potential employee's culinary abilities.

Step 4. Launching a business and looking for clients

Business success depends on the quality and beauty of products, but more on how you present yourself.

Ways to find buyers:

1. Acquaintances, relatives, friends, work colleagues. Make the most of word of mouth. It will give you the most customers.
2. Advertising your services on forums where young mothers communicate.
3. Youtube. Shoot a video about your favorite recipes, about how another masterpiece is born in your hands, talk about the composition, the naturalness of the ingredients.
4. Announcements on trading floors. Be sure to place several photos in them, indicate the price, contact information.
5. Advertising boards on the Internet.

Step 5. Registering a business

You will need to register a business when you develop a good client base. The most convenient form of activity for you is IP. You don't need a lot of paperwork to apply.

Income is taxed under a simplified system, that is, you will have to pay only 6% of total income without deducting expenses or 15% of net profit to the tax office. Having issued an IP, register with the Social Insurance Fund and the Pension Fund.

OKVED code 10.71.2 - Manufacture of flour confectionery, cakes and cakes of non-durable storage.

Be prepared for the fact that the premises you rented will be visited by an inspection. It must meet sanitary and fire safety standards.

To help a novice entrepreneur, brief recommendations on the main stages of opening your own mini-confectionery:

Stage	Explanations	Guide to action
Formation and refinement of the working concept	You need not just a good idea, but an innovative idea that has an attractive feature to successfully compete in the market.	Develop custom recognizable designs, specific ingredients, and more.
Accurate calculation of the menu, analysis of the consumables and its optimization	For the basic menu, a large assortment is not needed, it is better when there are few offers, but at the same time they are of high quality at low costs.	Decide on a list of manufactured cakes, bring their recipes to perfection. Make cost calculations for each separately and all in total, think about how to reduce the cost.
Creating a recognizable brand and developing a marketing plan	Promote your products more actively than competitors, backing it up with high quality service.	Promote products on social networks, attract specialists.
Acquisition of tools and equipment for production	Make a list of basic tools and minor accessories that will make the job easier, but their acquisition is not a priority.	With such an analysis, you will avoid unnecessary expenses at the start.
Organization of the workspace and place	In this work, hygiene and comfortable working conditions are extremely important.	Keep your clothes, hands, workplace clean.

How to advertise your products

Let's look at some effective ways to attract buyers.

Through social networks

Post not only photos, but also videos of the cooking process. This will confirm your authorship of the photos and clearly demonstrate the confectionery skill.

One of the “divorce” schemes: a client leaves an order in your public. While you are offline, a scammer will answer for you, asking you to pay for the order. He will send false details to the client and, having received the money, will disappear.

With flyers or business cards

Even if you work alone in your own kitchen, you need business cards. Give them to your customers with every order. This is how you increase your customer base.

Flyers are another effective printed form of advertising. Post them up and share them with your friends. Take the piece to the nearest supermarket, to the locker, to the place where the purchases are stored, and to other places you frequent.

Advertising is the engine of commerce, and this also works with cakes.

Through newspaper ads

Place ads in the top-selling classifieds newspapers, as well as free print publications handed out on the streets. Advertising in them is not expensive, but adds buyers.

With your own website

Having your own website is one of the best ways to promote your services. Post photos, videos, descriptions of new recipes, your thoughts on the topic of cooking, confectionery.

If you yourself do not understand the creation and promotion of the site, ask your friends for help or go through a simple training. There is plenty of information on the Internet on this subject.

A useful video from the cake sales webinar on how to take product photos, how to make a portfolio, how to attract a buyer:

Useful tips for those who want to make homemade cakes to order

Here are some helpful tips from those who have been successful in this field.

The serving of even the most delicious and spectacular dessert is spoiled by a simple cardboard or plastic box in which it is packed. Choose interesting packaging options for your sweets.

Order the package, which indicates the date of manufacture, the composition of the treat, your contact phone number. The design of the box is an original way to stand out from the competition, as well as convey the necessary and important information to the buyer.

The biggest mistake of novice confectioners working at home is overestimating their strengths. It especially concerns mothers on maternity leave who have chosen this business as a part-time job.

Even if you are determined to turn your hobby into a profitable business and are ready to work hard alone, still find yourself an assistant who will replace you if necessary and help you quickly and efficiently complete orders when their number increases.

Don't limit yourself to baking fondant-decorated birthday cakes. Offer your customers cakes, cupcakes, muffins, macaroons, cheesecakes, rolls, pies, small cakes. Bet on low-calorie and diet recipes.

The wider your range, the larger audience you will be interested in. Advertise all kinds of baked goods that you are great at. Place a photo on your website or social media accounts, sign the name, composition of products and indicate the cost.

Business planning is the first step to success. The more clearly you present your goals, the sooner you will succeed. A business plan is insurance against unnecessary expenses and annoying mistakes. When making a plan, describe each stage of production, from the selection of baking recipes to the delivery of the finished order to the customer.

Planning also reflects the financial part of the work: the cost of purchasing materials and the necessary equipment, advertising, packaging and expected profit.

Make a production schedule. Referring to it, you will evaluate the correctness and effectiveness of your actions.

Set clear goals for yourself, for example, earn 15,000 rubles in the first month or sell 5-6 cakes a week, and systematically move towards your goal.

Video about how a pastry hobby turned into a profitable business:

* Calculations use average data for Russia

30 000₽

Starting investments

200 - 300%

Product markup

1 month

Payback period

From 10 000 rub.

A home business on cakes is a great business idea for moms on maternity leave, as well as everyone who loves to cook beautifully and tasty. In this article, we decided to answer the main questions of beginner cake makers and give them an incentive to act.

As you can see, even with the complete absence of all this, you can easily meet 30 thousand rubles. If funds allow, you can automate the process somewhat by buying, for example, a dough mixer or a food processor, but then investments can increase two to three times. Much of the list can be purchased at hardware stores, utensils or large supermarkets, and for stock for working with mastic, you can look at specialized stores for lovers of home baking or order everything through Aliexpress and online confectionery stores. How to find such stores, we think, no need to explain - Google will help you. As for the ingredients, everything that has a long shelf life (flour, sugar, etc.) is best purchased in bulk at wholesale depots. Perishable products are best purchased directly on order.

Mastery. How to become a cake baker “from God”

Your first task is to learn how to cook cakes well and tasty. If earlier confectionery recipes could be passed down from generation to generation, and everyone could not learn sweet secrets, today this knowledge is publicly available. Confectionery art is taught both in the format of schools and in the format of individual lessons. Group course offers usually start from 1500 RUB. per person, individual ones are 3-4 times more expensive. For those who dream of attending master classes from professionals, but cannot afford a live presence, there are online confectionery schools. It is interesting that today students of remote courses are no longer invited to be just passive observers. Mentors give them homework, take tests, answer questions. There are also cons of a home-based business on cakes. We must not forget that for such teachers master classes are, of course, business. Therefore, there is a risk that you will sign up for some basic course for 6 thousand rubles, but then you will be told that it would be stupid to miss the last opportunity to attend the best and most in-depth confectionery course for only 60 thousand rubles.

The most budgetary and easiest option is to surf the Internet and start learning everything yourself, because the necessary information is in the public domain. Read a recipe or watch a video and repeat after someone who has already succeeded ... What could be easier? There are some excellent pastry channels on video hosting sites like YouTube, where they teach how to cook cakes step by step and at a fairly high level. Even watching a couple of videos a day, but doing it constantly, you can gradually answer yourself many questions that arose at the beginning. Some of the most popular video channels on this topic are I-TORTodel by Victoria Igamberdieva, Cooking Secrets by Swetlana L.k., Fine Cakes, Cakes StepByStep. You can also be inspired by an example or take an interest in cooking experience from simple mothers on maternity leave who have achieved success and turned their hobby into a mini-business. Also, useful information can be found: on the website russianfood.com (more than 3200 cake recipes), eda.ru (almost 1000 cake recipes), 1000.menu (about 850 recipes), kuharka.ru (almost 600 tips and recipes for decorating cakes, desserts and pastries), lovelytutorials.com (a collection of master classes on decorating cakes from different confectioners), foto-receptik.ru (275 mastic cake recipes), povarenok.ru (75 mastic cake recipes).

In other words, for those people who really want to learn something, there is no shortage of information. All bakers “from God” were once mere mortals. You can master all the wisdom in baking cakes for free and on your own only if you have the desire and ability to self-organize. It is best if you conduct the first experiments on your home, slowly and step by step honing your skills. Do not rush to immediately sell without really learning anything. So that later you don’t blush in front of people and discourage yourself from moving on. Break more firewood, but let no one except the closest people know about it. Oh yeah, don't forget to take pictures of successful attempts. They will come in handy for your portfolio.

Cost price. How to calculate the price of a cake

To bake cakes to order, you do not have to draw up a business plan according to generally accepted canons and standards. It will be enough to learn how to calculate the cost of cakes and set a margin that will allow you to extract the desired profit. In simple terms, the cost of a cake is the cost of all the ingredients included in it + the price of packaging and other consumables. To calculate the cost, you will need to know the number of ingredients. The inconvenience is that you will need to transfer many ingredients from teaspoons, tablespoons and faceted glasses to grams and kilograms. To make calculations easier, keep translation tables close by, like this one:

There are a lot of similar tables on the Internet, translation into weight measures can be found for any product. An easier option is to purchase a kitchen scale. The only thing is, if you are weighing something that cannot be weighed without dishes, do not forget to subtract the weight of the dishes from the resulting figure. Also note that the weight of the finished cake will always differ from the weight of its ingredients, as shrinkage occurs during baking.

How much do you charge for your cakes? Experienced cake makers advise boldly multiplying the cost by 2-3 times (markup 200-300%). That is, if the cost of a conditional cake is 1000 rubles, then the price of 2000-3000 rubles is normal. Remember that the cake includes not only the ingredients, but also the light, gas, water spent on its preparation, and most importantly, your time and your work, which should also be rewarded. The second criterion when setting the price is the price of competitors. The price should not be higher than other cake makers.

How to calculate profit? What do you want? 30 thousand rubles a month? Then you need to sell 15 conditional cakes with a cost of 1000 rubles at a price of 3000 rubles. 50 thousand rubles? Then you need to sell exactly the same 25 cakes. This is elementary mathematics, elementary school. Of course, all the cakes will be of different sizes, weights, and costs, but sketching out a rough plan is not difficult. As a rule, most often private traders order cakes weighing 2 kg or more. You can't earn much in the production of cakes and mini-cakes.

Competition. What kind of cake to surprise the sophisticated

"Households". They “sit at home in their kitchen and try to bake to order”.... “They don’t have a health book, they don’t have special equipment.” This is “lack of any control over the production process” ... Some seasoned confectioners, whose interviews can be found on the net, in their own words can demotivate you. But try to react less to them. Despite the huge competition, anyone can stand out with their confectionery and make money on it. He is not even very versed in catering, does not know the norms of SanPiN and does not have a network of pastry shops behind him. To figure out how to stand out, you need to do two things. The first is to see what offers are available in your city. The second is to see what offers are not available in your city yet. You should pay attention not to the assortment of large confectioneries (although knowing their cakes and prices will not hurt either), but to what private traders offer. The best way to search is through social networks. A simple query with the word "cakes" and the name of your city will give you a lot of food for thought. For example, the query “Moscow cakes” on the Vkontakte social network gives 1838 answers, “Krasnodar cakes” - 414 answers, and even “Pyatigorsk cakes” - 34.

But do not rush to despair of such a beating! Probably half of these groups are dead. Their number well illustrates the number of failed attempts to start a business. See what quality is offered in the largest and most active groups: this is what you should strive for. Here, at the same time, you can see the methods of doing business on social networks, but more on that later. Please note that no one offers ordinary Napoleons and sour cream to order. Most often, these are all kinds of children's and wedding cakes: romantic and funny, bright and stylish. A huge number of stories. Someone makes chocolate portraits, someone sculpts confectionery trees, someone produces edible Disney cartoons ...

Ready-made ideas for your business

No matter how unfortunate it is for you, but all the ideas for cakes have already been invented. On the one hand, this is good - there are many examples for inspiration. A good selection with 300 ideas for decorating cakes from the 1000 ideas portal. On the other hand, you can't invent anything radically new. If you don't believe me, try this experiment. Go to any Internet search engine in the pictures section. Type the phrase "cake in the form of ..." and then substitute any words that come to your mind: "piano", "iron", "elephant" and so on. Whatever request you make, all the cakes have already been invented by someone. Moreover, the peculiarities of the cake business are such that sometimes the client himself acts as the main creative inventor, sending you a photo of some cake in the form of a cap or a pink laptop with a request to bake exactly the same and no other. Here we are gradually approaching the fact that the idea itself does not in any way guarantee you 100% success without a lack of skill, a willingness to take on any order and, of course, without the right approach to promotion.

Promotion. How to advertise yourself for free

After you get your hand on cooking cakes for your family, start moving on to acquaintances and friends. Surely by this time recipes and photos that you are not ashamed to show will appear in your portfolio. Be sure to create a group or page on Vkontakte, Odnoklassniki and Instagram and try to fill them out regularly, keep active, invite friends. You can publish not only your own photo reports, but also photos of cakes from other masters, inspiring ideas. Try to lead communities not too banal - people like a lively approach, lively emotions, watching the process. Remember that the main thing is your customers, so set up phone notifications for incoming messages, try to respond to orders as quickly as possible. Over time, you will realize that social networks can be your launching pad for much more. Many cake makers through social networks are beginning to gather an audience for their own master classes, hold promotions with free tasting, upload educational videos, and hold contests with reposts. Remember that you must use the word “cakes”, “cakes to order” and so on in the name of your accounts so that you will be found when searching.

Pay close attention to the Instagram page. Up to 80% of your customers are likely to come from there. Food photography is one of the most common types of blogging on this social network. Learn the basic principles of food photography. Consider examples of the best pastry art Instagram accounts. As a rule, photos of food with a natural light source are successful. In the light of lamps, any food looks plastic and unattractive. The composition of the frame, angle, background are also very important. Here is a good article on how to properly sell food through Instagram, from which you can get some useful ideas. Also, take a good look at the tips for designing Instagram profiles - a lot of articles have been written on this topic.

Many decide that the most important thing in starting a cake home business is to create your website. And it is desirable that the site design look richer and more expensive. But this step should be taken only after considering the consequences well. Otherwise, there is a risk of getting what the majority gets - a bunch of money spent, a slanting-crooked page that Yandex and Google bypass (and therefore your customers don’t see), periodic blocking and a whole set of hitherto unfamiliar technical problems, that distract you from your main occupation.

Ready-made ideas for your business

Secondly, in the psychology of people, a site is something more than just a set of pictures. This is your official representation, a kind of administration, the demand from which is increased. The site, as a rule, is launched by those stores that have already acquired their own identity and somehow stand out from competitors, have well-established mechanisms for interacting with the client. Now imagine that instead of the image of a pastry shop with hundreds of delicious cakes and a designer interior style, the customer will come to your house for an order and see stained old wallpaper and you pulling a cake from the balcony in slippers. It is unlikely that his expectations will be justified.

If you already have something to brag about, then another matter. Then you have to create a website, which must contain a catalog of your products, current prices, an individual order form, and contacts. When you have something to be proud of, you can add elements of status,

publish the faces of satisfied customers, their wonderful reviews of their work, and so on. In the meantime - gain experience, collect photos of your creations, reviews of those who have tried them, develop, but don't start a website.

Underwater rocks. You are hard, the share of the cake maker

Baking cakes is not without a fly in the ointment. The most common complaint of those who have started working to order is physical fatigue. Many women admit that they overestimated their strength. Fulfillment of orders with the parallel upbringing of the child becomes a burden for them. You have to spend the whole day on your feet near the oven and stove, while taking your son or daughter to the kindergarten or to sections and circles. Legs begin to hurt, nerves fail, patience bursts.

And it also happens that demand has gone, orders have gone, and not only there is no time to fulfill them, but also knowledge, it turns out, is somehow not enough. Orders are filled in a hurry at night, and a person suddenly finds himself spending several hours leveling a cake, which he could do much faster if he just knew how. Tortodel suddenly discovers that there is no time to study, and there is not much time. Cakes come out slanting, and the client is dissatisfied with the result. Time is generally a headache for everyone who makes cakes. For example, large cakes from 3-6 kg give more revenue, but it is better to take orders for them in advance, because there is a risk of not meeting the deadline. And the deadline here is strict: after the holiday, no one needs the cake.

Many mistakes are made when communicating with clients. For example, many cake makers forget to discuss return conditions with the client, when the customer, having already eaten the cake, says that he did not like the cake and wants to return the money. Even if your business is not registered, you should not forget about basic hygiene: cleaning nails, hands, teeth, and so on. Wear gloves, meet the customer in a cap or with collected hair, keep the kitchen, apartment and bathrooms clean, where the client can go, taking your finished order. Avoid situations where pets roam freely near orders. The client may be put off by this.

Another pitfall is scammers. Unfortunately, your activity on social networks will certainly not go unnoticed. One way to get divorced is this. A client enters your group and leaves an order on your wall. While you are not online, a scammer immediately answers the customer on your behalf in private messages - he names the price of the cake and “negotiates” the price. Details are sent to the client, he pays an advance payment, the scammer immediately disappears. Then a dissatisfied client writes in all publics that your community scammed him for money, and you are a scammer. Warn potential customers about such cases and clearly indicate who exactly you need to contact to complete the order. Also, never forget to watermark your photos to prevent them from being stolen.

IP opening. A little about the fears of “torto-makers”

One of the debatable questions among beginner cake makers is whether or not it is worth opening your own IP, officially registering a business and paying taxes to the state? From a legal point of view, of course, this is necessary. But in practice, when starting a cake business at home, most home bakers turn a blind eye to the formalities. Until a decent customer base has been built up and there is no stable sales volume, no one usually bothers with registration. For such a business in the format of a part-time job, this is unprofitable: you need to pay taxes and pay mandatory insurance premiums for yourself (in 2019, this is a one-time payment per year in the amount of 29,354 rubles). Of course, one can easily succumb to fears while reading legal advice. Up to the point that, for example, you can be imprisoned for five years, or, for example, fined 500 thousand rubles. But it is not so.

Why? Firstly, serious liability arises for tax evasion on an especially large scale, and it is rather difficult to prove this. Here you need a law enforcement officer to make a test purchase for a large amount or to prove that you received large incomes. And secondly, excuse me for being so direct, nobody needs you with your cakes. You can verify this if you open any news aggregator and see exactly who is being fined for illegal business activities under Article 171. As a rule, these are alcohol sellers, spontaneous street hawkers, or sellers of counterfeit antifreeze from the garage. Sometimes raids are organized along the embankments and parks, from where they drive any illegal trade of an unsightly appearance, flea markets, or, for example, hookah workers who sell hookahs from the floor. In a word, trouble awaits those who either sell "opium for the people" or simply an eyesore to the authorities.

Ready-made ideas for your business

Now imagine what will happen if the state massively starts hunting for maternity moms quietly selling cakes? At the same time, they bring up a couple of small noisy creatures, preparing dinners for their husbands, keeping the household. Yes, nothing but a people's revolution, which will begin with Malakhov's programs. The only option where you can run into a real problem is this. Some client will really suffer from your cake, for example, get seriously poisoned and write an evil statement to the police. Then a test may come to you. And he will fine you ... in the amount of 500 to 2000 rubles (administrative responsibility). Of course, accidents still occur, no one is immune from them. For example, one of your competitors can send you a check, from which you take customers away with your cakes. You can find out how such checks are carried out in practice and what you need to be prepared for.

It is worth thinking about a more serious business if you have at least bought an additional refrigerator, hired “extra hands” and are experiencing acute crowding in the room, which clearly does not correspond to the level of your ambitions and income. Then it is already possible to open an individual entrepreneur, look for premises for your own outlet or mini-workshop, purchase new equipment, and expand the sales market. The ideal option is to combine streaming production with the production of products to order. Products can also be sold to coffee shops, cafes and supermarkets. But remember that even a tiny production will require investments in the amount of 500 thousand rubles.

This business is not a business, but "self-employment". When considering it, I would pay attention to 5 main aspects:

1. Quality problems. You need to be very sensitive to the source material! If the recipe says "animal oil", then it must be a good quality oil. After all, not always "animal oil" - "animal". At dairy plants, other products, mainly of plant origin, are added to it to reduce costs (coconut and palm oil at best). And so in everything! At the same time, you need to understand that a tough approach to the quality of raw materials has the other side of the coin - an increase in the cost of the finished product. Balancing it is almost impossible. From low-quality raw materials, it is difficult to make a product that will be bought a second time.

2. On home equipment, it is impossible to reach ... conditionally "industrial volumes" of production, in other words, to a decent income. That's what industrial equipment is for.

3. Sales is always a delicate and complex matter, and the number of “orders” will be “jumping” in nature, and a permanent customer base is created over the years. Therefore ... maybe it makes sense to add something different with elements of meat to the sweet? Scientifically, this is called "diversifying the assortment."

4. When designing this business, special attention should be paid to the problems of “transportation” of finished products. Sometimes it's costly, sometimes it's not.

5. And the last, the so-called "illegal business". In fact, it is desirable to do everything in order not to fall under the "radar of the state", but, alas, this is impossible. It must be borne in mind that such activities are of little interest to the fiscal authorities and are difficult to prove, but ... one must always be on the alert. It is necessary to consult with a lawyer in advance how to answer questions if the situation turns out to be unfavorable. If our state were a little smarter, in its legislative part and not only, such a problem would not arise. In the meantime, we have ... Friends - everything, the rest - the law!

All content by tag.

A cake business is a profitable idea that requires a minimum initial investment and pays off fairly quickly.

♦ Capital investments – 40,000 rubles
♦ Payback – 4 months

Today in any store - a large selection of confectionery.

But, firstly, the quality of the products used by serial manufacturers leaves much to be desired, and, secondly, many people want to purchase an exclusive cake that would correspond to such an important event as a birthday, anniversary, wedding, etc.

There are women (and sometimes men) who manage to bake real sweet masterpieces, but for some reason do not think that they can be sold.

Cake business- a profitable idea that requires minimal initial investment and quickly pays off.

What is the idea behind the cake business?

Imagine that your husband is a photographer, and he celebrates 20 years of his professional activity. On this occasion, he decided to treat the visitors of his personal exhibition with a cake.

Banal pastries will look uninteresting, but cakes in the form of a camera or other special equipment are an original idea.

You cannot buy such a dessert in the store.

But there are people who bake cakes at home and by placing an order, you can please your husband.

It is believed that the idea to make original cakes came to us from the USA.

It was the spoiled Americans who were the first to decide that standard pastries were not very interesting and began to order unusually shaped confectionery.

And since consumers had a demand, there were those who decided to turn their passion for confectionery into a profitable business.

Pros and cons of the cake business

Interesting fact:
Biscuit - a traditional cake for baking cakes, was originally called "sea biscuits". The first mention of it was found in the logbooks of English sailors. The biscuit won its popularity due to its long shelf life - it did not deteriorate and did not become moldy, even despite the humidity during sea voyages.

Baking at home from an opportunity to have additional income can turn into a main income and become a profitable business.

The main advantages of this startup are:

• Minimum capital investment.
  In fact, you only need to spend money on kitchen equipment and utilities.
  Products for baking cakes will be included in the price of each order.
• The ability to work from home, which is suitable for mothers with small children, people with disabilities and other categories who cannot be in the office full time.
• A lot of free niches, because this business has not yet become too popular, and confectionery shops and factories are not your competitors, because they produce standard products.
• You can not fool around with the registration procedure at first and bake at home illegally.
  You need to start dealing with the design of your business only after you have formed a client base.
• Cake business is an opportunity to show your creativity.

There are practically no disadvantages to this type of business.

Unless earnings at the initial stage may seem modest to someone.

And you also need to remember that you are feeding people, which means that you should follow sanitary standards and safety precautions.

Advertising and business calendar plan on cakes

Pastry chefs who make custom cakes at home claim that word of mouth is the most effective way to advertise their business.

If the first client likes the pastry, then he will not only contact you again, but will also recommend this to all his friends and acquaintances.

• newspaper ads;
• social media;
• business cards;
• specialized sites.

You can also make some free cakes, for example, for the anniversary of some large organization.

If his employees like your pastries, they will become regular customers and help promote the business.

The launch schedule for this startup is not really necessary, since you can purchase all the necessary tools and products for the first order in 1 day, after which you can start to complete it.

Competitive Advantages of a Cake Business

If in your city you are the only one offering homemade cakes to order, then you don’t have to worry about competition, the main thing is to make quality products that would satisfy customers.

If several confectioners work in your locality, then it is worth creating competitive advantages in order to compare favorably with them:

1. Reasonable pricing policy.
2. Original baking decoration.
3. Discounts for regular customers.
4. Various promotions. For example, cookies as a gift when ordering a cake from 5 kilograms.
5. Production of thematic products for the holidays, etc.

Business on cakes: a phased launch of a startup

One of the main advantages of a cake business that you do at home is that you do not depend on anyone.

Only you yourself can slow down the launch of a startup, and not external adverse circumstances.

Many people ask: "Where to start?".

And you need to start this type of entrepreneurial activity with baking the first cakes, selling them and getting feedback from customers about your products.

And only when you make sure that your customers are satisfied with your pastries, that they are ready to contact you again, you can start baking cakes to order on a large scale and start buying special equipment.

Registration

If you are just starting to do business on cakes, then you do not need to register as an individual entrepreneur immediately after you have such an idea.

You should switch to the status of an official entrepreneur after you have formed a wide client base and you are thinking about opening your own confectionery or bakery.

Even if you do not want to work illegally, do not rush to register. The sanitation station is unlikely to give you a work-at-home permit and it will kill your business in the bud.

For now, bake to order at home, without thinking about your official status.

room

This business involves working directly in your home kitchen, that is, every month you will not spend money on office rent, which increases the profitability of your business.

If your living conditions do not allow you to make cakes to order in your kitchen, then there are two options:

• rent an apartment for cooking;
• do something else.

If you have a fairly wide customer base and you bake a cake at least every day, then create the most comfortable conditions in your kitchen.

Arrange the ingredients, tools and baking utensils so that you can work comfortably.

Equipment

Most women have everything to bake cakes: a kitchen surface, an oven, a mixer, molds, and more.

You should not buy professional equipment immediately after you have an idea to make money on cakes.

You need to purchase the tools of professional confectioners after the business is firmly on its feet and starts to bring you good money.

Those who bake cakes to order need to have the following equipment, tools and utensils:

Item of expenses	Amount (in rubles)
Total:	38 000 rub.
A food processor with which you can knead the dough and whip the cream	10 000
Round and square molds of different diameters for creating multi-tiered cakes	6 000
Confectionery syringe with different nozzles	1 000
Kitchen scale and measuring cup	1 500
Bowls of various sizes	2 000
pans	5 000
Rolling pin and some wooden boards	1 500
Tools for working with mastic: a silicone mat, a set of stacks, an iron, etc.	3 000
Knives, including a string knife, to cut the cakes evenly	3 000
Whisks, brushes, spatulas, sieve and other small equipment	2 000
Other	3 000

You can buy bags and bags of sugar, as well as wholesale things that do not spoil: coconut, raisins, candied fruits, dyes, etc.

So you can reduce the cost of the cake.

But it’s not worth buying perishable products for future use, purchase them exactly as much as you need to fulfill a specific order.

Staff

If the idea of ​​making money on cakes is only being tested by you, then you don’t need to hire anyone from the staff. You can quite independently take orders and make pastries, and let customers take them from your home.

When you have a large customer base and a lot of daily orders, then you should consider expanding the business, for example, hiring assistants or opening a full-fledged candy store.

About how to get rich baking cakes and build a successful business,

see in the video:

Profitability of business on cakes

If you make delicious pastries and are able to surprise customers with an original cake design, then in a month or two after launching a startup, you will be able to earn good money by making products to order at home.

To prove the high profitability of this business, let's calculate the cost of the honey cake with sour cream and butter cream, decorated with mastic, weighing 2 - 2.5 kg.

Item of expenses	Quantity	Amount (in rubles)
Total:		225 rub.
Eggs	5 pieces.	45
Honey	3 art. spoons	50
Soda	2 teaspoons	4
Sugar	1.5 cups	26
Butter	200 grams	60
Flour	5 glasses	40

Sour cream for impregnation:

Item of expenses	Qty	Amount (in rubles)
Total:		130 rub.
Sour cream	2 glasses	95
Sugar	2 glasses	35

Butter cream for leveling cakes.

Any family or corporate celebration without a cake is considered incomplete. It's a tradition, there's no getting away from it. But it is also an idea for a great business, if "hands grow from where it is needed." Let's figure it out. Let's start with who this business is for - cakes to order.

Do not think that you absolutely need to understand cooking. This is a desirable quality, but not required at all. The fact is that to start any business, you need “seed capital”. One will have talent, the other can invest money and organizational skills in the production of cakes. But both need to understand where to start.

How to start baking custom cakes

The first step, as any marketer will tell you, is selecting a team. Let's say you yourself are very good at baking and decorating your products. This means that your small team will for the time being consist of one person - yourself. To let the world know about your talents, you need to prepare promotional materials. For this you will have to work hard. You need to prepare a whole catalog of photos of your own products.

The "cakes to order" business will have to start with a "charity event." And where else will you put dozens of products that you will need for the first photos? It is recommended to turn this preparation into a kind of advertising. Cooked masterpieces can be presented to potential buyers, whom you can easily find at school, kindergarten, at your husband's work, and so on. People will see your talent and at the same time hold a tasting. The first clients will be provided to you.

Advertising

Next, you will need to develop. Customer acquisition can be expanded by searching for ads on the Internet or by publishing your own. Be sure to use photos, distributing them by “topic”. That is, make separate texts for children's cakes, holiday, anniversary and other products. This will expand the audience of interested persons. In addition, you will demonstrate the versatility of your skills.

Feel free to choose epithets to describe your masterpieces. The business of "cakes to order" is a very delicate sphere. Firstly, the product can be sold in a specific, well-defined territory (it is not profitable to transport it to another city). Secondly, you may have competitors. Most likely, you will also find their advertising on the network. Therefore, colorful photographs should be accompanied by colorful descriptions. If you do not have a literary talent, then "delicious advertising" can be ordered from an experienced copywriter.

Organization of the first production

Naturally, at first there will be few orders. For their implementation, the area of ​​\u200b\u200btheir own kitchen is enough. Of course, it makes sense to find a comfortable room in advance. Just renting it until you know if the cake-to-order business is right for you is not recommended. Spend money, but there will be a little profit.

If you initially assigned yourself to the role of manager, then the first orders can be made in the kitchen of your “chef”. Shipping will have to be handled on your own. Although this issue is resolved individually with each client. Someone can call in for an order. Feel free to ask about what is more convenient.

Procurement of products

Baking cakes is a rather expensive and material-intensive process. In order to master a wide "menu", you need a variety of products, decorations.

Do not forget that some of the products will have to be sent to the buyer in their own dishes. It will be necessary to purchase a variety of various products and materials.

Naturally, you will have to think about special equipment. Nobody whips creams or biscuits by hand anymore. For this, specialized devices have been invented.

You need to make sure that your equipment is reliable, powerful, and does not fail at the most crucial moment. Products can be stored at home for the time being. Moreover, for the most part, fresh ones are used in the confectionery industry. Therefore, they will have to be replenished daily.

Cake Making Business Plan

When you have approximately imagined how and what you will do, proceed to boring calculations. This must be done before the first sale. The fact is that you must know exactly how much a particular product costs. For this, a calculation is made. Enterprises strictly calculate how much one kilogram of a particular product costs.

Do not forget that other costs, in addition to products, must be included in the calculation. These include electricity, water, and most importantly - labor, that is, wages. Let at first you will not receive it, but it must be included in the price of the product. In addition, you need to calculate the cost of boxes, stickers and other design. You can order them in the nearest topography.

Naturally, the total figure will greatly depend on the region. But it can be assumed on average that you will need about one hundred and eighty thousand rubles for products, six thousand for advertising and design. It should be noted that profit is included in the calculations - at least twenty-five percent. Otherwise, the "company" will burn out.

How to win in the competition

In order to overtake "colleagues" in business from the start, it is recommended to immediately think over the "highlights" of your products. To do this, you should wander around the pastry shops and study the assortment. The client can be attracted by originality and specificity. So, every time before the official holidays, offer people new ideas for cakes.

For men, it is worth coming up with something grandiose. Please note that the stronger sex loves scope and volume. This woman will be tempted by miniature cakes with small details (protects her figure). An ordinary man will look at a three-tiered masterpiece,
embellished with large appliqués. This is, so to speak, a "classic of the genre."

It makes sense to work on a children's theme. You understand that parents buy sweets for their offspring with great pleasure. Therefore, it is advisable to come up with a cartoon, fabulous and other decor for your products.

My friends, I greet you! As promised, I found another way for you to make good money - creative and very “delicious”! And now I will give you the first free master class on how to learn how to bake cakes to order from scratch.

From this article you will learn:

I have not yet met in my life people who would not like to eat sweets. How nice after a long day of work to relax with a cup of tea with sweets. And, despite the craze of the entire Internet community for sports and healthy eating, no, no, and you will treat yourself to something forbidden. And if a big holiday is coming, such as New Year, Birthday or wedding, then you can’t do without a cake! It should sum up the celebration, become a pleasant surprise and the main decoration of the table.

Some of us buy pastries in the store, some make it ourselves, and some order from a private confectioner.

Have you noticed that home bakeries have become very popular lately? All my friends have been ordering birthday cakes and cupcakes exclusively from private masters for a long time. So, I suggest you become such exclusive confectioners yourself.

What is needed for this? Of course desire! Even if you have never baked anything, this is not a reason to refuse such a tempting idea. Everything is just the opposite - it's time to start!

Top 5 easiest recipes

In any case, use common sense first! No need to immediately take on recipes “with an asterisk”. Choose whichever is faster. Faster - it's better!

1. cheesecake- the most popular dessert, is on the menu of any cafe and restaurant. Do you think it's difficult to prepare? At first glance, it might seem so. But in fact, it turns out the first time for everyone! In addition, the cost of all ingredients will come out no more than 600 rubles, and it will take a maximum of 20 minutes of your time to prepare! Well, if you plan to bake to order, then this will be the most profitable cake. After all, you can sell it from 1500 rubles and more. Don't believe? Then watch the free master class https://profitroli-school.ru/chizcake-master-class.
2. bird's milk- a cake that we know from childhood. Delicate soufflé dessert melting in your mouth will not leave anyone indifferent. The main advantage of the cake is that it can be prepared in the morning and served on the table in the afternoon.
3. Pancho- a stunning combination of chocolate biscuit, pineapples and walnuts under a delicate cream. You will love this recipe because you can bake a sponge cake in any shape, and it does not have to be even, perfect - you will still cut it into pieces. And assembling Pancho is just a song! No alignments and complex techniques - just soak the biscuit pieces with cream and fold them up!
4. Mousse cake “Three chocolates”- despite the long name and the word “mousse” that frightens many, this cake does not require fundamental skills from you. Not the cheapest set of ingredients, but the result is a gift for gourmets and a complete delight!
5. pancake cake- brilliant invention! Each of us can bake pancakes. And the thing is small - mix any cream, grease pancakes with it and put it in a pile! Truly an amazing idea! And most importantly, you can experiment. You can bake yeast pancakes, you can fresh. Add cocoa to them - there will be a chocolate cake. Bake with oatmeal or rice flour - you get a pp-cake. And some even manage to make them savory - for example, from the liver or zucchini!

Very often, these recipes are included in basic courses for beginner confectioners. Clear and consistent, they will decorate any holiday.

How to learn the art of confectionery?

Independently and for free

This is where I and many of my friends started. How does it usually happen? We are looking for some recipes on the Internet, in books, we take from friends. And it seems like a cool recipe, judging by the stories / photos / reviews. You run to the store, buy a mountain of expensive products, then you do not get out of the kitchen all day, trying to do everything exactly. But as a result, something didn’t work out here, there is a joint, and now, all the efforts are down the drain. The finished cake flies into the trash can. You know those Internet memes called “Expectation/Reality”? This is exactly how it comes out. I wanted to surprise the guests, but in the end I made them laugh, and I myself was upset.

No, it's not that you're a bad hostess. It's just that most free recipes on the Internet are untested, and no one guarantees you a perfect result. You yourself perfectly understand that you can write anything, attach a completely left photo, and no one will guess anything.

And as a result, you will spend your energy, time, money, ruin a bunch of expensive products, and everything is down the drain. And most importantly, it will be a shame so that all the desire to bake something will disappear.

Master classes

So why not get real confectioners? Think it's long/expensive/tedious?

Not at all! Sign up for a workshop to try it out! By the way, most confectionery schools regularly organize free workshops in the form of webinars, where they teach beginners how to bake cool cakes in a matter of minutes live, share the secrets of craftsmanship and answer questions from participants. As a result, you will gain a lot of new information.

FIND OUT IN 60 SECONDS WHAT YOU WILL HAVE:

I'M GOING TO A FREE MASTER CLASS!

Of course, a one-time master class will not solve all your problems. But you:

1. Guaranteed to master the recipe.
2. You can ask your questions live.
3. Surprise your loved ones with a new yummy.
4. Understand how easy learning is for you.
5. Decide if confectionery is right for you and if it's worth continuing your education.

If the decision is positive, then you should think about choosing full-fledged courses.

Online courses

For some reason, many people want to get to live master classes. It would seem that everything is obvious. You stand next to the confectioner, watch how he does it, maybe even get lucky and be allowed to hold the mixer in your hands. But in fact, everything turns out to be not the same as in beautiful films and TV shows. For live lessons, as a rule, a large group of students is recruited. After all, it is necessary to recapture the rent of the studio, and take into account the cost of products, and many other expenses. And in the end, the bazaar-station begins. Someone did not see anything, someone did not hear, someone did not understand and asks to repeat. And he left the course, went home, and completely forgot what to do. But a lot of money was spent, time was killed, and the benefit is not a fact that will come.

That is why I prefer online learning. Modern methods of shooting allow you to create a complete feeling that the teacher is standing right in front of you. Everything is perfectly visible, if you do not understand, you can rewind, or even pause. And most importantly - the complete feeling that you are one on one with the teacher. No one interferes, does not push under the elbow, does not interrupt. And in general, you don’t have to adapt, because you can study at a convenient time for you.

I usually watch the video, figure out what's what, and then go to the kitchen, put the tablet or phone so that I can see it, and start cooking with the confectioner. The immersion in the process is enormous!

There is always someone to ask a question. As a rule, studying online, you get access to a general chat with a tutor or, even better, an individual tutor who is with you 24/7. He will explain what is not clear, tell you how to replace the ingredients if you did not find what is indicated in the recipe, give good advice, and then sort out the mistakes so that you can take them into account for the future. Is this not a dream?

So, in the “ProfiTroli” confectionery school, hand in hand with an individual curator, you can go all the way from a beginner to a professional confectioner. An individual approach to each student solves a lot.
Online courses of the school "ProfiTroli":

Course "Beginner confectioner"

Beginner Pastry Chef is a step-by-step 2-month online course consisting of 2 main modules (theory/practice), thanks to which you will learn how to cook 7 of the coolest and most unusual desserts. You can please your loved ones and pleasantly surprise your friends. Even experienced confectioners will envy you!

Candy bar course

Candy bar is a 2-month online course consisting of the 8 most popular desserts that have appeared recently, but have already managed to win the hearts of millions of sweet teeth. These desserts will be an excellent alternative to traditional cakes and a highlight of any children's or youth holiday, because they can be used to decorate a candy bar or a sweet photo zone.

I have always loved to cook. But I got to the master class on making cakes relatively recently. Quite by accident, I discovered a new talent in myself and began to develop it. And for several years now I have been treating all relatives, friends and colleagues with sweets of my own preparation.

What do we need at the initial stage?

How to bake cakes at home? First we need a kitchen. She can be anyone. It is absolutely not necessary to have expensive professional household appliances. Any even the oldest stove and oven will fit. As long as everything works properly.

To knead the dough, you will need a mixer or blender with special nozzles, which will later come in handy for whipping creams. Of course, you can do everything manually with a whisk, but it will take much more time and effort.

You will also have to buy several baking dishes of different diameters. For the smallest desserts, a 20 cm cake is suitable, and a large company can easily eat a 30 cm cake.

The cake doesn't have to be round. Therefore, square and rectangular shapes work well too. A variety of flowers, hearts and stars - at your discretion. For example, a heart-shaped cake can be easily cut and assembled from a round and square base.

Take care of the storage of products and ready-made cakes. You will definitely have to free up a separate shelf in the refrigerator for this. And if possible, then buy a separate refrigerator specifically for orders.

This is the minimum set of tools you will need. And you will definitely learn about professional devices and little tricks in my online school.

Let's start with the main thing - bake cakes

The basis of any cake or pastry is cakes. They can be biscuit, honey, sour cream, kefir, shortbread, puff or choux pastry. The variety of options is countless.

Each hostess has her own preferences and recipes. In order not to spoil the products and not to waste time, find a proven master class in making cakes. High cakes of small diameter are now in fashion. They look compact and stylish. To assemble such a dessert, we need at least 3 cakes.

Creams

Cakes without impregnation are dry and lifeless. Therefore, we just need a cream! For my taste, the more cream the better. The most popular creams are made from whipped cream, condensed milk and butter, sour cream, cottage cheese or mascarpone, there are also various custards, chocolate ganaches and curds. For a bright taste and color, you can add a variety of flavors and dyes.

The cream is a kind of “cement” necessary for assembling the cake. Therefore, the cream must be applied evenly and thoroughly coat all parts of the cake with it.

Cake assembly

If you are making a cake for yourself and plan to eat it at home, you can collect it on a large flat plate or platter. But if you bake for sale, then it is better to use disposable cardboard or plastic substrates.

We lay the first cake and cover it with an even layer of cream, then on top of it the second cake and again the cream. You can use several different creams and fillings in one cake, put nuts, berries or jam between layers. If you do not want your masterpiece to look like the Leaning Tower of Pisa, then use a pastry bag and a spatula to apply the cream.

Jewelry and decor

There are a huge number of decorating options. It all depends on your imagination and the desire of the customer. And do not forget that its price will depend on the beauty of the cake and its design, and in general, the demand for your pastries.

1. Mastic is a paste based on powdered sugar, similar to plasticine. It is very convenient to sculpt figures of animals, fairy-tale characters, comic and cartoon characters from it. Such cakes are often ordered for children's parties. Their cost ranges from 800 to 2000 rubles. for 1 kg.
2. Fresh fruits and berries are not inferior to mastic in the popularity rating. They are liked by women who watch their figure. Yoghurt and cottage cheese creams are less high-calorie, and fruits are in perfect harmony with them. In addition, decorating baked goods with fruit is the easiest way of all. For such a dessert, buyers are ready to pay from 500 to 1500 rubles. for 1 kg.
3. Gingerbread figures and sweets are the current favorite on the market. All the salt here is in printed gingerbread with drawings of multi-colored glaze, which are prepared separately, and then stuck into the cake using special skewers, or “glued” to the cream. Cooking such gingerbread is not easy, because in order to decorate them, you need to have a steady hand and artistic talent. In addition to gingerbread, such cakes are abundantly sprinkled with sweets, meringues, dragees, waffles, marshmallows and other ready-made sweets that can be bought at any store. The average price is 1200 - 1700 rubles. for 1 kg.
4. and velor cakes are all the rage. They are considered the most difficult to prepare and expensive. Their cost can reach up to 3.5 thousand rubles per kilogram.

Decor is a topic that worries all beginner confectioners, so the ProfiTroll school deals with more than 10 options for the actual design of cakes, and also provides a manual on modern types of decor that every beginner can easily repeat. Just look at what beautiful desserts students of online courses get after a couple of weeks of training.

Were you able to learn how to bake beautiful cakes? Then you will surely want to expand the range. What desserts are now in high price?

1. Cupcakes are small cupcakes with a massive cream cap that is sprinkled with various toppings. The price is 100-200 rubles per piece. But they are not sold individually. As a rule, the minimum order is completed from 6 pieces.
2. Trifles are an English dessert made from sponge cake, custard and whipped cream. Garnished with fresh fruit and served in serving glasses. Approximate price 200-300 rubles. a piece.
3. Cake pops are round cupcakes put on a stick. They are similar in shape and size to lollipops. Top them with chocolate and sprinkle with toppings. Price 80-150 rubles. a piece.

How to calculate the cost of the finished cake?

After you learn how to cook all these magical goodies, and move from the category of beginners to experienced bakers, you can think about opening your own bakery. And how to make this business profitable, I will tell right now.

• The cost of products used in the preparation of cakes and cream;
• The cost of decorative elements, dyes, fruits and toppings;
• The price of the substrate and packaging;
• Transportation costs for the delivery of the cake;
• Payment of utility bills (electricity, gas, water).

Make an increase in the amount in which you value your work and time spent.

Compare the figures obtained with the average market price of similar cakes.

Where to find the first clients?

After completing my courses, you should not immediately try to sell your pastries. Try to start practicing on your friends and relatives. I am sure that they will only be grateful to you for such experiences. And you get your hand.

It is through social networks that it is easiest to find the first customers. Create a separate account on Instagram or place an ad on your wall in contact. Ask your friends to share your post. More advanced users can create their own website dedicated to baking. You can advertise on thematic forums and mom blogs, for example, babyblog.ru or baby.ru.

SIGN UP FOR A FREE MASTER CLASS

Choose only fresh and high-quality products for your cakes. Then satisfied customers will come back to you again and again.

Try to personalize your style. Think carefully about packaging. It should not only be beautiful, but also ensure the safety of your creations during transportation.

My advice to you is to cook cakes only in a good mood. That's when they turn out to be unforgettably delicious. Therefore, I wish you a great mood, more inspiration and new creative ideas! Do not forget to subscribe to my blog and share the link on social networks. See you soon!