What is the most demanded in the market. What is profitable to sell now

Runet marketers claim that the volume of goods purchased via the Internet is increasing significantly every year. The work of existing online stores and other trading platforms has intensified. More and more users are joining the opportunity to earn money by organization of new stores.

Where did you buy the best-selling products online in 2019?
How to find out which products sell best online
conclusions

And this is quite natural, because over the past decade, Internet technologies have become closer and more accessible. Almost any person in our country has the opportunity to go online and order what he likes there. Many are too busy to go shopping - it is easier for them to buy something on the Internet, especially since it can often be done in a couple of clicks, without getting up and without letting go of a cup of coffee. In addition, an online purchase will be delivered to any convenient place - often for free. So is it worth wasting time on tedious shopping if you can buy everything you need on the Internet? For sellers, online trading of goods is also beneficial, because in this way they significantly save on rent. That is why the number of online stores is constantly increasing.

Where did you buy the best-selling products online in 2019?

Most often, users make purchases through online stores. These include giants such as AliExpress and Amazon, as well as small and medium-sized online stores with a narrower specialization.

Significantly less often online purchases are made by:

on online auctions;
through various web bulletin boards (for example - Avito);
on other resources whose specialization is the sale of products or the provision of various services.

How to find out which products sell best online

In fact, different services provide different data on the volume of online purchases, so it can be quite difficult to establish the truth. The market is constantly changing, and some segments of e-commerce are growing faster than others.

If you want to know how much a particular group of goods is in demand, you can check this using the Yandex Wordstat service. It does not show the number of purchases, but it clearly shows the number of search queries, that is, the number of potential buyers who are looking for this product on the network.

For example, for the query “Clothes Online”, the service shows that more than 20 million people a month search for online stores, of which more than 1.3 million search specifically for online clothing stores.

But 25 thousand people are looking for air tickets online every month, and another 12 thousand want to buy cheap air tickets.

Only 11 thousand people are looking for laptops on the Internet, but given the fact that Yandex Wordstat issues more than 400 thousand user requests for the query “buy a laptop”, many of them will probably use the services of online stores

Another service that helps determine the demand for a product or category of products is called Google Trends. If you enter a position of interest in the search bar, it will show graphs of the popularity of this query through Google searches, as well as other statistics.

True, this service does not show the exact number of search queries on the topic, but only determines the popularity of the query on a scale from 0 to 100

You can specify the request for your country and select the time period for analysis

You can also check popularity by region or city here.

Google Trends also allows you to compare the popularity of two different queries.

With the help of Yandex Wordstat and Google Trends, you can determine which e-commerce niche is the most popular in your area and, possibly, open your own profitable online business. Remember that the volume of online shopping is constantly growing, so even small shop may well bring its owner a decent profit.

10th place - large household appliances

In 2019, large household appliances were bought less actively online, despite the lower prices offered here. As before, people are accustomed to making large purchases in ordinary specialized markets. The main reason is the high cost of the purchase and its size. Buyers tend to buy expensive household appliances with clarification of all the nuances in detail, check the goods before buying for the absence of defects and the completeness of the product. In addition, in the supermarket you can consult with competent staff, ask questions about the operation of the goods.

9th place - tickets

Slightly more often than large household appliances, Internet users in 2019 bought tickets for various events and trips:

concerts and shows;
sports events;
cinema and theater;
railway, auto and air tickets.

Such ways of buying have helped many save time on travel and standing in lines. This method is quite convenient and practical.

On the 8th place - cards for payment for services

Top selling cards:

replenishment of accounts for mobile communications, cable and satellite TV, Internet providers;
payment for software;
to pay for entertainment content of Internet services that sell applications for portable and mobile devices.

The convenience of using these services lies in the ability to make payments from home, sometimes without paying a commission.

7th place - clothes

The demand for buying clothes has grown, you can find any samples, types, sizes of a wide variety of models on the net. But still, for many it is still difficult to buy a thing over the Internet exactly in size and without trying it on. Many do not dare to buy, because they doubt that it will fit.

However, this problem is solvable. Most online stores do not require prepayment - if you do not like the item, you can not take it and not pay. In addition, the buyer has the opportunity to see product reviews left by other customers.

6th place - PO

Software is easier to buy than clothes, it does not need to be measured, it fits everyone. Typically, the purchase of licensed software is made by commercial organizations, government agencies, users who are worried about the safety of their information.

The most popular were:

Windows operating system;
license for anti-virus software;
application packages for Microsoft Office, etc.

5th place - product group for children

This product is more versatile, so buying it online is much easier. The choice of such goods is huge, the prices are reasonable. Children's products are structured, which greatly facilitates their acquisition.

4th place - cosmetics and perfumes

The abundance of these goods does not leave women indifferent. In addition, the cost on the Internet is often lower than in retail, and the choice is wider. Facilitates online shopping by reading product reviews and professional reviews.

Perfumes are bought less often and mostly from trusted brands, as it is difficult to buy a new fragrance without using your sense of smell.

Download the free checklist 18 Ideas to Sell on Bulletin Boards Right Now

Top three sales

Third place- for mobile devices: phones, smartphones and tablet computers. This is due to a large selection, reasonable prices, safe delivery and, most importantly, warranty obligations.

Second place occupied by laptops and their accessories. The benefits are the same as for mobile devices. In addition, if some models or components for them may be missing in real electronics supermarkets, then everything is always available on the Internet and delivery is fast.

Top seller and the owner of the first place in the TOP of 2017 is electronics and small household appliances. These products are inexpensive, and the choice is huge: curling irons, irons, vacuum cleaners, hair dryers, meat grinders, scales, razors, etc.

drones and quadrocopters;
LED lightening;
goods for hobbies;
spare parts and accessories for cars;
green tea.

Although they are not included in the TOP, practice shows that you can make good money selling such goods online.

conclusions

What makes a product the most bought online?

Price - most often they buy products whose cost does not exceed $600.
Universal qualities of the product - a large segment of buyers can buy the same product (laptops, mobile devices, TVs, etc.).

Home appliances will be better bought, as they are suitable for both men and women. Basically, this product does not depend on the age of buyers, their build and other characteristics that make a person interested in buying any product.

What makes a product the most bought online?

First of all, this is the price - most often they buy products whose cost does not exceed $600 (we recommend reading the article “ How to organize business with China?».

In addition, the universal qualities of the product matter, when everyone can buy the same product, regardless of gender, age and place of residence. This category of products includes laptops, mobile devices, TVs, etc.

Often, various fashion trends make their own adjustments to the statistics of online sales. For example, spinners and gyroscooters are now in fashion among the younger generation; sometimes certain types of toys or other goods for children come into fashion. If you “catch the trend” in time, you can also earn money on this. But do not forget that fashion is changeable, so the assortment of your online store should include not only fashionable novelties, but also goods that are in stable demand among the population.

According to marketing research, women buy online more than men, but this ratio may vary in different product categories. For example, electronics are more often purchased by men, while clothes and cosmetics are more often purchased by women. In addition, the beautiful half of humanity is more prone to impulsive purchases and reacts more strongly to attractive packaging and enticing slogans. For this reason, sellers often use various marketing ploys to convince women to purchase their product.

As a rule, online purchases are made by young people under the age of 35, living in large or medium-sized cities, with an average or low income. If you want to know more about online stores, as well as other ways to make money on the Internet, you are here: 50 ways to make money online

Many citizens of our country regularly buy various goods in online stores. In recent years, online sales have increased by 40%. After a thorough analysis of the range of the most popular electronic trading platforms, we present to your attention the statistics of 2018 on what is most often bought on the Internet.

Books

If you believe the statistics of 2018, the most popular product on the network is books. Many large stores, both in our country and abroad, began with the sale of this category of things.

The main advantages of buying books online:

Simplicity and low cost of delivery;
Affordable price;
A wide range of.

Buying books online is fast, convenient and cheap. In addition, their choice is limited by the assortment of a regular bookstore. Here you can buy both a school textbook and art classics or children's literature. Your purchase will be carefully packaged and delivered to the specified address. Books can be safely added to the list of the best-selling goods on the Internet. Even despite the advent of tablets and the availability of electronic versions of books, paper editions are still in demand. Many people want to flip through the printed pages in the old fashioned way, to smell them, this is a kind of ritual.

Cloth

The network offers a huge range of outfits. What is the most bought on the Internet?

Trousers. It can be both summer and winter models (depending on the season) made of various materials. Practical and high-quality trousers are included in the list of the most frequently bought goods on the Internet;
Blouses and tunics. There are not many such things, so they are always in demand;
Dresses. This type of clothing is present in the wardrobe of every woman, so dresses are sold well online;
Skirts. Classic monophonic or flying multi-colored. The variety of models presented on electronic trading platforms strikes the imagination of the most demanding customers, so they prefer to shop online;
Among the frequently purchased goods on the Internet, I would also like to highlight jackets, sweaters, jeans and other fashionable clothes. But where people most often buy things via the Internet is in small towns and villages. In such settlements there are no shopping centers and large clothing stores, so they shop online.

Kids' things

Many netizens who have children order clothes and toys for them in online stores. Let's see what is most often bought on the Internet for children.

According to statistics, the most popular categories of children's products are strollers, cribs, playpens and tables for feeding. Also often consumers are looking for diapers and wet wipes. For preschool children, they buy educational toys and various interactive games. In addition, it is profitable to buy bottle sterilizers, warmers, yogurt makers and more on the Internet.

Digital technology

If we talk about what is most often bought via the Internet, we cannot ignore digital technology. And there are several important reasons for this:

Saving time. You can find any model of phone or tablet in the catalogs of online stores, so you don’t have to waste your time looking for the right option;
The range of online stores is striking in variety. You can find thousands of different models of gadgets on the network;
Almost every electronic store has a department of related products;
Prices on the Internet, as a rule, are much lower, especially if the equipment is sold from the manufacturer;
There are frequent sales online. Discounts on outdated models sometimes reach 50-70%.

Goods for sports and fitness

Aspiring entrepreneurs who want to start trading online are often interested in what products are most often bought on the Internet? In addition to children's things and digital technology, people who lead a healthy lifestyle often shop online. Recently, it has become fashionable to play sports, so the demand for equipment and clothing for training is constantly growing.

Some people prefer to exercise at home. Such training is much cheaper than going to a fitness club. If you purchase a simulator, you can not worry about buying a subscription to the gym. Online stores of goods for sports and outdoor activities amaze with a variety of assortment. Here you can find everything you need. Sports items are exactly what people most often buy on the Internet, because it is really expedient.

Furniture

Furniture is on the list. Buying a closet or sofa online is not new. You no longer have to travel around the city in search of suitable furniture, since a wide range of products from both domestic and foreign manufacturers is presented on the Internet.

Many consumers believe that buying furniture online is not only convenient, but also profitable. You will not be able to find such a range of quality goods at affordable prices in any city store. You can slowly study the information about the model you like, and read the reviews of other buyers. At the same time, no one will stand above you and impose what does not suit you. If you type in the search box that people often buy on the Internet, one of the first places in the list of goods will be occupied by furniture. And this is not surprising, because buying it online allows you to save a decent amount of money.

Accessories for needlework and hobbies

Recently, many people have become engaged in needlework. Handmade is not only a tribute to fashion, but also a great opportunity to show your creative abilities. To understand what most often people buy online for needlework, it is necessary to highlight the most popular areas of activity in the field of handmade. This:

Decoupage;
Embroidery;
Knitting;
scrapbooking;
Pottery;
Bijouterie.

Of course, when a person orders a product through Internet materials, he may not guess a little with its texture or color, but a good craftsman can find a use for any raw material.

Goods for pets

Online trade accounts for more than 20% of the total turnover in our country. Both buyers and entrepreneurs are interested in small wholesale sales. If you figure out what goods are often bought online, then basically these are the most popular products or highly specialized niches. For example, various pet products are very popular among online consumers.

Pet stores on the network are created so that a person can save their free time. Regular stores have a small assortment, so you can't always buy everything you need. In addition, online shopping can be done without leaving home. It is enough to order the desired product, pay for it, and your purchase will be delivered directly to your home, at a convenient time for you.

The most important advantage is the delivery of orders to your home. Now you can, without looking up from important matters, buy healthy and tasty food for your pets. Pet products online are 15-20% cheaper. This is the best option for buying food and accessories for your pets.

Appliances

Many entrepreneurs who have heard about the benefits of online trading often ask whether it is worth buying an online store in order to sell household appliances in it. According to experts, at the moment our compatriots prefer to make such purchases in shopping centers. But the volume of online sales is constantly growing, so it makes sense to open your own online store and start promoting it.

If you pay attention to the list of what is often bought on the Internet, you will notice that household appliances are far from the last place in it. Experienced entrepreneurs who have been trading online for a long time recommend starting their activities with a single item of goods and gradually expanding the range.

Cosmetics and perfumery

According to the results of sociological surveys, what girls most often buy on the Internet can be divided into the following groups:

Cloth;
Shoes;
Present;
Goods for creativity.

But cosmetics and perfumes are the most popular among the fair sex. In specialized stores, customers often face problems such as too high prices, a small assortment or poor quality of goods. In this regard, many girls and women began to order cosmetics and perfumes on the Internet.

The main advantage of virtual boutiques is that you can buy things here at any time of the day or night. All orders are processed automatically, and purchases are delivered to all regions of the country.

As you know, high-quality cosmetics and perfumes cost decent money, so before buying such a product in an online store, you need to make sure that you are dealing with a reliable supplier. This will help you with customer reviews that can be found online in specialized forums.

Expert opinion

The contents of the consumer basket may change under the influence of the crisis. It is profitable for people to buy various goods on the Internet, because their cost is lower than in the market.

Wage cuts and rising utility bills have led to more than 45% of our nation's income being spent on drinks and food. This indicates that the policy of eating money is firmly rooted in the minds of our citizens.

Today, in the TOP of popularity among entrepreneurial projects for beginners is an online store. The scheme, which seems ideal for those who want to make money, which features a free template found in, the best-selling product and cash flow from grateful buyers pouring into the pocket of a businessman, is advertised and discussed everywhere. Many people are trying to work on it. However, for all its apparent profitability, it does not give the effect that it promises.

But trading through a virtual platform has a lot of advantages:

you can get by with a minimum start-up capital;
there is no need to solve problems with a “real” outlet, that is, to look for and rent a room, obtain various permits for it, repair it and arrange it;
an online store does not need to hire numerous qualified personnel;
here you can apply the approach of self-implementation of the idea, where it will start the whole project and save money;
when using the Internet site, there is no need to purchase goods and store them in a warehouse;
market coverage is not limited to a certain area and a specific number of consumers who can physically visit the store, the format allows you to expand the boundaries and time frames of work.

Statistics also confirm the prospects of this direction.

E-commerce in numbers: dynamics of development

Many studies conducted by both international analytical organizations and domestic ones show a sharp increase in the share of online commerce. This surge began in 2009 and was catalyzed by the 2008 global economic crisis. This has contributed not only to the fact that declining incomes have forced people to look for ways to save money when shopping (online stores are known to offer lower prices than "real" stores), but also the fact that many companies have transferred all or part of retail into the virtual space, and this allowed them to save on the expenditure side. The latter, in turn, made it possible to offer competitive prices to the end consumer. That is, an online store is a profitable “vicious circle”, where both the buyer and the seller have advantages. The statistics only confirm this:

over the past five years, the pace of development of Internet commerce has significantly exceeded the growth rates of global trade;
volumes of sales of goods using remote access, according to forecasts, in 2017 will reach 2.36 trillion. dollars;
The number of people using the Internet to make purchases is growing steadily, exceeding 1.321 million in 2016.

Similar trends are also observed in Russia. Despite the fact that the share of the total retail volume in the Russian Federation is very small (they account for only about 5% of all retail sales), it is constantly increasing. And this growth is very noticeable, it is almost 25% annually. That is, according to forecasts, by 2025 it can account for almost 10% of the entire market, and this is incredible progress. Several factors contribute to the popularization of e-commerce:

competitive prices;
ease of use;
expanding the possibilities of the buyer in terms of the use of various payment systems;
related service and its improvement.

However, if everything is so rosy, why aren't all of us "raising millions" on e-commerce yet? To the question whether it is possible with the help of i / m, one can only give an unequivocal answer - no. And not because a serious start-up capital is needed to launch and / m, but because this concept is sometimes perceived one-sidedly. Without the investment of time and effort, no project can be realized.

On the other hand, with a competent approach and investment of your own time, effort, and even a small, but still significant amount of money, this is a promising direction in retail.

Brief overview of e-commerce in Russia

Domestic statistics confirm the high pace of development of e-commerce. Only in 2013 (compared to 2012) the number of i/m increased by 20%. Unfortunately, there are no statistical data to date, but the forecasts of past years assumed a sharp positive trend. On the other hand, there is no information about those projects that were closed or "quietly died."

Today, almost a third of the population of our country already has the experience of shopping on the Internet, more than half use the Web and do not mind using it to purchase goods.

According to the form of payment in Runet, cash payments are in the lead, followed by cards, then offline payments and the use of electronic payment systems such as Yandex.Money.

In terms of product structure, the Russian online market differs significantly from the global one. Cardinally - in the position of electronic books, discs, music, films and other products with copyright. If in other countries it is seriously protected by law and the consumer is forced to pay for this kind of product, then we can get it for free. Copyright control in the Russian Federation is not sufficiently reliable, so much is freely available.

TOP best-selling goods on the Internet in Russia

Between experts and statistical calculations obtained by surveying consumers, positions on the issue of building a rating diverge. It is worth analyzing several positions of the best-selling products through the online mode and find out who is still right.

Electronics and technology

It is immediately worth noting that within this niche there are big distinctions. You can distinguish between large and small household appliances, as well as electronic devices. In general, this group accounts for almost half of all sales (44%) on the Internet. Because both the advantages and disadvantages are similar, several subspecies of goods can be combined here. In various studies, they are given several first positions in the rating.

Small household appliances, which can include kitchen appliances, irons, hair dryers, vacuum cleaners, electric shavers and the like, have a very high popularity. The share of these products in the total number of purchases through i / m is almost 15%.

There is also a great demand online for small electronics, which include smartphones, mobile phones, players, and cameras. There are also computers and accessories for them.

Large household appliances, washing machines, refrigerators, air conditioners, hoods, etc. are also in demand. In total, they account for almost 8% of purchases.

Demand is driven by several factors:

the price on the Internet is always cheaper than in stationary outlets;
the possibility of calm shopping without effort;
you can choose the best model according to the descriptions, specifications, photos, reviews.

Product niche for the seller and its advantages:

high margin allows you to make work i / m more efficient, that is, you can earn more money on one operation, spending less effort on it;
the justification of the ratio of the cost of delivery to the purchase price - the consumer more easily agrees to the purchase.

Disadvantages of a niche for i / m:

high competition, often too big, which simply will not allow a newcomer to break into it;
massive currency risks - even with a time difference of several days from the moment of purchase and payment by the end buyer, you can lose a significant amount on the difference in exchange rates;
potential dangers of obsolete models and a sharp decline in demand for them;
the need to keep prices low, which is often problematic for small businesses;
the need for deep knowledge of the topic, a kind of "advancement", when you can highlight any technical detail in detail for the client;
the risk of product returns, the need to deal with after-sales service and similar issues;
cooperation with delivery services that guarantee the safety and integrity of goods in transit.

Clothing and footwear

According to statistics, this product niche in online trading occupies about 13% in the sales structure. The main contingent of buyers are women of various ages. I / m, offering this kind of products, you need to adhere to several rules in order to attract a client:

high quality goods and a well-known brand manufacturer;
convenient store navigation;
excellent photos with correct color reproduction and detailed descriptions of each model;
services for the delivery of several models, fitting "on the spot".

Many today offer their partners just such terms of cooperation. By doing this, they not only expand their sales markets, but also help and / m in the development and increase in sales.

Advice: if you decide to sell goods from this group, create not just a beautiful showcase, but also give your customers maximum opportunities. Only by providing the client with a guarantee that he will be able to try on the model he likes in the photo, find out if it is comfortable for him in it, whether it sits well on the figure or leg, and return the one that did not fit, you will get a chance for him to return again. This will be your significant competitive advantage in the market.

Niche cons:

seasonality of goods;
transience of fashion trends;
the need to receive high-quality photos from the manufacturer or supplier;
the complexity of organizational issues in the activity and / m (synchronous work with professional delivery services is required, additional agreements with suppliers on the return of unpurchased models when sending several to the buyer for fitting);
often requires the purchase of goods for a certain minimum amount, and this can lead to "deposits" in the warehouse if the products are in little demand;
it is necessary to have a taste, an understanding of fashion trends, to feel the market.

Advice: if you decide to focus on this product niche, then pay attention to the high demand that exists in small towns and rural areas, deprived of large shopping centers and retail chains offering good-quality and fashionable clothes. Expensive things, winter boots and jackets, sheepskin coats, demi-season shoes and outerwear are good here. Since there are few offers "in real life", buyers use the Internet, especially since confidence in the format has increased in recent years.

auto parts

These products account for almost 10% of the total e-commerce sales. By the way, over the past few years, the group has shown a positive growth trend, pushing children's goods. Niche features:

There is a long range of positions that are hard to come by. Here we are not even talking about "native" parts for imported or rare cars, for which the demand is not very high, but about those things that are used everywhere, for example, sun screens on the rear window. It is much easier for a motorist to find such a product in the i / m and not go to all the car shops and markets of the city.
Narrow specialization. Applying this approach to the formation of the assortment, you can count not only on a constant flow of interested customers, but also on the optimization of advertising costs.
The small dimensions and weight of many auto parts, which facilitates and reduces the cost of delivery.
No need for service in most cases. If this is required, then many manufacturers have an extensive network of centers where a warranty card issued in your i / m will be accepted.

Cosmetics and perfumery

According to various studies, this group is ranked 6th and 8th in the TOP-10 best-selling goods via the Internet. However, there is a nuance here - each unknown brand of products arouses suspicion among a potential buyer. It is better to form your showcase from branded products that are well known to consumers, as well as widely represented on the market. That is, by offering a lower price than stationary outlets and boutiques, you enable your client to purchase a perfume or cosmetic product at a profit. The scheme works like this:

the consumer has already tried the cream, lipstick, hair mask, wants to buy it again and gets an interesting price from you;
or he found an attractive position in i / m, went to the store, sniffed / used a probe and bought it online, saving on the purchase.

In the necessary conditions and / m working in this niche:

excellent window dressing, photos, competent descriptions;
compliance with the deadlines for the sale of products;
proper storage of cosmetics, if it passes through the warehouse and / m;
obligatory updating of the assortment, constant replenishment with new products and trendy goods.

Home goods and furniture

On this position, there are also some discrepancies in the opinions of experts. Some put it in 4th place and give away almost 6% of the online market. Some believe that furniture is not included in the TOP 10 at all due to the fact that buyers prefer a personal tactile acquaintance with the item they are about to purchase. The ideal combination for this kind of sales is the presence of an exhibition center and / m, where you can order cheaper.

With a subgroup of household goods, things are a little simpler. Their choice is not necessarily associated with the need to visually and “live” evaluate the dimensions. That is why small pieces of furniture, many goods for the home and garden are ordered via the Internet.

Of particular note are interior items from the exclusive category. A handmade picture frame, a mosaic wall panel, a vintage dressing table - all these things are very expensive, but they will almost always find their buyer. Even in times of crisis, no one cancels anniversaries and celebrations, gifts. And such exclusive things are the best present, and they are usually chosen on the Internet. In addition, the competition in this segment is low.

Advice: if you are attracted to a niche of exclusive interior items, then you should initially start looking for suppliers of such products. It is from this point that you need to start your project.

Goods for children and toys

This group is given 4% of the online market and 5th place in the TOP, although, most likely, such an assessment is subjective. The figures are given on the basis of surveys of Internet users, where the cut of the target audience was not fully taken into account. Young parents who are busy with household chores and caring for a baby will prefer to order the necessary goods on the Internet and will not waste precious time shopping. Online shopping saves not only time and money, but also effort. Therefore, goods for children are increasingly being bought in i / m, and the market share of this niche is only growing. Moreover, the age of the parents is just within the limits that coincide with the indicator of the most active Internet users.

Nuances important for a niche and / m:

high quality goods;
mandatory certification of each unit of production;
compliance with the established sanitary standards of the goods themselves, the conditions of their storage and delivery, packaging, etc.;
the possibility of returning some items for various reasons;
convenience and multivariate payment, as well as the receipt of goods.

CDs and books

Only 2% is given by experts in this product niche. The lack of copyright protection in our country makes much of this category available without payment. Although the situation is slowly changing, and free services for downloading music and books are becoming less and less. Perhaps in the future, such goods will be bought more actively.

It should also be taken into account that in the regions and areas remote from the center there is a “book hunger” and a still steady demand for paper media.

In addition, special literature of a scientific and technical nature, educational materials, and children's books are actively bought. By choosing this type of direction for your i / m, you can get a steady stream of buyers.

It is also worth noting here that the "fat" on book products is quite high, and there are no difficulties in organizing delivery. This product is small-sized, light in weight, does not require special packaging (a fairly dense cardboard box, suitable in size), service. Yes, and returns in this category are extremely rare, the only reason is damage during transportation, which is easy to avoid.

Other and its features

Almost 4% of the online market is occupied by the “other” category, under which many goods are hidden that are successfully sold and are in constant demand. For many start-up entrepreneurs looking for their own niche, it is this niche that is of great interest, because the originality of the product can attract a potential consumer, and the competition will be extremely low.

If you are not very attracted by the opportunity, but want to try your hand at online trading, then pay attention to the following product groups:

Author's jewelry and bijouterie. By concluding a cooperation agreement with the craftsmen, you can sell their products. The conditions for obtaining income can be different - either a trade margin, or a buyout at a wholesale price, or a format.
Souvenir products and gifts. There are also interesting things author's, handmade, folk crafts, artisans. They are unique and always in demand. These are not products of general use, so the approach to their implementation must be original, as well as to advertising campaigns. It takes a lot of time to search for such goods in reality, so potential buyers prefer to look for them on the Web.
Stylish leather goods, belts, wallets, bags, handmade purse. Finding them within walking distance is problematic, but buying on the Internet is convenient. There are no fittings required, you can choose a thing from the photo. The popularity of the product is at a high level, and / m with such products need only a well-constructed advertising campaign.
Goods for pets. Toilet fillers, food, leashes, clothes for dogs, collars and much more. The Internet is more convenient for buyers of such products according to several criteria: lower prices, free delivery to the door (you don’t have to carry heavy bags on your own, because you often have to buy packages of several kilograms at once), there is not always a specialized store nearby with the right product , and it is inconvenient to go for the necessary food through half the city.
Items for collectibles and hobbies. A huge single topic with an incredibly large number of possible positions. Here it is necessary to understand that the trade in this product group requires the owner and / m and his staff to be passionate about the subject of sale, deep knowledge of the subject and full dedication. Among the disadvantages of the niche is a limited number of buyers, but it can turn into an advantage if the IM proves itself on the positive side and has constant repeated appeals. Of the indisputable advantages - an enthusiastic person will pay for his hobby in a crisis situation, that is, this factor will not greatly affect the profitability of an online store.
Goods for tourism and recreation. This niche slightly echoes the previous one, here the enthusiasm of people also plays an important role, although many goods on the market are imported, that is, there are currency risks. On the other hand, outdoor recreation is increasingly gaining popularity, and the demand for a product niche is increasing.
Intimate products and goods from sex shops. Anonymity is highly valued in this category. Agree, it is much easier for a client to hide behind an e-mail and a nickname than to go into a real boutique and choose something “strawberry”. Such a product will always find its buyer, because sex toys and intimate products are already an integral attribute of our life. Yes, and you will always pay for the pleasure. And this is already a significant prospect for development.

When choosing a product range, rely on your knowledge. It is impossible to successfully sell tablets or auto parts without completely understanding what is written in the technical data sheet, or without understanding how one router model differs from another.
When deciding on a niche, consider your preferences. Any failure, routine work, fatigue can be overcome only if you really love the product that you offer to customers. Otherwise, your project will certainly be doomed to failure.
Focus on creating an accompanying service that can make any purchase in your i / m as convenient as possible for the buyer. Only then can you count on positive feedback and customer returns.
The future of e-commerce is not only in the capitals and metropolitan areas. The format is slowly moving to the regions, capturing small towns and the countryside. Give the customer from there what he needs, that he cannot buy it in nearby stores. So you can win this market.

At first glance, it seems that trading is the most popular type of business and a source of great profits even for beginners. And experts confirm this opinion. However, when opening a store or other enterprise engaged in trade, first you need to figure out which products are currently in greatest demand among consumers in order to choose a profitable market niche and reduce risks at the initial stage of the company's operation.

5 ways to find out which product is in demand the most

There are several tried and true ways to research the demand for goods. It is best to combine several of these methods so that the analysis of market demand is comprehensive and in-depth.

Yandex Wordstat.

Wordstat.yandex.ru is the easiest and most accessible way for everyone to study the demand for goods, and it's also free. Searching for keywords related to your product will show monthly search statistics. Most people nowadays shop for things they are interested in via the Internet, and search engine statistics are a fairly reliable indicator of how much a particular product is in demand in the market.

On the one hand, the lack of requests for your product is not the most optimistic sign. However, even a large number of requests - from 1000 - also cannot be a guarantee of high demand for this product, so it would be advisable to conduct other studies.

Google Trends.

Another tool for studying the demand for a particular product is Google Trends, or Google Trends. If you already have a business idea to sell a product, you can use this service to view keyword search statistics for the last five years.

Contextual advertising.

The first two tools allow you to evaluate the frequency of searching for your product on the Internet, and contextual advertising makes it possible to study exactly the demand for it. Do users like your online store, are people willing to spend their money on it, are they satisfied with the conditions and price?

Before launching a business project (whether opening a store or writing a book), you can get an idea of its profitability by making a landing page with all the basic information and a Buy button and creating a campaign in Google AdWords or Yandex.Direct. These contextual advertising services work in a similar way, and they can be used to assess the prospects for demand for a product. By compiling ads by keywords or other parameters and paying for their display (the minimum campaign budget starts from 300 rubles), you can understand how many people are really interested in purchasing your product.

Analysis of competitors.
When studying the demand for similar products in competitors' stores, pay attention to the following points:

Pre-orders.

Pre-orders are a perfectly acceptable method of estimating the demand that a product will enjoy even before its first batch is produced. Create a website dedicated to the future product and attract users to it. Make a note that this product is not yet in stock, but it should be available soon, and indicate the approximate date. By the number of pre-orders, one can judge how much it will be in demand and whether there is any point in its release, the cost of equipment, production and delivery.

Even if there are not enough pre-orders and you find your business idea unpromising, you can simply refund people for the goods.

In addition to studying demand, pre-orders allow the entrepreneur to solve some more problems:

Get additional funds that can be invested in the production of goods or in the purchase of equipment and inventory.

Understand on what scale you need to produce goods so that they are in demand and not stale (which means you can estimate the amount of inventory, warehouse size, etc. that will be needed by the time goods are shipped and orders are accepted).

What products are in demand in 2017

If you are starting a business related to the sale of goods, first of all find out what products are in demand in 2017. It is best to specialize in an already familiar assortment, so as not to learn the features of products from scratch.

So, what goods are now in the greatest demand in Russia? Sociological market research tells us that food is first and foremost. For example, such a popular product as mayonnaise, used by most people to season ready-made meals or as an ingredient in them. It will be present in the baskets of many buyers, and the further, the more.

Statistics on non-food products recorded a jump in demand for household appliances and electronics at the end of last year. That is, by now, each Russian family has several computers and approximately two or three televisions. This means that this year it makes no sense to expect that these goods will be in such high demand - the need for them is close to saturation.

Buyers' demand for construction equipment, materials and machinery is also declining. A similar situation is observed in the car market.

The situation with industrial equipment is somewhat more complicated. The profits of many enterprises have declined, and their management is now actively saving money, which means they are less likely to spend them on the purchase of new equipment. However, in times of economic recession, crisis production begins to actively develop, new plants and factories open, which need high-quality equipment for the production of products.

A single-digit increase in demand is expected in the used equipment trade segment. The services of companies specializing in the repair, diagnostics and maintenance of various equipment will also be in great demand. Car services and dealers of inexpensive quality parts can also count on high demand, since many citizens cannot afford to buy a new car, and the old one needs to be repaired and replaced frequently.

As for automotive products, strong demand is expected in 2017 for the essentials - oil, antifreeze, etc.; more expensive and not so necessary products - car cosmetics, accessories - will be in extremely low demand, gathering dust on the shelves of warehouses and shops.

That is, according to analysts, in 2017 in Russia food products, alcoholic beverages, clothing and footwear (both for adults and children) of the low-price segment will be in the greatest demand. Consumers also prefer cheaper services. Leisure spending continues to be a serious expense for citizens, and tourism services will continue to be in demand as usual.

However, goods such as jewelry and gold, which can not be called cheap, as well as expensive services, can also be at the peak of demand, oddly enough. For wealthy citizens, the economic crisis, the fall of the ruble and other related problems are of little significance and have almost no effect on their consumer habits. In addition, more and more people, especially the wealthy, are seeking to move their assets abroad or at least keep savings in foreign currency.

But the crisis is hitting the mid-price segment first of all, and this trend will continue in 2017. The target audience for which it is designed is changing its habits and switching to more budgetary goods and services, and companies selling products at average prices continue to lose clients.

Therefore, summarizing what has been said, we note that in 2017 two areas of trade are most promising: the supply of cheap goods that are always in demand (as a rule, these are products from China), and the luxury segment that serves the needs of rich people. Keep in mind that the low-price segment of trade is characterized by high competition, so the quality of the goods that you are going to sell must be at least at an average level so that buyers are interested in them.

What product is in demand in Russia

The most popular products are divided into several main groups.

Food

People will always need food, and times of crisis are no exception. The most they can do to save on food is to reconsider their habitual diet. Therefore, experts unanimously predict a high demand for food products in Russia this year.

Moreover, the main demand will fall on goods, including foodstuffs, which are becoming more expensive or may soon become more expensive: the population stocks up on them for the future, which provides large revenues to sellers (and some businessmen take advantage of this pattern, deliberately creating a stir around their goods).

Cloth

Clothing, like food, is also a basic human need. True, the crisis has significantly changed the preferences of buyers: many of those who dressed in luxury stores and boutiques have now switched to more budget options for purchasing clothes, shoes and accessories.

Experienced businessmen, constantly monitoring which groups of goods are in special demand at one time or another, quickly change the assortment of their stores, adding seasonal items there and always having cheaper and more popular models on sale. Sales are another method of whipping up consumer demand.

Little-known and new brands specializing in the production of inexpensive, but high-quality clothing are gaining more and more popularity. Second-hand clothing stores, stock centers and discounters also continue to be in demand.

Hygiene accessories

In the FMCG segment, the following products related to hygiene products are currently most in demand: toothbrushes and pastes, deodorants and antiperspirants, shampoos and hair balms, shower gels, decorative and body care cosmetics, detergents and washing powders, etc. e. Consumers increasingly prefer cheaper products, and these are either products of little-known brands, or ranges of inexpensive cosmetics, or 2-in-1 solutions (for example, shampoo and balm, all-in-one face and body cream). It is advisable to include them in the range of outlets, since these funds are in high and stable demand, and try to optimize the cost of purchasing goods, looking for suppliers with more favorable conditions.

Household products

Due to the crisis, Russians have significantly reduced spending on entertainment, preferring cooking in their own kitchens to visiting a restaurant or bar. This hit the catering and home delivery companies.

But there are also people who are simply passionate about cooking, love to cook and will always do it, despite any economic upheavals. They make up about 19% of the total population. They support the demand for ingredients and semi-finished products necessary for preparing haute cuisine, and the first factor - the outflow of consumers from cafes and restaurants - has only increased this demand.

This trend is noticeable, for example, in the bakery trade: over the past year, the consumption of ready-made baked goods has fallen markedly, while sales of home baking ingredients have increased by 15%. There is every reason to believe that these goods will continue to be in demand.

Medications

Medicines are a special group of goods, the demand for them has its own patterns. These are essential goods, and their sales volumes remain approximately at the same level, regardless of currency fluctuations and other economic factors. There is no seasonality in this market segment either, because medicines are always urgently needed.

In order for a drug sales business to be successful, one must analyze the existing market structure and find out exactly which drugs are in demand and in what quantities are consumed, and then develop a unique business idea. If your pharmacy is noticeably different from competing enterprises and has a narrow specialization (for example, an economy class pharmacy or selling only Russian drugs), this attracts customers for whom the constant choice between a huge number of similar offers is stressful and problematic.

farm products

Sociologists noted a sharp decrease in the number of buyers of chain supermarkets in 2016. This can be explained by the fact that people prefer markets to shops where the same goods are cheaper, are not inferior in quality to store ones, and besides, you can be sure that they are natural. After the number of foreign meat products, fruits and vegetables decreased in Russia due to sanctions, this market niche began to be filled by locally produced farm products, which turned out to be of higher quality than similar mass-produced goods. So farm food products are in increasing demand among buyers.

Cigarettes and alcoholic products

During a crisis, the demand for some goods falls, others are replaced by cheaper analogues, the financial reserves of citizens are reduced, and the quality of life of the population as a whole is slowly falling. However, there are goods, the dynamics of demand for which does not fit into the general laws and often even contradicts them. These include alcoholic beverages and tobacco products.

It would seem that people save on everything, up to toilet paper, but at the same time, during the crisis, there is an increased demand for alcohol - both for home consumption and in bars and other drinking establishments. It is much more likely that the customer will choose a cheaper liquor instead of the expensive cognac to which he is accustomed, than he will stop drinking altogether. The same is true with cigarettes.

Expensive high-quality alcohol becomes the prerogative of rich people. However, alcoholic products of the middle and low price segment are also in demand, and even more than before the crisis, which allows us to put these drinks on a par with such popular product groups as food, clothing and medicine.

Handmade

The manufacture of handicrafts, or handmade, is rapidly gaining popularity among Russian consumers and is in ever-increasing demand. This is especially true for products such as:

Paintings, especially in an abstract style (containing spots of obscure shapes, splashes, dots, play of colors and geometric shapes, but without an explicit plot). They are used as interior decorations and are bought for both private apartments and corporate offices.

Clothing, accessories and interior textiles, crocheted or knitted - unusual socks, hats, scarves, sweaters, napkins, bedspreads, etc.

Toys for children made from natural materials - wood, felt, cotton and woolen fabrics, etc.

Bags, bracelets and other women's accessories made of leather and suede. The main thing for such products is the original design, accuracy of execution and high-quality materials and accessories.

Ceramics handmade. Pottery can be not only a hobby, but also a profitable private business, if you make really unusual and high-quality things - dishes and containers for small items, jewelry, figurines and other souvenirs.

Exclusive jewelry. It is in demand even during a crisis. Many craftsmen are engaged in the manufacture of such things, so it is extremely important to correctly choose a market niche and make your products memorable.

Author's clothing. Consumers, tired of the monotony of clothing in stores, are increasingly turning to the services of seamstresses or purchasing original designer items from fashion designers. In addition to creativity, the quality of work and the materials used are very important for such products.

You can draw ideas for needlework from fashion trends, as well as from national folklore and traditional arts and crafts. Products in the handmade style not only exist in a single copy, but also carry a piece of the soul of the master. This explains the high demand for them.

Anti-stress products

Stress is a constant companion of residents of large cities. Not surprisingly, products designed to relieve stress and relaxation are in high demand among the Russian population. The range of anti-stress products and services is very large and constantly growing, because people are constantly inventing new ways to relieve stress. Anti-stress toys and souvenirs, special cafes with a special atmosphere, aromatic oils and various types of cosmetics that help get rid of stress and relieve nervous tension are among the most promising business ideas.

Tourist vouchers

In addition to anti-stress services, tourism is in high demand in our country. Competition in the tourism business is huge, and the services of tour operators, although they are in stable demand, but it does not exceed supply.

Tourism services can act as goods, since they can be traded anywhere, they are not tied to the place of production.

The crisis has spawned a trend to abandon expensive trips to famous overseas resorts in favor of domestic tourism. A tourism business focused on this direction can become very profitable if it is properly organized.

What product from China is in demand today

Trade in Chinese goods is one of the most promising and profitable business lines. There are a number of reasons for this:

goods from China are in demand among the population of Russia and are increasingly conquering the European and American markets;

the cost of such products is record low;

at the same time, any markups can be set - at the request of the seller and depending on the time spent by him;

a business related to the trade in Chinese goods is easy to set up, all sales and logistics schemes have already been repeatedly tested and tested by other entrepreneurs, and subsequently this business can be devoted to only a few hours a day in order to receive a stable income;

the range of such goods is simply huge;

The quality of Chinese-made goods has improved significantly over the past few years.

There is now a trend towards the development and implementation of methods and tools that serve other technologies. The following products are in high demand:

1. Portable batteries.

These small devices turned out to be exactly what owners of mobile phones and tablets badly needed. Therefore, portable batteries, or energy banks, are now at the peak of popularity and are simply in high demand.

2. Monopods.

A telescopic cane with a phone holder, or a selfie stick, became a bestseller after a well-organized advertising campaign.

3. Fake brands.

The Chinese industry is famous for its ability to copy the goods of other manufacturers (primarily large famous brands, whose products are always in demand among buyers and can be sold at high prices). It should be noted that as such industries develop, the quality of their products is getting better and is almost as good as the original.

What brands of clothing do most of us wear every day? Nike, Adidas, Versace, Calvin Klein, Lacoste? If you look closely, these clothes with logos of famous brands - women's, children's, men's, sports, business and casual - are mainly of Chinese origin. At least half of the country's population has such things in their wardrobe and actively wears them, rejoicing at a bargain.

Buying original items from leading brands is not cheap, and fashion changes so rapidly that you have to buy something new all the time. Therefore, Chinese versions of clothes, shoes, bags, watches and other accessories are in great demand, and few people care about the authenticity of the brand.

4. trinkets.

These are products that evoke vivid emotions, but do not have any practical application. Such funny toys as robotic fish, Furby soft animals, jumping fluffies, talking hamsters, rabbit key chains are in demand not only among children, but also among adults, because these products look cute and funny, give positive and joy.

5. E-Sigs.

This is a new smoking device that instantly became fashionable and is now in great demand among young people. Advertising provides an expansion of this demand, turning an electronic cigarette into a stylish accessory and a familiar attribute of a modern person. This trend has every chance of becoming a long-term one, since electronic vapor devices for smoking are much less harmful to human health than regular nicotine cigarettes and cigarettes, and for those who quit smoking, this is a real find.

6. Valgus Pro.

Sellers of this simple device make huge profits, because the bumps on the foot called "valgus deformity" cause discomfort to a huge number of people, and the Chinese offer a convenient and inexpensive solution to this painful problem.

7. Curling irons.

The peak of consumer demand for professional hair curlers falls on the pre-holiday days on the eve of February 14 and March 8, but during the rest of the year they are purchased very willingly. This device is a wonderful gift for women of all ages, as it allows you to quickly and independently, without the help of a hairdresser, make yourself a stylish perm and styling.

8. Instantaneous water heater.

This invention is far from new, but due to the low price and convenience of the design, it is very much in demand, especially in summer, during the period of massive hot water outages. The greatest demand is for flow heaters fixed directly on the tap.

9. Means for ensuring safety.

These include stun guns (in the form of lipstick or flashlight) and folding knives disguised as a credit card or belt (Grizzly, Card Sharp).

10. Accordion hose.

Such hoses fold perfectly and are very compact when not in use, and under the pressure of water they stretch in length. It is much more convenient to store them than traditional garden hoses, so during the "summer season" accordion hoses are in stable demand in online stores (however, some of them are bought during the off-season).

11. Multifunctional devices.

12. Chinese tea.

Unlike black tea, which is planted in many parts of the world, varieties such as oolong and some varieties of green tea grow and are collected only in China. These varieties are in great demand among connoisseurs, so organizing their sale in the format of an online store is a very promising business idea.

13. Disposable goods.

This includes many household Chinese FMCG products, which are extremely low cost, but online stores resell them for much more. This suits buyers quite well, since they simply have no idea about the real price of such goods. For example, these are slippers, textiles and bed linen (sheets, towels), cotton pads, napkins and hygiene products, dishes (mostly plastic), etc.

14. Power tool.

Such brands in this area as Makita, Bosh, deWalt are in demand and well-deserved popularity among the male half of the Russian population. The products of many of them - electric planers, cordless screwdrivers, and even gang saws and electric generators - are copied by Chinese manufacturers with very good results, and their cost is two to three times lower than that of the original products of any of these brands.

15. Cheap transport.

This category includes vehicles such as bicycles, ATVs and motorcycles. Formally, many popular brands of bicycles - Navigator, Stels, STARK - are Russian, but in fact in Russia they are only assembled from ready-made components supplied from Chinese factories. By the way, in addition to manufacturing parts, assemblies, fasteners and spare parts for "iron horses", China also has its own national brands that produce bicycles and mopeds of good quality - after all, these vehicles are in great demand among the Chinese themselves.

To find out what goods are in demand in 2017, you will be helped by the rating of growing foreign trade commodity markets "TOP-200 best goods for import and export", prepared by experts information and analytical company "VVS". Our company is one of those that stood at the origins of the business of processing and adapting market statistics collected by federal agencies. Main client categories: exporters, importers, manufacturers, participants in commodity markets and B2B business services.

commercial vehicles and special equipment;

glass industry;

chemical and petrochemical industry;

Construction Materials;

medical equipment;

food industry;

production of animal feed;

electrical engineering and others.

Quality in our business is, first of all, the accuracy and completeness of information. When you make a decision based on data that is, to put it mildly, wrong, how much will your loss be worth? When making important strategic decisions, it is necessary to rely only on reliable statistical information. But how can you be sure that this information is correct? It can be checked! And we will give you such an opportunity.

The main competitive advantages of our company are:

Accuracy of data provision. The pre-selection of foreign trade deliveries, which are analyzed in the report, clearly matches the subject of the customer's request. Nothing extra and nothing missed. As a result, at the output we get accurate calculations of market indicators and market shares of participants.

Preparation of reports on a turnkey basis and the convenience of working with them. Information is quickly perceived, as tables and graphs are simple and understandable. Aggregated data on market participants are summarized in the ratings of participants, market shares are calculated. As a result, the time for studying information is reduced and it is possible to immediately proceed to making decisions that are “on the surface”.

The customer has the opportunity to receive some of the data for free in the form of a preliminary express assessment of the market niche. This helps to navigate the situation and decide whether to study deeper.

We not only talk about the customer's market niche, but also suggest the closest niches. We give you the opportunity to find a solution in time - not to focus on your product, but to discover profitable new niches.

Professional consultation with our industry managers at all stages of the transaction. We are the creators of this niche of export-import analysis based on customs statistics, our almost 20 years of experience is the key to effective cooperation.

Some products become bestsellers as soon as they appear in the store. More than half of the new products do not find much interest among the buyer and quickly disappear from the counter. And only a few remain real bestsellers for a long time,

These products are so popular that they have an impact on people, society and even culture. Bestselling products were innovative and even revolutionary at the time they appeared. Creating a list of legendary products expertsanalyzed a huge number of categories of products that cause the greatest demand among different groups of the population, with a record volume of sales or high circulation, as well as consumer loyalty.

No. 1 - "Rubik's Cube"

Sales: 400 million

Production: Seven Towns Ltd.

Hungarian sculptor and architecture teacher Erne Rubik invented the first prototype of the "Magic Cube" in 1974 in Budapest. In 1980, the American company Seven Towns bought the rights to the toy and started producing the Rubik's Cube. The puzzle soon became an incredible international sensation. Amazing bright colors, affordable price and a fairly high level of complexity make the "Rubik's Cube" a best-selling product for many years.

#2 iPhone

Sales: 290 million

Production: Apple

In just 5 years, 290 million iPhones were purchased, making it the most popular smartphone model in the world. Apple's iPhone is a best-selling product at the top US electronics retailers such as Verizon, AT&T and Sprint. Apple's iPhone has earned about $190 billion. Today, 6 iPhone models have been released: the original version, 3G, 3GS, 4, 4S and 5 .

No. 3. "Harry Potter"

Sales (paper copies): 470 million

Production: Scholastic (US publisher)

The American publishers Scholastic Corporation released the first volume of the Harry Potter series in the 1990s. called Harry Potter and the Philosopher's Stone. The book immediately becamesensational, the total number of profits from sales of all novels of the bestseller amounted to $ 8.1 billion. The adventure chronicle of a young wizard helped the English writer JK Rowling become one of the highest paid authors in the world. The latest installment in the Harry Potter and the Deathly Hallows series is recognized as the most popular book in the history of book publishing. In the first day, 11 million books were sold.

Sales: 120 million

Production: Epic Records

The thirtieth anniversary of the release of Michael Jackson's famous album "Thriller" was celebratedthis November. One of the first discs to be promoted with video clips on the MTV channel. "Thriller" is the best-selling album of all time in just one year. For this disc, Michael won 8 Grammy Music Awards in 1984. 7 songs of the album were published in the top ten hits according to Billboard magazine.

No. 5. "Mario"

Sales: 275 million

Production: Nintendo

The character Mario (Mario) first appeared in 1981 in the rating series Donkey Kong. Since then, the Italian plumber has appeared in dozens of productions, each selling over 1 million copies. Meanwhile, one of the most popular is the game "Super Mario" (Super Mario): number of sales - 275 million copies.

#6 iPad

Sales: 81 million

Production: Apple

April 2010 Apple releases its first iPad, which became an instant bestseller. The iPad also became the first commercially successful tablet PC. Not so long ago, the American company began to produce the third generation of the iPad. Over the course of two years, 81 million Apple tablets were sold. To better represent this figure, let's say that it took Apple 24 years to sell the same number of conventional computers.

#7 Star Wars

Box Office: $4.74 billion

Production: 20th Century Fox

In 2009, the science fiction film directed by James Cameron "Avatar" was recognized as the highest grossing film in the history of American film distribution. But according to Box Office Mojo, adjusted for inflation, 1939's Gone with the Wind continues to be the highest-grossing film ever. On the other hand, taking into account the category "TV series", nothing can compare with George Lucas's masterpiece "Star Wars". The film was first released in 1977 and grossed $1.5 billion. The series grossed $4.74 billion over five films.

No. 8. Toyota Corolla

Sales: 41 million

Production: Toyota

The Corolla car has been on the market for forty years, and for all the time 11 models of the most popular brand have rolled off the assembly line. From that momentToyota sells an average of 1 Corolla every 40 seconds. It was the first brand that a Japanese manufacturer decided to assemble in the USA. Today, the latest Corolla consumes 7.1L of petrol per 100km and its base price is $16,140.

No. 9. "Lipitor" (Lipitor)

Sales: $126 billion

Production: Pfizer

"Lipitor" (Lipitor) is used to lower the level of cholesterol and fats in the blood. The drug was invented by Warner-Lambert, which was later bought out by Pfizer. Lipitor received approval from the US Food and Drug Administration in 1997. While Lipitor is not the only drug in its category, the drug's ability to effectively lower cholesterol levels makes it one of the most popular among many patients. and doctors. Last year, Pfizer's patent for the exclusive production of Lipitor ended. Since 1997, the total sales of the drug has reached $126 billion, which is almost 26% of the pharmaceutical giant's total revenue.

No. 10. PlayStation

Sales: more than 310 million

Production: Sony

The first PlayStation model was released in 1995. After 5 years, the Japanese electronics manufacturer opened sales of the second generation console - the PlayStation 2 (PS2), which became the best-selling model of game consoles in history. By 2011, sales had risen to 150 million PS2. In 2006, the newest model (PS3) appears on the market, but itwas no longer so successful. Despite this, over the entire period of production of various models of the PlayStation series, more than 310 million game consoles have been sold.