23.12.2015

Every novice vendor - and this is not surprising - is interested in the profitability of coffee machines. And in order to raise interest in themselves, many companies are cunning, overestimating the numbers, and sometimes they simply frankly take them out of thin air.

We conducted a survey of SuperVending customers and partners and came up with real benchmarks to find out how much profit a coffee machine can bring.

The first factor is location.

First of all, the profit from the coffee machine depends on the chosen point. Where you plan to install commercial equipment, there should be at least 50 people permanently working staff + waiting areas or congestion.

If there is a choice between a large “fluid” traffic or a small one, but with a waiting area, you need to choose the second option.

For example, in a shopping center, the profit from a coffee machine will be higher in the technical area where employees communicate / smoke / drink coffee than at the exit. The chances that a store visitor will stop for coffee is always lower than the chance that a person working here will take at least a portion of the drink in a day.

If you find a point near the waiting area where more than 50 people work, in 80% of cases the place will be profitable. It needs to be tested!

Factor two - testing

No one can determine at a glance what profit from coffee machines will be at one point or another - even a seasoned pro. Testing is always needed. So your success, first of all, depends on your perseverance, and not on luck, as many people think.

How to test a place with minimum cost and maximum accuracy?

To determine the profit from a coffee machine, you should not take exactly the equipment that you, after all, plan to install. If the point turns out to be a "failure", you will only spend money. Take any small machine that breaks down into two parts and can be easily transported in a regular car.

Install the vending machine on the point and fix the counter of sales of drinks and revenue. This option is now available on any machine.

For example, you sell about 40 glasses a day. So, the profit will be 40/2 = 20 thousand rubles per month.

How to calculate the net profit in the vending business?

Average number of drinks sold * average price of a drink * number of days in a month = revenue

For example, if the building has only 1 day off per month (i.e., 26 days the vending machine is used), the average number of glasses per day is 40, and the average cost of a drink is 35, the equation would be:

40*35*26 = 36,400 rubles per month

Now we subtract the cost of coffee and powders from this amount (this is 25% of revenue), the cost of rent (usually 10% of revenue), 1000 r for gasoline and 500 r for other expenses

It will turn out about 22,000 rubles a month.

Naturally, it is impossible to predict the exact figure. Vending machines cannot generate the same profit every month. Sometimes there will be more, sometimes less. But for the average result, this formula is quite accurate.

What is important to pay attention to?

There are nuances that will help you develop your vending business faster and increase profits.

• seasonality

• Ingredient quality

• Appearance of the machine

If you have a dirty or heavily scratched, crumpled coffee machine, you can not count on a good profit. Such a "monster" will only scare away customers.

• Rent

The adequate cost of renting a point is 10 - 15% of the revenue. If they ask for more, then this is a robbery. If less, most likely something is wrong with the place. For example, there is a high risk of vandalism, which the owner of the premises is silent about, luring you with a favorable rental price.

A successful businessman does not hover in the clouds - he calculates both possible gains and possible losses. Yes, in vending the risk of losing is much less than in any other business area. Especially if you work on used equipment.

According to SuperVending client statistics, the maximum loss is 20-30% of the initial investment. And in case of successful development, this amount can be beaten off in just a month. However, it is also important to think about the risks. If you get discouraged, you may miss something important.

Let's summarize

The calculation of the estimated monthly profit from a coffee machine requires a comprehensive assessment in all respects. We have listed only the basic factors. But there are a number of other secrets - for example, when beginners apply to SuperVending, we help to choose a specific model of the machine, depending on plans, opportunities, the chosen point, development plans and a bunch of other parameters.

Coffee is the favorite drink of many people around the world. Some people cannot imagine their life without it, starting every morning with a cup of fragrant, invigorating espresso or, say, latte. However, you can enjoy your favorite drink not only at home. And we're not even talking about cafes. In public places there are special installations where it is sold in cups.

Knowing about the extraordinary demand for the drink, many entrepreneurs buy coffee machines and make the right choice. Business brings them tangible income. But in order to achieve such results, you should study the nuances of choosing equipment, its installation and further maintenance.

How are coffee vending machines arranged?

High-tech filling is present in any coffee machine. For its correct installation, it is necessary to ensure the availability of electricity from the very beginning. As for the water supply, it will not be required when the equipment is equipped with a special tank. Such a component allows you to save a lot on the cost of the device itself.

Vending coffee machines are usually commensurate with the height of an adult in height. It is believed that the higher the device, the easier it is to use. Anyone can easily get a glass of drink or change.

Also, large devices are considered the most convenient to maintain. So, what is present in each of them:

• a window for issuing the selected drink;
• button for selection or with all kinds of additives);
• a window for receiving change;
• holes for bills and coins.

What does profit depend on?

Even if you have only one machine available, you can open your own business. The main factor worthy of attention is the choice of location. The success of the business depends on it. If you decide not to buy, but to rent equipment, look at products from well-known companies. Don't mess with unfamiliar brands.

In some cases, unscrupulous firms rent out coffee machines in order to study the most profitable points of sale. After that, under a certain pretext, they take away their equipment.

The next most important factor is assortment. It should be selected, guided by the location of the machine.

Points of sale for coffee and other hot drinks can be seen almost everywhere today: they are found inside supermarkets, banks and office centers. Often they are placed on the street. Such a business is considered one of the most profitable.

We select a place

According to the owners of vending machines, installing five or more coffee machines brings a good income. You can start with less. But you should prepare for the fact that the profit will be much less.

Entrepreneurs are strongly advised to pay attention to supermarkets that have gaming areas. Also, in their opinion, gas stations bring excellent profits. There is a steady flow of buyers here.

Installation of coffee machines requires a nearby outlet. If there is a sofa or armchair nearby, this will be an added advantage.

High throughput is very important. It is desirable that the site you choose is visited by at least several hundred people.

Expenses

The cost of coffee machines varies greatly. The price depends on three factors:

• functionality;
• working condition;
• manufacturer.

Simple models can be purchased for 90-100 thousand rubles. If you look for used units, you can save and spend 10-20 thousand less.

The price of multifunctional devices starts from 200 thousand rubles. They have many interesting additions, for example, protection from vandals, broadcast advertising, and so on. They have more options in terms of accepting payments.

The operating state may also differ from machine to machine. Newer models are naturally more expensive.

Cheap units can be bought from Unicum. Vending machines from the manufacturer Necta also, judging by the reviews, are among the most affordable. Now about rent.

On average, entrepreneurs lay out 1.5 thousand rubles. per month for the installed coffee machine. The price starts from 5 thousand rubles. and above, if we are talking about a large shopping center. If you're lucky, the landlord will allow you to place the equipment for free. But for this you will have to use the skill of the speaker and convince your opponent of the benefits. Sometimes government agencies hold special tenders for the placement of coffee vending machines.

Coffee machines, according to experts, occupy an impressive part of the market. The cheapest drink is the one that has no additives. If ingredients such as chocolate, milk, cream, and so on are indicated, the price increases.

For a business to pay off in one year, you need to sell at least 40 cups every day.

Maintenance of coffee machines

Coffee machines are very easy to use. You simply fill in all the required ingredients, after which you get the opportunity to forget about them for a long time. But for this you need information about the approximate sales volumes.

Each device can hold more than 300 glasses. This means that you will have to come back in about a week to reload. But leaving equipment unattended is also wrong. It is recommended to clean it every three days.

Please note that coffee emits an unpleasant odor after drying. If it is not removed in time, it will scare away buyers.

Installation of coffee machines becomes a source of trouble if the place is chosen incorrectly from the very beginning. You will need the help of movers to move the equipment.

Profit during the year varies from 120 to 180 thousand rubles. With minimal risk, your income remains stable.

It is better for a novice entrepreneur to purchase one machine. But as soon as a beginner gains experience, this number must be increased. At least 5 coffee machines must be available.

It is not recommended to purchase used equipment. It is better to buy a new coffee machine. The price will of course be higher. But in the event of a problem, you can contact the manufacturer for warranty repairs. In addition, sometimes companies willingly give free consultations on certain issues.

What is required for a coffee machine business?

This type of activity is also called the vending business. If you decide to devote yourself to him, you should register as an individual entrepreneur.
The employee you hire must be examined by specialists and have a medical book. Special certificates will be required for vending machines and products used.

taxes

More often, a scheme is practiced, according to which a businessman pays a tax on each square meter.

You will definitely not regret if you buy coffee machines. Feedback from entrepreneurs engaged in such a business is mostly positive. You receive income almost immediately. Depending on your business acumen, it will remain stable and even increase.

Installation of coffee machines in Moscow and the Moscow region is the main activity of our company. We will supply the most modern devices in your office or any other facility and will service them ourselves.

New Italian coffee machines on grain coffee

New vending machines for our network are supplied by the Italian concern Necta Global Vending - Europe's largest manufacturer of vending equipment.

The Italian company Luigi Lavazza S.P.A supplies us with Lavazza coffee beans. The high and constant quality of coffee beans is the key to the excellent taste of every cup of espresso.

Various installation options

For each client, we are ready to change the standard conditions and prepare the configuration of the devices and their modes of operation specifically for this point.

1. Ordinary- everyone pays for their own drink or product;
2. Free- if the company wants to give water to its employees at its own expense, the machine is switched to the "without payment" mode, just press the button and the preparation of the drink will begin. In this case, your company pays for the drinks (according to the results of the month, a detailed report on prepared drinks is provided);
3. Combined- a monthly limit is set for consumption "without payment" (it is paid by your company), over the limit everyone pays on their own;
4. Preferential- a discounted price is set for employees, for example, 5-10 rubles per serving, and the difference between the regular and reduced prices is paid by the company.

The above options are not the only ones. The payment systems used allow you to choose several dozen different options!

Quality of service

Our main task is to ensure the perfect operation of coffee machines 24 hours a day and 7 days a week:

• Cleanliness and hygiene: each apparatus must be kept perfectly clean, inside and out;
• Taste and quality of drinks: at each visit, the operator checks the coffee shop, finds out from regular customers if there are any complaints or complaints, prepares "test" drinks;
• Ingredients: All ingredients except sugar and water are imported from Italy;
• Drinking water: we buy and deliver water in 19 liter bottles.

• Rent amount
• Buyer Audience
• Presence of competitors
• Safety
• Activity registration
• What equipment to choose
• Ingredients and Suppliers
• Conclusion
  • • • Similar business ideas:

Even 10-15 years ago, the vending business in Russia was just emerging, and not every entrepreneur wanted to start it. The market was still poorly understood and little understood by many operators. In this regard, we are far behind the United States, Japan and developed European countries. Today, the picture is drastically changing. The activity of operators is visible against the background of an increase in the number of vending machines, and the consumer is becoming more and more picky - the amount of products consumed through vending machines is gradually increasing.

Vending is one of the types of business

According to Valeo Firma General Director Valery Rakitsky, in Japan, where vending is most developed, there is one vending machine per 23 inhabitants, in the USA - per 35, in Western Europe - per 110 people. In Russia, there are about 2,200-2,400 people per vending machine, which indicates a huge potential for the development of the industry.

Why coffee machines? The answer is simple - coffee machines are considered the most cost-effective in the vending industry. This is achieved due to the low price of the ingredients and the high selling price of the finished coffee. Moreover, coffee machines are quite easy to install - you can “attach” such a device anywhere, from the subway entrance to the bus stop, office or government agency.

Consider the main issues that arise when organizing a business on coffee machines.

Choosing the location of the machine

Before you buy a machine, it is important to determine its location. The place of installation of the machine is the most important thing, because the income of the entire business depends on it. The more sales the coffee machine makes, the more profit we will get.

Of course, the conclusion suggests itself that the greater the throughput of the outlet, the higher the income of the coffee pot. This is partly true, but not always. In addition to patency, indicators such as:

Rent amount

A retail outlet can be highly passable, but at the same time have a “non-lifting” rental rate. Often, the landlord guesses about the estimated income of your coffee pot and will try to set the maximum price per 1 m2. For example, in megacities - Moscow, St. Petersburg, it is almost impossible to find a point with low rent (up to 2000 rubles / m2.). In the regions, the rental rate is lower, but the price of the final product is somewhat lower.

The most unpleasant thing is that during a period of decline in demand, you still have to pay high rent.

There is an option to reduce the risks of high rent - by installing a vending machine in a new place, you can offer the owner a fee not for 1m2, but a percentage of the vending machine's revenue. Often, this option can be beneficial to both parties.

Buyer Audience

When choosing a place to install the machine, you should determine: Who will be the main buyer of coffee? How often does he drink coffee? What is his ability to pay? The answer to these questions will help you understand the expected demand and turnover of the coffee machine.

Presence of competitors

If there are other coffee machines or catering outlets in the immediate vicinity, then you should consider looking for another location. Or you may have to offer a better product, and possibly at a lower price.

Safety

We live in Russia, not in Europe - when installing a coffee pot for 200-300 thousand rubles somewhere at a street stop, you must assess all the risks from the invasions of "vandals". And they certainly will. Important is the presence of protection, the type of body of the coffee pot (vandal resistance), the ratio of profit to risks (the coffee pot must earn a lot to cover the costs of possible equipment repairs).

The most common installation points for coffee machines are: bus and railway stations, universities, office and shopping centers, bus stops, entertainment centers, banks, airports, government agencies. A gas station, according to some operators, is not the best option for installing a coffee pot.

Activity registration

Once you have decided on the intended location of the coffee machine, you can start registering a business. In this case, the organizational form can be either an ordinary individual entrepreneur or entity(OOO).

What OKVED code to indicate when registering vending machines OKVED code - 52.63 "Other retail trade outside stores." No activity licenses are required. As tax systems a single tax on imputed income (UTII) is applied. The size of the tax directly depends on the size of the trading area. In our case, this is only 1-2 m2 per vending machine.

What equipment to choose

There are no exact recommendations for choosing equipment. There are a large number of different manufacturers on the market, from well-known “oldest” European brands to newly arrived Russian companies. The main thing that a novice businessman should pay attention to is the price, technical characteristics of the device and real reviews of operators (on forums and Internet portals). It will not be superfluous to personally drive through the vending machines installed in your city, check them in operation, and conduct a coffee tasting. Thus, it is possible to understand which devices are given the greatest preference.

The choice of a specific manufacturer of a coffee machine must meet the following criteria:

1. Which machine do you need (depending on the installation location): anti-vandal, outdoor or office mode.

2. The capacity of the machine (number of cups, assortment of coffee) - depends on the throughput of the outlet. As a rule, the more capacious the machine, the more expensive it is. However, it makes no sense to overpay money for the capacity of cups if your machine will be in a low-passable place (office, state institution), where the bulk of customers are regular consumers. Another thing is universities, shopping centers, bus stations, etc., where just the capacity and assortment of a coffee pot are very important.

3. Region and city of the equipment supplier - the closer, the better.

4. Technical characteristics of the device. Sometimes it is better to pay 20-30 thousand rubles, but get a more reliable and functional device.

5. Supplier's guarantees and after-sales service. Also an equally important question. Coffee pots tend to break. It is doubly offensive if this happens with a new device. Therefore, the longer the warranty period offered by the supplier, the better for you.

6. Feedback from existing operators (as noted above). Do not strongly believe all kinds of magazines and reviewers. Articles in such publications may be purely promotional in nature. The best opinion is the opinion of the real owner of the slot machine network. And those can be found either on the forums / social networks. networks, or in person.

7. Price (everything is clear here).

8. How many years the company has been operating on the market - the longer the better. The age of the company should tell us about its experience, well-established technology and the trust of customers.

The coffee machine Coffeemar-G546 has good reviews from operators (on thematic forums). The device is the older brother of the equally successful G250 model. It has a large supply of water and cups (500 pieces), an increased assortment of coffee (by 5 buttons), automatic grinding adjustment and electronic control of coffee extraction. It also has increased vandal resistance due to the durable case made of 1.5 mm steel.

Such a device is perfect for installation in any place: in offices, state. institutions, shopping centers, universities, etc. The average cost of a new machine is 150 thousand rubles.

Ingredients and Suppliers

You will select the ingredients by trial and error. All novice vendors go through this. Much depends on the specific point. This is especially noticeable in office buildings - where the coffee pot has regular customers. The quality of the drink in this case becomes crucial. It is necessary to select such ingredients that the end consumer likes. Otherwise, you may face a lack of sales and a general loss of the outlet.

Choosing an ingredient supplier doesn't seem like a cakewalk either. The first step is to request sample samples of the ingredients, to try out their taste and quality. At the beginning of the operation of the machine, at least 3 suppliers should be compared. Alternately, you should fill in the ingredients of the first manufacturer, then the second and third - and take an interest in the opinion of the consumer. Which option is bought more often, with such a supplier, perhaps, one should work.

Maintenance of the machine depends on the traffic of a particular point and the volume of sales - on average, once every 2-3 days. If the point is super passable, a daily visit to the coffee pot is also possible. In any case, frequent visits to the apparatus cannot be superfluous. Proper maintenance involves: collection of the device, replenishment of the bunker with ingredients, checking the performance of payment systems, sanitary cleaning of the TA (inside and outside).

According to expert research, in 2012, every Russian had 300 grams of coffee a year, an American 900 grams of coffee a year, and every inhabitant in the Scandinavian countries - 3 kg of coffee a year. Russia has always been considered a "tea" country, while Europeans are more "coffee lovers". However, the popularity of natural grain coffee in our country is growing every year. And as experts predict, in 2014, coffee consumption by Russians will increase by more than 6 times and amount to almost 2 kilograms of coffee per year.

Residents of large cities are increasingly enjoying using coffee vending machines, whereas just a few years ago they often aroused suspicion. Now many consumers fully understand that coffee in it is no worse than in a restaurant or in a specialized coffee shop, but a drink in a vending machine costs less. And if there is a desire to intercept a glass of coffee and there is no desire to stay too long, then it is easier and better to buy a drink in a vending machine. Than overpaying in a coffee shop for service and wasting time waiting.

But, even despite the fact that coffee consumption in our country is growing, it is necessary to install a coffee machine carefully choosing a point so that it brings full return to the owner of the vending machine. Where are coffee machines installed? Here is an example of theoretical installation locations.

1. Malls - Contrary to popular belief, malls are not "gold mines" and rents are higher there than elsewhere. Everything depends on many factors. When installing the device in a shopping center, you need to understand who your consumer will be. It is not worth counting on the fact that the main share of customers will be store employees.

If chain stores are located in the shopping center, then the sellers in them work according to a clear schedule and the administration will not welcome any absences from your machine. Especially drinking coffee and walking around the building. In addition, where there are networks, and hence a large number of visitors, usually high rental prices.

If this is a shopping center where small individual entrepreneurs rent premises, then perhaps they can become your clients, but not a fact. Such a point should be considered from all sides - whether landlords provide a room for food, if cheap catering points, etc. Many shopping centers have special rooms for tenants, with kettles, where they can bring their lunch and have a snack.

Basically, when installing a coffee machine in a shopping center, they rely on visitors to the center. But in this case, it is necessary to take into account the presence of inexpensive cafes in the shopping center and other outlets that provide visitors with food and drinks. In any case, the vending machine is best placed near the waiting area, where there are shops, or near the entrance. Shopping mall parking lots are also a good place.

2. Universities, colleges - are rightfully considered one of the most highly profitable places. But they also apply to high-problem points. If students start throwing glasses around the building, the administration of the university often tries to simply get rid of the vending machine. Also, students often deliberately try to break the vending machine. Incomes in educational institutions are usually high, but the apparatus can also be spoiled.

3. Office centers, covered markets and fairs, enterprises, municipal institutions. This category can also include tax departments, traffic police, driving schools, city halls, etc. This is a fairly large category of points where there is constantly traffic of visitors and directly people working in the building. In this case, you will not consider every point. It is necessary to evaluate on the spot (traffic to the people, waiting, etc.).

When installing the device at such points, they are guided both by visitors and employees. For example, there may be no visitors at the plant, but the machine is placed near the rest rooms for workers. Or, in the traffic police, the inspectors themselves may not use the coffee machine, but visitors will be happy to use it. Also, swimming pools and large libraries, fitness centers, car services, car centers, etc. can be considered as possible installation points.

4. Railway and bus stations, transport hubs - are considered good points, but only if they are large transport hubs. The city itself may not be big, but if it is a transfer hub, where people spend time waiting, then the vending machine may well be profitable for its owner. However, vending machines installed at transport hubs are also classified as a risk group, as are vending machines in universities.

Also promising points include parks and recreation areas, bus stops, metro crossings, taxi ranks, medical facilities, large city hairdressers, etc. In general, it is impossible to recommend a controlled point for a coffee machine as a kind of panacea. In one place, a vending machine installed in an office center can be profitable, but in another, also installed in a similar center, it cannot. There are approximate landmarks where vending machines are most often installed. But any place must be analyzed. In addition, having put a vending machine in a certain place for testing, it is necessary to withstand three months, and only then draw conclusions. Since it takes time for people to get used to the vending machine and learn how to use it.

Conventionally, places for vending machines are divided into two categories

1. Where the audience is constantly changing (train stations, parks, etc.)

2. Points with a permanent clientele (office centers, universities, etc.)

Vending machines must be installed in a conspicuous place, they cannot be placed in nooks, dark corridors or where doors will cover them, and you should not install the device near a series of shop windows. The device must be placed in a clean place, not near garbage cans, smokers, etc., a bucket is placed under the used glasses under the machine.