How to start a business - a step-by-step plan from scratch for beginners. Who, why, where and how to learn business Project planning and management

Many people ask themselves: “I want to start my own business, but where to start?” Realizing that this business takes a lot of time and effort, people leave this pipe dream. It is much easier for them to work 8 hours, return home, watch TV with their legs up high, drink beer with friends and not think about anything. It is not so easy to have your own business, it takes up all your free time and makes you think about your development around the clock. But there are those who are attracted by their work, as it is independence and the realization of their own ideas.

A new kind of business projects

Getting started, you need to understand how to start your small business. Today, such a type as a startup has become popular all over the world. This activity has a short history with a short development time. This concept arose only when a large number of IT companies began to appear around the world that served the narrow-profile needs of various large and middle-class businesses. These firms differ from their "brothers" in that they are looking for free places in the market. They do this in order to introduce their experimental and advanced technologies.

Many do not part with their thought: “I want to open my own business, where to start?” They think, reflect and actively start work. And they get it. For example, trade in various goods and services through a social network. Such a boom began only a couple of years ago, but has generated a lot of interest among people who are actively involved in these projects. Thanks to such conditions, you do not need to spend your money on unprofitable and expensive retail. You do not need to pay a large amount for rent of premises, utility bills and salaries of your subordinates. You just need to create a page on a social network and upload the necessary pictures with goods, their prices, and then tell a large number of people. And in social networks, such a system as “word of mouth” works great. Your friend used your product and then told his friends. And your business will quickly bring good income.

How to open a small business, where to start?

To get a loan for - it doesn't matter if it's a traditional scheme or a start-up - you can use banks that finance private entrepreneurship. Unfortunately, the interest for business is too high, and not everyone will decide on such an adventure. When thinking about offering your services, you need to know where to start. First, it is an analysis. You need to study everything about your industry: what new technologies are there, what is happening today in the chosen field. For example, a future businessman is sure that his product costs five kopecks, but if it is properly developed and presented to people, it will cost thousands. Only after such an analysis, a startup is an excellent scheme for starting a business.

Franchising

It is necessary to answer another important question: "How to start a business from scratch?" Ideas can be different, maybe it will be something that you can do with your hands, or something that you want to do. For example, franchising is when an entrepreneur buys the right to operate under any brand. In addition, you will receive assistance from the owners during the opening and constant quality control of products. Remember that there are some successful international and domestic franchise companies. For example, the most recognizable fast food restaurant is McDonald's, which has a large number of outlets around the world. The owner of this network monitors all the goods and the good work of his employees, so that when you come to some country, you feel the same taste of Coca-Cola, Burger or ice cream. All McDonald's cashiers and waiters are the friendliest people in the world. This is achieved by their trademark greeting "Free cash" and the offer of a pie for coffee, which cannot be violated, since this is part of the system.

Among domestic franchising projects, there are restaurants such as Yappi, Celentano, Kartoplyana Hata. They have hundreds of points of sale in our country and, just like McDonald's, they have a unified set of dishes, marketing and design.

Which business to open

A future entrepreneur constantly thinks about this question: "I want to open my own business, where should I start?" For example, you can open a hairdressing salon, a restaurant or a shop, while buying a franchise. Before opening, you need to thoroughly analyze the market, competitors and the work of the opened establishments. Will the selected service (product) be in demand, will the acquired franchise be competitive among other representatives.

business acquaintances

When starting a business, business contacts can help. Most often, you have to resolve issues through acquaintances who work in government bodies. Such connections can help to open and develop a business. It is also important to give full information to future consumers about your services and products. For example, you produce concrete blocks, and for this you need to know about all future buyers in order to offer products on time at an attractive price.

Exploring the area

Today, you can easily open your own business. Business ideas for beginners can be different. You can choose and start very quickly, as many are tired of living and working like everyone else. People want something new, unique products. They want to be different from their neighbors in everything: clothes, lifestyle, habits, priorities. Therefore, it has become fashionable to open small private shops with products from farms or special beauty salons only for men.

You can also notice such places for recreation as coffee houses. The barista who works in such an establishment knows his customers. Someone likes coffee, and someone likes cappuccino on Mondays, Fridays and Sundays, and there are those who prefer their favorite dish on holidays. Such an individual approach to their clients is the key to the success of their business. Therefore, asking the question: “I want to open my own business, where to start, I don’t know?” - for a start, it’s worth exploring the territory. Then you can understand what exactly people lack.

Choosing a business idea

Where else can newbies look for ideas? Of course, in the industry in which you are well versed. For example, you used to work in the field of purchasing clothes for a large chain store. And now you understand that it's time to start a business with minimal investment. To do this, you can find ideas in everyday life. The Internet is full of offers for the sale of clothes. Perhaps there are too few children's things in your area, and they are expensive.

In addition, not many people can afford shopping in America or Europe, where a quality product costs a penny. If you are wondering: "I want to open my own business, where do I start?" - An excellent option would be to create your own online clothing store, where you can buy high-quality children's clothes at low prices.

Travel business

This type of activity is becoming popular among entrepreneurs. Beginners want to open a tourism business, they don’t know where to start. Despite the great competition, this type of activity attracts with its cost-effectiveness at the first stage. If you decide to open your own travel agency, then you need to know about some rules.

Tourism legislation identifies three types of activities for licensing:

• Travel agency activity.
• Tour operator activity.
• Timeshare.

To open this type of business, you need to comply with some requirements that are spelled out in the Regulation on Licensing Tour Operator and Travel Agency Activities. To do this, you will need a room that you can rent and hire employees. The license is issued both for an ordinary individual entrepreneur and for a legal entity (CJSC, LLC, etc.). For registration, you need to pay a state fee of 400 rubles. After that, you need to certify a copy of your passport and your signature with a notary, which costs about 600 rubles. It is imperative to make a seal, which will take about 200 rubles, and receive statistics codes for payment to the state's piggy bank.

Do not forget about the certificate for booking and selling air travel. Conditions for certification are established by the Federal Aviation Rules. They include requirements for personnel, premises, security systems and reservations. If you want to sell tickets on your own, you should sign an agreement with the airline and get a certificate.

After all the necessary operations, you need to find customers. This is where advertising can help. Today there are a huge number of advertising agencies. To somehow stand out from the huge number of offers, first determine the target audience for your travel agency. If you sell high priced cruises, advertising in a cheap newspaper won't get you customers. You need to choose business publications or glossy magazines. A good effect is brought by special catalogs about tourism and recreation. Before you advertise in such publications, you need to come up with and develop your own memorable corporate identity.

What do you need to start a business

Before you start your business, you need to choose a field of activity. After the idea is fully studied and ready to be realized, it is necessary to register your organization. For small businesses, registration of an individual entrepreneur (IP) is suitable. This form of taxation allows you to hire up to 10 workers. In addition, you can register up to six additional types of your activities. But remember that there are some that require a license.

Business plan

There are various business ideas for beginners, and they all require the necessary tool - a business plan. Properly drawn up, this document will help your organization in the future. It should include the basics of studying competitors, consumers and the market. In addition, it should include a complete marketing plan that will promote your product.

Business ideas for a certain amount

Do you have a free amount of money that you want to invest in your business? Opening a business for 100,000 rubles is not difficult. For example, if you are good at taking good photos, then this would be a great idea. Today it has become popular to be a photographer at weddings, various celebrations and individual shootings. To do this, you need to purchase:

• Good camera.
• Tripods.
• Lighting technology.

For 100,000 rubles, you can buy coffee machines and put them in places where they will be popular. These can be institutes, hospitals, parking lots, etc. Do not forget that you will have to solve some issues regarding the rental, constant maintenance of the machine, etc.

For girls, the work of a manicure master is perfect. The specified amount will be spent on training, advertising and the purchase of necessary materials.

Another option is a small atelier for tailoring. To open such a business, you need to properly manage the funds. To do this, you need to purchase samples of materials and equipment. If you have a small apartment, then rent a room. If you do not have sewing skills, then hire employees and be sure to advertise.

Your profitable business depends on the organization. You can arrange it as written above, or you can sign contracts with employees so that they can work on their typewriters. And you will only find customers and take your percentage for it. This is usually done in small hairdressers. Thanks to this option, you do not have to spend money on advertising. If you think about it, every problem has a solution. In any case, business is a big risk.

Business projects

"Where else can you find business ideas for beginners?" - you ask. Many inexperienced entrepreneurs are helped by their more mature "colleagues" who are already successfully developing their business. Thanks to their advice, you can draw up the first business plan for your own business or find a franchise. Experts recommend avoiding those activities that are widespread. For example, such as nail salons. The best choice will be those that have little competitiveness.

A great activity is selling as a small business. Where to start depends on each individual case. For example, to sell jewelry, you need to find a wholesaler whose prices are lower than others. In addition, you can easily make money on the Internet. Many prefer stock trading, such as Forex. If this is a dense forest for you, then you will have to spend time learning.

To understand what kind of business you can start, first evaluate your own strengths. Being a good hockey player, you can't win a bowling game based on the fact that these two activities are sports. Passion for business depends on what you are well versed in, where you know all the intricacies of the market and are sure that you yourself will give 100% to your business. Remember that profit does not come immediately. Perhaps some time will pass. It may be a month or two. This is especially true of the initial business, in which minimal funds are invested. Given these conditions, as well as applying the tips, you will turn your business into a profitable enterprise. Potential customers will become your regulars.

15Jul

Why I decided to write this article

Because many who ask me questions ask something that at first you shouldn’t even bother at all. There are even questions that a person may never face at all. In general, “Woe from Wit” occurs in the minds of many novice entrepreneurs, and we will “eliminate” this grief in this article. At least I'll try my best. Now let's talk about mistakes, and then I will give a step-by-step plan as I see it.

Some errors and their solutions

1. Break-even point not calculated

Many start a business without even considering how much in what period they need to sell in order to break even. This is important because many business models are cut off at this stage.

Calculating the break-even point is easy. You consider how much you incur expenses per month and then consider how much you need to sell goods or provide services per month in order to recoup these expenses. If the figure is too large and seems unrealistic to you, then it is better not to take on such a business. If you think that you can sell the right amount of goods to cover expenses or start covering expenses in a few months, then you can think about this business further.

Conclusion 1: Until you have a complete financial picture of the business in your head, you can’t borrow money or even use your savings.

2. Everything must be perfect

At the beginning of your business, you want everything to be right and beautiful: the most modern equipment is bought, the most functional website is created, the office is repaired, etc.

Striving for the best is useful, but there is one “BUT” - before you spend money, check the performance of your business model. If you are going to make an expensive website design, first make sure that your services or products are in demand at all.

Or, if you're opening a cafe, before making expensive renovations, try to start selling in the premises that are available with minimal investment. If sales go on and a place in this area of ​​the city will bring at least some profit, then you can expand or make a cool renovation.

Conclusion 2: Don't invest a lot of money until you're sure people want the product. And you don’t need to bring everything to perfection, thereby delaying the start. Start with what you have and gradually develop and improve.

3. Not understanding your future business or simply no love

I personally think that a business should at least like it. For example, I love each of my business projects, and if I didn’t love them, they wouldn’t turn out to be profitable.

Some start-up entrepreneurs write me questions like “What to sell”, “What services are profitable to provide”, “What kind of business is profitable to do”, etc. I answer everyone: "Open your own bank." And no one likes my answer, although it answers all these questions. Each entrepreneur has a different life situation, different interests and different knowledge. If one likes selling toys and the other likes selling men's suits, then they won't be able to switch businesses and be as successful. This is because they do not understand the model itself and simply do not feel interested.

Conclusion 3: You can't build a business on an idea just because you just know it's profitable and you're not interested in it. Business needs to be understood, loved and “be in the know”. For example, I could not open a massage parlor and lead the business to success. Not because I don't have enough money, but because I don't understand anything in this business.

How to start your own business - 10 steps from scratch

To begin with, I want to say that below I will give 2 plans on how to start your business: complete and simplified. Let's start with the complete.

Step 1. Business Idea

Of course, to start a business, you need to know what to start. I have always said, I say and I will say that an entrepreneur must have an idea. If you can't even come up with an idea, then what kind of business are you talking about. It is not necessary to be an innovator and come up with something unimaginable. You can take an already working idea, look around, find flaws in it, or simply improve it the way YOU see it and it will be a different business. It is easier to enter a formed market than to form it yourself. And the idea should not be global, you can start a micro business or.

In order to come up with or find a business idea, read the following articles and after reading you will 100% decide on the idea:

After the articles are read, the ideas are thought up, you can proceed to the next step.

Step 2. Market Analysis

After choosing a business idea, you need to analyze the market, find out if people really need your product. Evaluate the competition, identify the positive and negative sides of competitors, find in yourself what will make you different from your competitors. Compare prices, quality of service, assortment (if it is a commodity business) and look to the maximum for what you can be better at. It is necessary. Why? Read!

Once you have assessed the supply and demand and realized that you can compete with existing companies, you can move on.

Step 3. Business Planning

Step 5. Registering your business

This step cannot be missed, because the business must be registered. You can use LLC or IP. It all depends on your activity. This article will help you:

Once your business is set up, you can move on to the next step.

Step 6. Taxes and reporting

I indicated this step right away, because you must initially decide on which taxation system you will work with. This must be done immediately, because the amount of taxes and how they are paid depend on it. To do this, read the following articles:

And also read other articles of the rubric, because there you will always find up-to-date and complete information about tax and accounting. You can also ask your question and get an answer from a specialist.

Step 7. Quick idea testing

Someone will say that you can test without registering a business. And you are right! It is possible and so, but it was not in vain that I wrote at the very beginning that there would be 2 scenarios for the development of events, and in the second I will talk about it. Now let's move on to testing itself.

Initially, you need exactly quick testing - “testing in battle”. With your own money, test the idea, give minimal advertising, make the smallest possible product and try to sell it. Study demand in practice so to speak. You have to look into your plan, estimate what you need at the minimum in order to get started and start right away. Why is this being done. At the very beginning, I wrote about one of the mistakes of novice entrepreneurs, which consists in delaying the start, in constant improvements, etc. You don’t need to bring it to perfection, you need to start as soon as possible in order to test the idea in action, get the first sales and be inspired to continue development.

If the start does not give the first sales, then you need to revise the plan, idea and look for errors. A quick start is also done so that in case of failure you spend less time, effort and money. Agree, it would be more annoying to prepare for a year, and then fail? It is less offensive to realize your mistakes right away, while you still have little time to do. So you can make adjustments along the way and everything will start to work out!

To test ideas and your business can help you. It is more for testing ideas on the Internet, but it is also suitable for the real sector (offline).

Step 8. Business Development

After the tests have been carried out, the plan has been adjusted and sales have started slowly, you can develop your business and refine everything that you wrote in the plan to perfection. Now you can improve the site, increase warehouses or office, expand staff, etc. When your idea and business model has shown its performance, it is easier for you to set more global goals. Moreover, you have already received the first money from the first orders or sales and can reinvest them in development.

If there is not enough money, then here you can already resort to loans and borrowings, because business brings money and you can borrow with a clear conscience for its development. If you don't need much money, even a credit card might work. In I told how you can use credit card money for your business without interest.

Step 9. Active promotion

This step could be attributed to development, but I took it out separately. After you have wider warehouses, more powerful equipment and site, more employees, etc., you need to make it all work. This requires aggressive advertising to the maximum. You have to use a lot of promotional opportunities. Look for clients on the Internet, do offline advertising, do direct sales, etc. The more advertising tools you use, the better the result. But be sure to record the results and filter out ineffective advertising tools so as not to waste your budgets.

Step 10 Scaling

Your business is doing well, making money, you are constantly developing, everything is great! But there are also adjacent areas or neighboring cities. If your business model is successful in your city, then you can make representative offices in other cities. If there is no desire or opportunity to go to neighboring cities, then you can simply capture an adjacent direction, if there is one at all.

For example, if you sell household appliances, you can simultaneously open a repair service and provide paid repair services. If your client's equipment is beyond repair, you can always offer him to buy something from your store in exchange. In general, look at your business and I am sure that you will find something to cling to.

What else can you pay attention to

During the launch of a business, there are several parameters that allow you to evaluate how effective your business is at the start, take them seriously:

If the net income of your business is above zero, excluding equipment costs and taxes, then your business will survive because it generates some money. If it is below zero, it means that your business is burning money, and it will not have enough loans and investments;

If you planned sales for 200,000, and sell for 50,000, then this is an occasion to seriously adjust your work and, possibly, the plan itself;

You should be comfortable. Business is hard. If you, too, are constantly having a hard time, then it will be difficult to cope with the tasks of the business. Give yourself enough comfort so that you don't feel left out because of your own business.

How to start and open your own business in a simplified way

As promised, I will give another simplified diagram of how to start your own business. Because I have already written all the points above, so I will refer to them here so as not to repeat myself.

I myself have used this scheme more than once, because before I started very small projects in which a lot could be missed. So the schema looks like this:

1. Idea (it should always be);
2. Easy planning, you can not paint, but fit the main points on a sheet of notebook. It is done in order to draw a model;
3. Quick idea test. Perhaps even without investments and search for money. Or very little money will be required and they will simply be in your savings;
4. Development and active promotion. After the first orders are, you can start active promotion and bring everything to mind;
5. Business registration and scaling.

As you can see, I missed registration at the very end, because some business projects can be implemented without registration, because during the test you don’t get so much money to immediately run for them to report to the tax office. But if the business model has shown its performance and, after active promotion, it is growing, then the design should be instant.

But you still can’t do without registration even at the first stages if you need a retail space, an office or work with companies under contracts, because for this you need at least an individual entrepreneur.

Conclusion

In this article, I told you how to start your own business, talked about the mistakes that beginners often make and I made, and now you know what to do before starting your own business. Read my site, subscribe to it, and try to start doing your own thing. We will not leave anyone on the site without help. Thank you for your attention!

Sincerely, Schmidt Nikolai

How to start your business from scratch if you have no money and experience? Where can I find a working business idea to start a project? What kind of business to start in order to get the first profit tomorrow?

Hello dear friends! In touch Alexander Berezhnov, entrepreneur and one of the founders of the HiterBober.ru business magazine.

Today we will talk about how to start your own business from scratch. Is it really possible to do it at all? I answer unequivocally - YES!

Here I will describe a step-by-step technology for starting a business, and give examples from my own business practice, as well as talk about the experience of my entrepreneur friends who started their own business without money and other material assets in the form of premises, equipment or goods.

You just have to study this material and apply the knowledge gained in life!

Ready? Then let's go!

1. Why is it better for beginners to open a business from scratch?

Dear readers, this section of the article is very important! I sincerely advise you to study it carefully. I guarantee you won't regret it.

Here, the key points for starting a business for beginners will be explained in terms of entrepreneurial psychology.

Before you start a new project, be sure to think about what your desire is due to.

Understand yourself and your motivation to open a business, and my little test, compiled in the form of two blocks of different beliefs, will help you with this.

For example, a great way for a beginner to start a business would be to sell popular, in-demand products from China.

Belief Block #1.

With what thoughts you SHOULD NOT start your own business:

• How to quickly earn a lot to pay off debts?
• The idea that I have in my head will definitely work, but I need money to implement it;
• Am I worse than others? Here my neighbor is engaged in business and everything will also work out for me;
• Tired of these fool bosses, tomorrow I quit and open my own business!

Yes, friends, business is more psychology than technology. I'll explain why a little later.

Belief Block #2.

Conversely, you are READY to start a business if you think like this:

• I am very good at doing a business that is in demand by the “market”, and on its basis I want to open my own business;
• I am aware that in the beginning large investments in a business are very risky, and only free money I can invest in a business, but I will not borrow it, since the risk of losing money without business experience is very high;
• My business requires a lot of time, and in order to develop it, I must have a cash reserve or source of income until my project brings tangible income;
• Having started my business, I will no longer have bosses and controllers who guide me in my work, and I need to become an organized person now enough to act independently and achieve success in entrepreneurship.

If you are dominated by beliefs from block number 1, do not rush to get into a fight. After all, most likely, such judgments indicate the emotionality of your decisions and underestimation of the risks that arise when starting your own business.

The beliefs that prevail in your head from block number 2 indicate that you are fully aware of what a business is and are going to take a responsible approach to its start and further development.

I already wrote above that business is basically psychology and only then - technology.

It is time to explain why this is so.

The thing is that our internal "cockroaches" and delusions prevent us from starting our project.

Here are just a few of the myths that hold back successful projects:

1. Without money and connections, a business cannot be opened;
2. Taxes will eat up all the profits;
3. Bandits will take my business;
4. I don't have a commercial streak.

Surely you are familiar with all these fears of beginners. In fact, if you overcome them, or rather, just score and do not think about all this nonsense, then your chances of success will increase MULTIPLE!

You can prepare documents for registering an LLC and an individual entrepreneur for free through the online service. At the exit, you will receive forms filled out without errors, which will be printed and submitted to the tax authority. So already at the first stage you save your money and time, insure yourself against the refusal of the Federal Tax Service, without delving into the complex language of the legislation.

2. How to start your business so as not to burn out - 10 iron rules!

Then I bought 2 terminals for receiving payments. You probably yourself have used the services of such terminals more than once when paying for a mobile phone. But this business cannot be called open from scratch, since at that time (2006) I invested about 250,000 rubles in it.

So, friends, perhaps you know both successful examples of business projects and examples where entrepreneurs with their “brainchild” failed.

By the way, basically everyone hears stories of great successes, but it’s not customary and even ashamed to talk about failures.

Like, here I am a fool, a loser, went bankrupt, lost money, got into debt. So what's now? And now there is nothing left to do, it remains to live on and step by step to get out of this situation.

So that you don’t end up in the place of this poor fellow, here are the simplest rules that will help you start a business with minimal risks and a greater chance of success.

How to start your business from scratch and not go broke - 10 iron rules:

1. Never take loans to start a business if you have no experience;
2. Before opening a business, take off your “rose-colored glasses” and ask yourself the question: “What will I lose if I fail” ?;
3. Be prepared for different scenarios, consider both an optimistic scenario and a pessimistic one;
4. In no case do not open a business with money intended for other strategic goals in your life (children's education, loan payments, medical treatment, etc.);
5. Carefully study the market and your capabilities, that is, the resources you have to start your own business;
6. Do not get involved with obscure or "super profitable" projects that require serious investments;
7. If possible, talk to experienced entrepreneurs who are successful in business and take note of their advice;
8. Start a business in a field you know;
9. Plan the upcoming actions in writing and clearly articulate each stage that you have to go through to achieve the goal;
10. Be optimistic and do not stop at the first difficulties!

3. How to start your own business from scratch - 7 easy steps using the example of a fictional aspiring entrepreneur Vasya Pupkin

For clarity, I propose to go through all 7 steps of the technology for organizing your business using the example of a fictitious entrepreneur, let his name be Vasily.

This is the hero of our story, who decided to open a business from scratch.

Step 1. Determine your value

Look, friends, I think you will agree that a business can be called an exchange of money for some value that you can give to your customers, that is, to solve their problem for money.

Let's say you're good at driving a car, or good at making beautiful designs on a computer, or maybe you have a talent for making DIY crafts - in all these cases, you have value that people are willing to pay for.

Let's get straight to the point and do a practical exercise that will help you start your business from scratch:

Exercise:

Grab a piece of paper and a pen, then write down a list of 10 things you feel you're better at.

Once this list is complete, consider what things you are good at that you really enjoy doing. Maybe you are currently doing this as a hobby.

The fact is that a person cannot do what he does not like for a long time, and business is a big creative process that requires you to be versatile in development, willpower and dedication.

For example, as a result of this exercise, you came to the conclusion that you like to teach something, explain, communicate with people and work with information, and most importantly, that you are good at it.

Then, by combining your abilities, you can become a private tutor, consultant or succeed in the network marketing industry.

This is a general principle.

So, Vasya lived...

Vasily decided to open a business, and responsibly approached this task.

Vasya made a list of his favorite activities and compared it with what he does best.

As a result of the exercise, our hero decided that he would be engaged in computer design, since he has been working for several years at DesignStroyProekt LLC in the city of Chelyabinsk, which develops interior design and then finishes the room according to a 3D project.

Vasily appreciated his strength and decided that he would become a private interior designer, he already had a number of completed projects, positive customer reviews and an impressive portfolio.

Vasya loved his work and sometimes even took it home, as there were a lot of orders from the company.

Even then, our hero realized that, in fact, he was engaged in entrepreneurial activity, only the company buys his services at a low price, and customers pay much more for the design development to the company.

Here Vasily realized that if he could find clients on his own, then he would not have to go to the office at all, and his initial investment in the business would be minimal. After all, his design skills themselves are, in fact, a business.

And so the idea came to our newfound entrepreneur to start a business.

While working in the company, Vasya even received a small percentage of completed projects, which means he could influence his income level.

Fortunately, he lived in a large city, where he had quite a few potential customers.

Step 2. We analyze the market and choose a niche for a future project

In order to understand whether your business will be successful, you need to conduct an appropriate analysis of the market in which you will sell your products or services.

So, Vasya decided not to rush and carefully prepared for a new life stage, which was called "free floating in the world of business."

During the few years that our designer worked for the company, he learned that there are about 10 similar companies in the market of his city, and they all provide similar services.

He asked his friend Pasha to go to these companies under the guise of a client and identify their strengths and weaknesses in order to further develop competitive advantages by working for himself.

After commercial intelligence, Pasha named a number of strengths and weaknesses of these companies. Pasha arranged these sides in a table so that it would be convenient for Vasya to compare them.

Strengths of Vasya's competitors:

• the interior designer of these companies makes an inspection and measurement of the object for free;
• all companies provide a discount on the subsequent finishing of the apartment;
• 7 out of 10 companies give a client a gift certificate for a 30% discount when ordering a design project from them again;
• managers of 9 out of 10 companies talk attentively with the client, correctly ascertaining his needs.

Weaknesses of Vasya's competitors:

• 8 out of 10 companies try to oversell too many additional products and services on their first meeting with a customer. This causes his negative reaction;
• the interior designer in all 10 companies, at the first conversation with a potential client, conducts a dialogue in a complex professional language using a large number of special terms;
• 7 out of 10 companies charge extra for editing computer-aided design projects.

Taking into account all the above pros and cons of competitors, our hero Vasily decided to design the interiors of houses and apartments in his city at a lower price. Similar companies on the market provide these services more expensively, since they spent a lot of money on maintaining a workplace and paying taxes for an employee.

The cost of the services of our designer was now one and a half times lower with the proper quality of execution of design projects.

This completed the second step of building your business from scratch with Vasily Pupkin.

Step 3. Decide on the positioning of your business and draw up a Unique Selling Proposition (USP)

In order for your customers to understand what exactly you offer them and what makes you unique, you will need to decide on your positioning. In other words, in what light will you present yourself to your client.

Let's return to our fictional character Vasily, who wanted to open his own business and was at the stage of developing an offer for the customer.

Vasya already had a good portfolio and a number of testimonials from satisfied clients, but how to show all this to your potential customers?

Then Vasya said to himself: "I'm a designer!", and decided to create his own website on the Internet.

Here he posted his portfolio, reviews, information about himself and his experience, as well as his contacts, so that a potential client could easily contact him.

Vasily also formulated his Unique Selling Proposition (USP) *, which sounded as follows: “Creating the interior design of your dreams for a reasonable price. Creative. Brightly. Practical."

So Vasya began to position himself as a professional designer who, at an adequate cost, develops a good quality product for people with an average income level.

Step 4. We draw up an action plan (business plan)

In order to launch your business and avoid many problems, you need to be prudent and try to put your idea and action plan on paper in as much detail as possible.

You can briefly write down the main stages that you have to go through to organize and launch your project. Draw diagrams and drawings, make explanations for them.

Correctly, this stage of starting your business from scratch is called business planning. This is your instruction, following which, the chances of success are greatly increased.

I already wrote in one of the previous articles, be sure to check it out.

Now we return to our hero Vasily, who decided to become an entrepreneur and quit his job. Vasily has long wanted to open a business without investments, because he did not want to risk money. He understood that without proper experience, such an experiment could end badly and lead to loss of money.

As a result, Vasya decided that his actions would consist of 3 simple stages with subtasks and look like this:

1. Create your own website with portfolio, reviews and contacts;
2. Post your portfolio online on sites for remote workers;
3. Inform the immediate environment about your new project (friends, acquaintances and relatives).

Stage 2. Getting the first orders

1. Sign contracts and receive advance payments from customers;
2. Fulfill orders;
3. Get feedback and recommendations from the customer, add work to the portfolio.

Stage 3. Dismissal from work

1. Write a letter of resignation;
2. Work out the required 2 weeks, complete work projects and transfer cases;
3. Agree on the supply of customers for repair and finishing work to contractors.

Now he was fully prepared for the first practical steps to transform himself from an employee into an individual entrepreneur.

Step 5. We advertise our project and find the first clients

In order to find the first customers, when you already have an offer for your services, you must first notify your acquaintances, friends and relatives. Tell them that from now on you are engaged in such and such an activity, and also try to conclude the first contracts with them.

If at the moment your services are not relevant for them, ask them for contacts of people to whom they could recommend you.

It's no secret that for a large audience coverage and automatic self-presentation, you just need to create a website for yourself.

In the meantime, the hero of our business story, Vasily, did not sit idle and developed a personal website for himself, created groups on social networks, notified the environment about the services he provided, and sent out commercial offers to his potential clients.

The first orders have arrived...

Step 6. Launching a business, earning the first money and building a brand

Having completed all the previous steps, you gradually approached the most interesting stage - the first orders, and therefore the first profits.

• Isn't that what we strived for when we became entrepreneurs!?
• “How to make money by starting your business from scratch?” Isn't that the question we asked ourselves?

If you show due perseverance and follow my recommendations, then you will certainly succeed. Just believe in yourself and do not give up ahead of time, be prepared for difficulties, because they will be, I tell you for sure.

So, our Vasily received and completed the first orders. As usual, he did it with his usual professionalism. The designer understood that it was not enough just to earn money, because he already knew how to do it at his office job in the company.

Possessing a strategic vision, Vasily decided that in order to develop his business and increase the value of his services, he needed to develop a name for himself, or, as they say in business circles, a reputation.

Earn yourself a name that will help you earn everything else!

folk wisdom

To do this, Vasya did not just sit at home and watch TV, but methodically engaged in self-education, attended thematic exhibitions and seminars, went to creative parties of designers and entrepreneurs, where he could find potential customers and meet new partners.

A few months later, Vasya established a reputation as an experienced and punctual professional in the field of interior design. The average cost of his order was growing, and clients came to him already on the recommendations of their friends, to whom Vasya provided high-quality design services.

Step 7. Analyze the results and expand the project

When your business began to bring tangible income, regular customers appeared, and you began to be recognized in the business and professional sphere, it's time to sum up the intermediate results of work and outline new horizons. Simply put, it's time to expand your project in order to increase profits and your own "weight" (your name) in the chosen business area.

Vasily did the same, he analyzed his results, income, outlined possible ways to expand the business.

As a result, our designer drew up a new business plan.

Now Vasily could hire assistants for himself, who performed all the routine operations for him. Our entrepreneur opened his own interior design studio named after Vasily Pupkin. In it, he was now the leader and art director.

Thus, having gone from a novice designer and company employee, our now big boss Vasily proved to everyone by his own example that it is realistic to open a business from scratch and this does not require cosmic sums, and even more so loans that inexperienced entrepreneurs like to take.

Dear readers, perhaps someone will say that this is a fictional story and the issues of registering a company, proper negotiation with customers, legal issues and other subtleties are not disclosed here in detail.

Yes, this is true, but trust me, if you take these simple 7 steps as a basis, then starting a business for you will turn into an exciting journey that you will remember for a very long time. And as an experienced entrepreneur, you will share your practical knowledge with beginners.

I will say that I personally managed to open a business according to the described model.

I wish you good luck and I am sure that by approaching the beginning of your own project responsibly, after a while you will be doing what you love and getting paid for it.

Below you will find working business ideas for starting your own business from scratch, as well as real entrepreneurial stories about how my friends and I started our own business.

4. Things to do to Start Your Business from Scratch - Top 5 Business Ideas

The following business ideas will help you get started in business and feel like an entrepreneur in practice.

Some ideas will be related to making a profit with the help of the Internet, others will not.

You just have to choose the type of business you like and start diving into it.

Business idea number 1. Online store

Internet sales in Russia are growing every year - in the past 2018, the market grew by more than 150 billion rubles and exceeded 1 trillion in volume. Analysts' forecasts say that by 2023 sales will reach 2.4 trillion (!) Rubles. And the growth will continue...

It is not a sin to take advantage of this trend. However, the question is how to start? What product is really profitable to sell in online stores today? What investments will be needed? And so on.

Let's take a real example - Video-shopper online store:

• the owner, Nikolai Fedotkin, is quite active in sharing information on the project;
• the main product of the site - cell phones and accessories;
• initial investment amounted to approximately 50,000 rubles (for the first version of the site and advertising, the goods were taken from suppliers “on order”);
• now the average monthly attendance of the store is more than 500,000 people, the company already has more than 150 employees, the guys opened their own courier service, contact center, service center, full-fledged offline stores, and so on

Of course, it is easier to open a store not alone, but in a community of like-minded people. An important tip is to join the clubs of online store owners, go to specialized conferences, communicate and absorb information. So you will gradually find “your” niche.

The largest club of online store owners in Russia at the moment is Imsider. The community includes thousands of working and profitable sites.

Many started even with even smaller investments - an average of 10,000 - 15,000 rubles. This is the main highlight of the Internet business: you do not need to spend money on renting a full-fledged store, a sign, repairs and many other things.

Club members work in a variety of niches:

• metal detectors,
• irrigators,
• knitted clothes,
• expensive books and diaries,
• goods for gardeners and summer residents,
• Tula gingerbread,
• fur coats,
• childen's goods,
• hunting, fishing and much more.

The club regularly hosts online and offline events. If you are just thinking about opening your online store, I advise you to attend the club's online webinar, specially designed for beginners - “6 Steps to a Profitable Online Store”.

The webinar is completely free, where you will learn how to look for a profitable niche, evaluate your ideas correctly, understand how to build a product delivery process, make a website and launch with minimal investment. The webinar is hosted by Nikolai Fedotkin, the owner of the Video-shoper online store, that is, all information is given "first hand". Personally, I was most struck by the fact that Nikolai openly shares the figures for advertising costs - how much and where it is invested, which gives the greatest effect. And all this is not in a theoretical mode, but on the example of our own project. There is nothing better for the initial start in RuNet now.

The main advantage of the club Imsider is that all coaches are active practitioners. Everyone has their own working online store. No water and naked motivation in the style of "it's time to get off the couch." Cases, figures, concrete launch ideas…

You can sign up for the Imsider webinar at this link - just click, registration will take 20 seconds:

Business idea number 2. Business with China

The sale of trendy goods from China is now a very relevant area.

You can sell such goods by pre-purchasing them directly in China via the Internet, through social networks, one-page sites and message boards.

I have my friend Alexei in Moscow, a retail and wholesale business of Chinese goods. At first it was watches, various “cool things”, things for the home.

Now this business brings him clean 350,000 rubles per month.

His scheme is simple and consists of 5 steps:

1. Choosing the right product and testing.
2. Buying goods in bulk in China.
3. Advertising this product over the Internet in many ways.
4. Sending the ordered goods to the buyer by courier in Moscow or a transport company in Russia.
5. Scale your business and reward yourself.

And once Aleksey worked as a taxi driver and, as far as I know, he started with a debt of 30,000 rubles.

Its success lies in the study of the necessary information, you can start by watching a free webinar by Evgeny Guryev, an expert on the topic of Business with China, and then take the first steps to put this idea into practice.

Here is what Evgeny says about doing business with China - 3 topical issues:

If you want to start an effective online business selling popular goods from China, visit an expert in starting this type of business.

You will learn step-by-step information for starting a business right now.

Business idea number 3. Consulting and training

If you know how to do something well, then there will certainly be many who want to learn from your experience and knowledge.

Nowadays, online learning is especially popular. This is where you can find hundreds and even thousands of people who are willing to pay you.

For example, I have a friend Alexei, he lives with me in the same city of Stavropol and teaches foreign languages. A few years ago, Lyosha had to go to his students at home or invite them to his home. Now the situation has changed radically, everything has become much easier.

With the advent of the Internet, my friend began to teach people English and German via Skype. I myself used his services for a year. During this time, I managed to learn English from scratch to a conversational level. As you can see, it works.

You can also start your own home based business from scratch teaching or advising people over the internet.

Nowadays, many lawyers, accountants and teachers earn good money in this way. But there is an even more advanced option for making money on your knowledge, it consists in creating and selling your own training courses via the Internet.

To make a profit in this way you need:

• choose a topic in which you understand;
• write a training course on it;
• start advertising this course online in many ways and earn income from sales

The advantage of this type of business is that you record your course once and sell it multiple times.

In general, the sale of information on the Internet in the form of methods and guidelines is called infobusiness. You can also open it and make it your main source of income.

Business idea number 4. Earnings with the help of the social network Twitter (Twitter)

Today, almost every person has their own profile in any of the social networks. But few people know that here, in addition to entertainment and communication, you can earn good money.

One of these opportunities is the usual for many Twitter - a social network for exchanging short messages up to 140 characters.

Ordinary people spend their time and money here, while smarter people have turned this social network into their source of permanent income.

It's no secret that wherever people hang out, there is money.

After all, our Internet users are an active solvent audience. So why don't you get some of their money. Moreover, it is absolutely legal and does not require outstanding knowledge.

It is enough just to make a few RIGHT actions and get the first profit. We have previously written about how to start your own business on Twitter and earn income comparable to the average salary in Russia. Read our article "" and implement the methods described in it.

Business idea number 5. We are engaged in mediation - we earn on Avito.ru

Earnings with the help of electronic bulletin boards is the easiest and most affordable for most people.

You are required to have minimal computer knowledge, a few hours a day and a desire to work for yourself.

With the help of sites that specialize in posting free ads, you can build your very profitable business.

This can be done in 3 steps:

1. Find what to sell
2. Place an ad on the site
3. Get a call from a buyer and sell a product

As a site for placing ads for sale, we will use the most popular Avito board (avito.ru).

Hundreds of thousands of ads are posted here every day, and the active audience of the site has tens of millions of users.

Can you imagine how many potential buyers for your product can be found here?!

First, you can start here by selling unnecessary things that you have at home, and then post ads for the sale of goods and services that you don’t even have in stock.

Do not believe that this is possible and want to know how it's done?

I myself tried to earn quick money with the help of Avito, I won’t say that I became a millionaire, but I managed to earn several thousand rubles in a week.

Business idea number 6. Grow from an employee to a business partner

If you are currently employed, it is not necessary to quit your job and start your own business. You can do this within the company you work for.

If your company is not too big, and you are one of the key specialists there, then under certain conditions you can get a share in the company's business. This will allow you not only to receive a salary, but to become a full-fledged managing partner on a par with the current owner - your main manager.

This is possible if you can directly influence the increase in the company's profits by your actions.

Become an indispensable specialist and it is quite possible that the owner of the company himself will offer you to become his business partner.

This method is offered by the legendary Russian entrepreneur Vladimir Dovgan. Yes, you will have to work hard here, but on the other hand, you will become a co-owner of an already operating company without any risks and really from scratch.

Dovgan himself cites as an example a guy who became a co-owner of a large chain of restaurants in Moscow, and before that he was a simple cook in one of the restaurants.

This young man really liked what he was doing, he was professional in cooking and courteous with the guests of the establishment.

The owners, seeing his passion for work, first promoted him to a restaurant manager, and then offered him a share in the business for developing their network of restaurants and training staff.

I don’t remember the name of this person, but now he has become a dollar millionaire, without actually opening his own business, but starting to develop someone else’s.

This is also a good way to start your own business, especially if you have a good career in a small or medium commercial company.

Business idea number 7. Building your business online

If you are good at computers, know how to create Internet projects, or at least understand the principles of their functioning, then you should consider the Internet as a way to start your business from scratch.

There are two main ways to start an online business:

1. Freelance. This is the business of providing paid services to you over the Internet. If you have professional skills, such as drawing beautiful designs, writing texts professionally, or knowing programming languages, then you can easily make money on the global web. More precisely, it can rather be called work for yourself. Although successful freelancers earn from 500 before 10 000 dollars per month.

You can start earning in this way on the popular exchanges for freelancers Freelance (fl.ru) and Workzilla (workzilla.ru).

2. Classic business on the Internet. It is not so easy to build a full-fledged online business on your own, it is best to follow the beaten path.

To do this, just read my article. There I talked about how you can make money on games, on social networks, on selling information from 50,000 rubles a month and gave examples of real people who are already doing this.

This concludes my review of business ideas. I hope that they will help you move forward and start earning your first money.

5. My own experience of starting a business from scratch in the service industry

As I wrote earlier, I opened my first business at the age of 19 - it was a vending business (terminals for accepting payments). Yes, it took money. Then I had several more projects. All of them had nothing to do with the Internet.

And so, about 3 years ago, my current friend and business partner Vitaliy and I opened our own website creation studio without a penny. We ourselves learned to make Internet projects literally on the go, but in the end, after a few months, we earned about 500,000 rubles at our website creation studio.

Naturally, I often had to work with legal entities that transferred payment for services by bank transfer. To do this, you had to either open your own company or work through someone.

We chose the second way, having agreed with our current business partner Evgeny Korobko. Zhenya is the founder and head of his own advertising agency. I interviewed him, you can read him in an article about, the material is published on our website.

Our first clients were familiar entrepreneurs.

We approached our business responsibly, and fulfilled orders with soul. Soon the word-of-mouth effect kicked in as our satisfied customers started recommending us to their friends.

This allowed us to get a continuous flow of customers, and sometimes we even could not cope with orders. This experience helped us to believe in ourselves, and today we have a complete picture in our head of how to start a business from scratch and make it successful.

I want to note that with the development of information technology in the world, your sales market today is the whole planet!

There are no more distances, any information is available, and now starting a business is much easier than even some 10 years ago.

I hope that all the materials in this article will help you take the first step towards your dream - your own business, which will eventually turn from a small home project into a huge company with a worldwide reputation.

Therefore, dear readers, I assure you, everything is in your hands, just act, because the city takes courage!

6. The real story of how my friend Misha worked as a security guard and became a businessman

Here is one of my favorite stories about a real entrepreneur who started a business from scratch. After all, I promised in the article to give examples from life.

Do you want to know how Mikhail became an entrepreneur from a laborer, opened, bought a foreign car and an apartment?

A few years ago, my friend Mikhail worked wherever possible: as a laborer at a construction site, as a loader, and as a security guard.

In a word, he was engaged in not the most monetary and intellectual work. It all started with the fact that my friend was guarding a company selling building materials. One day a client came to them who wanted to buy a large batch of building insulation, but it was not in the assortment.

Misha knew that literally 100 meters from the company he was guarding, there was another hardware store where there was definitely such a heater. Taking a contact from a potential client, he went to this store in the evening and agreed that he would bring them a large client if they would give him a percentage of the purchase made from them. The management of this store agreed and Misha worked as a freelance sales manager, earning about 30 000 rubles for just one trade (recommendation).

And it was an amount equal to his monthly salary!

Mikhail thought that this was an interesting business, and the financial result of the transaction gave him confidence. So he quit his job and started by negotiating with various firms that he would sell their products. Since Misha already worked as a laborer and security guards in a construction company, he also chose construction goods for sale: windows, doors, fittings, roofing, and so on.

My friend just walked around the construction sites of the city and offered his goods. Some were bought from him, some not. As a result, Mikhail formed an assortment of the most popular goods and understood how to properly negotiate with foremen at construction sites.

After 2 years, Mikhail opened his own company selling building materials and connected his brother to this business. Prior to that, his brother Kostya worked at Gorgas and received the usual small salary. Now the guys are quite successful in sales and earn good money.

By the way, I have been to their office more than once and have known Misha for several years. He told me this story himself.

Conclusion:

By opening a business from scratch, you avoid the risk of losing money, and this is the most important thing. Also, starting without material resources teaches you to make better decisions in order to earn money. After all, if you manage to make a profit without investing, then with money you can even become a successful entrepreneur.

See you in the next articles and good luck in your business!

Please rate the article and leave comments below, I will appreciate it.

There are different ways learn business, theoretical and practical education. Business theories are taught in various educational institutions. Usually they study to improve their status. Become a professional, a boss and get more rewards for your work. For this, people are ready to study at an institute or university for 5-6 years.

Where can I get a business education

Many educational institutions provide business education. It is only necessary to choose where graduates are guaranteed to be employed. It happens that after graduating from a university, many cannot find a job in their profession or receive a meager salary. Perhaps the prestige of the institution matters. While still studying in them, you can get a profitable job offer. But besides institutes and universities, there are various educational business programs, such as MBA and others. Those who have received higher business education do not become businessmen. They become managers, department heads, directors. And only the practice of running their own business will make them businessmen.

It is more profitable to learn from business practitioners

You know that most famous rich people did not have higher education. Yes, they did not learn how to do business. They were just doing their business. And many, studying at a higher educational institution, started their own business and dropped out of school. To name just a few of them, this is Bill Gates, the founder of Microsoft Corporation, his fortune is $ 53 billion. He was expelled from Harvard University two years after entering, as he took up the creation of software. And he immediately founded Microsoft Corporation with Allen. And the founder of the automobile company, Henry Ford, was considered by many to be an uneducated person. To which he replied, why do I need to know all this, I have experts in all these areas, I will have to ask them. The rich have been getting younger lately. And they got rich on the Internet - technologies. All possible social networks conquered the whole world, twitter in Russian, facebook in Russian and their founders became millionaires without having a business education.

You need to learn from such business practitioners

How to make Bill Gates your business mentor?

I think Bill Gates will not agree to train us for a small fee. But we can learn business him and other business giants, studying their biographies, reading their books. For example, while reading a book by Richard Branson, I learned many secrets to success. You can also ask entrepreneurs you know to be your mentor. In return, you can work for him for free. You will gain experience and evaluate your business abilities. In the network business (MLM) there is a good system of training (duplication), when a superior successful partner trains his team members to achieve the same success. And the network company pays him a certain percentage of the profits of his team.

How to start a business with minimal expenses

Many who want to learn business do not understand one simple thing. Everyone who teaches, earns money from students, this is their business. Therefore, so many institutes and universities have bred in Russia. And here you need to decide whether you want to work for hire as a highly paid specialist or want to run your own business. If you choose to work for your uncle, then feel free to go and get a business education. If your choice is your business, then start it and learn as you do business with the help of mentors - business coaches.

It is safer to start a business with minimal investment, such as:

• Network marketing (MLM). Minimum investment required. There is a proven step by step system to achieve success. Your business mentor, superior partner.
• Intermediary activity. Your own online store.
• Your website or blog. A well-promoted site brings good money to the owner. You can learn this for free at the business training “creating and monetizing a blog”.

Fedor Mikhailovich Dostoevsky

A person can live well and very well, or he can live very, very badly, on the verge of survival. It all depends on what a person can do and what he can't do. And in order to be able to do something, you need to learn it, and we all learn something in our life, something that is useful to us in one way or another. And in this article, dear readers, we will talk with you about how to learn business. Business, my friends, this is not some specialty for you, which may be in demand or not in demand in society, well paid or poorly paid, no, in business, you depend only on yourself, and not on the needs of society and the state, in your knowledge and skills.

It is profitable to engage in business, I tell you honestly and frankly, from all, so to speak, my broad soul. Of course, doing business is also hard, but it's hard only for those who are not used to this type of activity. But for me, for example, an unbearable test will be working for an uncle, no matter how good it is. It is difficult to do something that you have never done before, but once you get used to a new business, it will already seem familiar and completely uncomplicated to you. In general, in order to understand that doing business is much more profitable and pleasant than working for an uncle, you need to try this very business. Without comparing business with hired work, you will never really know anything about it, but if you try at least once to live on income, and not on salary, you will feel all the thrill that business gives a person and then you will never forget it . After these magnificent sensations of greater freedom, you will no longer be able to live in peace. Well, regardless of whether you have already tried to do business or are just about to try it, you should read this article to the end. If you wondered how to create a business and got to this article, I will tell you about it, and I will tell you in a way that no one else will tell.

First of all, let's answer a few questions that are directly related to the topic of business we are considering. By answering these questions, we, or rather, you, will understand how you can learn business and, God willing, you will start doing it, and not just read about it.

These are the questions:

1. Is it possible to learn business at all?

2. Why are you not in business yet?

3. Where and from whom can one learn business?

4. Why study business at all?

In principle, I think these questions are more than enough. All other moments related to our topic, from my point of view, are less significant. And these questions, they will help us understand the basis of what we call business and the laws by which it works.

Is it even possible to learn business?

So - is it possible to learn business at all? Surprisingly, there are people who seriously ask this question to themselves and others. They apparently believe that it is possible to learn how to saw, plan, create complex spacecraft and computers, but business is a completely different matter. No, seriously, what's the difference between other skills that can be learned by learning and business? Yes, there is no difference, everything can be learned, everything. And business, from my point of view, is not the most difficult type of activity that can be learned, therefore it can and should be learned, since doing business is profitable. If you learn something, then sooner or later you will learn it, and our business is not an exception to this rule, there is no need to make this activity special, different from other things. But for some reason, people doubt their capabilities (maybe because they want to doubt in order to justify their laziness), and therefore they constantly ask questions that are illogical, from my point of view, about business. So let's answer one of those questions. Can a person in general, who has never been familiar with business before, learn this, without exaggeration to say, an art that can lead him, a simple person, to wealth? Maybe I say it responsibly - maybe.

But after all, there are such wise men who claim that it is impossible to learn business, that it is a useless occupation, to learn it, that one does not become businessmen, but, strange as it sounds, they are born. No, well, you can imagine, it turns out that people are born with us - shoemakers, doctors, astronauts and businessmen, and at the same time politicians, these are born, as we like to say, leaders. And after all, some people believe in this nonsense, and some want to believe in order to justify their own laziness with this nonsense, which is the only serious obstacle to a person's path to success. But I have to disappoint all the skeptics and lazy people, once again declaring with all responsibility that business can be learned, and any person, anyone, can become a successful businessman if he really wants to. Lazy cows - that's who can't learn anything. And people, normal people, can learn everything. Even some animals can learn very difficult tricks if they are properly sprung. Go to the circus and look at the tricks that trained animals perform, all sorts of elephants, bears, tigers, and then think about how difficult it was for them to learn. How difficult is it to learn business for you? You will not be lazy - learn everything, remember this.

Why aren't you in business yet?

And now let's ask the second question - why are you not doing business yet? What, you see, is an interesting question, and indeed, what the hell are you doing some kind of activity that is not as profitable as a good, tasty business, in which there is a lot of money and enough power? Probably, you were simply not taught business, you were taught anything, but not business, not politics, not anything in general that can make you a rich and free person. Do you know why they didn't teach you this? And because in FIG no one needs to teach you this. You are only needed as an expendable item by rich and powerful people who will exploit you. Remember - you are not equal to those who are above you, you, I repeat, are just expendable, and all our education is aimed at making you a highly specialized specialist who can plug the right hole in the economy. Here, work hard in the sweat of your brow, that's it, we'll teach you this, son, factories, factories, mines, oil rigs and all sorts of large companies, we have enough for you. And if you don’t want to study for fifteen years, so that you can sit in an office until the end of your days, and for a miserable salary, hammer on the keys, climb social networks and read articles like this one, then we can offer you another job. For example, we can send you to war or we will teach you to catch bandits, who never get smaller, no matter how hard they fight, our valiant bodies. We'll find you a job, we'll keep you busy, don't worry. Is this what is happening here, or am I misunderstanding something? You turn on the TV, and there, with the help of films and special programs, they teach you how to kill, rob, catch someone or run away from someone, they teach you to defend your homeland from eternal enemies.

In general, both for the type of smart, that is, for people with education, and for scumbags - we have enough work. As for the women, excuse me, women, then they also have something to do, they are taught on a box, first of all - to spread their legs so that the gentlemen always have a large number of bedding available, which are now slipping into large cities, like witches for a Sabbath, so that trade your wretched body. After all, today they teach those who do not want to study and read books, right? And business, good, real business - these guys are not for you. And I’m not talking about politics at all, it’s becoming outlawed in our country, you can’t discuss it. Imagine, you can vote, but what you vote for cannot be discussed and studied. So that's why you're not in business yet, that's why you have no idea how it works. Nobody needs you to hell, teach you business, work, and work as much as possible, work for gentlemen who don’t give a damn about you. Did you think that you were born to weave bast shoes or mine coal, or to knock on the keys in the office, is this what, like your destiny? Come on, destiny, humility, the best life in the next world - it's all invented for stupid idiots. Simply, understand such a simple thing - no one owes you anything in this life, and in our case, you need to teach yourself, because only you can be interesting to yourself, in the face of a rich and successful person.

Nobody needs you in this life, to teach you skills that are beneficial and useful for you. Well, yes, there are good guys like me who are trying to explain to you what they themselves know. This is what I myself have been catching up with throughout my life, making my way through the jungle of lies to the truth, which helped me improve my life, I now just explain to you, for free. But these are just my explanations and nothing more. I will not do anything for you, I am telling you what I consider important to tell, but you will have to move your ass in order to bring your thoughts, formed thanks to my words, to life. In short, take care of yourself, do not rely on anyone in such delicate matters as business. Study business materials like this and try to put what you learn into action through real action.

Where and from whom can one learn business?

This question is perhaps one of the most difficult questions, because not one educational institution and not one person who undertook to teach you this business cannot guarantee you success in teaching business. Why? But because to a greater extent this success will depend on you. Here, I tell you - go buy nails for a hundred rubles and then sell them around the corner for two hundred rubles, and many of you will not do this. Is it difficult to do such an operation? For most people, this is difficult. They will immediately have thousands of idiotic questions, such as: “Where can I get nails?”, “Where to sell them?”, “How to sell them?”, and so on. You see, a person who has gone through the classical education system (through standard training) is used to looking for all questions - the correct answers in textbooks, he is used to fulfilling other people's orders for an assessment, he is used to obeying. Most people do not understand how you can do something, on your own initiative, and even right. That's what those who teach people about business have to face. You need to change the brains of a person so that he becomes a businessman, and for this, you need to create an appropriate atmosphere for him in which he will learn to think - with his own head.

There are schools like London School of Business and Finance, Harvard Business School, Princeton University where you can learn business. Moreover, these educational institutions will allow you to acquire the most important thing that they can give - connections. By enrolling in these educational institutions, if you are not a mug, you will be able to join the circle of influential and wealthy businessmen who in the future will be able to support you in your endeavors, as well as you. This is the main advantage of these institutions, as for knowledge about business, you can get it anywhere, even from your neighbor, if he is in business. Of course, connections are important for business, but in order to learn how to acquire them, it is not at all necessary to enter the above-mentioned educational institutions, which are overly publicized and too expensive. Everything can be learned, firstly, from those who are already engaged in business, and secondly, from the sources of information available to each of you, for example, from the Internet. You don’t need a diploma in business, there’s no one to show it to, no one needs it, but you will need to learn some other skills, otherwise you won’t be able to create a business. What are these skills?

• ability to manage people
• ability to negotiate with people
• ability to be disciplined, practical, persistent
• the ability to lie beautifully
• the ability to lose

Well, let's take a closer look at the skills that I draw your attention to.

Ability to manage people

When doing business, we deal with people, and people need to be able to manage and negotiate with them. Just think about the meaning of any business, because it is designed to provide us with money that can be received from other people. Let me repeat this once again to draw your attention to this - other people pay us money. Business is the link between us and those people who will pay us money and who will work for us. That's what is important to understand, if there were no people, there would be no money in this world, they would simply not be needed. Business is not a business plan, it's not an office and stupid business cards, it's not stupid advertising and not initial capital, it's people first of all. If you decide to become a businessman, then you need to learn how to manage people, negotiate with people, enter into certain agreements with them, motivate them when it comes to your employees, and also attract the attention of your customers and partners.

People who do not know how to negotiate with each other, who do not know how to fulfill their obligations to their customers, business partners, and employees will not be able to do business. And even more so, those people who do not know how to manage other people, who do not know how to get the result they need from them, will not be able to create a truly successful business. Think for yourself, do you really need to work for ten people in order to receive large incomes? Probably, someone should work for you, if you are a businessman, at the expense of whom you will receive these same incomes. So right? So. But people do not like to work, they only like to receive wages, but they do not like to work and do not want to. Not all of course, but many, therefore, many people, workers, need to be properly motivated. And if you decide to become a businessman, then you need to develop leadership qualities in yourself, and read about how to develop them, either in my subsequent articles or in smart books on this topic. Well, or enter prestigious business schools, if you have money to study in them, and demand from the teachers there, business teachers, that they make you a leader, not a wadded theorist.

Ability to negotiate with people

Well, with this I think everything is clear. If you are not a tyrant politician, and not some kind of racketeer, then you just need to be able to negotiate with people about mutually beneficial (or beneficial only to you) cooperation, that is, you need to be able to negotiate with your business partners, with customers, with your employees , with officials, with bandits and so on. In the life of a businessman, especially a big businessman, there are many interesting people with whom you have to talk heart to heart, so your tongue should be well suspended, and not stick around in the ass. To learn this, you need to look for potential partners with whom you can agree on something important for you and learn in practice to establish the right contact with them, so to speak, to find common ground. You need to learn business communication, and I can negotiate with all people without exception, you must be able to communicate both with business and educated people, and with illiterate cattle. Money, you know, they don't smell. First, of course, you can and should study the theory, and only then move on to practice. It will be easier this way, because without theory you can make a lot of mistakes, trying to agree on something with people, because of which your self-esteem can decrease. We have a lot of books on negotiation and business communication, so read them and master the effective communication skills that business cannot do without.

If you want to get everything at once, in terms of theory, that is, information of the highest quality and proven by practice, with the help of which you can quickly agree on something with someone, make a deal, I recommend that you use my information block Sales 1.0. It has everything that is necessary for both a beginner and an experienced businessman. After all, business is sales. And sales is negotiations, it is the ability to impress a person, the ability to win him over and convince him of something, in order to induce him to do something later. I took all this into account in my info block Sales 1.0. You will find it in the main menu.

So if you are interested in my negotiating experience, and I didn’t conduct them with anyone, then take advantage of my offer and read my subsequent articles, in which I will share with you my successes and failures in this matter. One thing I can tell you for sure, the ability to negotiate with people, it’s not your selfishness to demonstrate, expressing, supposedly, your own opinion on any issue that you don’t know shit about. In this matter, flexibility of thinking is required and knowledge of psychology, without which you will not be able to understand yourself, let alone other people. And if you cannot or do not want to understand other people, and at the same time yourself, you will not be able to agree on anything with anyone. That is why fools can only beat each other in the face, and not negotiate among themselves. Now, if conflict situations often arise in your life now, if you don’t know how to negotiate with other people in a good way, if you don’t like to communicate with people at all, then your communication skills are clearly not all right and you should develop them. Fortunately, you do not live on a desert island and there are a lot of people around you, including successful businessmen, on whom you can train by conducting business negotiations with them.

Let, at first, you won’t be able to correctly express your thoughts when communicating with other people, you won’t be able to hear your interlocutor and understand him, it’s okay, try to negotiate, despite any failures, train. I, unfortunately, do not always manage to agree with people on certain matters that I would like to conduct with them on mutually beneficial terms, it is not always possible to get what I need from them. Well, there’s nothing wrong with that, people are people, they can’t always be tamed. But we must try, we must negotiate with people, we must try to hear ourselves and them in these negotiations. Practice, practice and again practice, without it you will not learn anything, not the ability to negotiate with people through fruitful negotiations, and, as a result, not to conduct a successful business. So practice in this direction, make your tongue playful, let it learn to feed you. Just for starters, study the theory so as not to make childish mistakes when communicating with people.

Ability to be disciplined, practical, persistent

The ability to be a disciplined, practical and persistent person, these are friends, the ability to be a person, and not a trimmed monkey. An undisciplined person, let alone creating a business, he cannot keep track of himself, such a person is not much different from a monkey, he does only what he wants to do, and does not think at all about what needs to be done and how to do it right do one thing or another, in one situation or another. A disciplined person keeps his word, he is punctual, serious in his intentions, responsible, practical, you can rely on him. Do you understand what this means? Such a person can be dealt with and can be trusted. So, there were unfortunate businessmen in my life, shitty business partners who did not keep their word, who were monstrously not punctual, lax, careless, loose-mouthed, like the latest stupid drunks. It was impossible to deal with such fools, but they, nevertheless, were engaged in business, or rather, they were engaged in its imitation, because they were useless businessmen. Even if a person is late for a meeting - for five minutes, only five minutes, this already speaks either of his rudeness and disrespect for other people, or of his indiscipline. You need to work with such people very carefully, because the lack of discipline is the lack of control of a person over his body, his instincts and possibly over his brains.

As for practicality, it is closely related to discipline, because if you are a bast shoe, when you can be practical, everything will go through your ass, forgive me for this expression. A practical person cannot be undisciplined, because in order to do at least some serious business, you need to be a moderately collected person. Even some bandit or corrupt official who does not know how to create, but only knows how to destroy, break, harm, take away, punish, limit, even such people need discipline to achieve results from their actions. And for business, discipline is all the more necessary. Do you want to learn business? Develop discipline in yourself, without it nowhere. And then, you will be practical, I assure you, because every deed done as it should be, some result, but always gives. Let you not always be satisfied with the results you get, it's not scary, the main thing is that you, for your part, do everything necessary to get this result at all.

In addition to discipline, in order to be practical, you need to be a prudent, economical, reliable, reasonable person. You won’t do something in your life just like that, for no reason, you won’t take a shovel and start digging a hole for something there, right? You probably first think about what and why you need to do. If you need to dig a hole, then you need to think about why you need it and how best to dig it, and are there other ways to solve the problem that you set for yourself when you decided to dig a hole? In business, you cannot act spontaneously, which is why people create business plans in order to clearly understand what exactly they will do and how they can best do this business. Don't do anything for nothing, don't make hasty decisions, don't do the work yourself that you can entrust to other people, such as lawyers or accountants, in short, be practical.

Well, when it comes to perseverance, I immediately remember the words of the 30th President of the United States, Calvin Coolidge, who said: Nothing can replace perseverance. Talent will not replace her; there is nothing more common than failures with talent. Genius will not replace it either; a genius who achieved nothing was almost proverbial. Education will not be a substitute either; the world is full of educated renegades. Only perseverance and determination are omnipotent.

You understand, friends, a lot of things in this life do not work the first time. At least crack, and even with the most careful calculations, when it already seems that, well, he took into account all the little things, foresaw everything, thought through everything, but still, something might not work out. But our good with you lies in the fact that in many cases we have a sufficiently large limit of attempts that we can easily use, so that, if not from the first, and not from the tenth, then at least from a hundred the first time to achieve the desired result in a particular case. Well, life is so arranged, what can you do, and smart men and smart women know about it, understand it, so they never give up. Go to the end in your endeavors, do not be a slouch, sour at the first failures, failures are cool, mistakes are a thrill, make mistakes and break off as often as possible, and then your victory will be great. Keep in mind that a person goes to real victories through defeats, if you have never had defeats in your life, then you have never won. A businessman is a fighter, a person who challenges an aggressive external environment, and does not bend under it like a gray mass.

What do you think, dear readers, are businessmen honest and decent people who think only about their customers and their employees? And politicians, what about them - do they think about their people, about their well-being, and about their freedoms? I hope that you are adequate people, not brainwashed, and therefore you understand that no one thinks about you, neither businessmen nor politicians, because they don’t need you for hell. Businessmen are primarily interested in profit, that is, money, so they will deceive everyone who needs to be deceived for the sake of money. And there is nothing to say about politicians at all, because a politician and a liar are synonyms. Do you see how these people, who are not always and not entirely honest, live, do you see that they live well? A businessman, like a politician, is forced to lie, because his task is to get the maximum for himself and leave the minimum for others. Therefore, if you want to do business, you need to be able to lie. But, pay attention, unlike most ordinary people, who are also not distinguished by crystal honesty, a businessman, like a politician, must lie beautifully. A businessman needs to create the illusion of caring for his employees, the illusion of caring for his customers, which, by the way, may not be so far from reality, but still it will only be an illusion of good intentions. After all, his main task, a businessman, is to maximize profits, I repeat this to you again. And everyone knows very well, all businessmen, I mean that selling air, selling illusions, selling garbage, not to mention empty promises, is the most profitable type of business.

Therefore, a businessman must be able to lie beautifully, you see, he must. He has to deceive his employees, promising them “mountains of gold”, he has to deceive his clients by selling them all sorts of nonsense, he has to cheat with various government agencies that are ready to destroy his business for their own benefit. You see, a person has to lie, otherwise he will not survive. Is it possible to conduct an honest business? Of course you can, in general you can live an honest life and not be left without pants. But not in this world and not with these people. After all, the system under which we live today is built on a lie. Being honest is futile, not because it is somehow stupid, but because the world perceives honesty as a manifestation of weakness. Weakness is punishable. At the same time, oddly enough, some people are ready to fight and die for the truth, for justice. But we built the world on a lie, and therefore, people themselves want to be deceived, because because of their weakness they are afraid of the truth like fire, and some, especially arrogant human beings, simply do not deserve the truth. So learn to lie beautifully, since you can practice this business all the time and everywhere. Without a beautiful lie, you will not be able to create a good business - people will not forgive you for your honesty, because they see it as a weakness.

Ability to lose

As for the ability to lose, which is necessary in order to turn defeat into victory, then these are friends, aerobatics in the life of a reasonable person. In business, as I wrote above, you will have to lose, there is no way without it, because in this business you will not be able to win all the time, because you are not the only one so smart who knows everything and can do everything. But defeat, tempers the character, it makes you more resistant to the blows of fate, it teaches you to take the blows. And there are a lot of these blows in this life, so you definitely need to be prepared for them. How to learn to lose? Well, a loss is a loss, if someone beat you or, if you want, fucked you, then you have no choice but to accept defeat, because you yourself understand that after a fight they don’t wave their fists, it’s stupid. The point here is not the defeat as such, the point is something else - the desire to continue the game after the defeat, when you need to lick your wounds, recover, analyze what happened in order to understand the reason for the defeat, and then, taking into account all your mistakes, start a new game. That is, you need to have balls in your pants to be willing to get up after a fall. To do this, always remember your pride, your greatness, your Self, freedom and the right to a decent life. And fight for it! And I will tell you this, after losing, it is much more interesting to play, because in this case a person has a burning desire to win back, or if you want to take revenge. No wonder they say that a wounded animal is always more dangerous, especially such an animal as a person. If life didn't kill you, then what? That's right - it made you stronger. So, in order not to lose heart after a defeat, just prepare for it in advance.

As the samurai code says: Every samurai must remember death and do everything as if it were the last time. If a samurai remembers death, then he is ready to face the enemy. If a samurai is ready to face the enemy, he is invincible.

Imagine a reality in which you have already lost, turn on your imagination and live the bitterness of defeat, suffer your entire state after this defeat, feel the pain and despair that come to us at the moment when we lose. Feel the anger that comes to us later, after we realize that we have lost, and which forces us to take revenge. In general, the psychological readiness to lose, with the expectation, of course, of winning in the future, will make your psyche more tempered and this hardening will help you survive any defeat, even the most cruel and humiliating. The ability to lose is what distinguishes a strong person from a weak one, a successful person from a loser, men from boys. Learn to lose, in business this skill will come in handy.

Why study business at all?

Of course, I didn’t tell you everything about business training, because you yourself understand that one article, no matter how big it is, in theory, cannot immediately convey all those points that a novice businessman should pay attention to and which he needs to study. Therefore, I strongly recommend that you read my subsequent articles, in which I will tell you a lot of useful things that I myself have learned over the years of hard work, enhanced self-study, and also by making a large number of mistakes. In the meantime, let me draw your attention to the need to study business, which I would like you to understand. You understand, friends, the life that we are living today did not just come from nowhere, it was formed thanks to many different events that took place throughout the history of mankind, all over the world and in each individual country. Those insignificant freedoms that we have today are not the result of humanity's awareness of the need for a freer and more democratic society, it is a forced need for a minority to make concessions to the majority. We deserve better living conditions, we deserve our rights, we deserve the opportunity to do business and have access to almost any information. And you and I must appreciate, love and protect our achievements, for which our ancestors shed their blood in the class struggle.

Millions of lives have been lost around the world as ordinary people fight for their freedom and their rights. But the tyrants have not gone away, they are among us, and they do not need free and independent people who can think and analyze, and who are able to take care of themselves. They need a weak, stupid, dependent gray mass, bowing at the feet of the master and ready to kiss the boots of their king. A slave society is necessary for those human beings who are accustomed to impose their rules, their laws, their will on all other people by means of force. But they need it, but not like us - normal, working people who want to live in peace and harmony with each other. At heart, of course, each of us is a tyrant, but being a tyrant in life is hindered not only by our lack of the necessary opportunities for this, but also by the structure of the system in which we live today. Appreciate freedom, appreciate the opportunities that you have today, and protect them.

The opportunity to do business, the ability to earn money thanks to your mind, is a great achievement that it is important for us not only not to screw up, but also to develop as much as possible. Learn business and do business, live your life in an interesting, dignified, beautiful way. Express yourself as a person in some of your own business, stop being on the premises of other people, they are not at all smarter or better than you.

Book

Friends, I want to draw your attention to one very good book that will help you look at the world of business from a more realistic side. It's called How to Build a Great Business. This book tells how you can build a big business from scratch, become a strong leader and enter the elite of society. But its main feature is not in this, after all, there are a lot of books on a similar topic on the net. The peculiarity of this book is that it is written on behalf of a crime boss, a mafia, who talks about those subtleties of the world of wolves and sharks that you will not read about in ordinary books. This book talks about the real laws of business, about unwritten rules, about intrigues, about managing people with the help of the most effective methods and the like. In general, the book is serious, for serious people and serious business. And in serious business, there are special rules that you must know about in order to succeed in this business and not be eaten.

You can purchase this book using the payment buttons below. Choose the option that is most preferable for you (bank card, Yandex.Money, mobile phone), make a payment, and after it is successfully completed, you will see the inscription at the bottom of the page: “Go to the store website”. Click on it and the book will download to your computer. If for some reason the download of the book fails, write me a letter from the address that you indicated during the payment, and I will send it to you in a reply letter.

The cost of the book: 700 rubles. Purchase it. Read. And if you like it, which I have no doubt, then get my main product - the information block Sales 1.0. The book will help you navigate the harsh world of business and tell you what steps you need to take to become one of the strong and powerful people. And the infoblock will make you a first-class seller, and therefore a good businessman who can negotiate with anyone and about anything. Take action.

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