Make an advertisement for the VK group. How to create an effective social media post. What to choose: target or group

After reading this article, you will know:

Learn how to choose the right ad space
How to compose a post / repost for an advertising group

External optimization

And so, we prepared our community: we made a beautiful and understandable avatar that complements the name of the group, made a clear description of the group, conduct discussions and write interesting posts. Now you can move on to searching for an advertising group, and after that, to writing the post itself.

Ad group selection

Most of the errors leading to inefficiency are associated with the wrong selection of an advertising group. Many incorrectly prioritize when viewing the characteristics of a group.

What characteristics can a group have?

Unique visitors
views
Audience Reach
Feedback
Members (how many subscribe)
Section Views
Activity
Demography
Name
Avatar
Posts

What characteristics of the group are important when choosing an advertising platform:

Theme of the group/public page
Number of members/subscribers
Demography
Feedback
Price per post/repost
Number of unique visitors per day

Since the examples above consider the public page " Buruki.ru - cheap air tickets, air ticket sales“, then we will consider the selection of the site in the framework of this example.

Theme of the group/public page

The closer on the topic to which your group belongs, you select an advertising platform, the greater the effect you will achieve.

Start

Let's define what our group is about:

Meta search engine page for cheap flights Buruki.ru
Informing people about special offers (sales)
Publication of the cheapest flights
Aviation news
Sometimes thematic fan (seals on the plane)
We help people find answers to specific questions related to air travel and travel.

girls
21 to 35 years old
Russia
Moscow, Saint Petersburg

From rigid filters to more flexible ones

Rigid filters mean that we will look for sites that will fit the criteria of our target audience and the theme of the site.

Remove "Moscow from 30%"

We are no longer getting 1 group, but 4 good advertising platforms

We order advertising in these 4 groups (let's say that we already have a post / repost)

4 groups is usually not enough. Therefore, we continue to search for sites

Remove "Theme" and concentrate only on the parameters of the target audience
With these parameters, we have +70 more groups that have our target audience...
Now it remains only to think about for which groups we can adapt our posts/reposts.

- "Sale" (shown in the image below). To create a banner, your system must have special Open Graph markup: it is needed so that social networks can recognize the content from the specified link. It is present in our platform.

Let's set up our markup in such a way that the transmitted data is as suitable as possible for our future advertising post. To do this, go to your personal account in the "Categories" menu, then select the "Sale" item and go down to the "Additional" tab.

What data is the markup capable of transmitting when reposting to a social network in this case:

1. Site name.

2. Title: what will be shown at the beginning of the post. Must be attractive and effective.

3. Description. The text component of the future post.

5. Photography. For a Vkontakte post, you will need an image sized 537×240 or with the appropriate aspect ratio. For other social networks, the sizes are different.

After filling in all the fields and saving the settings, it's time to start directly creating a text ad.

To do this, you must have your own Vkontakte group. If it doesn't exist yet, you need to create a new one. Our test post community looks like this:

Paste in the field in the community "Add entry":

After a few seconds, you will see the automatically loaded post. In our case, it looks like this:

It consists of three visible parts: title, link and image. An additional description and call to action can be added by writing your own text in the Add Entry field. We delete the link in it and fill in the necessary information.

It is advisable to use emoji in advertising posts on VKontakte to attract attention and add an additional link. We will also copy it from the settings, but for a beautiful look we will shorten it in a special service for shortening links from Vkontakte at the address.

Good afternoon, dear readers! I think many of you will be surprised if I say that I was inspired to write this article by ordinary surfing the Internet, or rather, scrolling through my Vkontakte news feed. The whole point is that every now and then I have to stumble upon such creative and original advertising that I involuntarily click and follow the link. I am fascinated by the fantasy of the SMM people who came up with such non-trivial posts. I must admit that a lot of interesting advertising has appeared on VKontakte lately, which is simply impossible not to pay attention to. In this regard, I decided that I need to devote today's review to how to make a post in contact not only informative, but also attractive. Just imagine how the number of subscribers in your group will increase, how the event will progress and how many products you will be able to sell if you can " catch a wave and make just a killer offer, making it in the most ordinary, at first glance, post on a social network.

What is a contact post?

I have already told you about how and arrange it. However, as much as I would not like it, even a perfectly designed group will not become popular if you do not take care of quality content and post second-rate news in it. Those who are engaged in the promotion and promotion of business on the Internet know that high-quality, and, most importantly, well-formed posts can be excellent advertising. However, before we proceed to the direct creation of advertising, I suggest that you still give a couple of minutes of theory. First of all, we need to find out what is a post in VK?

fasting we will call messages that are posted on the walls of VKontakte user accounts, published in groups and communities. It is with the help of posts that we can share interesting news and all kinds of information with each other. All those entries that you post on the wall of your page, repost from other groups and publics, can be viewed by all guests who are on your page. In addition, all entries are displayed in the news feed of your friends and subscribers.

Despite the fact that today there are a great many different types of posts, I would like to draw your attention to two main, which we meet almost everywhere:

Looking ahead a little, I’ll say that it’s messages that are more likely to like and repost second type.

Basic set of popularity: what should be in the post?

Vkontakte posting is a delicate matter. It is very important that the material you post in your group is interesting to her readers. Any high-quality VK post should consist of:

In general, I think you understand how to create a post on VK. However, just structuring the ad to promote the project will not be enough for you. To be effective and fruitful, it is necessary to follow design rules advertising posts.

Publication size

Consider the size of the post VK. Since more than half of the users of the social network view their news feed from mobile, you should take care to keep the size of the advertising banner small. The optimal declaration is considered with parameters 560*360 . In this case, it is not recommended to place the text from the very edge of the picture. It is better if you place it in the center, thereby focusing all the reader's attention on the essence of the post. If you are using not a classic banner as an advertising material, but a selection of several photos, pay attention to how they will look after being published in the news feed of your subscribers. Often, after posting such posts, the pictures line up in a single row and are greatly compressed. In addition, here you also need to remember that most users will view images from the screens of mobile phones and tablets.

Pay attention to the size of the title and the text itself

Even if you do not take into account all the features and subtleties of copywriting, neglect the specifics of selling texts, you still need to take into account such points when designing a post:

Use pointers

It is important that when making posts for VK on the wall, you use pointer arrows. With their help, you need to check the final direction to the link. remember, that link must be at the beginning of the text. An exception to this rule can be considered only publications that are advertising in nature and in which advertising is hidden. Do not forget also that the link must certainly appear at the very bottom of the banner.

Use symbols and emoticons

Not for the first year, the VKontakte social network pleases us with an additional option that allows you to significantly increase the number of post views. In order to attract as much attention as possible to your ads, select emoticons and symbols in accordance with the subject of your ad and the overall design of the post.

Do not forget about the sense of proportion and try to avoid using too many emojis as this will only strain and repel customers. It is important that the characters are used as accents in the text, and not as the basis of the ad.

Don't Make Mistakes

Advertising posts for the VK group should in no case have errors. You must clearly understand that customers never forgive mistakes and take it as disdain. No one will be interested in a sentence that is written with wild spelling, punctuation, stylistic and other errors. Even if there are users who will forgive you a mistake, then the flood in the comments of other subscribers will undoubtedly discourage them from buying products from you or using your services.

If you are not too lazy and spend only 1-2 minutes checking your advertising material, and 4-5 minutes correcting errors, then the conversion of your group will increase by 2 or even 4 times! Rest assured potential customers necessarily your work and attention will be appreciated.

What can be posts?

In order to make it clear to you how to make a VKontakte advertising post attractive and interesting, remember what news causes you the most emotions, what do you pay attention to when scrolling through the feed on a social network? I am sure that most of you, just like me, are more “clinging” to visual content. If the image interested us, then we involuntarily proceed to reading the text that accompanies this post. So, if you're really interested in this, take advantage of these news design techniques.

Group theme

One of the easiest ways to attract subscribers is to tell about the group and its theme. The success of promoting your "brainchild" in this case will depend on how correctly you select a group to buy advertising. It is very important that the public in which your community will be promoted is filled with exactly your target audience.

Since you already know how to make high-quality and attractive posts in the VKontakte group, make sure that your ads contain attractive pictures that will interest your target audience. This is what will help you ensure the growth of subscribers.

An honest story about your public

An excessive amount of advertising in the news feeds of VKontakte users leads to the fact that people simply get used to it. That is why SMM marketers have to spend more and more time and effort on inventing new methods to attract subscribers to their publics. I advise you to stand out among the crowd of these creatives, just try to tell your audience about the public, its subject matter, why you created it, and what they can find useful in it. It's very important to do address on one's own behalf, while indicating the maximum number of personal details and small details. Such frankness will surely find echoes in the hearts of readers, will cause them greater confidence.

Pictures depicting what the target audience dreams of

This technique is often used by various information businessmen, owners of bookmakers and casinos. Think about what their target audience might dream of? Of course, about how to quickly and easily earn a lot of money, thereby providing yourself with a comfortable life. As a rule, in advertising posts of such groups and communities, pictures with images of money, expensive cars, luxurious women, branded clothes are used.

Think about what the target audience of your public wants, and turn this desire into an advertising “hook”. I just want to give you one piece of advice: do not use stock images for posts. It will be much better if you take a couple of photos yourself, thereby inspiring more trust in your readers.

Pictures that evoke emotions

Choose images for post design that would stand out in the general news flow in the readers' feed, attract attention. In no case do not think that the photos should be shocking. Although, I confess, when you see something unexpected, your eyes linger on the image, and you involuntarily return to the headline of the news. You don't have to attract readers with nude photos. The most important thing is that the images stand out and cause subscribers certain emotions.

Right now, scroll through the VKontakte news and pay attention to which pictures you have kept your eyes on for a long time. I assure you, very soon the pattern will be discovered.

Appeal to the target audience

If you need to attract the attention of your target audience to your group, then there is one very effective way to do this. Its essence is to start the text of the message with an appeal to users of a certain group. For example, if you are promoting a group that is dedicated to cars, then you should start the greeting text with the phrase: “ Attention all motorists!».

This tactic is incredibly simple, but quite effective. You can use it not only to promote your own groups, but also to sell any goods and services.

Multiple links in a row

When I first saw an ad with several absolutely identical links, I did not immediately understand why this was done. I clicked on each one to make sure they took me to the same page. When the page already known to me reopened before me, I understood the idea of advertising.

The fact is that the link block immediately catches the eye, and the fact that it uses links from one page makes the reader curious and wants to double-check the direction of the links. Thus, much more transitions, which leads to an increase in activity in the group.

Emoticons and symbols

The most ordinary and familiar to us smilies can create the necessary emphasis in the post and direct the attention of readers to certain parts of the message. Using all sorts of exclamation marks, arrows, index fingers, and more, you draw the attention of subscribers to the text that you want them to read.

For example, a smiley with the image " gift subconsciously makes us feel that something pleasant awaits us. If we see in the post " palm tree" or " sun”, then we assume that the message will be about rest. Feel free to dilute your ads with emoticons that suit the topic. However, remember that their number should be moderate. If you overdo it with symbols, then not only will you not attract readers, but you will literally repel them.

The most important information in the picture

Mostly, the number of VKontakte images have either small or medium-sized inscriptions. However, despite this, the text always blends perfectly with the image in color. If you can fit all the information about your news in one picture, then this is sure to attract the attention of a huge number of people who want to visit your community.

GIFs

Most recently, VKontakte released updates that launch all GIFs automatically. This allowed marketers to take advantage of yet another way to engage with their audience. We all know that a gif is a small video translated into a specific format. Since videos are always more effective than texts, the success of GIFs (which, among other things, also plays automatically) in project promotion cannot be overestimated.

A personal recommendation from someone we trust is one of the strongest promotion methods of all time. It is for this reason that SMMs actively use it when compiling their advertising posts. In the screenshots, you have seen examples of what recommendations look like in the context of public news. If you decide to use this particular promotion option, then make sure that your recommendation is as detailed as possible, and most importantly, personal. For example, if you are the administrator of a promoted public and are thinking about it, then you can give advice on the following plan. “I have been reading this community for several months now and am absolutely delighted! Found here unrealistically cool ideas which I have not seen before in any other public. For example, the last thing I liked was a life hack for creating a projector with my own hands. If you haven't subscribed to this group yet, join right now!

Don't subscribe if....

One of the most effective promotion templates that plays on the ego of subscribers. The title of the post just says: Don't Subscribe If You Don't Have Certain Qualities". This treatment option is rather rude, but at the same time it gives simply incredible returns. The whole point of success is that a person always responds to a call. For example, if the public gives the following message: “Public for the smart. Don't join if in doubt." Anyone who sees this phrase will immediately think, “I'm smart. It is likely that there will be no stupid posts in this public. So this should be interesting." Given that an extremely small number of people position themselves as stupid, such an advertisement will bring the creator of the public more than one hundred fresh subscribers.

99 out of 100 people will miss it

Appeal to the individuality of a person, emphasis on his individuality and dissimilarity with the majority is always a compliment for our EGO. In addition, on a purely psychological level, a negative connotation, when they say that the majority will not do something, is perceived as an incentive to prove that “I am not like everyone else, I am different”, “I will definitely succeed!”.

Chat on the phone

Relatively recently, VKontakte has a new feature with the publication of screenshots of the correspondence of two users. The idea is this: in a mobile chat, two users exchange barbs, jokes, interesting facts, music, and so on. One of the participants in the conversation certainly advises the second to join the community, from which he draws his inspiration and witty phrases. In this case, the advertisement may look like either a regular link or a repost of some post from the wall of the group that is being promoted in this correspondence.

I don’t know how popular this method of promotion is, since I myself no longer respond to such posts in the feed. Anyway, each method is worth trying and testing. Only by trial and error will you come to how to make a VK post interesting and catchy.

Continued in the source

The bottom line is that only part of the information is provided in the post, and its ending must be read by clicking on the link to another community. Any person will be interested to know how the story ends, and he will go to your public.

So that you don’t have a problem how to make a link to a post that will definitely make a transition, make sure that the content of the ad itself is interesting and intriguing.

How to create and publish posts in communities?

Before we move on to the direct creation and posting of a post, I want to tell you that you will need to post approximately 3-8 ads(depending on your subject: author's blog 2-4 posts, and for example public with films 5-8). At the same time, 20% of this number should be occupied by selling posts, and 80% should be assigned to infotainment posts. It is advisable to select pictures for all publications, since, as practice shows, they give the greatest response.

If you know that during the next week you will not have enough time to form and publish the material, then it makes sense for you. prepare posts in advance and put them on standby. Making a delayed post is as easy as making a regular post. For this you need:

Write ad text
Add photos to it by clicking on the button " Attach» — « A photo»
Set the date and time for the post to appear in the timer
Send the resulting message using the " In queue» to the list of delayed publications

In one day, you can create no more than 10 pending posts. If this amount is not enough for you, you want to post more news, or you need to create blanks for several days in advance, then it makes sense for you to resort to the help of services for automating work on a social network. For example, such softins as or will perfectly cope with the task.

Often there is a need to raise a certain post to the very top of the page and keep it there for a certain time. To fix the material, you can use the pin post function. To do this, you simply click on the text of your ad, open it on top of the current page, and at the very bottom of the window select the button " Pin».

In general, this is where the creation and placement of publications in a community or public ends.

Where to post?

So, since our post is ready, it means that the time has come to put it to work. In order for new subscribers to join our group, we need to find a place to publish our content. In order to wind up likes on a VK post, find new readers for the group, we can:

Post a post on your page/in a group. This option is completely free. You simply publish material on the community wall of which you are the administrator, repost it to your VKontakte page and wait for your friends and subscribers to notice the news and start subscribing to your page
Ask for help cheat services and order repost records for money. Here I can advise you to interact with promotion sites such as Vktarget.ru , Socelin , vk surfing . I have already told you about each of them, and therefore I suggest looking for more detailed information in separate reviews dedicated to these sites.
Buy advertising through admins of other groups. This option is one of the most economical, since you are applying directly to the artist. You just need to write to the administrator of the community in which you want to place your ad that you need to publish a post, discuss the details of placing your order with him, pay for advertising and wait for the influx of new subscribers
Buy advertising space on exchanges associate , plibber . This will allow you to save your own time and be sure that all the terms of the agreement will be met. Again, you can find out how these services work in my previous reviews.
Buy space to post on . This option is the most expensive, and therefore it is more suitable for already relatively promoted pages. You can find the specifics of the advertising exchange in a separate article.

Results

If you find a mistake in the text, please highlight a piece of text and click Ctrl+Enter. Thanks for helping my blog get better!

Let us immediately denote that there is no universal solution on how to advertise a group in VK. A good result can only be achieved through systematic, systematic and high-quality work.

Basics

Before moving on to advertising the Vkontakte group, we will consolidate the common truths about the creation of the groups themselves. First of all, you need to be sure that the chosen topic/idea of the project is really relevant and interesting. There is a pattern: the more interesting the topic, the faster the audience of the group grows.

Most likely, there are already groups on the network whose concept is similar to yours. Your task is to finalize the idea, make it wider / narrower, look from the other side, add zest and goodies that competitors do not have. The group should help users solve an existing problem (an interesting pastime, getting information about a product / service, communicating with like-minded people, etc.).

We decided on the profile, now we select the name. There are 2 options: positioning by service/product and by activity. That is, the name should reflect the main field of activity: “Window installation in Moscow”, “Laptop repair in St. Petersburg”, “Wedding limousines in Tomsk”. If there is a ready-made recognizable brand that has an impressive number of customers, we simply call the group the same as the company.

Please note that the social network VKontakte is perfectly indexed by search engines, provided that the name is correctly composed. That is, if you make the name in accordance with the most relevant search queries, this will provide an impressive influx of users from the search. To compile an attractive name, the Yandex Wordstat tool will help.

And last but not least on our list is content. 3 criteria for quality content: relevance, uniqueness, virality. After reading the material, there should be a desire to repost. If the user found the information useful, he shares it on his page and it becomes visible to his friends, which provides an additional influx of subscribers to the group. The number of reposts and likes are the best indicators of content quality. If there are few of them, it is necessary to change the direction and / or topic.

How to advertise a group in contact: effective ways

As you know, Russian people are terrible in improvisation, various limits and restrictions are a challenge for us. Therefore, there is a workaround for this mechanism: we buy fake pages and add friends to people who meet the criteria of the target audience (TA) of the group. Next, send them an invitation to join the group. In this case, the user receives an invitation from a friend, which increases the level of trust.

It is logical that, due to the existing limitation, you will need not 1-2 pages, but tens and even hundreds. Services and programs, for example, SmmLaba, will help with this. Issue price: 350 rubles for the purchase of pages (50 pieces for 7 rubles) + 1500 rubles for the purchase of a proxy for each fake (50 pieces for 30 rubles) + 700 rubles / month for the software.

Targeted advertising. These are the same annoying messages that appear on the side and in the news feed. Knowledge of the intricacies of targeted advertising is an independent science. We will only describe the essence of this advertisement of VK publics: advertising posts and offers are displayed only to the target audience, which you can set by gender, age, interests, place of residence. Do you need young mothers from 25 to 30 years old living in the Moscow region? The system itself will find them and show your offer, which they cannot refuse. To set up targeted advertising on your own, the Getuniq service will be useful.

Advertising public Vkontakte through posts in other publics. This method is as old as the social network itself. The principle is obscenely simple: you get posts in promoted groups and communities, from where the user can follow the link to go to your site. An advertising post is placed for a certain time, the time of publication and deletion is agreed in advance. The most commonly used scheme is 1/23: a post stays in the first place for an hour, and then 23 hours in the feed and gradually lowers as other posts are published. To facilitate the process of selecting a "promoted" group, control over the time of publication and payment, special services allow, we will talk about them below. You can negotiate directly with administrators. The cost of the post will be 10-20% lower, but there are practically no guarantees.
Inviting. The method is suitable for the promotion of a specific meeting / event. You create an event, mark the beginning and end, provide an organizer and invite guests. The difference from the first method is that invitations are sent out by other groups in which your target audience is. Scrolling through the community feed with jokes, you probably saw invitations to webinars, master classes or trainings. This is inviting in its purest form.
Contests. Today, there is no more effective way to advertise a group in VK than to hold contests. In order to take part in the contest, the user needs to perform an action that is useful for your group - repost, comment, subscribe, and so on. Where to post posts that you are running a contest if the advertised group has few subscribers yet? Communities like “Competitions (city name”, “Freebie in “city name”, “Promotions (city name)” will come to the rescue, they already have an audience ready to perform certain actions.
Mutual PR. That is, you advertise the post of another group / organization, and they post your post. There are a number of nuances here: the number of subscribers should be approximately the same, the content and topics should be similar, the owner / administrator should be adequate in order to be able to accept the offer and not throw out surprises.
Expert opinions. This is a promotional post with a link to a group ordered from a celebrity/blogger/expert. For example, you sell sportswear through a group. You can order a post from a famous person that he chooses your online store for sports.

Texts for group advertising in VK: standard templates

The most common is direct advertising. Such posts convey the proposal in the forehead. The effectiveness of the message in this case directly depends on the art, talent and level of professionalism of the copywriter. There is only one rule here: the text should be maximally selling and minimal in size.

Direct advertising is effective both for increasing the audience of the group and for sales. You need to list the benefits of the product / service, convince the subscriber of the need to purchase, interest and attract to the group / site, etc.

An example of advertising a group in VK: “The object of desire of fashionistas from all over the world at a bargain price! Ugg boots from UGG for only 4000 rubles! Group members receive an additional 10% discount. Hurry up! The duration of the promotion is limited: from May 1 to June 1, 2018. An advertising post provides room for imagination, do not be afraid to experiment.

If you're looking to increase your following, the post should describe the benefits of joining a group. The group must be clearly positioned according to interests, then people are more willing to join.

For example: "We develop logic" - these are new tasks for logic every day, these are lively disputes and discussions, these are effective methods and techniques for developing intelligence, these are interviews with experts in the field and much more.

The second type of post is a post with a break. The bottom line is that you place an interesting text, or rather its beginning. And to read the continuation, the user must follow the link to the group.

The full version of the text is displayed in a group, above the wall, so that each visitor sees it first. If you do not fix the text, you cannot avoid the sea of negative reviews and comments, and this will not add subscribers. When used correctly, a broken post can generate thousands of new followers. According to statistics, if the content is really interesting + the post is posted in a high-quality thematic community (with a real, not a cheated audience), every fifth visitor will remain in the group and subscribe.

And the last view is the wiki post. These are meaningful, informative posts designed as articles from Wikipedia. The better and more relevant the material provided in the Vivik post, the more users will join the group. For highly specialized professional groups - this is it.

How to set up advertising in VK for a group

Specialized services will help with this:

http://oliveaclub.ru/. Here you can keep track of advertising campaigns and manage them, monitor the number of new subscribers from advertising, the number of transitions from a post, etc.
http://allsocial.ru/. The service itself is looking for the best communities to place advertising posts, monitor the statistics of the group.
http://borgi.ru/. It also searches for groups for advertising, makes an analysis of competing groups, monitors trends in partner programs.

Let's take a closer look at how to set up targeting. First of all, we open the VK market platform and create a profile here. To create an ad, open the “Targeting” section and select its type: “Community”, enter the name of our group, as shown in the figure: Finally, we determine how we will pay for advertising: for clicks or for impressions. And click "Create Ad". Everything, targeting is started.

Advertising a group in VK: the cost that you have to pay

We figured out how to advertise a Vkontakte group. Now let's talk about how much it will cost. Again, there is no universal figure or price scale. The cost of the advertising company of the group can be up to 1000-2000 rubles, and may exceed 20,000 rubles. The most important thing is to actually start doing something.

If you attract 10,000 subscribers, then it will be much easier, since the mechanism has already been launched. Bring the audience to 20 thousand, then 30 thousand, 40 thousand. And do not slow down, continue promotion, its cost will be lower, and the effect will be greater. But you already need to come up with original posts and unique offers, something new and original.

Let's analyze the approximate prices of the main types of advertising:

The price of targeted advertising depends on the clickability of the submitted ad and the competition for the specified target audience. On average, 1 click in Moscow and St. Petersburg costs 25-30 rubles, 1 click - 5 rubles. An adult subscriber who joins costs from 10 rubles. In the Russian Federation and from 25 rubles. in St. Petersburg and Moscow.
An advertising post in the community costs between 500-3500 rubles per day, depending on the audience.
The price of the post-opinion of an expert - as you agree, even barter for a product / service is possible.

So, how to advertise a VK group? The answer is simple: in different ways. Try all the methods, conduct analytics and track which method worked and which should be abandoned. Only an integrated approach and comprehensive coverage will give results.

Thank you subscribers and creative inspiration!

In a previous publication, we made an overview of a tool that appeared in service with marketers relatively recently - native advertising.

One of the platforms where you can independently and very quickly launch native advertising (the one that is shown in the news feed) is the social network VKontakte. Today we will talk about how to set up native VK advertising.

How to set up native advertising in VK?

There are two ways to create native VKontakte ads.

The advantage of the first approach is that a post from the community will gain likes and shares, and all this will positively affect the attractiveness of the community.

The second approach should be used when you do not want advertising posts, for example, due to the fact that there will be a lot of them, do not spam the news feed.

On the page that opens, select "Post promotion".

A window will open where you will need to click "Create Entry".

After choosing the community that you will advertise, you can proceed to the creation of the advertising post itself. Write text, insert a picture and a link if necessary.

Finally, you can choose which button will be displayed in the post. If you use a button, then the maximum text length in a post is 220 characters. If the button is not needed or you want to place a longer text, click on the cross to remove the button from the entry.