Jewelry company SOKOLOV: Russian jewelry on the world market. A well-known Russian jewelry company of gold and silver products with precious stones, watches and jewelry of the highest quality in a huge assortment. Where is the gold used in

Despite its small area, the town of Krasnoe-on-Volga in the Kostroma region is known as the jewelry capital of Russia, where approximately 49% of all jewelry produced in our country is made. It is here that the SOKOLOV company, one of the leaders in the jewelry industry of the Russian Federation, is located.

The production complex, which employs about 2,000 specialists, covers an area of 30,000 square meters, which makes it the largest jewelry factory not only in our country, but throughout Europe.

More than 30,000 (!) decorations are created here every day, and the volume of production per year reaches 6,000,000!

The SOKOLOV company is an enterprise that has grown from a small family workshop called "Diamant" into a huge jewelry factory, known far beyond the borders of Russia.

Having established their position in the Russian market, Alexey and Elena Sokolov decided to renew the company's image and bring it to the international level. So, in 2012, a new family brand SOKOLOV was introduced to Russian customers. Giving the company their name, the founders emphasized the responsibility for the quality of each piece of jewelry made at the factory.

According to the Assay Office of the Russian Federation, in 2011-2013 the enterprise was officially recognized as the leader of the Russian jewelry industry. The company takes part in Russian and international jewelry exhibitions presenting new jewelry collections.

Now products of the Russian brand SOKOLOV can be purchased in 6,000 partner stores located in thirteen countries in Europe, Asia and North America.

In Switzerland, the company has its own retail network: two stores in Bern (opened in September 2012 and September 2013), one in Lucerne (July 2013) and another in Friborg (opened in October 2013).

Despite all the political upheavals, the Russian style has not lost its relevance for several seasons. Keeping up with the trends, SOKOLOV has released the Russe collection, which combines ethnic motifs and modern design. The rings decorated with enamel resemble folk art painting (Khokhloma, Zhostovo, Gzhel) or traditional Slavic embroidery. Matryoshka earrings, balalaikas and spinning wheels, bright figurines of birds reflected the beauty of Russian nature and culture, the generosity and mystery of the Russian soul.

The jewelry brand SOKOLOV, whose production facilities are located in the village of Krasnoe-on-Volga, Kostroma Region, and boutiques in Moscow, Bern and Lucerne, has been representing Russia on the world market of jewelry made of precious metals and minerals for several years. Products made by the masters of the plant allow you to keep the most precious moments of life in your memory. Rings, cufflinks, chains, necklaces, bracelets, watches and other jewelry produced by the SOKOLOV jewelry company can please any sophisticated fashionista!

Harmony of two cultures

The SOKOLOV jewelry factory is the brainchild of Alexei Sokolov and his wife Elena. Initially, the couple who founded the family workshop called it "Diamond". This name lasted from 1993 to 2012. After the rebranding, the company was named Diamant, and in 2014 it was renamed SOKOLOV. The founders considered that the surname in the name would reflect the high degree of their responsibility for the quality of the jewelry they produce.

Today, the SOKOLOV jewelry factory embodies a unique symbiosis of two cultures. The impeccable quality of products is due to the use of advanced Swiss technologies, and the unsurpassed modern design is due to the virtuosic Russian craftsmanship of jewelers and their unlimited imagination. Most of the products are made by craftsmen by hand, so SOKOLOV jewelry contains a piece of their soul. Each decoration, developed by the company's artists, is made taking into account the world's leading trends and individual preferences of customers. Jewelry firm SOKOLOV adheres to the principle - to cooperate with professional craftsmen who have been jewelers for several generations. The equipment that is used at the factory only confirms the accuracy with which the jewelers make each piece of jewelry. And thanks to the check at each production stage, there is no doubt about the quality of the products.

Silver and gold used for production, the company acquires exclusively from banking institutions, so the purity of their origin is beyond doubt. The alloys that are added to the composition are purchased in Italy, and the gemstones are checked by experienced gemologists.

Quality is beyond doubt!

Any jewelry goes through several stages of processing during production. After design development by artists, technologists create a three-dimensional model of jewelry using a special computer program. Then the model is poured in wax, and after completion - in silver. The prototype is used to create a mold, and only after that it is cast from precious metal. The next step is grinding and polishing to give the product a shine. If the decoration is complex, it involves inlaying with stones, then the craftsmen manually mount it. After setting and rhodium plating, the jewelry is inspected and packed.

It is not difficult to determine the authenticity of a SOKOLOV product. Each piece of jewelry has two hallmarks (a sample of the State Assay Inspectorate and the name of the manufacturer with encrypted information). In addition, an individual tag, fastened with a fishing line and sealed with an aluminum seal, acts as a guarantee of authenticity and quality. On it, the buyer can see not only the brand logo, offsite name and phone number, but also a barcode, article number and a detailed description of the product. By the way, you can still see jewelry with a tag on which the name Diamant is indicated on sale. There is no doubt about the quality of such products. This only means that the jewelry was made before 2014.

Red-on-Volga

There are settlements with unique names. Khokhloma, for example, is the only one in Russia. Zhostovo, too, Gzhel ... But there are many Reds. But one of them, the ancient village of Krasnoye in the Kostroma region, is no less unique in itself: it is the historical center of the Russian jewelry industry. Yes, yes, there was such a craft, and it flourished in the village of Krasnoe-on-Volga (now an urban-type settlement, district center). And it is flourishing now: first of all, thanks to the SOKOLOV brand, which has become known in dozens of countries on three continents.

Jewelry factory "Diamond"

Milestones and principles of SOKOLOV

- 1993 - launch of the main product lines.
- 2003 - launch of the line of products with semi-precious inserts and diamonds.
- 2009 - opening of an office in Moscow. Launch of the direction of silver products.
- 2011 – opening of the Swiss office.
- 2016 – opening of an office in Germany.
- 2018 - opening of the first SOKOLOV flagship store in Russia.

Store SOKOLOV

Solid as a diamond, the desire for the highest quality of products, fine artistic taste and professional level of designers and craftsmen, focusing mainly on the democratic segment of the market are the main components of the success of SOKOLOV - the No. 1 jewelry brand in Russia.

SOKOLOV watch sketch

Well, what about the clock?

Of course, the clock! We missed a few dates in the brand history summary. And they did it on purpose, in order to further focus on the watches, which began to be produced in 2015. All criteria of quality and aesthetic appeal are strictly observed in this direction. SOKOLOV models are distinguished by their fine workmanship: they are produced on high-quality equipment from leading European manufacturers. The future watches pass through the Swiss Willemin-Macodel machining centers, which allow to ensure the geometric accuracy of dimensions and shapes, the clarity of all the edges of the case and complete their processing. At similar installations, watch cases of premium world brands are processed. Therefore, without a doubt, such a watch is worthy of decorating the wrist of both a lady and a gentleman. And the choice is wide - literally for every taste.

For him

Watches from the "Credo" collection

Credo. flagship collection. Rectangular gold case, sapphire crystal, textured dial with gold-plated hands. The gold part of the case back is satin-brushed and secured with screws, while the sapphire crystal is adorned with geometric ornaments. The Miyota quartz movement (Japan) with the functions of displaying the date, day of the week and moon phase is poetry itself! Italian-made leather strap with alligator texture. On the branded clasp, the brand symbol - wings.

Watches from the "Forward" collection

forward. Strict classics, the embodiment of respectability. Massive gold or silver case. Swiss Ronda quartz movement with Swiss mark, sapphire crystal, alligator leather strap.

Watches from the Triumph collection

triumph. The perfection of the geometric shape - in a new ergonomic case made of gold. Swiss made Ronda movement, scratch-resistant sapphire crystal, laconic gold-plated crown with honed edges. From the side of the back cover, the glass is decorated with a geometric pattern. The multi-level dial is decorated with textured patterns "Parisian nails" and "sun rays", separated by a thin line converging into a signature swoosh at the twelve o'clock mark. The watch comes with a soft Italian-made leather strap with a branded gold-plated buckle.

Watches from the collection "Gran Turismo for him"

Gran Turismo for him. The coherence of hard lines and smooth curves of the massive silver body embodies the spirit of powerful and fast cars. Reliable and precise "motor" of the collection is the Swiss movement Ronda marked Swiss made with a chronograph function. The swift and provocative design of the dial is complemented by lumomass applied to the hour markings and allows you to accurately determine the time in complete darkness. For additional moisture protection of 3 ATM, the back cover is fixed with screws. Models with leather or silicone straps will complement any style.

Watches from the "Unity for him" collection

Unity for him. The Unity collection of men's chronographs combines sporty assertiveness with understated elegance. The high-grade steel case and bracelet with a combination of polished and satin-brushed surfaces effectively enhance the brilliance of the 14-karat rose gold bezel. The heart of the watch is the precise Swiss movement Ronda marked Swiss made with a chronograph function. All models in the collection are equipped with a scratch-resistant sapphire crystal, and the case back is fixed with screws. A steel butterfly buckle with locking system and two pushers keeps the watch securely on the wrist.

Watches from the Motion collection

motion. Multifunctional elegant chronographs in a rhodium-plated silver case for those who are used to always being one step ahead. The Swiss made Ronda mechanism will allow you to feel the true dynamics of life. A sapphire-coated mineral glass and a leather strap are a must for a watch of this level.

Watches from the "Freedom" collection

freedom. A three-hand watch with a date in a round rhodium-plated silver case is a watch with a masculine character. The Swiss made Ronda movement, sapphire-coated mineral glass and multi-level dial will be appreciated by those who can subdue the world to their time. Protected crown and leather strap are important details for those who value their style.

Watches from the "Drive" collection

drive. The massive, ergonomically shaped case, made of 925 sterling silver, combines elegance and masculinity. The mineral glass is highly durable, while the top layer of sapphire provides scratch resistance. The satin-finished case back of the watch is secured with screws. The heart of the watch is a functional Swiss movement. The watch strap perfectly extends the upper surface of the case, creating a one-piece complete image. It is made of Italian tanned leather with an alligator texture. The brand's symbol - wings - is applied to the branded steel buckle.

Watches from the "Pulse" collection

pulse. Speed and dynamics, rigor and confidence in a massive case made of 925 sterling silver. The Swiss Ronda movement with the Swiss made marking will help you not to miss a second, and the sapphire-coated mineral glass will provide exceptional reliability. Such a watch will become not just an accessory, but a continuation of its owner and will harmoniously complement the classic style.

For her

Women's watch SOKOLOV

The number of women's watch collections is almost twice that of men's: Gran Turismo for her, Unity for her, Ideal, Harmony, Diva, About you, Flirt, Feel free, Perfection, Enigma, Favorite game, Why not, Shine, Imagine, Versailles, My way, Magic, Allure. They are distinguished by a huge variety of shapes and colors. It is worth noting especially the two collections mentioned by the last - Magic and Allure - in exceptionally elegant cases of elongated, "decisive" (rectangle with two rounded sides) and delicate (oval) shapes.

steel watch

Steel watch from the "I Want" collection

In 2019, SOKOLOV introduced a completely new product line - steel watches. The line was named SOKOLOV Steel. Her debut collection I want is a watch for those who appreciate comfort, lightness and freedom of style. The laconic cases house Japanese Myiota movements from Citizen. To complement any image - models with leather straps and steel bracelets. The palette of trendy shades of high-tech PVD coating makes it easy to create a recognizable image. SOKOLOV Steel is the choice of those who set their own rhythm and enjoy life every second.

The history of the SOKOLOV brand begins in 1993, when a small family workshop was founded by Alexei and Elena Sokolov. Alexey Sokolov was the author of the first brand jewelry.

2000

Moving to a new site to expand production.

2003

Launch of production of products with semi-precious inserts and diamonds.

2007

Expansion of production areas up to 10,000 m 2 .

2009

Launch of the production of silver jewelry. Opening of an office in Moscow.

2011

Opening of an office in Switzerland.

Leadership in Eastern Europe in terms of the number of gold jewelry produced.

2012

Opening of the first store in Switzerland.

2013

Retail network development in Switzerland. Moving of the Moscow office to a new building.

2015

Leadership in Eastern Europe in terms of the number of silver and gold jewelry produced.

Start of sales of jewelry watches SOKOLOV.

2016

Opening of an office in Germany.

Expansion of the range of jewelry watches created in the spirit of world fashion trends and retaining the author's style of SOKOLOV.

Release of the first collections of silver chronographs.

2017

Release of the first collection
hours with a lunar calendar.

Release of the first collection
hours with a lunar calendar.

Expansion of production
areas up to 40,000 m2.

Release of the first exclusive
collections with stained glass enamel.

2018

Fashion collaboration SOKOLOV with clothing brand TEREKHOV Girl.

Opening of the first SOKOLOV flagship store in Russia.

Launch of a new line of children's silverware and accessories SOKOLOV Baby.

Like the Italian Valenza, Russia also has its own jewelry center. It is located in the town of Krasnoe-on-Volga, 36 km from Kostroma. Approximately half of all jewelry produced in our country is produced here. One of the largest companies in the industry is the company SOKOLOV. Its founder Alexei Sokolov grew up in Krasny-on-Volga, and his parents worked all their lives at one of the local jewelry factories. The family firm of Alexei and Elena Sokolov appeared in 1993 (until 2014 it was called Diamond). The couple started with the so-called "mass" jewelry made of gold with cubic zirkonia, later designer products of a higher segment were added - with precious and semi-precious stones, and in 2009, due to a decrease in purchasing power during the crisis, it was decided to master a new direction - products from silver. The youngest direction of the company was men's and women's watches under the logo SOKOLOV equipped with Swiss movements Ronda and Japanese Miyota, Citizen.

Production complex in Krasny-on-Volga with an area of 35 thousand square meters. m - the largest in Russia and throughout Eastern Europe. This is not just a modern city-forming enterprise, but a whole city within a city, which employs more than 2,500 people, and the annual output exceeds 9 million units. In this huge assortment there is a place for both luxurious jewelry, including collections with diamonds and unique author's items in the technique of stained glass enamel and enamel, as well as democratic products with ornamental stones, ceramics, crystals. Swarovski. The company releases three seasonal collections a year: autumn-winter, spring-summer and summer cruise (this launch is considered special, as in the world's best fashion houses).

Products SOKOLOV well-known in Europe - in fact, entering the European market forced the founders to rename the company to SOKOLOV instead of Diamond. Since 2011, an office of a jewelry company has been operating in Switzerland. The first jewelry stores also appeared here. The first, as a “test of the pen”, was opened in Bern in 2012 - it was a small corner in a department store (a year later it moved to a full-fledged large store in the very center of the city). This was followed by discoveries in Lucerne and Friborg. “Today we do not plan to open retail stores in Russia. This is part of our business strategy, based on the distribution model that has been built over the years: distribution through partners in the shop-in-shop format allows us to create high-quality consumer demand without our own stores,” explains Alexey Karev, Marketing Director. Today decorations SOKOLOV can be purchased in more than 8 thousand jewelry stores around the world.

SOKOLOV press office

This year the company established a professional award "Pride of the Industry 2017", which is designed to identify and encourage the best players in the retail jewelry business in Russia and the CIS countries. Stores with a range of products SOKOLOV, can independently apply for participation, then be selected for compliance with certain criteria and enter the list for voting. Only members of the Buyers Club have the right to vote mySOKOLOV. By the end of August, more than 329,000 votes were cast for 580 outlets from eight federal districts of Russia, as well as Belarus and Kazakhstan. If buyers choose the winner in the nomination "Best Jewelry Store", then the company's experts SOKOLOV honorary titles are awarded "Reliable business partner", "Discovery of the Year" And "Perfection in the details".