What is the difference between a logo, emblem and brand name. Secret signs: what are famous brands hiding? Mean logos

I will continue with corporate logos. Logos surround us everywhere, any more or less decent company has its own logo. They definitely mean something. I will give an example with a company where I work - over the course of three years, the logo was changed several times, the main sign remained, but the details changed. It would seem that what the hell is the difference, but for some reason they changed and spent money on it. Designers and developers receive a lot of money for this. Another example, the Shakhtar football team, the cost of developing a new logo is 6 million euros. WHY???

By the way, it looks like an inverted one.

The answers must be sought somewhere in neuromarketing. Symbols affect our emotions. Modern companies very often use ancient symbols and images. Obviously they are endowed with a certain power if they are used now.

Starbucks .
The most popular restaurant in America. Below is the logo. Nothing remarkable, but how does the mermaid have to do with coffee shops? The image of the type symbolizes that Starbucks coffee is delivered from distant corners of the world.

Let's dig deeper. Here is a picture of the 15th century. This Melusine.

(German Meerweib, Seejungfer, Melusine, French sirene)

A traditional fantastic figure of Western European heraldry, known in Russia as unholy symbol ... Depicted as a crowned nude woman with long flowing hair. Below the chest, her torso passes into two fish tails symmetrically located on the shield, for which the melusin is held with her hands. Sometimes this figure is depicted as armless, sometimes - holding a comb in one hand, in the other a mirror. Known since the XII century. as the emblem of the city of Palermo, and in Russia it was used on the small warrant officer of the boyar V.S. Volynsky, who in 1671-1672. negotiated with the Poles on the conclusion of the Andrusov peace.

Does not look like it? Check out the original Starbucks logo.

Melusine looks pregnant here. Notice the navel, which looks like a question mark. After a year or two, the logo was changed.

They covered their breasts, removed the pregnancy and the question mark. The company expanded and gained popularity, the logo was refined again.

Well, I will not focus on the pentagram.

APPLE
The first computer. Pay attention to the price

The first Apple logo was modeled by Jobs and Wayne in 1976, depicting Isaac Newton sitting under an apple tree. It was inspired by Wordsworth's statement, which was also included in the logo: "Newton .... a mind that wanders forever among strange seas of thought", with the words "Apple Computer Co." on the ribbon that adorns the frame of the image.

The Apple logo was immediately replaced by designer Rob Janoff with a colorful apple with a bite on the right side, better known as the “rainbow apple.” This was done to perpetuate Isaac Newton's discoveries of gravity (apple) and color separation , and perhaps pay tribute to the “fruit of the Tree of Knowledge” from the story of Adam and Eve. Even the term “Macintosh” means a certain kind of apple

According to another legend, Apple owes its logo, bitten by an apple, to the genius mathematician, the progenitor of the modern computer, who made a huge contribution to computer science and suffered for his non-traditional sexual orientation, Alan Turing.
Turing was a homosexual, which was illegal in the UK at the time, and homosexuality was considered a mental illness. In 1952, Turing was charged with sodomy and convicted. He was offered two sentences to choose from - either imprisonment or suppression of libido with injections of the female hormone estrogen, which was essentially chemical castration. The scientist chose the latter.
Growing breasts and decreased libido were one of the effects. In addition, as a result of the conviction, he lost his job and the right to work in the field of cryptography. For a whole year, the scientist lived in seclusion, and then committed suicide, poisoned by cyanide potassium. Turing injected a solution of cyanide into the apple, which he bitten and died. The apple was found on the night table next to the dead body.
Gay flag

What does the BMW logo stand for? What is the meaning of these 3 letters?

1. propeller bavarian motor worker ....
2. Factory name.
   Bavarian Motor Werke
   And the logo is a propeller. They once made aircraft engines.
3. BMW was founded in 1916 as an aircraft engine factory in Munich. Hence the spinning blue and white propeller logo that appeared on BMW airplanes in 1917. In 1919, after the Treaty of Versailles, Germany was banned from building aircraft and the owners of BMW had to change their profile.

   Abbreviation for Bayrische Motorenwerke (with German as Bavarian Motor Factory.)

4. Bayerische MotorenWerke (Bavarian Motor Works). Initially, BMW only produced aircraft engines. That is why a rotating propeller is depicted on the BMW logo.
5. Damn, I don't remember how in German letters, but in Russian: Bovariche Motor Werke
6. Bayerische Motoren Werke. And the Logo and its color is a piece of the Bavarian flag enclosed in a circle, contrary to the prevailing opinion about the propeller of the aircraft.
7. BMW logo

   BMW is a brand whose aviation origins are carefully disguised. The circle, divided into four sectors, is nothing more than a rotating propeller: the company originally made aircraft motors.
   That. BMW logo - blue and white parts symbolize the sky seen through the moving propeller blades.

   BMW is an abbreviation for Bayrische Motorenwerke (with German as Bavarian Motor Factory.)

   BMW (Germany) has been produced from 1916 to the present.

   The history of this brand begins in 1916, when the Munich factory began to produce engines for aircraft. Bayerische Motoren Werke AG was founded in Munich by the merger of two small businesses, Rapp-Flugmotoren Werke and Otto-Werke, which have been producing aircraft engines since 1913. With the outbreak of the First World War, the number of orders for aircraft engines increased dramatically, and the companies decided to merge.
   Subsequently, the factory began manufacturing motorcycle and truck engines. Since 1923, the company has organized the production of motorcycles and, after 1928, automobiles. Karl Friedrich Rapp, engineer, founder of the company, worked as a subcontractor for the aircraft concern of Gustav Otto (Bayerische FlugZeugwerke).

   1919 Franz Zeno Diemer established
   set the first world record in
   BMW history reaching heights
   9760 meters by plane, equipped
   schennom engine BMW IV.

   The first emblem, adopted in 1917, featured a rotating propeller. However, the emblem seemed too complex and shallow, and by 1920 the propeller was heavily stylized. The circle from the propeller was divided into four quarters, the silvery-white sectors inside the black rim began to alternate with sky blue. It was also taken into account that blue and white are the national colors of the land of Bavaria.
   The logo turned out to be simple and easy to remember, and blue, gray and black are still the corporate colors of the concern.

   1920s. Car release
   Austin put on the conveyor

   The two-color BMW logo has not undergone major changes over the entire twentieth century. The last one, which touched only the font of the BMW letters, dates back to 1963. The emblems that have appeared on all motorcycles and cars of the company since that moment are identical.

8. In my opinion: the Bavarian Motor Plant. The logo symbolizes the propeller of the aircraft (blue and white - the sky and the propeller blades), because initially the plant would be focused on the production of engines for aircraft, then it would produce motorcycles, and later it would start manufacturing cars.
9. From English: Bavarian Motor Works, or from German Bayerische Motoren Werke, which means Bavarian Automobile Works.
10. BMW (Bayerisch Motoren Werke AG) began its development in 1913, when the two companies Rapp Motorenwerke and Otto Flugzeugwerke were merged. In 1916, after the merger, the company was named Bayerische Flugzeugwerke AG (BFV). The current BMW logo was approved in 1917 to represent the spinning propeller. From this year on, the logo and the BMW brand itself began. The Munich headquarters was built in 1922, where it is located to this day.
11. Answer for category Humor:
    BMW is a subsidiary of three giants - Benz, Mercedes and Volsvagen
12. I don’t know how the first word is spelled in German, but it sounds like "Bayrische motor werke" (Bavarian motor plant or motor works)

    by the way, I love this car brand =)

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Every large company strives to ensure that its logo is not just recognizable, but carries some kind of message for the consumer. And all you have to do is just look at the details and admire the wit of the authors and the ability to put a lot into the small.

site collected for you logos that have a hidden message or versatility of the image.

The most popular of all logos with a hidden meaning. If you look closely, you can see the arrow, which is obtained from the space between "E" and "x". This arrow symbolizes speed and precision, two of the company's core principles. It is interesting that those who saw this arrow begin to see it always and first of all.

Hope for African Children Initiative

Logo of a public organization dedicated to helping the children of Africa. If you look closely, you can see the image of the African continent, a child and an adult as a symbol of support.

Amazon

At first glance, the Amazon logo does not hide anything unusual, but it helps to understand the philosophy of the brand. The yellow arrow resembles a smile: Amazon.com wants its customers to be happy. The arrow also connects the letters "A" and "Z", hinting that this store has absolutely everything - "from A before I AM».

Yoga australia

A similar trick is used in the logo of the yoga club.from Australia. A silhouette of a country can be found between the girl's hand and leg.

Sony Vaio

The first two letters of the Sony Vaio logo make up a wave representing the analog signal, and the last two resemble 1 and 0, which are digital signals.

Unilever

Unilever manufactures a wide variety of products and this is reflected in their logo. Every part of the logo has a meaning. For example, the heart means love, care and well-being, the bird symbolizes freedom, liberation from everyday worries, enjoyment of life.

Formula 1

If you look closely at the empty space between the letter "F" and the red stripes, you will notice the number 1. The logo conveys a sense of speed.

BMW's history began with aviation and the company's logo remains true to its roots. Contrary to the opinion that the center of the BMW logo is the blades of a rotating propeller, this is just a fragment of the flag of Bavaria, they have it in a box.

Rob Yanov, the designer behind the Apple logo: “I bought a whole bag of apples, put them in a bowl and drew them for a week, trying to simplify the details. Biting off the fruit was part of the experiment, and by coincidence byte(bite translates as 'bite') turned out to be a computer term. "

The striking Apple logo was intended to reflect the fact that the company produces computers with color monitors. In 1998, with the return of Steve Jobs to the company and the advent of new computers, the designers decided to use the monochrome version.

Sun Microsystems

The Sun logo is one of the most famous ambigrams in the world. Word sun read from each corner of the square. Created by Stanford University professor Van Pratt.

Continental

Continental is a car tire manufacturer. One of these can be seen in the first two letters, which create a perspective view of the wheel.

Big ten

Big Ten is an academic association established in 1896. Until 1990, this association consisted of 10 universities, but in June the University of Pennsylvania joined them. The group did not want to change their name and simply added the number 11 to their logo.

Mercedes-Benz

The Mercedes-Benz logo is a symbol of the company's confidence in its excellence. The three-pointed star symbolizes her superiority in all areas - on earth, in the air and in water.

In the early 1950s, NBC was owned by RCA, which had just started making color TVs. With such a bright peacock tail, the company tried to show people who continued to watch black and white television what they were losing.

Bulk carrier pipe "Galata Star" of "Pacmar Shipping" company. It can be seen that there was a different emblem on the pipe earlier, which was worn out or cut off and painted over - earlier the ship belonged to another company. With the change of company, the emblem on the ship's pipe is also changed.

Emblems must certainly be clear and simple, the viewer must see in them what they wanted to say; on the contrary, he puts content in the symbol, which can be completely independent of the artist's intentions. A symbol is the embodiment of an idea, emblem- a conventional sign that replaces it, its hieroglyph. The symbol expresses a wavering, indefinite group of experienced impressions, which for the artist himself does not exist in the form of an abstract generalization, for the artist thinks in images, and does not come up with them for the allegorical expression of an idea. Where the distraction is translated into the form of a material allegory, we have emblem: this is not a symbol, but an allegory - a prosaic scheme, a ready-made idea, dressed in the shell of a real image.

Therefore, Michelangelo's "Night" or the bas-relief depicted by Ivan Turgenev in the prose poem "Necessitas-Vis-Libertas" is not emblems, and symbols that give the movement of thought, complicating it. The word έμβλήμα among the Greeks and Romans meant embossed decorations on an object made of another material, for example, a silver figure on a bronze vase, then all sorts of typesetting art and craft works, such as mosaic floors, things made of heterogeneous and multi-colored material, embroidery on the borders of clothes , decorative groups of objects in wall painting, decoration on furniture, etc.

Its modern meaning is a word emblem received only in the XVI-XVII centuries, when allegories were very popular and when in emblems shifted all areas of knowledge, from theology to physics, from politics to grammar. The bibliography pays special attention to a variety of collections emblems, usually superbly published and interesting for the history of decorative arts. Particularly popular were "Emblems" Milanese Alziata (), which survived up to 130 editions in different European countries. We have had success " Emblems and Symbols ”by NM Maksimovich-Ambodik, about whose role in the upbringing of little Lavretsky Ivan Turgenev speaks with such warmth. Compilations emblems for various applications in the applied arts are still being published.

see also

Links

Wikimedia Foundation. 2010.

Synonyms:

• Sumerian calendar
• Ebola (disambiguation)

See what "Emblem" is in other dictionaries:

EMBLEM- (Greek emblema relief work). A material image of some abstract concept; symbol; e.g. anchor of hope, cross of faith. Dictionary of foreign words included in the Russian language. Chudinov AN, 1910. EMBLEM, Greek. emblema, from ... ... Dictionary of foreign words of the Russian language

emblem- Cm … Synonym dictionary

emblem- s, w. emblème m., it. Emblem, lat. emblema c. emblema insert, convex decoration. Object or image of what l. subject as a symbol expressing what l. idea, concept. BASS 1. Also against this theater a shield is made, on which ... ... Historical Dictionary of Russian Gallicisms

EMBLEM- (from the Greek emblema insert, embossed decoration), the embodiment of a phenomenon, an abstract concept or a speculative idea in a visual image. In terms of its function, the emblem often approaches allegory (it is often viewed as a kind of it), but, in ... Modern encyclopedia

EMBLEM- EMBLEM, emblems, wives. (Greek emblema insert) (book). An object, an image, conventionally denoting some kind of concept, some kind of idea. Anchor the emblem of hope. Ushakov's explanatory dictionary. D.N. Ushakov. 1935 1940 ... Ushakov's Explanatory Dictionary

Emblem- symbolic designation of a concept, idea, social program or organization by means of a conventional sign or image. See also: Symbols Finam Financial Dictionary ... Financial vocabulary

Emblem- (from the Greek emblema insert, convex decoration) a conditional explanation of a concept, idea with the help of an image (for example, a dove is the emblem of the peace movement). Political Science: Dictionary Handbook. comp. Prof. Paul Sanzharevsky I.I .. 2010 ... Political science. Dictionary.

EMBLEM- (from the Greek emblema relief decoration) a conditional or symbolic image of a concept, idea (for example, emblems of various types of troops) ... Big Encyclopedic Dictionary

EMBLEM- (from Lat. emblema insert, convex image) a conditional symbolic image of a concept or idea; unlike a symbol, it does not embody the content of a concept, it only points to it. Raizberg B.A., Lozovsky L.Sh., Starodubtseva E.B .. ... ... Economic Dictionary

EMBLEM- EMBLEM, s, g. Ozhegov's Explanatory Dictionary. S.I. Ozhegov, N.Yu. Shvedova. 1949 1992 ... Ozhegov's Explanatory Dictionary

Logo is a graphic representation of a trade mark. It is created for easy recognition of the company's brand among consumers.
The logo should be unique and of high quality, to attract the attention of the buyer. Logos were created to distinguish products from manufacturers from the same industry.

The KOLORO company is engaged in the development of one-of-a-kind logos.

There are several types of logos:

1. Letter logo - one or more letters are used.
2. Logo "Symbol" - is depicted in the form of graphic or letter symbols.
3. The "Emblem" logo is a graphic element of the image and text.
4. Logoslovo logo - consists only of letters.
5. Abstract Sign Logo - Creates the visual form of a company concept using a symbol.

The first logo in the world

The first logo in the world was a picture of a dog listening to a gramophone. The dog's name was Nipper.
One of the brothers of the Barro family saw how the dog loves to listen to the Edison-Bell phonograph and decided to capture this moment by drawing a picture "Dog listening to the phonograph".

In 1900, Mark Barro's brother, Francis, took Nipper's drawing to a disc gramophone company. The owners of the company really liked the drawing and decided to release their goods with this image. But the original version of the drawing, which depicted a drum gramophone, was replaced by a disk one. The drawing became the first trademark of the companies: HMV music stores, RCA, Victor and HMV records. The company also began releasing records with Nipper's artwork.
Now the logo is used by the music channel of the HWV store.

Evolution of logos of global brands

The logos of world brands did not always look stylish and laconic. Some companies, even though popular with consumers, have redrawn their logos. Main reasons:

• change of direction of activity;
• following new trends.

Let's take a look at a few examples of the evolution of company logos.

• Global Apple Corporation

The first company logo was an engraving of Isaac Newton under an apple tree, which was wrapped around a large ribbon with the signature "Apple Computer Co" (1976-1977). The designer of this logo was one of the founders of the company, Ronald Wayne. After Ronald left, the logo was changed.

The second Apple logo was designed by Rob Yanov. Nothing remained of the old company logo, except, perhaps, the idea with a fruit falling on Newton's head. Apple's new brand name is the Rainbow Bitten Apple (1977-1998).

The logo that we see now on Apple products was changed in 2007. "Apple" has become metallic with reflections, but the shape remains the same.

• Samsung

Samsung means "three stars" in Korean. The company was founded in South Korea. The first three logos used the stars and the Samsung name.

In 1993 the company decided to create a new logo for its 55th anniversary. It still exists today. It is a blue ellipse in the center of which “SAMSUNG” is written in stylized white letters.

• Twix bars

The first bars were produced in 1967 in Britain. They were called Raider. But a few years later, in 1979, the name was changed. Raider became Twix. After the name change, the products began to be exported to the United States.

The name Twix is ​​made up of two words, double and biscuit. Twix bars are very popular all over the world. They are still marketed in Ireland under the original Raider name.

• Coca-Cola

Coca-Cola has the most recognizable corporate identity in the logo that is over 117 years old. The company was founded in 1886 and the logo in 1893. The company logo is written in Spencer calligraphy. It was created by Frank Robinson, an accountant and friend of the owner of the company.

In the early 1980s, due to competition from Pepsi products, it was decided to change the company's logo to New Coke. After making this marketing ploy, the company began to lose sales. Consumers didn't like the new name for the drink. After some time, the drink was returned to its former name Coca-Cola, thereby the company improved its sales.

• Pepsi

In 1903, the Pepsi-Cola trademark was created. Agree, the first logo of the company is not very pretty. We can say - a failure.
To prevent this from happening to your brand, you need to turn to the KOLORO team of professionals who will help you make the logo perfect.

After the Great Depression of the 1930s, Pepsi-Cola was able to prove to the Coca-Cola Company that it could compete with it on the same level.

In 1962, the company changed its logo to a tricolor ball and also removed the Cola prefix. Now it is called only Pepsi. Nevertheless, the company logo changes very often. What this is connected with is unknown.

• McDonald's

In 1940, the McDonald's company was founded. The first company logo - the image of the Speedee chef . Later, the Speedee logo was redrawn. In the 60s, Jim Spindler changed the company logo to the one we know today. And that's the letter M.

Fashion industry logos (famous fashion brands)

Almost every one of us can recognize and name brand monograms. For fashion houses, the logo is very important because most of the fashion houses are named after the founding designers.

• Louis vuitton

The fashion house was founded in 1854. The corporate logo of the company is LV monograms. The color of the monograms and the canvas could change, but the logo of this brand itself has not changed to this day, except that it was slightly simplified in the 2000s.
The brand's clothes are made from very high quality materials and therefore the products are expensive.

Louis Vuitton brand products are copied the most. But it is very easy to recognize a fake - in the original the brand logo is always located symmetrically.

• Chanel

For the first time, the Chanel logo appeared in 1921. He was depicted on the bottle of Chanel perfume No. 5. The company's logo is a double letter C. It resembles two wedding rings that are not closed together. The letter C is the initials of Coco Chanel.

• Fendi

The Fendi logo was created in 1972 by the company's new designer, Karl Lagerfeld. The brand logo is a large F that is mirrored.

• Versace

The Versace house logo is very extravagant and extraordinary. It was designed in 1978 by Gianni Versace. The logo represents the head of the representative of ancient Greek mythology - Medusa the Gorgon. The designer explained why he chose this character: "It is a synthesis of beauty and simplicity, which is capable of mesmerizing anyone, just like the clothes produced by the brand."

• Givenchy

In 1952, Givenchy began to produce high quality apparel, jewelry and perfumes. The brand logo is very simple and concise. The four-fold letter G is placed in a square. It looks like Celtic jewelry.

Car brand logos

"Winged" cars:

Bentley- British luxury car. The characteristics of the car can be described in just two words - aristocratic luxury. The car's logo is the letter "B" enclosed in the wings. The emblem indicates the power, speed, elegance of Bentley limousines.

Aston martin- the car logo was created in 1927. These are the eagle wings that frame the Aston Martin lettering. The owners of the company compared their car to an eagle. Because the eagle is a fast, agile and predatory bird.

Chrysler- The first American car logo was a pentagonal star created in 1923. After joining the company to the German concern Daimler AG in 1998, the logo was changed to “wings wide open”. They demonstrate the virtuosity and uniqueness of Chrysler vehicles.

Cars with animal logo

Jaguar- whose emblem was originally SS - Swallow Sidecar. From English "swallow" means "swallow". After the Second World War, most Europeans had negative associations with the SS emblem (association with the fascists), so the owners of the company decided to change the name of the brand. Swallow Sidecar replaced with Jaguar. You must admit that strength, elegance and grace are very suitable for modern cars of the Jaguar brand.

Lamborghini- At first, the Italian company was engaged in the production of tractors. Therefore, the bull became the emblem of the company. This animal is very hardy and strong. Nowadays, Lamborghini cars are powerful, expensive supercars, and the golden bull emblem suits them very well.

Ferrari- the car logo of this brand is familiar to everyone. Its main attributes are a prancing black stallion on a yellow-gold background with a painted Italian flag at the top of the logo.

The original Ferrari emblem was on the plane of the pilot Francesco Baracca during the First World War. Enzo Ferrari, asked Francesco to give him this logo. The pilot agreed and gave Enzo the right to use the logo.

The best logos of the music industry

Virgin Is a British record label. Created in 1972 by Richard Branson and Simon Draper. The name of the label is very interesting. Virgin translated from English means "virgin".

Created the Virgin Records (first company) logo by English illustrator Roger Dean.

Over the years, the Virgin brand has become very popular with English performers. After Virgin signed with the punk rock band The Sex Pistols, Branson decided that their company lacked insolence. Therefore, it was decided to change the company logo.

Legend has it that one of the artists painted the new logo we now know on a napkin. Branson loved it. Richard associated the new logo with his company. “Simplicity, attitude and energy are about us,” Branson said.

Sony Music Entertainment- established in 1988 and owned by Sony. It is included in the "Big Four" of record companies in the world. Sony Music covers almost all show business.

The first logo of the company is multi-colored, small triangles in the middle of which were the letters SMV. The company logo has changed very often. In 2009, Sony Music decided to make the logo completely different. The new logo looks like this: on a white background, a simple red brush effect and the text "SONY MUSIC" appears in the appropriate Sony font.

AC / DC Is a world famous rock band. Most people may not know the band's work, but everyone will recognize the AC / DC logo.

Creative director Bob Defrin helped create the logo for the rock band. The font was chosen from the Gutenberg Bible, the first ever printed book.

Huert's intention was to create the logo in line with the biblical imagery of AC / DC's song "Let There Be Rock." Of course, the lightning bolt and blood red coloration suggests the presence of less angelic influences.

The Rolling Stones are a famous British rock band. Designer John Pasha helped create the logo for the group. For his work, he received 50 pounds. The designer was inspired by Mick Jagger's expressive lips and tongue. He was also inspired by the Hindu goddess Kali.

Queen Is a British rock band from the mid-1970s. She filled the hearts of many listeners. The logo was created by the band's lead singer Freddie Mercury. He depicted the letter Q (the name of the group), which is surrounded by the zodiac signs of the musicians of the group.

Logo design trends 2017

Design trends change almost every season. This applies not only to clothing, makeup and style, but also trends in graphic logo design.
2017 logo trends

Minimalism

Many companies resort to this style, because minimalism is simplicity and conciseness. In minimalism, very few colors are used. Everything should be simple and performed in the same style, without unnecessary additions.

For example, the well-known application Instagram used this style.

The company's first logo was a black and white image of a Polaroid OneStep camera. In May 2016, the company decided to rebrand not only the logo, but also change the design of the application. Now it's a camera and a rainbow with a gradient effect.

Color gradient

Creating a logo with a gradient color is a very good move for many companies, because this trend will continue to be at its peak for a long time. A striking example is the international payment system MasterCard. The company's designers have simplified the design and used geometric fill for the logo.

Black and white trend

Black and white design will always be in trend. The brevity and simplicity of two colors is always a win-win option.

The best example is the world famous Nike brand.

Carolyn Davidson helped create the logo for the brand. The logo features an abstract wing of the goddess Nike.

Geometric figures

To create a unique but at the same time simple logo, designers use geometric shapes that are very easy to perceive and remember.

Example - logo YouTube - a service providing video hosting services. The brand logo is a “bubble” in the middle of which there is a “play” icon.

Lettering

Pretty simple style. The letters are selected specifically for a specific name or text and are used only once.

Lettering includes a company logo Google... The first company logo was created in a graphic editor by co-founder Sergey Brin. Ruth Kedar is the designer of the new Google logo style. It was she who came up with the logo design that we know now.

Hand drawn

The hand-drawn logos look clear and popular. A lot of world famous companies use this style.

Johnson & Johnson Is a good example of the new 2017 trend. The company logo is very simple - handwritten in red text on a white background.

Web Animated Logos

Animated web logos are the trend of 2017. They look very bright, extraordinary. With the help of Gif logos, you can attract the attention of consumers.

Disney has been using this trend for a long time. Back in 1985, Tinker Bell began flying over the Sleeping Beauty Castle.

The KOLORO company will develop for you a unique design of your logo, because our specialists are always in the subject of new trends in world design.