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Soburai Natalya Ivanovna
Position: manager
Educational institution: GBDOU kindergarten No. 91 of the Frunzensky district of St. Petersburg
Locality: Saint Petersburg
Material name: article
Topic:"The image of preschool educational institutions as a means of increasing competitiveness in the market of educational services"
Publication date: 22.05.2018
Chapter: preschool education


The image of the preschool educational institution as a means of increasing competitiveness in

market of educational services.

There is no such side of education, on which the situation does not

would have an impact, there is no ability that would not be

directly dependent on the immediate surrounding child

particular world...

He who manages to create such an environment will facilitate his work in

the highest degree. Among it the child will live - develop

own self-sufficient life, his spiritual growth will be

improve from oneself, from nature...

E.I.Tikheeva

Each preschool has its own personality. It is important which kindergarten

parents

I care

an attractive institution for potential employees. For today

day, it is important to remember that educational institutions are presented with new

requirements

important

reputation,

preschool

institutions.

creation

positive

preschool institution to the attitude of the head and educators to parents

and their children. What is the image of the kindergarten?

Image is not a new phenomenon, but it is relevant and its result is determined by all members

team. Therefore, each employee understands and shares responsibility for

his work of individual components of the image, which are in his competence.

The image of a preschool educational institution is an emotionally colored image of an educational institution,

consciously

formed,

possessing

purposefully

given

characteristics and designed to exert a psychological influence on a certain

targeting specific social groups.

Five years ago, a combination of words

“kindergarten image” sounded unusual to say the least. And now more and more

leaders

preschool

educational

institutions

think

purposeful

direction. Topic

is an

relevant

today's

institutions.

increases

competition

preschool

educational

institutions

neighborhood,

located,

insignificant distance from each other. Currently

many kindergartens are forced to think about what is their advantage in terms of

comparison

parents

appeared

opportunity

to choose

an institution that satisfies all his needs. Under these circumstances

creation

positive

children's

seems

necessary

element of increasing its competitiveness.

Specifically for our institution, image and reputation are very important. working

innovative

gradually

formed

corporate identity of a preschool institution. Each employee is considered

institutions,

to whom

team has its own professional image, and at the same time all - and

managers, and teachers, and junior service personnel - unites

general image: appearance, communication culture, intelligence, friendly smile,

attractiveness

behavior,

pride

institution

pupils. It is from the image of the employee (in particular, professionalism

depends on the desire to cooperate with him or the institution.

I believe that the main subject of image formation is precisely

leader and the teaching staff formed by him, as well as by virtue of

reverse

various

social

interested

providing

educational

relate

parents; employees of competitive institutions, employees of management bodies

education

municipal

authorities, local

residents. Main

The reason why you should pay great attention to the image of the leader is

in the fact that it is with him that the institution is personified, both by employees and by its

clients. Therefore, there is a lot in the perception of surrounding organizations

depends on the leader.

understand

manager

the word "manage" is signed as follows. "To manage (what), to know

to rule,

department

indicate

lead

chief.

To rule

rule, move, direct, dispose, be the master, manager

what". The head is defined in the concept of people as the "face" of the preschool educational institution.

Modern

supervisor

have

professionalism,

competence,

organizational

qualities

efficiency, political culture, high morality, personal

seek

democratic

guides.

reputation

leader

individual

manuals.)

The leader must find a common language with young and old, children and

parents,

employees

professions

education,

marital status, qualifications, speak simply, correctly, accessible, be able to

not only to speak, but also to listen. An important component of the image of the leader -

self-presentation. What matters is a special sparkle in the eyes, a smile, a peculiar

intonation

attractiveness

behavior.

Attention

given to a smile that conveys a lot of positive emotions. The main thing that

the image of the leader was attractive to the widest sections of the population.

Main

Attention

leader, lies in the fact that it is with him that the institution is personified, as

employees,

Hence,

perception

surrounding organizations depends on the leader.

All of the listed components of the image of the leader are also suitable for the teacher. TO

high demands have always been made on his personality, since it is he who creates

culture of subsequent generations, educates children and parents, educates and

teaches by his behavior, attitude towards people, appearance.

Children are like tender buds. They need a gardener with a kind face. Only

morally exalted and perfectly mastering the art of "tuning

show

medical scientist research

V.F. Bazarny,

conditioned

aggressiveness

behavior

teachers. Image

the teacher should create the illusion of major, while hiding weakness, etc.

This is good to learn. Poor health, bad mood, your inner

Discomfort must be able to hide from external view, to always be in “shape”.

You should remember the advice of L.N. Tolstoy: try not to get annoyed, achieve

own peace, for in a calm state the matter is settled by itself

yourself. Love

condition of pedagogical activity.

Enamored

enthusiastic

his work

intuitively

consciously

chooses

behavior,

most

adaptive

dignity

relevant

needs.

teacher

impeccable. He is like a spiritual shepherd for a child, a reliable senior friend,

trusted interlocutor. His image for a long time, and often forever remains in their

memory as an eternal role model.

In collaboration with such a teacher

needs

family. They

called

consultants

parents,

jointly record the history of the individual development of each child.

“Many thousands of years ago, GOD saw that the vices of people were multiplying and decided

help them. He created Spirits and said: “People have lost their way. How to be?

One of the Spirits offered to inspire a prophetic dream on people, the other - to send

manna from heaven, the third water from God. And only the fourth, High Spirit said:

“Instill in every person a thirst for knowledge and give them a teacher.” God sent to

land of teachers Moses, Jesus Christ, Buddha, Mohammed. And then collected

bright angels and ordered them to be teachers for children. From those immemorial

on earth, angels are born like ordinary children, grow up and rush to children. This -

teachers!"

caregiver

meets

children along the way. And how much he is able to give his heart

children, depends on the joyful living of childhood by a child, his whole future life.

For the most part, teachers are special people: silver-free, not thirsty

from fate no honors, no awards. But what about the desire to be significant, respected,

in demand? And for this they need to be in the center of events, to know and

understand

stay

restless

not indifferent,

seek

self-improvement.

caregiver

"runner"

"jumper"

engine" because children want to be healthy. The teacher is a singer

musician,

magician,

play a trick

lullabies before bed. The educator is a guide, a researcher,

experimenter,

encyclopedist,

pleasure

are watching

are experimenting

set

caregiver

architect, constructor, artist, sculptor, because children are always ready

create.

Like a leader, a teacher, and every kindergarten has its own “face”.

The individuality of our kindergarten is manifested by:

established

stable

creative

pedagogical

collective

like-minded people. Most of the teachers of the institution work in

teachers

In creating comfortable conditions, the original developing environment for children

garden. Our kindergarten is "Garden of Flowers": each age group is named

with its flower. These are: "Lily of the valley", "Forget-me-not", "Rose", "Poppy", "Chamomile",

"Astra", "Carnation", "Narcissus", "Tulip", "Peony" "Cornflower". In each

age

worked out

design

interior,

are taken into account

main

specifications

creation

developing

subject-spatial environment:

Comfort and safety of the environment;

Ensuring a richness of sensory experiences;

Ensuring independent individual activity;

Providing opportunities for research.

The hallmark of our kindergarten is an information stand in

the form of a flower.

Our garden is amazing.

There are countless flowers in it:

Narcissus and carnation

Astra and peony

Chamomile and forget-me-not

Tulip and poppy flaunt

And lily of the valley is so good!

In the bouquet of our garden

And you will find a rose.

In the traditions of kindergarten, including:

Mother's Day celebration;

Celebrating Maslenitsa with pancakes, round dances and the burning of an effigy.

Holding

Subbotniks

territories

institutions

jointly

parents, the result of which is not only cleanliness and order, but also

joint tea drinking in the air;

Conducting Open Days for parents of future pupils

kindergarten;

Conducting thematic weeks: Space Week, Book Week,

Weeks - fairy tales from a basket, Weeks - favorite cartoon, etc.;

Release of the newspaper together with the parents “My favorite area”, “Favorite

the city is a clean city”;

Carrying out of sports holidays, Small winter and summer Olympiads on

territory of preschool educational institution;

Decorating the interior of the kindergarten with children's creative works.

Chronicle of the kindergarten, a book of reviews for parents and guests of the preschool educational institution;

Respectful attitude to each guest.

activities

highlights

concerts

kindergarten pupils, not only in the music hall of the institution, but also on

various

winners

musical

regional

competition

"Gold

performance

festival

health

future

country").

Held

questioning

parents,

counseling,

parental

assembly.

active

nearby

library, health care facilities, the Palace of Children and Youth

creativity.

office

manager

institutions

located

Honorary

achievements of the preschool educational institution (diplomas, diplomas, letters of thanks).

After 15 years of activity as the head of the preschool educational institution, it is clear to me that

that in order to create a positive corporate image, the following is necessary:

institution

attractive,

rally the team (not only pedagogical, but in general). Kindergarten should

to become not only for the child, but also for the entire staff of the kindergarten, parents -

territory of joy.

Sections: Working with preschoolers

Project type: managerial.

Relevance.

The current stage of development of the education system of the Russian Federation is characterized by the presence of competition between educational institutions, including preschool ones. A preschool educational institution today is considered not just as a kindergarten, but as an organization that provides educational services. Today, the role of kindergarten in the life of a child is changing. Kindergarten is the second social institution after the family, where the socialization of the child is carried out, where the process of personality formation continues. The style of relations between kindergarten and family is changing. Today, the family acts as a customer of services for the education and upbringing of children. And there are high demands on teachers. Teachers must take into account the order of the family and be its ally. They must work in such a way that, on the one hand, they do not neglect pedagogical experience and tradition, and, on the other hand, they must always be on the cutting edge of innovation.

A special mission appears at the kindergarten when the kindergarten is located in the countryside. A modern village today cannot create conditions similar to those in a city for a family, and therefore a kindergarten should not only be a place for children to stay and their preschool education, but be a center in which not only the child is taken care of, but also the family, and teachers take care of children not alone, but together with parents.

When a preschool educational institution offers educational services and ensures a sustainable level of its quality, then it begins to work on creating its own image. According to T.N. Piskunov's image of a general education institution is "an emotionally colored image that has purposefully specified characteristics and is designed to exert a psychological influence of a certain direction on specific groups of the social environment of a general education institution." The structure of the image, in her opinion, consists of seven ideas:

1. About the image of the leader
(personal physical characteristics, social characteristics, professional characteristics, idea of ​​non-core activities).
2. About the quality of education
(compliance with the State Standard, the formation of abilities, the cognition of processes, the formation of the personality, good breeding, self-determination, the content of education, the form of education);
3. About op style
(contacts of employees with external objects, employees, traditions, style of interaction between participants in the educational process, work style, corporate culture).
4. About external paraphernalia.
staff image(qualification, personal qualities, psychological climate, gender and age composition, appearance).
5. About the price of educational services
(payment for educational and additional services, intellectual conditions, competitive admission, obedience to the rules of conduct, location, terms of study).
6. About the level of psychological comfort
(the idea of ​​the level of comfort of the environment - components: conflict-free respect, spiritual enrichment).

The image of a preschool educational institution is made up of a set of requests and expectations of various social groups interested in providing educational services (parents, children, employees of schools and institutions of additional education that accept graduates of preschool educational institutions; employees of educational authorities and municipal authorities, the population of the village), as well as the ability and readiness administration, teaching staff, employees of the institution to the activities that can provide these requests and thereby achieve the success of the institution itself. In our opinion, a stable positive image of the preschool educational institution at the present stage is considered as the most important modern component of the methodological product of the kindergarten and an additional management resource, a resource of an educational institution.

The need to create a positive image of our preschool educational institution arose due to the fact that, firstly, competition among preschool educational institutions is increasing, secondly, the formed positive image of the preschool educational institution to a greater extent ensures stability, job satisfaction and professional development, and thirdly, it will facilitate the access of an educational institution to the best resources: financial, informational, etc., fourthly, the positive assessment of the educational institution by social partners and the parent community will increase.

I, as a leader, want our institution to have its own face, its own name, to be attractive and necessary. Formation of the image of a preschool educational institution belongs to the field of management. If a positive attitude is formed, then trust will surely follow as a result of the influence of social ties. In addition, a positive image, as a rule, contributes to an increase in prestige, and, consequently, authority. A positive image is also an important factor in a high ranking.

The purpose of the project: creating conditions for the formation of a positive image of the preschool educational institution.

Project tasks.

1. Monitor and analyze the subjects of educational relations (children, teachers, parents) to the activities of preschool educational institutions.
2. Create conditions for improving the professional competence of teachers in order to form a positive image of the educational institution.
3. Increase the role of parents (parental community) in the public administration of preschool educational institutions.
4. Develop elements of a corporate standard (logo, coat of arms, flag, etc.)
5. Ensure information openness of educational institutions.

Stages of image formation. (Appendix No. 1)

The mission of our institution is to create favorable conditions for a full-fledged life of a child of preschool childhood, the formation of the foundations of a basic personality culture, the development of mental and physical qualities in accordance with age and individual characteristics, and the preparation of a child for life in the modern world. Interaction with parents as equal partners.

When determining the target audience, we distinguish four main groups:

Our pupils, who are almost the main “PR people” of the educational institution, the fact that they talk about their stay in kindergarten, what successes they achieve at events of various levels, directly demonstrate certain conditions, resources of the preschool educational institution.

Parents of pupils are the most authoritative subjects who are able not only to give a real assessment of our work, but also to correct public opinion and the opinion of their children about us. They are the main target group we focus on in our work. Today, social and public activity is becoming increasingly important for the successful promotion of preschool educational institutions.

The media are a kind of mediator between the institution and society: thanks to timely information about our achievements, we form a positive opinion about ourselves in the eyes of others.

The team of the preschool educational institution (the head and employees of the preschool educational institution).

To understand what kind of image is most preferable for our preschool educational institution, to determine the volume and specifics of our resources, we conducted a SWOD analysis of the activities of the preschool educational institution. (Appendix No. 2).

After analyzing external and internal resources, we identified factors that will positively influence the formation of the image of our preschool educational institution:

1. Territorial location. Our kindergarten is located in the district center, where there are three more kindergartens.
2. Our kindergarten is known in professional circles and among the public.
3. The kindergarten has experience in providing educational services and is in demand among the villagers. According to the survey of parents “Satisfaction with the availability and quality of educational services”, the percentage of satisfaction was 95.15%.
4. The preschool educational institution has the status of a reference institution in the district in the cognitive and speech direction. Priority areas are: cognitive-speech and physical development of preschool children.
5. Kindergarten has its own traditions and values. Common interests, joint activities, creative activities bring together all subjects of the educational process (teachers - children - parents). The annual competition “Family of the Year”, the newspaper of the kindergarten “We are together”, etc.
6. The preschool educational institution has a speech therapy group, the only one in the region.
7. Kindergarten graduates are in demand by village schools. Their achievements, parents' feedback on the organization of the educational process, the level of training also contribute to the formation of the image of our preschool educational institution.
8. The openness and cooperation of a preschool educational institution allows expanding social partnership.

Project implementation stages: (2014-2016).

Stage 1 - preparatory, planning and forecasting (September 2014 - December 2014)

Stage 2 - practical, basic (January, 2015 - February, 2016)

Estimated costs for the implementation of the project

Expected results.

• Creation of the corporate identity of the DOW.
• Optimization of the information environment.
• The developed model of the image of the preschool educational institution.
• Regulations on the norms of professional ethics of pedagogical workers.
• Participation of parents in public administration.

Analysis of the image of MADOU "Semitsvetik"

After many years, the kindergarten "Semitsvetik" is recognized and successful: a stable creative team, effective interaction with society and with parents, positive public opinion in the city, worthy results of kindergarten graduates and, most importantly, the well-being of children. This indicates that the kindergarten has a positive image and needs to be maintained and developed.

Work on creating and maintaining an attractive image of the preschool educational institution began with the study and evaluation of the existing image to date. The study was carried out in 4 main blocks:

1. The foundation of the image is to determine the purpose of the preschool educational institution, the idea of ​​​​its functioning and development, distinctive characteristics from other kindergartens.

Since the team works with a priority sports and recreational area of ​​work, the activity of the preschool educational institution is to provide high-quality recreational and educational services to children. The main value in the work is the safety of life and health of children and teachers. Therefore, the key activity of the kindergarten is the organization of recreational work, the use of health-saving technologies in working with children. The implementation of the designated content of the work of a preschool educational institution is ensured by the high competence of the staff and the equipment of the material and technical base.

To obtain qualitative results on the study of the image of the preschool educational institution, employees of the preschool educational institution, parents and children were involved in his study. Diagnostics of the image of the preschool educational institution took place in 3 stages:

• 1. The study of the image of the preschool educational institution by employees and staff through the answers to the proposed questionnaire.
• 2. The study of parents' ideas about the preschool educational institution through a personal interview of the parents when the child is admitted to the preschool educational institution, observation of their behavior in the process of interaction with the employees of the preschool educational institution, questioning, projective methods.
• 3. The study of the characteristics of the perception of kindergarten by children of senior preschool age through the use of the following methods: conversation and drawing test.

The 1st stage of diagnostics is the study by the administration and staff of the image of the preschool educational institution.

The teaching staff developed criteria for studying specific characteristics of the image based on the results of studying the opinions of parents and analyzing the work on evaluating the image of other kindergartens. According to the proposed questionnaire, the head and teachers of the preschool educational institution assessed the characteristics of the image (4 blocks) for each designated criterion.

Since monitoring studies of parental satisfaction with the quality of education and upbringing in the preschool educational institution are carried out systematically, below are diagrams of the diagnostic results in the process of studying the image of the preschool educational institution, starting from the 2009/10 academic year and ending with the 2011/12 academic year, which allow you to see changes in the image of the preschool educational institution over the past 3 year (Appendix 1).

Thus, comparing the results of diagnostics over the past 3 years made it possible to see an increase in indicators:

Rice. 2.1

The work carried out made it possible to identify problems and identify a further strategy for transforming the image of the preschool educational institution, which are highlighted in the development program for 2009-2012: work to expand and change the range of services. Planned: creation of conditions for the organization of services for children not attending kindergarten (within the framework of pre-school education), organization of evening groups.

The 2nd stage of diagnosis is the image of the preschool educational institution through the eyes of parents.

To determine the features of the image of the preschool educational institution, a study of the opinions of parents was carried out, a questionnaire was proposed (Appendix 5). The main criteria for analyzing information provided by parents: motive, reason for choosing a preschool educational institution; first impression of the DOW; determination of the positive and negative aspects of the activities of the preschool educational institution; satisfaction with the amount of information, participation in the life of the preschool educational institution; expectations and the degree of their implementation, the commitment of the preschool educational institution; the nature of the associations in connection with the DOW.

In order to study the opinions of parents, traditional methods were used: personal interviews, focus groups, observation, and questionnaires.

In addition to the traditional methods used in working with parents, projective methods were used to identify the views and attitudes of parents to the activities of the preschool educational institution by consciously or unconsciously transferring their own state to external sources.

This work helped to determine the attitude of parents to kindergarten. The work of the employees of the preschool educational institution was rated by parents at 5 points. A total of 163 parents were interviewed. Parents willingly took part in the discussion of this issue. This is explained by the fact that, when offering basic and additional services to parents, the individual characteristics of specific children are taken into account (adaptation groups for young children, developing classes for future first graders, an aerobics sports section, circles for intellectual, artistic, aesthetic, creative development, etc.), parents, their cultural and educational level, the degree of competence in the field of pedagogy and psychology, interests, abilities (dance studios, theatrical, musical living rooms). Based on the results of the survey, all the proposed wishes were considered by the staff of the preschool educational institution for further coordination of their work.

3rd stage of diagnosis - the image of the preschool educational institution through the eyes of a child.

Children are carriers of an external and intangible image. They spend most of their lives within the walls of the preschool educational institution, they are constantly in contact with teachers, the culture of the institution, that is, they are also connected with the internal image of the preschool educational institution. Their attitude towards the kindergarten and teachers has a direct impact on the parents and the image of the preschool educational institution in their eyes. The main criteria for analyzing information provided by children: the child's attitude to preschool; highlighted factors (toys, activities, educator, peers, nutrition) that attract or repel the child; the nature of associations, the ability to give a figurative, original name; the desire of the child to complete a drawing on the theme of kindergarten and the features of the drawing.

The study of the image of the preschool educational institution through the eyes of the child was carried out using the following methods: a conversation with the child, aimed at determining his attitude to the kindergarten; drawing test. A drawing on the theme of a kindergarten, which, based on image analysis, reveals the features of the child's perception of preschool education and his attitude. The most effective use of this method is possible when a teacher-psychologist is included in the study.

So, as a result of the implementation of the diagnostic material, the originality of the image of the preschool educational institution was revealed, that it meets the optimal requirements for it by consumers of services, which made it possible to determine ways for its further improvement.

The modernization of the education system in Russia puts forward the issues of forming the professional competence of a teacher to one of the leading places. Professional competence is a condition for the effectiveness of the organization of the educational process. The leading role in this in kindergarten is given to methodological work.

Today, a preschool educational institution needs a teacher who is able to build work with children on the basis of modern technologies and new programs, to be the creator of the pedagogical process.

Teachers can be divided according to the level of pedagogical skills and qualifications into 3 groups of teachers. And build work with them, taking into account their level of pedagogical skills and qualifications.

Organization of work with teachers of preschool educational institutions, taking into account their level of pedagogical skills and qualifications:

Rice. 2.2 Forms of work of the methodological office for the formation of the image of the preschool educational institution

Each group has its own ways of stimulating innovative creative activity.

Competitions can become one of the powerful incentives. The spirit of professional rivalry stimulates teachers to demonstrate their knowledge, skills, creative findings, activates them to search for new approaches to organizing the educational process, improving the developing space.

Preparation for competitions allows teachers, on the one hand, to feel like a team of like-minded people, and on the other hand, it gives everyone the opportunity for self-realization in accordance with their abilities and innovative potential.

The holding of professional competitions of various kinds in the preschool educational institution can be considered relevant and considered as one of the signs of the modernity of the methodological work carried out in the educational institution.

The tasks of conducting review competitions in the preschool educational institution:

• 1. Ensuring professional growth and improving skills in all indicators of the teacher's activity;
• 2. Increasing the level of pedagogical and psychological competence;
• 3. Creation of conditions for the manifestation of creativity, innovation and the involvement of the teacher in research and experimental activities;
• 4. Formation of skills for effective interaction with children, their parents, administration and colleagues.
• 5. Current control of the educational process.

Firstly, each review competition is focused on solving a specific problem in a specific educational institution with specific teachers. For example, such a task may be, first of all, improving the professional skills of teachers or disseminating innovative pedagogical experience, or stimulating the conscious activity of teachers.

Secondly, the variety of forms of holding review competitions makes it possible to avoid routine and predictability in terms of the implementation of the plan and to adapt the content of each pedagogical competition to the professional needs of this preschool educational institution.

In the kindergarten, a spirit of healthy rivalry appears between individual teachers, creative groups, which cannot but affect the educational process in the preschool educational institution in the most favorable way.

It should be noted that careful preparation precedes the conduct of this or that competition. So, in the preschool educational institution "Semitsvetik" the senior educator develops a draft regulation of a certain review competition. The development of this document takes into account the following:

• 1. The subject of the competition must be relevant and must correspond to the annual tasks facing the preschool educational institution.
• 2. The objectives of the competition should be clear, as specific as possible and close to the needs of preschool teachers.
• 3. Both in terms of the nature of the content and the method of fulfillment, the competitive tasks should be diverse and, with relative labor intensity, be feasible for the participants in the competition.
• 4. The wording of tasks must be extremely accurate; if necessary, the tasks should be accompanied by explanations.
• 5. The number of evaluation criteria for a certain competitive task should be sufficient (optimal) to identify objective results; criteria should be scientific in nature and, if necessary, be accompanied by explanations.
• 6. Evaluation sheets should be easy to use for experts both when filling out and when summing up the overall results (calculating points).
• 7. In addition to the moral encouragement of the participants of the competition, their material encouragement should be provided in accordance with the level of results achieved.



The developed draft regulation is considered at a meeting of the creative group or the Commission. The regulatory framework for the review competition includes:

• 1. Order on holding a review competition in an institution (Appendix 2).
• 2. Regulations on holding a review competition, approved by the head of the preschool educational institution (Appendix 3).
• 3. Evaluation cards according to the competition criteria.
• 4. Help on the results of the review competition

Below is a brief description and results of professional review competitions held in the kindergarten "Semitsvetik" in the period from February 2009 to May 2011.

It can be stated with a certain degree of certainty that the contests:

• 1. Allow teachers to approach their implementation with special responsibility.
• 2. Contribute to improving the quality and efficiency of pedagogical activity and creative initiatives of preschool specialists.
• 3. Positive changes are taking place in the professional environment, the interest of preschool workers in pedagogical creativity is growing.

Of course, contests are not a panacea for all the troubles that exist in kindergartens. However, one should not neglect the opportunities lurking inside such professional competitions to fill the life of a certain pedagogical team with unique and relevant content, to give each teacher a chance to express himself and be heard. The analysis of the results of the past reviews-competitions indicates that the kindergarten teachers showed their best side, experienced the joy of recognition of their work by colleagues, administration. Therefore, this direction of methodological work should be strengthened and developed as a good and very useful tradition.

In November 2010, the contest "My group is the best" was held in the kindergarten. Each group and specialist teachers presented their groups or classrooms. The senior and preparatory groups held their presentations with the participation of children.

During the presentation, teachers presented:

• 1. Groups (subject-developing environment as a whole or its separate playing zones);
• 2. Exhibition materials that introduce the life of the group;
• 3. Group achievements, revealing the results of the children's group in any type of activity, or the individual achievements of the child.

Thus, in order to form an attractive and unique image, a preschool educational institution must have:

• 1. Clearly defined priorities, own philosophy, own vision of the future;
• 2. A unique, inimitable system of values, customs, traditions, styles of behavior;
• 3. A variety of high-quality educational services;
• 4. An original system of educational work that develops creative abilities, improves mental functions, and forms a healthy lifestyle;
• 5. Communication with healthcare institutions, additional education, various social institutions;
• 6. Bright, recognizable, timely updated, informational materials intended for external presentation;
• 7. A system of targeted submission of information to consumers about their potential, successes and expected educational services.

It is very important for the formation of a positive image to strictly comply with the promises of their implementation. It is better to promise a modest service but deliver it with dignity, than to offer a wide range of services but deliver only a part of it.