VKontakte products: we arrange a showcase in a group. VKontakte products: how to arrange a showcase without leaving the social network? Products in contact how it works

How VKontakte products work

Vkontakte products are a showcase of products, which displays the names, images of the product and its cost. Users can view the product catalog, after which they can familiarize themselves with a specific product in more detail by selecting it from the list. When you select a product, an additional window opens with extended information about the product: description, additional images, as well as a button for contacting the group administrator.

How to enable VKontakte products

To connect Vkontakte products, you need to go to a group or a public page, select "community management" in the menu and find the "Products" item in the "Information" tab. At the time of this writing, this item is the bottom of the list.

It is necessary to change the mode from "disabled" to "enabled", after which additional settings will appear:

Disadvantages of VKontakte products

At the moment, among the shortcomings for leaders of groups and communities, we can note the inability to select multiple administrators or group managers to respond to purchase requests from users, so far only one of the group administrators can answer questions and orders.

There is no way to place an order and pay online, you need to contact the group administrator, who, in turn, may be absent and it will take time to process the order before he goes to the page and reads the message.

Should I use Vkontakte products?

Vkontakte products are a new opportunity to attract potential customers and an additional sales market. Of course, sales on the social network were carried out before, for this, photo albums were created with images of goods and their cost, but now, with the appearance of a showcase, sales in VK have reached a new, more convenient level.

There is a considerable number of people for whom the Internet begins Vkontakte, and it ends on it, so the opportunity to offer your services in this social network in a convenient format will help you find new potential customers, as well as increase the loyalty of previous ones.

A positive factor is the fact that VKontakte products are a new format and a new section, which in turn will attract new curious customers who will want to try out the new product.

Anyone who sells consumer products online should definitely use the new section. You need to start right now to offer your goods and services in a new section and create an online store based on Vkontakte. The sooner you start using it, the more knowledge base you will get and the more competitive advantages you will have. Do not forget that the existing shortcomings will be eliminated over time, and the section itself will acquire new functions.

In September 2015, the social network Vkontakte launched a beta version of the free service “Showcase of goods” for groups and publics. The service can be connected to any online store or company that has a Vkontakte group. To connect, just go to the "Community Settings" - "Information" section. At the very bottom of the section there is a “Products” function that can be enabled or disabled.

In the general settings of the section, you can manage the country and regions of delivery, price currencies (Russian ruble, Ukrainian hryvnia, Kazakhstani tenge, euro and US dollar are available). You can also manage the details of the contact person you can contact for purchasing and shipping. The contact person can only be the person specified in the group administrators or editors.

The store description is a standard wiki markup, with default fields: payment methods, store description, description of main products or goods.

In the card of any added product, you can select the category of the product. Subsequently, Vkontakte plans to launch a general catalog for all stores on the social network, where the user can filter products by price, date of addition, category and keyword (both the name of the product and the description are taken into account).

The purchase directly from the group has not yet been connected, integration with any payment system has not been configured - the purchase process must be negotiated directly with the seller.

Video instructions for connecting the free service "Vkontakte Product Showcase"

We will follow the development of the service :)

VKontakte recently launched a new service - VKontakte Goods. Now a product showcase can be created in any group or public. In the past, shopkeepers used photo albums to showcase their products, with a description and price under each photo. Now the same can be done using a specialized service designed specifically for these needs. All information about the product will be presented in one place, plus the ability to add several accompanying photos for the products has appeared, a link to contact the administrator or group manager has also appeared, and, finally, information on the terms of payment and delivery of the goods is also located in the visibility zone of the buyer. In general, there are obvious advantages and conveniences. Therefore, let's see how this service is configured.

Step 1
In order to customize the storefront of the VKontakte store, first click on the Community Management link, which is located immediately below the avatar on the right.

Step 2
We get to the Information tab, where at the very bottom we are looking for the Goods item. They are disabled by default. Click on the word Disabled and change it to Enabled.

Step 3
After that, a block of information on points will appear. We fill in each item accordingly: delivery region, city, comments on goods, store currency, then select a contact for communication from the proposed list and click on Edit in the Store description item.

Step 4
In the dialog box, enter information regarding the Description of goods, payment and delivery.

Step 5
After we entered the Terms of payment and delivery - this item was reflected in the corresponding record Included.

Step 6
Now, on the main page, below the main information and the pinned post, the Products block has appeared. You can immediately click on the Add Product link and start adding products. Or you can click on the Products link, after which we will find ourselves on a page with the Products and Collections tabs. Click on the link Products.

Step 7
Here we go to the Collections tab. Collections are designed to be able to group products into blocks, for example, Products for women, Products for men, Products for children, etc. Or for smaller groups - Outerwear, Shoes, Accessories, etc. You determine the classification of goods and the detailing of collections yourself. Click Create Collection.

Step 8
Fill in the item Collection name. Then we upload a photo or picture, which will be the cover-splash of our collection. The size of the picture for the cover must be at least 580x320. Click the checkbox if this is the main collection of a group or page.

Step 9
By clicking on the Create button, we find ourselves on the tab of the collection we have created. Now we can fill it with goods. Click Add Product.

Step 10
Next, enter the Title, Description and upload the product photo. The photo should be at least 400 points, maximum - 7000 points on one side.

Step 11
Select the visible area for the photo thumbnail. Click Save Changes.

Step 12
In Contact provides an opportunity to upload 4 more photos for the product. If there is such a need, then we load them. We also select the Product Category. By the way, there is a Services item there. Then we determine which selection our product will belong to and then set the price of the product.

Step 13
Similarly, we load a couple more products and now three products have appeared in our selection in this case. The selection looks like this.

Step 14
Accordingly, our three products also appeared on the main page in the Products block. The last loaded product always goes first on the left, and then in descending order.

Step 15
If you click on any product, then we go to the product card, which looks like this: product name, description, uploaded product photos, price. If you click on the link Terms of payment and delivery, a dialog box will open with information from Step 4.

Step 16
If you click on the Contact the seller button, a dialog box will open for writing a personal message to the contact that we chose to contact in Step 3. The message will contain the text and the attached product that interested the buyer.

Step 17
Also, on the product card, you can immediately go to editing the product or delete the product altogether. This is a feature for administrators.

Step 19
Products can be sorted by price or by date of addition.

Step 20
In the Collections tab, you can delete any collection, but the products from that collection will not be removed. Each product must be deleted individually by clicking on the Edit button and then Delete. Or as described in Step 17.

Step 21
At any time, the operation of the store can be terminated by clicking the Disable link in the block from Step 2. Then you can enable it back. In this case, all settings are saved.

Step 22
In my group

E-commerce is quite normal these days. People are gradually getting used to online shopping. And entrepreneurs are more and more willing to master the global network to find customers and sell their goods.

If you decide to go into trade, then you will need your own store. And you can do it within the VKontakte social network. This will significantly save your budget. Taking into account the fact that you do not need to hire expensive programmers and pay for promotion.

In this instruction, you will find a plan for creating your own VKontakte online store.

What do we need

First of all, we are. It is to her that we will tie our store.

After that, we will install and start using a special application, which will provide us with all the necessary tools to create a store, add products, connect payment methods, etc.

We go to the contact, and go to the section "My groups". Here we press the button "Create a community".

We will open a form where you need to enter a name and select the type "Group". Then we press the button "Create a community".

We use the application to create a store

Thanks to the developers of the Ecwid app. With it, you can create a fully functional store in VK. This is what we are going to do now.

Https://vk.com/app1800176

Follow it. You will see the start page.

Push the button "Install app".

In the next step, we need to select from the list of groups that we manage, exactly the one that we created for the new store. You just need to click on its name in the list.

In the next step, we will create an e-mail address for our store. In the "Create a new Ecwid store" block, we fill in all the required fields:

• E-mail address
• Password
• Password confirmation

And do not forget to check the box confirming our agreement with the rules. After that we press the button "Create store".

Next, we need to do the following. There will be a special link - we need to copy it. And then insert the group that we prepared in the previous step into the list of links. The description will contain a link, by clicking on which, you will immediately go to the desired tool.

Setting up our store

in the next step, we must configure the main parameters of the store, including those responsible for its visual appearance.

In the first section, we indicate the conditions for accepting payment and delivery of goods.

In the last section, you need to set the parameters of the visual display of the store.

When done, click the "Save" button.

Then we go back a little higher, and press the button "Store management".

Filling the online store

After you go to the control section, you will be taken to the main Ecwid site, where you need to log into the control panel. It is in it that the whole process of filling and setting up the store takes place. Within the framework of a contact, it is difficult to fit such functionality, and therefore the developers took it to a separate service.

There are so many functions and settings that it will be difficult to fit it within the framework of this manual. Therefore, I have prepared a video tutorial for you.

Conclusion

After all these manipulations, you will receive a completely finished store running on the VKontakte platform. You just have to work out the process of attracting potential customers.

Questions?

Please ask your question in the comments with a description of the problem you encountered

We and our users regularly discuss possible problems and difficulties. Together we will deal with your problem.