Bob parsons' rules of life. What can you do right now to get out of. Pay more attention to your actions and deeds

1. Get out of your comfort zone and stay away from it.

When we're in our comfort zone, nothing happens that matters. People often say, "Stability is important to me." My answer to this is simple: "Stability is for the dead."

2. Never give up.

On the first try, it almost never works. If what you are doing does not work, that does not mean that it will continue to be so. It just means that you have chosen the wrong approach. If it were easy, absolutely everyone would be doing it, and you would not have a chance to excel.

3. If you are ready to give up, then you are much closer to success than you think.

There is an old Chinese saying that I absolutely adore. Here it is: "The temptation to surrender will be especially strong shortly before victory."

4. As for all those things that bother you: come to terms with the worst that can happen in advance, and try to understand in detail exactly how this worst might look.

The “worst” consequences are hardly worse than the “uncertain” ones. When I was struggling to launch Parsons Technology, my father used to say to me: "Robert, if you don't succeed, nobody will eat you for it."

5. Concentrate on your desires.

Remember this old saying, "Thoughts are material."

6. Take on as much work as you can get done in one day.

No matter how difficult the situation is, you can still get out of it if you don't try to look too far into the future and turn to the present. Any problem can be solved if you deal with it exactly to the extent that you can cope with it in a day.

7. Always move forward.

Never stop developing. Never stop improving. Never stop doing something new. The moment you stop trying to do your job better, it starts to die. Make it a goal for yourself to get better every day, even in small ways. Be guided by the Japanese concept of kaizen: small daily improvements result in great success.

8. Make decisions quickly.

Remember the words of General George Patton: "A plan executed at lightning speed today is a thousand times better than an ideal plan for tomorrow."

9. Measure everything that matters to you.

I swear it works. Anything that is continually counted, measured, and observed gets better.

10. Anything left unattended is destroyed.

If you want to find problems that are still unknown to you, take a close look at things that have not been paid attention to for a long time. I guarantee you that this is where the problems will be.

11. Watch your competitors, but watch your own business even more closely.

When you study your competitors, remember that everything seems perfect from a distance. Even planet Earth, if you fly far enough away from it, looks like a peaceful place.

12. Never let anyone intimidate you.

In our rule-of-law society, in conditions of equality, you have as many rights to do your own thing as everyone else - provided, of course, that your case is not illegal.

13. Don't expect justice from life.

Life is not fair. There will be concessions only if you arrange them for yourself. You will achieve your goal only when you stop thinking about justice.

14. Solve your own problems.

Once you can find the answers to your questions yourself, you will become competitive. Masura Ibuka, one of the founders of Sony, articulates this rule in the best way: "You will never succeed in science, business or anything else if you follow the rest." There is also an old oriental proverb that I often remember about this. Here it is: "A wise man is his own counselor."

15. Don't judge yourself too harshly.

Relax. Quite often (at least in half of the cases) we owe our success to sheer luck. None of us are in control of our lives as much as we think.

16. There is always a reason to smile.

Find this reason. After all, you are already lucky to be alive. Life is short. I agree more and more with my little brother. He always reminds me: "It is important to live your life not long, but fun."

Bob Parsons is best known as the founder of Go Daddy (The GoDadddy Group Corporation), the world's largest domain name registrar. Bob Parsons started out as a small software company in the basement of his own home. After 10 years, the number of employees reached a thousand and Bob sold the Intuit business. After selling Parsons Technology, Bob Parsons founded The GoDadddy Group. GoDaddy is now the world leader in domain registration services, and Bob Parsons is one of the 400 richest Americans according to Forbes.

Life Advice from Successful American Billionaire Bob Parsons.

1. Get out of your comfort zone and stay away from it. I believe that when we are in our comfort zone, nothing happens that matters. I have heard people often say, "Stability is important to me." My answer to this is simply: "Stability is for the dead."

2. Never give up. On the first try, it rarely works. Just because something did not work out for you, you should not conclude that nothing will come of it at all. It just means that you have chosen the wrong approach. If it was easy, then everyone could do it and there would be no chance for you to excel.

3. If you are ready to give up, then you are much closer to success than you think.

There is an old Chinese saying that I love very much and believe it is true. Here it is: "The temptation to surrender will be especially strong shortly before victory."

4. As for all those things that bother you: come to terms with the worst that can happen in advance. And try to understand in detail exactly how this "worst" might look. Very rarely, the worst development of events is worse than the development of events "uncertain".

My dad used to say to me before, when I was getting out of my way trying to develop Parsons Technology - "Ok, Robert, if it doesn't work, it won't eat you."

5. Focus on your desires and remember that thoughts are material. Everything will happen exactly as you think about it.

6. Take on as much work as you can handle in one day. It doesn't matter how difficult your situation is: it can be overcome if you do not get carried away with looking into the future, but focus on solving the current problems facing you at the moment.
You can solve any problem by breaking it down into daily tasks!

7. Always move forward! Never stop investing in the future, don't stop improving yourself, don't stop doing something new!

The moment you STOP doing your job better, it starts dying. Make it your goal to get better every day, even if only slightly! Be guided by the Japanese KAIZEN concept: "Every day small accomplishments will ultimately lead to a big victory!"

8. Make decisions quickly. Remember what Civil War General Tekumsi Sherman said:

"A good plan done today is many times better than an ideal plan done tomorrow."

9. Measure everything that matters to you. I swear it's true! Everything that is measured and monitored develops!

10. Everything that is left unattended is destroyed! If you want to identify problems you are not aware of, then turn your attention to areas that have remained without your attention for a while. I guarantee that the problems will be there!

11. Watch your competitors, but pay more attention to what you do yourself.
When observing competitors, remember that everything looks good from a distance.

Even our planet, if you fly away from it at a decent distance, may seem like a peaceful place.

12. Never let anyone intimidate you. In our society, with our laws and conditions of equality, you have the same right to do your own thing as others. Provided that your activity is legal.

13. Never expect justice from life. Life is not fair. You yourself create obstacles for yourself. It would be nice if the only definition of fairness for you is something like paying a bus fare (translator's note: here is a play on words: fair and fare).

14. Solve Your Problems Yourself: You will find that by solving your problems yourself, you can be at the forefront of the business.

Masura Ibuka, co-founder of SONY Corporation rightly said, "You're never in technology, business or anything else if you just follow others."

There is also an old Eastern saying that I regularly remind myself. It sounds like this: "A wise man is his own counselor."

15. Don't judge yourself too harshly. Often, at least half of our achievements are the result of luck.

None of us are in control of our lives to the extent that we think they are.

16. There is always a reason to smile in life. Find it. In the end, you are lucky to be alive. Life is short.

More and more, I agree with my little brother. He constantly reminds me: "It is important to live your life not long, but well."

Photo from gregghawkins.com

Bob Parsons is known as the creator of the world's largest domain registrar and hosting company, GoDaddy. But he also won considerable fame for the set of sixteen rules of business and life, which he first published in 2004.

1. Pull your comfort zone and stay away from it.

   I’m sure there’s not much that’s significant going on when we’re in our comfort zone. I hear from people: "But I care about my safety." My answer to this is simple: "Safety is for the dead."

2. Never give up.

   Almost nothing works the first time. The fact that the result of your labor does not work does not mean that it will not work. It only means that it doesn't work with the approach you're currently using. If it were easy, everyone would do it, and you wouldn't have the opportunity.

3. When you are ready to give up everything, you are closer to the goal than you think.

   There is an old Chinese saying that I love and I believe it is very correct. Here's how it sounds: "The temptation to give up will be strongest the moment you are closest to achieving your goal."

4. Whatever worries you, not only accept the worst that can happen, but make it a rule to determine what the worst can be.

   It is rare that the worst consequences can stand side by side in negativity with "undefined consequences." My dad would have said to me in the early days when I was struggling and losing my last shirt trying to launch Parsons Technology, "Okay Robert, if that doesn't work, they still can't eat you."

5. You want something to happen. Focus on this.

   Remember the old saying: "As you think, so be it."

6. Concentrate only on the things you plan to do today.

   No matter how difficult your situation is, you can only resolve it if you don't look too far into the future and focus on the present moment. You can handle anything by breaking it down into daily tasks.

7. Always be on the move.

   Never stop investing, never stop improving, never stop doing something new. The moment you stop improving your organization, it starts dying. Make it your goal every day to be better in one way or another.

   Think of the Japanese practice of "kaizen": small improvements every day turn into huge benefits over time.

8. Make decisions quickly

   Remember what the American general of the Second World War George Smith Patton said: "Just a good plan, forcibly implemented today, is incomparably better than a perfect plan tomorrow."

9. Measure everything that matters.

   I believe that it is so right. Everything that is measured and observed is improved.

10. Anything that is not controlled will go bad.

    If you want to uncover issues that you don't know about, take a moment and take a closer look at areas that you haven't checked for a while. I guarantee that there will be a problem.

11. Keep track of your competitors, but pay more attention to your business.

    When you look at your competitors, remember that everything seems perfect from a distance. Even planet Earth, if you fly into space enough, will seem like a peaceful place.

12. Never let anyone intimidate you.

    In our society, with our laws and even the playing field, you have exactly the same amount of rights to do your own thing as any other person. Provided your case is legal.

13. Never expect justice from life.

    Life is not fair. You create obstacles for yourself. Everything will be as it should be if the only example of justice for you is the opportunity to get on the bus after the fare has been paid.

14. Solve your problems yourself.

    You will find that you are building a competitive advantage by relying on your own decisions. Masura Ibuka, co-founder of Sony, put it better: "You will never succeed in technology, business or anything else by following others." There is also an old Asian saying that I remember myself from time to time. It sounds like this: "A wise man consults with himself."

15. Don't judge yourself harshly.

    Relax. Often, at least half of our achievements are the result of luck. None of us controls everything as much as we think.

16. There is always a reason to smile.

    Find him. After all, your luck is already that you are alive. Life is short. More and more I agree with my younger brother. He always reminds me: "We are not here for a long life, we are here for a good life."

All rights to the original text are reserved by Bob Parsons. Published with his permission ..

Quotes. Bob Parsons

"Always be moving forward. Never stop investing. Never stop improving. Never stop doing something new." Bob parsons
"Always move forward. Never stop investing. Never stop improving. Never stop doing something new." Bob Parsons

"You got to go down a lot of wrong roads to find the right one." Bob parsons
"You have to go many wrong roads to find the right one." Bob Parsons

"I believe that not much happens of any significance when we" re in our comfort zone. I hear people say, "But I" m concerned about security. "My response to that is simple:" Security is for cadavers. "Bob Parsons
“I don't think there’s much worthwhile going to happen when we’re in our comfort zone. I hear people say,“ But I care about safety. ”My answer is simple:“ Stability is for the dead. ”Bob Parsons

"Almost nothing works the first time it" s attempted. Just because what you "re doing does not seem to be working, doesn" t mean it won "t work. It just means that it might not work the way you" re doing it. If it was easy, everyone would be doing it, and you wouldn "t have an opportunity." Bob parsons
“Almost nothing works on the first try. Just because what you’re doing doesn’t seem to work doesn’t mean it won’t work. It just means it doesn’t work, perhaps the way you do it . If it was easy, then everyone could do it, and you wouldn't have the opportunity. " Bob Parsons

"When you’re ready to quit, you’re closer than you think. There" s an old Chinese saying that I just love, and I believe it is so true. It goes like this: "The temptation to quit will be greatest just before you are about to succeed." Bob parsons
“When you’re ready to quit, you’re closer than you think. There is an old Chinese saying that I love very much and I think it’s true. It goes like this:“ The temptation to give up will be especially strong shortly before you are successful. "Bob Parsons

"Focus on what you want to have happen. Remember that old saying," As you think, so shall you be. "Bob Parsons
"Focus on what you desire. Remember the old adage," What you think is what you will be. "Bob Parsons

"Anything that is not managed will deteriorate. If you want to uncover problems you don" t know about, take a few moments and look closely at the areas you haven "t examined for a while. I guarantee you problems will be there." Bob parsons
"Anything that isn't managed gets worse. If you want to uncover problems you don't know about, take a few minutes and take a close look at the areas that have gone unaddressed for a while. I guarantee the problems will be there." Bob Parsons

"Solve your own problems. You" ll find that by coming up with your own solutions, you "ll develop a competitive edge. Masura Ibuka, the co-founder of SONY, said it best:" You never succeed in technology, business, or anything by following the others. "There" s also an old saying that I remind myself of frequently. It goes like this: "A wise man keeps his own counsel." Bob parsons
"Solve your own problems. You will see that by going out with your own solutions, you will develop a competitive advantage. Masura Ibuka, one of the founders of SONY, said it best:" You will never succeed in technology, business or otherwise by following others ". There is an old saying that I regularly remind myself. It goes like this:" A wise man is his own counselor. "Bob Parsons

"Be quick to decide. Remember what General George S. Patton said:" A good plan violently executed today is far and away better than a perfect plan tomorrow. "Bob Parsons
“Make decisions quickly. Remember what General George S. Patton said,“ A good plan done today is certainly better than a perfect plan tomorrow. ”Bob Parsons

"Measure everything of significance. I swear this is true. Anything that is measured and watched, improves." Bob parsons
"Measure everything that matters. I swear it is true. Everything that is measured and observed improves." Bob Parsons

"Pay attention to your competitors, but pay more attention to what you" re doing. When you look at your competitors, remember that everything looks perfect at a distance. Even the planet Earth, if you get far enough into space, looks like a peaceful place. "Bob Parsons
"Pay attention to your competitors, but pay more attention to what you are doing. When you look at your competitors, remember that everything looks good from a distance. Even our planet far enough from space looks like a peaceful place." Bob Parsons

"Don’t take yourself too seriously. Lighten up. Often, at least half of what we accomplish is due to luck. None of us are in control as much as we like to think we are." Bob parsons
"Don't take yourself too seriously. Relax. Often times, at least half of what we achieve is the result of luck. None of us are in control of our lives the way we would like to think." Bob Parsons

"There are no tricks to what we do, just good old-fashioned business principles." Bob parsons
"There are no tricks in what we do, just good old business principles." Bob Parsons

"The big secret in life is that there is no big secret. Whatever your goal, you can get there if you" re willing to work. "Oprah Winfrey
"The big secret in life is that there is no big secret. Whatever your goal, you can achieve it if you are willing to work." Oprah Winfrey

"You don’t become what you want, you become what you believe." Oprah winfrey
"You don't become who you want to become, you become who you believe you will become." Oprah Winfrey

"Doing the best at this moment puts you in the best place for the next moment." Oprah winfrey
"Doing your best at the moment puts you in a better position at the next moment." Oprah Winfrey

"Robert, they won't eat you," my rules of survival.

A year ago, I was invited to speak at one of the morning business meetings hosted by a local business magazine. The participants of the meeting could send questions to the speakers in advance, which had to be answered during the meeting. One of the questions addressed to me sounded like this - "What advice would you give to someone who is just starting his own business?"

I liked Clint Eastwood's rules.

At that time I was just reading one of the men's magazines. The cover featured Clint Eastwood and was titled "Clint Eastwood's Rules of Life." I found these rules interesting for myself. They sounded like "You are how you live your life", "Avoid perfectionism" and so on. It's hard not to respect a man like Eastwood and I thought his rules were pretty good. And the more I thought about it, I realized that over the years I have created a certain set of rules and principles that I try very hard to adhere to. And these rules, in most cases, were the basis of everything that I have achieved in life.

A few weeks before that business meeting, I tried to formulate in writing the rules that I adhere to in life. During a scheduled business meeting, I read my rules at the end of my talk.
The reaction of the listeners surprised me. I was inundated with requests for a copy of my rules. A few days later, the edited list was published in the Arizona Republic newspaper. I was even invited to a local radio station to be interviewed about this set of rules.

Since then, some rules have been revised, others have been merged, and several new ones have been added. Even so, the list of rules that I read out that morning at the business meeting is very similar to the one at the end of this article.

My rules were shaped by significant events that took place in my life.

At the time I write this I am 54 years old. And I suspect that I have experienced more exciting moments in my life than most people can dream of. I will tell you about myself in a nutshell.

I was born into a poor family in Baltimore. Our family was constantly experiencing a lack of funds. I personally earned everything I received. Very little got to me just like that.

I have been working since I can remember myself. It was the delivery and sale of newspapers, work at a gas station, work as a builder and in a factory. I have always earned my own money myself.

Not all events in my life have been happy.

I could have been shot twice while robbing a gas station where I worked when I was 16. To my surprise, my would-be killer didn't pull the trigger. It saved both of us. I survived, and he went to jail, but not forever. In the end, despite the presence of other witnesses, I was the only one who testified against the criminals. They received long sentences.

As part of the Marine Corps in 1969, I had the opportunity to participate in the Vietnamese military campaign. As a simple infantryman, I learned from this a few key life lessons, which took shape in the form of some rules that guide me in life. First of all - how important is the role of "luck" or "karma" in our life. During the fighting, I served in the 1st Battalion, 26th Marine Regiment.

We operated on rice paddies in Quang Nam province. In small groups (7-10 people, depending on the current losses) every night we left our positions and moved several kilometers deep into the rice paddies and set up ambushes. While many others participated in battles and more than mine, I met my fate. After five to six weeks of fighting, I was wounded and evacuated to a hospital in Japan. I returned to Vietnam several times after that, but returned with the aim of delivering classified documents. Despite my requests to return me to the ranks, I did not wait for the transfer.

After serving in the army, using the ex-military benefit, I went to college and graduated from the University of Baltimore as a specialist in accounting. I worked mostly at night. After college, I passed my specialty certification exam. I have only worked as an accountant for a few years. The lion's share of my career was working as a private entrepreneur.

I have been very lucky when it comes to business.

I opened a subsidiary of LeaseAmerica and succeeded in this business. For four years I have been involved in this business. It grew to 84 employees and generated $ 150 million in turnover. This success helped me understand how to do business in the industry in which I currently work.

Shortly after starting a business with LeaseAmerica, I started a software company in the basement of my own house. I started out with little money and called the company Parsons Technology. I owned this business for 10 years, grew it to 1,000 employees and about $ 100 million in annual sales. I ended up selling Parsons Technology to Intuit. Since my wife and I were only investors and the company had no debts, we received the full price for the company.

Soon after the sale of Parsons Technology, my wife and I decided to go our separate ways in this life. I moved to Arizona and retired for one year as part of my contract with Intuit.

But inactivity was not for me.

After the obligatory annual retirement, using the money earned from the sale of Parsons Technology, I started a new business. This business eventually became The GoDadddy Group. I started this business from scratch, ran it without takeovers, and developed my own products. In the process of starting a business, I was one step away from losing everything, and chose to risk all the property, but not to shut down GoDaddy. Today, GoDaddy is the world leader in domain registration services and has had a positive cash flow since 2001, which is not so bad for an internet company. At the time of this writing, I continue to be the sole investor in GoDaddy.

Throughout my life, I have collected a certain set of rules that I use in various situations. Some of the rules were "born" during difficult trials, others - during my study of history. I know these rules work because I apply them in my business and private life.

And one more thing.
I have read many times that original ideas are very rare. This is definitely the case when it comes to the rules described here. I can't even imagine that any of my rules represent a new, original idea.

My only contribution is that I have collected these ideas, applied them in my life, and I can say with a high degree of certainty that they work.

While I was describing my 16 rules in response to that business question, I was told that these rules can be applied to achieve almost any purpose.

So, my 16 rules of life:

1. Get out of your comfort zone and stay away from it. I believe that when we are in our comfort zone, nothing happens that matters. I have heard people often say, "Stability is important to me." My answer to this is simply: "Stability is for the dead."

2. Never give up. On the first try, it rarely works. Just because something did not work out for you, you should not conclude that nothing will come of it at all. It just means that you have chosen the wrong approach. If it was easy, then everyone could do it and there would be no chance for you to excel.

3. If you are ready to give up, then you are much closer to success than you think.
There is an old Chinese saying that I love very much and believe it is true. Here it is: "The temptation to surrender will be especially strong shortly before victory."

4. As for all those things that bother you: come to terms with the worst that can happen in advance. And try to understand in detail exactly how this "worst" might look. Very rarely, the worst development of events is worse than the development of events "uncertain". My dad used to say to me before, when I was getting out of my way trying to develop Parsons Technology - "Ok, Robert, if it doesn't work, it won't eat you."

5. Focus on your desires and remember that thoughts are material. Everything will happen exactly as you think about it.

6. Take on as much work as you can handle in one day. It doesn't matter how difficult your situation is. It can be overcome if you do not get carried away with looking into the future, but focus on solving the current problems facing you at the moment. You can solve any problem by breaking it down into daily tasks.

7. Always move forward. Never stop investing in the future, don't stop improving yourself, don't stop doing something new. The moment you stop doing your job better, it starts dying. Make it your goal to get better every day, even if only slightly. Be guided by the Japanese concept of "kaizen". Everyday small accomplishments will ultimately lead to a big victory.

8. Make decisions quickly. Remember what Civil War general Tekumsi Sherman said: "A good plan done today is many times better than an ideal plan done tomorrow."

9. Measure everything that matters to you. I swear it's true. Everything that is measured and monitored develops.

10. Everything that is left unattended is destroyed. If you want to identify problems you are not aware of, then turn your attention to areas that have remained without your attention for a while. I guarantee that the problems will be there.

11. Watch your competitors, but pay more attention to what you do yourself. When observing competitors, remember that everything looks good from a distance. Even our planet, if you fly away from it at a decent distance, may seem like a peaceful place.

12. Never let anyone intimidate you. In our society, with our laws and conditions of equality, you have the same right to do your own thing as others. Provided that your activity is legal.

13. Never expect justice from life. Life is not fair. You yourself create obstacles for yourself. It would be nice if the only definition of fairness for you is something like paying a bus fare (translator's note: here is a play on words: fair and fare).

14. Solve your problems yourself. You will find that by solving your problems yourself, you can be at the forefront of the business. Masura Ibuka, co-founder of SONY Corp. correctly observed, "You will never be successful in technology, business or anything else if you just follow others." There is also an old Eastern saying that I regularly remind myself. It sounds like this: "A wise man is his own counselor"

15. Don't judge yourself too harshly. Often, at least half of our achievements are the result of luck. None of us are in control of our lives to the extent that we think they are.

16. There is always a reason to smile in life. Find it. In the end, you are lucky to be alive. Life is short. More and more, I agree with my little brother. He constantly reminds me: "It is important to live your life not long, but well."