How much you need to invest in a small cafe. Where to get coffee. Business plan: mobile coffee shop

Business relevance

What you need to open a coffee shop from scratch: business registration, necessary documents

Mini-coffee shop: business and its components

Competent advertising of a coffee shop

How much does it cost to open a coffee shop?

Features and benefits of opening a coffee shop

How to form the competitive advantages of your coffee shop?

Does a coffee shop need an advertising campaign?

Should you open a mobile coffee shop?

The main components of opening a coffee shop

Coffee shop opening calendar

How much money do you need to open a coffee shop?

Is it profitable to open a coffee shop?

Create a concept

Complete the necessary documents

Find and renovate a room

Select furniture and purchase equipment

Hire and train staff

Let's calculate how much it costs to open a coffee shop

Opening a coffee shop from scratch.

Key features of opening a coffee shop

Where to open a small coffee shop from scratch?

Mini coffee shop equipment

Coffee shop interior design

Is it profitable to open a coffee shop?

Benefits of opening a mobile coffee shop:

Disadvantages of opening a mobile coffee shop:

How to open a mobile coffee shop?

Business registration

Location of the coffee shop

Premises for a coffee shop

Coffee shop equipment

Coffee shop menu

Staff for the coffee shop

A coffee house is a catering establishment built by analogy with a cafe or restaurant. Inside the building, you need to provide coziness, a quiet, relaxed atmosphere, provide a classic or varied menu, and provide an affordable cost for most dishes.

When starting a coffee business, you notice great prospects that you need to use successfully. To organize it, there is no need to invest a significant amount of money.

Business relatively pays off quickly, does not present difficulties in the organization both from the development of a promotion plan and when working with personnel. If you enter a niche correctly, the project gains great potential.

Relatively small investment, since a small coffee shop is different from and even more so a restaurant. The minimum area, the need for a standard number of employees, rather long allowable pauses in the purchase of products allow starting entrepreneurs to organize such a business. If you have a small start-up capital, this type of activity is great for learning how to run larger projects.

Pick up place to organize so that in the summer you can imagine a portable veranda, put tables. So you will significantly increase the number of visitors, since in the summer there are many who want to visit this institution by ordering coffee with small desserts. If you choose a space that is approached only from the sidewalk, you can lose a significant part of your profit.

Often, establishments organized like coffee houses are visited by students, companies of women, as well as people who decide to order a business lunch. It is recommended to organize a coffee shop close to schools, beauty salons and business centers.

Depending on the location, the features of the menu are determined, as well as the cost of certain items... If the institution is organized in the very center or close to the train station, it is necessary to prepare dishes so that visitors can take food.

If you decide to place a point in a shopping center, a part of the city that is actively visited by tourists, pay attention to the interior composition, since many visitors will want to drink coffee if they are surprised by the appearance of the establishment.

If possible, come up with how does your establishment differ from many others... People come to good coffee houses not only to drink coffee or to eat, but also to communicate with colleagues, acquaintances, sometimes visitors work. To ensure the profitability of the business, it is necessary to select in advance the appropriate interior, take care of the selection of the optimal music, menu, and also check the compliance of the waiters' uniforms with the general concept of the institution.

The creation of a coffee shop pays off quickly enough, which distinguishes it from larger organizations. This is one of the most important qualities for many aspiring entrepreneurs.

You can always choose which one concept coffee shops are going to apply. The romantic interior and style are often used, and the opening of fast food together with the serving of coffee is also popular.

Before organizing the workflow, you need to register a company, as well as enter the necessary data to interact with the tax office.

To start a business, you must register an organization in the form or. You will be asked to indicate a specific one. For the activity of a small coffee shop, you can choose 55.30.

When the registration and tax documentation is completed, it is time to form an application for a change in the tax regime. Use whenever possible, however, the concept of a coffee shop almost never predetermines this opportunity.

Benefit from a convenient 15% tax, and all taxes will be charged only on income. Expenses must be recorded as they are not included in the calculation of quarterly payments.

If you are going to distribute alcoholic beverages, you will need an appropriate one. Take care in advance of obtaining approval from the fire service, as well as the SES. To avoid problems already at the start of the project, pre-execute important business agreements, for example, on the supply of products, garbage collection.

For a business to have high profitability, it is necessary to organize a coffee shop in fairly crowded places. This will ensure that many people visit your establishment. It remains only to attract them with excellent service and specialties of the dishes.

Great if the coffee shop is located in the middle of busy intersections, streets, not far from the train station, metro, universities, shopping centers, as well as popular markets.

If you want to properly arrange the establishment, a large amount of equipment for the coffee shop is not required, but the starter kit should be available. But do not try to use cheap utensils and equipment, as in the long run this will not only bring savings, but also scare off many visitors.

Basic devices:

For a coffee shop to attract admiring glances, carefully consider its interior design.

Recently popular themed establishments, in which there is coffee, pizza is served, there is an opportunity to order sushi, a children's menu is presented in sufficient quantity.

Check out the competitors' proposals to make not only the best establishment, but also to introduce new items. Think over the design of the walls, ceiling, fill the room with interesting furniture.

To make your interior design attractive, turn to a professional. Will help services of florists, decorators if you have the opportunity to pay them adequately. You can put fresh flowers on the tables - they will significantly increase the number of visitors.

Before choosing an interior design, think about the optimal direction in the concept of which the institution will work. Let's list the most popular ones.

Traditional style

Place tables in several rows, define an area where visitors will drink coffee, and place comfortable sofas separately. Select enough staff in advance so that there are no problems with the availability of waiters.

The cost of meals in such establishments is usually higher than in similar ones. Diversify the menu, add desserts. Decorate showcases, dishes in accordance with the general concept.

To make your newly opened establishment popular, to increase the attendance of the coffee shop, use the following methods.

Outdoor advertising. Each institution must have signboard that grabs the attention of potential visitors by talking about the benefits of a particular vacation spot.
Advertising stock, Availability booklets, leaflets, which are distributed inside the establishment or in front of the entrance to the coffee shop.
Internet... At the moment, it is possible to order advertising on social networks, place it on sites, having agreed with suitable partners.
Carrying out advertising campaigns in the media.
Souvenirs, other products that visitors will remember for a long time.
Comprehensive promotion of a coffee shop using special image, forming a positive opinion among residents of a particular area, city.

To open a spacious, comfortable establishment, you will need an investment of financial resources. So what will be included in the costs?

Renting a suitable premises - from 200,000 rubles.
Purchase of equipment - from 300,000 rubles.
Purchase of furniture, elements for interior design - from 150,000 rubles.
Coffee equipment for a coffee shop, appliances necessary for preparing other dishes, suitable dishes - from 70,000 rubles.
Primary costs of advertising campaigns - from 20,000 rubles.
The goods that will be required to create the image of the establishment - from 10,000 rubles.
Transportation costs for equipment transportation - from 30,000 rubles.
Salary of employees - from 250,000 rubles.

Coffee shop profitability: from 250% to 900%- depending on the margin on popular items.

Payback: in small regions - from 1 to 3 years, in crowded places - from 6 months to 1 year... If the institution quickly establishes itself, then the investment will pay off in a period of 3 months or more.

To open a mini-coffee shop from scratch, you need to assess in advance your strengths not only in the formation, but also in the promotion of the institution. It is necessary to purchase suitable professional equipment for a coffee shop, decorate the interior, select personnel, and establish a range of products. When the calculations for the business and the preparation of the necessary documentation are completed, you can make the necessary acquisitions and start doing business.

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♦ Capital investments - 1,700,000 rubles
♦ Payback - 1.5-2 years

Coffee is one of the favorite drinks of many people in our country. Morning begins with a cup of aromatic coffee, it is a constant partner of all work meetings, friendly gatherings and romantic dates.

But who said that coffee must be drunk at home?

More and more people prefer to enjoy this drink in specialized establishments, so it is worth considering, how to open a coffee shop from scratch if you are looking for a business idea.

A coffee house is an institution where you can drink several types of coffee and tea, soft drinks, enjoy desserts and other snacks.

P.S. You can, of course, introduce salads and hot dishes into the menu, but in this case you cannot do with minimal capital investments.

What you need to open a coffee shop and how much money it will take to launch this business project, you will learn from this article.

A business like a coffee shop is significantly different from a restaurant or fast food. This must be taken into account when forming the concept of your establishment, menu, thinking over the interior and other details.

If you are just thinking about what kind of establishment to open so that you can give out drinks and snacks to your customers to take away, then it will not be superfluous to learn about the features and benefits of owning a coffee shop:

Opening a small coffee shop, you can get by with minimal investments, because the area for this type of activity is small, you don't have to keep several dozen cooks and waiters on staff, and you don't need to spend a lot on the monthly purchase of food and other consumables.
All in all, this is a great business for people with little start-up capital.
You should make sure that you can attach a summer veranda to your coffee shop, or at least just move the tables outside so that people can enjoy coffee and desserts in the fresh air during the warm season.
This means that premises with a narrow sidewalk are not suitable for opening a coffee shop from scratch.
The main visitors to coffee houses are students, women's companies and business people, so it is best to open your own tea or coffee shop near educational institutions or office buildings.
Depending on where exactly you decide to locate your coffee shop, form the menu and pricing policy.
For example, in the city center or at the train station, coffee and snacks that you will take away with you are great.
If you are locating your establishment in a large shopping and entertainment center or in the historical part of the city, then you should take care of the interior, because most of the visitors will want to drink coffee directly with you.
It is very important to think over the concept of your establishment, come up with a chip for it.
A modern coffee shop is a place where they not only drink coffee, but where they have a good time with friends and colleagues, work if necessary.
A business will be profitable if you take care of the details: interior, background music, menus, waiters' uniforms, etc.
This type of business pays off quickly enough, which cannot be said about the same restaurant or pizzeria.
This is one of its main advantages.
You have a choice of what kind of coffee shop to open: a romantic one for ladies and couples in love, a mix of a coffee shop and fast food, where you can stock up on drinks and food to go, on wheels, themed, etc.

Only in Moscow itself there are several hundred different coffee houses, which indicates how much this is in our country.

The competition is really high in this sector, therefore it is impossible without the formation of competitive advantages.

Be sure to make sure that in your coffee shop:

It was possible either to drink coffee on the spot in a cozy atmosphere, or to take any item on the take-away menu with you.
There was a reasonable pricing policy.
Remember that you are selling coffee and snacks, not jewelry, so there is no need to inflate prices.
The customer received impeccable service at your establishment.
There was a loyalty program for customers who are constantly served here.
It was possible to sit outside in the warm season.
There was a beautiful interior that would attract not only the residents of your city, but also tourists.
They made great coffee and fed them delicious desserts.

Interesting fact:
Coffee is one of the most traded commodities on the world's exchanges. In terms of volume, only oil is ahead of it.

If we are talking about a mobile coffee shop with minimal capital investment, then advertising can be dispensed with altogether. It is enough to paint your car so that it can be seen from afar.

press announcements;
handouts to distribute in the most crowded places in the area where your coffee shop operates;
city forums and social networks;
a bright official opening that will be remembered by the residents of your city.

This approach will allow you to form a client base as quickly as possible and avoid the main problem of the newly opened establishment: work in the first months at a loss.

Today, in any big city, you can see many cars, decorated with images of coffee, which offer customers tea, coffee, hot chocolate, soft drinks and packaged take-away snacks.

As this business becomes more and more popular day by day, it is worthwhile to separately dwell on how to open a mobile coffee shop, and is it worth doing it at all?

Minimum capital investment.
Saving on staff - you can do this business yourself.
Large turnover of funds, especially in high season.
Ease of doing this type of business.
Simplicity of the registration procedure.

Restricting activities only to the sale of drinks and snacks that you can take with you.
The seasonality of this type of business, for example, in winter, mobile coffee shops are not in great demand, because no one will drink coffee while sitting on a bench in the park at sub-zero temperatures.
Inability to make big money on a mobile coffee shop.

Everything is extremely simple:

you are registering as an individual entrepreneur;
get all the necessary permits for the business;
buy a roomy car, which you paint so that it is immediately clear what exactly you are doing;
purchase equipment, disposable tableware, consumables for making coffee and other drinks.

After all this, you can immediately start making money selling coffee, tea and other things.

If the business related to catering establishments is new for you, then you should carefully consider taking into account all the nuances.

And you also don’t need to immediately try to become the owner of a huge establishment!

If you have minimal capital investments and no experience in entrepreneurship, then you should consider opening a mini-coffee shop for 20-30 seats with an original menu: several dozen types of hot and cold drinks (mainly coffee and tea), a little appetizers and desserts.

The official procedure for opening a coffee shop is quite simple.

First, you register as an individual entrepreneur or LLC, choose the form of taxation: UTII or STS 15%. By specifying OKVED codes, you can select 55.30, which regulates the activities of cafes and restaurants.

If you are going to sell in your establishment not only coffee, tea and other non-alcoholic drinks, but want to increase profits by selling alcohol, then you will need an appropriate license. This will slow down the process of opening a coffee shop and increase the amount that needs to be spent on registration.

If you are going to open not a mobile coffee shop, but a stationary establishment, then you will need permission from the fire service and the FEZ, you also need to draw up a number of contracts that are standard for business, for example, for garbage collection, etc.

This business will be profitable only when the coffee shop is located in an area with high traffic, preferably in the business center of the city or in its historical part.

The desire to save money and open a coffee shop in a residential area can be fatal and lead to ruin.

To open a coffee shop, both an isolated room and a corner in a shopping and entertainment center are suitable. The main thing is to choose a place that will help you get as many random clients as possible.

All the secrets on how to open a mobile coffee shop on wheels -

advantages of this type of business:

It is better to choose a non-residential building for opening a coffee shop. Otherwise, you will have to take care of soundproofing so as not to disturb the residents of the house.

The floor space depends on the size of your project. To accommodate 25-30 people, 60-70 square meters are enough. meters.

If you want your coffee shop to accommodate at least 50 people at the same time, then you should look for a room with a total area of 120 sq. m.

You should not choose buildings that are too small, because in addition to the main hall, you need to place a kitchen, two bathrooms (for visitors and staff), and a service room in your coffee shop.

Even if the room you found is in good condition, you still need to make repairs in it. Pay special attention to the interior so that customers will enjoy being in your coffee shop. It is better to entrust such an important job to a professional designer.

Interesting to know:
More than 500 billion cups of coffee are drunk in the world every year. More than half - at breakfast!

The most important thing is the coffee machine!
Coffee shop owners can choose an automatic or semi-automatic coffee brewing machine.

Better to stay on a semi-automatic coffee machine. Firstly, it is cheaper, secondly, it is easy to work with it, and thirdly, it is suitable even for small coffee houses with low attendance.

It is better to purchase professional Italian equipment from La Cimbali, Faema, Rancilio and others.

The cost of a good semi-automatic coffee machine is 80,000 rubles.

Since coffee shops buy coffee beans, you will also need coffee grinders, at least two pieces. You need to allocate 40,000 rubles for their purchase.

To equip the hall, you need to purchase tables, chairs, lamps, a showcase and a bar counter, and decorative interior items. To complete the hall of a small coffee shop, you need 10 tables, 40 chairs, a bar counter, 2-3 hangers, lamps, figurines and other interior items. All this will cost you 50-100,000 rubles.

Before buying equipment for the kitchen, you should decide on the menu (whether you will serve hot dishes to your customers) or everything will be limited to desserts and sandwiches.

P.S. You may not even cook desserts in your coffee shop, but buy them somewhere, but customers are not very fond of this.

If you are going to cook only desserts, sandwiches and salads in your coffee shop, then you should purchase the following kitchen equipment:

Expenditure item	Amount (RUB)
Total:	RUB 230,000
Hoods	10 000
Freezer	15 000
Microwave	8 000
Oven and stove	50 000
Food processor	10 000
Tableware	60 000
Furniture	30 000
Other	47 000

Among other expenses for the equipment of the coffee shop:

Expenditure item	Amount (RUB)
Total:	RUB 250,000
Arrangement of two bathrooms	70 000
Office furniture: racks, changing lockers, chairs, etc.	80 000
Stereo system	20 000
Control and accounting equipment (computers, cash register, etc.)	50 000
Other	30 000

As you can see, the equipment costs for even a small coffee shop are quite serious. At least 800,000 rubles.

Coffee shop owners, who have been in this business for several years, argue that the optimal menu should be as follows:

6-10 types of coffee-based drinks;
5-10 types of teas;
hot chocolate;
Juices in assortment;
5-10 types of desserts;
pancakes with salty and sweet fillings;
5-7 types of simple salads;
4-8 types of hot and regular sandwiches.

This menu is enough to satisfy the needs of different clients.

Revenue will increase if you provide customers with the option to take take-out food and drinks with them.

Most coffee shops are open seven days a week, so you will need to hire enough staff to form two shifts of employees.

For a small coffee shop, it is enough:

	Of	Salary (rub.)	Total (RUB)
		Total:	RUB 120,000
Pastry chefs	2	20 000	40 000
Waiters	4	10 000	40 000
Bartenders	2	12 000	24 000
Cleaning ladies	2	8 000	16 000

It will take at least 4-6 months to open a catering establishment, even a light version like a coffee shop.

If you are going to get a license to sell alcohol or the premises you have chosen require serious redevelopment, then this period can be increased by 1.5 - 2 times.

No matter how hard we try, to unambiguously answer the question “ How much does it cost to open a coffee shop? " - impossible.

Your capital investment depends on:

the city where you are going to open a business and the cost of renting in it;
the size of your coffee shop;
the cost of the services of a designer, builders and other specialists that you need;
menu;
your ability to negotiate a discount and much more.

If we talk about the opening of a small coffee shop (for 25-30 seats) in a small provincial town (the number of inhabitants is no more than 500,000), then the average figures look like this:

Expenditure item	Amount (RUB)
Total:	1 800 000
Registration procedure and obtaining all necessary business permits	40 000
Annual rent of premises	450 000
Renovation of the premises (without significant redevelopment)	200 000
Purchase of furniture and necessary equipment	800 000
Purchase of the first batch of coffee beans, products and other consumables	200 000
Advertising	30 000
Additional expenses	80 000

Interesting tips from experts and comments from coffee shop owners on how

how to open your own coffee shop from scratch and get a good cash income.

Businessmen are knowingly asking this question, because catering establishments do not always pay off due to the high level of competition in this area.

And yet a coffee shop is a profitable business!

This is evidenced by at least the following indicators: to make a cup of coffee, you need to use 7–8 g of ground beans (the cost of one serving is about 10 rubles). The average price of a cup of espresso is 60 rubles. That is, the profitability of the business is 500%.

The amount of your income mostly depends on the number of customers who visit you and on the amount of their average check.

Let's say that 60 people visit you every day, the average check for each is 250 rubles. That is, the amount of daily earnings will be 15,000 rubles. You can earn 400,000–450,000 rubles a month. Even after deducting the costs of utilities, staff salaries, taxes, advertising and supplies, your net profit will be 100,000-150,000 rubles per month.

Download a ready-made business plan for a coffee shop with a quality guarantee.
Business plan content:
1. Confidentiality
2. Summary
3. Stages of project implementation
4. Characteristics of the object
5. Marketing plan
6. Technical and economic data of equipment
7. Financial plan
8. Risk assessment
9. Financial and economic justification of investments
10. Conclusions

If you try, you can demonstrate the same result after six months of activity. In this case, capital investments will pay off in 1.5–2 years.

Do not be intimidated by the amounts that need to be invested in the business at the initial stage. Entrepreneurs are not in vain constantly wondering how to open a coffee shop... This business is promising and profitable.

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What could be more pleasant than having a morning cup of aromatic coffee with a delicious croissant in a small cozy coffee shop? Enjoy the smell of coffee and fresh pastries, have a leisurely conversation and enjoy the unique atmosphere ... And how pleasant it must be to be the owner of such a coffee establishment. Do you want to become one? Let's figure out how to open a coffee shop and what this pleasure will cost.

So, first of all, you need to decide on the concept of the future coffee shop. Will it only serve coffee and desserts? Will you offer your visitors a tasty and inexpensive snack, such as a business lunch? Will you make alcoholic cocktails or add liqueurs and cognac to coffee? Will it be a coffee lover spot or a quick takeaway coffee? Maybe you have some original idea of your own?

Another point to think about. If you got the idea to open a coffee shop under the "wing" of some well-known chain by buying a franchise from it, then you will need to find a suitable premises and invest the amount specified in the agreement. The rest of the franchisor company will help you organize. But then it will no longer be your own "brainchild". Most likely, no changes to the "corporate identity", product range and service model will be made at will.

It is much more pleasant to open your coffee shop from scratch, think over the interior to the smallest detail and create a unique atmosphere and cozy atmosphere in it. Of course, creating a coffee shop "with its own face" is a costly business, but it's worth it.

You should start creating a business by choosing an organizational form of activity. It can be or. Register a company by submitting an application and the necessary documents to the tax office.

To start working in the optimal tax regime, you need to notify the tax authorities immediately after registering the company about the transition to a special tax regime. For a coffee shop, a scheme is suitable (if possible in your region) or "simplified". If you think that it will be more profitable for you, keep in mind that you are given only 5 days from the date of registration of the organization to apply for the transition to this system. In this case, it is better to choose the object "income minus expenses" as the tax base, since the expenses in your coffee shop will be large.

In the tax office, it is also necessary to conclude an agreement for the maintenance of cash register machines with a licensed organization.

If you plan to sell alcohol, apply for a retail license with the territorial department of the consumer market. Note that a license is not issued to individual entrepreneurs. Consider this when choosing the organizational and legal form of your organization.

At the next stage, it is necessary to draw up a set of documents of a permitting and sanitary-epidemiological nature. Their list is established by legislative acts and regulatory documents of Rospotrebnadzor ("Rules for the indication of services in the field of public catering", the Federal Law "On the sanitary and epidemiological well-being of the population" and others).

The list of documents required for the opening and operation of a coffee shop includes:

conclusion of SES and OGPS on the premises;
contracts with utility providers;
PPK (program of industrial sanitary control);
an agreement with the SES for disinfestation, disinfection and deratization;
contract for the removal of solid waste and organic waste;
a contract for the destruction of mercury-containing lamps;
a contract for disinfection of the ventilation system, if a coffee shop opens in a residential building;
an agreement with a laundry (dry cleaning) for washing the uniform of employees and table textiles;
consumer stand;
documents regulating the activities of catering facilities;
internal sanitary documents (logs of disinfectants, waste disposal, etc.);
security contract.

The premises for the coffee shop should be in a very busy place. Best of all in a business or student area, close to major transport stations or train stations, in a large shopping center. A quiet sleeping microdistrict should not even be considered as an option: the coffee shop will pay off only with high traffic.

The requirements of sanitary and fire services for the premises of a coffee house do not differ from the requirements for other catering establishments.

You can open a mini-coffee shop on an area of 50 square meters, for a larger scale you need 100-150 square meters, of which allocate sufficient space for preparing drinks and trading, separated from the hall by a showcase or bar counter.

Bringing the premises to the current sanitary and hygienic and fire safety standards, the requirements of the licensing authority (in the case of the sale of alcohol) is carried out during the renovation. Pre-agree the redevelopment project with the authorities concerned (SES, fire supervision, architectural bureau). Based on these approvals, you can obtain a permit document from the local interdepartmental commission.

Interior renovation is a very important part of the preparation of the premises. The design must match the concept of the coffee shop. For example, for the “coffee to go” format, minimalism is welcomed and high-tech design is more suitable, for a mini-coffee shop - a cozy home environment. The interior should have a corporate identity that distinguishes your coffee shop from any other. A coffee shop is a fairly democratic institution, so you can show a fair amount of imagination in its design.

Of course, the furniture must follow the general concept. For guests, you will need tables and chairs, as an option, comfortable sofas or ottomans, according to the number of seats. Provide a place for outerwear, preferably next to each table, if these are wall hangers, or one rack-hanger for several adjacent tables. Interior items designed in a general style will add coziness and individual flavor to your coffee shop.

Decorate the coffee brewing area with a bar counter or a beautiful baking display case. Don't forget to buy the right crockery. Each type of coffee is served in its own special cups.

Equipment for the kitchen and making coffee is a costly item in the coffee shop's business plan. Since your guests will be coffee connoisseurs, you will not be able to save on the quality of coffee equipment. Each type of bean needs its own grinder. You can conclude an exclusive contract with a coffee supplier, subject to the provision of a coffee machine or professional coffee grinder for you to use.

So, you will need:

refrigerators and freezers;
coffee machine and several coffee grinders, mixer, juicer;
microwave and oven for baking;
cash register, mobile terminals for waiters;
necessary furniture for the kitchen.

A lot depends on the staff of the coffee shop. What's the use of your "magical" atmosphere and expensive design, if the waiters are slow and the barista brews tasteless coffee.

If you do not have your own production, this will make the task somewhat easier. It will only be necessary to establish relations with suppliers of semi-finished products and ready-made baked goods. If a kitchen is planned, a chef and a technologist will be needed.

To work in the hall, find waiters and arrange training for them. Their fast and high-quality work will determine whether the guests of your coffee shop want to return to you again.

Specialists in brewing coffee - baristas, you must be in a coffee shop, otherwise you will not have a coffee shop, but just an ordinary cafe. Unlike bartenders, who may not be in a coffee shop, if the volume of work on bottling alcoholic beverages and making cocktails is planned to be small.

You can keep the coffee shop clean with the help of cleaning ladies, or you can offer this function to one of the employees for an additional fee.

If you do not plan to manage the process of your coffee shop yourself, then hire a competent manager. An accountant can be invited.

The cost of opening a coffee shop depends on its format, the range of services provided, and the cost of rent.

For example, opening a mini-coffee shop for 8 tables without own production will cost at least 1.3 - 1.5 million rubles.

This amount includes: rent of premises, repairs, paperwork, obtaining permits - about 1 million rubles. Equipment, furniture, dishes - another 300 - 500 thousand rubles. Monthly costs will be at least 250 thousand rubles.

A coffee shop with 20 tables and its own kitchen will cost you at least 5-6 million rubles.

Registration of a company, lease of premises, preparation and implementation of redevelopment, obtaining approvals and licenses may well take up to six months and require about 1.8 - 2 million rubles. Furniture and equipment will cost about 2.6 million rubles, since organizing your own production is quite expensive due to the purchase of all kinds of equipment and special furniture. With the right approach, your kitchen expenses will pay off quickly: the markup for baked goods can be up to 600%, for snacks and salads - 250-350%. Your staff costs, rent and utility bills, operating expenses will amount to about 1 million rubles per month.

In addition, it is necessary to provide a budget for advertising in the amount of 30-50 thousand rubles. It is better to single out your target audience (business center employees, students, shopping center visitors) and direct efforts to promote your institution on them purposefully, without wasting time and money on a full-scale advertising campaign. It is unlikely that someone will travel from the other end of the city to drink coffee in your coffee shop, but for visitors from the adjoining area, it may well become the most favorite place where you can have a snack, "sit out" a free couple, chat with friends.

In addition to the above figures of total costs, it is worth adding about 30% more reserve funds for unforeseen expenses and project financing in the first 1-2 years of operation.

How soon will your coffee shop pay off? Expect that the markup in a coffee shop is much higher than in ordinary cafes, but the average check is much less - about 150-200 rubles. Everything will depend on the activity of visitors. Please note that some guests will sit for a long time over one cup of coffee, chatting with neighbors at the table, or "freezing" in their laptop or tablet. Therefore, in a very busy space, provide enough seating to maintain customer turnover at all times.

The average payback period for a coffee shop is 1-3 years.

Do not try to skimp on the quality of your coffee and the equipment for making it.
Pay special attention to personnel. Employees are the face of your coffee shop.
The style of the coffee shop should be supported in everything: music, menu, napkins, staff uniform. Your own style is your “calling card” and your pride.
Focus more on feminine taste, women go to coffee shops more often.
Make a free Wi-Fi zone, provide outlets for charging devices.
Equip a small nursery.
Remember, the best advertising is word of mouth. Accept visitors as your dearest guests, and they will return to you.

My experience: how to open a coffee shop from scratch and what is needed for this.

A step-by-step guide on how to open a small coffee shop, where to start, how to proceed, what permissions are needed, and most importantly, how much profit a small coffee shop brings.

Registration and obtaining required business permits

Premises rental and repair

Purchase of equipment and furniture

Recruitment

Advertising campaign

Opening a coffee shop

What do you need to open a coffee shop? First of all, you need to find a good room in a passable place, it is desirable that there was a catering point in this room before, then it will be much easier, because the room already has all the required communications - water supply, sewerage, ventilation, meets the requirements of the state sanitary and epidemiological supervision and the fire service. Renting a room in the city center will cost you an average of $ 1000 per month (depending on the city).

All you need at this stage is to conclude a lease with the landlord.

Of course, before concluding a lease agreement for a premise, you need to register an entrepreneurial activity, it is enough to contact the tax service and open an individual entrepreneur.

This activity corresponds to the OKVED code 55.30 "Activities of cafes and restaurants". Immediately you need to write an application for the transition to UTII, this is the best option for the taxation system for a small coffee shop.

Note! An entrepreneur who starts his activity for the first time, according to the law on state control, will not be subject to inspections by the state sanitary and epidemiological supervision authorities for 3 years. After the opening of the coffee shop, it is necessary to notify Rospotrebnadzor in writing within 5 days.

But your coffee shop must comply with the sanitary and epidemiological requirements for catering facilities, a complete list of requirements can be found in the regulatory documents of the State Sanitary and Epidemiological Supervision.

When the IP is already open and there is a room, we buy equipment. You will need exclusively professional equipment:

Espresso machine.

Coffee grinder with dispenser.

Holder with tempera.

Oriental coffee machine.

It is also advisable to purchase a filter-type coffee machine.

French press.

Refrigerated display case for desserts.

You can bake buns and croissants in a coffee shop, you will need a baking oven.

Before buying, test the coffee equipment thoroughly personally! Prepare all types of coffee on the equipment several times, the quality of the coffee drink directly depends on the equipment, raw materials and the professionalism of the barista.

If you have a limited budget, you don't have to buy coffee equipment, you can rent it, there are coffee suppliers who lease coffee equipment on the condition that you buy coffee from them every month (usually at least 10 kg of coffee beans monthly).

Speaking of raw materials, the coffee market is very competitive among producers, so there is plenty to choose from. You need to periodically buy coffee beans, you need to find high quality coffee at an affordable price, and, as an option, it is possible not to buy equipment, but to rent it from suppliers.

You need to equip a coffee shop, create your own style, install furniture for equipment, tables and chairs for customers.

Interior design option for a coffee shop.

For you to understand, it is very difficult to find a room already with repairs, usually you need to do the repair yourself, (often cosmetic repairs are enough) the price of the issue is about $ 2000 if you hire a team of workers. It is more profitable to make repairs on your own, spend only on materials (wallpaper, paint, etc.). - $ 1000. We order a sign for the premises in an advertising agency.

From furniture for a coffee shop, you will need several tables and chairs, several paintings and other decorative elements, as well as a bar counter and a couple of tables for coffee equipment.

Dishes (cups, saucers, spoons) and disposable coffee dishes.

For work, first of all, you will need an experienced barista, if you have a desire to master this profession on your own, then you can take barista courses, which last no more than a month.

Barista is a specialist in the preparation of coffee drinks, a barista knows how to properly prepare coffee, including latte art.

Is it profitable to open a coffee shop? Judge for yourself, the cost of making one cup of espresso is no more than $ 0.20, and the price of a prepared drink is on average $ 1, the markup for coffee is more than 5 times!

The sale of desserts and pastries increases sales by an average of 30%, the markup for desserts is about 100%.

Popular business ideas

Fish smoking - home business idea

90% of people believe it's easy to open a coffee to go. On the one hand, they are right. The only clarification is that simply and easily coffee to go can be opened only if you know how to do it correctly. Despite the fact that in appearance the format of coffee with you seems simple, like any other business, ignorance of the subtleties and nuances can turn a profitable and promising business idea into a loss-making enterprise that works to zero and sucks out the last pennies.

To avoid such a situation, you need to know where to start and which stages of the business should be given the utmost attention.

For example, you need to start by identifying the target audience for take-away coffee. By asking who will buy your coffee, you can adjust the design, strategy, and concept of your small business to the needs and requests, interests and desires of specific people - your future customers.

The target audience for takeaway coffee is mainly young people from 18 to 24 years old. In 70% of cases, they are girls.

Students, young professionals, lower-level managers are your potential clients. They value low prices, friendly service, responsiveness and social activity. Of course, older people should not be discounted either, there are coffee fans with them and among people over 50. But if you face it, answer yourself the question, how many of these fans will walk by your coffee outlet every day with them and how many of them will think about buying?

But it is precisely the number of people passing by, coupled with their “quality” (belonging to the target audience), that is the key to the success of the coffee-to-go point. Finding a place like this is half the battle for take-away coffee.

However, there is another important fact to keep in mind for a coffee to go business. This is the taste and quality of the coffee itself. If you prepare delicious invigorating drinks, they will return to you and recommend to friends and acquaintances. So you can ensure that spontaneous purchases will decrease, and the number of regular customers will increase.

We will talk about all these subtleties and other important little things further.

Investment size

Opening a take-away coffee shop can be considered a business with little investment. According to the experience of entrepreneurs who have opened their own points of coffee to go, you can keep within 200 thousand rubles, and the top level of the start-up capital is unlikely to exceed 400 thousand rubles.

This difference in the initial capital is due to the wide opportunities for savings.

Of course, the amount of funds required to start will largely depend on several large costs, without which it is simply impossible to open a coffee shop with you. Firstly, this is a lease, which we will talk about a little later. Secondly, the equipment.

Coffee machines for coffee to go

If the flow of customers depends on the choice of the rental location, then the ability of the outlet to quickly and efficiently serve this flow will depend on the equipment on which you will make coffee.

A professional coffee machine and coffee grinder are the main means of making and selling coffee to go.

There is no point in putting a home or even super-automatic coffee machine on the take-away point. Firstly, such a technique will not be able to provide the required quality of the product, and secondly, it is not designed for constant and uninterrupted operation. And if the coffee machine breaks down, you won't sell a single cup of coffee again. Remember, the miser pays twice: time wasted, money wasted.

That is why many entrepreneurs are trying to buy high-quality, foreign equipment, the cost of which can be 150 or 250 thousand rubles or more. If you do not have that kind of money, but working on professional equipment is still a priority for you, renting equipment or buying used coffee machines comes to your rescue.

Usually coffee equipment for rent (even free) is provided by the suppliers of coffee beans, provided that a certain volume of coffee is purchased from them. At the same time, they also advise on the selection of the necessary list of equipment, depending on the expected volume of work (for example, one- or two-chamber coffee machines) and provide maintenance and repair of equipment. Nevertheless, even in the case of free rent, many companies require a security deposit - from 20 to 50 thousand rubles.

As for used equipment, no more than 100 thousand rubles will be spent on its purchase.

What else do you have to spend?

You will also have to spend money on a sales counter or registration of a rented kiosk. Naturally, when designing the appearance of a coffee to go point, you need to pay attention to the fact that it attracts attention and attracts the eye. The appearance should induce a reflex desire to drink coffee or tea. The name on the sign should not subtly hint that an invigorating drink is being poured here, but shout about it so that a person at first glance will understand that you are offering coffee, and not selling donuts or SIM cards ...

Returning to the investments required to start a coffee-to-go business, it is also worth mentioning all sorts of little things that are nevertheless important for a comfortable work without interruptions and overlaps.

Purchase of consumables for the preparation of various coffee drinks - milk, toppings and syrups; additional assortment - snacks, sweets and snacks; purchase of disposable cups, lids, spoons; purchase of bar equipment.

By the way, there is an option to save on the purchase of consumables - for example, disposable tableware, if you can cooperate with other owners of coffee with you, buying non-branded cups.

Step-by-step instruction

Having calculated the required amount of investments in the take-away coffee business, it's time to start taking action.

To begin with, register a business legally. It would be best to register yourself as an individual entrepreneur and submit an application to the tax office for choosing the UTII taxation system. This tax will allow you to pay less due to the absence of employees and a small rented area where activities are carried out. Taking into account the minimum required area of a coffee point with you in a few square meters, you will pay an average tax of about 3,000 rubles. In addition, for an individual entrepreneur on UTII, a cash register is not required, which means that you can issue a check only on demand using a regular FMC (check printing machine).

OKVED code for business coffee to go - 55.30 "Activities of restaurants and cafes."

Despite this OKVED, there is no need to obtain any permits, since there is no full-fledged kitchen, which means that there is nothing to check by the supervisory authorities. All that is required of you is to notify Rospotrebnadzor about the start of activities. It is worth waiting for inspections from the SES only if there are complaints. If you are lucky, you will not have your first meeting with inspections until three years later.

Attention to the workplace

You should also take care of ordering a sales counter in advance. It will take at least two weeks to design and manufacture. Provided that you already have the selected rental location.

The very process of installing a rack, bar or kiosk equipment can also cause difficulties and problems that will entail postponing the date of the planned opening.

In advance, for example, you need to take care of the proper power supply. If it is not there, you will have to call an electrician and draw an additional line, which will need to be coordinated with the landlord. Therefore, all issues related to electricity, heating or water supply must be resolved at the stage of signing a lease. At the same time, the contract itself should not be concluded for a long time: your expectations about traffic may be wrong and in practice the pedestrian flow will not be converted into buyers and customers ...

From coffee to biscuits: how to choose a supplier?

Naturally, in parallel, you need to look for suppliers of consumables and raw materials.

And first of all, it is necessary to decide on the supplier of coffee beans. If your customers don't like your coffee, it's all over. Delicious coffee is one of the main ingredients for the success of a coffee-to-go business. There are a huge number of varieties of coffee that suppliers can offer. Both your own taste and the advice of the suppliers themselves and the analysis of competitors will help you navigate the choice.

If you buy your own coffee equipment, you will not depend on a particular supplier of coffee and the range of offered varieties can be much wider.

Find out if the variety you have chosen is suitable for classic coffee drinks, as you will specialize in the usual espresso, latte, cappuccino, americano and mochacino. The volume of the initial purchase will depend on the terms on which you sign the contract with the supplier, whether you will rent equipment, etc. There is no need to be afraid of the figure of 10 kg or more.

A small 200 ml cup of coffee takes 9 g of coffee, and 18 g - for a 400 ml cup.

Thus, the purchased 10 kg of coffee will go to just over 1,100 small cups of coffee. At the same time, a working coffee shop in a walkable place sells much more in a month.

In addition to the coffee card, it is necessary to draw up a menu and a list of additional assortments. Will you sell various chocolates and sweets, or maybe ready-made sandwiches or even baked goods?

If the answer is yes to this question, you should look for profitable suppliers or partners who could provide you with the required amount of products, usually not too large. You can buy chocolates or oatmeal cookies at wholesale markets and stores, as well as in stores such as Metro, Lenta and Auchan.

Of course, the main component for a coffee outlet will be coffee as a drink, and various sweets and "snacks" are needed rather only to increase the average bill and the convenience of the client. You can hardly make money on chocolates or baked goods. Still, the marginality when reselling someone else's products is small.

In general, the volume of the additional assortment does not exceed 5-7% of the turnover.

The assortment of snacks and additions to coffee will change - some positions will disappear, others will be added. It is definitely necessary to experiment with the assortment, but only when the point's work stabilizes and the changes do not entail a sharp decline in revenue.

Barista for coffee to go

An important factor in the success of a coffee to go point is the professionalism and competence of the barista. This person should not only make delicious coffee, but also properly serve customers, communicate with them, be able to sell, thereby increasing the average check. With the search and hiring of such a person, certain difficulties may arise both at the start-up stage and at the first time when working with coffee.

When opening their first coffee shop, entrepreneurs often personally get up at the counter and serve their first customers, working 12 hours a day, seven days a week. But doing this on two fronts is quickly exhausting. In any case, an entrepreneur will need a replacement or a full-fledged employee. However, it is not always possible to hire a professional barista. Basically, young people who do not have the slightest idea of how to make coffee correctly respond to the vacancy of a barista at the coffee shop. She is attracted by flexible hours, hourly pay, etc.

Negligent young coffee baristas bring friends to work so that they don't get bored. And instead of working, they arrange a booth.

A feature of working with the staff of a coffee shop is a large turnover - which will stop only when you hire the right person - friendly, honest, hardworking and responsible, who will also quickly master the art of making delicious and high-quality coffee. Agree, such people, especially young people, are rare today ...

Therefore, the future owner of coffee with him at first will be faced with the task of finding and training a reliable person who can replace you at the counter. Subsequently, if you do not stop at opening one coffee point with you, the need for employees will increase. Therefore, it is necessary to immediately determine the stages of selection and training of employees, as well as develop a shift schedule, a system of motivation and control.

One of the options for motivating baristas is bonuses or bonuses for overfulfillment of the sales plan and the absence of comments (percentage of total revenue or percentage of each sold coffee in excess of the plan).

But even the motivation system does not insure against unscrupulous workers who do not go out on their shift, arrange a booth at the outlet, or simply treat their work superficially. The owner of the coffee with him is faced with the acute issue of control over an employee or a replacement.

Alternatively, you can install a surveillance camera at the take-away coffee point and thus monitor the employee online.

Regardless of which option for working with staff you choose - a stick or a carrot - when opening a coffee point with you, be prepared that at any moment you will be forced to personally stand behind the counter and work as a barista.

If you are planning to open a coffee shop with you, know that all your profit will depend primarily on the location. At the same time, choosing the right location for the take-away coffee point can be one big problem.

A couple of years ago, when no one heard anything about takeaway coffee, landlords, especially large shopping and business centers, did not understand how to make coffee on three square meters and refused to rent. Today, almost all tidbits in more or less large shopping centers and business centers have been occupied for a long time.

Nevertheless, the rental market is quite competitive and implies a change of tenants. It's just a matter of the price of the issue. If you find a sweet spot, but it is occupied, you should start negotiations with the owner or the rental department, find out the rental rate and offer to pay more, or convince that your coffee shop can generate additional traffic and attract a specific audience.

By the way, you can open a coffee-to-go point not only in megalopolises, where the lifestyle encourages people to do everything on the run, including drinking coffee, but also in small towns. Moreover, it is even easier to find a profitable place for coffee with you in a small town - there are fewer points with high pedestrian traffic in small towns, which means that the probability of choosing an unsuccessful place is reduced.

However, it is still quite easy to make a mistake when choosing a rental location for a coffee shop. It often happens that a location has a seemingly high cross-country ability, but its quality can only be assessed by starting to work. For example, it may turn out that there is simply no target audience among the traffic passing by. Or the point itself is not located in the stream of people, as it should, but "around the corner."

When considering locations for coffee to go, you do not need to limit yourself to rental options in shopping or business centers.