Coffee machines business plan. Coffee Machine Business: Is It That Simple? Coffee machine monthly income

The coffee machine business belongs to vending and is the most profitable in this area. It provides for income from the sale of coffee and tea. To open a business, it is enough to purchase a special machine, ingredients for it and find a place to install the device. According to experts, the profitability of a business with the right organization reaches 140-150%.

Registration and documents

To open a business, it is enough to open an individual entrepreneur. No additional permissions are required to install the vending machines.

You may also need:

Lease agreement for the area.
Quality certificates from manufacturers of coffee and consumables.
Permission from the SES, if you install the machine in a hospital or educational institution.

Equipment selection

The income will be brought to you exclusively by the coffee machine. In many respects, your profit depends on how correctly it is chosen. If it breaks often or is designed for a small number of servings, then you will lose your money, as well as customers.

To begin with, it is advisable to purchase one new good coffee machine, a little later, when you teach how to service it yourself and fix minor breakdowns, you can purchase several more supported ones.

Before buying a device, it is advisable to read the instructions for its maintenance, to clarify all points of interest to you from the seller.

When buying a car, pay attention to the following points:

Is there a nearby service center that serves the machines of this manufacturer.
Whether the complete set of the machine is suitable for installation on the street or only for the protected premises.
Warranty terms and conditions. It is desirable that the warranty period is at least 3 years. Also check the cost of servicing the device after the expiration of the warranty period.
Maximum loading of the vending machine - how many portions it is designed for. It is desirable that from refueling to refueling the vending machine can dispense from 300 portions. In this case, it will be enough for you to check it every two to three days.

Seat selection

Starting a business is worth choosing a suitable place for installing the device. It should be not just a building with more people, but a place where people have to spend a lot of time. In addition, it is desirable that there are no canteens and canteens or other coffee machines nearby.

As practice shows, the most successful options are:

shopping and entertainment centers;
universities, colleges, schools, where there are always many students and pupils;
beauty salons, gyms;
clinics and hospitals;
car dealerships;
airports and train stations;
libraries and information centers;
markets and stops, metro;
houses of culture, where circles and classes for children are held.

Please note that the profit depends on the choice of location. If the slot machine does not make a profit for several months, it must be moved to another point.

An area of 1 square meter is enough to install the device. In some cases, a little more space may be required - up to 2 square meters, depending on the size of the machine. Also, there should be some free space near the machine so that several people can stand near it.

Please note that it is advisable to install a waste basket near the machine. Otherwise, a person can refuse to buy just because he has nowhere to throw the used glass.

Ingredients for the coffee machine

The selection of ingredients must be approached carefully, since the number of buyers will depend on the quality of the product. This is due to the fact that most of the buyers are regular visitors to the building where the coffee machine is located.

Please note that the products must match your brand of apparatus, otherwise the taste of the resulting drink may differ significantly.

To begin with, it is advisable to use the indicated recommendations for preparing coffee, indicated in the instructions for the vending machine. In the future, you can slightly improve the recipes.

For the machine to work, you must purchase:

coffee - both instant and natural;
tea - one or two varieties are enough;
sugar;
cream - dry or granulated;
drinking water;
powdered milk;
cocoa or chocolate;
drinkware - cups and stirrers.

Please note that water is poured into the tank in the device.

When choosing a supplier, you must purchase a batch of the product and taste the drinks made from it. It is not recommended to take samples, as the taste of coffee made from a sample can differ significantly from that made from purchased ingredients.

Estimated expenses and income

Let's consider a sample business plan for installing one coffee machine.

Expenses:

Purchase of a vending machine. The cost of the car depends on the manufacturer and ranges from 130,000 to 330,000 rubles.
Premises rental - 500-1,000 rubles per month.
Payment for electricity per month - 3,000-5,000 rubles.
Ingredients for a month - 16,000 rubles.
Cups - 700 rubles.
Maintenance - 2,000 rubles.

Total costs for one car: 354,700 rubles.

Income:

On average, the cost of one drink is 3 rubles.
The mark-up for drinks in this business segment starts at 250%.
The average price of a check is 11 rubles.
On average, with high traffic, from 70 glasses of a drink can be bought per day.
Thus, the income per day will be 770 rubles. A month - 23,100 rubles.

Average payback period for a car - from 1 to 1.5 years.

Secrets

How do you get more income when running a business?

Within a month or two, you should evaluate the profitability of the business and purchase several more machines for installation at other points. It is desirable to install at least 5 cars.
Install coffee machines in different places. For example, if one is installed at a university, then the second is better to be installed in a clinic or entertainment center. Please note that in the summer, the demand for coffee is much lower, and in educational institutions it tends to zero at all, since the main buyers, students, are at home.
Keep an eye on the appearance of the machine. Clean it periodically. Few will approach a dirty, stained car.
If funds are available, install a snack machine nearby. This will not only increase the demand for coffee, but you will also be able to earn extra money from the new machine.

Advantages and disadvantages

Pros:

Small sales area for the installation of the device.
Low rental cost.
Automatic machines of this type break less often.

Minuses:

Marauders and vandalism.
High risk of improperly chosen location.
High competition.

Video: Business review of coffee machines

How much can you earn with a coffee machine? How to build a business in this segment correctly? What should you pay attention to? You can get answers to these and many other questions from a small video:

The coffee machine business is considered one of the most profitable. With the right approach to starting a business, its profitability can be up to 140-150%, and the machine will begin to bring income in 4-6 months after installation.

According to expert research, in 2012, every Russian had 300 grams of coffee per year, 900 grams of coffee per American per year, and 3 kg of coffee per year for every inhabitant in the Scandinavian countries. Russia has always been considered a "tea" country, while Europeans are more "coffee lovers". However, the popularity of natural grain coffee in our country is growing every year. And as experts predict, in 2014, the consumption of coffee by Russians will increase more than 6 times and will amount to almost 2 kilograms of coffee per year.

Inhabitants of large cities are more and more happy to use coffee vending machines, whereas a few years ago they often aroused suspicion. Now, many consumers fully understand that the coffee in it is no worse than in a restaurant or in a specialized coffee shop, but a drink in a vending machine is cheaper. And if there is a desire to grab a glass of coffee and there is no desire to stay too long, then the drink is easier and better to purchase from a vending machine. Than overpaying for service in a coffee shop and wasting time waiting.

But, even in spite of the fact that coffee consumption in our country is growing, it is necessary to install a coffee machine carefully choosing a point so that it brings the owner of the vending machine full return. Where are coffee machines installed? Here is an example of theoretical installation locations.

1. Shopping centers - contrary to the opinion, shopping centers are not "gold mines" and rent there is higher than in other places. It all depends on many factors. When installing the device in a shopping center, you need to understand who will be your consumer. It is not worth counting on the fact that the bulk of customers will be store employees.

If the shopping center has chain stores, then the sellers in them work according to a clear schedule and the administration will not welcome any absences from your machine. Moreover, drinking coffee and walking around the building. In addition, where there are networks, and therefore a large number of visitors, there are usually high rental prices.

If this is a shopping center where small individual entrepreneurs rent premises, then perhaps they can become your clients, but not a fact. This point should be considered from all sides - whether the landlords provide a room for food, if there are cheap catering points, etc. In many shopping centers there are special premises for tenants, with kettles where they can bring their lunch and have a snack.

Basically, when installing a coffee machine in the shopping center, they count on the visitors of the center. But in this case, it is necessary to take into account the presence of inexpensive cafes in the shopping center and other retail outlets that provide visitors with food and drinks. In any case, the vending machine is best placed next to a waiting area with shops, or close to the entrance. The parking lots of the shopping center are also a good place.

2. Universities, colleges - are justly considered one of the most highly profitable places. But they also apply to high problem points. If students start throwing glasses around the building, the university administration often tries to simply get rid of the vending machine. Also, students often purposefully try to break the vending machine. Incomes in educational institutions are usually high, but the apparatus can also be ruined.

3. Office centers, indoor markets and fairs, enterprises, municipal institutions. This category can also include tax offices, traffic police, driving schools, city halls, etc. This is a fairly large category of points where there is constant traffic of visitors and people directly working in the building. In this case, you cannot consider every point. It is necessary to evaluate it on the spot (traffic to people, waiting, etc.).

By installing the device at such points, they are guided both by visitors and employees. For example, the factory may not have visitors, but the machine is placed near the rest rooms for workers. Or in the traffic police, the inspectors themselves may not use the coffee machine, but visitors will be happy to use it. Pools and large libraries, fitness centers, car services, auto centers, etc. can also be considered as possible installation points.

4. Railway and bus stations, transport hubs - are considered good points, but only if these are large transport hubs. The city itself may not be big, but if it is a transfer hub, where people spend time waiting, then the vending machine may well be profitable for its owner. However, vending machines installed at transport hubs are also classified as a risk group, like vending machines in universities.

Also, promising points include parks and recreation areas, bus stops, metro crossings, taxi ranks, medical institutions, large city hairdressers, etc. In general, it is impossible to recommend a counterpoint under a coffee machine as a kind of panacea. In one place, a vending machine installed in an office center can be profitable, but in another, also installed in a similar center, it is not. There are rough landmarks where vending machines are most often installed. But any place must be analyzed. In addition, having put a vending machine on trial in a certain place, it is necessary to withstand three months and only then draw conclusions. It takes time for people to get used to the vending machine and learn how to use it.

Conventionally, places for vending machines are divided into two categories

1. Where the audience is constantly changing (train stations, parks, etc.)

2. Points with a permanent clientele (office centers, universities, etc.)

Vending machines must be installed in a conspicuous place, they must not be placed in cubbyholes, dark corridors or where doors will cover them, and it is also not necessary to install the machine near a series of display cases. The device should be placed in a clean place, not next to trash cans, smokers, etc., a bucket is placed under the machine under the used glasses.

Are you dreaming of starting your own business, but at the same time you do not feel the strength to regularly conduct complex economic calculations and accounting? Today this is no longer a problem. Coffee vending machines are becoming more and more popular as a business. At the same time, hot drinks are sold out very quickly.

But the financial investments in such a business are not so big. At the same time, the profit will not only quickly recoup all the funds spent, but will soon become a real stable income.

Situation today

A coffee machine appeared in Russia relatively recently. In the 20th century, on the streets, it was mainly possible to find machines for dispensing soda water with and without syrup. But today you will not find them in the afternoon with fire, but machines for the sale of hot drinks are common.

Meanwhile, judging by the statistics, this segment of the market has not yet been completely filled. Competition, of course, is present, but not as fierce as in other, more complex types of business. Therefore, each vending machine with coffee pays for itself well and brings its owner a good income.

But before starting your own business selling hot drinks, you need to calculate a few little things. In addition to examining in detail all the financial investments in vending machines, a business plan will help you think carefully about ways to reduce the cost of production.

Why drinks

In fact, there are quite a few similar devices. But experts have recognized the most profitable exactly those who sell coffee. Why is it so? It's all about the product itself. People do not buy newspapers so often, and they are used to buying them at ordinary kiosks.

And on machines that dispense food or various snacks (chips, crackers, nuts), you cannot make a 100% mark-up on the product. Vending machines are a very profitable business as a business. After all, the preparation of one cup of hot invigorating drink is at most half the price of its sale to the buyer. And in some cases, savvy entrepreneurs manage to make much more money.

Where will we sell

The profitability of a given business is influenced by several factors at once. But the most important thing is the location of the machine. The volume of sales and the amount of profit in the end directly depends on him.

Where is the best location for this technique? Of course, where many people pass regularly. The most advantageous places are considered to be airport premises, train stations, secondary and higher educational institutions, large shopping centers, as well as buildings with a large number of offices.

The first two objects are the most successful in terms of sales of coffee, since there are always many people who have to wait for their transport. Moreover, many of them need to warm up or somehow wait out half of the night if the plane or train, say, is delayed. And coffee vending machines are becoming a real salvation.

This drink is no less popular in higher educational institutions. After all, students have to come to classes very early. At the same time, in most cases, pairs end around 3 o'clock in the afternoon. Therefore, it is almost impossible to sit out without a cup of hot coffee. It is there that your equipment will be in great demand.

It is also very important to install coffee vending machines in the immediate vicinity of office buildings. Early arrival at the workplace, as well as intense mental activity, negatively affect the performance of employees. Your coffee will help them come to their senses and cheer up with a minimal investment of time and money.

In no case should such equipment be installed somewhere under the stairs or in a cubbyhole. People simply will not notice your machine or will not want to approach it. The machine should be prominently displayed and attract attention with its striking design.

How to take care of your appliances

Don't forget to service your machine. The profitability of a coffee machine very much depends on how attractive it looks and how smoothly it works.

If the equipment for preparing hot drinks is not rinsed from time to time (approximately every 3 days), it will give off a rather unpleasant odor. He, of course, only repels buyers. In addition, you need to constantly monitor that the device does not run out of ingredients. Otherwise, it will cease to be in demand.

Be sure to check all systems for technical failures, errors and breakdowns. Ideally, you need to hang a sign next to the vending machine indicating the contact phone number for complaints and claims with a request to call on all arising questions. This will help you keep a good track of your own business and fix any problems in a timely manner.

What are the types of coffee vending machines?

There are several varieties of this technique. And they are all very relevant and profitable today. But at the same time, there are a lot of differences.

The first factor by which vending machines are sorted is size. Some models occupy about 1 square meter of area, while others are 2-2.5 times larger. The former are more convenient to place when there is a lack of free space. The latter are very relevant in the case of proximity to competitors. The more variety of drinks the vending machine can offer, the higher its attractiveness in the eyes of potential buyers.

The second factor can be safely called the country that is the manufacturer. The set of functions, cost, as well as the quality of technology often depends on this. The most expensive devices are from Italy, as well as from other European countries. At the same time, domestic-made equipment, although inferior to them in cost, is not much. The average price of a coffee machine today varies between 100-300 thousand rubles.

Rent amount
Buyers audience
The presence of competitors
Security
Activity registration
What equipment to choose
Ingredients and suppliers

10-15 years ago, the vending business in Russia was just emerging and not every entrepreneur was eager to start it. The market was still poorly understood and little understood by many operators. In this regard, we are far behind the United States, Japan and developed European countries. Today the picture is changing dramatically. One can see the activity of operators against the background of an increase in the number of vending machines, and the consumer is becoming more and more picky - the amount of products consumed through vending machines is gradually increasing.

Vending is one of the types of business

According to Valery Rakitsky, General Director of VALEO Firm, in Japan, where vending is the most developed, there is one machine for every 23 inhabitants, in the USA - for 35, in Western Europe - for 110 people. In Russia, one vending machine accounts for about 2200-2400 people, which speaks of the huge potential for the development of the industry.

Why coffee machines? The answer is simple - vending machines are considered the most cost-effective in the vending industry. This is achieved due to the low cost of the ingredients and the high selling price of the finished coffee. Moreover, coffee machines are quite convenient to install - you can "attach" such a machine anywhere, from the entrance to the metro to a bus stop, office or government institution.

Let's consider the main questions that arise when organizing a business on coffee machines.

Choosing the location of the machine

Before you buy an assault rifle, it is important to decide on its location. The place of installation of the machine is the most important thing, because the income of the whole business depends on it. The more sales the coffee machine makes, the more profit we will get.

Of course, the conclusion suggests itself that the greater the permeability of the outlet, the higher the income of the coffee pot. This is partly true, but not always. In addition to cross-country ability, indicators such as:

Rent amount

A retail outlet can be highly passable, but at the same time have a “non-lifting” rental rate. Often, the landlord guesses about the estimated income of your coffee pot and will try to set the maximum price for 1 m2. For example, in megacities - Moscow, St. Petersburg, it is almost impossible to find a point with low rent (up to 2000 rubles / m2). In the regions, the rental rate is lower, but the price of the final product is somewhat lower.

The most unpleasant thing is that during a period of decline in demand, you will still have to pay high rent.

There is an option to reduce the risks of high rent - by installing a vending machine in a new location, you can offer the owner a fee not for 1m2, but a percentage of the vending machine's proceeds. Often, this option can be beneficial to both parties.

Buyers audience

When choosing a place to install the machine, you should determine: Who will be the main buyer of coffee? How often does he consume coffee? What is his solvency? Answering these questions will help you understand the estimated demand and turnover of the vending machine.

The presence of competitors

Experienced operators say a real business starts with installing at least 10 coffee pots. On 1-2 devices, you will count pennies, and most likely, you will work with your own hands, since it will not be profitable for the operator to pay salary.

If there are other coffee machines or catering outlets in the immediate vicinity, then you should think about finding another location. Or you may have to offer a better product, and perhaps at a lower price.

Security

We live in Russia, not in Europe - when installing a coffee pot for 200-300 thousand rubles somewhere at a street stop, you should assess all the risks from invasions of "vandals". And they will certainly be. It is important to have security, the type of coffee pot body (vandal resistance), the profit-to-risk ratio (the pot must earn a lot to cover the costs of possible equipment repairs).

The most common points for installing coffee machines are: auto and railway stations, universities, office and shopping centers, bus stops, entertainment centers, banks, airports, government agencies. A gas station, according to some operators, is not the best option for installing a coffee pot.

Activity registration

Once you have decided on the proposed location for the vending machine, you can start registering your business. In this case, the organizational form can be either an ordinary individual entrepreneur or entity(OOO).

What OKVED code to indicate when registering machines OKVED code - 52.63 "Other retail trade outside stores." No business licenses are required. As tax systems the unified imputed income tax (UTII) is applied. The amount of the tax directly depends on the size of the retail space. In our case, this is only 1-2 m2 per vending machine.

What equipment to choose

There are no exact recommendations on the choice of equipment. There are a large number of different manufacturers on the market, from well-known “oldest” European brands to newly arrived Russian companies. The main thing that a novice businessman should pay attention to is the price, technical characteristics of the device and real feedback from operators (on forums and Internet portals). It will not be superfluous to personally drive through the machines installed in your city, check them in operation, and conduct a coffee tasting. Thus, you can understand which devices are most preferred.

The choice of a specific manufacturer of a coffee machine must meet the following criteria:

1. What kind of machine do you need (depending on the place of installation): anti-vandal, outdoor or office mode.

2. The capacity of the vending machine (number of cups, assortment of coffee) - depends on the traffic of the outlet. As a rule, the more spacious the machine is, the more expensive it is. However, there is no point in overpaying for the capacity of cups if your machine will be in a low-passable place (office, government office), where the bulk of customers are regular consumers. Universities, shopping centers, bus stations, etc. are another matter, where the capacity and assortment of a coffee pot are very important.

3. Region and city of the equipment supplier - the closer the better.

4. Technical characteristics of the device. Sometimes it is better to pay extra 20-30 thousand rubles, but get a more reliable and functional device.

5. Supplier guarantees and service. Also an equally important question. Coffee pots tend to break. It is doubly offensive if this happens with a new device. Therefore, the longer the warranty period the supplier offers, the better for you.

6. Feedback from existing operators (as noted above). You should not strongly believe all kinds of magazines and reviewers. Articles in such publications may be purely advertising in nature. The best opinion is the opinion of the real owner of the machine network. And those can be found either on the forums / social. networks, or in person.

7. Price (everything is clear here).

8. How many years the company has been on the market - the longer the better. The age of the company should tell us about its experience, smooth technology and customer confidence.

The Coffeemar-G546 coffee machine has good reviews from operators (on thematic forums). The device is the older brother of the equally successful G250 model. It has a large supply of water and cups (500 pieces), an increased assortment of coffee (5 buttons), automatic grind adjustment and electronic control of coffee extraction. Also has increased vandal resistance due to the robust housing made of 1.5 mm steel.

Such a device is perfect for installation in any place: in offices, government. institutions, shopping centers, universities, etc. The average cost of a new machine is 150 thousand rubles.

Ingredients and suppliers

You will be choosing the ingredients by trial and error. All novice vendors go through this. Much depends on the specific point. This is especially noticeable in office buildings - where the coffee pot has regular customers. In this case, the quality of the drink is of decisive importance. It is necessary to select ingredients that are pleasing to the end consumer. Otherwise, you may face a lack of sales and a total loss of the outlet.

Choosing an ingredient supplier does not seem like an easy walk either. The first step is to request samples of the ingredients, test their taste and quality. At the beginning of the operation of the machine, at least 3 suppliers should be compared. Alternately, you should fill in the ingredients of the first manufacturer, then the second and third - and ask for the opinion of the consumer. Which option is bought more often, with such a supplier, perhaps, you should work.

Maintenance of the coffee machine

The service of the vending machine depends on the traffic of a particular outlet and the volume of sales - on average, once every 2-3 days. If the point is overpassable, a daily visit to the coffee pot is also possible. In any case, frequent visits to the device cannot be superfluous. Correct maintenance involves: encashment of the device, replenishing the hopper with ingredients, checking the functionality of payment systems, sanitary cleaning of the TA (inside and outside).

Speaking about the number of operators required to service coffee pots, the calculation is as follows - one operator for 30 vending machines. The average salary in the regions is 15-20 thousand rubles, plus bonuses are possible depending on the amount of revenue.