Airbrushing workshop - how to organize a business. Business idea: car airbrushing studio What difficulties does a business have in airbrushing
Each person wants to stand out from the crowd, the desire for individuality affects hairstyles, clothes and even cars. In order to make an original hairstyle, they turn to beauty salons, to change their wardrobe - to clothing stores, but how to individualize your car? In recent years, an increasing number of car owners have turned to artists who, using airbrushing, make iron horses unique. The drawing can be anything: a landscape, a fragment from a film, an image of animals, comics and much more. Airbrushing as a business is developing successfully. Therefore, in today's article we will tell you how to make money on it.
Where to begin?
The reasons for contacting a car owner to an artist can be very different: individualization, body defects, additional insurance against theft (such cars are easier to find). Now there is a service - airbrushing of tires, when a pattern is applied to the side surface of the tires, which also gives the car a showiness. You can apply a drawing using glowing paints - in this case, it will be visible at night without additional lighting.
At night, a drawing made with luminous paints will attract the attention of all passers-by
If you yourself are an artist, or have drawing skills, then mastering airbrushing will not be difficult. After all, this is just a way of applying the pattern chosen by the car owner. Ideally, the artist should be able to draw not only on the album sheet, but also own the programs: Corel Draw and Photoshop. It is also advisable to get some master classes from experienced airbrush masters.
If you don't know how to paint yourself, you can hire an airbrush specialist to do the work for a salary. The organizational and financial side of the business will then fall on you: you will need to find a place for a workshop, buy paint, attract customers. In this case, the artist must be selected very carefully, since his work will affect customer loyalty, and therefore income. It is advisable that he has an album with samples or examples of drawings, as well as a portfolio of completed works for clients.
Not only guys are good at drawing, airbrush girls are more responsible and know how to present themselves
Before drawing the picture, the surface of the car must be prepared - for this you will need a body repair master, because the quality of airbrushing directly depends on how the car body was processed. If at first it is not possible to pay for the services of this master, then you can contact special workshops, where, for a separate fee, the car will be prepared for painting.
The biggest disadvantage of airbrushing is the price for the service. After damage to the picture, restoration to the owner can cost a decent amount. Also, before drawing, you need to be aware that the process of selling a car can become more difficult, since the new owner may not appreciate your creative impulses.
Room for a workshop
In order to do airbrushing, an entrepreneur will need a room with an area of at least 30 square meters. An ordinary garage in a cooperative or a former car service may be suitable. Whichever room you choose, you need to increase the lighting, as the specialist will need good light to work with the drawing.
Attention should be paid to the cleanliness in the workshop, there should be no dust in it, since its particles, if they hit the surface of the car, can spoil the drawing. Therefore, the floor must be tiled or at least concreted. To provide quality services, it is necessary to use a drying chamber, which will speed up the time for working on a drawing. On the territory, it is necessary to organize an artist's office, in which he can discuss the sketch with the client and show him samples. The room should be comfortable: a computer, comfortable chairs, a cooler.
Equipment
Airbrushing equipment will cost an entrepreneur about 50-60 thousand rubles
This business will require the following equipment:
- Airbrush. It acts like a spray gun, the only difference is in the narrow range of paint spraying. A good device will cost 12-15 thousand rubles.
- Compressed air tank.
- A compressor that will create the necessary air pressure to spray paint. Its cost ranges from 8 to 12 thousand rubles.
- Brushes, paint, rollers, stencils, solvent, mixing containers, degreaser, varnish. All consumables will cost 30-40 thousand rubles. The main costs will fall on the paint, you cannot save on it, since the quality of airbrushing depends on it.
Drawing technique
The drawing can be chosen by the car owner independently. That is, he can bring the drawing itself or his photograph as a sample for the artist. Also, an airbrushing studio should have its own base of sketches, among which the client chooses the right one. The specialist is obliged to explain to the applicant that the drawing is applied to cars in different ways, and also may not be combined with the main color of the car.After the drawing is selected, the master makes a computer model of the drawing so that the client can see how his car will look with airbrushing. If the owner is satisfied with the picture, then technical work begins to prepare the machine for drawing the picture. Usually old varnish and even old paint are removed, chips and dents are removed, all cracks are putty. If these works are not carried out, the drawing will be damaged by defects.
When the pre-painting work is done, a drawing is applied. If required, the artist prepares stencils for some of the elements. In a complex drawing, paint is applied layer by layer, connecting the elements together. The skill of the airbrush is to ensure that the additional layers are on a par with the main paint on the surface of the car. The duration of the drawing depends on its complexity, it can take several days, or even weeks. It should be borne in mind that the paint and varnish must still dry out indoors.
Service price
It is very difficult to compose an accurate price list for airbrushing services, because the degree of complexity of drawing drawings is different, which means that the price will differ. The average price per square meter ranges between 15 and 20 thousand rubles. The cost may depend not only on the area of painting, but also on the elements selected for airbrushing (hood, doors, fender). If we talk about airbrushing for a motorcycle, then its painting is about 30 thousand rubles.
To paint a motorcycle, the client will have to part with 30 thousand rubles
An important factor for pricing will be the presence or absence of competition in the city, since everyone wants to lure a client to himself by any means, including promotions and low cost of work. However, before reducing the price, you need to analyze the work of competitors, because they may not be of the best quality, which means that your services will be justifiably more expensive.
Advertising
The first step is to put a picture on your car, and indicate the name of the company and the phone number on the rear window - this will be a good way to promote services. For a substantial discount, some customers may agree to do the same, thereby increasing the coverage of the territory.
It is necessary to establish partnerships with car dealerships that sell new and used cars; for a percentage of the order, managers can advertise your workshop and even show a portfolio. You can cooperate with body repair shops, where customers are interested in covering defects. All clients need to leave business cards that they can pass on to their friends. You can consider advertising in the media, garage cooperatives, car washes and services.
Advertising agencies may also be interested in your services, as advertisers are already emerging who are ready to attract attention in such an unusual way. In this case, the profit can be shared with the advertisers who placed the order. Airbrushing can be applied not only to cars and motorcycles, but also to garage doors, fences, snowboards, laptop covers. Now airbrushing is gaining popularity in apartments and houses.
To attract customers, be sure to create your own website with examples of work, customer reviews, videos and photos. If necessary, pay for the services of marketers and promoters. If the work is done really well, word of mouth will work, which will bring the company a good profit.
Income and expenses
To start a business, 80-100 thousand rubles are enough, which will be spent on the purchase of paint and other consumables, equipment, rental of premises and registration of a legal entity. If you have your own premises, then costs can be reduced by 20-30 thousand rubles. A simple site will cost 30-40 thousand rubles, its promotion - 10-15 thousand, equipment and consumables - 50 thousand rubles. Also, monthly you need to pay the artist's salary - 20 thousand rubles + interest on the work, pay rent.
On average, an airbrushing studio earns 200 - 400 thousand a month, but for this it needs to prove itself in the market, to win an audience, which takes from 2 to 6 months of work.
As we were able to make sure airbrushing is a good way to make money, so if you are an artist, or you know where to find one, then you should think about an excellent prospect of income. Maybe your first million lurks in this particular niche.
Exercise
Course work topic
Development of a business plan for "IronTattoo" Airbrush Salon LLC.
Main content
Introduction, development of a business plan of an enterprise, analysis of the sales market for goods and services, analysis of the competitive environment of a business, development of a marketing program, justification of financing costs, calculation and minimization of project risks, justification of investment efficiency, calculations of financing needs, drawing up a forecast balance of cash costs and income, conclusion about the work done.
Requirements for the structure and design of term paper
1. The explanatory note should contain the following sections:
Introduction, project summary, analysis of goods and services, sales markets, assessment of competitors, marketing company plan, production plan, organizational plan, legal support of activities, risk assessment and insurance, financial plan, project financing strategy.
2. An explanatory note must be drawn up in the Microsoft Word editor in accordance with the requirements of the ESND
3. Text and graphic materials for the presentation of the work must contain:
Sources of information:
Methodological instructions for the implementation of course work, Internet resources, conversations with experts, study guides, brochures, magazines
Introduction
Today, opening your own business without such a document as a "Business Plan" will be at least reckless.
The relevance of the topic of the work is emphasized by the fact that it is a well-developed business plan that provides owners and investors with an idea of the scale of the upcoming work before the launch of the enterprise and then, in the course of the current activities of the enterprise.
The aim of the work is to develop a business plan for a newly opened enterprise, the main activity of which will be airbrushing services for vehicles, motorcycles and other things.
To achieve this goal, it is necessary to solve a number of tasks, namely, to develop a business plan point by point, to justify all the proposed activities for the production and promotion of the service and to predict the economic effect of the proposed business plan.
A business plan is necessary for the owner of the enterprise in order to assess their own capabilities and calculate the required share of the capital raised at the time of opening the enterprise and in the future.
Studying the sales market for airbrushing services, assessing the quality of services on the market, developing channels for the supply of raw materials and materials, examining the conditions and cost of providing utilities, an entrepreneur clearly understands the necessary scale of his own enterprise in order to make a profit.
Section 1. Summary
This project is a plan to create an airbrushing salon for cars called "IronTattoo" in the city of Ufa.
The products of the "IronTattoo" salon are the provision of services in the field of painting and drawing on the surface of cars using special equipment.
Airbrushing is not only the application of an artistic drawing on the car body, it is, first of all, the application of an exclusive painting on almost any surface. Thus, our salon can offer services for painting furniture, interiors, small metal and plastic products, painting bicycles, scooters, motorcycles. In the future, for a more sophisticated audience, we will be able to offer such services as inlaying painted surfaces with rhinestones and crystals, drawings with holograms and other effects. The range of work of our airbrushing salon is truly wide at minimal cost.
The main buyers of the services provided by the "IronTattoo" company will be motorists in our city aged 20 to 34 years. The main need for airbrushing for our customers will be an effective way to highlight their car and emphasize its individuality. But in addition to the aesthetic features of the car, airbrushing will also serve as a good anti-theft remedy for car owners.
The strategic goal is to maintain and expand strong positions in the service market. The short-term goal is to enter the market of airbrushing salons in Ufa, create a positive image of the salon and make a profit. The long-term goal is to maximize service turnover. In order to ensure the success of the salon, it is planned to carry out activities in the following key areas:
purchase of equipment;
a scheme of work to ensure a high level of service;
airbrushing salon opening.
To carry out our activities, the company will hire personnel: administrator, airbrush artist, director, cleaner. Also, equipment will be purchased: a set of tools and accessories for airbrushing, computers, furniture and other household appliances.
Section 2. Types of goods and services
Airbrushing salon "IronTattoo" offers a wide range of car airbrushing services.
The cost of aerial painting of a car will depend on the following factors:
scope of work (i.e. the whole car is signed, several parts or one part)
the complexity of the work (the complexity of the drawing, the number of small details in the drawing)
artist qualification
the quality of the materials used (varnish and paints)
use of combined technique (airbrush + application)
urgency of work
At the same time, the average price of a car part (hood, fender, door, etc.), on which airbrushing work was performed, requiring labor time in the amount of 8 working hours (not counting the drying time), is about 7,000 rubles. An example of such a detail is shown in Figure 1.
Figure 1. - An example of a painted car part
The time it takes to complete the work depends primarily on 2 factors - the amount of work and the complexity of the drawing. After the sketch is approved, the car takes from three days to two weeks (on average, two days for a part + preparation and final polishing). The fastest drawing is applied to the spare wheel of an off-road vehicle (see Figure 2) - 1.5 - 2 days.
Figure 2. - An example of aerography on spare wheels for off-road vehicles
The drawing is given a half-year guarantee - as well as for any paintwork. However, as mentioned above, the shelf life of the drawing is much longer, due to the fact that the aerial painting is covered with a very thick layer of varnish. Thus, in cars with airbrushing, the preservation of the coating is ensured under the influence of external factors (temperature drops, humidity, dust, sand, synthetic detergents, etc.) for a long period of time (6-7 years).
Painted cars are often stopped by traffic police officers. In order for the car owner not to have unnecessary problems with them, you need to keep in mind that if the drawing does not occupy more than 30% of the body area and does not cover the license plate, then an additional mark in the data sheet is not required. However, if these conditions are not met, then during the inspection it is necessary to make a corresponding note.
Airbrushing on cars is an excellent "signaling".
As a rule, the reason for applying "anti-theft airbrushing" is either an attempt to steal a car (even equipped with an ultra-modern anti-theft system), or the adoption of preventive (warning) measures against criminal encroachments on one's property.
With the help of aero-painting in the "IronTattoo" salon, not only cars will be decorated, but also motorcycles, laptops, computer mice, cell phones and furniture (see Figure 3). It will also make these items unique and prevent them from being stolen.
Figure 3 - Aerial painting of various items other than cars
Airbrushing salon "IronTattoo" sets average prices for its products.
Due to inflation, prices will vary from year to year. The price indices for goods in 2016 and 2017 are 15%, respectively. There is no seasonal increase or decrease in prices for airbrushing cars.
Table 1 - Prices for the services of the "IronTattoo" airbrushing salon
Also, our salon of airbrushing "IronTattoo" has an emblem that will attract the attention of buyers and will become a distinctive, memorable feature of our salon. It looks like this:
Figure 4 - The emblem of the airbrushing salon "IronTattoo"
Section 3. Markets for the sale of goods and services
In order to study the sales market for goods and services, we will conduct a comprehensive market research.
Car airbrushing is a target market. However, airbrushing can be applied not only to cars, but also to motorcycles, any equipment, computers, helmets and other household appliances.
By increasing the number of potential customers, the sales market is also expanding. Basically, the Internet contributes to the development of airbrushing, namely social networks, which convey to the potential consumer the beauty of this type of drawing.
The sales market is constantly growing, which increases the attractiveness of this type of activity for investors.
Today, very often airbrushing is an additional activity in auto repair shops, because changing the color of the car, painting it is part of their activity. The fashion for airbrushing allows painting a car to be turned into a creative process.
Gradually, airbrushing became the work of highly qualified specialists - designers with art education. Right now it is necessary to develop airbrushing as a type of activity, as a separate business niche that generates income for the owners.
A target market is a specific group of people to whom a firm will sell its service. It is believed that representatives of the target market more than all other buyers in the industry should be interested in buying and using a particular service. This increased interest in the product from the target segment makes working with it more profitable, and it is achieved through an ideal understanding of the needs of the target audience.
If the company knows its target market, in other words, it understands “to whom exactly do you want to sell the product” or “who will most often buy the product” - then the company can create the right advertising with a high response, choose the most attractive packaging or location for the sales department, endow product of the most important properties.
Let's segment the market by consumer groups in Table 2.
Table 2 - Market segmentation by consumer groups
|
Factors (variables) |
Most common variable values |
|
Geographic |
|
|
Administrative division |
Republic of Bashkortostan |
|
Population (for cities) |
1-4 million people |
|
Population density |
Urban population |
|
continental |
|
|
Demographic |
|
|
Male, female |
|
|
Family size |
|
|
Family life cycle stage |
Young people are lonely; young people - families without children; young people - families with children; family, with children; middle age single |
|
Income level |
From 30 thousand rubles and above |
|
Occupation |
engineers and technicians, white-collar workers, businessmen, workers in creative but well-paid professions |
|
The level of education |
specialized secondary, higher, academic degree, title ... |
|
Nationality |
It does not matter |
|
it does not matter |
|
|
It does not matter |
|
|
Psychological |
|
|
Social layer |
high income, very high income |
|
Life style |
youth, sports, urban |
|
Personal qualities |
|
|
Behavioral |
|
|
The degree of randomness of the purchase |
More often deliberate acquisition |
|
Search for benefits |
Search for high quality services, optimal prices. |
|
The degree of need for the product |
Needed sometimes |
|
Degree of willingness to buy a service |
insufficiently informed to buy (additional advertising is needed); seeks to buy; will definitely buy ... |
|
Reason for making a purchase |
Emotional lift |
The demand for this service is difficult to determine in modern conditions, since this service is not an essential service, but rather a luxury item.
There are no official statistics on airbrushing, i.e. not laid out for general access, however, experts say that it is typical for Ufa to apply to airbrushing the entire car quite rarely, however, the demand for this type of service is being raised gradually. The airbrushing service requires high qualifications of the performer, therefore, those wishing to do airbrushing both on cars, motorcycles, and others, up to household items, pay special attention to the performer's skill and return to the master if the work was done with high quality.
Market share is one of the most important indicators of the company's performance, an indicator of the results of competition. Along with other marketing research, its calculation is an effective tool in building a company's strategy. Market share demonstrates a company's ability to influence supply and demand in the market. Market share shows the position of a business relative to competitors. Market share is calculated either in kind or in quantity.
Let's calculate the market size of Ufa based on the following data:
The population of Ufa according to 2013 data is 1077 thousand people.
The number of cars in Ufa is 300 thousand cars.
Based on the information on the target audience, which is 45,000 cars (300,000 cars * 15%), 2% of the target audience are going to do airbrushing for the whole car in 2015, i.e. 900 car owners. (45000 * 2%)
Hence, the share of the potential market in Ufa for the airbrushing of the "IronTattoo" airbrushing salon of the entire car is planned to be 2%
Hence, the company's sales volume, taking into account the launch of the point, is expected to be on average 2 cars per month, i.e. 24 cars a year.
The sales volume of airbrushing services for one machine part will be calculated based on the prevailing statistics for the city. Out of 45,000 motorists, 13,500 people will decide to order airbrushing of one car part (45,000 * 30%), it is planned to cover the market volume for airbrushing of one car part 0.3% of the market, i.e. 41 cars (13500 * 0.3%)
According to unofficial data, the market for motorcycle airbrushing is 3,100 motorcycles. And only 6% of the motorcycle airbrushing market is planned in the first year of the airbrushing studio or 19 motorcycles (3100 * 100/6%)
Let us determine the elasticity of demand for airbrushing services using the formula (1):
(1)
where Eр - price elasticity; Q1 - new demand; Q0 - existing demand at the current price; P1 - new price; P0 is the current price.
Price elasticity shows how much the demand will change if the price changes by 1%. It determines the sensitivity of buyers to price changes that affect the amount of goods they purchase.
Depending on the value of the price elasticity coefficient, there are:
EP< 1 - неэластичный спрос (превышает изменение цен); Ер = 1 - спрос единичной эластичности (равен изменению цен); Ер >1 - elastic demand (less price changes).
In our case, it is necessary to study the demand for each airbrushing service, because the price gap between airbrushing the entire car and one part of it (for example, doors) is very large.
The method of expert assessments was used to determine the number of services sold and price dynamics in 2015 compared to the indicator in 2014.
So for the airbrushing of the entire car, the demand will be calculated taking into account the price increase by 5900 rubles, respectively, the decrease in orders per month per unit:
Ep = (1-2) / (59000-64900) * (59000 + 649000) / (1 + 2) = (-1) / (- 5900) * 95000/3 = 6
The demand for airbrushing of the entire car is elastic, i.e. less price change, because Ep> 1
We calculate the elasticity of demand for airbrushing of one part of the car with a price increase of 950 rubles. and an increase in the number of orders by 5 units per month:
Ep = (21-16) / (5.5-6) * (5.5 + 6) / (21 + 16) = 5 * (- 0.5) * 11.5 / 37 = -0.777
EP< 1, следовательно спрос неэластичный, т.е. превышает изменение цен.
We calculate the elasticity of demand for motorcycle airbrushing with a price increase of 2478 rubles. in the planning period and an increase in the number of orders by 2 units:
Ep = (21-19) / (27258-24780) * (27258 + 24780) / (21 + 19) = 2/2478 * 52038/40 = 0.11
EP< 1, следовательно спрос неэластичный, т.е. превышает изменение цен.
To determine the company's position in the market, the Ansoff matrix is used (Figure 5)
Figure 5 - Ansoff Matrix
You can choose the preferred strategy of market penetration. This is a natural strategy for most companies looking to increase the share of existing products in their respective market. It belongs to the strategies of concentrated growth and is recommended by Ansoff in the case when the market is fast growing and is not yet saturated. Using a market penetration strategy, the company continues to operate with an existing product in existing markets. The essence of the penetration strategy: as quickly as possible to expand the presence and sale of the company's existing products on the market. In implementing such a strategy, the company must gradually strengthen its position in the market through more complete market coverage.
Market penetration strategy is a high-cost strategy (as it is associated with intensive advertising support and low cost strategies).
When working with a target audience, it is necessary to increase its loyalty and motivate current consumers to buy the company's goods more often, to come up with new conditions and situations for using the product in order to achieve a maximum 100% market coverage.
When working with product pricing, an enterprise is encouraged to implement price promotions that support customer loyalty and gradually increase prices within the framework of price elasticity.
The next stage of a comprehensive market research is the selection of target segments.
For the first year of sales, this paragraph indicates:
the main consumers of the goods, data on orders for the product, contracts, written commitments available from the enterprise are given - no, because new venture;
potential consumers who have already expressed interest in the product are mainly men aged 25-40 years, people of creative professions, romantics at heart, who want self-expression. Most often they are single, but there are also family ones. Those with an income above the average;
potential consumers who have not yet expressed interest in the product; explains how an enterprise will intentionally win them over.
Potential consumers who may be the company's clients, but today they are not and cannot be, because they have not yet expressed their interest: young people under 25 years old, as well as 25-40 years old with an average income, who want to do airbrushing only because it is beautiful and their friends already have it. This category will appear periodically as it "matures", because will get acquainted with the work of our masters.
The fifth stage is market positioning. The business plan describes the actions to bring the product to the market and ensure its competitive position in the segment, that is, to implement the market positioning.
Market positioning can follow one of the selected directions:
filling a niche identified in the market;
taking a place close to the position of one of the competitors, i.e. competitive positioning.
Today the niche is already filled enough, because in the Ufa market there are more than 10 airbrushing workshops, in addition, there are points for car repairs that do not position themselves as workshops, but perform work as related services. Therefore, the airbrushing salon "IronTattoo" will win the market from competitors, i.e. competitive positioning.
The services will be sold on the existing market.
The sixth stage is planning the volume of sales.
The planning method is expert assessments of specialists. We will use this method due to the lack of statistical data on these types of work in the service market.
The scope of work is planned depending on the type of work and the time of execution of each type of work.
The time it takes to complete the work depends primarily on 2 factors - the amount of work and the complexity of the drawing. After the sketch is approved, the car takes from three days to two weeks (on average, two days for a part + preparation and final polishing). The fastest drawing is applied to the spare wheel of an SUV - 1.5 - 2 days.
The preliminary volume of sales of services in the first year of operation of the airbrushing salon "IronTattoo" in table 3
Table 3 - Planned prices for work performance
The scope of work for an airbrushing salon will be calculated taking into account the planned scope of work per master for work of medium complexity in Table 4.
Table 4 - Planned volumes of work in kind for the period 2015-2017 by quarters
|
Service type |
||||||||||||
|
|
||||||||||||
|
Whole car |
||||||||||||
|
One car part |
||||||||||||
|
Whole motorcycle |
||||||||||||
|
Helmets, laptop or other product |
||||||||||||
|
Total number of contracts for the provision of services by quarters, units |
||||||||||||
|
Total contracts for the performance of services for the year |
||||||||||||
It is planned to carry out the work by concluding 68 contracts for a different scope of work and of varying complexity. We calculate the amount of work in sum in Table 5.
Table 5 - Planned volume of work in total terms for 2015-2017 by quarters (rubles)
In the long term, the volume of work will increase under the influence of many factors, including: the number of orders to be fulfilled, the prices for the sale of services, the level of competition in the market of services provided.
Based on the data in Table 8, it can be seen that the founders of the airbrushing salon plan a systematic increase in sales volumes not only in terms of the price of services, but also in terms of the increased volume of services provided. It is possible in the future to expand the provision of services due to airbrushing in the design of residential premises in the presence of specialists.
Section 4. Competition in the sales market
The field of activity of the airbrushing salon "IronTattoo" is not completely new. Due to the fact that the results of activities, namely airbrushing, is more a luxury than a necessity. It is for this reason that the activities of the company should not only be stable, but also creatively changing.
At the service market of Ufa there are at least 10 firms engaged in airbrushing. However, repair shops are also engaged in airbrushing, because this type of activity is possible with a set of tools and necessary skills. In this case, these services are not advertised, but are applied as needed.
At competing firms, linear management structures are most often used, because the number of employees is not large, from 2 to 12 people.
For the airbrushing salon "IronTattoo" all firms engaged in airbrushing are competitors, because the consumer does not yet know the salon, but usually they go to the salon with the knowledge of which master they are going to. The personal skill of the master is very important.
In the airbrushing business, the quality of the varnish coating of the drawing is of great importance, which guarantees the quality of all work and the safety of the drawing for a long time on the car body.
The most competitive service for airbrushing one part of the car. Although, recently, more and more airbrushing began to cover skateboards, laptops, helmets, motorcycles.
The level of prices for the services provided is approximately the same. However, while providing services to regular customers, almost all salons offer discounts. In addition, it is important that good airbrushing artists work in the salon for as long as possible, which improves the salon's image and is confirmed by the quality of the service. It is the quality of the service that makes the airbrushing service the most competitive on the market.
Airbrushing salon "IronTattoo" plans to expand its activities to household appliances and motorcycle parts. Of course, the cost of airbrushing on a helmet is significantly different than on a car, however, high-quality airbrushing further strengthens the company's image. The more often the works of salon masters are found, the better for the salon itself.
There is one peculiarity in the airbrushing business - this is the composition of the paint, which is used for the airbrushing itself. If the drawing is done with finished paint, then the work costs less, however, if the artist has independently developed his own composition of high-quality paint for airbrushing, he has the right to patent this composition and, accordingly, will be the owner of the invention. The development of new quality paints is part of the success of the airbrushing salon.
If we consider advertising for airbrushing services, then the following should be noted. To date, advertising in the media is quite small. Most often, an advertisement for a local airbrushing salon. Online advertising and social networks play a large role.
Since all competitors are artists themselves, advertising is usually developed independently, but placed on a paid basis. Therefore, all airbrushing salons do not turn to agencies, but directly to the performers.
If we examine the image of competing firms, we can conclude that each point has its own audience, which is closer to the themes of the artists' work. Therefore, personal sales are of great importance in this business.
A brief description of competing firms is discussed in Table 6.
Table 6 - Brief characteristics of competing firms
|
Characteristic |
Auto tuning Ufa |
Edoa Airbrushing Workshop |
Airbrushing studio "Rim-Art" |
||
|
Location in Ufa |
St. Tsvetochnaya, 38A |
St. Garage, 39 |
St. Mendeleev, 23 |
St. Maikopskaya, 59 |
Minigali Gubaidullin st., D8, building 1 |
|
Number of craftsmen, people |
|||||
|
Premises for work, sq.m. |
|||||
|
Opening hours |
|||||
|
Market awareness (five-point comparison system) |
|||||
|
Number of years of work |
Let us assess the activities of competing firms in Table 10 in accordance with the factors of competitiveness.
Table 7 - Factors of competitiveness
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Competitive factors |
firm IronTattoo |
Main competitors |
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Auto tuning Ufa |
Edoa Airbrushing Workshop |
Airbrushing studio "Rim-Art" |
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1. Service |
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1.1. quality |
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1.2. guarantee period |
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1.3. uniqueness |
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1.4. Reliability (durability) |
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2.1. venal |
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2.2.percentage of price discount |
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2.3. payment terms |
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2.4. loan conditions |
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3. Distribution channels |
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3.1. forms of sale: |
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direct sale |
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through intermediaries |
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3.2. Degree of market coverage |
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3.3. workshop placement |
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3.4. Office location |
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3.5. inventory control system |
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4. Promotion of services in the markets |
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4.2. individual sale |
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Consumer incentives |
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Demo trade |
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showing samples of completed works |
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4.3. Television Marketing |
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4.4. sale of services through the media |
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Total points: |
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Each factor in Table 7 is rated from 0 (the weakest position in this competitiveness factor) to 5 points (dominant market position) both for the firm in question and for its main competitors. The marks are put down in each of the columns of the table, then they are summed up.
The total scores for each firm are important for the analysis. When comparing them, it should be remembered that the difference in the amounts by more than 20% emphasizes the rather difficult position of the company in terms of competitiveness, and more than 40% speaks of the need to either leave this market or radically change the strategy.
The calculated amounts for each of the competitors indicate that the airbrushing salon "IronTattoo" will be the least competitive in the planned period. The reasons for this are: the lack of a potential customer base like a newly opened firm.
However, the deviation of the planned indicator of the airbrushing salon "IronTattoo" from the competitive firms is about 22%, which means that the newly opened enterprise will have difficulties, but the result of the salon's work for the planned period will depend on the company's employees.
Table 8 - Strengths and weaknesses of the Airbrushing Salon "IronTattoo" in the car airbrushing market
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Indicator groups |
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1.Finance |
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asset structure |
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consumer credit |
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investment resources |
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breakeven position |
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the ratio of sales volume to asset value |
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the ratio of fixed and working capital |
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performance efficiency |
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new investments |
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2.Production |
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labor force |
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labor productivity |
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sales per investment unit |
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availability of space for expansion of activities |
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3. Organization of management |
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the ratio of the number of AU to the number of workers |
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communication system |
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clarity of subdivision of powers and means in the management apparatus |
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quality management information |
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number of control levels |
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4. Marketing |
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Controlled market share |
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service reputation |
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brand prestige |
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customer service level |
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service prices |
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number of consumers |
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quality of incoming market information |
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5.Working power |
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total number of employees |
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production personnel |
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staff turnover |
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6.Technology |
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service technology |
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We will clearly study the strengths and weaknesses of our company - Airbrushing salon "IronTattoo". To do this, we will apply the following estimates of indicators:
better than any;
above the average level of financial and economic activity;
average (i.e. in line with industry-wide standards);
you should take care of your condition in the market;
bad position.
Let's take a closer look at each group of indicators in Table 8.
Regarding the “Finance” indicator, we can say that the scheme of work of our company is quite simple and does not require large investments (investments), because drivers have their own cars on which they work, and all the costs of the car are borne by themselves. For the first costs, it is enough for the company to take a consumer loan, as the business develops, the loan will be closed. Further, the firm will already receive profit and the ability to cover its fixed costs. And as the market strengthens, there is an opportunity to invest in new projects, for example, the creation of new services, business expansion or the creation of your own vehicle fleet.
The Production metric estimates reflect the return on our investment and the ability to increase the number of airbrush technicians on the same working conditions, which will lead to an increase in the number of maintenance personnel, and, consequently, the number of orders. Once the number of foremen increases, it is necessary to increase the area of the rented premises where their workplaces are located. Although at the first stage, it is envisaged not only to work in the boxes of the airbrushing salon, but also at the customer's site if the conditions for work meet the standards. In the event of an extension of the work space, the rent of a larger space will be covered by an increase in orders. Thus, this parameter shows that at the initial stage of the project, you can not stop, because there are opportunities for business expansion.
The parameters of the "Management organization" show that the ratio of the number of administrative personnel to the number of workers is positive, since the administrative staff consists of 1 staff unit, the working staff - foremen of various qualifications - 3 people. The organizational structure is simple, communication within the company is good.
The next indicator is Marketing. The positive side of our company in this indicator is the quality of the services provided, since our services are presented in the middle price category, but this service is not obligatory for the life of the population, i.e. "Luxury". The market share controlled by the company is 2%. A small percentage is explained by the fact that the market is saturated with competitors and the fact that a newcomer company, which has not yet managed to strengthen its position, from this and points such as the reputation of services, the prestige of the brand, the level of customer service, the number of consumers and the quality of market information leave much to be desired. These parameters can be improved if you pay enough attention to marketing and invest additional funds in improving the company's image and advertising.
The fifth indicator is "Labor force". The workforce of the "IronTattoo" airbrushing salon is the masters. At this stage of development of the enterprise there are only 3 craftsmen. Moreover, one specialist of the qualification "painter", who prepares and finalizes the airbrushing, and two masters of airbrushing, who do the bulk of the work. As the business develops, you can increase the number of foremen, include service personnel in the staffing table to provide additional services, for example, washing a car before work. There should be no staff turnover, because the consumer goes to a specific specialist, so the airbrushing salon advertises not only its image, but the image is made up of the work of the masters, their style.
The last indicator is "Technology". The scheme of the technology for the provision of services is quite simple - preparing a car for airbrushing, applying airbrushing, varnishing the applied airbrushing. The quality of work depends solely on the quality of the paint, which the client provides independently and the level of professionalism of the master.
Thus, we can conclude that the airbrushing salon "IronTattoo" is competitive on the service market in the city of Ufa, has the ability to develop and improve its performance.
Before you determine the strategy of your business, promotion in the auto aerography market, you need to evaluate your competitors. Below is table 12, which shows the strategies of our main competitors: Avtotyunig Ufa, Edoa airbrushing workshop, Remakeufa. The positive effect of studying competitors is the opportunity to borrow ideas and experience of competitors, as well as consideration of problematic places of work of competitors, will help to establish our position in the market.
Let's assess the market strategy and business profile of the main competitors in Table 9.
Table 9 - Assessment of the market strategy and business profile of the main competitors
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Indicator groups |
Auto tuning Ufa |
Edoa Airbrushing Workshop |
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market size |
Market share 10% |
Market share 15% |
Market share 12% |
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features of market introduction |
Diversification (offering new services in new markets, as a rule, through the penetration of the company into attractive business areas (auto repair, car wash). |
Development of new markets. The activity of the company with existing services in new markets is aimed at finding new demographic markets, geographic markets, organizational markets by effectively advertising existing services. |
Deeper market penetration. The activities of the company with existing services in existing markets are aimed at deeper penetration into the market by reorienting advertising, using more effective ways to stimulate sales, reducing prices, etc. |
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market entry |
Aggressive market behavior |
Old company on the market |
Strong dependence on consumers |
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market demand |
Demand is low, but due to diversified services, the consumer segment is wider |
The demand is high, due to the length of service in the service market, fame |
Low demand. Keeps on the market, thanks to low prices for services and the number of craftsmen with an individual approach |
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market diversification |
Yes, diversified auto repair services |
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life cycle |
Growth (A period of rapid growth in sales volume if the service is accepted by the market and demand |
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range of services |
Expands the range of services through car repair and car wash services |
Exclusively airbrushing |
Exclusively airbrushing |
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new services |
High prices |
No new services |
No new services |
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services provided |
High price (corresponds to the qualifications of the masters) |
High price for services |
Average price for services |
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Service promotion |
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Internet (contact group, banners), withdraw, billboards, exhibitions |
Airbrushing enterprises have found their place on the market mainly due to the constant work of masters, however, Auto Tuning Ufa, at the moment, is actively carrying out 2 more types of activities.
This means that the "IronTattoo" airbrushing salon also needs to consider several types of services in the next years of development and expand the sales market by opening new airbrushing points.
Section 5. Marketing plan
Let's consider what capabilities of the company in the target market can be used at the initial stage of the development of an airbrushing salon. We will develop a marketing strategy for the planned period.
The goal of marketing is to form the company's image, to achieve brand awareness of the airbrushing salon among potential customers.
Marketing strategy is market penetration.
Pricing - the formation of optimal prices to attract potential customers.
Service distribution scheme - organization of sales channels. Distribution channel is the path along which goods move from producer to consumer. For the distribution of services, a direct sales channel will be used, since it allows you to maintain contact with the consumer and thereby allows you to control the sale of airbrushing salon services. The distribution channel will be the provision of services to the customer directly, since the airbrushing salon is a workshop for the provision of services.
The distribution scheme of services or distribution channels of sales will be considered in Figure 6.
Figure 6 - Scheme of distribution of services of the Airbrushing Salon "IronTattoo"
The methods of stimulating the sale of services will be:
Master's discounts for the invitation;
affiliate payments;
additional payment to the artist for the brought clients.
The organization of after-sales service is the fulfillment of warranty obligations. However, after accidents and DPT, the car loses the uniformity of the coating, which requires the client to contact the airbrushing salon to the same master. Painting and coating restoration work is paid separately by the client, however, it is always cheaper than applying a new airbrush or completely painting the car.
Let's consider the planned sales system of the Airbrushing Salon "IronTattoo" in table 10.
Table 10 - Sales system of the Airbrushing Salon "IronTattoo"
Sales promotion will be implemented through material and non-material incentives. Material incentives for direct sales, i.e. payment to the master for the work. Non-material incentives - organization of participation in exhibitions of masters, the work of a master according to recommendations.
Sales promotion will also be carried out through advertising, because The masters are chosen according to their works, then advertising in the group in contact will facilitate sales, participation in various exhibitions of masters, the release of booklets with photos of the masters' works.
Due to the fact that airbrushing services are required by modern people, who at this point in time are sure to gather in clubs of interest, they, unambiguously, use Internet resources both for communication and for information search and advertising. Much less often Internet users pay attention to ads in the media.
Therefore, it is necessary to develop a budget for local advertising: signs, calendars and pens, posters. Internet advertising budget will consist of:
banners on the web on frequently visited pages, opening a YouTube channel, etc.
In matters of pricing, a policy of optimal prices is used, and high quality - high price. Initially, the presentation of discounts is allowed.
Pricing is based on market prices, the difference between the selling price and production costs is the firm's gross profit.
Any after-sales services are already included in the price, however, if the rules for using airbrushing are violated, they lead to the loss of the integrity of the coating. Work to remove scratches, etc. is paid.
At these prices, it is difficult to control most of the market, especially in the first year of operation. However, over time, the reputation of the company will increase and prices will become normal for this airbrushing salon.
According to the 2GIS city map, airbrushing workshops are scattered throughout the city, however, they are far enough from each other, which allows us to say that competitors of the airbrushing salon are geographically located within the settlement, but do not directly interfere with each other.
The number of services provided is limited by the following factors: the artist's workplace (at least 20 sq. M.), The number of cars simultaneously accommodated in the box, the number of artists who carry out the main airbrushing work, the quality of the applied paints and varnishes (paint and varnish drying time).
These funds will be used as follows (table 11)
Table 11 - The use of mass advertising for the sale of services in the planning period
How will they be implemented in the company Advantages and disadvantages Individual approach to potential buyers Few known potential buyers Workshop signage Artist's work Sees a limited number of leads Artist's work + information about works We need constant control of the administrator of social networks, so that the answers are almost beyond the question Non-internet users are excluded Bright shields, the work of artists + rental of shields uninformative Order in the company Can be distributed only to clients, if done on the street, it will work with a non-target audience Publishing brochures Contacting a printing company Contacting the editors of the reference book Working with a non-target audience Contacting the printing house Limiting the budget on the quantity and quality of paper Participation of artists in competitions and exhibitions Payment for artists to participate in competitions Individually for each artist Thus, the business plan contains information about the marketing plan for promoting the services of the IronTattoo airbrushing salon. 2015, thousand rubles 2016, thousand rubles 2017, thousand rubles 6. Publishing brochures 9. Participation of artists in competitions and exhibitions (fees of participants) Total by quarters: Total for the year: Based on the data in Table 12, it can be seen that the distribution of the advertising budget by the IronTattoo airbrushing salon includes the use of all advertising sources of information for the consumer possible on the market. However, each type of advertising will work for its own audience, which will reach as many potential consumers as possible. Section 6. Production plan
The airbrushing method is based on the use of spray paint to apply a pattern. The first attempts to apply a picture to a car body appeared a long time ago. And gradually the technologies became more complicated, until they reached the current level of airbrushing on cars. The main reason is the change in the appearance of the car and the desire to show your individuality. Airbrushing on a car can be seen as an artistic element of tuning. It is also a certain way of expressing oneself. All these, so to speak, are the external attributes of this technology. However, there is still some practical sense. For example, with the help of airbrushing, it is quite possible to disguise a certain defect on the paintwork of the car body. It is quite natural that this can cost significantly more than local painting of the car.<#"880467.files/image010.gif">
The total sales of the work performed will be in 2015 2891590 rubles, respectively, in 2016 - 27593503256033 rubles, in 2017 - 3792237 rubles. Let's calculate the rates of consumption of raw materials and materials. It is quite difficult to choose an airbrush paint for calculation. In practice, many paints are used. Consider using artistic paints for airbrushing. Airbrush art paints are designed specifically for painting on cars, and are usually sold ready-to-use. These paints can be worked with a variety of tools, including brushes and rollers. The obvious advantages of this type of paint: An extended color palette, in which there are a large number of basic colors, as well as colors with a variety of color effects, for example, luminous, metallic, etc. High covering power; Light fastness and good color rendering; The ability to easily and freely overlap one layer with another without any changes in the structure and color of different balls; Increased level of adhesion; Low level of toxicity, can be diluted with water; Irreversibility, that is, the paint cannot be washed off, which is convenient when applying several layers; The ability to wash off paint with a special solvent; Slow drying, which is convenient for creating a variety of special effects, such as blur or streak. As for the shortcomings, here the most tangible disadvantages and side effects in working with such paints for airbrushing is slow drying, due to which the master will not be able to blow the paint at one point several times. The consistency of these paints is much thicker compared to nitro paints, so small details and drawings are not the prerogative of artistic materials. Artistic paints for airbrushing on cars occasionally do not allow creating special special effects due to the high level of adhesion to the surface. Work in airbrushing takes place in several stages. Single-level painting is the most economical and not very laborious process, so this approach is usually the most popular. This approach is justified in cases where the entire surface just needs to be painted in one color by mixing special toners. For this method, there are paints that, in addition to the obvious advantages, are very toxic and dry for a long time. Two-level painting is a more complex process in which the surface of the car is varnished after applying the base coat. The varnish gives the surface a shine and a luxurious, attractive appearance. With this approach, paints are usually diluted with solvents. Such paints are widely used in airbrushing due to their brightness and a wide variety of color palettes. Three-level painting, which is also often called multi-stage, is a particularly complex process in which the surface is covered with an additional layer of varnish with a specific shade, which is applied to the basecoat. In this approach, particular difficulties, as a rule, arise at the stage of correcting body defects. To paint a car body completely in one layer, at least 3 liters are required. paints. Primers, in the case of complete paint coverage of the machine and airbrushing, you need at least 4 kg to cover the entire machine. Moreover, there is a ready-made primer in a special sealed package, and there is a primer that must be diluted. The composition must be prepared in accordance with the proportions indicated on the package. The mixture contains primer, solvent and hardener. All components are thoroughly mixed. Do not cook large portions, otherwise the solution will dry too quickly. It is better to use springy spatulas. The putty is applied along the transverse lines, and leveled along the longitudinal lines. It should dry until the surface in this area is hard. Then it is rubbed using P60-240 sandpaper and a special plane. In addition, after cleaning, you can go through the same areas with P 400 emery (preferably with water), which levels out scratches. You also need to clean the entire surface that is supposed to be primed. The paint is prepared from a special powder by adding a solvent or varnish in the proportion: 50 ml. paints 0.5 ml. varnish. However, a drawing made with such a solution cannot be corrected. Therefore, it is more convenient to use a binder or solvent: 500 ml. paints 5 l. binder or 1 l. paints 0.5 l. thinner. For airbrushing, you can use ready-made paint and ready-to-use varnish. For the convenience of calculations, we will take this particular option. The pattern is covered with varnish not in one layer, but at least 2-3 layers. For the calculation, take 2 layers of varnish, i.e. 6 l of varnish for the whole car. Let's consider how much paint and varnish material will go to order in total in 2015 to work with the car completely. Table 15 - Consumption of paint and varnish material for airbrushing a car completely Table 16 - Consumption of paint and varnish material for applying airbrushing on one car part Table 17 - Consumption of paint and varnish material for airbrushing the entire motorcycle
Let's calculate the consumption of raw materials for airbrushing in 2017.
Table 23 - Consumption of raw materials and materials for airbrushing the entire car in 2017
Table 24 - Consumption of raw materials and materials for airbrushing of a car part in 2017
Table 25 - Consumption of raw materials and materials for motorcycle airbrushing in 2017
Table 26 - Consumption of raw materials and materials for airbrushing of other surfaces in 2017
Let's calculate the total costs for all airbrushing services by quarters and years in table 27.
Based on the data in Table 27, it can be seen that in 2015 the total cost of raw materials will amount to 441,663 rubles, in 2016 the costs of raw materials will increase due to an increase in the volume of services provided and due to the inflation rate and will amount to 457,246 rubles, in 2017 - 517323 rubles.
Table 27 - Total costs of raw materials for 2015-2017
Airbrushing salon "IronTattoo" plans to equip a room for two cars and provide airbrushing and minor body repair services to car owners as additional services.
It is planned to divide the garage into two working zones and install in these zones the appropriate equipment necessary for the provision of these services. In the first zone there will be a preparation area for the car, in the second zone it is planned to equip a painting and drying chamber, in which the work on the artistic painting of the car will take place. Let's give a diagram of the room in Figure 7.
The premise will be 72 sq.m. Given that the area occupied by one car during operation is approximately 8.6 - 9.2 square meters. m.
The premises will be rented by the company at 200 rubles / sq.m per month. The areas of the preparation zone and the painting and drying booth are 6 × 8 m2 and 6 × 4 m2, respectively. To carry out airbrushing work in both rooms, it is necessary to carry out cosmetic repairs in accordance with the requirements of the sanitary and epidemiological station and fire safety requirements (put tiles on the floor, paint the walls and etc. The material must comply with fire safety requirements). For the purpose of ventilation in the room, a ventilation system is required, which will be purchased as part of airbrushing equipment with replaceable filters.
Figure 7 - Scheme of the working room: - lighting; 1 - preparation area; 2 - painting and drying zone; 3 - racks with equipment; 4 - work table; 5 - compressor station; 6 - electrical shield; 7 - computer desk; 8 - mobile and infrared drying; 9 - ventilation system
For repairs 1m2 is allocated by the management of 1000 rubles. The total is 72,000 rubles. for repairs.
Also, to start activities, it is necessary to purchase specialized equipment, which is necessary for airbrushing, as well as additional equipment that ensures normal working conditions and the convenience of staff.
The list of required equipment is presented in table 28.
Compressor stations need 2 pieces in case of failure in the midst of working hours or work simultaneously at two workplaces. The warranty period for airbrushing equipment is 3 years.
Table 28 - List of required equipment
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Name |
Unit measurements |
Unit price. (rub.) |
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Compressor station |
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Basecoat gun |
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Varnish gun |
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Small work gun |
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Airbrush for background work (0.5mm.) |
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Airbrush for medium works (0.3mm.) |
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Airbrush for detailed work (0.15mm.) |
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Blow gun |
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Vibratory grinding machine |
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Polishing machine |
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Drying infrared |
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Pneumatic hose |
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Ventilation system with filter elements |
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We choose a compressor without oil SPARMAX TC-630 for operation.
Its technical characteristics are as follows:
Power - 701W.
Without receiver.
Maximum pressure 5.5 Bar.
Voltage 220V / 50Hz.
Hose outlet 1x1 / 8.
Pressure regulator.
Working pressure gauge.
Connecting elements.
Size (cm) 25.4 x 17.8 x 15.2
A powerful and high-quality compressor for artists who already know a lot about the business and have an understanding of what they want. This "kid" will provide the master with a maximum pressure of 5.5 Bar, which is very good. This model is equipped with a reducer for manual pressure regulation, and excess air is automatically vented. The compressor is virtually silent. This allows you to work comfortably even at home.
We choose the airbrush company Paasche VJR - it is a proven veteran in the line of one of the first airbrush manufacturers - the Paasche company. Made in the USA with quality materials.
The 0.25mm nozzle is perfect for detailing and small projects, nail art and modeling. The manufacturer guarantees technical support at the AUTO-R Service Center.
In addition to equipment for the main production, consumables are needed, such as protective (to protect the face, respiratory system and hands), airbrush parts and replacement pistols in case of failure. Note that there is no expensive equipment (over 40 thousand rubles) for this type of activity. You can buy an expensive compressor, costing about 70 thousand rubles, but it is designed for much larger volumes of work and is much more powerful than is required for an airbrush's workplace.
Consider the composition of consumables in table 29.
The cost of consumables for equipment and protective materials will be 13,500 rubles. in year. The frequency of their replacement is closely related to the number of contracts. it is best to have separate protective consumables and consumables for each order. If airbrushing is performed in several colors, then a container for mixing paints is needed 2 units for each employee, i.e. 4 sets.
Respirators - half masks are necessary for all employees of the enterprise with the frequency of replacement for the head of the enterprise 1 time per quarter, and for workers who work with paints at least 1 time per month. In a year you will need:
* 12 + 4 = 40 respirators - half masks.
Table 29 - Consumables for 2015
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Name |
Unit measurements |
Unit price. (rub.) |
Write-off by quarters 2015 |
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Respirator half mask |
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A set of containers for mixing and selection of paint |
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Spatula set |
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Bar for leveling surfaces |
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Ventilation system filter elements |
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The spatulas are used for a long time, but it is necessary that each worker has his own set, i.e. you will need 3 sets of spatulas for a total of 900 rubles. Throws to level the surface will be required by the painter who carries out the putty of the car body. The rods fail if they become clogged with dust and abrasives. Therefore, for the year we will plan at least 4 bars for the year
In order to fill out documents and conduct business at the enterprise, office equipment is also needed. Let's calculate the cost of office equipment in table 30.
Table 30 - Office materials
Let's consider in more detail the necessary equipment according to the list and its main characteristics.
) Compressor
A compressor station is required to supply air to the airbrush. An electric compressor, diaphragm or reciprocating, requires a source of electricity to operate. The compressor should be equipped with a moisture filter, circuit breaker and pressure regulator. The oil compressor must also be equipped with an oil filter.
Reciprocating and diaphragm compressors are available at art stores, electrical stores, and auto parts and tool stores. The compressor is shown in Figure 8.
Figure 8 - Compressor
) Pistols (for basecoat; for varnish; for minor jobs)
Pistols are needed to apply paint or varnish over large areas, i.e. for rough painting, not for painting (Figure 9).
Figure 9 - Types of spray guns: 1 - for base coat; 2 - for applying varnish; 3 - for small jobs
) Airbrushes
They are used for performing airbrush painting directly. To obtain lines of different thickness, airbrushes with different nozzle diameters are used (Figure 10).
Figure 10 - Types of airbrushes: 1 - for detailed work (0.15 mm); 2 - for medium jobs (0.3 - 0.4 mm); 3 - for background work (0.5 mm)
) Blow gun
The air blow gun is designed for air blowing and cleaning of various surfaces, including in hard-to-reach places due to the extended nozzle (200 mm) (Figure 11).
Figure 11 - Blow gun with extended nozzle
) Vibratory grinding machine
Vibratory grinders are designed to bring flat surfaces to a fine finish; the soft rectangular sole of these machines vibrates with low amplitude but very high speed (Figure 12).
Figure 12 - Vibratory grinding machine
) Polishing machine
The polishing machine is used for grinding and polishing various surfaces: wood, metal, stone. Structurally, the polishing machine is similar to the grinder, but differs in a lower speed and a higher torque (Figure 13).
Figure 13 - Polishing machine
) Water separating filter
The filter is designed for additional cleaning of compressed air from water-oil aerosol and dust particles larger than 20 microns. The filter element is made of highly porous bronze. The filter is installed directly on the handle of the spray gun. There is a condensate drain valve.
) Drying infrared
Infrared drying uses wavelengths that provide fast drying speed and excellent results. Radiation has a high penetrating ability, penetrates the layer of paint and varnish material and is absorbed mainly by the surface of the product. The paintwork material is heated from the surface of the product, starting from the inner layers. There are no obstacles for the release of the solvent from the inner layers, which positively affects the drying time and the quality of the coating. At the same time, the solvent, passing from the inner layer of the paintwork material to the outer one, increases its concentration in the latter. This contributes to better spreading of paint on the surface of the painted product and leads to an additional improvement in the quality of the coating. Infrared dryers are suitable for drying various surfaces. Special temperature conditions and distance to the surface allow high-quality drying of all types of coatings, including water-based paints and varnishes. Infrared drying is shown in Figure 13.
) Respirator half mask
Respirator - half mask is designed to protect the respiratory system from dust, aerosols, organic vapors, etc. It is used when carrying out grinding and paintwork.
) A set of containers for mixing and selection of paint
Required for airbrushing. It actually replaces the artist's palette. With its help, the artist gets the necessary colors.
Figure 14 - Infrared drying
) Spatula set
It is necessary for applying a primer and putty to level the surface of the painted part when the painter is working.
) Block for leveling the surface
Used by a painter to polish the painted surface.
) Pneumatic hose
It is necessary to connect the compressor and the airbrush (i.e., it supplies air from the compressor to the airbrush through it).
) A computer
With its help, a sketch of a drawing is created to apply it to a part.
) Ventilation system with filter elements
Cartridge filters with impulse blowing are designed for highly efficient air (gases) purification from all types of dust (including fine solid aerosols) at its concentration in the cleaned air up to 10 g / m3. The filter consists of a body divided into chambers of untreated and purified air, FEP cartridge filter elements (hereinafter referred to as a cartridge), a valve section with control electromagnets and a cartridge regeneration control device. The replacement of cartridges is carried out through a side removable panel located on the side opposite to the side of the air inlet to the filter.
Airbrushing is a fashionable direction of car restyling, which can bring excellent profits to a novice entrepreneur. This business can be opened even alone and in your own garage.
- 1. 1. SUMMARY OF THE PROJECT
- 2. 2. DESCRIPTION OF THE INDUSTRY AND COMPANY
- 3. 3. DESCRIPTION OF AEROGRAPHY STUDIO SERVICES
- 4. 4. SALES AND MARKETING OF AEROGRAPHY STUDIO
- 5. 5. PLAN OF AEROGRAPHY STUDIO PRODUCTION
- 6. 6. ORGANIZATIONAL PLAN OF THE AEROGRAPHY STUDIO
- 7. 7. FINANCIAL PLAN OF THE AEROGRAPHY CENTER
- 8. 8. PERFORMANCE ASSESSMENT
- 9. 9. RISKS AND WARRANTIES
The goal of this project is to open an airbrushing studio for the implementation of a range of quality services for the decoration of cars and other surfaces. The project is designed for implementation in a city with a population of over 500 thousand people.
Currently, airbrushing is a fashionable direction of car restyling and captures new directions. For example, airbrushing on tires, laptops and mobile phones, skateboards and in interior design is gaining popularity. Consequently, the opening of an airbrushing studio is a promising line of business. The advantages include the growing demand for this type of service, a high level of income with a relatively small start-up capital, simple business conditions.
For the implementation of the project, a room (garage) is rented that meets all the necessary requirements. The total area of the premises is 30 sq. m.
The main target audience is car owners, of which 60% are men aged 20 to 45.
The initial investment is 160,000 rubles. Investment costs are aimed at the purchase of equipment, advertising, the purchase of consumables and the formation of a working capital fund until the project reaches recoupment. The main part of the required investments falls on the purchase of equipment, the share of which is 31%. Own funds will be used to implement the project.
Financial calculations take into account all the income and expenses of the project, the planning horizon is 3 years. Business expansion is expected after this period. According to the calculations, the initial investment will pay off after 6 months of work. Achievement of the planned sales volume is planned for the sixth month of operation. In this case, the net profit will amount to 70,000 rubles / month, and the annual net profit for the first year of operation will be more than 500,000 rubles. Return on sales in the first year of operation - 28%.
According to the traffic police, over the past 10 years, the car fleet of Russians has increased by 65%, and the annual increase in the number of cars is 1.5 million units. In this regard, the need for the provision of various auto services is growing.
Rice. 1. Dynamics of the Russian car fleet of passenger cars
The car service market is developing and offers new types of services to customers. Recently, airbrushing of cars is gaining popularity - a method of applying images to a surface using liquid and powder dyes. The growing demand for the services of airbrushing centers is due to the fact that:
Airbrushing provides a vehicle with a personality that protects it from car thieves. Oddly enough, but airbrushing is recognized as a very effective anti-theft agent.
any car that has been airbrushed becomes a piece goods. Its sale value increases by 15%;
the ability to emphasize the design of the car, decorate it or hide any damage to the surface;
wear-resistant surface. The technology for making drawings involves the application of a special protective polish, which prevents the occurrence of scuffs and scratches under minor mechanical stress.
When planning to open your own airbrushing center, you must take into account that, firstly, it would be more expedient to do this in a large city, and secondly, you should immediately find an airbrush artist with work experience and your own style. All potential consumers will be interested in services, focusing on the master. Therefore, choosing a master is not only the most important, but also the most serious task. A great start for a business - if you are the same airbrush artist. Then, if you have the skills and a garage, you can open a business with minimal investment - about 100 thousand rubles.
The main income of the airbrushing center is formed from the artistic painting of cars. However, many studios provide additional services, such as airbrushing motorcycles and helmets, house facades, interiors, computers and laptops. Recently, airbrushing of car tires is also gaining popularity.
With a sufficient flow of clients, it is possible to recoup a studio within 4-5 months.
If you want to start a profitable business with minimal investment, then an airbrushing center may be the right option. Table 1 summarizes the key advantages and disadvantages of an airbrushing center to consider when planning a business.
Table 1. Advantages and disadvantages of opening an airbrushing center
Thus, we can talk about the attractiveness of this business. It is not difficult to open it, it is enough to understand the basic nuances and comply with certain conditions. Airbrushing itself is a whole art, therefore, in addition to the entrepreneurial component in this business, the creativity and professionalism of the master are important.
This business plan involves the opening of an airbrushing center that specializes in artistic car painting. The success of this type of business directly depends on the quality of the work performed. The client sees the quality of the drawing and painting immediately, so it is necessary to hire only experienced craftsmen and use high-quality materials and equipment.
The technology for performing airbrushing on a car includes the following stages:
Determination with the customer of the style of the drawing and its location;
Development of a sketch of a drawing. With the help of a computer program, the drawing is applied to the image of the car in order to visualize how it will look in reality;
Approval of the sketch by the customer and transfer of the car for drawing. At the same time, it is very important to draw up a service agreement, which will detail the basic conditions of work, the rights and obligations of both parties, and the technical condition of the car. The signed contract can protect you from various claims of the customer.
Car surface preparation for airbrushing. It is necessary to eliminate possible defects: scratches, chips, dents.
Drawing a pattern on the surface.
If the image is permanent, the car surface is varnished and polished. If the image is temporary (its service life is from six months to a year), varnish is not needed. After that, the customer can pick up his car.
Car painting is a long and painstaking process, each stage of which requires high-quality execution. There is another type of airbrushing - digital, which reduces the lead time. Digital airbrushing is performed by a special robot that calculates the curvature of surfaces, creates a three-dimensional model for "trying on" a drawing. In digital mode, the selection of paints and all preliminary operations take place. After that, the car is placed in a spray booth, where the robot applies the image to the surface of the car.
The cost of airbrushing can be different and consists of many factors:
The complexity of the drawing;
Number of details for decoration;
The condition of the paintwork;
The number of consumables used for the job.
Table 2 provides indicative prices for various types of services.
Table 2. Price of the airbrushing center
In the future, it is possible to expand the list of services provided and engage in various types of airbrushing. At the initial stage, it is planned to carry out airbrushing on vehicles and small parts (helmets, laptops, mobile phones).
The lead time for one order is from 5 to 12 working days - depending on the complexity of the work. In this case, one master will be able to fulfill from 2 to 6 orders per month. At the same time, the approximate revenue of the organization will amount to 80-100 thousand rubles.
There is a fairly high level of competition in the automotive restyling market. Therefore, it is necessary to pay special attention to advertising of the center of airbrushing. The basis of the marketing plan is a thorough study of the level of service and advertising campaign.
Determining the target audience is difficult enough. Currently, there is no clearly defined category of car owners who apply airbrushing to their cars. In addition, there are other services (airbrushing of motorcycles, laptops, interiors, etc.) - this expands the circle of potential consumers. If we talk specifically about the target audience of auto-airbrushing, then it is made up of car owners, mostly men aged 20 to 45 years.
The car owner, who decides who to entrust the airbrushing of his car, most often makes a choice based on an example of work. Accordingly, it is necessary to arrange a portfolio of your studio in order to show the quality of your work. Also, advertising can be done by the so-called "word of mouth".
How to promote an airbrushing center?
the Internet. Airbrushing services are best promoted over the internet. It is desirable to have your own website: firstly, this tool allows you to promote services through the network, and secondly, it simplifies the process of interacting with potential customers. The site should indicate a list of services provided and a price list for them, a portfolio of studio works, contacts, a map, information about promotions and special offers. An airbrushing website only needs a couple of web pages and a basic interface. The cost of such a site will be about 25,000 rubles. To save on this type of advertising, you can create accounts on social networks, where examples of work, contact information, etc. will be posted.
outdoor advertising. Outdoor advertising is an effective advertisement for auto services. It is recommended to locate it near traffic lights, road signs, gas stations, car dealerships, car washes, tire shops, etc. The production and installation of one sign next to road signs costs an average of 15,000 rubles.
building customer loyalty. To attract new customers and stimulate the emergence of new ones, you need to provide an attractive loyalty program. For example, it can be the issuance of discount cards, including accumulative ones.
advertising in the media. You can place an ad in a newspaper or order a radio ad. The classic of radio advertising is a 30-second video, the advertising text consists of 60-75 words, excluding prepositions. The cost of radio advertising depends on the selected radio, and on the broadcast time of the video, its duration and the number of its repetitions. On average, the cost of one minute of a commercial is about 4000 rubles. from 7:00 to 22:00. The approximate budget for advertising promotion through the media is 15,000-20,000 rubles.
An indicative plan for the promotion of an airbrushing studio is presented in Table 3. According to the calculations, it is planned to spend 30,000 rubles for the promotion of the project. The bulk of the promotional activities are planned for the first months of the opening of the airbrushing studio.
Event | Description | Costs, rub. |
To attract the attention of potential customers, it is necessary to place signs in places where the potential target audience is concentrated. Costs include creating pointers as well as installing them | ||
For this, it is planned to create advertising material (flyers / booklets) and distribute it in places where the target audience is concentrated. Costs include the cost of creating and printing flyers, as well as the salaries of the promoters. Promotional material contains a 10% discount coupon for the first visit | ||
Experience has shown that the most effective advertising for a car service of such services is a perfectly executed job. Qualified employees, high-quality work and a well-thought-out pricing policy will attract and retain customers.
An active marketing strategy allows you to accelerate the return on investment in opening an airbrushing studio. In order for the project to pay off, it is necessary to serve at least two large clients per month.
How much can you earn from airbrushing cars? The amount of profit received is influenced by such factors as:
number of clients;
the ability to simultaneously service multiple machines;
provision of residents of the city in which the studio operates;
the professionalism of the craftsmen and the quality of the work performed;
the presence of competitors.
Based on the fact that one airbrush artist is involved in our project, the monthly revenue will amount to up to 200,000 rubles.
How to open an airbrushing studio from scratch? The algorithm for opening a project involves the following stages:
Register a business as an LLC or individual entrepreneur.
Decide on the site and premises for the studio.
Purchase specialized equipment.
Hire skilled workers.
Select suppliers and purchase consumables.
Let's dwell on each point in more detail.
1) Business registration. The initial stage of opening an airbrushing studio is the registration of a business with government agencies. To conduct commercial activities, an individual entrepreneur is registered with a simplified taxation system (“income minus expenses” at a rate of 15%). Activities according to OKVED-2:
96.09 Provision of other personal services not included in other groups.
It is also necessary to draw up documents such as a SES permit, a fire service permit, and also pay state fees. fee for registration of individual entrepreneurs in the amount of 800 rubles.
2) The choice of site and premises. An airbrushing studio will require a room of 25-30 sq. m. An ordinary garage or a former car service may be suitable. The main condition is good lighting. The room must be equipped with fire extinguishing means, connected to the water supply, sewerage system and electricity. You should also pay attention to the cleanliness of the workshop - there should be no dust in it, since its particles, if they hit the surface of the car, can ruin the drawing. In this regard, it is desirable that the floor is tiled or concreted. You should also provide for a convenient area for receiving customers, where you can discuss sketches and the nuances of the order with them. Renting such a garage will cost an average of 17,000 rubles. Location for an airbrushing studio does not really matter. Clients make a decision in advance about contacting the studio, which works by appointment.
3) Purchase of equipment. To ensure production, it is necessary to purchase equipment. Modern multifunctional equipment is a guarantee of quality work. The standard list of equipment required to equip an airbrushing studio includes:
Airbrush. This is the main equipment for an airbrushing studio, which cannot be saved on. The airbrush acts like a spray gun - the only difference is in the narrow range of paint spraying. The price of Chinese airbrushes ranges from 500 to 3000 rubles, but such an airbrush, by definition, will not be able to cope with its tasks and perform high-quality spraying. A good airbrush will cost 10-15 thousand rubles.
There are two kinds of airbrush models: they are with 0.3mm nozzle and 0.5mm nozzle. An airbrush with a 0.3 mm nozzle is versatile and allows you to apply both large strokes and draw small details. An airbrush with a 0.5mm nozzle is used by most artists to apply backgrounds and paint areas of images that do not require high definition. It allows you to create a gradient and is especially useful when decorating interior images. For initial work, you will need to purchase a universal airbrush with a 0.3 mm nozzle. In the future, you can expand the range or use replaceable nozzles. For example, to decorate smaller details (drawings on helmets, laptops), it is recommended to use a 0.2 mm nozzle. But then it is worth choosing those airbrush models that have the option of a replaceable nozzle of different diameters. Such options are available in the models of the German firms Harder & Steenbeck and Grafo.
Which airbrush should you choose? The rating of airbrushes, based on feedback from professional airbrush artists, will help to determine this issue:
Harder & Steenbeck
The choice is quite extensive, but with an accurate knowledge of the tasks and your own preferences, it is not so difficult to determine the most suitable model.
Compressor. This device is designed to supply air to the spray gun under a certain pressure, so that the paint is sprayed evenly over the surface. It is very important to choose the right compressor for the airbrush, since it is one of the main tools on which the quality of the applied drawing depends. To choose the right compressor, the following parameters should be taken into account: the level of performance (measured in the number of liters of paint supplied by the compressor per minute); maximum pressure value; size and weight (the convenience of working with it depends on the size of the compressor); availability of accessories and parts included in the basic set.
It is recommended to purchase a low-noise compressor with a receiver. The receiver is a small container under the compressor where air is collected and then fed to the airbrush. When the receiver is full, the compressor is automatically turned off. This prevents heating of the compress, which, firstly, has a positive effect on its durability, and secondly, eliminates the likelihood of distortion of the pattern due to heating of the compressor. You should also pay attention to the power of the compressor - it must correspond to the diameter of the nozzle.
The cost of the compressor varies between 2-10 thousand rubles.
Pressure regulator with reducer. If the airbrush does not have a pressure regulator, you must purchase one separately. This tool allows you to control the pressure under which paint is delivered. The cost of the equipment is 700-2000 rubles.
Other tools: airbrush hoses, airbrush holder, respirator, airbrush cleaning accessories, dehumidifier, mixing containers, brushes, knives, rugs, rollers, stencils, gloves, degreaser.
Paints, thinners, varnish.
All consumables will cost 30-40 thousand rubles. The main costs in this category are paint costs. You cannot save on it. Poor-quality paints not only can significantly spoil the result of the work, but also simply spoil the airbrush. Quality paints are expensive, but the result is much different from images produced with cheap paints. When choosing car enamel, it is better to give preference to proven brands and manufacturers, for example, Standox, PPG, Brulex.
Thus, the purchase of equipment for an airbrushing studio will cost an average of 50 thousand rubles.
4) Staff recruitment. For the functioning of the airbrushing studio, 2 employees will be enough: an airbrush artist and a master who will perform secondary functions: prepare the surface for painting and finishing with varnish, will monitor the health and cleanliness of the equipment. In the future, you can hire another artist to increase the amount of work.
An excellent option if the entrepreneur himself is an artist. This will greatly facilitate the start. Very often, when opening this business, the question arises, where to learn airbrushing? Today there are many courses for airbrushes. There are even online courses and video tutorials. Many airbrushing studios also provide training services for this skill. There are similar courses and even schools for airbrushing in almost any major city. The cost of training is on average 10,000 rubles.
In addition, the artist must be able to work not only on paper, but also in the graphic editors Coral Draw and Photoshop in order to create sketches of images.
There are no special requirements for the candidacy of an assistant, but it is desirable to have experience in painting cars.
5) Purchase of consumables. The main consumables in airbrushing are paints and thinners. It is important that the studio is always provided with the required amount of materials. It is recommended to buy paints for a start in sets with a wide range of colors. In the process of work, the most popular colors will be determined, which should be purchased in the future.
It is difficult to calculate the paint consumption per drawing. A drawing can be large or small, consist of many elements, have many colors, etc. On average, airbrushes spend about 3-4 thousand rubles on a drawing on the hood of medium complexity.
Workshop working hours - from 9:00 to 19:00, weekends are Sunday and Monday. Based on this, the staffing table is formed. The staff consists of 2 people, including an entrepreneur who fulfills orders and maintains accounting records. The master performs all auxiliary functions in the studio. The general wages fund is 65,000 rubles.
Table 3. Staffing table and payroll
The financial plan takes into account all the income and expenses of the airbrushing center, the planning horizon is 3 years. Business expansion is anticipated beyond this period.
The project requires the attraction of funds in the amount of 160,000 rubles. The main part of the required investments falls on the purchase of equipment - 31%, the share of advertising costs - 19%, on the purchase of consumables - 19%, on working capital - 18%, and on other expenses - 13%. The project is financed with equity capital. The main items of investment costs are shown in Table 4.
Table 4. Investment costs
Variable costs include the cost of purchasing consumables (paints and solvents). To simplify financial calculations, the variable costs are calculated based on the average workshop service cost and a fixed 400% trade margin, which includes the airbrush fee. Based on this, to complete a drawing worth 20,000 rubles, it is necessary to spend 4,000 rubles of materials.
Fixed costs include rent, advertising, depreciation, wages and other expenses (Table 5). The amount of depreciation deductions is determined on a straight-line basis, based on the useful life of fixed assets of 3 years. Fixed costs also include tax deductions, but they are not taken into account in the table, since their amount is not fixed and depends on the amount of revenue.
Table 5. Fixed costs
Thus, fixed monthly costs were determined in the amount of 95,000 rubles.
The investment attractiveness of this project can be judged on the basis of simple and integral performance indicators. The change in the value of money over time is accounted for using the discounted cash flow method.
The payback period of the project with an initial investment of 160,000 rubles is 6 months. The project's net monthly profit upon reaching the planned sales volume will amount to 70,000 rubles. It is planned to reach the planned sales volume in the sixth month of work.
The annual net profit for the first year of operation will be about 550,000 rubles. The return on sales in the first year of operation will be 28%. The return on investment ratio is 38.2%, and the internal rate of return exceeds the discount rate and is equal to 22%. The net present value is positive and amounts to 882,966 rubles, which indicates the investment attractiveness of the project.
The financial plan takes into account the optimistic sales forecast that can be expected due to the high efficiency of the advertising campaign and the quality work performed.
To assess the risk component, it is necessary to analyze the external and internal factors. External factors include threats related to the economic situation in the country, sales markets. Internal - the effectiveness of the organization's management.
Among the external risks are:
High competition in the market, opening of new points in relative proximity, dumping of direct competitors. The emergence of new airbrushing studios will lead to a redistribution of the client base and profits. Often, large car services provide airbrushing services, which negatively affects the client base of small workshops. Reducing this risk is possible by creating your own customer base, developing a unique selling proposition, competent pricing policy and stimulating consumer loyalty.
An increase in the rental price, which will lead to an increase in fixed costs and may affect the financial condition. It is possible to reduce the likelihood of risk by concluding a long-term lease agreement and choosing a bona fide lessor. You can eliminate this risk if you purchase a property.
Decreased purchasing power. Airbrushing is a rather specific type of service. In the event of a decrease in income or an unfavorable economic situation, it is highly likely that the majority will refuse the services of the studio. Therefore, this risk, which entails a reduction in effective demand, has a high probability. It is very difficult to manage and almost impossible to avoid. It is possible to neutralize the influence of risk when holding promotions and reducing the cost of services.
Increase in the cost of consumables. This will lead to an increase in the cost of services and, otherwise, to a decrease in net profit. This risk can be mitigated by purchasing consumables from a specific seller who can provide discounts to regular customers.
Internal risks include:
Technological risks, which include incorrectly selected equipment, breakdowns, which can lead to a halt in business processes. It is possible to reduce this risk with regular monitoring of the equipment serviceability and proper selection of equipment.
Low level of work performed. In airbrushing, the main guarantee of a constant flow of clients is the professionalism of the artist. In the absence of decent jobs, neither advertising nor reduced prices will save a business from serious financial losses and a decline in business reputation. To avoid this, it is necessary to undergo additional training, attend refresher courses.
Failure to meet the planned sales volume. It is possible to reduce this risk with an effective advertising campaign involving various promotions and bonuses;
Decrease in the reputation of the institution in the circle of the target audience in case of mistakes in management or a decrease in the quality of services. It is possible to mitigate the risk with constant monitoring of the quality of services, receiving feedback from customers and taking corrective measures.
Summarized data on the analysis of the risk component of the project are given in Table 6. A quantitative assessment of risks can determine what the entrepreneur should focus on and what measures should be taken to minimize losses.
Table 6. Quantitative risk analysis
According to the above calculations, the most serious risks are the risk of competitor reactions and a decrease in purchasing power. Therefore, it is necessary to pay special attention to the formation of competitive advantages, especially the pricing policy, marketing strategy, as well as the creation of a flexible system of work with clients. To reduce the impact of the risk of reduced purchasing power, business diversification is recommended.
Evgeniya Yurkina
Drawing pictures on cars and other surfaces, or simply airbrushing, is a profitable and promising business today. Many modern people show a desire to stand out from the crowd by painting their car or motorcycle with an original artistic creation. That is why there is a reason to consider this business, which has a chance of development, in more detail.
The essence of the business
Starting a business of this kind is no more difficult than any other. It is enough just to understand the basic aspects that are necessary to get started, and development and success will come with experience and regular customers. Airbrushing itself is a whole art, therefore, in addition to the entrepreneurial component in this business, other points are also important, for example, the professionalism of the staff.
If you omit the details and nuances, then you can highlight the main essence that will help you understand what the business is. Here, at first glance, everything is extremely simple - the client gives the car, orders the drawing, gets the finished result and pays for the service. But that's just the tip of the iceberg. The entire airbrushing business can be roughly divided into several components, each of which requires financial investments and competent management. Without proper attention and careful preparation, such a business will never justify the investment and effort. Airbrushing will not only not bring profit, it will become unprofitable. To avoid this, and achieve some success, each component should be considered in more detail.
Business components
Any business consists of many components, and professional airbrushing is no exception. In this case, the following main aspects can be distinguished:
- premises;
- equipment;
- expendable materials;
- staff;
- competent advertising.
The overall success of the business depends on each of these components, therefore, below each of them is considered in more detail.
Premises for airbrushing
Airbrushing space is perhaps the most important and costly issue for starting this business. The first thing to decide is to choose a suitable location. If possible, such a business is best organized near the city center and away from competing firms. Clients should have no difficulty finding your company. It is advisable to organize a small parking nearby for those who have just come to you for information, and for those who have already left their car for airbrushing.
The room itself must be of sufficient size for the location of the vehicle and equipment, as well as for the free movement of the artist. In this case, three options can be distinguished:
- purchase of finished premises;
- rent;
- independent construction.
The first and last option requires a lot of start-up capital, which not everyone has. But renting is by far the most popular and affordable way to get the desired premises at your disposal.
The next step is to organize the renovation in the premises. All internal surfaces must be finished with a material that will not collect dust, absorb moisture and lose heat. It is advisable to make the color of the walls and ceiling white, while glare from light sources should not form on them.
An important point is the equipment for proper ventilation and air filtration. Only purified air, free of dust and moisture, should be supplied to the room. It is also desirable to filter the internal air, for this there are special hydraulic filters that perfectly clean from solvent vapors and paint mist.
An equally important point is the organization of the correct lighting. Airbrushing requires great precision and efficiency from the artist, and poor lighting will not contribute to either the first or the second. Light is best done on the basis of fluorescent fluorescent lamps. Sources should be evenly spaced along the ceiling and walls. The light should be equally applied to all elements of the car.
Equipment and consumables
Equipment and consumables will cost a little cheaper, however, there are a lot of little things here, each of which matters. Most of the equipment and supplies are best bought with the advice of the person who will be doing the airbrushing. The basic equipment you need to get started is shown in the following list:
- high-quality airbrush;
- compressor with pressure stabilizer;
- spray guns;
- tool for removing corrosion and preparing the body;
- sets of paints;
- computer with graphic editors;
As for the airbrush, the artist should definitely choose this tool. The device should be convenient for a particular person. In addition, he must be able to customize it, and skillfully work with it. This also applies to paints, since colors and shades are more understandable for an artist than for an entrepreneur.
Everything else can be acquired independently, focusing on the experience of other people. If your plans for a business are serious, then buying everything cheap is not worth it. Experience shows that such savings lead to large losses. For example, a cheap compressor that has pressure surges cannot provide a good quality drawing, even if your artist is a real ace.
Particular attention should be paid to the spray guns that will be needed to prepare the surface. Therefore, you will have to separately purchase a gun for applying primer. Quite different parameters for choosing a spray gun for applying a base and varnishing a picture. There is no way to achieve good quality and customer satisfaction with just a cheap tool.
Staff
Those who have been in business for a long time can confidently say that good personnel is the most important component of any business. Moreover, airbrushing requires not just the ability to work with equipment, but artistic talent, which not everyone has. So recruiting starts with the artist. Where to find it?
You can try traditional methods - submitting ads to print resources or the Internet. Or you can get down to business with creativity. Take a look around - today there are a lot of craftsmen who leave their creations on the walls and fences of the city. Often, such artists place their pseudonyms under the masterpieces, by which they can be found on social networks and so on.
In addition to the artist, it is advisable to hire a separate person who has experience in body repair. Often, before applying airbrushing, you may need a procedure such as removing corrosion, leveling dents, etc.
Qualitatively, only an experienced person can cope with such a task. In order not to spend money on an additional employee, you can drive customers' cars to the nearest body repair service. However, the cost of their services will not always save you money.
For the rest, you can rely on yourself. Since in most cases airbrushing is not a business that requires a large staff of employees with accountants, secretaries, deputies and other office plankton. All matters with finances, documentation, advertising and other details, you can entrust yourself. At the very least, it is advisable at the initial stage of development, until the business is on its feet.
Advertising
Despite the fact that this component of the business is given in the last paragraph, advertising is one of the most important aspects of any business. Even if you have the most wonderful artist and high-quality expensive equipment, no one will come to you if you do not declare your services to potential clients.
It will be good to have a high-quality drawing applied directly to your room, which will be visible to passers-by, and attract the attention of motorists.
Perspectives
In conclusion, you can give several options, or forecasts, for the development of the airbrushing business. The fact is that this art is gaining popularity not only among motorists. Later it will be possible to do drawing on other objects and objects. A lot of people who are guided by the same desire to stand out from the crowd order original drawings on the gates of their garage, decorate the walls of the house or decorate the interior.
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Do I need to issue an IP or LLC Coffee machines at gas stations