Business plan for a children's clothing store. Business plan for a children's clothing store with calculations Children's assortment in business shopping centers

The trade in baby products will always be a lucrative field for commercial activity. Parents of children and their relatives are those people who will not allow themselves to save on their own offspring. And the birthday of a child of best friends or godson is another reason to buy him an expensive new toy. And how can you go to visit people with children without taking with you a small present for your baby.

Since prices are growing every day, and this is especially true, clothes are often chosen as a gift for a child. Babies always need a lot of different T-shirts, shorts and pants, as they get dirty quickly due to their activity. Therefore, there will always be a good demand for such a product and the children's clothing trade business can become a profitable project.

Short plan for opening a children's clothing store

The business plan for a children's clothing store consists of successive stages:

Sales market analysis.
Official registration of entrepreneurial activity.
Search for premises for a store.
Purchase of the necessary equipment and renovation of the premises.
Purchase of the first lots of goods for sale.
Search for working personnel.
Drawing up a financial plan.
Shop promotion.
Accounting for expected risks.
Launch of the project.

Sales market analysis

Drawing up a business plan for a children's clothing store should start with a detailed analysis of the activity market. It is necessary to carefully study the availability of supply and demand, as well as the activities of potential competitors. Such an analysis will help to assess your capabilities and determine whether it is worth getting involved with such an activity at all and whether it is possible to make money on such a business in the selected region.

The children's clothing market in Russia is represented by five main sales options:

Well-known global brand stores, which are most often located in large shopping centers.
Exclusive children's clothing stores targeting high-income shoppers.
Local chain stores.
Large federal retail chains.
Outlets in the market.
Internet trade.

The choice of the form of activity is based on the analysis of a given market in a particular region. It is necessary to understand what type of stores are the most in the region, as well as the level of income of the population and its basic needs.

Analyzing the market of competition in this area of activity throughout Russia, we can conclude that the most common are federal chain stores and branded retail outlets. They guarantee their customers a high quality product.

Also, sellers who offer goods to buyers of average quality or below average occupy their niche in this market. It is more dangerous to set up your business in such a segment, since the end customers are children - the most vulnerable people. There are many strict quality requirements for children's clothing, and for good reason. A caring parent will risk the health of his child for the sake of economy. And if something happens to customers because of children's clothing, then the owner of such a store is unlikely to be able to deal with all the legal proceedings and continue his commercial activities.

Searching for premises for a children's clothing store

To ensure good traffic in a children's clothing store, you need to choose a popular walk-through location. The ideal option would be a room in a shopping and entertainment center.

Renting in such buildings will be quite expensive, but at the same time it will allow capturing a high price segment. Once you find a space in a shopping center, you can build partnerships with chain brands.

Before signing a lease, it is also important to analyze the traffic of the shopping center itself. And it is also imperative to study the passability of the selected place in the building itself.

To attract the attention of buyers, it is necessary to make modern renovations, which will also attract the attention of children. As a basis for the design, you can take any well-known cartoon characters or transfer the whole atmosphere of a certain cartoon. If a children's clothing store opens under a franchise, then repairs must be done strictly in a corporate setting. The advantage for such a room will be the presence of a small play area where parents can leave their children.

Equipment for a children's clothing store

In order to open a children's clothing store, you need to purchase the following equipment:

A machine for printing receipts (if the simplified tax system is chosen, then you also need to purchase a cash register).
Notebook.
Shelves, racks, racks and display cases.
Fitting room furniture.
The printer on which price tags and documents will be printed.
Terminal for electronic payments.
Internet distribution equipment.
Lighting for the store.
Air conditioning.
Counter for the cashier-seller.
Tables and chairs for the play area.

What assortment to create for a children's clothing store

One of the components of a business plan for a children's clothing store is the composition of the assortment of goods. It is best to choose clothes for boys and girls between the ages of 0 and 15.
For a store, it is worth choosing products in the price category of the average and above average option. It is worth looking for clothing suppliers among large companies that have been manufacturing them for many years and have a good reputation. Good firms can be found both among domestic and European and Turkish manufacturers.

The range of products must be changed every season. It is worth replenishing and changing current collections depending on the level of sales.

The main product groups will be as follows:

Accessories.
Shirts and blouses.
Shorts and breeches.
Sleeping clothes.
Dresses and skirts.
Socks and underwear.
Kits for newborns.
T-shirts and T-shirts.
Outerwear.
Sweaters, sweatshirts, knee-highs and sweatshirts.
Pants and trousers.

The markup for different categories of goods will depend on its type and popularity. On average, it will fluctuate from 60 to 115%. The highest mark-up can be made on outerwear, and the lowest on underwear and pajamas.

Hiring employees

The main part of the employees of the children's clothing store will be sales consultants. At a minimum, you need to hire two salespeople and one cashier. They should be people of pleasant appearance, neat, friendly and loving children. It is strictly forbidden to have bad habits among the employees of such a store. Otherwise, you shouldn't expect good sales. You also need to hire one marketer. It is imperative to hire one or two security guards to keep order in the store during the day.

It is better to pay wages in a salary-bonus way. It is not worth hiring a cleaner, accountant and economist for the first time. You can use the services of outsourcing companies.

Business registration

For a children's clothing store, it is best to choose an individual business. To do this, you must submit a copy of the passport and TIN of the business owner, an application for registration of the appropriate form of organization and a receipt for payment of the state duty. The application must indicate the OKVED code 52.42.1.

For such a point of sale, it is best to choose a single imputed income tax.

Marketing campaign

One of the important stages in drawing up a business plan for a children's clothing store is the development of a marketing campaign. It needs to be launched much earlier than the store opens.

It is very important to think carefully about the brand name, main slogan and corporate color scheme. If the store is issued under a franchise, then all these issues do not need to be addressed, they have already been prepared for a long time.

It is the main idea of the store that will determine its further promotion.

Outdoor advertising in the form of leaflets, banners and advertisements in public places.
Advertising on social networks.
Promotion of the official website and online store.
Using ad services Yula, Avito.
Advertising articles in thematic magazines.
Participation in thematic forums and conferences.

Advertising on TV channels and radio can be omitted, since it will be of little use for such a business. You can run a couple of videos on TV channels, as well as create your own YouTube channel, for example, with a heading of useful tips for toddlers and trends in children's fashion.

Business income and expenses, profitability

The amount of start-up investments for launching a children's clothing store project will amount to about 1.5 million rubles. This will include expenses for:

registration;
advertising campaign;
purchase of equipment;
rental of premises;
purchase of the first batch of goods.

Monthly expenses will be about 100 thousand rubles. This will include payments for utilities, taxes, wages, consumables and rental of premises. It is also necessary to create a contingency insurance fund.

The expected net profit from such a business may amount to about 1.3 million rubles. Income will depend on the level of markup and the cost of goods, as well as store traffic and the level of online sales. It is necessary to focus on the average cost of a thing in the range of 2.5-5 thousand rubles.

The profitability of such a store is about 20%, and the average payback period is 13-15 months.

Risks when opening a children's clothing store

Like any commercial activity, opening a children's clothing store involves certain risks. One of the key and unforeseen risks is a sharp decline in buyers' solvency. To do this, it is necessary to create an assortment designed for people with different income levels.

General problems in the economic situation of a country can affect the cost of goods. But the impact on the business itself may not be as widespread.

Losses due to theft or vandalism are difficult to foresee, but it is worth saving yourself from it. In the store, you need to hang a video surveillance system and provide the premises with security.

Problems associated with low sales can arise due to the wrong business plan and market analysis of activities.

Opening a children's clothing store - like any trade business, can be a profitable project. The most important thing in such a business is the possession of current information about prices, the state of competitors and the availability of demand. Also, such a business requires constant forecasting and analysis of the market environment. It will be difficult to do without professionals in such a matter. Therefore, at all stages of developing a business plan, it is better to consult with specialists in everything. In this case, the invested funds in such processes will definitely pay off in the form of business success.

Many aspiring entrepreneurs who are already ripe to start their own business, but have not yet settled on a specific business idea, are seriously considering opening a clothing store. The attractiveness of this business lies in the absence of the need to create your own production. You just need to analyze the demand market, find suppliers of quality products, determine the format for working with brands, open your own retail outlet and start working. All these stages take about one to two months, and the main investment costs fall on working capital, which allows, if necessary, to quickly convert them into money. That is, in two months you will be selling, making a profit and gradually recouping your investment.

However, before you start implementing a project to open your own clothing store, you need to make sure there is a demand for products, and also choose a niche.

According to data provided by GFK analysts with the support of Yandex.Market, children's products are in the top categories where spontaneous purchases are made the most. This allows you to maintain revenue even during a drop in the overall level of demand.

Initial investment amount - 840,500 rubles;

The break-even point is 4 months;

Payback period - 9 months;

The average monthly profit is 125,000 rubles.

2. Description of the business, product or service

The main characteristic that customers focus on when buying children's clothing is the quality of the products. That is why 60% of consumers make purchases in chain stores, and give preference to well-known brands.

As for the country of origin of the products, due to the changing conditions of the market environment and high fluctuations in the exchange rate, Russian production has an advantage.

Shop assortment

The assortment matrix of the store will cover a wide target audience and satisfy the needs of children from 0 to 14 years old. Moreover, the product line includes both standard seasonal collections and highly specialized sets for certain life events: envelopes for discharge from the hospital, baptismal clothes, collectible clothes, as well as sets for festive ceremonies.

The company releases new seasonal collections twice a year. In February the collection "spring - summer" is released, and in September "autumn - winter". Franchisees purchase seasonal collections in full. In addition, capsule collections are developed and produced every two to three months. A capsule collection is a line of clothing timed to coincide with an event and made in the appropriate style. For example, a New Year's collection or a school uniform. These collections are limited and include the production of exclusive items.

Providing a full assortment line ensures uniformity of demand throughout the year. Thus, your company protects itself from the risks associated with the seasonality of demand for certain types of goods. Below is a complete list of the company's products:

Envelopes and sets for statement;
Christening sets;
Fashion and basic collections for children from 0 to 8 years old;
Elegant clothes for holidays and ceremonies;
School uniform for grades 1-8;
Outerwear and hats;
Underwear, tights and socks;
Children's footwear;
Bed linen and exclusive handmade furniture.

If you have not sold part of the goods, and the season has already passed, you have the right to return the products to the franchisor at the agreed cost. The cost is negotiated on an individual basis.

3. Description of the sales market

The target audience

The target audience of the project is families with children. It is worth noting that women show increased purchasing activity. Only 30% of men are engaged in the purchase of goods for their children. Depending on the age of the children, the circle of potential buyers can be detailed.

The products are designed mainly for two price segments: "medium" and "medium +". These are people with an average income - from 30,000 rubles.

The age limit is women from 20 to 55 years old. The area of work and education does not matter. They follow fashion trends, read fashion magazines.

By geographic parameters, clients are residents of large cities.

As a rule, these people attend cultural events and lead an active lifestyle. They are ready to pay for the individual style and unique image of their children. They prefer to make purchases in company stores, value the quality of the goods, as well as the high level of service.

Competitive advantages

In this regard, we will highlight the main competitive advantages:

Marketing strategy;
Favorable location;
Regular use of promotions and attractive offers;
The presence of an online store that allows you to make a pre-order;
Exclusive collections that convey the unique style of the company;
Following the latest trends in the fashion world, cooperation with the New York fashion-agency.

4. Sales and Marketing

Marketing Tools

5. Production plan

6. Organizational structure

Probably the most important point in terms of production is the selection of personnel. To open a store, you will need to hire two salespeople and two administrators. It is assumed that they will work in a pair of a seller-administrator. Work schedule - 2 working days / 2 days off. The shop is open from 10.00 to 22.00.

Staff salaries consist of a fixed salary and a percentage of sales. For this, a sales plan is developed, for overfulfillment of which sellers and administrators are rewarded in monetary terms.

7. Financial plan

8. Risk factors

Risk factors can be roughly divided into two categories: internal and external risks. Both categories are fully reflected in the table.


Financial risk	It is connected with the fact that the instability of the dollar exchange rate can lead to a significant increase in prices for manufactured products.

Do you know what people will never save on? On their children. That is why the baby products business is always profitable. We will tell you how to open a children's clothing store from scratch and how much you can earn from it.

Types of shops

Stores are usually divided by age group and product category. Baby clothes are clothes worn by babies from 0 to 14 or 15 years old. But you must understand that you will not be able to cover the entire range of clothes at once. Therefore, to begin with, choose a narrow specialization for yourself, and then, as you develop, grab new niches.

Children's clothing store is a profitable investment

There are several types of children's stores. Let's list the most common ones:

Large children's stores that sell clothes for all ages.
Stores selling clothes and various useful items for newborns.
Stores selling clothes for children from 2 to 7 years old (preschool age).
Stores selling clothes for school-age children (including school uniforms).
Shops selling sportswear and accessories.
Stores selling clothes exclusively for girls aged 5 to 15.
Stores selling clothes exclusively for boys between the ages of 5 and 15.
Stores selling specialized, carnival or festive clothing.

There are other specializations of outlets, as well as all kinds of combinations of existing ones. Choose which direction is closer to you, and to begin with, work exclusively on it.

Market research

There is usually a lot of competition in the trading business, but with the right approach, you can certainly enter the market and occupy your niche. Before opening a store, it is recommended to collect information about competitors in your area. Study their assortment, price level, the situation at the outlet itself. Along the way, chat in local forums and in groups for new mums to find out what clothes they are missing.

Note: in order to understand the assortment, assess the level of sales, study the market and the number of prospective buyers, it is desirable to have experience in the clothing trade. If you do not have one, then you can get a job as a seller and work for a couple of months to get acquainted.

Also, you will probably be good at baby clothes if you are parents of young children.

Be sure to research the competitors in your area and think about how you would improve in their work.

In order to successfully fight competition, it is necessary to offer buyers the best conditions. Look for suppliers who offer better prices, think over the assortment, try to choose only the highest quality and exclusive clothes, create a unique interior and a corner for babies so that they can relax a little while their parents choose things.

What should be the store

To open a retail outlet, a room of at least 25 square meters is required, but at least 50 m2 is considered the best option. This is quite enough to arrange several showcases and shelves, organize the work of the checkout, fitting room, etc. Do not forget that there can be a lot of visitors - they need to walk freely without clinging to the counters.

Where is the most correct way to organize the sale of children's things? Best of all near a kindergarten, school, hospital, various circles or art houses. Things are selling well in shopping and entertainment centers, in markets, on central streets and near parks, where parents can just walk with their children.

Despite the unstable economic situation in the country, some areas of business remain relevant and profitable. One of them is trade in goods for children and pregnant women. But in order for even such a promising industry to be profitable and attract potential partners, as well as investors, you need to think over a competent business plan for a children's clothing store with calculations.

Features of the business in the field of trade in children's goods

To start a profitable business in the field of trade, an entrepreneur needs to think over in detail a plan for opening a children's clothing store. The decisive factors that determine the profitability of a business:

Universal assortment;
Low prices;
Favorable location.

Children's products are in demand among the following target audience:

Pregnant women;
Mothers with children from 0 to 5 years old.

Competition in this segment of entrepreneurship is quite high, so the question of whether it is profitable to open a children's clothing store in a particular area should be approached very carefully. The best location option is new neighborhoods with a large number of young families.

The formation of the product range should be based on:

All-season clothes for pregnant women;
Children's clothing;
Shoe;
Toys;
Diapers and other accessories for newborns;
Baby food;
Children's radio engineering.

An extensive selection will ensure a large flow of buyers.

What assortment should there be in a children's clothing store?

Entrepreneurs who decide to try themselves in this area of business should not be limited to standard offline trading. Business will be more effective if combined with the sale of goods online in an online store.

According to rough estimates, if the average revenue from a children's store is 5,000 rubles a day, the cost of it will pay off in 18 months.

Opening a children's clothing store: a list of documents for registration

The first step in planning a business is registering it with the authorities. For this, an entrepreneur needs to choose a form of business. This could be:

For novice businessmen, an individual entrepreneur is optimal. This is one of the simplest organizational and legal forms, distinguished by the following advantages:

A small state fee for opening;
Minimal reporting;
Small fines;
Opportunity to work on the patent taxation system.

To register a business, you will have to choose in advance a suitable type of activity according to OKVED. For trade, KVEDs are placed in section 47.19. It should be noted that the production of clothing is not included there.

Where can I find KVEDs for registration?

To register an individual entrepreneur, you will need the following documents:

Passport;
Completed registration form indicating the activity code;
Receipt for payment of state duty.

If a person decides to register his business in the form of LLC, then in addition to these documents, before registration, you will need:

Develop a charter and prepare constituent documents (you can take a model charter as a sample);
Open a bank account;
Obtain a permit from the SES;
Make a print template.

When registering a business, an entrepreneur should think in advance about the optimal form of taxation. So, for individual entrepreneurs the best option is UTII, and for LLC - UNS. Also, individual entrepreneurs can choose for themselves the PSN, that is, the patent taxation system. However, this can only be done if the real retail space of the premises is in the range from 20 to 50 sq. M.

The cost of a patent is determined differently in each region. So, in some constituent entities of the Russian Federation, it depends on the specific number of meters of retail space, and in others on the number of employees. Such information should be clarified directly with representatives of the Federal Tax Service at the place of planned registration.

If an entrepreneur wants to open an online store along with regular trade or is interested in how to open a consignment store, then the only available taxation system for him is the STS.

Criteria for choosing a premises for trade

An entrepreneur planning to implement the idea of opening a children's clothing store in 2020 needs to choose the premises correctly. You can place your outlet in:

commercial real estate object;
own store;
rented store;
non-residential premises;
shopping complex;
on the market.

Choosing the right retail location ensures 50% of the success of your entire business. In this matter, you need to focus on two factors:

Price expectations. If an entrepreneur places a store with a high mark-up in a very visited, but at the same time cheap place, there will be no trade. This is due to the fact that against the background of other points, prices will look unnaturally high;
Indirect competition. In search of a target audience, many businessmen choose entertainment complexes or other places for families with children and open up nearby. This approach is not profitable due to the fact that when visiting these areas, people do not intend to make purchases and are afraid to spend too much money.

The best option for implementing an idea for a small business would be to rent a retail space in a large complex focused on selling things. In this case, the beginning entrepreneur will be helped by the fact that the complex has already been promoted by other entrepreneurs and private investors who have managed to implement their ready-made business plan.

The main indicator that you need to focus on when choosing a center is the flow of customers. If the traffic in the center is up to 100 people a day, it will not bring enough profit. It is best to choose those shopping malls where the traffic is from 500 people per day. Potential tenants should not trust the owners' words, but rather talk to other entrepreneurs or estimate the number of potential clients on their own.

When renting a room, attention should be paid to its appearance. A cozy atmosphere should be created in the store. If the size of the room exceeds 50 square meters, it is worth using the design.

If there is no money to rent such a retail outlet, then a place in the clothing market can act as an alternative. However, such a point of sale has one significant drawback - the lack of opportunities for advertising a business.

Necessary equipment for a point of sale

For the equipment of the premises, minimal financial investments are required. For the department to work normally, you need to purchase:

Trade racks. These include racks, shelves, display cases, mannequins, and more;
Notebook. For reporting, searching for suppliers, working on the formation of an assortment;
MFP. For printing price tags, in-store advertisements, preparing invoices and more;
ChMP or cash register. Which device is worth purchasing depends on the chosen taxation system;
Internet. To work with suppliers, track fashion trends and keep track of accounting, you need a stable Internet.

An important role is also given to the layout of the premises. So, there are two zones:

Warehouse;
Shopping room.

It is best to locate the checkout counter in the center of the trading floor so that it can be accessed from anywhere.

Where to start recruiting?

As in the service industry, the administrator will be the key character in the store. The person occupying his position must have certain knowledge and competence in the field of personnel management, as well as leadership qualities.

The successful operation of the store is guaranteed by a clear system of distribution of duties and responsibilities of employees, as well as control over their work. To create such an atmosphere, regulations, instructions and other tools must be actively applied.

Requirements for sellers can be as follows:

Age from 21 to 40 years old;
Pleasant appearance;
Grammatically correct speech;
No bad habits;
Accuracy;
Sociability;
Politeness;
Stress tolerance.

It is best if there are female salespeople in the store, this will win over the target audience and help them feel more comfortable. As a rule, sellers work in shifts 2 through 2.

What do the salespeople look like in a children's store?

Salesperson motivation should be based not only on the personal component, but also on the level of sales of the store as a whole.

Advertising and marketing plan for children's clothing store

One-time;
Constant.

The most effective for the clothing market are the following types of constant advertising:

In elevators;
Business cards;
Leaflets;
Discount cards;
In the Internet.

Sign (should be thematic and attract attention);
Pavement signs at the entrance (required for any retail business);
Business card site (the site may contain product catalogs and general information, it is worthwhile to think over the description for the online store in advance if double trade is planned).

Do not write off word of mouth. Quality and affordable prices will ensure success in this type of advertising.

How to start a kids' clothing store from scratch: costs and profitability of the enterprise

The business plan of a children's clothing store necessarily contains such a section, which takes into account the store's expenses, which are subdivided into one-time and permanent.

One-time ones include:

To prepare a business for work (registration of entrepreneurship, purchase of equipment, etc.) About 50 thousand rubles;
For the renovation of the premises. (when renting premises in a shopping gallery or on the market - 0 rubles);
For one-time advertising. About 66 thousand rubles.

Fixed costs include:

Insurance premiums. About 2 3000 rubles;
Taxes. For the patent system, about 4,500 rubles;
Advertising. About 45,000 rubles;
Purchase of products. At least 500,000 rubles;
Premises rental (if available). About 60,000 rubles;
Seller's salary (if any). About 20,000 rubles.

Thus, it turns out that to open a retail outlet in the center, without hired workers, you will need to spend:

One-time: 50,000 + 66,000 = 116,000;
Monthly: 2,300 + 4,500 + 45,000 + 500,000 + 60,000 = 611,800;
Total: 116,000 + 611,800 = 727,800.

Nevertheless, this business is considered highly profitable, because its main performance indicators are:

High mark-up. For certain categories of goods, the margin is 500%, and the average is 200%;
Constant influx of customers. Children grow up very quickly, and therefore once or twice a year, parents are forced to acquire new things.

Of course, it is worth considering the seasonality of the business. In the spring-summer period, there is a decline in sales for all groups of goods, except for products for newborns. With the right choice of opening time and taking into account all the features, the business can be recouped in less than 12 months.

A children's clothing store is a profitable business that, with the right approach to organization, brings its owners a good profit. But in order to implement such a project in practice, one should not neglect such an important tool as a business plan.

Having good taste and a desire to work for yourself, you can think about. This area is not new, but with the right business alignment, it will become a good source of income. It is important for a boutique owner to be able to understand fashion, follow the latest trends, be flexible and competently manage the assortment. In this article, we will tell you how to shop for clothes and stay "afloat" in such an unstable economic environment.

Choosing a concept

The first step towards opening your own store is choosing a concept. It is important for any entrepreneur to decide what he will sell and to whom. These are perhaps the two most important questions that need to be answered first.

To make the right choice, you need the following:

Study the market of the city in which the businessman plans to open a store. This step will help to identify what type of clothing is in demand, but there is little supply.
When the first stage is completed, it is necessary to take a sober approach to assessing your financial and entrepreneurial strengths. For example, in the center of the city, where there is a lot of competition, it is inappropriate, since in the absence of certain skills and knowledge, it will be difficult for a beginner entrepreneur to manage his business.

Store Opening Ideas

It is impossible not to notice the fact that today there are a huge number of stores that offer clothes for any age, body type and taste. To succeed in this business, a beginner should first open a highly specialized store that will be targeted at a certain category of citizens.

For example, the options in demand are:

Elite clothing boutique. Those entrepreneurs who can afford to travel to various countries in order to purchase branded items can organize a business aimed at selling expensive and elite clothing. Of course, not everyone will be able to afford it, so people with high incomes will become the main client audience.
Clothes for kids. Almost any parent never regrets money for their beloved child, so stores selling children's goods can bring a good income. In addition to items for babies, you can buy care products, toys and food for sale.
Men's clothing boutique. As a rule, there are significantly fewer stores aimed at selling exclusively men's clothing than women's. Therefore, this option also has a right to exist. Such a boutique should include both business suits and sportswear.
A market selling clothes of its own production. Today, this option is in great demand and is gaining the greatest popularity every day. For example, any craftswoman who sews beautiful things can open a small shop in which she will put them up for sale. In addition, you can additionally accept orders for individual tailoring - this will satisfy the requirements of each client and expand the client base. This can be sewing underwear, children's or women's clothing, and much more.
Clothing store of popular brands. Some part of the population is ready to overpay for the quality of clothing and for the brand. That is why, having opened a store selling things of a well-known foreign brand, it is likely that a businessman will immediately have regular customers. Today, in shopping centers one can often find boutiques of popular brands such as Mango, Zara, H&M and others. As a rule, such boutiques are opened on a franchise basis, which greatly helps to simplify business activities, since representatives of a ready-made business provide advice on how to do business.
Second-hand, or second-hand shop, means the sale of used things. As a rule, the price of such clothes is quite low, which is why this version of the store is mostly aimed at people with a small income.
Inexpensive clothing for the whole family. Shops of things for men, women and children at an affordable price are in great demand today.
Plus size clothing. As you know, most stores provide clothing exclusively for the standard body type. Therefore, a store focused on curvy ladies can become popular.
Boutique selling wedding dresses and evening wear. Like the previous version, it covers a certain circle of people. However, in the presence of a large assortment and quality goods, this niche can bring an entrepreneur a very decent income.

So, at this stage, a businessman should create a portrait of his potential client: his gender, approximate age, income level. Based on these data, you can select the range and style of clothing for sale.

Business registration

This activity involves the registration of a business as an individual entrepreneur or LLC. Note that the procedure for issuing the first option is much easier and faster, since it does not require a large number of documents. Lawyers note that the LLC registration form is necessary if a businessman opens a store with an area of more than 150 square meters or a chain of stores.

Before purchasing equipment and goods, you should go through some procedures and draw up the following documents to legalize the point:

Registration with the Chamber of Commerce.
Obtain permits from the fire service and SES. If the store is located in a shopping center, the responsibility for obtaining the necessary documents falls on the shoulders of the administration of the shopping complex.
Buyer's corner design.
Cash register registration.
Registration, improvement of the territory.

Selection of premises

The success of a business depends not only on the product being sold, but also on the location where the store is located. When choosing a room, it is important that it is located where there is a lot of traffic. This can be a place in a market, in a shopping center, near the metro or in the city center. As a rule, in busy places the rent is always more expensive, but it should be noted that the customer traffic will be higher here.

The location should also be selected based on who the product is aimed at. For example, it is not advisable to open a point in the market with expensive branded clothing. For these purposes, elite business centers or shopping malls in the city center are suitable. When opening a store in a residential area, it should be borne in mind that most of the customers will be mothers with children, so in this case it is necessary to choose the appropriate niche.

Experienced businessmen recommend first of all to bypass all places, to look for vacant premises in shopping centers and markets. You should also pay attention to passers-by, this will help to understand whether this or that place is suitable for a future entrepreneur or not.

Shopping centers are more promising places for clothing stores, since such establishments always have high traffic. Despite high competition, it is believed that it is there that the level of sales is higher than in individual stores. The size of the premises is selected based on the concept and assortment of the store. Experts believe that the optimal area for a store is about 100 square meters.

Necessary equipment and inventory

Regardless of the chosen niche, the interior of the store should be individual and attractive. It would not hurt a budding businessman to seek professional help to develop a boutique design. You should also make sure that there is good lighting and that fitting rooms are comfortable for clients.

The cost of purchasing the necessary equipment depends on the area of the premises. However, a store of any size has the following retail equipment:

racks and hangers - from 20 thousand rubles;
shelves and racks - from 30 thousand rubles;
showcase for accessories - from 20 thousand rubles;
fitting room equipment - from 20 thousand rubles;
mannequins - from 10 thousand rubles;
cash register - from 10 thousand rubles;
air conditioner - from 20 thousand rubles;
computer equipment - from 30 thousand rubles;
equipment required for a service room - from 40 thousand rubles.

In the absence of additional funds for the development of a unique design, of course, this step can be skipped, but the entrepreneur must make sure that the store is bright, clean and comfortable.

Staff

Typically, a store with an area of 100-150 square meters requires about 4-5 salespeople. However, a small organization may be limited to 2-3 employees. In addition, the store will need a cashier and administrator. An entrepreneur should think in advance about the requirements for employees, the need for training, since turnover for the most part depends on the competence and friendliness of the staff.

Advertising

When a store is just starting its work, a businessman may have a completely logical question of how to attract customers to it. First of all, we note that this should be thought about much earlier.

So, the experts advise you to start with the store sign. It should be presentable, bright and original. In addition, effective advertising techniques include:

Clothing suppliers

One of the most effective ways to find suppliers is the Internet. However, in this case, there is a risk of getting a low-quality product. Therefore, before concluding a contract for the supply of goods, you should personally arrange a meeting with a representative and visit the production warehouse.

Suppliers can be roughly divided into two types: some sell goods in large wholesale, others - in small ones. The first option is suitable for large stores. For newly opened organizations, you should start cooperation with those who supply goods in small quantities.

From all the variety of things presented, an entrepreneur needs to find high-quality and interesting clothes that are not found in competitors. A contract is concluded for the supply of products, which prescribes all the conditions relating to the transaction: the number and name of items, delivery and payment terms.

How to name a clothing store

It would seem that it can be difficult to figure out what to call a clothing store? However, experts pay great attention to this aspect and highlight the main ways of forming the name of an organization:

A name that includes the word "style", "fashion". Such options will allow the customer to immediately create a special view of the store. For example, such: "Fashionable kids", "Fashionable cut", "Fashion world", "Mods", "Haute couture gallery", "Hipster", "Stylish lady", "Style and comfort", "Your style", " Italy style ”,“ In men's style ”,“ Dress, urgently! ”.
A name associated with clothing. This group includes any words that somehow evoke associations associated with a niche. For example: “Denim Paradise”, “Russian Linen”, “World of Clothes”, “Planet of Jeans”, “Dress for Every Taste”.
Others. In this case, the name has nothing to do with clothing, but it can give a certain sonority. Most often, female and male names, beautiful foreign words or phrases are used as the name of the store. Thus, any word and phrase can be used as the name of the store, the most important thing is that it be bright, memorable and original. Such options include: "Store of good purchases", "Elsa", "Woman's World", Milady, "Women’s Shop", "Bourgeois", "Window to Paris", "Persona", "Elite".

Finally

Today this business idea is very relevant. As practice shows, with the right business alignment, a clothing store can pay off in 1-2 years. However, success depends on many factors.

Firstly, a novice businessman needs to choose the right format for a store, pick up premises and organize entrepreneurial activity. Secondly, a businessman needs to update the assortment as often as possible, as well as organize various contests, promotions and sales for buyers.

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