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What is the best selling product on the market. What is better to sell in an online store? The most requested products in the online store

Content

Today, the unstable financial situation in the country leads to job cuts. Some people go into new companies after being laid off, while others are looking for ways to start their own profitable business. After reading the article, you will find out which business is profitable to open in Russia with little investment.

What business is in demand now

Supply is driven by demand. This is one of the main economic laws, therefore, in order to open the most demanded business, you need to determine what products and services are needed by the population of your city. It is believed that in any region the organizations involved in the repair, replacement of plumbing fixtures, and the sale of household chemicals and products are in the greatest demand. To find out more precisely what kind of business is relevant now, an analysis of the market for services and goods will help.

Service demand

According to statistics, employment agencies are very popular: the crisis and constant layoffs increase the need for such organizations. The demand for the services of plumbers, hairdressers, electricians and funeral directors remains unchanged. In Moscow and other large cities in the first place in terms of the number of calls are companies that provide commercial transportation. Organizations from the field of beauty and health are only 1% behind in the top. Finding out what services are in greatest demand among the population, you can organize a profitable business.

What is profitable to sell now

Aspiring entrepreneurs like to wonder what people are in demand right now. Actual products remain the same. Examples of high-margin products: flowers, drinks, jewelry, handmade products. Such goods are distinguished by stable demand, low production and storage costs. Popular alcoholic beverages are considered popular products.

What kind of business is in demand in a small town now?

Small settlements are bypassed by novice entrepreneurs. In their opinion, the business there generates very little income. This is partly true, because salaries there are less than in megacities. The costs of renting and buying premises will also be less than in big cities, so you can organize your own business with minimal financial costs.

The most popular business in a small town is a general hairdressing salon. In addition to hairdressers, there should be masters of manicure-pedicure, cosmetologists and masseurs. Shoe and furniture repair shops are popular regardless of the country's financial situation. people tend to restore old things out of fear of big waste.

Demanded business

Commercial activities are always aimed at meeting the needs of people or stimulating demand. Any promising business is built on this. You can create demand for products artificially by launching advertising for products on the street and on television. The relevance of the entrepreneurial field and whether business solutions are effective still play a significant role.

Profitable business

Commercial activity should bring maximum income with minimum cash investment and exploitation of various resources. A highly profitable business is characterized by these features. During a crisis, you should not open enterprises that manufacture any products. Their profitability will be low, the risks are high, and you will see real profits only in a few years. The service sector is considered to be successful.

Super profitable business

All start-up entrepreneurs dream of getting fabulous money, but in practice, few manage to realize this. Some franchises allow you to build a super-profitable business from scratch in just a couple of months. Another way not to save money and get a lot of money is to create a completely new and in-demand business for the region. Options for directions: from restoration or car rental - to your own thrift store.

The most profitable business

By opening your own bakery in a large city, you can quickly return all your invested funds - in less than 2 months. A similar situation is observed with healthy food restaurants. People are no longer attracted to fast foods. The fastest paying business is able to return all invested funds in a month. Before starting your own business, study them by sorting them according to profitability indicators for your region - this way you can weed out proposals that will lead to bankruptcy of the company in the future.

Profitable business on the Internet

A distinctive feature of activities on the World Wide Web is the lack of attachment to their place of residence. You can look for clients both in your city and outside it, so organizing a profitable business on the Internet is easier than doing it in a real market. A budding entrepreneur doesn't even need start-up capital. There are several areas of such business:

  • provision of online services (programming, design development, accounting, etc.);
  • launch of an online store;
  • participation in partnership programs;
  • creation and promotion of your information product.

An up-to-date business with the provision of services on the Internet can be created if you are an expert in any field. You need to design a portfolio or launch a business card site, where your skills will be detailed. You can launch an online store without money, acting as an intermediary between foreign sellers and buyers from Russia. The goods will be sold with a slight wrap.

Online store

Let's consider the opening of an online store in more detail.

Pros:

  • minimum investment (often enough 10-15 tr.)
  • you can work within the Russian Federation from any city
  • everything is growing rapidly: in 2018, the turnover of online commerce exceeded 1 trillion rubles, the forecast for 2023/24 is 3-4 trillion.

The main problems are 2 - to find a profitable product and stand apart from competitors.

Advice - communicate more with the owners of existing online stores. Then the ideas will come by themselves.

The best place for communication is the clubs of the owners of Internet sites. The largest of them - "Imsider", unites tens of thousands of entrepreneurs. The club is founded by the owners of large sites, every month there are large (including free) online and live events.

  • it is hosted by the founder of the club, Nikolay Fedotkin, the owner of the Video-shoper store (the site is visited by 10-15 thousand people a day)
  • the issues of choosing a niche (they give more than 1000 verified products), competition, website creation, advertising, suppliers, individual entrepreneurs, delivery, etc.

The webinar is free. You will not find anything better in Russia now.

Profitable business with minimal investment

Many people want to make a profit without spending their own money, but not everyone succeeds. In practice, a profitable business with minimal investment can be organized if you offer products of your own production, engage in intellectual work, or act as an intermediary, organizing sales and purchases. Some open collection points for glass containers or scrap metal in the garage.

Network marketing also refers to making money with a small investment. You can develop your business at home by recruiting interested persons from the population. If the idea of ​​creating a network of independent distributors does not appeal to you, then you can start farming: the demand for basic food products that are not harmful from the point of view of ecology is high among residents of megacities.

Rating of profitable businesses in Russia

The commercial activity must be profitable. The proceeds should cover the costs of the further development of the organization, remuneration of employees and the entrepreneur's own needs. If this is not observed, then the business is recognized as unprofitable. Some entrepreneurs initially choose unprofitable areas, which leads to the loss of finances over time. By examining the rating of small business in terms of profitability in Russia, you can avoid this. The TOP 5 best entrepreneurs include:

  1. Private auditors... The economic state of the country, changes in legislation practically do not affect the popularity of auditing. Consulting services also belong to this list.
  2. Specialized clinics... Various types of cosmetic and medical procedures are in demand among residents of all cities, therefore this field of activity is classified as highly profitable.
  3. Accounting services... Needed by both small companies and large enterprises. The only drawback of this industry is high competition today.
  4. Law Offices... Highly profitable business with highly qualified specialists and many cases resolved in favor of clients.
  5. Microcredit... This niche has gained popularity over the past 3 years. Money is issued on the security of products manufactured by enterprises or any property.

Business profitability by industry

Cost-effectiveness measures determine whether a company will survive or not. They must be taken into account when choosing the directions of the enterprise. Economic efficiency indicators determine the company's development strategy. Below is a table showing business profitability by industry:

Business branch

Percentage of profitable organizations

Transport / logistics

Trade, catering

Finance, insurance, banking

Mechanical engineering

IT and software development

Business services

Car sales and service

Food industry

Scientific activity, education

Construction, reconstruction and modernization of buildings

Ore processing, mining

Pharmaceuticals, medicine

At first glance, it seems that trading is the most popular type of business and a source of great profits, even for beginners. And experts confirm this opinion. However, when opening a store or other enterprise engaged in trade, first you need to figure out what products are in greatest demand among consumers now in order to choose a profitable market niche and reduce risks at the initial stage of the firm's work.

5 ways to find out which product is in demand the most

There are several tried and true ways to research the demand for goods. It is best to combine several of these methods to make market demand analysis comprehensive and in-depth.

  • Yandex Wordstat.

Wordstat.yandex.ru is the easiest and most accessible way for everyone to study the demand for goods, besides it is free. Searching for keywords related to your product will show monthly statistics for queries. Most people nowadays make purchases of things of interest to them via the Internet, and search engine statistics are a completely reliable indicator of how much a particular product is in demand in the market.

On the one hand, the lack of inquiries for your product is not the most optimistic sign. However, a large - from 1000 - number of requests also cannot be a guarantee of high demand for this product, so it would be advisable to conduct other research.

  • Google Trends.

Another tool for studying the demand for a particular product is Google Trends, or Google Trends. If you already have a business idea for selling a product, you can use this service to see the statistics for keyword searches over the past five years.

  • Contextual advertising.

The first two tools allow you to estimate the frequency of searches for your product on the Internet, and contextual advertising makes it possible to study the demand for it. Do users like your online store, are people willing to spend their money on it, are they satisfied with the terms and price?

Before starting a business project (be it opening a store or writing a book), you can get an idea of ​​its profitability by making a landing page with all the basic information and a Buy button and creating a campaign in Google AdWords or Yandex.Direct. These services for the placement of contextual advertising work in a similar way, and they can be used to assess the prospects for demand for a product. By composing ads based on keywords or other parameters and paying for their display (the minimum campaign budget starts from 300 rubles), you can understand how many people are really interested in purchasing your product.

  • Competitor analysis.

    When examining the demand for similar products in competitors' stores, pay attention to the following points:

      Range of competitors. What exactly and how much are they selling? This information can be obtained using search engines.

      Reviews for their products. User experiences of a product will give you an understanding of how relevant and useful it is (and how inclined people are to buy it). Negative reviews are valuable too: they indicate areas of user dissatisfaction and their needs that your competitors have not been able to satisfy, but you probably can.

      Work experience of competitors in this market niche. Use whois-service.ru to find out how long competing websites have been around. If this period is long enough and companies continue to sell the type of goods you are interested in, then these products are in demand.

      The number of social media followers of competing firms. Do they have a lot of readers, fans of their products or brand? How active are they, can you count on them as an advertising channel (this is relevant if subscribers like and repost posts from groups dedicated to the product)?

  • Pre-orders.

Pre-ordering is a perfectly acceptable method of assessing the demand that a product will use, even before its first batch is produced. Create a website dedicated to the future product and attract users to it. Please note that this item is not yet in stock, but is about to be available, and provide an approximate date. By the number of pre-orders, one can judge how much it will be in demand and whether there is any sense at all in its release, the cost of equipment, production and delivery.

Even if there are few pre-orders and you find your business idea unpromising, you can simply return the money to people for the product.


In addition to studying demand, pre-orders allow the entrepreneur to solve some more problems:

    Get additional funds that can be invested in the release of goods or in the purchase of equipment and inventory.

    Understand on what scale the goods need to be produced so that they are in demand and not stale (which means that you can estimate the amount of inventory, the size of the warehouse, etc., which will be needed by the time the goods are shipped and orders are received).

What products are in demand in 2017

If you are starting a merchandise business, first find out what products are in demand in 2017. It is best to specialize in an already familiar assortment, so as not to learn the features of the goods from scratch.

So, what products are in the greatest demand in Russia now? Sociological market research tells us that first of all it is food. For example, such a popular product as mayonnaise is used by most people to season ready meals or as an ingredient in them. It will be present in the baskets of many customers, and the further, the more.

Statistics on non-food products recorded a surge in demand for household appliances and electronics at the end of last year. That is, by now, every Russian family has several computers and about two or three televisions. This means that this year it makes no sense to expect that these goods will be in such high demand - the demand for them is close to saturation.

Buyers' demand for construction equipment, materials and machinery is also declining. A similar situation is observed in the passenger car market.

The situation with industrial equipment is somewhat more complicated. The profits of many enterprises have decreased, and their management is now actively saving funds, which means that they are less likely to spend them on the purchase of new equipment. However, in times of economic downturn, crisis production begins to actively develop, new plants and factories are opened that need high-quality equipment for the production of products.

An unambiguous growth in demand is expected in the used equipment trade segment. The services of companies specializing in the repair, diagnostics and maintenance of various equipment will also be in great demand. Car services and dealers in inexpensive high-quality spare parts can also count on high demand, since many citizens now cannot afford buying a new car, and the old one needs repairs and frequent replacement of components.

As for automotive products, in 2017, an active demand is expected for the most essential things - oil, anti-freeze fluid, etc .; more expensive and less needed products - car cosmetics, accessories - will be in extremely low demand, gathering dust on the shelves of warehouses and shops.

That is, the greatest demand, according to analysts, in 2017 in Russia will be used by food products, alcoholic beverages, clothing and footwear (both adults and children) of the low-price segment. Also, consumers prefer cheaper services. Leisure spending continues to be a significant item of expenditure for citizens, and travel services will continue to be in demand as usual.

However, goods such as jewelry and gold, which cannot be called cheap in any way, as well as expensive services, can also be at the peak of demand, oddly enough. For wealthy citizens, the economic crisis, the fall of the ruble and other related problems are of little significance and have almost no effect on their consumption habits. In addition, more and more people, especially the rich, seek to move their assets abroad or at least keep savings in foreign currency.

But the crisis hits the mainstream segment first of all, and this trend will continue in 2017.The target audience for which it is designed is changing its habits and switching to more budget goods and services, and companies selling products at average prices continue to lose clients.

Therefore, summing up the above, we note that in 2017 there are two most promising areas of trade: the supply of cheap goods, which are always in demand (as a rule, these are products from China), and the luxury segment serving the needs of wealthy people. Keep in mind that the low-price segment of the trade is highly competitive, so the quality of the goods you intend to sell must be at least average for buyers to be interested in them.

What product is in demand in Russia

The most popular products are divided into several main groups.

Food

People will always need food, and periods of crisis are no exception. The most they can do to save money on food is to revise their diet. Therefore, experts unanimously predict a high demand for food in Russia this year.

Moreover, the main demand will fall on goods, including food products, which are becoming more expensive or may soon rise in price: the population stocks them up for future use, which provides large revenues to sellers (and some businessmen use this pattern, deliberately creating excitement around their products).

clothing

Clothes, like food, also belong to the basic needs of a person. True, the crisis has significantly changed the preferences of buyers: many of those who dressed in luxury stores and boutiques have now switched to more budgetary options for purchasing clothes, shoes and accessories.

Experienced businessmen, constantly monitoring which groups of goods are in special demand at one time or another, quickly change the assortment of their stores, adding seasonal items there and always having cheaper and more popular models on sale. Clearance sales are another method of whipping up consumer demand.

Little-known and new brands that specialize in the production of inexpensive but high-quality clothing are gaining more and more popularity. Second-hand clothing stores, stock centers and discounters also continue to be in demand.

Hygiene supplies

In the FMCG segment, the following products related to hygiene products are currently most in demand: toothbrushes and pastes, deodorants and antiperspirants, shampoos and hair balms, shower gels, decorative and cosmetics for body care, detergents and washing powders, etc. e. Consumers increasingly prefer cheaper products, and these are either products of little-known brands, or a line of inexpensive cosmetics, or “2 in 1” solutions (for example, shampoo and balm, universal face and body cream). It is advisable to include them in the assortment of the outlet, since these funds are in high and stable demand, and to try to optimize the costs of purchasing goods, looking for suppliers with more favorable conditions.

Household products

Due to the crisis, Russians have significantly reduced spending on entertainment, preferring to visit a restaurant or bar to cook in their own kitchen. This hit the catering and home delivery companies.

But there are also people who are simply fond of cooking, love to cook and will always do it, regardless of any economic ups and downs. They are about 19% of the total population. They support the demand for ingredients and semi-finished products needed to prepare gourmet cuisine, and the first factor - the outflow of consumers from cafes and restaurants - has only increased this demand.

This trend is noticeable, for example, in the bakery trade: over the past year, the consumption of ready-made baked goods has dropped significantly, but the volume of sales of components for baking at home has grown by 15%. There is every reason to believe that these products will continue to be in demand.

Medications

Medicines constitute a special group of goods, the demand for them has its own laws. These are essential goods, and their sales volumes remain at about the same level, regardless of currency fluctuations and other economic factors. There is no seasonality in this market segment either, because drugs are always in dire need.

In order for a drug business to be successful, it is necessary to analyze the existing market structure and find out which drugs are in demand and in what quantities are consumed, and then develop a unique business idea. If your pharmacy is noticeably different from competing companies and has a narrow specialization (for example, an economy-class pharmacy or selling only Russian medicines), this attracts customers for whom the constant choice between a huge number of similar offers is stress and a problem.

Farm products

Sociologists noted a sharp decrease in the number of customers in chain supermarkets in 2016. This can be explained by the fact that people prefer markets where the same goods are cheaper than stores, are not inferior in quality to store ones, and besides, one can be sure of their naturalness. After the sanctions in Russia reduced the number of foreign meat products, fruits and vegetables, this market niche began to be filled with local farm products, which turned out to be of higher quality than similar mass-produced goods. So farm food products are in great demand among buyers.

Cigarettes and alcoholic beverages

During a crisis, the demand for some goods falls, others are replaced by cheaper analogs, the financial reserves of citizens are shrinking, and the quality of life of the population as a whole is slowly declining. However, there are goods, the dynamics of demand for which does not fit into general laws and often even contradicts them. These include alcoholic beverages and tobacco products.

It would seem that people save on everything, including toilet paper, but at the same time, during the crisis, there is an increased demand for alcohol - both for home consumption and in bars and other drinking establishments. It is much more likely that the buyer will choose a cheaper liquor instead of the expensive cognac, to which he is accustomed, than give up drinking in principle. The situation is much the same with cigarettes.

Expensive, high-quality alcohol is becoming the preserve of wealthy people. However, alcoholic products of the middle and low price segment are also in demand, and even more than before the crisis, which makes it possible to place these drinks on a par with such popular groups of goods as food, clothing and medicines.

Handmade

Handmade products, or handmade products, are rapidly gaining popularity among Russian consumers and are in increasing demand. This is especially true for products such as:

    Paintings, especially in abstract style (containing spots of obscure shapes, splashes, dots, overflows of colors and geometric shapes, but not having an explicit plot). They are used as interior decorations and are bought for both private apartments and corporate offices.

    Crocheted or knitted clothing, accessories and interior textiles - unusual socks, hats, scarves, sweaters, napkins, bedspreads, etc.

    Toys for children made from natural materials - wood, felt, cotton and woolen fabrics, etc.

    Bags, bracelets and other women's accessories made of leather and suede. The main thing for such products is original design, accuracy of execution and high-quality materials and accessories.

    Handmade ceramics. Pottery can be not only a hobby, but also a profitable private business if you make really unusual and high-quality things - dishes and containers for small items, jewelry, figurines and other souvenirs.

    Exclusive jewelry. She is in demand even during the crisis. Many craftsmen are engaged in the manufacture of such things, so it is extremely important to correctly choose a market niche and make your products memorable.

    Author's clothing. Consumers tired of the monotony of clothes in stores are increasingly turning to seamstresses or buying original designer items from fashion designers. In addition to creativity, the quality of work and materials used is very important for such products.

You can draw ideas for needlework both in fashion trends and in national folklore and traditional arts and crafts. Handmade products not only exist in a single copy, but also carry a piece of the master's soul. This explains the high demand for them.

Anti stress products

Stress is a constant companion of people living in big cities. It is not surprising that products designed to relieve stress and relaxation are in great demand among the Russian population. The range of anti-stress products and services is very large and constantly growing, because people are constantly inventing new ways to relieve stress. Anti-stress toys and souvenirs, special cafes with a special atmosphere, aromatic oils and various types of cosmetics that help relieve stress and relieve nervous tension are among the most promising business ideas.

Tourist vouchers

In addition to anti-stress services, tourism is highly demanded in our country. The competition in the tourism business is enormous, and although the services of tour operators are in stable demand, they do not exceed the supply.

Travel services can act as goods, since they can be traded anywhere, they are not tied to the place of production.

The crisis has spawned a tendency to abandon expensive travel to famous overseas resorts in favor of domestic tourism. A travel business focused on this area can become very profitable if properly organized.

What product from China is in demand today

Trade in Chinese goods is one of the most promising and profitable business areas. There are a number of reasons for this:

    goods from China are in demand among the Russian population and are increasingly conquering the European and American markets;

    the cost of such products is record low;

    In this case, any mark-ups can be set - at the request of the seller and depending on the time spent by him;

    a business related to the trade of Chinese goods is easy to set up, all sales and logistics schemes have already been tried and tested many times by other entrepreneurs, and subsequently this business can be given just a few hours a day in order to receive a stable income;

    the range of such goods is simply huge;

    The quality of Chinese-made goods has improved significantly over the past few years.

The trend is now to develop and implement methods and tools that serve other technologies. The following products are in special demand:

1. Portable Batteries.

These small devices turned out to be exactly what the owners of mobile phones and tablets desperately needed. Therefore, portable batteries, or energy banks, are now at their peak of popularity and are simply in great demand.

2. Monopods.

The telescopic cane with a phone holder, or selfie stick, became a hit after a well-organized advertising campaign.

3. Fake brands.

The Chinese industry is famous for its ability to copy products from other manufacturers (primarily large famous brands, whose products are always in demand among buyers and can be sold at high prices). It should be noted that with the development of such industries, the quality of their products is getting better and almost as good as the original.

What brands of clothes do most of us wear every day? Nike, Adidas, Versace, Calvin Klein, Lacoste? If you look closely, these clothes with the logos of famous brands - women, children, men, sports, business and casual - are mainly of Chinese origin. At least half of the country's population has such things in their wardrobe and wears them actively, rejoicing in a bargain purchase.

It is not cheap to buy original items from leading brands, and fashion is changing so rapidly that you have to buy something new all the time. Therefore, the Chinese versions of clothing, shoes, bags, watches and other accessories are in great demand, and few people care about the authenticity of the brand.

4. Trinkets.

These are products that evoke vivid emotions, but have no practical application. Such funny toys as robotic fish, soft Furby animals, jumping pussies, talking hamsters, key rings in the form of rabbits are in demand not only among children, but also among adults, because these products look cute and funny, give positive and joyful feelings.

5. E-cigarettes.

This is a new smoking device that instantly became fashionable and is now in great demand among young people. Advertising expands this demand, transforming the electronic cigarette into a stylish accessory and a familiar attribute of the modern person. This trend has all the chances to become long-term, since electronic steam devices for smoking are much less harmful to human health than ordinary nicotine cigarettes and cigarettes, and for those who quit smoking, this is a real godsend.

6. Valgus Pro.

The sellers of this simple device make huge profits, because bumps on the foot called "hallux valgus" cause unpleasant sensations to a huge number of people, and the Chinese offer a convenient and inexpensive solution to this painful problem.

7. Curling iron.

The peak of consumer demand for professional hair curlers falls on the pre-holiday days on the eve of February 14 and March 8, but they are very readily purchased during the rest of the year. This device is a wonderful gift for women of all ages, as it allows you to quickly and independently, without the help of a hairdresser, make yourself a stylish curling and styling.

8. Instantaneous water heater.

This invention is far from new, but due to the low price and convenience of construction, it is in great demand, especially in summer, during the period of massive outages of hot water. The greatest demand is for flow heaters fixed directly to the tap.

9. Security equipment.

These include stun guns (in the form of lipstick or flashlights) and folding knives disguised as a credit card or belt (Grizzly, Card Sharp).

10. Accordion hose.

Such hoses fold perfectly and are very compact when not in operation, and under the pressure of water they stretch in length. It is much more convenient to store them than traditional garden hoses, therefore, during the “summer season”, accordion hoses are in steady demand in online stores (however, some of them are bought during the off-season).

11. Multifunctional devices.

12. Chinese tea.

Unlike black tea, which plantations are found in many parts of the world, varieties such as oolong tea and some varieties of green tea are grown and harvested only in China. These varieties are in great demand among connoisseurs, so organizing their sale in the format of an online store is a very promising business idea.

13. Disposable goods.

This includes many Chinese household goods in the FMCG segment, the cost of which is extremely low, but online stores resell them at a much higher price. This is quite satisfactory for buyers, since they simply have no idea about the real price of such goods. For example, these are slippers, textiles and bed linen (sheets, towels), cotton pads, napkins and hygiene products, dishes (mostly plastic), etc.

14. Power tool.

Such brands in this area as Makita, Bosh, deWalt are in demand and deserved popularity among the male half of the Russian population. The products of many of them - electric planers, cordless screwdrivers and even gang saws and electric generators - are copied by Chinese manufacturers with very good results, and their cost is two to three times lower than that of the original products of any of these brands.

15. Cheap transport.

This category includes vehicles such as bicycles, ATVs and motorcycles. Formally, many popular brands of bicycles - Navigator, Stels, STARK - are Russian, but in fact in Russia they are only assembled from ready-made components supplied from Chinese factories. By the way, in addition to manufacturing parts, assemblies, fasteners and spare parts for "iron horses", China also has its own national brands that produce bicycles and mopeds of good quality - after all, these vehicles are in great demand among the Chinese themselves.

To find out what goods are in demand in 2017, you will be helped by the rating of growing foreign trade commodity markets "TOP-200 best goods for import and export", prepared by experts information and analytical company "VVS"... Our company is one of those that stood at the origins of the business of processing and adapting market statistics collected by federal agencies. The main client categories are: exporters, importers, manufacturers, participants in product markets and B2B business services.

    commercial vehicles and special equipment;

    glass industry;

    chemical and petrochemical industry;

    Construction Materials;

    medical equipment;

    food industry;

    production of animal feed;

    electrical engineering and others.

Quality in our business is, first of all, the accuracy and completeness of information. When you make a decision based on data that is wrong, to put it mildly, how much will your loss be worth? When making important strategic decisions, it is necessary to rely only on reliable statistical information. But how to be sure that this information is reliable? You can check it! And we will give you that opportunity.

The main competitive advantages of our company are:

    Accuracy of data provision... The preliminary selection of foreign trade supplies, the analysis of which is made in the report, clearly coincides with the subject of the customer's request. Nothing superfluous and nothing overlooked. As a result, at the output, we get accurate calculations of market indicators and market shares of the participants.

    Preparation of "turnkey" reports and ease of work with them. Information is quickly perceived as tables and graphs are simple and straightforward. Aggregated data on market participants are summarized in ratings of participants, market shares are calculated. As a result, the time for studying information is reduced and there is an opportunity to immediately proceed to making decisions that are “on the surface”.

    The customer has the opportunity to receive part of the data free of charge in the form of a preliminary express assessment of the market niche. This helps you to navigate the situation and decide whether to study deeper.

    We not only talk about the customer's market niche, but also suggest the closest niches. We give you the opportunity to find a solution in time - not to be limited to your product, but to discover profitable new niches.

    Professional consultation with our industry managers at all stages of the transaction... We are the creators of this niche of export-import analysis based on customs statistics, our almost 20 years of experience is the key to effective cooperation.

In some life situations, such a problem arises when there is not enough material resources. In this case, people often wonder what to sell to make money. Although in some situations, entrepreneurs who are just starting their own business do the same.

Chinese manufacturer's products

There was a time when buy-and-sell relationships flourished. However, it is long gone. Currently, in-demand products can be sold using a method such as dropshipping. Its essence is quite simple and does not require practically any costs from its performer. This is the normal delivery of a product from its manufacturer to its customer. Using this method, you can make good money selling products from China. The best-selling goods have always been and will be made in China, since their cost is less than that of other manufacturing countries. The advantage of such a sale will be that there is no need to invest your money, since the goods are paid in advance by the buyer. The same point guarantees that there will be no downtime of products, it will be in circulation all the time.

Using a bulletin board on the Internet

Since it is the 21st century, it would be logical to ask the question of what to sell on the Internet to make money. Today there are many free Internet sites that operate on the principle of a message board. In addition, such sites are completely free, which means that it costs nothing to post information about the sale of your product. All these sites are quite similar to each other, and therefore the rules and the list of what can be implemented there are about the same. Here is a small list of products that you can try to sell through online message boards:

  1. Personal items that have become unnecessary for some reason.
  2. You can engage in the purchase of various products and their resale, receiving interest from the sale.
  3. Wholesale of goods.

In addition to using existing sites, you can create your own Internet portals, where you should post various lucrative offers for the sale of products. If you ask people who specialize in sales what to sell to make money, they will list roughly the following categories:

  • Gold, silver and other jewelry items, except those that belong to the family as relics.
  • You can sell a product such as cosmetics from a large company. True, for this you need to become a representative of such a company.

What to sell to make good money?

At first glance, trash that ordinary people do not need for nothing can become a very interesting option for selling a product. However, there is a type of people who are called collectors. This segment of the population is quite capable of acquiring, for example, some kind of badge or coin for a large sum, which to an ordinary man in the street will seem like a trinket that has no value. In some cases, the answer to the question of what to sell to make money may be antiques and other valuables belonging to different collections. Their implementation is more difficult, since first you need to spend the amount on their purchase, and then find the same collector who will pay even more than the amount for which the item was purchased.

This also includes residents of rural areas, since they receive a good income from the sale of vegetables, fruits, dairy products, etc. Some entrepreneurs buy large volumes of products from the villagers, and then resell them in the city at a higher price. This type of activity can also be attributed to answering the question of what is profitable to sell.

What are people buying?

When the question arises about making money selling something, it is always worth remembering that there are areas that will be in demand anytime, anywhere, and at any time. What to sell to earn fast and a lot? One of these areas is real estate. The sale and purchase of housing will always be in trend, since no one wants to live on the street. This method of earning requires certain investments, but with the right approach, it will allow you to quickly return the amount spent and earn interest. We are talking about the resale of private houses, apartments or garages, for example.

With constant monitoring of various ads, you can stumble upon one in which the owner writes about the urgent sale of housing, for example. The reason for this may be departure, unwillingness to look for a buyer for a long time, etc. In such cases, sellers are very often ready to make concessions and drop the amount from the initial one by 10-15%. It is precisely such proposals that must be sought. Having bought a property at a reduced price, all that remains is to add interest and resell it. Thus, you can make a lot of money by practically doing nothing.

What can you sell quickly on the Web?

As mentioned earlier, when wondering what to sell to make money, you should turn your attention to the Internet. However, message boards are far from all that can generate income. Despite the fact that almost everything that can be bought is present on the Web, and demand, like supply, is great, there are areas in which demand is clearly greater than supply. These categories include the following products:

  1. Clothes and footwear for children and adolescents. Such products are always in use, because, as you know, children grow up quickly. We have to buy new things almost every year, which means that the demand will be constant and large.
  2. Various products for home and office use.
  3. Real estate and cars.
  4. Less demand, but original and beautiful photographs are still in use.

Although it is worth noting that it is much more difficult to make money on the sale of photos, since the photobanks that accept pictures have very high requirements.

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A trading niche can make you a millionaire in literally a few years or even months. But there is one important nuance in it, we must understand which product is in the greatest demand now and how to sell it. Once you have two answers to these questions in your head, you can start a business and become a millionaire. Today we will talk about what is important, what is not and what is profitable to sell.

6 Important Things

Before dumping a list of good-to-sell items on you, we'd like to cover the basics of trading. Namely, to disassemble the 6 most important things that you must know and understand before starting your business. Of course, in addition to these 6 points, there are a million more nuances that you can only understand when faced with this business in practice. Therefore, you do not need to get hung up on thinking and planning for a long time, go ahead!

How to find out the demand for a product?

When you find your idea for a business, you need to determine if this product is in demand or not. This is essentially the most important point, because if there is no demand for the product, you will have a huge batch, which will have nowhere to go.

Demand determination options can be as follows:

Wordstat

Yandex has a service wordstat.yandex.ru, it displays the number of entered queries in the search engine per month. But these statistics are only from Yandex. 50% of the population uses Google. Therefore, the resulting figure can be safely multiplied by two.

This method is suitable for determining the demand for goods from the population. For example, for: toilets, smartphones, headphones, furniture and other goods, the existence of which the potential buyer already knows.

Example:

We found a Chinese speaker JBL on the Internet and want to start selling it. Go to the Yandex service, enter the query "Chinese column JBL" and see that this query was entered 2306 times in a month. Let's multiply that number by two, since half of the population uses Google and we end up with 4,612 queries. That's a lot. There is a demand, we can buy a product and start selling it.



Now let's look at a less positive example, we found the Media Gadget headphones and we want to understand whether they are worth selling or not. We enter a query into wordstat and get the number 11, even multiplying it by two is too little to deal with this product.



Landing pages

Landing pages are one-page sites that sell a specific service or product. With their help, we will be able to determine whether there will be demand for our product or not.

The action plan will be as follows:

Through ads, users will be directed to your landing page and see a purchase offer. If they like your product, they will click the "Buy" button, leave you their contact information, and you inform them that, unfortunately, the product has already ended.

As a result, you will have statistics on the number of clicks to your site and the percentage of buyers. If your percentage of buyers will cover your advertising costs and generate profits, then congratulations, you've found a great product that sells well!

One of the main advantages of this method is that you can test products that generate demand. For example, a terminator teddy bear, no one looks for it in stores, but perhaps if people see it, they will want to buy it.

Competitors

Unfortunately, business is not an easy thing. Therefore, for many of the data, the paragraph will simply rip their heads off, because we will contradict ourselves. But don't worry, we'll explain everything to you at the end.

Analytics

You can find out what is now in great demand in the market thanks to competitors. Large companies are investing millions of dollars to understand this. Small ones simply delegate this task to their analysts. The bottom line is that you can just look at the competition. If they sell something or actively advertise a product, then most likely they have a profit from this and there is a demand for this product. That is, we can also start selling it and make a profit from it.

Don't mess with products that are in demand

Competitors may be selling a product in huge volumes. From the outside, they look successful and this product flickers wherever possible. It would seem that this is it! You urgently need to take all the money, buy a large batch and try to snatch your piece, but there are moments that you do not see:

  • Perhaps the product does not bring any profit at all and soon the trend for it will end;
  • The product may not be profitable and the companies that deal with it go to zero, but thanks to sales, they attract customers to their store, who will return again and again in the future;
  • They may have very favorable terms of cooperation with the manufacturer, which you will not be able to get;
  • The market is oversaturated with this product and the profit from its sale is minimal.

Should you look at your competitors?

This gives rise to three options. Two risky and one very good:

  • First- analyze competitors, take a chance and start selling their product. Perhaps you can snatch your piece and make good money.
  • Second- you can start selling products like your competitors, run into pitfalls and go into a big minus.
  • Third- you need to independently find the product that is not yet very popular and start selling it one of the first. This is the best option, but to find exactly what will be in demand, you will have to spend a lot of time and effort on testing.

Which way to go is up to you!

Creating a trend for a product

The highest level of marketing is not the sale of goods for which there is demand, but the birth of global demand.

Let's give an abstract example. You have found a little-known foreign manufacturer of unusual backpacks. Further, you conclude a contract with him that only you will sell their products in Russia. Then the art of marketing comes in - you have to create demand for it.

For this, advertising is purchased from bloggers, targeted advertising campaigns are created, and most importantly, you advertise this product using native advertising. That is, people will just see your interesting backpack with the brand name and nothing else. There won't even be a link to buy.

The bottom line is that people see this wonderful backpack on other people (in this case, bloggers). The herd feeling enters into force. It seems to them that even if their favorite bloggers are wearing this backpack, it means that it is cool and worth buying. Then they will find your store by themselves and buy it from you.

The backpack is becoming more and more popular. Other entrepreneurs are paying attention to this and want to sell it too. Then you start selling this backpack in bulk and now the whole country is walking around with backpacks of this brand, and you earn millions of rubles.

This is really a working diagram. You can read more about her in Phil Knight's book "The Shoe Salesman". It is about how Nike developed and why they signed contracts with successful athletes.

The only drawback of this technique is the huge investment. You must have a start-up capital of millions of rubles and be confident that the product will ultimately be in demand. Usually entrepreneurs come to this, who have already reached a certain ceiling in the resale of goods and they want to go to a new level.

Trading methods

You need to understand that all products are not sold in the same way. To sell one item, it is enough to put it on Avito and in a couple of hours you will have buyers. To sell some other product, you may need a landing page development. And for some products, an offline store is generally needed.


It is imperative to think about how you will sell your product.

Nowadays there can be a lot of options for selling products:

  • Online store
  • Social networks
  • Landing pages
  • Notice boards
  • Offline shops
  • Partners
  • Wholesale

For example, we cannot just take and start selling weight loss products on Avito. To do this, you should at least create a landing page that demonstrates the effect of the product and creates a desire to buy it. To sell a beautiful wardrobe, it is enough to put it on Avito. If people are satisfied with the price and quality, they will buy it from you.

From all this, we conclude that it is imperative to think over a product sales plan. It may turn out that you will have great products, but in order to find buyers for them, you will have to create a full-fledged online store, the development of which will take 100,000 rubles.

To understand how to sell your product, just look at the competitors who sell it or something similar. However, remember that there is always an exception to the rule. Perhaps you will find a distribution channel that no competitor has thought of.

Do not buy large quantities

The most important mistake that we want to warn you against is the purchase of large quantities of goods. Very often, entrepreneurs buy a small test batch and sell it in the first weeks or days. To celebrate, they order a huge batch of goods from suppliers and, as a result, cannot sell it.

There can be many reasons for such failures:

  • The first time, you just got lucky;
  • The product was seasonal and will have to wait for the next season to sell it;
  • The trend for the product fell sharply;
  • Etc.

In order not to get caught up in this mistake, we recommend that you develop gradually. This month, 10 units of goods were sold, the next 12, then 15, etc. Then you will avoid this mistake. On the other hand, you may have caught your luck and, having really bought a large batch from suppliers, you will be able to quickly sell it and make good money on it. There is such a possibility, but as statistics show, most often entrepreneurs burn out when they try to make a sharp rise, so we do not recommend doing this.

97 Products in high demand

It's time to consider 97 products that are currently in the greatest demand among the population. For convenience, we have divided them into 10 subcategories. We hope that you can find interesting ideas for yourself that will bring you millions of rubles in net profit.

In Russia

Let's start our selection with goods that are in demand in Russia. Unfortunately, the average salary in the country is not that high, so we will not be able to get rich selling useless things like in the USA. Therefore, we must focus on what the population needs in any case.

Item 1: Shapewear

The price range of corrective underwear is quite wide, from 300 to 30,000 rubles. Depending on the financial situation of your region, you need to choose products from the category that will be in demand. There is no need to try to sell clothes worth 30,000 rubles in a small town with a low salary. This is pointless and the number of leads will not cover all of your expenses. An excellent option would be to trade in goods worth 1,000-3,000 rubles.

How much can you earn?

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Item 2: Slimming Products

At the moment, weight loss products are in good demand. The only disadvantages are that they cannot be sold on message boards. Customers have a lot of questions for the seller and, as a result, they refuse to buy. For work, it is enough to create a one-page website and order advertising. Be sure to ask manufacturers or suppliers for all certificates and licenses. Selling low-quality products will lead to problems not only for your customers, but also for you.

How much can you earn?

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Product 3: Remedies for alcoholism

A common problem when there is a drinking person in the family who needs help in some way. There are many different remedies for alcoholism on the market. As in the previous case, in order to trade, you need to require licenses and product certificates from your suppliers. Selling such products is worth using landing pages and various advertising campaigns.

How much can you earn?

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Item 4: Garden equipment

A huge number of summer residents live in Russia, therefore, goods intended for a garden and a summer residence are in great demand in almost any region of the country. In this case, you can sell anything at all: lawn mowers, chainsaws, axes, seedlings, and so on. Most of the market is occupied by offline stores, but every year more and more buyers are on the Internet. People choose what they want, and then their order is delivered directly to their home.

How much can you earn?

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Item 5: Information Products

This is a relatively new niche for Russia, but despite this, it has already managed to bring entrepreneurs millions of rubles and acquire a large number of negative reviews. The bottom line is that you are selling information, that is, some kind of training course that should teach something according to the idea. For example, there are courses on drawing, making money, editing videos, etc. You must provide knowledge that is difficult to find on the Internet.

Due to the fact that for the sake of profit, entrepreneurs often traded in dummy courses, a huge number of people appeared on the network who mistrust them. Regardless, if you package your product nicely, people will still buy it.

The problem with this niche is that we cannot just take and resell a product. We'll have to create it first. To do this, you need to find experienced specialists who will create the course itself, and then try to advertise it on the Internet.

How much can you earn?

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Item 6: Electronic Cigarettes & Hookahs

If you look at the trends in Russia, you can see that a large number of hookah bars open in any city. They take root, people like to smoke and many people buy hookahs to their homes. In addition, the market for electronic cigarettes is actively growing. Some abandon the usual in favor of electronic ones, while others use them as a substitute for a hookah. This niche is very profitable and growing, so it's time to get on the train and start making good money.

How much can you earn?

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Item 7: Pet Supplies

Pet products have always been one of the most popular products in Russia. People love their pets, they are full family members, so no one spares money for toys or food.

Currently, the number of offers in this niche is growing. People buy dog ​​kennels, artificial trees for cats, GPS collars, toys, and more. These products can be sold online, but it is much better to buy in bulk and then resell the products to retail stores.

How much can you earn?

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Item 8: Goods for business

Entrepreneurship in Russia is becoming a real trend. Of course, we are still far from the level of the United States, but every month a huge number of businesses open in the country and they need equipment. You can trade cash registers, shelving, restaurant equipment, or whatever. This is one of the most promising niches in our country.

Of the minuses, it can only be noted that you will need large investments to start, since the equipment itself is quite expensive.

How much can you earn?

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Item 9: Contact Lenses

The demand for contact lenses is huge, but many do not understand how to work with it. This niche is suitable for those entrepreneurs who have extensive experience in marketing and will be able to create a large turnover. For a business, you need to find suppliers, then create an online store and launch advertising campaigns. Each of these processes is complex, so beginners shouldn't be doing it.

How much can you earn?

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Item 10: Suitcases

People love to travel to different cities and countries, so the demand in the luggage market is great. If you look at the supply market, you will find many manufacturers who design unusual suitcases. They can independently drive after their owner and open using a smartphone. Such suitcases are of great interest, but due to the high price they are in demand only in Moscow and St. Petersburg. For other regions, you should choose simpler products.

How much can you earn?

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Chinese goods

China is gradually taking over the world of commerce, so we will definitely consider which Chinese goods are in good demand in Russia. An important feature of doing business with China is the quality of the product itself and the Chinese.

First, a high percentage of marriage is considered the norm in China. Some suppliers have more of it, others have less, but it will be in any case, so you need to understand this. In no case should you make a large purchase of the first batch of goods from a new supplier. Perhaps he has too high a percentage of defects that you cannot sell.

Secondly, it is difficult to work with the Chinese. In their country, a completely different mentality reigns and if your consignment of goods is delayed for two weeks, and you urgently need to deliver orders to customers, then your problems will not soar them absolutely. You need to be prepared for this.

Item 11: Sneakers

Chinese sneakers are in great demand. Of course, they will not compare with the original Nike or Adidas, but they will be several times cheaper. Proceeding from the fact that salaries in Russia are low, people are happy to buy Chinese shoes. Yes, you can't walk in it for years, because it will fall apart in a couple of years, but in the price-quality ratio - Chinese shoes come first.

How much can you earn?

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Item 12: Televisions

Next on the list are televisions. A large and high-quality TV from Samsung can cost 60-100 thousand rubles. This is very expensive, especially for the regions. Therefore, Chinese TVs are a great alternative. Problems can arise only with the sale of products. You can test message boards, or learn to work with traffic from advertising campaigns.

You should spend less than a percentage of the markup on attracting one customer. Then the trade will be profitable and you will be able to increase your turnovers every month.

How much can you earn?

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Item 13: Motors

In Russia, a huge number of people use ATVs, lawn mowers, boats, etc. Sooner or later, engines break down, so as not to spend money on buying new equipment, their owners simply repair them. When the engine becomes very old with a lot of sores, it is much cheaper to buy a new one than to completely repair it. Therefore, people very often order Chinese engines for their equipment, because they are very cheap.

How much can you earn?

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Item 14: Replicas

A replica is an exact copy of something and products from China in this niche are perhaps the most popular for sale. Everything is simple here. The new iPhone costs 80,000 rubles, people don't have that kind of money, but they want an iPhone. Then they buy a Chinese replica for only 10,000 rubles.

If in the case of the iPhone the buyer feels a serious difference with the original, then in the case of clothing there is no difference at all. A person can buy a sweater from the Gucci brand for 3,000 rubles, when the original costs 60,000 rubles. And if you are not an expert, then the difference will be very difficult to find.

Such goods are in huge demand, fashion and trends change every day, the Chinese are watching this and producing new goods that you can start selling in your city.

How much can you earn?

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Item 15: Cloth

An unobvious product that is in great demand at the same time. You can sell fabric because a huge number of people are sewing for themselves or for sale. It is important to think over the distribution channels competently. It will not be possible to sell such a product as a separate unit; you must immediately provide a wide assortment and possibly some additional products. In this case, for successful trading, we need an online store.

How much can you earn?

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Item 16: Covers

Covers are a hot commodity from China, but you need to understand that competition in this market is already very strong, even in Russia. Finding suppliers and arranging logistics is not a problem in this case. The problem of this niche is customers, there are many of them, but there are also a lot of options where they can buy a cover. You will have to compete with retail stores, online stores, social media stores, and so on.

There are two options:

  • You find truly unique cases that are not so common in Russia and sell them;
  • You take regular cases and invest in marketing your online store.

Both options are viable and can be very profitable.

How much can you earn?

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Item 17: Glasses

Glasses are also in good demand, but as with cases, the problem lies with the competition. There are a lot of them and a novice entrepreneur has no idea how to fight them. Selling on Avito is not the best option, because your ad will simply get lost in a hundred others like it.

To make money, you need to create a full-fledged online store or a store on social networks. Then carry out an advertising campaign and wait for profit.

How much can you earn?

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Item 18: Chandeliers and lamps

Renovation is a complex business that requires a lot of money and time. The final part of the repair can be called the installation of a chandelier and various lamps, but as with any other products from this subcategory, they are expensive.

People are looking for Chinese counterparts that are in no way inferior to expensive competitors. Such goods are in demand only by those people who are engaged in repairs and are looking for them. Therefore, the option of marketing products on social networks is not suitable for us. We will have to develop a landing page or even a full-fledged online store and attract customers through advertising.

How much can you earn?

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Item 19: Doors

Continuing the repair heading from the previous paragraph, it is worth noting that Chinese doors are an inexpensive product that is in demand. The way of their implementation can be especially interesting. It is not necessary to create online stores, landing pages and look for customers. You can supply products to firms that specialize in door installation and apartment renovation. For the installation of each door, you will receive a profit. Your only task will be to work with suppliers and delivery of doors.

How much can you earn?

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Item 20: Fishing Accessories

Fishing is a very popular activity for men from Russia. In wordstat alone (the service you talked about at the beginning of the article), there are more than 3 million queries per month on this topic. Therefore, you can come to China, buy consignments of fishing goods and sell them in Russia. The probability that you will sell them is 100%. The only question is how quickly you can do it. To work in this niche, you can use absolutely any distribution channels.

How much can you earn?

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In the Internet

E-commerce in Russia is growing every year. At the moment, it is at such a level that foreign entrepreneurs come to our country to do business. For example, Lamoda. Therefore, we must definitely talk about what products are in demand on the Internet now.

Of course, we can say globally that absolutely everything is bought and sold on the Internet. This is true, but some categories of goods are in greater demand, and we will consider them below.

Item 21: Outerwear

In general, all clothing is in demand in online stores, but specifically, products from the outerwear subcategory are in greatest demand. As a rule, they are more expensive than regular sweatshirts or T-shirts, and regular stores are not able to provide a huge range of choices. Online stores, in turn, provide this assortment. Apart from online stores, outerwear is also in demand on message boards and on social media. In other words, jackets and coats can be sold anywhere.

If you can't get a profit, then most likely it's not a bad product, but the fact that you make some mistakes.

How much can you earn?

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Item 22: Tiles

On the Internet, people like to buy those things that are difficult and long to look for in ordinary stores. These things include tiles. More specifically, any tile will be in demand, because the query “buy ceramic tiles” is searched 60,000 times a month, and the query “buy paving slabs” is searched 200,000 times a month (read how to count the number of queries at the beginning of the article).

In any case, the demand is simply huge and your task in this case is to create an online store, which will have a large assortment of products.

How much can you earn?

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Item 23: Mattresses

Mattresses are also in great demand on the internet, but this product is not easy to sell. We cannot create a community on social networks, attract 10,000 people there and sell mattresses to at least 1% of the participants, because on social networks you can focus only on the person, but not on what he wants. That is, we will not be able to somehow isolate from a million people only those who need mattresses.

That is why we will have to learn to work with contextual advertising from Google or Yandex.

How much can you earn?

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Item 24: Tires

Car tires are a hot commodity for trading on the Internet, but it should be borne in mind that a large number of people buy used tires. This business is not suitable for everyone, as it will be long-term.

Today we buy 10 sets of tires, leave them in our warehouse and wait for buyers. Tomorrow we will buy 10 more sets and wait for buyers for them. Having placed ads on Avito, we will have to wait a long time. To speed up the sales process, you can run advertising campaigns.

The only problem here is that you won't be able to make a big mark-up on used tires and you will earn good money only when you switch to high rpm.

How much can you earn?

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Item 25: Paint

Hair dye is a popular product on the internet, but keep in mind that you are unlikely to be able to sell it on message boards. To sell products, you will have to set up advertising campaigns and be sure to create an online store.

You can attract customers to your online store using interesting posts on social networks.

How much can you earn?

Attachments:


Item 26: Electric cookers

Electric cookers are in demand, but in order to earn something, you have to offer the buyer a range of products. The problem is that prices for such plates start at 10,000 rubles and in order to provide an assortment of at least 10 items, you will have to invest 100,000 rubles. After creating an assortment, the question arises, can you find buyers for the product? Of course, there is demand and there will definitely be buyers, but first of all, we recommend practicing selling fictional goods. We talked about how to do this at the very beginning.

How much can you earn?

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Item 27: Trimmer

Beard trimmer - this product is now in great demand on the Internet. It is not too expensive even for retail purchase, so we can try to reach high turnover with minimal investment. The trimmer has been in good demand for a long time. The main thing is to provide your potential buyers with guarantees, convenient delivery and assortment.

How much can you earn?

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Item 28: Water Heater

A problem in some cities is the annual shutdown of hot water for preventive maintenance. Of course, residents are not satisfied with this, they need to wash and wash in comfortable water, so water heaters come to the rescue. In addition to urban residents, water heaters are in demand in villages and dachas.

The problem may arise only in the fact that in addition to delivering the goods, ideally, you should install and connect it. To do this, you need employees, so this cannot be called a regular trading business.

How much can you earn?

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Item 29: Cabinets

As we said earlier, what sells best on the Internet is what is difficult to sell in brick-and-mortar stores. These items include wardrobes. They are large, difficult to transport and, as a result, a potential buyer will see an option with only one color. At the same time, on the Internet, with one click, a buyer can view different colors, a 3D model and see a huge assortment.

How much can you earn?

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Item 30: Armchairs

Continuing the theme of furniture, one cannot fail to mention that armchairs are in the greatest demand on the Internet in the furniture niche. Some products simply cannot be bought in brick-and-mortar stores, so people have to use online stores.

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Into the crisis

There are tough times when people are forced to save. In this section, we will look at what people buy in times of crisis. All titles are based on open source statistics.

The problem with trading during a crisis is that it is very difficult to sell those goods for which demand does not fall. That is, we cannot just take a certain category of goods and start making money. Of course, there are exceptions, you can read more about this below.

Item 31: Flash Drives

The flash drives on which we upload files from the computer are always needed by people. Such and similar goods are in demand during the crisis, because people do not think whether they should buy a USB flash drive or not. If they need it, then with 100% probability they will buy it. The problem can only arise in sales. They can be bought at every step, so to attract buyers you will have to come up with some promotions or sell in bulk.

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Item 32: Household appliances

Many consider buying household appliances a profitable investment during a crisis. Since in the future it may rise in price even more. Unfortunately, this is far from the kind of product that you can buy in bulk today and sell it tomorrow. You will have to establish processes for sales, delivery and cooperation with suppliers. During a crisis, it is extremely difficult to do this, so the ideal situation would be when you sell something similar to household appliances at normal times, and during a crisis you retrain for these goods.

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Item 33: Building materials

Building materials are always in demand. The crisis is unlikely to force a person to stop repairs in an apartment, because he needs to live somewhere and doing this at a construction site is not very pleasant. Therefore, people usually bring this matter to the end. As a last resort, if the crisis hits them very hard, they will choose cheaper building materials.

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Item 34: Food

Regardless of whether the time is good or bad, people need food, they need it every day and will simply die if they do not eat. There is only one problem here. In principle, it is extremely difficult to get into this niche. A huge number of Magnets, Pyaterochek, ABC of taste, etc. have opened in Russia. Therefore, we will not be able to start selling meat and cheese just like that. You can really get into this niche only if you yourself produce food or breed animals.

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Item 35: Personal Care Products

The civilized society is accustomed to the fact that people walk the streets clean and tidy. Therefore, even in spite of the crisis, they continue to buy personal hygiene products. The problem here is just like in the case of food, it is very difficult to enter this niche. It is unlikely that someone will order shower gel over the Internet or go to a separate store for toothpaste.

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Item 36: Medicines

No one ever tries to save on health, so the demand for medicines does not fall so much during the crisis. However, you cannot just start selling drugs on Avito. To trade, you need to create a full-fledged pharmacy, and this is not at all easy.

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Item 37: Automotive Products

Many car enthusiasts do not save money on their cars, even during a crisis. They can buy carpets, seat covers, or a herringbone-smelling mirror. The huge plus of the niche is that it is relatively easy to enter. You can sell products online, on message boards, or on social media.

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Item 38: Gifts

Gifts are a commodity that is in great demand all year round. People constantly have birthdays, anniversaries, and on holidays the demand for gifts is even greater. This niche is easy to enter. The most important thing is to think over who you will be selling these gifts to.

By gifts we mean knick-knacks such as figurines, gift sets of candies, etc. These are cheap products with a big mark-up.

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Item 39: Decorations

Despite the crisis, jewelry does not lose demand. Initially, it is assumed that buying jewelry is an expensive purchase. Therefore, a price increase of 20% -40% does not stop buyers.

Marketing can be problematic, but if you work hard, you can find or create profitable distribution channels.

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Item 40: Esoteric Goods

The crisis does not affect esotericism at all. If a person wants to buy an amulet for wealth and happiness for 5,000 rubles, even a multiple increase in price will not stop him. If, however, the price is too high, then the margin can be reduced and still remain in a huge plus, because the margin in this subcategory can reach more than 1000%.

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In a small town

Small towns are meticulous in spending. People will not spend money on things that they do not understand or that they may not need in the future. Therefore, the list of hot goods in a small town is often limited and expands very slowly, in contrast to Moscow or St. Petersburg.

Item 41: Flowers

Flowers sell well even in small towns. Especially on holidays. This is due to the fact that the culture of flower consumption in Russia has grown to a serious level. When you come for your birthday, you must definitely give flowers, it is not comme il faut to come on a date without them, and so on.

It is not necessary to open a standard stall to sell flowers. You can do this via the Internet, because very often flowers are ordered to be delivered to your home.

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Item 42: Plants

Plants are also in good demand in small towns. But unlike the colors from the previous paragraph, they have a couple of serious disadvantages. It is difficult to advertise them on the Internet and it is quite difficult to make large profits.

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Item 43: Furniture Covers

Furniture covers are perhaps one of the best items in our selection for a small town. It is not too expensive, does not deteriorate over time in the warehouse, there is a great demand for it, and as a result, you can start making good money.

To get started, simply create an online store, attract customers there and the names of goods that they will buy, order from suppliers in large quantities.

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Item 44: Stationery

Stationery is in great demand everywhere, but there is a major problem. To enter this business, you will have to open a full-fledged store and do this, preferably next to major universities. As a result, you will have a full-fledged store, and not just a small business of reselling goods. The cost of opening a retail outlet can range from 1 to 3 million rubles, depending on the region.

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Item 45: Equipment for hiking

Kayaks, tents, backpacks and other things intended for hiking are in great demand among the population in small towns. Near them are kilometers of fields, forests with beautiful lakes and rivers, so many people opt for outdoor recreation.

You shouldn't have any difficulties with selling products. You can use all possible distribution options.

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Item 46: Tools

Tools are always needed by everyone. The old ones wear out over time and new ones come in their place. You can do simple things like hammers or screwdrivers, or you can sell complex ones like chainsaws or lawn mowers. There will be demand for both.

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Item 47: Air Conditioners

In the 21st century, people need air conditioning, even though they live in small towns. They are especially relevant for southern cities, where it is very hot in summer. The niche problem will be competition. It has long been formed in all cities of the country and you will have to engage in a serious battle.

You need to understand that it is not enough just to bring the air conditioner to the buyer home. You also have to install it, so it's not exactly a simple trading business.

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Item 48: Household goods

Any household goods are in demand. To trade them, you have to open a small shop. Subsequently, it will really grow into a large network that can bring in millions of rubles. Large initial investments will be a global disadvantage. In addition to purchasing goods, you will have to make repairs in the store, install equipment, etc.

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Item 49: Sporting Goods

Soccer balls and skis are some of the hottest selling items in the sports niche, but the sport isn't just limited to them. There are very few shops in small towns that sell skateboards, snowboards or anything else. Buying a quality skateboard can be a real challenge and trust me, there is a demand for them. You can also artificially increase demand by installing a skate park next to your store.

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Youth

Of course, young people are the engine of progress. She comes up with a lot of things, but even more consumes a lot. Entrepreneurs must keep their finger on the pulse and pay attention to what is now in demand among young people. Even if it is not your target audience, it will become it in a few years, and you should be able to work with the new generation. Therefore, either you are developing, or you give way to those who will develop.

Item 50: Portable Speakers

If you at least occasionally walk past schools, then you have probably heard loud music playing from portable speakers more than once. They have become very popular among young people due to their relatively low price and loud sound.

You can trade these columns as you like. Social networks, contextual advertising, online store, targeted advertising, etc. If you are going to create a large online store, then we recommend gradually expanding the range, because you cannot be 100% sure that these portable speakers will always be popular.

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Item 51: Fashion Clothes

Branded clothing is one of the most popular items in Moscow stores. Young people buy expensive jackets, dresses, jeans, hoodies from popular brands Lacoste, Gucci, Ralph Lauren, etc. In the regions, people simply do not have money for such brands, so they have to buy replicas. A profitable business can be built on both official brands and replicas.

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Item 52: Cosmetics

Of course, young girls actively use cosmetics to be even more beautiful. There is no point in trying to sell cosmetics that can be found in the first store you come across. It will be much more profitable to concentrate on such an assortment, which, in principle, will be difficult to find in an ordinary store in the city.

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Item 53: Sports Nutrition

Most of today's young people spend their free time not in bars, but in gyms, so they have a demand for sports nutrition. This niche already has many competitors across all distribution channels, but you can still find a place for yourself.

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Item 54: Wireless Headphones

Wireless headphones are in high demand right now. Those who are richer buy AirPods, who have less money, any other analogues. There is only one way to beat competitors here, if you sell for less. There are probably no other options here. It is much easier for people to buy these headphones in a trusted store, such as M. Video or Eldorado, but if your price is at least 100 rubles lower, then a certain percentage of buyers will choose you.

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Item 55: Smart Stuff

Young people actively use modern technologies, manufacturers use this and create interesting things, namely smart things. Smart talking speakers, smart chairs, suitcases that follow you, and so on. Such products are in the greatest demand in Europe and the USA, but there is also a demand for them in Russia.

This niche is not suitable for aspiring entrepreneurs. The cost of one smart thing can reach 50,000 rubles. It is expensive and you will have to invest a lot of money to build a full-fledged business. Given that the market for smart things is extremely unstable, we do not recommend investing your last money in this idea.

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Item 56: Computer Hardware

People buy powerful computer components in two cases: they need a productive computer for work, or they are gamers. Most often, people spend 100,000 rubles not to create a working tool, but for a computer on which new games will run!

The industry is very large and very fast-paced. New components appear every six months, and the minimum technical characteristics of games are increased every 2-3 years. Gamers are forced to update their hardware on a regular basis. Therefore, a great business can be built on this. The following points are important in this niche: delivery speed and price.

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Item 57: Camcorders

Over the past few years, the demand for camcorders has grown dramatically among young people. It would seem that students and schoolchildren wanted to bring domestic cinema to a new level, but unfortunately, this is not the case. They chose an equally interesting profession and decided to become video bloggers. They really can earn a lot, but as we all remember, during the gold rush, the sellers of tools became richer than anyone else. Here the situation is the same, you sell video cameras, preferably cheaper. If you embellish your ad campaigns with the fact that they're great for video blogging, you can increase your conversions.

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Item 58: Tablets

Young people mostly only consume content, and the most convenient way to do this is with the help of tablets. They can be easily taken on the bed and on long trips. They satisfy almost all the needs of young people, which is why there is such a great demand for them. In this case, it is possible to defeat competitors only by offering goods at lower prices. To do this, you will have to negotiate favorable terms with suppliers and try to reach high turnovers.

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Item 59: Themed items

To take a simple example, Game of Thrones or Star Wars is not just a movie and TV series. This is a huge community of fans who regularly discuss their favorite universe and buy themed goods. By themed goods, we mean figurines, board games, character T-shirts, and so on. They are in great demand and to grab a piece of the pie, it is enough to open a thematic online store.

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Baby

Children are one of the most important things in the life of any parent. Everyone is trying to make their child happy, so we must consider which products are most in demand in the children's niche. This is a huge niche that will never die simply because babies are born every day and they need different products as they get older.

Item 60: Bicycles

Both boys and girls love to ride bicycles. There has always been a demand for them and there has never been a single year in which children would suddenly stop loving bicycles. This is a great product to trade because you can easily beat the competition. For example, to give parents of growing children discounts for the future, buy out expensive places in contextual advertising, place ads in parents' communities, and so on. The demand is simply huge, you need to turn on your imagination and come up with where you will find potential customers and how you will attract their attention.

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Item 61: Strollers

Even when children do not know how to walk, they must get out into the street and the only adequate option to organize a walk with a small child is a stroller. Almost everyone does this, so all parents need strollers, which means that the demand is simply huge. All that remains is to learn how to sell goods and you can easily reach a profit of 150-200 thousand rubles by selling only strollers.

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Item 62: Beds

A small child cannot sleep in a huge double bed. Of course, theoretically it can, but it's dangerous because he can roll and fall off her. Therefore, parents buy special small beds for their babies, from which they will definitely not fall out. As in the case of strollers, there is simply a huge demand for this product, which can only be properly satisfied.

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Item 63: Kids ATV

The children's ATV is a fairly hot commodity in children's stores. There are relatively inexpensive models that people with a low income can afford, so a business with this product can be opened in any city in Russia. The product is quite exotic and the competition here is not formed as unambiguously as, for example, in the niche of household appliances. This means that you can easily enter this niche and may not even feel the competition.

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Item 64: Child seat

When a child grows up and goes to school, they begin to give him homework that needs to be done somewhere. Parents equip their first personal workplace for their child, and on this basis, there is a huge demand for the purchase of child seats, on which it will be comfortable for them to sit. The same goes for tables.

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Item 65: Toys

Of course, there is no child in the world who would not like toys. They are profitable to retail, profitable to wholesale, and profitable to produce. This niche is gigantic and in great demand. We cannot give you detailed instructions on how to make money, but we can say with confidence that by purchasing any batch of toys, sooner or later you will be able to sell it with a good mark-up. The most important thing is to come up with your own individual approach to trading.

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Item 66: Children's mattresses

There is also a great demand for children's mattresses. To start selling them, we recommend that you think about how you will provide a large assortment for your customers, since this is the most important factor in this niche. Also, it is worth noting that most likely you will have to develop an online store.

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Item 67: Car Seat

The number of motorists is growing every year and the number of children of these motorists is also increasing. Therefore, car seats are in great demand now. You can sell them anywhere and in any way: social networks, contextual advertising, targeted advertising, etc. Potential clients are everywhere, you just need to find them and sell them this chair.

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Item 68: Swing

It is not uncommon when the owners of summer cottages and children install swings in order to somehow diversify the child's leisure time. Children's swings are inexpensive, so they are in good demand. In addition to the usual resale, you can even engage in the production of a swing, since there are no secret or expensive technologies in this niche.

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Item 69: Trampoline

As in the case of the swing, the owners of summer cottages can install a children's trampoline on their territory. They are inexpensive, give a lot of emotions and because of this they are in good demand. You can sell them using any distribution channel: ads on Avito, online store, social networks, etc.

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Self made

Many products in demand on the market are handmade. Next, we will analyze those that are in the greatest demand at the present time. Problems in this niche can only be with scaling. If you know how to make a handmade product and sell it, then in order to increase your profits, you must increase the number of units produced. And for this you have to hire employees and train them. Therefore, sooner or later, you will need management skills to expand your business.

Item 70: Knives

Knives are metal products that are in great demand in the handicraft market. Of course, they should be beautiful and of high quality. Otherwise it is very difficult to sell the product. A person buying a handmade product assumes that its quality will be much higher than that of factories, so each knife must be carefully checked before being sent to the client.

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Item 71: Axes

Handmade axes are less popular than knives, but nevertheless there is a demand for them. Their cost can reach 100,000 rubles, which will allow you to reach huge profits with a competent approach. A more popular choice of buyers is axes for 10,000 rubles. Regardless of what price range you will be guided by, you will have to spend a huge number of hours in the workshop and even more time studying marketing tools when the finished ax needs to be sold.

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Item 72: Chess

Wood chess is in great demand in the market. Usually, such products are bought as a gift for fans of this game. On average, prices for them are from 1,000 rubles. up to 20,000 rubles. We recommend trying to make several sets and then trying to sell them. If there is a demand for your chess, then you can quit your job and completely go into this niche, because in the future it can bring in 100-200 thousand rubles of net profit.

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