Top Selling Items. What is better to sell in an online store? Portable LED Projectors

The unstable economic situation affected everyone in different ways: some types of business suffered more, others less, and for the third, new prospects opened up. According to open statistics, one can trace the main trends and draw conclusions: in which area is it most profitable to open a business now, and what is better to refrain from.

Crises come and go, but you always have to work. What business is in demand now, where to look for a promising niche? Despite the fact that the SME business activity index shows a decrease (Fig. 1), the number of individual entrepreneurs in Russia has increased. According to Kommersant: as of December 2015, their number was 3,643,911 against 3,534,516 for the same period in 2014.

Figure 1. Dynamics of the entrepreneurial activity index in 2014-2015. According to the public organization SMB "Support of Russia".

The decline was mainly due to a drop in sales and investment: the share of trade in small businesses is more than 40%. You shouldn't be guided by the average "temperature in the hospital", so let's take a closer look at how the situation is developing in three directions:

Main directions in trade

The negative impact of the crisis on retail is obvious: a decrease in income, a saving model of behavior, a shift of buyers to cheaper goods. The latter factor was not negative for everyone. Networks of the “all for one price” type are expanding, including actively moving to remote regions (“Fix Price” franchise); commission trade has revived. According to a study by the Magazin Magazin group, stagnation was observed in the trade sector in October last year (Fig. 2, 3).

What entrepreneurs complain about:

a drop in sales is noted by 76% of respondents;
55% of retailers were forced to raise prices;
increased rental prices, property tax.

On the whole, the mood is pessimistic; a revival of consumer demand in the near future is unlikely to be expected. But on the sectoral basis for industrial goods - the decline is not the same, which is clearly seen in Figure 3. For certain commodity items, the index is above average.

Summary. The market for luxury consumer goods (and services) is virtually unchanged. The segment of the "economy" class is not developed. Special skill is required to organize profits at low prices, low costs and margins, which not many have (successful example of "Fix Price"). In recent years, trade has been most active in the middle class segment, and the greatest decline in real incomes has occurred in this particular segment of the population.

How does the current crisis differ from the previous ones? Opinion of Evgeny Butman, serial entrepreneur since 1990 (Forbes interview). “The crises of 1998 and 2008 were instantaneous - everything fell, depreciated, froze. Ah! and they raise the temperature by a degree every hour. The frog will cook without noticing it. There seems to be no crisis, but this very heating is going on. We and our business are like this frog. "

Paid services market

In the service sector, the situation is different. According to Rosstat data, there is a general decline in consumption in price terms, but it does not look like a "landslide" (Fig. 4). As of November 2015, the share of paid services in the total expenses of the population even increased - 20.8% (in 2014 - 19.9%).

Analyzing the indicators for certain types of services (Table 1), it is easy to see that the crisis has a positive effect on citizens' craving for sports, culture and a healthy lifestyle.

Table 1. Distribution of consumer services in 2015. According to Rosstat data.

Paid services
housing
communal
transport


hotel
tourist
medical
sanatorium and wellness
sports, physical education
educational
cultural
veterinary

Promising trends in the service sector

Tourism- on domestic routes, agritourism. In order to save money, many go on vacation on their own: it is no coincidence that there is an increase in the hotel industry. The niche is expanding for the organization of mini-hotels, catering outlets, parking lots, hostels - along highways and in places of mass "wild" recreation.
Outsourcing of all types- large and medium-sized companies save on personnel, marketing, IT services, education. Small businesses take advantage of these difficulties by offering inexpensive services, products, and services. The leader is the IT sphere: mobile applications, website builders, analytics, landing pages.
Medical, wellness, sports services- there is a clear increase in demand in this market. If someone thinks that this is too narrow a professional niche, he is mistaken. Below is an interesting example.

Sale of medical services from Germany

Alexander Bortenev and Roman Prilipko organized an online medical consulting service by doctors from Germany. Analyzes, MRI and CT images are sent for examination to doctors who carry out diagnostics, recommend an additional examination, and a treatment program. Results are received within 4 days.

In January 2015, a website was created, a month later they opened an office in Magnitogorsk, then in Chelyabinsk. In total, up to 50 orders per month are received through the offices and the website, the volume of proceeds is up to 800,000 rubles per month. The entrepreneurs plan to recoup their investments (about 5 million rubles) within a year and a half.

Summary. People have not stopped using services, only the choice is made in favor of cheaper ones, the priority is given to children's needs. Cost reduction occurs due to the "cleaning" of the main service: coffee breaks, reservations, field consultations are excluded. The rental of expensive machinery and equipment is gaining popularity: cars, bicycles, ski equipment, exercise equipment.

Production

Manufacturing business shows the most optimistic activity index compared to other activities. The sanctions forced large manufacturers to look for replacements for imported components, materials and products. For small businesses, opportunities are opening up to serve large enterprises. According to the portal TIU.RU (trade in machine tools and equipment for SMEs), in the first 9 months of 2015, the total amount of income from sales exceeded the level of the previous year by 20%.

1 Food production.

Large retail chains: Perekrestok, Pyaterochka (Retail Group) signed new contracts with 800 suppliers in 2015. The share of Russian goods has more than doubled compared to 2014. For many product groups, it has reached the level of 90 - 100%. "Dixy" - imports fruits and vegetables from the south of Russia, Tula, Moscow region; 90% of dairy products are Russian and Belarusian.

Russian "Camembert"

The family enterprise "Nikolaev and Sons" (Krasnodar Territory) increased the production of cheese in 2015 by 10 times. The business was started 4 years ago, it was planned to develop Italian, French "premium" varieties. In total, the line consisted of 12 varieties. With the introduction of the embargo, the company reduced them to 4, with Camembert Lefkadia becoming the main product in demand. Blue cheese was the first to leave the shelves - retailers queued up. Selling prices start at 1.1 thousand rubles per kg and have not increased during the year. Supplied to retail chains: Azbuka Vkusa, Magnit, Lenta, Perekrestok, geography - more than 10 cities.

2 Innovative technologies.

Investors and large enterprises are now more willing to support Russian developments that have been on the shelves of research institutes for years. Scientists are poor at promoting their new products, looking for customers, and setting up production of prototypes.

Helmet for miners and rescuers with "Wi-Fi"

In August 2015, NPF "Granch" (Novosibirsk) announced a new development: a helmet for rescuers and miners, equipped with a search system, a thermal imager (allows you to see through the smoke), a video camera, and communications with the dispatch center. While an agreement has been concluded with the Ministry of Emergency Situations, the first samples are also supplied to neighbors - to the miners' Kuzbass. High-tech development has no analogues in the world, interest in it was shown in Germany. Is it worth it to say what a foreign contract means now?

3 Highly specialized niches.

Many large enterprises need components, which are unprofitable and troublesome for them to produce. They willingly outsource such tasks to small businesses. There are always unoccupied places in this niche.

Necessary little things

An object that slightly resembles a toy excavator - a metal sieve for rubble. It is produced at the Gorny Tekhsnab Holding (Elektrostal). This crushing and screening equipment is in demand in the mining industry, in quarries. Production began five years ago, and in 2015 they began to supply products to Belarus and Kazakhstan. For 2016 - it is planned to conclude agreements with Uzbekistan, Tajikistan. Production is expanding, new equipment is being purchased.

4 Products for export.

Anything that can be exported must be produced and sold. Lack of information, the problem of finding buyers is an obstacle. There are special structures where you can get advice on these issues: "Russian Export Center", "Excar".

The Export Insurance Agency (EXIAR) announced the data for 2014. The number of exporters among small and medium-sized enterprises amounted to 13,500 firms by the end of the year, an increase of 27%. Of these, 85% are in remote regions. In the Primorsky and Khabarovsk Territories, the growth is about 2,000%, in the Murmansk Region - over 4,000%, in Moscow - 139%.

A non-standard approach.

Importing goods from China is a common thing for many entrepreneurs. Small enterprise "Zaytsa" (Khabarovsk) signed contracts for the supply of the most common product to China and Korea - ice cream. It is interesting that in the city itself, imported products from Moscow and Tomsk prevail. According to Director Ilya Amirkhanov, the Chinese were very surprised by our initiative. Nevertheless, 18 tons have already been exported to China, and 5 tons ($ 40,000) to Korea. The Chinese respect imported food. According to surveys, more than 50% of buyers consider them to be of higher quality, and are ready to pay for it.

The lower price segment of ice cream (locally produced) in China includes items up to $ 1.5 (per serving). About 30% of buyers choose more expensive imported ones. The American brand "Haagen-Dazs" is sold at 2 times more expensive than at home - $ 5-7. In 2015, the Latvian form Food Union (after the closure of the Russian market) delivered 12 tons of the product to China. The serving price was set on the advice of the Chinese from $ 3 to $ 6. Sales indicators exceeded the values of European outlets by 300%.

Conclusions. There is no definite answer to the question of what kind of business is in demand in Russia now. There are successful examples in various industries. Key positions are occupied by wholesale and retail trade in food products, inexpensive goods, food production; transport; services in the IT sphere, medicine, individual educational and cultural and sports projects. In any case, those leaving the market are replaced by those who offer a new, more convenient, profitable solution.

A trading niche can make you a millionaire in just a few years or even months. But there is one important nuance in it, we must understand which product is in the greatest demand now and how to sell it. Once you have two answers to these questions in your head, you can start a business and become a millionaire. Today we will talk about what is important, what is not and what is profitable to sell.

6 Important Things

Before dumping a list of good-to-sell items on you, we'd like to cover the basics of trading. Namely, to disassemble the 6 most important things that you must know and understand before starting your business. Of course, in addition to these 6 points, there are a million more nuances that you can only understand when faced with this business in practice. Therefore, you do not need to get hung up on thinking and planning for a long time, go for it!

How to find out the demand for a product?

When you find your idea for a business, you need to determine if this product is in demand or not. This is essentially the most important point, because if there is no demand for the product, you will have a huge batch, which will have nowhere to go.

Demand determination options can be as follows:

Wordstat

Yandex has a service wordstat.yandex.ru, it displays the number of entered queries in the search engine per month. But these statistics are only from Yandex. 50% of the population uses Google. Therefore, the resulting figure can be safely multiplied by two.

This method is suitable for determining the demand for goods from the population. For example, for: toilets, smartphones, headphones, furniture and other goods, the existence of which the potential buyer already knows.

Example:

We found a Chinese speaker JBL on the Internet and want to start selling it. Go to the Yandex service, enter the query "Chinese column JBL" and see that this query was entered 2306 times in a month. Let's multiply that number by two, since half of the population uses Google and we end up with 4,612 queries. That's a lot. There is a demand, we can buy a product and start selling it.

Now let's look at a less positive example, we found the Media Gadget headphones and we want to understand whether they are worth selling or not. We enter a query into wordstat and get the number 11, even multiplying it by two is too little to deal with this product.

Landing pages

Landing pages are one-page sites that sell a specific service or product. With their help, we will be able to determine whether there will be a demand for our product or not.

The action plan will be as follows:

Thanks to ads, users will go to your landing page and see a purchase offer. If they like your product, they will click the "Buy" button, leave you their contact information, and you inform them that, unfortunately, the product has already ended.

As a result, you will have statistics on the number of clicks to your site and the percentage of buyers. If a percentage of buyers will cover advertising costs and generate profits, then congratulations, you've found a great product that sells well!

One of the main advantages of this method is that you can test products that generate demand. For example, a terminator teddy bear, no one looks for it in stores, but perhaps if people see it, they will want to buy it.

Competitors

Unfortunately, business is not an easy thing. Therefore, for many of the data, the paragraph will simply rip their heads off, because we will contradict ourselves. But don't worry, we'll explain everything to you at the end.

Analytics

You can find out what is now in great demand in the market thanks to competitors. Large companies are investing millions of dollars to understand this. Small ones simply delegate this task to their analysts. The bottom line is that you can just look at the competition. If they sell something or actively advertise a product, then most likely they have a profit from this and there is a demand for this product. That is, we can also start selling it and make a profit from it.

Don't mess with products that are in demand

Competitors may be selling a product in huge volumes. From the outside they look successful and this product flashes everywhere where possible. It would seem that this is it! You urgently need to take all the money, buy a large batch and try to snatch your piece, but there are moments that you do not see:

Perhaps the product does not bring any profit at all and soon the trend for it will end;
The product may not be profitable and the companies that deal with it go to zero, but thanks to sales, they attract customers to their store, who will return again and again in the future;
They may have very favorable terms of cooperation with the manufacturer, which you will not be able to get;
The market is oversaturated with this product and the profit from its sale is minimal.

Should you look at your competitors?

This leads to three options. Two risky and one very good:

First- analyze competitors, take a chance and start selling their product. Perhaps you can snatch your piece and make good money.
Second- you can start selling products like your competitors, run into pitfalls and go into a big minus.
Third- you need to independently find the product that is not yet very popular and start selling it one of the first. This is the best option, but in order to find exactly what will be in demand, you will have to spend a lot of time and effort on testing.

Which way to go is up to you!

Creating a trend for a product

The highest level of marketing is not the sale of goods for which there is demand, but the birth of global demand.

Let's give an abstract example. You have found a little-known foreign manufacturer of unusual backpacks. Further, you conclude a contract with him that only you will sell their products in Russia. Then the art of marketing comes in - you have to create demand for it.

For this, advertising is purchased from bloggers, targeted advertising campaigns are created, and most importantly, you advertise this product using native advertising. That is, people will just see your interesting backpack with the brand name and nothing else. There won't even be a link to buy.

The bottom line is that people see this wonderful backpack on other people (in this case, bloggers). The herd feeling comes into force. It seems to them that even if their favorite bloggers are wearing this backpack, it means that it is cool and worth buying. Then they will find your store themselves and buy it from you.

The backpack is becoming more and more popular. Other entrepreneurs are paying attention to this and want to sell it too. Then you start selling this backpack in bulk and now the whole country walks with backpacks of this brand, and you earn millions of rubles.

This is really a working diagram. You can read more about her in the book by Phil Knight "The Shoe Salesman". It is about how Nike developed and why they signed contracts with successful athletes.

The only drawback of this technique is the huge investment. You must have a start-up capital of millions of rubles and be sure that the product will ultimately be in demand. Usually entrepreneurs come to this, who have already reached a certain ceiling in the resale of goods and they want to go to a new level.

Trading methods

You need to understand that all products are not sold in the same way. To sell one item, it is enough to put it on Avito and in a couple of hours you will have buyers. To sell some other product, you may need a landing page development. And for some products, an offline store is generally needed.

It is imperative to think about how you will sell your product.

Nowadays there can be a lot of options for selling products:

Online store
Social networks
Landing pages
Notice boards
Offline stores
Partners
Wholesale

For example, we cannot just take and start selling weight loss products on Avito. To do this, you should at least create a landing page that demonstrates the effect of the product and creates a desire to buy it. To sell a beautiful wardrobe, just put it on Avito. If people are satisfied with the price and quality, they will buy it from you.

From all this, we conclude that it is imperative to think over a product sales plan. It may turn out that you will have great products, but in order to find buyers for them, you will have to create a full-fledged online store, the development of which will take 100,000 rubles.

To understand how to sell your product, just look at the competitors who sell it or something similar. However, remember that there is always an exception to the rule. Perhaps you will find a distribution channel that no competitor has thought of.

Do not buy large quantities

The most important mistake that we want to warn you against is the purchase of large consignments of goods. Very often, entrepreneurs buy a small test batch and sell it in the first weeks or days. To celebrate, they order a huge batch of goods from suppliers and, as a result, cannot sell it.

There can be many reasons for such failures:

The first time, you just got lucky;
The product was seasonal and will have to wait for the next season to sell it;
The trend for the product fell sharply;
Etc.

In order not to fall into this mistake, we recommend that you develop gradually. This month, 10 units of goods were sold, the next 12, then 15, etc. Then you will avoid this mistake. On the other hand, you may have caught your luck by the tail and really buying a large batch from suppliers, you will be able to quickly sell it and make good money on it. There is such a possibility, but as statistics show, most often entrepreneurs burn out when they try to make a sharp rise, so we do not recommend doing this.

97 Products in high demand

It's time to consider 97 products that are currently in the greatest demand among the population. For convenience, we have divided them into 10 subcategories. We hope that you can find interesting ideas for yourself that will bring you millions of rubles in net profit.

In Russia

Let's start our selection with goods that are in demand in Russia. Unfortunately, the average salary in the country is not that high, so we will not be able to get rich selling useless things like in the USA. Therefore, we must focus on what the population needs in any case.

Item 1: Shapewear

The price range of corrective underwear is quite wide, from 300 to 30,000 rubles. Depending on the financial situation of your region, you need to choose products from the category that will be in demand. There is no need to try to sell clothes worth 30,000 rubles in a small town with a low salary. This is pointless and the number of potential customers will not cover all of your expenses. An excellent option would be to trade goods worth 1,000-3,000 rubles.

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Item 2: Slimming Products

At the moment, weight loss products are in good demand. The only disadvantages are that they cannot be sold on message boards. Customers have a lot of questions for the seller and, as a result, they refuse to buy. For work, it is enough to create a one-page website and order advertising. Be sure to ask manufacturers or suppliers for all certificates and licenses. Selling low-quality products will lead to problems not only for your customers, but also for you.

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Product 3: Remedies for alcoholism

A common problem when there is a drinking person in the family who needs help in some way. There are many different remedies for alcoholism on the market. As in the previous case, in order to trade, you need to require licenses and product certificates from your suppliers. Selling such products is worth using landing pages and various advertising campaigns.

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Item 4: Garden equipment

A huge number of summer residents live in Russia, therefore, goods intended for a garden and a summer residence are in great demand in almost any region of the country. In this case, you can sell anything at all: lawn mowers, chainsaws, axes, seedlings, and so on. Most of the market is occupied by offline stores, but every year more and more buyers are on the Internet. People choose what they want, and then their order is delivered directly to their homes.

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Item 5: Information Products

This is a relatively new niche for Russia, but despite this, it has already managed to bring entrepreneurs millions of rubles and acquire a large number of negative reviews. The bottom line is that you are selling information, that is, some kind of training course, which, according to the idea, should teach something. For example, there are courses on drawing, making money, editing video, etc. You must provide knowledge that is difficult to find on the Internet.

A replica is an exact copy of something and products from China in this niche are perhaps the most popular for sale. Everything is simple here. The new iPhone costs 80,000 rubles, people don't have that kind of money, but they want an iPhone. Then they buy a Chinese replica for only 10,000 rubles.

If in the case of the iPhone the buyer feels a serious difference with the original, then in the case of clothing there is no difference at all. A person can buy a sweater from the Gucci brand for 3,000 rubles, when the original costs 60,000 rubles. And if you are not an expert, then the difference will be very difficult to find.

Such goods are in huge demand, fashion and trends change every day, the Chinese are watching this and producing new goods that you can start selling in your city.

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Item 15: Cloth

An unobvious product that is in great demand at the same time. You can sell fabric because a huge number of people are sewing for themselves or for sale. It is important to think over the distribution channels competently. As a separate unit, such a product cannot be sold; you must immediately provide a wide range and possibly some additional products. In this case, for successful trading, we need an online store.

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Item 16: Covers

Covers are a hot commodity from China, but you need to understand that competition in this market is already very strong, even in Russia. Finding suppliers and establishing logistics is not a problem in this case. The problem of this niche is customers, there are many of them, but there are also a lot of options where they can buy a cover. You will have to compete with retail stores, online stores, social media stores, and so on.

There are two options:

You find really unique cases that are not so common in Russia and sell them;
You take regular cases and invest in marketing your online store.

Both options are viable and can be very profitable.

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Item 17: Glasses

Glasses are also in good demand, but as with cases, the problem lies with the competition. There are a lot of them and a novice entrepreneur has no idea how to fight them. Selling out on Avito is not the best option, because your ad will simply get lost in hundreds of others.

To make money, you need to create a full-fledged online store or a store on social networks. Then carry out an advertising campaign and wait for profit.

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Item 18: Chandeliers and lamps

Renovation is a complex business that requires a lot of money and time. The final part of the repair can be called the installation of a chandelier and various lamps, but as with any other products from this subcategory, they are expensive.

People are looking for Chinese counterparts that are in no way inferior to expensive competitors. Such products are in demand only by those people who are engaged in repairs and are looking for them. Therefore, the option of marketing products on social networks is not suitable for us. We will have to develop a landing page or even a full-fledged online store and attract customers through advertising.

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Item 19: Doors

Continuing the repair heading from the previous paragraph, it is worth noting that Chinese doors are an inexpensive product that is in demand. The way of their implementation can be especially interesting. It is not necessary to create online stores, landing pages and look for customers. You can supply products to companies that specialize in door installation and apartment renovation. For the installation of each door, you will receive a profit. Your only task will be to work with suppliers and delivery of doors.

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Item 20: Fishing Accessories

Fishing is a very popular activity for men from Russia. In wordstat alone (the service you talked about at the beginning of the article), there are more than 3 million queries per month on this topic. Therefore, you can come to China, buy consignments of fishing goods and sell them in Russia. The probability that you will sell them is 100%. The only question is how quickly you can do it. To work in this niche, you can use absolutely any distribution channels.

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In the Internet

E-commerce in Russia is growing every year. At the moment, it is at such a level that foreign entrepreneurs come to our country to do business. For example, Lamoda. Therefore, we must definitely talk about what products are in demand on the Internet now.

Of course, we can say globally that absolutely everything is bought and sold on the Internet. This is true, but some categories of goods are in greater demand, and we will consider them below.

Item 21: Outerwear

In general, all clothing is in demand in online stores, but specifically products from the outerwear subcategory are in greatest demand. As a rule, they are more expensive than regular sweatshirts or T-shirts, and regular stores are not able to provide a huge range of choices. Online stores, in turn, provide this assortment. Apart from online stores, outerwear is also in demand on message boards and on social media. In other words, jackets and coats can be sold anywhere.

If you can't get a profit, then most likely it's not a bad product, but the fact that you make some mistakes.

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Item 22: Tiles

On the Internet, people like to buy those things that are difficult and long to look for in ordinary stores. These things include tiles. More specifically, any tile will be in demand, because the query “buy ceramic tiles” is searched 60,000 times a month, and the query “buy paving slabs” is searched 200,000 times a month (read how to count the number of queries at the beginning of the article).

In any case, the demand is simply huge and your task in this case is to create an online store, which will contain a large assortment.

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Item 23: Mattresses

Mattresses are also in great demand on the Internet, but this product is not easy to sell. We cannot create a community on social networks, attract 10,000 people there and sell mattresses to at least 1% of participants, because on social networks you can only target a person, but not what he wants. That is, we will not be able to somehow isolate from a million people only those who need mattresses.

That is why we will have to learn to work with contextual advertising from Google or Yandex.

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Item 24: Tires

Car tires are a hot commodity for trading on the Internet, but it should be borne in mind that a large number of people buy used tires. This business is not suitable for everyone, as it will be long-term.

Today we buy 10 sets of tires, leave them in our warehouse and wait for buyers. Tomorrow we will buy 10 more sets and wait for buyers for them. After placing ads on Avito, we will have to wait a long time. To speed up the sales process, you can run advertising campaigns.

The only problem here is that you won't be able to make a big mark-up on used tires and you will earn good money only when you switch to high rpm.

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Item 25: Paint

Hair dye is a popular product on the internet, but keep in mind that you are unlikely to be able to sell it on message boards. To sell products, you will have to set up advertising campaigns and be sure to create an online store.

You can attract customers to your online store using interesting posts on social networks.

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Item 26: Electric cookers

Electric cookers are in demand, but in order to earn something, you have to offer the buyer a range of products. The problem is that prices for such plates start at 10,000 rubles, and in order to provide an assortment of at least 10 items, you will have to invest 100,000 rubles. After creating an assortment, the question arises, can you find buyers for the product? Of course, there is demand and there will definitely be buyers, but first of all, we recommend practicing selling fictional goods. We talked about how to do this at the very beginning.

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Item 27: Trimmer

Beard trimmer - this product is now in great demand on the Internet. It is not too expensive even for retail purchase, so we can try to reach high turnover with minimal investment. The trimmer has been in good demand for a long time. The main thing is to provide your potential buyers with guarantees, convenient delivery and assortment.

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Item 28: Water Heater

A problem in some cities is the annual shutdown of hot water for preventive maintenance. Of course, residents are not satisfied with this, they need to wash and wash in comfortable water, so water heaters come to the rescue. In addition to city dwellers, water heaters are in demand in villages and dachas.

Item 39: Jewelry

Despite the crisis, jewelry does not lose demand. Initially, it is assumed that buying jewelry is an expensive purchase. Therefore, a price increase of 20% -40% does not stop buyers.

Marketing can be problematic, but if you work hard, you can find or create profitable distribution channels.

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Item 40: Esoteric Goods

The crisis does not affect esotericism at all. If a person wants to buy an amulet for wealth and happiness for 5,000 rubles, even a multiple increase in price will not stop him. If, however, the price is too high, then the margin can be reduced and still remain in a huge plus, because the margin in this subcategory can reach more than 1000%.

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In a small town

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Item 49: Sporting Goods

Soccer balls and skis are some of the hottest selling items in the sports niche, but the sport isn't just limited to them. There are very few shops in small towns that sell skateboards, snowboards or anything else. Buying a quality skateboard can be a real challenge and trust me, there is a demand for them. You can also artificially increase demand by installing a skate park next to your store.

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Youth

Of course, young people are the engine of progress. She comes up with a lot of things, but even more consumes a lot. Entrepreneurs must keep their finger on the pulse and pay attention to what is now in demand among young people. Even if it is not your target audience, it will become it in a few years, and you should be able to work with the new generation. Therefore, either you develop, or you give way to those who will develop.

Item 50: Portable Speakers

If you at least occasionally walk past schools, then you have probably heard loud music playing from portable speakers more than once. They have become very popular among young people due to their relatively low price and loud sound.

You can trade these columns as you like. Social networks, contextual advertising, online store, targeted advertising, etc. If you are going to create a large online store, then we recommend gradually expanding the range, because you cannot be 100% sure that these portable speakers will always be popular.

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Item 51: Fashion Clothes

Branded clothing is one of the most popular items in Moscow stores. Young people buy expensive jackets, dresses, jeans, hoodies from popular brands Lacoste, Gucci, Ralph Lauren, etc. In the regions, people simply do not have money for such brands, so they have to buy replicas. A profitable business can be built on both official brands and replicas.

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Item 52: Cosmetics

Of course, young girls actively use cosmetics to be even more beautiful. There is no point in trying to sell cosmetics that can be found in the first store you come across. It will be much more profitable to concentrate on such an assortment, which, in principle, will be difficult to find in an ordinary store in the city.

How much can you earn?

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Item 53: Sports Nutrition

Most of today's young people spend their free time not in bars, but in gyms, so they have a demand for sports nutrition. This niche already has many competitors across all distribution channels, but you can still find a place for yourself.

How much can you earn?

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Over the past few years, the demand for camcorders has grown dramatically among young people. It would seem that students and schoolchildren wanted to bring domestic cinema to a new level, but unfortunately, this is not the case. They chose an equally interesting profession and decided to become video bloggers. They can really earn a lot, but as we all remember, during the gold rush, tool sellers got rich the most. Here the situation is the same, you sell video cameras, preferably cheaper. If you embellish your ad campaigns with the fact that they're great for video blogging, you can increase your conversions.

How much can you earn?

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Item 58: Tablets

Young people mostly only consume content, and the most convenient way to do this is using tablets. They can be easily taken on the bed and on long trips. They satisfy almost all the needs of young people, which is why there is such a great demand for them. In this case, it is possible to defeat competitors only by offering goods at lower prices. To do this, you will have to negotiate favorable terms with suppliers and try to reach high turnovers.

How much can you earn?

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Item 59: Themed items

To take a simple example, Game of Thrones or Star Wars isn't just a movie and TV series. This is a huge community of fans who regularly discuss their favorite universe and buy themed goods. By themed goods, we mean figurines, board games, character T-shirts, and so on. They are in great demand and to grab a piece of the pie, it is enough to open a thematic online store.

How much can you earn?

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Baby

How much can you earn?

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Self made

Many products in demand on the market are handmade. Next, we will analyze those that are in the greatest demand at the present time. Problems in this niche can only be with scaling. If you know how to make a handmade product and sell it, then in order to increase profits you must increase the number of units produced. To do this, you will have to hire employees and train them. Therefore, sooner or later, you will need management skills to expand your business.

Item 70: Knives

Knives are metal products that are in great demand in the handicraft market. Of course, they should be beautiful and of high quality. Otherwise it is very difficult to sell the product. A person buying a handmade product assumes that its quality will be much higher than that of factories, so each knife must be carefully checked before being sent to the client.

How much can you earn?

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Item 71: Axes

Handmade axes are less popular than knives, but nevertheless there is a demand for them. Their cost can reach 100,000 rubles, which will allow you to reach huge profits with a competent approach. A more popular choice of buyers is axes for 10,000 rubles. Regardless of what price range you will be guided by, you will have to spend a huge number of hours in the workshop and even more time studying marketing tools when the finished ax needs to be sold.

How much can you earn?

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Item 72: Chess

Wood chess is in great demand in the market. Usually, such products are bought as a gift for fans of this game. On average, prices for them are from 1,000 rubles. up to 20,000 rubles. We recommend trying to make several sets and then trying to sell them. If there is a demand for your chess, then you can quit your job and completely go into this niche, because in the future it can bring in 100-200 thousand rubles of net profit.

How much can you earn?

Let's be honest - almost any person does not want to work "for an uncle" all his life, and then one fine moment comes the understanding that it is time to start his own business.

But even in periods of economic prosperity, no one wants to engage in the discovery of a deliberately failed idea.

What then can we say about times of crisis, when the slightest mistake can lead to losses.

Therefore, any entrepreneurial activity should begin with the search and selection of an idea.

And if you are reading this article, you probably want to know which the most demanded business.

Let's try to answer your question.

How is the demand for a business determined?

It is impossible to say which business is in demand and which is not.

Do you remember this expression: “There is a buyer for every product”?

So this phrase clearly demonstrates the fact that all people are different, and what one needs will be absolutely useless for another.

In general, whether a business is in demand or not is influenced by the following factors:

country and regions in it;
purchasing power of the population;
season and fashion.

What does this mean?

For example, in Ecuador, no one needs fur coats or down jackets, and in winter in the north of Russia they will buy a swimsuit only at a sale.

Therefore, the choice of a business idea should be approached taking into account the above.

So that you can determine the relevance of the business, study the following points:

availability and dynamics of demand for goods and services;
availability of the necessary raw materials and materials;
the presence of competitors and their pricing policy;
short payback periods.

Thus, you just need to study the market and understand what the population of a particular country and locality needs.

For example, in a big city there will always be a demand for a business selling fresh vegetables and fruits, while in a village almost everyone has their own vegetable garden, and its residents buy only those products that they cannot grow in their beds.

What is required from an entrepreneur in order for his business to become in demand?

When starting a business, don't rely on luck alone.

Success depends not only on the influence of external factors, the entrepreneur himself must make every effort to be noticed.

Firstly, in order to determine the in-demand business or not, it is necessary to select several ideas and analyze the demand for them.

Secondly, the entrepreneur must convey to the consumer the importance of his goods or services, and prove that his business will really be in demand.

This is especially true of some new products on the market.

To do this, you need to conduct a competent and active advertising campaign.

Thirdly, you will need to hire qualified personnel who can find an approach to each client and convince him that he needs a product or service.

The most demanded business in various fields

As it has already become clear, there is no single business “recipe” that can be called the most in demand, if only because human needs are multifaceted.

Basically, there are three areas of entrepreneurial activity:

trade;
production;

Here are examples of different types of business ideas that will be in demand among the population.

The most demanded business in the field of trade

We will not give examples in the form of opening stores with groceries or clothes.

Regardless of the income of the population at one time or another, these goods will still be in demand among the population, just people will try to save.

Still, I would like to pay attention to more interesting ideas of a demanded business in modern times.

1. Thrift store.

"Business is the art of extracting money from someone else's pocket without resorting to violence."
Max Amsterdam

This demanded business is especially relevant during the crisis, both for entrepreneurs and buyers.

At such a time, not everyone can afford expensive new clothes, so they are looking for cheaper options.

You can open regular, kids or elite.

And investments for the implementation of such an idea will be minimal, since you will need to make investments in paperwork and renting premises.

Although even the second costs can be removed if you create an online store in the form of a VK or Instagram page.

At first, you don't even need to hire anyone, so the entrepreneur can take over the seller's responsibilities.

The point of a thrift store is that people bring their clothes and set their own prices, and you are required to sell them and collect your commission.

When you open an online store, you will simply post information about the products being sold on the network and give buyers the seller's contacts.

2. Selling organic and healthy food.

In the past few years, there has been a growing trend in the popularity of fitness and nutrition.

In addition, more and more people are starting to take care of their health, and are studying the composition of food, which may even consist of half of various food additives and preservatives.

But to open an eco-store that is really in demand among the population, you will have to invest quite large sums of money, advertise your business with high quality, and also find suppliers who specialize in the production of healthy food.

So you can sell:

organic fruits and vegetables;
cereals and cereals;
bakery;
natural sugar substitutes;
vegetable and butter;
dairy products;
fresh meat without stabilizers;
natural sweets;
tea and coffee;
dried fruits and so on.

You can also open your own online store, and sell through it non-perishable products that can be sent by mail.

3. Opening a pharmacy.

Of course, not as easy as a grocery kiosk, but if you want and have funds, this is a great idea for a really in-demand business.

The purchase of medicines and medicines is carried out on a daily basis, because people, unfortunately, do not stop getting sick.

To work in this area, an entrepreneur will need to collect a number of permits, obtain a license and hire workers with a higher pharmaceutical education.

Investments in opening a pharmacy are really big, and this is not about expensive rent and paying decent wages to employees, but about the purchase of goods - drugs of various kinds, medical cosmetics and other related products.

In-demand manufacturing business

The manufacturing industry is quite diverse and concerns various spheres of life, and anyone who wants to have their own business will be able to find an idea for a demanded business.

1. Processing industries.

Our planet more and more often resembles a warehouse of used things, this problem is especially relevant in post-Soviet countries, where the processing industry is underdeveloped.

This area includes the idea of rubber tires, glass containers, plastic, paper.

The profitability of such a business lies in the cheapness of raw materials and the presence of a small number of competitors, as well as the demand for processed products in the market.

To open such a really relevant and demanded business, you must:

determine the direction of activity;
study the technological process of production;
rent a production facility outside the city;
purchase the appropriate equipment;
hire a staff;
find those in need of recycled products.

2. Production of building materials.

Even during the crisis, cities continue to be built, and people make repairs in their homes.

And this requires various building materials - wood, dry building mixtures, bricks, metal profiles, tiles and much more.

Therefore, opening even a small production of building materials, be sure that you will have a demanded business.

If you have a small start-up capital, then choose one direction and work on its development at first.

At first, you can sell finished goods to small hardware stores.

But as your business expands, do not be afraid to enter the regional and then the state market.

But in order for you to succeed, produce only high-quality building materials, and then you will always have buyers.

3. Charcoal production.

The scope of application of charcoal is quite wide.

It is used in the construction industry - for the production of varnishes, building powders, in production - as fuel, in everyday life - for kindling fires in fireplaces, barbecues.

Thus, this production can be attributed to a demanded business, since it has diverse consumers.

To implement this idea, you will not need to rent a large room and buy expensive equipment.

For a start, you can limit yourself to 20 sq.m. and a stove worth 350-450 thousand rubles.

In-demand business in the provision of services

The service industry is especially attractive for those who like to communicate with people.

This includes entertainment, catering, household, financial, legal, insurance, hotel, postal and other services.

So, you will know the "kitchen" of the business from the inside, which will make your life much easier.

1. Delivery service.

The demand for business in this service sector is associated with a constant increase in the number of online stores and the number of orders.

You can provide large goods, small parcels, ready meals, correspondence.

At the initial stage, you can do such a business at the city level, that is, work with local online stores, catering establishments, offices and the general population.

To begin with, you will need an office space and a car - an easy one for the delivery of small parcels and correspondence and a cargo one for large parcels.

Also, franchising is highly developed in this business, so if you do not want to start everything from scratch, you can buy a franchise.

2. Consulting: accounting, auditing and legal services.

This is indeed the most demanded business, as various individual entrepreneurs and companies are constantly opening.

But not everyone understands accounting and jurisprudence.

Firstly, many do not want to risk their money and are ready to entrust these matters to specialists; secondly, there is no need to hire individual workers, it is enough to conclude contracts with such firms.

The business of providing consulting services is carried out by those who have the appropriate education and experience in this area.

Here you can act alone, or you can find the same specialists who will also be interested in their independence.

3. Website development.

Any self-respecting company or firm should have its own website.

But not everyone understands the issues of its creation, so they resort to the services of webmasters.

Therefore, website development services are a really demanded business, especially in modern times.

But still, the market is experiencing a shortage of competent and creative specialists, since most of them often offer to work according to a standard scheme.

In addition, most of the companies that have been operating for a long time have their own sites, but they need to be refined and constantly developed.

This once again confirms the fact that having knowledge in this area, you can safely start your own business.

It is possible to act alone, but it is still better to team up with other webmasters and open a company.

Firstly, you will reduce costs several times, and secondly, you will work in a team.

Relevant business ideas for 2017 are collected in the video:

The proposed ideas are just a part of what you can discover the most demanded business.

This also includes the sewing / repair of clothes and shoes, construction and repair work, PR, maintenance of electronic equipment and much more that the population needs.

Think about what you would like to do, choose an area, analyze your idea, and start acting.

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Recently, e-commerce has attracted many aspiring entrepreneurs. If you decide to open your own online store, first of all, you need to carefully think over what you will trade in it. The best-selling products on the Internet in 2020, collected in this article, will help you choose the right assortment that will attract the attention of buyers.

What to sell?

As a rule, beginners who open their business online choose 2-3 categories from the top-selling products on the Internet. In the future, they are gradually expanding their assortment. For example, if you sell shoes and clothing, over time, when funds become available, you can offer consumers watches and jewelry. Thanks to this, you can significantly increase your profits.

Since a huge number of people visit the Internet every day, you can sell any product here. But, if you want to make a good income, you first need to carefully study the rating of the best-selling products on the Internet. After that, you can start forming the assortment.

Online commerce in crisis

Let's try to figure it out,? According to the statistics of the best-selling goods on the Internet, in difficult economic conditions, the demand for expensive elite products begins to grow. It is bought by wealthy people who have worried about their financial well-being in advance. In addition, during the crisis, many citizens try to invest their savings in jewelry made of precious metals and antiques to protect money from inflation. Therefore, such a product is sold in relatively large quantities.

During the period of economic instability, the demand for products of the middle price segment drops sharply. This is due to the fact that the wages of people with an average income are falling, therefore, in order to save money, they are forced to give up many of their usual purchases. Therefore, if you decide to go into e-commerce in 2020, you should not bet on a product in the middle price range.

In times of crisis, the best-selling products through an online store are cheap products. The bulk of the population of our country saves money, so they prefer to buy inexpensive goods of low and medium quality. Demand for budget clothing, furniture and food is starting to skyrocket as buyers from the former middle class are moving into this segment.

If you cannot determine what is the best-selling product in Russia on the Internet, choose one of two strategies:

Sell expensive goods to wealthy people;
Take up bulk shipments of cheap goods from, for example, China.

We form an assortment

Let's try to compile a list of the top 10 best selling products on the internet.

Quadcopters and accessories

You probably know what drones or quadcopters are. Such aircraft were originally developed for military purposes. Over time, these devices began to be actively used in everyday life and for entertainment. If you are looking, try trading drones. The demand for such a product is constantly growing, so you can make good money on it.

Gadgets and Mobile Phones

Marketers have found that such products are the leader in online sales. This category includes any product that costs less than $ 600. The tempting prices that many online stores offer are attracting consumers. About 10% of the citizens of our country can afford to regularly update various gadgets and mobile phones. Moreover, more often than not, they make such purchases online. Consumers compare prices online and in real stores, and see that there is a significant difference. After that, they easily part with their money, because they understand that they have saved a decent amount.

Appliances

These products are among the top 10 best selling products on the Internet. But many people today are afraid to make expensive purchases online. Despite the fact that prices are much lower in online stores, most of the buyers still go to supermarkets.

The fact is that such expensive things are rarely bought, so consumers want to personally compare different models and make sure that they do not have any defects. In addition, some people have never experienced mailing a product. They believe that it is much more convenient and profitable to order delivery in the city. Therefore, if you are still undecided, start with a different, more popular product.

Green tea

Trading in different varieties of green tea is a great business. Modern people care about their health, which is why green tea, which has medicinal properties, is very popular. Another popular product is green coffee. But the demand for it is starting to gradually decline, so if you want to make good money, focus on trading green tea with different extracts.

Products for cleansing the body

Healthy nutritious foods called detox products are rapidly gaining popularity. At the moment, various herbal teas and decoctions are in the greatest demand. They filled all social networks. Surely each of you at least once came across such a product in your feed. Some products are really good for health, but there are others that are similar in composition to regular tea with different fillings. And nevertheless, it is quite profitable as detox products are sold online in huge volumes.

LED lightening

This segment opens up great prospects for aspiring entrepreneurs. Experts say that literally in 10 years, all lighting devices in the world will be replaced with LEDs, since they can significantly save energy. Plus, LED luminaires last much longer than conventional incandescent bulbs.

Such an idea of your business with minimal investment in 2020, with a competent approach, will make you a wealthy person, since LED lighting is becoming indispensable in the everyday life of modern people.

Books

Despite the fact that recently many people have begun to use electronic reading devices, ordinary paper books continue to be in demand. Literary publications on specialized web sites are much cheaper than in real bookstores. In addition, many online stores offer customers good discounts and lucrative bonus programs. On the Internet, the buyer can find any edition he needs. An abstract is attached to each book, with the help of which you can familiarize yourself with its content.

Shoes and clothing

This is a product that is in demand on the market in any economic conditions. So that consumers can choose the right things for themselves, online stores provide detailed information about each product:

Colour;
Textile;
The size;
Basic performance characteristics.

In addition, they post photos in which you can see how this or that thing looks. As a rule, clothes are shown by models, so the buyer can visually evaluate how it looks on a person. Despite the fact that many citizens of our country continue to buy clothes in ordinary stores, such a product entered the top ten best-selling products on the network. By the way, reselling clothes is a great option for people who are interested in.

Children's toys and gifts

Many modern consumers prefer to order gifts and toys online. There are many sites on the network that offer their services for the selection of gifts. Thanks to this, a person can easily choose a suitable surprise to please his family or friends. To make the gift unique, you can make it personalized, that is, order some kind of original inscription or engraving.

Cosmetics

Experts believe that cosmetics and perfumes are the best-selling products on the web. Many online stores that sell products from well-known brands offer video tutorials and workshops to consumers from experienced professionals. Thanks to this, consumers receive quality goods at affordable prices and learn how to properly use the purchased cosmetics. If we talk about perfumery, then usually only proven popular fragrances are bought through the network.

10 criteria for a profitable niche: What to sell online?

During the crisis, many entrepreneurs who trade on the Internet go broke or lose most of their profits. This is because they don't want to change how they work. If you select the best-selling products on the Internet and fill your site with them, online trading will bring huge profits, regardless of the economic conditions.

Before choosing a profitable one, first carefully research the market and study consumer demand. Each city has its own product categories that are most in demand in your region. Trading in such products will allow you to get a good stable income.

Customer confidence

An important feature when selling goods via the Internet is customer confidence. Therefore, you must be very responsible in your work. It is unlikely that a buyer, with today's competition in the market, will want to wait until you have time to communicate with them, send the goods, etc. Therefore, you will have to work seven days a week, take into account all the wishes of customers, navigate the goods being sold. Otherwise, buyers will simply go to competitors.

conclusions

If you are attracted to, open your own online store, select a few items from the list of the best-selling products and get started. Online trading is just beginning to gain momentum, so if you take your niche in this area in time, you can achieve tremendous success.

Our age of high technologies is good because many things can be done without leaving the computer. For example, today it is not at all necessary to spend time on a shopping trip - all purchases can be made on the Internet. This makes it easy for a budding entrepreneur to start and successfully develop a business selling goods over the Internet. Before creating an online store, you should carefully study the sales statistics for recent years. If you understand what is popular with consumers in 2019, your business will be profitable. However, you should not rely only on popularity, because bread, alcohol and tobacco products are very popular, but their implementation will not bring much profit. So what is profitable to sell? So, according to statistics, it can be assumed that in 2019 the best-selling goods on the Internet will remain:

Smartphones, tablets, irons, hair dryers, vacuum cleaners and other small household appliances;
Shoes and clothing;
Tickets for transport, cinema, theater, concerts;
Perfumes and cosmetics;
Medicines;
LEDs;
Books;
Goods from China.

Depending on the size of the start-up capital, you need to choose the price category of what will be sold in your online store.

According to the statistics of 2019, the best-selling goods on the Internet are cheap goods. In times of crisis, cost becomes a more important criterion than quality. Therefore, budget furniture, inexpensive clothing and food products are beginning to be in demand. In addition to ordinary buyers, former representatives of the "middle class" are also interested in this price category.

What is not worth selling?

Among the best-selling goods on the Internet in Russia in 2019, there are categories that should not be sold because of the fiercest competition. These include gadgets and household appliances. If you still decide to sell the most popular products on the Internet in 2019, then your competitors will be not only well-known and little-known trading platforms in Russia, but also Chinese online stores.

Clothes and footwear

While buying clothes and shoes usually requires trying on, these are the best-selling items on the internet today. Why? - Yes, because a quality item on the Internet is much cheaper than in a boutique. In addition, people need to dress and put on shoes regardless of the economic situation in the country. Therefore, there will always be a demand for a "clothing" product. Online clothing store - great. The main thing is to choose the right assortment, make high-quality photos and product descriptions. Of course, there is a possibility that the item will not suit the buyer, so the risks of returns must be taken into account. To minimize such risks, you should carefully approach the advice of clients. With the right approach, selling clothes and shoes will bring good profits. Statistics show that, for example, last year dresses became the best-selling item for women.

Tickets for transport, cinema, theater, concerts

The days of dealers earning fabulous money have gradually passed. New technologies, including e-commerce, allow you to purchase a ticket for any type of transport, as well as for all kinds of events, without getting up from the couch. Electronic tickets are one of the best-selling items on the internet. Of course, it will not be easy for a beginner in this business, since the competition in this segment is quite high. But if you are committed to serious work on the promotion and promotion of your resource for reselling tickets, then your business will be successful. Those who have potential partners - event organizers will also be able to make good money on tickets.

Perfumes and cosmetics

These categories are undoubtedly in demand among buyers, even in difficult times. When opening an online perfume and cosmetics store, it is important to have a good website, conduct regular advertising campaigns and, of course, sell exclusively high-quality products of well-known brands. If you think about what are the best-selling products on the Internet during the holidays, then perfumery and cosmetics are some of the first options that come to mind. This product becomes a wonderful gift for the New Year, Valentine's Day and March 8th.

Medicines

Medicines, herbs, medicinal teas and dietary supplements are also among the best-selling goods in Russia. These categories, despite their popularity, can be harmful to human health. When reselling such products, be careful to sell only a quality product. Pay special attention to the shelf life of the goods and the credibility, reliability of the manufacturer.

LEDs

LED lights can be considered the best selling products in online stores in 2019. First of all, this is due to the fact that they consume half the electricity than conventional lamps and last several times longer. The demand for these products is growing every day, as in times of crisis people strive to save energy. The business of reselling LEDs is profitable, although the competition in this area is already quite strong.

Books

The rapid development of the e-book market could not completely replace the traditional ones. Are books among the best-selling items on the Internet, how do you know? - Very simple: take a closer look at what many people are doing on public transport. - They read paper editions! Finding a bookstore selling the literature you need is troublesome. Therefore, buyers are looking for books on the internet. Consequently, the resale of traditional books is a lucrative business, even though many of us find the electronic form of publications and documents more convenient. The markup for this category of goods can reach 50-60%, the payback of the business is at least a year.

Cheap goods from China

Chinese merchants have successfully implemented ideas for the production of popular items. The purchasing cost of Chinese goods is laughable. And in 2019, the best-selling goods from China on the Internet remain fakes or, more correctly, replicas of things from famous brands:

Adidas;
NIKE;
UGG Australia;
Timberland;
iPhone from Apple;
Converse;
Lacoste.

Many of the best-selling items on the Internet are not original, but made by the Chinese in a very high quality. Consumers see no reason to overpay "for the name" of the manufacturer. In addition, many brands locate their production in China, so local craftsmen adopt the secrets from the masters and successfully use them in their technological processes.

Find suppliers first. To avoid dependence on one supplier, keep several wholesalers in stock in order to quickly reorient in the event of a sharp increase in the purchase price of items being sold. You can search for them on specialized forums, ad sites, at thematic exhibitions.

Depending on your capabilities, you need to choose a scheme for working with a supplier. There are several options for interaction:

Purchase with further storage in your warehouse;
Purchase from the supplier's warehouse by availability;
Selling directly from a third party warehouse (dropshipping) is the best solution to the question: "?"

The next steps will be: registration of a hosting (about 1000 rubles per year) and a domain (about 100 rubles per year), creating an online store website using a special constructor, launching, filling the site with goods and thematic content, advertising and promoting an online store, analysis sales figures and finding ways to increase them. The profitability of the online store at the first stages will be 20-25,000 rubles. per month. If you wish, you can turn a small online store into a huge platform where hundreds of products will be sold. Income will directly depend on the quality of your work.

conclusions

The list of products that will sell well on the Internet is endless. To achieve success in online sales, it is important to create a list of the world's best-selling products, find your niche, attract customers, introduce seasonal products into the game on time, and be able to properly respond to changes in market conditions.