Planning Motivation Control

French brand of rooster shoes. Suits for all occasions

French brand Le Coq Sportif “ate the dog” in the production of sportswear and footwear. The company has a lot of more hyped competitors (Nike, adidas, Reebok), but there is one feature in which it excels. In particular, the online store Le Coq Sportif and retail boutiques are selling collections in retro design. The cut, colors and even the logo take customers to the second half of the twentieth century.


The company mainly produces small collections, which include women's and men's T-shirts, polos, sweatshirts, trousers, sneakers, sneakers and accessories. Men's lines are more extensive than women's ones.

What is special about Le coq sportif brand products:

  • there are no bright and acidic shades in the collections;
  • the design favors retro detail over functionality. A great option for inexpensive retro chic;
  • products are associated with tennis, running, cycling, football;
  • many things fit perfectly into everyday outfits.

Product prices are above average. You can buy goods from Lecospor in Moscow or cultural St. Petersburg right now using the Shopomio service. Discount goods are sold out cheaper: a cap - from 488, a T-shirt - from 732, sneakers - from 1260 rubles.

Clarify information

Range: Le Coq Sportif collections are usually small and consist of men's and women's sweatshirts, sweatshirts, T-shirts, T-shirts, sweatpants, shorts, sports shoes and accessories. The men's line is more extensive than the women's one. Unlike adidas, for example, Le Coq Sportif does not use too bright, acidic colors in the collections; the emphasis in design is more on retro aesthetics than on functional elements. If we are talking about the women's collection, then often classic sports models are transformed towards greater femininity - polo, for example, brand designers can slightly expand to the bottom, and make the sharp corners of the collar semicircular.

Uniqueness: Le Coq Sportif is a great option if you like retro chic, but there is no money for Maison Kitsuné. Many Le Coq Sportif pieces fit well into the everyday wardrobe. The brand has traditionally been associated with sports such as tennis, cycling, running and football. Le Coq Sportif clothing suits those who are constantly on the move - from the office to the tennis court, and from there to the university auditorium.

Relevance: despite the eternal close competition with such giants as adidas, Reebok, Nike, Puma, Le Coq Sportif manages to stand out from their background with a design that has stopped in the past. The cuts and colors of Le Coq Sportif items subtly refer to the sportswear of the second half of the 20th century. Even the logo of the brand - a rooster in a triangle - looks in good sense out of date.

Price policy: T-shirts and T-shirts cost an average of 80 euros, sweatshirts - 100 euros, the price of sneakers and sneakers ranges from 70 to 100 euros.

History: Emile Camezu was born into a French family that has long been involved in weaving. It so happened that he was actively involved in football, cycling and gymnastics, but never became a professional athlete. Instead, he went to work in a local sports club as an administrator, his responsibilities included, among other things, the supply of equipment for the players. Not finding a decent version of the form, he himself began to alter clothes in his father's weaving workshops. This is how the Le Coq Sportif brand was born.

The rooster (symbol of France) in the triangle became the logo of the company. Soon, the company became a supplier of uniforms for the Tour de France cycling race, and began cooperating with many sports clubs and teams at the Olympic Games. Unable to withstand competition from other sports brands, the brand found itself on the verge of ruin in the 1990s. In 2005, the rights to the brand were purchased by Airesis. First Russian store Le Coq Sportif opened at Winzavod in Moscow in 2008.

Fans of democratic style and restrained, comfortable elegance are well aware of the iconic brand le coq sportif. It will certainly appeal to admirers of brands such as marc o polo and ben sherman, without which there would be no smart casual and informal business fashion.

Sports assortment

Le Kok Sportiv company is known to everyone as a manufacturer of sports uniforms. But one cannot ignore her merits in creating clothes and shoes for active leisure enthusiasts. Every year, exclusive lines are released that present incredibly comfortable outerwear, tops, sweaters, long sleeves, T-shirts, trousers and much more. Recently, the online store le kok sport has pleased its customers new series, in which you will see pastel colors, bright prints, presentable polos, classic sneakers in the best brand interpretation, stylish slip-on sneakers ... And that's not all.

Suits for all occasions

Be sure to pack the wonderful vacation and travel tracksuits designed especially for you by le coq sportif, inspired by the spirit of retro. Do not forget to purchase the latest Bermuda shorts that Lekok Spor has released in an original, rich palette. The le coq sportif sneakers deserve special attention, which will change the way you look at everyday shoes and offer you a new level of comfort. Reborn after 150 years of work, the company does not forget about its successful experience and continues to win hearts around the world.

If you wear a suit from john richmond to work, be irresistible on vacation with le coq sportif. This brand is designed to satisfy the most demanding requirements, and the quality of its products leaves nothing to be desired.