The children's clothing franchise is mainly offered by a wide range of well-known brands. The Russian franchise market offers offers from both domestic and foreign companies. The products presented on store shelves are products made from environmentally friendly materials using spectacular designs for children's clothing.

Among the advantages of children's clothing franchises are the simplicity and transparency of the business, a short - no more than six months - the payback period of the investments made. The low threshold for entering the business, combined with the rapidly growing market for children's goods, is especially attractive for start-up entrepreneurs who do not have the relevant experience and confidence in their abilities.

The franchise is an offer of the company of the same name, founded in 2001 and engaged in the production of fashionable and stylish children's clothing. Today the company has 13 own enterprises and 18 enterprises opened under a franchise agreement. Not only Russian designers take part in the creation of the collection, but also representatives of the Italian design bureau. The franchisor provides comprehensive customer support at all stages of opening and managing a business.

The amount of investment required to open a business for this franchise of children's clothing is from 1,500,000 to 2,500,000 rubles. The franchise agreement does not provide for the payment of a flat fee, royalties or any other payments. Depending on the size of the investment, the franchisee must be the owner of the premises with or without renovation; the area of ​​the site is 70 square meters. The period required for the return on investment is from 9 to 18 months. The launch of the store takes place within one and a half to two months.

Franchise of children's clothing from the same name widely famous brand, of the company founded in 1997, is a proposal that attracts optimal conditions... The Gulliver network is well known both in the cities of the Russian Federation and on the territory of Kazakhstan and Ukraine, Belarus and Azerbaijan, Finland and New Zealand.

The volume of investments required to open and establish a business project is 2,200,000 - 2,900,000 rubles. The franchisee pays only for the goods purchased from the company. Royalties, entrance fee, and other types of current payments are not provided for in the franchise agreement. The payback period for the investments made by the franchisee is one and a half years. The area of ​​the premises required for starting a business is from 60 to 90 square meters.

Please see the list of children's clothing franchises. In this list, only the most profitable in terms of conditions and payback of the franchise of clothes for children are selected. The demand for baby clothes never decreases. This is because parents are always ready to give their children all the best.

If you liked any of the franchises on the list and would like to know more about it, please contact the franchisor directly. You can easily find his contacts on the Internet.

Opening a franchised children's clothing store is much easier in terms of material and labor costs than trying to start a business from scratch on your own. Try it and you will feel the quality support of the franchisor in solving organizational issues. The business plan that you will be helped to draw up will make your work as a children's clothing franchise pleasant, and most importantly profitable.

Please check out the video reviews of children's clothing franchises:

List of children's clothing franchises

Below we have selected for you several franchises of children's clothing that you may be interested in. Please read them.

A buzzword that has become almost the flagship of small businesses in recent years. They follow those who created the brand, created the name and developed the working mechanism for making a profit. The growth of the population's solvency a couple of years ago gave a powerful impetus to the development of trade in.

Among the children's stores "with the name" there are many who are involved in franchising schemes. However, it is worth immediately making a reservation on terminology. There are no such terms as “franchise” and “franchisor” from the point of view of the legislation of the Russian Federation. The legal relationship between the owner of the franchise (franchisor) and the user of the franchise (franchisee) is built in accordance with chapter 54 Civil Code RF "". It is this concept that most closely matches the of English language the word "franchising".

An entrepreneur preparing to acquire a franchise and open, for example, a store, should be aware that the format of a franchise agreement is illegitimate. Traditionally, a commercial concession agreement is used. Alternatively, a licensing agreement is widely used, the legitimacy of which is secured by the legislator.

The commercial concession agreement, being in a fairly strict legislative framework, imposes significant restrictions on the franchisee, while at the same time providing him with more protection against the illegal actions of the franchisor.

The license agreement is less bureaucratic and gives the franchisor the right to independently determine the rights and obligations of the parties, and establish a liability regulation.

Today, the problem of the vulnerability of franchisees from low-quality franchises is very urgent.

The purpose of this article is to analyze and understand what the pros and cons of a franchise offer are on the example of such a niche as the trade in children's clothing.

Working in a large network with a well-known name and well-functioning business structures saves money and time.

But the very opening of a children's store under a franchise can be more expensive, in addition, certain restrictions are imposed on the conduct of business. Nevertheless, this commercial direction is actively developing both among foreign and domestic brands in the world of children's fashion.

Relevance and features of doing this business

Opening as own store children's clothing, as well as a franchised store with a brand is quite affordable, you just need to decide on a suitable market segment and choose the optimal economic approach.

The attractiveness of this type of trade is obvious, since you do not have to buy expensive equipment and acquire additional specialization. The product itself, children's clothing, has always been in demand, and the sale of quality clothing can regularly generate income.

When planning to open a children's clothing store should plan indicators depending on the investment, taking into account the following points:

1. Site for organization: monthly rent from 20-40 thousand rubles (small store).
2. Regular purchase of goods, investments per square meter can range from 10 thousand rubles.
3. In summer, it is possible to fill up to 40 units per 1 square meter, in winter - up to 30 units per m².
4. The area of ​​the store should be the larger, the larger the settlement. So, for example, an area of ​​90 m2 is recommended for settlement up to 300 thousand people.

To open such a business, you will need to conduct market research, develop, draw up a clear one and be ready for initial investments from 350,000 rubles - for paperwork, rent paid for several months and minimum purchase goods.

Mastering the niche of children's clothing, you can go in a slightly different way, taking a reference to a more economical buyer. So, for example, open your own. For its launch and operation, the requirements and standards will differ in their budget. Such a business can be developed with minimal start-up investments even in times of crisis. The cost of completing the premises will be from 25 to 150 thousand rubles.

With an estimated cost of opening and the first month of work of 100 thousand rubles, income can be about 15% of sales.

With proper business management, the costs are about 6 months.

Features of opening this type of business on a franchise of a Russian and Western company

A variety of franchise offers from both Russian and Western companies creates the problem of choosing the option that suits you. And this applies not only to the size of the initial investment and subsequent "bondage" (royalty) for the partner, but also the reliability of the company offering the franchise.

The order of prices for a Western franchise of a children's clothing store is usually higher than the Russian standard. Western partners who come out with an offer on their franchise for children's products usually sell the right to use the brand for no less than $ 2 thousand. They position their segment as VIP-class goods.

Russian entrepreneurs have managed to succeed in the competitive struggle and often refuse to set the price of a franchise, “gaining” its value with the conditions and requirements for running a brand business. So, VIP class Russian production may even cost more than the western option, amounting to several million rubles as an initial investment.

In the case of working on a franchise for an entrepreneur, there appears a benchmark in conducting market research, doing business and a sufficiently high-quality product supplied from wholesalers within a specified time frame.

Moreover, with positive points of view:

• there is an opportunity to obtain a loan with a more acceptable interest;
• there are guarantees of receiving customers who are ready to make a purchase of products of this particular brand;
• more favorable purchase price from wholesalers;
• assistance of specialists in the selection of premises for rent, decoration of the store in accordance with the corporate identity, holding promotions;
• personnel training is carried out.

On the other hand, you shouldn't forget that you usually have to pay for a franchise. The more the brand is promoted, the more.

In the contract the instructions of the franchisor are prescribed to be followed. An entrepreneur needs to be prepared:

• rent a room that is located in a walk-through area (from 70 thousand rubles per month);
• strictly adhere to the concept of the store of this brand (it can take from 300 to 500 thousand rubles to decorate the store);
• carry out regular purchases of goods (in basic set from 500 thousand rubles);
• regularly send reports on their activities to the owners of the network;
• pay monthly royalties throughout the entire cooperation.

The entry fee includes not only the acquisition of the right to work with the brand, but also the full purchase of goods and equipment, rent or purchase of a place for trade.

Many well-known Western and Russian brands offer their franchises: Next, Orby, KANZ, Acoola, La compagnie des petits, Stilnyashka, Veselo Shagat, Ivashka, Crockid, Choupette, Izabella Baby and many others.

Various brands are opening their boutiques everywhere, not only in Moscow and St. Petersburg. Thus, the Jerry Joy trademark is expanding its presence in Krasnodar, Cherepovets, Samara, Chita, Krasnoyarsk, Yekaterinburg and some other cities. Stilnyashka plans to open at least 50 stores every year.

When opening a store under a franchise, you should focus on the purchasing power of people living in the region - in areas remote from the center, it is usually lower. And also learn about established competitors.

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Overview of the most popular offers

Next

Children's stores of the English Next brand have been presented on the Russian market since 2006 and offer wide range of clothes, shoes and accessories in a comfortable and original casual style, everything is of high quality. Favorably distinguished by a democratic pricing policy, the brand has an additional line of expensive goods.

The amount of investments, lump-sum fees and royalties is not regulated, it is individual in nature. The area of ​​the room is from 50 to 250 sq. meters. The work is carried out with both legal and individuals who have real trading experience in this area.

The expected payback period for the franchise is 17-18 months.

Ivashka

Stores of the Russian manufacturer of high-quality children's knitwear from the city of Ivanovo have been operating since 2006, opening new branches throughout Russia (currently - 14). The shops have a wide range of children's clothing for children from birth to 12 years old. The company's policy is flexible, offering franchise cooperation on mutually beneficial terms.

So, admission fee and royalties absent. There is a possibility of using software for trade management. There are deferred payments, receipt of goods for sale. Possibility of opening a retail outlet in the region (website - free).

Space requirement - from 30 to 50 sq. meters.

Estimated payback business - 14-16 months.

Duckling

The Russian brand "Utenok" is one of the most attractive franchise business options in the segment of Russian-made children's clothing. Start-up capital 150-198 thousand rubles.

A small area of ​​the room is 15-20 sq. meters, in a busy location. No advertising fees or royalties.

Estimated payback is 6-7 months.

KANZ

Network practicing retail sale high quality children's clothing, will require a potential partner:

• premises of at least 80 square meters;
• payment of a franchise in the amount of 2,500 thousand rubles (there are no other payments).

In addition to meeting the company's standards and regular reporting, the partner will need to accept pre-order collections 2 times a year. The partner is presented with the opportunity to establish a high margin.

Estimated payback- from 18 months.

Acoola

The Russian brand of children's clothing (for children from 2 to 14 years old), promoted since 2010, has more than 150 of its own and 50 franchising enterprises. Franchise does not suggest lump-sum and royalty payments. Required size retail space- from 120 square meters.

Initial investment to create a children's clothing store Acoola will cost from 1,000 to 3,000 thousand rubles.

Expected payback period franchises - 6-9 months.

Orby's franchise offer is covered in the following video:

Sportswear for children

A stable network of sports stores of the Forward brand, which guarantees the stability of business and minimizes risks. The room should be from 50 to 100 square meters. In this case, an additional condition is that the partner has 20% of the warehouse space.

Initial investment 2600 thousand rubles.

Monthly turnover store - 200 thousand rubles.

The declared payback investments - from 16 months.

Features of opening an online store

When working on a franchise, it is quite relevant to open an online store with an operating outlet. But even if there is no place for trade, you can think about opening your own online store for a quick start of your business. According to statistics, about 60% of users make purchases on the Internet.

The amount of investment will depend on the requirements of the franchisor and the positioning of its exclusivity.

In case of work with foreign partners investments can be about 140-400 thousand rubles, in the case of working with domestic partners - much less, and sometimes free (when organizing a retail outlet, for example).

In some cases it is required to pay an entrance fee and royalties, in some it is not.

The return on investment is on average the same as in the case of opening a real children's clothing store - from 16 months.

Consider the possibilities of creating an online store that is represented by a trademark Izabelle Baby positioning exclusive premium class items for children.

Initial investment - 400 thousand rubles.

The need for the room- from 10 square meters. Franchise cost - 70 thousand rubles.

Planned payback period- from 18 months.

The site design is the same for all countries, with updated information for each country. The site has an embedded agent program that calculates special bonuses for agents. This franchise allows you to independently determine the volumes working capital(from 8 thousand dollars). The order of goods is made through a special partner site. There are no restrictions on purchases. The franchisee determines the size of the margin independently.

On the site, you can sell products from other suppliers, however, in the amount of no more than 30%.

Currently, few brands of children's clothing are ready to offer opening their own online store. Most likely, this will be a common existing site. brand, where information about the coordinates and details of the franchisee partner will be located. An order from such a site is controlled by the franchisor, and its execution can be delegated to a partner company in a particular region, if this is provided for by the terms of the concession agreement (license agreement).

An overview of the terms of several more franchise offers is presented in the following video playlist:

1077 07/26/2019 5 minutes

For an aspiring entrepreneur interested in developing a children's clothing store, franchising with a large company will prove to be very profitable and successful. The ability to learn from the network owners, work under famous name help to make the business as profitable as possible.

Benefits of opening a franchise children's clothing store

Main advantages:

1. 1. There is an opportunity to take a loan for business development, since the franchisor often cooperates with a large bank that assigns a sparing percentage for partners.
   2. Brand popularity with which the franchisee cooperates. The concept of the store is known to customers, the reputation of the company is high, so the businessman is guaranteed to get customers ready to make a purchase.
   3. High quality products from warehouses. The franchisor has long established relationships with wholesalers that sell goods at a bargain price, and the quality of the material is always excellent.
   4. Free consultations from the company... Experts provide a design project for a store, designed in corporate identity, help to conclude a lease agreement, preliminary estimate the premises, help to choose the best option.

Personnel training is carried out separately, often free of charge or for a small fee for a businessman. Consultations are provided, a store development plan is provided, sales experience of the franchisor's firm is provided. Business is carried out according to a ready-made and pre-successful plan with support from the company.

Franchises of children's clothing stores in Russia

Total Look

Conditions for launching your store:

1. An initial purchase of goods is required, which occurs at a time. There is a 10% discount on the price.
2. Without taking into account the commodity content, the investment is 12,000 rubles per m².
3. Full filling of the store with goods will take up to 15,000 rubles per m².
4. Usually it is possible to fill up to 40 units per m² in summer, clothes for the cold season take up to 30 units per m².
5. The area of ​​the store is calculated depending on the settlement selected for the installation of the store. With a population of up to 300,000 people, you need from 90 m². If people live above this mark, an area of ​​more than 120 m² is required.
6. If the premises are equipped in a shopping center, its total area must be at least 15,000 m².
7. The store should be located near children's centers or baby store, preferably different from the profile of the Total Look subsidiary.
8. Showcases must be completely open for viewing, therefore, it is allowed to make a facade only of transparent material.

Another franchise of children's clothing stores is described in this video:

PlayToday

Terms of purchase and maintenance of the store:

1. Constant updating of a large assortment, supplying goods for every taste, a variety of elements.
2. The interior is laconic, but practical and of high quality. It should not be performed in bright colors, since it is imperative to emphasize the quality and beauty of the goods provided.
3. The staff must actively cooperate with customers, provide any assistance related to the purchase of goods.
4. Dressing rooms are built so that both children and their parents can freely enter. Very small customers also come to the store who cannot dress properly without the help of their parents.
5. The play area is equipped with all the toys children need.

Additionally, there is a sofa or soft carpet, and on one side there is a large TV set for watching cartoons.

Features of working on a franchise

The franchisee must follow all directions given by the franchisor. They are prescribed in advance in the contract.... It is necessary to immediately discuss the nuances, deviations from the rules of the network.

1. The concept of the store must strictly correspond to all points of sale of the chain, since they embody a single brand.
2. The franchisee constantly sends to the owners of the chain reports on the activities of the store.
3. Are carried out free consultations on running a business, assistance is provided in the correct implementation of all activities related to a children's clothing store, which is very convenient for inexperienced businessmen.
4. The entry fee includes not only the acquisition of the right to work with the company, but also the full purchase of goods and equipment, rent or purchase of a place for a store.

Sometimes it is necessary to pay royalties every month for the duration of the cooperation.

Calculating the approximate costs of starting a business

Rent point of sale will cost, depending on the selected city and area of ​​the premises, in the amount from 70,000 rubles to 300,000 rubles and higher.

Often franchisors note that with a small population of the city, the area of ​​the store may be smaller, and renting outside the regional center will be much cheaper.

Hiring staff with appropriate qualifications and a willingness to learn to work according to the standards of the franchisor's firm will cost at least the total number of average salaries for the required positions.

In order for employees to listen to customers' opinions, to act as consultants of their own style, it is necessary to raise salaries and accrue bonuses, for example, a percentage of sales.

The design of the sales area and the external design of the premises must be made in accordance with the standards of the entire network, which is often not easy due to the rarity of materials or their high cost. The development and design plan is provided by the franchisor, therefore, the services of a specialist are not needed, however, the purchase of all materials and the repairs falls on the shoulders of the franchisee.

You need to count on an amount of at least 300,000 rubles if the franchisor asks to maintain its own style only in the store's sign in the interior decoration.

Equipment, such as stands, is often purchased in bulk. Often the franchisor provides contacts where you can purchase equipment in the style of stores throughout the chain at reduced prices.

If the owner of the company is not too demanding, you can get by with an amount of 100,000 rubles, but when opening a large store and observing the standards of a well-known company you will have to spend 200,000-500,000 rubles.

Additional items such as a playground, bright fitting rooms are also purchased by the franchisee. Depending on the quality of the interior items, the price can go up dramatically.

You will have to spend time and purchase the goods proper quality and at a reduced price if you want to save money. Elements for a children's corner will cost no less than 50,000 rubles, and beautiful fitting rooms need to be purchased in a set, then, for example, four pieces with a rigid frame (not with a curtain) can be purchased at a cost of 200,000 rubles.

The purchase of goods in a basic kit can cost from 500,000 rubles and even lower, but should not be limited to standard set... A variety of choices of different items of clothing, not just the most popular items, will help win the favor of visitors.

Profitability

A franchised children's store is usually opened by novice businessmen or those who do not understand this direction.

Thanks to the interest in promoting the outlet and consulting support from the franchisor, a person knows that his investments are almost guaranteed to pay off... This aspect already speaks in favor of profitability.

Opening a children's store under a franchise costs a businessman no less than starting own business.

Savings options appear Money and time, since there is no need to look for suppliers, contacts with them have already been established by the owner of the company, there is no need for large-scale promotions, because brand name has already been promoted... It is always more profitable to work in a large network, because in addition to well-established business structures, there is also a large influx of clients who trust the company.

Children's products are not economical. This is approximately how entrepreneurs who choose this business niche reason. They hope for stability of demand and most often hit the mark.

Children are the most precious thing parents have, and therefore money for them spend very willingly... In addition, babies are growing rapidly, and their wardrobe has to be constantly replenished. Therefore, many novice businessmen turn their eyes to children's clothing.

At first glance, opening a children's clothing store from scratch is as easy as shelling pears. However, in reality everything turns out Not certainly in that way... Why should a children's clothing franchise be preferred to an independent opening and how much will it cost to start a business in this area? Read on.

Children's clothing market

The children's clothing market differs in many respects from the adult clothing market due to the specifics of demand: the quality of goods and the composition of the fabric are still more important than fashion trends... Although over the past few years, parents have begun to pay more attention to the compliance of children's clothes with fashion.

At the same time, according to the representative Fashion Consulting Group Olga Steinberg, various price segments, as well as functional and style groups inherent in adult clothing, began to appear more clearly in the children's clothing market. On the this moment the children's segment is the most fragmented in comparison with the female and male segment.

At the same time, children's clothing is the only clothing retail segment that did not show a decline during the crisis. According to the Euromonitor agency, in 2014, sales of clothing and footwear for children in Russia increased by 13%, and the total market volume amounted to 269.2 billion rubles. According to another marketing agency- Synovate Comcon - the market results were much more modest: an increase of only 4.3% and total volume 164.9 billion rubles.

And yet, there is growth in the market, although it is lower than in the pre-crisis time. Analysts unanimously argue that the reason is the unwillingness of Russian parents to save money on their children. This moment is rather psychological: it is easier for many to refuse to buy new clothes for themselves than for a child.

But the crisis still forced the parents to approach the issue of buying children's clothing more rationally. As in all clothing retail, the children's sector decreased number of spontaneous purchases... Parents stopped simply grabbing another shirt or dress they liked from the store shelves and began to analyze how much this or that thing is necessary for the child.

Another trend that is characteristic of all clothing retail in general is the transition of consumers to cheaper price segments... Those who used to choose "premium" today willingly switched to "medium". Consumers also benefit from the fact that children's clothing is still less focused on brands or in line with fashion trends, which means that it is easier to give up the habit of buying premium things. But buyers are in no hurry to reduce the requirements for the quality of products.

At the same time, it is important to note that while consumers tend to buy cheaper, prices only go up... According to the Association of Children's Goods Industry Enterprises, over the past year various groups children's goods rose in price from 15 to 40%. This is especially true of imported children's clothing.

In this regard, certain advantages in their work were gained by those store chains that have production facilities in Russia. Local production is cheaper than imports, which allows hold the prices of goods, and in turn, attract buyers. According to Fashion Consulting Group, due to the depreciation of the ruble over the past year, the import of children's clothing to the Russian market has decreased by 30%.

Therefore, in 2015, they were in favor clothing manufacturing companies that have more opportunities to keep prices down. Director of store chain development PlayToday Irina Kakorina notes that in 2015, thanks to improved production technologies and optimization of logistics, the company managed to reduce costs by 10%. Another manufacturer - Orby- kept prices at the level of last year, and even reduced them for certain groups of goods.

At the same time, which is especially important for consumers, the quality of the clothes does not suffer... All this gives the chains of children's clothing stores a significant advantage in a crisis.

Networks and franchising

Another important feature of the demand in the children's clothing market is that things for babies are still the most eager to buy. in chain stores... At the same time, the share of purchases is growing not in specialized children's stores, but in large clothing chains “for the whole family”: H&M, Modis, Sela, Ostin and others.

An actively growing segment is online sales of children's clothing, especially in the younger age range. The thing is that it is often much more convenient for mothers to order things through the website than to spend time and energy on shopping trips with their child. Esky, Mamsy, Child's world, Korablik, Daughters-Sons, reports Fashion Consulting Group.

Nevertheless, there are a lot of special chains selling children's clothing and children's goods on the Russian market, and the demand for them is still high. Undisputed leaders here are Detsky Mir and Gloria Jeans. According to RBC.research, in 2015, Detsky Mir stores were visited by 76% of respondents aged 18 to 54 at least once. During the same time, 39.9% of consumers of children's goods made purchases in Gloria Jeans.

These two leaders are followed by such large retailers as Dochki-Sinochki, Korablik, Akademiya, Smik, Deti, Mothercare, Mamas & Papas, Gulliver and others. It is difficult to say unequivocally what is the share of franchise networks in this segment. New franchises appear and disappear quite rapidly. For example, the same Gloria Jeans used the franchise model until 2009, and then decided to abandon it. However, the children's clothing franchise remains very popular in the market. About two dozen franchise offers in this area are presented at BIBOSS.

First of all, the children's clothing franchise will be of interest to those who have no experience in this market or have very little experience.

For example, a franchisee Sweet berry In Arkhangelsk, Anna initially opened her own store, but less than two years later she decided to buy a franchise "primarily because of the brand's extensive experience in this area." An aspiring entrepreneur often lacks the necessary competencies in marketing, merchandising and other industries that greatly affect success.

Although the franchise of a children's clothing store is bought not only by beginners. Among franchisees, there are more and more entrepreneurs who have managed to work with a particular brand as a wholesale buyer for their own store. Head of Network Development Department "Mischievous" Igor Kharchenko reports that among the buyers of the franchise is about the same number of beginners and experienced businessmen.

So what makes seasoned entrepreneurs ditch their own business in favor of a franchise? The thing is that the children's clothing market is developing rapidly, more and more federal players are entering the regions. “Their stores provide high level service to compete with small firms or individual entrepreneurs simply cannot "- says the franchisee of the Shaluny chain in Kirov Dmitry Kochev... According to him, opening a children's clothing store of this level alone is much more difficult and more expensive than franchising.

Dmitry himself has been the owner of his own store for more than five years, but in the summer of 2014 he decided to open another franchise outlet. According to the entrepreneur, conversion in a franchise store higher than in its own: “The network gives certain technologies of work and professional advice on various issues. Naturally, all this brings money. "

Another advantage of a franchise over wholesale purchases of clothing of the same brand is more flexible working conditions... The companies are very willing to provide their franchisees with deferred payments for goods when filling stores, pick up unsold goods from past collections, and allow them to quickly "sort" the assortment.

Another important element of support is providing special software... If small single stores are usually limited to using only one cash register, then for a modern store that is part of a large network, this is no longer enough.

Therefore, most chains provide their franchisees with software that allows you to control everything related to the movement of goods in the store: their receipt, sales accounting, and so on. It also makes it possible to quickly receive information about price changes, send and receive documents, generate reports.

One way or another, the children's clothing franchise allows you to get certain advantages before self-discovery, ranging from more interest from buyers to all kinds of support measures. But franchisors also put forward certain requirements that ultimately affect the cost of opening a store and its payback period.

How much does it cost to open a children's clothing store?

When opening a franchise children's clothing store, you should know that the investment costs consist of 50% of the cost of the premises for a store and another 50% - from the cost of purchasing goods.

For retail, the place and premises of the store are at least half the battle. Shopping room must meet certain requirements for the area: it must be sufficient in order to profitably present the collection of clothes. With regard to accommodation, chain stores of children's clothing are usually located in shopping centers with good traffic, preferably on the so-called "children's floors", where there are other stores of children's clothing and toys. entertainment centers... But street retail chains do not favor, discussing each such area with the franchisee on an individual basis.

A good franchisor will most likely not agree to any premises, moreover, he will help the franchisee make a choice. Often franchisors even undertake discussion of rental rates with the owners of shopping centers. The latter are more willing to listen to top management large companies rather than a budding entrepreneur.

As for investments in store renovation, their amount can fluctuate significantly.

"The investment budget of the project depends on many factors, namely on the condition of the premises and its area, on the rental rate, as well as on the opening period of the store"

A representative of the Sweet Berry chain of stores tells Anastasia Salova... For this reason, the amount of investment in opening a store is discussed with each franchisee individually.

Nevertheless, the chains still call the average investment amounts to make it easier for the franchisee to navigate. For example, opening a Sweet Berry store costs 1.2-2.5 million rubles on average, Stilnyashka- 1.8-2.2 million rubles, PlayToday announces the amount of 1-1.9 million rubles, and the Shaluny network - 2-3.5 million rubles.

These amounts are very conditional, and in practice may turn out to be both lower and higher. Dmitry Kochev, a franchisee of the Shaluny chain in Kirov, said that at opening it is quite possible to keep within 1.5-2 million rubles. The cost of staff salaries and rent in Kirov is lower than in Moscow, and besides, the franchisor makes it possible to save on repairs. So, when opening a store, Dmitry was allowed to attract his own lighting suppliers, which made it possible to reduce costs by several thousand rubles. However, it is important to remember that in addition to repairs, at least 1 million rubles will have to be spent on filling the store.

Children's clothing store pays off in about 1.5-2.5 years, although the terms can be either shorter or longer. To a large extent, the payback of the store depends on shopping center... The higher the traffic in the shopping center, the shorter the payback period of the store.

Range

Of course, the main thing to consider when choosing a franchise for a children's clothing store is the clothes themselves... It should be of high quality and environmentally friendly, evoke positive emotions. It will not be superfluous to study the tastes of the main buyers of children's clothing - mothers.

It is very important to determine the age group for which the franchise is offering clothing. After all, a child can be called a baby, a preschooler, and a teenager. Most children's clothing franchises are designed for a wide audience from 2 to 12 years old. At the same time, the motivation of the franchisors is quite understandable: the larger the audience the brand covers, the greater the company's turnover. “If you focus only on adolescents or only on preschoolers, you are depriving yourself of a significant part of your earnings on another audience,” says Igor Kharchenko from the Shaluny network.

Moreover, such brands usually not the whole range is equally popular. For example, the same "Shaluns" sell best clothes for babies 4-8 years old, and sales in the range of 1-4 years old and 8-14 years old are slightly worse. Anna, a franchisee of the Sweet Berry chain, notes the seasonality of demand in her store: “In the summer, clothes for children 1-3 years old were selling very well, we did not even have time to sort the goods. And in the winter, buyers mostly looked for clothes for teenagers. " Nevertheless, in most of the chain's stores in terms of demand, the age group of 3-8 years is in the lead.

Sweet Berry also works with a wide age audience, but has chosen as its strategy internal division of the brand into subcategories: Sweet Berry Baby - for babies from 1 to 3 years old, Sweet Berry - from 3 to 8 years old, Liminoso - from 9 to 14 years old. Differentiation was introduced for the convenience of buyers. It's easier for them to navigate. As you can see, the brand of clothing for teenagers has a separate name:

“Children and adolescents have different attitudes towards their wardrobe. An adult child with an established taste and vision of his image will not buy clothes with a children's name "

Anastasia Salova, a representative of the company, comments.

Pick up clothes for a teenager really not that easy. “There is a shortage of supply on the market - an unfilled niche between children's stores, where babies are dressed, and youth stores, where there are simply no suitable sizes,” says Ilya Kotov, a representative of the Orby chain specializing in teenage clothing. Nevertheless, there are franchises on the market that have chosen this particular niche. In addition to Orby, this segment is successfully operated Sabotage.

In addition, there are franchise offers on the market that affect very young age group - babies. For example, the Choupette and YOMAYO chain stores.

In addition to the age division, the children's clothing market, just like the clothing market in general, is divided into price segments. The largest number of franchises was collected in the “medium -”, “medium” and “medium +” segments. Igor Kharchenko from the Shaluny network explains that work in the middle segments easier than in "discount" and "premium".

The difficulties of working in the "premium" segment are mainly due to the fact that the audience, which is ready to pay dearly for children's clothing, hard enough to find... Especially in a crisis, when even experienced premium consumers preferred to switch to “medium +” and “medium”. Nevertheless, work in these segments is not a panacea, not everyone is ready to pay even at an average rate. If we talk about franchises, then in the segment "medium -" there is a network Button Blue, and are close to the premium segment of the network BEBAKIDS and Petit bateau.

Concerning functional purpose of children's clothing, here the franchises also cover everything they can without focusing on one thing. Collections of most brands include casual wear, outerwear and accessories, as well as fancy clothes for special occasions. The collections of the Gulliver brand also include clothing for sports. Franchisors do not miss the chance to make money on school uniforms. The latter is in the collections of Orby, Silver Spoon, Choupette.

/ Children's clothing franchises

Children's clothing franchises

In the section selected franchises of children's clothing stores, teenage clothing, franchises of clothing for newborns, class "economy", "medium" and "premium" - these are casual wear, school uniforms, festive clothing, footwear and accessories. Send a request to each brand to receive detailed terms of cooperation from them, compare them and choose the most suitable for you.

Children's clothing franchises

PlayToday franchise

Franchise of the PlayToday store is a guarantee successful work with a stable demand for baby products and a system of bilateral investment.

One of the significant advantages of working under the PlayToday franchise is the absence of investments for the purchase, the product content is provided FREE OF CHARGE on the terms of sale. Unsold leftovers are returned to the company's warehouse. The assortment of the store includes a complete wardrobe for children from 0 to 14 years old: shoes, clothes and accessories.

High quality products, following fashion trends and affordable prices cause high demand from buyers, making them your regular customers.

Investments from 1 400 000 rub.

Payback from 18 months

Button Blue franchise

Franchise of the children's clothing store "Button Blue" is a franchise of the brand of one of the most famous manufacturers of children's clothing Gulliver.

Button Blue offers its customers clothes from the “average” price category, and the quality from the “medium +” category. The demand for them is the highest and most stable.

The mark-up on goods reaches 200%. Combined with a relatively small investment and many other advantages of the Button Blue franchise, its purchase becomes your profitable investment.

Investments from 2,000,000 rubles.

Payback from 9 months

Silver Spoon Franchise

Franchise of the Silver Spoon children's clothing store with a high margin of 25-50% of turnover, no entry fee and royalty.

You will be able to open your children's store under the Silver Spoon franchise only 1.5-2 months. Thanks to own production clothes, the commodity margin reaches 150%, while the commodity content is provided on exclusive terms and at low prices.

The franchisor will help you choose the right place for the store and negotiate with the landlord about best conditions rent, train and conduct training for employees, provide marketing and promotional support.

Investments from 4 500 000 rub.

Payback from 12 months

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