How to improve trade to attract buyers. Increasing retail sales - the secrets of success. Conspiracy for successful trades and sales

IN modern world It's hard to imagine a business that can do without luck and luck. Indeed, even in ancient times, merchants were considered one of the richest people, and their profession, one of the most prestigious. In our world, any person can be involved in trade, it can be trade in personal belongings or real estate. Among themselves, all traders are connected by only one desire, it is profitable to realize the sale of a business product.

Conspiracy will help improve trade

Why people turn to magic

In my practice, I have observed many traders who believe in and resort to the use of magic. My clients, with the help of certain spells and prayers, have improved the turnover and also increased the profit from the sale of goods. But how to choose the rite that is right for you? Our list of spells and prayers will help you with this.

Fast Trade Conspiracy

In order for the buyer to be satisfied and not leave empty-handed, you need to read the trade conspiracy aloud, looking at it and smiling. You need to say to yourself:

"Take it cheap!"

How to attract customers?

In order to increase the number of clients, we offer you a conspiracy to attract clients. This conspiracy requires concentration and a certain sequence of execution from you. The rules for performing the rite:

A monetary unit is required for the ritual.

for the best effect, find a place where you can be alone;
take a monetary unit and using a red thread, measure its length 47 times;
cut off the measured area with scissors;
wind the cut thread on your left wrist and say the text.

“I have money, me trade.

And you - the goods and delivery. Amen".

So that fortune always accompanies you in trading activities, we suggest using an effective remedy. Conspiracy on good trade, will help solve all your problems. To perform it, visit the temple and purchase liturgical liturgical bread. Cross the bread and read the prayers 12 times:

"Lord God, help."

Then bow in the room to the front corner and say:

“King Herod had

12 daughters.

And how is the truth that they were

So the truth is

That I will sell my product. "

Then eat the prosphora and you can get to work. Rest assured, good trade after this rite is guaranteed.

Selling spells

There is also a spell to sell old goods. It is not always worth announcing auction offers and sales in order to sell old goods. For this, there are strong rituals to attract buyers. You can choose to read not only conspiracies, but also prayers.

To carry out the ceremony, you need to find an anthill

To carry out the ceremony, you need to find an anthill, from which you need to take a small part and put it in a cloth. When you come to work, you need to sprinkle the old product with the contents of the fabric, saying:

“How many ants in that house, the same number of buyers sent me, God. Amen".

Talk to change

In most cases, it happens that the buyer leaves change for you. Most often, the amount left is small, a trifle. But not everyone knows that if you accurately manage to speak change, then you can lure not only new customers, but also larger bills. If the buyer left change, do not use it right away. You need to take the little thing home and read the words of the conspiracy:

“A full month, average month and young! Give me a treasure from a penny. As my mother gave birth to me, she swaddled me in the first diaper, So you too will give me a great treasure! Amen!"

Such prayers should be repeated no less three times, then put the money in your wallet and do not waste it, let it be your talisman. The consequences of the conspiracy, you will feel immediately. It will help you improve your financial position, attract new customers, good luck and luck.

This conspiracy is very strong and requires magical practice for the manipulation of energy to occur. Therefore, it is recommended to consult a specialist, or train for several days.

Rite of passage with kitchen salt

Millions of people in the world do not know about the wonderful magical properties of kitchen salt. Salt is the strongest attribute in magic, which has the property of storing energy and information, as well as transmitting it.

To make things go up, you need to read the conspiracy for good trade with salt at the beginning of the month. During this period, you must build a special energy field, with the help of which, you can not only attract fortune, but also improve your business.

Need to throw salt over your left shoulder

How to execute this conspiracy without mistakes? First, take the salt in your hand and throw it over your left shoulder before leaving for work. For seven days, say prayers, this will help improve the effect and speed of the conspiracy. Saying:

“I read a conspiracy for trade, I speak salt! Where the salt falls, clients will come to me! No one will come out without a purchase, everyone will leave happy! Amen!"

When you have done the above, go to work calmly and expect things to improve. Since ancient times, the salt conspiracy has been a productive way for business companies and small entrepreneurs. He is strong and acts almost immediately. The consequences you can observe for a short time period.

How to speak a product?

A conspiracy to trade is a salvation for those merchants who have long had a small turnover and the number of customers does not exceed several dozen people. To execute a conspiracy, you need to follow some rules.

The first rule is that the time for the ceremony should be before the store opens. The second rule is that you should be as focused as possible and not be distracted by extraneous things, since a strong conspiracy can be harmful if the rules are not followed. Using a pocket mirror, cross each counter with a product, saying:

“I am baptizing goods, I am baptizing for sale! So that, like in a mirror, I saw my product, I became prettier and the client liked it! So that the first one comes to buy, the second to buy, the last one to buy too! And no one left me without a purchase! "

You need to pronounce the conspiracy about three times, without a break. After the end of the ceremony, put the mirrors on the wall or put them on the shelf. You need to carry out this ceremony once a week, otherwise you can get an energy hit.

Rite of passage for money

To complete the conspiracy, you must be at the workplace and have a coin of average value with you. Dip the coin in eucalyptus oil before plotting. Take a coin in your hands and read the conspiracy:

“I give a tribute to the trade roads. As you accept my money, you will send me luck! So that trade went uphill, customers walked in droves, Yes, they bought everything, they did not spare money, they did not leave without shopping. Amen!"

After reading the plot about 3 times, toss a coin up. The conspiracy will take effect immediately.

Any business will not generate income if it is not accompanied by good luck and luck. Conspiracy on successful trade, is able to improve turnover, attract new customers and improve the workflow. There are a couple of conditions for performing the ceremony.

The ritual is effective when the moon is waning

“Dashing beggar, dashing unsaleable, don't touch me, don't touch my goods! Away from me, away from here through the water, through the forest, through the swamp, Do not call me with you, take the dead crab and lie under the snag. So that I do not know poverty, my goods do not lie low, I send poverty and poverty away, I sweep away all misfortunes and failures with a rag! Strength, water, tongue. Amen!"

Prayers and conspiracies from the envy of competitors

In most cases, people are overwhelmed by a feeling of envy when other people succeed and go like clockwork. Do your neighbors haunt you and are constantly jealous of the number of customers and the variety of goods? catching up on you the evil eye and negative energy?

The solution to the problem is a conspiracy of envy. To do this, take a clean handkerchief, comb, and a small pin. All things must be new. Read the conspiracy over them, at least three times:

"Oh my God,

I stand before you

I ask you to keep me tight

protect with this amulet.

I ask the holy men

Protect me from evil spirits:

Ivan the Long-suffering,

Ivan the Theologian,

Ivan the Postitel,

Ivan the Baptist,

Ivan Bezglavy,

Michael the Archangel,

Nicholas the Wonderworker,

Archangel Gabriel,

Praskovyu the Great Martyr.

Faith, Hope, Love

and their Mother Sophia.

I stand under your protection

For you to defend me.

In the Name of the Father and the Son

and the Holy Spirit. Amen".

Make a talisman out of the charmed things and always carry them with you. It is important not to tell anyone about it, otherwise the amulet will lose its magical power.

Poppy for conspiracy to trade

Not many people know that poppy is not only a wonderful flower, but also an excellent helper in spells. Poppy is distinguished by its properties to attract positive energy, preserve and reproduce it.

You need to carry out the ceremony directly at the workplace. Go to the market and get a handkerchief and a poppy. It is advisable to make a purchase on Thursday, and perform a ceremony on Friday.

When buying, you need to pay attention to the condition of the poppy.

When buying, pay special attention to the poppy. He should be of a beautiful color with his head held high. Put a handkerchief and pour the poppy onto it, then pronounce the conspiracy:

“As there are countless and countless bowls, so many buyers of my good and attractive product will be. All those who step on the scattered seeds will definitely buy my product and will be grateful for it. "

These words should be repeated at least nine times. After the end of the ceremony, tie the poppy in a scarf and sprinkle it every morning, before starting the trade.

The consequences of the ritual will pleasantly surprise you. The business will start to flourish and bring good wealth. Rite poppy can be used once a week. It is important to say about the features of conspiracies:

The effectiveness of the ritual depends on the chosen time. Experts recommend choosing daytime. As a practitioner, I am of the opinion that such rituals require the observance of the sacrament.
To get rid of failure, it is best to read prayers and conspiracies on the days of the waning moon. It is this phase of the moon that will help the magician cut off something unnecessary from the client. In this case, problems and failures.
The best days to practice magic are Wednesday and Saturday.
The most important factor that influences the action of all ceremonies and rituals is the inner confidence in the reality of the rite.

If you are not aware of what you are doing, then your business will not get any benefit. Also, I will mention serious consequences if the conditions of each conspiracy are not met, a negative spell program may occur. You will achieve a completely different result, not entirely pleasant. In this case, you should contact a specialist to fix the problem. If you want your business to thrive for many years, turn to conspiracies for help.

Every store owner (or manager) dreams of finding a disposable and effective method increase sales. Alas, there is no such panacea. To understand how to increase sales in a store, its owner must be very flexible, sensitive to all innovations and innovations, and be able to work with both staff and regular customers. And most importantly, he must clearly understand the mechanism for increasing the store's income, know low-cost and, at the same time, effective methods of increasing sales.

Let's try to figure out how you can increase sales in the store (for example -). To begin with, shopkeepers face a lot of problems every day.

The most common problems for store owners

little revenue;
constant lack of money;
stranded advertising costs;
low store traffic;
competitors with lower prices;
lack of regular customers;
high taxes;
huge rental rate.

The problems are growing every day, although the store owner does his best:

introduces new features to attract customers;
arranges huge discounts and sales;
actively uses advertising.

However, despite all these efforts, tangible results are not visible.

But at the moment the store owner has:

deposits of unsold goods;
absence or small number of clients;
significant decrease in revenue;
failure to fulfill the sales plan;
constant payment of growing loans and rent;
high staff turnover.

It is likely that, as a result, the store owner is expected to:

depression, stress and constant nervous tension;
scandals and discord in the family;
complete bankruptcy.

You shouldn't wait for such an ending. You are quite capable of making a difference and increasing store sales!

If you understand how to increase sales in the store, you will get:

doubled revenue in the store;
a line of regular interested customers;
an increase in the amount of the average check of the buyer;
a working system of constant increase in revenue;
stable increase in the share regular customers;
improved service;
implementation of their goals.

Five ways to boost your store's sales

We offer you several low-budget ways that will allow you to increase store sales within a few months.

1. Offer an expensive and high-quality product

This free method allows you to increase your income up to 25%. When a potential buyer has already chosen a product, offer him a similar one, but 25-45% more expensive. Explain why you are offering this particular product (it is of the best quality, from a reputable manufacturer, a reputable brand, etc.). Approximately 35-55% of people will choose the more expensive option.

Read also: How to start creating a furniture business? Development tips

Your benefit:

35-55% of buyers buy goods 25-45% more expensive.

To do this, you need:

prepare answers to common questions;
train staff to work with clients using this method.

2. Sell more items

You unobtrusively offer to take two things instead of one. Such an offer is greatly enhanced by bonuses, additional discounts when buying several things, buying for a certain amount. New batch and sale announcements work well.

Your benefit:

30% of buyers purchase twice as many items.

To do this, you will need:

develop a system of bonuses and promotions;
train staff.

3. Actively offering related products or services

Related products should always be in the store. The client will still need them, and if he does not buy them from you, he will definitely buy from a competitor. The goods can also be supplemented with services (guarantees, delivery, etc.)

Your benefit:

the amount of the check can be increased by about 35-45%.
you are not giving sales to competitors.

To do this, you will need:

add related products to the assortment, improve their quality;
train staff.

4. Discount cards

Of course, by providing a permanent discount, you lose in profit. However, if the customer is the owner of your discount card, then the decision to choose a store is obvious. The buyer comes to you, and not to the competitor, accordingly, your sales increase regularly.

Your benefit:

you get additional profits and sales that the competitor does not get.

To do this, you will need:

develop or improve a discount program,
active offer by the staff of a discount card to regular customers.

5. Love your customers

Having a good contact with a customer alone does not increase sales, but working with such contacts is also how!

If you don't make good contact with the customer who made the purchase, even the smallest one, you will have to look for working ways to attract new customers later again. This means that you again have to invest in expensive advertising, and you need to do it all the time.

Most entrepreneurs who started their business from scratch, and experienced businessmen are worried about the issue, how to increase sales in the store?

This article will discuss 9 effective ways that can increase your profits.

A big plus: they will not require additional substantial investment in implementation.

How to increase sales in the store: identifying the main factors

Before moving on to the main topic of how to increase sales, it is necessary to determine why their level depends:

A huge role in the sale is played by the arrangement of products on shelves, shelves or hangers.

There is even a special "science" - merchandising.

It is also important how the product looks.

For example, it will be difficult to persuade a client that this meat is worth buying if it looks like it has been on display for a week.

Products should be intact, clean and presentable.

Also, of course, the level of sales depends on the ratio of price and quality.

Now let's move on to exploring the basic tricks that will help increase sales.

9 actionable ways to increase store sales

Rule # 1. The more expensive the better

Every visitor in the store should be closely monitored by the sales assistant.

And not because the buyer can take something for himself and not pay for it at the checkout, but in order to offer the product more expensive on time and thereby increase the number of sales.

Sounds absurd?

For example, a sales assistant noticed that a visitor is already ready to purchase a hat.

At this moment, he approaches, and without any obsession and tremors in his voice offers a similar product, only 15-20% more expensive.

Of course, not just like that.

In doing so, he refers to the fact that his proposed hat:

several orders of magnitude better than the previous hat;
produced by a well-known company;
this brand will be popular in the next season;
be in the status of exclusive accessories, etc.

No fashionista can resist such a list of merits.

In addition, psychology is at work here: most people cannot pronounce the phrases "this is expensive for me", "I want something cheaper."

This move allows you to increase the number of products sold, despite the fact that "misfires" in this scheme, of course, do occur quite often.

But even if 30-45% of all visitors fall for such a trick, then this method will increase conversion by 22%!

Rule # 2. The more the better

For a consumer to buy more than one product, he needs a good reason.

Let's go back, again, for example with a hat.

Only in this case, the seller should increase sales by offering to additionally buy another position at the outlet, and not a similar product.

For example, buy matching gloves or an elegant scarf for a new hat.

In no case should an employee be forced to try on the offered product and be intrusive!

This will have the opposite effect.

The customer can even continue to bypass the store by the tenth road to avoid this "pesky character".

The seller must demonstrate the second item by describing its merits.

It is important to explain to the person why he should leave with two purchases at all.

For example, noticing that the proposed scarf is in harmony with the chosen hat, while creating a full-fledged fashionable look.

This is a good trick to boost in-store sales.

Rule # 3: How to Drive In-Store Sales with a Companion Offer?

This rule is in some sense "consonant" with the previous one.

Every clothing store contains items that can further increase sales, but are usually not offered to customers when choosing a basic item.

This is the so-called small things, which are usually displayed in the checkout area or on small counters in the sales area.

Such related products can be:

scarves;
hairpins;
umbrellas;
bijouterie;
various cases, wallets.

How it works?

For example, a man buys jeans.

At the checkout, he is offered to purchase an additional pair of men's socks.

They argue that then the purchase amount will reach the required minimum in order to open a discount card.

Few of the buyers will refuse: socks will always come in handy, and participation in the accumulation system is an opportunity to save on purchases in the future.

The consumer thinks that this is a profitable investment, and he agrees.

Even if the entrepreneur's benefit from one such sale is small, if you sum up the results of the month, then the increase in sales using this method becomes obvious.

Therefore, store owners should not refuse to use such zones, and also need to motivate sellers and cashiers to mention the existence of such goods to buyers.

Rule # 4: Don't Forget Customers

Use methods that will allow you to find out at the time of sale of any product contact number buyer.

Most easy way- this is to ask to fill out a small questionnaire, for which the client can receive a discount card.

In this way, you can create a database of store visitors.

How will this help to increase sales at the point of sale?

The collected contact numbers of consumers are used for calling.

Here's how consultants might argue for calling a buyer:

Informing about new deliveries to the store.
Messages about advantageous offers.
For example, “buy one razor as a gift for a man on February 14, get the second as a gift” or “we will pack it in beautiful gift paper for free”.
To find out why the client has not visited the store for a long time, and whether he has any wishes regarding the service or product.

The ability to work correctly with such a tool is a real art.

It is worth doing this only for those employees who have good diction and know how to work with objections.

They also provide a good response rate, and will also increase in-store sales.

The effectiveness of this method is confirmed by statistics:

Rule # 5. Enter a discount card

To increase in-store sales in this way, it is necessary to become familiar with two sides of the coin of this process.

The positive side of the coin

How to increase store sales?

Basically, an increase in the number of consumers. A discount card allows you to "get" them.

Buyers will always be attracted by the opportunity to save money.

For example, a girl wants to buy herself a purse. This model is located in two adjacent stores. Only in one does she have a discount card, and in the other she does not. Of course, she will go to buy goods where there is at least a small saving waiting for her. Reasonable, isn't it?

With the help of discounts, we can increase sales by attracting more customers, rather than increasing prices.

Negative side

When such cards are issued to regular customers, the store loses the lion's share of profits.

Whatever one may say, but the amount "underpaid" by the buyer is a lost profit point of sale.

Therefore, the expediency of using cards must be calculated in each specific case separately.

Each owner will decide for himself whether to use this method of attracting visitors.

But its effectiveness cannot be denied. Moreover, the efficiency is gradually increasing.

Pay attention to the comparative statistics of whether the presence of a discount card affects traffic:

Rule number 6. Bonus program to increase sales

This is another move aimed at boosting store sales.

Calculate the average enterprise and add about 25-35% to it.

This amount will be the control minimum for the bonus program.

For example, the average check in a store was about 2,000 rubles. Then, to receive bonuses, the buyer will need to cross the threshold of 2,500 rubles (2,000 + 25% = 2,500).

Come up with some gifts as a reward.

It can be either the products of the store or any products of partner companies.

This method can be used to increase sales in the store.

In addition, teach your employees to pronounce the following words: “You made a purchase for 2,320 rubles.

If you purchase goods for another 180 rubles, we will give you one of the gifts to choose from:

a plush toy;
torch;
trinket;
handle;
fridge magnet".

It can be anything! The main thing is to interest the buyer and make him pay even more.

Also, instead of gifts, according to the terms of the bonus program, you can accrue points that customers can spend on purchases in the future.

It kills two birds with one stone: it attracts people and makes them become regular customers.

The scheme is as follows:

Rule # 7. How to increase store sales with promotions?

This list is 10 better ways how to boost in-store sales would be incomplete when you consider promotions.

Promotions will always exist, because this is the easiest way to increase the volume of goods sold.

They allow you to motivate a person and incline them to spend more than they originally planned.

The most effective scheme that will help increase sales is 2 + 1 or 3 + 1 (buy three items and get the fourth as a gift).

This method not only allows you to increase sales in the store, but also helps when changing products to a new collection or moving to a different season.

The store sells several things at once that could lie without being sold, instead of writing them off and sending them to stock centers.

In addition, this method will help to increase the number of customers in the store.

It was noted that information about such actions is disseminated with the help of word of mouth.

Rule number 8. "Book of complaints and suggestions"

According to the law, every business must have such a book and issue it at the first request of the client.

But often the owners completely ignore their presence: the document is sent "to the table", and issued only with urgent requests ("otherwise they never know what nasty things they write to us").

Meanwhile, this may be one of the reasons why it is not possible to increase sales in the store.

Are you surprised?

The fact is that according to complaints and suggestions, self-respecting boutiques or retail outlets determine what exactly is lacking for customers!

Of course, you shouldn't offer every visitor to leave a record there.

Instead, you can enter short polls.

They can be carried out by cashiers when selling goods, and can also be placed in trading floor a box for requests and wishes.

Rule number 9. Communication with the client

To increase sales in a store, you need to think about more than just selling “here and now”.

Work for the future.

For example, a person bought an expensive tablet, phone, laptop in your store.

And suddenly, after a day or two, the store representatives call the buyer and ask:

Is the consumer satisfied with the purchase?
How quickly did you manage to set up an expensive purchase?
Do you need help in mastering the technique?
Do you have any suggestions to improve the store?

Agree, this gesture is very pleasant.

Everyone will appreciate this kind of care.

In addition, you will definitely want to tell your friends and acquaintances about this step of the store.

Word of mouth is an effective method of free advertising.

The methods listed above will help you decide how to increase store sales.

But we must not forget about the main thing behind the "tinsel": the key to the success of a retail outlet is customer care, high-quality goods and highly qualified sales consultants.

If everything is in order with this "base", the methods described in the article will help to increase sales in the store in short time.

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Despite the unstable economic situation in many countries, the retail industry is undergoing dynamic changes. Every year, more and more fluctuations are felt in the demographic characteristics of buyers, their needs, new forms of trade, technologies are developing, which radically change the activities of trading companies. Increasing sales remains a topical issue for entrepreneurs who are building their businesses in the retail segment. When using special techniques, it is quite possible to achieve an increase in profits several times in a relatively short time.

Specificity of increasing sales in retail

To choose the most effective methods increase sales and increase profits, it is necessary to explain well such concepts as incoming flow, number of buyers, average bill, repeat purchase, margin. To make the right decision, these values must be regularly recorded and analyzed.

To understand how to increase sales at a particular retail outlet, you need to calculate your indicators using a special formula: Profit = Op * M (multiply the volume of sales in monetary terms by the margin). To determine the volume of sales, a different algorithm is used - the number of buyers is multiplied by the average income from 1 client (it will be calculated by multiplying the amount of the average check by the number of purchases). To determine the number of customers, you need to multiply the number of leads by conversion, that is, the percentage of people who made a purchase in the store. Combining all the components, we get the following formulas for determining the level of basic trading indicators (they will help determine what to look for to increase sales):

sales volume = potential customers * conversion * average income per customer * number of purchases;
profit = margin * number of leads * conversion * average revenue per customer * number of purchases.

By improving each indicator by about 15%, an entrepreneur will be able to double his profit. But to increase the level of sales, one approach will not be enough, it is necessary to use several methods and constantly monitor key trade indicators.

Most often, in practice, they use the following ways to increase sales in retail: price incentives (discounts, discount cards), mass events (lotteries, sweepstakes). These methods of increasing sales are best suited in cases where you need to increase turnover quickly (in response to competitors' actions, if necessary, make adjustments to the point of sale pricing policy). Many people want to find a work option that would make it possible to understand. Therefore, in order to attract customers, it will be easy to find promoters, people distributing business cards, flyers for hourly pay(it's not very high paying, but).

When forming a price discount to increase sales at a retail outlet, it should be remembered that the size of the reduction must be significant enough so that an advertising offer can be built on them, so that they can stimulate demand, but also not provoke a drop in profits. Sales promotion will provide an opportunity to significantly increase sales and effectively solve many practical tasks: it is profitable to sell an illiquid product, increase the average check or the number of units in it, the number of regular customers, draw attention to the retail facility, successfully promote it to the market new product and encourage customers to make a purchase.

How can you increase your sales?

To increase the level of retail sales, special ones have been developed. Practicing only one approach will provide minimal and short-term results. It will not be enough to achieve important effective work goals such as increasing sales within long term, increasing customer loyalty and increasing customer base... In addition, many clients are economically educated and can quickly analyze the profitability of a particular offer. The use of standard, monotonous solutions will not bring the desired result. We propose to consider several effective techniques:

We increase the margin without raising the price ("the illusion of a discount", that is, on the price tag we cross out the supposedly old price and set a new one that is more attractive to the client; this is often done when receiving a new batch of the same product at a higher price).
We increase the cost of goods (the principle of raising prices will not work in the case of large-scale sales, but in retail it is effective, few customers carefully and regularly monitor prices at a particular outlet).
Mass mailing of SMS messages to customers with information about new deliveries of goods, promotions, sales, lotteries, sweepstakes with gift certificates.
To increase the average purchase order and thus increase sales, you can use several techniques:

it is reasoned to offer the purchase of a more expensive product (as a rule, 30-40% of buyers choose a model with a higher price);
recommend a related product (CrossSell reception) depending on the sales profile, for example, shoe care products, clothing, accessories, cosmetical tools(formation wide range will significantly increase sales);
presenting a small gift to a specific customer (every tenth, etc.);
(arrange for the return of part of the cost of the goods if there is a check for a certain amount or after the purchase of goods with a high value).

Advice: when organizing events to increase sales, you should work them out well in financial plan, because they can be considered successful only if the costs of their implementation, including the cost of gifts, are less than the benefits received (increase in turnover, profit).

Creation bonus system(gift wrapping, free warranty service, after-sales service, online ordering and delivery).
To increase the conversion, you need to do everything so that the client from the category potential buyer moved to the real group:

Increasing the number of purchases will be possible due to profitable promotional offers with a limited duration, an individual approach to the client (call after purchase, please evaluate the work of the retail outlet).

The simplest type of business is retail business... Direct contact with the end customer makes the retail outlet the most attractive place for him. But as practice shows, many are fixated on areas that are not at all profitable for the company.

On our projects, we do not often work with retail outlets, since most of the owners of retail outlets do not think about ways to increase sales. But for many of our customers who do wholesale, be it furniture, Appliances or outerwear, we develop the concept of raising retail sales... Why do wholesalers need it? Everything is very simple, when we conduct projects for the development of wholesale sales, we base our work on helping retail outlets in running their business. That is, the wholesaler not only supplies the goods to the client - a retail outlet or a network of retail stores, but also gives recommendations for the development of retail trade.

Wholesale and retail sales:

1. Retail sales are increasing - among wholesalers.
2. Sales are increased with the help of the recommendations of the wholesaler - the loyalty of the retail outlet is increased.
3. We delve into the specifics of doing business by a retail buyer, we understand its potential.
4. We understand the retail business - we increase our sales by better meeting demand.

So, back to ways to increase retail sales.

2 main indicators of retail performance:

The number of customers who reached the store
Number of buyers who made a purchase

First of all, we need to start counting customers who have reached the store. This is very easy to do. A sensor is placed at the entrance, which counts incoming and outgoing customers. Of course, there may be errors when the same customer enters several times, but you can close your eyes to these errors. The indicator of the number of customers does not depend on the seller, interior decoration store and assortment. At least at the first stage of the store.

What determines the number of customers in the store?

1. The passability of the location of the point
2. Signboards
3. (USP)
4. Advertising and PR
5. Other services

Most stores opening retail space, count on only one of the factors. And most often for cross-country ability. Sometimes a good sign is made, sometimes even an announcement "We are open" is posted. But as Evgeny Chichvarkin said, the efficiency of a retail outlet depends on 3 things: from place, from place, and again from place. Let me disagree with him a little. Much still depends on the specifics of the product. If these are goods of impulse or daily demand, then most likely the location will matter, but if these are unique goods or services, then the location may not be so important. Let's take a closer look at each factor in increasing store traffic.

How to increase retail store sales?

1. Permeability. How to determine it before opening a retail store? It's very simple, stand at the door of your future store and count the people who passed you and whose eyes were directed in this direction. This is total amount potential visitors, for a more accurate portrait, count the gender and age of people, and if you have a portrait of your client, you can understand the potential traffic of a retail outlet by ordinary passers-by.

2. Signboard. We have potential passersby. Now their eyes need to be attracted. This requires a sign. She must be:

Noticeable and conspicuous.
Make it clear what product or service a person will receive outside the door.
Attract with the advantages of buying in this place (assortment, low prices, high quality, etc.)

Unfortunately, in most cases, it is possible to determine the effectiveness of a particular sign only empirically.

3. Unique trade offer (USP). It is not always possible to find a checkpoint and hang a smart sign. But there is one thing that can be done even in the backyard, and that will increase sales in retail store at least 30%. To do this, you will have to create a retail outlet, a product or service for which a person will be ready to leave his usual path. And here USP becomes absolutely irreplaceable. So, the first thing you need to do to increase sales in a retail store is to create unique product or a service:

"Direct supplies of Indian tea, more than 1000 varieties";
"Dry cleaning of the European level in 5.5 hours";
"More than 150 models of boilers + free installation";
"The lowest prices in the city for the most delicious belyasha"
"The first hospital with kind and friendly doctors";

Hard? Don't you have such chips? Why do business if you don't do something unique? Do you have a point of sale and you trade well? Give me 15 minutes of communication with you, and I will name at least 3 unique advantages of your outlet, your product or your service, which you may not have thought about. Therefore, strain and you will easily find them.

4. Advertising and PR. Not everyone can afford local TV spots or billboards on the main streets of the city, and although these methods are gradually diminishing in their effectiveness, they are still effective with the right approach. We will focus on the methods available to all. First you need to take the place of the person who needs your product or service. Where will he go to look for her in your city? Use the Internet? Buy a newspaper? Ask friends? Will it go to the market? IN shopping center? So it is necessary to set traps in these places. Further brochures and flyers - perhaps in some cities, especially in Moscow, a hackneyed topic, and in some - quite even a working one. Ideally, advertisements should be placed together with information that a potential retail customer may need. It is unlikely that the client will keep the contacts of the ticket office in your city. But if on the reverse side of the flyer there is useful information, the schedule of trains or the addresses of the best catering outlets in the city, then the likelihood of saving your booklet increases significantly. Next, we turn to the Internet. Regardless of the development of Internet resources in your city, urgently create a website for your store, if it does not already exist. The future belongs to the Internet and those who have time to take a place in the sun in the city will sell the most tomorrow.

5. Other services. For example, you have a cosmetics store in a small town. How will he make the whole city know about him? Everything is very simple, invite a stylist for a month and throw out flyers that only during this month a free stylist will work in your salon, who will select or correct the image of customers. And in a month, many women will talk about your store, even those who do not need a stylist and those whose girlfriends were in this store. Do you sell ordinary plastic windows? Announce that you are renting a device that measures the thermal conductivity of windows and calculates heat losses. Offer it to the market for free and those who are faced with the need to replace windows will remember your company first. Or offer the market for 300 rubles the installation of anti-fly screens on windows, even if it will be a minus for you, but you will see how many people with screens on the windows will come after a while to buy the windows themselves. And if they do not come, we will teach your masters how to hint these people about changing windows.

The main thing is to remember one thing. Increasing retail sales is as easy as shelling pears and doesn't require a lot of resources. The main thing is to open your eyes and see what others are not doing. If desired, we can do this together with you within the framework of