How to equip a sales outlet with bags. Equipment and assortment. What okVED to indicate when registering a business

* Calculations are based on average data for Russia

1. SUMMARY OF THE PROJECT

This business plan covers the opening retail store leather goods in a city with a population of less than 200 thousand people. The goal of the project is to meet the demand of the local population for products made from natural and eco-leather leather at affordable prices and to generate stable profits. The store will specialize in the sale of men's and women's bags and accessories, operating in the “medium” and “medium minus” price segments.

The store will be located in a local mall with an area of 9.3 thousand sq. meters. The sales area of the store will be 64 sq. meters. Investments in opening a store - 1.6 million rubles. Source - own funds.

The planned turnover of the store is 500 thousand rubles, the net profit is 100 thousand rubles, the return on sales is 20%. Achievement of the planned sales volume is planned for the 4th month of work. The simple payback period of the project is 17 months, the discounted payback period is 19 months.

Table 1. Key project indicators

2. DESCRIPTION OF THE INDUSTRY AND COMPANY

Leather goods are generally divided into three categories. The first includes toilet accessories, including handbags, gloves, belts, belts, etc. The second category includes items of storage, for example, wallets, credit cards, and so on. The third category is suitcases, valise and travel bags.

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3. DESCRIPTION OF GOODS AND SERVICES

The assortment of the store will include products from natural and eco-leather for men and women. The price segment of the store is “average” and “average minus”. The store will feature products from Russian, French, Turkish and Chinese manufacturers. The products will be delivered to the store in the suppliers' packaging. The collection of bags is planned to be renewed twice a year - in spring and autumn, as well as depending on the level of demand.

Table 3. Variable costs

PRODUCT GROUP	VARIABLE COSTS, rub.	TRADE RATING, %	RETAIL PRICE, rub.
Ladies bag
Women's travel bag

Backpack for women
Women's wallet
Purse
Cosmetic bag
Female belt
Men's belt

Male bag
Gloves for women
Men's gloves
Housekeeper
Business card holder

4. SALES AND MARKETING

The target audience of the store is women aged 20 to 45 (70% of the assortment) and men aged 30 to 45 (30% of the assortment). The largest share of consumers belongs to the middle class. The key criteria for choosing leather goods for most buyers are price (paramount for 50% of buyers), product quality (20%), appearance (15%), fashion compliance (10%). The main trend in recent years is the expansion of tastes in terms of color palette, the purchase of several bags for the season, the popularity of buying sets in the same style (bag, belt, small leather goods, etc.). Thus, the competitive advantages of the store will be an affordable price with a high quality of goods, a variety of choices in color and style solutions, the ability to select leather goods in sets.

Due to the location in the shopping center of the city, there is no need for large investments in advertising. To create a base of regular customers, a loyalty system will be developed - discount cards regular customers... At the start of the store, there will be an opening promotion with discounts on goods. Investments in advertising at the start of the project will amount to 40 thousand rubles, the volume of the advertising budget during the main period of work will depend on the level of demand and current tasks... In particular, it is planned to advertise new seasonal collections, sales of old collections and so on. Printed flyers, leaflets, banners, etc. will serve as advertising media.

5. PRODUCTION PLAN

The leather goods store will be located in the rented area of the shopping center. The location of the shopping center is the historical center of the city with a population of less than 200 thousand people. The room has an area of 80 sq. meters with a sales area of 64 sq. meters. The sales area will require repairs in the amount of 256 thousand rubles. (based on 4 thousand rubles per sq. m.). The store must be equipped with trade, cash register and other equipment, the cost of which is 476.6 thousand rubles (Table 4).

Table 4. List of equipment

	Name	price, rub.	Quantity, pcs.	Cost, rub.
Trade software
	Wall-mounted shelving unit made of wood

	Low wooden display case (1)
	Low wooden display case (2)
	Wooden counter
	Corner showcase
	Island shelving made of wood
	Showcase tall made of wood

Cash register equipment
	Cash machine and money box
	Terminal cashless payment
Shop decoration

	Interior elements
Other
	Anti-theft equipment and consumables + installation
	Form to employees
	Other (consumer corner, calculator, price tags, etc.)
Total:				476 600

The planned sales volume of the store is set at around 500 thousand rubles. per month. With such a turnover, the pre-tax profit of the store will be 120 thousand rubles, the net profit will be about 100 thousand rubles. To reach the break-even point, the store will need to sell goods for at least 265 thousand rubles monthly.

6. ORGANIZATIONAL PLAN

The organizational and legal form of business will be an individual entrepreneur with a simplified taxation system (“income minus expenses”). Activity codes according to OKVED 2 - 47.72.2 “Retail trade in leather goods and travel accessories in specialized stores” and 47.71.8 - “Retail trade in clothing accessories (gloves, ties, scarves, belts, suspenders, etc.)” in specialized stores.

The head of the store will be an individual entrepreneur, whose responsibilities will include hiring and managing personnel, procurement policy, advertising and strategic planning... The store staff (see Table 5) will include two sales assistants. Their main responsibilities will include consulting buyers on products, working with the cash register, taking part in inventories. Key requirements for candidates: work experience, ability to work with people, friendliness, responsibility. The system will be used to motivate staff material incentives(percentage of sales and bonuses based on performance). Remuneration for labor will be made according to the formula “salary + 1% of sales”.

Table 5. Staffing table and wages fund

	Position	Salary, rub.	Number, people	Payroll, rub.
Sales staff
	Shop assistant
Total:				60 000
	Social Security contributions:			18 120
	Total with deductions:			78 120

To implement the project, a preparatory period of 3 months will be required, which is required for repairs, equipment supply, registration, etc.

7. FINANCIAL PLAN

The financial plan is drawn up for a three-year period and takes into account all the income and expenses of the project. Income is understood as proceeds from maintaining operating activities, other items of income are not provided. Initial investments in opening a leather goods store will amount to 1.6 million rubles. Starting cost items are presented in Table. 2 business plans.

Variable costs (Table 3) include the wholesale cost of goods, packaging and shipping costs. Fixed costs(Table 6) include rent, accounting, depreciation and other expenses. The amount of depreciation is made on a straight-line basis based on the useful life of property, plant and equipment of five years. Detailed financial plan see Appendix 1.

Table 6. Fixed costs of the enterprise

8. EVALUATION OF PERFORMANCE

The project will pay for itself by 17 months of work. The discounted payback period at a discount rate of 15% is 19 months. The planned turnover of the store is 500 thousand rubles. per month, net profit - 120 thousand rubles. Return on sales - 24%. A favorable location, which guarantees a constant influx of buyers, affects the reduction of project risks.

9. RISKS AND WARRANTIES

Project risks can be associated with external and internal factors.

TO internal factors include: choosing the wrong pricing policy - you need a regular analysis of demand, monitoring prices from competitors; unqualified personnel (complaints about work, customer churn) - recruiting experienced personnel, probation, availability of a system of employee motivation; ineffective procurement policy - knowledge of markets and main trends, trial purchases are required.

External factors include:

The emergence of direct competitors - the problem is solved due to the presence of a unique trade offer, work on creating a base of regular customers (loyalty system);

Ready-made ideas for your business

Increase in purchase prices - a solution due to a margin of profitability, an increase in retail prices without losing demand, a transition to new suppliers and a change in purchasing policy;

Losses due to theft - the presence of an anti-theft system;

Reducing the relevance of sales (influence of fashion) - monitoring the market situation, analyzing consumer behavior, conducting surveys.

10. Applications

ANNEX 1

Production plan and basic financial indicators in a three-year perspective

297 people are studying this business today.

For 30 days, this business was interested in 197266 times.

Calculator for calculating the profitability of this business

The amount of investment costs is 196,000 rubles, of which the main part is directed to the purchase of goods, as well as to the formation of the fund working capital before reaching the payback of the project ...

Many mothers, while on parental leave, think about creating own business... If you know how and love to sew, then you can open a small production of slings.

Instructions

First of all, decide on your assortment. In case you are just discovering a market for yourself or, it is worth making a few trial batches, having previously studied potential competitors. Track their assortment and cost, find those types of bags that they do not have in stock.

You can trade bags as well as retail. In order to implement this, you will need to create an Internet site on which photos of bags will be posted. Indicate both the price per item upon purchase and the possible price for a batch of fifty or more.

Look for points on your own. Go to retail outlets, talk with bag sellers in order to find out at what price they buy their goods and at what price they are ready to buy yours. In case you cannot compete with them, you can always shop for them.

Useful advice

Remember that your bags have to stand out from the crowd, otherwise they will simply not be noticed.

Sources:

business bags

There are plenty of places where you can buy copies of branded bags today. There are such stores even in small cities of the post-Soviet space, not to mention foreign ones. Online stores also firmly occupy their place in the fake market.

There are many more copies of branded bags today than original products. This state of affairs is due to the desire of women to purchase a fashionable and recognizable accessory and not the opportunity to spend a decent amount of money on the original model. However, ladies of a higher status also sin with this, since a number of models are produced in a limited number. Today, there are a lot of shops, copies of branded bags for every taste.

Buying copies of branded bags online

The easiest and most affordable way to buy fake bags is online shopping. The closest to you, you can find by search, but most of them, registered in large cities of the post-Soviet space, are resellers. As a result, you will have to pay for the bag at least twice its original cost. At the same time, the quality will not improve. That is why it is easier to go to the sites of sellers from whom these products are purchased. The most famous sites that feature many copies of popular bag manufacturers are TaoBao and Aliexpress.

Both sites are trading platforms sellers from China. Copies of bags famous brands there are a lot here. The Aliexpress website is more search-friendly, especially for Russian-speaking buyers, and the interests of all customers are reliably protected there.

When choosing copies of bags on Chinese sites, remember that bags made from natural materials are rare here and at a cost they are at least twice as high as mass-market models. Copies can be of different quality: from outright consumer goods to a good, high-quality fake.

Where to buy copies of branded bags in your city

If buying via the Internet seems like a "pig in a poke" to you, you can go to the iconic places of your city.

The most popular place with hundreds, if not thousands of cheap copies of branded handbags, is the marketplace. Naturally, their quality leaves much to be desired, and they are far from the originals and materials, and the accuracy of tailoring. Bags only repeat the shape, print and have a distinctive sign in the form of a logo, often with a mistake in the name.

Another option for buying copies of branded bags is shops and so-called sales representatives of “confiscated” goods. Their assortment includes only fakes. You can safely omit all assurances about the sale, marriage and confiscation, realizing that you have a copy in front of you.

You can buy high-quality copies of branded bags in boutiques and shops in shopping centers. The sellers of these boutiques talk about the authenticity of the goods, their cost is sometimes close to the original, or even higher, but more often than not, these are just good copies of branded bags. The reason for this is that most of the world's famous brands sell their goods, including bags, exclusively in their own branded stores. Some of the models are not at all available to buyers, even with high incomes, for example, Birkin. Therefore, having met such a bag in a store, you can be sure that there is a copy in front of you.

Copies of branded bags abroad

Since there is a fight against counterfeiting in European countries and the USA, the most popular countries for buying fake bags are still the same China, Thailand, Turkey, Tunisia and Egypt. Copies of branded handbags in these countries can be purchased on shopping streets and in most stores. Many of the sellers truthfully say that the bags are just a copy.

Related Videos

Sources:

Fakes of famous brands - how not to buy bullshit

Women's clutches have recently become the most fashionable accessory in any woman's wardrobe. These cute small handbags look harmoniously with any outfit and are very comfortable to use. Almost all of these bags have a characteristic snap fastener. In modern versions, lightning is often used.

Women's clutches are made for a variety of occasions. For example, evening options are made mainly of expensive, finest leather materials, inlaid with various rhinestones, in some cases even with precious stones. Everyday options are made from: fabric, silicone and other materials. Due to their relatively small size, they are very comfortable. You can carry them as wallets, in your hands or under your arm, and over your shoulder.

Design of modern clutches of mostly bright colors with all kinds of abstractions, animal-style prints, multi-colored rhinestones of various sizes. This accessory looks like a real work of art. Therefore, the owner of such a handbag will always look like a yoke with excellent taste. A clutch bag can act as a fashionable, unusual cosmetic bag, a convenient option for a party, where a bag is needed only for lipstick and cards. Where to buy a quality, branded clutch?

First of all, you can visit the boutique. In stores of this level, qualified specialists work, versed in all the intricacies of a particular brand. They will help you choose a clutch for any occasion. Plus, the buyer can learn in detail about new products, future collections and see the goods right in the store. Check the seams, how high-quality the fittings are.

Another option is modern online stores. This is a very convenient way to save time and money, because a branded item is not cheap. But when buying in an online store, you need to be careful, since it is not known for sure: real products are sold in it or fakes. But payment methods, availability in many free shipping are a nice bonus when choosing an online store. In proven, high-quality online stores for buying branded items, there is always:

detailed description of the product;

versions of sites in two languages (English,);

product photos from all angles, with a zoom function (to view texture and other nuances);

information about promotions, partners and other pleasant things.

If a client has found a similar store in the vastness of the network, he can safely confide in him and make his first purchase.

Moreover, these "works" are sold in a fairly wide price range: from prime cost to the cost of the original. Do you think there is no difference and there is no need to pay more for the same? Do not think that by buying a bag in the transition that looks like a model of a famous couturier, you will become like a happy owner fashion brand... Connoisseurs will always see where the original is and where the fake is. So what's the secret?

Original bags are always sold in a branded box with the logo of the respective brand. Usually, before placing the bag in such a box, it is additionally packed in a cloth bag. Also in the inner pocket on the lining should be the designer's brand stamp. Often, a real branded bag comes with a certificate that confirms the authenticity. It indicates the number of the bag and protects it with a hologram.

The coloring of a quality item is uniform and flawless, of course, if this is not a design move. Be sure to inspect the item you are buying in bright light. If the bag is made of leather, then it is always soft to the touch. There should be no admixture of foreign odors - a leather bag smells only of leather. Also, it should not have wrinkles and folds.

Naturally, the original bags have very neat outer seams. Pay attention to the length of the handles and straps, in a real designer bag they are always completely symmetrical and of the same length.

After evaluating the external characteristics of the bag, let's switch to the internal ones. When buying a branded bag, be sure to pay attention to its lining. The inside of the bag must be flawless. Made from good material, with smooth seams and no unnecessary artifacts, the lining is a pretty good sign.

Well, don't forget about the price. A designer bag cannot be cheap. It would be nice even before buying a handbag to carefully familiarize yourself with the assortment on the seller's website or in an online store that definitely cooperates with the brand. This will give you a chance to see how the original handbag should look like.

Today I am not publishing simple article, but a kind of interview with an active young entrepreneur in the field of Internet business and online commerce. His name is Alexander Galaktionov and he is the creator of a successful online store of men's bags. Bag Republic and website development studios. We did not talk about the studio, but about the online store and about online commerce in general, Alexander answered my questions and shared interesting information which you will read below. The interview turned out great, I personally really liked it.

Before getting down to the questions, I would like to say on my own behalf that for me personally Alexander is an excellent example of an entrepreneur who sets goals and successfully achieves them. He is not afraid of difficulties, he is not afraid to start something new and experiment. Well, in addition to his worthy entrepreneurial data, he is also an excellent conversationalist, as well as a good and sympathetic person! Okay, let's not pull the cat for me ... let's get down to the questions 😉

1. Hi Alexander! Where are you from (city), how old are you, how did you start doing business, and why business and not employment (if you worked somewhere before business, tell me too)?

Hi Nikolay. I am 26 years old, was born in Chelyabinsk. Since I got into business quite early, from the first years of the university, I did not officially work anywhere - work book I do not, sometimes because of this there are problems (obtaining a loan, visa, etc.).
At that time I was engaged in website development, computer repair, and selling Parabellum courses through an affiliate program.

2. Tell us about your business.

Now the main business is the Bag Republic online bag store. We sell men's bags, briefcases, valise and travel bags exclusively from genuine leather made in England and Italy.

3. Is this your first business?

No. As I said before, I did a lot of things. I officially registered an individual entrepreneur only in my fourth year, when serious clients came and it was required to correctly draw up transactions. By that time, only the web studio remained, my partners and I did everything ourselves - we found orders, drew designs, programmed. Now I practically do not participate in the activities of the web studio.

In the process, there were several more projects that did not meet expectations, which were subsequently closed. Internet magazine, marketing school ... These projects gave me good experience and interesting acquaintances.

4. Why did you choose online commerce (online store)?

The Bag Republic online store spilled out from the web studio - I myself decided to use the technologies and knowledge in Internet marketing that we have been offering our clients for several years. I was confident in a successful start.

There was also a desire to go offline, at least partially. Physical goods are another level of business in which you need to perform other actions, solve other problems. It is interesting.

The online store does not require a permanent presence. You can control everything remotely, the main thing is to resolve the issue of personnel who will process orders.

5. Tell us about how you opened an online store step by step, so to speak: how you decided on a niche, how you found suppliers, how you sell a product (advertising tools), etc.

The niche chose me herself 🙂 I wanted to buy a leather laptop bag, but I couldn't find anything suitable in the shops of the city, everywhere there are Chinese products at greatly inflated prices. I analyzed the niche of men's bags through the Wordstat service and decided to give it a try.

I wanted to start quickly and at minimal cost. As my experience shows, for successful sales no design refinements are required - it is only important to convey the essence of the offer to the buyer, so a free engine for the site and the basic design that came with the kit was chosen. We only removed unnecessary functionality, repainted a couple of panels and introduced selling chips that are known to everyone, but few people use them.

I looked for suppliers on the Internet. You drive into Yandex “to buy such and such a product in bulk” and you get a bunch of offers. Initially, I put only pictures, there was no product. I set up Yandex.Direct, saw real demand, and then made my first purchase. I decided to launch in Moscow because of the greater demand.

6. Tell us about your scheme of work with suppliers. As far as I know, you do not purchase goods, but the supplier sends it directly to the client. Why did you choose this particular model?

This is not entirely true. Hot goods we buy in advance to our warehouse, they sell out very quickly, and we take slow-moving and various exclusives from the suppliers' warehouse as orders come in. I always thought that suppliers don't work like that, it turned out quite the opposite - here's the insight 🙂

Suppliers do not send anything to customers, they have enough of their own problems with deliveries, so we handle all the logistics ourselves. We have concluded contracts with courier services. When the order arrives, we call the courier, he goes to the supplier, picks up the order, takes it to the courier service, and they give it to another courier the next morning for delivery to the buyer.The exact same scheme with our own warehouse, only easier - we rent a piece of the warehouse directly from the courier service, so it comes out a little cheaper.

7. What documents, certificates and other formalities are required in order to legally and officially open an online store?

9. What was the initial investment in the business?

This is not to say that thanks to the web studio I started for free. Even the time of your own specialists costs money. But I managed to save a lot, since I had knowledge, experience, a clear understanding of the problem and the ability to correctly set it.

The launch of the site cost 10,000 rubles, although work on it has not stopped until now and at the moment a much larger amount has been spent, outside specialists are involved.
Purchase of the first batch of goods 15,000 rubles. + 2500 rub. delivery.
The advertising budget was 500 rubles / day, now this figure has also grown - there is no point in saving on advertising, which brings the bulk of the profit.

10. How quickly did you receive the first order and when did you recoup all investments and came out with a profit?

A properly configured Direct worked instantly - we received 3 orders in the first week. They went to zero almost immediately, but received a net profit only at the end of the second month of work.

11. If it's not a secret, how much profit is your online store at the moment or what is its turnover?

Here it is impossible to answer unequivocally, the situation is constantly changing ... This year the average monthly profit has doubled compared to the previous year. But there are months in which sales are good, and there are unprofitable ones. We went into minus during spring holidays: March 8, May 9. At the end of the year, my goal is to earn a certain amount, I will not name it.

I set up Direct myself, rewrote it several times. We have recently rewritten most of the ads, launched A / B testing and retargeting, and are preparing a campaign for YAN. Work on improving contextual advertising should not stop, even a perfectly tuned campaign will lose its effectiveness over time, because nothing stands still on the Internet.

13. What difficulties did you encounter in the process of implementing the idea and do you still face?

The most important problem is logistics. It is very difficult to work with delivery services, their business processes are absolutely not flexible and at the slightest deviation from the scheme they have no “B” plan. The only solution they propose is to move everything over to the next day by starting the process over again. Such an order can be considered lost, but you still have to pay for delivery.

Buyers often do not understand why the courier cannot arrive minute by minute at a specific time, or why, if the delivery address changes spontaneously, the courier cannot immediately go to them in the other end of Moscow.

The second problem is related to the circulation of cash. We provide all the most popular payment options, but despite all the advancement of Moscow, 100% of orders are now paid in cash. Accepts cash for us delivery service, cashier's checks they also break through. But if the buyer accepted the goods, and 5 minutes after the departure of the courier decided to refuse (did not like it), then a problem arises - the courier service is not the seller, it cannot return the cash received 5 minutes ago. We also cannot transfer cash by courier, this is prohibited by the law on postal services. It turns out that we take cash, but we return it only to the card, this is not clear to customers.

14. If you had the opportunity to go back in time, would you change anything in your business, correct any mistakes, or regret anything?

I do not regret anything, an entrepreneur should not regret his mistakes at all - all mistakes give me additional experience. For example, last year we took orders until December 28th. It is useless, even the most expensive courier service cannot provide on-time delivery before new year holidays... It's not cool to make buyers nervous, so we are already working on solutions to this problem.

15. Were there people who have helped or are helping you to this day with advice, mentally or physically?

Among my friends there are no people with the experience I need, so I have to do everything myself. Business Youth seminars motivate me the most. I can't say that I am a fan of them, I am not even subscribed to the group, but Petya and Misha really charge for action, thanks in large part to them I launched this project.

16. How competitive is your niche? Would you advise anyone to go into online commerce at all, or is it a tough business and are you just lucky?

Where there is demand, there is always competition. There are large competitors who have been selling bags all over Russia since the 90s. There are well-invested fresh projects. Perhaps we will also attract investments in development, such proposals sometimes come to us.

I can't say that online commerce is a tough business. This area in Russia is now actively developing, it is worth working in it, it is worth investing in it. But the owner needs knowledge of technology and Internet marketing, he needs to keep his finger on the pulse, to be aware of new products. If a person is not able to independently register an e-mail, install a counter on the site or understand the site statistics graphs, then he should not be engaged in this type of business. Many clients of our web studio have paid big money to seo companies for years, promoting requests to the Top, for which no one comes to them. It is incredibly difficult to persuade such a client to invest money, for example, in contextual advertising, which "he himself never presses."

17. What is your competitive advantage over other online stores and do you need to stand out at all?

Sometimes customers call and say in plain text “I'll buy from you if you give a discount more than store N”. We try not to compete in price, so my operators have been instructed not to succumb to such blackmail and not to give out anything just like that.

You need to do your job as efficiently as possible: deliver orders on time, work only with proven goods, then customers will recommend the store to their friends. This is not always possible, but we are striving for it.

The advantage can be called simple delivery terms. Competitors have a huge sheet of text, which needs to be carefully read, and we all fit into 4 columns http://bagrepublic.ru/delivery/
For the sake of providing such conditions, we undertake many delivery costs, we work not only with federal transport companies, but also with private couriers. The site always automatically calculates the final cost of the order with all discounts and surcharges. For modern sites, this is in the order of things, but for some reason many competitors do not.

18. What advice would you give to a budding entrepreneur?

19. What are your plans for the future? Maybe other projects appear or are you planning to expand your existing business?

I am actively engaged in the wholesale of textiles from Italy and now I am testing another retail niche. By the way, the test site was launched on a free website builder.

Bag Republic will also not stand aside. It will be transferred to a paid engine, we will develop a new design, and bring to mind the existing functionality. Already now I am slowly making preliminary sketches of the terms of reference.

20. What prospects do you see in online commerce now for aspiring entrepreneurs? Which way can they look now?

Anywhere. Market ecommerce growing in all directions. There are niches that are already occupied by giants - branded clothing, footwear, electronics, books. There is no way to get there without investment, but you can easily get into all other niches. Launch an online store on a free constructor with any product that interests you, test it. All products are on sale, it is only important to start.

Thought what could be the stupidest product? The first to come to mind were nesting dolls. Googled. The search results are full of matryoshka stores, there are even exclusive ones for 65,000 rubles. for a set of 3 pieces. This means that there is a demand for them and you can get into this niche. Start up! 🙂

Conclusion on my own

Many thanks to Alexander for answering questions. As I said, I liked the interview very much. Special thanks for the advice that Alexander sometimes gives me in personal correspondence. I hope that someday we will see each other and chat live. Well, to you, dear readers, I want to say one thing: try, start, develop, because only in this way, you can achieve something in life. Do not look for the magic button "Loot", it simply does not exist and will not be. Ask Alexander questions in the comments under the article if you have any questions, and also subscribe to new articles, because they will be no less interesting.

And I really want to ask, no need to test the strength of Alexander's store !!! It's just that after the publication of articles about my online store and my other projects, I saw a lot of left orders, invoicing for payment, etc. You are not primitive people who saw an online store for the first time in their life and should definitely look, but whether the orders are actually being shipped. Treat other people with respect. Hope for understanding!

Thank you for your attention!

Research the demand for bags in your city. Everyone needs this accessory. But you will have to form an assortment and pricing policy depending on the average level of paying capacity and the number of city residents. The situation with competition is also subject to careful analysis.

The most important point in the process of drawing up a business plan is the choice of suppliers. You need to find quality and fashionable bags at the lowest price.

The main risks

The main danger lies in mistakes in the formation of the store's assortment. Poor quality bags will ruin your reputation. A product that is too luxurious and expensive can lead to collapse if the majority potential buyers prefers average prices. Careful initial analysis and financial cushion will help mitigate this risk. It is not worth investing all the money in the initial batch. Test demand in practice and add the most popular models to your assortment.

Location

As with any retail outlet, you should look for the most crowded places for a bag shop. The adjustments are made by the city in which you plan to work. In large settlements very tough competition. Look for free retail space in popular shopping centers. You can rent a pavilion in the big market. If we are talking about a separate room, a large amount is required for location in central areas. If start-up capital is limited, options in new sleeping areas can be considered. Lack or little competition with a large number of potential customers can be your trump card.

In a small town, finding a decent premise in the center and paying for its rent is much easier. The selection criteria are similar - the maximum number of potential buyers should pass near your store during the day.

An ideal option for organizing a small bag shop is a room with a total area of 30-40 m². This is enough for free placement of a good assortment of models in the sales area, a small warehouse and utility rooms. Smaller areas are acceptable, but do not huddle in too cramped rooms. Buyers should be comfortable. A spacious shopping area with good lighting allows you to better see the bags and assess their attractiveness. The reputation of a successful store should be worked from the very beginning. Another important argument is that it is much easier to steal in a crowd.

Equipment

It does not matter how large your store is, and in what form it is organized, you need trade racks to place your goods. Manufacturers offer a lot of options:

Special hangers for bags.
Standard racks and shelves. They can be positioned around the perimeter of the room. With a large area of the trading floor, double-sided racks are installed in the center.
Counters and glass stands for small accessories and care products for leather and other materials from which bags are sewn.
Special metal mesh. It is wall mounted and used to display products.

For the equipment of a small store designed for a buyer with an average income, 70,000 rubles are enough. You can save money by purchasing used racks or ordering their manufacture.

IN small shop anti-theft systems are not installed. For large areas, it is a must. Regardless of the volume of trade, it is recommended to use a computer, a barcode scanner and a special software for accounting of goods. Additional investments for the purchase of this kit are about 30,000 rubles. In return, you will get a lot of benefits:

Significant time savings for goods accounting.
Ease of revenue control.
Superior service.

Install large mirrors along the wall. Customers should be able to see their reflection and evaluate whether the model of the bag suits them, whether it is combined with clothes and shoes.

If you are planning to open an elite boutique, the decoration of the premises and the purchase of equipment will require about 2,000,000 rubles.

Personnel

The number of employees depends on the size of your store. If you have opened a small point of sale, in the beginning 2-3 sales consultants will be enough. The main criterion for hiring is wholesome work in a similar business and the ability to communicate with clients. You can search for employees through ads, through the recommendations of friends, or involve a recruiting agency in the process. At the start, the store owner is also encouraged to work with customers. This way you can test the work of your store, find errors in the organization.

Cleaning is usually the responsibility of the salesperson. Whether it is worth hiring a full-time accountant depends on the turnover and assortment of the store, the form of registration and the taxation system.

Salary is formed depending on the average in your city. The creation of a new business is associated with high costs, but it is not worth saving on the qualifications of sales consultants and their remuneration. Experienced and motivated employees are the most important resource. Optimal formation scheme wages- minimum rate + percentage of sales.

Documents and licenses

The choice of the form of organization depends on your plans for business development and the number of founders. If the store has one owner, and you do not plan to expand, an individual entrepreneur is quite suitable. In this case, registration takes 5 working days, the state fee is about 800 rubles. If there are several founders or you plan to create a chain of stores over time, it is advisable to immediately register entity... OKVED code - 52.43.2 retail leather goods and travel accessories. You need to open a bank account. The next step is obtaining a trade patent, purchasing and registering a cash register.

If you are renting an area in a shopping center, the administration takes on most of the hassle of decorating the premises. In the case of a separate room, you must obtain permits yourself:

Permission for the location of the outlet.
- Conclusions of SES and fire supervision.
- Contract for garbage removal, disinfection and deratization.
- Obtaining permits from the local administration for a certain work schedule and accommodation outdoor advertising.

Profitability

To organize a small store, 300,000-600,000 rubles are enough. There are many factors that affect profitability. At correct organization gross profit can be at least 400,000 rubles per month. The norm for a small store with an average price level is considered to be the period of reaching the payback period of 6-8 months.

Marketing

If the location and assortment are right, outdoor advertising can be enough to attract customers. It is important to announce the store opening well - use whatever means you can. It is worth offering discounts to the first customers. Regular promotions for selling off stocks should be organized regularly. Think over a system of bonuses for regular customers.

The most important factor is impeccable service. The politeness and professionalism of sellers, replenishment of the assortment with fashionable novelties, related accessories and bag care products, quality assurance, the ability to order a model from catalogs - all this will attract more customers than the most expensive advertising.

Summary

With all factors taken into account, thorough work on the business plan and correction of errors in practice, a bag shop can be a successful start of a new business.

	NAME	AMOUNT, rub.
Real estate
	Renovation of the premises
Equipment
	Equipment
Intangible assets
	Registration and registration

	Rent for 3 months
Working capital
	Working capital
	Purchase of starter assortment
Total:		1 600 600