How to read bvlgari correctly. We pronounce brands correctly. How to pronounce the names of fashion brands

Even the most advanced "users" of perfumery and cosmetics sometimes make mistakes in the pronunciation of brands. Not as obvious and funny, of course, as the heroine Julia Roberts in the movie "Pretty Woman" with her dress from "Gussie". But the author of this text herself, until recently, put the stress incorrectly when she said “Fendy”. And I must admit that reading aloud such intricate for the Russian eye names as Dsquared, Houbigant or Ermenegildo Zegna, it is not surprising to make mistakes. Of course, these errors are not fatal and easily explainable: it is strange to demand exact pronunciation from those who do not know French or Italian. But you want to talk about perfume correctly and beautifully!

If you want to, then you have to ... After wandering through various resources dedicated to fashion, leafing through dictionaries and checking our knowledge with the opinions of people who do not get out of fashion shows, we have compiled for you a glossary of perfume brands (those that often cause difficulties in pronunciation). And here's another: just in case, it includes stamps, the names of which you probably pronounce, like our father. But suddenly someone will come in handy.

A

Brand name	Country	Pronunciation
Agent provocateur	Great Britain, but the name is in French	[azhAn provocateur]
Amouage	Oman, name in French	[amuAzh]
Anna sui	USA	[anna sue]
Annick goutal	France	[anik gutal]
Armand basi	Spain	[arman basi]
Asgharali	Bahrain	[agharali]

IN

Badgley mischka	USA	[badgley bear]
Bois	Italy	[bois] (not bois in French)
Bottega veneta	Italy	[BOTTEGA VENETA]
Burberry	Great Britain	[Burberry]
Bvlgari	Italy	[Bulgari]
Byredo	Sweden	[byrEdo]

WITH

Cacharel	France	[porridge]
Carla fracci	Italy	[karla frAci]
Carolina herrera	USA (title - Spanish name and surname)	[carolina errEra]
Charriol	Switzerland	[shariyol]
Chloe	France	[cloe]
Chopard	Switzerland	[shopAr]
Christian lacroix	France	[christian lacroe]
Christian audigier	USA (title - French first and last name)	[christian odijyo]
Clinique	USA	[blade]
Comme des Garcons	France	[com di garson]
Courreges	France	[chicken]

D

Diptyque	France	[dAptic]
D'Orsay	France	[d'orse]
Dsquared	USA	[diskuerd]

E

F

Fendi	Italy	[fandy]
Feraud	France	[ferO]
Frapin	France	[frapEn]
Frederic malle	France	[frederic mal]

G

H

I

L

M

N

O

P

R

S

T

V

Y

Yohji Yamamoto

Japan

[yOji yamamOto]

Do you think this glossary is incomplete? We are ready with your help to expand the list of "hard to read" brands. Leave your additions in the comments.

Yesterday's events inspired the theme for writing this post. Maybe someone will be useful and informative.

Do we correctly pronounce with you the names of brands that are present in our daily life? Let's analyze this topic a little correctly or incorrectly, and who will remember, add it to the comments, or write it down and remember!

Converse

Let's start with all of us our favorite brand Converse - which did not come from the English verb "to conv? Erse", but from the surname of the brand's creator Marcus K? Onvers, so we remember and say now correctly: converse - [to? Onverse] - [? K ? nv ?? s]

Coccinelle

Coccinelle - Coxinelle (which translates as "ladybug") is a French word, but borrowed by Italians, in Italian it is pronounced cochinelle and is also translated as ladybugs, only in the plural. So this is an exception and it is customary to say how Italians do it when talking about their brand.

Desigual

Desigual is a Spanish brand that can be found in our shopping centers... Translated from Spanish, this word means “not like everyone else”, “not the same” or “unequal”, which is fully proven by the optimistic bright collections designed for young guys and girls who want to stand out from the crowd. So how do you pronounce this word desigual correctly? al or desigu? al. Personally, in my practice, the Spaniards pronounced - desigu "al

Dsquared2

Dsquared2 - Brand for men and women's clothing and accessories, founded by twin brothers from Canada Dean and Dan Kaytenam known for his collaboration with show business stars (not without the help of the ubiquitous Madonna). The brand name comes from the first letters of the brothers' names - D squared. This is "discueed", not "discredited", and this is not a Canadian brand at all, but an Italian one, since since 1991 the brand has been registered in Milan.

Loewe

Also my favorite Spaniards Loewe - in honor of the founder of the brand, we pronounce Loewe

TOUS

Spanish bears TOUS, here as it is spelled and pronounced - TOUS

Hublot

Hublot (Ublo) - famous swiss brand, specializing in the production of luxury watches. The brand was founded in 1980, currently it is subsidiary international holding Louis Vuitton Moet Hennesy (LVMH). History The creator of Hublot watches, Carlo Crocco, grew up in an Italian family of watchmakers.

Guy Laroche

Guy Laroche - The English have the name Guy and they pronounce it "Guy", but the French call their Guy "Guy". A modist from the Atlantic hinterland of France, at the end of the 40s of the 20th century, who began his career in "practical" haute couture, and then in pret-a-porter, was called Guy Laroche.

Philipp plein

One of the common mistakes is the pronunciation of the name of the German designer Philipp Plein. Philip was born in Germany, so his name should be pronounced in the German manner "Plain", and not in English - "Plain".

Louis vuitton

The name of the fashion house Louis Vuitton, correctly pronounced - "Louis Vuitton", but not "Louis Vuitton" or "Louis Vuitton".

Alber elbaz

The Lanvin brand leader is named Alber Elbaz. And the brand under his leadership is pronounced "Lanwan". These are the features of French pronunciation. So forget about Lanvin or Lanvin.

Levi's

Levi's - Having emigrated to America, the Bavarian Loeb Strauss changed not only his life, but also his name. He adapted it in the American manner - Levi Strauss. Therefore, your favorite jeans should be called "Levays" and nothing else.

Marchesa

Brand name Marchesa (brand of stunning couture dresses handmade) it is worth reading according to Italian rules: "Marcheza", not "Marcheza" in English, because the company got its name in honor of the Italian aristocrat Marquise Luisa Casati.

Moschino

According to the same rules, the name of the Moschino brand is read - "Moschino"

Nike

Nike - The name of the sportswear and equipment company is of Greek origin, this is the English version of the name of the ancient Greek goddess of victory Nike. It sounds like Nike. This is how the name of the company is pronounced.

Hermes

The Hermes brand is correctly pronounced as "Hermes", and nothing else. Hermes is the name of the ancient Greek god of trade and profit, and he certainly has nothing to do with modern fashion. In addition, the brand name is often pronounced as "Erme" and, it would seem, according to the rules of French transcription, this is true. But don't forget that there are exceptions to every rule. This is just such a case.

Azzedine alaia

The name of the Tunisian-born French designer Azzedine Alaia, whose outfits particularly impressed the fashionistas this year, is pronounced "Azzedine Alaya". Usually, three vowels in a row are introduced into a stupor in his surname, but everything is much simpler than it seems.

Badgley mischka

Wonderful shoes "Baglai Bear" are not "Baglai" at all. Badgley Mischka is not the name of one person, as it might seem, but the names of the founders of the design duo: Mark Badgley and James Mishka. Accordingly, the brand name sounds like this: "Badgley Bear".

Vionnet

Many pronunciations can be heard in relation to the name Vionnet: "Vionet" or "Vionnet". In fact, everything is simple: "Vionne" with an emphasis on "e". This is exactly what the surname of the founder of the French House, the legendary Madeleine Vionne, sounded like.

Elie saab

Remembering the next Elie Saab brand, you will surely assure with confidence that we are talking about a woman again. But no. Lebanese designer is a man. It is he who creates dresses of heavenly beauty. Oh yes, it is correct to pronounce "Elie Saab".

Proenza schouler

Proenza Schouler - which cheat are we talking about? No, this is the new Proenza Schouler collection. The American brand is often called "Sharpie", although "Proenza Scooler" is needed. Almost like an English school. Much nicer than a swindler.

Remember the cracked paint-crafted sweatshirts? What name do they have? That's right, we are talking about the futuristic brand Balenciaga (sounds like "Balenciaga").

Givenchy

The Givenchy house, which struck us with aggressive Dobermans on bags, should be called "Givenchy", not in the American manner - "Jevenshi".

Balmain

But in English-speaking countries the name Balmain is often pronounced incorrectly - "Balmain", but correctly it should sound like "Balmain", while the letter "n" at the end is practically not pronounced. The name of the founder of the brand was Pierre Balman.

Comme des garcons

The Comme Des Garcons brand is Japanese, but its name is French, so it should be said “Comme des Garçons? n ". Without "s" in both cases and with an emphasis on "o". This is perhaps the strangest and most unusual brand that many street fashionistas want to wear.

Christian louboutin

Of course, we can't ignore our favorite red-soled shoes! Christian Louboutin is properly pronounced as "Christian Louboutin". It's easy to make a mistake, though. Even in professional circles one can hear "Louboutin", "Lobutan" or "Labutin". We will not be mistaken in the pronunciation of "red sole" for sure!

Giambattista Valli and Gianfranco Ferre

The seemingly complex names Giambattista Valli and Gianfranco Ferre are not that difficult when it comes to pronunciation. Jambattista Valley and Jeanfranco Ferré, respectively. Excessive abundance of letters does not make it difficult to read correctly.

Hedi Slimane

But Hedi Slimane is also often called incorrectly. But everything is simpler than it sounds: "Edie Slimane", not "Hedy Slyman".

Burberry prorsum

We also manage to make mistakes with Burberry Prorsum. Sometimes it sounds like "Barbery Prorsum", then like "Burberry Prorsum". But this is not the same song. "Berbery Prorsum" - check the box and remember ..

Mary Katrantzou

Mary Katrantzou was born in Greece but works in Britain, where she is called "Mary Katrantzou". This brand is loved by young fashionistas around the world. Mary is also known for her numerous collaborations with other fashion brands and mass markets.

Well, a rather big list came out. But these are not all names and fashion houses with complex pronunciation and an interesting history. To stay informed and not to fall face down in some fashion boutique, before going to the store, go to the Internet and read a couple of new names in the fashion world.

For Louis Vuitton fans, practice pronunciation video

Text selectively from fashionbookkids.ru and facelook.kz

Who among us girls doesn't like showing off to a friend an expensive purchase made in a designer boutique or an elite online store? But here's an opportunity: most of us do not know how to pronounce correctly the names of all brands or shoes that we purchase for fabulous money. Wanting to arouse admiration in the interlocutor, we, on the contrary, find ourselves in an awkward situation. Maybe in the case of Chanel, Prada, Escada, Gucci, or a minority will make a mistake, but with rare brands with complex names, it is not easy for the majority.

Today, let's learn how to pronounce brand names correctly and pass this knowledge on to less literate shopaholic friends.

Alexander McQueen- there are no problems with the name Alexander, but his surname is often pronounced incorrectly: you need to say McQueen instead of McQueen.

Alexander McQueen Fall-Winter 2014

Azzedine Alaia- the three vowels in the surname of this designer should not scare you, his name is Azzedin Alaya.

Badgley Mischka Is not the name of one person at all, but the names of the founders of this designer brand, Mark Badgley and James Mishka.

Balmain- in the English-speaking manner, the name of this brand is pronounced as "BalmEin", but it has French roots, so "BalmAn" will be correct.

Bulgari- the jewelry brand sounds like “Bulgari”, not “Balgari”.

Burberry- there are a lot of discrepancies with this English brand, and in order not to confuse you, we will not list them: correct option- "Burberry".

Carolina Herrera- the first letter in the designer's surname turns out to be mute, therefore “Karolina ErEra”.

Cartier- with an emphasis on the last syllable, "Cartier" will be correct.

C é line- despite the imaginary stress mark over the letter E, it will be correct to stress the last syllable: "Selin".

Chlo é - this is a truly French brand, its name is pronounced in the French manner "Cloe", not "Chloe".

Chloe Fall-Winter 2014

Christian Louboutin- the name of the famous shoemaker, and his shoes are abbreviated as "Lubis".

Christian Lacroix- Meet Christian Lacroix, and the last letter in his last name is not readable.

Comme des Gar ç ons- this Japanese brand pronounces its name in a French manner, therefore, Com de Garson without the final letters C will be correct.

Dolce & Gabbana- to learn by heart and never make mistakes, this is "Dolce End Gabbana".

Dsquared- the complex name of this Italian brand is a play on words that reads like "Diskuert".

Emilio Pucci- Emilio in this case is Pucci with an emphasis on the first syllable, but not Puci and not Pucchi.

Etro- the Italian brand has an accent on the first letter, therefore "Etro" and not "Etro".

Herm è s- In Russia for a long time this brand was referred to as "Hermes", although the correct version, taking into account French phonetics, would be the shorter name "Erme" with an emphasis on the last syllable.

Herv é L é ger- bandage dresses are produced by the Herve Lege brand, but definitely not by some Herv Ledger.

Herve Leger Fall-Winter 2014-2015

Giambattista Valli - this, and his colleague Gianfranco Ferre sounds like Jeanfranco Ferre.

Giorgio Armani- to offend a great designer is not worth it, so remember that his name is correct as “Joorjo ArmAni”.

Givenchy- not Jivenchi, not Givenchi, but only Givenchy.

Jean-Paul Gaultier - with Jean-Paul everything is simple, but with the surname there are snags - it sounds like "Gautier".

Jimmy choo Is a shoe brand and is pronounced Jimmy CHU.

Guess- please, just not Guyos, but simply "GES".

Lacoste- reads as it is written, but with an emphasis on the letter O.

Loewe- as soon as the name of this Spanish brand is not distorted, although it sounds quite simple: "LoEve".

Louis vuitton- not Luis, but LuI, and not Vyuteon, but VuitOn. Write it down for yourself as a cheat sheet!

Marchesa- according to Italian rules, the name should be read as "MarkEza", not "MarchEza".

Miu Miu - almost like a meowing cat: "MIU MIU."

Moschino- the name of the brand comes from the surname of its founder, Franco Moskino.

Have you ever come across the fact that, looking at the tag of a new dress, you have no idea even remotely how to combine this sequence of letters into a single word? This even happens to professionals! Especially for such situations, we have prepared a cheat sheet with the pronunciation rules for the names of designers and brand names.

Philipp plein – Philip Plein- the designer was born in Germany, so his name should be pronounced exactly like that, in the German manner, and not in English - Plain, as is usually done. We call Calvin Klein by Calvin Klein, their names are phonetically similar.

Designer Nicolas Ghesquière at the urgent request of the press service of the company should be called Nicolas Ghesquière, not Nicolas Ghesquière, but the brand under his control Louis vuitton in Russian it is pronounced as “ Louis Vuitton", But not" Louis Vuitton "or" Louis Vuitton ".

Belgian designer Ann demeulemeester worth calling Anne Demelmeister- there are a great many variations on the theme of her name.

Fashion house Lanvin pronounced like “ Lanwan”, These are the features of French pronunciation. So forget about “ Lanvin" or " Lanvin". And the brand leader's name is Alber Elbaz.

The brand name is read according to the same rules. Moschino – « Moschino».

Hermes - Ermes- and nothing else. And Hermes is the name of the ancient Greek god of trade and profit. In addition, the brand name is often pronounced “ Erme”And, it would seem, according to the rules of French transcription, this is true. But don't forget that there are exceptions to every rule. This is just such a case.

French designer name of Tunisian origin Azzedine alaia pronounced like “ Azzedine Alaya», Usually three vowels in a row are introduced into a stupor in his surname.

Badgley mischka- this is not at all the name of one person, as it might seem, but the names of the founders of the design duo - Mark Badgley and James Mishka. Accordingly, the brand name sounds like this: “ Badgley Bear».

Often found various options pronunciation of the name Vionnet– Vionnet or Vionnet. In fact, everything is simple: Vionne with an emphasis on "e". This is exactly what the surname of the founder of the French House, the legendary Madeleine Vionne, sounded like.

Bandage dresses Hervé Léger everyone knows, but many do not know how to pronounce the brand name. Correct answer - " Herve Leger"And not" Herve Ledger "or" Herve Lege ".

Name Elie saab sounds like " Elie Saab". And by the way, the Lebanese designer is a man, not a woman, as many people think.

His fellow countryman, close to him in spirit and style, - Zuhair murad... In Russian it sounds like this - Zuhair Murad... "E" is pronounced not purely, but close to "A".

Frenchman Thierry mugler – Thierry Mugler... Nothing complicated!

American brand Proenza schouler pronounced like “ Proenza Scooler", Even if you sometimes want to call him" Sharpie ".

Brand name Balenciaga sounds like " Balenciaga».

House Givenchy should be called Givenchy, and not in the American manner - "Jevenshi".

In English speaking countries, the name Balmain often pronounced as "Balmain", but correctly it should sound like " Balman", While the letter" n "at the end is practically not pronounced.

Brand name Comme des garçons Japanese, but its name is French, so one should say “ Com de Garcon". Without "c" in both cases.

As soon as the name of the Spanish brand is not pronounced Loewe! Indeed, the pronouncing rules of this word are difficult to explain. The end result should be something between “ Loewe" and " Loweve», But always with a vowel at the end.

Name Rei kawakubo maybe it looks complicated, but it is pronounced quite easily - “ Rei Kawakubo».

The name of the world famous shoe designer Christian louboutin according to the rules sounds closest to " Christian Louboutin". Although it is easy to make a mistake, even in professional circles you can hear “Louboutin”, “Lobutan” or “Labutin”. In order not to complicate their life, many fans of the brand affectionately call their new shoes “ Lubis».

One of the main hoaxes of the fashion world is the correct pronunciation of the brand name. Nike... Only in Russia did the incorrect version of Nike take root so much that it even sounds on TV screens. In fact, all over the world the brand is called “ Nikey».

Difficult-looking names Giambattista valli and Gianfranco ferre turn out to be not that difficult when it comes to pronunciation - Jambattista Valley and Jeanfranco Ferré respectively.

The grandmother of knitwear and a lover of fun colors Sonia Rykiel need to call Sonya Rykiel.

Hedi Slimane is also often called incorrectly, but everything is simpler than it seems: Edie Slimane, not Hedy Slyman.

Burberry prorsum sounds like " Burberry Prorsum", And not" Barbery Prorsum "or" Burberry Prorsum ".

Belgian designer Dries van noten should be called Dries Van Noten.

At the beginning of the 20th century Elsa schiaparelli was as famous as Coco Chanel. Then the Italian fashion house fell into decay and the rules for pronouncing the name of the founder were forgotten. Now the company is experiencing a rebirth, so it's time to refresh your knowledge - Elsa Schiaparelli.

Mary Katrantzou was born in Greece but works in Britain. They call her there Mary Katranzu.

We, PR people, are ashamed sometimes not to know how to pronounce the names of leading brands correctly - after all, we often learn from their cases. Not to mention the fact that we ourselves often become consumers of things. famous brands... Once again, after listening to the people around me and watching the release of the program "America's Next Top Model", which featured the incomprehensible "christian lacroe" and "hermes", we decided to prepare this post.

If you have a desire to argue, then please, not here. We checked each entry, so if you didn’t hear with your own ears how Christian Lacroix said that his surname is pronounced “Lacroich”, then please don’t argue. We researched a dozen sites of people who do not crawl out of fashion shows and checked the correct pronunciation. We did not include those in which there were discrepancies.

Since there is a big problem with the accent icon in the editor, we will highlight the accent with a capital letter. Let's make a reservation right away that sometimes several pronunciations and different pronunciations are possible. different countries... We will take those that are considered correct in Russia.

Alexander McQueen - [alexAndr mack queen]

Giorgio Armani - [Giorgio Armani] / [Giorgio Armani]

Balmain - [balman]. Here, please, pay attention: the brand is French, so the combination ai reads like "a". Some especially advanced ones read, of course, "balmein", but you are not one of them, right?

Bulgari - [Bulgari]

Burberry - [Burberry]. Whoever says anything. don't believe me? Listen.

Byblos - [byblos]

Cacharel - [KasharEl]

Carolina Herrera - [Carolina Herrera]

Cartier - [Cartier]

Céline - [selin]

Chanel - [Chanel]. Well, you should know this as Our Father.

Chloé - [Cloe]

Christian Dior - [Christian Dior]. Another Our Father.

Christian Louboutin - [Christian Louboutin]. Listen

Christian Lacroix - [christian lacroix]

Clarins - [Clarence]

Dior Homme - [DiOr Ohm]. By the way, a note. Homme means "masculine, man" and is always and everywhere read as [Om]. Femme means "feminine, woman," and is always and everywhere read as [fam]. Accordingly, the names of perfumes “for him” - pour homme - will be read [pur Om], and “for her” - pour femme [pur fam].

Dolce & Gabbana - [Dolce & Gabbana] / [Dolchengabana] / [Dolcegabana]

Dsquared - [diskuEirt]. There is also a lot of controversy about this name, but it is pronounced that way.

DKNY (Donna Karan New York) - [DI KEY EN WAY, DONA KARAN NEW YORK]

Emilio Pucci - [Emilio Pucci]

Escada - [escada]

Estée Lauder - [Estée Lauder]. There is also an interesting story here. The name appears to be French, although the brand is American. Therefore, in such an abnormal eclecticism, such a hybrid as [este loder] has turned out. Listen.

Ermenegildo Zegna - [Ermenegildo Zegna]. But this is a must-know for all men.

Etro - [etro]

Hermès. A very interesting story is happening with this brand. All over the world, including Russia, ordinary people pronounce the brand name as "HerMes". But it's not right. French inhabitants, whose land, in fact, gave rise to this brand, read the name of the brand as "Erme". And they do it right from the point of view of French phonetics - the first letter is mute, the accent is on the last syllable, the last letter is not readable. But French people forget that proper names are exceptions to any rule. The founder of the brand was named Thierry Hermès, so the only correct pronunciation of the brand is [hermes], with not a slight accent, but an aspiration on the first syllable. You can listen.

Hublot - [Yublo]

Guy Laroche - [gi larOsh]

Gianfranco Ferré - [genfranco ferré]

Givenchy - [Givenchy]. The founding father of the brand was called Hubert de Givenchy.

John Galliano - [john galliano]

Jean-Paul Gaultier - [Jean-Paul Gaultier]

Jimmy Choo - [jimmy choo]

Gucci - [Gucci]

Guess - [gU]. Vowel - something between "E" and "E"

Jimmy Choo - [jimmy choo]

Lacoste - [varnish]

Karl Lagerfeld - [Karl Lagerfeld]. And tell these clever Anglomaniacs that Lagerfeld is German.

Louis Vuitton - [LOUIS VUITON] / [LOUIS VUITON] / [LOUIS VUITON] - in all three cases "n" is pronounced in the nose

LVMH (Louis Vuitton Moët Hennessy) - [el veh em ash], [louI vuitton moët Hennessy]. Listen and.

Stella McCartney - [Stella McCartney]

Mandarina Duck - [Mandarina Duck]

Max Mara - [maks mara]

Miu Miu - [miu miu]

Moschino - [Moschino]. The designer's name is Franco Moschino.

Nina Ricci - [Nina Ricci]

Paul Smith - [Paul Smith]

Pierre Cardin - [PIER KARDAN]. This is the ideal. Often in Russia they also say "kardEn". The main thing is not to "cardin".

Prada - [Prada]. Designer - Miuccia Prada [miUcha prada]

Ralph Lauren - [Ralph Lauren] - again a French-American linguistic setup.

Robert Piguet - [RobEr PigE]

Salvatore Ferragamo - [salvatore ferragamo]

Seiko - [seiko]

Sergio Rossi - [Sergio Rossi]

Sonia Rykiel - [Sonya Rykiel]

Shiseido - [shiseido]

Tommy Hilfiger - [Tommy HilfIge (r)]. English language so the last letter is softly read

Tissot - [yew]

Ulysse Nardin - [ulys nardan]. "U" is more like "Yu". Listen.

Van Cleef & Arpels - [van Cleef & Arpels]

Versace - [versace]

Viktor & Rolf - [victor & Rolf]

Wyler Genève - [Wyler Genève]

Yohji Yamamoto - [Yohji Yamamoto]

Yves Saint Laurent - [Yves Saint Laurent]

Zuhair Murad - [Zuhair Murad]

Naturally, I did not cover all the brands here, but at least those that are on everyone's lips. You can thank in the comments. If you take something to your website or blog, do not forget to throw a direct active link to me.

Especially advanced in the affairs of fashion brands, but not particularly advanced in matters of phonetics, we advise you to watch-listen-read this post by fashion blogger Brian Boy - there he mentions many brands that we did not talk about here.

This, perhaps, is all. Pronounce your favorite brands correctly!