Planning Motivation Control

Slogans about japan travel agency. Travel slogans from different countries have been collected on one map. Successful hotel travel slogans

For many, tourism is a hobby. And it's very good when a hobby becomes a favorite job. That is why there is so much competition among travel agencies. But a good marketing text for a travel agency will help to show your advertising for seaside holidays on a profitable side and firmly take your niche in the tourism market.

Travel agency text: structure

Lead... The introduction is called in another way. The task of the text of the advertisement for recreation and tourism is to reveal the "pain". In this case, this is fatigue from the gray everyday life and diversity, the desire for new acquaintances and experiences, the opportunity to update your profile on social networks and raise your social status.

Offer... You declare what you specifically can offer to your client. Concrete and laconic, in 1-2 sentences. There is ? Feel free to lay out the trump card in the text of the tour operator's advertisement.

Objection processing... Not all buyers are ready to book a ticket right away. They still have many questions and objections:

  • How much does it cost and why is it so expensive?
  • Is it safe there?
  • What documents are needed?
  • What living conditions await me?
  • What can I do there? What types of entertainment are available?
  • What are the local attractions?
  • What will be the additional costs on site?
  • Do you need knowledge of the language?
  • How strict are local laws there?
  • What do I need to take there and what can I buy unusual there?
  • Who can I count on in case of misunderstanding

Call to action... A text without a call to action is like a marathon runner who stops 2 meters before the finish line. Be direct, clear and understandable what you want from the client. Call? Office visit? Or his contact details?

Examples of texts of commercials for a travel agency

Audio and video clips are a fairly popular tool for attracting customers. The main task of the video is to sit firmly in the client's head. Everything should be remembered - motive, name, contacts, rhyme or beat. You don't have to chase creativity. Efficiency is the main trump card of the text for tourists from a travel agency! Let's take a look at some examples of travel ads:

An example of the text of an advertisement for a travel agency on the radio, timing 15 seconds

Summer is in full swing, it's time to rest

Somewhere to go, somewhere to fly,

A trip to another country by the sea

SOBIRAYCHEMODAN point RU

Advertising text for a tour operator on the radio, 30 seconds

F: Even warmer ...

M: Bulgaria?

F: It should be even hotter!

M: Tunisia? Cyprus?

F: Hot!

M: And, so you are interested in hot tours! Tomorrow!

(Speaker) Travel company "Azimut" - we know very well where you can relax this summer, if you like it hotter! Azimuth is the direction to rest. SEC "RIO" 2nd floor. Tel 555-779.

Sample text for advertising a travel agency on the radio (20 seconds)

Last Minute Tours(echo) hot tours ... The best hot tours every day. Stop dreaming - it's time to rest. Call 45-57-57. Travel agency "Lexicon". Trading house Petrovsky, of. 206.

Text of travel agency advertisement on radio sample (10 seconds)

Choose last-minute tours together with "ColorTravel". Popular resorts: Turkey, Montenegro and Egypt are waiting for you. Call 712-35-30. "ColorTravel"- closer to the sun!

An example of an advertisement for recreation and tourism on the radio (10 seconds)

Cyprus is on fire ?! Yes, not Cyprus, but a flight from Warsaw from 2,000,000 rubles, Egypt and Tunisia - from 3,000,000. Parking in Warsaw is free. Hottest tours on 24travel.by, tel MTS 3-075-075.

An example of a selling text of a travel agency advertisement on the radio (20 seconds)

- You will not believe! Do you know where I am? By the sea, walking along a gorgeous beach! The hotel is a fairy tale! I'm happy!!!

- But how?

- Easily! Go to the site turon.rf and choose a hot tour online.

“But you know. I can't afford vacation now ...

- Dear, arrange a tour on credit or in installments. In the center of Lysva on Mira, 10-a company shop of last-minute tours turon.rf - they will help you choose a tour, the hotel will also make a discount! Write number 33-063. Everything. I'm waiting for you on the Cote d'Azur, and I'll sunbathe ...

Sample advertising text for a travel agency on the radio (25 seconds)

(Fly Project Motive - La Musica Suena)

The whole world is in my hands

Ask me how.

I can choose the last minute deals.

I'm going to rest,

Dream and sunbathe

Last minute vouchers will help you choose.

It will be available to rest,

If you know where to find it.

Buy last minute vouchers

And happy journey.

(Speaker) Tour operator "Kometa-Tour" tel. - - -

Travel agency ad text on radio 30 seconds

Turkey, Greece, Maldives, Spain, Italy, Thailand, Mexico, Egypt, Bali, Cuba, Dominican Republic, Seychelles and Mauritius - all tours on skidki-online.ru, a week of rest from 7,000 rubles! Order in offices, on the skidki website-online.ruand by phone 495-740-55. Hypermarket of skidki tours-online.ru- simple, profitable and convenient!

Order a text for a travel agency from a copywriter

What is a slogan

Tagline- element (not always required) corporate identity , advertising motto, laconic formulation of the main theme of the advertising appeal.

The slogan, like the logo (trademark), is the property of the owner company.

The slogans of the travel company AC-travel

Ace in tourism

One of slogans travel company plays with the abbreviation used in the name of the company: “ Ace in tourism».

In a literal sense, ace is a first-class pilot, an outstanding master of air combat. The word comes from the French. as- ace. On the planes of the aces, special signs were often depicted, including card suits.

In a figurative sense, ace is a recognized master of his craft. Tour operator AC-travel, working in tourism for 23 years, with vast experience, can rightfully be considered an ace of the tourist market.

Must go


Tagline company is a short phrase that encourages action:
« Must go!»

History

In addition to its immediate meaning, the slogan contains an allusion to the Soviet Jewish anecdote:

"- I don't know what you are talking about, but you still have to go!"

Foreign language options

For an English-speaking audience, the slogan is in English
« Let "s travel!»

For Filipino users (the company is the largest tour operator in the Philippines), the slogan is designed in Filipino (Tagalog)
« Biyahe tayo!»

Slogans, mottos, slogans: Tourism

There is not much left for the earth. Travel now.
The world has less time left. Travel now.
WHITE COLLAR HIPPPIES, travel company. Slogan in India, 2011
Advertising on infographics about growing numbers nuclear power plants, about the threat of flooding due to global warming ...

It is impossible to describe it - in any language.
This is not the end of the journey. This is just the beginning.
MINISTRY OF TOURISM OF ABU DHABI. Advertising slogans in Russia, 2011

I pretend to be asleep so as not to give up my seat on the bus.
I pretend I’m sleeping so I don’t have to give up my seat on the bus.
I told her the camera was off.
I told her the camera was off.
Nobody is good enough for heaven. Drive to Aruba.
Nobody is good enough for Heaven. Go to Aruba.

MINISTRY OF TOURISM OF ARUBA. Resort advertising headlines and slogan, 2010

Imagine what we look like!
Can you imagine how we look?

Row of beautiful different bird eggs

If this is your way of bird watching, then you really need Piran.
If this is your idea of ​​birdwatching you need a trip to Piran badly.
BIRDWATCHING, program of the Municipality of Portorož and Piran, Slovenia, to attract tourists to the bird sanctuary, 2009
Chicken fast food depicted

Get closer to the birds.
Become closer to birds.
BIRDWATCHING, program of the Municipality of Portorož and Piran, Slovenia, to attract tourists to the bird sanctuary, 2009

The only library I like to visit is in Ephesus.
The one and only library I love visiting is in Ephesus.
MINISTRY OF CULTURE AND TOURISM OF TURKEY. Slogan advertising tours to Turkey, 2009
The slogan is placed on the T-shirt of a modern girl. Ephesus is an ancient Greek city, one facade has survived from the library

Turkey. Open to everyone.
EMBASSY OF TURKEY in Russia. Slogan of the tourist season 2008

Mallorca is the vacation you deserve.
VKO CLUB, tourist agency, 2009

Prague? We deserve it. There was only one call left before the vacation.
Sea? I deserve it. There was only one call left before the vacation.
VKO CLUB, a network of travel agencies. Advertising slogans in Russia, 2008
A young couple on the background of Prague, a lady in a deck chair by the sea ...

We are crazy for you! … And we distribute sea cruises and tours to SPA resorts.
VKO CLUB, a network of travel agencies. Advertising slogan in Russia, 2008

A journey of thousands of miles starts with a single click.
SUNHUNTERS, travel company. Advertising slogan in Runet, 2009

On vacation around the world.
SUNHUNTERS, travel company. Image slogan

80 years around the world.
80 years around the world.
Intourist, a group of companies in the field of tourism. Anniversary slogan, 2009

Try the world!
Intourist, a group of companies in the field of tourism. Advertising slogan in Russia, 2009
Globe-watermelon, from which they cut out and are ready to serve you a tidbit

This is your world!
It "s your world!
Intourist, a group of companies in the field of tourism. Image slogan

The best job in the world.
Best job in the world.
TOURISM QUEENSLAND, tourist organization in Australia. Name-slogan of the global campaign, in which the whole world chose the keeper of the Great Barrier Reef Island, 2008

Routine sucks.
Routine sucks.
TERRA, travel company. Advertising slogan in Brazil, 2008

Surprise yourself, come to France!
MINISTRY OF TOURISM OF FRANCE. International advertising slogan, 2008

I feel Slovenia.
I feel S love nia.
SLOVENIAN TOUTIST BOARD (STB), the national tourism organization of Slovenia. Image slogan, 2008
Graphic trick: see in bold

Greece. True experience.
MINISTRY OF TOURISM OF GREECE, the slogan of the advertising campaign in Russia, 2008
Depicts people who get a "true experience" in Greece: visiting monuments, sailing, swimming in the sea

Egypt. Sun Festival.
MINISTRY OF TOURISM OF EGYPT. Slogan of advertising in Russia, 2008

Egypt. Nothing beats him!
Egypt. Nothing compares!
MINISTRY OF TOURISM OF EGYPT. Image slogan

Primordial nature at the center of civilization? Maybe!
Get a star? Maybe! (seaside vacation)
A restaurant open just for you? Maybe!
To invent a perpetual motion machine? Maybe! (children and youth rest)
On the sea instead of a summer residence? Maybe!
Excursion to the Middle Ages? Possible!
NEVA, travel agency. Slogans of the Russian advertising campaign, 2008

The luxury of privacy.
KURSHSKAYA KOSA, tourist and recreational zone. Image slogan in Russia, 2008

Winter in Finland. Endless snowy paradise.
VISITINFINLAND.RU, association of travel agencies in Finland, slogan of an advertising campaign in Russia, 2007

Small island, big travel.
English travel agency organizing holidays on the island of Sri Lanka, 2006

My four-year-old could draw in the same way ... Modern Art Paris invites enlightened audiences.
English travel agency, 2006
Photo of a man staring at an abstract painting.

You will be treated like a king at Versailles ... Enjoy the holidays at Versailles.
English travel agency, 2006
Depicted decapitated girls dancing in a disco in the halls of Versailles

Go…
DETUR Russia, travel agency, 2005
The lady behind the wheel of the convertible with a smile invites you to the road

This summer, the best girls are on the beaches of Monte Carlo.
Lettering on an iron candy box, 1920s
Painted on the lid are girls in Art Deco beachwear

Small ones - with big luxury.
Slogan on the children's tour bus, Germany

Visit Alaska Before You Die!
Alaska B4UDIE. (Alaska, before you die.)
Slogan on advertising boards in the American cities of Seattle, Los Angeles, Minneapolis

Fishing would be more fun if you were here.
Fishing would be more fun if you were here.
VERO BEACH, Florida. Motto on a promotional postcard, Florida, USA, 1941
Girls catch fish with fishing rods buried between their legs in the sand

It's good to have fun and die here.
Miami advertising motto

Your vacation starts with a visit to us!
Travel Company

All you need are sunglasses. Well, we'll take care of the rest!
Travel Company

Travel slogans play an important role in the choice of the services of one or another travel agency, as well as the place where we would prefer to go to rest.

Almost every country and even city must have its own tourist slogan in order to attract travelers. There are many examples. Remember, at least, the slogan of New York. A clever marketing ploy turned a simple, uncomplicated phrase "I love NY" into a brand. Few of the tourists who have visited the "green apple" (this is what this metropolis is called) will not buy a T-shirt or cap with this inscription.

Our country also has a tourist slogan. However, domestic copywriters do not spoil us with masterpieces yet. So, for example, last year the slogan "Moving in the fast lane" appeared. What kind of strip is this? Where have you ever seen her in Ukraine? Or maybe our country is moving away from the EU at such a speed? Unclear. The slogan, which even the head of state was too tough for, did not change the situation - "Uvimkni Ukraine" ("Turn on Ukraine"). The question is brewing: "Who (and most importantly why) actually turned it off?" Mystery…

Successful travel slogans of countries and cities:

  • “Smile, you are in Spain” (Spain);
  • "Tunisia. Good sun over a good country ”(Tunisia);
  • “Everything that happens here remains here” (Las Vegas);
  • "Cyprus: and in winter - summer!" (Cyprus).

Hotels travel slogans

IN modern world the role of slogans cannot be underestimated. Now even every hotel has its own "cry", inviting potential guests. travel slogans.

Successful hotel travel slogans

  • "Alone with the sun" (hotel "Sungate Port Royal", Antalya, Turkey);
  • The Summer Hotel in Russia (Radisson SAS Lazurnaya Hotel, Sochi);
  • "Azimuth. Your Comfortable Companion "(" Azimut ", a hotel chain for business travel, Russia);
  • "Live Long" (hotel "Russia").

Slogans of travel companies

Many travel agencies consider it redundant to have their own slogan. In vain. A well-chosen slogan is the key to popularity. We all remember advertising campaign travel agency "SAM". Only the lazy did not beat the life situations their famous slogan "Choose YOURSELF!". Even so, but this is popularity.

Successful slogans of travel companies

  • "Only by your rules" (Travel Club "WINGS");
  • “This is how the Gods rested” (Zeus Travel, a major tour operator in Cyprus);
  • "Your fellow travelers will envy you ..." (chain of "Hot Voucher Stores");
  • "The world begins here ..." (Minotel Express, travel agency, Minsk).

As we can see, the meaning of slogans in tourism business very high. And neglecting them is a gross mistake.

Almost all countries in the world, trying to attract tourists, have got slogans. They turned out to be an excellent map, on which both the most successful "mottos" and the ambiguous ones are marked. British portal for family vacations Family Break Finder has created a map, which has collected a tourist slogan different countries the world. British The Telegraph has chosen the most successful and unsuccessful of them, according to turist.delfi.ee. Unsuccessful slogans of the countries The worst slogan according to the edition was the Hungarian one: “Hungary is more than you expect”. good idea":" Travel in Slovakia - good idea "), Tunisia (I feel like Tunisia, a polysemantic play on words that is quite difficult to translate, one of the options is" I feel like Tunisia "), Lithuania (" Real is beautiful ":" Reality beautiful ”, another possible option is“ Real is beautiful. ”The slogan would be suitable for Madrid), Honduras (“ Everything is here ”:“ Everything is here ”), Ecuador (“ All you need is Ecuador ”:“ Everything you need, - Ecuador "). Four countries, for example, pull the blanket of the" cradle of civilization ": Mozambique (" Return to where it all began "), Ethiopia (" Land of origin "), Egypt (" Where it all began ") and Israel ("Land of Creation").

A number of countries have chosen bold slogans. Belgium has stated that it is "The place to be" (literally "The place to be"). The US claims that "Everything is within your reach" despite the fact that this country is the third largest on the planet. The tourism ministries of some countries approached the matter as simply as possible. As a result, Incredible India, Wonderful Bangladesh and Brilliant Barbados appeared on the map. Attractive slogans of states Other states showed ingenuity. The most attractive slogans turned out to be in Djibouti (Djibeauty; wordplay: beauty in English - “beauty”), Morocco (“Much mor”, the English expression “even more” is played up, where instead of more there is mor, short for Morocco), Greece ( "Classic for All Seasons"), Cape Verde ("No stress"), Turkey ("Be our guest"), Norway ("Energized by nature") and Latvia ("Better to enjoy slowly") Russian slogan "Discover your Russia "Was not included in the list of the best according to the version of the British newspaper, but it also did not appear on the list of the worst, staying on the sidelines along with the Canadian" Keep exploring ", the Chinese" China as never before "and the Kazakhstani" Wonderland ". Tourist slogans of Ukraine should not be missed. ("It's all about U" - "It's all about you", where U can be read as you, "you", and as the first letter of the country), Tajikistan ("Feel the friendship"), Kyrgyzstan ("Oasis of the Great Silk Road") and Mongolia (“Let's roam”), which also deserve to be included in the list of the best.